RESOURCES

blog article

Jul 16, 2019

In the age of content creators and influencers, advertisers have had to adapt to fit the open-source nature of the internet, leading to some major growing pains. With an estimated 163 zettabytes of online content expected to be available by the year ...

blog article

Jul 16, 2019

Out of all the words and phrases used to describe the game of professional baseball, tradition might just be one of the heavy hitters.Baseball has been a sport enriched in tradition, from the unwritten rules to the very uniforms worn by those who pla...

blog article

Jul 16, 2019

The city’s asserted goal is to protect its citizens from the offensive sight and sound of advertisements not their content while they are traveling through the city by car,” Chief U.S. Circuit Judge Robert Katzmann wrote for a three-judge...

blog article

Jul 16, 2019

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.There&...

blog article

Jul 16, 2019

The crowded field of Democratic presidential hopefuls spent heavily on digital advertising, investing early in ads that can bring more name recognition and help raise money, according to disclosures filed late on Monday. Spending decisions for a pres...

blog article

Jul 15, 2019

Speaking on CNBC recently, the chairman/senior executive of IAC, and former longtime TV and movie studio executive, said: "All of broadcasting is endangered because of what’s happening with streaming and other services. The only people who...

blog article

Jul 15, 2019

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities...

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem t...

infographic

Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete sp...

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent...

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical ...

blog article

Jul 11, 2019

Facebook launched a transparency tool this week that will give people a little more information about how its targeted ads work (good!). Now you can see more details about why you’re seeing an ad in your feed, how it is linked to an ad agency o...

blog article

Jul 11, 2019

The extremely popular audio streaming platform is first overall in terms of the amount of time that users are spending listening to ad-supported digital audio, according to Edison Research’s Share of the Ear Study. In regards to market share, i...

blog article

Jul 11, 2019

Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it.Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. Yo...

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention, and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust&rsq...

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust&rsqu...

blog article

Jul 09, 2019

The Betting and Licensing Board has petitioned the court to revive a suit that led to the quashing of regulations that banned advertising outdoors and on social media.The board   the industry regulator   says the court decision th...

video

Jul 09, 2019

Are you wishing to advertise your business through new mediums? Prime Perspectives are here to help. We'll produce and script your new video commercial then release it online to attract your desired outcome.

blog article

Jul 09, 2019

The term "automation" brings to mind an image of robots in factories building cars or packing boxes while previously employed human workers sit sadly outside the factory wondering what just happened. But automation is affecting far more tha...

blog article

Jul 09, 2019

The term social media marketing consists of two combined words: social media and marketing. Marketing is a collective name for the activities that ensure that a certain product or brand gains greater brand awareness. Advertising can be made through v...

blog article

Jul 09, 2019

As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. “Internet ad spend grew 12 per cent in 2018, but a softening of the ad market against a ...

video

Jul 08, 2019

New love, new life, a new perspective on romance. The new chapter of Prada 365 evolves and explores the spirit of the Fall/Winter 2019 Prada men’s and women’s collections, capturing them here hand-in-hand to underscore the identity of the...

blog article

Jul 08, 2019

People heard the sound of the flute being played, became intrigued, flocked over, and exchanged whatever they had in their pockets for the candy. That flute player successfully grabbed the attention of strangers and was ultimately able to provide the...

blog article

Jul 08, 2019

L&T Metro Rail, the owner and operator of Hyderabad Metro rail network, had awarded the Advertising rights contract of the network stations to Hyderabad based OOH specialist advertising company Gogineni group.Gogineni group bagged the rights for ...

blog article

Jul 08, 2019

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its se...

video

Jul 08, 2019

In part six of a nine-part video series, CEP Senior Adviser Dr. Hany Farid, a professor at the University of California at Berkeley, asserts that the current business model for tech companies, free services in exchange for personal data, has created ...

video

Jul 08, 2019

What if the biggest advertising game-changer for your company was already here and you didn't know about it? Social media has transformed the face of advertising as we know it. And the latest social media trends are going to completely change how...

blog article

Jul 08, 2019

Facebook ads can have a tremendously-positive impact on your small business. From increasing brand awareness and the number of subscribers to your email list, to generating website traffic, to driving conversions and sales, Facebook ads are an incred...

blog article

Jul 08, 2019

Branding is one of the most important elements of business in any industry, especially in the entertainment industry. Your brand can be carried from one venture to the next. This determines your value, or worth to your fans, clients, and competitors....

blog article

Jul 08, 2019

While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was ex...

blog article

Jul 08, 2019

Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. In S...

whitepaper

Jul 08, 2019

Cybersecurity is a board-level concern that can overwhelm even the most tech-savvy directors. Read this whitepaper to learn what you are up against and how to mitigate the risks of #cyberthreats.

video

Jul 08, 2019

At SiriusDecisions, we’ve created a b-to-b fundamentals course to help you build a strong foundation of knowledge and develop meaningful, ongoing relationships with customers.

whitepaper

Jul 08, 2019

There are 4 crucial requirements that a modern governance platform must deliver to support an entirely new level of effectiveness in the boardroom. Find out what they are, download the eBook.

whitepaper

Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision ...

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected va...

infographic

Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre...

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless custo...

blog article

Jul 05, 2019

If you’re a mobile developer, and you’re currently on the fence over whether to integrate in-app advertising into your latest app, App Annie has some interesting data for you.In its predictions for 2019, App Annie suggested that 60 percen...

video

Jul 05, 2019

Global Advertisers has escalated to be a leading Outdoor Media Advertising Company in India. We, a 22 years young company have created an indisputable niche for ourselves by being a complete outdoor media solution for Indian and Multinational brands....

blog article

Jul 05, 2019

Outdoor advertising presents advertisers with a ton of options for creative campaigns. The effect and outcome of outdoor ads are heavily reliant on the location and surroundings of the outdoor advertisements that are part of your campaign. People spe...

blog article

Jul 05, 2019

With the digital video advertising landscape growing in both market share and complexity, brands are trying to break new ground, develop new creative, and discover metrics to make it all measurable. According to the IAB, there was $1.4 billion spent ...

video

Jul 05, 2019

A false advertising claim alleges deceptive practices that misrepresent a product or service. Advertisements containing false information or those that mislead consumers might result in false advertising claims or fraud. These claims might apply to i...

video

Jul 04, 2019

Online Advertising: by Geoffrey (Jeff) Gakuya  Business Online advertising in Kenya has significantly grown in the past few years with part of our long term commitment to real estate professionals to promote networking opportunities, mentorship ...

blog article

Jul 04, 2019

The first social media platforms sprung up by 1997, just a few years after the world wide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire. Given that a she...

blog article

Jul 03, 2019

There’s been a lot of speculation over the years about the best time for brands to post on Facebook. It seems like every other day someone new comes out with a study that disproves the last one. First it’s, “The weekends are the bes...

video

Jul 03, 2019

Real state companies are well known for being day to day in the client's acquisition methods, this helped us a lot as the company we work with had already an idea of how well Facebook ads work and we just had to keep that vision. Well, for this p...

video

Jul 03, 2019

Did you know that you could launch a brand-new virtual wholesaling market in the next 24 hours using Facebook ads for motivated sellers? I'm going to start doing wholesale real estate deals in a new virtual market that I know nothing about using ...

blog article

Jul 03, 2019

B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Our B2B advertising trend report highlighted that B2B advertising spend was flat in 2018 when compared to the previo...

blog article

Jul 03, 2019

One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?” As you’ll soon see, the only true answer is “It depends.” The truth of the matter is that your costs...

video

Jul 02, 2019

A homeowner didn't realize a well-known home security company wasn't always the company that provided services. Outsourcing security services doesn't have to mean moving to the cloud. the cost of this advanced experience over multiple ent...

video

Jul 02, 2019

In this video, we are going to be discussing the very popular topic of Shopify profits and profitable Facebook ads. One of the most common complaints about Shopify drop shipping that I hear is how hard it is to create profitable marketing campaigns a...

video

Jul 02, 2019

TV vs Digital Advertising was presented by Ian Martin of Abacus Agency (June 2019) at MarketingTO. In this video, Ian discusses the current differences between television and digital advertising and what changes we can expect to see in the near futur...

blog article

Jul 02, 2019

Marketers can go that proverbial extra mile by picking up interesting promotional handouts like magnets that are a wee bit different than ordinary custom products.  Budget-friendly and popular, magnets enjoy an unbeatable charm and popularity ac...

blog article

Jul 02, 2019

When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find themselves weighing the pros and cons of other common platforms such as Bing vs. Google or even Facebook vs. Google. What about Google v...

whitepaper

Jul 02, 2019

If you sell products or services that are exempt from sales tax, your compliance challenges and audit risk can be more complex and burdensome. In the event of a sales tax audit, you must prove that your exempt sales are backed by valid documentation....

blog article

Jul 01, 2019

By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to make those sales, Facebook has been called “a must to invest in.” Evidence seems to back that up. Last year, over 7 mi...

blog article

Jul 01, 2019

Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager. The effectiveness...

blog article

Jul 01, 2019

A lot of SMBs (small business owners) think of Facebook advertising as something mysterious and spooky, imagining that it generates leads via dark workings understood only by a select cohort of hidden Silicon Valley specialists. Luckily for the SMB, ...

video

Jul 01, 2019

A Strategy that Converts - Multiply ROI, reduce cost, create unparalleled branding for your business. We are advocators of strategy building. Instead of plain, one-tier kind of Facebook advertising, watch this video to understand our approach in Face...

video

Jul 01, 2019

In today's day and age, relying on only organic social media updates won’t give you the results you want. In this video, CEO Erika Taylor Montgomery shares what she recommends for the best results. Watch her advice here!

video

Jul 01, 2019

Advertising comes with risk. But you can protect yourself against those risks when you understand the laws and the rules of the game you are playing (platform you are using.)

blog article

Jul 01, 2019

Do you know why video advertising is getting more popular? Nowadays, most of the brands are mapping videos ads in their marketing strategy. Earlier marketers only rely on the YouTube channel, but now with Facebook, they have another option with a vid...

blog article

Jun 30, 2019

You’ll have likely heard that content is king in advertising many times over. But it’s because it’s true.  And it’s just as true for clinical trial marketing and advertising. With research showing that to recruit successf...

video

Jun 29, 2019

Your customers are spending more time online than they spend at work every week!  Are they finding you or the other guy?

blog article

Jun 28, 2019

As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understan...

infographic

Jun 28, 2019

What do digital advertising campaigns need to blossom into memorable consumer experiences and positive brand outcomes? Just follow the steps below to growing your best video campaign yet! Click the image to enlarge and download the infographic.

blog article

Jun 27, 2019

In April of 2009, we decided to look at running some banner ads on several high-profile, design-related sites. Over the last decade, advertising in our corner of the web has come a long way. There are loads of highly trafficked design sites with exce...

video

Jun 26, 2019

Top Myths about Banner Advertising. There are too many ad networks, I don't know who to run ads with! Most of the differences between companies comes down to the expertise of the client services team. There are few differences in ad inventory or ...

video

Jun 26, 2019

Discover how to create Google Ads Dynamic Search Ads and add them to an existing search campaign. Google AdWords Dynamic Search Ads can help you expand your existing campaign with dynamic ad targets and they are simple to set-up. All you need to do i...

infographic

Jun 26, 2019

Today, more than half of all US digital ad spending goes to display, and 85% of that spend is programmatic. Marketers shifting greater percentages of their budget to display are under pressure to prove and improve the impact of that spend on revenue....

blog article

Jun 26, 2019

There’s no question that advertising is going increasingly digital and getting more personal every day. Since B2B advertising is dependent on speaking to teams and groups, the challenge is keeping things both personalized and informative to cap...

blog article

Jun 25, 2019

Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in s...

blog article

Jun 25, 2019

Outdoor advertising company Outfront Media has owned the exact location of Calvin Klein's notable billboard since 2015, but the American brand has had the northwest corner of Houston and Lafayette "permed"   that's ad spea...

video

Jun 25, 2019

The case is implemented on a high-tech HD screen of the Russ Outdoor stopping pavilion in Moscow. The launch of the video occurs on a signal from the infrared motion sensor, which is triggered when a pedestrian appears. Suddenly, gift bags appear on ...

blog article

Jun 25, 2019

From TV and print advertising to celebrity endorsements, social media ads and sponsored social media posts, marketers have a host of different channels at their disposal to reach their target audience. Advertising is only one aspect of how consumers ...

blog article

Jun 25, 2019

While video may have killed the radio star, Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal. Not only are they a great way to ...

video

Jun 25, 2019

If your audience welcomed your ad with open arms during its first week, then inexplicably started leaving horrible comments a few days later, that’s a key indicator of ad fatigue. Facebook users can hide or block any content they’re sick ...

video

Jun 25, 2019

If you think you have Facebook Ads covered for your dealership, you may want to give this social media advertising solution a second look. Are you only using syndicated content from the OEM? Do your ads have access to targeted audiences through third...

whitepaper

Jun 25, 2019

Ein Ratgeber für IT Verantwortliche Aktuelle Studien zeigen, dass Unternehmen, die einen kapazitätsorientierten Ansatz verfolgen, deutlich bessere Ergebnisse in Bezug auf IT-Ressourcennutzung und-auslastung aufweisen. Lesen Sie mehr über die Studiene...

infographic

Jun 24, 2019

The world is rapidly shifting from analog to digital. Needless to say, technology has been shaping the business industry to be more advanced and adaptive with today’s trends. These changes should be taken advantage of to get ahead of competitor...

blog article

Jun 24, 2019

Facebook has a huge load of targeting and ad demographic options. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ads targeting parameters. In theory, thanks to Facebook’s billions of users, you ...

blog article

Jun 24, 2019

In Google Marketing Live event 2019, Google made some announcements for the pay per click advertising agencies and PPC experts across the world. This announcement uncovered massive changes brought to Google Ads. let’s explore the top 6 massive ...

blog article

Jun 24, 2019

Do you ever get a suggestion from Facebook to boost a post on your page and wonder about the difference between a sponsored post and a Facebook ad? Turns out there is quite a difference. Although both Facebook ads and sponsored posts are paid ways to...

infographic

Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show...

video

Jun 24, 2019

One of the amazing blessings of getting to work at an agency is we get to see over 50 different companies and the challenges that they face. In today’s video, we’re going to talk about the biggest B2B marketing challenges that we see ever...

whitepaper

Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing ob...

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an exam...

blog article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your convers...

blog article

Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’...

video

Jun 23, 2019

Video Ads on Demand is a London based digital agency, delivering high quality Video Ads to businesses, regardless of location.  We are also community minded, with an ability to create uniquely personal, engaging, heartwarming, short story videos...

video

Jun 23, 2019

Location-based advertising (LBA), in very simple words, is a BILLBOARD in your mobile. LBA is not new, while travelling we often encounter a board saying Restaurant this way or 5Km away. So with the proliferation of smartphones and GPS, companies are...

blog article

Jun 23, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics...

infographic

Jun 22, 2019

However, you decide to capitalize on Instagram Stories, whether it be using engaging polls, DIY tutorials, or campaign ads, the benefits still remain the same -- reaching a new or your existing audience in a more engaging, memorable way. So what are ...

blog article

Jun 21, 2019

In the US, consumers already prefer buying online than in a brick and mortar store. Over half of shoppers say they’d rather purchase with their mouse. And despite the fact that most shopping dollars are still spent in-store, 96% say they’...

blog article

Jun 21, 2019

Think about how the average person looks for a service provider when something breaks in their home. They’ll run to their device and Google that particular appliance, part of their home, etc. A huge list pops up of businesses they really know n...

blog article

Jun 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand. With Facebook ads, which are ...

video

Jun 21, 2019

What does the future of advertising look like? Marc Pritchard, Chief Brand Officer at P&G & Julia Goldin, CMO at LEGO, at Cannes Lions 2019. Filmed at Wake Up with The Economist.

whitepaper

Jun 21, 2019

The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that sma...

video

Jun 20, 2019

Learn how a clear goal, the right audience and a reasonable budget can help you get results with Microsoft Advertising. Pay-per-click (PPC) advertising has helped many small businesses flourish. Entrepreneurs from many different industries have grown...

whitepaper

Jun 20, 2019

Technology is evolving at a rapid pace, giving way to new services and behaviors like cord-cutting and binge watching. Brands and advertisers are aligning themselves with social and political causes. Legacy buying practices based on assumptions are b...

video

Jun 20, 2019

Are you keeping a close eye on the performance your Facebook ads? If not, you should be—otherwise, you risk wasting money on expensive campaigns that get you little return on your investment. Today on Put a Pin in It, Andrea Tremper shows you h...

video

Jun 20, 2019

In this Training Tuesday business support masterclass, Adam Callow from Expert Trades takes you through how to boost Facebook Ads.

video

Jun 20, 2019

In this video I show you a step by step facebook ad tutorial for finding interests to target on Facebook. Facebook Ad interest targeting is very important, it doesn't matter how good your product is or how good your ad is. If you don't target...

blog article

Jun 20, 2019

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you nee...

blog article

Jun 19, 2019

Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences.Buoyed by investments that the likes ...

whitepaper

Jun 19, 2019

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds ...

blog article

Jun 19, 2019

As a small business, there’s no need to spend a lot of money on advertising. In the digital age, there are many free/low-cost methods you can use to market your business effectively. One of the biggest opportunities is through Facebook Ads. It ...

blog article

Jun 19, 2019

For any digital marketer that has been holding their horses on video, this statistic should be the last boot tip you need to get rolling. But running a successful video campaign doesn’t have to be complicated. In this post, we’ll go throu...

blog article

Jun 19, 2019

Digital display advertising, or ‘banner ads’, are used by small startups to some of the biggest companies in the world to showcase their products. The pull for advertisers to use display ads is that they are placed within the Google Displ...

blog article

Jun 19, 2019

For better sales, business owners must know their target market and find a way to engage and establish a relationship with them. Social media makes both these things possible and also helps in increasing your sales with the right tools by Facebook ad...

video

Jun 19, 2019

The BPA Media Exchange helps publishers deploy digital media solutions in a constantly evolving marketplace. Partnering with 33Across and Bombora, the Media Exchange connects quality marketers exclusively with publishers’ brand-safe, audited si...

video

Jun 19, 2019

How can I fill my event using FB Ads???? We work with so many coaches, consultants, experts in their field, marketers that need to get in front of MANY people at once (eg: a LIVE event). So, we help them to FILL their events using FB Ads! Find out ho...

blog article

Jun 19, 2019

Local businesses today have a lot of ways to get their name out there organically online. Social media accounts, Yelp and Google My Business profiles, blogs, and podcasts are all ways to grab the attention of consumers. This might make you think that...

whitepaper

Jun 19, 2019

What’s the payoff for companies who embrace cloud? New IDC research found that Oracle SCM Cloud customers had a five-year ROI of 267% and 28% more productive supply chain teams, among other benefits. Discover their insights to boosting supply c...

infographic

Jun 18, 2019

Did you know that nowadays people buy brands rather than products? Having your brand known is the best thing you can ever achieve for your business. Once you create awareness about your brand, customers will look for you from all over. A powerful bra...

blog article

Jun 18, 2019

With every passing year, the digital marketing industry develops more and more technologies and methods. That means there’s an increase in the tactics and tools available for advertisers and performance marketers – which is a good thing. ...

infographic

Jun 18, 2019

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

blog article

Jun 18, 2019

If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb. The focus on Pinterest isn’t having conversa...

blog article

Jun 18, 2019

You have been building your product for several months and finally launched it on ProductHunt, Hackernews, Facebook and more... the heat and thrill of upvotes and subscriptions are dissipating and you are now faced with the hardest task yet in your e...

blog article

Jun 18, 2019

LinkedIn Ads aren’t always most brands’ go-to choices for pay-per-click campaigns, with many businesses being naturally drawn more towards Google Ads or Facebook Ads instead. Though these two platforms definitely have mass appeal and even...

video

Jun 18, 2019

How to get advertisement and earn from website make money online from your website or blog via advertising network content.ad Software development, website designing, web application development, domain registration, web hosting, IT consultancy etc.

video

Jun 18, 2019

Digital billboard is the most timesaving & flexible form of outdoor advertising in Europe. Whether city lights on the street, in train stations or at airports; the future of outdoor advertising is DIGITAL!

blog article

Jun 18, 2019

In ad tech, the quality standards for prospecting and sales are more demanding than ever before. Potential advertisers expect more immersive, impressive, customized pitches from their sales reps. This requires an intense amount of research and inform...

whitepaper

Jun 18, 2019

As supply chain becomes the battleground for customer loyalty, how are leaders sharpening their competitive edge? Learn how companies that adopt cloud-based supply chain management are rewarded with greater efficiencies, higher productivity, and grow...

whitepaper

Jun 18, 2019

New research from the Association of International Certified Professional Accountants and Oracle identifies the key traits of today’s Digital Finance Leaders. Learn how these trailblazers are thriving—and what others can do to catch up.

blog article

Jun 17, 2019

In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their an...

infographic

Jun 17, 2019

Brand equity can be a challenging thing to build. Even with access to deep pockets and an innovative product, it can take decades of grit to scrape your way into the mainstream consciousness of consumers. On the path to becoming established as a glob...

whitepaper

Jun 17, 2019

It’s hardly a secret that marketing executives of all types are using more data than ever to empower their decision-making and build their campaigns. This kind of digital transformation has upended traditional marketing approaches and added gre...

blog article

Jun 17, 2019

We know that video is important for online marketing and advertising, with the potential to increase brand awareness and lead to a direct increase in lead generation, sales, and other types of conversions. It is dynamic, it is interesting, and it can...

video

Jun 17, 2019

In a time where data and insights are becoming the primary area of focus in advertising, it's important not to forget what was probably the main factor that drew us to this world: creativity. Our response to creativity is inherently subjective, a...

whitepaper

Jun 17, 2019

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and ...

blog article

Jun 17, 2019

These days it is not sufficient to post the advertisement on the web. It is important to accept what ads to make and how to plan them to lead potential customers to pick this ad. The Internet is a standout amongst the best instruments since it enable...

video

Jun 17, 2019

All the ways PPG protects and beautifies the world. PPG is committed to using resources efficiently and driving sustainability throughout its entire value chain to preserve and protect the environment in which the company operates.

infographic

Jun 17, 2019

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and furth...

blog article

Jun 17, 2019

Like its home city of Pittsburgh, PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the...

whitepaper

Jun 17, 2019

All standard deliveries utilizing the PPG Company delivery service will be free of charge to all serviceable E&I members. Orders placed by noon are delivered the next business day within the standard delivery zone which the local PPG company-oper...

video

Jun 16, 2019

Remember LinkedIn? You should, because it's fast becoming the top platform used by professionals and businesses and it's the best way to reach the exact audience your fleet department needs to reach.

blog article

Jun 15, 2019

The besieged Chinese tech company pulls ads that began appearing on the lock screens of its devices this week, which honestly is the last thing it needed to be doing right now. Huawei reversed course this week and removed the advertisements that bega...

infographic

Jun 15, 2019

Digital advertising is indeed the present and future of the advertising industry. Almost every business has one form of online presence, whether as a Facebook page, Google Map Pin, website, you name it. Online advertising has changed the whole indust...

infographic

Jun 15, 2019

Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into an auction where their ad positions are determined based on the Max CPC bids, Ad qu...

blog article

Jun 14, 2019

We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That’s why we’ve created this guide:...

infographic

Jun 14, 2019

If you’re not doing video marketing to promote your business, you’re missing out on being part of 80% all Internet traffic. This infographic by the Infographic Design Team, has some recent stats that I’m sure will convince you to ge...

video

Jun 14, 2019

3 SECRETS To Scaling Profitable Facebook Ads (7-Figure Strategy) In this video I am going to teach you How to scale Facebook ads and a Facebook ad scaling guide. You can use this for your Social Media Marketing Agency results or for your Shopify drop...

blog article

Jun 13, 2019

Facebook ads have grown smarter, and there's a need for smarter paid ad strategies to meet your advertising objectives. Read on to know about what has changed and what you can do about it. Facebook is a critical marketing channel for businesses o...

video

Jun 13, 2019

How much daily budget should you start with for paid traffic?  That's a question I get all the time.  This video answers it for you.  Doesn't matter if it's Google Ads or Facebook Ads the answer is the same.  Facebook ...

blog article

Jun 13, 2019

How do you feel when it comes to the idea of advertising your business? The idea might sound exciting and enticing because you’re eager to turn your small business into one that’s established, sustainable, and successful. Though, things c...

blog article

Jun 13, 2019

Getting good quality leads from Facebook can be a hit and a miss. Facebook ads can work extremely well for some industries and sectors such as health/fitness, restaurants, and fashion brands. For others, especially B2B, not so much. Not in the beginn...

video

Jun 13, 2019

Why You Should Ditch Old School Advertising and try advertising online. When online advertising is set up correctly you can measure it more accurately and thus gauge how effective your campaign is.

whitepaper

Jun 12, 2019

The purpose of this paper is to present a new approach to securing the real-time bidding (RTB) advertising environment. After a theoretical introduction to the current digital advertising ecosystem, we derive a complete product from first principles ...

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Jun 12, 2019

A trend set to continue with growing investment in expansion and the advent of Alexa-dominated voice search. Close to half of product searches either originate on Amazon or head directly there via Google, and for users with a Prime membership the lik...

video

Jun 12, 2019

We’ll map your Google Ads settings to the closest possible Bing Ads settings. Just give them a look to make sure everything is working right.

blog article

Jun 12, 2019

If a picture is worth a thousand words, how many text ads does that work out to? As great as paid search on Google is, it does have its limitations. It’s great to tell someone about how great your cruises are, but wouldn’t it be great if ...

blog article

Jun 12, 2019

Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not have a massive budget to spend on advertising. But either way, you still need to get the wor...

blog article

Jun 12, 2019

Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads.

video

Jun 12, 2019

Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive. However, there's a lot more to an advertising agency than simply it's crazy work style. Hayden Scott,...

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Jun 12, 2019

B2B salespeople continue to use traditional methods of sealing, such as engaging buyers via phone calls or even face to face. But time has become a constraint for buyers, and new digital purchasing channels have emerged to speed up the buying process...

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Jun 12, 2019

Today's modern shopper wants consistent, positive experiences online, in-store, and everywhere in between. Increasingly, Millennials and Baby Boomers alike want to shop however is most convenient: research online and buy in-store, research in-store a...

whitepaper

Jun 12, 2019

The path that takes organizations to the next level of development must include more than just a CRM system helping manage sales staff to monitor and administer sales leads of customer opportunities. The process of selling has become more complex. T...

whitepaper

Jun 12, 2019

Data is now at the heart of customer experience, and companies are embracing advanced technology that helps them use data better. Growing adoption of these technologies is creating a higher level of customer experience maturity, connecting systems, ...

blog article

Jun 11, 2019

As of 2019, Facebook boasts an impressive number of 2.38 billion active users worldwide. Facebook was started as a platform to help people connect with each other, but for businesses, Facebook means potential customers. Posting advertisements on Face...

infographic

Jun 11, 2019

LinkedIn debuted on May 5, 2003. The professional networking platform, with its vision of “creating economic opportunity for every member of the global workforce,” has been through many changes since then — as this screenshot of the...

infographic

Jun 11, 2019

Online advertising is referred to by many other names, including but not limited to online marketing and Internet advertising. Online advertising is a form of marketing that uses the Internet to deliver promotional messages of a product or service to...

video

Jun 11, 2019

Learn how accounts, campaigns, and ad groups are the building blocks of success for your Microsoft Advertising account.

video

Jun 11, 2019

Mobile ad networks are platforms where app developers, called publishers, can sell ad space and marketers, called advertisers, can buy ad space. App developers benefit from buying mobile ad spots. The target audience is already on mobile. So ad viewe...

infographic

Jun 11, 2019

With Google recently announcing a change to the presentation of its search ads, it's interesting to consider why Google has made this latest change, and how the company has sought to improve the performance of its search ad product over time. To ...

blog article

Jun 11, 2019

Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue. More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a ...

blog article

Jun 11, 2019

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook org...

blog article

Jun 10, 2019

Pay-per-click advertising is one of the most popular and effective tools for marketers. These ads allow marketers to precisely target their audience, create brand awareness, and interact with their consumers. The best part is that this is also one of...

blog article

Jun 10, 2019

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you ...

blog article

Jun 10, 2019

As a Google Premier Partner, Adrac prides itself on having its finger on the pulse of Google Ads development and best practice guidance. One of the areas that we’re increasingly focusing on is optimization score – this metric, which lives...

video

Jun 10, 2019

Learning how to create Facebook Messenger ads could put you a step ahead of the competition. While it’s a simple as running a Facebook ad and creating a chatbot, Facebook messenger ads are taking over the world. In this video, I’ll tell y...

video

Jun 10, 2019

PPChire is a marketing agency that tutors google pay per click, digital marketing, development, website design, website experience, graphic design, and search engine optimization to business owners.  We taught hundreds of entrepreneurs how to ex...

blog article

Jun 10, 2019

Facebook is one of those social media platforms that can help you garner significant returns and assist in establishing a strong customer base if you can figure out how you can use it in your favor. You can even take help of services in digital marke...

blog article

Jun 07, 2019

If you missed the Ads Innovation Keynote at Google Marketing Live, you missed a lot. In this year’s keynote, Google announced several new product features that will allow businesses to be even more effective with their Google Ads. Since many of...

blog article

Jun 07, 2019

While everyone focuses on digital marketing, it can be easy to forget how essential print marketing is to your business. Your company brochure is an effective way to reach a new audience, one who may not interact with your online presence or other fo...

whitepaper

Jun 07, 2019

Building an over-the-top (OTT) video service from scratch can be complicated and expensive if you try to do it on your own. Here’s what you need to know before you launch. Real data from over 100 active subscription services The importance of a compr...

whitepaper

Jun 07, 2019

We analyzed 1.3 billion consumer data points on the Vimeo OTT platform to uncover techniques to grow audiences and prevent app subscription churn. Download to learn audience growth trends and where your viewers are watching OTT streaming video. In th...

video

Jun 06, 2019

I often get asked by clients how much they should be spending on their Facebook Ads - this can be a bit of a tricky question to answer, but I do my best to give you the tools in this video so you can figure it out for yourself and what works best for...

video

Jun 06, 2019

Three Simple Steps to Write Effective Facebook Ads that Attract Your Target Market. Two Free Training Offers from Elite Marketing Pro (soon to be AttractionMarketing.com). Try one or both free offers below, our "Attraction Marketing Formula"...

blog article

Jun 06, 2019

With over 2 billion people logging onto Facebook and Instagram each day, advertising on either network will pique the interest of almost any marketer. Anyone who actively uses Facebook donates a treasure trove of behavioral insights to potential adve...

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Jun 06, 2019

The paper offers practical advice for companies moving towards a data-driven future. It also presents the findings from a new research survey of over 150 advertisers and agencies, commissioned from Advertiser Perceptions, on the challenges, opportuni...

whitepaper

Jun 06, 2019

Lululemon has a passion for connection. Their athletic apparel stores function as community hubs, connecting people who want to live mindful lives. As a core brand value, connection is also an important aspect of Lululemon’s company culture, but an i...

whitepaper

Jun 06, 2019

Internal comms professionals face a unique challenge to get employees in sync and moving in the same direction. It's no easy feat — especially in an increasingly global workforce and the rise in remote work. Download our guide to learn how live strea...

infographic

Jun 05, 2019

Although brands have posted the bulk of their social content related to the Fourth of July on Facebook over the past six years, a surge in Instagram engagement may drive a shift in those strategies, according to social marketing firm Unmetric. Unmetr...

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Jun 05, 2019

Today Vicki speaks about her experience about the Facebook Ads campaign that I ran for her E-Commerce store.

video

Jun 05, 2019

Do you struggle to write high converting ad copy for all your ads and promotions on Facebook and Instagram? Press play to find out how the SUP Formula can help you create high converting ads.

blog article

Jun 05, 2019

Instagram Ads is one of the best gifts that social media marketers, advertisers, and brands all around the world have ever been given. It combines Facebook’s outstanding targeting system and customization options with Instagram’s high-eng...

whitepaper

Jun 04, 2019

With the proliferation of content across screens and platforms, consumer viewership habits have radically changed over the last five years. While families are not necessarily tuning in to TV shows during primetime hours like they used to, they’...

infographic

Jun 04, 2019

With the decline of traditional advertising formats like television and newspapers, coupled with the rise of digital campaigns, which have a reach that can engage up to 80% of global internet users (via Google Display Network), companies are beginnin...

blog article

Jun 04, 2019

We were there, and we can guarantee you that we did not expect all the Google Ads Updates revealed during Google Marketing Live 2019! We’re not even halfway through 2019 yet, but Google has already announced pretty much every critical update th...

infographic

Jun 04, 2019

While it may not be a big factor in your social media planning, Pinterest is definitely on the rise. The platform now has 291 million monthly active users - for comparison, Twitter has 330 million MAU. That's still quite a few million away, obvio...

video

Jun 04, 2019

9 Google Ads Challenges for Small Business Owners... Google Ads provides a huge opportunity, but it can also present a lot of challenges for small businesses. In today’s podcast I walk you through the 9 most common Google Ads challenges and how...

video

Jun 04, 2019

how to upload ads.txt to the root folder using Google AdSense and the domain control panel - very fast how to fix Google AdSense ERROR: Earnings at risk - One or more of your sites does not have an ads.txt file in 5 minutes

blog article

Jun 03, 2019

A content style guide is one of the most critical pieces of brand documentation you’ll ever create. It’s a set of guidelines and rules that break down your brand personality, and how it is and isn’t expressed through your content. I...

blog article

Jun 03, 2019

Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover how to run a Facebook advertising campa...

infographic

Jun 03, 2019

With the growing marketing trends, businesses are now becoming more conscious about brand image and safety. They know that consumers are becoming more aware of the environment and this is the reason they now look for brands that keep the safety of th...

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Jun 03, 2019

We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In today’s shifting political, economic and cultural landscapes, people around the world are prioritizing simp...

infographic

Jun 02, 2019

In any given day, you are exposed to between 4,000 and 20,000 marketing messages. Even though that sounds like a lot, it’s nothing when compared to what an outdoor advertising balloon sees in a day. From distracted drivers to carpooling moms to...

whitepaper

Jun 02, 2019

The Out of Home (OOH) medium, which comprises everything from roadside billboards, bus shelter signs, train and taxi ads to panels in gyms, pubs and car parks - has transformed beyond recognition over the last decade. Long associated with men in boil...

whitepaper

Jun 02, 2019

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with display...

whitepaper

Jun 02, 2019

More and more candidates are browsing job openings on their phone rather than their laptop. This makes it important that the advertisement is mobile friendly and contains a short concise description along with an easy application process. The time th...

infographic

Jun 02, 2019

We’ve all heard of successful stories of small ideas turning into successful business. However, getting there might be easier said than done. It takes time, patience and a lot of strategic thinking. Therefore, it doesn’t come as a surpris...

infographic

Jun 02, 2019

With so many different channels available to mobile app marketers, it can be difficult to focus in on mastering a single strategy. Social media app installs campaigns, in-app banner ads, and interstitial ads, playable ads, and cross-promotions are al...

whitepaper

Jun 02, 2019

While many in the industry have tried to separate streaming and cable/satellite TV audiences, that’s not how people actually watch.2 A much more complex ecosystem is evolving and a new important audience is emerging - The Total TV Watcher. They...

whitepaper

Jun 02, 2019

In B2B digital marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process. Digital advertising has evolved from beyond keywords and placement. Today&rsq...

video

Jun 02, 2019

That’s one of the questions that were asked in the recent survey I sent and it’s one that came up often in different variations. To answer that question and understand the impact of higher Adwords Quality Scores, let me tell you a story&h...

blog article

Jun 02, 2019

In order to pick precise advertisement placements, Examine the "Edit Placements" box, then find your favored possibilities from the resulting menu. Study the fundamental principles of Screen and online video advertising, how to produce a Yo...

video

Jun 01, 2019

When talking to potential clients and reviewing their ad account, we often hear a lot of them say "I've tried ads in the past, but I didn't get the results that I expected" or that they wasted tons of money trying to do ads themselv...

video

May 31, 2019

Politis OOH Media introduced a contemporary outdoor advertising mean (including a transparent bus shelter) to communicate 2 of Nestle most popular ice-cream brands: Boss (Rocky Road) and Nirvana (Choco Fudge)!

whitepaper

May 30, 2019

To answer “why invest” there are several scenarios that we know you will recognise and have probably experienced many times. The purpose of this paper is to detail the benefits and advantages that a brand management system can bring and t...

video

May 30, 2019

80% of advertisers plan to increase their spend on Amazon in 2019 and 15 cents of every dollar spent on advertising is expected to go to Amazon by 2020. In this webinar we look at the opportunities, advantages and considerations when thinking about s...

blog article

May 30, 2019

Publishers partner with supply-side platforms to manage their inventory and get the best value for their ad units. Similarly, advertisers partner with demand-side platforms to help them find the right target audience and run a successful campaign. Bu...

infographic

May 30, 2019

How do you feel about personal data tracking for advertising purposes, and retargeted ads that follow you around the web? In some cases, these can be helpful - offering you a discount for that thing you left in your shopping cart but couldn't qui...

video

May 30, 2019

Getting deeper into the details that matter, madgicx.com developed a new level of automation under the powerful 'Ad-Set Level' released a few months ago. Now comes the era of 'Ad Level' where you can automate your budget spent based o...

video

May 30, 2019

How to Leverage Facebook and Instagram Ads. In this episode we break down how to leverage ads on Facebook and Instagram to increase your reach, what kinds of ads you should be doing, and how much you should be spending on ads. You have tons of capabi...

blog article

May 30, 2019

Running a campaign on Google Ads is not even half the battle won. It is the start to discovering what works and what doesn’t, and what does work needs to be optimized further to drive a winning performance. There are some tried and tested ways ...

whitepaper

May 30, 2019

About the Ebook Digital marketers are faced with some common challenges in creating visuals that improve their brand’s recall with audiences. Greater demands for visuals, creative resource constraints, and never having enough time to make visuals, al...

whitepaper

May 30, 2019

Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in your organization. Read Bulk Up Your Business Case for Marketing A...

whitepaper

May 30, 2019

Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in your organization. Read Bulk Up Your Business Case for Marketing ...

infographic

May 29, 2019

Marketers are always looking for ways to engage potential consumers and build a relationship with new audiences. Here’s how this approach can help you achieve your most ambitious goals. What is your most important marketing channel? Communicato...

blog article

May 29, 2019

You all learn that Facebook is one of the advertising platforms that provide a number of astounding ways for the businesses for reaching out to target audiences, engage with them in a meaningful manner, and build a brand online. Although there are co...

blog article

May 29, 2019

It’s no longer enough to market on each channel completely separately from each other. The best marketers in 2019 create omnichannel journeys that implement everything from display, search, video, to chat, email and even calls. One of the easie...

video

May 29, 2019

If you are offering a quality service or product, but not many people know about it, are you really making a difference in your sector? Probably not! Making a name is everything in the world of business, and that is why the advertising industry is so...

blog article

May 28, 2019

Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your products at the very top of Google’s search engine results allows retailers to insert th...

blog article

May 28, 2019

So, after a perfect 10? Well, aren’t we all? And while I can’t promise that if you follow the steps below you will achieve 10/10 Quality Scores on your Google Ads campaigns, I can promise that’ll it will get you very close, reducing...

video

May 28, 2019

Despite a seemingly never-ending trail of blunders, glitches, and privacy breaches at Facebook, people still trust WhatsApp. However, as revealed recently, Facebook has finally decided to monetize WhatsApp. Allegedly, they will launch a dedicated opt...

video

May 27, 2019

How to get the right keywords for my Apple Search Ads campaigns? Apple Search Ads is one of the best-paid user acquisition methods. Optimizing keywords can really make or break an entire campaign. So how to optimize keywords for Apple Search Ads?

video

May 27, 2019

How to Set up Advertising Account on Facebook. If you just starting with your advertising you must set up your advertising account first. I will teach you how to do it in this video.

blog article

May 26, 2019

Your digital advertising strategy is likely composed of a multitude of different channels through which you market your products and services. Organic traffic is always great, but it's not the only means to driving traffic and boosting engagement...

whitepaper

May 25, 2019

There are several variables to successful Facebook advertising. You can change and test budgets, bids, audiences, creative, creative placement, formats, copy and more. Identifying the most important variable for the success of your Facebook campaigns...

blog article

May 24, 2019

Advertising spreads brand awareness. Digital advertising spreads brand awareness across the internet and on all the top social sites. And, with over 56.1 percent of the world's population on the internet and 45 percent on social media, that's...

blog article

May 24, 2019

The pairing of social media and politics is anything but new, but the former has mostly been where people go to stay connected, updated, and entertained. Over the last few years, social media has become increasingly political. Surveys indicate social...

whitepaper

May 24, 2019

Every day, all over the world, businesses and individuals are forgoing paper and signing important business and personal documents online. From signing a vendor contract, to signing a home mortgage, and everything in between. This white paper gives a...

whitepaper

May 24, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: • Building trust with customers • Transforming customer experience • Identi...

whitepaper

May 23, 2019

LinkedIn has a powerful ads platform – the detailed information members submit about themselves offers unparalleled targeting power. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Go...

blog article

May 23, 2019

Time, energy, and resources are all valuable aspects of business that no one wants to waste. For online advertising, Google Ads provides a significant return on investment to many marketers interested in saving their resources. Google Ads is a form o...

video

May 23, 2019

Check out our Facebook Ads Dynamic Creative for Image Ads tutorial. We cover dynamic creative Facebook Ads and dynamic creative optimization and reporting, so you can learn everything you need to know about creating these types of ads for your Facebo...

whitepaper

May 23, 2019

Now more than ever, enterprise marketing departments are under immense pressure to do more in less time. This pressure has triggered an evolution in the function of marketing operations teams. The expectation is that ops teams will not only facilitat...

whitepaper

May 23, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. ...

infographic

May 22, 2019

The IAB Guide to Designing Digital Ad Impact Studies has been written to provide guidance on measuring digital advertising that will add confidence and precision to marketing investment decisions. Controlled experiments represent the most effective w...

whitepaper

May 22, 2019

What does it take to thrive in the digital age as a professional, expert or business owner? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: Why are some people constant...

infographic

May 22, 2019

Display advertising continues to thrive across the European continent. Total ad spend across the UK, Spain, Italy, Germany, and France 2019 is predicted to be 14.7% greater than in 2018, reaching $17.3 billion. However, too many marketers struggle wi...

blog article

May 22, 2019

In the world of Digital Marketing when you are using Pay Per Click Advertising, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the next ad. So how do you get your prospective customers to pay attent...

blog article

May 22, 2019

An estimated whopping $300B+ digital dollars will be invested in advertising globally in 2019. Top industries that drive this spend are retail, auto, and financial services. There is no dearth of trust in the capability of digital advertising investm...

video

May 22, 2019

Check out our Google Ads Tutorial for Local Businesses. Our Google AdWords Tutorial for small, local businesses will help you get started with your campaigns so you can start driving leads and phone calls. We cover Google Ads for Service Businesses t...

video

May 22, 2019

Facebook ads: that's the topic of conversation in this video today. But not in the same way as all of the dozens of videos out there that exist. You can find plenty of resources that do the whole 'start to finish' routine. But not many wh...

video

May 22, 2019

Want to come up with 43,680 variations of ad copies? Ever heard of Google’s Responsive Search Ads? Want to know what it is all about? Have you been working hard day and night to come up with variations for ad copies? Well, you don’t need ...

video

May 22, 2019

What’s up with Facebook Relevance Ad Scores? Did you even know that Facebook rates your ads? Old Way of Scoring Ads: Rated on a scale of 1 to 10 on relevance to your audience. Low scoring ads can still perform well, but they can be improved for...

blog article

May 21, 2019

Over the past number of years, there has been an increased focus on data-driven digitalization with big data technologies expected to reach $57 billion by 2020. Its effects can be realized across every industry including the media industry specifical...

blog article

May 21, 2019

Most businesses are blown away by how easy it is to go through budgets for social media advertising. This could be a nightmare to deal with. Well at least in your case, that shouldn’t be the case. In this article we share four of the best ways ...

blog article

May 21, 2019

At Microsoft Advertising, we believe in empowering every marketer on the planet to achieve more and we realise that our success depends on the success of our partners. In light of the recent transition of Bing Ads into the wider Microsoft Advertising...

blog article

May 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Total time spent on mobile devices per day: 215 minutes, or three hours and...

blog article

May 21, 2019

Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bri...

video

May 21, 2019

The poster can be widely used in shopping malls, airports, hotels, restaurants, banks and various rental activities. If you are looking for such a product, our P2.5 poster screen will be a good choice.

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segm...

video

May 20, 2019

If you are looking for a Long Tail Keywords tutorial, including Long Tail Keyword Tools, Examples, and Ideas for Google Ads, this is the perfect video for you. We start by going over exactly what Long-Tail Keywords are and how you can find them with ...

blog article

May 20, 2019

In a supersaturated ad marketplace, it is now more important than ever for advertisers to make sure that they’re reaching the correct people. This is where Programmatic Media Buying comes into play. Formerly an obscure buzz word used by large d...

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media p...

video

May 20, 2019

In this video, Mr. Dominic from Djemtech Systems Revealed the 3 must have and must do when running a facebook ads campaign for your business or for your clients as well. Check out the video and see what it takes to effectively use facebook ads in 201...

video

May 20, 2019

In this video, I’ll go over how to create Instagram video ads from the creative to Ads Manager, as well as a few examples of ads that I thought were really well done. There are 6 main types of videos that you can consider for your Instagram vid...

blog article

May 19, 2019

Mazoon Dairy is Oman’s first vertically integrated dairy company. We collaborated with Mazoon to position the brand as a disruptive challenger to the market, developing a clean, modern identity as well as robust employee engagement initiatives....

infographic

May 19, 2019

The infographic starts with some very important data points on why you should advertise on YouTube. The low cost of advertising on YouTube is an attractive proposition for small businesses. According to the report, a typical video ad costs between $0...

blog article

May 18, 2019

Do you want to find a competitor’s Facebook ads? I am sure, you thought about it. In fact, when we are doing marketing advertising strategy for Facebook products, the most important thing is to evaluate competitors’ ads. Although it takes...

whitepaper

May 17, 2019

Many businesses and brands have realized that consumers, employees and investors are interested in more than just functional benefits and the bottom line. They increasingly expect businesses to behave more ethically, promote wellbeing in society in t...

whitepaper

May 17, 2019

According to the Interactive Advertising Bureau, U.S. digital ad revenue grew by more than 20% last year, to $72.5 billion. Facebook and Google together accounted for the vast majority of that growth. In response, publishers have layered more adverti...

infographic

May 17, 2019

From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. In fact, research from Accenture indicates tha...

blog article

May 17, 2019

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads I...

blog article

May 17, 2019

Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can p...

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May 16, 2019

Amazon and Google. They’re behemoths in their industries (ecommerce and search), but in the past few years, the two have moved closer to becoming direct competitors, especially in the digital advertising market. The competition between the two ...

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May 16, 2019

The shift towards Internet advertising continued in 2018, as marketers pursued consumers on the platforms they use the most. We are approaching a tipping point. According to PwC's Global Entertainment & Media Outlook, marketers will allocate ...

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May 16, 2019

The story of broadcast media in the early 21st century has been defined by the swift rise of digital platforms and the steady decline of analog channels. In the past few years alone, century-old broadcast stalwarts have been surpassed by rapidly asce...

blog article

May 16, 2019

Facebook advertising is one of the best ways in which you can advertise your business online, and that’s exactly why we created this 2019 guide to Facebook ads. Why advertise on Facebook? How to create a successful Facebook advertising campaign...

video

May 16, 2019

It makes you mad. It makes us mad. These new patient special ads on Facebook have run their course and the "leads" are usually not worth the cost. So what do you do on Facebook? We recommend having your patients tell your story.

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May 16, 2019

One Direction Marketing explains how small businesses can optimize their Facebook marketing campaigns.

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May 15, 2019

Working with an agency can be a scary thing. It’s not always easy to know if the business relationship is working in a favorable manner. Transparency and good communication are virtues in any relationship, but especially for a relationship with...

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May 15, 2019

According to eMarketer, over 60 billion dollars will be spent in display ad spending by 2020. As you sit there scratching your head, wondering if it’s necessary to put in all the extra time and effort into programmatic advertising, take a quick...

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May 15, 2019

What exactly makes you choose one brand over another?  In this video, we’ll introduce you to various types of advertising appeals, along with examples of how popular brands around the world are using them. What might seem like a simple cho...

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May 15, 2019

No consumer likes to get bombarded with consistent sales messages. You need to invest time in building a relationship with your target audience. That involves engaging with them and getting them to know you, like you and trust you. Let me share some ...

blog article

May 14, 2019

Google AdSense is the largest and most widely used ad network in the world. It was launched in 2003 and currently has over two million active publishers. In 2013, AdSense publishers earned over $7 Billion in revenue. As these numbers have increased w...

blog article

May 14, 2019

With almost 2 billion websites flooding the internet, standing out from the competition and attracting more traffic can become a monumental challenge. News outlets, blogs, and other publishing platforms work endlessly to promote their content and ree...

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May 14, 2019

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO and PPC. M...

blog article

May 14, 2019

We all agree: Facebook Custom Audiences are one of – if not the most –essential tools for successful Facebook advertising campaigns. There’s been a lot of changes to custom audiences since Facebook rolled them out in 2013, that&rsqu...

video

May 14, 2019

Years and years of direct advertising and sales pitches have deterred viewers away from anything labelled as “Ad.” In the skip-Ad era, marketers have come up with non-traditional ways of promoting products and brands. Ways that viewers wi...

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May 13, 2019

In this episode of TalkingSense we’re talking some sense with Craig Rosenberg, Chief Analyst and Co-founder of TOPO. We’ll go behind the scenes of the building of TOPO as well as get the CliffsNotes version of their recent ABM study.

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May 13, 2019

Want to advertise on the platform that averages 250 million users every month? With 1.5 million businesses and 175 billion pins this year, Pinterest is one of the leaders when it comes to inspirational storytelling. Pinterest gives brands and busines...

blog article

May 13, 2019

Instagram is one of the giants of the internet world. There are over 800 million active users who share almost 100 million posts every day. This makes it an effective platform to leverage if you want your brand to reach a wide audience. However, shar...

video

May 13, 2019

In This Video We Will Discuss The Truth About Facebook advertising and how to use our facebook advertising tool.

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May 11, 2019

There are now more than 700 million users on Instagram. And if you want the ads for your small business to reach them, you should know what it will cost you. Did you know that Sunday evenings are the most expensive time to buy ads on Instagram?

blog article

May 10, 2019

One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. However, on the flip side there is a...

blog article

May 10, 2019

When it comes to social media advertising, Facebook has been a long-established leader in this domain. Until recently, if LinkedIn advertising was to go head-to-head with Facebook advertising it wouldn’t much of a fight! But now it’s time...

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May 09, 2019

Are you looking to grow your business by running targeted ad campaigns on Facebook? Before you make those meaningful connections with potential clients, you’ll need to create an account on Facebook Ads Manager.

video

May 09, 2019

Experts in social media marketing explain how businesses can successfully incorporate social media influencers into traditional advertising and marketing efforts.

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May 08, 2019

In a way, AdWords is a lot like college. You show up on day one doe-eyed, forced to decide whether you’d rather dominate the books or the beer pong table. (If you’re a savant, perhaps you’re capable of doing both simultaneously.) If...

blog article

May 08, 2019

After pointlessly wiping the empty tables of your restaurant for the third time in a row, you sigh and stare longingly at the pizzeria across the street where hungry foodies queue on the sidewalk for a taste of balsamic onion and soppressata pizza. T...

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May 08, 2019

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of mobile us...

blog article

May 08, 2019

Google appears to be exploring advertising options that can support its direct-to-customer commerce initiatives. The search engine giant is reported to be testing a new feature specifically for YouTube that will display product recommendations and pr...

video

May 08, 2019

Learn the unknown unknown about Facebook advertising from Facebook Blueprint Certified Professional & agency practitioner. Your competitor is probably doing better than you with Facebook advertising because they understand certain things you don&...

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May 08, 2019

“Does content marketing work?” is a question that the following statistics and industry updates will answer. Statista states as of January, 2019, 4.4 billion people were active internet users and 3.5 billion were social media users. China...

blog article

May 07, 2019

As you’re planning to launch your first social media advertising campaign, you might be considering your choice of platforms. There’s so many to choose from, Instagram, Snapchat, YouTube, and Pinterest—which one should you pick? If ...

blog article

May 07, 2019

Facebook link ads are a potentially cost-effective option for businesses looking to increase conversions. With nearly 1.5 billion daily users and $13.5 billion in advertising revenue reported in Q3 of 2018, Facebook offers an unparalleled advertising...

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May 07, 2019

Commissioned by the IAB and conducted by PricewaterhouseCoopers LLP on an ongoing basis, with results released quarterly, the “IAB internet advertising revenue report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. Thi...

blog article

May 07, 2019

In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps. Google search ads absorbed as much as 25% of high-commercial-intent desktop clicks and 55% of mobile clicks just from 2015 to 2017. And that tr...

video

May 06, 2019

6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 Have you found that Facebook ads are just getting more expensive year every year? It's going to be harder for you to compete with your competition? Today, I'm going to share...

blog article

May 06, 2019

With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage th...

blog article

May 06, 2019

We have the tendency to make things more complex than necessary in this business. There are a handful of easily understood and relatable advertising facts of life that set the table for marketing success, such as: What you say and how you say it (cre...

video

May 06, 2019

Microsft has announced that Bing Ads will now be known as Microsoft Advertising. They will be putting all of their advertising under one name of Microsoft Advertising, which will include all of their search advertising and display advertising options...

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May 02, 2019

The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the ...

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May 02, 2019

Advertisers are taking notice and growing their own investments in the platform. eMarketer projects that US advertisers alone spent $7.41 billion in 2018, which is a 122.6 percent increase year over year. That figure would give Amazon a 6.8 percent s...

infographic

May 02, 2019

The Google Ad Grant program offers $10,000 worth of free advertising to nonprofits The following infographic, courtesy of Elevation, breaks down the basics of what the Google Ad Grant is, how to apply, and how to remain eligible after receiving the g...

whitepaper

Apr 30, 2019

Gone are the days of the traditional marketing funnel. While the funnel once showed us how a customer would gradually narrow down their product search along the path to purchase, this standard has changed. Or more accurately, there is no standard pat...

blog article

Apr 30, 2019

Programmatic advertising is arguably one of the most important trends in advertising that is requiring a root and branch reformation of every tier of the media industry. According to research from eMarketer more than 82% of U.S. display ad spend will...

video

Apr 30, 2019

Rich media advertising offers a more enhanced experience to engage your construction audience; whilst the majority of content marketing involves imagery or text, rich media offers the opportunity to incorporate more advanced marketing features such a...

blog article

Apr 30, 2019

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence th...

whitepaper

Apr 30, 2019

As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t ...

blog article

Apr 30, 2019

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before. As a result, you need a solid grasp of what is allowed, as well ...

whitepaper

Apr 30, 2019

Are you in search of a way to connect with more consumers and get ahead of your e-commerce competitors? Look no further than Google Shopping Actions. Google’s transactions platform is unlike anything else available to brands and retailers today, and ...

video

Apr 29, 2019

Connect meaningfully with the people who matter to you. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences that value people. Our advertising solutions are guided by an uncompromising r...

blog article

Apr 29, 2019

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords. If you’ve run successful pay per click ads along with Google’s...

blog article

Apr 27, 2019

For many Concord, NH businesses, video advertising vehicles are the largest investment in their marketing budget for the year. If you have already committed to using video advertising vehicles this year, you want to make sure that you are getting the...

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Apr 26, 2019

My Facebook Ads don't work! Social media It's useless! Our Digital Marketing strategy sucks! There´s no ROI in Social media Ads! How many times have you heard this? or How many times have YOU said that? Chances are more than you wanted!...

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Apr 26, 2019

Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit yo...

blog article

Apr 26, 2019

Starting a new business can be a fun endeavor, but it’s certainly plenty of work as well. From securing funding, to writing business plans, to applying for licenses, opening your own store takes a lot out of you. One of the best ways to make su...

video

Apr 25, 2019

Believe it or not, email advertising is not for every business when it comes to customer acquisition. Watch this video to learn if email marketing is for you. Do you have questions or want to learn more?

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Apr 25, 2019

One of the ironies of growing up in an era of digital marketing is that it’s easy to take previous innovations for granted. We get so immersed in new things emerging in the here and now, whether that’s Tik Tok, smart speakers or Artificia...

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Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks o...

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of...

whitepaper

Apr 25, 2019

Success on Amazon depends on many factors. You need unique products, dynamic pricing, great reviews and quick fulfillment options, just to name a few. But one of the most important factors that will determine your long-term Amazon success is simply b...

whitepaper

Apr 25, 2019

Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two o...

whitepaper

Apr 25, 2019

There are a lot of reasons to consider moving to a new e-commerce software platform. If your current e-commerce software is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Than...

whitepaper

Apr 25, 2019

To sell more online, you must have a marketplace presence. Of course, you already know this. What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to ...

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of...

infographic

Apr 24, 2019

The following infographic explains and compares traditional online display advertising to programmatic. It tells you the advantages and disadvantages of the two, and gives expert advice for advertisers. Many find programmatic to be a confusing subjec...

infographic

Apr 24, 2019

This infographic will explain how you can attract more potential customers and increase your sales through Intelligent Advertising. Use it conveniently!

blog article

Apr 24, 2019

Hey fellow entrepreneurs and marketeers! As you well know, facebook is the number 1 platform to advertise online with more than 2.2 billion users per month and more than 1.5 billion logins daily. No matter your industry, you would be missing out on a...

whitepaper

Apr 23, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place. Due free market conditions publishers have healthy competition which inuence them to ...

video

Apr 23, 2019

Video advertising has become the preferred form of content among most shoppers. Our solution specialist, Kimmie, explains how you can leverage this highly popular ad format to drive revenue across all of your online display campaigns.

whitepaper

Apr 23, 2019

A clear trend is emerging in the world of smartphones – people want free apps. According to data from Statista, only about 5.8% of the apps downloaded in the Google Play Store are paid for.1 As free app downloads grow, developers want to know t...

whitepaper

Apr 23, 2019

In the last few years Facebook has introduced a range of machine learning technologies that have greatly simplified user acquisition for marketers. And while most of the processes (targeting settings, bidding, budgeting, etc.) have become entirely au...

whitepaper

Apr 23, 2019

B2B buyers consume content through an average of 6 channels when making a purchase decision and two-thirds leave that process frustrated because marketers make it unnecessarily difficult for them to truly research and learn. Display Advertising is a ...

blog article

Apr 23, 2019

There are 3 phases of advertising: Awareness, Consideration, and Conversion. Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is...

blog article

Apr 23, 2019

eMarketer recently released a report on the mobile video ad landscape. Breaking Down Mobile Video Ad Spending that took a look at the state of play in the United States – the home of many of the biggest players in the ad tech world. But what ar...

whitepaper

Apr 23, 2019

Lululemon has a passion for connection. Their athletic apparel stores function as community hubs, connecting people who want to live mindful lives. As a core brand value, connection is also an important aspect of Lululemon’s company culture, but an i...

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Apr 23, 2019

Internal comms professionals face a unique challenge to get employees in sync and moving in the same direction. It's no easy feat — especially in an increasingly global workforce and the rise in remote work. Download our guide to learn how live strea...

blog article

Apr 22, 2019

Megaphone’s manager of copywriting Emily Cooper (pictured) offers up a crash course for advertisers in the latest blog posted to Medium. Cooper correctly points out that podcast hosts and their listeners share an intimate bond and anything that...

blog article

Apr 22, 2019

We all make mistakes from time to time. It happens. We’re only human. With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some tech...

whitepaper

Apr 22, 2019

How to choose the right PIM solution? There are many different Product Information Management (PIM) platforms available. At first glance, many seem alike. However, there are big differences in the platforms, functionality, features and benefits. Down...

whitepaper

Apr 18, 2019

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companie...

video

Apr 18, 2019

Brand Matters is a video series where our practitioners answer key questions in their areas of expertise, including brand strategy, design, naming, communication, experience, and more.

blog article

Apr 18, 2019

Bright-eyed, bushy-tailed, and wet behind the ears—it’s easy to place more emphasis on one Key Performance Indicator (KPI) during your first Facebook advertising campaign.The KPI that gets all of the attention is usually the one directly ...

blog article

Apr 18, 2019

You may not know this but blogging is a key tool to search engine optimization and getting your company name out there. It can also be as important when advertising in your local community. It gets information out there to share with potential client...

blog article

Apr 18, 2019

It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads. This, in turn, ...

blog article

Apr 18, 2019

Brands have traditionally relied on external agencies to manage their entire advertising activities, and up until recently this has completely made sense. But nowadays digital advertising is more targeted and data-driven, and the most important lever...

blog article

Apr 18, 2019

Further complicating matters is the growing size and sophistication of mobile ad fraud. Invalid traffic and click spam remain pervasive, and fraudsters are also getting smarter and harder to root out. The ad fraud scheme exposed by BuzzFeed in Octobe...

whitepaper

Apr 18, 2019

Bombarded with irrelevant or repetitive promotions, consumers respond with banner blindness, shorter attention spans, and the growing use of ad blockers. More than 56 percent of ad impressions are never seen by consumers, and an estimated 60 percent ...

whitepaper

Apr 18, 2019

The marketing industry is full of complex concepts, terminology, and acronyms. And when you just want to get your work done, you can’t pause to search for different terms so you can understand what you need to do. This comprehensive dictionary was de...

whitepaper

Apr 17, 2019

IAB is committed to reporting and analyzing how the DTC Brand Economy is impacting the industry overall—from innovations to go-to-market strategies, from product delivery to ad delivery, from customer acquisition to audience targeting and optim...

whitepaper

Apr 17, 2019

You’ve surely asked yourself these questions at one time or another. And rightly so. Most B2B marketers “get” branding but are driven to track the ROI of every marketing expense. And let’s face it: Compared to other tactics, i...

whitepaper

Apr 17, 2019

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. To succeed, you must embrace Amazon’s nuances, know th...

blog article

Apr 17, 2019

Facebook advertising is one of the most effective ways to grow brand awareness. But before you fire up your ad campaigns, here are five misleading myths you should avoid. Facebook, like cereal, is only one part of a healthy, balanced marketing plan. ...

blog article

Apr 17, 2019

2018 was the monumental year for data protection with the GDPR introducing major changes to data privacy within the EU and EEA. The regulation granted rights for data subjects to ensure ultimate control and transparency over the processing of their p...

blog article

Apr 17, 2019

Due to a series of data security scandals, Facebook’s ad targeting features have undergone a major overhaul in regard to sourcing and distributing personal information. Here is a history of Facebook’s ad targeting restrictions and the rea...

video

Apr 17, 2019

Learn more about Facebook advertising and how you can manage and create ads on Facebook. The authors will show you how to dig deep within your niche market & yield the most successful FB ads

blog article

Apr 16, 2019

For many businesses in the Portland, ME area, digital truck advertising feels like a big risk. Trying something new for your business can be scary and there is always the fear that it will turn out to be a waste of already limited resources. However,...

blog article

Apr 16, 2019

So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where th...

blog article

Apr 16, 2019

The moment of truth has arrived. It’s time to find out whether you’re just spending money on advertising, or if it’s an investment for your business. It’s a fact: the difference between these two is enormous. Investing means y...

blog article

Apr 16, 2019

How we create advertising concepts has also developed over the years thanks to technology. Guided by the insights of big data and studying user behavior, we no longer shout into the void as marketers, we personalize and develop messages for a very sp...

video

Apr 16, 2019

check out our video about YouTube advertising costs and how they work. the budget you set for your YouTube ads will tell you how much your YouTube advertising will cost over the course of your campaign. YouTube advertising cost how much do YouTube ad...

blog article

Apr 16, 2019

Lead generation is exhausting, especially because you typically need to have funnels and landing pages and strategies in place to catch new users as they need you. This can be one of the most essential parts of running a business, but also one of the...

video

Apr 16, 2019

in this video eric siu and ramsey elhadry from single grain marketing agency show you how to win with audience targeting in youtube advertising. Youtube video advertising formats explained - different types of youtube ads.

blog article

Apr 16, 2019

The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Fac...