• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

American Academy of Advertising

AMERICAN ACADEMY OF ADVERTISING

March 28-31, 2019
Sponsored
The American Academy of Advertising Conference is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

2019 ANA Advertising Law & Public Policy Conference

2019 ANA ADVERTISING LAW & PUBLIC POLICY CONFERENCE

March 19-20, 2019
Trust throughout the entire advertising ecosystem is at an all-time low. Consumers don’t trust advertisers. Advertisers don’t trust their agencies. Government regulators don’t trust anyone. No one seems to trust the integrity of personal data amid seemingly endless breaches –...

Social Media Marketing Event

SOCIAL MEDIA MARKETING EVENT

March 20-21, 2019
Learn the nuts and bolts of a successful social media strategy to position your brand for success. Assess and audit your current social media initiatives through real-life feedback, discussions and peer-to-peer learning. Revitalize your strategy framework as brand practitioners walk you step-by-step...

Advertising Week Europe

ADVERTISING WEEK EUROPE

March 18-21, 2019
Advertising Week’s immersive daytime programming is made up of over 200 seminars and workshops that focus on the industry’s most relevant topics and trends. Whether it’s a roundtable with industry experts discussing the latest innovations in technology and data, or a keynote with g...

2019 In-House Agency Conference

2019 IN-HOUSE AGENCY CONFERENCE

March 13-15, 2019
According to the recent ANA study, “The Continued Rise of the In-House Agency,” there has been substantial growth in the number of marketers with in-house agencies. More than two-thirds of client-side marketers now have an in-house agency, compared to less than half 10 years ago. These i...

Marketing Automation Summit

MARKETING AUTOMATION SUMMIT

March 15-15, 2019
The Marketing Automation Summit provides the attendees with the opportunity to understand the state of development of Marketing Automation technology by exchanges, clearing houses, central counterparties and payment systems, and what it means for them. It focuses on detecting where underlying proble...

Local Online Advertising Conference 2019

LOCAL ONLINE ADVERTISING CONFERENCE 2019

March 11-11, 2019
Join hundreds of industry leaders at the largest gathering of local digital media executives. The 10th Annual Local Online Advertising Conference will be held at The Grand Hyatt New York, March 11-12, 2019. With a slate of more than three dozen executive-level speakers and an exclusively "local...

RICHMOND DIGITAL MARKETING FORUM

RICHMOND DIGITAL MARKETING FORUM

March 07-07, 2019
Richmond forums provide opportunities to connect and engage with your industry community. Discover more about your industry through a blend of CPD accredited conference sessions and individual supplier meetings. Richmond forums allow you to make new connections with people face to face, in person, r...

 

Webinars

MAR 19, 2019
WEB PRESENCE BOOT CAMP – MARCH 19
Building a website is just the first step in marketing your business online. Many business owners mistakenly believe a website is all you need. In reality you need traffic! In this workshop you’ll learn the various sources of traffic and how to increase your web presence (and traffic...
MAR 19, 2019 | 1:00 PM
THE CHANGING PRIVACY LANDSCAPE’S IMPACT ON DATA-DRIVEN ADVERTISING
From the California Consumer Protection Act (“CCPA”) to various proposals for both state and federal privacy laws, it is clear that the use of consumer data has become one of the defining issues of our time. As regulators try to balance a need to encourage innovation with the d...
MAR 19, 2019 | 6:00pm
POWER OF VIDEO MARKETING
Did you know an online video can improve sales conversion rates by as much as 30%?Video use as a marketing tool is growing by leaps and bounds. Videos are finding their way into search engine results, email marketing campaigns, and Facebook, Twitter and LinkedIn updates each day.
MAR 20, 2019 | 1:00pm
FIVE WAYS BLOCKCHAIN CAN HELP FIX THE BROKEN ONLINE ADVERTISING ECOSYSTEM
In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Join Donny Dvorin, GM of Never Stop Marketing Research who will help you navigate the current landscape.
MAR 20, 2019
HOW TO BUILD AN ADMISSIONS FUNNEL FOR SOCIAL MEDIA ADVERTISING
Most of you will already know the benefits of a sales funnel  the method of continually feeding a supply of leads through the sales cycle. Well as a school marketer you can create your own Admissions sales funnel. In this webinar, I’ll walk you through the simple steps of creati...
MAR 20, 2019
FACEBOOK ADS VERSUS GOOGLE ADS
During the one hour live broadcast we will share the key considerations to help you decide which is best for your situation.There will also be opportunities for Q&A during the live webinar. A replay of the webinar will be available to all registrants following the live broadcast, so re...

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKlin...

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. Thi...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...