NEWS

   

EVENTS

Conferences

The National Advertising Division (NAD) Annual Conference 2019

THE NATIONAL ADVERTISING DIVISION (NAD) ANNUAL CONFERENCE 2019

September 23-24, 2019
The National Advertising Division (NAD) Annual Conference is a must-attend event for in-house attorneys, outside counsel, brand champions, R&D teams, standards experts, and regulatory professionals. Join us and experience two days of thought-provoking discussions with important regulators and to...

AD:TECH LONDON 2019

AD:TECH LONDON 2019

September 25-26, 2019
As technology continues to transform and evolve at a rapid pace, so does the role and responsibilities of the modern advertiser and marketer. Driven by data-insights and how to improve and better understand the engagement with the consumer, the lines are becoming blurred and the job spec is being re...

Advertising Week: New York

ADVERTISING WEEK: NEW YORK

September 23-26, 2019
Advertising Week is a worldwide gathering of marketing, advertising, technology and brand professionals. From daytime seminars and workshops featuring some of the industry’s brightest minds to organized networking and world-class entertainment, Advertising Week is a one-of-a-kind experience.

Integrated Marketing

INTEGRATED MARKETING

September 27-27, 2019
To see how ANA committees are truly a benefit that makes a difference for our members, here are just a few testimonials from committee members: "The ANA Committee meetings are a great way to learn what challenges other marketers are facing and to debate new ideas and solutions to the issues we ...

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

American Academy of Advertising

AMERICAN ACADEMY OF ADVERTISING

March 28-31, 2019
Sponsored
The American Academy of Advertising Conference is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

Brand Summit One to One - Autumn

BRAND SUMMIT ONE TO ONE - AUTUMN

September 17-20, 2019
Brand Summit is an exclusive global conference with brands, advertisers, marketing managers, agencies, media, digital solution partners of high expertise and management class. Experts of various backgrounds will discuss latest trends and bolder innovations, latest case studies of challenges and solu...

AI in Retail & Advertising Summit

AI IN RETAIL & ADVERTISING SUMMIT

September 19-20, 2019
Learn about AI applications in retail & advertising from inventory forecasting to stock level optimization to natural language processing for personalized shopping experiences to computer vision for sizing efficiency to algorithms for fraud detection. Discover advances in AI from the world's...

 

Webinars

SEP 26, 2019 | 11 a.m.
HOW TO DRIVE ROI WITH ADVANCED CAMPAIGN STRATEGIES
Nearly three-quarters (74%) of Amazon sellers use Amazon’s pay-per-click (PPC) ad options, such as Sponsored Products and Sponsored Brands. For merchants today, it is no longer a question of whether you are using Amazon Advertising but how well you are using it. Are you leveraging th...
SEP 26, 2019 | 2PM
HOW ADVERTISERS ALLOCATE HOLIDAY AD SPEND
In this 45 minute webinar, Reveal Mobile shares the results of their 2019 survey of how advertisers plan to allocate their holiday ad spend. Building upon the 2018 survey, the webinar will compare results from the prior year to spot any new trends.  The Location-Based Marketing Associ...
OCT 03, 2019 | 2pm
HOW TO MAXIMIZE THE ROI OF YOUR DIGITAL AD SPEND
Digital ads are an invaluable way for travel and tourism marketers to reach travelers directly. But when you're spending money on ads, you need to be certain that they're giving you value.Join digital ad experts, Seth Chalmers from Visit West Hollywood, Katie Stadius from MBuy, and...
OCT 10, 2019 | 1:00pm
TV ADVERTISING IN A CONNECTED WORLD: UNDERSTANDING MEASUREMENT, CREATIVE AND ENGAGEMENT
The rise of connected TV, a channel which now reaches over half of all American homes, has opened the door to a world of new opportunities for marketers aiming to combine the reach of television with the addressability, interactivity, and measurability of digital. To better understand this...
NOV 06, 2019 | 10:00
A IS FOR ADVERTISING: HOW TO MANAGE GOOGLE ANALYTICS, ADWORDS AND FACEBOOK ADVERTISING
Google and Facebook advertising is a powerful tool for charities and voluntary organisations, from raising awareness of your campaigns to driving donations, acquiring new supporters and engaging with supporters directly on Facebook. But with constantly updating platforms and new features b...

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKlin...

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. Thi...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...