Best Practices in Content Management: IT Edition

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As an IT professional, you’re charged with enabling teams to deliver great customer experiences. In fact, Adobe research found that providing better experiences through new technology deployment is the most important aspect of an IT pro’s job.

Managing the content needed to create these impactful digital experiences is particularly challenging. In many organisations, content developers work in different systems than front-end developers, slowing time to market. Teams have to create multiple versions of the same content just to fit different screens. And IT spends precious hours on tedious tasks and updates at the expense of innovation.

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