Ad Tech and Martech
PR Newswire | January 03, 2024
In a significant evolution of the sales intelligence marketplace, Emissary today unveiled Emissary Knowledge. Unlike conventional intelligence tools which scrape publicly available information from the Web, Emissary's firsthand insights are sourced directly from executives who worked inside target accounts - drilling into the realities of what, why, and how target accounts buy technology.
"With Emissary Knowledge, salespeople learn more in minutes than they can they glean from hours of traditional research and weeks of discovery calls" notes Emissary CEO, Tony Jaros. "Emissary gives sales teams an edge with insights direct from the people who know."
Key features include:
Broad account coverage— Emissary focuses on2.5kof the world's most complex, and sought after, accounts across 21 industries.
First-hand expertise— Emissary collects insights directly from thousands of tech buyers (IT, Engineering, Security, Data, Product and Operations) who have worked inside these accounts, ensuring accurate and detailed insights.
Sales-specific insights— Unlike sanitized 10-K generalizations, Emissary curates insights specifically for sales tasks: qualification, prospecting, account planning and deal pursuit.
Clarity on tech purchasing— Emissary Knowledge shares selling tips collected from account experts, as well as insights into an account's drivers of tech spend, tech biases and preferences, buying processes and vendor alignment.
Access to deal coaches— If users want to speak with our experts, they can, using our Emissary Coach service.
Both Emissary Knowledge and Emissary Coach are available immediately. Visit emissary.io and learn how sales leaders use Emissary to give their teams an information advantage.
About Emissary
Emissary is a sales intelligence provider that gives sales teams an edge with insights direct from the people who know. Founded to empower teams with a holistic, human-centric set of assets, Emissary addresses information gaps with the only thing that can: firsthand insights, directly from the source. Connect with us at emissary.io.
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Brand Marketing, Advertiser Platforms
PR Newswire | February 26, 2024
Gupshup, the world's leading Conversation Cloud platform today announced that brands on its platform can now offer AI chatbots for RCS conversations, opening up a whole new advanced and interactive experience for their users. Gupshup's Conversational AI product suite, spanning Auto Bot Builder and ACE LLM, are now using Google Cloud's Vertex AI platform to bring the benefits of Google's large language models (LLMs) to Gupshup's customers globally.
The integration will enable businesses to deliver more precise and human-like interactions with speed and scale and offer a more personalized and responsive experience. Further, AI assistants on RCS will be able to intelligently respond to unstructured queries, assisting customers across various stages–from product discovery, lead generation to troubleshooting and customer support.
"Generative AI is transforming the RCS industry, and we're thrilled that Gupshup is utilizing our latest LLMs on Vertex AI to further personalize and enhance how businesses engage with customers through AI-driven conversations," said Warren Barkley, Senior Director of Product Management, Vertex AI at Google Cloud. "Vertex AI provides partners like Gupshup with a unified AI platform to leverage state-of-the-art foundational models, and we look forward to seeing the ways Gupshup continues to innovate with this technology."
"We've always leveraged the latest cutting-edge AI technologies to offer a superior customer engagement platform to our brands. With our Auto Bot Builder and domain-specific ACE LLM now leveraging Google's LLMs, business messages on RCS are set to get a massive facelift, leading to better ROI for enterprises. We are excited to work with Google Cloud to help our brands bring intelligent conversations on RCS that will redefine customer engagement," said Beerud Sheth, Founder and CEO, Gupshup.
Gupshup is a pioneer in leveraging domain-specific, fine-tuned large language models (LLMs) to automate the creation of enterprise-grade chatbots with appropriate guardrails. In January 2023, it launched Auto Bot Builder, a tool that leverages LLMs to automatically and effortlessly build advanced chatbots for enterprises.
Gupshup's Conversational AI solutions are already live with several clients in India and abroad. The advanced chatbot for Dubai Electricity and Water Authority (DEWA) - Dubai's largest utility, is powered by Gupshup. In India, several brands such as Tata Capital and Chaayos are using it for brand engagement, product discovery, employee training, and consultative selling.
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Ad Tech and Martech
GlobeNewswire | January 11, 2024
In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes.
IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape.
"Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences."
Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%.
With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com.
About Inuvo
Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.
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Ad Tech and Martech, Advertiser Platforms
PR Newswire | February 23, 2024
Jasper, one of the world's biggest generative AI app companies, has announced that it has reached an agreement to acquire Clipdrop, an AI image creation and editing platform, from Stability AI. This acquisition signifies a significant step forward in Jasper's capacity to deliver the most comprehensive, multimodal copilot for enterprise marketing teams.
Clipdrop is an image creation and editing platform used by millions of creative designers and brands worldwide. Founded in 2020 by Google alumni Cyril Diagne, Damien Henry, and Jonathan Blanchet, Clipdrop enables users to edit existing images, create new ones, and develop an expansive number of variations in size, detail, and style. For marketers and brand leaders, this technology can be a catalyst for accelerating their ad strategies and developing on-brand creative.
"Marketing is visual," said Timothy Young, CEO of Jasper. "The addition of Clipdrop to Jasper will advance our vision to be the most comprehensive end-to-end marketing copilot in the industry, powering all the formats, channels, and functions enterprise marketing teams need. A copilot this robust will enable the enterprises we serve to go beyond simple AI prompts to achieve more personalized marketing, better informed automation, and improved optimization across their entire strategy."
The Clipdrop team will join Jasper effective immediately and continue to lead research and innovation on multimodality in Jasper from their headquarters in Paris, which has become a hub of AI innovation in Europe. With this acquisition, Jasper expands its footprint to Europe and plans to continue to invest there from both a talent and customer acquisition standpoint. The company is eager to contribute to Paris's vibrant AI community.
"Jasper has been a valued partner, leveraging Stability AI models for many years," said Emad Mostaque, CEO of Stability AI. "We're thrilled to see Clipdrop expand their offering by joining forces with Jasper. We will continue to partner with Clipdrop on research and deliver our cutting-edge models to their platform."
"We are excited about what Clipdrop technology can do inside Jasper's copilot for marketing teams," said Damien Henry, Clipdrop co-founder. "There are natural synergies between the two companies and a clear focus on creating the best multimodal platform for marketers. We can't wait to get started." In addition to leading further development of AI-assisted image creation and editing, Damien Henry will play a larger leadership role in research and innovation for the entire Jasper product.
The acquisition of Clipdrop closed on February 20, 2024. Business customers will be able to access it through the Jasper API immediately, over time the functionality will be more deeply integrated into the copilot. Individuals can still purchase Clipdrop as a standalone product via Clipdrop.co
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