NEWS

   

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  • Recent Tool Announcements Underscore Google’s Hold On Ad Tech Ecosystem

    When it comes to important software tools in the advertising ecosystem, most conversations start with Google/YouTube. Google collects somewhere on the order of half of all global online ad revenue, ha...


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    https://which-50.com/recent-tool-announcements-underscore-googles-hold-on-ad-tech-ecosystem/3782
  • Warren escalates Facebook ad feud

    A days-long feud between Sen. Elizabeth Warren and Facebook intensified over the weekend as Warren openly accused the company of "taking money to promote lies."Warren, a leading Democratic 2...


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    https://www.wpsdlocal6.com/news/warren-escalates-facebook-ad-fued/article_07a5e624-ee05-11e9-83b1-8bd4855acbba.html3780
  • Singapore set to ban advertising for least healthy sugar sweetened beverages

    Singapore will impose a blanket ban on advertising for the least healthy sugar sweetened beverages (SSBs) and is mulling prohibiting the sale of these products. The ban will extend across all mass med...


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    https://www.mumbrella.asia/2019/10/singapore-set-to-ban-advertising-for-least-healthy-sugar-sweetened-beverages3778
  • NexTech creates new 3D Ads with Google

    NexTech AR Solutions has built ad creatives that have passed Google’s 3D validation tool. The company is now working with Google to launch a series of 3D ads for its clients. NexTech is directin...


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    https://www.enterprisetimes.co.uk/2019/10/10/nextech-creates-new-3d-ads-with-google/3776
  • Online Advertising Market 2019 Is Expected to Witness Sustainable Growth Over 2024

    Global Online Advertising Market 2019-2024 is a comprehensive report which provides a detailed overview of the major driver, opportunities, challenges, current market trends and strategies impacting t...


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    https://www.ukiahpost.com/online-advertising-market-2019-is-expected-to-witness-sustainable-growth-over-2024/3775
  • Scale matters as advanced TV advertising matures

    Linear addressable, which leverages infrastructure at some cable and satellite companies to deliver unique ads into some of the local ad pod positions on some of their set-top boxes. Data-driven linea...


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    https://themediaonline.co.za/2019/10/scale-matters-as-advanced-tv-advertising-matures/3769
  • Google Ads to end Accelerated Budget Delivery by October 14th

    Early this week, Google issued an advisory reminding all advertisers and Google Ads users about the upcoming changes to the budget delivery feature. As initially announced last August, all Search and ...


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    https://edgy.app/google-ads-to-end-accelerated-budget-delivery-by-october-14th?pfrom=marketing&fp=a13765
  • High-tech ads set to dazzle travelers at San Jose airport

    San Jose International Airport is about to become the launch site for the nation’s first all-digital advertising effort, a high-tech endeavor to usher in a cutting-edge system to hawk brands and...


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    https://www.mercurynews.com/2019/10/03/high-tech-ads-dazzle-travelers-san-jose-airport-travel-tech-google/3766
  • Google Ads Browser-Based Report Editor Cross-Account Analysis

    Google has expanded the ability of doing cross-account Google Ads analysis within the Report Editor within the Google Ads browser based console. Google allowed this in 2017 but it had to be done outsi...


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    https://www.seroundtable.com/google-ads-report-editor-cross-account-analysis-in-browser-28313.html3760

EVENTS

Conferences

SiriusDecisions Summit APAC

SIRIUSDECISIONS SUMMIT APAC

October 15-16, 2019
SiriusDecisions Summit APAC is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. We will showcase our theme; Achieving High Performance by Aligning the B-to-B...

Social Media Strategies Summit

SOCIAL MEDIA STRATEGIES SUMMIT

October 15-17, 2019
Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step...

The 8th Annual Media, Advertising & Entertainment Legal Summit 2019

THE 8TH ANNUAL MEDIA, ADVERTISING & ENTERTAINMENT LEGAL SUMMIT 2019

October 17-17, 2019
Lex Witness since the last 7 years has been organizing a dedicated platform for the M&E sector’s legal professionals to get together and brainstorm on various topical issues. We now foray into The The Lex Witness 8th Annual Media, Advertising & Entertainment Legal Summit 2019 scheduled...

Media, Advertising & Entertainment Legal Summit

MEDIA, ADVERTISING & ENTERTAINMENT LEGAL SUMMIT

October 17-17, 2019
Media, Advertising & Entertainment Legal Summit is one of the most scintillating collections of industry leaders from legal, risk, compliance and finance domains who get together to combat with their day to day challenges and envision towards a business-friendly, yet compliant environment. Join ...

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

American Academy of Advertising

AMERICAN ACADEMY OF ADVERTISING

March 28-31, 2019
Sponsored
The American Academy of Advertising Conference is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

SiriusDecisions Summit Europe

SIRIUSDECISIONS SUMMIT EUROPE

October 10-11, 2019
SiriusDecisions Summit Europe is the must attend event for our community of sales, marketing and product innovators and trendsetters that drive growth in the most well-respected high-performing companies in the market today. We will showcase our theme; Achieving High Performance by Aligning the B-to...

iMedia Brand Summit

IMEDIA BRAND SUMMIT

October 08-10, 2019
The iMedia Brand Summit will feature marketing and digital decision makers from the biggest announcers on the market and the best solution providers met each other to surf between inspiration, business and networking in the wonderful setting of the Basque coast.

 

Webinars

OCT 16, 2019 | 2:00 PM
6 TRICKS & TREATS TO CRUSH GOOGLE & FACEBOOK AD AUTOMATION
Automation is changing the way we advertise online, but here at Word Stream we know that's nothing to be afraid of. Tune in to our Oct 16th webinar to learn 6 tricks for: Simplifying your workflow with automation.
OCT 16, 2019 | 2PM ET
GOOGLE'S NEW AD FORMATS
Google is making significant updates to the platform to be more focused on advertisers’ business goals and the customer journey. New ad formats and features offer greater support for discovery, consideration, and conversion initiatives. Learn how to effectively communicate what your ...
OCT 17, 2019 | 01:00 PM
BREAKING THROUGH THE ATTENTION DEFICIT ECONOMY
Olympics in Tokyo, the 2020 elections and the upcoming streaming wars will be some of the biggest moments in 2020 to infiltrate consumers’ lives and all aspects of media alike, creating an unprecedented fight for attention. This trifecta of cultural fodder will challenge brands to na...
OCT 17, 2019 | 3:00 PM
HOW INTERACTIVE CONTENT CAN BOOST YOUR SOCIAL MEDIA ADS
Problems associated with social media marketing. What is interactive content and how it can solve those problems Use cases of interactive content ads for diverse industries. How to create actionable interactive content ads for each stage of the funnel to gain leads at different stages of t...
OCT 21, 2019 | 4:00pm
THE KEY TO DRIVING REVENUE AND GROWTH--AUTOMATED INCENTIVE COMPENSATION
Inconsistencies in sales compensation planning not only creates errors, over/under payments and inaccuracies but also demotivates sales reps and creates a lack of trust within your organization.  Companies can move the needle, align their sales and finance teams, and create a win-win ...
OCT 22, 2019 | 10:00 a.m
DELIVERING AN EFFECTIVE DIGITAL CUSTOMER SERVICE EXPERIENCE
Service organizations spent millions of dollars over the past decade to improve the digital customer service experience. Yet, even as lots of new channels and capabilities were added, customers only seem to demand more while cost improvements never fully materialize. In this complimentary ...

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
ADOBE STOCK POUR LES ENTREPRISES. CONÇU POUR LA CRÉATION, FAVORABLE AUX ENTREPRISES.
Sponsored
Nous vous aidons à accéder à toutes les ressources nécessaires pour gérer un contenu exceptionnel et à les gérer. Donnez aux professionnels de la création la possibilité d'accéder à plus de 100 millions de photos, illustrations, vidéos, modèles et ressources 3D de qualité, utilisables dans...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKlin...

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. Thi...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...