Magento Gave Adore Beauty a Bold New Look

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An empowering online shopping experience.

The key to Adore’s online success has been their ability to create a highly personalised customer experience. When Morris initially launched the website to sell beauty products online she went to extremes to make customers enjoy the experience, wrapping each beauty product in tissue paper and bows, and dropping some chocolate into each box. Today, the Adore Beauty experience is still designed to give customers the empowering beauty shopping experience they deserve.

In the world of online beauty products, this means giving customers lots of choices without overwhelming them; offering a variety of beauty products for sale, free gifts with purchase, multiple shipping options, and more. The key to providing this level of personalised online shopping was a flexible eCommerce platform that could scale as the business continued to grow.


  • Sell beauty products online with ease.
  • Tenfold business growth.


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