RESOURCES

blog article

Nov 09, 2018

Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand. But if you represent one of those banned verticals, building a presence on the socia...

blog article

Nov 07, 2018

SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team. Ultimately, the goal of both SEO and PPC is to attract people to your website. Faced with financial limitations, marketers are often ...

blog article

Nov 07, 2018

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking ...

blog article

Nov 07, 2018

Do I want to do link building? As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis. While the answer being overwhelmingly no for the majorit...

blog article

Nov 01, 2018

This article will teach you how to get started with content curation to maximize your SEO benefits.
But first, let’s find out what content curation entails. Content curation is the process of finding and compiling existing content on top...

blog article

Nov 01, 2018

Google’s Danny Sullivan asked the SEO community for feedback on how Google could improve. The community responded with bright suggestions that made sense for Google and web publishers. While there were a few tweets with predictable complaints, ...

blog article

Oct 30, 2018

Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketings of technology and public health have great disparities, ...

blog article

Oct 30, 2018

Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders?  The logic here is simple: the fact that they bought from you before makes it easier to convince them to purchase again. For this to...

blog article

Oct 29, 2018

It took a while for many business owners to realize the power of social media to understand that this wasn’t just a fad nor a  means for sharing family photos. It was a tool that could grow a company’s relationship with its target au...

blog article

Oct 29, 2018

Image optimization is among the most manageable yet overlooked strategies for SEO. Often, we neglect even the simplest image optimization practices and waste the chance to bring in easy traffic to our websites. On October 24, I moderated a Best of SE...

blog article

Oct 29, 2018

Want to tap into Facebook Messenger’s massive audience of more than 1.3 billion users? With unprecedented ROI (70-80 percent engagement within the first hour), developing a chatbot for Facebook Messenger is a must. Don’t know where to beg...

blog article

Oct 26, 2018

Matcha personality and message to an audience, and you’ve got an influencer who can sway purchase power and societal tastes. Oh, and don’t forget, make a mint. But Facebook, Instagram, and Twitter have been around long enough that they&rs...

blog article

Oct 26, 2018

Pop-ups suck. Half of the marketers say “Pop-ups are annoying; they make people leave the website and we lose the profit.” Another half claim “Pop-ups can be of a high value and drive sales, increase the conversion rates and average...

blog article

Oct 25, 2018

Earlier this month, Google announced that it will be shutting down Google Plus for consumers in a 10-month phase-out. The decision follows a recent discovery of an undisclosed security flaw that exposed users’ profile data that was said to have...

blog article

Oct 24, 2018

Today’s marketing landscape is littered with choices when it comes to productivity tools. New tools are being developed every day with a view to streamlining SEO productivity, providing insights and managing resources. Because of the sheer volu...

blog article

Oct 24, 2018

When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again. The updated guidelines increased the focus on E-A-T, as well as the author of the content as ...

blog article

Oct 24, 2018

While SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand for qualified talent, make it important for current and aspiring SEO professionals to ...

blog article

Oct 23, 2018

The Accelerated Mobile Pages project has announced a variety of new features coming soon to AMP pages. Many of the upcoming features are currently supported by regular web pages. That means site owners will be able to create equivalent AMP pages that...

blog article

Oct 23, 2018

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tid...

blog article

Oct 22, 2018

Hey mobile marketers, there’s a new G in town; 5G. Ok, bad joke. But it’s been almost a decade since 4G made its debut, so it’s an exciting time in the world of mobile. Read on to get up to speed on everything you need to know about...

blog article

Oct 22, 2018

There are only a few months to go before we hit 2019 the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand vis...

blog article

Oct 22, 2018

Four years ago, there were just 3 million active advertisers on Facebook. As or 2017, more than 5 million brands were advertising on Facebook. So far this year, another 1 million have entered the fray. Yes, these numbers are pretty daunting. But it c...

blog article

Oct 18, 2018

Twitter may not be the flashiest or trendiest social network the past few years. It’s not as sexy as Snapchat doesn’t change as quickly as Instagram, and isn’t in the news as often as Facebook. There’s significantly less &ldqu...

blog article

Oct 17, 2018

If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads ar...

blog article

Oct 16, 2018

We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is th...

blog article

Oct 15, 2018

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces easy enough for a novic...

blog article

Oct 12, 2018

It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes. Except none of that happened, and n...

blog article

Oct 11, 2018

As an SEO and content marketing professional, you already know that backlinks from relevant, high-authority sites are crucial for landing the top spots in Google Search results. The importance of quality backlinks is underscored by the findings of Ra...

blog article

Oct 11, 2018

As rapidly as the social media space is evolving, there’s always a high demand for companies that can help other businesses navigate these murky waters. If you’re interested in creating your own digital marketing venture, getting funded i...

blog article

Oct 11, 2018

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts t...

blog article

Oct 11, 2018

No matter how appetizing your food is, your efforts are going unnoticed if you’re not driving traffic into your restaurant. That’s why it is imperative as a restaurant to have a social media presence. Before we get started, here are a few...

blog article

Oct 11, 2018

Every digital marketer knows that good traffic doesn’t always translate to high conversions. Unless the leads are guided into a system nurturing them throughout the process, they don’t stick around. As a result, all of the likes and share...

blog article

Oct 11, 2018

“For the first time, online media will overtake television and all other mediums in terms of time spent on a single media format, globally, in 2018 ” Business Today “Over five years, P&G is aiming for $2 billion in marketing cut...

blog article

Oct 11, 2018

We’re finally in Q4, the most exciting time for conversion-focused advertisers. While it’s exciting because it’s the time of the year when most sales happen, it can be a pretty tedious time for account management. Many advertisers s...

blog article

Oct 11, 2018

This post is not meant to reveal “the ultimate PPC KPIs” or serve as “the definitive guide to PPC metrics once and for all”. Instead, see this as a useful starting point. Looking at any one of these metrics alone will not give...

blog article

Oct 10, 2018

Social media marketing should be a part of every business’ online marketing strategy. Along with boosting sales and building brand awareness, social media platforms can also be used to generate more customer reviews. Here’s how to leverag...

blog article

Oct 10, 2018

It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s attention. Even with gre...

infographic

Oct 10, 2018

Are you just getting started in the confusing realm of search engine optimization? Need some help understanding the common SEO terminology? Digital Meal shares 26 terms you need to know in this infographic.

blog article

Oct 09, 2018

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justified? Some say social media mark...

blog article

Oct 09, 2018

It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik but some things need to change before advertisers set themselves up for success Despite constant media attention about the “rise of the robots” the advert...

blog article

Oct 09, 2018

There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Here is how you can take control of your web traffic to help it keep growing. Mobile is changin...

blog article

Oct 08, 2018

“The machines are coming, the machines are coming!” the tricorn-hat-clad PPC practitioner shouted as he sprinted up the ideological tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. ill...

blog article

Oct 05, 2018

Google’s John Mueller has stated that app interstitials will be problematic when it comes to mobile-first indexing. For example, if an app interstitial replaces a website’s homepage, then that’s what Google will index in search resu...

blog article

Oct 05, 2018

Their influence on your purchasing decisions is all around you, but do you really know who the biggest advertisers in the world are? The advertising industry is one of the biggest industries in the world, with no dry seasons. Industries are changing ...

blog article

Oct 05, 2018

Let’s imagine a dream scenario: you have approved a budget for a new, high profile campaign. Everyone is excited. You relish the opportunity to show how paid search is the perfect channel. It’s efficient and targeted. But wait a minute. T...

blog article

Oct 05, 2018

Life is about attraction. Of course, that can be interpreted in a variety of ways. But it makes sense in many realms of day-to-day interactions, decisions, and even pitfalls. Humans are visual beings. We’re attracted to beauty. Eye-catching vis...

blog article

Oct 04, 2018

In 10 or 20 years, the future of the internet will look vastly different then it does right now. As blockchain begins to receive wider adoption among both consumers and companies, Richard Hendricks’ dream of a truly decentralized internet may s...

blog article

Oct 03, 2018

Social media has become a very visual, dynamic platform. The old days of relying on text-heavy blogs to convey your brand message are over. What started with Pinterest, Tumblr and Instagram have now influenced the direction of every social platform. ...

blog article

Oct 03, 2018

Guest blogging is a useful tactic to get your content published and build yourself a name in the digital marketing industry. But before pitching anything to a blog editor, you need to know exactly what kind of content they are after that’s gues...

whitepaper

Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

whitepaper

Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel ...

whitepaper

Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

blog article

Oct 02, 2018

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly c...

blog article

Oct 02, 2018

Search engine optimization is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimization makes sense, but mo...

blog article

Oct 02, 2018

As James Altucher recommends, writing down 10 ideas every day will keep your brain sharp and agile and then when the pressure is on for you to deliver the campaign, your brain is on your side. I’ve spent a lot of time studying and writing about...

blog article

Oct 01, 2018

Love it or hate it, LinkedIn is a proven platform for just about any business-related activity. Want to build your company brand? LinkedIn is a good place to start. Wanna promote some content and engage in discussions about the latest tactics? Look n...

blog article

Oct 01, 2018

There is no way around it. If you have a website, your business needs visitors. The more, the merrier. But, quantity is not the most important thing you need to worry about. You also need visitors who perform the actions you want them to perform, whe...

blog article

Oct 01, 2018

The vast impact of digital marketing agencies can be felt on all corners of the web. Whether in the depths of obscure websites or on the front pages of giants like Reddit and Amazon, purpose-built campaigns executed by digital marketers are found eve...

blog article

Sep 27, 2018

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of t...

blog article

Sep 27, 2018

Digital marketing is affected by seasonal trends; there are many advantages and a few disadvantages to following seasonal advertising trends. It’s important to understand why seasonality matters and how to manage your digital marketing accordin...

blog article

Sep 27, 2018

Most of us are already using social media in our personal lives. You could even say we’ve come to rely on it as a primary method of communication for keeping us in touch with a wider network of friends, family, and acquaintances that would be p...

blog article

Sep 26, 2018

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising ne...

infographic

Sep 26, 2018

Are you looking to increase brand awareness and SEO? Of course you are, and of course, you know that content is a key way to improve both of these elements.  But a not-so-secret weapon you can use is infographics. The visual nature of infographi...

blog article

Sep 26, 2018

There are very few places left in the world that advertising hasn’t poked its unwelcome way into and no one knows that better than advertisers. While most have switched from trying to find new spaces in the real world to hawking stuff in the vi...

blog article

Sep 26, 2018

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With a large amount of information Facebook has on its users, it’s ...

blog article

Sep 25, 2018

Podcasts are deeply popular these days among a broad demographic cross-section. That makes podcast episodes an intriguing prospect for advertising. Yet it can be confusing to get started for brands who are new to podcast advertising, which is why we&...

blog article

Sep 25, 2018

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising ne...

blog article

Sep 25, 2018

Are startups really taking to social media in order to win investment capital? The short answer? Absolutely. Look at it this way: attracting the attention of investors doesn’t happen overnight, nor does it happen through a single channel. Inste...

blog article

Sep 25, 2018

Are you interested in expanding your nursing practice? I’ve expanded my practice through social media and it’s given me an exciting and even lucrative way to build my career as a nurse entrepreneur. I began dabbling in social media when I...

infographic

Sep 24, 2018

For many years, businesses around the world have been leveraging the power of digital marketing to expose their brand and promote their products and services on a scale that was not previously possible. This is one of the reasons why more and more bu...

blog article

Sep 24, 2018

“A browser extension is a plug-in that extends the functionality of a web browser.” Wikipedia. Browser extensions are used in a number of ways. From enhancing your browser’s user interface and security or blocking advertisements, th...

infographic

Sep 23, 2018

Newsjacking was the probably first big social media marketing trend which enabled you to potentially boost your brand awareness and reach by tapping into trends, but also required very careful planning, with many brands slipping up by either not unde...

blog article

Sep 21, 2018

The importance of Social Media in content marketing is growing. Since millions of people interact on these pages every day, it is necessary to take advantage of their benefit for promotional purposes. Publicize your blog and make it popular in social...

blog article

Sep 21, 2018

A service business needs to be agile with digital marketing if it wants to succeed today. That being said, just because you can do many cool things with digital marketing doesn’t mean you should. The internet is the greatest and most efficient ...

infographic

Sep 20, 2018

At one stage, email marketing was the undisputed front-runner when it came to getting the best results. Over time, however, it has started to lose favor. Spam filters are getting ever more advanced, while harried subscribers might not even look at ma...

blog article

Sep 20, 2018

Everyone wants to go global these days. Got a product that’d work in other markets? “Start selling it internationally,” most consultants would say. At first, this sounds like a good idea, and potentially an easy win, especially cons...

blog article

Sep 20, 2018

With each passing day, tech is driving the digital marketing industry into new territory. For brands, this means staying ahead of consumer expectations and delivering on what is going to be wanted, before it is demanded. So what do marketers need to ...

infographic

Sep 20, 2018

What's your key focus when you go about creating social media posts for your business? You need to grab your audience’s attention quickly and convince them to interact with your brand. And one powerful way to do that is by telling a story. ...

blog article

Sep 19, 2018

Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard...

blog article

Sep 19, 2018

So you want to build a bigger and better digital brand? It can't be overstated how important it is to have a strong and dynamic web presence. In today's digital age, the first thing somebody is going to do before checking out your business is...

blog article

Sep 19, 2018

As a business owner or marketer, there's no worse feeling than the sound of crickets. When there's a lack of contact form submissions, online orders or phone calls, you have to do something to fill your pipeline. I'm going to explain to y...

blog article

Sep 18, 2018

According to Outsmart, out of home advertising grew 5.3% from Q1 2017 to reach £267 million in Q1 2018. Boosted by investment, it’s also been reported that the distribution of digital screens is on the rise, leading to a number of big bra...

infographic

Sep 18, 2018

As a social media professional, how often do you feel a sense of accomplishment at the end of your workday? If your answer was ‘often,’ all good, but if not, let us take a guess as to why - you have so many tasks to cover off within your ...

blog article

Sep 18, 2018

Social media platforms are giving businesses of all kinds the chance to reach customers in all demographics. Real estate in Dubai is a global investment phenomenon, but the traditional methods of online marketing and listings might be constraining it...

blog article

Sep 18, 2018

Long gone are the days of flicking through a newspaper to the classified job listings and circling those that sound most interesting. Technology has changed the way job-seekers find work, and how recruiters find potential candidates. For more than a ...

blog article

Sep 18, 2018

Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today’s complex, multifaceted marketing efforts require competency in digital, broadc...

blog article

Sep 17, 2018

If you have recently started up a business, you are almost certainly aware that one of the first things you need to focus on is your digital marketing. The more that you can master your digital marketing, the more likely it is that you will be able t...

blog article

Sep 17, 2018

The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing.  Fortunately, we're here to fill you in. Here are three indus...

blog article

Sep 16, 2018

Far too many business leaders have the mistaken idea that social media isn’t worth their time. In fact, roughly 60 percent of Fortune 500 CEOs have no personal accounts on any of six major social networks. And no presence means no engagement, w...

blog article

Sep 14, 2018

The owner of every small and local business wants to be visible to their niche group of buyers. Depending on the type of products and services, your company likely caters to an exclusively local crowd. Or, you serve the demands of a buyer group irres...

blog article

Sep 13, 2018

Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get it right and you achieve immediate mass reach to targeted consumers; convey a compelling reason to buy from your store; tap into useful ana...

blog article

Sep 12, 2018

Search engine optimization (SEO) is always a top concern for digital marketers and business owners, as it should be. Your website's search engine optimization can be the difference between success and failure. SEO is constantly changing with rank...

blog article

Sep 12, 2018

Digital marketing, social selling, search engine optimization, financial management, and analytics reporting can be complex and time-consuming. Luckily there are plenty of great free or affordable programs out there that can help you improve your bus...

blog article

Sep 12, 2018

The online advertising industry isn’t just booming. It’s perhaps never been more powerful or important than it is right now, according to a recent Forrester study. Indeed, by 2021, marketing budgets for advertisers in the United States wi...

blog article

Sep 12, 2018

However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn&r...

blog article

Sep 11, 2018

I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think to talk to people in person, one on one is the best way to learn more abo...

blog article

Sep 10, 2018

Google advertising uses an auction model comprised of sealed bids, meaning that brands bidding on advertising inventory don’t know how much other brands have bid on that same inventory. This model also consists of a welfare payout from winners ...

blog article

Sep 10, 2018

The rapid growth of digital marketing has changed the way companies reach consumers. Powerful social media marketing, email campaign tools, and advanced ROI analytics are now available to anyone who wants to expand their brand. However, small busines...

blog article

Sep 06, 2018

Before you think I’ve just decided to broadcast my credit card pin, this number comes from Scott Brinker’s MarTech 5,000 graphic. For those unfamiliar with it, the image visualizes the current marketing technology landscape, illustrating ...

blog article

Sep 06, 2018

When the world’s biggest advertiser warned the digital media supply chain is “murky at best, fraudulent at worst”, it rang alarm bells in boardrooms and marketing departments around the globe. Marc Pritchard, a chief brand officer o...

blog article

Sep 06, 2018

Mobile is to SEO what glaze is to Krispy Kreme. You can’t have one without the other. It is the backbone of Google’s index. Sure, the mobile-first index just rolled out in 2018, but Google has been dropping not-so-little hints for the pas...

blog article

Sep 05, 2018

“As of this morning, the Facebook community is now officially two billion people!” Facebook’s chief executive, Mark Zuckerberg, wrote on his Facebook page in July 2017. “We’re making progress connecting the world, and no...

blog article

Sep 05, 2018

Have you decided to research your audience more deeply using social media? That’s a great idea. Statistics show that 14 percent of Americans change their mind about an issue because of something they saw on social media. Want to achieve similar...

blog article

Sep 05, 2018

Nike’s new campaign celebrating the 30th anniversary of Just Do It which technically launched the previous week with Serena Williams-starring spot “Voice of Belief“ blew up faster than any ad in recent memory on Monday due largely t...

blog article

Sep 05, 2018

As Amazon's advertising ambitions continue to swell, the company is revamping its advertising business to consolidate multiple advertising products. Amazon is renaming its advertising division Amazon Advertising, which will combine all of its e-c...

blog article

Sep 04, 2018

“If you’re not paying for it, you’re the product.” The phrase was coined in the 1970s to talk about television advertising, but has since become the internet’s whole business model: we get nice services, for free or for ...

blog article

Sep 04, 2018

Social media: every business needs to be using it, that’s a well-known fact. Yet, marketers still face the challenge of knowing what platforms they should be on and where to focus their social media efforts. For many, these numbers may come as ...

blog article

Sep 03, 2018

The rapid growth and consumption of Instagram Stories have made it hard for advertisers to ignore, even if they have reservations over whether they can match the high-end, premium content on the platform. Spending is shifting to Instagram, with brand...

blog article

Sep 03, 2018

Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail? Don’t worry; we understand how difficult it can b...

infographic

Aug 31, 2018

With more than 2.2 billion users, Facebook has become pretty much essential for all businesses. While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the ...

blog article

Aug 31, 2018

It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales. When you create strong content and distribute it via email a...

blog article

Aug 30, 2018

A brand identity is what makes your brand recognizable and attractive. It’s important to be consistent whether you’re crafting emails, creating new landing pages, or posting photos on Instagram. However, creating and maintaining a brand i...

blog article

Aug 30, 2018

As we all know that marketing is all about strategy which will help to earn more profit for you all the time. For information, it is considered to be one of the essential things where you need to promote your products once the business is started. In...

blog article

Aug 30, 2018

Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketi...

blog article

Aug 29, 2018

These are troubling times for digital marketers. Recently labeled ‘dysfunctional and opaque’ by a group of UK politicians, with a ‘corrosive’ effect on the trust that advertising has traditionally been predicated on, brands ar...

blog article

Aug 29, 2018

The world is changing, and technology is taking the lead. Today, everything is going digital entertainment, health, real estate, banking, and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (...

blog article

Aug 29, 2018

If you are someone who is looking for a digital marketing course, then you must have figured out by now that digital marketing courses are available both online and offline – it all depends which one you choose to go for. But why should you go ...

blog article

Aug 29, 2018

Though it may not seem obvious, digital marketing strategies help small businesses improve their sales and strengthen their brand reputation. Going digital is the modern way to get your consumers’ attention and align their focus on your company...

blog article

Aug 29, 2018

The world is changing, and technology is taking the lead. Today, everything is going digital entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (s...

blog article

Aug 29, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective ma...

blog article

Aug 28, 2018

Experts point out that even if your business website receives plenty of online traffic, it will not amount anything significant. You need to be able to convert them into potential sales. Your objective is naturally to ensure your organization is in a...

blog article

Aug 28, 2018

Millennials in the Asia Pacific are expected to have an estimated US$6 trillion in disposable income by 2020, says a 2016 report by research consultancy firm Accenture. Couple that high spending power with the fact that millennials represent more tha...

blog article

Aug 28, 2018

Advertising that works is exciting, stimulating and makes you desire something. It is not the kind of thing that makes you go “will you go away, I’ve already got it”. However, that’s precisely what much of the online advertisi...

blog article

Aug 28, 2018

In 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time, was weak on mobile prior to their public days on the...

blog article

Aug 27, 2018

If you read a lot of business advice online, you’re probably used to hearing that you should be all over the place online to grow your business. It always seems like there’s a new method of doing business that’s all the rage or a ne...

blog article

Aug 27, 2018

Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be ...

blog article

Aug 27, 2018

Content marketing is an all-encompassing term that has peaked and fallen off in years past. But just because the use of the term is on the decline, doesn’t mean that successful content marketing strategies are any less effective. In fact, the c...

blog article

Aug 27, 2018

Search marketing is a lot like the show “House Hunters”. In the show, a couple buying a new home meet with a real estate agent and talk about the various attributes that are important to them for example, having a home office to take work...

blog article

Aug 27, 2018

Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in order to uphold its goal of “protecting people from discriminatory advertising on our platform...

blog article

Aug 27, 2018

Keeping up with AI-driven developments in the search industry is the new normal for search marketers. Technological breakthroughs, such as advancements in voice recognition and the creation of powerful machine learning algorithms, greatly impact how ...

blog article

Aug 25, 2018

There’s nothing like cold, hard facts to bring something into perspective, and when we began gathering stats for this look at out of home by the numbers, we were kind of floored. We love outdoor advertising, of course, but even we were surprise...

blog article

Aug 24, 2018

Unlike many other social platforms, LinkedIn is an excellent channel for personal branding and help yourself stand out from other professionals. With a social network of over 500 million, it is important to recognize some best practices that will hel...

blog article

Aug 24, 2018

E-Commerce product feeds are jam-packed with information advertisers can use to refine and enhance their campaigns. And not only that advertisers can add information from a huge range of sources to build data-rich feeds. Despite this, many advertiser...

blog article

Aug 23, 2018

Search Engine Optimization (SEO) has come a long way over the years thanks to technology, improved analytics, and the dynamism in audiences. People launch new websites every day, and search engines are on the lookout for more modern strategies to inc...

blog article

Aug 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on p...

blog article

Aug 23, 2018

We all know that SEO has really changed a lot over the last few years. With advancements to algorithms and the introduction of machine learning to search, SEO has become harder to perfect. We’ve compiled the top SEO tactics and strategies that ...

blog article

Aug 22, 2018

here are literally millions of businesses occupying social media space just vying for a customer’s attention. They are pulling out all of the stops to promote their business, to get customers to buy their product. So it’s safe to say that...

blog article

Aug 22, 2018

Advertisers have a lot of expectations. They target specific demographics to buy certain products at certain price points, but they’re often wrong. “It’s pretty hard to be world-class at this as a human. So we kind of say, ‘Le...

blog article

Aug 22, 2018

Ad tech veteran Michael Cassidy is embarking on his second act - and his first big bet is on the future of e-commerce. The former CEO and chairman of ad tech company Undertone are trying to build a portfolio of profitable companies centered around te...

blog article

Aug 22, 2018

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a has...

blog article

Aug 22, 2018

To insource digital-marketing needs or outsource them? This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcin...

blog article

Aug 21, 2018

Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new customers. Part of what makes this particular advertising model so popular is its ability to e...

blog article

Aug 21, 2018

Facebook Live helps you build your brand as a local expert by engaging with Facebook followers via short, live videos. It reinforces that you are knowledgeable about your market as well as the real estate industry. “Facebook Live is a way to br...

blog article

Aug 21, 2018

I might be a bit optimistic, but there are so many possibilities and opportunities within paid search. The opportunities are limitless. Don’t believe me? I did a quick LinkedIn Search for jobs in the U.S. with “paid search” included...

blog article

Aug 21, 2018

Any SEO pro understands the importance backlinks play in their online ranking strategy. In fact, as far as local optimization goes, link signals have been shown time and time again to be the most influential organic ranking factor. That’s why m...

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Aug 21, 2018

Are you considering investing time and money into a Pinterest marketing campaign? Want to know the key strategies that can lead you towards success?

blog article

Aug 21, 2018

I’m one of the few aging people in this field that can remember when WordPress made its entrance onto the web’s stage. Most agencies were pumping out their own custom CMS platforms and boasting a variety of new features for each new engag...

blog article

Aug 20, 2018

The reason why ethical SEO professionals don’t offer guarantees is simple: We don’t control Google. Going all the way back to 2003 and the first major algorithm update nicknamed Florida SEO professionals have dreaded and eagerly anticipat...

blog article

Aug 20, 2018

Search Engine Optimization, better known as SEO, is what helps websites get to the top of search results in search engines such as Google, Bing, Yahoo, etc. When someone searches for a specific topic and your business website is at the top of the res...

blog article

Aug 19, 2018

While Facebook's move to purchase Instagram for $1 billion back in 2012 was initially viewed with some skepticism, it's since proven to be a stroke of genius, with the visual-focused platform advancing to a billion active users, and providing...

blog article

Aug 19, 2018

In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face tha...

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to a...

blog article

Aug 18, 2018

Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives...

blog article

Aug 18, 2018

Hiring a digital marketing agency isn’t for everyone. Working with an agency is a relationship, and just like when it comes to romance, it isn’t always the right time to get serious. If you’re considering turning to experts to take ...

blog article

Aug 18, 2018

Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinio...

blog article

Aug 18, 2018

Creating your brand identity involves many different facets including the logo, taglines, website colors and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality y...

blog article

Aug 17, 2018

When was the last time you bought something and felt totally out of your element? Maybe it was a computer or some sort of healthcare product. Whatever the case it’s important that the salesman is able to strike a chord without sounding patroniz...

blog article

Aug 16, 2018

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job...

blog article

Aug 16, 2018

Digital tools are redefining marketing. Yesterday’s Chief Marketing Officer is today’s Chief Marketing Technologist. Digital is the new shiny thing that all brands are toying with. Every agency and publisher is gung ho about digital marke...

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Aug 16, 2018

Are you looking for ways to better track and measure your social media marketing strategy? Want to demonstrate a return on investment for your efforts? Salesforce shares their five steps to measure your social media marketing efforts, and their impac...

blog article

Aug 15, 2018

Nowadays, digital marketing agencies are a dime a dozen, hailing from every corner of the world, saturating the marketplace, and making it that much harder for potential clients to decide whom to trust to propel their brands forward. So how you plan ...

blog article

Aug 15, 2018

Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and overarching business goals. While company goals may differ, Centro can offer you a tested framework...

blog article

Aug 15, 2018

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true ...

blog article

Aug 15, 2018

As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media if not, you’re going to be left in the dust. Strategizing how to attract an...

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Aug 14, 2018

With algorithms playing a bigger and bigger role in how content is disseminated via social platforms, engagement and interaction are also becoming increasingly more important.  The more engagement sparked by your posts, the more the algorithms w...

blog article

Aug 14, 2018

With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these u...

blog article

Aug 14, 2018

Of all of the technical aspects of PPC, none confounds both pros and novices more than bid strategy.
This is partly because there are so many bid strategy options in Google Ads, each with its own nuances.
Even when you think you underst...

blog article

Aug 14, 2018

Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing w...

blog article

Aug 14, 2018

A successful marketing career is more than just working up to a high salary. Everyone’s definition of a fulfilling career is different, but if you truly want to advance your career, realizing that it revolves around more than a nice paycheck is...

blog article

Aug 14, 2018

Video content is one of the most important types of content for any marketing strategy and audiences love seeing a video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video love...

blog article

Aug 14, 2018

We live in a digital age, where everything is now a “soft copy” or a digital download or an electronic payment rather than a hard copy. Yet, the title of this post is related to taking your digital B2B marketing strategy to print. Doesn&r...

blog article

Aug 13, 2018

As long as you nail your SEO, your writing quality can come in second place. Right? Nope! Stop right now! Many times, good SEO writing is forgotten by the traditional SEO writer. That includes forgetting about engaging and thus converting a reader to...

blog article

Aug 13, 2018

What do Amazon, Airbnb, IKEA, and Uber all have in common? If you said four very successful companies, that would be true. But would you also say they were the most innovative companies in the world? Maybe not. But these four companies innovate in on...

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Aug 13, 2018

Are you just getting started with a marketing plan for your business? Want to know what techniques you should use to generate leads and inquiries online?

blog article

Aug 12, 2018

It's hard to ignore the influence of digital marketing in this day and age. No industry is lagging behind in utilizing this new age marketing technique and the healthcare industry is no exception. Adoption of digital marketing has already become ...

infographic

Aug 12, 2018

There are lots of amazing stories and customer tales about how brilliantly effective SMS marketing is for businesses. SMS marketing can return those responses that every business has been dreaming of, with its massive open rates and huge repose rates...

blog article

Aug 10, 2018

Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with clients, and more. Everything requires exhaustive research a...

blog article

Aug 10, 2018

At a recent Facebook Local News Subscriptions Accelerator event, Facebook Journalism Project advisor Tim Griggs outlined a range of ways in which publishers can improve their digital performance by focusing on audience members in the mid-funnel ...

blog article

Aug 10, 2018

Google Assistant has been updated with the ability to read articles in Google News out loud. Previously, Google Assistant was able to read brief snippets of stories from a select number of publishers. Users also had little control over the content th...

blog article

Aug 09, 2018

The professional social network, LinkedIn, has reported that it now has more than 575 million members worldwide. LinkedIn has also provided a breakdown of its audience, helping to contextualize exactly where the platform is most popular. As with most...

blog article

Aug 09, 2018

To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a little bit of an understatement. In a lot of ways, the journey to get where we are today began in 2007 when Steve ...

blog article

Aug 09, 2018

How preferable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word of mouth marketing and be more preferable. That sounds great and all, but is word of mouth really measurable? Is there ...

blog article

Aug 09, 2018

Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience ...

blog article

Aug 08, 2018

How social media is pushing fashion Gone are the days of spoon-fed fashion from the powers that be behind the catwalks and glossies. Now, the world of fashion is free and larger than it has ever been, thanks to social media. With Instagram influencer...

blog article

Aug 08, 2018

Here’s a startling figure: There will be over 2 billion online shoppers globally by 2020 as a growing number of people buy goods and services while connecting with small businesses. That statistic is a compelling reason why small businesses, in...

whitepaper

Aug 08, 2018

The biggest problem of existing social networks is their “ungratefulness” for the efforts made by ordinary users that create content. On existing social networks like Instagram, Facebook, Reddit, Twitter, VK, and many others, users genera...

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Aug 08, 2018

With more than 200 million monthly active users - reportedly closing in on 250 million - Pinterest continues its steady rise, becoming a more relevant consideration not only for social media users but for brands and marketers as well. Importantly, fr...

blog article

Aug 08, 2018

It can be a challenge to write high-quality, compelling content for an audience. But the more planning and preparation you do for these projects ahead of time, the better your finished product will be. This is true for most scenarios in life. Writing...

blog article

Aug 08, 2018

Marketing and sales are very data-driven or at least we pretend to be. Every day, some research report provides interesting tidbits of data that show what customers respond to, giving us the secrets of success. We learn. Customers respond best if you...

blog article

Aug 07, 2018

I see a lot of people posting job opportunities for freelancers on LinkedIn all the time, while I also, conversely, see a lot of freelancers putting out calls for work. But both often completely miss each other because they're in each others'...

blog article

Aug 07, 2018

Getting your audience to engage with your social content can be tricky, with even well-written content and eye-catching videos sometimes falling flat. But words and images aren’t the only tools at your disposal - social media polls are one of t...

blog article

Aug 07, 2018

Is content marketing one of your business’ promotional strategies? If so, how do you find a time and stay on schedule when it comes to creating social media updates, blog posts, e-newsletters, white papers, infographics, videos, images, etc.? W...

blog article

Aug 07, 2018

As consumers become increasingly immune to brand-produced content, skipping sponsored articles and blocking digital ads, marketers are turning to a more organic approach in the battle for customer attention: user-generated content (UGC). Not only do ...

blog article

Aug 06, 2018

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However,...

blog article

Aug 06, 2018

Google is constantly working on their search engine in order to deliver better results for their users and their business. In fact, Google makes anywhere between 500 to 600 updates each year. While not every one of this updates is major, when the big...

blog article

Aug 06, 2018

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However,...

infographic

Aug 06, 2018

A video is huge in digital marketing, and YouTube is the world's leading video platform. And while Facebook is working to boost its video efforts, people are still more likely to turn to YouTube for the same - and as such, it makes sense to build...

blog article

Aug 03, 2018

Mistakes on your business page can be fixed. It’s pretty clear that just about every business needs to be using Facebook. This means a Facebook Business Page. Depending on your product and/or service, you will set up a specific type of business...

blog article

Aug 03, 2018

New technology is continuing to change marketing as we know it. With new capabilities on social media and constantly evolving cell-phones, it’s important for marketers to stay up-to-date with all the recent changes. See what’s new with so...

blog article

Aug 03, 2018

How do you find time to create an Instagram strategy, when you’re super busy with all the aspects of running a business? As a small or medium-sized business, there’s no denying that it can be tough and a challenge. To help you get started...

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Aug 02, 2018

Who are the top content marketers, the leaders in the field who you should be paying attention to, and learning from? The team from Express Writers have worked with BuzzSumo to put together a new, updated list of the top 100 voices in the sector, hig...

blog article

Aug 02, 2018

WhatsApp has announced some new business tools as the app slowly moves towards monetization - and creating another new revenue stream for parent company Facebook. First off, WhatsApp has announced new updates for the WhatsApp Business app. Launched l...

blog article

Aug 02, 2018

Social media users are active- very active. They spend hours searching, reading and sharing your news. What does this mean for the corporate communicator? Publishing your news, stories, events, and multimedia on social media channels can be an effect...

blog article

Aug 02, 2018

Can you imagine inviting friends over for a nice dinner at your house and not offering dessert? The dinner might taste great, but it would be more satisfying if you went the extra step to enhance your meal with a sweet treat. That may seem obvious to...

blog article

Aug 01, 2018

As a business owner, time is valuable and unfortunately often limited. It can be challenging to deliver emails of consistently high quality, let alone find time to test, optimize and segment. Fortunately, making it easier isn’t an insurmountabl...

blog article

Aug 01, 2018

Feel like it’s time to grow your business? Apart from finances, you need to hire the right team members to help your business grow. Working with the right team members can catapult the success of your business because you’ll be able to es...

blog article

Jul 31, 2018

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose builds a com...

blog article

Jul 31, 2018

Every brand’s goal is to deliver a positive customer experience, but what is it that makes a customer feel valued, listened to, and appreciated? How do brands build the kind of loyalty that comes from delivering a great experience? Providing th...

blog article

Jul 31, 2018

Woohoo! Your Director of Marketing finally gave you permission to put together a conversion rate optimization strategy (it’s about time especially when you consider that companies using a CRO tool to develop strategies see a 233 percent increas...

blog article

Jul 31, 2018

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose builds a com...

blog article

Jul 30, 2018

It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet in this critical area of study? In the following article, we will walk...

blog article

Jul 30, 2018

Remember the Apple campaign “There’s an App for That” from 2009? Well, the same principle now applies to WordPress. It doesn’t matter what kind of functionality you’re looking for enhanced security features, SEO assistan...

blog article

Jul 30, 2018

My first website was built using desktop software with limited drag and drop functionality in 2006. I stuffed it with keywords and all the products I could find from the companies that were willing to drop ship for me. About a month after I published...

blog article

Jul 30, 2018

Facebook is the most widely used social media platform with 1.45 billion active daily users; the platform is an amazing opportunity for you to find a ton of potential leads who you can convert into customers. But you can’t just post some photos...

blog article

Jul 30, 2018

For local businesses, ranking on Google Maps is something of a Holy Grail of search marketing, and an SEO agency has lots of tools to help you get there. It’s a goal at least equally worth a first-page organic ranking, especially for small busi...

blog article

Jul 30, 2018

The industry is rapidly moving from a keyword-focused approach to a topic-driven model. Google’s recent rebrand of its ad network, AdWords to Google Ads, provides a perfect example of this. In the SEO realm, we’ve seen this shift for a wh...

blog article

Jul 29, 2018

Blog comments can legitimately help your brand if done correctly. The problem? Many people in SEO don’t use them correctly. Over the years, blog comments have been misused and abused. As a result, some people no longer even consider blog commen...

blog article

Jul 27, 2018

For mature efforts, remarketing or RLSA efforts are often considered to take them to the next level. Success stories abound across industries with how these strategies improve efficiency by enhancing conversion rates. That said, as you consider rolli...

blog article

Jul 27, 2018

Google Assistant is the most accurate smartphone digital assistant, beating Amazon Alexa, Apple’s Siri, and Microsoft Cortana. A report released this week from Loup Ventures contains data from a digital assistant test, which measures how well t...

blog article

Jul 27, 2018

Whether you are creating a digital strategy from scratch or looking to update an existing plan, there are a handful of go-to tactics involving content, social media, pay-per-click advertising, and analytics to turn to in your time of need. Researchin...

blog article

Jul 26, 2018

Many retail marketing departments have been expanding for the last few years, due to the strong economy and a surge in new marketing technologies. However, after three years of consecutive increases, marketing budgets have stalled, with mounting pres...

blog article

Jul 26, 2018

The death of Facebook has been greatly exaggerated. Worldwide, the social networking platform saw a 14% increase in Daily Average Users (DAU) and Monthly Average Users (MAU) quarter-over-quarter worldwide. And even though usage dropped in North Ameri...

blog article

Jul 26, 2018

Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management. It’s stated that roughly 60% subscribers in an emailing l...

blog article

Jul 25, 2018

Just as we're huge advocates for unified marketing and sales teams, your SEO and content strategies should also be aligned. By marrying them, your SEO strategy can influence and improve the content your company produces. The goal of an inbound co...

blog article

Jul 25, 2018

Think about it: Has anyone in the history of the world ever thought, “Boy, I’d like to see a colonoscopy ad?” Probably not. Similarly, has anyone wanted to be reminded their knees aren’t as young as they used to be? Are there ...

blog article

Jul 25, 2018

SEO began as a magic pill to “make money online.” Many SEO pioneers were bloggers and webmasters, and most of them were looking to make money from earning ad revenue instead of selling products online. The industry changed significantly w...

blog article

Jul 25, 2018

From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising...

blog article

Jul 25, 2018

We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here ...

blog article

Jul 25, 2018

Here’s another one: 84 percent of 2,500 people surveyed by Chicago-based marketing agency Digital Third Coast on behalf of Waterstone Management Group under-estimated how much they spend on subscription services. On average, people in the surve...

blog article

Jul 25, 2018

The online revolution is coming faster than you think. We are in the age of the Uber-ization, Netflixing, and Bitcoining of everything. Your customers are getting used to ordering their products and services on demand. They like to choose exactly wha...

blog article

Jul 25, 2018

Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include using social media, email, search engines, and a website or landing pages to engage with current and future customers. People ar...

blog article

Jul 24, 2018

A great way to expand your business to the public is through social media marketing. By making promotions of your website and blog topics on popular social media outlets such as Facebook and Twitter, you are guaranteed to reach more people, but you h...

blog article

Jul 24, 2018

There are more and more forms and formats of content, media and entertainment for consumers to enjoy. While that has led to more options and choices, it has, nonetheless, become increasingly difficult for good content to break out, and for that conte...

whitepaper

Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

whitepaper

Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlays of your existing...

whitepaper

Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

whitepaper

Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

blog article

Jul 23, 2018

Your business probably has a Facebook Page and a Twitter account. And you have a LinkedIn company page where you’re growing a network of colleagues, employees, customers, partners, and business associates. And someone on your team is probably p...

blog article

Jul 23, 2018

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that...

whitepaper

Jul 23, 2018

An agent, online, is somebody who can reliably and skillfully duplicate some critical aspect of online business, such as getting targeted traffic to a website. Without much fanfare, they proceed to do just that, making a lot of quiet profit either co...

blog article

Jul 23, 2018

Digital advertising is a relatively new discipline at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising is one of the most effective ways...

blog article

Jul 23, 2018

If you’re looking to kick start your career in digital, or looking for a career change, then LinkedIn is the ideal platform for showcasing your skills and expertise, your work history, your accomplishments and your recommendations. It’s e...

blog article

Jul 22, 2018

Digify Africa PRO Nigeria, a digital training not-for-profit initiative in partnership with Facebook has said it will train young graduate waiting for employment on intensive Digital Marketing training programme. The programme which will equip 20 sma...

blog article

Jul 21, 2018

Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even Nickelback fans? If you use Facebook for personal purposes, you may have taken part in a Face...

blog article

Jul 21, 2018

We are over halfway through 2018 and we thought it might be a good time to highlight some of the new SEO trends present so far this year. As Google continues to crack down on low quality, spam content new updates are more important than ever. Through...

blog article

Jul 20, 2018

If you’re a website owner or content marketer, you’ve likely experienced this a few times before: your site traffic suddenly drops, and you’re at a loss to explain it.  There could be many culprits behind this, with a new Googl...

blog article

Jul 20, 2018

Outsourcing content marketing can be tough. After all, no outsourced content creator will understand your business like an insider would, right? Well not necessarily. Trust me, it’s possible to work for a company for years without really unders...

blog article

Jul 19, 2018

Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world....

blog article

Jul 18, 2018

Social media is the way of the future. If your public relations company isn’t taking advantage of this fairly new platform, now is the time. Currently, the most popular social media options are Instagram, Twitter, YouTube, Facebook, and SnapCha...

blog article

Jul 18, 2018

SMS, or text messaging, has been a channel used by marketers to communicate with prospective customers for years. But most companies don’t dare try it or have never considered it. Why is that? If you ask them, they will most likely tell you it&...

blog article

Jul 18, 2018

When it comes to marketing, we understand how important it is to build a trusting relationship with current and potential customers. Marketers spend hours perfecting the customer journey, analyzing the different touchpoints, personalizing their messa...

blog article

Jul 18, 2018

Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your Google AdW...

blog article

Jul 17, 2018

Have you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “T...

infographic

Jul 17, 2018

Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple em...

blog article

Jul 17, 2018

There’s a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading existing ones to the AdWords platform. The new AdWords interface may take so...

blog article

Jul 17, 2018

Almost every time that I had a conversation with someone not very familiar with Instagram hashtags I received the same question: “I use 30 really big hashtags, so people can find me, am I doing it right?”. And all the time I had to reply ...

blog article

Jul 16, 2018

What if there was a marketing tool that would allow your business to tailor Facebook ads based on what pages people viewed on your website or what items they added to their shopping cart? Think of the possibilities. Maybe you own a retail store, for ...

blog article

Jul 16, 2018

Artificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to access the ...

blog article

Jul 15, 2018

What’s the point of your social marketing outreach? How will you know whether or not you’re succeeding? You need to have clearly defined goals to guide your efforts and that means goals that are specific, measurable and time-bound. Audien...

blog article

Jul 12, 2018

Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be it competitive analysis, traffic g...

blog article

Jul 11, 2018

Social media is everywhere whether it is breaking stories in the news or in the news due to a celebrity making an insensitive comment. The fact that social media has such a large reach around the world can make those proficient at it quite a bit of m...

blog article

Jul 11, 2018

Didn’t have time to catch the keynote from Google Marketing Live? We’ve got you covered. Here are highlights from this year’s event and what they mean for digital marketers. Safety FirstGiving the current hot topics of data privacy ...

blog article

Jul 11, 2018

Digital Marketing is an umbrella term which engulfs a range of marketing tactics. It is a way of using technology to meet, and optimize marketing objectives and is characterized as being organized, data-driven and strategic. If you hire a Digital Mar...

blog article

Jul 11, 2018

If you ask that one single, crucial element which changed everything about the digital ecosystem in India last year, it was Jio. The smashing entry of Jio and the way it disrupted mobile Internet is a case study to understand how aggressive businesse...

blog article

Jul 10, 2018

Google AdWords is becoming Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite are unifying under a single brand called Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are unifying under a sing...

blog article

Jul 10, 2018

It may be only July, but it’s beginning to look a lot like Christmas at Facebook Inc. The social media giant today announced support for augmented reality advertising that it’s pitching as ideal for the holiday season. The new AR ads, ini...

blog article

Jul 09, 2018

Social media platforms and influencers have massive authority in marketing. There are now approximately 3.2 billion global social media users, according to a report by We Are Social and Hootsuite, while a study by Adobe also discovered that UK users ...

blog article

Jul 09, 2018

You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority grows. As your authority grows, people’s trust in ...

blog article

Jul 07, 2018

The first, last, and most important objective of marketing a company, service, or product is communicating effectively with your potential customers. With Indians spending roughly 3 hours a day and 71 billion hours cumulatively per month on social ap...

infographic

Jul 06, 2018

The growth of smart device usage and the availability of simplified buying options has made eCommerce a more attractive, accessible option for more consumers, and with an increasing number of platforms looking to get involved and provide more advance...

blog article

Jul 06, 2018

But for every major marketing tool, there’s a smaller, more nimble company ready to blow you away. And it’s these unsung heroes I’d like to focus on today. Why? Because more solutions mean more choice for you. And while there is not...

blog article

Jul 05, 2018

If you’re considering an agency to help with digital marketing, you’ve come to the right place. There’s a lot to consider before investing time, money and resources into a marketing agency that, at least for now, feels more like an ...

infographic

Jul 05, 2018

More and more service businesses are engaging in proven strategies and new techniques to build their brands. As a result, SEO is getting more competitive, especially locally. Even though all search engines have undergone various developments and upgr...

blog article

Jul 04, 2018

Remember the days when your marketing team would find the names of potential buyers and pass them over to the sales team who would then educate and nurture them through the sales funnel? Today, savvy consumers do their own research online through sea...

blog article

Jul 03, 2018

Consumers want brands to have some personality on social media. In fact, 72 percent say they want brands to be funny on social. But, we’re not all natural-born comedians, which makes the task of integrating humor extremely difficult. 88 percent...

blog article

Jul 03, 2018

These days, it is natural to see people walk on major roads and glued to their devices: phones and i-pads. Social Media: an Addiction People drive while on social media. In church, people are busy twitting or snap-chatting, paying the preacher, littl...

blog article

Jul 02, 2018

For Google AdWords enthusiasts, the road to getting more website traffic and a higher ROI (return on investment) never ends. Though a common method to increase your campaign ROI is to raise the keyword ranking or quality, getting better results depen...

blog article

Jul 02, 2018

As media consumption becomes more accessible and available to us across multiple devices, analyzing the competitive media environment in silos of social, mobile, content discovery and voice-enabled solutions have become short-sighted. The right lens ...

blog article

Jul 02, 2018

Here are some of the best social stories and campaigns from June 2018 - featuring Nestle, WWE, Netflix, Mastercard and more... World Cup 2018 is well underway and big brands are looking for creative ways to capitalize on the genuine excitement and so...

blog article

Jul 02, 2018

As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have ...

blog article

Jul 02, 2018

With the 2018 World Cup in full swing, marketers across all industries have a significant opportunity to capitalize on the excitement by meeting consumers where they spend the most time: on mobile. In 2014, the official FIFA mobile app saw over 18 mi...

blog article

Jul 01, 2018

If you’re going to take the time to produce a nice video ad for Facebook  and spend money on ad space  you need to put a little thought into how you’ll reduce the odds of getting scrolled in the feed. We’ve made a lot of v...

blog article

Jul 01, 2018

With the Federal Communications Commission’s vote to repeal net neutrality, ISPs can now provide faster service to those willing to pay more and charge more to access websites like Netflix or YouTube or others that require more bandwidth. FCC C...

blog article

Jun 30, 2018

Facebook advertisers can once again run ads for cryptocurrency after the company reversed a ban that was put in place back in January. When Facebook first announced its cryptocurrency ban, it did say the policy change may be revisited at some point i...

blog article

Jun 29, 2018

It's no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren't visiting your business online, they certainly won't be completing e-commerce purchases. However, it ...

blog article

Jun 29, 2018

Expensive marketing techniques and tools don’t necessarily provide the best marketing solutions for businesses. SEO services act as the main marketing component for digital marketing services in the USA. But, still many companies including star...

blog article

Jun 29, 2018

Unless you’ve been hiding out in the dark ages, you know social media has become an integral part of our daily lives. Everything from the degree of personal information we share to the way we communicate with others has completely evolved. Whet...

blog article

Jun 29, 2018

We’re in the age of the customer, and that means providing a seamless experience across channels, delighting customers with same-day deliveries, and providing unparalleled customer service and personalized recommendations that garner evangelism...

blog article

Jun 29, 2018

Does social media factor into SEO? This has been a long debated question, and the answer may surprise you. Both content and conversations through the top social networks send out social signals, which ultimately has an effect on your brand’s vi...

blog article

Jun 26, 2018

At Demandbase, we strive to not only deliver top-notch ABM technology to help B2B marketers achieve more success, but we also aim to find diamonds in the rough to help our community grow from our own learnings. We know that B2B marketers have a pleth...

blog article

Jun 26, 2018

As the number of Internet users is growing constantly, so is the number of advertisements – which in turn has increased the demand for ad blockers. With Apple introducing ad blocking technology in iOS9 and Google enabling Chrome with ad blocker...

blog article

Jun 26, 2018

Importance of Voice Search What started off as an experiment in 2001 by Google has made its way in the mainstream usage today. Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Voice Search are dominating t...

blog article

Jun 26, 2018

Instagram marketing is definitely one of the most effective strategies to generate both organic and paid traffic. Of course, every single marketer should assess the potential that Instagram has when it comes to their own business. If your audience is...

blog article

Jun 26, 2018

PR is often misunderstood, by both individuals and businesses, who don’t necessarily see what the benefits of undertaking public relations activity are, or what they could be. Traditionally, public relations has been the discipline of promoting...

infographic

Jun 25, 2018

The number of marketing strategies was large even 20 years ago, but the internet brought an entire host of new marketing techniques. We are steadily seeing a shift towards digital marketing over traditional marketing means such as TV ads and flyers. ...

blog article

Jun 25, 2018

Instagram Stories reaches more than 300 million users daily, and an estimated 20% of Stories will generate a private message between a private user and the profile sharing it. Instagram view counts are higher than those of Snapchat’s counterpar...

blog article

Jun 24, 2018

George Orwell wrote in his essay Politics and the English Language: “In our age, there is no such thing as ‘keeping out of politics’. All issues are political issues.” When Facebook constructed a new archive of political adver...

blog article

Jun 22, 2018

Want to know what makes a great billboard? It’s pretty simple. It’s the billboard that gets noticed. Attracting attention to your board, making it stand out from the clutter on the highway or cityscape, is the secret to creating an eye-ca...

blog article

Jun 22, 2018

The “Mad” in Mad Men ostensibly stands for Madison Avenue, the New York City street that is synonymous with the advertising industry. But it also suggests something of the storyline that developed over seven seasons about the fictional St...

blog article

Jun 22, 2018

Visual marketing is one of the best ways to attract subscribers to your personal brand. If you want to take your business marketing strategy to the next level then Pinterest is a great way to gain more visibility. Would you like to attract a loyal au...

infographic

Jun 22, 2018

Companies worldwide have been adopting the logo evolution process for a far-reaching effect on the brand awareness. Over the years, the approach of making subtle changes to one’s logo is associated with recreating the unique selling proposition...

blog article

Jun 22, 2018

The mobile ad-blocking threat is growing, albeit slowly. Use of ad-blocking software has largely been a desktop issue, and while still costly, ad blocking has leveled off as publishers have asked or required visitors to disable their ad blockers in o...

blog article

Jun 22, 2018

On the first morning of VidCon, about 100 marketing industry people assembled in a room in the Anaheim Convention Center to learn about the business of being a creator today. To one panelist, a solution for the hundreds of creators wandering the floo...

blog article

Jun 21, 2018

As social networks shift content to focus more on connections and less on brands, it’s likely that social advertising budgets will increase even more. Already spending in the B-to-C services sector is predicted to increase by more than 20% in t...

blog article

Jun 19, 2018

The benefits of inbound marketing are well worth it, but for a lot of businesses, progress can feel slow. When you devote a lot of time and resources to creating great content to attract leads to your site and they’re slow to start showing up, ...

blog article

Jun 18, 2018

During their annual F8 Conference this year, Facebook has been sharing some of the visual tools and features they plan to roll out. Most of these new features focus on the evolving AR capacity of the platform. However, there was one other feature tha...

whitepaper

Jun 18, 2018

Email is still the go-to channel for most of your
customers, but it lacks the powerful real-time
the connection of mobile offers. By combining the popularity
of email with the immediacy of mobile messaging, you
can create ...

blog article

Jun 18, 2018

It’s hard to find a blogger or business owner who doesn’t use Facebook in some capacity. Whether they only have a personal account or are trying to grow a dedicated Facebook Business account, most of us are aware of the basics of the plat...

infographic

Jun 18, 2018

Today I find myself again on an aircraft flying to the mecca of advertising, New York City, to meet with media buyers and food publishers for Gourmet Ads. Shortly after takeoff, I realize this flight is going to be different than others. Today it daw...

blog article

Jun 18, 2018

Are you struggling to generate additional leads for your growing business through social media? In a poll, 63% of online marketers admitted that social media lead generation was their most difficult challenge. However, 70% of those same marketers sta...

infographic

Jun 16, 2018

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to...

whitepaper

Jun 15, 2018

An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives. Sounds simple, but what will an effective digital marketing plan look like in 2018? To find out, Ascend2 and our Research Partn...

infographic

Jun 15, 2018

Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s ...

blog article

Jun 14, 2018

So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or your client’s business, for online supremacy, and you’re prepared to take the next step. Facebook marketing. A goldmine of oppo...

whitepaper

Jun 14, 2018

Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spend with your most critical prior...

blog article

Jun 13, 2018

If you know anything about digital marketing, then you know the role that search engine optimization has to play. SEO is all about maintaining your visibility and increasing the organic reach your site has, helping you stay on peoples’ radar so...

blog article

Jun 13, 2018

Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform CO...

blog article

Jun 13, 2018

Every brand has a story it wants to tell consumers. That’s the job of the marketing department. But keeping on top of that assignment today is tough. The number of channels for telling a brand’s story has multiplied and marketing departme...

whitepaper

Jun 13, 2018

Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every ...

infographic

Jun 13, 2018

Are you going to initiate a Facebook advertising campaign? Want to know the different types of ads you can run before you get started? Facebook Ads is becoming a primary part of nearly every social media strategy. It seems to be one of the most insta...

whitepaper

Jun 12, 2018

TRANSPARENT and competitive marketplace WIDE range of social media platforms, such as YouTube, Instagram, Facebook, Twitter, etc. REDUCED operational costs and fees when working with Influencer campaigns ACCESSIBLE and easy-to-use, even for small bus...

blog article

Jun 12, 2018

Instagram is giving a select number of e-commerce brands a new feature to help with their e-commerce efforts on the platform. Starting today, certain advertisers can add a shopping bag icon to their Instagram Stories that will display more details ab...

whitepaper

Jun 11, 2018

In the ever-growing market for software products and services increasingly provided by freelancers, there is a space for a single marketplace where clients and freelancers can meet easily without intermediaries in a structured and transparent way wit...

blog article

Jun 11, 2018

As your business embraces social marketing, your social media strategy will likely grow to include social media advertising. It can be scary to move from an organic social strategy to putting real money on the table, so it’s important to unders...

blog article

Jun 11, 2018

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they&...

blog article

Jun 08, 2018

Amazon Brand Registry is a program for brands to tell Amazon more about their products and IP. This program helps both brands and Amazon protect against trademark abuses and generally supports the platform to learn more about the brands it is working...

blog article

Jun 08, 2018

What to do to get tailored audiences on Twitter? Are you also looking for audiences which can be friendly with your Twitter campaigns? Then, this is the article where you’ll find superb ways to achieve your objectives. Have a look.

blog article

Jun 07, 2018

Social media platforms have drastically evolved in the past few years. Nowadays, these networks accommodate over 2.8 billion people. For modern businesses that are looking to build their presence and promote themselves to their target audience, socia...

blog article

Jun 06, 2018

If there’s one thing a brand cannot ignore today, it’s social media. Gone are the days of just word-of-mouth or newspaper advertisements. Today, for most brands their customers are on social media and are ready to interact with the brand ...

blog article

Jun 06, 2018

If you told me a year after Snapchat released that it would become a big player in the field of digital marketing, I would have laughed. Most people would have done the same. When Snapchat was in its infancy, it got a bad wrap for being known as a pl...

blog article

Jun 06, 2018

Doesn’t it seem like there’s a new Instagram feature being released every few weeks? While Instagram continues to change at a rapid pace (and give users new and fun ways to connect with their audiences!), it’s more important than ev...

blog article

Jun 06, 2018

Facebook has been in the news a lot, lately. It’s getting flack for apparently violating a 2011 consent decree with the FTC by sharing data with device makers, including Chinese firms, one of which our intelligence agencies considers dangerous....

blog article

Jun 05, 2018

Life science and pharmaceutical companies are notoriously cautious toward digital trends. Perhaps you have experienced this in your own company. You may have tried to push a marketing strategy that is almost old-hat in other industries by now, like e...

whitepaper

Jun 05, 2018

Mobile wallets are slowly, but surely getting traction in Europe and the US. By 2020, Forrester expects mobile wallet adoption rates to double. Learn how innovative marketers are using mobile wallets to help them reduce marketing costs, acquire new c...

infographic

Jun 05, 2018

Facebook is a direct or simple platform. It’s constantly changed its algorithm to serve individuals and especially for businesses. People using so many techniques you can go wrong on this platform. Facebook is not just a content sharing platfor...

blog article

Jun 05, 2018

The number of Americans who listen to podcasts has more than doubled over the last ten years, according to Statista, with no signs of slowing down. And where there’s an audience, there’s advertising. Businesses are expected to spend over ...

blog article

Jun 05, 2018

They’re everywhere and many people think they can aptly manage a business’ social media accounts with no prior marketing experience whatsoever. About 75% of the social marketers I got to know when I started my business seven years ago are...

infographic

Jun 05, 2018

When it comes to examining the beliefs and habits of different demographic groups, brands tend to overlook dads. All too often, marketers assume that men who are dads simply act the same as men who are not dads, or they create campaigns based on outd...

whitepaper

Jun 04, 2018

Are you ready to build sponsored content into your marketing budget but are unsure how to get started?The Media Buyer’s Guide to Sponsored Content is your one-stop guide to sponsored articles on media outlets and blogs. It also includes the Wor...

blog article

Jun 04, 2018

I never thought I’d see the day when YouTube and Google were accused of homophobia, but that day has come. And somehow, I’m right in the thick of it. YouTube and Google are getting slammed for advertising one of my videos. Here’s th...

whitepaper

Jun 01, 2018

As we march toward its adoption, ASC 606, Revenue from Contracts with Customers, is on the mind of every CFO and controller. The new revenue recognition standard is a sweeping set of new regulations that all of the major accounting firms agree may co...

blog article

May 31, 2018

There’s a lot of talk about engineering your personal brand. But what if individual brand building was wasted energy? Brian de Haaff, co-founder, and CEO of product roadmap software Aha! and author of Lovability: How to Build a Business That Pe...

whitepaper

May 30, 2018

Hootsuite’s financial services report examines key industry trends, tracking how organizations are using enterprise social media solutions to grow revenues, decrease operational costs, and manage digital risks. Our aim is to provide a comprehen...

whitepaper

May 30, 2018

Earned media has emerged as one of the most effective ways to simultaneously generate leads, increase brand awareness, and earn web traffic from search engines, social media influencers, and online media outlets. Mastering Earned Media Marketing...

blog article

May 30, 2018

Humans will attach meaning to anything. Three years ago, Soon Yu saw an up-close example through the eyes of his five-year-old son. Yu took his family on vacation to Lake Como in Lombardy, Italy. Within days, his son lost a hand puppet he had owned s...

blog article

May 30, 2018

Since 2011, the share of Americans’ media consumption that happens in print has dropped about 40 percent. But the share of American ad dollars that go to print has dropped more than 60 percent.

blog article

May 29, 2018

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type o...

whitepaper

May 28, 2018

This eBook describes how to reach your customers and obtain quantifiable results for your marketing campaigns through a systematic, step-by-step approach to planning, monitoring and measuring the campaign using social media.

whitepaper

May 25, 2018

When we look at modern methods of marketing, email marketing proves incredibly effective. The ROI on an organization’s efforts can be as high as 3800%, or $38 for every dollar spent. Consider that 77% of ROI comes from segmented, targeted, and ...

blog article

May 24, 2018

Today, the Data & Marketing Association (DMA) announced over 400 prestigious data and marketing leaders to judge the 2018 International ECHO Awards. After two rounds of judging across the competition’s 31 categories, winners will be announc...

whitepaper

May 23, 2018

When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Did you know? Most consumers find products on Google, hear about offers on social media, and make decisions based on sho...

blog article

May 23, 2018

If you’re a major brand, it’s understandably tempting to hire an influencer with hundreds of thousands of followers to promote your product. But if a majority of those followers are bots, then that investment is nothing but a waste of mon...

infographic

May 22, 2018

Social media marketing startups  Social media is an extremely crucial and very important tool for the success of a startup. You need to invest a few hours in social media religiously and your business will definitely benefit from it. It’s ...

blog article

May 22, 2018

Guest blogging is a simple concept. You write a post for another organization’s blog. Maybe they write a post in return, maybe not. The hardest part of a guest blogging process is getting the ball rolling. Often, it’s due to a lack of int...

blog article

May 21, 2018

Outdoor, or out of the home, advertising includes any type of marketing done outdoors to grab people’s attention. The most popular format is billboard advertising, but there is a range of other options, many of which now boast digital component...

blog article

May 21, 2018

Wondering how to brand yourself on Instagram to attract the right followers? You’re not alone! Building a strong brand on Instagram isn’t only important for your business, but it is essential for attracting the right audience, aka your fu...

blog article

May 19, 2018

SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while th...

whitepaper

May 18, 2018

Audiences no longer consume media in silos. As a result, taking a holistic and integrated approach to the creation, optimization, distribution, and measurement of all your digital marketing efforts should be your marketing norm. Building successful, ...

whitepaper

May 17, 2018

As we march toward its adoption, ASC 606, Revenue from Contracts with Customers, is on the mind of every CFO and controller. The new revenue recognition standard is a sweeping set of new regulations that all of the major accounting firms agree may co...

blog article

May 17, 2018

It involves the creation of managed communications or even contact strategy in order to prioritize as well as integrate the full range of marketing communications channels and also experiences in order to support prospects cum customers on their path...

blog article

May 17, 2018

Sorry to break the news, friends, but banner ads are dead. They’re annoying, interruptive and ineffective and there’s a new ad in town – the native ad. But before we get into native ads, let’s back up for second and make sure ...

blog article

May 17, 2018

Digital marketing involves promotion of services or products through electronic media with the help of digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commer...

blog article

May 17, 2018

The World Federation of Advertisers (WFA) has today (May 17) launched its Global Media Charter - a call to encourage reform to the digital advertising ecosystem. In collaboration with some of the world’s largest advertisers, including Procter &...

blog article

May 16, 2018

The business world at this moment is at its competitive best. Stiff competition has created a situation of survival of the fittest. So irrespective of the various market conditions it is essential that your company has the edge when it comes to marke...

whitepaper

May 16, 2018

Most companies know they need to tap into the power of social media to build their online presence and connect with customers. But they often lack a concrete strategy and miss out on the opportunities offered by social. In this tip sheet, you’l...

blog article

May 16, 2018

Facebook ($NASDAQ:FB) has been busy when it comes to following new people on Twitter ($NYSE:TWTR). The Twitter accounts that Facebook follows has jumped from 101 on May 1 to 161 today. It added 21 more just last night. That's an additional 60% mo...

blog article

May 16, 2018

Are Facebook’s Ads Controlling Us? A New Version of an Old Question. In the heat of today’s debate about the ethics—and possibly anti-democratic effects—of targeted advertising on Facebook and on other internet platforms, it&r...

blog article

May 15, 2018

Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social? Ads on Amazon are native – fit in naturally with the content and information present on...

infographic

May 14, 2018

A dream of every website owner: to wake up, open Google Analytics and see the graphs go up. A number of users, conversions, everything that translates into real-life benefits and makes having a website worth it. Unfortunately, many webmasters struggl...

blog article

May 14, 2018

Last week, global online-advertising giants Google and Facebook announced that they will no longer accept advertising from bail bonds agencies. In a blog post, Google said its decision to block bail bond ads is part of a broader effort to protect use...

blog article

May 14, 2018

Social media marketing seems to change more than any other industry out there (except perhaps the tech industry itself). One day, your proven tactic to reach your audience no longer works. One week, a new social platform sweeps the web — only t...

infographic

May 11, 2018

The idea of blending healthcare, with its many restrictions on privacy, with social media, where nothing seems private anymore, can be tricky for many providers. But the numbers show that it is a wilderness that you can’t ignore forever. As you...

blog article

May 11, 2018

Voice search has come a long way since Apple debuted Siri in 2011. Today, the voice-enabled home assistant is quickly becoming ubiquitous in the American household, with Google, Amazon, and Apple, all offering products designed to answer questions, p...

blog article

May 09, 2018

Creative professionals often find themselves asking “how do I create one animation video that will be suitable for all international markets?” That common question is paired with others like, “how to create culturally neutral charac...

blog article

May 09, 2018

Promoting lead generation with Facebook Ads is all about giving your prospective customers a conversion possibility which is higher in the sales funnel than an outright purchase. This keeps your conversion rates high, costs low, and relies more on yo...

infographic

May 09, 2018

Are you looking for ways to improve your content efforts in 2018? Want to know how infographics can benefit your business this year and beyond? The New Media Co share the benefits of infographics in this, infographic.

blog article

May 09, 2018

Creative professionals often find themselves asking “how do I create one animation video that will be suitable for all international markets?” That common question is paired with others like, “how to create culturally neutral charac...