NEWS

   

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  • OPENAP AND NCC MEDIA PARTNER TO EXPAND ADVANCED ADVERTISING ON TV

    Two TV groups are coming together to expand advanced advertising. NCC Media-a national ad sales, marketing and technology company-and OpenAP, a data and measurement TV consortium, are joining forces t...


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    https://adage.com/article/media/openap-and-ncc-media-partner-expand-advanced-advertising-tv/21785763477
  • MARKETERS, PUBLISHERS AND PLATFORMS ANNOUNCE A GLOBAL ALLIANCE FOR 'RESPONSIBLE MEDIA'

    Big media players like Unilever and Procter & Gamble Co. have been talking plenty about making media more responsible. Now they’re getting more people to talk. The marketers are launching th...


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    https://adage.com/article/special-report-cannes-lions/marketers-publishers-and-platforms-announce-global-alliance-responsible-media/21786163479
  • William Hill selects 72andSunny for European advertising

    Establishing London-headquartered William Hill as the first choice in the gambling category, highlighting its premium status and developing an emotional connection with its audience are at the heart o...


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    https://www.prolificlondon.co.uk/marketing-tech-news/2019/06/william-hill-selects-72andsunny-european-advertising3472
  • Amazon closing in on Google, Facebook digital ad market duopoly, US ad agency says

    Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called "advanced television”.  That’s w...


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    https://www.thestar.com.my/tech/tech-news/2019/06/17/amazon-closing-in-on-google-facebook-digital-ad-market-duopoly-us-ad-agency-says/3473
  • Dun & Bradstreet To Acquire Lattice Engines

    Dun and Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount. This acquisition, which is exp...


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    https://www.demandgenreport.com/features/news-briefs/dun-bradstreet-to-acquire-lattice-engines3464
  • FACEBOOK REACHES DEAL WITH ADVERTISERS OVER BAD VIDEO METRICS

    The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions. Facebook is ready to settle with the advertisers that sued the social network...


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    https://adage.com/article/digital/facebook-reaches-deal-advertisers-over-bad-video-metrics/21781113466
  • VidMob raises $25M for its video advertising tools

    Video advertising company VidMob is announcing that it has raised $25 million in Series B funding. When I wrote about VidMob’s seed funding back in 2015, it was focused on building a marketplace...


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    https://techcrunch.com/2019/06/13/vidmob-raises-raises-25m-for-its-video-advertising-tools/3460
  • IPA rejects tougher rules on HFSS advertising

    Current rules on advertising of foods high in fat, salt or sugar are "effective and flexible" and further intervention is unnecessary to protect children, the IPA has said in response to the...


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    https://www.campaignlive.co.uk/article/ipa-rejects-tougher-rules-hfss-advertising/15874663461
  • Toyota Rolls Out Web-Based AR Advertising Campaign via 8th Wall

    While Toyota ranks as the leading automotive brand in the world, the company is a follower when it comes to augmented reality. Nonetheless, Toyota is catching up with the competition with a web-based ...


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    https://mobile-ar.reality.news/news/toyota-rolls-out-web-based-ar-advertising-campaign-via-8th-wall-0198696/3456

EVENTS

Conferences

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

CMI

CMI'S 12TH ANNUAL LGBTQ MARKETING & ADVERTISING SYMPOSIUM

June 20-20, 2019
CMI's 12th Annual LGBTQ Marketing & Advertising Symposium is part LGBTWeek® and is an official program of WorldPride and Stonewall 50. Don’t miss this comprehensive research, advertising, marketing, and communications forum, helping you better understand and serve LGBTQ consumers.

IAB Digital Ad Ops Conference Melbourne

IAB DIGITAL AD OPS CONFERENCE MELBOURNE

June 20-20, 2019
This half day IAB Ad Ops Conference in Melbourne on June 20 will cover local and global trends affecting the online advertising industry from an AdOp and TechOps perspective; an engaging panel discussion on considerations and options for developing your career in Ops and an inspirational working pan...

LGBT Marketing & Advertising Conference

LGBT MARKETING & ADVERTISING CONFERENCE

June 17-21, 2019
The LGBT Marketing & Advertising Conference, organized by the LGBT will take place on 17th June to 21st June 2019 at the Sheraton New York Times Square Hotel in New York, United States. The conference will cover areas like LGBT marketing version three and how political and cultural shifts have c...

American Academy of Advertising

AMERICAN ACADEMY OF ADVERTISING

March 28-31, 2019
Sponsored
The American Academy of Advertising Conference is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

CX MARKETING SUMMIT 2019

CX MARKETING SUMMIT 2019

June 13-13, 2019
Our case study and high-level networking drove CX Marketing Summit will examine in detail the key issues, challenges, and opportunities facing the marketing community against a background of rapid advances in technologies – from Advanced Analytics and Biometrics through to Virtual and Augmente...

FOA Barcelona 2019

FOA BARCELONA 2019

June 13-13, 2019
The Future of Advertising (FOA) will have, one more year, its own edition in the city of Barcelona. This year with date this June 13, 2019. Continuing with the great successes of other editions FOA, both in Spain and internationally, next June we will celebrate in one of the rooms of Cinesa a new ed...

ADMERICA, AAF

ADMERICA, AAF'S NATIONAL CONFERENCE

June 05-08, 2019
ADMERICA, AAF's national conference, is where the advertising industry comes together for inspiration, innovation and celebration. This year, we take a deep dive into "AI: Advertising Intelligence," where we will discuss everything from Virtual Reality to Conscious Capitalism. You will...

 

Webinars

JUN 19, 2019 | 10 am
HOW TO SUCCESSFULLY SCALE YOUR FACEBOOK AND GOOGLE ADS CAMPAIGNS
If you're seeing good results from your Facebook and Google advertising, then congratulations! Now the hard work really begins. During this webinar, we'll show you how to scale your ad spend in a sustainable way to increase sales, leads, and engagements without impacting ROI. Durin...
JUN 19, 2019 | 12:30pm
LINKEDIN ADS: SET UP AND BASICS
Our marketing experts will walk you through how to set up and manage a LinkedIn ad campaign so you can make the most of your ad budget and achieve your marketing goals. This is a great opportunity to follow along and ask your more tactical questions. Ready to run successful ad campaigns on...
JUN 19, 2019 | 2:00pm - 3:00pm
CREATE FACEBOOK ADS IN CONSTANT CONTACT
Are you posting on your company’s Facebook business page and nobody is commenting or sharing your posts? Did you know small businesses like you can save time by easily creating Facebook Lead Ads right from your Constant Contact dashboard? Learn more in this informative session.
JUN 20, 2019 | 11:00 - 11:30 AM
HOW HOTELIERS CAN SUCCEED WITH THE GOOGLE ADS MIGRATION
To help advertisers use Hotel Ads in a more robust and scaled manner, Google is introducing a new Google Ads campaign type called Hotel Campaigns. Hotel Campaigns helps travel marketers work smarter - with richer ad management, powerful analysis, and more granular targeting options. As a p...
JUN 20, 2019 | 7:00 pm - 8:30 pm
MAXIMIZING YOUR ONLINE ADVERTISING & DIGITAL MARKETING BUDGET
You don't need a big budget to get noticed on the web – you just need creativity! Savvy businesses are using bootstrap digital marketing techniques to amplify their message online. In this hands-on workshop, you'll learn the tricks and tools needed to market your business eff...
JUN 25, 2019 | 1:00pm-2:30pm
COMPARATIVE ADVERTISING: AVOIDING TRADEMARK INFRINGEMENT, DISPARAGEMENT
This CLE webinar will guide counsel to companies using or facing competitor comparative advertising. The panel will examine the use of competitor's marks/logos in advertising, puffery vs. actionable comparative advertising, the use of consumer-generated content related to competitors, ...

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKlin...

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. Thi...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...