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Webinars

Address the Pain Points of TV Advertising
ADDRESS THE PAIN POINTS OF TV ADVERTISING
June 26-26, 2019
The fragmentation of audiences across devices and channels and the continuous decline in TV ratings have created new challenges for marketers looking to reach engaged viewers. From over-exposure of heavy viewing households to large reach gaps and rising prices, TV advertising is in need of a new sol...

How To Use Ads For Advocacy
HOW TO USE ADS FOR ADVOCACY
June 26-26, 2019
Digital advertising is a powerful method for organizations to share their advocacy campaigns with new and existing supporters. Social media provides access to large audiences to help push advocacy efforts to new heights. This powerful combination ensures that advocacy campaigns are able to reach mor...

Optimize your ads for customers, not clicks
OPTIMIZE YOUR ADS FOR CUSTOMERS, NOT CLICKS
June 26-26, 2019
Digital advertising is the bee’s knees. It’s measurable, scalable and effective. Unfortunately, if you’re using it to drive customers into a physical location, it’s probably not delivering the value it should. Join Kai Umezawa (Google, Facebook, Zenreach) and Dan Bejmuk (John...

IAB Make Mobile Work Webinar: Understanding UGC for Marketing & Advertising Purposes
IAB MAKE MOBILE WORK WEBINAR: UNDERSTANDING UGC FOR MARKETING & ADVERTISING PURPOSES
June 26-26, 2019
As technology continues to further enable easy, quick content creating and sharing, consumers are more empowered to make the leap from passive consumption of content to active content creators. Advertisers are taking notice of the authentic, trusted voice of user-generated content and are increasing...

Paying for SEO: A Method for Increasing Lead Volume by 300%
PAYING FOR SEO: A METHOD FOR INCREASING LEAD VOLUME BY 300%
June 26-26, 2019
In the world of digital marketing, it’s essential to do quality work and generate leads at the same time. In every industry, there are plenty of opportunities to “pay to rank” for competitive keywords. This is not in the sense of buying links or even search ads, but think of placin...

Lead acquisition with native advertising
LEAD ACQUISITION WITH NATIVE ADVERTISING
June 27-27, 2019
This webinar is aimed at Marketing, e-commerce and CRM managers who are looking for innovative and 100% manageable lead collection solutions . We will make an inventory of the main levers of current collection , speaking of the native advertising, to lead to the presentation of this new one- of-a-ki...

Investing in Brand Campaigns? Post-Click Experience is Key
INVESTING IN BRAND CAMPAIGNS? POST-CLICK EXPERIENCE IS KEY
June 27-27, 2019
The question is: are branded campaigns worth your time and budget? In order to have a successful branded campaign, it’s important to think about every step in the user journey: pre-click and post-click. Where are you driving your brand traffic? What is their first impression when they land on ...

How understanding customer journeys helps brands drive more sales
HOW UNDERSTANDING CUSTOMER JOURNEYS HELPS BRANDS DRIVE MORE SALES
July 03-03, 2019
We all know the customer journey is fundamental to encouraging consumers to become customers, and then persuading them to become loyal repeat purchasers. Join our live video webinar to find out how brands are using customer journey mapping to maximize sales and engagement, and how marketers can inte...

Google Ads for NGOs
GOOGLE ADS FOR NGOS
July 04-04, 2019
How do I set up a Google Search campaign? How do I build a keyword list for my Google Ads? What ad extensions should I use to increase the clickthrough rate? At the webinar you will learn about: How to Set Up a Google Search Campaign, How to build a keyword list, Match types and their limitations, H...

Fraud in Digital Advertising
FRAUD IN DIGITAL ADVERTISING
July 10-10, 2019
ANA and White Ops have once again partnered (for the fourth time) on a study to measure bot fraud in the digital advertising ecosystem. The first study, conducted in 2014, was revolutionary as it drove widespread awareness of the digital ad fraud problem and was a "call to arms" for market...

Advanced Retargeting Strategies For Facebook And Google Ads
ADVANCED RETARGETING STRATEGIES FOR FACEBOOK AND GOOGLE ADS
July 18-18, 2019
If you’re not running retargeting campaigns the chances are that you’re leaving a lot of money on the table. It often takes several touch points to turn a cold prospect into a customer and later on a repeat buyer, so Facebook and Google ad campaigns targeting warm audiences nearly always...

Effective Advertising in a World Where Consumers Block, Ignore, or Pay to Avoid Ads
EFFECTIVE ADVERTISING IN A WORLD WHERE CONSUMERS BLOCK, IGNORE, OR PAY TO AVOID ADS
July 24-24, 2019
For more than 165 years, Anheuser-Busch has been woven into the cultural fabric of the United States, and are home to several of America’s most recognizable beer brands, including Budweiser, Bud Light, Michelob ULTRA and Stella Artois, as well as a number of regional brands.  In this sess...

How AI is Transforming Advertising and What You Should Do About It
HOW AI IS TRANSFORMING ADVERTISING AND WHAT YOU SHOULD DO ABOUT IT
July 31-31, 2019
Advertising has become highly complex and a range of AI-fueled ad solutions have emerged to help, without marketers knowing it and with positive and negative consequences to ad performance and consumer experience. This talk will help B2C marketers cut through the hype of AI’s role and value in...

Facebook Ads Virtual Summit
FACEBOOK ADS VIRTUAL SUMMIT
July 31-31, 2019
Facebook advertising campaigns offer one of the greatest returns on investment online. If you’re seeing lower impression share, costs rising and ads not converting, you’re not alone. In this summit, you’ll learn how to create ads that perform and learn advanced strategies that will...

SPOTLIGHT

This webinar is aimed at Marketing, e-commerce and CRM managers who are looking for innovative and 100% manageable lead collection solutions . We will make an inventory of the main levers of current collection , speaking of the native advertising, to lead to the presentation of this new one- of-a-ki