NEWS

   

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  • Peacock Unveils Ad Platform With Performance-Style Ads

    As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with ...


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    https://adexchanger.com/platforms/peacock-unveils-ad-platform-with-performance-style-ads/#more-1287934004
  • Microsoft Advertising To Also Sunset Average Position

    Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. ...


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    https://www.seroundtable.com/microsoft-advertising-to-sunset-average-position-28843.html4002
  • Google cutting web cookies, ending lucrative tracking tool for advertisers

    Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy in...


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    https://www.firstpost.com/tech/news-analysis/google-cutting-web-cookies-ending-lucrative-tracking-tool-for-advertisers-7907161.html3994
  • Company pitches real revenue from virtual advertising

    A West Hartford business is looking to represent Naugatuck when it comes to augmented reality advertising in the virtual world. The Board of Mayor and Burgesses experienced a little virtual reality du...


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    https://www.mycitizensnews.com/news/2020/01/company-pitches-real-revenue-from-virtual-advertising/comment-page-1/3996
  • Can revenue-hungry retailers rise to meet digital advertising's opportunity?

    Digital advertising crossed a considerable threshold last year, surpassing traditional media spending in the U.S. for the first time, according to eMarketer estimates. A question for retailers now is ...


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    https://www.marketingdive.com/news/can-revenue-hungry-retailers-rise-to-meet-digital-advertisings-opportunity/570465/3997
  • CBC TV struggling to keep advertising dollars from falling

    Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock&rsq...


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    https://torontosun.com/news/national/cbc-tv-struggling-to-keep-advertising-dollars-from-falling3993
  • Facebook enables disinformation with advertising policy

    The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the Americ...


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    https://www.effinghamdailynews.com/opinion/columns/facebook-enables-disinformation-with-advertising-policy/article_145cbe94-3589-11ea-b4c2-137e9b889a34.html3983
  • Maryland looks to pioneer taxes on digital advertising

    Two powerful Maryland politicians want that ad chasing you around the Internet to pay the state for the privilege of collecting your data. Maryland’s current and former Senate presidents have pr...


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    https://borneobulletin.com.bn/maryland-looks-pioneer-taxes-digital-advertising/3984
  • Lithuania seeks to regulate social media advertising by influencers

    Lithuanian public broadcaster LRT reported over the weekend that Beata Nicholson is a well-known TV show host and author of a number of cook books. She has over 200,000 followers on Facebook with whom...


    READ MORE
    https://bnn-news.com/lithuania-seeks-to-regulate-social-media-advertising-by-influencers-2092923990

EVENTS

Conferences

Advertising and Marketing Law

ADVERTISING AND MARKETING LAW

January 21-22, 2020
The Canadian Advertising and Marketing landscape is heavily regulated and continues to be an area of practice in constant flux. Modern modes of marketing have made the advertising law terrain increasingly difficult to navigate and with the potential for severe penalties, it is critical that your cli...

WEST COAST eCOMMERCE

WEST COAST ECOMMERCE

January 28-29, 2020
West Coast eCommerce brings together 400+ eCommerce professionals to share their knowledge, learn and evolve their customer acquisition strategy. The West Coast eCommerce agenda is designed in collaboration with regional, national and international retailers. The topics discussed throughout the day ...

Antique Sporting and Advertising Show

ANTIQUE SPORTING AND ADVERTISING SHOW

January 31-01, 2020
Antique Sporting and Advertising Show will be held at the beautiful Sunnyview Expo Center located in Oshkosh, Wisconsin. Quality dealers and collectors have created the show's success year after year. Each year there is more merchandise suitable for the novice collector to investment grade piece...

International Marketing & Advertising Law Forum

INTERNATIONAL MARKETING & ADVERTISING LAW FORUM

February 03-05, 2020
The Forum’s Steering Committee welcomes a select group of up to 30 elite-level private practice and senior in-house counsel, who represent the marketing and advertising law compliance interests of multinational corporations. The purpose of the Forum is to share the most pressing issues you fac...

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

American Academy of Advertising

AMERICAN ACADEMY OF ADVERTISING

March 28-31, 2019
Sponsored
The American Academy of Advertising Conference is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

International Conference on Media and Popular Culture

INTERNATIONAL CONFERENCE ON MEDIA AND POPULAR CULTURE

January 11-11, 2020
The International Conference on Media and Popular Culture will feature setting theory of mass media influence postulates that media affect our views and influence what we think about even if media cannot influence how we think about issues. These and other issues will be discussed at our conference....

The Social Media Marketing Conference

THE SOCIAL MEDIA MARKETING CONFERENCE

January 09-09, 2020
The The Social Media Marketing Conference, organized by the Fred Pryor Seminars & CareerTrack will take place on 9th Jan 2020 at the Embassy Suites by Hilton Tampa USF Near Busch Gardens in Tampa, United States Of America.The conference will cover areas like Social Media 101 — A Social Med...

 

Webinars

JAN 21, 2020 | 11:00 am
ADVERTISING TECHNOLOGY: LEGAL COMPLIANCE REQUIREMENTS TO FULLY EXPLOIT ADTECH IN YOUR MARKETING STRATEGIES
The nearly unlimited opportunities of present-day technologies grouped under the umbrella of ‘adtech’  including cookies and other tracking technologies, programmatic advertising, and real-time bidding – also pose legal compliance challenges for businesses looking to...
JAN 22, 2020 | 1:00pm
CES 2020: BRINGING THE TECH AND THE TRENDS TO MODERN MARKETERS
Back by popular demand, this webinar will take you to the heart of the showroom floor at CES 2020, the world’s largest consumer electronics show, to explore the latest technological advances and what they mean for modern brand leaders. We will share updates on the most salient trends...
JAN 23, 2020 | 12:00 PM
FUNDRAISING WITH FACEBOOK ADS
Join us for this short but insightful webinar on how Facebook ads can be used to grow your support base! We will talk about when Facebook ads work (and when they don't) and walk you through what ad strategies work best for converting online traffic into real-life supporters.
JAN 27, 2020 | 04:00 PM
GLOBAL MARKETING SYSTEMS' MONDAY WEBINAR: ADVERTISING AND MARKETING YOUR ONLINE BUSINESS - PRESENTATIONS AND Q&A
Join Grace and James each Monday for complete details on how you can have a sustainable business where you learn basic and intermediate advertising and marketing tips and secrets.Presentation From James and Grace. Live Q&A and Demos of tools. Learn Advertising and Marketing Strategies,...
JAN 28, 2020 | 1pm
AMAZON ADVERTISING: POST-HOLIDAY STRATEGIES, SPONSORED DISPLAY AND AMAZON DSP
With the right tools and strategies, digital advertisers can tackle the post-holiday slump. In this webinar, Amazon and Perpetua will explore some advanced post-holiday strategies and how you can leverage re-engagement with Sponsored Display and Amazon DSP.
JAN 28, 2020 | 1 p.m
FROM HUBSPOT TO GOOGLE ADS: ACHIEVING RESULTS IN-HOUSE
Over the past three years, Joliet Junior College has enhanced its in-house digital marketing efforts by using Google Ads and Hubspot, an inbound marketing tool that creates prospective student leads at the click of a button.

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
ADOBE STOCK POUR LES ENTREPRISES. CONÇU POUR LA CRÉATION, FAVORABLE AUX ENTREPRISES.
Sponsored
Nous vous aidons à accéder à toutes les ressources nécessaires pour gérer un contenu exceptionnel et à les gérer. Donnez aux professionnels de la création la possibilité d'accéder à plus de 100 millions de photos, illustrations, vidéos, modèles et ressources 3D de qualité, utilisables dans...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKlin...

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. Thi...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...