RESOURCES

blog article

Jan 17, 2020

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement ...

blog article

Jan 16, 2020

The Apple TV app on the Apple TV is currently the bane of my existence. In theory, it should be a tidy way to manage everything you watch, bringing together content from Apple, Disney+, HBO, Hulu, and other streaming services (but still not Netflix, for some reason), plus live news and even sports. ...

blog article

Jan 15, 2020

Retailers can’t wait any longer: Those that haven’t begun to deliver digital transformation within their brands must start now, or face punishing consequences soon. This was the sentiment maintained by David Dobson, director of retail, hospitality and consumer goods for Intel, who said t...

blog article

Jan 15, 2020

Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies ove...

blog article

Jan 15, 2020

Point-of-care (POC) advertising is rapidly growing as an effective, innovative, and vital segment of healthcare marketing. It provides pharma companies with a valuable platform for their brands and offers their agencies a dynamic promotional tool to maximize the marketing mix when attempting to reac...

blog article

Jan 15, 2020

Alphabet Inc’s  Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software co...

blog article

Jan 14, 2020

Amazon has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon's eyeing the audience outside of its 40 million Fire TV users. The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streami...

blog article

Jan 13, 2020

W2O Group is adding an advertising agency to its portfolio with its acquisition of 21Grams a New York-based agency focused on healthcare. The deal is W2O’s fourth acquisition in the past six months and its first pure-play advertising and creative buy. 21Grams is a 150-person shop with more tha...

blog article

Jan 13, 2020

The UK's Institute of Practitioners in Advertising IPA has expressed its disappointment at Facebook’s decision not to ban political ads that use micro-targeting and spurious claims to sway voter opinion  a practice that the industry body says is open to abuse and has been demonstrably...

blog article

Jan 11, 2020

We had a major product announcement this week. On Tuesday, I'm very proud to announce that we launched a new offering called Advertising Accelerator with Watson, which as you can probably tell by the name, leverages Watson AI really to do three things. Anticipation: It helps advertisers better p...

video

Jan 10, 2020

BA Advertising and Marketing student Corey tells us about his placement and how the University helps its students with employability. Find out more about the course here: https://www.coventry.ac.uk/course-structure/ug/2020-21/fbl/advertising-and-marketing-ba-hons/

video

Jan 09, 2020

Turn window shoppers into customers thanks to this innovative double sided hanging digital advertising screen. Easy to install & easy to upload dynamic content, these super sleek super slim 23mm digital screens will help you add sales, build brand and beat the competition.

video

Jan 09, 2020

In a time during which offering a simplified definition of oneself seems a universal ambition, Prada enjoys demonstrating the opposite. That is, indeed, more Prada. Acronyms become a playful metaphor for a confident embracing of the indefinability of the idea of Prada itself. They are juxtaposed wit...

blog article

Jan 09, 2020

Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling ...

blog article

Jan 09, 2020

In Part 1 of my CCPA musings, I covered a bit of Data Driven Linear TV (DDL) advertising history, its early reliance on third-party data, the past problems with third-party data quality, and the likely drying up of third-party data. These factors are driving a possible shift to increased reliance on...

blog article

Jan 08, 2020

A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that violate a trademark. As normal and expected, Google is restricting ad impressions for these extensions. Not that I harbor any mistrust towards Google, but I&...

blog article

Jan 08, 2020

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert&...

blog article

Jan 07, 2020

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, as a digital marketer, you don’t solely wo...

video

Jan 06, 2020

By using geo targeting in advertising, Hershey's is able to boost in-store sales. In this Mobile Monday video, Vinny Rinaldi, Head of Addressable Media and Technology at The Hershey's Company, explains Hershey's approach to geo targeting for marketing to Anne Frisbie, SVP and GM of North...

video

Jan 06, 2020

Comscore SVP Strategic Partnerships Scott Worthem makes the case for addressable advertising vs. "an uncomfortable level of personalization" in national OTT broadcasts in this clip from a panel at Streaming Media West 2019.

blog article

Jan 06, 2020

Online advertising has made advertising more targeted and more prone to success. You get to deliver relevant, time-bound, and personalized messages and ad to your target customers. You get better results at a fraction of the cost from that of traditional advertising. Traditional advertising caters m...

video

Jan 06, 2020

Dailymotion VP, Programmatic & Strategic Partnerships Nola Solomon explains personalized advertising and presents a contextual targeting use case in this clip from her presentation at Streaming Media East 2019.

blog article

Jan 06, 2020

Marketing firm Tremor International Ltd said on Monday it agreed to buy video advertising firm Unruly from Rupert Murdoch’s News Corp.The London-listed firm said it would issue about 6.91% of its issued voting share capital to News Corp, the owner of the Wall Street Journal and The Times, to a...

blog article

Jan 06, 2020

Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients. The London-listed firm said as part of the deal, it would issue a...

blog article

Jan 06, 2020

American importers of French cheese, bubbly and porcelain are raising their voices in Washington, hoping against hope they can outweigh Silicon Valley giants in a battle over tariffs on luxury items from France. President Donald Trump last month threatened to punish Paris for a new tax on tech giant...

blog article

Jan 05, 2020

Lidl is removing cartoon characters from its own-brand cereals in a move it says will help parents resist pester power and tackle childhood obesity. Lidl says it will remove cartoon characters from eight of its cereal brands by the spring (see pictures above). It will not be changing the brand names...

blog article

Jan 03, 2020

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively impact profit in the first quarter of next year. The solution? “We need more leads!” It’s a common phrase often heard among teams l...

video

Jan 02, 2020

The ad sees the Frankie & Benny's PR team pitching the artist with a hair-brained scheme to change his name to 'Veg Loaf' - all to underline its new vegan menus. But don't call him Vegan Loaf. I don't care for advertising messages, but I think the clip is funny.

blog article

Jan 02, 2020

This week, we’ve been talking with Marketplace reporters about what we should expect in tech in 2020. Today, we’re taking a look at one major thing happening in 2020: the U.S. presidential election. It’s no secret that there was a boom in social media misinformation campaigns durin...

blog article

Jan 02, 2020

Articles throughout December explored advertising, promotion and labeling in addition to the role of social media in regulatory communications. Leading experts in the profession shared valuable insight on a wide range of issues impacting APL professionals today, including optimizing ad/promo regulat...

whitepaper

Jan 01, 2020

When AT&T bought the first banner ad on Hotwired.com in October 1994, no one could have realised that they were witnessing the birth of an industry. This year, that industry will support sales of digital advertising worth over USD$223 billion. The advertising technology industry is a huge, compl...

blog article

Jan 01, 2020

If you own a Xiaomi phone then, you might be familiar with the Mi Browser. Like every other OEM, Mi Browser is a custom browser meant for Xiaomi devices. Though it is a pretty slick internet browser however, the presence of unwanted ads and news feed makes this app an avoidable app. Moreover, MIUI w...

blog article

Jan 01, 2020

Sometimes the best way to advertise your product is to not show it at all. In its latest campaign for Disney World, in-house agency Yellow Shoes chose to move away from the traditional Cinderella Castle photos and highlight the ride home after a great day at the parks. In these emotionally charged p...

infographic

Dec 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial...

blog article

Dec 29, 2019

eBay is rethinking its seller advertising program and will begin testing some new approaches to Promoted Listing ads, a company executive revealed last week. Jordan Sweetnam said he agreed with sellers who expressed concern that eBay allows sub-par sellers to get greater visibility than quality sell...

blog article

Dec 29, 2019

There’s a lot to be said about how advertising has changed in the last few years. Ever since the online world came about, and more people started creating their own digital footprint, businesses look to the internet to advertise. But how do you do paid advertising online in order for you to ge...

blog article

Dec 26, 2019

Supermarket chain Kroger has warned that Facebook posts promoting a free food giveaway by the company are fake and did not originate from its verified social media account. The Cincinnati-based chain said it was aware of the fraudulent Facebook posts being made by an account labeled kroger.com, whic...

blog article

Dec 26, 2019

The first ads for the 2020 census launched this week in a remote part of Alaska with plans for an advertising campaign for the rest of the country slated for next month, the U.S. Census Bureau said Thursday. The advertising launched this week is aimed at residents of 220 small native Alaskan village...

blog article

Dec 25, 2019

Many of the Android manufacturers made a name for themselves by selling cheap smartphones with specs as good as that of mid-rangers and sometimes they even share a lot of similarities with flagship phones. Placing ads into the OS was one of the ways to make a profit for manufacturers that offer grea...

blog article

Dec 25, 2019

Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data. This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads. However, th...

video

Dec 23, 2019

In an exclusive interview with Geospatial World, Greg Bentley, CEO of Bentley Systems explains why technology ecosystem for digital cities

blog article

Dec 23, 2019

OnePlus OxygenOS is considered among the best custom Android skin in the industry. And one of the many reasons it succeeds is that there are no irritating ads. OnePlus CEO Pete Lau has revealed that the company makes a decision based on user experience. On being asked in an interview why OxygenOS la...

blog article

Dec 23, 2019

Facebook is one of the most growing social media on the internet which is free. With over billions of users who log in daily, there come millions of opportunities. While keeping its users updated on the news and things happening all over the world and keeping in contact with your friends all day. Fa...

whitepaper

Dec 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for loc...

blog article

Dec 20, 2019

In a new era of consumer choice, both advertisers and publishers are continuing to assess how they can ensure success in this complex, crowded, and highly competitive environment. At Xandr, we believe there are three key reasons why collaboration will be essential for all players across the digital ...

blog article

Dec 20, 2019

Google is a huge company with a lot of power and in recent years it has paid for its dominance in the market. France is now awarding a fine of $ 166 million to Google for abusing its dominance in the online advertising market. The Associated Press (AP) reports that France has imposed a € 150 mi...

blog article

Dec 19, 2019

The year is 2019. Greta Thunburg is surpassing the follower count of Cher, Kylie and she’s nearly neck and neck with Mariah. Plastic straws are a social faux pass and you have to have a stern internal debate before ordering a steak. The world and the people on it have changed in ways nobody co...

infographic

Dec 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the fo...

whitepaper

Dec 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising ...

video

Dec 18, 2019

The Microsoft Advertising Basics course will allow you to understand how this search engine platform works to develop an account strategy that follows industry best practices. Learn more about our Free PPC Online Course and sign up here: http://bit.ly/2KpyH06!

blog article

Dec 18, 2019

After testing the feature last year, Facebook now allows you to integrate augmented reality into Facebook mobile News Feed ads. By doing so, you can encourage users to engage with your products in new and interactive ways, and the people you target can go from engaging with the product or experience...

blog article

Dec 18, 2019

In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers. In their earliest iteration, lead forms were designed for customers reaching businesses on a desktop or l...

video

Dec 17, 2019

Brian Wieser, global president of business intelligence at GroupM and former securities analyst, predicts that political advertising in the US will spike to $10 billion in 2020, a 45% increase from 2018. Even that, he says, might be conservative: Mayor Michael Bloomberg, a late Democratic nominee en...

blog article

Dec 17, 2019

Ever the rebel, Chick-fil-A ignored the trend toward shorter TV commercials to run a 120-second spot in early December for its equally unusual holiday promo, The Time Shop. The unconventional execution earned the trend-setting chicken chain the top spot in the weekly rating of TV ad effectiveness by...

video

Dec 16, 2019

Facebook Singapore will charge 7% GST on all Ads by Singapore companies for business or personal use or if the Ads are shown to Singaporeans, read more on Facebook Business Help Page: https://www.skydigitalagency.com/

infographic

Dec 16, 2019

Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging.

blog article

Dec 16, 2019

Hulu is starting a new kind of ad experience that enables brands to specifically target binge-watchers that is, viewers who are seeing various episodes of a favorite program over a long period. These “binge-watch ads” use machine learning methods to predict when a viewer has started to b...

video

Dec 16, 2019

Getting ads disapproved is one of the most frustrating parts of being a Facebook marketer. In this video Cat Howell explains the four main flags Facebook places on an advertiser and how to figure out which one could be causing the issue.

blog article

Dec 16, 2019

ML is a broad field with a number of approaches, but the two we’ll speak to in this article are supervised and unsupervised. Supervised learning algorithms build a mathematical model of a set of data that contains both the inputs and the desired outputs. In other words, we tell a machine what ...

blog article

Dec 16, 2019

Taking advantage of the internet, many people look for a house for rent online before arranging appointments. That is why advertising your property online is really important. If you want to attract quality tenants, follow these tips. The first thing you should do is to consider the local market in ...

blog article

Dec 15, 2019

A growing number of advertisers have recently pulled their advertising business from Google‘s video service YouTube after their ads ran with offensive and extremist content. But how did those ads even wind up near such content? The answer: programmatic advertising. Programmatic advertising is ...

blog article

Dec 15, 2019

Free one-day shipping for Prime members should steady Amazon.com's revenue growth, with market-share gains and higher profit likely on third-party-seller growth and expanded advertising inventory. The move incurs near-term costs, yet continued gains in ad, cloud, and international margins may he...

blog article

Dec 15, 2019

For brands and retailers in certain categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from sear...

blog article

Dec 13, 2019

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s...

video

Dec 12, 2019

Angela Mills Wade, Chair of EDAA and Executive Director of the European Publishers Council (EPC) explains why it is so important for the digital advertising industry to always place the consumer at the heart of what is done, and how the EDAA programme delivers transparency, choice and control over t...

blog article

Dec 12, 2019

Video advertising has continued to be a key driver of digital ad spend this year, with display video up 27% year on year in the first six months of 2019. The growth of mobile advertising and the advent of superfast streaming thanks to 5G means the possibilities for advertisers to reach consumers wit...

blog article

Dec 12, 2019

In today’s attention economy, when a viewer willingly chooses to watch a program, advertisers have to respect that choice. If they didn’t, it would have drastic consequences.“Attention is a resource; a person has only so much of it,” wrote Matthew B. Crawford in a 2015 New Yo...

video

Dec 11, 2019

A simple message, valuable content and a focused audience works best when advertising on LinkedIn.

blog article

Dec 11, 2019

With eight months to go before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV advertising revenues  a double-digit percentage gain versus the same time period prior to the 2016 Rio Summer Olympics. NBCUniversal totaled $1.2 billion in...

infographic

Dec 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collectin...

blog article

Dec 10, 2019

In this exclusive article penned for ExchangeWire, Elodie Lachuer (pictured below), VP global product marketing at S4M, discusses how brand marketers can effectively establish and manage campaigns for increasing store visits. With Christmas less than a month away, the scramble to buy the perfect gif...

blog article

Dec 10, 2019

The University of Phoenix has agreed to pay $191 million to settle Federal Trade Commission charges that it used deceptive marketing to recruit students by touting relationships with high-profile companies. The for-profit university will pay $50 million in cash and cancel $141 million in debts owed ...

blog article

Dec 10, 2019

If you are a savvy marketer (or on your path to becoming one), you’ve probably heard about CTV advertising. Some are excited about it and say this is what you should be putting your money into. Others, however, take CTV ads with the grain of salt. At Fiksu we believe that CTV has enormous pote...

blog article

Dec 09, 2019

A reader recently raised an interesting question about advertising rules related to supplier identity. The particular concern was that once a trip’s supplier is identified in an ad or social media post for a prospective tour, any interested traveler can initiate independent research and may en...

blog article

Dec 08, 2019

Data Driven Linear (DDL) TV gained considerable steam in 2019, with many new advertisers making the jump from Nielsen GRPs to audience-based planning, buying, measurement and attribution. To date, however, much of that practice has been based on third-party data. For example, the methodology for ide...

blog article

Dec 08, 2019

A two-minute home-made £100 Christmas ad for a hardware store in Wales has taken the Internet by storm, showing once again that money can’t buy everything. The year is 2019, and the place is Rhayader, Wales. A local independent store  Hafod Hardware has become an Internet sensation ...

blog article

Dec 08, 2019

Windows operating system is undoubtedly one of the most used operating systems across the world. Web analytics firm Statcounter notes that Windows has almost 77% market share as a desktop operating system. This makes Windows an easy target for malicious ad campaigns. According to a recent report fro...

infographic

Dec 07, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social ...

video

Dec 06, 2019

Mary Tobiasen, General Manager of MoveUp Sports Performance and Rehab, on why time and time again, she chooses to work with NCTV17 and her biggest return on any advertising she has done. Naperville Community Television broadcasts on Channel 17 in Naperville, IL (Comcast & WOW!) and all our progr...

blog article

Dec 05, 2019

Interactive audio ad platform developer Instreamatic suddenly has a much longer list of potential clients thanks to a new partnership with Salem Media Group. The arrangement offers Instreamatic’s technology to the advertisers on Salem’s multimedia distribution service. Instreamatic&rsquo...

blog article

Dec 05, 2019

Stifel is betting on Facebook and Alphabet as businesses increasingly spend more on advertising both in the U.S. and abroad.The firm upgraded shares of Google’s parent company Alphabet and social media giant Facebook to buy from hold. Stifel hiked its price target for Alphabet to $1,525 from $...

blog article

Dec 05, 2019

A newly discovered Trojan, dubbed Socelars, allows bad actors to access Facebook advertisements, the Bleeping Computer reported. The issue came to light after a security researcher Vitali Kremez found that Socelars Trojan was distributed through a fake PDF editing app “PDFreader”. It&rsq...

blog article

Dec 04, 2019

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go...

whitepaper

Dec 04, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running ...

infographic

Dec 04, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

blog article

Dec 04, 2019

So far, the Ford Mustang Mach-E has already proved itself a success for the Dearborn automaker. After livestreaming the debut to 140,000 online watchers, the recording of the debut has been watched online more than 6.5 million times, and 1.6 million visitors have landed at the Mach-E website. Ford&#...

blog article

Dec 04, 2019

Over the past few years, the Digital Advertising landscape has vastly changed. In fact, this year for the first time, digital ad spending surpassed traditional ad spending, signaling a tipping point for the industry. But, this does not mean that the same Digital Advertising strategies that have been...

video

Dec 03, 2019

Exercise bike maker Peloton is being mocked on social media for a new holiday ad chronicling the fitness journey of a woman who looks awfully fit and slim to begin with. NBC’s Gabe Gutierrez reports for TODAY.

blog article

Dec 03, 2019

Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and expand it...

whitepaper

Dec 02, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ...

blog article

Dec 02, 2019

Amazon's AMZN strengthening cloud service portfolio is helping it gain customers. Recently, the company’s cloud computing arm Amazon Web Services (AWS) was selected as the primary cloud provider by Europe-based ProSiebenSat.1 Media, a satellite and cable broadcasting company. This has stre...

blog article

Dec 02, 2019

Changes in consumer advertising behaviour and the rise of social media are making it more challenging for food manufacturers to tackle the UK’s obesity crisis. Currently 13 million UK adults struggle with obesity. A further one million are admitted to NHS hospitals due to related illnesses ann...

blog article

Dec 02, 2019

Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. Today, AI is getting attention for writing emotive TV scripts, targeting smart ads and using facial recognition to recommend products based on personal preferences. In each of these scenarios, it&rs...

video

Dec 02, 2019

StartMotionMEDIA has a natural knack for storytelling. They have gone through the process of helping so many clients present their stories–and rally supporters around those stories–that I knew they would help me launch a successful project.

video

Dec 01, 2019

60 Minutes finds over 300 video ads for President Trump were taken down, mostly over the summer, for violating company policy. See 60 Minutes' full report on YouTube, here: https://cbsn.ws/2DD98oo

video

Nov 29, 2019

How AI is Shaping the Advertising Industry -Media Innovation Day. The Ad Club 2 Karen Yost NutraLix on advertising with Northern Ag Network.

blog article

Nov 28, 2019

Mike Maddaloni went to Amazon.com knowing exactly what he wanted to buy. But instead of showing him the Synology router he was searching for at the top of his results, Amazon bombarded him with ads for hard drives and routers he didn't want. Maddaloni, a web strategist in Appleton, Wis., said se...

blog article

Nov 27, 2019

Tesla made $ 10.5 billion in pre-orders for the pick-up model it announced last week. However, the company did not allocate any advertising budget for the promotion of this tool. So how does that happen? Tesla, based in the USA, is doing very well in the automobile industry. Although the company doe...

blog article

Nov 27, 2019

Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse. Brand safety is so important to some brands that they’re making signifi...

blog article

Nov 27, 2019

As with any advertising, you must know your target audience. Is it the 18 to 35 year old age group or perhaps is it seniors? Single folks or families? Is your target audience people who live where it snows or those who reside in warmer climate? Does your product or service appeal to people who love ...

blog article

Nov 27, 2019

Microtargeting is a powerful advertising tool that allows politicians such as President Donald Trump to aim ads at specific groups of people, or even individuals, online. The advertising tech has become increasingly controversial, with critics saying it permits politicians to target very narrow grou...

video

Nov 26, 2019

Machine learning is a fundamental part of digital marketing. It automates the ad buying process and helps ensure that the right ads are delivered to the right audience. Machine learning algorithms give advertisers confidence in setting up ad campaigns for optimal return on investment.

infographic

Nov 26, 2019

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it's equally as hard to get someone t...

blog article

Nov 26, 2019

Black Friday is one of the biggest days in the retail calendar, and for good reason. Every year, the post-thanksgiving sale brings in more and more attention, and with that, revenue. However, with the ever-growing reliance on the digital world, we are seeing a significant shift towards online sales....

blog article

Nov 26, 2019

Earlier this month, music-centric social media platform TikTok reached the 1.5 billion download mark. But while advertising on other established platforms like Instagram and YouTube has guidelines and prescribed formats, TikTok is still figuring out how to regulate money passing through its platform...

blog article

Nov 25, 2019

Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile, newer technologies that integrate phones with TV shopping will be less prevalent, but still show promise for cross-channel commerce platform...

blog article

Nov 24, 2019

YouTube is testing new advertising options that will enable brands to reach users watching edgy content that would not be deemed universally brand-safe. The move follows several brand-safety scandals for the Google-owned video giant in which high-profile brands suspended advertising after being plac...

video

Nov 22, 2019

As major tech companies begin to overhaul political advertising, Google's mislabelling of an undisclosed Tory attack ad highlights the pitfalls of regulating an unregulated world.

blog article

Nov 22, 2019

Facebook’s plans to limit political advertising have taken another step, according to reports, as the company firms up plans to stop political advertisers from sending messages to very small numbers of people. According to the Wall Street Journal, the company has weighed up whether to increase...

blog article

Nov 22, 2019

If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be the case. Google Ads experienced a conversion reporting issue that caused over reporting of conversions for some advertisers, Google said Thursday. Current status. Google said it is worki...

video

Nov 21, 2019

We have identified different brands making decisions based on numbers that were deliberately twisted by their advertising partners, through different techniques that allow them to trick the measurement platforms statistics

video

Nov 21, 2019

Watch Aprimo's modern workspaces in action. For the digital workplace, there's robust data visualization, agile features and more together in a frictionless enterprise experience. See your content, operations and performance through a whole new lens!

blog article

Nov 21, 2019

Slack is accusing Microsoft of ripping off its ads. In a tweet posted by Slack today, the chat company makes a clear comparison between its own Frontiers video from earlier this year and Microsoft’s latest Teams promotional video from earlier this week. Both feature virtual colorful balls that...

blog article

Nov 21, 2019

As the influx of Christmas campaigns slowly plateaus, Campaign has called on a number of industry folk to offer their thoughts on last week’s biggest and boldest ads.This week, we look at Sainsbury's "Nicholas the sweep" by Wieden & Kennedy London, WWF "Adopt a better fu...

blog article

Nov 20, 2019

TripAdvisor today launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than...

blog article

Nov 20, 2019

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising tha...

video

Nov 19, 2019

Sharkninja, an housewares brand with products ranging from vacuums to coffee makers, was looking to implement a strategy to drive sales during the holiday season on Amazon. They partnered with Marketplace Strategy who crafted a holiday strategy using Amazon Advertising. Watch the video to learn how ...

blog article

Nov 19, 2019

The malware has backdoor operation and the ability to steal payment playing cards and qualifications.The Mispadu banking trojan is working with a McDonalds malvertising tactic to in the end steal payment-card facts and on-line banking info. Written in Delphi, Mispadu targets Brazil and Mexico, works...

blog article

Nov 19, 2019

Unconventional advertising has the potential to bring glory and fame to your brand. That is no secret. Every marketer worth his or her salt has heard about banner blindness by now and is aware that advertising is in the middle of a paradigm shift. On AdWeek's “Ads of the year” list f...

whitepaper

Nov 19, 2019

Read the 2019 Webinar Benchmarks Report to see how your webinars measure against market benchmarks. And learn about the best practices to make your webinars more successful.

blog article

Nov 19, 2019

Nine months ago, 5G was set to take the mobile and digital world by storm. Depending on who you ask, 5G could be a major boon for digital media, or the latest in a long line of tech developments hyped up way too soon. 5G, the network that mobile data passes through, doesn’t have a set definiti...

video

Nov 18, 2019

All businesses running any kind of digital advertising today are running into a problem: there isn't enough content to meet demand for all people across all channels. In this InMobi Mobile Monday video, Celtra CEO and Founder Mihael Mikek explains what the content gap is and why it's a probl...

blog article

Nov 18, 2019

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads....

video

Nov 15, 2019

Experts recommend most small businesses should spend around 7-8% of gross revenue on marketing efforts, but that can sound like a heck of a lot, particularly if you’re just starting out and are pinching every penny so hard it leaves a bas-relief image of Lincoln’s head on your thumb.

blog article

Nov 14, 2019

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and ma...

video

Nov 14, 2019

Met Google Ads kun je ervoor zorgen dat meer mensen jouw website of winkel bezoeken. Wat zijn de basics van Google Ads? We vroegen het Loyals SEA-expert Peter.

blog article

Nov 14, 2019

Alphabet Inc.’s Google said its ad exchange would stop telling advertisers what categories of websites users are visiting, a concession to European data-protection authorities that have said the company’s real-time ad auctions violate European Union privacy laws.The changes will affect t...

blog article

Nov 14, 2019

Total local advertising revenue in the US will reach $161.3 billion in 2020, up from $152.5 billion this year, according to new research from BIA Advisory Services. The “U.S. Local Advertising Forecast 2020” shows that political and over-the-top (OTT) advertising and growth in mobile and...

blog article

Nov 14, 2019

As podcasts attract more advertisers, podcast publishers and ad sellers are beginning to embrace tactics that are common on the internet, including the automated buying and selling of targeted ads.Midroll Media, a podcast ad sales group that offers 200 to 250 shows daily, plans to expand programmati...

whitepaper

Nov 14, 2019

How to achieve greater ROI, competitive advantage, and win customers for life Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more important than today. The reason? Customer lo...

whitepaper

Nov 14, 2019

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensurin...

whitepaper

Nov 14, 2019

This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia. The playing field has narrowed for many commerce players. There’s not enough margin to...

whitepaper

Nov 14, 2019

Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially if content forms the bulk of your marketing strategy. It’s a recipe for a ...

blog article

Nov 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey stil...

whitepaper

Nov 13, 2019

99% of workers are distracted. This is the reality for more than 5,000 office workers around the world that we surveyed this year. More than a third of them are always or very often distracted. Download our eBook to learn more about what's really distracting your teams and what you can do to hel...

blog article

Nov 13, 2019

Advertisers using Google Ads Editor will be pleased to know that the latest update of the app brings with it several improvements. Probably the most important of these is that it now supports App campaigns for engagement and Discovery campaigns, meaning that advertisers can now create and edit these...

blog article

Nov 13, 2019

As more advertisers flock to Amazon for its revenue-generating ad capabilities, the competition continues to heat up. Subscribe to our blog to get tips on how to stay ahead of the game with your Amazon advertising efforts. In the meantime, in our latest post, we offer five quick pointers for fine-tu...

whitepaper

Nov 13, 2019

Asigne la atribución marketing al recorrido de su cliente ¿Qué ocurre en el recorrido de un cliente desde el descubrimiento de la marca hasta la conversión? Es importante que se haga esta pregunta a medida que planifica y optimiza sus campañas de marketing. Lamentablemente, es imposible leer la ment...

whitepaper

Nov 13, 2019

Elimina las largas conjeturas de la selección de cuentas y comienza a alinearte antes con una estrategia ABM compartida con las ventas. Identifica y valida las cuentas correctas utilizando datos fiables, inteligencia artificial fácil de usar y priorización segura, todo ello al mismo tiempo que gest...

whitepaper

Nov 13, 2019

Internal events come in all types and sizes. From small departmental social events to internal global leadership summits, sales incentives and training programs – managing such a vast portfolio of events can prove to be challenging, but there are ways to simplify your work. In this ebook, we cover f...

whitepaper

Nov 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community dev...

blog article

Nov 12, 2019

“Digital advertising is the most accountable and effective form of advertising in existence.“Many if not most in the world of advertising would either agree with this statement or find it hard to dispute it. But what if the widely accepted beliefs about digital advertising’s effica...

blog article

Nov 11, 2019

It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h...

blog article

Nov 11, 2019

The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Brand success will depend in part on visually dynamic and engaging ad creative, especi...

blog article

Nov 11, 2019

Last weekend, BBC News economics editor Faisal Islam and I launched a project to try to get beneath the digital skin of this election.We each tweeted a video asking anyone who saw a political advert in their Facebook feed to send it to us, along with the "Why am I seeing this ad?" informat...

blog article

Nov 11, 2019

To reach a wide audience the duo decided to use Facebook. The platform allows for advertising to be easily targeted at key demographics by using retargeted ads. This enables a marketing campaign to reach customers who have already visited the Hush Blanket website and left without buying. Capitalisin...

blog article

Nov 10, 2019

Do you use Google Ads to drive sales calls to your business? Then you should know that the easiest way to get customers searching for you on the web to call your business is with Google’s click-to-call functionality, also knows as call extensions. Google Ads call extensions are an ad extension...

blog article

Nov 10, 2019

Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester, programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most market...

video

Nov 08, 2019

We are proud to serve the outdoor advertising needs of the New Orleans area. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience. For more information, please visit http://www...

blog article

Nov 07, 2019

Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up ...

video

Nov 07, 2019

Building a new digital economy for game developers. You can use it in a variety of ways based on the game you are playing. The TC Top Picks program showcases outstanding early-stage startups across these categories: AI/Machine Learning, Biotech/Healthtech, Blockchain, Fintech, Mobility, Privacy/Secu...

blog article

Nov 07, 2019

One of the great benefits of inbound marketing is how much more cost effective it is than traditional advertising. Earning your audience’s attention by providing what they need when they need it has a larger cost benefit than paying for large platforms like billboards or TV commercials where y...

infographic

Nov 06, 2019

New ad formats, continued breaking news, and shifting ad budgets are all at the forefront of online marketing. In our infographic, see the top 10 things to watch out for, plus opportunities for tapping into the latest digital advertising trends of 2019.

blog article

Nov 06, 2019

Whether you are a big or a small business, if you run campaigns for your own company or for your clients knowing how to reliably track your Google Ads conversions should be your priority. To maximize the results of your Google ads and achieve your goals quicker, you need to understand your customers...

blog article

Nov 06, 2019

If you run a lot of Facebook ads you can reduce your Facebook advertising costs by optimizing your ads to have the lowest cost per click possible. Your costs will vary depending on your goals and your audience. As you get more results from your ads, you will see lower CPC.

video

Nov 05, 2019

There’s a new kind of ad coming to YouTube . Google  announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user searches for “Puma shoes review,” a Sho...

blog article

Nov 05, 2019

One of the hottest areas for debate in a TCPAWorld filled with hot areas of debate is the line between telemarketing and informational calling. It has long been recognized that there is no such thing as a free lunch and faxes/phone calls advertising free seminars or dinners designed to attract new b...

blog article

Nov 05, 2019

In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. Research finds ...

whitepaper

Nov 05, 2019

To maximize success, eCommerce merchants need to be familiar with the unique shopping behavior and fraud trends of the holiday season. We’ve identified six key ‘sub-seasons’ and insights pertaining to geographies, channels and shipping methods - to give actionable tips to ensure a safe and profitabl...

video

Nov 04, 2019

Tiffany Johnson and Brittany Kaiser answer what's next for advertising and what are the possibilities with data ownership.

blog article

Nov 04, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Even if you work strictly as a digit...

blog article

Nov 04, 2019

Let’s face it. These days, PPC campaigns are almost a marketing necessity. While not every business needs to market online, for most, digital advertising is a critical part of their marketing strategy. All of this, then, begs the question: what types of ads are best for your business? When you...

blog article

Nov 02, 2019

Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches by job title, in-market intent and more.According to Microsoft: “Our high-quality, native ad formats naturally blend into the core user experien...

blog article

Oct 31, 2019

If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the cord and YouTube has become more popular than any broadcast TV network.

blog article

Oct 31, 2019

Apple announced AirPods Pro earlier this week and they went on sale yesterday. But before any of that happened some huge advertising installations were put in place, ready for the big unveilling. But nobody knew  because they didn't have AirPods Pro in them. According to AdWeek, Apple and i...

blog article

Oct 31, 2019

There’s no denying that live sports captivate the most engaged audiences in today’s media landscape. Ads across the biggest games have always received premium exposure especially during highly-sought-after NBA coverage. But modern-day sports fans have unpredictable viewing habits. They f...

blog article

Oct 31, 2019

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platform...

blog article

Oct 30, 2019

Over the past few months, we’ve seen an increase in Facebook ad accounts and entire Business Managers disabled without warning. Entrepreneur has covered disabled ads in the past, and those suggestions have elicited hit-or-miss success, but processes have emerged that consistently generate resu...

video

Oct 30, 2019

At The Drum's and Shutterstock's recent event 'The Art and Science of Visual Storytelling', we sat down with photographers to talk about visual storytelling from the front line. An inspiring, visually led, emotionally charged conversation about storytelling through images and what th...

blog article

Oct 30, 2019

Chris Cole, co-chair of Crowell & Moring’s Advertising & Media Group and chair of the American Bar Association’s Section of Antitrust Committee on Advertising Disputes and Litigation, recently joined the ABA antitrust section’s podcast, “Our Curious Amalgam,” to...

blog article

Oct 29, 2019

When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common answer I receive is “content for sales.” Perhaps your definition is something similar. But, that answer only tells one p...

blog article

Oct 29, 2019

McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Gr...

blog article

Oct 29, 2019

The digital divide is about to get worse with the rise of subscription-based news media because of the failure of advertising to provide revenues for a sustainable business model. The continuing devaluation of advertising by Google, Facebook, and the rest of the web is keeping the media sector in a ...

blog article

Oct 28, 2019

In data science, a ‘match’ is only as good as the reference set being used to render it. If a match gets recorded against an inaccurate reference set, then significant gaps in business insights arise. Data vendors have historically matched accounts using a traditional approach called &ls...

blog article

Oct 27, 2019

App campaigns on Google Ads use the text, image, video, and HTML5 assets that have been uploaded, to deliver the most relevant ads to users who are interested in downloading apps. Within the next few months, Google Ads will update its App campaign modeling to improve how campaigns choose and serve t...

blog article

Oct 25, 2019

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply...

blog article

Oct 25, 2019

Recommendations can help us determine where to eat dinner, what movie to see, which Airbnb to book, and so much more. I always look up reviews before I do almost anything new, because I don’t want food poisoning, but mostly because I value the opinions of the experts and those who have already...

blog article

Oct 25, 2019

Amazon has reported its second quarterly advertising sales increase in a row in its Q3 2019 report. The company's other segment, which primarily includes sales of advertising services, as well as sales related to its other service offerings, totaled $3.5 billion for Q3, up from $3 billion in Q2 ...

blog article

Oct 24, 2019

When selecting a data provider, pick one that understands your team’s goals and can go beyond merely delivering data. Seek out a vendor who can craft a strategy that is rooted in achieving what’s important for you. In addition to being goal-oriented, a data provider should be able to syn...

blog article

Oct 24, 2019

Designing and placing ads for the local paper, full-page color or quarter-page upper-right in black and white outlined in hot pink: Those were the attention-grabbers that said, “Wow, look at this on page 7.” This was an earlier way of “driving newspaper page traffic” to your ...

blog article

Oct 24, 2019

TAB GmbH, the mobile performance specialist of the PIA Group with seven locations worldwide, is buying the technology from DCypher Media B.V. and is now offering customers tailor-made product offerings and In-house technology under the new name “Qverse.” Qverse is positioned as a mobile ...

blog article

Oct 23, 2019

If you’re like me, one of the first things you do when you leave the house in the morning is put on your headset. I may be joining a meeting, calling a friend, getting coffee – sometimes all three – before I even set foot in the office. When I get to work, I’m collaborating w...

blog article

Oct 23, 2019

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their right to own and protect how it’s collected and used. It h...

blog article

Oct 23, 2019

As adults in America, we are exposed to nonstop attempts to sway our purchasing decisions. Many of us have come to expect this, and are able to mount at least a small amount of resistance to these carefully crafted marketing techniques. Even then, it’s easy to find ourselves buying unnecessary...

blog article

Oct 22, 2019

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NO...

video

Oct 22, 2019

Welcome to the Jungle : The Head of Advertising Operations is also in charge of the production and development of the advertising and promotional activities across the business. https://www.welcometothejungle.co/en/companies/work4

blog article

Oct 22, 2019

A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of...

video

Oct 21, 2019

Watch four exclusive interviews with advertising experts at Google, Facebook, and LinkedIn. Learn strategies to improve the performance of your advertising campaigns today.

blog article

Oct 21, 2019

Google currently dominates the growing US search ad market, but according to eMarketer’s latest study, its revenue will drop. The study, based on US consumers, reveals that the search ad market will grow nearly 18% overall this year to reach US$55.17 billion, and Google will obtain a 73.1% sha...

whitepaper

Oct 20, 2019

No two organizations or marketing departments are the same. The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent. Our clients rave about our collaborative, flexible appro...

blog article

Oct 18, 2019

The standard conversion column data reports conversions based on the time of the ad click. If a user clicks on an ad on Monday and converts on the site on Thursday, the Conversions column will record that sale for Monday. The new Conversions (by conv. time) column, though, will record that sale for ...

blog article

Oct 18, 2019

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commer...

blog article

Oct 18, 2019

AT&T Inc’s advertising unit Xandr has purchased clypd, an advertising platform that uses data to better target television ads, a source familiar with the matter said, as Xandr seeks to make TV commercials as personally targeted as internet ads. Clypd, which counts TV networks Discovery and...

video

Oct 17, 2019

Struggling to monetize your mobile app? Let us help you maximize your ad revenue! Sign up to Monetize More today! https://www.monetizemore.com/sign-up? Visit Monetize More for more ad ops content here: https://goo.gl/mMFtew Subscribe to our YouTube channel and never miss a video!

blog article

Oct 17, 2019

Advertising is the life blood of the internet. Some of the world’s biggest and most influential tech companies earn a large chunk of their revenue through harmless and safe advertisements, but some of the most successful cybercriminals also rely on advertising. When good ad networks are tricke...

blog article

Oct 17, 2019

Blockchain is a term that gets thrown around at almost every conference nowadays. Even restaurant conferences like the Restaurant Franchising and Innovation Summit did a session this year on what the blockchain is and how it will impact the restaurant industry. There are two reasons for all this tal...

blog article

Oct 17, 2019

When Maggie Winter was growing up, she collected stacks of J.Crew catalogs and sketched the women in their pages those smiling, glossy-haired models in crewneck sweaters and button-down shirts. “The imagery just felt so aspirational, she says. Growing up in a small town, it’s like, &lsqu...

blog article

Oct 17, 2019

Amazon is eating into Google’s giant slice of online search advertising in the US as businesses target the online retail platform ‘s shoppers, according to an eMarketer forecast released on Tuesday. Google will continue to dominate the market for serving up ads along with search results,...

infographic

Oct 16, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting. This infographic shows the importance of looking beyond standard reporting methods, adding lead scoring t...

whitepaper

Oct 15, 2019

The MMA guidelines are the result of ongoing collaboration across the MMA Mobile Advertising Committee with representation from companies in Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and North America (NA). Committee members are representative of all parties i...

infographic

Oct 15, 2019

Political campaigns are increasingly shifting their ad focus to online platforms and social media. According to a poll created by Borrell Associates and cited by the Wall Street Journal, 2020 presidential candidates were projected to spend $2.90 billion on digital and online ads. In 2016, presidenti...

blog article

Oct 15, 2019

A BuzzFeed News examination found that in the first half of October, the social network has canned more than 160 ads from Biden, Warren, Sanders, Steyer, and Trump for breaking rules around profanity and fake buttons. Last week, Facebook announced that it would allow political candidates to lie in a...

blog article

Oct 15, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. This year we’ve seen a tectoni...

video

Oct 14, 2019

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

blog article

Oct 11, 2019

The tech giant is developing more efficient advertising venues, helping marketers reach customers across a wide spectrum of devices through YouTube Ads. Google now allows marketers to utilize search data from its YouTube-targeting algorithms and is currently developing better algorithms to make its ...

video

Oct 10, 2019

Facebook has been placing a great deal of emphasis on groups as part of its focus on community and its preparation for a future of private encrypted services, and now, the social network is exploring way to monetize that section of its platform. The social network said during its F8 developer confer...

video

Oct 10, 2019

If you haven't heard of Digital Out of Home Media on Transit, you need to watch this video! This is the new way of advertising to expand your reach. Advertise on social powered wifi hub spots in transit. With this technology, you are able to market to consumers on the go in the palm of their han...

blog article

Oct 10, 2019

On Tuesday, Twitter Inc said email addresses and phone numbers uploaded by users to meet its security requirements may have been 'inadvertently' used for advertising purposes. The micro-blogging site, said the issue was rectified as of Sept. 17, without disclosing how many Twitter users were...

blog article

Oct 10, 2019

Moviegoers are likely to be less distracted than at-home viewers and about half of ticket buyers are 25 years old or younger, making them a prime target for advertising, according to John Partilla, CEO of Screenvision. “The audience is a uniquely engaged audience,” Partilla told Ad Age o...

infographic

Oct 09, 2019

Aggregate advertisement and sales promotion spends grew to Rs 42,194 crore in FY19, establishing a CAGR of 5.4% in last 5 years. Advertisement expenses grew marginally at 2% each in FY16 & FY17, 6% and 12% in FY18 & FY19. Lower spending was seen in FY17 & FY18 as economy was impacted by ...

blog article

Oct 09, 2019

Twitter on Tuesday apologized after "inadvertently" using phone numbers and email addresses for advertising even though the personal data was provided for account security. Twitter users' phone numbers and email addresses submitted to allow for account authentication were matched with ...

blog article

Oct 09, 2019

TV Is Leading the Category for Automotive Attribution – Analysis Uncovers Strongest Response for 15-Second Spots and Daytime TV. TVSquared, the global leader in linear and digital TV attribution, released its report, “Taking Back the Wheel: TV Ad Performance Insights for Automotive Brand...

blog article

Oct 09, 2019

NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release that it is partnering with Google to develop a series of three-dimensional (3D) ads for Google's clients."We are excited to be working directly with Google on their new 3D ads platform which is the first step in ...

blog article

Oct 09, 2019

Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can...

whitepaper

Oct 09, 2019

En tant que responsable de la création, vous ne vous contentez pas de donner vie à des idées. Vous avez une équipe à diriger, une multitude de clients à satisfaire, du contenu à conceptualiser, des ressources à créer et des campagnes à gérer. Et parallèlement, vous devez veiller à respecter les déla...

whitepaper

Oct 09, 2019

Comment exploiter les images pour valoriser vos actions de marketing de contenu. C’est la première impression qui compte. Une étude révèle ainsi que les utilisateurs se font une première impression en 50 millisecondes seulement.1 Ils sont 81 % à se contenter de survoler le contenu auquel ils accèden...

whitepaper

Oct 09, 2019

Bilder sind ein wichtiges Kommunikationsmittel. Der erste Eindruck zählt.. Studien belegen, dass er bereits in den ersten 50 Millisekunden einer Interaktion entsteht.1 81 % der Internet-Nutzer überfliegen Inhalte nur – sie lesen nur 20 bis 28 % der abgebildeten Worte. Auf den folgenden Seiten erfahr...

whitepaper

Oct 09, 2019

Als Leiter einer Kreativabteilung umfasst Ihr Job mehr, als nur Konzepte zum Leben zu erwecken. Sie müssen ein Team führen und die Zufriedenheit der Kunden sicherstellen. Ideen müssen entwickelt, Materialien erstellt und Kampagnen verwaltet werden – termingerecht und markenkonform. Im Idealfall entw...

whitepaper

Oct 09, 2019

As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would...

whitepaper

Oct 09, 2019

How to use imagery to enhance the value of your content efforts. First impressions matter. In fact, research shows that people form a first impression in 50 milliseconds.1 As many as 81 percent of people only skim the content they consume online—and read only 20 to 28 percent of words on each visit....

blog article

Oct 08, 2019

NexTech AR Solutions , an augmented reality (AR) company has announced that it will be working with Google (NASDAQ:GOOG) as part of its 3D ads platform. With the launch anticipated for 2020, AR ads will be brought to market for purposes including 3D shopping experiences, 3D assets and ecommerce plat...

blog article

Oct 08, 2019

Oppo reportedly uploaded a couple of video ads for promoting its ColorOS 6 earlier this week. The Chinese smartphone giant then took the videos down after facing criticism for how lame the ads were. The folks at Android Police, however, managed to save the videos before they got deleted from Oppo&rs...

blog article

Oct 08, 2019

YouTube is allowing politicians to purchase precious ad space on the platform, including ads that target voters in important early voting states like Ohio and South Carolina. The company is giving politicians and their campaign teams access to a new tool that recently launched, letting them secure a...

blog article

Oct 08, 2019

OpenAP, an advertising company founded by a group of some of the biggest TV companies, announced on Tuesday a new platform to let advertisers buy ad campaigns on linear TV and digital video across publishers. As TV ad spend has been bruised by the rise of digital and other factors, this kind of move...

blog article

Oct 07, 2019

LeadMD has spent the last six months designing and implementing research to be released in a few weeks. That research centers around a simple mandate – determine what sales and marketing alignment truly means from a performance standpoint, boil that alignment down into tactical actions any org...

blog article

Oct 07, 2019

Creating good content ideas is always a challenge, yet successful content marketing programs generate engaging ideas consistently over time. At Aprimo, we know that how creativity works is something of a mystery, making it difficult to run a process that reliably triggers and captures those moments ...

whitepaper

Oct 07, 2019

Welcome to the Definitive Guide to Pipeline Marketing. This hands-on guide will walk you through thought-provoking and actionable takeaways high-performing B2B companies use to drive revenue and accelerate growth. Specifically, you’ll learn about the following: What is pipeline marketing? Marketing ...

whitepaper

Oct 07, 2019

Why Should I Read the Definitive Guide to Marketing Metrics and Analytics? Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performa...

whitepaper

Oct 07, 2019

WHY SHOULD I READ THE DEFINITIVE GUIDE TO MARKETING AUTOMATION? Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals. Marketing automation is the technology ...

whitepaper

Oct 07, 2019

What are the benefits of ABM? Both traditional demand generation and account-based marketing strategies have their benefits, and organisations need to find the right mix of both to maximise their revenue potential. By adding elements of ABM to your revenue strategy and using it to augment and improv...

blog article

Oct 04, 2019

Disney is reportedly banning advertising from Netflix across all of its entertainment TV networks, including ABC, according to The Wall Street Journal. Netflix can still run ads on Disney-owned sports network ESPN, the company confirmed to The Verge. The decision to stop running Netflix ads comes af...

whitepaper

Oct 04, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

blog article

Oct 03, 2019

The U.S. Federal Trade Commission has ordered a half-dozen e-cigarette companies to turn over sales and advertising data, the federal regulator said on Thursday, in the first sign of a likely probe of their marketing practices. The announcement comes the same day the U.S. Centers for Disease Control...

blog article

Oct 02, 2019

Two eGobbler malvertising exploits impacted 1.16 billion programmatic ads between Aug. 1 and Sept. 23, according to Confiant, which has been tracking the threat for about a year. The first targeted versions of Chrome prior to Chrome 75 on iOS. The flaw was fixed in the Chrome 75 rollout June 4.The s...

blog article

Oct 02, 2019

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal. Without the right strategy, events can quickly become a ...

blog article

Oct 02, 2019

It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems like a recipe for success in any industry. But the truth is that many ABM programs fail to achieve me...

video

Oct 02, 2019

Develop skills in the exciting and expanding field of digital communications, marketing and advertising in the heart of London where the majority of this industry is based.

blog article

Oct 02, 2019

5G is coming and advertisers are doing everything in their power to stay ahead. Verizon has already launched 5G in roughly one-third of the 30 cities it’s planning to by the end of the year. At Advertising Week, Ad Age met up with Ivan Markman, chief business officer at Verizon Media, the tele...

blog article

Oct 01, 2019

The infamous eGobbler hacking group that surfaced online earlier this year with massive malvertising campaigns has now been caught running a new campaign exploiting two browser vulnerabilities to show intrusive pop-up ads and forcefully redirect users to malicious websites. To be noted, hackers have...

blog article

Oct 01, 2019

Advertisers can now visualize and manipulate cross-account Google Ads data right with the Report Editor of their Manager account. It can be challenging to report across Google Ads accounts not to mention, very time-consuming. Until now, if you wanted to create reports combining data from more than o...

blog article

Oct 01, 2019

Google Ads announced Monday the availability of cross-account analysis in Report Editor for agencies or marketers running several accounts for their brands or product lines. The idea is to analyze and identify cross-account patterns in the data without leaving Google Ads. The goal is to make it fast...

blog article

Sep 30, 2019

Has this ever happened to you where you’ve gone and you did a webinar and nobody showed up, you were doing just a webinar by yourself?  It’s not a great feeling in the world especially when you put all that time and effort into it. Making webinars part of your content marketing stra...

infographic

Sep 30, 2019

The greatest investment your company can make is in its people—specifically sales reps. Unfortunately, most organizations don't see the real impact of their top performers until they leave—and the cost to replace them is often high. This is why, to retaining high-performing sales rep...

blog article

Sep 30, 2019

The former vice president's seemingly untouchable polling lead has been leapfrogged a handful of times over the past few weeks, namely by Sen. Elizabeth Warren (D-Mass.). That would imply that it's time for Biden to double down and reach out to more voters, but his online advertising is sugg...

blog article

Sep 30, 2019

Let the mourning period begin: Google Ads officially killed average position on Sept. 29. Actually, it will be just fine. when life gives you lemons, make lemonade. Or, in this case, use “top” and “lost impression share” metrics instead. Previously, average position showed th...

blog article

Sep 29, 2019

While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of REALTORS® (NAR) claims that 44 percent of recent buyers looked online at properties for sale, while only 17 percen...

video

Sep 27, 2019

Google Ads Adwords course in Milan in person + benefit The Google Ads AdWords Course teaches you the basics of advertising with Google. Plus it opens the path to get Google Ads certification. 🎁 Included: real Google Ads advertising campaign.

blog article

Sep 26, 2019

The world today is dominated by social media, mobile apps, and smartphones technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after year, and that is email marketing. According to the news reports, email generates $44 for e...

video

Sep 26, 2019

Reach your conversion goals faster by contextually visualizing your advertising funnel, discovering actionable personalization opportunities, and effortlessly connecting relevant post-click experiences to each ad and audience.

blog article

Sep 26, 2019

TiVo’s been making a lot of noise in the press lately as it prepares to roll out new products. These include a new DVR called the TiVo Edge, arriving imminently; a $50 Android TV streaming stick, coming next year; and an in-development streaming service called TiVo+. Sadly, TiVo also knocked d...

whitepaper

Sep 25, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place (marketplace is working already). A democratic and decentralized crypto advertisement marketplace – that is the vision behind Cryp...

video

Sep 25, 2019

Facebook has rejected a request by Joe Biden's presidential campaign to pull down or demote a Donald Trump ad it says contains misinformation. The campaign asked the company to take action against an ad which suggests that "Biden promised Ukraine $1 billion dollars if they fired the prosecu...

blog article

Sep 25, 2019

Most organizations still conduct sales planning as a manual, once-per-year exercise, due to the painful and time-consuming nature of the process. Since this is traditionally viewed as a burdensome task, it’s common that once sales plans are set in motion, companies rarely go back to evaluate a...

video

Sep 25, 2019

Turn Google Ad clicks into conversions with multi-step campaigns. Paying for clicks can get expensive fast. Create multiple personalized touch points on your website to make sure those clicks are turning into conversions.

infographic

Sep 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 ...

video

Sep 25, 2019

Wil Reynolds (@wilreynolds) the founder of Seer Interactive started doing SEO 20 years ago, started his own firm in 2002 and has grown that firm to over 150 employees. We talked a little bit about the super early days of SEO and then got into some of his pet peeves. One such pet peeve is people not ...

blog article

Sep 25, 2019

Advertising fraud has been a consistent problem for the digital marketing industry, consuming approximately $19bn of ad spend in 2018 alone, but the issue continues to grow year-on-year. In the last five years, ad fraud has changed from an inevitable consequence to a main topic of conversation in th...

blog article

Sep 25, 2019

Juul Labs said on Wednesday it would suspend all broadcast, print and digital product advertising in the United States, and replaced Chief Executive Officer Kevin Burns with Altria Group Inc (MO.N) executive K.C. Crosthwaite. Crosthwaite is senior vice president and chief strategy and growth officer...

blog article

Sep 24, 2019

When creating an email nurture program, it’s always important to consider how you can tailor content based on how recipients are engaging with the program — typically by using if/then logic. If they open and click on email A, then they receive email C next week. If they don’t open ...

blog article

Sep 24, 2019

Marketers around the world want visibility into what’s going on in every one of their marketing regions. What many marketing leaders actually have is the feeling that there’s a good chunk of “rogue marketing” happening because of a lack of an approval process. On the other ha...

whitepaper

Sep 24, 2019

Forrester Research, Inc. evaluated Aprimo among the 14 most significant DAM providers based on 28 criteria. Aprimo received the highest scores possible in 20 criteria, including Metadata & Taxonomy, Workflow & Approvals, Content Performance Analytics, Scalability, and Product Vision.

blog article

Sep 24, 2019

Heading into Advertising Week, The ad market is healthy and is forecasted to grow slightly higher than expected during the second half of the year due to positive economic growth. The big picture: It's still mostly controlled by Google and Facebook, and after years of trying to figure out how to...

blog article

Sep 24, 2019

Bullseye and Mickey are teaming up again. Target’s in-house media company Roundel is partnering with Disney Advertising Sales on a new offering designed to arm Disney’s TV advertisers with data about Target shopper behavior. Marketers who buy ads on a Disney channel, such as ABC or ESPN,...

blog article

Sep 23, 2019

New research shows Google’s online ad tech places ads on 70% of 1,700 sites purveying misinformation. The conversation around misinformation or hyper-partisan content generally revolves around social platforms like Facebook and Twitter. But advertising has helped prop up sites like the clickba...

blog article

Sep 21, 2019

If you're not careful, most of what you do online and in mobile apps will wind up fueling targeted advertising, all that data feeding into a composite profile of your likes, dislikes, and demographic information. But increasingly, even careful web users can't avoid being swept up in the digi...

whitepaper

Sep 20, 2019

When we announced the winners of the Native Advertising Awards 2018 at our annual conference - Native Advertising DAYS - in Berlin, the room turned ecstatic. The 450 attendees from 45 countries were more than eager to celebrate the outstanding work of their peers. The winners themselves were proud a...

blog article

Sep 20, 2019

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We recently met with a variety of Priority Engine users and gathered their experiences tackling these common cha...

blog article

Sep 20, 2019

Google parent company Alphabet is on the cutting edge of exciting growth markets such as artificial intelligence, autonomous vehicles and cloud services. While these businesses may provide tremendous upside for Google’s numbers in the long term, the company’s core search and advertising ...

blog article

Sep 20, 2019

Google Ads is a powerful platform for advertising your business on Google’s search results pages, Google Display Network and YouTube. It is no surprise that the single biggest source of income for Google is paid advertising. In 2018 alone, Google’s advertising revenue amounted to 116.32 ...

blog article

Sep 20, 2019

Google’s top ad chief is shaking up the company’s organizational structure, which will impact everything from consumer privacy, ad fraud, measurement, as well as how ads are bought and sold. Google’s top ad chief is shaking up the company’s organizational structure, which wil...

video

Sep 19, 2019

Mondelez wanted to build a closer relationship with its customers through digital advertising. MightyHive architected a marketing model so they could genuinely connect advertising to sales for the first time.

blog article

Sep 19, 2019

JumpFly is proud to announce that five of its team members have been handpicked to participate in an elite Google Ads Editor Advisory Group. This is an excellent opportunity for JumpFlyers to give feedback on Google Ads Editor, preview new features, as well as participate in product research and dev...

blog article

Sep 19, 2019

The tech giant made a play for Washington Post print edition readers today in the form of three full-page ads extolling its commitment to privacy. Firefox, it seems, isn't buying it. The advertisements, running on page A7, A9, and A11, vary in the specifics, but all push the general theme that G...

video

Sep 18, 2019

Despite a lot of hype around ABM in the B2B tech sector, some marketers are reluctant to launch ABM programs out of a concern that it’s just too difficult. In this short video, Executive Vice President Bill Crowley recommends a more practical approach: TechTarget’s ABM and purchase inten...

blog article

Sep 18, 2019

Spreadsheets are the most common tool used to manage data in sales organizations. In fact, more than 75% of companies rely on spreadsheets for their sales planning, forecasting, and sales compensation management. However, the business landscape is growing increasingly competitive—can tradition...

video

Sep 18, 2019

Wondering what ads social media companies like Google, Twitter, and Facebook can publish during the 2019 campaign? Watch this quick explainer to find out.

video

Sep 18, 2019

We caught some BTS shots of the #YTAdsAwards judging last week. Led by McCann’s Joe Dy, the multi-talented line up of judges sure had an interesting session! It was overall a great showcase of online creative work, and we can’t wait to find out who’ll win big in this year’s Y...

blog article

Sep 18, 2019

Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct Publishers. Amazon is notorious for redesigning the menus and nav bars of their portals, with mixed results. Some updates have been spectacular, suc...

blog article

Sep 18, 2019

For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled its online ads for 20 years. With competition for ...

blog article

Sep 18, 2019

As many advertising-technology companies diversify beyond serving display ads, a category that is dominated by Alphabet Inc. ’s Google, Innovid Inc. is instead making its latest bet on display. Innovid, an ad-tech company with a focus on connected TV, has acquired display advertising firm Hero...

blog article

Sep 17, 2019

Any way you slice it, nurtures are a demand generation staple but are not often seen or shared. It's no wonder marketers say their nurtures aren't performing. Searching for examples of B2B lead nurturing programs is a frustrating and fruitless experience. So we did the heavy lifting for you ...

blog article

Sep 17, 2019

According to a recent report from the Pew Research Center, more than two-thirds (69 percent) of U.S. adults are active Facebook users. That’s a lot of potential customers, and the number hasn’t gone unnoticed by businesses both big and small. That’s probably why, according to the c...

blog article

Sep 17, 2019

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now almost 50 percent of all advertising spend is on this medium. It is now space where the majority of marketing budget is spent, outstripping the...

blog article

Sep 16, 2019

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attrac...

blog article

Sep 16, 2019

To be honest, I am not sure if this is new, but I am being told this is new. The first is what looks like an organic product grid, where Google shows product selections for a query in a new grid like format. The second are paid Google shopping ads that expand to show more details. Via J. James Patte...

blog article

Sep 16, 2019

It has been reported that both ITV and Channel 4 have been arguing for the maximum number of ads per hour limit to be lifted. Historically, the major UK broadcasters have operated at seven minutes per hour, rising to eight in primetime. Smaller broadcasters have been known to run to nine minutes, wh...

whitepaper

Sep 16, 2019

Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale qu...

whitepaper

Sep 16, 2019

Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale q...

video

Sep 16, 2019

The Association of Practitioners in Advertising (APA),  jointly with the Marketing Society of Kenya (MSK), Kenya Audience Research Foundation (KARF), and International School of Advertising (ISA), have entered into partnership with Strathmore Business School (SBS) to create a platform for vario...

blog article

Sep 16, 2019

Crypto-derivatives trading platform BitMEX published misleading advertising in a leading UK newspaper with a graph showing exaggerated returns from investing in Bitcoin. Consumer watchdog the Advertising Standards Authority (ASA) ordered the exchange not to publish the ad again and to make sure futu...

blog article

Sep 16, 2019

Rising online advertising costs are giving ecommerce sites more opportunity to turn to bricks-and-mortar investments to sell their brand according to a study by Coresight Research. Data from commercial real estate firm Jones Lang LaSalle Research (JLL Research) in 2018 digital natives said they plan...

infographic

Sep 15, 2019

For most people, hearing Instagram mentioned brings to mind swan-shaped pool floats, young ladies practicing their duck face selfies, post-workout arms shining in gym mirrors, or beautiful, highly edited landscape photos. If you’re a marketer and that’s where your mind goes, we need to w...

blog article

Sep 15, 2019

When it comes to boosting email engagement, the majority of B2B marketers will likely analyze their email metrics to see where they can improve. Analytics is a cornerstone of B2B email marketing and a factor that cannot be replaced or ignored. However, did you know that you can leverage a different ...

blog article

Sep 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the...

blog article

Sep 13, 2019

Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right.  Tweet This!  There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for your SEO. This is totall...

video

Sep 13, 2019

This video was originally published on February 04, 2017. Grandesign is a boutique out-of-home advertising company that has blossomed into a $47 million-per-year business.

blog article

Sep 13, 2019

U.S. authorities investigating Alphabet Inc’s (GOOGL.O) Google for anticompetitive behavior have recently begun probing the company’s $116 billion-a-year advertising business. Attorneys general for 50 U.S. states and territories along with the U.S. Department of Justice appear to be acti...

video

Sep 12, 2019

Nativechild is a natural hair & bodycare brand, created for the under served needs of women of color. Sonto (owner of Native Child) is passionate about both Hair & Health. She develops & locally manufactures a natural-based hair care system specifically formulated for the needs of Afro, ...

blog article

Sep 12, 2019

Global marketers are set to ramp up their investment in digital advertising next year, despite ongoing concerns about effective measurement of campaigns. Roughly 84 per cent of marketers plan to increase their investment in online video ads, while 70 per cent will ramp up spend on social media netwo...

whitepaper

Sep 12, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

video

Sep 12, 2019

Bigtincan is the industry's leading Sales Enablement Automation platform, empowering Sales teams to win more and be more productive every day, while providing Marketing the ability to establish ROI on content creation efforts.

blog article

Sep 11, 2019

In the final part of this exclusive two-part series with AdColony,  ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Talk to someone in th...

blog article

Sep 11, 2019

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory frontage was all a dealership needed to guarantee a lot of foot traffic. While this was the norm 20 years ago, times have changed. A lot. ...

whitepaper

Sep 11, 2019

Get the information you need to understand your current CMS options: A simple, concise explanation of what a headless CMS is How being “headless” makes a CMS agile and built for scale An easy-to-use checklist of key criteria to help determine if headless isright for you How to evaluate the sea of h...

blog article

Sep 11, 2019

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming wor...

whitepaper

Sep 11, 2019

Attendease is a great fit for event profs with a portfolio of events, corporate event teams looking for time and resource optimization and enterprises with multiple business units and decentralized event teams. By using the automation features from the platform, you and your team can save time to f...

whitepaper

Sep 11, 2019

Attendease is a great fit for event profs with a portfolio of events, corporate event teams looking for time and resource optimization and enterprises with multiple business units and decentralized event teams. By using the automation features from the platform, you and your team can save time to fo...

blog article

Sep 10, 2019

Sales forecasting is the map of estimated sales performance, revenue, and expenses that guide a sales organization in their planning processes. Having an accurate sales forecast is crucial to driving revenue, growth, and profitability. The most successful companies are consistently looking for ways ...

blog article

Sep 10, 2019

Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through the funnel? Workflows, of cour...

video

Sep 10, 2019

Dory used to shy away from advertising her business on social media as she didn’t have the expertise to implement the proper strategies. Through BreezeMaxWeb, she was able to trust our social media experts to take care of the social media ads for her! She joined us over a year ago and has seen...

blog article

Sep 10, 2019

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations. PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years,...

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

blog article

Sep 10, 2019

The Australian Association of National Advertisers  has opened up its advertising industry code of ethics for full review and industry consultation. AANA CEO, John Broome said the association had evolved the definition of advertising in keeping with technological and other advances. These have ...

blog article

Sep 10, 2019

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants an...

video

Sep 09, 2019

Digital advertising is a BIG part of many business' digital marketing strategies. But what is it? Simply put, it's an online advertising strategy fueled by data that can reach consumers wherever they are in the buying funnel. Digital advertising gets your ads served to the right people, and ...

video

Sep 09, 2019

This video was originally published on May 09, 2014. Columnist David Lazarus answers your consumer questions in this one-minute video.

video

Sep 06, 2019

In this 2-minute illustrated video, we outline why B2B marketers struggle to tie their day-to-day operations to organizational objectives and how our unique approach creates a winning formula and makes the Catalysts we work with successful!

video

Sep 06, 2019

This video was originally published on March 27, 2017. Google says it is performing an "extensive review" of its advertisement policies after a British newspaper investigation found ordinary ads appeared alongside.

video

Sep 06, 2019

SteelHouse, an adtech software company, using IBM Cloud, serves digital ads in less than 100 milliseconds for their agency and marketing clients. The exceptional speed is achieved using IBM Cloud Kubernetes Service to manage the 40 microservice clusters, by using Istio service mesh to log and route ...

blog article

Sep 06, 2019

One of the biggest challenges with using social media for recruitment and enrollment growth in higher education has always been the ability for institutions to find ways to measure the return on investment of all of their digital engagement activities. There are plenty of examples of how social medi...

blog article

Sep 05, 2019

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to fix your approach. If you&r...

blog article

Sep 04, 2019

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app adverti...

blog article

Sep 04, 2019

You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over the past few years. Programmatic marketing and platforms such as Facebook and Google have upended a model long practiced by traditional advertising agencies, in which long-term contract...

blog article

Sep 03, 2019

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. With...

blog article

Sep 03, 2019

Retail giant Amazon is developing clean room data technology that could improve measurement and data for ad campaigns to help its advertisers better understand the impact of their spend on consumer behavior. The technology will help shine more light on previously undisclosed advertising performance ...

blog article

Sep 03, 2019

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report. CEO, IAB Australia, Gai Le Roy, said in a statement it...

blog article

Sep 02, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. With Google’s dominance of the...

blog article

Aug 30, 2019

Internet is considered as a boon, and in this context, advertising is playing a decisive role to foster the business of any small or large business owners. Free internet advertising with internet marketers is the best form of advertising for promoting your products and services through free classifi...

blog article

Aug 29, 2019

Twitter is a platform known to bring ease in the life of its users. Nowadays, users desire to have their own unique space where they can be themselves, be heard and influence others. People use Twitter for a variety of services, some use it to share their thoughts on some trending events whereas som...

blog article

Aug 29, 2019

Not a week has gone by over the past 10 years when I’ve not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital?”When I would describe many of the new TV ad technologies emerging from TV ad analytic systems and audience-based planners t...

video

Aug 29, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. Now Oracle Marketing Automation users are able to align their messaging and targeting thro...

blog article

Aug 28, 2019

Twitter this week declared that it will no longer approve advertising from state-based news services. Those accounts will still be capable of using the website, but not the ads. The alteration follows after Xinhua (China’s state-supported media outlet) sponsored ads assaulting protestors in Ho...

blog article

Aug 28, 2019

Pareto covers all of your Google and Facebook advertisement needs. Specifically, its Quantic software uses advanced artificial intelligence and more than 250 different algorithms to manage ads. The technology can also audit account history where it identifies issues. For optimization, the bot integr...

blog article

Aug 28, 2019

Let’s be honest, online advertising can feel incredibly intimidating for beginners. After all, there are so many different options and courses of action to choose from. Without the proper knowledge, it’s easy to feel overwhelmed and then abandon ship on your advertisement. How can you en...

blog article

Aug 27, 2019

Digital Turbine (APPS) is changing the way mobile app developers market their apps. In a world with millions of apps, it has become difficult for developers to gain the awareness they once could with a marketing campaign. Furthermore, as more apps are developed and marketed end-users become numb to ...

blog article

Aug 27, 2019

Facebook is taking steps to listen to concerns about data protection with the introduction of a new feature. Disconnect allows users to separate their browsing histories outside Facebook from the social media network. The tool stops businesses sharing data with Facebook that they collected through c...

video

Aug 26, 2019

An expert on Programmatic Advertising, Click Here Digital's Jacob Guitreau describes the benefits of programmatic advertising for your business. Your customers spend time on TV, apps, websites; with programmatic advertising, you can reach your customers on all of these channels, at the same time...

blog article

Aug 26, 2019

In 2011, the idea for a new photo sharing and messaging app was born in a dorm room at Stanford University. The concept was simple: Create something that made it easier for people to communicate, in the founders's words, “with the full range of human emotion not just what appears to be pre...

blog article

Aug 26, 2019

While some believe the point is exaggerated, it’s hard to argue against the idea in some basic form that increasingly, companies view their customers as valuable data sources. That data is to be harvested in lieu of, or in addition to, payment for products and services. This thought is made mo...

video

Aug 25, 2019

The owner of several billboards under fire this week for ads that feature Maxime Bernier’s face and “Say No to Mass Immigration” says they will be removing the ads. Faiza Amin has more on who was behind the billboards in the first place.

blog article

Aug 25, 2019

One of the things management at Activision Blizzard (NASDAQ:ATVI) has touted about its ability to grow revenue is its massive user base. More than 300 million people play its games every month, and players have consistently spent about 50 minutes per day in its games over the last few years. This is...

video

Aug 22, 2019

PSA: If you're not tracking conversions, you're missing out on a serious growth opportunity for your business. AdHawk is the easiest way to manage your digital advertising (Google Ads, Facebook Ads, Instagram Ads, etc).

infographic

Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality bra...

blog article

Aug 22, 2019

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public and stay around in one form or another for generations. These mascots have stood the test of time and are particularly endearing to millen...

video

Aug 21, 2019

Industry leaders and employers are invited to meet the graduating class of Advertising and Public Relations majors at Temple University's Klein College of Media and Communication as they make their début in the spotlight. The Senior Showcase is a special, one-night-only chance to discover...

blog article

Aug 21, 2019

YouTube, the California-based video sharing platform, is currently the world’s second largest search engine and most visited website after Google, besides being ranked the second most popular social media application with over 1.9 billion users. Facts suggest that the brand is also the world&r...

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

blog article

Aug 21, 2019

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Instagram for advertising. He says that this article is for business owners who are searching for effective ways to use Instagram for their business promotions. He further says...

video

Aug 21, 2019

Our roots began in translation but what we do today goes well beyond – from content creation to linguistics, to artificial intelligence (AI). We create global relevance, driven by humanity and amplified by technology. Connecting our customers with their communities and driving brand awareness....

whitepaper

Aug 21, 2019

Your localization partner is going to do a deep-dive into your business—so start by diving deep into theirs. Are they an industry-leader with 20 years of experience or a relative newcomer? Will they speak Samoan, Uzbek, or Swahili (and all your customers’ languages)? Can they deliver on-...

whitepaper

Aug 21, 2019

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as v...

whitepaper

Aug 21, 2019

The global wellness economy is now a $4.2 trillion market, according to the Global Wellness Institute, with personal care, beauty and aging making up a quarter of this. Never before has social influence been so instrumental in an industry’s growth, with millennials and influencers the driving force ...

whitepaper

Aug 21, 2019

This is an industry where the overall growth of online only businesses is, in the UK, exceeding the growth rates of multichannel retailers. In tandem, from the Health & Beauty customers perspective; online content, services, and purchases all now form a central part of their buying experience. In or...

video

Aug 20, 2019

Learn three simple steps to create compelling Google Search ads that drive more qualified clicks Welcome to Google Ads YouTube channel.

video

Aug 20, 2019

The more we learn to reflect critically on the role of automation in our society and economy, the more we will be prepared to shape the future around the strengths of what it means to be a part of team human. This session will explain why a mashup of critical thinking, art, coding, emotional intelli...

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in t...

blog article

Aug 20, 2019

In June, Google began implementing a new policy that required companies running ads with abortion-related keywords to explicitly state whether or not they provide abortion services and then added a disclosure directly on the ad to prevent crisis pregnancy centers from deceiving users. But it appears...

blog article

Aug 20, 2019

Over the last couple of decades, the marketing world has seen some major changes. Not too long-ago businesses relied on ink and paper to market their wares. Fast forward a few years and now we have a whole new system in Google Ads that allows companies to advertise directly to those searching for th...

video

Aug 19, 2019

One of the quickest marketing solution to finding drone work is on Google search engine. People use Google to search for what they require, they have already made the decision to search for your services if you are on the top 4 positions - you will continue to generate new leads.

blog article

Aug 19, 2019

As the United States gears up for another presidential election, aware of the role online disinformation played in 2016, the business of publishing false or extremist content online remains a lucrative one. At least $235 million in revenue is generated annually from ads running on extremist and disi...

blog article

Aug 19, 2019

The market report, titled ‘Global Advertising Market Research Report 2019 – By Manufacturers, Product Type, Applications, Region and Forecast to 2025′, recently added to the market research repository of MarketDesk. Us, details in-depth past and present analytical and statistical d...

blog article

Aug 18, 2019

Back in May, Google added new recommendations to its optimization score on Google Search Ads to make the score more useful to advertisers. The optimization score ranging from 0-100% is “an estimate of how well your Google Ads account is set to perform” and increases depending on the reco...

blog article

Aug 18, 2019

If you have something to say, say it. If you have nothing to say, use showmanship. That’s the philosophy that some live by in the advertising business. With many consumer products it’s hard to find a USP. One soap powder is much like another, so to stand out you have to resort to a bit o...

video

Aug 16, 2019

In this video, Aman Jain, an Alumnus of Advertising Media Management & Marketing Management, shares his experiences of studying and working at Humber.

blog article

Aug 16, 2019

The Russian Federal Antimonopoly Service (FAS) has found that Google LLC violated the Law on Advertising by distributing financial services ads for Ali Trade via Google AdWords.According to the investigation into a complaint against Ali Trade’s ads, when googling “profitable investments&...

whitepaper

Aug 16, 2019

IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. According to IDC's analysis, AEM Sites enables organizations to realize on a...

video

Aug 15, 2019

Taking the stress out of moving home. Apple News, Atlantic, BBC, BFM, Bild, Bloomberg, Business Insider, Clarin, CNN, the cookie used and adjust your cookie setting please click on Read More.