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Webinars

Five Ways Blockchain Can Help Fix the Broken Online Advertising Ecosystem
FIVE WAYS BLOCKCHAIN CAN HELP FIX THE BROKEN ONLINE ADVERTISING ECOSYSTEM
March 20-20, 2019
In 2018, there was a lot of hype regarding blockchain’s potential impact on advertising. Fast forward to today, many companies are starting to deliver on their promises. Join Donny Dvorin, GM of Never Stop Marketing Research who will help you navigate the current landscape.

How To Build An Admissions Funnel for Social Media Advertising
HOW TO BUILD AN ADMISSIONS FUNNEL FOR SOCIAL MEDIA ADVERTISING
March 20-20, 2019
Most of you will already know the benefits of a sales funnel  the method of continually feeding a supply of leads through the sales cycle. Well as a school marketer you can create your own Admissions sales funnel. In this webinar, I’ll walk you through the simple steps of creating an Admi...

FACEBOOK ADS VERSUS GOOGLE ADs
FACEBOOK ADS VERSUS GOOGLE ADS
March 20-20, 2019
During the one hour live broadcast we will share the key considerations to help you decide which is best for your situation.There will also be opportunities for Q&A during the live webinar. A replay of the webinar will be available to all registrants following the live broadcast, so register bel...

Automate Your Marketing
AUTOMATE YOUR MARKETING
March 20-20, 2019
Do you send the same information over and over? Do you ever forget to follow up with new subscribers, customer anniversaries and birthdays? How do you share your great case studies, success stories and customer testimonials? Or introduce customers to your diverse product or service offerings? And do...

Turn B2B Lead Scoring into Actionable Data + More Fresh Ideas
TURN B2B LEAD SCORING INTO ACTIONABLE DATA + MORE FRESH IDEAS
March 20-20, 2019
News flash: a lead is not a lead. That’s right. In the B2B marketing space, it’s not about just having a ton of leads in your funnel it’s about having qualified leads. Have you found yourself trying just about everything to gain more qualified leads? We’re here to give you so...

10 Tips To Effective Email Marketing For 2019
10 TIPS TO EFFECTIVE EMAIL MARKETING FOR 2019
March 21-21, 2019
Are you using your Email Marketing program effectively? Come find out! Email Marketing is one of the most effective tools to help you sell, get donations or members, and get referrals. Come learn what has changed in email marketing tools for 2019 and how to rise above the noise to highlight your pro...

How To Master Google Bidding Strategies
HOW TO MASTER GOOGLE BIDDING STRATEGIES
March 22-22, 2019
Join this webinar on Friday, March 22nd with Chiara Iacoponi, Senior Ads Strategist at Google, to learn how to leverage the power of machine learning with Google Ads smart bidding strategies.

Winning Lifecycle Marketing Strategies for 2019
WINNING LIFECYCLE MARKETING STRATEGIES FOR 2019
March 26-26, 2019
Mobile marketing veteran Andy Carvell, co-founder of Phiture Mobile Growth Consultancy, explains how successful app publishers are implementing powerful lifecycle marketing strategies to boost engagement, retention and monetization in their apps.

Advertising on Facebook
ADVERTISING ON FACEBOOK
March 27-27, 2019
Facebook can be a powerful platform to connect with prospects, customers, and supporters. But Facebook doesn’t show your posts to most of your followers, and in many cases you desire to reach *new* people to grow your business! This seminar will take you on a clear tour giving you an overview ...

Time-Savers for Marketers in Google Ads
TIME-SAVERS FOR MARKETERS IN GOOGLE ADS
March 28-28, 2019
When you’re spending exorbitant amounts of time in Google ads as a digital marketer, we know you’re always looking for ways to save time and be more efficient with your data. And of course, we’re here to make you the heroes of your organization, so we have tips that can help you sa...

How Brooks Running Perfects Its Ecommerce: Staying Agile and Testing Everything
HOW BROOKS RUNNING PERFECTS ITS ECOMMERCE: STAYING AGILE AND TESTING EVERYTHING
March 28-28, 2019
Brooks Running is a 100-year old company that continually innovates to deliver world-class running shoes. Its website takes a customer-first approach, finding ways to understand the range of interests of site visitors. From first-time runners to trail runners and everyone in between, Brooks wants to...

Measure the Effectiveness of Pandora Advertising: Music to Brands’ Ears
MEASURE THE EFFECTIVENESS OF PANDORA ADVERTISING: MUSIC TO BRANDS’ EARS
April 04-04, 2019
Pandora is the largest streaming music provider in the U.S., connecting over 120 million users to the audio entertainment they love. Pandora advertisers have the opportunity to reach their audiences through the services’ many ad solutions including audio, video, display and sponsored content. ...

Creating Effective Facebook Ads
CREATING EFFECTIVE FACEBOOK ADS
April 06-06, 2019
Facebook has the biggest reach of all the social media platforms AND, arguably, the most powerful targeting capabilities. As a result, Facebook advertising can play a significant role in helping you to:Increase your reach to current and future fans. Build engagement with fans and visitors to your Fa...

Google Tools for Business
GOOGLE TOOLS FOR BUSINESS
April 06-06, 2019
This session will show you how to make the most of email marketing plus social media for your business. When the session is done you’ll have a greater understanding of marketing basics like goals and objectives. You’ll be given opportunities to capture your own ideas and build out the fr...

Brand Activation Legal Webinar
BRAND ACTIVATION LEGAL WEBINAR
April 09-09, 2019
April’s topic covers recent Cases in Copyright Law As content becomes more widely available, brands and advertisers must continue to avoid the potential pitfalls of copyright infringement. Brands and advertisers should be aware of recent case developments in copyright law as they may impact bu...

Facebook Advertising Explained
FACEBOOK ADVERTISING EXPLAINED
April 10-10, 2019
Paid ads can overcome Facebook's limits on your business visibility. Learn how to target ads and spend relatively little money to get improved visibility. You'll learn if BOOSTED POSTS are you best bet, or should you create new ads from scratch. You'll learn how to develop new sales lead...

Empower your Advertising Strategy by Tapping into the Top-3 Industry Trends
EMPOWER YOUR ADVERTISING STRATEGY BY TAPPING INTO THE TOP-3 INDUSTRY TRENDS
April 11-11, 2019
The advertising industry is changing as rapidly as the technology that powers it and advertisers and marketers are struggling to keep up. This webinar will help you better understand the opportunities of the top ad technologies and trends, and how you can drive strategies and objectives.

Boosting YouTube ROI with Key Metrics and Creative Strategy
BOOSTING YOUTUBE ROI WITH KEY METRICS AND CREATIVE STRATEGY
April 11-11, 2019
You’ve heard over and over that YouTube Ads can expand your reach, garner more engagement, and result in a fantastic ROI. But wait…back up a minute. How do you know what creative works for your audience? What should you be spending? What can you expect on your return? How will YouTube A...

Social Media Accessibility
SOCIAL MEDIA ACCESSIBILITY
April 18-18, 2019
Social media accessibility is an incredibly important tool in modern society. It is not just the young who access social media, with close to 30% of people over the age of 65 interacting on social networking sites, and 50% of people aged 50 - 64. As the percentage of recruiters who use LinkedIn is n...

Advanced Email Marketing with Constant Contact
ADVANCED EMAIL MARKETING WITH CONSTANT CONTACT
May 15-15, 2019
Have you been using Constant Contact for a while and want to get more out of your subscription? Our next hands-on coffee break workshop is for you! Automation - learn how to create automated emails based on actions your contacts take and viral coupons that automatically reward social sharing Persona...

Content Marketing and ABM
CONTENT MARKETING AND ABM
October 09-09, 2019
ABM, which as we all know, stands for account-based marketing, isn’t a law and doesn’t have a hard deadline. But it’s a similarly vague and futuristic-feeling concept for many of us who cling to the hope that one day we’ll waltz into the office to discover that we’ve su...

Data-Driven Lead Generation
DATA-DRIVEN LEAD GENERATION
November 13-13, 2019
ANA members have exclusive access to a curated marketing knowledge center of best practices, case studies, and research. You can search our insights library here:

SPOTLIGHT

Are you using your Email Marketing program effectively? Come find out! Email Marketing is one of the most effective tools to help you sell, get donations or members, and get referrals. Come learn what has changed in email marketing tools for 2019 and how to rise above the noise to highlight your pro