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Advertising Tips: An Ad ADVERTISING TIPS: AN AD'S ENVIRONMENT IS AS IMPORTANT AS WHAT IT'S SELLING

blog article

Jul 16, 2019

In the age of content creators and influencers, advertisers have had to adapt to fit the open-source nature of the internet, leading to some major growing pains. With an estimated 163 zettabytes of online content expected to be available by the year ...

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Advertising Patches Coming to MLB Uniforms ADVERTISING PATCHES COMING TO MLB UNIFORMS

blog article

Jul 16, 2019

Out of all the words and phrases used to describe the game of professional baseball, tradition might just be one of the heavy hitters.Baseball has been a sport enriched in tradition, from the unwritten rules to the very uniforms worn by those who pla...

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NYC Ban on In-Uber Advertising Survives Challenge NYC BAN ON IN-UBER ADVERTISING SURVIVES CHALLENGE

blog article

Jul 16, 2019

The city’s asserted goal is to protect its citizens from the offensive sight and sound of advertisements not their content while they are traveling through the city by car,” Chief U.S. Circuit Judge Robert Katzmann wrote for a three-judge...

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Advertising ADVERTISING'S SEARCH FOR PURPOSE AND HOW IT CAN ACTUALLY DRIVE CHANGE

blog article

Jul 16, 2019

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.There&...

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Democratic presidential hopefuls spend heavily on digital ads, staff DEMOCRATIC PRESIDENTIAL HOPEFULS SPEND HEAVILY ON DIGITAL ADS, STAFF

blog article

Jul 16, 2019

The crowded field of Democratic presidential hopefuls spent heavily on digital advertising, investing early in ads that can bring more name recognition and help raise money, according to disclosures filed late on Monday. Spending decisions for a pres...

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What If Ads Are Seen, But Consumers Can WHAT IF ADS ARE SEEN, BUT CONSUMERS CAN'T BUY THE PRODUCTS?

blog article

Jul 15, 2019

Speaking on CNBC recently, the chairman/senior executive of IAC, and former longtime TV and movie studio executive, said: "All of broadcasting is endangered because of what’s happening with streaming and other services. The only people who...

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How retailers can avoid the 9 biggest pitfalls of Facebook advertising HOW RETAILERS CAN AVOID THE 9 BIGGEST PITFALLS OF FACEBOOK ADVERTISING

blog article

Jul 15, 2019

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities...

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Compete Win in the Age of Account Based Buying COMPETE WIN IN THE AGE OF ACCOUNT BASED BUYING

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem t...

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Forrester Total Economic Report Shows a 405% ROI on 6sense FORRESTER TOTAL ECONOMIC REPORT SHOWS A 405% ROI ON 6SENSE

infographic

Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete sp...

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Duo Security Sets BDRs up for Success with 6sense DUO SECURITY SETS BDRS UP FOR SUCCESS WITH 6SENSE

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent...

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SailPoint Levels-Up their ABM Strategy with Intent Data SAILPOINT LEVELS-UP THEIR ABM STRATEGY WITH INTENT DATA

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical ...

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Facebook Will Now Show You How To Opt Out Of Targeted Ads FACEBOOK WILL NOW SHOW YOU HOW TO OPT OUT OF TARGETED ADS

blog article

Jul 11, 2019

Facebook launched a transparency tool this week that will give people a little more information about how its targeted ads work (good!). Now you can see more details about why you’re seeing an ad in your feed, how it is linked to an ad agency o...

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Using Pandora Ads For Your Audio Advertising Strategy USING PANDORA ADS FOR YOUR AUDIO ADVERTISING STRATEGY

blog article

Jul 11, 2019

The extremely popular audio streaming platform is first overall in terms of the amount of time that users are spending listening to ad-supported digital audio, according to Edison Research’s Share of the Ear Study. In regards to market share, i...

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Online Advertising: Everything You Need to Know in 2019 ONLINE ADVERTISING: EVERYTHING YOU NEED TO KNOW IN 2019

blog article

Jul 11, 2019

Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it.Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Yo...

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Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board ADJUST APPOINTS DIGITAL MEDIA AND ADVERTISING VETERAN LYNDA CLARIZIO TO ITS BOARD

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention, and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust&rsq...

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Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board ADJUST APPOINTS DIGITAL MEDIA AND ADVERTISING VETERAN LYNDA CLARIZIO TO ITS BOARD

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust&rsqu...

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Betting agency revives suit that quashed tough advertising regulations BETTING AGENCY REVIVES SUIT THAT QUASHED TOUGH ADVERTISING REGULATIONS

blog article

Jul 09, 2019

The Betting and Licensing Board has petitioned the court to revive a suit that led to the quashing of regulations that banned advertising outdoors and on social media.The board   the industry regulator   says the court decision th...

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Online Advertising with Prime Perspectives ONLINE ADVERTISING WITH PRIME PERSPECTIVES

video

Jul 09, 2019

Are you wishing to advertise your business through new mediums? Prime Perspectives are here to help. We'll produce and script your new video commercial then release it online to attract your desired outcome.

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Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them AUTOMATION IS FUELING GROWTH BUT KILLING ADVERTISING AGENCIES AS WE KNOW THEM

blog article

Jul 09, 2019

The term "automation" brings to mind an image of robots in factories building cars or packing boxes while previously employed human workers sit sadly outside the factory wondering what just happened. But automation is affecting far more tha...

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Social media opportunities for your company SOCIAL MEDIA OPPORTUNITIES FOR YOUR COMPANY

blog article

Jul 09, 2019

The term social media marketing consists of two combined words: social media and marketing. Marketing is a collective name for the activities that ensure that a certain product or brand gains greater brand awareness. Advertising can be made through v...

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Growth In Internet Ad Spend Is Slowing As The Market Matures: Zenith GROWTH IN INTERNET AD SPEND IS SLOWING AS THE MARKET MATURES: ZENITH

blog article

Jul 09, 2019

As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. “Internet ad spend grew 12 per cent in 2018, but a softening of the ad market against a ...

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365, Prada Fall/Winter 2019 Advertising Campaign 365, PRADA FALL/WINTER 2019 ADVERTISING CAMPAIGN

video

Jul 08, 2019

New love, new life, a new perspective on romance. The new chapter of Prada 365 evolves and explores the spirit of the Fall/Winter 2019 Prada men’s and women’s collections, capturing them here hand-in-hand to underscore the identity of the...

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The History of Advertising: 7 Innovators Who Changed the Industry THE HISTORY OF ADVERTISING: 7 INNOVATORS WHO CHANGED THE INDUSTRY

blog article

Jul 08, 2019

People heard the sound of the flute being played, became intrigued, flocked over, and exchanged whatever they had in their pockets for the candy. That flute player successfully grabbed the attention of strangers and was ultimately able to provide the...

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L&T Hyd Metro awards Advt Contract to Gogineni Group L&T HYD METRO AWARDS ADVT CONTRACT TO GOGINENI GROUP

blog article

Jul 08, 2019

L&T Metro Rail, the owner and operator of Hyderabad Metro rail network, had awarded the Advertising rights contract of the network stations to Hyderabad based OOH specialist advertising company Gogineni group.Gogineni group bagged the rights for ...

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All-Digital Strategies Leave Holes. Here’s How To Plug Them. ALL-DIGITAL STRATEGIES LEAVE HOLES. HERE’S HOW TO PLUG THEM.

blog article

Jul 08, 2019

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its se...

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Advertising: The Business Model of the Internet ADVERTISING: THE BUSINESS MODEL OF THE INTERNET

video

Jul 08, 2019

In part six of a nine-part video series, CEP Senior Adviser Dr. Hany Farid, a professor at the University of California at Berkeley, asserts that the current business model for tech companies, free services in exchange for personal data, has created ...

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9 Social Media Trends in Advertising 9 SOCIAL MEDIA TRENDS IN ADVERTISING

video

Jul 08, 2019

What if the biggest advertising game-changer for your company was already here and you didn't know about it? Social media has transformed the face of advertising as we know it. And the latest social media trends are going to completely change how...

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4 Facebook Ad Mistakes Small Business Owners Make 4 FACEBOOK AD MISTAKES SMALL BUSINESS OWNERS MAKE

blog article

Jul 08, 2019

Facebook ads can have a tremendously-positive impact on your small business. From increasing brand awareness and the number of subscribers to your email list, to generating website traffic, to driving conversions and sales, Facebook ads are an incred...

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How to build a quality brand in the entertainment industry HOW TO BUILD A QUALITY BRAND IN THE ENTERTAINMENT INDUSTRY

blog article

Jul 08, 2019

Branding is one of the most important elements of business in any industry, especially in the entertainment industry. Your brand can be carried from one venture to the next. This determines your value, or worth to your fans, clients, and competitors....

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Google Gallery Ads – Another Day, Another New Ad Format GOOGLE GALLERY ADS – ANOTHER DAY, ANOTHER NEW AD FORMAT

blog article

Jul 08, 2019

While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was ex...

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Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know FACEBOOK THRUPLAY FOR FACEBOOK VIDEO ADS: WHAT MARKETERS NEED TO KNOW

blog article

Jul 08, 2019

Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. In S...

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Managing Cybersecurity Governance MANAGING CYBERSECURITY GOVERNANCE

whitepaper

Jul 08, 2019

Cybersecurity is a board-level concern that can overwhelm even the most tech-savvy directors. Read this whitepaper to learn what you are up against and how to mitigate the risks of #cyberthreats.

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SiriusDecisions B-to-B Fundamentals with Elisabeth Medaris SIRIUSDECISIONS B-TO-B FUNDAMENTALS WITH ELISABETH MEDARIS

video

Jul 08, 2019

At SiriusDecisions, we’ve created a b-to-b fundamentals course to help you build a strong foundation of knowledge and develop meaningful, ongoing relationships with customers.

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Building the Boardroom of Tomorrow BUILDING THE BOARDROOM OF TOMORROW

whitepaper

Jul 08, 2019

There are 4 crucial requirements that a modern governance platform must deliver to support an entirely new level of effectiveness in the boardroom. Find out what they are, download the eBook.

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The SiriusDecisions B-to-B Buying Decision Process Framework THE SIRIUSDECISIONS B-TO-B BUYING DECISION PROCESS FRAMEWORK

whitepaper

Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision ...

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The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth THE MOST IMPORTANT METRIC FOR SALES LEADERS IN SUBSCRIPTION BUSINESSES TO TRACK AND USE TO DRIVE REVENUE GROWTH

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected va...

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The SiriusDecisions B-to-B Marketing Automation Study Infographic THE SIRIUSDECISIONS B-TO-B MARKETING AUTOMATION STUDY INFOGRAPHIC

infographic

Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre...

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Why Sales Leaders Need to Digitally Transform Their Teams WHY SALES LEADERS NEED TO DIGITALLY TRANSFORM THEIR TEAMS

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless custo...

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Mobile Developers: In-App Advertising Generating More Cash Than Ever MOBILE DEVELOPERS: IN-APP ADVERTISING GENERATING MORE CASH THAN EVER

blog article

Jul 05, 2019

If you’re a mobile developer, and you’re currently on the fence over whether to integrate in-app advertising into your latest app, App Annie has some interesting data for you.In its predictions for 2019, App Annie suggested that 60 percen...

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Brand Building: Build Trust Through OOH Advertising BRAND BUILDING: BUILD TRUST THROUGH OOH ADVERTISING

video

Jul 05, 2019

Global Advertisers has escalated to be a leading Outdoor Media Advertising Company in India. We, a 22 years young company have created an indisputable niche for ourselves by being a complete outdoor media solution for Indian and Multinational brands....

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How To Take Advantage Of Outdoor Advertising Options ? HOW TO TAKE ADVANTAGE OF OUTDOOR ADVERTISING OPTIONS ?

blog article

Jul 05, 2019

Outdoor advertising presents advertisers with a ton of options for creative campaigns. The effect and outcome of outdoor ads are heavily reliant on the location and surroundings of the outdoor advertisements that are part of your campaign. People spe...

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What brands really think about digital video advertising WHAT BRANDS REALLY THINK ABOUT DIGITAL VIDEO ADVERTISING

blog article

Jul 05, 2019

With the digital video advertising landscape growing in both market share and complexity, brands are trying to break new ground, develop new creative, and discover metrics to make it all measurable. According to the IAB, there was $1.4 billion spent ...

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What Is a False Advertising Claim WHAT IS A FALSE ADVERTISING CLAIM

video

Jul 05, 2019

A false advertising claim alleges deceptive practices that misrepresent a product or service. Advertisements containing false information or those that mislead consumers might result in false advertising claims or fraud. These claims might apply to i...

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Online Advertising with Geoffrey (Jeff) Gakuya ONLINE ADVERTISING WITH GEOFFREY (JEFF) GAKUYA

video

Jul 04, 2019

Online Advertising: by Geoffrey (Jeff) Gakuya  Business Online advertising in Kenya has significantly grown in the past few years with part of our long term commitment to real estate professionals to promote networking opportunities, mentorship ...

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Here Is How a Brand Should Respond to Negative Reviews on Social Media HERE IS HOW A BRAND SHOULD RESPOND TO NEGATIVE REVIEWS ON SOCIAL MEDIA

blog article

Jul 04, 2019

The first social media platforms sprung up by 1997, just a few years after the world wide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire. Given that a she...

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Attention Advertisers: Know the Best Time to Run Your Facebook Ads ATTENTION ADVERTISERS: KNOW THE BEST TIME TO RUN YOUR FACEBOOK ADS

blog article

Jul 03, 2019

There’s been a lot of speculation over the years about the best time for brands to post on Facebook. It seems like every other day someone new comes out with a study that disproves the last one. First it’s, “The weekends are the bes...

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How we generate leads with Facebook Ads - 2019 HOW WE GENERATE LEADS WITH FACEBOOK ADS - 2019

video

Jul 03, 2019

Real state companies are well known for being day to day in the client's acquisition methods, this helped us a lot as the company we work with had already an idea of how well Facebook ads work and we just had to keep that vision. Well, for this p...

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New Virtual Wholesaling With Facebook Ads NEW VIRTUAL WHOLESALING WITH FACEBOOK ADS

video

Jul 03, 2019

Did you know that you could launch a brand-new virtual wholesaling market in the next 24 hours using Facebook ads for motivated sellers? I'm going to start doing wholesale real estate deals in a new virtual market that I know nothing about using ...

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New B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising NEW B2B AD FORMATS: HOW BRANDS USE OOH, PODCAST, NATIVE, AND EVENT ADVERTISING

blog article

Jul 03, 2019

B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Our B2B advertising trend report highlighted that B2B advertising spend was flat in 2018 when compared to the previo...

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Understanding Facebook Ads Cost – 2018 (& 2019) Benchmarks! UNDERSTANDING FACEBOOK ADS COST – 2018 (& 2019) BENCHMARKS!

blog article

Jul 03, 2019

One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?” As you’ll soon see, the only true answer is “It depends.” The truth of the matter is that your costs...

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Major security company outsources some services for customers MAJOR SECURITY COMPANY OUTSOURCES SOME SERVICES FOR CUSTOMERS

video

Jul 02, 2019

A homeowner didn't realize a well-known home security company wasn't always the company that provided services. Outsourcing security services doesn't have to mean moving to the cloud. the cost of this advanced experience over multiple ent...

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The SECRET To Profitable Facebook Ads THE SECRET TO PROFITABLE FACEBOOK ADS

video

Jul 02, 2019

In this video, we are going to be discussing the very popular topic of Shopify profits and profitable Facebook ads. One of the most common complaints about Shopify drop shipping that I hear is how hard it is to create profitable marketing campaigns a...

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TV vs Digital Advertising TV VS DIGITAL ADVERTISING

video

Jul 02, 2019

TV vs Digital Advertising was presented by Ian Martin of Abacus Agency (June 2019) at MarketingTO. In this video, Ian discusses the current differences between television and digital advertising and what changes we can expect to see in the near futur...

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How Promotional Magnets Gets Your Brand Promoted HOW PROMOTIONAL MAGNETS GETS YOUR BRAND PROMOTED

blog article

Jul 02, 2019

Marketers can go that proverbial extra mile by picking up interesting promotional handouts like magnets that are a wee bit different than ordinary custom products.  Budget-friendly and popular, magnets enjoy an unbeatable charm and popularity ac...

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Comparing Google Ads vs. Yelp Ads: Which Platform is Best for Campaigns? COMPARING GOOGLE ADS VS. YELP ADS: WHICH PLATFORM IS BEST FOR CAMPAIGNS?

blog article

Jul 02, 2019

When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find themselves weighing the pros and cons of other common platforms such as Bing vs. Google or even Facebook vs. Google. What about Google v...

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 Managing Exempt Sales During The Rise Of ECONOMIC NEXUS MANAGING EXEMPT SALES DURING THE RISE OF ECONOMIC NEXUS

whitepaper

Jul 02, 2019

If you sell products or services that are exempt from sales tax, your compliance challenges and audit risk can be more complex and burdensome. In the event of a sales tax audit, you must prove that your exempt sales are backed by valid documentation....

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Facebook Ecommerce Ads: Detailing the 3-Part Funnel Strategy FACEBOOK ECOMMERCE ADS: DETAILING THE 3-PART FUNNEL STRATEGY

blog article

Jul 01, 2019

By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to make those sales, Facebook has been called “a must to invest in.” Evidence seems to back that up. Last year, over 7 mi...

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5 Overlooked Facebook Audiences to Improve Your Ad Results 5 OVERLOOKED FACEBOOK AUDIENCES TO IMPROVE YOUR AD RESULTS

blog article

Jul 01, 2019

Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager. The effectiveness...

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HOW SMALL BUSINESSES CAN WIN AT FACEBOOK ADVERTISING: 6 SAGE TIPS HOW SMALL BUSINESSES CAN WIN AT FACEBOOK ADVERTISING: 6 SAGE TIPS

blog article

Jul 01, 2019

A lot of SMBs (small business owners) think of Facebook advertising as something mysterious and spooky, imagining that it generates leads via dark workings understood only by a select cohort of hidden Silicon Valley specialists. Luckily for the SMB, ...

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4-Step Method to build an Effective Facebook Ads Strategy 4-STEP METHOD TO BUILD AN EFFECTIVE FACEBOOK ADS STRATEGY

video

Jul 01, 2019

A Strategy that Converts - Multiply ROI, reduce cost, create unparalleled branding for your business. We are advocators of strategy building. Instead of plain, one-tier kind of Facebook advertising, watch this video to understand our approach in Face...

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Why You Need to Invest in Social Media Advertising WHY YOU NEED TO INVEST IN SOCIAL MEDIA ADVERTISING

video

Jul 01, 2019

In today's day and age, relying on only organic social media updates won’t give you the results you want. In this video, CEO Erika Taylor Montgomery shares what she recommends for the best results. Watch her advice here!

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How To Get Better At Advertising HOW TO GET BETTER AT ADVERTISING

video

Jul 01, 2019

Advertising comes with risk. But you can protect yourself against those risks when you understand the laws and the rules of the game you are playing (platform you are using.)

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How to Create Profitable Facebook Video Ads in 2019? HOW TO CREATE PROFITABLE FACEBOOK VIDEO ADS IN 2019?

blog article

Jul 01, 2019

Do you know why video advertising is getting more popular? Nowadays, most of the brands are mapping videos ads in their marketing strategy. Earlier marketers only rely on the YouTube channel, but now with Facebook, they have another option with a vid...

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Why content is king in clinical trial marketing and advertising WHY CONTENT IS KING IN CLINICAL TRIAL MARKETING AND ADVERTISING

blog article

Jun 30, 2019

You’ll have likely heard that content is king in advertising many times over. But it’s because it’s true.  And it’s just as true for clinical trial marketing and advertising. With research showing that to recruit successf...

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Digital Advertising Can Help You Reach More Customers DIGITAL ADVERTISING CAN HELP YOU REACH MORE CUSTOMERS

video

Jun 29, 2019

Your customers are spending more time online than they spend at work every week!  Are they finding you or the other guy?

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10 Tips For Advertising To Millennials 10 TIPS FOR ADVERTISING TO MILLENNIALS

blog article

Jun 28, 2019

As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understan...

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How to Grow Your Digital Ad Campaigns HOW TO GROW YOUR DIGITAL AD CAMPAIGNS

infographic

Jun 28, 2019

What do digital advertising campaigns need to blossom into memorable consumer experiences and positive brand outcomes? Just follow the steps below to growing your best video campaign yet! Click the image to enlarge and download the infographic.

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Promoting Your Product or Service with Banner Ads – Is It Worth It? PROMOTING YOUR PRODUCT OR SERVICE WITH BANNER ADS – IS IT WORTH IT?

blog article

Jun 27, 2019

In April of 2009, we decided to look at running some banner ads on several high-profile, design-related sites. Over the last decade, advertising in our corner of the web has come a long way. There are loads of highly trafficked design sites with exce...

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Top Myths About Banner Advertising TOP MYTHS ABOUT BANNER ADVERTISING

video

Jun 26, 2019

Top Myths about Banner Advertising. There are too many ad networks, I don't know who to run ads with! Most of the differences between companies comes down to the expertise of the client services team. There are few differences in ad inventory or ...

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Create Google Ads Dynamic Search Ads In An Existing Search Campaign CREATE GOOGLE ADS DYNAMIC SEARCH ADS IN AN EXISTING SEARCH CAMPAIGN

video

Jun 26, 2019

Discover how to create Google Ads Dynamic Search Ads and add them to an existing search campaign. Google AdWords Dynamic Search Ads can help you expand your existing campaign with dynamic ad targets and they are simple to set-up. All you need to do i...

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Optimize Display Ads With Consumer Insights OPTIMIZE DISPLAY ADS WITH CONSUMER INSIGHTS

infographic

Jun 26, 2019

Today, more than half of all US digital ad spending goes to display, and 85% of that spend is programmatic. Marketers shifting greater percentages of their budget to display are under pressure to prove and improve the impact of that spend on revenue....

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New View on Ad Portfolios: How B2B Publications Can Expand Their Market Share NEW VIEW ON AD PORTFOLIOS: HOW B2B PUBLICATIONS CAN EXPAND THEIR MARKET SHARE

blog article

Jun 26, 2019

There’s no question that advertising is going increasingly digital and getting more personal every day. Since B2B advertising is dependent on speaking to teams and groups, the challenge is keeping things both personalized and informative to cap...

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Brands Will Spend Half A Trillion On Digital Advertising By 2023, Says Juniper BRANDS WILL SPEND HALF A TRILLION ON DIGITAL ADVERTISING BY 2023, SAYS JUNIPER

blog article

Jun 25, 2019

Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in s...

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Are these soho billboards the most coveted advertising spots in New York city? ARE THESE SOHO BILLBOARDS THE MOST COVETED ADVERTISING SPOTS IN NEW YORK CITY?

blog article

Jun 25, 2019

Outdoor advertising company Outfront Media has owned the exact location of Calvin Klein's notable billboard since 2015, but the American brand has had the northwest corner of Houston and Lafayette "permed"   that's ad spea...

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Russ Outdoor has implemented an advertising campaign for TOUS RUSS OUTDOOR HAS IMPLEMENTED AN ADVERTISING CAMPAIGN FOR TOUS

video

Jun 25, 2019

The case is implemented on a high-tech HD screen of the Russ Outdoor stopping pavilion in Moscow. The launch of the video occurs on a signal from the infrared motion sensor, which is triggered when a pedestrian appears. Suddenly, gift bags appear on ...

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How Effective are Ads On Social Media? HOW EFFECTIVE ARE ADS ON SOCIAL MEDIA?

blog article

Jun 25, 2019

From TV and print advertising to celebrity endorsements, social media ads and sponsored social media posts, marketers have a host of different channels at their disposal to reach their target audience. Advertising is only one aspect of how consumers ...

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Facebook Video Ads: The Guide Marketers Are Looking For FACEBOOK VIDEO ADS: THE GUIDE MARKETERS ARE LOOKING FOR

blog article

Jun 25, 2019

While video may have killed the radio star, Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal. Not only are they a great way to ...

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How To Save A Dying Facebook Ad HOW TO SAVE A DYING FACEBOOK AD

video

Jun 25, 2019

If your audience welcomed your ad with open arms during its first week, then inexplicably started leaving horrible comments a few days later, that’s a key indicator of ad fatigue. Facebook users can hide or block any content they’re sick ...

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Social Media Advertising for Car Dealers SOCIAL MEDIA ADVERTISING FOR CAR DEALERS

video

Jun 25, 2019

If you think you have Facebook Ads covered for your dealership, you may want to give this social media advertising solution a second look. Are you only using syndicated content from the OEM? Do your ads have access to targeted audiences through third...

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eBook: Schaffung von IT Kapazitäten als Voraussetzung für Unternehmens-Transformation EBOOK: SCHAFFUNG VON IT KAPAZITÄTEN ALS VORAUSSETZUNG FÜR UNTERNEHMENS-TRANSFORMATION

whitepaper

Jun 25, 2019

Ein Ratgeber für IT Verantwortliche Aktuelle Studien zeigen, dass Unternehmen, die einen kapazitätsorientierten Ansatz verfolgen, deutlich bessere Ergebnisse in Bezug auf IT-Ressourcennutzung und-auslastung aufweisen. Lesen Sie mehr über die Studiene...

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Facebook, Twitter, Instagram: The Social Media Ad Platforms Cheat Sheet FACEBOOK, TWITTER, INSTAGRAM: THE SOCIAL MEDIA AD PLATFORMS CHEAT SHEET

infographic

Jun 24, 2019

The world is rapidly shifting from analog to digital. Needless to say, technology has been shaping the business industry to be more advanced and adaptive with today’s trends. These changes should be taken advantage of to get ahead of competitor...

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Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? INTERESTS VS. LOOKALIKES, WHICH IS THE BEST FOR FACEBOOK ADS TARGETING?

blog article

Jun 24, 2019

Facebook has a huge load of targeting and ad demographic options. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ads targeting parameters. In theory, thanks to Facebook’s billions of users, you ...

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Must Know Top 6 Massive Changes Coming to Google Ads MUST KNOW TOP 6 MASSIVE CHANGES COMING TO GOOGLE ADS

blog article

Jun 24, 2019

In Google Marketing Live event 2019, Google made some announcements for the pay per click advertising agencies and PPC experts across the world. This announcement uncovered massive changes brought to Google Ads. let’s explore the top 6 massive ...

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Sponsored Posts vs Facebook Ads. What’s the Difference? SPONSORED POSTS VS FACEBOOK ADS. WHAT’S THE DIFFERENCE?

blog article

Jun 24, 2019

Do you ever get a suggestion from Facebook to boost a post on your page and wonder about the difference between a sponsored post and a Facebook ad? Turns out there is quite a difference. Although both Facebook ads and sponsored posts are paid ways to...

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Why Content for Search Engine Optimization (SEO) WHY CONTENT FOR SEARCH ENGINE OPTIMIZATION (SEO)

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Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show...

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Biggest B2B Marketing Challenges That We See Everyday as an Agency BIGGEST B2B MARKETING CHALLENGES THAT WE SEE EVERYDAY AS AN AGENCY

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Jun 24, 2019

One of the amazing blessings of getting to work at an agency is we get to see over 50 different companies and the challenges that they face. In today’s video, we’re going to talk about the biggest B2B marketing challenges that we see ever...

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DIRECTIVE CONSULTING PORTFOLIO DIRECTIVE CONSULTING PORTFOLIO

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Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing ob...

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? COULD THE BREADCRUMB TECHNIQUE HELP BOOST YOUR LANDING PAGE CONVERSIONS?

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an exam...

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21 Ways to Triple Your B2B E-Commerce Conversions 21 WAYS TO TRIPLE YOUR B2B E-COMMERCE CONVERSIONS

blog article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your convers...

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How to Optimize Your Conversion Funnel, from ToFu to BoFu HOW TO OPTIMIZE YOUR CONVERSION FUNNEL, FROM TOFU TO BOFU

blog article

Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’...

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Why are Video Ads popular? WHY ARE VIDEO ADS POPULAR?

video

Jun 23, 2019

Video Ads on Demand is a London based digital agency, delivering high quality Video Ads to businesses, regardless of location.  We are also community minded, with an ability to create uniquely personal, engaging, heartwarming, short story videos...

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LBS- What is Location Based Advertising? LBS- WHAT IS LOCATION BASED ADVERTISING?

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Jun 23, 2019

Location-based advertising (LBA), in very simple words, is a BILLBOARD in your mobile. LBA is not new, while travelling we often encounter a board saying Restaurant this way or 5Km away. So with the proliferation of smartphones and GPS, companies are...

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour 27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

blog article

Jun 23, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics...

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How Brands Are Using Instagram Stories and Their Benefits HOW BRANDS ARE USING INSTAGRAM STORIES AND THEIR BENEFITS

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Jun 22, 2019

However, you decide to capitalize on Instagram Stories, whether it be using engaging polls, DIY tutorials, or campaign ads, the benefits still remain the same -- reaching a new or your existing audience in a more engaging, memorable way. So what are ...

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7 Ecommerce Advertising Techniques Your Team Can’t Afford to Ignore 7 ECOMMERCE ADVERTISING TECHNIQUES YOUR TEAM CAN’T AFFORD TO IGNORE

blog article

Jun 21, 2019

In the US, consumers already prefer buying online than in a brick and mortar store. Over half of shoppers say they’d rather purchase with their mouse. And despite the fact that most shopping dollars are still spent in-store, 96% say they’...

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The Importance of Billboards and OOH Advertising for Home Service Providers THE IMPORTANCE OF BILLBOARDS AND OOH ADVERTISING FOR HOME SERVICE PROVIDERS

blog article

Jun 21, 2019

Think about how the average person looks for a service provider when something breaks in their home. They’ll run to their device and Google that particular appliance, part of their home, etc. A huge list pops up of businesses they really know n...

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7 Easy Ways to Optimize Your Facebook Ads 7 EASY WAYS TO OPTIMIZE YOUR FACEBOOK ADS

blog article

Jun 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand. With Facebook ads, which are ...

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What does the future of advertising look like? WHAT DOES THE FUTURE OF ADVERTISING LOOK LIKE?

video

Jun 21, 2019

What does the future of advertising look like? Marc Pritchard, Chief Brand Officer at P&G & Julia Goldin, CMO at LEGO, at Cannes Lions 2019. Filmed at Wake Up with The Economist.

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2019 Econsultancy Digital Trends Report 2019 ECONSULTANCY DIGITAL TRENDS REPORT

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Jun 21, 2019

The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that sma...

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Get results with Microsoft Advertising: Plan a successful campaign GET RESULTS WITH MICROSOFT ADVERTISING: PLAN A SUCCESSFUL CAMPAIGN

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Jun 20, 2019

Learn how a clear goal, the right audience and a reasonable budget can help you get results with Microsoft Advertising. Pay-per-click (PPC) advertising has helped many small businesses flourish. Entrepreneurs from many different industries have grown...

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Beyond the Headlines: Unpacking Common Narratives in Media and Advertising BEYOND THE HEADLINES: UNPACKING COMMON NARRATIVES IN MEDIA AND ADVERTISING

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Jun 20, 2019

Technology is evolving at a rapid pace, giving way to new services and behaviors like cord-cutting and binge watching. Brands and advertisers are aligning themselves with social and political causes. Legacy buying practices based on assumptions are b...

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How to Check Your Facebook Ad HOW TO CHECK YOUR FACEBOOK AD'S PERFORMANCE FINAL

video

Jun 20, 2019

Are you keeping a close eye on the performance your Facebook ads? If not, you should be—otherwise, you risk wasting money on expensive campaigns that get you little return on your investment. Today on Put a Pin in It, Andrea Tremper shows you h...

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How to boost Facebook Ads HOW TO BOOST FACEBOOK ADS

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Jun 20, 2019

In this Training Tuesday business support masterclass, Adam Callow from Expert Trades takes you through how to boost Facebook Ads.

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How To Target BUYERS With Facebook Ads HOW TO TARGET BUYERS WITH FACEBOOK ADS

video

Jun 20, 2019

In this video I show you a step by step facebook ad tutorial for finding interests to target on Facebook. Facebook Ad interest targeting is very important, it doesn't matter how good your product is or how good your ad is. If you don't target...

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The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool THE FACEBOOK 20% RULE: HOW TO CHECK YOUR ADS WITH A TEXT OVERLAY TOOL

blog article

Jun 20, 2019

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you nee...

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What advertising means in the age of spatial computing WHAT ADVERTISING MEANS IN THE AGE OF SPATIAL COMPUTING

blog article

Jun 19, 2019

Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences.Buoyed by investments that the likes ...

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Making Audiences Actionable ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE MAKING AUDIENCES ACTIONABLE ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE

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Jun 19, 2019

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds ...

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Facebook Ads for Small Business – Quick Start Tips FACEBOOK ADS FOR SMALL BUSINESS – QUICK START TIPS

blog article

Jun 19, 2019

As a small business, there’s no need to spend a lot of money on advertising. In the digital age, there are many free/low-cost methods you can use to market your business effectively. One of the biggest opportunities is through Facebook Ads. It ...

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YouTube Ads: Everything You Need to Know YOUTUBE ADS: EVERYTHING YOU NEED TO KNOW

blog article

Jun 19, 2019

For any digital marketer that has been holding their horses on video, this statistic should be the last boot tip you need to get rolling. But running a successful video campaign doesn’t have to be complicated. In this post, we’ll go throu...

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8 Examples of Fortune 500 Brands Using Display Advertising 8 EXAMPLES OF FORTUNE 500 BRANDS USING DISPLAY ADVERTISING

blog article

Jun 19, 2019

Digital display advertising, or ‘banner ads’, are used by small startups to some of the biggest companies in the world to showcase their products. The pull for advertisers to use display ads is that they are placed within the Google Displ...

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Enhance your business with Social Media Advertising ENHANCE YOUR BUSINESS WITH SOCIAL MEDIA ADVERTISING

blog article

Jun 19, 2019

For better sales, business owners must know their target market and find a way to engage and establish a relationship with them. Social media makes both these things possible and also helps in increasing your sales with the right tools by Facebook ad...

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BPA Media Exchange & Programmatic Advertising Explained BPA MEDIA EXCHANGE & PROGRAMMATIC ADVERTISING EXPLAINED

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Jun 19, 2019

The BPA Media Exchange helps publishers deploy digital media solutions in a constantly evolving marketplace. Partnering with 33Across and Bombora, the Media Exchange connects quality marketers exclusively with publishers’ brand-safe, audited si...

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HOW TO: Fill Your Event Using Facebook Advertising With Ease HOW TO: FILL YOUR EVENT USING FACEBOOK ADVERTISING WITH EASE

video

Jun 19, 2019

How can I fill my event using FB Ads???? We work with so many coaches, consultants, experts in their field, marketers that need to get in front of MANY people at once (eg: a LIVE event). So, we help them to FILL their events using FB Ads! Find out ho...

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4 Stats That Show the Power of Display Advertising 4 STATS THAT SHOW THE POWER OF DISPLAY ADVERTISING

blog article

Jun 19, 2019

Local businesses today have a lot of ways to get their name out there organically online. Social media accounts, Yelp and Google My Business profiles, blogs, and podcasts are all ways to grab the attention of consumers. This might make you think that...

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IDC Report: Making Supply Chain Operations More Effective and Efficient by Moving to the Cloud with Oracle SCM Cloud IDC REPORT: MAKING SUPPLY CHAIN OPERATIONS MORE EFFECTIVE AND EFFICIENT BY MOVING TO THE CLOUD WITH ORACLE SCM CLOUD

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Jun 19, 2019

What’s the payoff for companies who embrace cloud? New IDC research found that Oracle SCM Cloud customers had a five-year ROI of 267% and 28% more productive supply chain teams, among other benefits. Discover their insights to boosting supply c...

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10 simple ways to increase your brand awareness 10 SIMPLE WAYS TO INCREASE YOUR BRAND AWARENESS

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Jun 18, 2019

Did you know that nowadays people buy brands rather than products? Having your brand known is the best thing you can ever achieve for your business. Once you create awareness about your brand, customers will look for you from all over. A powerful bra...

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Programmatic Vs Display Network Advertising: What’s the Difference? PROGRAMMATIC VS DISPLAY NETWORK ADVERTISING: WHAT’S THE DIFFERENCE?

blog article

Jun 18, 2019

With every passing year, the digital marketing industry develops more and more technologies and methods. That means there’s an increase in the tactics and tools available for advertisers and performance marketers – which is a good thing. ...

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6 Tips for Success in the Direct Brand Economy 6 TIPS FOR SUCCESS IN THE DIRECT BRAND ECONOMY

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Jun 18, 2019

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

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Is Pinterest Still a Good Platform to Advertise On in 2019? IS PINTEREST STILL A GOOD PLATFORM TO ADVERTISE ON IN 2019?

blog article

Jun 18, 2019

If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb. The focus on Pinterest isn’t having conversa...

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Display Advertising: How to get started as an early stage startup DISPLAY ADVERTISING: HOW TO GET STARTED AS AN EARLY STAGE STARTUP

blog article

Jun 18, 2019

You have been building your product for several months and finally launched it on ProductHunt, Hackernews, Facebook and more... the heat and thrill of upvotes and subscriptions are dissipating and you are now faced with the hardest task yet in your e...

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LinkedIn Ads: Everything You Need to Know to Get Results LINKEDIN ADS: EVERYTHING YOU NEED TO KNOW TO GET RESULTS

blog article

Jun 18, 2019

LinkedIn Ads aren’t always most brands’ go-to choices for pay-per-click campaigns, with many businesses being naturally drawn more towards Google Ads or Facebook Ads instead. Though these two platforms definitely have mass appeal and even...

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How to get advertisement and earn from the website ? HOW TO GET ADVERTISEMENT AND EARN FROM THE WEBSITE ?

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Jun 18, 2019

How to get advertisement and earn from website make money online from your website or blog via advertising network content.ad Software development, website designing, web application development, domain registration, web hosting, IT consultancy etc.

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Digital billboard advertising in Europe DIGITAL BILLBOARD ADVERTISING IN EUROPE

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Jun 18, 2019

Digital billboard is the most timesaving & flexible form of outdoor advertising in Europe. Whether city lights on the street, in train stations or at airports; the future of outdoor advertising is DIGITAL!

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5 Questions Ad Sales Intelligence Tools Should Answer for their Ad Tech Users 5 QUESTIONS AD SALES INTELLIGENCE TOOLS SHOULD ANSWER FOR THEIR AD TECH USERS

blog article

Jun 18, 2019

In ad tech, the quality standards for prospecting and sales are more demanding than ever before. Potential advertisers expect more immersive, impressive, customized pitches from their sales reps. This requires an intense amount of research and inform...

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Your Complete Guide to Modern SCM YOUR COMPLETE GUIDE TO MODERN SCM

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Jun 18, 2019

As supply chain becomes the battleground for customer loyalty, how are leaders sharpening their competitive edge? Learn how companies that adopt cloud-based supply chain management are rewarded with greater efficiencies, higher productivity, and grow...

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Agile Finance Unleashed: The Key Traits of Digital Finance Leaders AGILE FINANCE UNLEASHED: THE KEY TRAITS OF DIGITAL FINANCE LEADERS

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Jun 18, 2019

New research from the Association of International Certified Professional Accountants and Oracle identifies the key traits of today’s Digital Finance Leaders. Learn how these trailblazers are thriving—and what others can do to catch up.

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How Do We Boost Transparency in Digital Advertising? HOW DO WE BOOST TRANSPARENCY IN DIGITAL ADVERTISING?

blog article

Jun 17, 2019

In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their an...

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The World’s 100 Most Valuable Brands in 2019 THE WORLD’S 100 MOST VALUABLE BRANDS IN 2019

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Jun 17, 2019

Brand equity can be a challenging thing to build. Even with access to deep pockets and an innovative product, it can take decades of grit to scrape your way into the mainstream consciousness of consumers. On the path to becoming established as a glob...

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2019 DATA-DRIVEN MARKETING & ADVERTISING OUTLOOK 2019 DATA-DRIVEN MARKETING & ADVERTISING OUTLOOK

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Jun 17, 2019

It’s hardly a secret that marketing executives of all types are using more data than ever to empower their decision-making and build their campaigns. This kind of digital transformation has upended traditional marketing approaches and added gre...

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5 Strategies to Rock Facebook Video Ads for Local Businesses 5 STRATEGIES TO ROCK FACEBOOK VIDEO ADS FOR LOCAL BUSINESSES

blog article

Jun 17, 2019

We know that video is important for online marketing and advertising, with the potential to increase brand awareness and lead to a direct increase in lead generation, sales, and other types of conversions. It is dynamic, it is interesting, and it can...

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Creativity In Advertising - What Is Your Favourite? CREATIVITY IN ADVERTISING - WHAT IS YOUR FAVOURITE?

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Jun 17, 2019

In a time where data and insights are becoming the primary area of focus in advertising, it's important not to forget what was probably the main factor that drew us to this world: creativity. Our response to creativity is inherently subjective, a...

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MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING

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Jun 17, 2019

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and ...

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How To Prepare A Successful Classified Ad HOW TO PREPARE A SUCCESSFUL CLASSIFIED AD

blog article

Jun 17, 2019

These days it is not sufficient to post the advertisement on the web. It is important to accept what ads to make and how to plan them to lead potential customers to pick this ad. The Internet is a standout amongst the best instruments since it enable...

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PPG: Industries and Families PPG: INDUSTRIES AND FAMILIES

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Jun 17, 2019

All the ways PPG protects and beautifies the world. PPG is committed to using resources efficiently and driving sustainability throughout its entire value chain to preserve and protect the environment in which the company operates.

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PPG Advances Sustainability to Protect and Beautify the World PPG ADVANCES SUSTAINABILITY TO PROTECT AND BEAUTIFY THE WORLD

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Jun 17, 2019

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and furth...

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Paintmaker PPG’s Digital Transformation Ripples Around The World PAINTMAKER PPG’S DIGITAL TRANSFORMATION RIPPLES AROUND THE WORLD

blog article

Jun 17, 2019

Like its home city of Pittsburgh, PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the...

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products designed to solve your most challenging projects PRODUCTS DESIGNED TO SOLVE YOUR MOST CHALLENGING PROJECTS

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Jun 17, 2019

All standard deliveries utilizing the PPG Company delivery service will be free of charge to all serviceable E&I members. Orders placed by noon are delivered the next business day within the standard delivery zone which the local PPG company-oper...

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Why Your Fleet Manager Should Be Advertising On LinkedIn WHY YOUR FLEET MANAGER SHOULD BE ADVERTISING ON LINKEDIN

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Jun 16, 2019

Remember LinkedIn? You should, because it's fast becoming the top platform used by professionals and businesses and it's the best way to reach the exact audience your fleet department needs to reach.

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Huawei Removes Ads That Started Showing up on Lock Screen of Its Devices HUAWEI REMOVES ADS THAT STARTED SHOWING UP ON LOCK SCREEN OF ITS DEVICES

blog article

Jun 15, 2019

The besieged Chinese tech company pulls ads that began appearing on the lock screens of its devices this week, which honestly is the last thing it needed to be doing right now. Huawei reversed course this week and removed the advertisements that bega...

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Digital Advertising Statistics That Rock The Web – 2019 DIGITAL ADVERTISING STATISTICS THAT ROCK THE WEB – 2019

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Jun 15, 2019

Digital advertising is indeed the present and future of the advertising industry. Almost every business has one form of online presence, whether as a Facebook page, Google Map Pin, website, you name it. Online advertising has changed the whole indust...

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Anatomy Of Google Ad Auction ANATOMY OF GOOGLE AD AUCTION

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Jun 15, 2019

Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into an auction where their ad positions are determined based on the Max CPC bids, Ad qu...

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10 Alternatives To Google And Facebook Ads 10 ALTERNATIVES TO GOOGLE AND FACEBOOK ADS

blog article

Jun 14, 2019

We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That’s why we’ve created this guide:...

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5 Reasons Why You Need to do Video Marketing to Boost Your Brand 5 REASONS WHY YOU NEED TO DO VIDEO MARKETING TO BOOST YOUR BRAND

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Jun 14, 2019

If you’re not doing video marketing to promote your business, you’re missing out on being part of 80% all Internet traffic. This infographic by the Infographic Design Team, has some recent stats that I’m sure will convince you to ge...

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3 SECRETS To Scaling Profitable Facebook Ads (7-Figure Strategy) 3 SECRETS TO SCALING PROFITABLE FACEBOOK ADS (7-FIGURE STRATEGY)

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Jun 14, 2019

3 SECRETS To Scaling Profitable Facebook Ads (7-Figure Strategy) In this video I am going to teach you How to scale Facebook ads and a Facebook ad scaling guide. You can use this for your Social Media Marketing Agency results or for your Shopify drop...

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Facebook Ads are Getting Smarter: Here’s What Marketers Must Do to Thrive FACEBOOK ADS ARE GETTING SMARTER: HERE’S WHAT MARKETERS MUST DO TO THRIVE

blog article

Jun 13, 2019

Facebook ads have grown smarter, and there's a need for smarter paid ad strategies to meet your advertising objectives. Read on to know about what has changed and what you can do about it. Facebook is a critical marketing channel for businesses o...

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How Much Daily Budget Do You Need For Google Ads & Facebook Ads? HOW MUCH DAILY BUDGET DO YOU NEED FOR GOOGLE ADS & FACEBOOK ADS?

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Jun 13, 2019

How much daily budget should you start with for paid traffic?  That's a question I get all the time.  This video answers it for you.  Doesn't matter if it's Google Ads or Facebook Ads the answer is the same.  Facebook ...

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4 Top Channels of Communication for Advertising Your Business 4 TOP CHANNELS OF COMMUNICATION FOR ADVERTISING YOUR BUSINESS

blog article

Jun 13, 2019

How do you feel when it comes to the idea of advertising your business? The idea might sound exciting and enticing because you’re eager to turn your small business into one that’s established, sustainable, and successful. Though, things c...

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Getting Low Quality Leads From Your Facebook Ads? Here GETTING LOW QUALITY LEADS FROM YOUR FACEBOOK ADS? HERE'S WHAT TO DO

blog article

Jun 13, 2019

Getting good quality leads from Facebook can be a hit and a miss. Facebook ads can work extremely well for some industries and sectors such as health/fitness, restaurants, and fashion brands. For others, especially B2B, not so much. Not in the beginn...

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Why You should Ditch Old School Advertising WHY YOU SHOULD DITCH OLD SCHOOL ADVERTISING

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Jun 13, 2019

Why You Should Ditch Old School Advertising and try advertising online. When online advertising is set up correctly you can measure it more accurately and thus gauge how effective your campaign is.

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A Fundamental Rethinking of RTB Advertising A FUNDAMENTAL RETHINKING OF RTB ADVERTISING

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Jun 12, 2019

The purpose of this paper is to present a new approach to securing the real-time bidding (RTB) advertising environment. After a theoretical introduction to the current digital advertising ecosystem, we derive a complete product from first principles ...

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THE AMAZON ADVERTISING PLAYBOOK 2019  UK THE AMAZON ADVERTISING PLAYBOOK 2019 UK

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Jun 12, 2019

A trend set to continue with growing investment in expansion and the advent of Alexa-dominated voice search. Close to half of product searches either originate on Amazon or head directly there via Google, and for users with a Prime membership the lik...

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What to check after importing from Google Ads into Microsoft Advertising WHAT TO CHECK AFTER IMPORTING FROM GOOGLE ADS INTO MICROSOFT ADVERTISING

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Jun 12, 2019

We’ll map your Google Ads settings to the closest possible Bing Ads settings. Just give them a look to make sure everything is working right.

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Images in Paid Search Ads? Introducing Google’s New Gallery Ads! IMAGES IN PAID SEARCH ADS? INTRODUCING GOOGLE’S NEW GALLERY ADS!

blog article

Jun 12, 2019

If a picture is worth a thousand words, how many text ads does that work out to? As great as paid search on Google is, it does have its limitations. It’s great to tell someone about how great your cruises are, but wouldn’t it be great if ...

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The Biggest Benefit of Google Display Ads (+ How to Leverage This!) THE BIGGEST BENEFIT OF GOOGLE DISPLAY ADS (+ HOW TO LEVERAGE THIS!)

blog article

Jun 12, 2019

Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not have a massive budget to spend on advertising. But either way, you still need to get the wor...

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How to Set Up YouTube TrueView Video Discovery Ads HOW TO SET UP YOUTUBE TRUEVIEW VIDEO DISCOVERY ADS

blog article

Jun 12, 2019

Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads.

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How an Advertising Agency works HOW AN ADVERTISING AGENCY WORKS

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Jun 12, 2019

Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive. However, there's a lot more to an advertising agency than simply it's crazy work style. Hayden Scott,...

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The Next Generation of B2B Purchasing THE NEXT GENERATION OF B2B PURCHASING

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Jun 12, 2019

B2B salespeople continue to use traditional methods of sealing, such as engaging buyers via phone calls or even face to face. But time has become a constraint for buyers, and new digital purchasing channels have emerged to speed up the buying process...

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 3 Ways Your Shoppers Have Changed 3 WAYS YOUR SHOPPERS HAVE CHANGED

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Jun 12, 2019

Today's modern shopper wants consistent, positive experiences online, in-store, and everywhere in between. Increasingly, Millennials and Baby Boomers alike want to shop however is most convenient: research online and buy in-store, research in-store a...

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 Increase Speed, Accuracy, and Revenue: Upgrade Your Sales Process to Include CPQ INCREASE SPEED, ACCURACY, AND REVENUE: UPGRADE YOUR SALES PROCESS TO INCLUDE CPQ

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Jun 12, 2019

The path that takes organizations to the next level of development must include more than just a CRM system helping manage sales staff to monitor and administer sales leads of customer opportunities. The process of selling has become more complex. T...

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 5 Data-Driven Tech Trends Shaping Customer Experience 5 DATA-DRIVEN TECH TRENDS SHAPING CUSTOMER EXPERIENCE

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Jun 12, 2019

Data is now at the heart of customer experience, and companies are embracing advanced technology that helps them use data better. Growing adoption of these technologies is creating a higher level of customer experience maturity, connecting systems, ...

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5 Facebook Advertising Hints to Reduce CPC 5 FACEBOOK ADVERTISING HINTS TO REDUCE CPC

blog article

Jun 11, 2019

As of 2019, Facebook boasts an impressive number of 2.38 billion active users worldwide. Facebook was started as a platform to help people connect with each other, but for businesses, Facebook means potential customers. Posting advertisements on Face...

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A Brief History of Advertising on LinkedIn A BRIEF HISTORY OF ADVERTISING ON LINKEDIN

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Jun 11, 2019

LinkedIn debuted on May 5, 2003. The professional networking platform, with its vision of “creating economic opportunity for every member of the global workforce,” has been through many changes since then — as this screenshot of the...

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The History of Online Advertising THE HISTORY OF ONLINE ADVERTISING

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Jun 11, 2019

Online advertising is referred to by many other names, including but not limited to online marketing and Internet advertising. Online advertising is a form of marketing that uses the Internet to deliver promotional messages of a product or service to...

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Understanding the structure of a Microsoft Advertising account UNDERSTANDING THE STRUCTURE OF A MICROSOFT ADVERTISING ACCOUNT

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Jun 11, 2019

Learn how accounts, campaigns, and ad groups are the building blocks of success for your Microsoft Advertising account.

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How does mobile advertising work? HOW DOES MOBILE ADVERTISING WORK?

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Jun 11, 2019

Mobile ad networks are platforms where app developers, called publishers, can sell ad space and marketers, called advertisers, can buy ad space. App developers benefit from buying mobile ad spots. The target audience is already on mobile. So ad viewe...

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How Google HOW GOOGLE'S SEARCH ADS HAVE EVOLVED SINCE 2007

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Jun 11, 2019

With Google recently announcing a change to the presentation of its search ads, it's interesting to consider why Google has made this latest change, and how the company has sought to improve the performance of its search ad product over time. To ...

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All the Facebook Ad Targeting Options You Should Know ALL THE FACEBOOK AD TARGETING OPTIONS YOU SHOULD KNOW

blog article

Jun 11, 2019

Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue. More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a ...

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Facebook B2B Ads: How to Get Better Results FACEBOOK B2B ADS: HOW TO GET BETTER RESULTS

blog article

Jun 11, 2019

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook org...

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7 Types of Ads That Your Advertising Solution Should Support 7 TYPES OF ADS THAT YOUR ADVERTISING SOLUTION SHOULD SUPPORT

blog article

Jun 10, 2019

Pay-per-click advertising is one of the most popular and effective tools for marketers. These ads allow marketers to precisely target their audience, create brand awareness, and interact with their consumers. The best part is that this is also one of...

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16 Branding Trends to Increase Awareness in 2019 16 BRANDING TRENDS TO INCREASE AWARENESS IN 2019

blog article

Jun 10, 2019

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you ...

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Getting to grips with your Google Ads optimisation score GETTING TO GRIPS WITH YOUR GOOGLE ADS OPTIMISATION SCORE

blog article

Jun 10, 2019

As a Google Premier Partner, Adrac prides itself on having its finger on the pulse of Google Ads development and best practice guidance. One of the areas that we’re increasingly focusing on is optimization score – this metric, which lives...

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The COMPLETE Guide to Facebook Messenger Ads THE COMPLETE GUIDE TO FACEBOOK MESSENGER ADS

video

Jun 10, 2019

Learning how to create Facebook Messenger ads could put you a step ahead of the competition. While it’s a simple as running a Facebook ad and creating a chatbot, Facebook messenger ads are taking over the world. In this video, I’ll tell y...

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10 TIPS FOR EXPANDING YOUR ADVERTISING EFFORTS WITH NATIVE ADS 10 TIPS FOR EXPANDING YOUR ADVERTISING EFFORTS WITH NATIVE ADS

video

Jun 10, 2019

PPChire is a marketing agency that tutors google pay per click, digital marketing, development, website design, website experience, graphic design, and search engine optimization to business owners.  We taught hundreds of entrepreneurs how to ex...

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How to use Facebook ads for e-commerce success? HOW TO USE FACEBOOK ADS FOR E-COMMERCE SUCCESS?

blog article

Jun 10, 2019

Facebook is one of those social media platforms that can help you garner significant returns and assist in establishing a strong customer base if you can figure out how you can use it in your favor. You can even take help of services in digital marke...

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Discovery Ads: Breaking Down Google’s Newest Campaign Type DISCOVERY ADS: BREAKING DOWN GOOGLE’S NEWEST CAMPAIGN TYPE

blog article

Jun 07, 2019

If you missed the Ads Innovation Keynote at Google Marketing Live, you missed a lot. In this year’s keynote, Google announced several new product features that will allow businesses to be even more effective with their Google Ads. Since many of...

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Print Advertising: What to Include in Your Company Brochure PRINT ADVERTISING: WHAT TO INCLUDE IN YOUR COMPANY BROCHURE

blog article

Jun 07, 2019

While everyone focuses on digital marketing, it can be easy to forget how essential print marketing is to your business. Your company brochure is an effective way to reach a new audience, one who may not interact with your online presence or other fo...

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The real costs of OTT THE REAL COSTS OF OTT

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Jun 07, 2019

Building an over-the-top (OTT) video service from scratch can be complicated and expensive if you try to do it on your own. Here’s what you need to know before you launch. Real data from over 100 active subscription services The importance of a compr...

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The OTT Revolution THE OTT REVOLUTION

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Jun 07, 2019

We analyzed 1.3 billion consumer data points on the Vimeo OTT platform to uncover techniques to grow audiences and prevent app subscription churn. Download to learn audience growth trends and where your viewers are watching OTT streaming video. In th...

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How Much Should you be Spending on Facebook Ads? HOW MUCH SHOULD YOU BE SPENDING ON FACEBOOK ADS?

video

Jun 06, 2019

I often get asked by clients how much they should be spending on their Facebook Ads - this can be a bit of a tricky question to answer, but I do my best to give you the tools in this video so you can figure it out for yourself and what works best for...

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Facebook Advertising: How To Read The Minds of Your Ideal Prospects FACEBOOK ADVERTISING: HOW TO READ THE MINDS OF YOUR IDEAL PROSPECTS

video

Jun 06, 2019

Three Simple Steps to Write Effective Facebook Ads that Attract Your Target Market. Two Free Training Offers from Elite Marketing Pro (soon to be AttractionMarketing.com). Try one or both free offers below, our "Attraction Marketing Formula"...

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What Is Facebook Ad Relevance and Why Is it Important? WHAT IS FACEBOOK AD RELEVANCE AND WHY IS IT IMPORTANT?

blog article

Jun 06, 2019

With over 2 billion people logging onto Facebook and Instagram each day, advertising on either network will pique the interest of almost any marketer. Anyone who actively uses Facebook donates a treasure trove of behavioral insights to potential adve...

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BUILDING THE FUTURE OF DATA-DRIVEN TV BUILDING THE FUTURE OF DATA-DRIVEN TV

whitepaper

Jun 06, 2019

The paper offers practical advice for companies moving towards a data-driven future. It also presents the findings from a new research survey of over 150 advertisers and agencies, commissioned from Advertiser Perceptions, on the challenges, opportuni...

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 Lululemon Case Study LULULEMON CASE STUDY

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Jun 06, 2019

Lululemon has a passion for connection. Their athletic apparel stores function as community hubs, connecting people who want to live mindful lives. As a core brand value, connection is also an important aspect of Lululemon’s company culture, but an i...

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 How to Engage Remote Teams at an All-Hands Meeting HOW TO ENGAGE REMOTE TEAMS AT AN ALL-HANDS MEETING

whitepaper

Jun 06, 2019

Internal comms professionals face a unique challenge to get employees in sync and moving in the same direction. It's no easy feat — especially in an increasingly global workforce and the rise in remote work. Download our guide to learn how live strea...

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Brands Post Mostly on Facebook, But Instagram Engagement Is Soaring BRANDS POST MOSTLY ON FACEBOOK, BUT INSTAGRAM ENGAGEMENT IS SOARING

infographic

Jun 05, 2019

Although brands have posted the bulk of their social content related to the Fourth of July on Facebook over the past six years, a surge in Instagram engagement may drive a shift in those strategies, according to social marketing firm Unmetric. Unmetr...

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Facebook Ads for E-Commerce FACEBOOK ADS FOR E-COMMERCE

video

Jun 05, 2019

Today Vicki speaks about her experience about the Facebook Ads campaign that I ran for her E-Commerce store.

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How to write a high converting facebook ads HOW TO WRITE A HIGH CONVERTING FACEBOOK ADS

video

Jun 05, 2019

Do you struggle to write high converting ad copy for all your ads and promotions on Facebook and Instagram? Press play to find out how the SUP Formula can help you create high converting ads.

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Instagram Ads: How to Get Started and Get Results INSTAGRAM ADS: HOW TO GET STARTED AND GET RESULTS

blog article

Jun 05, 2019

Instagram Ads is one of the best gifts that social media marketers, advertisers, and brands all around the world have ever been given. It combines Facebook’s outstanding targeting system and customization options with Instagram’s high-eng...

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Preparing for TV Advertising’s Future and Realizing True Value PREPARING FOR TV ADVERTISING’S FUTURE AND REALIZING TRUE VALUE

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Jun 04, 2019

With the proliferation of content across screens and platforms, consumer viewership habits have radically changed over the last five years. While families are not necessarily tuning in to TV shows during primetime hours like they used to, they’...

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10 TIPS TO IMPROVE YOUR GOOGLE ADS CAMPAIGN 10 TIPS TO IMPROVE YOUR GOOGLE ADS CAMPAIGN

infographic

Jun 04, 2019

With the decline of traditional advertising formats like television and newspapers, coupled with the rise of digital campaigns, which have a reach that can engage up to 80% of global internet users (via Google Display Network), companies are beginnin...

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Google Ads Updates – Here’s What You Need to Know Now GOOGLE ADS UPDATES – HERE’S WHAT YOU NEED TO KNOW NOW

blog article

Jun 04, 2019

We were there, and we can guarantee you that we did not expect all the Google Ads Updates revealed during Google Marketing Live 2019! We’re not even halfway through 2019 yet, but Google has already announced pretty much every critical update th...

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Pinterest Influencers Might Change the Social Media Game for Brands PINTEREST INFLUENCERS MIGHT CHANGE THE SOCIAL MEDIA GAME FOR BRANDS

infographic

Jun 04, 2019

While it may not be a big factor in your social media planning, Pinterest is definitely on the rise. The platform now has 291 million monthly active users - for comparison, Twitter has 330 million MAU. That's still quite a few million away, obvio...

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9 Google Ads Challenges for Small Business Owners 9 GOOGLE ADS CHALLENGES FOR SMALL BUSINESS OWNERS

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Jun 04, 2019

9 Google Ads Challenges for Small Business Owners... Google Ads provides a huge opportunity, but it can also present a lot of challenges for small businesses. In today’s podcast I walk you through the 9 most common Google Ads challenges and how...

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how to fix Google AdSense ERROR HOW TO FIX GOOGLE ADSENSE ERROR

video

Jun 04, 2019

how to upload ads.txt to the root folder using Google AdSense and the domain control panel - very fast how to fix Google AdSense ERROR: Earnings at risk - One or more of your sites does not have an ads.txt file in 5 minutes

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How to create a content style guide for your brand HOW TO CREATE A CONTENT STYLE GUIDE FOR YOUR BRAND

blog article

Jun 03, 2019

A content style guide is one of the most critical pieces of brand documentation you’ll ever create. It’s a set of guidelines and rules that break down your brand personality, and how it is and isn’t expressed through your content. I...

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How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue HOW TO INCREASE YOUR FACEBOOK AD EXPOSURE WITHOUT CAUSING AD FATIGUE

blog article

Jun 03, 2019

Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover how to run a Facebook advertising campa...

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How Brand Safety is Affecting Consumer Perception in Today’s World? HOW BRAND SAFETY IS AFFECTING CONSUMER PERCEPTION IN TODAY’S WORLD?

infographic

Jun 03, 2019

With the growing marketing trends, businesses are now becoming more conscious about brand image and safety. They know that consumers are becoming more aware of the environment and this is the reason they now look for brands that keep the safety of th...

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The World’s Simplest Brands THE WORLD’S SIMPLEST BRANDS

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Jun 03, 2019

We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In today’s shifting political, economic and cultural landscapes, people around the world are prioritizing simp...

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A Day in the Life of an Outdoor Advertising Balloon A DAY IN THE LIFE OF AN OUTDOOR ADVERTISING BALLOON

infographic

Jun 02, 2019

In any given day, you are exposed to between 4,000 and 20,000 marketing messages. Even though that sounds like a lot, it’s nothing when compared to what an outdoor advertising balloon sees in a day. From distracted drivers to carpooling moms to...

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On the Move: Measurement for Out of Home Advertising ON THE MOVE: MEASUREMENT FOR OUT OF HOME ADVERTISING

whitepaper

Jun 02, 2019

The Out of Home (OOH) medium, which comprises everything from roadside billboards, bus shelter signs, train and taxi ads to panels in gyms, pubs and car parks - has transformed beyond recognition over the last decade. Long associated with men in boil...

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TV is Total Video - Predicting OTT and the Evolution of Video Advertising TV IS TOTAL VIDEO - PREDICTING OTT AND THE EVOLUTION OF VIDEO ADVERTISING

whitepaper

Jun 02, 2019

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with display...

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Inspiration For Your Next Job Advertisement INSPIRATION FOR YOUR NEXT JOB ADVERTISEMENT

whitepaper

Jun 02, 2019

More and more candidates are browsing job openings on their phone rather than their laptop. This makes it important that the advertisement is mobile friendly and contains a short concise description along with an easy application process. The time th...

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Creating Brand Identity for Small Business CREATING BRAND IDENTITY FOR SMALL BUSINESS

infographic

Jun 02, 2019

We’ve all heard of successful stories of small ideas turning into successful business. However, getting there might be easier said than done. It takes time, patience and a lot of strategic thinking. Therefore, it doesn’t come as a surpris...

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What Are The Top App Install Ads To Win New Mobile Users? WHAT ARE THE TOP APP INSTALL ADS TO WIN NEW MOBILE USERS?

infographic

Jun 02, 2019

With so many different channels available to mobile app marketers, it can be difficult to focus in on mastering a single strategy. Social media app installs campaigns, in-app banner ads, and interstitial ads, playable ads, and cross-promotions are al...

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TV’s Biggest Moment is Now: New Insights into Advanced TV and How Advertisers Can Succeed TV’S BIGGEST MOMENT IS NOW: NEW INSIGHTS INTO ADVANCED TV AND HOW ADVERTISERS CAN SUCCEED

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Jun 02, 2019

While many in the industry have tried to separate streaming and cable/satellite TV audiences, that’s not how people actually watch.2 A much more complex ecosystem is evolving and a new important audience is emerging - The Total TV Watcher. They...

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NEXT-GENERATION B2B DIGITAL ADVERTISING NEXT-GENERATION B2B DIGITAL ADVERTISING

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Jun 02, 2019

In B2B digital marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process. Digital advertising has evolved from beyond keywords and placement. Today&rsq...

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Google Ads Quality Score Explained In A 60 Sec Animation GOOGLE ADS QUALITY SCORE EXPLAINED IN A 60 SEC ANIMATION

video

Jun 02, 2019

That’s one of the questions that were asked in the recent survey I sent and it’s one that came up often in different variations. To answer that question and understand the impact of higher Adwords Quality Scores, let me tell you a story&h...

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Everything about facebook advertising EVERYTHING ABOUT FACEBOOK ADVERTISING

blog article

Jun 02, 2019

In order to pick precise advertisement placements, Examine the "Edit Placements" box, then find your favored possibilities from the resulting menu. Study the fundamental principles of Screen and online video advertising, how to produce a Yo...

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Why Your Facebook Ads Don WHY YOUR FACEBOOK ADS DON'T WORK AND HOW TO FIX FACEBOOK ADS!

video

Jun 01, 2019

When talking to potential clients and reviewing their ad account, we often hear a lot of them say "I've tried ads in the past, but I didn't get the results that I expected" or that they wasted tons of money trying to do ads themselv...

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Out Of Home Advertising OUT OF HOME ADVERTISING

video

May 31, 2019

Politis OOH Media introduced a contemporary outdoor advertising mean (including a transparent bus shelter) to communicate 2 of Nestle most popular ice-cream brands: Boss (Rocky Road) and Nirvana (Choco Fudge)!

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Marketing and Brand Management Why should you invest? MARKETING AND BRAND MANAGEMENT WHY SHOULD YOU INVEST?

whitepaper

May 30, 2019

To answer “why invest” there are several scenarios that we know you will recognise and have probably experienced many times. The purpose of this paper is to detail the benefits and advantages that a brand management system can bring and t...

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Amazon Advertising: The Opportunity & Its Advantages AMAZON ADVERTISING: THE OPPORTUNITY & ITS ADVANTAGES

video

May 30, 2019

80% of advertisers plan to increase their spend on Amazon in 2019 and 15 cents of every dollar spent on advertising is expected to go to Amazon by 2020. In this webinar we look at the opportunities, advantages and considerations when thinking about s...

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What is an Ad Exchange? And How Does it Differ from an Ad Network? WHAT IS AN AD EXCHANGE? AND HOW DOES IT DIFFER FROM AN AD NETWORK?

blog article

May 30, 2019

Publishers partner with supply-side platforms to manage their inventory and get the best value for their ad units. Similarly, advertisers partner with demand-side platforms to help them find the right target audience and run a successful campaign. Bu...

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How Consumers Really Feel About Ad Personalization HOW CONSUMERS REALLY FEEL ABOUT AD PERSONALIZATION

infographic

May 30, 2019

How do you feel about personal data tracking for advertising purposes, and retargeted ads that follow you around the web? In some cases, these can be helpful - offering you a discount for that thing you left in your shopping cart but couldn't qui...

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Facebook Automation - Stop Loss at the FACEBOOK AUTOMATION - STOP LOSS AT THE 'AD LEVEL'

video

May 30, 2019

Getting deeper into the details that matter, madgicx.com developed a new level of automation under the powerful 'Ad-Set Level' released a few months ago. Now comes the era of 'Ad Level' where you can automate your budget spent based o...

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How To Leverage Facebook and Instagram Ads HOW TO LEVERAGE FACEBOOK AND INSTAGRAM ADS

video

May 30, 2019

How to Leverage Facebook and Instagram Ads. In this episode we break down how to leverage ads on Facebook and Instagram to increase your reach, what kinds of ads you should be doing, and how much you should be spending on ads. You have tons of capabi...

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7 Ideas To Improve Google Ads Performance 7 IDEAS TO IMPROVE GOOGLE ADS PERFORMANCE

blog article

May 30, 2019

Running a campaign on Google Ads is not even half the battle won. It is the start to discovering what works and what doesn’t, and what does work needs to be optimized further to drive a winning performance. There are some tried and tested ways ...

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 Make it Memorable: How to Create Thumb-Stopping Content Learn how to create and choose visual content that engages with audiences and aids in brand r MAKE IT MEMORABLE: HOW TO CREATE THUMB-STOPPING CONTENT LEARN HOW TO CREATE AND CHOOSE VISUAL CONTENT THAT ENGAGES WITH AUDIENCES AND AIDS IN BRAND R

whitepaper

May 30, 2019

About the Ebook Digital marketers are faced with some common challenges in creating visuals that improve their brand’s recall with audiences. Greater demands for visuals, creative resource constraints, and never having enough time to make visuals, al...

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 Marketing Automation Is More Than Software MARKETING AUTOMATION IS MORE THAN SOFTWARE

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May 30, 2019

Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in your organization. Read Bulk Up Your Business Case for Marketing A...

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 Marketing automation is a pay-off, not a trade-off, in experience MARKETING AUTOMATION IS A PAY-OFF, NOT A TRADE-OFF, IN EXPERIENCE

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May 30, 2019

Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in your organization. Read Bulk Up Your Business Case for Marketing ...

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How content marketing builds trust and brand loyalty HOW CONTENT MARKETING BUILDS TRUST AND BRAND LOYALTY

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May 29, 2019

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. Here’s how this approach can help you achieve your most ambitious goals. What is your most important marketing channel? Communicato...

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5 Amazingly Effective Facebook Ads Tips to Apply to Local Businesses 5 AMAZINGLY EFFECTIVE FACEBOOK ADS TIPS TO APPLY TO LOCAL BUSINESSES

blog article

May 29, 2019

You all learn that Facebook is one of the advertising platforms that provide a number of astounding ways for the businesses for reaching out to target audiences, engage with them in a meaningful manner, and build a brand online. Although there are co...

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3 Ways to Combine Display Ads and Video Ads for Brand Awareness 3 WAYS TO COMBINE DISPLAY ADS AND VIDEO ADS FOR BRAND AWARENESS

blog article

May 29, 2019

It’s no longer enough to market on each channel completely separately from each other. The best marketers in 2019 create omnichannel journeys that implement everything from display, search, video, to chat, email and even calls. One of the easie...

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Media: New approaches to advertising MEDIA: NEW APPROACHES TO ADVERTISING

video

May 29, 2019

If you are offering a quality service or product, but not many people know about it, are you really making a difference in your sector? Probably not! Making a name is everything in the world of business, and that is why the advertising industry is so...

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Google Adwords 101: The Complete Google Shopping Ads Guide For 2019 GOOGLE ADWORDS 101: THE COMPLETE GOOGLE SHOPPING ADS GUIDE FOR 2019

blog article

May 28, 2019

Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your products at the very top of Google’s search engine results allows retailers to insert th...

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Looking for a 10? How to improve your Google Ads Quality Score to (near) perfect levels LOOKING FOR A 10? HOW TO IMPROVE YOUR GOOGLE ADS QUALITY SCORE TO (NEAR) PERFECT LEVELS

blog article

May 28, 2019

So, after a perfect 10? Well, aren’t we all? And while I can’t promise that if you follow the steps below you will achieve 10/10 Quality Scores on your Google Ads campaigns, I can promise that’ll it will get you very close, reducing...

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WhatsApp Ads : The Change You WHATSAPP ADS : THE CHANGE YOU'VE BEEN DREADING HAS BEEN CONFIRMED

video

May 28, 2019

Despite a seemingly never-ending trail of blunders, glitches, and privacy breaches at Facebook, people still trust WhatsApp. However, as revealed recently, Facebook has finally decided to monetize WhatsApp. Allegedly, they will launch a dedicated opt...

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Search Ads: How to Optimize Keywords? SEARCH ADS: HOW TO OPTIMIZE KEYWORDS?

video

May 27, 2019

How to get the right keywords for my Apple Search Ads campaigns? Apple Search Ads is one of the best-paid user acquisition methods. Optimizing keywords can really make or break an entire campaign. So how to optimize keywords for Apple Search Ads?

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How to Set up Advertising Account on Facebook HOW TO SET UP ADVERTISING ACCOUNT ON FACEBOOK

video

May 27, 2019

How to Set up Advertising Account on Facebook. If you just starting with your advertising you must set up your advertising account first. I will teach you how to do it in this video.

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Why You Need to Add Paid Search to Your Digital Advertising Strategy WHY YOU NEED TO ADD PAID SEARCH TO YOUR DIGITAL ADVERTISING STRATEGY

blog article

May 26, 2019

Your digital advertising strategy is likely composed of a multitude of different channels through which you market your products and services. Organic traffic is always great, but it's not the only means to driving traffic and boosting engagement...

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creative ideas for facebook advertises CREATIVE IDEAS FOR FACEBOOK ADVERTISES

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May 25, 2019

There are several variables to successful Facebook advertising. You can change and test budgets, bids, audiences, creative, creative placement, formats, copy and more. Identifying the most important variable for the success of your Facebook campaigns...

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What Are Display Ads? The Basics of Display Advertising You Need to Know WHAT ARE DISPLAY ADS? THE BASICS OF DISPLAY ADVERTISING YOU NEED TO KNOW

blog article

May 24, 2019

Advertising spreads brand awareness. Digital advertising spreads brand awareness across the internet and on all the top social sites. And, with over 56.1 percent of the world's population on the internet and 45 percent on social media, that's...

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Boosting the Effectiveness of Your Ads with Twitter’s Ad Transparency Tools BOOSTING THE EFFECTIVENESS OF YOUR ADS WITH TWITTER’S AD TRANSPARENCY TOOLS

blog article

May 24, 2019

The pairing of social media and politics is anything but new, but the former has mostly been where people go to stay connected, updated, and entertained. Over the last few years, social media has become increasingly political. Surveys indicate social...

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Why It Pays To Use Electronic Signature WHY IT PAYS TO USE ELECTRONIC SIGNATURE

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May 24, 2019

Every day, all over the world, businesses and individuals are forgoing paper and signing important business and personal documents online. From signing a vendor contract, to signing a home mortgage, and everything in between. This white paper gives a...

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7 Smart Ways to Fuel Business Growth 7 SMART WAYS TO FUEL BUSINESS GROWTH

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May 24, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: • Building trust with customers • Transforming customer experience • Identi...

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A MARKETER’S GUIDE TO LINKEDIN ADVERTISING A MARKETER’S GUIDE TO LINKEDIN ADVERTISING

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May 23, 2019

LinkedIn has a powerful ads platform – the detailed information members submit about themselves offers unparalleled targeting power. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Go...

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HOW DOES GOOGLE ADS WORK? HOW DOES GOOGLE ADS WORK?

blog article

May 23, 2019

Time, energy, and resources are all valuable aspects of business that no one wants to waste. For online advertising, Google Ads provides a significant return on investment to many marketers interested in saving their resources. Google Ads is a form o...

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Facebook Ads Dynamic Creative For Image Ads Tutorial FACEBOOK ADS DYNAMIC CREATIVE FOR IMAGE ADS TUTORIAL

video

May 23, 2019

Check out our Facebook Ads Dynamic Creative for Image Ads tutorial. We cover dynamic creative Facebook Ads and dynamic creative optimization and reporting, so you can learn everything you need to know about creating these types of ads for your Facebo...

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 Take your Marketing Ops to the Next Level and Transform Your Career TAKE YOUR MARKETING OPS TO THE NEXT LEVEL AND TRANSFORM YOUR CAREER

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May 23, 2019

Now more than ever, enterprise marketing departments are under immense pressure to do more in less time. This pressure has triggered an evolution in the function of marketing operations teams. The expectation is that ops teams will not only facilitat...

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 3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

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May 23, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. ...

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DIGITAL AD TESTING ONE-PAGE CHECKLIST DIGITAL AD TESTING ONE-PAGE CHECKLIST

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May 22, 2019

The IAB Guide to Designing Digital Ad Impact Studies has been written to provide guidance on measuring digital advertising that will add confidence and precision to marketing investment decisions. Controlled experiments represent the most effective w...

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Personal branding in the digital age PERSONAL BRANDING IN THE DIGITAL AGE

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May 22, 2019

What does it take to thrive in the digital age as a professional, expert or business owner? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: Why are some people constant...

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Display Advertising Trends – Europe 2019 DISPLAY ADVERTISING TRENDS – EUROPE 2019

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May 22, 2019

Display advertising continues to thrive across the European continent. Total ad spend across the UK, Spain, Italy, Germany, and France 2019 is predicted to be 14.7% greater than in 2018, reaching $17.3 billion. However, too many marketers struggle wi...

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7 Secrets for Writing Best Pay Per Click Advertising Headlines 7 SECRETS FOR WRITING BEST PAY PER CLICK ADVERTISING HEADLINES

blog article

May 22, 2019

In the world of Digital Marketing when you are using Pay Per Click Advertising, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the next ad. So how do you get your prospective customers to pay attent...

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For Advertising Success, Awareness Leads the Way FOR ADVERTISING SUCCESS, AWARENESS LEADS THE WAY

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May 22, 2019

An estimated whopping $300B+ digital dollars will be invested in advertising globally in 2019. Top industries that drive this spend are retail, auto, and financial services. There is no dearth of trust in the capability of digital advertising investm...

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GOOGLE ADS FOR LOCAL BUSINESSES TUTORIAL 2019 GOOGLE ADS FOR LOCAL BUSINESSES TUTORIAL 2019

video

May 22, 2019

Check out our Google Ads Tutorial for Local Businesses. Our Google AdWords Tutorial for small, local businesses will help you get started with your campaigns so you can start driving leads and phone calls. We cover Google Ads for Service Businesses t...

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How To Write Facebook Ads That ACTUALLY Convert HOW TO WRITE FACEBOOK ADS THAT ACTUALLY CONVERT

video

May 22, 2019

Facebook ads: that's the topic of conversation in this video today. But not in the same way as all of the dozens of videos out there that exist. You can find plenty of resources that do the whole 'start to finish' routine. But not many wh...

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The Only Guide You Need on Responsive Search Ads THE ONLY GUIDE YOU NEED ON RESPONSIVE SEARCH ADS

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May 22, 2019

Want to come up with 43,680 variations of ad copies? Ever heard of Google’s Responsive Search Ads? Want to know what it is all about? Have you been working hard day and night to come up with variations for ad copies? Well, you don’t need ...

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You Want Your Facebook Ads to Perform Better, Right? YOU WANT YOUR FACEBOOK ADS TO PERFORM BETTER, RIGHT?

video

May 22, 2019

What’s up with Facebook Relevance Ad Scores? Did you even know that Facebook rates your ads? Old Way of Scoring Ads: Rated on a scale of 1 to 10 on relevance to your audience. Low scoring ads can still perform well, but they can be improved for...

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Big Data: Shaping the Future of the Media Advertising Industry BIG DATA: SHAPING THE FUTURE OF THE MEDIA ADVERTISING INDUSTRY

blog article

May 21, 2019

Over the past number of years, there has been an increased focus on data-driven digitalization with big data technologies expected to reach $57 billion by 2020. Its effects can be realized across every industry including the media industry specifical...

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Social Media Advertising Getting Costly? Learn How to Lower Your Costs SOCIAL MEDIA ADVERTISING GETTING COSTLY? LEARN HOW TO LOWER YOUR COSTS

blog article

May 21, 2019

Most businesses are blown away by how easy it is to go through budgets for social media advertising. This could be a nightmare to deal with. Well at least in your case, that shouldn’t be the case. In this article we share four of the best ways ...

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Discover Microsoft Advertising for agencies and SMBs DISCOVER MICROSOFT ADVERTISING FOR AGENCIES AND SMBS

blog article

May 21, 2019

At Microsoft Advertising, we believe in empowering every marketer on the planet to achieve more and we realise that our success depends on the success of our partners. In light of the recent transition of Bing Ads into the wider Microsoft Advertising...

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52 In-App Advertising Statistics You Should Know 52 IN-APP ADVERTISING STATISTICS YOU SHOULD KNOW

blog article

May 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Total time spent on mobile devices per day: 215 minutes, or three hours and...

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How to Boost Event Attendance with Facebook Ads HOW TO BOOST EVENT ATTENDANCE WITH FACEBOOK ADS

blog article

May 21, 2019

Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bri...

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High Resolution P2.5 poster for Advertising HIGH RESOLUTION P2.5 POSTER FOR ADVERTISING

video

May 21, 2019

The poster can be widely used in shopping malls, airports, hotels, restaurants, banks and various rental activities. If you are looking for such a product, our P2.5 poster screen will be a good choice.

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Beyond the screen: how immersive experiences will change gaming BEYOND THE SCREEN: HOW IMMERSIVE EXPERIENCES WILL CHANGE GAMING

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segm...

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Long Tail Keywords For Google Ads and SEO LONG TAIL KEYWORDS FOR GOOGLE ADS AND SEO

video

May 20, 2019

If you are looking for a Long Tail Keywords tutorial, including Long Tail Keyword Tools, Examples, and Ideas for Google Ads, this is the perfect video for you. We start by going over exactly what Long-Tail Keywords are and how you can find them with ...

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Programmatic Media 101 PROGRAMMATIC MEDIA 101

blog article

May 20, 2019

In a supersaturated ad marketplace, it is now more important than ever for advertisers to make sure that they’re reaching the correct people. This is where Programmatic Media Buying comes into play. Formerly an obscure buzz word used by large d...

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Snapchat 2019: Why simplicity is the way forward for the social media platform SNAPCHAT 2019: WHY SIMPLICITY IS THE WAY FORWARD FOR THE SOCIAL MEDIA PLATFORM

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media p...

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HOW TO EFFECTIVELY USE FACEBOOK ADS IN 2019 HOW TO EFFECTIVELY USE FACEBOOK ADS IN 2019

video

May 20, 2019

In this video, Mr. Dominic from Djemtech Systems Revealed the 3 must have and must do when running a facebook ads campaign for your business or for your clients as well. Check out the video and see what it takes to effectively use facebook ads in 201...

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How To Create Instagram Video Ads HOW TO CREATE INSTAGRAM VIDEO ADS

video

May 20, 2019

In this video, I’ll go over how to create Instagram video ads from the creative to Ads Manager, as well as a few examples of ads that I thought were really well done. There are 6 main types of videos that you can consider for your Instagram vid...

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Got Mazoon? Exploring Oman’s first dairy brand GOT MAZOON? EXPLORING OMAN’S FIRST DAIRY BRAND

blog article

May 19, 2019

Mazoon Dairy is Oman’s first vertically integrated dairy company. We collaborated with Mazoon to position the brand as a disruptive challenger to the market, developing a clean, modern identity as well as robust employee engagement initiatives....

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YouTube Advertising in 2019 for Beginners YOUTUBE ADVERTISING IN 2019 FOR BEGINNERS

infographic

May 19, 2019

The infographic starts with some very important data points on why you should advertise on YouTube. The low cost of advertising on YouTube is an attractive proposition for small businesses. According to the report, a typical video ad costs between $0...

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How To Find Competitors’ Facebook Ads? HOW TO FIND COMPETITORS’ FACEBOOK ADS?

blog article

May 18, 2019

Do you want to find a competitor’s Facebook ads? I am sure, you thought about it. In fact, when we are doing marketing advertising strategy for Facebook products, the most important thing is to evaluate competitors’ ads. Although it takes...

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THE EMOTIONAL POWER OF PURPOSE IN ADVERTISING THE EMOTIONAL POWER OF PURPOSE IN ADVERTISING

whitepaper

May 17, 2019

Many businesses and brands have realized that consumers, employees and investors are interested in more than just functional benefits and the bottom line. They increasingly expect businesses to behave more ethically, promote wellbeing in society in t...

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Beyond Advertising BEYOND ADVERTISING

whitepaper

May 17, 2019

According to the Interactive Advertising Bureau, U.S. digital ad revenue grew by more than 20% last year, to $72.5 billion. Facebook and Google together accounted for the vast majority of that growth. In response, publishers have layered more adverti...

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Ads vs. information in the age of consumer cynicism ADS VS. INFORMATION IN THE AGE OF CONSUMER CYNICISM

infographic

May 17, 2019

From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. In fact, research from Accenture indicates tha...

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5 Things You Need to Know About Discovery Ads 5 THINGS YOU NEED TO KNOW ABOUT DISCOVERY ADS

blog article

May 17, 2019

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads I...

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Your First Google Ads Campaign: Everything You Should Know YOUR FIRST GOOGLE ADS CAMPAIGN: EVERYTHING YOU SHOULD KNOW

blog article

May 17, 2019

Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can p...

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Amazon Ads vs. Google Ads: Where Should You Advertise? AMAZON ADS VS. GOOGLE ADS: WHERE SHOULD YOU ADVERTISE?

infographic

May 16, 2019

Amazon and Google. They’re behemoths in their industries (ecommerce and search), but in the past few years, the two have moved closer to becoming direct competitors, especially in the digital advertising market. The competition between the two ...

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Latest trends in advertising LATEST TRENDS IN ADVERTISING

video

May 16, 2019

The shift towards Internet advertising continued in 2018, as marketers pursued consumers on the platforms they use the most. We are approaching a tipping point. According to PwC's Global Entertainment & Media Outlook, marketers will allocate ...

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The Demise Of Advertisement-Driven Media THE DEMISE OF ADVERTISEMENT-DRIVEN MEDIA

whitepaper

May 16, 2019

The story of broadcast media in the early 21st century has been defined by the swift rise of digital platforms and the steady decline of analog channels. In the past few years alone, century-old broadcast stalwarts have been surpassed by rapidly asce...

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How to Advertise on Facebook: The Ultimate 2019 Guide to Facebook Ads HOW TO ADVERTISE ON FACEBOOK: THE ULTIMATE 2019 GUIDE TO FACEBOOK ADS

blog article

May 16, 2019

Facebook advertising is one of the best ways in which you can advertise your business online, and that’s exactly why we created this 2019 guide to Facebook ads. Why advertise on Facebook? How to create a successful Facebook advertising campaign...

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Chiropractors Are Getting Burned by These Facebook Ads CHIROPRACTORS ARE GETTING BURNED BY THESE FACEBOOK ADS

video

May 16, 2019

It makes you mad. It makes us mad. These new patient special ads on Facebook have run their course and the "leads" are usually not worth the cost. So what do you do on Facebook? We recommend having your patients tell your story.

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Small Business Facebook Ads Explained SMALL BUSINESS FACEBOOK ADS EXPLAINED

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May 16, 2019

One Direction Marketing explains how small businesses can optimize their Facebook marketing campaigns.

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11 Red Flags To Look Out For When Working With A PPC Agency 11 RED FLAGS TO LOOK OUT FOR WHEN WORKING WITH A PPC AGENCY

infographic

May 15, 2019

Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with...

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4 Key Differences Between the Google Display Network and Programmatic Advertising 4 KEY DIFFERENCES BETWEEN THE GOOGLE DISPLAY NETWORK AND PROGRAMMATIC ADVERTISING

infographic

May 15, 2019

According to eMarketer, over 60 billion dollars will be spent in display ad spending by 2020. As you sit there scratching your head, wondering if it’s necessary to put in all the extra time and effort into programmatic advertising, take a quick...

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Types of Advertising Appeals & great examples of Top Brands Using Them TYPES OF ADVERTISING APPEALS & GREAT EXAMPLES OF TOP BRANDS USING THEM

video

May 15, 2019

What exactly makes you choose one brand over another?  In this video, we’ll introduce you to various types of advertising appeals, along with examples of how popular brands around the world are using them. What might seem like a simple cho...

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Social Media Advertising For Local Businesses SOCIAL MEDIA ADVERTISING FOR LOCAL BUSINESSES

video

May 15, 2019

No consumer likes to get bombarded with consistent sales messages. You need to invest time in building a relationship with your target audience. That involves engaging with them and getting them to know you, like you and trust you. Let me share some ...

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8 Little-Known AdSense Features that Help Optimize Revenue 8 LITTLE-KNOWN ADSENSE FEATURES THAT HELP OPTIMIZE REVENUE

blog article

May 14, 2019

Google AdSense is the largest and most widely used ad network in the world. It was launched in 2003 and currently has over two million active publishers. In 2013, AdSense publishers earned over $7 Billion in revenue. As these numbers have increased w...

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How to Promote Content with Native Ads and Push Notifications HOW TO PROMOTE CONTENT WITH NATIVE ADS AND PUSH NOTIFICATIONS

blog article

May 14, 2019

With almost 2 billion websites flooding the internet, standing out from the competition and attracting more traffic can become a monumental challenge. News outlets, blogs, and other publishing platforms work endlessly to promote their content and ree...

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How to Promote Your Brand: SEO or PPC? HOW TO PROMOTE YOUR BRAND: SEO OR PPC?

infographic

May 14, 2019

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO and PPC. M...

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Facebook Ad Custom Audiences: Everything You Need To Know FACEBOOK AD CUSTOM AUDIENCES: EVERYTHING YOU NEED TO KNOW

blog article

May 14, 2019

We all agree: Facebook Custom Audiences are one of – if not the most –essential tools for successful Facebook advertising campaigns. There’s been a lot of changes to custom audiences since Facebook rolled them out in 2013, that&rsqu...

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Product Placement Smarter Advertising PRODUCT PLACEMENT SMARTER ADVERTISING

video

May 14, 2019

Years and years of direct advertising and sales pitches have deterred viewers away from anything labelled as “Ad.” In the skip-Ad era, marketers have come up with non-traditional ways of promoting products and brands. Ways that viewers wi...

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TalkingSense Episode 1 TALKINGSENSE EPISODE 1

video

May 13, 2019

In this episode of TalkingSense we’re talking some sense with Craig Rosenberg, Chief Analyst and Co-founder of TOPO. We’ll go behind the scenes of the building of TOPO as well as get the CliffsNotes version of their recent ABM study.

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Pinterest Ad Targeting Options: The Comprehensive Guide PINTEREST AD TARGETING OPTIONS: THE COMPREHENSIVE GUIDE

infographic

May 13, 2019

Want to advertise on the platform that averages 250 million users every month? With 1.5 million businesses and 175 billion pins this year, Pinterest is one of the leaders when it comes to inspirational storytelling. Pinterest gives brands and busines...

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Leveraging Instagram Videos To Improve Brand Recognition LEVERAGING INSTAGRAM VIDEOS TO IMPROVE BRAND RECOGNITION

blog article

May 13, 2019

Instagram is one of the giants of the internet world. There are over 800 million active users who share almost 100 million posts every day. This makes it an effective platform to leverage if you want your brand to reach a wide audience. However, shar...

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The Truth About Facebook Advertising and why is Facebook advertising expensive. THE TRUTH ABOUT FACEBOOK ADVERTISING AND WHY IS FACEBOOK ADVERTISING EXPENSIVE.

video

May 13, 2019

In This Video We Will Discuss The Truth About Facebook advertising and how to use our facebook advertising tool.

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Master the Basics of Instagram Ads with This Simple Overview MASTER THE BASICS OF INSTAGRAM ADS WITH THIS SIMPLE OVERVIEW

infographic

May 11, 2019

There are now more than 700 million users on Instagram. And if you want the ads for your small business to reach them, you should know what it will cost you. Did you know that Sunday evenings are the most expensive time to buy ads on Instagram?

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Ad Quality: The Other Side of the Fence AD QUALITY: THE OTHER SIDE OF THE FENCE

blog article

May 10, 2019

One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. However, on the flip side there is a...

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LinkedIn Advertising Vs Facebook Advertising LINKEDIN ADVERTISING VS FACEBOOK ADVERTISING

blog article

May 10, 2019

When it comes to social media advertising, Facebook has been a long-established leader in this domain. Until recently, if LinkedIn advertising was to go head-to-head with Facebook advertising it wouldn’t much of a fight! But now it’s time...

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Setting Up Your Ads Manager Account SETTING UP YOUR ADS MANAGER ACCOUNT

video

May 09, 2019

Are you looking to grow your business by running targeted ad campaigns on Facebook? Before you make those meaningful connections with potential clients, you’ll need to create an account on Facebook Ads Manager.

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Can Social Media Influencers Work in Traditional Advertising? CAN SOCIAL MEDIA INFLUENCERS WORK IN TRADITIONAL ADVERTISING?

video

May 09, 2019

Experts in social media marketing explain how businesses can successfully incorporate social media influencers into traditional advertising and marketing efforts.

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How to Use Google AdWords HOW TO USE GOOGLE ADWORDS

infographic

May 08, 2019

In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If...

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6 Facebook Ad Strategies for Growing Your Restaurant Business 6 FACEBOOK AD STRATEGIES FOR GROWING YOUR RESTAURANT BUSINESS

blog article

May 08, 2019

After pointlessly wiping the empty tables of your restaurant for the third time in a row, you sigh and stare longingly at the pizzeria across the street where hungry foodies queue on the sidewalk for a taste of balsamic onion and soppressata pizza. T...

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Understanding In-App Advertising Fraud UNDERSTANDING IN-APP ADVERTISING FRAUD

whitepaper

May 08, 2019

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of mobile us...

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Google Is Quietly Testing Product Ads on YouTube GOOGLE IS QUIETLY TESTING PRODUCT ADS ON YOUTUBE

blog article

May 08, 2019

Google appears to be exploring advertising options that can support its direct-to-customer commerce initiatives. The search engine giant is reported to be testing a new feature specifically for YouTube that will display product recommendations and pr...

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Facebook Advertising Fundamentals FACEBOOK ADVERTISING FUNDAMENTALS

video

May 08, 2019

Learn the unknown unknown about Facebook advertising from Facebook Blueprint Certified Professional & agency practitioner. Your competitor is probably doing better than you with Facebook advertising because they understand certain things you don&...

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10 Social Media Advertising tips for Content Marketers 10 SOCIAL MEDIA ADVERTISING TIPS FOR CONTENT MARKETERS

infographic

May 08, 2019

“Does content marketing work?” is a question that the following statistics and industry updates will answer. Statista states as of January, 2019, 4.4 billion people were active internet users and 3.5 billion were social media users. China...

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26 Reasons to Advertise on Facebook 26 REASONS TO ADVERTISE ON FACEBOOK

blog article

May 07, 2019

As you’re planning to launch your first social media advertising campaign, you might be considering your choice of platforms. There’s so many to choose from, Instagram, Snapchat, YouTube, and Pinterest—which one should you pick? If ...

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Everything About Facebook Link Ads: Best Practices, Ad Specs & More EVERYTHING ABOUT FACEBOOK LINK ADS: BEST PRACTICES, AD SPECS & MORE

blog article

May 07, 2019

Facebook link ads are a potentially cost-effective option for businesses looking to increase conversions. With nearly 1.5 billion daily users and $13.5 billion in advertising revenue reported in Q3 of 2018, Facebook offers an unparalleled advertising...

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IAB internet advertising revenue report IAB INTERNET ADVERTISING REVENUE REPORT

whitepaper

May 07, 2019

Commissioned by the IAB and conducted by PricewaterhouseCoopers LLP on an ongoing basis, with results released quarterly, the “IAB internet advertising revenue report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. Thi...

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How to Set Up a Lead Campaign on Google Ads HOW TO SET UP A LEAD CAMPAIGN ON GOOGLE ADS

blog article

May 07, 2019

In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps. Google search ads absorbed as much as 25% of high-commercial-intent desktop clicks and 55% of mobile clicks just from 2015 to 2017. And that tr...

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6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 6 FACEBOOK ADS TOOLS AND STRATEGIES TO BEAT YOUR COMPETITION IN 2019

video

May 06, 2019

6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 Have you found that Facebook ads are just getting more expensive year every year? It's going to be harder for you to compete with your competition? Today, I'm going to share...

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The Beginner’s Guide to Facebook Messenger Ads THE BEGINNER’S GUIDE TO FACEBOOK MESSENGER ADS

blog article

May 06, 2019

With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage th...

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7 Keys To Advertising Effectiveness 7 KEYS TO ADVERTISING EFFECTIVENESS

blog article

May 06, 2019

We have the tendency to make things more complex than necessary in this business. There are a handful of easily understood and relatable advertising facts of life that set the table for marketing success, such as: What you say and how you say it (cre...

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Bing Ads Is Now Microsoft Advertising and Microsoft Audience Network Updates BING ADS IS NOW MICROSOFT ADVERTISING AND MICROSOFT AUDIENCE NETWORK UPDATES

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May 06, 2019

Microsft has announced that Bing Ads will now be known as Microsoft Advertising. They will be putting all of their advertising under one name of Microsoft Advertising, which will include all of their search advertising and display advertising options...

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THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUYER’S GUIDE THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUYER’S GUIDE

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May 02, 2019

The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the ...

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THE AMAZON ADVERTISING FLYWHEEL STRATEGY GUIDE THE AMAZON ADVERTISING FLYWHEEL STRATEGY GUIDE

whitepaper

May 02, 2019

Advertisers are taking notice and growing their own investments in the platform. eMarketer projects that US advertisers alone spent $7.41 billion in 2018, which is a 122.6 percent increase year over year. That figure would give Amazon a 6.8 percent s...

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What are Google Ad Grants? WHAT ARE GOOGLE AD GRANTS?

infographic

May 02, 2019

The Google Ad Grant program offers $10,000 worth of free advertising to nonprofits The following infographic, courtesy of Elevation, breaks down the basics of what the Google Ad Grant is, how to apply, and how to remain eligible after receiving the g...

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Linking analytics and ads LINKING ANALYTICS AND ADS

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Apr 30, 2019

Gone are the days of the traditional marketing funnel. While the funnel once showed us how a customer would gradually narrow down their product search along the path to purchase, this standard has changed. Or more accurately, there is no standard pat...

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7 Programmatic Advertising Trends Impacting Media Ad Sales 7 PROGRAMMATIC ADVERTISING TRENDS IMPACTING MEDIA AD SALES

blog article

Apr 30, 2019

Programmatic advertising is arguably one of the most important trends in advertising that is requiring a root and branch reformation of every tier of the media industry. According to research from eMarketer more than 82% of U.S. display ad spend will...

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How to use rich media advertising to target the construction industry HOW TO USE RICH MEDIA ADVERTISING TO TARGET THE CONSTRUCTION INDUSTRY

video

Apr 30, 2019

Rich media advertising offers a more enhanced experience to engage your construction audience; whilst the majority of content marketing involves imagery or text, rich media offers the opportunity to incorporate more advanced marketing features such a...

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Five untold approaches to innovation FIVE UNTOLD APPROACHES TO INNOVATION

blog article

Apr 30, 2019

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence th...

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GETTING STARTED WITH AMAZON SPONSORED ADS GETTING STARTED WITH AMAZON SPONSORED ADS

whitepaper

Apr 30, 2019

As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t ...

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Facebook Advertising Guidelines You Need to Know! FACEBOOK ADVERTISING GUIDELINES YOU NEED TO KNOW!

blog article

Apr 30, 2019

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before. As a result, you need a solid grasp of what is allowed, as well ...

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Google Shopping Actions: Why You Need to Join Now GOOGLE SHOPPING ACTIONS: WHY YOU NEED TO JOIN NOW

whitepaper

Apr 30, 2019

Are you in search of a way to connect with more consumers and get ahead of your e-commerce competitors? Look no further than Google Shopping Actions. Google’s transactions platform is unlike anything else available to brands and retailers today, and ...

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Microsoft Advertising. Intelligent connections. MICROSOFT ADVERTISING. INTELLIGENT CONNECTIONS.

video

Apr 29, 2019

Connect meaningfully with the people who matter to you. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences that value people. Our advertising solutions are guided by an uncompromising r...

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8 New Google Ads Features that Can Increase Your Conversion Rate 8 NEW GOOGLE ADS FEATURES THAT CAN INCREASE YOUR CONVERSION RATE

blog article

Apr 29, 2019

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords. If you’ve run successful pay per click ads along with Google’s...

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How to Get the Most Out of Your Video Advertising Vehicles HOW TO GET THE MOST OUT OF YOUR VIDEO ADVERTISING VEHICLES

blog article

Apr 27, 2019

For many Concord, NH businesses, video advertising vehicles are the largest investment in their marketing budget for the year. If you have already committed to using video advertising vehicles this year, you want to make sure that you are getting the...

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why your Facebook Ads are not taking off WHY YOUR FACEBOOK ADS ARE NOT TAKING OFF

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Apr 26, 2019

My Facebook Ads don't work! Social media It's useless! Our Digital Marketing strategy sucks! There´s no ROI in Social media Ads! How many times have you heard this? or How many times have YOU said that? Chances are more than you wanted!...

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PPC Remarketing Tips That Will Improve Your Campaigns PPC REMARKETING TIPS THAT WILL IMPROVE YOUR CAMPAIGNS

infographic

Apr 26, 2019

Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit yo...

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How to Advertise a Grand Opening for Your Store HOW TO ADVERTISE A GRAND OPENING FOR YOUR STORE

blog article

Apr 26, 2019

Starting a new business can be a fun endeavor, but it’s certainly plenty of work as well. From securing funding, to writing business plans, to applying for licenses, opening your own store takes a lot out of you. One of the best ways to make su...

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Why is Email Advertising Not for you? WHY IS EMAIL ADVERTISING NOT FOR YOU?

video

Apr 25, 2019

Believe it or not, email advertising is not for every business when it comes to customer acquisition. Watch this video to learn if email marketing is for you. Do you have questions or want to learn more?

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A Look Back at 25 Years of Digital Advertising A LOOK BACK AT 25 YEARS OF DIGITAL ADVERTISING

infographic

Apr 25, 2019

One of the ironies of growing up in an era of digital marketing is that it’s easy to take previous innovations for granted. We get so immersed in new things emerging in the here and now, whether that’s Tik Tok, smart speakers or Artificia...

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Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campai VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPAI

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks o...

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 Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campa VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPA

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of...

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 Your Ultimate Guide to Advanced Amazon Advertising YOUR ULTIMATE GUIDE TO ADVANCED AMAZON ADVERTISING

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Apr 25, 2019

Success on Amazon depends on many factors. You need unique products, dynamic pricing, great reviews and quick fulfillment options, just to name a few. But one of the most important factors that will determine your long-term Amazon success is simply b...

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 The Essential Guide to Facebook and Instagram Advertising THE ESSENTIAL GUIDE TO FACEBOOK AND INSTAGRAM ADVERTISING

whitepaper

Apr 25, 2019

Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two o...

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 Everything You Need to Know to Change E-Commerce Software EVERYTHING YOU NEED TO KNOW TO CHANGE E-COMMERCE SOFTWARE

whitepaper

Apr 25, 2019

There are a lot of reasons to consider moving to a new e-commerce software platform. If your current e-commerce software is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Than...

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 7 Best Practices for Selling on E-Commerce Marketplaces 7 BEST PRACTICES FOR SELLING ON E-COMMERCE MARKETPLACES

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Apr 25, 2019

To sell more online, you must have a marketplace presence. Of course, you already know this. What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to ...

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Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campai VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPAI

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of...

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Traditional vs Programmatic Media Buying 2019 TRADITIONAL VS PROGRAMMATIC MEDIA BUYING 2019

infographic

Apr 24, 2019

The following infographic explains and compares traditional online display advertising to programmatic. It tells you the advantages and disadvantages of the two, and gives expert advice for advertisers. Many find programmatic to be a confusing subjec...

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The New Age Of Intelligent Advertising THE NEW AGE OF INTELLIGENT ADVERTISING

infographic

Apr 24, 2019

This infographic will explain how you can attract more potential customers and increase your sales through Intelligent Advertising. Use it conveniently!

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THE DOS AND DON’TS OF FACEBOOK ADVERTISING THE DOS AND DON’TS OF FACEBOOK ADVERTISING

blog article

Apr 24, 2019

Hey fellow entrepreneurs and marketeers! As you well know, facebook is the number 1 platform to advertise online with more than 2.2 billion users per month and more than 1.5 billion logins daily. No matter your industry, you would be missing out on a...

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Crypto Market Ads CRYPTO MARKET ADS

whitepaper

Apr 23, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place. Due free market conditions publishers have healthy competition which inuence them to ...

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Cutting through the internet noise with video advertising CUTTING THROUGH THE INTERNET NOISE WITH VIDEO ADVERTISING

video

Apr 23, 2019

Video advertising has become the preferred form of content among most shoppers. Our solution specialist, Kimmie, explains how you can leverage this highly popular ad format to drive revenue across all of your online display campaigns.

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The No-Nonsense Guide to In-App Advertising THE NO-NONSENSE GUIDE TO IN-APP ADVERTISING

whitepaper

Apr 23, 2019

A clear trend is emerging in the world of smartphones – people want free apps. According to data from Statista, only about 5.8% of the apps downloaded in the Google Play Store are paid for.1 As free app downloads grow, developers want to know t...

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The Importance of Creatives in Facebook Advertising THE IMPORTANCE OF CREATIVES IN FACEBOOK ADVERTISING

whitepaper

Apr 23, 2019

In the last few years Facebook has introduced a range of machine learning technologies that have greatly simplified user acquisition for marketers. And while most of the processes (targeting settings, bidding, budgeting, etc.) have become entirely au...

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Account Based Display Advertising in an ABM World ACCOUNT BASED DISPLAY ADVERTISING IN AN ABM WORLD

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Apr 23, 2019

B2B buyers consume content through an average of 6 channels when making a purchase decision and two-thirds leave that process frustrated because marketers make it unnecessarily difficult for them to truly research and learn. Display Advertising is a ...

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The 3 Phases of Advertising You May Be Missing THE 3 PHASES OF ADVERTISING YOU MAY BE MISSING

blog article

Apr 23, 2019

There are 3 phases of advertising: Awareness, Consideration, and Conversion. Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is...

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Four Things We Learned about Mobile Video Advertising Spending FOUR THINGS WE LEARNED ABOUT MOBILE VIDEO ADVERTISING SPENDING

blog article

Apr 23, 2019

eMarketer recently released a report on the mobile video ad landscape. Breaking Down Mobile Video Ad Spending that took a look at the state of play in the United States – the home of many of the biggest players in the ad tech world. But what ar...

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Lululemon Case Study LULULEMON CASE STUDY

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Apr 23, 2019

Lululemon has a passion for connection. Their athletic apparel stores function as community hubs, connecting people who want to live mindful lives. As a core brand value, connection is also an important aspect of Lululemon’s company culture, but an i...

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How to Engage Remote Teams at an All-Hands Meeting HOW TO ENGAGE REMOTE TEAMS AT AN ALL-HANDS MEETING

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Apr 23, 2019

Internal comms professionals face a unique challenge to get employees in sync and moving in the same direction. It's no easy feat — especially in an increasingly global workforce and the rise in remote work. Download our guide to learn how live strea...

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How To Break Into Podcast Advertising HOW TO BREAK INTO PODCAST ADVERTISING

blog article

Apr 22, 2019

Megaphone’s manager of copywriting Emily Cooper (pictured) offers up a crash course for advertisers in the latest blog posted to Medium. Cooper correctly points out that podcast hosts and their listeners share an intimate bond and anything that...

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The 5 Mistakes You’re Making in Your Google Ad Copy THE 5 MISTAKES YOU’RE MAKING IN YOUR GOOGLE AD COPY

blog article

Apr 22, 2019

We all make mistakes from time to time. It happens. We’re only human. With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some tech...

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The Ultimate PIM Buyer THE ULTIMATE PIM BUYER'S GUIDE 2019

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Apr 22, 2019

How to choose the right PIM solution? There are many different Product Information Management (PIM) platforms available. At first glance, many seem alike. However, there are big differences in the platforms, functionality, features and benefits. Down...

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AI AND THE FUTURE OF TELEVISION ADVERTISING AI AND THE FUTURE OF TELEVISION ADVERTISING

whitepaper

Apr 18, 2019

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companie...

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Brand Matters: On meaningful communication BRAND MATTERS: ON MEANINGFUL COMMUNICATION

video

Apr 18, 2019

Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, including brand strategy, design, naming, communication, experience, and more.

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Marketing KPIs: 5 Key Facebook Advertising Metrics MARKETING KPIS: 5 KEY FACEBOOK ADVERTISING METRICS

blog article

Apr 18, 2019

Bright-eyed, bushy-tailed, and wet behind the ears—it’s easy to place more emphasis on one Key Performance Indicator (KPI) during your first Facebook advertising campaign.The KPI that gets all of the attention is usually the one directly ...

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How Blogging Can Help with Advertising in Your Local Community HOW BLOGGING CAN HELP WITH ADVERTISING IN YOUR LOCAL COMMUNITY

blog article

Apr 18, 2019

You may not know this but blogging is a key tool to search engine optimization and getting your company name out there. It can also be as important when advertising in your local community. It gets information out there to share with potential client...

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5 Ways to Cut Your Cost per Lead on Facebook Ads 5 WAYS TO CUT YOUR COST PER LEAD ON FACEBOOK ADS

blog article

Apr 18, 2019

It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads. This, in turn, ...

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In-house Advertising: How to Make the Shift Like a Pro IN-HOUSE ADVERTISING: HOW TO MAKE THE SHIFT LIKE A PRO

blog article

Apr 18, 2019

Brands have traditionally relied on external agencies to manage their entire advertising activities, and up until recently this has completely made sense. But nowadays digital advertising is more targeted and data-driven, and the most important lever...

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Current State of Mobile Ad Fraud Detection and Prevention CURRENT STATE OF MOBILE AD FRAUD DETECTION AND PREVENTION

blog article

Apr 18, 2019

Further complicating matters is the growing size and sophistication of mobile ad fraud. Invalid traffic and click spam remain pervasive, and fraudsters are also getting smarter and harder to root out. The ad fraud scheme exposed by BuzzFeed in Octobe...

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The Waste in Advertising: Stats and Solutions of Misattribution: THE WASTE IN ADVERTISING: STATS AND SOLUTIONS OF MISATTRIBUTION:

whitepaper

Apr 18, 2019

Bombarded with irrelevant or repetitive promotions, consumers respond with banner blindness, shorter attention spans, and the growing use of ad blockers. More than 56 percent of ad impressions are never seen by consumers, and an estimated 60 percent ...

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Marketing Evolution Dictionary: MARKETING EVOLUTION DICTIONARY:

whitepaper

Apr 18, 2019

The marketing industry is full of complex concepts, terminology, and acronyms. And when you just want to get your work done, you can’t pause to search for different terms so you can understand what you need to do. This comprehensive dictionary was de...

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IAB Video Advertising Spend Report IAB VIDEO ADVERTISING SPEND REPORT

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Apr 17, 2019

IAB is committed to reporting and analyzing how the DTC Brand Economy is impacting the industry overall—from innovations to go-to-market strategies, from product delivery to ad delivery, from customer acquisition to audience targeting and optim...

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How Digital Branding Drives B2B Demand HOW DIGITAL BRANDING DRIVES B2B DEMAND

whitepaper

Apr 17, 2019

You’ve surely asked yourself these questions at one time or another. And rightly so. Most B2B marketers “get” branding but are driven to track the ROI of every marketing expense. And let’s face it: Compared to other tactics, i...

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To Win At Amazon Advertising, You Must Think Like Amazon TO WIN AT AMAZON ADVERTISING, YOU MUST THINK LIKE AMAZON

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Apr 17, 2019

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. To succeed, you must embrace Amazon’s nuances, know th...

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5 Falsehoods That Could Foil Your Facebook Advertising 5 FALSEHOODS THAT COULD FOIL YOUR FACEBOOK ADVERTISING

blog article

Apr 17, 2019

Facebook advertising is one of the most effective ways to grow brand awareness. But before you fire up your ad campaigns, here are five misleading myths you should avoid. Facebook, like cereal, is only one part of a healthy, balanced marketing plan. ...

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What Is ‘America’s GDPR’ & What Does It Mean for Digital Advertising? WHAT IS ‘AMERICA’S GDPR’ & WHAT DOES IT MEAN FOR DIGITAL ADVERTISING?

blog article

Apr 17, 2019

2018 was the monumental year for data protection with the GDPR introducing major changes to data privacy within the EU and EEA. The regulation granted rights for data subjects to ensure ultimate control and transparency over the processing of their p...

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A Brief History of Facebook’s Ad Targeting Restrictions A BRIEF HISTORY OF FACEBOOK’S AD TARGETING RESTRICTIONS

blog article

Apr 17, 2019

Due to a series of data security scandals, Facebook’s ad targeting features have undergone a major overhaul in regard to sourcing and distributing personal information. Here is a history of Facebook’s ad targeting restrictions and the rea...

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Facebook Ads in 2019 What FACEBOOK ADS IN 2019 WHAT'S WORKING NOW!

video

Apr 17, 2019

Learn more about Facebook advertising and how you can manage and create ads on Facebook. The authors will show you how to dig deep within your niche market & yield the most successful FB ads

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How to Be Successful with Digital Truck Advertising HOW TO BE SUCCESSFUL WITH DIGITAL TRUCK ADVERTISING

blog article

Apr 16, 2019

For many businesses in the Portland, ME area, digital truck advertising feels like a big risk. Trying something new for your business can be scary and there is always the fear that it will turn out to be a waste of already limited resources. However,...

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How to Target Friends with Facebook Advertising HOW TO TARGET FRIENDS WITH FACEBOOK ADVERTISING

blog article

Apr 16, 2019

So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where th...

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Is Your Advertising Spend An Investment? Find Out Now! IS YOUR ADVERTISING SPEND AN INVESTMENT? FIND OUT NOW!

blog article

Apr 16, 2019

The moment of truth has arrived. It’s time to find out whether you’re just spending money on advertising, or if it’s an investment for your business. It’s a fact: the difference between these two is enormous. Investing means y...

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Artificial Intelligence Ad Tech Is Disrupting The Online Marketing Process ARTIFICIAL INTELLIGENCE AD TECH IS DISRUPTING THE ONLINE MARKETING PROCESS

blog article

Apr 16, 2019

How we create advertising concepts has also developed over the years thanks to technology. Guided by the insights of big data and studying user behavior, we no longer shout into the void as marketers, we personalize and develop messages for a very sp...

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YouTube Advertising Costs 2019 - How Do YouTube Ad Costs Work YOUTUBE ADVERTISING COSTS 2019 - HOW DO YOUTUBE AD COSTS WORK

video

Apr 16, 2019

check out our video about YouTube advertising costs and how they work. the budget you set for your YouTube ads will tell you how much your YouTube advertising will cost over the course of your campaign. YouTube advertising cost how much do YouTube ad...

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How to Pick the Right Advertising Channels for Your Lead Gen Business HOW TO PICK THE RIGHT ADVERTISING CHANNELS FOR YOUR LEAD GEN BUSINESS

blog article

Apr 16, 2019

Lead generation is exhausting, especially because you typically need to have funnels and landing pages and strategies in place to catch new users as they need you. This can be one of the most essential parts of running a business, but also one of the...

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YouTube Advertising Targeting Options Explained YOUTUBE ADVERTISING TARGETING OPTIONS EXPLAINED

video

Apr 16, 2019

in this video eric siu and ramsey elhadry from single grain marketing agency show you how to win with audience targeting in youtube advertising. Youtube video advertising formats explained - different types of youtube ads.

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Facebook Ads Split Testing in 2019 FACEBOOK ADS SPLIT TESTING IN 2019

blog article

Apr 16, 2019

The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Fac...

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