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    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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    COMPANIES

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  • RESOURCES

    RESOURCES

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NEWS

   

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  • How Social Media Marketers Can Leverage Marketing Technology

    As audiences grow and platforms become more sophisticated, social media is only becoming more valuable for marketers. But as more brands invade social platforms, marketers need help optimizing their c...


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    https://www.emarketer.com/Article/How-Social-Media-Marketers-Leverage-Marketing-Technology/10168171781
  • Why Marketers Are Tapping Into Marketing Intelligence

    Many marketers are implementing marketing intelligence into efforts to better understand customers. In fact, roughly three-quarters of US B2C marketing decision-makers said that marketing intelligence...


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    https://www.emarketer.com/content/why-marketers-are-tapping-into-marketing-intelligence1782
  • Cybersecurity Isn't Just an IT Problem—It's Also a Marketing Problem

    Cybersecurity plagues entire companies, but only some departments are pushing it to be top of mind. The data sets and tools that marketers work with, for example, are prime targets for hackers, and ma...


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    https://www.emarketer.com/Article/Cybersecurity-Isnt-Just-ProblemIts-Also-Marketing-Problem/10168141783
  • It's Still Early Days for Facebook's Expansion Beyond Social Media

    New data indicates that some of Facebook's services are having a tough time gaining traction among users in the US. Send by email In fact, the survey of Facebook users from RBC Capital Markets, ca...


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    https://www.emarketer.com/content/facebook-finds-it-tough-to-expand-beyond-social-media1785
  • Data Feed: December 12, 2017

    A new poll from StubHub reveals the important role social media plays for live events. The survey, which polled individuals in North America ages 18 to 65 who have attended at least one live event wit...


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    https://www.emarketer.com/content/data-feed-december-12-20171786
  • Dell's Lessons for B2B Digital Advertisers

    While conventional channels like TV and display ads have many advantages for B2B advertisers, emerging channels and targeting tactics are becoming just as essential to their marketing mix. Liz Matthew...


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    https://www.emarketer.com/Article/Dells-Lessons-B2B-Digital-Advertisers/10168051784
  • Google Shares Insights & Ad Solutions for Winning India’s Digital Consumers

    Today, at its third edition of 'Google for India', Google hosted a digital advertising track, bringing together industry experts, top advertisers and ad agencies to share insights on how digit...


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    http://www.adageindia.in/digital/google-shares-insights-ad-solutions-for-winning-indias-digital-consumers/articleshow/61938347.cms1765
  • Big Digital Media Players Operate as 'Frenemies'

    Traditional TV-based media companies may be handling the "frenemy" thing better than new digital media players. Google and Amazon are now at war over the "reciprocity" of services ...


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    https://www.mediapost.com/publications/article/311230/big-digital-media-players-operate-as-frenemies.html1789
  • ‘It’s a black hole’: Marketers are taking more control over their co-op advertising

    Tierney Wilson, director of digital strategy for the agency January Digital, recently got what was once an unusual request. A makeup company asked how it could negotiate its co-op ad dollars with depa...


    READ MORE
    https://digiday.com/marketing/brands-take-more-control-over-their-cooperative-advertising/1756

EVENTS

Conferences

19th International Conference on Advertising Management

19TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT

December 14-15, 2017
The ICAM 2017: 19th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

19th International Conference on Advertising Effectiveness

19TH INTERNATIONAL CONFERENCE ON ADVERTISING EFFECTIVENESS

December 18-19, 2017
The ICAE 2017: 19th International Conference on Advertising Effectiveness aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Effectiveness. It also provides a premier interdi...

ICFAMP 2018 : 20th International Conference on Fashion Advertising and Media Planning

ICFAMP 2018 : 20TH INTERNATIONAL CONFERENCE ON FASHION ADVERTISING AND MEDIA PLANNING

January 18-19, 2018
The ICFAMP 2018: 20th International Conference on Fashion Advertising and Media Planning aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Fashion Advertising and Media Planning. It als...

ICFAPD 2018 : 20th International Conference on Fashion Advertising and Purchase Decisions

ICFAPD 2018 : 20TH INTERNATIONAL CONFERENCE ON FASHION ADVERTISING AND PURCHASE DECISIONS

January 22-23, 2018
The ICFAPD 2018: 20th International Conference on Fashion Advertising and Purchase Decisions aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Fashion Advertising and Purchase Decisions...

2017 Chief Marketing Officer Leadership Forum

2017 CHIEF MARKETING OFFICER LEADERSHIP FORUM

December 13-13, 2017
Argyle Executive Forum is bringing together leading marketing, digital and analytics executives at our annual CMO Atlanta Forum. Throughout a full day of content and networking, we will focus on the most pressing issues that executives are facing as the marketer’s role continues to evolve.

19th International Conference on Fashion Advertising Strategy

19TH INTERNATIONAL CONFERENCE ON FASHION ADVERTISING STRATEGY

December 11-12, 2017
The ICFAS 2017: 19th International Conference on Fashion Advertising Strategy aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Fashion Advertising Strategy. It also provides a premier ...

FUTURE TV ADVERTISING FORUM 2017

FUTURE TV ADVERTISING FORUM 2017

December 06-07, 2017
Future TV Advertising Forum 2017 considers how we get the whole TV industry onboard to deliver the scale of advanced TV advertising inventory that buyers want, and how to give access to it with minimum complexity and cost. We will be following the money the money that comes when you reaggre gat...

ROI Is Always Trendy

ROI IS ALWAYS TRENDY

December 03-06, 2017
Two decades after its introduction to most consumers, email remains king of the digital ROI hill despite waves of contenders. But to keep its rightful place leading the emerging people-based, AI-driven, cross-channel marketing trends, email pros must walk the walk of emerging approaches.

 

Webinars

DEC 19, 2017
THE KEY TO SUCCESS FOR CONTENT MARKETING TEAMS? BECOME AGILE!
At the center of every effective Marketing team is a content owner who understands the business, the audience, and the team. But Content Marketing is becoming harder, and marketers struggle to rise above the noise with better quality content. The key to success (and maintaining sanity) as ...
DEC 20, 2017
WHY EMAIL IS THE MARKETING TOOL FOR SMALL BUSINESSES
Not quite sure why your organization needs Email Marketing? Attend this webinar and learn why Email Marketing is the top tool Small Businesses and Nonprofits are using to get more business. At the end of the webinar, get your questions answered by our Marketing Expert in our live group Q&A...
DEC 20, 2017
QUICK, SIMPLE TRICKS TO INCREASE YOUR OPEN RATES
Looking to improve your open rates? Join this short webinar to learn some quick, simple tricks to implement in your own emails. We'll offer tips for optimizing your inbox settings such as the from name and ideas for writing enticing subject lines. Then we'll discuss how you can positively ...
DEC 20, 2017
HOW TO AUTOMATE YOUR EMAILS
In under an hour, you’ll understand the benefits and basics of creating automated emails in order to save time, form deeper engagement with new subscribers, and build stronger customer loyalty. Familiarize yourself with automation through Constant Contact as we take you step-by-step ...
DEC 20, 2017
DIGITAL MARKETING TRENDS IN 2018
Digital marketing is changing thanks to widespread ownership of smartphones, ever-increasing data and video streaming, combined with a cultural desire for digestible and personalized content. Do you know which trends will impact YOUR organization in 2018? How can you jump on some of these ...
DEC 21, 2017
GETTING STARTED WITH CONSTANT CONTACT
In under an hour, you'll understand the basics of creating and delivering campaigns that get measurable results. Familiarize yourself with Constant Contact as we take you step-by-step through the process of creating and sending an email newsletter, uploading your contacts, and understandin...
DEC 21, 2017
CREATE AN EFFECTIVE EMAIL CAMPAIGN
Learn how to select the template that will best convey your message and engage your readers. We'll show you how to create content, add images, and ensure your emails look great on mobile devices. We'll also show you some Email Marketing best practices so you can be successful right away. 
OMVIC ADVERTISING WEBINAR
This is a recording of the April 2015 OMVIC Advertising Webinar with special guest Bob Pierce, Director of Member Services for the Used Car Dealers Association (UCDA). he Webinar covers topics including: - All-in pricing - Advertising disclosure requirements - Advertising “As-is&rdqu...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...
FACEBOOK ADS WEBINAR - 2015 DIGITAL MARKETING WEBINAR SERIES
Learn the biggest Facebook marketing secrets from industry leading marketers such as Michael Brito, Matthew Stradiotto, Lasse Rouhiainen, Matthew Hunt, and Rocco Baldassarre. For more Facebook marketing help, schedule a free 30 minute consultation with us.
2017 PLANNING: USING ATTENTION-BASED MARKETING TO BOOST CONVERSION
For modern marketers, attention is everything. Cat videos and Kim and Kanye are stealing it and, as a marketer, you need to earn it back and retain it. Watch this on-demand webinar to learn how RES, a Gartner “Cool Vendor” for 2015, is meeting their goal of growing Sales Accept...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

The budget execution at 31st March 2016 and 30th September 2016 taken from the ANAF website (http://www.transparență-bugetară.gov.ro/) clearly shows how local leaders have pumped money from local budg...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...

“Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and busin...