NEWS

   

EVENTS

Conferences

Telarus Partner Summit 2019

TELARUS PARTNER SUMMIT 2019

August 07-10, 2019
Sponsored
Telarus Partner Summit is the premier event for Telarus Partners. This event has one ultimate goal in mind: train and empower our partners to be the go-to technology expert their clients want them to be and grow their wallet share. Just minutes from the Denver International airport is a brand new Ga...

Indonesia: Ad Fraud Show 2019

INDONESIA: AD FRAUD SHOW 2019

July 19-19, 2019
Ad fraud is the biggest marketing issue brands face these days & their obvious doubt would be ‘am I paying for ad fraud bots?’ According to recent reports, advertisers have suffered losses up to $16.4 billion in 2017 hence making it difficult for them to trust mobile advertising. The...

Life Science Advertising and Promotion Regulatory Affairs Conference

LIFE SCIENCE ADVERTISING AND PROMOTION REGULATORY AFFAIRS CONFERENCE

July 23-24, 2019
As life science corporations continue to utilize multiple channels for marketing and advertising patient therapies, Advertising and Promotions Regulatory Affairs teams must remain acutely connected to messaging which makes health claims and which illuminate potential product risks. In addition to di...

Brand Protection & Anti-Counterfeiting Executive Roundtable

BRAND PROTECTION & ANTI-COUNTERFEITING EXECUTIVE ROUNDTABLE

July 24-24, 2019
Consero brings senior executives together to build relationships and gain insights through uniquely intimate networking and learning opportunities. Join like-minded Heads of Customer Experience for inspiration and insight, networking and learning, and proven strategies to improve your business pract...

American Academy of Advertising

AMERICAN ACADEMY OF ADVERTISING

March 28-31, 2019
Sponsored
The American Academy of Advertising Conference is the home base for academic growth, knowledge generation, global insight, networking, and the shared mission of educating the next generation of advertising scholars.

MozCon

MOZCON

July 15-17, 2019
Join us for a three-day, a one-track conference full of forward-thinking, tactical sessions in SEO, growth marketing, the mobile landscape, analytics, content marketing, and more. At MozCon you'll connect with our amazing community of industry leaders, chat with the speakers and Moz staff, pick ...

Digiday Brand Summit

DIGIDAY BRAND SUMMIT

July 15-17, 2019
For brand marketers, the most difficult thing about their jobs is how much they’ve changed. Over the past few years, the industry has undergone a seismic shift. The rise of direct-to-consumer brands has created new competition, and new ways of marketing. Platforms are growing in capabilities, ...

Interactive Advertising Bureau Video Leadership Summit

INTERACTIVE ADVERTISING BUREAU VIDEO LEADERSHIP SUMMIT

July 15-16, 2019
The Interactive Advertising Bureau Video Leadership Summit is a gathering of very senior-level industry stakeholders, 70+ media, agency, brand, and technology executives who come together to break through the silos that typically isolate conversations and negotiations with the shared goal of shaping...

 

Webinars

JUL 18, 2019 | 10 am
ADVANCED RETARGETING STRATEGIES FOR FACEBOOK AND GOOGLE ADS
If you’re not running retargeting campaigns the chances are that you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nea...
JUL 18, 2019 | 1:00pm
LINKEDIN ADS: SET UP AND BASICS
Our marketing experts will walk you through how to set up and manage a LinkedIn ad campaign so you can make the most of your ad budget and achieve your marketing goals. This is a great opportunity to follow along and ask your more tactical questions. Ready to run successful ad campaigns on...
JUL 18, 2019 | 11:00AM
INCREASE YOUR REVENUE WITH STRATEGIC PAID ADVERTISING
Learn how the AdStage CEO & Co-Founder drives more revenue by better aligning advertising data with sales goals. What You'll Learn in This Webinar: How to increase your sales and marketing alignment to close more, high-value deals, A step-by-step plan to map ad data to sales conver...
JUL 18, 2019 | 2:00 pm
INCREASE YOUR REVENUE WITH STRATEGIC PAID ADVERTISING
Sahil Jain is the CEO and Founder of AdStage. Prior to founding AdStage in May 2012, Sahil co-founded his first company, Y-Combinator backed Trigger.io at 20. He dropped out of UC Berkeley, where he studied Philosophy and Economics, to join AOL Corp Devt. at 19. He dropped out of High Scho...
JUL 18, 2019 | 5:30 am
OMNI CHANNEL RETAIL - REACH CUSTOMERS WHERE THEY SHOP
The death of brick-and-mortar stores has been greatly exaggerated and has changed the business among legacy players. Leading retailers maximize digital touchpoints and revamp store experiences, while those without a clear strategy fall exponentially further behind. Retailers must cater to ...
JUL 18, 2019 | 1:00 PM
ABA: AN UPDATE FROM NAD AND NARB
Join for a discussion of recent case trends at the National Advertising Division (NAD), from Made in the USA to native advertising, and meet Ken Plevan, who will report on his initial impressions of the appeals process based on his 5 months as the National Advertising Review Board (NARB) C...

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKlin...

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. Thi...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...