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Driving Online Growth in the Health & Beauty Industry
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This is an industry where the overall growth of online only businesses is, in the UK, exceeding the growth rates of multichannel retailers.
In tandem, from the Health & Beauty customers perspective; online content, services, and purchases all now form a central part of their buying experience. In order to drive up growth and repeat purchases, the buying experience must be engaging and personalized wherever possible.
This guide looks at the primary phases of the customers journey and the common strategies and more innovative tactics that today’s brands are implementing at each stage:
Research & Discovery
Getting the Purchase
Customer Retention
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