NEWS

   

EVENTS

Conferences

Horizont Advertising Impact

HORIZONT ADVERTISING IMPACT

August 29-30, 2019
Horizont Advertising Impact informs advertisers and media planners about the current status and challenges of advertising impact research. It is the annual meeting with marketing decision makers, market researchers, media planners and generic representatives.

Brand Summit - Johannesburg

BRAND SUMMIT - JOHANNESBURG

September 03-03, 2019
Branding and Brand Marketing is more than just a pretty logo and an advertising campaign. At Brand Summit our aim is to guide brand marketers to get the best for, and the best out of their brands. We cover a range of topics including: Defining your brand purpose and value proposition, Brand strategi...

iMedia Brand Summit: Australia

IMEDIA BRAND SUMMIT: AUSTRALIA

September 02-04, 2019
iMedia Brand Summit provides an intimate environment for senior brand marketers to converge, debate and discuss the major strategic issues they face. This exclusive, invitation-only event is a closed forum for the sharpest minds in the industry to connect and discuss shared challenges, as well as ne...

Google Ads (AdWords) Fundamentals Certification Training Course

GOOGLE ADS (ADWORDS) FUNDAMENTALS CERTIFICATION TRAINING COURSE

September 02-04, 2019
Learn how to create a Google Ads Search and Display advertising campaign from scratch, understand how AdWords works, and how to measure and fine-tune AdWords campaign parameters for optimal results.

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

American Academy of Advertising

AMERICAN ACADEMY OF ADVERTISING

March 28-31, 2019
Sponsored
The American Academy of Advertising Conference is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

Brand Insider Summit CPG

BRAND INSIDER SUMMIT CPG

August 18-21, 2019
Attendees of the MediaPost Summits Empower Their Organizations Optimize your digital marketing strategy by participating in top quality content. Congenial summit experience with all attendees working together to enhance digital marketing programs. Be a real part of driving the digital industry forwa...

Brand Marketers Summit

BRAND MARKETERS SUMMIT

August 19-20, 2019
The Brand Marketers Summit, organized by the Media Post will take place from 19th August to 22nd August 2018 in South Lake Tahoe, United States of America. The conference will cover areas like Marketing technology, DMPs and clouds are the tech du jour, but how do marketers’ program these allur...

 

Webinars

SEP 05, 2019 | 1:00 pm
WHILE MOBILE BRAND SEARCH RAPIDLY DIES, HOW DO YOU ENSURE YOUR LOCATIONS THRIVE?
In other words, consumers are looking for “nitro cold brew” rather than a particular coffee brand, and as many as 99% will choose the locations that appear in the Google 3-Pack, closest to them, and have the best reviews. Join us on September 5th at 10am PST / 1pm EST for a 15 ...
NOV 06, 2019 | 10:00
A IS FOR ADVERTISING: HOW TO MANAGE GOOGLE ANALYTICS, ADWORDS AND FACEBOOK ADVERTISING
Google and Facebook advertising is a powerful tool for charities and voluntary organisations, from raising awareness of your campaigns to driving donations, acquiring new supporters and engaging with supporters directly on Facebook. But with constantly updating platforms and new features b...

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKlin...

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. Thi...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...