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The Next Generation of B2B Purchasing

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B2B salespeople continue to use traditional methods of sealing, such as engaging buyers via phone calls or even face to face. But time has become a constraint for buyers, and new digital purchasing channels have emerged to speed up the buying process. In this report, we explore the B2B buyer demand for those digital channels versus traditional channels.

You will learn:

  • How age groups and evolving channel adoption are reüefinng  B2B sales based on a study of 200 global buyers
  • The differences in buyer behavior and altitudes across 3 generations: Baby Boomers, Gen-X, and Millennials
  • Why businesses are shifting to online models to meet increasing demands for more options, flexibility, and transparency

Thank you for your interest. Your report is ready for downloading below.


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