• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

    more
  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

    more
  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

    more
  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

    more

NEWS

   

EVENTS

Conferences

Email Insider Summit

EMAIL INSIDER SUMMIT

December 09-12, 2018
Introducing our newest awards program, the EIS Awards -- for the outstanding email marketing programs and initiatives undertaken by brands and their agencies during 2017-2018.

Search Insider Summit 2018

SEARCH INSIDER SUMMIT 2018

December 12-15, 2018
The Search Insider Summit is a three-day event that brings together the brightest minds in Search marketing to share leading-edge information and experiences in a think-tank environment while exploring new technology, strategies, and tactics for effective use of Search as a marketing vehicle.  ...

Digital Marketing

DIGITAL MARKETING

December 17-17, 2018
The purpose of this course is to form a basis for understanding the opportunities within digital marketing. Please note this course does not cover web development or social media. Search engine optimization, Pay per click campaigns (Including Google and Facebook), Introduction to the banner and othe...

20th International Conference on Advertising Management

20TH INTERNATIONAL CONFERENCE ON ADVERTISING MANAGEMENT

December 17-18, 2018
The ICAM 2018: 20th International Conference on Advertising Management aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Management. It also provides a premier interdiscipli...

20th International Conference on Advertising Effectiveness

20TH INTERNATIONAL CONFERENCE ON ADVERTISING EFFECTIVENESS

December 06-07, 2018
The ICAE 2018: 20th International Conference on Advertising Effectiveness aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Effectiveness. It also provides a premier interdi...

Digital Marketing Leaders Summit Hong Kong 2018

DIGITAL MARKETING LEADERS SUMMIT HONG KONG 2018

December 06-07, 2018
Following its success in Sydney, Boston and Singapore, the Digital Marketing Leaders Summit that has been rated as the conference with "the highest caliber experts and the best insights and content" is coming to Hong Kong! Take your place alongside more than 100 senior marketers, digital s...

Content Marketing Summit

CONTENT MARKETING SUMMIT

December 06-07, 2018
Bringing together great content and great people in an incredible setting, injecting some custom-built networking technology, and topping it all off with an unrivaled feeling of intimacy is how we guarantee amazing business and an awesome time.

SOCIAL FRESH 2018

SOCIAL FRESH 2018

December 05-07, 2018
This year's conference is packed with the most up-to-date and actionable training for the modern social and digital marketer. We keep track of the latest social media trends–and where the industry is headed–so you don't have to. Social Fresh is the original social marketing confe...

 

Webinars

DEC 11, 2018 | 1:00 PM
CONNECT TV ADS TO BUSINESS OUTCOMES: A NEW CURRENCY FOR MEDIA BUYS
Winning TV advertisers are looking beyond impressions and traditional rating systems to measure performance and prove ROI of their campaigns. By being able to track how TV campaigns drive web traffic and online conversions, advertisers are able to add digital-like granularity and accuracy ...
DEC 12, 2018 | 1:00 PM
ENHANCE YOUR EMAIL MARKETING STRATEGY BY INTEGRATING SOCIAL MEDIA
Social media is an important tool in your online marketing efforts, so why not integrate it with your email marketing strategy? In this short webinar, we'll start by discussing the benefits of using social media and the tools that are available from within your Constant Contact account...
DEC 12, 2018 | 2:00 pm
HOW TO DO KEYWORD RESEARCH IN 2019 FOR MAXIMUM SEARCH TRAFFIC
Keyword research isn’t just about choosing high volume search terms, building links, and ranking for that single keyword alone. It is the foundation of a good SEO campaign. Ahrefs studied 3 million random search queries and found that a #1 ranking page will also rank for nearly 1,000...
DEC 12, 2018 | 1:00 pm
BEYOND ADVERTISING: DMP REVENUE STRATEGIES FOR PUBLISHERS
Publishers today cannot afford to solely rely on traditional advertising to bring in revenue, especially when they’re tasked with delivering revenue growth each quarter. Publishers need to diversify their revenue which means a larger data strategy must be in place for 2019 and beyond...
DEC 12, 2018 | 02:00 PM
OPTIMIZE CONTENT MARKETING RESULTS
In this webinar, Ian will outline a step-by-step framework to follow for the promotion of all content. He will also share practical tips for each step of the framework. This framework will help drive better results of your content marketing through more effective content promotion.
DEC 13, 2018 | 12:00 PM
SOCIAL MEDIA KARMA
This hands-on workshop will show you how you can follow other businesses, how to interact with them, and why this is good for YOUR business Bring your laptop

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...

“Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and busin...

Digital advertising relies on high-quality targeting to ensure that the right ads are delivered in the right place to the right audiences. For native ads, which match the editorial format of the publi...