Ad Tech and Martech
GlobeNewswire | January 11, 2024
In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes.
IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape.
"Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences."
Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%.
With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com.
About Inuvo
Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
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Ad Tech and Martech
PR Newswire | January 03, 2024
In a significant evolution of the sales intelligence marketplace, Emissary today unveiled Emissary Knowledge. Unlike conventional intelligence tools which scrape publicly available information from the Web, Emissary's firsthand insights are sourced directly from executives who worked inside target accounts - drilling into the realities of what, why, and how target accounts buy technology.
"With Emissary Knowledge, salespeople learn more in minutes than they can they glean from hours of traditional research and weeks of discovery calls" notes Emissary CEO, Tony Jaros. "Emissary gives sales teams an edge with insights direct from the people who know."
Key features include:
Broad account coverage— Emissary focuses on2.5kof the world's most complex, and sought after, accounts across 21 industries.
First-hand expertise— Emissary collects insights directly from thousands of tech buyers (IT, Engineering, Security, Data, Product and Operations) who have worked inside these accounts, ensuring accurate and detailed insights.
Sales-specific insights— Unlike sanitized 10-K generalizations, Emissary curates insights specifically for sales tasks: qualification, prospecting, account planning and deal pursuit.
Clarity on tech purchasing— Emissary Knowledge shares selling tips collected from account experts, as well as insights into an account's drivers of tech spend, tech biases and preferences, buying processes and vendor alignment.
Access to deal coaches— If users want to speak with our experts, they can, using our Emissary Coach service.
Both Emissary Knowledge and Emissary Coach are available immediately. Visit emissary.io and learn how sales leaders use Emissary to give their teams an information advantage.
About Emissary
Emissary is a sales intelligence provider that gives sales teams an edge with insights direct from the people who know. Founded to empower teams with a holistic, human-centric set of assets, Emissary addresses information gaps with the only thing that can: firsthand insights, directly from the source. Connect with us at emissary.io.
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Ad Networks
Business Wire | January 25, 2024
Force Management, provider of elite sales solutions, announced today the launch of Ascender® Plus, a significant expansion of the Ascender sales acceleration platform and community. The Ascender sales acceleration platform reinforces Force Management’s consulting and training services with content and curriculum that drive desired sales practices and improve execution for revenue teams. Teams using Force Management’s core methodologies can now leverage Ascender Plus to support team engagement, accelerate adoption, and drive long-term consistency and results.
“Ascender provides our clients with a powerful tool to improve revenue team execution and foster a culture of continuous, consistent professional growth,” says Grant Wilson, CEO of Force Management. “Ascender now accelerates adoption of our Command Series offerings by providing customer-facing revenue teams, managers, and executives with 24-7 access to content, tools, and resources that support their engagement with Force Management and successful execution of sales methodologies.”
Ascender subscribers can access content and curriculum on-demand in a variety of learning formats that are easily consumable by busy revenue teams. New content is published daily and designed to keep sales best practices top-of-mind. Ascender users also benefit from an active digital community of their peers, with live events and online learning opportunities led by Force Management SMEs and other industry professionals.
“The way people learn and retain information is enhanced through modern delivery techniques such as digital learning, personalized curricula, and regular assessment and coaching,” says Paul Giaconia, Force Management Chief Product Officer. “Today’s revenue teams are looking for learning experiences that engage them in the ways they learn best. The Ascender platform includes on-demand access to video, podcast, and eLearning formats as well as a community of like-minded experts that help revenue teams advance their professional development and boost revenue performance.”
The platform provides customized content to support Force Management’s methodology-based engagements such as Command of the Message® and the MEDDICC sales qualification approach. Learn more about Ascender Plus and Force Management methodologies at forcemanagement.com. Small teams and individual sellers can access content and curriculum offerings at ascender.co.
About Force Management
Force Management develops elite sales teams and tomorrow’s sales leaders. For 20 years, our team of veteran sales leaders has delivered cross-functional alignment and customized programs that enable companies to increase deal sizes, drive market recapitalizations, cut time-to-productivity in half, navigate challenging markets, and achieve higher valuations. Our proven methodologies are backed by our sales acceleration platform, Ascender, that enables sales performance for organizational revenue teams, as well as small teams and individuals. We stake our strong reputation on measurable results and return on investment and are poised for growth alongside our customers across B2B markets like Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps. Learn more at forcemanagement.com.
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Brand Marketing, Advertiser Platforms
PR Newswire | February 26, 2024
Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally.
The integration will enable businesses to deliver more precise and human-like interactions with speed and scale and offer a more personalized and responsive experience. Further, AI assistants on RCS will be able to intelligently respond to unstructured queries, assisting customers across various stages–from product discovery, lead generation to troubleshooting and customer support.
"Generative AI is transforming the RCS industry, and we're thrilled that Gupshup is utilizing our latest LLMs on Vertex AI to further personalize and enhance how businesses engage with customers through AI-driven conversations," said Warren Barkley, Senior Director of Product Management, Vertex AI at Google Cloud. "Vertex AI provides partners like Gupshup with a unified AI platform to leverage state-of-the-art foundational models, and we look forward to seeing the ways Gupshup continues to innovate with this technology."
"We've always leveraged the latest cutting-edge AI technologies to offer a superior customer engagement platform to our brands. With our Auto Bot Builder and domain-specific ACE LLM now leveraging Google's LLMs, business messages on RCS are set to get a massive facelift, leading to better ROI for enterprises. We are excited to work with Google Cloud to help our brands bring intelligent conversations on RCS that will redefine customer engagement," said Beerud Sheth, Founder and CEO, Gupshup.
Gupshup is a pioneer in leveraging domain-specific, fine-tuned large language models (LLMs) to automate the creation of enterprise-grade chatbots with appropriate guardrails. In January 2023, it launched Auto Bot Builder, a tool that leverages LLMs to automatically and effortlessly build advanced chatbots for enterprises.
Gupshup's Conversational AI solutions are already live with several clients in India and abroad. The advanced chatbot for Dubai Electricity and Water Authority (DEWA) - Dubai's largest utility, is powered by Gupshup. In India, several brands such as Tata Capital and Chaayos are using it for brand engagement, product discovery, employee training, and consultative selling.
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