Bombarded with irrelevant or repetitive promotions, consumers respond with banner blindness, shorter attention spans, and the growing use of ad blockers.
More than 56 percent of ad impressions are never seen by consumers, and an estimated 60 percent of digital marketing spend is wasted. And that's just on the digital front.
This eBook details the evolution of advertising waste, identifying the shortcomings of current marketing measurement and attribution models. It also details how inaccurate, incomplete data and misattribution lead to marketing dollars wasted.