• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

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  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

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  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

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  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

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NEWS

   

EVENTS

Conferences

Marketing to China Conference

MARKETING TO CHINA CONFERENCE

January 29-30, 2019
The m2C-“marketing to China” conference is a new concept of knowledge sharing event between world-class professionals focused on Chinese digital marketing& e-commerce and Western companies interested in entering the Chinese market with its promotional campaigns and sales activities. ...

Chambersburg Digital Marketing Summit

CHAMBERSBURG DIGITAL MARKETING SUMMIT

January 31-31, 2019
Experts from Adtaxi and Google will share tips and tricks for making the most of your digital marketing. In this educational event you will learn: Growth of digital consumer activity, Consumer journey marketing, and engagement, Metrics that matter. Programmatic best practices. Tracking, optimizing a...

Social Media Strategies Summit

SOCIAL MEDIA STRATEGIES SUMMIT

February 05-07, 2019
Social Media Strategies Summit is a unique and dynamic opportunity to generate awareness in the social media marketing industry. We help exhibitors like attendees leverage our community of marketing leaders, in-house practitioners, and decision-makers to create an experience rich in networking and r...

Advertising on Instagram

ADVERTISING ON INSTAGRAM

February 07-07, 2019
In this course, we will explain how advertising works on Instagram and how Facebook Ads Manager works. We will highlight the types of content you can use to advertise on Instagram and then demonstrate how to create upload, and format ads. We will also demonstrate how to target specific audiences, im...

Targeting Your Customers with Digital Advertising

TARGETING YOUR CUSTOMERS WITH DIGITAL ADVERTISING

January 17-17, 2019
Digital Marketing is critical in any business with consistency being paramount. But, what options are right for my budget? Find out the best bang for your advertising dollars.

FDA Scrutiny of Promotion and Advertising Practices

FDA SCRUTINY OF PROMOTION AND ADVERTISING PRACTICES

January 17-17, 2019
If you go "off label" with advertising and promotion, FDA's hammer can hit hard and seemingly out of the blue. Advertising and promotion for devices are weak and lacks legal clarity. For drugs, the regulations are prescriptive and guidance documents clamp down on nuances. Marketing and...

Email Marketing that Gets Results

EMAIL MARKETING THAT GETS RESULTS

January 16-16, 2019
Email Marketing is a very powerful tool to keep top-of-mind with potential customers and influencers. This is something all businesses can benefit from whether a B2B, B2C, or B2B2C. Email Marketing That Gets Results is for all entrepreneurs who want to learn how to leverage the list(s) they already ...

International Conference on Media and Popular Culture

INTERNATIONAL CONFERENCE ON MEDIA AND POPULAR CULTURE

January 12-12, 2019
The International Conference on Media and Popular Culture will feature setting theory of mass media influence postulates that media affect our views and influence what we think about even if media cannot influence how we think about issues. These and other issues will be discussed at our conference....

 

Webinars

JAN 23, 2019 | 2 PM
HOW A 'BEST ANSWER' CONTENT STRATEGY DRIVES B2B MARKETING
In a world of information overload, self-directed business customers are searching for useful, credible information they can use to educate, evaluate and make purchasing decisions.  Join Lee Odden, CEO and co-founder of TopRank Marketing, for practical tips on delivering “best a...
JAN 24, 2019 | 2 p.m.
AMAZON ADVERTISING STRATEGIES TO HELP YOU SCALE IN COMPETITIVE MARKETS
Leveraging advertising on Amazon can be your competitive advantage if executed effectively. Whether you are a retailer or brand, advertising is essential to scaling profitably. By balancing keywords, placements, and category leadership, you will be able to holistically manage your brand&rs...
JAN 29, 2019 | 11 a.m.
THE ART AND SCIENCE OF SEO
Knowing the basics of search engine optimization (SEO) helps you build the foundation of your digital strategy and maximize your digital marketing opportunities.
JAN 30, 2019 | 02:30 PM
ADVERTISING COMPLIANCE
Advertising is a unique situation for most banks. Marketing personnel isn’t always experts with the technical advertising requirements established within the various regulations. And, those responsible for regulatory compliance aren’t often included the process until after an a...
JAN 30, 2019 | 12:00pm
WHAT’S NEW IN GOOGLE ADS FOR 2019
It’s hard to believe that new year is upon us and with that comes new features and enhancements from many of the marketing platforms. It seems just like yesterday we were trying to remind ourselves to call the platform Google Ads instead of Google AdWords, while adjusting to the comp...
FEB 01, 2019 | 9:00am
DRIVE NEW BUSINESS WITH SOCIAL MEDIA
Social media has changed the marketing game for small businesses and nonprofits. You know it can help to drive new and repeat business for your organization but do you know why? Do you know which social media platform will have the biggest bang for your buck? And when you start to create a...

VISUALIZING DIVERSITY IN MARKETING AND ADVERTISING
Sponsored
For the third year running, Shutterstock has commissioned a research study on the important topic of representations of diversity in marketing visuals. In this webinar, we'll explore the highlights from our annual survey on how marketers are including visuals of diversity in their campaign...
3 RULES FOR BUILDING AN EFFECTIVE IN-HOUSE CONTENT AND CREATIVE TEAM
Sponsored
The debate between building an in-house creative team versus looking to agencies for content and creative support continues. For the in-house side of the debate, many marketing leaders are in the dark on how to build an effective internal content and creative team. In this webinar we’ll lo...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...

“Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and busin...

Digital advertising relies on high-quality targeting to ensure that the right ads are delivered in the right place to the right audiences. For native ads, which match the editorial format of the publi...