NEWS

   

EVENTS

Conferences

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

VideoNuze

VIDEONUZE'S 9TH ANNUAL VIDEO ADVERTISING SUMMIT

May 29-29, 2019
VideoNuze's 9th annual Video Advertising Summit will bring together 300+ industry executives and 30+ speakers for the industry’s premier day of learning and networking. Learn about the biggest industry trends and take away actionable data. The Video Ad Summit is a must-attend day for conte...

Advertising Week Asia

ADVERTISING WEEK ASIA

May 28-30, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

2019 ANA Masters of B2B Marketing Conference

2019 ANA MASTERS OF B2B MARKETING CONFERENCE

May 29-31, 2019
The core theme of the 2019 Masters of B2B Marketing Conference is “Driving Growth and Building Marketing Value.”  Learn from top CMOs and marketing leaders as they share their inspirational approaches to effective, results-driven brand marketing that drive sales, profitability, and ...

American Academy of Advertising

AMERICAN ACADEMY OF ADVERTISING

March 28-31, 2019
Sponsored
The American Academy of Advertising Conference is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

PPC MASTERS 2019

PPC MASTERS 2019

May 23-23, 2019
The conference for everyone who deals with clicks! The PPC Masters is the ideal venue for online marketers who work at an advanced and expert level and deal with the purchase of high click volume on platforms such as Google and Facebook on a daily basis. Topics like Search Engine Advertising, AdWord...

Digital Summit Atlanta

DIGITAL SUMMIT ATLANTA

May 21-22, 2019
If you’re a small business or work with them regularly, you know they thrive on bringing in sales from new and existing customers. Wouldn’t it be great if you could bring in those sales more frequently without having to spend a lot of time doing so? We’ll show you some simple ways ...

Programmatic Pioneers Summit 2019

PROGRAMMATIC PIONEERS SUMMIT 2019

May 21-22, 2019
The Programmatic Pioneers Summit is where Europe's top minds in advertising and media meet, collaborate and learn about what's disrupting the industry today and what will change tomorrow. Designed to build your business and your profit, we cut out the fluff and provide you with content from ...

 

Webinars

MAY 28, 2019 | 1:00 PM
WHY WE BUY: HOW TO GET CONSUMERS TO PICK YOUR BRAND
In Criteo’s latest study, we surveyed 1,000 consumers from the US about why they buy what they buy—how they discover brands, why they pick one over the other, and what keeps them loyal. We’ll unveil our exclusive findings and discuss our top tips for building an omnichann...
MAY 30, 2019 | 01:00 PM
THE TOP 4 DIGITAL CHALLENGES FACING CONSUMER BRANDS – AND HOW TO SOLVE THEM
Large consumer brands are losing share to more nimble, digitally savvy challengers. With one click, consumers can have nearly anything delivered to their door — from beds to laundry detergent to pet food. Digital disruptors such as Casper and Dollar Shave Club operate with ultra-fast...
JUN 03, 2019 | 7:30 p.m
CAPITALIZE ON STREAMING TV WITH OVER-THE-TOP (OTT) ADVERTISING
Your traditional TV advertising approach is not working. Increasingly, U.S. consumers view their content by over-the-top streaming (OTT) and connected TV (CTV). In fact, a substantial and growing segment of young adults is now only reachable through streaming, and not via traditional pay T...
JUN 05, 2019 | 7:00 AM
HOW TO BUILD SIMPLE AUTOMATED REPORTS FOR FACEBOOK ADS
Do you struggle to pre-empt problems or quickly diagnose issues when running Facebook Ads? Sadly, the Facebook Ads Manager UI makes it tricky to get a high-level view on certain metrics over time. This in turn makes life difficult, because quite often a specific answer to a performance rel...
JUN 06, 2019 | 12:00pm to 2:00pm
FACEBOOK ADS MANAGER
Learn to use the same robust marketing tool that the agencies use! Take control of your marketing budget and use it for effectively marketing to a highly-qualified audience of Facebook Users. This class is recommended for those ready to budget $150 – $300 per month in Facebook advert...
JUN 06, 2019 | 1:00 PM
HOW NEWS CORP DRIVES DATA-DRIVEN RESULTS FOR ADVERTISERS
Publishers walk a fine line between engaging readers and driving results for advertisers. Across such storied brands as The Wall Street Journal and The New York Post, News Corp serves both groups by being an expert on the ins and outs of balancing quality content and quality metrics across...

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKlin...

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. Thi...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...