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    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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    EVENTS

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NEWS

   

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  • ANA, 4As And IAB Include Browsers In Self-Regulatory Digital Ad Standards

    Three major industry advertising groups have joined forces to push the Coalition for Better Ads (CBA) to create self-regulatory guidelines that would prohibit and prevent browser developers and other ...


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    https://www.mediapost.com/publications/article/308673/ana-4as-and-iab-include-browsers-in-self-regulato.html1690
  • Former Comcast Ad Exec Walsh Heads To Viamedia

    Former Comcast advertising executive Tom Walsh has been named senior vice president of advanced advertising strategy for cable TV advertising company Viamedia. He will oversee and develop the company&...


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    https://www.mediapost.com/publications/article/308604/former-comcast-ad-exec-walsh-heads-to-viamedia.html1691
  • Programmatic Advertising Is Ripe with Opportunity, Toyota Says

    Programmatic advertising isn’t the shot in the dark it once was—thanks to sophisticated targeting opportunities, it’s now a staple tactic for many advertisers. But the space continue...


    READ MORE
    https://www.emarketer.com/Article/Programmatic-Advertising-Ripe-with-Opportunity-Toyota-Says/10166011686
  • Could Amazon Win a Major Chunk of the Video Ad Market?

    While Amazon is first and foremost known as an ecommerce vehicle, it also generates significant digital ad revenue. eMarketer estimates that US digital ad revenues for the company are expected to reac...


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    https://www.emarketer.com/Article/Could-Amazon-Win-Major-Chunk-of-Video-Ad-Market/10166041687
  • Marketing Intel – Visual IQ CMO Connects the Customer Journey Dots

    ayne St. Amand, CMO at Visual IQ shares insights on people-based marketing and marketing intelligence. He suggests that marketers and CMOs break down data silos and take a cross-channel or cross tacti...


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    https://www.martechadvisor.com/interviews/performance-attribution/marketing-intel-visual-iq-cmo-connects-the-customer-journey-dots/1695
  • Community Marketing: How to Build an Engaged Community

    In the early 1980s the iconic motorcycle manufacturer, Harley-Davidson faced extinction. Today, the company is a top-50 global brand valued at $10.7 billion. Central to the company’s turnaround,...


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    https://www.martechadvisor.com/articles/communities-reviews/community-marketing-how-to-build-an-engaged-community/1696
  • Seinfeld,' Shrinkage and the Rising Cost of TV Viewers

    Twenty years ago, 30 seconds of ad time during NBC's "Seinfeld" was the most expensive real estate on TV. But it was still a steal compared to this year's costliest programming, reve...


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    http://www.adageindia.in/media/seinfeld-shrinkage-and-the-rising-cost-of-tv-viewers/articleshow/61001197.cms1678
  • How Amazon is readying its blitz on the ad industry

    Amazon continues to make serious inroads into the advertising business. Its latest move: a new office in Manhattan that it says will bring 2,000 jobs, mostly in advertising, to the city — and cl...


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    https://digiday.com/marketing/amazon-will-soon-2000-people-advertising-new-york-city/1669
  • Dove Apologizes for Facebook Ad Seen as Racist

    Unilever's Dove has apologized for a Facebook ad decried as racist in a social-media backlash that began Friday afternoon. The brand's apology has been met mostly with derision since it was is...


    READ MORE
    http://www.adageindia.in/marketing/cmo-strategy/dove-apologizes-for-facebook-ad-seen-as-racist/articleshow/60998808.cms1677

EVENTS

Conferences

PMA Fresh Summit International Convention & Exposition 2017

PMA FRESH SUMMIT INTERNATIONAL CONVENTION & EXPOSITION 2017

October 20-22, 2017
Industry leaders. Marketing gurus. Technology trailblazers. Retail buyers. Food safety experts. Talented young professionals. The decision makers and game changers who come to Fresh Summit are the very people you need to know today, and tomorrow.

PerformanceIN Live

PERFORMANCEIN LIVE

October 24-25, 2017
Taking place at London’s iconic Old Billingsgate on 24 – 25 October 2017, international stakeholders will come together at the show to discuss, debate and shape the future of the industry around the globe.Gain expert knowledge and insight from industry leaders across six main principals:...

Digiday Agency Summit Building a modern ad agency

DIGIDAY AGENCY SUMMIT BUILDING A MODERN AD AGENCY

October 23-25, 2017
The agency world isn’t new to reinvention. For decades, agencies have constantly adapted to new technologies, new client needs and expectations and world events that mold audiences they work to communicate with.

Hero Conf returns to London

HERO CONF RETURNS TO LONDON

October 23-25, 2017
Hero Conf returns to London for a third annual event, 23-25 October 2017 at The Brewery. Hero Conf is a gathering of digital advertising pros looking for a training event that doesn’t just cover PPC, but focuses on PPC alone.

Advanced Advertising

ADVANCED ADVERTISING

October 18-18, 2017
The Advanced Advertising, organized by the NewBay Media, LLC will take place from 18th October 2017 at the Convene Conference Center in New York, United States Of America. The conference brings together the industry’s most innovative thought leaders for a day of dynamic content and connections...

THE PENNSYLVANIA MARKETING SUMMIT

THE PENNSYLVANIA MARKETING SUMMIT

October 18-18, 2017
A gathering of like-minded marketing experts from hundreds of PA companies, public institutions and nonprofits.

Advertising Agency Business Affairs

ADVERTISING AGENCY BUSINESS AFFAIRS

October 12-12, 2017
Please join us at our second annual half-day Frankfurt Kurnit advertising agency business affairs conference. Who should attend: Agency business affairs executives and attorneys responsible for agency business affairs. Agenda: A frank and open discussion of current issues confronting agency business...

2017 Leadership in Digital Marketing Forum

2017 LEADERSHIP IN DIGITAL MARKETING FORUM

October 12-12, 2017
Argyle Executive Forum is bringing together leading digital marketing executives for our largest events of the year! Our best-in-class program is geared specifically towards Chief Marketing Officers, Chief Digital Officers, as well as Marketing, Brand Strategy, Digital, and Analytics VPs and Directo...

 

Webinars

OCT 25, 2017 | 11.30pm
HOW TO GET THE MOST BANG FROM YOUR BUCK WITH SMARTER EMAIL CAMPAIGNS
Following up on the highly successful "How to Develop a World-Class Email Advertising Program Without Spending a Fortune" webinar, Willie Pena dives deeper to show you how to super-charge your email marketing efforts while saving time and money. If you want to double or triple yo...
OCT 26, 2017
Q3 2017 DIGITAL MARKETING REPORT WEBINAR
In this webinar attendees will learn: Google, Facebook, Amazon, and other platform updates Growth trends across channels, devices, and ad formats Key developments impacting performance across digital channels.
NOV 01, 2017 | 08:00AM
IRELAND'S ACTIONABLE INBOUND MARKETING EVENT
We’re trailblazing to round up the BEST inbound marketing experts in an effort to help advance your knowledge and fuel your professional growth. By combining the very best in speakers with an active and engaged community for you to get involved with, we’re trying to build something differe...
NOV 07, 2017
IMPROVING CONSUMERS’ EXPERIENCE WITH ONLINE ADS: THE COALITION FOR BETTER ADS’ BETTER ADS STANDARDS
Leading international trade associations and companies involved in online media formed the Coalition for Better Ads to improve consumers’ experience with online advertising. The Coalition leverages consumer insights and cross-industry expertise to develop and implement new global sta...
NOV 08, 2017
MASTERING WORKPLACE CONVERSATIONS: CULTIVATING AGENCY COMRADERY
Please Note: Unless otherwise stated, all webinars are scheduled in Eastern Time. As you advance your advertising career, you will learn that no one individual in the workplace is the same. Everyone comes to the table with his or her own motivations, self-doubt, strengths and ideas. Each c...
NOV 09, 2017
MAKE THE TRANSITION TO MULTI-TOUCH ATTRIBUTION: LETTING GO OF LAST TOUCH
Many marketers are still using the most basic (and flawed) form of campaign measurement: last-touch attribution. Looking only at conversions misses a good deal of the impact of digital advertising.
DEC 12, 2017 | 1:00 pm
BAA LEGAL WEBINAR SERIES: DECEMBER 2017
Join fellow industry leaders from the comfort of your office and tap into a wealth of information on key topics surrounding the advertising and marketing industry.

OMVIC ADVERTISING WEBINAR
This is a recording of the April 2015 OMVIC Advertising Webinar with special guest Bob Pierce, Director of Member Services for the Used Car Dealers Association (UCDA). he Webinar covers topics including: - All-in pricing - Advertising disclosure requirements - Advertising “As-is&rdqu...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...
FACEBOOK ADS WEBINAR - 2015 DIGITAL MARKETING WEBINAR SERIES
Learn the biggest Facebook marketing secrets from industry leading marketers such as Michael Brito, Matthew Stradiotto, Lasse Rouhiainen, Matthew Hunt, and Rocco Baldassarre. For more Facebook marketing help, schedule a free 30 minute consultation with us.
2017 PLANNING: USING ATTENTION-BASED MARKETING TO BOOST CONVERSION
For modern marketers, attention is everything. Cat videos and Kim and Kanye are stealing it and, as a marketer, you need to earn it back and retain it. Watch this on-demand webinar to learn how RES, a Gartner “Cool Vendor” for 2015, is meeting their goal of growing Sales Accept...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

The budget execution at 31st March 2016 and 30th September 2016 taken from the ANAF website (http://www.transparență-bugetară.gov.ro/) clearly shows how local leaders have pumped money from local budg...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...

“Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and busin...