Programmatic Advertising
PR Newswire | January 05, 2024
TripleLift, the ad tech platform elevating digital advertising across every screen, and Reset Digital, a first-of-its-kind platform that gives brands and publishers broader and deeper audience reach across all communities, today announced a partnership to significantly expand diverse spend and representation across the programmatic ecosystem. Together, the companies are offering advertisers multiple pathways to ensure a greater portion of their digital budgets can be directed toward diverse-owned media companies.
The partnership allows advertisers to buy quality inventory from minority-owned businesses throughout the programmatic ecosystem: TripleLift (a SSP) and Reset Digital (a DSP), and TripleLift's UNREP (Underrepresented Voices) deal package of impressions directing dollars straight to minority-owned media publishers. This way of buying media is available immediately across display, online video, and CTV and will be launched with Native this year.
In 2023, an ANA survey of certified diverse suppliers found that while a majority say that interest from the media and advertising community in supporting diverse suppliers has increased in the past year, there is still a gap between intent to spend and actual spend. TripleLift and Reset Digital are helping all stakeholders bridge the gap quickly by making it easy for them to access diverse-owned media at scale.
"This partnership allows advertisers to achieve their diverse spend goals with an end-to-end solution that is more aligned with their corporate supplier diversity reporting requirements," said Thomas Brandon, VP of Agency Strategy and Economic Inclusion at TripleLift. "Importantly, it allows them to use their media spend to impact the economic growth of the diverse communities they serve."
Over the last 12 years, TripleLift has cultivated a vast inventory of publishers that includes access to 220 billion monthly impression avails across diverse-owned sites as part of its UNREP curated packages. These packages include inventory among publishers owned by Women, LGBTQ+, Blacks, Latinx, and Asian American Pacific Islanders (AAPI) and can be accessed as a whole or individually depending on client goals.
"TripleLift has been on our radar for a partnership for some time," said Charles Cantu, founder and CEO of Reset Digital. "Specifically, our marketplace combined with their offerings like UNREP now provides a single pathway to diverse spending across the programmatic ecosystem – a solution we are excited to finally have in the market together."
Reset Digital, the industry's only verified, black-owned and operated DSP, has been long recognized for its neuroprogrammatic capabilities, which allow advertisers to engage audiences based on what they desire versus what they look like, its ability to help connect brands and multicultural audiences around the world and its partnerships with brands like P&G, GM and Verizon, as well as the leading global media and creative agencies. In 2023, Reset Digital launched a new programmatic marketplace for the National Newspaper Publishers Association (NNPA), a trade organization that represents more than 200 Black-owned newspapers in the U.S. along with the NABOB (National Association of Black Owned Broadcasters); these entities created a path to connect large advertisers with publications that previously did not have the capabilities to run national programmatic advertising campaigns.
This partnership stands to benefit any of the buy-side clients working with these companies.
"TripleLift and Reset Digital have both been great partners to Horizon Media for many years," said Karina Dobarro, EVP, Multicultural at Horizon Media. "We've long worked with DSPs and SSPs to better direct investment to diverse-owned media, but partnerships like this one make it a much more seamless endeavor."
TripleLift works with 80%+ of comScore 200 ad-supported publishers and delivers over 2 trillion monthly global impressions across North America, EMEA, LATAM, APAC, and MENA.
To learn more about this partnership, please visit www.triplelift.com.
About TripleLift
We're TripleLift, an advertising platform on a mission to elevate digital advertising through beautiful creative, quality publishers, actionable data, and smart targeting. Through over 1 trillion monthly ad transactions, we help publishers and platforms monetize their businesses. Our technology is where the world's leading brands find audiences across online video, connected television, display, and native ads. Brand and enterprise customers choose us because of our innovative solutions, premium formats, and supportive experts dedicated to maximizing their performance. We are part of the Vista Equity Partners portfolio. As an NMSDC certified minority-owned business, we qualify for diverse spending goals and are committed to economic inclusion. Find out how TripleLift raises up the programmatic ecosystem at triplelift.com.
About Reset Digital
Reset Digital's Neuroprogrammatic™ advertising platform is a first-of-its-kind programmatic platform that allows brands to engage omnichannel audiences based on what motivates them as people versus targets and gives brands and publishers much broader and deeper audience reach across all communities, including underrepresented audiences they could not reach in the past. The results are radically better outcomes. Reset Digital's partners include the world's top brands, agencies, and publishers, including P&G, GM, Verizon, Dentsu, IPG, Publicis, GroupM, NABOB, Newsweek, NNPA, and others.
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Ad Networks
Business Wire | January 25, 2024
Force Management, provider of elite sales solutions, announced today the launch of Ascender® Plus, a significant expansion of the Ascender sales acceleration platform and community. The Ascender sales acceleration platform reinforces Force Management’s consulting and training services with content and curriculum that drive desired sales practices and improve execution for revenue teams. Teams using Force Management’s core methodologies can now leverage Ascender Plus to support team engagement, accelerate adoption, and drive long-term consistency and results.
“Ascender provides our clients with a powerful tool to improve revenue team execution and foster a culture of continuous, consistent professional growth,” says Grant Wilson, CEO of Force Management. “Ascender now accelerates adoption of our Command Series offerings by providing customer-facing revenue teams, managers, and executives with 24-7 access to content, tools, and resources that support their engagement with Force Management and successful execution of sales methodologies.”
Ascender subscribers can access content and curriculum on-demand in a variety of learning formats that are easily consumable by busy revenue teams. New content is published daily and designed to keep sales best practices top-of-mind. Ascender users also benefit from an active digital community of their peers, with live events and online learning opportunities led by Force Management SMEs and other industry professionals.
“The way people learn and retain information is enhanced through modern delivery techniques such as digital learning, personalized curricula, and regular assessment and coaching,” says Paul Giaconia, Force Management Chief Product Officer. “Today’s revenue teams are looking for learning experiences that engage them in the ways they learn best. The Ascender platform includes on-demand access to video, podcast, and eLearning formats as well as a community of like-minded experts that help revenue teams advance their professional development and boost revenue performance.”
The platform provides customized content to support Force Management’s methodology-based engagements such as Command of the Message® and the MEDDICC sales qualification approach. Learn more about Ascender Plus and Force Management methodologies at forcemanagement.com. Small teams and individual sellers can access content and curriculum offerings at ascender.co.
About Force Management
Force Management develops elite sales teams and tomorrow’s sales leaders. For 20 years, our team of veteran sales leaders has delivered cross-functional alignment and customized programs that enable companies to increase deal sizes, drive market recapitalizations, cut time-to-productivity in half, navigate challenging markets, and achieve higher valuations. Our proven methodologies are backed by our sales acceleration platform, Ascender, that enables sales performance for organizational revenue teams, as well as small teams and individuals. We stake our strong reputation on measurable results and return on investment and are poised for growth alongside our customers across B2B markets like Cybersecurity, FinTech, Business Intelligence and Analytics, and DevOps. Learn more at forcemanagement.com.
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Ad Networks, Brand Marketing
MyTradeZone | January 10, 2024
Innovative platform bridges current gaps, combining robust business tools for enhanced B2B engagement and collaboration
Las Vegas, Nev., Jan. 10, 2024– Shattering barriers in B2B communication, MyTradeZone.com recently revealed its unique social networking platform dedicated solely for businesses. MyTradeZone serves as a central hub for businesses to find, connect with, and engage potential clients, partners, and vendors worldwide – allowing companies to post products and services, request quotes, create and join networking groups, and much more.
MyTradeZone was founded by CEO, Bachir Kassir, a serial entrepreneur with over 20 years’ experience in the software and B2B industry who has recently successfully sold his B2B Ecommerce platform venture, WebJaguar, to QAD – a Thoma Bravo portfolio company.
“MyTradeZone offers a specialized platform designed to innovate B2B interactions,” said Kassir. “We know that 40% of B2B marketing budgets are spent on trade shows and that over 95% of marketers use social media content in their campaigns. So why is there no social network specifically dedicated to B2B trade? Well, now there is one.”
MyTradeZone: Platform Highlights
On MyTradeZone, each business can both market its products/services and source what it needs, all within the same platform. MyTradeZone facilitates the entire process, presenting a thriving ecosystem for businesses, professionals, organizations, groups, and creators who can now spend time networking, while also fostering the connections that increase their reach, influence, and overall profits.
MyTradeZone is a perfect lead generation and highly targeted advertising venue since advertisers can pinpoint exact audiences, making highly specific advertisements that are cost efficient. Major platform features include:
Tailored B2B Search Capabilities: Facilitates a seamless discovery of businesses, products, RFQs, groups, and more.
Advanced Networking Tools: From permanent company profiles to real-time video chat, the platform caters to a variety of business needs.
Peer-to-Peer Payment Options: Ensuring smooth transactions with payments powered by Stripe.
Innovative Ad Space: Sponsored and displayed ads provide businesses with a medium to amplify their brand presence.
Tradeshow and Networking Events: Organizers can amplify the benefits for attendees, exhibitors, and sponsors – providing a secure networking group to connect beyond the actual event.
Expanding Horizons: MyTradeZone Powers Community and Monetization
Beyond businesses, MyTradeZone extends its utility to trade associations, networking groups, and event organizers by allowing them to build, manage, and monetize their online communities. Professionals and creators can actively grow their networks and monetize their skills through peer-to-peer payments.
“Our platform is more than just a supplementary tool. It revolutionizes the traditional event experience by enhancing networking, engagement, and business growth opportunities in both a broad and narrow sense. Instead of merely relying on physical connections, MyTradeZone transforms singular events into sustained, ever-evolving networking connections.”
To celebrate the official launch, MyTradeZone seeks to partner with trade shows, event and networking groups organizers, and trade associations – offering their members exclusive offers to premium membership via the platform. MyTradeZone’s basic edition is always free and signing up is quick, taking only few minutes to join.
Inquire further at: contact@mytradezone.com And for news on future platform updates and promotions, follow MyTradeZone on LinkedIn or on the B2B social network: https://mytradezone.com/profile/mytradezone
About MyTradeZone.com
MyTradeZone is led by a highly skilled and talented team of employees and advisors who are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B technology company reshaping how businesses connect and engage online through its advanced social networking platform in an industry-specific ecosystem for business collaboration, knowledge sharing, and growth. Learn more at: www.MyTradeZone.com.
Media Contact:
Bachir Kassir, Founder
1-949-813-7791
contact@mytradezone.com
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