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How COURTS Asia Joined the Omnichannel Revolution
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80 stores, millions of customers, one website.
COURTS Asia Limited is Southeast Asia’s leading electrical, IT, and furniture retailer. Their 80 physical stores span 1.6 million square feet of retail space, where shoppers can browse fridges, sofas, and flat screen televisions. Headquartered in Singapore since 1974, the brand enjoys a loyal following both in-store and online – a problem during Cyber Monday and other peak periods, when heavy traffic crippled their eCommerce website. To coincide with the refurbishment of their physical stores, COURTS Asia planned to re-launch a more robust online store, to build a stronger brand connection with their customers. They aimed to boost their marketing capabilities, improve their checkout, and user experience across all channels, while boosting profits and increasing overall efficiency.
A complex migration made easy.
The results are spectacular.
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