Home > Companies > Thought Leaders > Q&A with Rachel Conforti, VP of Marketing at LoopMe

Q&A with Rachel Conforti, VP of Marketing at LoopMe

Rachel Conforti, VP of Marketing at LoopMe is a media and marketing professional with over 15 years experience of proven success at driving effective programs delivering high results, spanning across corporate marketing, branding, PR strategy, thought leadership initiatives, lead generation, and strategic events.

Communicator extraordinaire, experienced storyteller and natural leader. She Runs It brand ambassador and mentor, active runner and media relations professional.

Media 7: What inspired you to get into Marketing? What is your favorite marketing word(s)? 
Rachel Conforti: I’ve always had a passion for advertising, even reciting commercials as a kid over and over again (much to the demise of my parents)!  After graduating from Binghamton University in NY I briefly thought about journalism as a career, but as I didn’t know many people in this area and it was hard to break into, I pivoted to look for roles in advertising, eventually landing a job within the out-of-home industry, at what is now known as Outfront Media.

After making the transition from out-of-home advertising to ad technology in the late 2000s, I’ve held various roles within B2B Marketing. For the past 20 years, I’ve covered everything from product marketing, sales enablement and marketing communications, to public relations and content marketing. I was fortunate to work alongside some of the best AdTech leaders while I was at 24/7 Real Media. That is where I began my journey into digital AdTech, and got to see the industry mature and evolve.

Throughout my career, I’ve been at Tremor Video, DoubleVerify and Innovid, at various inflection points on their respective journeys, all leading up to my current role as global VP of marketing at LoopMe.


"LoopMe is at an exciting crossroads where AI meets advertising to drive towards business outcomes"

M7: Could you tell us something about your role at LoopMe?
RC: As VP of Marketing, I run global marketing for LoopMe, an organization where technology and artificial intelligence are at the core of our business. The nearly nine year old UK-based company is experiencing a massive growth period fueled by its U.S. expansion, and the opportunity to join this growing business was very exciting for me. The team at LoopMe has done a tremendous job of building a great platform, with products that work for our clients, and I’m lucky to be able to share that story with the world. In the past year, we had to pivot our plans quickly due to the pandemic and I was lucky enough to work with smart marketing team members to help adapt quickly and swiftly. 

We launched a COVID-19 content hub with weekly snapshots on consumer behavior during the pandemic (March - June 2020) to help customers navigate the 'new normal' and better understand their advertising strategies to connect with consumers. We also switched all our event plans into virtual events, onboarded new software for our teams to collaborate around the globe and doubled down on our content efforts. I’m extremely pleased to be part of this organization and was able to promote nearly all the members of the team this year, despite the pandemic, as they have been so incredibly valuable to our success.

M7: What are the services by LoopMe which includes Artificial Intelligence in them?
RC: LoopMe is at an exciting crossroads where AI meets advertising to drive towards business outcomes. LoopMe was the first in the industry to apply AI to marketing outcomes, from impacting how people feel about brands to what they do after they have been exposed to an ad. LoopMe measures and optimizes at every stage of the marketing funnel, from brand to performance.

We started out mainly working in upper funnel measurement, where we launched our own survey tool to identify in-market customers, as well as to measure behavioral and attitudinal indicators that will help our clients better understand how a campaign is resonating.
Our AI then creates a predictive model of consumers that are more likely to take an action, based on hundreds of attributes. We then serve ads to those consumers which are most likely to convert, a decision that’s made in real-time on each ad request.

Our AI optimizes for outcomes such as upper funnel measures, like awareness, purchase intent, and consideration, as well as lower funnel measures, including online conversions, store visits and actual sales. Marketers have leaned into these outcomes-based programs because they provide better results during the actual campaign (as opposed to measuring success after the campaign has ended) and this has powered our growth as we continue to innovate in applying AI across new areas, such as connected TV, data and analytics.
LoopMe’s DMP has over 2.6 billion devices, which covers 250M unique profiles in the U.S. We connect these using our HH graph to 90M households. Our DMP is enhanced with over 2 million opt-in survey respondents each year and robust data partnerships.

Through our flagship product PurchaseLoop, we’re able to help brands with any strategy that they may have within the funnel, which proved extremely important over the past year as many brands needed to quickly pivot from lower funnel to upper funnel campaigns.


"We like to involve our customers in our marketing efforts to highlight their success and provide valuable insights to their peer sets on how outcomes-based advertising can be done most effectively."

M7: What marketing channels do you use and which ones do you see as the most promising given your target customers?
RC: As a B2B marketing team, we use a combination of ad trade PR, paid advertising, webinars, content marketing and demand generation programs across email, social media and our owned channels. We like to involve our customers in our marketing efforts to highlight their success and provide valuable insights to their peer sets on how outcomes-based advertising can be done most effectively.

Most recently, we’ve spoken at an AdAge webinar on outcomes for connected TV during the Ad Age Streaming Next event, and we’ve hosted an Adweek webinar on Optimizing your Advertising for Outcomes.

M7: Could you tell us about a recent unique campaign by LoopMe which was a huge success?
RC:The Pennsylvania Lottery, iLotto, wanted to drive awareness of online accessibility for Powerball and MegaMillions and drive new account registrations for their online platform.

Through LoopMe’s PurchaseLoop Solution, we were able to drive an incremental lift in brand sentiment, while delivering conversions through account sign-ups. Our client wanted to differentiate from online metrics and real-world outcomes - and not rely on digital proxies to measure campaign effectiveness.  LoopMe’s solution used AI to target the key audiences using predictive modelling based on site visitors and by retargeting existing site visitors who had not registered for an account. By leveraging LoopMe’s award-winning PurchaseLoop technology, we ran a PurchaseLoop Brand Lift study to measure and optimize towards awareness.
LoopMe established a control and exposed group and surveyed users during the campaign. Our PurchaseLoop AI survey technology was used to analyze digital footprints and data characteristics of those who responded, and actively target a predictive audience based on positive respondents.

LoopMe’s in-house creative team built custom rich media and dynamic display ads for mobile, desktop and tablet devices. Our creative strategy proved to generate strong media results and user engagement in a brand safe environment.

As a result, the campaign saw double digit lift in brand awareness and thousands of new account registrations.


"LoopMe has a unique advantage in the market as our product suite includes a proprietary survey tool that can potentially reach 250M Americans."

M7: How has the COVID-19 pandemic affected your work - what day to day processes have you had to re-tool to be able to pull them off remotely?
RC: We’ve had to pivot plans quickly to adapt to the new normal during the COVID-19 pandemic, but we were able to reallocate budget and resources to best serve the needs of the company and achieve 40% growth in 1H '20 in part due to marketing efforts.

As I run a global team, we instituted daily sync calls with our team leads and are diligent about tracking our projects in Asana. We also have team happy hours, more frequent company wide calls and have launched better software tools to encourage collaboration.

Personally, it’s been a daily balance of time management, negotiations, patience and nontraditional working hours to raise my four year old son and work remotely with my husband.

M7: How do you anticipate what people will want?
RC: LoopMe has a unique advantage in the market as our product suite includes a proprietary survey tool that can potentially reach 250M Americans. We deploy this on a regular basis to ask consumers how they feel about brands, or other activity as it relates to the pandemic, to identify attitudinal and behavioral shifts. We produce these on a regular basis on behalf of our customers and more broadly to better inform the market of seasonal trends and behaviors. You can read all of them here on our COVID-19 Insights Hub.

M7: What is your superpower?   
RC: I’m a connector. Whatever it may be, I’ll find a way to make a connection -- between co-workers, between companies looking to do co-marketing campaigns or personally to help find people their significant other! I enjoy mentoring others and have been heavily involved in She Runs It over the past ten years, currently serving as a She Runs It Brand Ambassador that helps to connect new members with the benefits of the organization.

ABOUT LOOPME

LoopMe, the leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase intent, consideration, foot traffic and sales. LoopMe was founded in 2012 with the mission to create better consumer experiences through innovation, powered by data, in order to bring people and brands together. The company is headquartered in the UK, with 11 global offices across New York, Boston, Atlanta, Chicago, Detroit, San Francisco, Los Angeles, Toronto, Singapore, Dnipro (Ukraine) and Hong Kong. For more information, please visit www.loopme.com.

More THOUGHT LEADERS

'Unlocking Market Potential: MyTradeZone's Dynamic Solution Bridges Supply and Demand for Businesses Everywhere,' says Bachir

February 15, 2024

Bachir Kassir, an accomplished entrepreneur and founder of MyTradeZone and WebJaguar Digital Commerce, has a notable track record in launching ventures, notably Advanced E Media, Inc., which introduced the WebJaguar Commerce and Marketing Automation platform, a software-as-a-service model. His latest endeavor, MyTradeZone.com, serves as a global B2B trade network, likened to LinkedIn for businesses, aiming to connect companies worldwide. Machintel: Please share with us your journey that led to the founding of MyTradeZone? What inspired the concept of MyTradeZone? Bachir Kassir: Some time ago, I thought about creating a B2B network to connect companies. At that time, I had just founded my digital commerce company, ‘WebJaguar’. So, I registered the domain mytradezone.com and kept the idea in the back of my mind. During my tenure as President and CEO of MyTradeZone, I dealt with over 1000 businesses, and the idea of MyTradeZone evolved even more with feedback from real customers, discussing their challenges and how MyTradeZone could help. Consequently, we developed a prototype and launched the site as a beta. Then, in December 2021, I had an exit when my company, WebJaguar, was acquired. With the freedom gained from the exit, I was able to dedicate 100% of my time to MyTradeZone, leveraging over 20 years of experience in B2B to officially launch the platform. Machintel: In your view, what are the biggest challenges facing the B2B sector today? Bachir Kassir: The biggest challenge facing the B2B sector is marketing and achieving cost-effective brand awareness for their products and services—to the right target audience. Many companies have great products and services, but the cost of exposure is expensive. Additionally, many companies, restricted by their size or location, encounter obstacles in attending various trade shows, yet they continue to offer outstanding products despite these challenges. Machintel: How does MyTradeZone aim to revolutionize B2B interactions, especially with its AI-driven matchmaking and recommendations? Bachir Kassir: MyTradeZone, think of it as a digital twin of our physical world, where every business qualifies to join. Now, MyTradeZone is the universe of companies. Within this platform, businesses are categorized, organized, and displayed according to their region, industry verticals, and more. MyTradeZone uses data science and AI algorithms for smart matchmaking between companies. We aim to revolutionize B2B interactions using this smart B2B search engine. Every business has a supply side and demand side, and because of that, MyTradeZone helps companies connect with potential customers. At the same time, MyTradeZone assists companies in procuring products and services from suppliers. Machintel: What methods are employed by MyTradeZone to ensure its users have fruitful networking experiences that result in lead generation? Bachir Kassir: When a company is on MyTradeZone, it becomes part of a vast universe of companies. At the same time, it can belong to and be part of different networking groups, trade shows, events, associations, and so on. This method ensures that users are exposed to the right targeted audience of the group they belong to. Additionally, a company can sponsor a specific group, thereby exposing itself to the members of that group. A group organizer can invite various companies to sponsor their groups, or companies can choose to sponsor a group through a self-service option. In the process, the group organizer can monetize their group. There are many free tools available, including live chat, video chat, group chat, private company notes, and other tools that ensure a fruitful networking experience. Another key feature is the request for quotation (RFQ) system, allowing anyone to submit quotations, while companies have the capability to search through these submissions. However, if a company is on the paid plan, the Business Essential plan, they get automatically alerted when someone submits an RFQ that matches their selected tags. Another incentive for users to upgrade to the paid plan, the Business Essential, is that they can select up to 20 keyword phrases of their choice, ensuring their company appears at the top of the search results. All the above and more provide both free and paid tools available for lead generation and smart matchmaking between companies. ...

Read More

'We’ll start to see marketers tap intelligent tools to target consumers without the need for personal identifiers' says LoopMe's Sarah Rew

Media 7 | March 15, 2022

Sarah Rew, Senior Director, Global Marketing at LoopMe elaborates on the importance of measuring campaign performance, LoopMe's innovative use of AI and ML and how high technologies are changing the AdTech marketplace in her latest interview with Media 7....

Read More

People now just want news that's true, says Ivar Krustok, Head of Data Science and IT at Ekspress Meedia

Media 7 | November 16, 2021

We had the opportunity to speak with Ivar Krustok, Head of Data Science and IT at Ekspress Meedia, who gave us an interesting insight into the world of advertising powered by data and technology. Read on to find out what makes good advertisements in the current consumer landscape....

Read More

'Unlocking Market Potential: MyTradeZone's Dynamic Solution Bridges Supply and Demand for Businesses Everywhere,' says Bachir

February 15, 2024

Bachir Kassir, an accomplished entrepreneur and founder of MyTradeZone and WebJaguar Digital Commerce, has a notable track record in launching ventures, notably Advanced E Media, Inc., which introduced the WebJaguar Commerce and Marketing Automation platform, a software-as-a-service model. His latest endeavor, MyTradeZone.com, serves as a global B2B trade network, likened to LinkedIn for businesses, aiming to connect companies worldwide. Machintel: Please share with us your journey that led to the founding of MyTradeZone? What inspired the concept of MyTradeZone? Bachir Kassir: Some time ago, I thought about creating a B2B network to connect companies. At that time, I had just founded my digital commerce company, ‘WebJaguar’. So, I registered the domain mytradezone.com and kept the idea in the back of my mind. During my tenure as President and CEO of MyTradeZone, I dealt with over 1000 businesses, and the idea of MyTradeZone evolved even more with feedback from real customers, discussing their challenges and how MyTradeZone could help. Consequently, we developed a prototype and launched the site as a beta. Then, in December 2021, I had an exit when my company, WebJaguar, was acquired. With the freedom gained from the exit, I was able to dedicate 100% of my time to MyTradeZone, leveraging over 20 years of experience in B2B to officially launch the platform. Machintel: In your view, what are the biggest challenges facing the B2B sector today? Bachir Kassir: The biggest challenge facing the B2B sector is marketing and achieving cost-effective brand awareness for their products and services—to the right target audience. Many companies have great products and services, but the cost of exposure is expensive. Additionally, many companies, restricted by their size or location, encounter obstacles in attending various trade shows, yet they continue to offer outstanding products despite these challenges. Machintel: How does MyTradeZone aim to revolutionize B2B interactions, especially with its AI-driven matchmaking and recommendations? Bachir Kassir: MyTradeZone, think of it as a digital twin of our physical world, where every business qualifies to join. Now, MyTradeZone is the universe of companies. Within this platform, businesses are categorized, organized, and displayed according to their region, industry verticals, and more. MyTradeZone uses data science and AI algorithms for smart matchmaking between companies. We aim to revolutionize B2B interactions using this smart B2B search engine. Every business has a supply side and demand side, and because of that, MyTradeZone helps companies connect with potential customers. At the same time, MyTradeZone assists companies in procuring products and services from suppliers. Machintel: What methods are employed by MyTradeZone to ensure its users have fruitful networking experiences that result in lead generation? Bachir Kassir: When a company is on MyTradeZone, it becomes part of a vast universe of companies. At the same time, it can belong to and be part of different networking groups, trade shows, events, associations, and so on. This method ensures that users are exposed to the right targeted audience of the group they belong to. Additionally, a company can sponsor a specific group, thereby exposing itself to the members of that group. A group organizer can invite various companies to sponsor their groups, or companies can choose to sponsor a group through a self-service option. In the process, the group organizer can monetize their group. There are many free tools available, including live chat, video chat, group chat, private company notes, and other tools that ensure a fruitful networking experience. Another key feature is the request for quotation (RFQ) system, allowing anyone to submit quotations, while companies have the capability to search through these submissions. However, if a company is on the paid plan, the Business Essential plan, they get automatically alerted when someone submits an RFQ that matches their selected tags. Another incentive for users to upgrade to the paid plan, the Business Essential, is that they can select up to 20 keyword phrases of their choice, ensuring their company appears at the top of the search results. All the above and more provide both free and paid tools available for lead generation and smart matchmaking between companies. ...

Read More

'We’ll start to see marketers tap intelligent tools to target consumers without the need for personal identifiers' says LoopMe's Sarah Rew

Media 7 | March 15, 2022

Sarah Rew, Senior Director, Global Marketing at LoopMe elaborates on the importance of measuring campaign performance, LoopMe's innovative use of AI and ML and how high technologies are changing the AdTech marketplace in her latest interview with Media 7....

Read More

People now just want news that's true, says Ivar Krustok, Head of Data Science and IT at Ekspress Meedia

Media 7 | November 16, 2021

We had the opportunity to speak with Ivar Krustok, Head of Data Science and IT at Ekspress Meedia, who gave us an interesting insight into the world of advertising powered by data and technology. Read on to find out what makes good advertisements in the current consumer landscape....

Read More

Related News

Ad Tech and Martech

SugarCRM Announces 2024 Customer Breakthrough Award Winners

Business Wire | January 24, 2024

SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced the global winners of the 2024 SugarCRM Customer Breakthrough Awards. Winners are: Customer Experience Breakthrough Award – Empresas ADOC, a Central American retail company, is recognized for using SugarCRM to drive business growth and improve customer engagement. Using SugarCRM, the company significantly improved customer service quality and customer retention, reduced customer churn while establishing its “Puntos ADOC” loyalty program that attracted over 600,000 members, representing more than 20 percent of total sales. ADOC has a rich history of using high-quality materials and specialized techniques to produce outstanding products that meet the needs of its customers. ADOC is a customer-driven business supported by a culture dedicated to enhancing customer satisfaction and building strong, lasting customer relationships. In addition to its own branded footwear, ADOC also has partnered with international brands, including Hush Puppies, The North Face, CAT, and Steve Madden, to create a complete shopping experience for its customers. Industry Excellence Breakthrough Award – Reusable Transport Packaging, a leader in sustainable transport packaging solutions, is recognized for using SugarCRM to improve its bottom line, unify customer data, streamline processes, and increase sales efficiency, resulting in a 20 percent revenue growth year over year. A key strategy in its growth is the use of Sugar Market for regular email communications, which keeps customers, distributors, and leads informed about new products, pricing updates, and other relevant industry news. Marketing Excellence Breakthrough Award – The Swedish Institute (SI), a Swedish government agency, is recognized for its innovative approach to data management and customer engagement. The Sugar Sell and Sugar Market platform integration centralizes data, segments audiences, and automates responses, significantly enhancing marketing efficiency and improving engagement with international students and alumni. The Swedish Institute saw an increase of over 31 percent in lead volume since implementing SugarCRM and boasts a best-in-class 40-to-50 percent open rate on marketing emails. Sales Excellence Breakthrough Award – J&J Ventures Gaming, LLC, a leader in gaming and amusements and one of the fastest-growing companies in the U.S., is recognized for implementing Sugar Sell to consolidate customer accounts and interactions into a centralized communication hub across sales, marketing, and account management. Streamlined sales processes have established a new model for sales excellence for the J&J team and its growth in the gaming industry. Service Excellence Breakthrough Award – Super General Company of the Albatha Group in the UAE is recognized for revolutionizing its service operations with Sugar Serve. Working with Sugar partner Ambit Software, Super General successfully implemented a repair and maintenance service platform, including a field management application for efficient case handling and simplified technician dispatching. Due to increased efficiency and workload management, the number of cases per technician has surged by up to 26 percent, alongside a 10 percent increase in first-time fix rates. Other notable achievements include a significant increase in call closure rates and substantial improvements in customer satisfaction scores. Customer of the Year Breakthrough Award (Asia Pacific) – zazen Water, a provider of alkaline water solutions in Australia, is recognized for its use of SugarCRM to support business growth and customer satisfaction. Through strategic integrations, zazen Water automated its business and customer service operations to streamline high-order volume processing. Notably, during its Black Friday and Cyber Monday 2023 campaign, zazen Water managed a significant order peak, accomplishing its same-day dispatch promise, which, prior to automation and integration projects, would have required 16 employees. Customer of the Year Breakthrough Award (EMEA) – FAMO GmbH & Co. KG, a German wholesaler of electrical and plumbing products, is recognized for its collaboration with Sugar partner Insignio to deploy SugarCRM for advanced customer data management and opportunity nurturing, the Sugar mobile app with enterprise resource planning (ERP) data integration for field sales support, and Sugar Market for automated newsletters and targeted communications. Customer of the Year Breakthrough Award (Latin America) – Mac Construtora e Incorporadora (MAC), a leader in construction and development in São Paulo, is recognized for the creative use of SugarCRM in the dynamic real estate market. Technology adoption significantly improved lead management and customer engagement, enhancing marketing approaches and project sales, resulting in a substantial increase in sales, ranging from 50 to 94 percent of its real estate agency. This has led to MAC substantially reducing its dependence on partnering with other real estate agencies. Customer of the Year Breakthrough Award (North America) – Alto-Shaam, providing foodservice equipment solutions to more than 90 countries globally, is recognized for use of SugarCRM to significantly enhance opportunity close rates by 61 percent while achieving up to 600 hours of time savings in marketing and sales efforts to forecast customer needs. The integration of Sugar Sell with Sugar Market has streamlined key processes, improved lead management, and enhanced operational efficiency and global communication. ISV Technology Partnership Breakthrough Award – FSIoffice, a leading independent office supply company, together with sales-i, are recognized for transforming FSIoffice’s CRM strategy from data repository to sales powerhouse, with 40 percent improved sales efficiency. Supported by Sugar partner CRM International, FSIoffice is driving remarkable revenue growth and enhancing customer engagement with Sugar Sell Premier and sales-i for predictive business-to-business sales intelligence. Reseller Technology Partnership Breakthrough Award – The Joint Corp., the nation’s largest provider of chiropractic care through The Joint Chiropractic® network, in partnership with Sugar partner Faye, are recognized for driving significant improvements in healthcare operations after transitioning to SugarCRM and Amazon Web Services, with a 40 percent increase in web transaction speed. This transformation allowed The Joint to focus on integrating AI to elevate SugarCRM from a functional tool to a strategic platform for competitive differentiation in the chiropractic care sector. Judges’ Choice Award – RTCR, the public transit provider in La Rochelle, France, operating under the Yélo brand, is recognized for significantly enhancing customer service with Sugar Serve, with implementation support by Sugar partner Synolia. The deployment has led to a minimum three percent increase in customer satisfaction and streamlined complaint management, saving agents’ time by 50 percent through improved response structuring. “We’re pleased to announce the winners of the 2024 SugarCRM Customer Breakthrough Awards,” said Chris Pennington, Chief Customer Officer, SugarCRM. “These customers and partners are recognized for excellence and innovation in letting Sugar’s AI-driven CRM platform do the work to make the hard things easier for sales, marketing and service professionals, and for driving breakthrough success and exceptional customer experiences.” About SugarCRM SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier. Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

Read More

Ad Networks

Force Management Expands its Ascender Sales Acceleration Platform with Content and Curriculum for Revenue Teams

Business Wire | January 25, 2024

Force Management, provider of elite sales solutions, announced today the launch of Ascender® Plus, a significant expansion of the Ascender sales acceleration platform and community. The Ascender sales acceleration platform reinforces Force Management’s consulting and training services with content and curriculum that drive desired sales practices and improve execution for revenue teams. Teams using Force Management’s core methodologies can now leverage Ascender Plus to support team engagement, accelerate adoption, and drive long-term consistency and results. “Ascender provides our clients with a powerful tool to improve revenue team execution and foster a culture of continuous, consistent professional growth,” says Grant Wilson, CEO of Force Management. “Ascender now accelerates adoption of our Command Series offerings by providing customer-facing revenue teams, managers, and executives with 24-7 access to content, tools, and resources that support their engagement with Force Management and successful execution of sales methodologies.” Ascender subscribers can access content and curriculum on-demand in a variety of learning formats that are easily consumable by busy revenue teams. New content is published daily and designed to keep sales best practices top-of-mind. Ascender users also benefit from an active digital community of their peers, with live events and online learning opportunities led by Force Management SMEs and other industry professionals. “The way people learn and retain information is enhanced through modern delivery techniques such as digital learning, personalized curricula, and regular assessment and coaching,” says Paul Giaconia, Force Management Chief Product Officer. “Today’s revenue teams are looking for learning experiences that engage them in the ways they learn best. The Ascender platform includes on-demand access to video, podcast, and eLearning formats as well as a community of like-minded experts that help revenue teams advance their professional development and boost revenue performance.” The platform provides customized content to support Force Management’s methodology-based engagements such as Command of the Message® and the MEDDICC sales qualification approach. Learn more about Ascender Plus and Force Management methodologies at forcemanagement.com. Small teams and individual sellers can access content and curriculum offerings at ascender.co. About Force Management Force Management develops elite sales teams and tomorrow’s sales leaders. For 20 years, our team of veteran sales leaders has delivered cross-functional alignment and customized programs that enable companies to increase deal sizes, drive market recapitalizations, cut time-to-productivity in half, navigate challenging markets, and achieve higher valuations. Our proven methodologies are backed by our sales acceleration platform, Ascender, that enables sales performance for organizational revenue teams, as well as small teams and individuals. We stake our strong reputation on measurable results and return on investment and are poised for growth alongside our customers across B2B markets like Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps. Learn more at forcemanagement.com.

Read More

Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

Ad Tech and Martech

SugarCRM Announces 2024 Customer Breakthrough Award Winners

Business Wire | January 24, 2024

SugarCRM, provider of the award-winning AI-driven sales automation platform, today announced the global winners of the 2024 SugarCRM Customer Breakthrough Awards. Winners are: Customer Experience Breakthrough Award – Empresas ADOC, a Central American retail company, is recognized for using SugarCRM to drive business growth and improve customer engagement. Using SugarCRM, the company significantly improved customer service quality and customer retention, reduced customer churn while establishing its “Puntos ADOC” loyalty program that attracted over 600,000 members, representing more than 20 percent of total sales. ADOC has a rich history of using high-quality materials and specialized techniques to produce outstanding products that meet the needs of its customers. ADOC is a customer-driven business supported by a culture dedicated to enhancing customer satisfaction and building strong, lasting customer relationships. In addition to its own branded footwear, ADOC also has partnered with international brands, including Hush Puppies, The North Face, CAT, and Steve Madden, to create a complete shopping experience for its customers. Industry Excellence Breakthrough Award – Reusable Transport Packaging, a leader in sustainable transport packaging solutions, is recognized for using SugarCRM to improve its bottom line, unify customer data, streamline processes, and increase sales efficiency, resulting in a 20 percent revenue growth year over year. A key strategy in its growth is the use of Sugar Market for regular email communications, which keeps customers, distributors, and leads informed about new products, pricing updates, and other relevant industry news. Marketing Excellence Breakthrough Award – The Swedish Institute (SI), a Swedish government agency, is recognized for its innovative approach to data management and customer engagement. The Sugar Sell and Sugar Market platform integration centralizes data, segments audiences, and automates responses, significantly enhancing marketing efficiency and improving engagement with international students and alumni. The Swedish Institute saw an increase of over 31 percent in lead volume since implementing SugarCRM and boasts a best-in-class 40-to-50 percent open rate on marketing emails. Sales Excellence Breakthrough Award – J&J Ventures Gaming, LLC, a leader in gaming and amusements and one of the fastest-growing companies in the U.S., is recognized for implementing Sugar Sell to consolidate customer accounts and interactions into a centralized communication hub across sales, marketing, and account management. Streamlined sales processes have established a new model for sales excellence for the J&J team and its growth in the gaming industry. Service Excellence Breakthrough Award – Super General Company of the Albatha Group in the UAE is recognized for revolutionizing its service operations with Sugar Serve. Working with Sugar partner Ambit Software, Super General successfully implemented a repair and maintenance service platform, including a field management application for efficient case handling and simplified technician dispatching. Due to increased efficiency and workload management, the number of cases per technician has surged by up to 26 percent, alongside a 10 percent increase in first-time fix rates. Other notable achievements include a significant increase in call closure rates and substantial improvements in customer satisfaction scores. Customer of the Year Breakthrough Award (Asia Pacific) – zazen Water, a provider of alkaline water solutions in Australia, is recognized for its use of SugarCRM to support business growth and customer satisfaction. Through strategic integrations, zazen Water automated its business and customer service operations to streamline high-order volume processing. Notably, during its Black Friday and Cyber Monday 2023 campaign, zazen Water managed a significant order peak, accomplishing its same-day dispatch promise, which, prior to automation and integration projects, would have required 16 employees. Customer of the Year Breakthrough Award (EMEA) – FAMO GmbH & Co. KG, a German wholesaler of electrical and plumbing products, is recognized for its collaboration with Sugar partner Insignio to deploy SugarCRM for advanced customer data management and opportunity nurturing, the Sugar mobile app with enterprise resource planning (ERP) data integration for field sales support, and Sugar Market for automated newsletters and targeted communications. Customer of the Year Breakthrough Award (Latin America) – Mac Construtora e Incorporadora (MAC), a leader in construction and development in São Paulo, is recognized for the creative use of SugarCRM in the dynamic real estate market. Technology adoption significantly improved lead management and customer engagement, enhancing marketing approaches and project sales, resulting in a substantial increase in sales, ranging from 50 to 94 percent of its real estate agency. This has led to MAC substantially reducing its dependence on partnering with other real estate agencies. Customer of the Year Breakthrough Award (North America) – Alto-Shaam, providing foodservice equipment solutions to more than 90 countries globally, is recognized for use of SugarCRM to significantly enhance opportunity close rates by 61 percent while achieving up to 600 hours of time savings in marketing and sales efforts to forecast customer needs. The integration of Sugar Sell with Sugar Market has streamlined key processes, improved lead management, and enhanced operational efficiency and global communication. ISV Technology Partnership Breakthrough Award – FSIoffice, a leading independent office supply company, together with sales-i, are recognized for transforming FSIoffice’s CRM strategy from data repository to sales powerhouse, with 40 percent improved sales efficiency. Supported by Sugar partner CRM International, FSIoffice is driving remarkable revenue growth and enhancing customer engagement with Sugar Sell Premier and sales-i for predictive business-to-business sales intelligence. Reseller Technology Partnership Breakthrough Award – The Joint Corp., the nation’s largest provider of chiropractic care through The Joint Chiropractic® network, in partnership with Sugar partner Faye, are recognized for driving significant improvements in healthcare operations after transitioning to SugarCRM and Amazon Web Services, with a 40 percent increase in web transaction speed. This transformation allowed The Joint to focus on integrating AI to elevate SugarCRM from a functional tool to a strategic platform for competitive differentiation in the chiropractic care sector. Judges’ Choice Award – RTCR, the public transit provider in La Rochelle, France, operating under the Yélo brand, is recognized for significantly enhancing customer service with Sugar Serve, with implementation support by Sugar partner Synolia. The deployment has led to a minimum three percent increase in customer satisfaction and streamlined complaint management, saving agents’ time by 50 percent through improved response structuring. “We’re pleased to announce the winners of the 2024 SugarCRM Customer Breakthrough Awards,” said Chris Pennington, Chief Customer Officer, SugarCRM. “These customers and partners are recognized for excellence and innovation in letting Sugar’s AI-driven CRM platform do the work to make the hard things easier for sales, marketing and service professionals, and for driving breakthrough success and exceptional customer experiences.” About SugarCRM SugarCRM is a CRM software that helps marketing, sales, and service teams reach peak efficiency through better automation, data, and intelligence so they can achieve a real-time, reliable view of each customer. Sugar’s platform provides leading technology in the sales automation, marketing automation, and customer service fields with one goal in mind: to make the hard things easier. Thousands of companies in over 120 countries rely on Sugar by letting the platform do the work. Headquartered in the San Francisco Bay Area, Sugar is backed by Accel-KKR.

Read More

Ad Networks

Force Management Expands its Ascender Sales Acceleration Platform with Content and Curriculum for Revenue Teams

Business Wire | January 25, 2024

Force Management, provider of elite sales solutions, announced today the launch of Ascender® Plus, a significant expansion of the Ascender sales acceleration platform and community. The Ascender sales acceleration platform reinforces Force Management’s consulting and training services with content and curriculum that drive desired sales practices and improve execution for revenue teams. Teams using Force Management’s core methodologies can now leverage Ascender Plus to support team engagement, accelerate adoption, and drive long-term consistency and results. “Ascender provides our clients with a powerful tool to improve revenue team execution and foster a culture of continuous, consistent professional growth,” says Grant Wilson, CEO of Force Management. “Ascender now accelerates adoption of our Command Series offerings by providing customer-facing revenue teams, managers, and executives with 24-7 access to content, tools, and resources that support their engagement with Force Management and successful execution of sales methodologies.” Ascender subscribers can access content and curriculum on-demand in a variety of learning formats that are easily consumable by busy revenue teams. New content is published daily and designed to keep sales best practices top-of-mind. Ascender users also benefit from an active digital community of their peers, with live events and online learning opportunities led by Force Management SMEs and other industry professionals. “The way people learn and retain information is enhanced through modern delivery techniques such as digital learning, personalized curricula, and regular assessment and coaching,” says Paul Giaconia, Force Management Chief Product Officer. “Today’s revenue teams are looking for learning experiences that engage them in the ways they learn best. The Ascender platform includes on-demand access to video, podcast, and eLearning formats as well as a community of like-minded experts that help revenue teams advance their professional development and boost revenue performance.” The platform provides customized content to support Force Management’s methodology-based engagements such as Command of the Message® and the MEDDICC sales qualification approach. Learn more about Ascender Plus and Force Management methodologies at forcemanagement.com. Small teams and individual sellers can access content and curriculum offerings at ascender.co. About Force Management Force Management develops elite sales teams and tomorrow’s sales leaders. For 20 years, our team of veteran sales leaders has delivered cross-functional alignment and customized programs that enable companies to increase deal sizes, drive market recapitalizations, cut time-to-productivity in half, navigate challenging markets, and achieve higher valuations. Our proven methodologies are backed by our sales acceleration platform, Ascender, that enables sales performance for organizational revenue teams, as well as small teams and individuals. We stake our strong reputation on measurable results and return on investment and are poised for growth alongside our customers across B2B markets like Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps. Learn more at forcemanagement.com.

Read More

Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

Read More

Spotlight

LoopMe

LoopMe, the leading outcomes-based platform, closes the loop on digital advertising. By leveraging AI to optimize media delivery in real-time, we drive measurable uplift for business outcomes and more effective advertising across online and offline marketing goals, including brand lift, purchase int...

Events

Resources

resource image

Display Advertising, Mobile Advertising, Retargeting

State of Inbound Marketing Trends

Whitepaper

resource image

Display Advertising, Mobile Advertising, Retargeting

Online Advertising Programme Market Insights

Whitepaper

resource image

Display Advertising, Mobile Advertising, Retargeting

State of Inbound Marketing Trends

Whitepaper

resource image

Mobile Advertising, Retargeting, Ad Networks

Marketing mix modeling best practices: Understanding why regional data delivers more accurate results than national data

Whitepaper

resource image

Display Advertising, Mobile Advertising, Retargeting

Online Advertising Programme Market Insights

Whitepaper

Events