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2020 Creative Trends
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All Ages Welcome
Aging gracefully is not only possible— it’s the new normal. Today, the majority of the world’s population is over 50, active, and tech-savvy. With 83% of household wealth in the U.S. held by people over 50, this group is starting new businesses at a steadily rising rate. Finally, Boomers are not only a powerful buying demographic—they may also be the most physically active generation.
Marketplace Story:
To stay relevant and authentic, brands must not perpetuate outdated stereotypes about older people being grey, frail, and tech-averse. Instead, present diverse imagery accurately depicting this important identity shift, showing their engagement in business, adventurous travel, tech, and luxury. Companies that succeed in this can gain valuable trust with influential older demographics.
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