• NEWS

    NEWS

    THE LATEST NEWS, DEVELOPMENTS AND ANNOUNCEMENTS AS THEY HAPPEN

    more
  • EVENTS

    EVENTS

    CONFERENCES, TRADE SHOWS, LIVE WEBCASTS, NEW LAUNCHES, SEMINARS AND TRAINING EVENTS

    more
  • COMPANIES

    COMPANIES

    PARTNERS, SOLUTIONS & SERVICE PROVIDERS, SUPPLIERS AND INDUSTRY ORGANIZATIONS

    more
  • RESOURCES

    RESOURCES

    WHITEPAPERS, MARKET REPORTS, RESEARCH, ON-DEMAND WEBINARS, VIDEOS AND INFOGRAPHICS

    more

NEWS

   

EVENTS

Conferences

20th International Conference on Advertising Effectiveness in Markets

20TH INTERNATIONAL CONFERENCE ON ADVERTISING EFFECTIVENESS IN MARKETS

November 12-13, 2018
The ICAEM 2018: 20th International Conference on Advertising Effectiveness in Markets aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Advertising Effectiveness in Markets. It also pro...

SEO & Email Marketing Success for Your Online Store

SEO & EMAIL MARKETING SUCCESS FOR YOUR ONLINE STORE

November 13-13, 2018
This e-commerce focused event is perfect for e-commerce owners, managers, and marketers who are keen to grow their e-commerce business. You will hear from experts on customer experience in email marketing and Search Engine Optimisation (SEO). You will gain insight into winning tactics as well as com...

Promotion Marketing

PROMOTION MARKETING

November 14-14, 2018
Today, it is harder than ever to get strong topline growth. And the reasons for this have nothing to do with digital or retail disruption. There are six pervasive forces that consistently impede brand success and most of us are unaware that they are happening or that they even exist. The good news i...

Shopper Marketing, Midwest Chapter

SHOPPER MARKETING, MIDWEST CHAPTER

November 14-14, 2018
In today’s world of ever-evolving technology, marketers still need to remember the basics. Orange Leaf has spent the last year getting back-to-basics with our branding, marketing and promoting initiatives that have translated into improved same-store sales. Our in-store marketing focuses on &l...

2018 ANA/BAA Marketing Law Conference

2018 ANA/BAA MARKETING LAW CONFERENCE

November 07-11, 2018
Keynotes: Andrew Smith, Director, FTC Bureau of Consumer Protection.  Don McGowan, Chief Legal Officer, Business Affairs of The Pokémon Company International, Inc. Role of data in marketing post-GDPR, all aspects of privacy, and real-time and in-store marketing, from top brands including...

The Premier Digital Marketing Conference in South Africa

THE PREMIER DIGITAL MARKETING CONFERENCE IN SOUTH AFRICA

November 08-09, 2018
Digimarc South Africa 2018 Digital Marketing Conference takes place November 8th to 9th, 2018 at the luxurious Hyatt Regency in Rosebank, Johannesburg. It’s the one digital marketing event you can’t afford to miss! Whether your goal is to reinforce customer loyalty, improve lead generati...

Digital & Social Marketing Conference North America

DIGITAL & SOCIAL MARKETING CONFERENCE NORTH AMERICA

November 07-08, 2018
#DMWF Conference & Expo North America 7-8 November 2018. Presented in a series of inspirational keynotes and panel discussions delivered by the industry’s most disruptive thought-leaders, #DMWF features sessions covering; digital strategy, brand recognition, ecommerce, influencer marketing...

Digital & Social

DIGITAL & SOCIAL

November 08-08, 2018
One of the benefits of ANA Committees is the ability to share and learn from fellow marketers in a “closed door” environment and to leverage and share knowledge and insights with marketing peers.  Often times, many marketers have similar challenges in areas like measurement, content...

 

Webinars

JAN 01, 1900
Sponsored
HOW TO CREATE AMAZING CUSTOM VIDEOS TO ENGAGE YOUR AUDIENCE
Video content has become very popular among marketers. Studies show that consumers remember 70% of content they both see and hear, and video is the perfect format to deliver memorable content to your target audience. Custom videos designed for mobile and social news feeds increase your bra...
NOV 13, 2018 | 09:00 AM
EXPOSING THE NEW SCIENCE OF SALES
Historically, sales has long been considered more of an “art” than a “science”. But new technologies are making it much easier for sales operations to break free of that mindset and become more efficient, analytical and data-driven. As the Editor in Chief of the Sel...
NOV 14, 2018 | 2:00 PM
3 SIMPLE WAYS TO BUILD AWESOME LINKS FOR YOUR BUSINESS
Links remain one of the most important Google ranking factors. Without links, you’ll struggle to find any remotely competitive and worthwhile topics for which you can rank. Earlier this year, Ahrefs studied almost 1 billion webpages and found a clear correlation between the number of...
NOV 14, 2018 | 1:00 pm
UNDER ARMOUR CASE STUDY: USING SECOND SCREEN TO ENGAGE AUDIENCES (BEST OF ANA EVENTS SERIES)
Within the roster of brands continually testing new creative and ad formats, Under Armour is using its understanding of social platforms and target user demographics as its springboard. Whether it is creating branded lenses or games through Snapchat, product releases via drone drops or bra...
NOV 15, 2018 | 1:30 PM
HOW COMMUNICATORS CAN LEVERAGE INSTAGRAM’S LATEST FEATURES
Is your Instagram account making the most of the platform’s ever-expanding feature list? Whether you’re a team of one, on a small team or part of a large department, it’s easier than ever to build, excite and engage with your audience on Instagram. It’s easy to miss...
NOV 16, 2018 | 1PM
THE BASICS OF CONTENT MARKETING
Content marketing as a strategy is quite the buzzword in today’s marketing community just about as elusive and mythical as Bigfoot. Some common questions: What is content marketing, how can it have an impact on my business, can I really convert customers.  In this webinar, Denni...

OMVIC ADVERTISING WEBINAR
This is a recording of the April 2015 OMVIC Advertising Webinar with special guest Bob Pierce, Director of Member Services for the Used Car Dealers Association (UCDA). he Webinar covers topics including: - All-in pricing - Advertising disclosure requirements - Advertising “As-is&rdqu...
SEEK WEBINAR PLAYBACK: INDUSTRY INSIGHTS – ADVERTISING, ARTS & MEDIA (NZ) – MAY 2015
Join Narelle Stefanac, SEEK's National Client Training Manager, for a deep dive into the Insurance & Superannuation industry.Narelle will show you what candidate supply and demand flows really look like and the principles you need to leverage to attract talent within this niche ind...
BING SHOPPING WEBINAR #BINGADSWEBINAR
Product Ads showcase advertisers' products in a visually engaging and impactful format and Bing Shopping Campaigns organize these visually formatted ads so that you can easily optimize them. Bing Shopping Campaigns put the searcher closer to a purchase decision, so why not take advanta...
OPTIMIZING MOBILE VIDEO: EXPLORING A NEW ECOSYSTEM
Traditional video advertising formats were created long before the mobile ecosystem reached maturity. Consumers use mobile devices in unique ways that are vastly different from how they interact with other platforms. Nowhere is that more pronounced than how they interact with mobile video....
WEBINAR | THE UNION OF MOBILE ADVERTISING, DATA ANALYTICS AND PLATFORMS
As marketers and publishers begin to turn their attention to 2016, Smaato's CBO Ajitpal Pannu, Forrester Research's Mobile Marketing, Ads, & Gamification Sr. Analyst Jennifer Wise, and Rocket Fuel's Sr. Product Marketing Manager Ian Dailey share lessons and timely insights ...
FACEBOOK ADS WEBINAR - 2015 DIGITAL MARKETING WEBINAR SERIES
Learn the biggest Facebook marketing secrets from industry leading marketers such as Michael Brito, Matthew Stradiotto, Lasse Rouhiainen, Matthew Hunt, and Rocco Baldassarre. For more Facebook marketing help, schedule a free 30 minute consultation with us.
2017 PLANNING: USING ATTENTION-BASED MARKETING TO BOOST CONVERSION
For modern marketers, attention is everything. Cat videos and Kim and Kanye are stealing it and, as a marketer, you need to earn it back and retain it. Watch this on-demand webinar to learn how RES, a Gartner “Cool Vendor” for 2015, is meeting their goal of growing Sales Accept...

RESOURCES

Nanigans, Inc., the leading provider of advertising automation software for in-house marketing teams, has announced the launch of Nanigans University and its accompanying Certification Program. The la...

One average, Facebook is home to 1.18 billion daily active users -- from CEOs, to students, to companies. And while the community is clearly there, connecting with them from a marketing standpoint isn...

Continuing our coverage of Apple’s recently released mobile app advertising platform, Boost Media covers ideas on how to optimize Apple Search Ads when you can’t directly influence the ad ...

Without a doubt, Google Adsense is the go-to source of income for most bloggers. Most new blogs with some decent traffic set up Google ads on their website.

But there are times when Goo...

Black Friday marks the busiest shopping season for most retailers, accounting for as much as 30 percent of their annual sales. Hence, the innumerable deals and offers as retailers compete to capture t...

Watching the recent cricket test match between India and England on TV in India, I was staggered at the level of advertising repetition I experienced. During one hour, I decided to keep track of the c...

Do you use YouTube as an advertisement platform? Would you like to get more exposure for your brand, goods or services to millions of engaged prospects? If you are a business owner or a brand manager ...

“Facebook is ad-supported. Ads are a part of the Facebook experience; they’re not a tack on,” said Andrew “Boz” Bosworth, vice president of Facebook’s ads and busin...

Digital advertising relies on high-quality targeting to ensure that the right ads are delivered in the right place to the right audiences. For native ads, which match the editorial format of the publi...