RESOURCES

blog article

Jan 17, 2019

Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a better version of the ingredients’ former selves. Sounds almost exactly like what PPC e...

blog article

Jan 17, 2019

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones (mobile, video) and the rise of a new generation of consumers who simply will not ...

blog article

Jan 16, 2019

Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has s...

blog article

Jan 16, 2019

It’s the era of e-commerce. Retailers like Amazon, Target, and Walmart are now not only major online shopping destinations. They are also powerful advertising platforms. There are more opportunities than ever for advertisers to connect with con...

blog article

Jan 15, 2019

I can't wait for the Facebook Virtual Ads Summit on Jan. 24 not only because it's hosted by my company MobileMonkey, but because it's a major meeting of the social media minds.  We've got some of the brightest Facebook marketers ...

blog article

Jan 15, 2019

There is no question that advertising is the key to the success of any business large or small, new or old. Without advertising and marketing practices a company simply cannot succeed or last long. To ensure long and lasting success, a business must ...

blog article

Jan 15, 2019

Take a look at some of the tools that we use for our own marketing efforts here at Thomas, and see how you can incorporate them into your industrial marketing. One of our personal favorites, Canva is a design tool that can help you create professiona...

blog article

Jan 14, 2019

One of the most important factors in running a successful business is advertising. In this day-and-age advertising is primarily done through social media. You’ve got Twitter, Facebook, and LinkedIn, but the biggest player to this day is Instagr...

blog article

Jan 14, 2019

According to a prediction by eMarketer, “Advertisers’ increasing spend will push mobile’s share of total media to 47.9% by 2022.” But despite mobile's position as one of the most prevalent mediums in our personal lives, cr...

blog article

Jan 11, 2019

The vast majority of Facebook’s (FB) revenue comes from advertiser spending to promote brands or market products and services on its platforms, which together reach more than 6.0 billion people globally. According to a Facebook update in Octobe...

blog article

Jan 11, 2019

Digital marketing has served as one of the most excellent business tools for a lot of entrepreneurs these days. It not only has harnessed the power of digital and SEO services for marketing but also has helped the small business entrepreneurs in taki...

blog article

Jan 11, 2019

2018 was certainly a record-breaking year in many regards, but most notably in social media. Consumers are spending more time scrolling through social media platforms than ever before. In fact, a report from the Manifest found that 72% of consumers c...

blog article

Jan 11, 2019

The new year is here, and digital marketing is more advanced and innovative than ever before, businesses have to keep up. It is very likely that the strategies you used last year won’t be effective in 2019. But the good news is I have been foll...

video

Jan 10, 2019

When you start a business, you always focus on how to get a group of customers through the door. So, to bring customers, you implement various marketing strategies for your business. Out of all the techniques, digital marketing is the essential servi...

blog article

Jan 10, 2019

Also, advertising spending on newspapers also declined by almost 20 percent to about Bt511 million in December last year. Total advertising expenditures on media increased slightly by 0.8 percent year on year in December last year to about Bt8.9 bill...

blog article

Jan 10, 2019

Even the most amazing product in the history of mankind won’t sell if nobody knows about it. Why do you think so many startups with great ideas still end up failing in the first five years? As a top digital marketing firm, we understand the sim...

blog article

Jan 10, 2019

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, the better they can offer you things they know you want. This is one of the biggest reason...

blog article

Jan 09, 2019

Just before Christmas, the Department for Digital, Culture, Media & Sport published figures showing that the UK creative industries contributed £100bn to the British economy in 2017, growing at twice the rate of the economy since 2010. Adve...

video

Jan 09, 2019

Amazon Product Targeting Ads Campaigns - Amazon has recently rolled out a new PPC feature called Product Targeting which allows advertisers to target customers by ASIN. Although product targeting is still in beta, we've been testing all the new f...

blog article

Jan 09, 2019

The cost of paying for forgiveness can be millions of dollars far more than the cost of the original license.  In Olive v. General Nutrition Centers, one advertiser just learned this the hard way.  GNC’s ad agency hired a model for a ...

whitepaper

Jan 08, 2019

Affiliate Marketing is a booming industry, and it isn’t static every year brings new challenges and regulations. These are imposed by sources such as Google and Facebook, as well as by Advertisers, therefore if you don’t want to miss upco...

blog article

Jan 07, 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of the video above all other visuals for businesses and bra...

blog article

Jan 07, 2019

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets. According to Statistica, in the telecommun...

blog article

Jan 07, 2019

Coupled with this is digital marketing which backs up your advertising message. While advertising and marketing are inexorably intertwined, it is most often marketing that will carry the company’s message through and see it land at its successf...

blog article

Jan 07, 2019

Many of our clients ask us about Facebook advertising. Mostly, they want to know which is the better platform for advertising, Google Ads or Facebook Ads. For some reason, this question has been coming up more and more often lately. Perhaps it’...

blog article

Jan 07, 2019

The social network will see declining growth rates if not an outright downward trajectory this year unless it makes two specific and significant changes. Sure, the total number of daily active users (DAUs) is increasing. But look more closely. The nu...

blog article

Jan 04, 2019

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, co...

blog article

Jan 04, 2019

When people think about the differences between B2C (business-to-consumer) and B2B (business-to-business) advertising, they typically differentiate between the two based on emotions. B2C advertising has been fueled by the notion that consumers are ir...

blog article

Jan 04, 2019

The reason why you may want to use Facebook for marketing is the “reach” factor. With 2.27 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However,...

blog article

Jan 03, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Face...

blog article

Jan 03, 2019

If you think that the social media manager spends all day just reading Tweets and blogs while sipping coffee, think again. This person is responsible for the daily implementation of social media marketing strategy for the company. As part of the comp...

blog article

Jan 03, 2019

Regardless of the type of advertising that you use, understanding your audience is vital to the success of your business. Mobile billboard advertising is an effective model that works best when a campaign hits its target audience at the right time. W...

blog article

Jan 03, 2019

A host of niche ad blockers are helping web surfers trade annoying ads for cats, art, and inspiration. The tools are part of a burgeoning cottage industry of blocking software birthed by popular frustration with disruptive digital ads in recent years...

blog article

Jan 03, 2019

Last week came the news from WirtschaftsWoche that Google intends to make a foray into out-of-home (OOH) advertising in Germany. Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change t...

blog article

Jan 03, 2019

In our industry, the end of the year is a time for R&R, not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time to evaluate and digest our successes as well as our shortcomings, allowing...

blog article

Jan 03, 2019

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry’s center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the in...

blog article

Jan 02, 2019

In general, paid ads can help your nonprofit with your recognition, donations, and events. You can promote valuable content to draw in new leads and position yourself as industry experts. Here are the type of paid ads you can begin using today along ...

blog article

Jan 02, 2019

Humans, the supremely social mammals, are ethical and intellectual sponges. We unconsciously absorb, for good or ill, the influences that surround us. Indeed, the very notion that we might form our own minds is a received idea that would have been qu...

blog article

Jan 02, 2019

Many small businesses are trying to decide on their social media marketing in 2019. Marketing for most small businesses is often not a priority, but it should be. How else will people learn about your product or services? Word of mouth? Well, that mi...

blog article

Jan 02, 2019

Let’s say your competitor has invested a tidy sum creating an awesome YouTube video about its sizzling hot, number-one best-selling product. The video gets tons of views. Good on the competitor. You, not so much. However, what YouTube will let ...

blog article

Jan 02, 2019

Frauds in advertising can be efficiently avoided using the blockchain technology.  Companies who are paying are doing so to engage their prospective customers at least for a few minutes.  They pay for the engaged minutes; however, there are...

blog article

Jan 02, 2019

Let's all agree on one thing: Pitches are a huge effort, for both advertisers and agencies. They take a massive amount of time and resource, so it would be foolish not to make the most of the opportunity they present. And yet, too many advertiser...

blog article

Jan 01, 2019

Emarketing and digital marketing… aren’t those concepts too similar? You simply treat e-marketing as part of your digital marketing campaign, so you don’t pay much attention to what’s better, right? Well, it’s time to s...

blog article

Dec 31, 2018

When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, multiple direct-to-consumer streaming video services and an advertising division that spans tr...

blog article

Dec 29, 2018

Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out cert...

blog article

Dec 29, 2018

For the Indian advertising industry, 2018 has been a year defined by industry whiplash. From the wave of #MeToo hitting the industry hard to Sir Martin Sorrell quitting WPP, the world’s largest marketing communications group, we take a look at ...

blog article

Dec 28, 2018

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Increasing your brand awareness, strengthening customer loyal...

blog article

Dec 28, 2018

Chinese technology brand Huawei has its sights set on Apple and Samsung, as it looks to increase market share by expanding into global markets with its latest high-end smartphone. Following the launch of its flagship devices the P10 and P10 plus at M...

blog article

Dec 28, 2018

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the ...

blog article

Dec 27, 2018

You know the gist when it comes to email marketing but what are these lists, segments, and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented li...

blog article

Dec 27, 2018

Everyone wants to create high-quality ads that are directly relevant to their target audience because it means that they’ll get a lot of clicks and a lot of conversions. Of course, that’s the goal! Actually creating those high-quality ads...

blog article

Dec 26, 2018

Since we launched our Facebook Political Ad Collector project in fall 2017, more than 16,000 people have participated in it. They all agreed to install a browser plug-in that anonymously sent us the ads they see when they browse Facebook. We used tha...

infographic

Dec 22, 2018

Are you considering investing in an Instagram advertising campaign? Need help getting started with the Instagram ads platform? Headway Capital share what you need to know in this infographic. Why use Instagram ads? Different types of ads, Different c...

blog article

Dec 21, 2018

However, for many organizations big and small, the huge range of campaigns and tactics available can be a hindrance just as much as a help. It can be very easy for companies to drown in a sea of likes, shares, and retweets and lose sight of the real ...

blog article

Dec 21, 2018

I make my living writing and editing all manner of content. What follows is a harsh truth that I’ve had to accept: Organic discovery of content is all but dead. I wish it weren’t the case, but it is. That’s not to say content isn&rs...

blog article

Dec 21, 2018

Most of us don’t have the time to always be checking our Google Ads accounts. During my career, I’ve managed a number of accounts. I managed up to 18 at a time and other times I’ve managed just one. This post is for those looking to...

blog article

Dec 21, 2018

It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace and now requires many relationships that extend further than the typi...

blog article

Dec 21, 2018

It just takes one. One billboard, in one city, with a message, can travel the globe in an instant. Remember Deadpool‘s Valentine’s Day magic? 20th Century Fox made a single gag billboard positioning the superhero action flick as a romanti...

blog article

Dec 21, 2018

Advertisers are expected to spend just shy of $30 billion on online video this year an increase of nearly 28 percent year-over-year, according to recent research. It is a whopping number that demonstrates the rapidly growing opportunity to reach targ...

blog article

Dec 21, 2018

Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend 90 percent of their mobile internet time in them. And, according to Google, the number one smartphone a...

blog article

Dec 20, 2018

Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more engagement and conversions. There’s just about a million different ways to s...

blog article

Dec 20, 2018

Netflix’s algorithms are infamous. They entice us to watch new shows, analyze our levels of engagement and, as recently discovered, generate targeted advertising based on our perceived race. At the end of October 2018, subscribers started to no...

blog article

Dec 20, 2018

It’s that wonderful, wonderful time of the year. A time of lists, predictions or reflections. But rather than join the long and eminent list of such contributors, instead I thought I’d make a single suggestion for 2019. “Only one, B...

blog article

Dec 20, 2018

2018 has been a huge year for digital advertising, with H1 2018 showing that the total UK digital advertising market is now worth £6.4bn, up 15 percent year-on-year. Mobile advertising has been a massive contributor to this, as we increasingly ...

blog article

Dec 20, 2018

We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who&rs...

whitepaper

Dec 19, 2018

In the lengthy process of building email lists and rolling out new email marketing campaigns, we often forget about the importance of testing. To create and optimize email campaigns, smart marketers analyze previous email programs and try different a...

blog article

Dec 19, 2018

This year, the App Store turned 10 years old. I'm fortunate to have witnessed the challenges and opportunities of this vibrant ecosystem throughout all these years, first as part of a mobile game studio (Tapulous, acquired by Disney) and then as ...

blog article

Dec 19, 2018

Google Ads certification is an important credential for marketers. It is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work learnin...

blog article

Dec 19, 2018

Netflix produces content, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it’s also heavily invested in advertising, promotion, and market research. How else would it understand ...

blog article

Dec 18, 2018

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122%...

blog article

Dec 17, 2018

Social networks have, to a large extent, defined the way we work and live. Not only do these conversational tools ignite debate and broaden networks, but in a very real sense, they nourish a collective consciousness, an understanding of what it means...

blog article

Dec 17, 2018

Instagram has disrupted the realm of social media in a lot of good ways. It’s changed the way that brands connect with their followers, and, most importantly, the way they advertise with them. The platform currently has more than 1 billion acti...

blog article

Dec 17, 2018

Every day, we are exposed to up to five thousand advertisements. They're everywhere on our phones, televisions, newspapers, radios, emails the list is endless. Many of these adverts pass by our conscious awareness, with endorsements and sublimina...

blog article

Dec 14, 2018

Feeling peaceful, fulfilled, and relaxed as a social media marketer? Not if Facebook has anything to do with it. Oh, and all the Lit and Yaas stickers on Instagram you thought were so magnetic and romancing. Flames. Fake news, full feeds, fast unfoll...

blog article

Dec 13, 2018

As more companies turn to digital marketing, traditional marketing channels have become cheaper and more accessible to businesses of all sizes. Try out these five tactics to combine traditional strategies with digital marketing to increase your reach...

blog article

Dec 13, 2018

The origins of advertising date back in a very distant time. Publicity exists since civilization and commerce origins. This shows that there has always been an obvious need to communicate, and in the beginning, word-of-mouth advertising was the most ...

blog article

Dec 13, 2018

YouTube is the second-largest search engine in the world after Google. Approx. Nine million South Africans are on the platform on a monthly basis. In a previous article, we mentioned that 8 million South Africans are on Facebook every month. That sho...

blog article

Dec 13, 2018

Earlier this year, Procter & Gamble announced it cut its digital advertising budget by $200 million after putting pressure on social media companies to be more transparent when it came to the reach of the ads they were selling. “Transparenc...

blog article

Dec 12, 2018

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers with specific interests and viewing habits, living across North America and Europ...

blog article

Dec 12, 2018

Advertising and customer experience those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. And that’s a big problem. According to ...

blog article

Dec 12, 2018

Do you want to get the most from the holiday season? Have you thought about Facebook Ads, but aren’t 100% sure how to use them? This article gives you real-world, holiday-specific Facebook ad examples from businesses like yours providing inspir...

blog article

Dec 12, 2018

Instagram launched in 2010 and in a matter of the first 24 months it was worth one billion dollars. It was Facebook who forked out the one billion dollars to acquire Instagram in 2012 and six years later it’s the fastest-growing social media pl...

blog article

Dec 11, 2018

Today, e-commerce is the preferred channel of most consumers. Businesses have seen a 15% growth in the industry, with a tenth of total US purchases done online and more than half of in-store purchases influenced by eCommerce sites. Social media apps ...

blog article

Dec 11, 2018

Making your business stand out on Facebook is getting more difficult by the day. With 2 billion users and every brand under the sun paying for Facebook Ads, is there still any point in posting organically? Organic posts still get more community engag...

blog article

Dec 11, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertiser...

whitepaper

Dec 11, 2018

Digital advertisements have some common pricing structures that run across the various types of ads. While ads have different objectives, the prices are often based on the same models. In this section, we are going to take a look at some of these mod...

infographic

Dec 11, 2018

Social media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country’s consumers online? More and more consumers are joining social networks every single da...

blog article

Dec 11, 2018

Facebook today has over 2 billion monthly active users. In South Africa alone approximately 8 million people regularly use the platform to check in on the latest news or to see what their friends and family might be up to. This is one of the main rea...

infographic

Dec 10, 2018

That’s why the targeting options are so crucial. They’re foundational to your ability to deliver creative, specialized ads to the groups of people most likely to become your customers. If that ability is a sandwich, Facebook’s targe...

video

Dec 10, 2018

Watch in this explanation,  in less than 3 mins how to set up and optimize a PPC Campaign to hit only 3% ACoS. And guess what?! You can replicate this PPC Auto Campaign in less than 5 mins! Learn to use Amazon’s Pay Per Click platform beca...

blog article

Dec 10, 2018

THE RISE OF SOCIAL PLATFORMS has brought with it a new kind of celebrity: the digital influencer.
It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in ...

blog article

Dec 09, 2018

For most businesses and organizations, the need to streamline business activities provides the impetus for digital transformation. Sometimes it starts with making sure the customer’s experience is exceptional, and sometimes it begins with ensur...

video

Dec 09, 2018

Do you sell MMA or Boxing gear? Maybe you sell supplements or Instruction online or in person to Boxing and Martial Arts students. Fights with Friends is looking for 3 dedicated sponsors with great products to help them grow their business. This is a...

blog article

Dec 09, 2018

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-c...

blog article

Dec 06, 2018

Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to come together to tackle the root problem of bad ad experiences. Roughly a year later, Google, Facebook, the I...

blog article

Dec 06, 2018

Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising. While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns that maximize on conversion opportunities by combining...

blog article

Dec 06, 2018

Pay Per Click Advertising (PPC) plays a very significant role when it comes to online and digital marketing. It’s one of the most popular marketing objectives today and it requires the advertiser to only pay once someone has clicked on his or h...

infographic

Dec 06, 2018

Advertising on little handheld devices can have a big impact on your organization’s bottom line. Audiences spend much of their time on their smartphones, so it’s essential to put your products or services at their fingertips as often as p...

blog article

Dec 05, 2018

Digital marketing tools are a boon to smaller businesses. E-mail, SMS messaging, social media, SEO work and careful investments in search engine marketing all offer scalability and 24/7 flexibility. For companies with tight budgets, where owners have...

whitepaper

Dec 04, 2018

The platform itself remains free for brands to set up pages for their businesses and enjoy same exposure free of .write but for the wider range of services on offer, ilia now very mu. a 'pay today. offe4ng. That doesn't mean that you need to ...

blog article

Dec 04, 2018

By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising (martechcube). There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connectin...

infographic

Dec 04, 2018

This year’s report, titled “2019 Future Trends in Marketing, Advertising, and Voice Over,” showcases the top trends that Voices.com is predicting for the next 12 months. These predictions are based on findings from Voices.com’...

blog article

Dec 04, 2018

The face of marketing has changed significantly in the past few decades and even more so in the past few years. People are more informed when making purchases, thanks to the overwhelming availability of information online for virtually all products, ...

video

Dec 04, 2018

Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing messages to consumers. Consumers view online advertising as a...

blog article

Dec 03, 2018

Social media advertising offers advertisers an audience bigger than anyone could imagine a generation ago. Facebook and Instagram's more than 2 billion users represent the largest collection of prospective customers in the world (by far). So not ...

blog article

Dec 03, 2018

Facebook advertising is a good place to spend your budget quickly, but if you aren’t following the most recent app advertising best practices, you can easily burn through hundreds even thousands of dollars in just a few minutes. At first, the a...

video

Dec 03, 2018

digital marketing - Lear this video How to advertise your #businesswebsite 2018 tutorials by  digital Rakesh RakeshTechSolutions is one of the Best and Professional #WebDesigning, #Development And Digital Marketing Platform among them with more ...

whitepaper

Dec 03, 2018

Content marketing is important, but it’s not easy. Especially for big businesses that crank out tons of content to fuel their goals. Why? Because even though they have the advantage of lots of resources and healthy budgets, their organizations ...

blog article

Dec 03, 2018

Facebook is often seen as an opportunity for small business. Instead of needing to splash on big ad buys for uncertain results, smaller firms can get ads and marketing messaging in front of the right demographics for small sums and easily track the r...

blog article

Dec 03, 2018

Technology is changing, and when technology changes, businesses have to adapt as well. Only large companies with marketing funds to waste can afford to do massive ad campaigns. It’s far more cost-effective and efficient to think a little bit sm...

blog article

Nov 30, 2018

Marketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry. It’s a polished, media-trained world. Savvy spokespeople tell us precisely noth...

blog article

Nov 30, 2018

Every visitor that you get to your site is an opportunity for conversion. And content marketing is a great conversion tactic. Not only does it help you engage and inform your audience, but it also helps you build strong relationships through relevant...

blog article

Nov 30, 2018

On the streets of San Francisco ground zero for all things online, virtual, and digital tech companies are sneaking out into the “real” world. Apple and Google ads loom over Highway 101 on enormous 14’x48’ sheets of vinyl. Eaz...

blog article

Nov 30, 2018

Online advertising is often seen as an unavoidable “pay to play” process- spend more, make more. That’s exactly what Facebook and Google want you to believe, especially when you take a closer look at the actual effectiveness of Face...

blog article

Nov 30, 2018

Every successful person has to be a big dreamer. We imagine what our future could possibly be, ideal in every respect. Then we work hard every day toward that distinct vision, goal or purpose. However, a goal without a plan is just a wish. By not pre...

blog article

Nov 29, 2018

Putting together a digital marketing strategy for your bank or credit union doesn’t have to be an intimidating prospect, even if you’re brand new to the topic. One of the reasons digital marketing has become such a powerful force is becau...

blog article

Nov 29, 2018

Are you still contemplating whether your brand or business should be on social media and use it as a form of advertising? If you are still not convinced about the power of social media, then maybe some of the points in this article below can help you...

blog article

Nov 29, 2018

When looking for content marketing advice, it’s best to have experienced marketers show you the way.
How about learning content strategies from someone who’s done it successfully for a big name brand?
I recently talked to Ba...

infographic

Nov 28, 2018

We aspire to deliver impact with every impression. Employing proven methods to boost impressions and get clicks, we create lasting engagement with your audience, for your brand. We’re a one-stop online marketing agency in Malaysia that’s ...

blog article

Nov 28, 2018

Promoting lead generation with Facebook Ads is all about giving your prospective customers a conversion possibility which is higher in the sales funnel than an outright purchase. This keeps your conversion rates high, costs low, and relies more on yo...

blog article

Nov 28, 2018

At the beginning of the year, a report stated that the skills shortage is so critical in South Africa that companies were looking elsewhere for the skills that they need. In other words, they were preferring to import skills rather than invest locall...

blog article

Nov 27, 2018

In the 1980s, when the New York-based consumer electronics retailer Crazy Eddie was shouting at late night television viewers that his prices were “insane,” nobody thought of brands as their “friends.” Advertising was loud, br...

infographic

Nov 27, 2018

Social media marketing is the use of social media platforms and websites to promote a product or service. ... Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential e...

blog article

Nov 27, 2018

SEO results can be improved by up to 10 times with a strong content marketing strategy. But while 91 percent of marketers are engaged in content marketing, according to CMI and MarketingProf’s annual benchmark report, only 47 percent have a doc...

blog article

Nov 27, 2018

If Facebook were a physical place, it would probably look like Times Square multiplied hundreds of times. So, how do you capture a user's attention in an environment with so much sensory overload? For many brands, Facebook video marketing is the ...

blog article

Nov 27, 2018

This is a sponsored post written by Atomic Reach. The opinions expressed in this article are the sponsor’s own. Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companie...

blog article

Nov 27, 2018

It is usually folly to indulge in any form of crystal ball-gazing when it comes to the future of mass media and their relationships with the advertising world, but I have, for the past few months, been trying to arrive at what I think are some fairly...

blog article

Nov 26, 2018

Marketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry. It’s a polished, media-trained world. Savvy spokespeople tell us precisely noth...

blog article

Nov 26, 2018

If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers research online prior to visiting a local dealership. With that in mind, it’s imperative to reach shoppers before th...

infographic

Nov 26, 2018

A few years ago, influencers may have seemed like they’d just be a flash in the pan, but the marketing approach is becoming an established technique that only continues to increase among advertisers, according to new research from IZEA’s ...

blog article

Nov 26, 2018

General Data Protection Regulations (GDPR) came into force across Europe on May 29 and have since severely restricted popular forms of digital marketing. However, it has also created new opportunities which may be life-saving for online publishers wh...

blog article

Nov 26, 2018

real friends is a new-generation Social App similar to FB, except it offers security, privacy, and intimacy which are not experienced by FB users. real friends are changing the rules of social media there is no commercial content on the app and it is...

blog article

Nov 23, 2018

Facebook Ads are an outstanding PPC option. You can run targeted campaigns, show them to specific audiences and have your ads appear in a user’s feed even if they’ve never heard of your brand before. Unsurprisingly, this is an enormously ...

infographic

Nov 22, 2018

Digital advertising has much to contend with from consumers’ dwindling attention spans to ad blockers. However, there’s one medium that has survived, no matter what the media industry has thrown at it. What’s that medium you ask? It...

blog article

Nov 22, 2018

Social media is short attention span marketing. It fits well with the attention span of today’s people. In fact, if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Though social media ...

infographic

Nov 21, 2018

Surprising though it is to the many people dazzled by the constant stream of new technology launches, good old radio (meaning that broadcast linear stream of predominantly lives presenter-led audio content) remains in great shape. The facts speak for...

whitepaper

Nov 21, 2018

Email marketing is effective and profitable, with an average ROI of 3,800% that’s a return of $38 for each $1 spent. This applies to any type of business, industry, product, or service. Email campaigns are useful at every stage of the customer ...

whitepaper

Nov 21, 2018

The digital advertising ecosystem isn’t in a great place. While growth in digital is booming, the most essential members of the ecosystem (namely advertisers and publishers) are frustrated and powerless in the face of an increasingly apparent r...

blog article

Nov 21, 2018

A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool available to all advertisers on Monday. Brands that ca...

blog article

Nov 21, 2018

The video is a deeply compelling medium for most individuals. Even if Facebook somewhat overstated its reach, there’s no question that human beings are hardwired to respond more emotionally and viscerally to video than to text. So it’s no...

whitepaper

Nov 21, 2018

Advertisers continue to demand transparency, greater control, access to quality environments and inventory and are developing in-house strategies to achieve these. According to the research, in-house is now the favored advertiser model with nearly 40...

infographic

Nov 21, 2018

The holidays are undoubtedly a fruitful time for many businesses, and with 73% of consumers indicating that they've been influenced by a brand’s social media presence when making a purchase, Animoto recently conducted a new study to gain so...

blog article

Nov 21, 2018

Founded in June 2009, Quora has grown as a platform where individuals and businesses provide value to others through questions and answers. According to the latest statistics from the co-founder, there are 200 million monthly users of this platform. ...

blog article

Nov 20, 2018

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a ...

blog article

Nov 20, 2018

Imagine you're walking down the street and the sole of your much-loved sneaker finally separates. Your sock starts flapping in the wind. "Now I need another pair of sneakers!" you exclaim, and a well-dressed man walks up with a pair in ...

blog article

Nov 20, 2018

If you’ve landed on this article, the chances are you are looking to make money with Facebook ads. And as a business owner, why wouldn’t you be? There are over 2.23 billion monthly active Facebook users keyword being active there. So that...

blog article

Nov 20, 2018

Do you know the email marketing tools that can help you increase your business sales? Every day it’s more usual for brands to decide to break through in the digital environment. Something that requires performing different online activities to ...

whitepaper

Nov 20, 2018

LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital marketing campaigns that drive traffic, leads, and sales. Our agency has helped small businesses implement SEO campaigns that have increased revenue ...

whitepaper

Nov 20, 2018

More and more, brands are expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe that brands should associate themselves with...

infographic

Nov 20, 2018

The new year is almost moving quick. Time is money, and an online trend is a weapon for a business to get more traffic on their website with the use of current trend according to business niche. Online business is all about research and analysis with...

blog article

Nov 20, 2018

The word of e-commerce is absolutely exploding. Every day there are hundreds of new online stores that are popping up around the world and for good reason…that’s where the money is. In fact, over half of all internet users somewhat regul...

blog article

Nov 20, 2018

Black Friday is when the insanity begins, but rather than wait for the day to arrive, you should start sending emails now. Once your customers know to expect your email on a busy day, use the next email to present a unique offer, and then make sure t...

blog article

Nov 20, 2018

In the blink of an eye, another year has all but passed. 2019 is fast approaching, and as always, the hard work of marketers and entrepreneurs never stops. As the digital age keeps churning, it’s crucial that you make sure you are using the mos...

blog article

Nov 20, 2018

It won’t be long until 2018 comes to a close. Soon it will be time to reflect upon the year that has passed, in order to make notes, plans, and goals for the next. This certainly goes for social media marketing as well. A lot has been learned o...

whitepaper

Nov 19, 2018

At its most basic, PPC advertising is an auction-based method of buying digital advertising on a pay-per-click (PPC) basis. Advertisers only pay when someone clicks on (or engages with) an ad rather than paying when an ad impression is served or view...

blog article

Nov 19, 2018

Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. However, social media listening frequently helps guide a business ...

blog article

Nov 19, 2018

Links remain one of the most important Google ranking factors. Earlier this year, Ahrefs studied almost 1 billion web pages and found a clear correlation between the number of referring domains to a webpage and the amount of organic search traffic it...

blog article

Nov 17, 2018

In his testimony to the US Senate last spring, Facebook CEO Mark Zuckerberg emphasized that his company doesn’t sell user data, as if to reassure policymakers and the public. But the reality that Facebook, Google, Twitter, and other social medi...

video

Nov 16, 2018

So many big companies out there are spending billions of dollars on TV commercials. even though nobody's watching them. But here's the punchline for you: Over the next few years, the biggest companies in the world will finally understand that...

blog article

Nov 16, 2018

Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday. Publishers will be able to understand how they will be affected thr...

video

Nov 16, 2018

Ever heard of Wish? The shopping app? Wish is an app started by engineers who worked at Google on the AdWords product. They’re doing billions of dollars in sales and I genuinely believe they’re the only conceivable threat to Amazon today....

blog article

Nov 15, 2018

Digital marketing is a word that has been thrown around a lot over the last few years. Its power and capabilities are misconstrued. Many traditional marketers and business owners think that it’s a fad or phase. The sad thing is that they couldn...

whitepaper

Nov 15, 2018

You also have many tools to help you overcome these challenges. The smart use of digital marketing practices and technologies maximizes the positive impact that you have on your customers and their buying journeys. Optimizing digital marketing engend...

blog article

Nov 15, 2018

Advertising online can be a highly effective way to connect to prospects who are ready to buy right now, or very soon. You can connect directly with the precise kind of person who needs what you’re selling and is ready to buy now, which helps s...

blog article

Nov 15, 2018

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything ...

whitepaper

Nov 14, 2018

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may...

blog article

Nov 14, 2018

It’s true that businesses which sell products and services to other businesses (B2B) might not always see the value in online or digital marketing. And rightfully so. Most of these business owners feel that they will be wasting money by adverti...

blog article

Nov 14, 2018

Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed, they should be able to recognize your brand voice immediately. If your brand is more of a cargo short and t-shirt vibe, avoid using words t...

blog article

Nov 14, 2018

Mobile matters right now. A lot of big sites are scrambling to implement AMP to make their online presence more mobile-friendly and we’ve seen how Stories are dominating Instagram user attention thanks to their full-screen, mobile-friendly form...

blog article

Nov 14, 2018

While it might seem unconventional now, the concept is no longer out of the realm of possibility. In fact, it’s something that more companies are considering. Like many other industries, auto manufacturers like General Motors and others are int...

blog article

Nov 14, 2018

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media marketing should be one of the most...

blog article

Nov 13, 2018

Anyone can pay to advertise their products and services on Facebook. They want to gain more click-throughs, views, and product sales. Without doing much research, they set it up, choose whatever settings sound best, and then sit back waiting for orga...

blog article

Nov 13, 2018

If you’re not riding the wave of digital marketing successfully, you should be and soon. As of the third quarter of 2018, there were 4 176 active Internet users globally  and 3 908 unique mobile Internet users. These numbers are set to exp...

blog article

Nov 13, 2018

If you’re not riding the wave of digital marketing successfully, you should be – and soon. As of the third quarter of 2018, there were 4 176 active Internet users globally and 3 908 unique mobile Internet users. These numbers are set to e...

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand.
But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into ...

blog article

Nov 13, 2018

Have you ever written a piece of long-form content or eBook of 4000 words and above before? If you haven’t, you probably don’t know the benefits and think that it’s just a lot of pointless work. But if you have, you already know tha...

blog article

Nov 13, 2018

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a r...

blog article

Nov 13, 2018

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, f...

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into convers...

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand.
But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into ...

blog article

Nov 13, 2018

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, f...

blog article

Nov 12, 2018

Digital marketers are so much in demand because, in case you hadn’t noticed, we have changed trajectory towards digital marketing. Everything digital is so exciting. Because of the rise in digital marketing, and the absolute necessity of develo...

blog article

Nov 12, 2018

In-house SEO is a different beast than agency SEO. With in-house SEO, you’re typically in charge of one website, rather than 50 websites at once. Your focus shifts toward a long-term, holistic approach to website SEO rather than the mechanical ...

blog article

Nov 12, 2018

This is how I found out: Early fall of this year, I launched a 1-week intensive training course called The Expert SEO Content Writer Course. After 6-7 years spent writing over 1,400 SEO blogs and hiring/managing a full team of content writers, I was ...

whitepaper

Nov 11, 2018

How common is it to see someone deeply engrossed in a video on their mobile device or laptop? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every ...

blog article

Nov 11, 2018

Search engine optimization (SEO) is a challenging profession because so few people possess all of the character traits necessary for success in this industry. If you’re reading this, then you’re probably already a part of this rare and el...

infographic

Nov 09, 2018

At WebFX, we’re firm believers that the web is the best way to advertise your business. But what is the cost of advertising? To discover this, we compiled advertising cost data for a bunch of different mediums and compared their costs with the ...

blog article

Nov 09, 2018

Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender, with more daily visitors than any other social media platform. With over two bil...

blog article

Nov 09, 2018

It’s time the legacy TV players and digital stakeholders got together to create shared value for the advertising ecosystem. Today, it’s possible to utilize TV data to leverage audience targeting and data-driven campaigns, just like you ca...

blog article

Nov 09, 2018

Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand. But if you represent one of those banned verticals, building a presence on the socia...

blog article

Nov 08, 2018

Marketing your business online requires an advertising budget as part of your strategy. Whether your goal is to drive traffic to your website, create brand awareness, promote content or convert to sales. Organic reach has become smaller and that mean...

infographic

Nov 08, 2018

It is hard to ignore the good reasons why a business should run an online marketing campaign, and one of the most powerful ways to do that is via social media marketing. And when social media is being talked about, you definitely cannot avoid discuss...

blog article

Nov 08, 2018

As Facebook’s new video-calling devices Portal and Portal+ begin shipping Thursday, the company has issued an update for consumers detailing how it will use data collected on the device and what ads they may see there. Essentially, it amounts t...

blog article

Nov 07, 2018

The social media manager is like the captain of a ship. He or she steers the ship, with all the vessel’s tools at hand, safely into the harbor. He or she is imbued with the ethos of social media and it is through them and by them alone that the...

infographic

Nov 07, 2018

Advertising in the fashion industry and brands mean using interesting and creative methods to communicate your message. Huge advertising images that showcase the glamour, trends, luxury, and other features of the fashion brand is something that direc...

blog article

Nov 07, 2018

From a bevy of M&A deals and consolidation on one end to Facebook's Cambridge-Analytica scandal and GDPR on another, there were a lot of shake-ups in the advertising and media industries in 2018. 2019 will continue that trend, according to a ...

blog article

Nov 07, 2018

SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team. Ultimately, the goal of both SEO and PPC is to attract people to your website. Faced with financial limitations, marketers are often ...

blog article

Nov 07, 2018

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking ...

blog article

Nov 07, 2018

Do I want to do link building? As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis. While the answer being overwhelmingly no for the majorit...

whitepaper

Nov 06, 2018

On Amazon, the objective for your product is to be found and to convert due to having a convincing product detail page and having a high SEO ranking. In this guide, you will discover our best practices to improve your SEO on the marketplace. The titl...

blog article

Nov 06, 2018

In our article a couple of weeks ago, entitled Why Upskilling Your Staff On Digital Marketing Is Crucial, we outlined a number of digital marketing skills that are essential to have in your company. In this article we look at why training your staff ...

blog article

Nov 06, 2018

Finding common ground with your audience can sometimes be tricky, no matter how good your content and service might be. The social media landscape is constantly shifting, and what works today might not even be a topic of conversation tomorrow. Trust ...

whitepaper

Nov 06, 2018

Leverage SMS as an additional marketing channel to service and delight your clients. With Textlocal, you can create and send attractive SMS campaigns along with attachments, discount vouchers, and personalized offers. What’s more, you will also...

blog article

Nov 06, 2018

Let’s face it spiders are intimidating. Yet, when you’re in SEO, understanding how spiders crawl, index and render pages is vital to ensuring a site’s ability to flourish. Last week, Frédéric Dubut, senior program mana...

video

Nov 05, 2018

Introducing TractAds, a new Digital Ads service through Vendasta’s White-label Marketing Services! TractAds allows for sophisticated targeting beyond a typical Display campaign, resulting in more impressions and clicks for your clients. When a ...

blog article

Nov 05, 2018

When Google launched its Accelerated Mobile Pages (AMP) project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages an...

blog article

Nov 05, 2018

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case. Facebook is still amo...

video

Nov 05, 2018

In this video tutorial, you will learn how easy it is to set up a Google Ads Responsive Display Ads. Just upload your logo, images, headlines & description and Google does the rest!

video

Nov 02, 2018

Digital marketing is a way to promote brands and products online and through other digital channels. Most businesses have a specific audience they are trying to reach, and digital marketing aims to help businesses reach these target consumers through...

blog article

Nov 01, 2018

There are numerous variables that play a role in a company’s success. Currently, in South Africa, we are facing a tough economy, strong competitors in most industries, aggressive inflation, and a weak and compared to the dollar. This makes the ...

blog article

Nov 01, 2018

In this article, I’ll discuss patient acquisition for private paying patients and insurance practices and for people running their own fully private dental practice.  I’ll give you some preliminary advice and then get into where you ...

blog article

Nov 01, 2018

We are a consumerist society here in 2018, but Amazon has truly fed the beast! I mean, let’s be real, I think most of us have shamefully had our recycling bins overflowing into our neighbor’s yard due to empty Amazon boxes. To add to the ...

blog article

Nov 01, 2018

This article will teach you how to get started with content curation to maximize your SEO benefits.
But first, let’s find out what content curation entails. Content curation is the process of finding and compiling existing content on top...

blog article

Nov 01, 2018

Google’s Danny Sullivan asked the SEO community for feedback on how Google could improve. The community responded with bright suggestions that made sense for Google and web publishers. While there were a few tweets with predictable complaints, ...

blog article

Oct 31, 2018

Social media is a huge component to any marketing strategy. In other words you need social media in order for your business to survive in today’s digital world. If you’re struggling with how to promote your Instagram page we have 17 tips ...

blog article

Oct 30, 2018

Online shopping is a thriving market. In fact, retail e-commerce sales worldwide are forecasted to nearly double between 2016 and 2020. To project this growth further, during an April 2017 survey 40% of internet users in the United States stated that...

blog article

Oct 30, 2018

Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketings of technology and public health have great disparities, ...

blog article

Oct 30, 2018

Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders?  The logic here is simple: the fact that they bought from you before makes it easier to convince them to purchase again. For this to...

video

Oct 29, 2018

If you are unwilling to trade privacy for convenience, there are dozens of Google alternatives – many offering a better search experience. Here are 7 of them.

blog article

Oct 29, 2018

Digital marketing has proven what a powerful weapon it is. The workplace has exploded with ferocity. A sales experience has transformed into a thunderbolt with sellers and customers becoming engaged like the marketplace has never seen before. Because...

blog article

Oct 29, 2018

Organic Social Marketing or Paid Social Advertising? Which are the more effective traffic generation and customer acquisition channel between the two? Where should a social media marketer invest their resources time, effort and dollars (or bitcoins) ...

blog article

Oct 29, 2018

When you get right down to it, digital advertising really isn’t all that different from offline advertising in traditional channels at least in theory. As the advertiser, you rent space on someone else’s platform, whether that’s a p...

blog article

Oct 29, 2018

It took a while for many business owners to realize the power of social media to understand that this wasn’t just a fad nor a  means for sharing family photos. It was a tool that could grow a company’s relationship with its target au...

blog article

Oct 29, 2018

Image optimization is among the most manageable yet overlooked strategies for SEO. Often, we neglect even the simplest image optimization practices and waste the chance to bring in easy traffic to our websites. On October 24, I moderated a Best of SE...

blog article

Oct 29, 2018

Want to tap into Facebook Messenger’s massive audience of more than 1.3 billion users? With unprecedented ROI (70-80 percent engagement within the first hour), developing a chatbot for Facebook Messenger is a must. Don’t know where to beg...

blog article

Oct 28, 2018

As we all know, digital technology now plays a huge part in our lives. In fact, our move into the digital era means we have had to change everything from the way in which we enjoy entertainment and shopping to the way in which we run our businesses. ...

blog article

Oct 26, 2018

Matcha personality and message to an audience, and you’ve got an influencer who can sway purchase power and societal tastes. Oh, and don’t forget, make a mint. But Facebook, Instagram, and Twitter have been around long enough that they&rs...

blog article

Oct 26, 2018

Pop-ups suck. Half of the marketers say “Pop-ups are annoying; they make people leave the website and we lose the profit.” Another half claim “Pop-ups can be of a high value and drive sales, increase the conversion rates and average...

video

Oct 25, 2018

To increase the sales of their products marketers use a lot of different strategies, and sometimes the results turn out to be really impressive. We gathered the most prominent examples of outdoor advertising that will definitely make you look twice a...

blog article

Oct 25, 2018

Earlier this month, Google announced that it will be shutting down Google Plus for consumers in a 10-month phase-out. The decision follows a recent discovery of an undisclosed security flaw that exposed users’ profile data that was said to have...

blog article

Oct 24, 2018

Facebook is now, by technology standards, the Grand Old Patriarch of social media. It’s one of the oldest surviving social media platforms, having arisen from the ashes of older efforts like Myspace and gone on to accumulate huge numbers for it...

blog article

Oct 24, 2018

Reputation is everything. And on the internet, that couldn't be truer. It's important to always know what people are saying about you whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to k...

blog article

Oct 24, 2018

For your product and/or service to be truly successful, you need loyal customers who repeatedly buy from you. Remember the case we told you about where the supermarket chain lost millions because they were out of stock of Coca-Cola? The cooldrink gia...

blog article

Oct 24, 2018

Today’s marketing landscape is littered with choices when it comes to productivity tools. New tools are being developed every day with a view to streamlining SEO productivity, providing insights and managing resources. Because of the sheer volu...

blog article

Oct 24, 2018

When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again. The updated guidelines increased the focus on E-A-T, as well as the author of the content as ...

blog article

Oct 24, 2018

While SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand for qualified talent, make it important for current and aspiring SEO professionals to ...

video

Oct 23, 2018

Video advertising is a great way to grow your business. But how do you do it? Let’s break down 4 easy steps you can follow to take advantage of building winning video advertising campaigns. Step 1- Decide what products or services you want to s...

blog article

Oct 23, 2018

There are countless titles in the marketing field more so now with the advent of the Fourth Industrial Revolution and the ubiquity of social media. One of these titles is “brand manager”. Now, you will probably be asking what a brand mana...

blog article

Oct 23, 2018

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets continue to increase across our industry, the investment in digital advertising will likely continue to grow, as well.  As I sur...

blog article

Oct 23, 2018

The Accelerated Mobile Pages project has announced a variety of new features coming soon to AMP pages. Many of the upcoming features are currently supported by regular web pages. That means site owners will be able to create equivalent AMP pages that...

blog article

Oct 23, 2018

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tid...

video

Oct 22, 2018

Social media targeting is a method of optimizing social media advertising by using profile data to deliver advertisements directly to individual users. Social media targeting refers to the process of matching social network users to target groups tha...

blog article

Oct 22, 2018

Hey mobile marketers, there’s a new G in town; 5G. Ok, bad joke. But it’s been almost a decade since 4G made its debut, so it’s an exciting time in the world of mobile. Read on to get up to speed on everything you need to know about...

blog article

Oct 22, 2018

There are only a few months to go before we hit 2019 the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand vis...

blog article

Oct 22, 2018

Four years ago, there were just 3 million active advertisers on Facebook. As or 2017, more than 5 million brands were advertising on Facebook. So far this year, another 1 million have entered the fray. Yes, these numbers are pretty daunting. But it c...

blog article

Oct 19, 2018

You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the cu...

blog article

Oct 18, 2018

Twitter may not be the flashiest or trendiest social network the past few years. It’s not as sexy as Snapchat doesn’t change as quickly as Instagram, and isn’t in the news as often as Facebook. There’s significantly less &ldqu...

blog article

Oct 17, 2018

The Internet continues to explode every single day and it has revolutionized the way that many marketing processes take place. For example, Google has coined the term ‘Zero Moment of Truth’ (ZMOT) to describe how the Internet has reshaped...

blog article

Oct 17, 2018

If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads ar...

blog article

Oct 16, 2018

We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is th...

blog article

Oct 15, 2018

As an entrepreneur or solopreneur, you will find yourself in the challenging spot of having to work in your business as well as on your business until such time that it becomes financially viable for you to take on additional people to assist you. So...

whitepaper

Oct 15, 2018

Until now, this was all done by human in agencies. They hold the cards. The opportunity was obvious: create a secure index of advertising offers! While searching for the best solution, we realized blockchain would be perfect for our needs. It is a de...

whitepaper

Oct 15, 2018

AB-CHAINs mission is to deliver the service to companies with cryptocurrency budgets allowing an easy and time-saving way to publish ads on the Internet without converting cryptocurrency into fiat and allowing high returns from advertising budgets. A...

blog article

Oct 15, 2018

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces easy enough for a novic...

blog article

Oct 12, 2018

It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes. Except none of that happened, and n...

blog article

Oct 11, 2018

An opportunity for Online Sellers Sales Agents Telemarketers to earn commission selling the benefits of modern, customized marketing campaigns to businesses currently using old fashioned, physical advertising. Cost-effective services and a simple, pe...

blog article

Oct 11, 2018

Short-term success is something you experience immediately, like selling out a concert. Long-term success comes with time, like spreading the word about a new artist. Out of home advertising can help you achieve both types of success. In fact, there ...

blog article

Oct 11, 2018

As an SEO and content marketing professional, you already know that backlinks from relevant, high-authority sites are crucial for landing the top spots in Google Search results. The importance of quality backlinks is underscored by the findings of Ra...

blog article

Oct 11, 2018

As rapidly as the social media space is evolving, there’s always a high demand for companies that can help other businesses navigate these murky waters. If you’re interested in creating your own digital marketing venture, getting funded i...

blog article

Oct 11, 2018

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts t...

blog article

Oct 11, 2018

No matter how appetizing your food is, your efforts are going unnoticed if you’re not driving traffic into your restaurant. That’s why it is imperative as a restaurant to have a social media presence. Before we get started, here are a few...

blog article

Oct 11, 2018

Every digital marketer knows that good traffic doesn’t always translate to high conversions. Unless the leads are guided into a system nurturing them throughout the process, they don’t stick around. As a result, all of the likes and share...

blog article

Oct 11, 2018

“For the first time, online media will overtake television and all other mediums in terms of time spent on a single media format, globally, in 2018 ” Business Today “Over five years, P&G is aiming for $2 billion in marketing cut...

blog article

Oct 11, 2018

We’re finally in Q4, the most exciting time for conversion-focused advertisers. While it’s exciting because it’s the time of the year when most sales happen, it can be a pretty tedious time for account management. Many advertisers s...

blog article

Oct 11, 2018

This post is not meant to reveal “the ultimate PPC KPIs” or serve as “the definitive guide to PPC metrics once and for all”. Instead, see this as a useful starting point. Looking at any one of these metrics alone will not give...

blog article

Oct 10, 2018

A website’s analytics discoverable via services such as Google Analytics can help in boosting marketing and other content, identifying website traffic origins, and knowing where to focus efforts that will give visitors the best possible experie...

blog article

Oct 10, 2018

While most marketers are more focused on sales-related activities online such as running a PPC campaign and social media ads, many have already discounted the great value of using the same platforms to build their brand presence online. Because of th...

blog article

Oct 10, 2018

Social media marketing should be a part of every business’ online marketing strategy. Along with boosting sales and building brand awareness, social media platforms can also be used to generate more customer reviews. Here’s how to leverag...

blog article

Oct 10, 2018

It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s attention. Even with gre...

infographic

Oct 10, 2018

Are you just getting started in the confusing realm of search engine optimization? Need some help understanding the common SEO terminology? Digital Meal shares 26 terms you need to know in this infographic.

whitepaper

Oct 09, 2018

Nowadays Facebook plays a huge role in a major number of companies that try to promote their product or services. It becomes one of the easiest ways to reach the potential customer and find out what does he/she like. Special features like “Face...

blog article

Oct 09, 2018

We all know social media is one of the most powerful marketing channels when it comes to building a brand. Whether you are in the B2C or B2B space, a social media channel like Facebook, Instagram or LinkedIn can really help amplify your brand’s...

blog article

Oct 09, 2018

Setting up a marketing campaign can be challenging at any time, especially if your budget is tight. But when it is your very first campaign, it can be even more difficult, as you might not have any funds at all to help you get started. Whether you ar...

blog article

Oct 09, 2018

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justified? Some say social media mark...

blog article

Oct 09, 2018

It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik but some things need to change before advertisers set themselves up for success Despite constant media attention about the “rise of the robots” the advert...

blog article

Oct 09, 2018

There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Here is how you can take control of your web traffic to help it keep growing. Mobile is changin...

blog article

Oct 08, 2018

It’s a fact that, on a daily basis, more time is spent on the Internet year on year. Social media and the Internet is closely intertwined. This is why time on social media channels has also been increasing. Currently South Africans spend more t...

blog article

Oct 08, 2018

“I purchased an ad for $10,000, but it has not given anything at all in return.”  Variations of that sentence are heard more and more often these days. The effect of traditional marketing is decreasing, but nevertheless, many compani...

blog article

Oct 08, 2018

Digital marketing. Internet marketing. Online marketing. Emarketing (not to be confused with email marketing). These are all broad terms that are sometimes used relatively interchangeably. So why have them all if they mean the same thing? As it turns...

blog article

Oct 08, 2018

“The machines are coming, the machines are coming!” the tricorn-hat-clad PPC practitioner shouted as he sprinted up the ideological tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. ill...

blog article

Oct 05, 2018

SEO is the optimization of the content according to the keywords that will rank the document higher in the google results. It is an important requirement when you wish for the expansion of your business by promoting your brand through an online websi...

blog article

Oct 05, 2018

Today the word engagement is thrown around a lot more than it was 10 years ago. This is mainly because it’s a popular metric on platforms like Facebook, Instagram, Google, and many other online platforms. Owing to the importance of engagement, ...

blog article

Oct 05, 2018

Google’s John Mueller has stated that app interstitials will be problematic when it comes to mobile-first indexing. For example, if an app interstitial replaces a website’s homepage, then that’s what Google will index in search resu...

blog article

Oct 05, 2018

Their influence on your purchasing decisions is all around you, but do you really know who the biggest advertisers in the world are? The advertising industry is one of the biggest industries in the world, with no dry seasons. Industries are changing ...

blog article

Oct 05, 2018

Let’s imagine a dream scenario: you have approved a budget for a new, high profile campaign. Everyone is excited. You relish the opportunity to show how paid search is the perfect channel. It’s efficient and targeted. But wait a minute. T...

blog article

Oct 05, 2018

Life is about attraction. Of course, that can be interpreted in a variety of ways. But it makes sense in many realms of day-to-day interactions, decisions, and even pitfalls. Humans are visual beings. We’re attracted to beauty. Eye-catching vis...

blog article

Oct 04, 2018

In 10 or 20 years, the future of the internet will look vastly different then it does right now. As blockchain begins to receive wider adoption among both consumers and companies, Richard Hendricks’ dream of a truly decentralized internet may s...

blog article

Oct 03, 2018

One of the biggest challenges facing digital advertisers these days is the problem of the mobile user. Specifically, your prospective customers who increasingly rely on mobile technology to stay connected, research purchases, and consume content are ...

blog article

Oct 03, 2018

Social media has become a very visual, dynamic platform. The old days of relying on text-heavy blogs to convey your brand message are over. What started with Pinterest, Tumblr and Instagram have now influenced the direction of every social platform. ...

blog article

Oct 03, 2018

Guest blogging is a useful tactic to get your content published and build yourself a name in the digital marketing industry. But before pitching anything to a blog editor, you need to know exactly what kind of content they are after that’s gues...

whitepaper

Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

whitepaper

Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel ...

whitepaper

Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

blog article

Oct 02, 2018

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly c...

blog article

Oct 02, 2018

Search engine optimization is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimization makes sense, but mo...

blog article

Oct 02, 2018

As James Altucher recommends, writing down 10 ideas every day will keep your brain sharp and agile and then when the pressure is on for you to deliver the campaign, your brain is on your side. I’ve spent a lot of time studying and writing about...

blog article

Oct 01, 2018

Love it or hate it, LinkedIn is a proven platform for just about any business-related activity. Want to build your company brand? LinkedIn is a good place to start. Wanna promote some content and engage in discussions about the latest tactics? Look n...

blog article

Oct 01, 2018

There is no way around it. If you have a website, your business needs visitors. The more, the merrier. But, quantity is not the most important thing you need to worry about. You also need visitors who perform the actions you want them to perform, whe...

blog article

Oct 01, 2018

The vast impact of digital marketing agencies can be felt on all corners of the web. Whether in the depths of obscure websites or on the front pages of giants like Reddit and Amazon, purpose-built campaigns executed by digital marketers are found eve...

whitepaper

Sep 30, 2018

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital me...

video

Sep 28, 2018

In this course, you'll learn the basics of designing and implementing a successful lead generation campaign on Facebook. This lesson features Facebook Experts Mari Smith, Andrea Vahl, and Dennis Yu, who will teach you what a successful Facebook l...

blog article

Sep 27, 2018

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of t...

blog article

Sep 27, 2018

Digital marketing is affected by seasonal trends; there are many advantages and a few disadvantages to following seasonal advertising trends. It’s important to understand why seasonality matters and how to manage your digital marketing accordin...

blog article

Sep 27, 2018

Most of us are already using social media in our personal lives. You could even say we’ve come to rely on it as a primary method of communication for keeping us in touch with a wider network of friends, family, and acquaintances that would be p...

blog article

Sep 26, 2018

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising ne...

infographic

Sep 26, 2018

Are you looking to increase brand awareness and SEO? Of course you are, and of course, you know that content is a key way to improve both of these elements.  But a not-so-secret weapon you can use is infographics. The visual nature of infographi...

blog article

Sep 26, 2018

There are very few places left in the world that advertising hasn’t poked its unwelcome way into and no one knows that better than advertisers. While most have switched from trying to find new spaces in the real world to hawking stuff in the vi...

blog article

Sep 26, 2018

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With a large amount of information Facebook has on its users, it’s ...

blog article

Sep 25, 2018

Podcasts are deeply popular these days among a broad demographic cross-section. That makes podcast episodes an intriguing prospect for advertising. Yet it can be confusing to get started for brands who are new to podcast advertising, which is why we&...

blog article

Sep 25, 2018

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising ne...

blog article

Sep 25, 2018

Are startups really taking to social media in order to win investment capital? The short answer? Absolutely. Look at it this way: attracting the attention of investors doesn’t happen overnight, nor does it happen through a single channel. Inste...

blog article

Sep 25, 2018

Are you interested in expanding your nursing practice? I’ve expanded my practice through social media and it’s given me an exciting and even lucrative way to build my career as a nurse entrepreneur. I began dabbling in social media when I...

infographic

Sep 24, 2018

For many years, businesses around the world have been leveraging the power of digital marketing to expose their brand and promote their products and services on a scale that was not previously possible. This is one of the reasons why more and more bu...

blog article

Sep 24, 2018

“A browser extension is a plug-in that extends the functionality of a web browser.” Wikipedia. Browser extensions are used in a number of ways. From enhancing your browser’s user interface and security or blocking advertisements, th...

infographic

Sep 23, 2018

Newsjacking was the probably first big social media marketing trend which enabled you to potentially boost your brand awareness and reach by tapping into trends, but also required very careful planning, with many brands slipping up by either not unde...

blog article

Sep 21, 2018

The importance of Social Media in content marketing is growing. Since millions of people interact on these pages every day, it is necessary to take advantage of their benefit for promotional purposes. Publicize your blog and make it popular in social...

blog article

Sep 21, 2018

A service business needs to be agile with digital marketing if it wants to succeed today. That being said, just because you can do many cool things with digital marketing doesn’t mean you should. The internet is the greatest and most efficient ...

whitepaper

Sep 20, 2018

As we look forward to 2018, it’s clear that the dominance of social networking will continue to increase. Across all global markets, consumers are spending more time on social networks every year. While connecting with friends remains the top m...

video

Sep 20, 2018

Firms and individuals should hire a public relations agency when they want to protect, enhance or build their reputations through the media. A good agency or PRpractitioner can analyze the organization, find the positive messages and translate those ...

infographic

Sep 20, 2018

In this infographic, we examine the power of social media in the tourism industry. Social media is a powerful tool for consumers planning trips and can be an even more effective tool for destination marketers striving to drive new visitors. In this i...

infographic

Sep 20, 2018

At one stage, email marketing was the undisputed front-runner when it came to getting the best results. Over time, however, it has started to lose favor. Spam filters are getting ever more advanced, while harried subscribers might not even look at ma...

blog article

Sep 20, 2018

Everyone wants to go global these days. Got a product that’d work in other markets? “Start selling it internationally,” most consultants would say. At first, this sounds like a good idea, and potentially an easy win, especially cons...

blog article

Sep 20, 2018

With each passing day, tech is driving the digital marketing industry into new territory. For brands, this means staying ahead of consumer expectations and delivering on what is going to be wanted, before it is demanded. So what do marketers need to ...

infographic

Sep 20, 2018

What's your key focus when you go about creating social media posts for your business? You need to grab your audience’s attention quickly and convince them to interact with your brand. And one powerful way to do that is by telling a story. ...

blog article

Sep 19, 2018

Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard...

blog article

Sep 19, 2018

So you want to build a bigger and better digital brand? It can't be overstated how important it is to have a strong and dynamic web presence. In today's digital age, the first thing somebody is going to do before checking out your business is...

blog article

Sep 19, 2018

As a business owner or marketer, there's no worse feeling than the sound of crickets. When there's a lack of contact form submissions, online orders or phone calls, you have to do something to fill your pipeline. I'm going to explain to y...

blog article

Sep 18, 2018

According to Outsmart, out of home advertising grew 5.3% from Q1 2017 to reach £267 million in Q1 2018. Boosted by investment, it’s also been reported that the distribution of digital screens is on the rise, leading to a number of big bra...

infographic

Sep 18, 2018

As a social media professional, how often do you feel a sense of accomplishment at the end of your workday? If your answer was ‘often,’ all good, but if not, let us take a guess as to why - you have so many tasks to cover off within your ...

blog article

Sep 18, 2018

Social media platforms are giving businesses of all kinds the chance to reach customers in all demographics. Real estate in Dubai is a global investment phenomenon, but the traditional methods of online marketing and listings might be constraining it...

blog article

Sep 18, 2018

Long gone are the days of flicking through a newspaper to the classified job listings and circling those that sound most interesting. Technology has changed the way job-seekers find work, and how recruiters find potential candidates. For more than a ...

blog article

Sep 18, 2018

Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today’s complex, multifaceted marketing efforts require competency in digital, broadc...

blog article

Sep 17, 2018

If you have recently started up a business, you are almost certainly aware that one of the first things you need to focus on is your digital marketing. The more that you can master your digital marketing, the more likely it is that you will be able t...

blog article

Sep 17, 2018

The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing.  Fortunately, we're here to fill you in. Here are three indus...

blog article

Sep 16, 2018

Far too many business leaders have the mistaken idea that social media isn’t worth their time. In fact, roughly 60 percent of Fortune 500 CEOs have no personal accounts on any of six major social networks. And no presence means no engagement, w...

blog article

Sep 14, 2018

The owner of every small and local business wants to be visible to their niche group of buyers. Depending on the type of products and services, your company likely caters to an exclusively local crowd. Or, you serve the demands of a buyer group irres...

blog article

Sep 13, 2018

Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get it right and you achieve immediate mass reach to targeted consumers; convey a compelling reason to buy from your store; tap into useful ana...

blog article

Sep 12, 2018

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads? Just the other day, I was s...

blog article

Sep 12, 2018

Search engine optimization (SEO) is always a top concern for digital marketers and business owners, as it should be. Your website's search engine optimization can be the difference between success and failure. SEO is constantly changing with rank...

blog article

Sep 12, 2018

Digital marketing, social selling, search engine optimization, financial management, and analytics reporting can be complex and time-consuming. Luckily there are plenty of great free or affordable programs out there that can help you improve your bus...

blog article

Sep 12, 2018

The online advertising industry isn’t just booming. It’s perhaps never been more powerful or important than it is right now, according to a recent Forrester study. Indeed, by 2021, marketing budgets for advertisers in the United States wi...

blog article

Sep 12, 2018

However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn&r...

blog article

Sep 11, 2018

I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think to talk to people in person, one on one is the best way to learn more abo...

whitepaper

Sep 10, 2018

The Association for Women in Science (AWIS) is a leading global network with 80 grassroots chapters and affiliates connecting more than 100,000 professionals in STEM with members, allies and supporters worldwide. Founded in 1971, AWIS is the leading ...

blog article

Sep 10, 2018

Google advertising uses an auction model comprised of sealed bids, meaning that brands bidding on advertising inventory don’t know how much other brands have bid on that same inventory. This model also consists of a welfare payout from winners ...

blog article

Sep 10, 2018

The rapid growth of digital marketing has changed the way companies reach consumers. Powerful social media marketing, email campaign tools, and advanced ROI analytics are now available to anyone who wants to expand their brand. However, small busines...

blog article

Sep 06, 2018

A marketing campaign is the sum of its parts. So, in order to maximize that sum, you need to be able to add those parts together. In the digital world, it makes sense to view a marketing campaign with a digital-first mindset. It’s crucial, howe...

blog article

Sep 06, 2018

Before you think I’ve just decided to broadcast my credit card pin, this number comes from Scott Brinker’s MarTech 5,000 graphic. For those unfamiliar with it, the image visualizes the current marketing technology landscape, illustrating ...

blog article

Sep 06, 2018

When the world’s biggest advertiser warned the digital media supply chain is “murky at best, fraudulent at worst”, it rang alarm bells in boardrooms and marketing departments around the globe. Marc Pritchard, a chief brand officer o...

blog article

Sep 06, 2018

Mobile is to SEO what glaze is to Krispy Kreme. You can’t have one without the other. It is the backbone of Google’s index. Sure, the mobile-first index just rolled out in 2018, but Google has been dropping not-so-little hints for the pas...

blog article

Sep 05, 2018

“As of this morning, the Facebook community is now officially two billion people!” Facebook’s chief executive, Mark Zuckerberg, wrote on his Facebook page in July 2017. “We’re making progress connecting the world, and no...

blog article

Sep 05, 2018

Have you decided to research your audience more deeply using social media? That’s a great idea. Statistics show that 14 percent of Americans change their mind about an issue because of something they saw on social media. Want to achieve similar...

blog article

Sep 05, 2018

Nike’s new campaign celebrating the 30th anniversary of Just Do It which technically launched the previous week with Serena Williams-starring spot “Voice of Belief“ blew up faster than any ad in recent memory on Monday due largely t...

blog article

Sep 05, 2018

As Amazon's advertising ambitions continue to swell, the company is revamping its advertising business to consolidate multiple advertising products. Amazon is renaming its advertising division Amazon Advertising, which will combine all of its e-c...

blog article

Sep 04, 2018

According to the experts, Facebook and Twitter seem like saturated and Pinterest is now considered as an incredible and seriously underestimated tool to increase website traffic. Whether you are in blogging, digital marketing or in the tech industry,...

blog article

Sep 04, 2018

“If you’re not paying for it, you’re the product.” The phrase was coined in the 1970s to talk about television advertising, but has since become the internet’s whole business model: we get nice services, for free or for ...

blog article

Sep 04, 2018

Social media: every business needs to be using it, that’s a well-known fact. Yet, marketers still face the challenge of knowing what platforms they should be on and where to focus their social media efforts. For many, these numbers may come as ...

blog article

Sep 03, 2018

The rapid growth and consumption of Instagram Stories have made it hard for advertisers to ignore, even if they have reservations over whether they can match the high-end, premium content on the platform. Spending is shifting to Instagram, with brand...

blog article

Sep 03, 2018

Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail? Don’t worry; we understand how difficult it can b...

infographic

Aug 31, 2018

With more than 2.2 billion users, Facebook has become pretty much essential for all businesses. While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the ...

blog article

Aug 31, 2018

It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales. When you create strong content and distribute it via email a...

blog article

Aug 30, 2018

A digital marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a sma...

blog article

Aug 30, 2018

A brand identity is what makes your brand recognizable and attractive. It’s important to be consistent whether you’re crafting emails, creating new landing pages, or posting photos on Instagram. However, creating and maintaining a brand i...

blog article

Aug 30, 2018

As we all know that marketing is all about strategy which will help to earn more profit for you all the time. For information, it is considered to be one of the essential things where you need to promote your products once the business is started. In...

blog article

Aug 30, 2018

Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketi...

blog article

Aug 29, 2018

These are troubling times for digital marketers. Recently labeled ‘dysfunctional and opaque’ by a group of UK politicians, with a ‘corrosive’ effect on the trust that advertising has traditionally been predicated on, brands ar...

blog article

Aug 29, 2018

The world is changing, and technology is taking the lead. Today, everything is going digital entertainment, health, real estate, banking, and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (...

blog article

Aug 29, 2018

If you are someone who is looking for a digital marketing course, then you must have figured out by now that digital marketing courses are available both online and offline – it all depends which one you choose to go for. But why should you go ...

blog article

Aug 29, 2018

Though it may not seem obvious, digital marketing strategies help small businesses improve their sales and strengthen their brand reputation. Going digital is the modern way to get your consumers’ attention and align their focus on your company...

blog article

Aug 29, 2018

The world is changing, and technology is taking the lead. Today, everything is going digital entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (s...

blog article

Aug 29, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective ma...

blog article

Aug 28, 2018

Experts point out that even if your business website receives plenty of online traffic, it will not amount anything significant. You need to be able to convert them into potential sales. Your objective is naturally to ensure your organization is in a...

blog article

Aug 28, 2018

Millennials in the Asia Pacific are expected to have an estimated US$6 trillion in disposable income by 2020, says a 2016 report by research consultancy firm Accenture. Couple that high spending power with the fact that millennials represent more tha...

blog article

Aug 28, 2018

Advertising that works is exciting, stimulating and makes you desire something. It is not the kind of thing that makes you go “will you go away, I’ve already got it”. However, that’s precisely what much of the online advertisi...

blog article

Aug 28, 2018

In 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time, was weak on mobile prior to their public days on the...

blog article

Aug 27, 2018

Use of social media platforms for business marketing has been a hot topic for years now, but most of the companies and business settings are still trying to yoke the supremacy of the digital social-sphere to find out ways to build brand trust on soci...

blog article

Aug 27, 2018

Facebook’s targeted advertising and algorithms can really mess with your head like when you’re checking out a pair of shoes online, and they suddenly appear all over your news feed. Then there’s the really creepy stuff. For women, c...