2023 Digital Trends Experience Index

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Welcome to Adobe’s 2023 Digital Trends report. Now in its 13th year, our annual global survey, produced in collaboration with Econsultancy, continues to be a constant in the customer experience landscape. And as today’s digital economy evolves, driving growth for businesses around the world, this much is clear—cuttingedge technologies are empowering individuals, transforming businesses, and connecting people more than ever. Above all, dynamic customer expectations continue to dominate the conversation.

We’ve charted a course through this shifting digital economy, to help businesses uncover opportunity by delivering experiences that connect on a personal level. Against a backdrop of geopolitical and economic uncertainty, our study has found that businesses continue to make tough choices.

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