RESOURCES

blog article

Mar 18, 2019

Check out 11 Google Ads strategies for 2019. We cover some of the top google adwords strategies, best practices, tips, and tricks for you to get the most out of your google ads budget. You can learn the Google Ads best practices for beginners in 2019...

blog article

Mar 18, 2019

Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser&rsq...

blog article

Mar 18, 2019

Part of our filtering system when we receive leads for new clients is asking how much of their marketing budget is devoted to PPC marketing (the only channel we manage at my PPC agency). OK, so why in the world would a person (me!) who has invested h...

blog article

Mar 18, 2019

This can also be asked of simply improving an existing site to provide better content pathways, usher conversions or portray content importance to crawling search engines. The answer: your main navigation.Website main navigations are like snowflakes....

infographic

Mar 18, 2019

Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.

video

Mar 16, 2019

Check out our Real Estate Google Ads Tutorial for 2019. When it comes to Google AdWords for Real Estate Agents, our tutorial will guide you through the step-by-step process of getting started with Google Ads and driving Real Estate Leads using PPC Ad...

infographic

Mar 16, 2019

It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for...

blog article

Mar 15, 2019

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy. As we s...

blog article

Mar 14, 2019

For example, the BBC created an extremely engaging web page that tries to put the vastness of our universe in perspective. As you scroll down the page, a rocket takes flight throughout our solar system, highlighting landmark distances as you pass the...

video

Mar 14, 2019

Crowdfunding for Business, Marketing and Advertising the First Steps.

blog article

Mar 14, 2019

YouTube is the second largest search engine of this world after Google and it makes sense to promote your business on YouTube. The future is of videos and getting viral on YouTube requires some good skills. Here are some tips that you can use to make...

blog article

Mar 14, 2019

We’ve all heard it: it’s no longer “content is king” as much as it is “video is king”. That is all well and good, but how do you actually get started with video marketing? What kinds of videos should you create to ...

blog article

Mar 14, 2019

When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns. If you’re not familiar with them, you’re not alone.Although shorthand way...

blog article

Mar 14, 2019

Well, that’s what Facebook is – an 80,000-pound advertising gorilla. 9 out of 10 marketers use Facebook Ads to generate leads and to feed their sales pipeline. After all with 2.2 Billion active users, it is a country (if not a continent!)...

blog article

Mar 14, 2019

Google has announced that the “average position” metric will no longer be supported starting in September. Having been a Googler myself for almost a decade, I can only imagine the trepidation the Google Ads marketing team must have felt b...

blog article

Mar 14, 2019

If you have a pulse, there is a good chance you're familiar with the social media platform Facebook. The once-obscure college friends app has since blossomed into a worldwide trend. A whopping 68 percent of Americans have a Facebook account, and ...

blog article

Mar 14, 2019

With proper execution, the addition of a strategic email marketing plan is a huge asset to your digital marketing efforts. In fact, according to HubSpot, email is one of the only marketing channels we can use to build an authentic relationship with t...

infographic

Mar 14, 2019

Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort? The team from Social Success Marketing share the metrics you can, and should, track in...

infographic

Mar 14, 2019

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal - consumers also have different expectations for video, across different platforms.

video

Mar 13, 2019

Since Facebook groups can be a significant traffic source but there is currently no option to target people in Facebook groups with Facebook ads, the good news is that thanks to retargeting you can.

blog article

Mar 13, 2019

Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services whil...

blog article

Mar 13, 2019

Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent all aspects of digit...

blog article

Mar 13, 2019

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. If you aren’t deeply familiar with the different options you have, blindly choosing one type of Google ad...

infographic

Mar 13, 2019

Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look at their YouTube budget this year. More than half (51%) of marketers now run YouTube video ads.

blog article

Mar 13, 2019

For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue. With the likes of Amazon settin...

blog article

Mar 13, 2019

We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful.There are tons of B2B marketers out there...

blog article

Mar 13, 2019

User data has been a really hot topic across many industries, especially digital. Transparency is spreading over the advertising word and users want to have total control over what information is passed to the companies, and what are they doing with ...

infographic

Mar 12, 2019

Influencer marketing matured last year. Indeed, it is now mainstream, to the point where many consider it a legitimate extension of content marketing, as the most effective means of content delivery. Although it has suffered a few niggles, such as fa...

infographic

Mar 12, 2019

Using effective images is key to making your social media posts stand out, but ensuring your visuals look their best can be difficult, with the platforms regularly changing their guidelines on optimal display sizes and accepted file formats

blog article

Mar 12, 2019

Those who tried Facebook Automated Ad raise your hand, please. Those who “Nah, I don’t trust new features until you show me numbers” raise your hand, please. And those of you that didn’t even know what facebook Automated ads w...

blog article

Mar 12, 2019

Those of us who work on content teams eat, breathe, and dream the stuff. But running into someone who doesn’t “get” content marketing changes (and sometimes challenges) your perspective on assumptions you make every day.

blog article

Mar 12, 2019

Social media and shopping became bedfellows right at the very start. As soon as brands realised that people would search social media for stuff to buy (which was probably about five minutes after Facebook went live) the landscape became one that was ...

video

Mar 12, 2019

Instagram story ads are a great way to get your product in front of customers. Watch to learn how to create a promotion with Instagram story ads, how to promote your story video ads on Instagram, and how to monitor and run Instagram story ads.

blog article

Mar 12, 2019

You can’t research any trend any longer without finding the word digital in it. It’s a given that the Fourth Industrial Revolution (4IR) has impacted every facet of society, work and business. The only question remaining is: How prepared ...

infographic

Mar 12, 2019

Even with the ongoing rise of social media, search engines remain key to product and business discovery - and as such, search engine optimization (SEO) remains an integral part of any effective digital marketing plan.

video

Mar 11, 2019

Check out our Google Display Ads Tutorial for 2019. We cover everything you need to know about Google Display Advertising so you can get started with creating your first campaign and doing it successfully.

blog article

Mar 11, 2019

Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC advertising, factors heavily into those big numbers.

video

Mar 11, 2019

When it comes to video ad creative, what works?” That’s the question Ben Jones, global creative director at Google’s Unskippable Labs, unpacks day in and day out. Unskippable Labs partners with brands to review about 1,000 video ad ...

blog article

Mar 11, 2019

With more than 111 million active users expected to join by 2019, Instagram has a ton of potential for business and content marketers looking to reach millions of customers. But for professionals unfamiliar with Instagram, it may simply appear to be ...

blog article

Mar 11, 2019

When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising you can have in your media mix. Think about it: 100 percent of people go to Amazon to do one thing buy something.

infographic

Mar 11, 2019

Marketing experts claim that the year 2019 is where video marketing will surpass written content and most advertisers will enhance their efforts (and resources) towards video marketing to succeed.

blog article

Mar 11, 2019

You know those customer chat widgets that pop up on the bottom of a website?You can take them to the next level with a Facebook Messenger website widget.It functions the same way as a normal website chat, but with an added bonus: Every time a custome...

video

Mar 10, 2019

Today's consumers are connected to the internet 24/7. As a business, you must have a digital marketing strategy. Join Wendy and June of bWyse as we explore the digital marketing world to help you understand why now is the time to create an intern...

video

Mar 10, 2019

Sydney Digital Marketing has worked with the Motoractive group since 2015. Here, Bruce Morrison the founder and CEO of Motoractive speaks about the importance of collaboration and how working with Sydney Digital has helped transform the groups' d...

blog article

Mar 09, 2019

I had this opportunity to meet with a new client, and their main goal was they wanted to increase their social media presence. I got to meet with them face-to-face, along with their social media team. I started talking about their website and their e...

blog article

Mar 08, 2019

ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms...

blog article

Mar 08, 2019

Haven’t you all come across these terms? Evolution in marketing has gone through various stages. It could be anything like touting, pitching a product or wooing the customers. Marketing strategies tend to keep changing with time. Thanks to the ...

blog article

Mar 08, 2019

It is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there&r...

video

Mar 08, 2019

John Henry enlists the expertise of Professor Jennifer Grygiel to help the Fur founders navigate the complexities and subjectivities of social media advertising.

whitepaper

Mar 08, 2019

Social media posts which are prejudicial or which identify those subject to anonymity orders are not uncommon, and there is an added risk that this material could be seen by jurors; Many social media users may be unaware of reporting restrictions and...

video

Mar 08, 2019

Here's some of my tips for growing brand awareness with video ads BEFORE you push people into your lead magnet or funnels.

blog article

Mar 07, 2019

Microsoft believes in the transformative power of diversity and inclusion. We believe in the value of actively engaging different perspectives to challenge and stretch our thinking, enrich the experiences of our employees and empower every person and...

video

Mar 07, 2019

Once you’ve boosted your post or created your ads with Facebook Ad Manager, you want to know how they’re doing.

blog article

Mar 07, 2019

With Google controlling the majority share of online traffic, it’s easy to write off Bing as a PPC platform, but Bing Ads has enormous potential for businesses of all sizes– especially those with smaller budgets. And since most advertiser...

blog article

Mar 07, 2019

According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising...

video

Mar 07, 2019

Video ads have become one of the most effective marketing tools in todays online world. But understanding how to use video ads online can be pretty tricky. 

video

Mar 07, 2019

This Facebook advertising tips and strategies tutorial will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort.

blog article

Mar 06, 2019

We don't need SEO. We use Adwords. It works better for us. I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth.Nearly 43% of all e-commerce traffic is organic, while just 26% ...

blog article

Mar 06, 2019

LinkedIn marketing is something I really, really believe in for 2019.LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post r esumes, and only connect with people they knew and no one else.&nb...

blog article

Mar 06, 2019

In-housing is a growing industry trend at the moment with big brands like P&G and Vodafone cutting their agency rosters and taking more of their media buying in-house. It’s not just Vodafone and P&G, the IAB published a report showing 1...

blog article

Mar 06, 2019

In the past, marketing has relied on advertisements written in local newspapers, or through the posting of flyers around town. Nowadays, technology is the main way that marketing is implemented for businesses across the globe. The development of tech...

video

Mar 06, 2019

Let us help you establish your internet presence, outrank your competition and 10x your customer growth.

blog article

Mar 06, 2019

Achieving an amazing advertisement isn’t only about the written content, it also geared by stimulating and engaging visuals. A perfect example is an online platform known as Instagram. Everything on Instagram is visual oriented; from Insta stor...

video

Mar 05, 2019

Creative assets are the building blocks of your responsive display ads. Learn the best practices so that you can effectively reach customers across the Google Display Network.

blog article

Mar 05, 2019

To scale any business it’s essential to bring new people into the sales funnel using prospecting ads. These audiences of people that haven’t engaged with us before are called cold traffic, as opposed to our Facebook fans, leads, and custo...

blog article

Mar 05, 2019

Clarifying the Noise: The Content Marketing Spectrum. I attempted to stratify (and demystify a bit) the different approaches of content marketing, native advertising, and branded content. At the time, I said this was a “work in progress” ...

blog article

Mar 05, 2019

Facebook Ads are a powerful tool for Amazon sellers: they can boost sales & rankings on Amazon while building an audience of raving fans for long-term success.They are typically the most cost-effective and scalable source of traffic outside Amazo...

blog article

Mar 05, 2019

They’re a fantastic way for online shop owners to get their products in front of a bigger audience. Most importantly, they get your products in front of the rightaudience. For ecommerce owners, Facebook gives you an easy way to target a very sp...

infographic

Mar 05, 2019

Have you integrated Facebook marketing as part of your marketing strategy? If no, then you are missing out on quite a lot. According to GoGlobe, 49% of marketers say they are planning to increase their Facebook Ad spend in 2019. This means that Faceb...

video

Mar 05, 2019

Every day, LKQD technology connects hundreds of publishers, vendors, advertisers, agencies and their video-related partners with veiwers around the world. Powered by Rackspace and built on Intel technology, LKQD can handle millions of video advertisi...

blog article

Mar 05, 2019

Do you find SEO daunting? Do you lack time to learn the intricacies of this ever‐changing and often puzzling field? Here’s the guide for you. They don’t have much technical expertise: SEO isn’t that complicated, but “being goo...

blog article

Mar 04, 2019

We saw some big Google Ads updates last year. And the trend doesn’t seem to be stopping this year. One thing was clear from the July 2018 branding shift and message change:They want to make it easier than ever before to run ads and be successfu...

blog article

Mar 04, 2019

Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience? In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance.

blog article

Mar 04, 2019

Every year we update and review our best practices guide for display advertising. With constant development in the world of online display, keeping track of changes is a must. Banner best practices has changed much since the very first banner ad appe...

blog article

Mar 04, 2019

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. What’s happening in the industry right now, and what’s set to shape how you create the most engaging and effective ads o...

blog article

Mar 04, 2019

In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display advertising is now the the default banner format. In particular, ...

blog article

Mar 04, 2019

Here at Bannerflow, helping marketing teams worldwide create their best display ad campaigns is in our DNA. Indeed, we like to think the majority of campaigns built via our platform are brilliant  yet, sometimes a few campaigns rise above the re...

blog article

Mar 02, 2019

Being on Facebook almost seems like second nature now that businesses have gone digital.Facebook found that up to 78% of consumers using Facebook to find products and services, from business owners like you.But what if you're not getting any cust...

blog article

Mar 02, 2019

Facebook Announces Facebook Showcase for Premium Video Advertising: Facebook debuted Facebook Showcase, a new premium video ad program that gives online video and TV ad buyers participating in the upfront selling cycle new opportunities to reach thei...

blog article

Mar 01, 2019

People get confused when I talk about advertising on Facebook and Instagram. Truth is, I don’t actually care about Facebook. I don’t care about social media.I’d be thrilled to tell all of you to go and buy ads on page 187 of Vogue M...

blog article

Mar 01, 2019

Here’s the scariest bit about starting a business- 90% of startups will fail. Certainly not what you’d like to hear, but that’s a fact.As an entrepreneur, you’ll probably be optimistic about everything at first. And that&rsquo...

blog article

Mar 01, 2019

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page. W...

blog article

Feb 28, 2019

If you’re looking for a social network to promote the products on your ecommerce store, Instagram is one of the best options. It has over a billion monthly active users and 60% of themdiscover new products on the social network. The only drawba...

blog article

Feb 28, 2019

We all know that PPC ads can have an enormous payoff and yield outstanding ROI. We also, unfortunately, know that the ad creation and management process can take up a huge amount of time. It can be exhausting enough to create a single ad, but then te...

blog article

Feb 28, 2019

For a long time, paid search advertising with Google Ads has centered almost exclusively on keywords. You created keyword lists, ads that matched the search intent of those keyword lists and then set up bids based on what clicks from people searching...

video

Feb 28, 2019

In this google ads tutorial for beginners, we will walk through step by step how exactly you can create a google ad for your shopify ecommerce product, or any other product, and get it up and running in under 10 minutes! This a-z google adwords tutor...

blog article

Feb 28, 2019

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook off...

blog article

Feb 28, 2019

The study namely Global Advertising Market Status and Forecast 2019-2026 by Market Research Placestretches out accurate and expressive details of the market, portraying the vital information on products, applications, and growth opportunities in Adve...

blog article

Feb 28, 2019

YouTube took additional steps today to address a controversy that erupted earlier this month over child safety issues, sending a letter to brands, media buyers and top content creators detailing new initiatives to help protect underage users and prev...

blog article

Feb 28, 2019

The billboard company received complaints and was "pressured to remove the ads," Ted Kuntz, a spokesperson for Vaccine Choice Canada  the organization behind the series of advertisements  told CBC Toronto on Tuesday.

blog article

Feb 28, 2019

Advertising agency Brave Group, in collaboration with well-known insurance house and client Momentum, has created a real-time electronic billboard display with key Budget Speech takeouts and solutions on Alice Lane, one of the busiest areas in Sandto...

infographic

Feb 27, 2019

Digital marketing has grown in leaps and bounds, and businesses are now well aware of the significant contribution it can make to customer acquisition.

blog article

Feb 27, 2019

Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business? In this article, you’ll discover the most common mistakes made with Facebook ad...

video

Feb 27, 2019

GENIUS ADVERTISEMENTS That Will Blow Your Mind! What do you think of these creative advertisements and commercials?

blog article

Feb 27, 2019

There are tons of elements that go into online advertising. You have lots of ad formats to choose from and the ways in which you can reach target audiences is truly unlimited. But, if you had to pick two big contenders when it comes to online adverti...

blog article

Feb 27, 2019

Creating a strong brand takes time. Unfortunately, when it comes to paid search advertising, using another business’s good name to steal their customers takes almost no time at all. It’s frustrating and difficult, but it’s ultimatel...

blog article

Feb 27, 2019

The British maker of hit shows like “Coronation Street” and “Love Island” said it expects total ad revenue to fall by between 3 and 4 percent in the first four months of the year. It’s been slowing since the final months...

blog article

Feb 27, 2019

Despite the growth last quarter in advertising, GOOGL is facing some fierce competition from rivals. The slog is getting harder. For Alphabet stock investors, these outside forces can’t be ignored. The road is going to get a bit tougher. Despit...

blog article

Feb 27, 2019

When your CPC’s increase, so does your ACoS (Advertising Cost of Sale). With more ad dollars being allocated to Amazon than ever before, lowering your ACoS in spite of this increased demand may seem like a tall task! This is exactly why we cons...

blog article

Feb 27, 2019

The British maker of hit shows like “Coronation Street” and “Love Island” said it expects total ad revenue to fall by between 3 and 4 percent in the first four months of the year. It’s been slowing since the final months...

blog article

Feb 27, 2019

The competition watchdog flagged on Wednesday evening that the networks could find themselves affected by the mooted rules which are designed to provide clarity for consumers when signing up with a company that intends to collect their personal infor...

blog article

Feb 27, 2019

The goal of any paid media campaign is to leverage your knowledge of the audience you’re attempting to reach in order to effectively isolate them with your targeting and entice them with your messaging to visit your site. That being the case, t...

blog article

Feb 27, 2019

In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access to information without safeguards in place ...

blog article

Feb 26, 2019

Google Ads conversion tracking is limited in multiple areas.If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.Phone calls don’t track well on Google Ads.Consultati...

infographic

Feb 26, 2019

With online shopping and product discovery constantly evolving, it can be difficult to stay on top of the latest shifts and trends of note in order to maximize your website and outreach processes.

video

Feb 26, 2019

15 video marketing statistics every business owner and content creator needs to know. Ready to grow your YouTube channel faster in 2019?

blog article

Feb 26, 2019

When it comes to search ads, Google Ads are everyone’s first thought and typically their first investment. This makes sense: Google still dominates more than 92% of all search traffic, so it’s where most advertisers will naturally gravita...

blog article

Feb 26, 2019

Company executives said they want CMOs to consider “Walmart as a network I can go advertise on.” Steve Bratspies, chief merchandising officer for Walmart U.S., thinks Walmart’s unique combination of online and store purchase data fr...

blog article

Feb 26, 2019

Lewis Media Partners promoted two employees on its digital team. Tori Stowers was promoted from senior channel specialist to channel manager–display, in which she will focus on performance, process and technology and take on management responsi...

blog article

Feb 25, 2019

Advertisers are once again pausing their YouTube ad buys following a report that pre-roll ads have been appearing on videos of children that have become popular with pedophiles. According to Wired UK, which conducted its own investigation following a...

whitepaper

Feb 25, 2019

Сontent has proven to be one of the most powerful marketing tools. However, even the content marketing practitioners that have risen to immense heights in their profession, still have to work hard and strive to make sure the result of their efforts m...

blog article

Feb 25, 2019

Want to do more with Instagram ads? Wondering how to create an affordable Instagram ad campaign that runs automatically? In this article, you’ll discover how to create and run a self-sustaining Instagram ad sequence that converts followers into...

video

Feb 25, 2019

Check out our video explaining the different types of YouTube Advertising formats. We cover the different YouTube ads formats you can run through Google Ads in 2019. If you are looking to create a video advertisement on YouTube, you have plenty of op...

blog article

Feb 25, 2019

That’s because those brands, which generally eschew traditional storefronts, have money freed up to spend digitally which, according to a recent note from Evercore ISI’s Anthony DiClemente, grows the ad market overall as they expose their...

blog article

Feb 25, 2019

Landing pages are often used in digital marketing advertising campaigns like those run on social media sites like Facebook or Pinterest, although any page visitors “land” on first is a landing page. For a successful digital marketing stra...

blog article

Feb 25, 2019

The key to increasing sales with Google Ads lies in testing and optimization. But where to start? Whether you are a new store owner or a seasoned advertiser, there are a number of must-test Google tips you should be implementing in your optimization ...

blog article

Feb 25, 2019

The term digital marketing has gone through a pretty thorough evolution over the past decade. Do you mean email lists and newsletter marketing? Are you talking about web and social media ad buys? How about the actual digital content generated around ...

blog article

Feb 25, 2019

India is getting Digital by the passing day. According to Google, India’s digital economy will cross the $ 1 trillion mark. Moreover, the country is consuming the internet more than ever. According to the Internet & Mobile Association of In...

whitepaper

Feb 24, 2019

The open Internet has enabled people to create, connect, and distribute information like never before. It has exposed us to perspectives and experiences that were previously out-of-reach. It has enabled increased access to knowledge for everyone. Goo...

blog article

Feb 22, 2019

User trust on social media is difficult for many industries. With various data breaches, fake news, and misinformation, companies face an uphill battle to ensure users can trust them. However, there are some small steps businesses can take when build...

blog article

Feb 22, 2019

In fact, Dan Hill in Emotionomics said, “Emotions process sensory input in only one-fifth the time our conscious cognitive brain takes to assimilate that same input.” Emotions have a profound impact on our decisions, create lasting first ...

blog article

Feb 22, 2019

The course, covering PR, social media, content and branding, will be hosted by PR agency J&PR and branding agency Gina.Design and is aimed at sole traders and SMEs who want to run their own PR and creative social media campaigns. Marketing manage...

blog article

Feb 21, 2019

If you aren’t careful, Google Ads can quickly cost an arm and a leg.If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an average of $50 per click. And if you haven’t optimiz...

blog article

Feb 21, 2019

When you want to work with another person on a Google Ads account whether you’re granting access to a Google Ads agency/consultant or trying to get access to help someone out the first step is to make sure that everyone can get into the account...

blog article

Feb 21, 2019

We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram Stories. If you’re a restaurant owner, that’s time you could use to per...

blog article

Feb 21, 2019

The 2019 Awards, which recognise the best marketing technology activity, individuals, vendors and agencies, will take place in the evening of 21 March, following the conclusion of Get Stacked, the B2B Marketing Technology Conference in London.

blog article

Feb 21, 2019

The money spent on digital advertising in the United States will surpass that on traditional ads for the first time this year, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highli...

blog article

Feb 21, 2019

Voted the 1 voice in marketing on LinkedIn over the past two years, the EVP, head of innovation for Zenith USA has a definite finger on the pulse of the advertising landscape, both in Australia and abroad. He’ll be part of March’s ad:tech...

blog article

Feb 21, 2019

The full List is available to subscribers only. Don't subscribe? Sign up here. In addition to the weekly print edition, our subscribers can view the entire List online. Are you on The List Each week we bring you our popular Lists. If you would li...

whitepaper

Feb 20, 2019

All advertising is subject to publisher’s approval. ASSP reserves the right to reject advertising not in keeping with the journal’s standards. As the leading voice for the OSH profession, ASSP, publisher of Professional Safety journal, in...

blog article

Feb 20, 2019

By Looking to work with someone else on a Facebook Ads account? Whether you’re granting access to a Facebook Ads agency/consultant or trying to get access yourself to help someone out, you can’t really work together if you can’t bot...

blog article

Feb 20, 2019

A recent return on the Lobbying Register showed that executives from the broadcasting side of the media and communications business were asked to outline how they were preparing for a hard Brexit, at the request the Department of Communications.

blog article

Feb 20, 2019

Nick Viney, CEO at Cyber1, said: “Both Cyber1 and Formula 1 share the same vision in terms of cyber resilience and product innovation, in conjunction with initiatives such as empowering diverse workforces, through our mutual drive to increase m...

blog article

Feb 20, 2019

An organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed with regulators in the UK and Ireland. The Interactive Advertising Bureau (IAB) is responsib...

blog article

Feb 20, 2019

In early January, an account director at an advertising agency sat in a conference room along with two senior-level people from her agency as her client, a Fortune 500 advertiser’s brand manager, screamed obscenities at her through the speakerp...

blog article

Feb 20, 2019

This past summer, Facebook announced that it was removing more than 5,000 ad-targeting settings from its platform in response to accusations that those options enabled discriminatory behavior by advertisers. While that may have been beneficial to use...

blog article

Feb 20, 2019

online ad spending in the U.S. will surpass traditional spending this year, by nearly $20 billion. The digital side will increase 19% to $129.3 billion, while non-digital will shrink 5% to $109.5 billion, according to a report from eMarketer publishe...

blog article

Feb 20, 2019

Everyone knew this point was coming. They just didn’t know when. Now we know when: Right now. In 2019, predicts a new forecast from eMarketer, the digital research firm, digital advertising will surpass traditional for the first time, capturing...

blog article

Feb 20, 2019

When Jeff Bezos founded Amazon nearly a quarter of a century ago, its aim was to create “the earth’s most customer-centric company”. Whether or not it has achieved these aims is moot. From bookseller to sprawling global empire, it&r...

blog article

Feb 20, 2019

Total digital ad spending in the U.S. will grow 19.1 percent to $129.34 billion this year, surpassing the traditional ad pie of $109.48 billion, down from $114.84 billion in 2018, and accounting for 54.2 percent of total spending, it said. "By 2...

blog article

Feb 19, 2019

As a Facebook Marketer, you are always looking for innovative and new ways to generate more leads at a lower cost. For those selling courses or marketing services, it is also always important to be ahead of clients to showcase your skills. One of the...

blog article

Feb 19, 2019

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than launching a Google Ads campaign.For this reason, the ...

blog article

Feb 19, 2019

Banks and insurers are returning to advertising markets as they try to rebuild trust after the banking royal commission, says Seven West Media chief executive Tim Worner, but continued uncertainty has forced the free-to-air broadcaster to downgrade i...

blog article

Feb 19, 2019

In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing to be an expert in specific platforms while also maintaining a good breadth of general digital...

blog article

Feb 18, 2019

If you’ve followed the WordStream blog since its inception in 2009  you know we’ve written a metric ton of Facebook content: Facebook ad benchmarks. How to lower your Facebook ad costs. Using Facebook ads to drive webinar registratio...

blog article

Feb 18, 2019

There’s no doubt about it — Google and Facebook have become the most popular advertising platforms. Over 3 million businesses advertise on Facebook and 1.5 million businesses are advertising through Google AdWords. But just because these ...

blog article

Feb 18, 2019

YouTube has become a video search engine many people have come to love, even those less tech-savvy. In fact, we spend a billion hours a day on YouTube, more than Netflix and Facebook video combined! Yes, people love YouTube, but the major question re...

blog article

Feb 18, 2019

Having watched Amazon.com build a massive advertising business, brick and mortar stores are looking to do the same. Walmart, Target and grocery chains Kroger and Ahold Delhaize are quietly courting big brands with a sales pitch that goes something li...

video

Feb 18, 2019

VIP Marketing & Advertising presents LSD Lead Strategy Discussion. An in-depth Q&A discussion on marketing, advertising, social media, reviews by members of VIP Marketing and Advertising. VIP Marketing and Advertising is an integrated marketi...

blog article

Feb 18, 2019

This happens to be the time of year when many companies are still planning and beginning to execute on their growth strategies and tactics," said Source Brand Solutions director, Jack Windsor. "So to me, the most powerful way to help someon...

blog article

Feb 18, 2019

The digital world has brought a lot of distractions to many people. With the many fun pages on the internet, people are cluttered to this world. Content and social media marketing can be a bit hectic to deliver to your audience. Despite the digital t...

blog article

Feb 16, 2019

Digital marketing essentially is a numbers game. The ideas and plans implemented behind-the-scenes based on factual data is what decides the fate of a company. It’s ironic that many consider fancy pitches sans importance on data to be their &ls...

blog article

Feb 15, 2019

We’ve all heard the supposed-rumors. Facebook Ads don’t work. They’re too expensive. They don’t actually get results. Too many people leave too many negative comments and it’s all one big giant scam to get us to throw aw...

blog article

Feb 15, 2019

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. This is the case with web page advertising design. Us...

blog article

Feb 15, 2019

This is your Complete Digital Marketing 2019 Guide aimed to give you the full run down on everything you need for your digital marketing journey. Whether you’re a beginner student or a professional, we’re here to offer you the skills and ...

blog article

Feb 15, 2019

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient marke...

blog article

Feb 15, 2019

Social media has grown into a dominant business tool as marketers have increasingly realised its potential for reaching key audiences. Today, 74% of businesses believe social media is a key component to their marketing strategy, with 2.77 billion peo...

blog article

Feb 15, 2019

Snapchat Discover has come a long way since its debut in January 2015. The platform started with 11 media partners and has since grown to more than 100 globally. While some publishers, such as Yahoo, Warner Music and most recently The New York Times,...

blog article

Feb 15, 2019

In media buying circles, the big buzz is Energizer. It started with a desktop search for Energizer batteries on Amazon.com that resulted in an ad for Amazon’s own Basics brand batteries so massive that people had to scroll to get to the Energiz...

blog article

Feb 15, 2019

In recent weeks, an advertiser bought outstream video ads from several outstream video ad vendors running on mobile web and found that, in some instances, the ads’ completion rates exceeded their viewability rates. That led this advertiser, who...

blog article

Feb 14, 2019

Global Programmaticing/Advertising Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 presents the analytical view of the industry that will enable readers to formulate and develop critical strategies for their businesses&r...

blog article

Feb 14, 2019

A Facebook statement issued that month to the effect read: Earlier this month in Nigeria, we began temporarily disallowing electoral ads purchased from outside the country ahead of the election and will implement the same policy in Ukraine ahead of t...

blog article

Feb 14, 2019

The United Kingdom government has asked the nation’s Competition and Markets Authority to look into the “largely opaque and extremely complex” world of online advertising.Culture Secretary Jeremy Wright announced the probe in the Ho...

blog article

Feb 14, 2019

Video advertising for banks and credit unions is evolving far beyond classic commercials and traditional TV screens. Digital disruptors keep coming up with new ways to slice audiences and reach them with innovative formats and messages that engage an...

blog article

Feb 14, 2019

This is where Facebook advertising becomes a big part of your marketing strategy. With a feature called “micro-targeting,” it allows you to reach your target based on interests, location, demographics, and even behavioral patterns. This m...

video

Feb 13, 2019

Mobile Ads are new trend in advertising, as radio advertising are losing listeners to digital platforms and traditional advertising is being transformed and shaped by new technologies and channels. EMA  is an innovative advertising platform desi...

blog article

Feb 13, 2019

Underwear company ThirdLove doesn’t work with agencies to buy ads, except for when it’s buying TV ads. “You have to go through an agency. It’s almost impossible to buy [TV] directly yourself,” said Dave Spector, co-found...

blog article

Feb 13, 2019

Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individu...

blog article

Feb 12, 2019

The use of artificial intelligence in business operations and practices has become a necessary rite of passage into the 21st century. 47% of digitally mature organizations—those with advanced digital practices—already have a defined AI st...

blog article

Feb 12, 2019

Mastering content strategy, creation, and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you ho...

infographic

Feb 12, 2019

With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, ...

blog article

Feb 12, 2019

Wildfire launched websites for Commercial Realty North Carolina and Village Tavern, both based in Winston-Salem. The agency’s campaign for Guilford College in Greensboro was the 2019 Grand Award winner in the CASE National Platinum Awards total...

blog article

Feb 12, 2019

Policing ads.txt files is an ongoing battle for publishers.Ads.txt was a tool launched with much fanfare in 2017 to help combat a persistent form of ad fraud: the unauthorized selling of publisher ad inventory and domain spoofing. But last week, a ma...

blog article

Feb 12, 2019

In March, the luxury retailer will open a cannabis lifestyle shop on the fifth floor of its Beverly Hills flagship store and will begin to sell select cannabis accessory products on Barneys.com, according to Matthew Mazzucca, creative director at Bar...

blog article

Feb 12, 2019

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKline were asked to make upfront guarantees on the cos...

blog article

Feb 12, 2019

Quora has all the answers and wants to sell ads against the Founded in 2009, the question-and-answer site attracts more than 300 million unique visitors per month, according to the company’s pitch deck, provided to Digiday by an advertiser. Tha...

blog article

Feb 11, 2019

Instagram has become the favorite social network of many -- and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram -- up 3% from 2016. Compare that, for example, to 24% on Twitter.

whitepaper

Feb 11, 2019

At the beginning of 2017, the World Federation of Advertisers released a report stating that nearly 90% of global brands were reviewing their programmatic strategies. By the end of 2017, a well-cited ANA survey reported that 35% of marketers had expa...

blog article

Feb 11, 2019

With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the time. And although that’s what makes online advertising ...

video

Feb 11, 2019

Flying V Group Digital Marketing and Advertising is headquartered in Orange County, CA and has offices in Irvine, CA, Costa Mesa, CA, and Tempe, AZ.

blog article

Feb 10, 2019

The "Award Ceremony of the 2019 German Design Award" was held at Messe Frankfurt, Germany on Friday, with CGTN designs pocketing two awards, gaining nods from an international jury in its pioneering styles as well as commercial success.

blog article

Feb 08, 2019

Social media marketing is a rather counterintuitive field. It looks like anyone could do it: post something (anything!) on social media, look for existing content, talk to people, fill your company’s Instagram account with your most photogenic ...

blog article

Feb 08, 2019

The word “experience” is often used in business, and for good reason. According to a Forrester Consulting study commissioned by Adobe, 80 percent of business decision makers said improving their organizations’ customer experience wa...

blog article

Feb 08, 2019

Amazon has begun testing ads within the Amazon Business marketplace in an effort to get more B2B clients.
Three agency executives that have received access to the beta program told Digiday that the company is now letting companies advertise wi...

blog article

Feb 08, 2019

Nextdoor, the 7-year-old social network for neighborhoods, is after more advertising dollars. The quick pitch: Nextdoor is home to only users with verified addresses across 190,000 U.S. neighborhoods. That means advertisers can target real people by ...

blog article

Feb 07, 2019

Major shifts in brand spending and expectations, along with increased competition from new players like global consultancies, have forced major advertising holding companies to reckon with their business models and corporate structures in recent year...

blog article

Feb 07, 2019

Grad advocates building personal relationships through social media platforms such as LinkedIn, sending personal messages from named individuals to prospects, rather than a broadcast approach from your brand. He also uses social networks to identify ...

blog article

Feb 07, 2019

That question arises following news this week that the social giant has hired the team behind UK-based blockchain startup Chainspace, which was reportedly working on a smart contracts platform. Reports indicate Facebook’s interest is in the tea...

blog article

Feb 07, 2019

GroupM advises its clients and the agencies within its network against buying ads on Facebook’s Audience Network because Facebook does not tell advertisers where exactly those ads appear. When GroupM is paying for its clients’ ads to run ...

whitepaper

Feb 05, 2019

HTML must be ready to send. HTML is not to exceed 600 pixels across the content area. All images and links must be present in the HTML (Financial Advisor magazine(FA) will not alter or insert images or links). All images are to be hosted by the clien...

blog article

Feb 05, 2019

Facebook announced on Wednesday, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. Advertisers w...

infographic

Feb 04, 2019

Facebook Profile, Page, Groups, Events and Facebook Stories: Profile, Cover and Shared Image Sizes and Tips. Instagram Account Picture Sizes and Instagram Stories.Twitter Profile, Cover, and Shared Image Sizes.LinkedIn Image Sizes.Pinterest Image Dim...

blog article

Feb 04, 2019

Last Fall, the Pew Research Center asked 942 adults in the U.S. to log in to their Facebook page and navigate to the page containing their Facebook ad categories. This is a section in their Facebook account that lists categories Facebook believes the...

blog article

Feb 04, 2019

Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second ...

blog article

Feb 04, 2019

Growing up in the early noughties, the platform was mostly a big cringe-inducing hub of photos uploaded from digital cameras, unsolicited pokes from strangers and inane status updates that Facebook’s ‘memory’ algorithm makes sure st...

blog article

Feb 03, 2019

AdTech Thought Leaders have given us an Amazing blessing. Without pioneers, thought leaders and those that pave the way forward for others, what would the AdTech industry be like today? These leaders have helped create a multi-billion dollar industry...

whitepaper

Feb 01, 2019

More media channels for advertisers mean more leads that can be generated. With CenterWatch’s expansive advertising solutions, you can create an integrated marketing and advertising strategy that provides the greatest potential for reaching you...

infographic

Jan 31, 2019

Every smart marketer will agree that digital marketing is valuable and plays a significant role in the success of any business.  However, marketers often cease to realize that digital marketing techniques are ever changing. In fact, it does not ...

blog article

Jan 31, 2019

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. On Wednesday, Facebook reported advertising revenue at $16.6...

blog article

Jan 30, 2019

The rumors of the death of storytelling within the digital advertising world are exaggerated. Not only is storytelling not dead, it’s more important than ever, despite the exhortations of a few contrarians. Broader saturation of ads across the ...

blog article

Jan 30, 2019

As a remote worker for several companies, an essential element of my work is managing the advertising strategy on Facebook. I carefully follow the changes that occur on this platform, and I use different types of advertisements at different stages of...

blog article

Jan 30, 2019

On the other side of the world is a very unique crowd which changes the world through the tangible recreation of their vision. These are our artists. They collect thoughts from every nook and cranny in the abstract of their mind and they create art i...

blog article

Jan 30, 2019

At one point in time, the cookie was the gold standard of tracking digital marketing efforts. Flash forward even just a few years, the cookie began to date itself as attribution and multi-channel tracking became a thing. Move forward to smartphones a...

blog article

Jan 30, 2019

Why is geotargeting so important? It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No matter the scope, any paid search strategy is inc...

blog article

Jan 29, 2019

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview of the full customer journey, from the first touch point to conve...

blog article

Jan 29, 2019

Gone are the days when the internet was a whole new concept for almost everyone. You now have businesses competing with each other to get more customers online. Some rely on to obtain more clients, while others scourge for other valuable digital mark...

whitepaper

Jan 28, 2019

Contextual advertising on scitation.org offers advertisers a way to reach their ideal audience across several publications based on keyword targeting. With an improved page design, optimized display and collaborative online tools, users find Scitatio...

blog article

Jan 28, 2019

Despite the many scandals surrounding social media companies and their practices of data sharing, they are still central platforms of opinion formation and public discourse. Therefore, social media data is widely analyzed in academic and applied soci...

blog article

Jan 28, 2019

One of the biggest challenges all businesses struggle with is attracting high-quality leads. A poor lead conversion rate will cost a company a lot of money in fruitless marketing efforts and missed opportunities to generate sales from actual paying c...

blog article

Jan 28, 2019

Social is changing, and the stakes for getting your online strategy right are rapidly rising. Thanks to paid media’s advantageous targeting abilities and wide reach, more marketers are investing in their social media strategy than ever before. ...

blog article

Jan 28, 2019

Running a digital marketing business? Need to accelerate your growth? This guide shares some advanced tactics to grow your digital marketing agency faster. It’s tough out there for digital marketing businesses. Startups are eating away at your ...

blog article

Jan 28, 2019

This one is first, as I think it’s the most important: have your client’s back. I think this is the most vital piece of advice I can give you. Really. Really really. Advertising is (much as certain people pretend that it isn’t) a bu...

blog article

Jan 28, 2019

While they may seem like a fancy of the future and something reminiscent from episodes of Star Trek, holograms are here, and they seem to be the new buzzword when it comes to advertising in international markets.  While hologram advertising is s...

blog article

Jan 28, 2019

If you’re new to Facebook marketing advertising, it’s crucial to learn the basics on how to create and establish your brand through it. So it’s needed to check online course reviews before getting started. In this post, you’ll...

blog article

Jan 27, 2019

Surely you’ve seen some of the the online chatter about “digital marketing.” There are a million platforms, channels, systems, software programs and “strategies” that are guaranteed to make you a million bucks. And every...

blog article

Jan 25, 2019

Emails have always been a marketer’s go-to tool. It is an effective channel for building your brand image and keep customers engaged. 82% of marketers consider email as the most effective channel to market content and improve lead nurturing and...

blog article

Jan 25, 2019

In today’s economic environment, it can be difficult to secure funding for your business let alone find an investor willing to shell out major cash for your project. So, for that reason, crowdfunding has become a popular way to raise money and ...

blog article

Jan 25, 2019

We often think about testing as something that is specific to the medium that we are in. For example, we do website testing to test and improve our website. We do email headline testing to improve the results of our email. But what if we could use di...

blog article

Jan 24, 2019

Over 1.49 Billion active users are on Facebook and over 78% of them use Facebook to find products to buy. Now more than ever, you have an even wider audience to show your brand to. But just having a Facebook page isn't enough...If you're curi...

infographic

Jan 24, 2019

Technology is continuously transforming and evolving. While trends that have previously rocked the industry won't be forgotten, there are a few noteworthy changes on the horizon. Let's take a look at some of the trends that’ll shape dig...

whitepaper

Jan 24, 2019

The power to reach our highly targeted audience and advertise to them across 95% of the internet with your banner ads. For example: A visitor goes to Labelsandlabeling.com, reads an article about digital printing and leaves the website. The footprint...

blog article

Jan 24, 2019

We know that most people think of Google as the only search engine around. Proof of this is the fact that people generally refer to it as “Googling” something when making an online search. How many times, for example, have you heard someo...

blog article

Jan 23, 2019

So, you’re a healthcare professional toying with the notion of investing a bit of time and resources into advertising on Facebook and/or Instagram, and you’re looking for a bit more information to fully persuade you into taking the plunge...

blog article

Jan 23, 2019

Just because something is specifically developed for a specific purpose doesn’t mean that there is only one use for it.Lead gen ads on Facebook (and LinkedIn) are just such an example in online advertising.They were developed to help lead gener...

whitepaper

Jan 23, 2019

2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 with digital accounting for 43.5 percent of investments ...

blog article

Jan 23, 2019

Over the past decade, advertising and sales have moved onto online platforms, transforming search engines into essential platforms for business promotion. Keyword advertising services such as Google Adwords and Baidu Promotion allow an advertiser to ...

blog article

Jan 23, 2019

Correctly built SMM advertising strategy is the main method for businesses to build a loyal audience, increase brand or company awareness and stimulate sales. Social networks are powerful tools for products and services promotion and it is possible t...

blog article

Jan 23, 2019

Native has been a standard practice in digital advertising ever since it eclipsed the awkward banner ad after readers migrated from desktop to mobile in the early 2010s. Publishers love the format because they can charge high CPMs and advertisers hav...

blog article

Jan 22, 2019

CPM, which stands for Cost Per Mille, is one of the original and still most common way of paying for mobile ads. Essentially, this denotes the cost for 1,000 impressions of a particular ad. This is the basic way for paying for reach and initial aware...

infographic

Jan 22, 2019

From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived,...

blog article

Jan 22, 2019

Are you currently taking advantage of what online video has to offer? In most cases, everyone has a preference for visual content and video over written article content. This is also seen daily through both Google and social media. More people are us...

blog article

Jan 22, 2019

The fast-fashion experience it provides could be one of the many reasons why it has consistently remained popular among consumers worldwide, especially those who constantly seek the latest fashion trends. However, there is much debate on whether Zara...

blog article

Jan 22, 2019

We all know the answer to this, don’t we? Or do we really understand how advertising works?  The following states that advertising on social platforms doesn’t work. An August 2017 study from CivicScience, an online polling company th...

blog article

Jan 22, 2019

Social media has certainly proven beneficial over the last two decades. Once a communication experiment that later evolved into platforms figuring out just how much personal data people would make available to their “digital networks,” so...

blog article

Jan 22, 2019

As someone who does digital marketing for attorneys, one of the more competitive industries on the web, you must always remain one step ahead of the competition. Keeping a law firm’s site at the top of the SERPs is more complicated than it was ...

blog article

Jan 21, 2019

We’re always looking to get more from our marketing efforts. If you haven’t been using Google AdWords pay per click (PPC) ads to drive targeted traffic to your landing pages, you may be doing yourself a disservice. More clicks translate i...

blog article

Jan 21, 2019

When Google started its experimental voice search service in 2001, everyone was skeptical about its future. But, as of today, it has become a way of life. From finding a restaurant nearby to ordering a toy online, people have started realizing the po...

infographic

Jan 21, 2019

There are seven digital marketing trends to look out for in 2019. It is no surprise that all of these trends show up on Twitter and Facebook. Each of these digital marketing trends carries with them their own challenges. And each trend also falls wit...

blog article

Jan 21, 2019

Previously in our Simple Tech for Small Business Owners series, we talked about PPC (pay per click) advertising. This is a great method for small businesses to get ads out there since they only need to pay for ads that generate actual clicks to their...

blog article

Jan 21, 2019

New data from Clutch says that seventy-seven percent (77%) of people recognize paid search ads easily compared to what organic search results look like - and it's causing a shift in the way advertisers approach consumers. People use search engine...

blog article

Jan 20, 2019

SEATTLE  When a chain of physical therapy centers wanted new patients, it aimed online ads at people near its offices who had bought knee braces recently on Amazon. When a financial services provider wanted to promote its retirement advisory bus...

infographic

Jan 20, 2019

Following the surge in internet penetration as well as the growing popularity of the digital platform, digital advertising is one of the most critical forms of advertising today. According to Invesco, digital ad spending will grow from $60.7 million ...

blog article

Jan 20, 2019

You’ve probably searched for a product using Google Search and immediately saw a high-ranking result with a small label reading “Ad.” It’s there for a reason someone paid the popular search for it. Taking advantage of these ty...

video

Jan 19, 2019

This is a video about pay per click services pricing models and how much to charge for PPC management services. If you're looking for how to sell AdWords to clients and pay per click company and are looking for the top pay per click consultant co...

whitepaper

Jan 19, 2019

The GLAD tokens are not intended to constitute securities in any jurisdiction. GLAD tokens are utility
token and cannot have a performance or a particular value outside the GLAD Platform. Therefore this
White-paper cannot constitute a p...

blog article

Jan 18, 2019

With the launch of new-to-brand metrics, Amazon Advertising now provides display, video, and Sponsored Brands advertisers the ability to measure and optimize campaigns, as well as plan future marketing strategies, to help grow your customer base on A...

blog article

Jan 18, 2019

These days, mobile advertising predictions are practically akin to digital advertising predictions, given mobile’s swift and continued rise to prominence. This year, mobile's share of the U.S. digital ad market climbed to 63 percent of tota...

blog article

Jan 18, 2019

One thing I’ve noticed when creating PPC campaigns for clients is that money talk can get a little murky. If they're not familiar with Google Ads or other similar platforms, it’s easy to get caught up trying to figure out where your m...

blog article

Jan 17, 2019

Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a better version of the ingredients’ former selves. Sounds almost exactly like what PPC e...

blog article

Jan 17, 2019

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones (mobile, video) and the rise of a new generation of consumers who simply will not ...

blog article

Jan 16, 2019

Most commercial sites, from social media platforms to news outlets to online retailers, collect a wide variety of data about their users’ behaviors. Platforms use this data to deliver content and recommendations based on users’ interests ...

blog article

Jan 16, 2019

Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has s...

blog article

Jan 16, 2019

It’s the era of e-commerce. Retailers like Amazon, Target, and Walmart are now not only major online shopping destinations. They are also powerful advertising platforms. There are more opportunities than ever for advertisers to connect with con...

whitepaper

Jan 15, 2019

Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to ...

whitepaper

Jan 15, 2019

Closed captioning is a way for persons with auditory disabilities to access your video content. It’s up to you to provide captioning that makes sense and allows persons with disabilities fair and equitable access to your multimedia content

blog article

Jan 15, 2019

Social media advertising is a great, fairly low-cost way to reach new segments of your potential audience, further awareness of your brand, and increase your company’s revenue. However, there are also many moving parts to social media ad campai...

blog article

Jan 15, 2019

I can't wait for the Facebook Virtual Ads Summit on Jan. 24 not only because it's hosted by my company MobileMonkey, but because it's a major meeting of the social media minds.  We've got some of the brightest Facebook marketers ...

blog article

Jan 15, 2019

There is no question that advertising is the key to the success of any business large or small, new or old. Without advertising and marketing practices a company simply cannot succeed or last long. To ensure long and lasting success, a business must ...

blog article

Jan 15, 2019

Take a look at some of the tools that we use for our own marketing efforts here at Thomas, and see how you can incorporate them into your industrial marketing. One of our personal favorites, Canva is a design tool that can help you create professiona...

blog article

Jan 14, 2019

Remarketing, using Google Ads and Facebook, is a great way to repeatedly get your brand in front of interested eyeballs and make your online strategic approach more successful. It is a second chance to advertise, an opportunity to cross-sell, or an o...

infographic

Jan 14, 2019

Getting your ads on the Google Display Network requires certain standards to be met. Through Google Ads, it is possible to run ads on the Google Display Network in different ad dimensions. However, there is a maximum file size limit, as well as restr...

blog article

Jan 14, 2019

When I talk to prospective clients about online advertising, I get a lot of questions. Many business owners and marketing executives find themselves overwhelmed trying to decide if pay per click is the best option for their marketing spend. Between a...

blog article

Jan 14, 2019

One of the most important factors in running a successful business is advertising. In this day-and-age advertising is primarily done through social media. You’ve got Twitter, Facebook, and LinkedIn, but the biggest player to this day is Instagr...

blog article

Jan 14, 2019

According to a prediction by eMarketer, “Advertisers’ increasing spend will push mobile’s share of total media to 47.9% by 2022.” But despite mobile's position as one of the most prevalent mediums in our personal lives, cr...

infographic

Jan 13, 2019

AD TARGETING AND DELIVERY THROUGH AI-ENHANCED PROFILES. AI TOOLS ASSESS BRAND’S VOICE AND GENERATE OPTIMAL AD COPY THROUGH AI-ENHANCED PROFILES. AI-POWERED ALGORITHMS IMPROVE CONVERSION BY GENERATING AD RELEVANCE SCORES

blog article

Jan 13, 2019

The Bannerflow team are always looking for new ways we help our customers and improve our creative management platform (CMP). Our mission is all about producing awesome digital advertising and one way of doing that is by simplifying complexity.

video

Jan 13, 2019

We are a dedicated digital marketing company. We serve our clients end to end with our exclusive, innovative, and strategic techniques to improve sales and profit of your business online. We are also best known as PPC marketing agency and Wordpress d...

blog article

Jan 11, 2019

As we jump headlong into 2019, the digital advertising industry continues its exciting journey through new ad formats, breaking news, and shifting ad budgets. To dive deep into the state of the industry and anticipate what the New Year will bring, we...

blog article

Jan 11, 2019

The vast majority of Facebook’s (FB) revenue comes from advertiser spending to promote brands or market products and services on its platforms, which together reach more than 6.0 billion people globally. According to a Facebook update in Octobe...

blog article

Jan 11, 2019

Digital marketing has served as one of the most excellent business tools for a lot of entrepreneurs these days. It not only has harnessed the power of digital and SEO services for marketing but also has helped the small business entrepreneurs in taki...

blog article

Jan 11, 2019

2018 was certainly a record-breaking year in many regards, but most notably in social media. Consumers are spending more time scrolling through social media platforms than ever before. In fact, a report from the Manifest found that 72% of consumers c...

blog article

Jan 11, 2019

The new year is here, and digital marketing is more advanced and innovative than ever before, businesses have to keep up. It is very likely that the strategies you used last year won’t be effective in 2019. But the good news is I have been foll...

blog article

Jan 10, 2019

Organizations with visions are trailblazers. They succeed where others fail. By working towards the prospects of a different future, they are, in turn, creating the future. Having vision and foresight is a crucial component to succeeding as a busines...

video

Jan 10, 2019

When you start a business, you always focus on how to get a group of customers through the door. So, to bring customers, you implement various marketing strategies for your business. Out of all the techniques, digital marketing is the essential servi...

blog article

Jan 10, 2019

Also, advertising spending on newspapers also declined by almost 20 percent to about Bt511 million in December last year. Total advertising expenditures on media increased slightly by 0.8 percent year on year in December last year to about Bt8.9 bill...

blog article

Jan 10, 2019

Even the most amazing product in the history of mankind won’t sell if nobody knows about it. Why do you think so many startups with great ideas still end up failing in the first five years? As a top digital marketing firm, we understand the sim...

blog article

Jan 10, 2019

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, the better they can offer you things they know you want. This is one of the biggest reason...

blog article

Jan 09, 2019

Just before Christmas, the Department for Digital, Culture, Media & Sport published figures showing that the UK creative industries contributed £100bn to the British economy in 2017, growing at twice the rate of the economy since 2010. Adve...

video

Jan 09, 2019

Amazon Product Targeting Ads Campaigns - Amazon has recently rolled out a new PPC feature called Product Targeting which allows advertisers to target customers by ASIN. Although product targeting is still in beta, we've been testing all the new f...

blog article

Jan 09, 2019

The cost of paying for forgiveness can be millions of dollars far more than the cost of the original license.  In Olive v. General Nutrition Centers, one advertiser just learned this the hard way.  GNC’s ad agency hired a model for a ...

blog article

Jan 08, 2019

This year has seen huge growth in digital ad spend. In particular, growth in the market has been driven by video and mobile video. eMarketer looks ahead at trends for 2019 with big players such as Facebook coming under ever-increasing scrutiny and GD...

whitepaper

Jan 08, 2019

Affiliate Marketing is a booming industry, and it isn’t static every year brings new challenges and regulations. These are imposed by sources such as Google and Facebook, as well as by Advertisers, therefore if you don’t want to miss upco...

blog article

Jan 07, 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of the video above all other visuals for businesses and bra...

blog article

Jan 07, 2019

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets. According to Statistica, in the telecommun...

blog article

Jan 07, 2019

Coupled with this is digital marketing which backs up your advertising message. While advertising and marketing are inexorably intertwined, it is most often marketing that will carry the company’s message through and see it land at its successf...

blog article

Jan 07, 2019

Many of our clients ask us about Facebook advertising. Mostly, they want to know which is the better platform for advertising, Google Ads or Facebook Ads. For some reason, this question has been coming up more and more often lately. Perhaps it’...

blog article

Jan 07, 2019

The social network will see declining growth rates if not an outright downward trajectory this year unless it makes two specific and significant changes. Sure, the total number of daily active users (DAUs) is increasing. But look more closely. The nu...

whitepaper

Jan 05, 2019

In a little over two decades, not only has digital advertising emerged as the killer category for
marketing, but the very nature of what it means to market and be a marketer has undergone
a significant upheaval.

whitepaper

Jan 05, 2019

Online digital advertising has reached a huge market size after many years of rapid growth but
is plagued by many fundamental problems. Advertisers spend a huge amount of budget on
invalid traffic and lack trust in the ad network. Users...

whitepaper

Jan 05, 2019

Back in the day, the industry counted clicks and CTRs (click-through rates). But, the numbers were so low many marketing executives used that as a rationale to stop spending. Nobody could prove a return on investment. CPL (cost per lead) programs rul...

blog article

Jan 04, 2019

Connecting with customers and assisting them in their journey with your business becomes easier with emails. Planning an email marketing strategy for financial services is a tough task as these emails are a lot more professional than the e-commerce e...

blog article

Jan 04, 2019

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, co...

blog article

Jan 04, 2019

When people think about the differences between B2C (business-to-consumer) and B2B (business-to-business) advertising, they typically differentiate between the two based on emotions. B2C advertising has been fueled by the notion that consumers are ir...

blog article

Jan 04, 2019

The reason why you may want to use Facebook for marketing is the “reach” factor. With 2.27 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However,...

blog article

Jan 03, 2019

In our industry, the end of the year is a time for R&R, not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time to evaluate and digest our successes as well as our shortcomings, allowing...

blog article

Jan 03, 2019

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry’s center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the in...

blog article

Jan 03, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Face...

blog article

Jan 03, 2019

If you think that the social media manager spends all day just reading Tweets and blogs while sipping coffee, think again. This person is responsible for the daily implementation of social media marketing strategy for the company. As part of the comp...

blog article

Jan 03, 2019

Regardless of the type of advertising that you use, understanding your audience is vital to the success of your business. Mobile billboard advertising is an effective model that works best when a campaign hits its target audience at the right time. W...

blog article

Jan 03, 2019

A host of niche ad blockers are helping web surfers trade annoying ads for cats, art, and inspiration. The tools are part of a burgeoning cottage industry of blocking software birthed by popular frustration with disruptive digital ads in recent years...

blog article

Jan 03, 2019

Last week came the news from WirtschaftsWoche that Google intends to make a foray into out-of-home (OOH) advertising in Germany. Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change t...

blog article

Jan 03, 2019

In our industry, the end of the year is a time for R&R, not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time to evaluate and digest our successes as well as our shortcomings, allowing...

blog article

Jan 03, 2019

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry’s center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the in...

blog article

Jan 02, 2019

The new year is here and “2019 advertising and marketing trends” articles are being shoveled out as quickly as they can be published. This year, DASH TWO is taking a somewhat different approach. Instead of pretending we have a crystal bal...

blog article

Jan 02, 2019

In general, paid ads can help your nonprofit with your recognition, donations, and events. You can promote valuable content to draw in new leads and position yourself as industry experts. Here are the type of paid ads you can begin using today along ...

blog article

Jan 02, 2019

Humans, the supremely social mammals, are ethical and intellectual sponges. We unconsciously absorb, for good or ill, the influences that surround us. Indeed, the very notion that we might form our own minds is a received idea that would have been qu...

blog article

Jan 02, 2019

Many small businesses are trying to decide on their social media marketing in 2019. Marketing for most small businesses is often not a priority, but it should be. How else will people learn about your product or services? Word of mouth? Well, that mi...

blog article

Jan 02, 2019

Let’s say your competitor has invested a tidy sum creating an awesome YouTube video about its sizzling hot, number-one best-selling product. The video gets tons of views. Good on the competitor. You, not so much. However, what YouTube will let ...

blog article

Jan 02, 2019

Frauds in advertising can be efficiently avoided using the blockchain technology.  Companies who are paying are doing so to engage their prospective customers at least for a few minutes.  They pay for the engaged minutes; however, there are...

blog article

Jan 02, 2019

Let's all agree on one thing: Pitches are a huge effort, for both advertisers and agencies. They take a massive amount of time and resource, so it would be foolish not to make the most of the opportunity they present. And yet, too many advertiser...

whitepaper

Jan 01, 2019

We want to create a connection with our future token holders, partners and the broader ecosystem and therefore know that a traditional white paper is not the way to do that. 100 pages of words, charts, images and mathematical formulae that requires t...

blog article

Jan 01, 2019

In this ever-evolving global market arena, what matters is an enhanced digital presence. You don’t need to be a celebrity with millions of Instagram followers or a giant business unit with a million dollar yearly revenue. You can be a next-door...

blog article

Jan 01, 2019

Are you sure that you are tracking the right events for your e-commerce website and that they are all set up properly? Tracking the right events can make or break your campaigns, so you need to be sure that you have everything set up right, depending...

blog article

Jan 01, 2019

Emarketing and digital marketing… aren’t those concepts too similar? You simply treat e-marketing as part of your digital marketing campaign, so you don’t pay much attention to what’s better, right? Well, it’s time to s...

blog article

Dec 31, 2018

It’s my holiday tradition to bring tidings of discomfort and sorrow to my colleagues in the news business. One year ago, I described the media apocalypse coming for both digital upstarts and legacy brands. Vice and BuzzFeed had slashed their re...

whitepaper

Dec 31, 2018

AB-CHAINs mission is to deliver the service to companies with cryptocurrency budgets allowing an easy and time-saving way to publish ads on the Internet without converting cryptocurrency into fiat and allowing high returns from advertising budgets. A...

blog article

Dec 31, 2018

When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, multiple direct-to-consumer streaming video services and an advertising division that spans tr...

whitepaper

Dec 30, 2018

Previously, SEO was all about creating meta tags and finding places for keywords within content and repeating the same target keyword(s) over and over again. For example, a page about vacuum cleaners would benefit from the term ‘vacuum cleaners...

blog article

Dec 29, 2018

There’s a fascinating article over at LinkedIn: “You Are What You Signal,” in which the authors discuss the concept of “signaling theory” in advertising, best summarized in simple terms as the way in which ads “sig...

blog article

Dec 29, 2018

Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out cert...

blog article

Dec 29, 2018

For the Indian advertising industry, 2018 has been a year defined by industry whiplash. From the wave of #MeToo hitting the industry hard to Sir Martin Sorrell quitting WPP, the world’s largest marketing communications group, we take a look at ...

blog article

Dec 28, 2018

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Increasing your brand awareness, strengthening customer loyal...

blog article

Dec 28, 2018

Chinese technology brand Huawei has its sights set on Apple and Samsung, as it looks to increase market share by expanding into global markets with its latest high-end smartphone. Following the launch of its flagship devices the P10 and P10 plus at M...

blog article

Dec 28, 2018

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the ...

infographic

Dec 27, 2018

In the US people devote an average of 3.6 hours to their mobile device every day, according to eMarketer , listening (audio) is the largest portion of that at 52 minutes a day. Adoption rates among voice-activated speakers and audio subscription serv...

blog article

Dec 27, 2018

You know the gist when it comes to email marketing but what are these lists, segments, and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented li...

blog article

Dec 27, 2018

Everyone wants to create high-quality ads that are directly relevant to their target audience because it means that they’ll get a lot of clicks and a lot of conversions. Of course, that’s the goal! Actually creating those high-quality ads...

whitepaper

Dec 26, 2018

Robotics Online (www.robotics.org) is the official website of the Robotic Industries Association (RIA) and the global resource dedicated solely to the robotics industry. Robotics Online provides information and education to assist engineers, managers...

blog article

Dec 26, 2018

Since we launched our Facebook Political Ad Collector project in fall 2017, more than 16,000 people have participated in it. They all agreed to install a browser plug-in that anonymously sent us the ads they see when they browse Facebook. We used tha...

whitepaper

Dec 25, 2018

Let’s be honest. When we all started playing around with social media the general consensus was that it was going to drive a bunch of free traffic to our websites. Sure enough, social media can drive traffic to our websites, but it’s gett...

infographic

Dec 22, 2018

Are you considering investing in an Instagram advertising campaign? Need help getting started with the Instagram ads platform? Headway Capital share what you need to know in this infographic. Why use Instagram ads? Different types of ads, Different c...

infographic

Dec 21, 2018

The importance of social media is apparent in both our personal and professional lives. However, as we approach the New Year’s, marketers are apprehensive on how social media will change and importantly - how they should adapt to the innovative...

blog article

Dec 21, 2018

However, for many organizations big and small, the huge range of campaigns and tactics available can be a hindrance just as much as a help. It can be very easy for companies to drown in a sea of likes, shares, and retweets and lose sight of the real ...

blog article

Dec 21, 2018

I make my living writing and editing all manner of content. What follows is a harsh truth that I’ve had to accept: Organic discovery of content is all but dead. I wish it weren’t the case, but it is. That’s not to say content isn&rs...

blog article

Dec 21, 2018

Most of us don’t have the time to always be checking our Google Ads accounts. During my career, I’ve managed a number of accounts. I managed up to 18 at a time and other times I’ve managed just one. This post is for those looking to...

blog article

Dec 21, 2018

It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace and now requires many relationships that extend further than the typi...

blog article

Dec 21, 2018

It just takes one. One billboard, in one city, with a message, can travel the globe in an instant. Remember Deadpool‘s Valentine’s Day magic? 20th Century Fox made a single gag billboard positioning the superhero action flick as a romanti...

blog article

Dec 21, 2018

Advertisers are expected to spend just shy of $30 billion on online video this year an increase of nearly 28 percent year-over-year, according to recent research. It is a whopping number that demonstrates the rapidly growing opportunity to reach targ...

blog article

Dec 21, 2018

Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend 90 percent of their mobile internet time in them. And, according to Google, the number one smartphone a...

blog article

Dec 20, 2018

Each year, LinkedIn unveils its Power Profiles, the most-viewed professionals on LinkedIn across five categories in Australia. The categories include founders and CEOs; small to medium businesses (SMB); social impact; human resources (HR); and market...

blog article

Dec 20, 2018

Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more engagement and conversions. There’s just about a million different ways to s...

blog article

Dec 20, 2018

Netflix’s algorithms are infamous. They entice us to watch new shows, analyze our levels of engagement and, as recently discovered, generate targeted advertising based on our perceived race. At the end of October 2018, subscribers started to no...

blog article

Dec 20, 2018

It’s that wonderful, wonderful time of the year. A time of lists, predictions or reflections. But rather than join the long and eminent list of such contributors, instead I thought I’d make a single suggestion for 2019. “Only one, B...

blog article

Dec 20, 2018

2018 has been a huge year for digital advertising, with H1 2018 showing that the total UK digital advertising market is now worth £6.4bn, up 15 percent year-on-year. Mobile advertising has been a massive contributor to this, as we increasingly ...

blog article

Dec 20, 2018

We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who&rs...

whitepaper

Dec 19, 2018

In the lengthy process of building email lists and rolling out new email marketing campaigns, we often forget about the importance of testing. To create and optimize email campaigns, smart marketers analyze previous email programs and try different a...

blog article

Dec 19, 2018

This year, the App Store turned 10 years old. I'm fortunate to have witnessed the challenges and opportunities of this vibrant ecosystem throughout all these years, first as part of a mobile game studio (Tapulous, acquired by Disney) and then as ...

blog article

Dec 19, 2018

Google Ads certification is an important credential for marketers. It is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work learnin...

blog article

Dec 19, 2018

Netflix produces content, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it’s also heavily invested in advertising, promotion, and market research. How else would it understand ...

blog article

Dec 18, 2018

We’re excited to introduce portfolios, a new way to manage and organize your sponsored ads campaigns. Portfolios are designed to simplify your workflow while giving you more control and better insights, letting you focus on improving your campa...

blog article

Dec 18, 2018

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122%...

blog article

Dec 17, 2018

Social networks have, to a large extent, defined the way we work and live. Not only do these conversational tools ignite debate and broaden networks, but in a very real sense, they nourish a collective consciousness, an understanding of what it means...

blog article

Dec 17, 2018

Instagram has disrupted the realm of social media in a lot of good ways. It’s changed the way that brands connect with their followers, and, most importantly, the way they advertise with them. The platform currently has more than 1 billion acti...

blog article

Dec 17, 2018

Every day, we are exposed to up to five thousand advertisements. They're everywhere on our phones, televisions, newspapers, radios, emails the list is endless. Many of these adverts pass by our conscious awareness, with endorsements and sublimina...

whitepaper

Dec 15, 2018

Consumers and business buyers receive more messages, through more channels, than ever before. Cutting through the noise requires advertisers to deliver hyperpersonalized messages that resonate at the individual level. Now, advertising is undergoing a...

blog article

Dec 14, 2018

Feeling peaceful, fulfilled, and relaxed as a social media marketer? Not if Facebook has anything to do with it. Oh, and all the Lit and Yaas stickers on Instagram you thought were so magnetic and romancing. Flames. Fake news, full feeds, fast unfoll...

blog article

Dec 13, 2018

As more companies turn to digital marketing, traditional marketing channels have become cheaper and more accessible to businesses of all sizes. Try out these five tactics to combine traditional strategies with digital marketing to increase your reach...

blog article

Dec 13, 2018

The origins of advertising date back in a very distant time. Publicity exists since civilization and commerce origins. This shows that there has always been an obvious need to communicate, and in the beginning, word-of-mouth advertising was the most ...

blog article

Dec 13, 2018

YouTube is the second-largest search engine in the world after Google. Approx. Nine million South Africans are on the platform on a monthly basis. In a previous article, we mentioned that 8 million South Africans are on Facebook every month. That sho...

blog article

Dec 13, 2018

Earlier this year, Procter & Gamble announced it cut its digital advertising budget by $200 million after putting pressure on social media companies to be more transparent when it came to the reach of the ads they were selling. “Transparenc...

blog article

Dec 12, 2018

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers with specific interests and viewing habits, living across North America and Europ...

blog article

Dec 12, 2018

Advertising and customer experience those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. And that’s a big problem. According to ...

blog article

Dec 12, 2018

Do you want to get the most from the holiday season? Have you thought about Facebook Ads, but aren’t 100% sure how to use them? This article gives you real-world, holiday-specific Facebook ad examples from businesses like yours providing inspir...

blog article

Dec 12, 2018

Instagram launched in 2010 and in a matter of the first 24 months it was worth one billion dollars. It was Facebook who forked out the one billion dollars to acquire Instagram in 2012 and six years later it’s the fastest-growing social media pl...

blog article

Dec 11, 2018

Today, e-commerce is the preferred channel of most consumers. Businesses have seen a 15% growth in the industry, with a tenth of total US purchases done online and more than half of in-store purchases influenced by eCommerce sites. Social media apps ...

blog article

Dec 11, 2018

Making your business stand out on Facebook is getting more difficult by the day. With 2 billion users and every brand under the sun paying for Facebook Ads, is there still any point in posting organically? Organic posts still get more community engag...

blog article

Dec 11, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertiser...

whitepaper

Dec 11, 2018

Digital advertisements have some common pricing structures that run across the various types of ads. While ads have different objectives, the prices are often based on the same models. In this section, we are going to take a look at some of these mod...

infographic

Dec 11, 2018

Social media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country’s consumers online? More and more consumers are joining social networks every single da...

blog article

Dec 11, 2018

Facebook today has over 2 billion monthly active users. In South Africa alone approximately 8 million people regularly use the platform to check in on the latest news or to see what their friends and family might be up to. This is one of the main rea...

whitepaper

Dec 10, 2018

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor related in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not includ...

infographic

Dec 10, 2018

That’s why the targeting options are so crucial. They’re foundational to your ability to deliver creative, specialized ads to the groups of people most likely to become your customers. If that ability is a sandwich, Facebook’s targe...

video

Dec 10, 2018

Watch in this explanation,  in less than 3 mins how to set up and optimize a PPC Campaign to hit only 3% ACoS. And guess what?! You can replicate this PPC Auto Campaign in less than 5 mins! Learn to use Amazon’s Pay Per Click platform beca...

blog article

Dec 10, 2018

THE RISE OF SOCIAL PLATFORMS has brought with it a new kind of celebrity: the digital influencer.
It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in ...

blog article

Dec 09, 2018

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-c...

blog article

Dec 09, 2018

For most businesses and organizations, the need to streamline business activities provides the impetus for digital transformation. Sometimes it starts with making sure the customer’s experience is exceptional, and sometimes it begins with ensur...

video

Dec 09, 2018

Do you sell MMA or Boxing gear? Maybe you sell supplements or Instruction online or in person to Boxing and Martial Arts students. Fights with Friends is looking for 3 dedicated sponsors with great products to help them grow their business. This is a...

blog article

Dec 09, 2018

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-c...