Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely.
Not only do marketing teams struggle to get a handle on their day-to-day tasks, but they increasingly look to marketing operations to transform the way they work- from team structures, to workflows, to the technology they use. The marketing operations teams that will shine are the ones able to advise and assist the CMO in strategically changing the nature of marketing work.
This eBook keys in on three types of silos that keep marketers from seeing the big picture of their work, as well as steps you can take to free your teams and transform them into a connected, high-performing marketing department.