NEWS

   

    home.aspx
  • UK advertising watchdog ties itself in knots over broadband marketing

    The UK Advertising Standards Authority has ruled that Vodafone’s ‘Gigafast’ service was misleading because some people might reckon that means 1 Gbps. In reality the brand referred t...


    READ MORE
    http://telecoms.com/496975/uk-advertising-watchdog-ties-itself-in-knots-over-broadband-marketing/3241
  • Philo teams with FreeWheel, Roku and more for vMVPD advertising effort

    Philo has announced a host of advertising sales and technology partnerships to help solidify the service’s place in the virtual MVPD marketplace. Philo will work with Comcast’s FreeWheel f...


    READ MORE
    https://www.fiercevideo.com/video/philo-teams-freewheel-roku-and-more-for-vmvpd-advertising-effort3242
  • NBCUniversal, LA 2028 Set Long-Term Olympics Advertising Partnership

    NBCUniversal and LA 2028 have set a far-reaching advertising partnership that allows for the coordinated sale of sponsor opportunities for four Olympic cycles culminating with the 2028 Summer Games in...


    READ MORE
    https://variety.com/2019/tv/news/olympics-nbcuniversal-la-2028-advertising-deal-1203191139/3243
  • 4 New Additions to LinkedIn’s Advertising Platform

    LinkedIn has been doing a bit of renovation work on their Advertising Platform. They are in the process of a bit of spring cleaning and refreshing the Ads for 2019. Here are the four new features they...


    READ MORE
    https://www.business2community.com/linkedin/4-new-additions-to-linkedins-advertising-platform-021920003244
  • POKKT sets a new digital advertising benchmark along with Nazara

    POKKT, the smartphone advertising platform for mobile games in India and Southeast Asia along with Nazara, a global gaming company, have recently underlined once again why mobile gaming is the future ...


    READ MORE
    https://www.exchange4media.com/digital-news/pokkt-sets-a-new-digital-advertising-benchmark-along-with-nazara-96156.html3245
  • Pepsi isn't ready to start advertising in space just yet

    Russian company StartRocket plans to make a name for itself (and its customers) by launching glowing billboards into the night sky, and a recent report in Futurism claimed that PepsiCo would be the fi...


    READ MORE
    https://www.techradar.com/news/pepsi-isnt-ready-to-start-advertising-in-space-just-yet3231
  • The California Consumer Privacy Act’s Impact on the Digital Advertising Industry

    The use of data by marketers and advertisers has fueled the modern digital economy, and powers many of the businesses that have become staples in the American marketplace. At the same time, across the...


    READ MORE
    https://www.law.com/legaltechnews/2019/04/16/the-california-consumer-privacy-acts-impact-on-the-digital-advertising-industry/?slreturn=201903161613523232
  • La Liga retains ISG for virtual advertising

    UK-based marketing company, the Interregional Sports Group (ISG), has agreed a three-season extension to its deal with global rights agency Mediapro to distribute virtual advertising from high-profile...


    READ MORE
    http://www.sportspromedia.com/news/la-liga-isg-barcelona-real-madrid-virtual-advertising3233
  • Facebook Further Automates Some Core Advertising, Business Tools

    Facebook on Tuesday announced a few changes to simplify the interfaces across Ads Manager and Business Manager. The changes will take fewer steps by automating some of the processes. For starters, the...


    READ MORE
    https://www.mediapost.com/publications/article/334581/facebook-further-automates-some-core-advertising.html3234

EVENTS

Conferences

Implementing and Measuring ROI for Social Media Campaigns

IMPLEMENTING AND MEASURING ROI FOR SOCIAL MEDIA CAMPAIGNS

April 25-25, 2019
In this 90 Minute Hands-On Workshop, we'll implement an actual social media campaign inside your own Facebook company page, Google business page, and/or LinkedIn company page. You'll learn how to re-purpose content, create an effective schedule, and measure the ROI of your posts, ads, and em...

Zenith Digital Marketing Conference

ZENITH DIGITAL MARKETING CONFERENCE

April 25-25, 2019
Designed for marketing pros of all levels who want to engage in meaningful digital marketing programs, #Zenith2019 brings innovative marketing pros to Duluth, where they will provide attendees the strategies, tactics, and tools necessary to make more money through digital marketing. Attendees will g...

Programmatic I/O: San Francisco

PROGRAMMATIC I/O: SAN FRANCISCO

April 29-30, 2019
Join 1,200+ attendees at ADEXCHANGER’S PROGRAMMATIC I/O conference in San Francisco. The original and world’s largest conference focused on PROGRAMMATIC MEDIA AND MARKETING. Stay ahead of programmatic trends and connect with peers and industry partners you won’t meet anywhere else....

The Digital Marketing Conference For Manufacturers and Distributors

THE DIGITAL MARKETING CONFERENCE FOR MANUFACTURERS AND DISTRIBUTORS

April 29-01, 2019
B2B Online is the original and leading conference for e-commerce, digital and marketing executives from America’s leading manufacturers and distributors. Going into our 6th year, we’re dedicated to providing you with the tools you need to create a world-class omnichannel experience.

American Academy of Advertising

AMERICAN ACADEMY OF ADVERTISING

March 28-31, 2019
Sponsored
The American Academy of Advertising Conference is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

Mobile Marketing Forum Latin America

MOBILE MARKETING FORUM LATIN AMERICA

April 16-16, 2019
The Mobile Marketing Forum Latin America conference will cover topics that will attract spotlight will be the New Rules of Engagement with Digital and Mobile Consumers, Mobile Advertising in the World, The Consumer Perspective on Mobile Advertising and its Impact on Commerce.

2019 ANA Media Conference Presented by Quantcast

2019 ANA MEDIA CONFERENCE PRESENTED BY QUANTCAST

April 10-12, 2019
The ANA Media Conference brings together media leaders to galvanize the industry and share actionable insights on the newest ways of connecting with today’s consumers. The 2019 ANA Media Conference will feature important issues and perspective from industry leaders. Attendees will be able to n...

Digital Summit Los Angeles 2019: Digital Marketing Conference

DIGITAL SUMMIT LOS ANGELES 2019: DIGITAL MARKETING CONFERENCE

April 10-11, 2019
Join Digital Summit Los Angeles for leading-edge digital media and marketing content, mixed alongside top-flight networking with internet execs, online marketers, entrepreneurs and digtial strategists.

 

Webinars

APR 18, 2019 | 2:00pm - 3:00pm
ROCK YOUR MARKETING WITH FACEBOOK
With over 2 billion members, Facebook is by far the biggest, most influential phenomenon in the social media space. Now over 14 years old, Facebook’s reach continues to grow and dominate the online world. Find out about the latest features and algorithms to help you promote your busi...
APR 18, 2019 | 11:00 AM
SOCIAL MEDIA ACCESSIBILITY
Social media accessibility is an incredibly important tool in modern society. It is not just the young who access social media, with close to 30% of people over the age of 65 interacting on social networking sites, and 50% of people aged 50 - 64. As the percentage of recruiters who use Lin...
APR 22, 2019 | 10:00 AM - 10:30 AM
AMAZON ADVERTISING: GETTING STARTED WITH SPONSORED BRANDS
In this 30-minute webinar, new Sponsored Brand Ads advertisers can ask questions in a live Q&A with Sponsored Brands Ads experts.  Plus, you'll learn how to leverage core functionality in Campaign Dashboard to: Drive traffic to your products at Amazon.com, Manage your spend wi...
APR 23, 2019 | 20:00
AUSTRALIAN SEARCH MARKETING ACADEMY (ASMA) - WORDPRESS TOPICS AND STRUCTURE
Join our live webinar with Arsen Rabinovich from TopHatRank, who will be presenting a tutorial on WordPress Topics and Structure. Arsen will give a 25-minute slideshow on how to structure WordPress information architecture and topic organization avoiding focus confusion and improving Searc...
APR 23, 2019 | 12:00
INFLUENCER MARKETING ROI - ARE YOU SET UP FOR SUCCESS?
They've already built the audience you want to reach. So working with influencers is one of the only shortcuts in digital marketing. But where to start? And how to avoid this being another place where you spend your budget without measurable ROI?
APR 25, 2019 | 12:00 p.m. - 1:00 p.m
ADVERTISING ON THE CUTTING EDGE: SOCIAL MEDIA, INFLUENCERS AND NATIVE ADVERTISING
This presentation will discuss the tectonic changes in social media advertising, the growth of FTC enforcement and the impact of the updated FTC Endorsement Guides, and the best practices with regard to the use of influencers and native advertising.

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKlin...

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. Thi...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...