RESOURCES

blog article

Nov 10, 2019

Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester, programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most market...

blog article

Nov 07, 2019

One of the great benefits of inbound marketing is how much more cost effective it is than traditional advertising. Earning your audience’s attention by providing what they need when they need it has a larger cost benefit than paying for large platforms like billboards or TV commercials where y...

blog article

Nov 06, 2019

Whether you are a big or a small business, if you run campaigns for your own company or for your clients knowing how to reliably track your Google Ads conversions should be your priority. To maximize the results of your Google ads and achieve your goals quicker, you need to understand your customers...

blog article

Nov 06, 2019

If you run a lot of Facebook ads you can reduce your Facebook advertising costs by optimizing your ads to have the lowest cost per click possible. Your costs will vary depending on your goals and your audience. As you get more results from your ads, you will see lower CPC.

video

Nov 05, 2019

There’s a new kind of ad coming to YouTube . Google  announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user searches for “Puma shoes review,” a Sho...

blog article

Nov 05, 2019

One of the hottest areas for debate in a TCPAWorld filled with hot areas of debate is the line between telemarketing and informational calling. It has long been recognized that there is no such thing as a free lunch and faxes/phone calls advertising free seminars or dinners designed to attract new b...

blog article

Nov 05, 2019

In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. Research finds ...

whitepaper

Nov 05, 2019

To maximize success, eCommerce merchants need to be familiar with the unique shopping behavior and fraud trends of the holiday season. We’ve identified six key ‘sub-seasons’ and insights pertaining to geographies, channels and shipping methods - to give actionable tips to ensure a safe and profitabl...

video

Nov 04, 2019

Tiffany Johnson and Brittany Kaiser answer what's next for advertising and what are the possibilities with data ownership.

blog article

Nov 04, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Even if you work strictly as a digit...

blog article

Nov 04, 2019

Let’s face it. These days, PPC campaigns are almost a marketing necessity. While not every business needs to market online, for most, digital advertising is a critical part of their marketing strategy. All of this, then, begs the question: what types of ads are best for your business? When you...

blog article

Nov 02, 2019

Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches by job title, in-market intent and more.According to Microsoft: “Our high-quality, native ad formats naturally blend into the core user experien...

blog article

Oct 31, 2019

If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the cord and YouTube has become more popular than any broadcast TV network.

blog article

Oct 31, 2019

Apple announced AirPods Pro earlier this week and they went on sale yesterday. But before any of that happened some huge advertising installations were put in place, ready for the big unveilling. But nobody knew  because they didn't have AirPods Pro in them. According to AdWeek, Apple and i...

blog article

Oct 31, 2019

There’s no denying that live sports captivate the most engaged audiences in today’s media landscape. Ads across the biggest games have always received premium exposure especially during highly-sought-after NBA coverage. But modern-day sports fans have unpredictable viewing habits. They f...

blog article

Oct 31, 2019

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platform...

video

Oct 30, 2019

At The Drum's and Shutterstock's recent event 'The Art and Science of Visual Storytelling', we sat down with photographers to talk about visual storytelling from the front line. An inspiring, visually led, emotionally charged conversation about storytelling through images and what th...

blog article

Oct 30, 2019

Chris Cole, co-chair of Crowell & Moring’s Advertising & Media Group and chair of the American Bar Association’s Section of Antitrust Committee on Advertising Disputes and Litigation, recently joined the ABA antitrust section’s podcast, “Our Curious Amalgam,” to...

blog article

Oct 29, 2019

McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Gr...

blog article

Oct 29, 2019

The digital divide is about to get worse with the rise of subscription-based news media because of the failure of advertising to provide revenues for a sustainable business model. The continuing devaluation of advertising by Google, Facebook, and the rest of the web is keeping the media sector in a ...

blog article

Oct 27, 2019

App campaigns on Google Ads use the text, image, video, and HTML5 assets that have been uploaded, to deliver the most relevant ads to users who are interested in downloading apps. Within the next few months, Google Ads will update its App campaign modeling to improve how campaigns choose and serve t...

blog article

Oct 25, 2019

Recommendations can help us determine where to eat dinner, what movie to see, which Airbnb to book, and so much more. I always look up reviews before I do almost anything new, because I don’t want food poisoning, but mostly because I value the opinions of the experts and those who have already...

blog article

Oct 25, 2019

Amazon has reported its second quarterly advertising sales increase in a row in its Q3 2019 report. The company's other segment, which primarily includes sales of advertising services, as well as sales related to its other service offerings, totaled $3.5 billion for Q3, up from $3 billion in Q2 ...

blog article

Oct 24, 2019

Designing and placing ads for the local paper, full-page color or quarter-page upper-right in black and white outlined in hot pink: Those were the attention-grabbers that said, “Wow, look at this on page 7.” This was an earlier way of “driving newspaper page traffic” to your ...

blog article

Oct 24, 2019

TAB GmbH, the mobile performance specialist of the PIA Group with seven locations worldwide, is buying the technology from DCypher Media B.V. and is now offering customers tailor-made product offerings and In-house technology under the new name “Qverse.” Qverse is positioned as a mobile ...

blog article

Oct 23, 2019

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their right to own and protect how it’s collected and used. It h...

blog article

Oct 23, 2019

As adults in America, we are exposed to nonstop attempts to sway our purchasing decisions. Many of us have come to expect this, and are able to mount at least a small amount of resistance to these carefully crafted marketing techniques. Even then, it’s easy to find ourselves buying unnecessary...

video

Oct 22, 2019

Welcome to the Jungle : The Head of Advertising Operations is also in charge of the production and development of the advertising and promotional activities across the business. https://www.welcometothejungle.co/en/companies/work4

blog article

Oct 22, 2019

A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of...

blog article

Oct 21, 2019

Google currently dominates the growing US search ad market, but according to eMarketer’s latest study, its revenue will drop. The study, based on US consumers, reveals that the search ad market will grow nearly 18% overall this year to reach US$55.17 billion, and Google will obtain a 73.1% sha...

blog article

Oct 18, 2019

The standard conversion column data reports conversions based on the time of the ad click. If a user clicks on an ad on Monday and converts on the site on Thursday, the Conversions column will record that sale for Monday. The new Conversions (by conv. time) column, though, will record that sale for ...

blog article

Oct 18, 2019

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commer...

blog article

Oct 18, 2019

AT&T Inc’s advertising unit Xandr has purchased clypd, an advertising platform that uses data to better target television ads, a source familiar with the matter said, as Xandr seeks to make TV commercials as personally targeted as internet ads. Clypd, which counts TV networks Discovery and...

video

Oct 17, 2019

Struggling to monetize your mobile app? Let us help you maximize your ad revenue! Sign up to Monetize More today! https://www.monetizemore.com/sign-up? Visit Monetize More for more ad ops content here: https://goo.gl/mMFtew Subscribe to our YouTube channel and never miss a video!

blog article

Oct 17, 2019

Advertising is the life blood of the internet. Some of the world’s biggest and most influential tech companies earn a large chunk of their revenue through harmless and safe advertisements, but some of the most successful cybercriminals also rely on advertising. When good ad networks are tricke...

blog article

Oct 17, 2019

Blockchain is a term that gets thrown around at almost every conference nowadays. Even restaurant conferences like the Restaurant Franchising and Innovation Summit did a session this year on what the blockchain is and how it will impact the restaurant industry. There are two reasons for all this tal...

blog article

Oct 17, 2019

When Maggie Winter was growing up, she collected stacks of J.Crew catalogs and sketched the women in their pages those smiling, glossy-haired models in crewneck sweaters and button-down shirts. “The imagery just felt so aspirational, she says. Growing up in a small town, it’s like, &lsqu...

blog article

Oct 17, 2019

Amazon is eating into Google’s giant slice of online search advertising in the US as businesses target the online retail platform ‘s shoppers, according to an eMarketer forecast released on Tuesday. Google will continue to dominate the market for serving up ads along with search results,...

infographic

Oct 16, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting. This infographic shows the importance of looking beyond standard reporting methods, adding lead scoring t...

blog article

Oct 15, 2019

A BuzzFeed News examination found that in the first half of October, the social network has canned more than 160 ads from Biden, Warren, Sanders, Steyer, and Trump for breaking rules around profanity and fake buttons. Last week, Facebook announced that it would allow political candidates to lie in a...

blog article

Oct 15, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. This year we’ve seen a tectoni...

video

Oct 14, 2019

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

blog article

Oct 11, 2019

The tech giant is developing more efficient advertising venues, helping marketers reach customers across a wide spectrum of devices through YouTube Ads. Google now allows marketers to utilize search data from its YouTube-targeting algorithms and is currently developing better algorithms to make its ...

video

Oct 10, 2019

Facebook has been placing a great deal of emphasis on groups as part of its focus on community and its preparation for a future of private encrypted services, and now, the social network is exploring way to monetize that section of its platform. The social network said during its F8 developer confer...

video

Oct 10, 2019

If you haven't heard of Digital Out of Home Media on Transit, you need to watch this video! This is the new way of advertising to expand your reach. Advertise on social powered wifi hub spots in transit. With this technology, you are able to market to consumers on the go in the palm of their han...

blog article

Oct 10, 2019

On Tuesday, Twitter Inc said email addresses and phone numbers uploaded by users to meet its security requirements may have been 'inadvertently' used for advertising purposes. The micro-blogging site, said the issue was rectified as of Sept. 17, without disclosing how many Twitter users were...

blog article

Oct 10, 2019

Moviegoers are likely to be less distracted than at-home viewers and about half of ticket buyers are 25 years old or younger, making them a prime target for advertising, according to John Partilla, CEO of Screenvision. “The audience is a uniquely engaged audience,” Partilla told Ad Age o...

infographic

Oct 09, 2019

Aggregate advertisement and sales promotion spends grew to Rs 42,194 crore in FY19, establishing a CAGR of 5.4% in last 5 years. Advertisement expenses grew marginally at 2% each in FY16 & FY17, 6% and 12% in FY18 & FY19. Lower spending was seen in FY17 & FY18 as economy was impacted by ...

blog article

Oct 09, 2019

Twitter on Tuesday apologized after "inadvertently" using phone numbers and email addresses for advertising even though the personal data was provided for account security. Twitter users' phone numbers and email addresses submitted to allow for account authentication were matched with ...

blog article

Oct 09, 2019

TV Is Leading the Category for Automotive Attribution – Analysis Uncovers Strongest Response for 15-Second Spots and Daytime TV. TVSquared, the global leader in linear and digital TV attribution, released its report, “Taking Back the Wheel: TV Ad Performance Insights for Automotive Brand...

blog article

Oct 09, 2019

NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release that it is partnering with Google to develop a series of three-dimensional (3D) ads for Google's clients."We are excited to be working directly with Google on their new 3D ads platform which is the first step in ...

blog article

Oct 09, 2019

Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can...

whitepaper

Oct 09, 2019

En tant que responsable de la création, vous ne vous contentez pas de donner vie à des idées. Vous avez une équipe à diriger, une multitude de clients à satisfaire, du contenu à conceptualiser, des ressources à créer et des campagnes à gérer. Et parallèlement, vous devez veiller à respecter les déla...

whitepaper

Oct 09, 2019

Comment exploiter les images pour valoriser vos actions de marketing de contenu. C’est la première impression qui compte. Une étude révèle ainsi que les utilisateurs se font une première impression en 50 millisecondes seulement.1 Ils sont 81 % à se contenter de survoler le contenu auquel ils accèden...

whitepaper

Oct 09, 2019

Bilder sind ein wichtiges Kommunikationsmittel. Der erste Eindruck zählt.. Studien belegen, dass er bereits in den ersten 50 Millisekunden einer Interaktion entsteht.1 81 % der Internet-Nutzer überfliegen Inhalte nur – sie lesen nur 20 bis 28 % der abgebildeten Worte. Auf den folgenden Seiten erfahr...

whitepaper

Oct 09, 2019

Als Leiter einer Kreativabteilung umfasst Ihr Job mehr, als nur Konzepte zum Leben zu erwecken. Sie müssen ein Team führen und die Zufriedenheit der Kunden sicherstellen. Ideen müssen entwickelt, Materialien erstellt und Kampagnen verwaltet werden – termingerecht und markenkonform. Im Idealfall entw...

whitepaper

Oct 09, 2019

As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would...

whitepaper

Oct 09, 2019

How to use imagery to enhance the value of your content efforts. First impressions matter. In fact, research shows that people form a first impression in 50 milliseconds.1 As many as 81 percent of people only skim the content they consume online—and read only 20 to 28 percent of words on each visit....

blog article

Oct 08, 2019

NexTech AR Solutions , an augmented reality (AR) company has announced that it will be working with Google (NASDAQ:GOOG) as part of its 3D ads platform. With the launch anticipated for 2020, AR ads will be brought to market for purposes including 3D shopping experiences, 3D assets and ecommerce plat...

blog article

Oct 08, 2019

Oppo reportedly uploaded a couple of video ads for promoting its ColorOS 6 earlier this week. The Chinese smartphone giant then took the videos down after facing criticism for how lame the ads were. The folks at Android Police, however, managed to save the videos before they got deleted from Oppo&rs...

blog article

Oct 08, 2019

YouTube is allowing politicians to purchase precious ad space on the platform, including ads that target voters in important early voting states like Ohio and South Carolina. The company is giving politicians and their campaign teams access to a new tool that recently launched, letting them secure a...

blog article

Oct 08, 2019

OpenAP, an advertising company founded by a group of some of the biggest TV companies, announced on Tuesday a new platform to let advertisers buy ad campaigns on linear TV and digital video across publishers. As TV ad spend has been bruised by the rise of digital and other factors, this kind of move...

whitepaper

Oct 07, 2019

Welcome to the Definitive Guide to Pipeline Marketing. This hands-on guide will walk you through thought-provoking and actionable takeaways high-performing B2B companies use to drive revenue and accelerate growth. Specifically, you’ll learn about the following: What is pipeline marketing? Marketing ...

whitepaper

Oct 07, 2019

Why Should I Read the Definitive Guide to Marketing Metrics and Analytics? Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performa...

whitepaper

Oct 07, 2019

WHY SHOULD I READ THE DEFINITIVE GUIDE TO MARKETING AUTOMATION? Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals. Marketing automation is the technology ...

whitepaper

Oct 07, 2019

What are the benefits of ABM? Both traditional demand generation and account-based marketing strategies have their benefits, and organisations need to find the right mix of both to maximise their revenue potential. By adding elements of ABM to your revenue strategy and using it to augment and improv...

blog article

Oct 04, 2019

Disney is reportedly banning advertising from Netflix across all of its entertainment TV networks, including ABC, according to The Wall Street Journal. Netflix can still run ads on Disney-owned sports network ESPN, the company confirmed to The Verge. The decision to stop running Netflix ads comes af...

whitepaper

Oct 04, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

blog article

Oct 03, 2019

The U.S. Federal Trade Commission has ordered a half-dozen e-cigarette companies to turn over sales and advertising data, the federal regulator said on Thursday, in the first sign of a likely probe of their marketing practices. The announcement comes the same day the U.S. Centers for Disease Control...

blog article

Oct 02, 2019

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal. Without the right strategy, events can quickly become a ...

blog article

Oct 02, 2019

It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems like a recipe for success in any industry. But the truth is that many ABM programs fail to achieve me...

video

Oct 02, 2019

Develop skills in the exciting and expanding field of digital communications, marketing and advertising in the heart of London where the majority of this industry is based.

blog article

Oct 02, 2019

5G is coming and advertisers are doing everything in their power to stay ahead. Verizon has already launched 5G in roughly one-third of the 30 cities it’s planning to by the end of the year. At Advertising Week, Ad Age met up with Ivan Markman, chief business officer at Verizon Media, the tele...

blog article

Oct 01, 2019

The infamous eGobbler hacking group that surfaced online earlier this year with massive malvertising campaigns has now been caught running a new campaign exploiting two browser vulnerabilities to show intrusive pop-up ads and forcefully redirect users to malicious websites. To be noted, hackers have...

blog article

Oct 01, 2019

Advertisers can now visualize and manipulate cross-account Google Ads data right with the Report Editor of their Manager account. It can be challenging to report across Google Ads accounts not to mention, very time-consuming. Until now, if you wanted to create reports combining data from more than o...

blog article

Oct 01, 2019

Google Ads announced Monday the availability of cross-account analysis in Report Editor for agencies or marketers running several accounts for their brands or product lines. The idea is to analyze and identify cross-account patterns in the data without leaving Google Ads. The goal is to make it fast...

infographic

Sep 30, 2019

The greatest investment your company can make is in its people—specifically sales reps. Unfortunately, most organizations don't see the real impact of their top performers until they leave—and the cost to replace them is often high. This is why, to retaining high-performing sales rep...

blog article

Sep 30, 2019

The former vice president's seemingly untouchable polling lead has been leapfrogged a handful of times over the past few weeks, namely by Sen. Elizabeth Warren (D-Mass.). That would imply that it's time for Biden to double down and reach out to more voters, but his online advertising is sugg...

blog article

Sep 30, 2019

Let the mourning period begin: Google Ads officially killed average position on Sept. 29. Actually, it will be just fine. when life gives you lemons, make lemonade. Or, in this case, use “top” and “lost impression share” metrics instead. Previously, average position showed th...

blog article

Sep 29, 2019

While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of REALTORS® (NAR) claims that 44 percent of recent buyers looked online at properties for sale, while only 17 percen...

video

Sep 27, 2019

Google Ads Adwords course in Milan in person + benefit The Google Ads AdWords Course teaches you the basics of advertising with Google. Plus it opens the path to get Google Ads certification. 🎁 Included: real Google Ads advertising campaign.

video

Sep 26, 2019

Reach your conversion goals faster by contextually visualizing your advertising funnel, discovering actionable personalization opportunities, and effortlessly connecting relevant post-click experiences to each ad and audience.

blog article

Sep 26, 2019

TiVo’s been making a lot of noise in the press lately as it prepares to roll out new products. These include a new DVR called the TiVo Edge, arriving imminently; a $50 Android TV streaming stick, coming next year; and an in-development streaming service called TiVo+. Sadly, TiVo also knocked d...

whitepaper

Sep 25, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place (marketplace is working already). A democratic and decentralized crypto advertisement marketplace – that is the vision behind Cryp...

video

Sep 25, 2019

Facebook has rejected a request by Joe Biden's presidential campaign to pull down or demote a Donald Trump ad it says contains misinformation. The campaign asked the company to take action against an ad which suggests that "Biden promised Ukraine $1 billion dollars if they fired the prosecu...

blog article

Sep 25, 2019

Most organizations still conduct sales planning as a manual, once-per-year exercise, due to the painful and time-consuming nature of the process. Since this is traditionally viewed as a burdensome task, it’s common that once sales plans are set in motion, companies rarely go back to evaluate a...

video

Sep 25, 2019

Turn Google Ad clicks into conversions with multi-step campaigns. Paying for clicks can get expensive fast. Create multiple personalized touch points on your website to make sure those clicks are turning into conversions.

infographic

Sep 25, 2019

While there are some who think the expression “influencer” is an expired term, the role of influence on B2B buying decisions is irrefutable. According to the World Federation of Advertisers, 65% of multinational brands will increase their influencer marketing spending within the next 12 ...

video

Sep 25, 2019

Wil Reynolds (@wilreynolds) the founder of Seer Interactive started doing SEO 20 years ago, started his own firm in 2002 and has grown that firm to over 150 employees. We talked a little bit about the super early days of SEO and then got into some of his pet peeves. One such pet peeve is people not ...

blog article

Sep 25, 2019

Advertising fraud has been a consistent problem for the digital marketing industry, consuming approximately $19bn of ad spend in 2018 alone, but the issue continues to grow year-on-year. In the last five years, ad fraud has changed from an inevitable consequence to a main topic of conversation in th...

blog article

Sep 25, 2019

Juul Labs said on Wednesday it would suspend all broadcast, print and digital product advertising in the United States, and replaced Chief Executive Officer Kevin Burns with Altria Group Inc (MO.N) executive K.C. Crosthwaite. Crosthwaite is senior vice president and chief strategy and growth officer...

blog article

Sep 24, 2019

Heading into Advertising Week, The ad market is healthy and is forecasted to grow slightly higher than expected during the second half of the year due to positive economic growth. The big picture: It's still mostly controlled by Google and Facebook, and after years of trying to figure out how to...

blog article

Sep 24, 2019

Bullseye and Mickey are teaming up again. Target’s in-house media company Roundel is partnering with Disney Advertising Sales on a new offering designed to arm Disney’s TV advertisers with data about Target shopper behavior. Marketers who buy ads on a Disney channel, such as ABC or ESPN,...

blog article

Sep 23, 2019

New research shows Google’s online ad tech places ads on 70% of 1,700 sites purveying misinformation. The conversation around misinformation or hyper-partisan content generally revolves around social platforms like Facebook and Twitter. But advertising has helped prop up sites like the clickba...

blog article

Sep 21, 2019

If you're not careful, most of what you do online and in mobile apps will wind up fueling targeted advertising, all that data feeding into a composite profile of your likes, dislikes, and demographic information. But increasingly, even careful web users can't avoid being swept up in the digi...

blog article

Sep 20, 2019

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We recently met with a variety of Priority Engine users and gathered their experiences tackling these common cha...

blog article

Sep 20, 2019

Google parent company Alphabet is on the cutting edge of exciting growth markets such as artificial intelligence, autonomous vehicles and cloud services. While these businesses may provide tremendous upside for Google’s numbers in the long term, the company’s core search and advertising ...

blog article

Sep 20, 2019

Google Ads is a powerful platform for advertising your business on Google’s search results pages, Google Display Network and YouTube. It is no surprise that the single biggest source of income for Google is paid advertising. In 2018 alone, Google’s advertising revenue amounted to 116.32 ...

blog article

Sep 20, 2019

Google’s top ad chief is shaking up the company’s organizational structure, which will impact everything from consumer privacy, ad fraud, measurement, as well as how ads are bought and sold. Google’s top ad chief is shaking up the company’s organizational structure, which wil...

video

Sep 19, 2019

Mondelez wanted to build a closer relationship with its customers through digital advertising. MightyHive architected a marketing model so they could genuinely connect advertising to sales for the first time.

blog article

Sep 19, 2019

JumpFly is proud to announce that five of its team members have been handpicked to participate in an elite Google Ads Editor Advisory Group. This is an excellent opportunity for JumpFlyers to give feedback on Google Ads Editor, preview new features, as well as participate in product research and dev...

blog article

Sep 19, 2019

The tech giant made a play for Washington Post print edition readers today in the form of three full-page ads extolling its commitment to privacy. Firefox, it seems, isn't buying it. The advertisements, running on page A7, A9, and A11, vary in the specifics, but all push the general theme that G...

video

Sep 18, 2019

Despite a lot of hype around ABM in the B2B tech sector, some marketers are reluctant to launch ABM programs out of a concern that it’s just too difficult. In this short video, Executive Vice President Bill Crowley recommends a more practical approach: TechTarget’s ABM and purchase inten...

blog article

Sep 18, 2019

Spreadsheets are the most common tool used to manage data in sales organizations. In fact, more than 75% of companies rely on spreadsheets for their sales planning, forecasting, and sales compensation management. However, the business landscape is growing increasingly competitive—can tradition...

video

Sep 18, 2019

Wondering what ads social media companies like Google, Twitter, and Facebook can publish during the 2019 campaign? Watch this quick explainer to find out.

video

Sep 18, 2019

We caught some BTS shots of the #YTAdsAwards judging last week. Led by McCann’s Joe Dy, the multi-talented line up of judges sure had an interesting session! It was overall a great showcase of online creative work, and we can’t wait to find out who’ll win big in this year’s Y...

blog article

Sep 18, 2019

Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct Publishers. Amazon is notorious for redesigning the menus and nav bars of their portals, with mixed results. Some updates have been spectacular, suc...

blog article

Sep 18, 2019

For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled its online ads for 20 years. With competition for ...

blog article

Sep 18, 2019

As many advertising-technology companies diversify beyond serving display ads, a category that is dominated by Alphabet Inc. ’s Google, Innovid Inc. is instead making its latest bet on display. Innovid, an ad-tech company with a focus on connected TV, has acquired display advertising firm Hero...

blog article

Sep 17, 2019

Any way you slice it, nurtures are a demand generation staple but are not often seen or shared. It's no wonder marketers say their nurtures aren't performing. Searching for examples of B2B lead nurturing programs is a frustrating and fruitless experience. So we did the heavy lifting for you ...

blog article

Sep 17, 2019

According to a recent report from the Pew Research Center, more than two-thirds (69 percent) of U.S. adults are active Facebook users. That’s a lot of potential customers, and the number hasn’t gone unnoticed by businesses both big and small. That’s probably why, according to the c...

blog article

Sep 17, 2019

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now almost 50 percent of all advertising spend is on this medium. It is now space where the majority of marketing budget is spent, outstripping the...

blog article

Sep 16, 2019

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attrac...

blog article

Sep 16, 2019

To be honest, I am not sure if this is new, but I am being told this is new. The first is what looks like an organic product grid, where Google shows product selections for a query in a new grid like format. The second are paid Google shopping ads that expand to show more details. Via J. James Patte...

blog article

Sep 16, 2019

It has been reported that both ITV and Channel 4 have been arguing for the maximum number of ads per hour limit to be lifted. Historically, the major UK broadcasters have operated at seven minutes per hour, rising to eight in primetime. Smaller broadcasters have been known to run to nine minutes, wh...

whitepaper

Sep 16, 2019

Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale qu...

whitepaper

Sep 16, 2019

Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale q...

video

Sep 16, 2019

The Association of Practitioners in Advertising (APA),  jointly with the Marketing Society of Kenya (MSK), Kenya Audience Research Foundation (KARF), and International School of Advertising (ISA), have entered into partnership with Strathmore Business School (SBS) to create a platform for vario...

blog article

Sep 16, 2019

Crypto-derivatives trading platform BitMEX published misleading advertising in a leading UK newspaper with a graph showing exaggerated returns from investing in Bitcoin. Consumer watchdog the Advertising Standards Authority (ASA) ordered the exchange not to publish the ad again and to make sure futu...

blog article

Sep 16, 2019

Rising online advertising costs are giving ecommerce sites more opportunity to turn to bricks-and-mortar investments to sell their brand according to a study by Coresight Research. Data from commercial real estate firm Jones Lang LaSalle Research (JLL Research) in 2018 digital natives said they plan...

infographic

Sep 15, 2019

For most people, hearing Instagram mentioned brings to mind swan-shaped pool floats, young ladies practicing their duck face selfies, post-workout arms shining in gym mirrors, or beautiful, highly edited landscape photos. If you’re a marketer and that’s where your mind goes, we need to w...

blog article

Sep 15, 2019

When it comes to boosting email engagement, the majority of B2B marketers will likely analyze their email metrics to see where they can improve. Analytics is a cornerstone of B2B email marketing and a factor that cannot be replaced or ignored. However, did you know that you can leverage a different ...

blog article

Sep 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the...

video

Sep 13, 2019

This video was originally published on February 04, 2017. Grandesign is a boutique out-of-home advertising company that has blossomed into a $47 million-per-year business.

blog article

Sep 13, 2019

U.S. authorities investigating Alphabet Inc’s (GOOGL.O) Google for anticompetitive behavior have recently begun probing the company’s $116 billion-a-year advertising business. Attorneys general for 50 U.S. states and territories along with the U.S. Department of Justice appear to be acti...

video

Sep 12, 2019

Nativechild is a natural hair & bodycare brand, created for the under served needs of women of color. Sonto (owner of Native Child) is passionate about both Hair & Health. She develops & locally manufactures a natural-based hair care system specifically formulated for the needs of Afro, ...

blog article

Sep 12, 2019

Global marketers are set to ramp up their investment in digital advertising next year, despite ongoing concerns about effective measurement of campaigns. Roughly 84 per cent of marketers plan to increase their investment in online video ads, while 70 per cent will ramp up spend on social media netwo...

whitepaper

Sep 12, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

video

Sep 12, 2019

Bigtincan is the industry's leading Sales Enablement Automation platform, empowering Sales teams to win more and be more productive every day, while providing Marketing the ability to establish ROI on content creation efforts.

blog article

Sep 11, 2019

In the final part of this exclusive two-part series with AdColony,  ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Talk to someone in th...

blog article

Sep 11, 2019

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory frontage was all a dealership needed to guarantee a lot of foot traffic. While this was the norm 20 years ago, times have changed. A lot. ...

whitepaper

Sep 11, 2019

Get the information you need to understand your current CMS options: A simple, concise explanation of what a headless CMS is How being “headless” makes a CMS agile and built for scale An easy-to-use checklist of key criteria to help determine if headless isright for you How to evaluate the sea of h...

blog article

Sep 11, 2019

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming wor...

whitepaper

Sep 11, 2019

Attendease is a great fit for event profs with a portfolio of events, corporate event teams looking for time and resource optimization and enterprises with multiple business units and decentralized event teams. By using the automation features from the platform, you and your team can save time to f...

whitepaper

Sep 11, 2019

Attendease is a great fit for event profs with a portfolio of events, corporate event teams looking for time and resource optimization and enterprises with multiple business units and decentralized event teams. By using the automation features from the platform, you and your team can save time to fo...

blog article

Sep 10, 2019

Sales forecasting is the map of estimated sales performance, revenue, and expenses that guide a sales organization in their planning processes. Having an accurate sales forecast is crucial to driving revenue, growth, and profitability. The most successful companies are consistently looking for ways ...

blog article

Sep 10, 2019

Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through the funnel? Workflows, of cour...

video

Sep 10, 2019

Dory used to shy away from advertising her business on social media as she didn’t have the expertise to implement the proper strategies. Through BreezeMaxWeb, she was able to trust our social media experts to take care of the social media ads for her! She joined us over a year ago and has seen...

blog article

Sep 10, 2019

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations. PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years,...

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

blog article

Sep 10, 2019

The Australian Association of National Advertisers  has opened up its advertising industry code of ethics for full review and industry consultation. AANA CEO, John Broome said the association had evolved the definition of advertising in keeping with technological and other advances. These have ...

blog article

Sep 10, 2019

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants an...

video

Sep 09, 2019

Digital advertising is a BIG part of many business' digital marketing strategies. But what is it? Simply put, it's an online advertising strategy fueled by data that can reach consumers wherever they are in the buying funnel. Digital advertising gets your ads served to the right people, and ...

video

Sep 09, 2019

This video was originally published on May 09, 2014. Columnist David Lazarus answers your consumer questions in this one-minute video.

video

Sep 06, 2019

This video was originally published on March 27, 2017. Google says it is performing an "extensive review" of its advertisement policies after a British newspaper investigation found ordinary ads appeared alongside.

video

Sep 06, 2019

SteelHouse, an adtech software company, using IBM Cloud, serves digital ads in less than 100 milliseconds for their agency and marketing clients. The exceptional speed is achieved using IBM Cloud Kubernetes Service to manage the 40 microservice clusters, by using Istio service mesh to log and route ...

blog article

Sep 06, 2019

One of the biggest challenges with using social media for recruitment and enrollment growth in higher education has always been the ability for institutions to find ways to measure the return on investment of all of their digital engagement activities. There are plenty of examples of how social medi...

blog article

Sep 05, 2019

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to fix your approach. If you&r...

blog article

Sep 04, 2019

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app adverti...

blog article

Sep 04, 2019

You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over the past few years. Programmatic marketing and platforms such as Facebook and Google have upended a model long practiced by traditional advertising agencies, in which long-term contract...

blog article

Sep 03, 2019

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. With...

blog article

Sep 03, 2019

Retail giant Amazon is developing clean room data technology that could improve measurement and data for ad campaigns to help its advertisers better understand the impact of their spend on consumer behavior. The technology will help shine more light on previously undisclosed advertising performance ...

blog article

Sep 03, 2019

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report. CEO, IAB Australia, Gai Le Roy, said in a statement it...

blog article

Sep 02, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. With Google’s dominance of the...

blog article

Aug 30, 2019

Internet is considered as a boon, and in this context, advertising is playing a decisive role to foster the business of any small or large business owners. Free internet advertising with internet marketers is the best form of advertising for promoting your products and services through free classifi...

blog article

Aug 29, 2019

Twitter is a platform known to bring ease in the life of its users. Nowadays, users desire to have their own unique space where they can be themselves, be heard and influence others. People use Twitter for a variety of services, some use it to share their thoughts on some trending events whereas som...

blog article

Aug 29, 2019

Not a week has gone by over the past 10 years when I’ve not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital?”When I would describe many of the new TV ad technologies emerging from TV ad analytic systems and audience-based planners t...

video

Aug 29, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. Now Oracle Marketing Automation users are able to align their messaging and targeting thro...

blog article

Aug 28, 2019

Twitter this week declared that it will no longer approve advertising from state-based news services. Those accounts will still be capable of using the website, but not the ads. The alteration follows after Xinhua (China’s state-supported media outlet) sponsored ads assaulting protestors in Ho...

blog article

Aug 28, 2019

Pareto covers all of your Google and Facebook advertisement needs. Specifically, its Quantic software uses advanced artificial intelligence and more than 250 different algorithms to manage ads. The technology can also audit account history where it identifies issues. For optimization, the bot integr...

blog article

Aug 28, 2019

Let’s be honest, online advertising can feel incredibly intimidating for beginners. After all, there are so many different options and courses of action to choose from. Without the proper knowledge, it’s easy to feel overwhelmed and then abandon ship on your advertisement. How can you en...

blog article

Aug 27, 2019

Digital Turbine (APPS) is changing the way mobile app developers market their apps. In a world with millions of apps, it has become difficult for developers to gain the awareness they once could with a marketing campaign. Furthermore, as more apps are developed and marketed end-users become numb to ...

blog article

Aug 27, 2019

Facebook is taking steps to listen to concerns about data protection with the introduction of a new feature. Disconnect allows users to separate their browsing histories outside Facebook from the social media network. The tool stops businesses sharing data with Facebook that they collected through c...

video

Aug 26, 2019

An expert on Programmatic Advertising, Click Here Digital's Jacob Guitreau describes the benefits of programmatic advertising for your business. Your customers spend time on TV, apps, websites; with programmatic advertising, you can reach your customers on all of these channels, at the same time...

blog article

Aug 26, 2019

In 2011, the idea for a new photo sharing and messaging app was born in a dorm room at Stanford University. The concept was simple: Create something that made it easier for people to communicate, in the founders's words, “with the full range of human emotion not just what appears to be pre...

blog article

Aug 26, 2019

While some believe the point is exaggerated, it’s hard to argue against the idea in some basic form that increasingly, companies view their customers as valuable data sources. That data is to be harvested in lieu of, or in addition to, payment for products and services. This thought is made mo...

video

Aug 25, 2019

The owner of several billboards under fire this week for ads that feature Maxime Bernier’s face and “Say No to Mass Immigration” says they will be removing the ads. Faiza Amin has more on who was behind the billboards in the first place.

blog article

Aug 25, 2019

One of the things management at Activision Blizzard (NASDAQ:ATVI) has touted about its ability to grow revenue is its massive user base. More than 300 million people play its games every month, and players have consistently spent about 50 minutes per day in its games over the last few years. This is...

video

Aug 22, 2019

PSA: If you're not tracking conversions, you're missing out on a serious growth opportunity for your business. AdHawk is the easiest way to manage your digital advertising (Google Ads, Facebook Ads, Instagram Ads, etc).

infographic

Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality bra...

blog article

Aug 22, 2019

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public and stay around in one form or another for generations. These mascots have stood the test of time and are particularly endearing to millen...

video

Aug 21, 2019

Industry leaders and employers are invited to meet the graduating class of Advertising and Public Relations majors at Temple University's Klein College of Media and Communication as they make their début in the spotlight. The Senior Showcase is a special, one-night-only chance to discover...

blog article

Aug 21, 2019

YouTube, the California-based video sharing platform, is currently the world’s second largest search engine and most visited website after Google, besides being ranked the second most popular social media application with over 1.9 billion users. Facts suggest that the brand is also the world&r...

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

blog article

Aug 21, 2019

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Instagram for advertising. He says that this article is for business owners who are searching for effective ways to use Instagram for their business promotions. He further says...

video

Aug 21, 2019

Our roots began in translation but what we do today goes well beyond – from content creation to linguistics, to artificial intelligence (AI). We create global relevance, driven by humanity and amplified by technology. Connecting our customers with their communities and driving brand awareness....

whitepaper

Aug 21, 2019

Your localization partner is going to do a deep-dive into your business—so start by diving deep into theirs. Are they an industry-leader with 20 years of experience or a relative newcomer? Will they speak Samoan, Uzbek, or Swahili (and all your customers’ languages)? Can they deliver on-...

whitepaper

Aug 21, 2019

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as v...

whitepaper

Aug 21, 2019

The global wellness economy is now a $4.2 trillion market, according to the Global Wellness Institute, with personal care, beauty and aging making up a quarter of this. Never before has social influence been so instrumental in an industry’s growth, with millennials and influencers the driving force ...

whitepaper

Aug 21, 2019

This is an industry where the overall growth of online only businesses is, in the UK, exceeding the growth rates of multichannel retailers. In tandem, from the Health & Beauty customers perspective; online content, services, and purchases all now form a central part of their buying experience. In or...

video

Aug 20, 2019

Learn three simple steps to create compelling Google Search ads that drive more qualified clicks Welcome to Google Ads YouTube channel.

video

Aug 20, 2019

The more we learn to reflect critically on the role of automation in our society and economy, the more we will be prepared to shape the future around the strengths of what it means to be a part of team human. This session will explain why a mashup of critical thinking, art, coding, emotional intelli...

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in t...

blog article

Aug 20, 2019

In June, Google began implementing a new policy that required companies running ads with abortion-related keywords to explicitly state whether or not they provide abortion services and then added a disclosure directly on the ad to prevent crisis pregnancy centers from deceiving users. But it appears...

blog article

Aug 20, 2019

Over the last couple of decades, the marketing world has seen some major changes. Not too long-ago businesses relied on ink and paper to market their wares. Fast forward a few years and now we have a whole new system in Google Ads that allows companies to advertise directly to those searching for th...

video

Aug 19, 2019

One of the quickest marketing solution to finding drone work is on Google search engine. People use Google to search for what they require, they have already made the decision to search for your services if you are on the top 4 positions - you will continue to generate new leads.

blog article

Aug 19, 2019

As the United States gears up for another presidential election, aware of the role online disinformation played in 2016, the business of publishing false or extremist content online remains a lucrative one. At least $235 million in revenue is generated annually from ads running on extremist and disi...

blog article

Aug 19, 2019

The market report, titled ‘Global Advertising Market Research Report 2019 – By Manufacturers, Product Type, Applications, Region and Forecast to 2025′, recently added to the market research repository of MarketDesk. Us, details in-depth past and present analytical and statistical d...

blog article

Aug 18, 2019

Back in May, Google added new recommendations to its optimization score on Google Search Ads to make the score more useful to advertisers. The optimization score ranging from 0-100% is “an estimate of how well your Google Ads account is set to perform” and increases depending on the reco...

blog article

Aug 18, 2019

If you have something to say, say it. If you have nothing to say, use showmanship. That’s the philosophy that some live by in the advertising business. With many consumer products it’s hard to find a USP. One soap powder is much like another, so to stand out you have to resort to a bit o...

video

Aug 16, 2019

In this video, Aman Jain, an Alumnus of Advertising Media Management & Marketing Management, shares his experiences of studying and working at Humber.

blog article

Aug 16, 2019

The Russian Federal Antimonopoly Service (FAS) has found that Google LLC violated the Law on Advertising by distributing financial services ads for Ali Trade via Google AdWords.According to the investigation into a complaint against Ali Trade’s ads, when googling “profitable investments&...

whitepaper

Aug 16, 2019

IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. According to IDC's analysis, AEM Sites enables organizations to realize on a...

video

Aug 15, 2019

Taking the stress out of moving home. Apple News, Atlantic, BBC, BFM, Bild, Bloomberg, Business Insider, Clarin, CNN, the cookie used and adjust your cookie setting please click on Read More.

video

Aug 14, 2019

This is a video explainer of the difference between Content Marketing, Branded Content and Native Advertising - with examples to help put it all into context.Accompanying video that tried to separate signal from noise on the different approaches of content in the business.

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals...

infographic

Aug 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of y...

whitepaper

Aug 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who ...

blog article

Aug 13, 2019

New companies tend to cultivate similarly. Build a winning team and culture. Plan and establish your vision of success but maintain flexibility. Structure an advisory board or shadow cabinet full of successful professionals, both inside and outside your industry. Stay lean and nimble, but hungry. Th...

blog article

Aug 13, 2019

In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many more viewers checked out and went on to the next one. It’s nothing personal that’s just how most 21st-century digital consumers process information. The...

blog article

Aug 12, 2019

Google announced they would begin advertising in their Discover feeds back in May, and now the ‘feature’ is seeing a wide rollout. Ever since Google announced they would begin shoving ads in users’ Discover Feeds alongside news and other useful personalised information a few months...

blog article

Aug 10, 2019

For as long as we can remember, brands have led the conversation. Brands talked and we listened but now consumers are in control and brands are struggling to get their customers’ attention.Ad Blockers are on the rise and consumers are on a quest for an ad-free life with 75% of consumers findin...

blog article

Aug 09, 2019

LinkedIn advertising is not just a fad. It’s rapidly gaining ground as a critical element of the digital advertising mix and for good reason.There’s plenty of informal marketing channels out there such as email, Facebook, Twitter, and SnapChat. But these platforms are tailored more for o...

video

Aug 08, 2019

We have an in-depth guide on digital marketing for distributors and suppliers on our training platform. Check it out here: https://bit.ly/33mkGZ4 As a distributor or supplier, you should always be looking for new ways to boost your brand awareness and attract the attention of potential new manufactu...

whitepaper

Aug 08, 2019

The world of commerce is changing radically Ecommerce is no longer simply a battle for the shopping cart. It’s a drive to win the hearts and minds of customers – because when you win there, you create customers for life. And lifelong, loyal customers are the Holy Grail for any brand that wants to su...

whitepaper

Aug 08, 2019

As consumers, we all know a great experience when we have one. We also know a bad one. We know how that makes us think, feel, and act at the time — and influences us the next time around. That’s how smart brands are building lifelong customer loyalty — they go beyond a marketplace and create memorab...

whitepaper

Aug 08, 2019

This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia. The playing field has narrowed for many commerce players. There’s not enough margin to...

blog article

Aug 07, 2019

I have worked with many clients on YouTube campaigns and understand the time and effort it takes to create an effective video ad. We work hard to create custom videos that speak to different audiences depending on where they might be in the buyer funnel or maybe beyond. Yes we use these videos to ru...

video

Aug 06, 2019

On August 4, WeChat quietly added one more function allowing brands to connect Moment Ads with e-commerce function, according to Chinese tech media Ebrun. This is significant because, in the past, luxury brands have been using WeChat Moments (similar to Facebook’s newsfeed) Ads for event regis...

blog article

Aug 06, 2019

On August 4, WeChat quietly added one more function allowing brands to connect Moment Ads with e-commerce function, according to Chinese tech media Ebrun. This is significant because, in the past, luxury brands have been using WeChat Moments (similar to Facebook’s newsfeed) Ads for event regis...

blog article

Aug 06, 2019

The ERP Software for Advertising Agencies market' research added by Market Study Report, LLC, is essentially an exhaustive review of present and future trends of this business sphere. The report also collates a concise outline of industry share contenders, market share, market size in terms of v...

blog article

Aug 05, 2019

Apple has a certain knack for artistic flair. You can see it in its products and in the way it markets these products. Most of its video ads take you on a visual journey that is both engaging and enticing. That's because Apple puts great care in the content and in the music, which is surprisingl...

blog article

Aug 05, 2019

With an increasingly connected world, consumers get to see ads pretty much wherever they are.However, that doesn’t mean people always pay attention to the ads they see or even which ads they notice most, especially those on mobile devices.It turns out that ads that appeal to a person’s i...

video

Aug 04, 2019

The way businesses spend money on Marketing and Advertising changes as the way their customers consume content changes. The last 10 to 15 years have yielded massive market disruptions while providing new and very effective ways for businesses to better reach their potential customers. In this video,...

video

Aug 02, 2019

Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services whether they’re browsing videos in the YouTube home feed, checking timely offers in the Gmail Promotions tab or swiping through Discover to catc...

video

Aug 02, 2019

For more insights on digital marketing and how it can increase your visibility, subscribe to our YouTube channel.Connect with us for unique digital marketing content and insights: www.digitalconversations.com.au

video

Aug 02, 2019

We recommend these Craigslist alternatives to sell stuff, find a job, or get laid Mashable is your source for the latest in tech, culture, and entertainment. Subscribe to Mashable: http://on.mash.to/subscribe

whitepaper

Aug 02, 2019

Set your campaigns up for success in 8 steps. Define and outline your campaign objective, audience, channels, spend, flight dates, and KPIs.

whitepaper

Aug 02, 2019

House all your pre-launch campaign details, timelines and requirements in one place. Included in this template is a master “pre-launch” checklist, an outline for buy details, target audience, inventory whitelist & blacklists, a UTM builder, conversion tracking templates, creative copy aggregation, s...

video

Aug 01, 2019

In other digital and technology news; will auto-playing videos soon be a thing of the past? A new US bill is hoping to make that a reality. Facebook is updating its ad targeting options, Google Ads Editor has updated with dark mode and more and other bits have happened too, but you'll have to wa...

blog article

Jul 31, 2019

The social media company started testing ad placements in search results last December, and it's now expanding those tests to more marketers, according to a report from Marketing Land. Select retail, auto, and (now) e-commerce marketers can opt to show ads in Facebook search results, as well as ...

blog article

Jul 31, 2019

Advertising needs to overcome its technology hangover. Our industry must rediscover some human understanding and empathy. The advertising industry is on the verge of an existential crisis. Among the public's gripes were the level of bombardment, repetition and volume of advertising messages they...

blog article

Jul 30, 2019

New York City transit once was a bit of an advertising backwater. Now, startups are vying for space in the subway system. When monday.com, a startup offering an online team management platform for businesses was looking to boost brand awareness, it chose an unusual advertising venue the crowded, gri...

blog article

Jul 30, 2019

Advertising through podcasts may be one of the most positive steps you take for your business’ growth and success. A recent study saw two to three times more engagement from ads placed on podcasts over ads heard on the radio. When done correctly, podcast advertising, as a strategy, can do wond...

blog article

Jul 30, 2019

Facebook Watch is the video-on-demand service operated by Facebook. Launched in August 2017 it provides original video content that is produced for the company by partners.In June 2018, Facebook launched six news programs from partners including BuzzFeed, Vox, CNN, and Fox News. In addition to origi...

whitepaper

Jul 30, 2019

federal appeals court brought new life to President Donald Trump's executive orders that could make firing employees and weakening their union representation easier for federal agencies. The three executive orders targeted federal processes that Trump called "unaccountable and wasteful," according t...

blog article

Jul 30, 2019

As connected TV, or CTV, becomes an increasingly attractive market for consumers and advertisers, Amazon is opening ad inventory in third-party Fire TV apps to demand-side platforms (DSPs) The Trade Desk and DataXu TouchPoint.

blog article

Jul 29, 2019

The increased emphasis on money in the promotional industry and greater market competition have resulted in the line between Public Relations and Advertising as product stimulation tools being blurred. Explaining to the layperson why the two are different in terms of approach is difficult because th...

video

Jul 29, 2019

Get a sneak peek into the first ever global virtual summit for Microsoft Advertising partners. From tactical tips on how to optimize your campaigns in 30 minutes to the top four disruptive trends to an executive brief on the brand transformation, this summit has something for everyone within our par...

video

Jul 29, 2019

The Advertising Standards Authority (ASA) is the UK’s advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Ad Codes).

video

Jul 25, 2019

When it comes to engaging your buyers, personalization is crucial. Uberflip helps your marketing team transform the content you already have into personalized experiences for every buyer, sending them on a path to purchase—without relying on IT.

blog article

Jul 25, 2019

Faced with a rising backlash over the spread of disinformation in the aftermath of the 2016 elections, Facebook last year came up with a seemingly straightforward solution: It created an online library of all the advertisements on the social network. Ads would stay in the library for seven years, le...

blog article

Jul 24, 2019

Amazon is quietly asking top brands to participate in its early tests of music ads, representing the e-commerce giant's first steps toward offering paid product placements within its Alexa voice-activated ecosystem. In a pitch deck obtained by Ad Age, Amazon offers an exclusive opportunity to tr...

whitepaper

Jul 24, 2019

Sustaining your growth is a challenge for every midmarket business – you need to win new customers and become their go-to supplier, often in completely new locations. All at a time when it’s easier than ever for customers to compare prices online and change shopping habits at the drop of a hat. Many...

blog article

Jul 24, 2019

Internet giants like Facebook, Google and Amazon have disrupted markets and culture in a lucrative rise to power that have regulators launching probes, imposing fines and even threatening to break the companies up.Government regulators are scrambling to collar the online giants, often having to upda...

blog article

Jul 23, 2019

Despite reports of declining time spent on Facebook , it looks like the social media company is making the most of the time its users still spend on the platform. Engagement metrics increased across the board in the first six months of the year, according to data from Facebook's own Audience Ins...

whitepaper

Jul 23, 2019

80 stores, millions of customers, one website. COURTS Asia Limited is Southeast Asia’s leading electrical, IT, and furniture retailer. Their 80 physical stores span 1.6 million square feet of retail space, where shoppers can browse fridges, sofas, and flat screen televisions. Headquartered in Singap...

whitepaper

Jul 23, 2019

An empowering online shopping experience. The key to Adore’s online success has been their ability to create a highly personalised customer experience. When Morris initially launched the website to sell beauty products online she went to extremes to make customers enjoy the experience, wrapping each...

whitepaper

Jul 23, 2019

An advanced eCommerce experience should feel good. It should be fun. It should be secure. It should make you want to come back over and over again. In other words, it should be irresistible. To achieve this, you’ll need a flexible eCommerce platform that offers just the right features for each stage...

whitepaper

Jul 23, 2019

A growing number of B2C companies are getting into B2B eCommerce. In the U.S., online B2B sales are more than double online retail sales, and B2C companies want a piece of it. So they’re adding wholesale storefronts to diversify and grow their sales, and even creating custom product lines for corpor...

whitepaper

Jul 23, 2019

You want to make your customers happy, but you have a sneaking suspicion you could be doing better. Maybe you have a lot of mobile visitors but not a lot of conversions. Perhaps sales are flat, or you’re seeing less customer churn. On the other hand, you may be growing steadily, but want to go faste...

blog article

Jul 23, 2019

There isn’t anything particularly new in breaking the fourth wall either within culture or advertising, which so slavishly tries to follow it and, on some occasions, is bombastic enough to think it creates it. 20 century cinema stars such as Oliver Hardy and Charlie Chaplin used the technique ...

blog article

Jul 22, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.

blog article

Jul 22, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that ...

video

Jul 19, 2019

How to use Google Ads Keyword Planner .These are 8 easy steps to use Google Ads Keyword Planner to Find the Right Keyword.Create an Account for free! Just enter you gmail ID.

blog article

Jul 18, 2019

Is it just me, or does anyone else want to tell The Guardian a thing or two this morning? It has a huge scare story that internet advertising is slowing down and being replaced by cinema as the fastest-growing medium. It cites privacy and brand safety scares as the leading causes of the channel losi...

blog article

Jul 18, 2019

Ticket touting has become a serious problem with ticketing companies online. Viagogo are often at the centre of that controversy and with the Competitions and Markets Authority (CMA) going after them again, Google have dropped their advertising slots with the ticket sellers.On Wednesday Google said ...

blog article

Jul 18, 2019

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you might not expect from a top executive at one of the world’s largest buyers of media. I heard Rishad, one of our industry’s smartes...

blog article

Jul 18, 2019

We often choose to lie anyway. The things we lie about to one another can be hurtful, harmful, and even life-altering. When we’re caught, it’s embarrassing, and we wish we’d just told the truth instead. Phony statistics. Photo shopped bodies. Hidden ingredients. All types of advert...

blog article

Jul 18, 2019

Not just on the TV. You hear them on the radio, scroll past their banner ads, see their cheesy billboards, and, once, you even saw a guy spinning a sign for them on the side of the street.Their advertisements are everywhere, but does that mean they’re effective?With all of the advertising medi...

infographic

Jul 17, 2019

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer mar...

blog article

Jul 16, 2019

In the age of content creators and influencers, advertisers have had to adapt to fit the open-source nature of the internet, leading to some major growing pains. With an estimated 163 zettabytes of online content expected to be available by the year 2025 and smartphone adoption in the U.S. expected ...

blog article

Jul 16, 2019

Out of all the words and phrases used to describe the game of professional baseball, tradition might just be one of the heavy hitters.Baseball has been a sport enriched in tradition, from the unwritten rules to the very uniforms worn by those who play the game. The uniforms themselves have often bee...

blog article

Jul 16, 2019

The city’s asserted goal is to protect its citizens from the offensive sight and sound of advertisements not their content while they are traveling through the city by car,” Chief U.S. Circuit Judge Robert Katzmann wrote for a three-judge panel. “That interest is clearly substantia...

blog article

Jul 16, 2019

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.There’s nothing wrong with purpose in the abstract...

blog article

Jul 16, 2019

The crowded field of Democratic presidential hopefuls spent heavily on digital advertising, investing early in ads that can bring more name recognition and help raise money, according to disclosures filed late on Monday. Spending decisions for a presidential campaign can be critical early in the pro...

video

Jul 15, 2019

Everyone’s got that one thing they were born to do. Find Your Force in the RAF and apply today: http://bit.ly/2XCOhhG

blog article

Jul 15, 2019

Investors are giddy about Amazon.com Inc.’s fast-growing pool of advertising sales, which largely come from merchandise sellers buying commercial messages to make their goods more prominent on Amazon’s website.Calling this “advertising” is true, but also a misnomer that leads...

blog article

Jul 15, 2019

Speaking on CNBC recently, the chairman/senior executive of IAC, and former longtime TV and movie studio executive, said: "All of broadcasting is endangered because of what’s happening with streaming and other services. The only people who are watching commercials are people who can&rsquo...

blog article

Jul 15, 2019

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising...

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every chann...

infographic

Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investmen...

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent data that can show you where the account is in th...

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecti...

blog article

Jul 12, 2019

Throughout the history of advertising, the industry has become increasingly competitive as ad agencies and media continue to evolve. Today, it’s nearly impossible to make your advertisement stand out. For advertisers, it’s becoming increasingly difficult to stand out because the volume o...

blog article

Jul 11, 2019

Facebook launched a transparency tool this week that will give people a little more information about how its targeted ads work (good!). Now you can see more details about why you’re seeing an ad in your feed, how it is linked to an ad agency or data broker, and how to opt out of interest-base...

blog article

Jul 11, 2019

The extremely popular audio streaming platform is first overall in terms of the amount of time that users are spending listening to ad-supported digital audio, according to Edison Research’s Share of the Ear Study. In regards to market share, it has 36.8 million monthly users, making it the th...

blog article

Jul 11, 2019

Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it.Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and ...

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention, and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust’s leadership in the strategic direction of the ...

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust’s leadership in the strategic direction of the c...

blog article

Jul 09, 2019

The Betting and Licensing Board has petitioned the court to revive a suit that led to the quashing of regulations that banned advertising outdoors and on social media.The board   the industry regulator   says the court decision that declared the regulations null and void was made...

video

Jul 09, 2019

Are you wishing to advertise your business through new mediums? Prime Perspectives are here to help. We'll produce and script your new video commercial then release it online to attract your desired outcome.

blog article

Jul 09, 2019

The term "automation" brings to mind an image of robots in factories building cars or packing boxes while previously employed human workers sit sadly outside the factory wondering what just happened. But automation is affecting far more than just factory workers. Industries are being chang...

blog article

Jul 09, 2019

The term social media marketing consists of two combined words: social media and marketing. Marketing is a collective name for the activities that ensure that a certain product or brand gains greater brand awareness. Advertising can be made through various channels and if done properly it will incre...

blog article

Jul 09, 2019

As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. “Internet ad spend grew 12 per cent in 2018, but a softening of the ad market against a turbulent economic backdrop leads us to expect aro...

video

Jul 08, 2019

There’s an online scam targeting the tech savvy people who think they know better than to fall for it.

video

Jul 08, 2019

New love, new life, a new perspective on romance. The new chapter of Prada 365 evolves and explores the spirit of the Fall/Winter 2019 Prada men’s and women’s collections, capturing them here hand-in-hand to underscore the identity of the season. Each inspired by the ideas and ideals of ...

blog article

Jul 08, 2019

People heard the sound of the flute being played, became intrigued, flocked over, and exchanged whatever they had in their pockets for the candy. That flute player successfully grabbed the attention of strangers and was ultimately able to provide them with something they didn’t even know they ...

blog article

Jul 08, 2019

L&T Metro Rail, the owner and operator of Hyderabad Metro rail network, had awarded the Advertising rights contract of the network stations to Hyderabad based OOH specialist advertising company Gogineni group.Gogineni group bagged the rights for advertising on the Staircases, Lifts of all the 48...

blog article

Jul 08, 2019

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its search engine to stop this practice, yet the digital...

video

Jul 08, 2019

In part six of a nine-part video series, CEP Senior Adviser Dr. Hany Farid, a professor at the University of California at Berkeley, asserts that the current business model for tech companies, free services in exchange for personal data, has created an Internet “wild west.”

video

Jul 08, 2019

What if the biggest advertising game-changer for your company was already here and you didn't know about it? Social media has transformed the face of advertising as we know it. And the latest social media trends are going to completely change how you advertise your business and brand.

blog article

Jul 08, 2019

Facebook ads can have a tremendously-positive impact on your small business. From increasing brand awareness and the number of subscribers to your email list, to generating website traffic, to driving conversions and sales, Facebook ads are an incredibly powerful online marketing tool. It’s al...

blog article

Jul 08, 2019

Branding is one of the most important elements of business in any industry, especially in the entertainment industry. Your brand can be carried from one venture to the next. This determines your value, or worth to your fans, clients, and competitors. Going hand in hand with your reputation, it is ve...

blog article

Jul 08, 2019

While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their...

blog article

Jul 08, 2019

Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. In September 2018, Facebook introduced ThruPlay ad opt...

whitepaper

Jul 08, 2019

Cybersecurity is a board-level concern that can overwhelm even the most tech-savvy directors. Read this whitepaper to learn what you are up against and how to mitigate the risks of #cyberthreats.

video

Jul 08, 2019

At SiriusDecisions, we’ve created a b-to-b fundamentals course to help you build a strong foundation of knowledge and develop meaningful, ongoing relationships with customers.

whitepaper

Jul 08, 2019

There are 4 crucial requirements that a modern governance platform must deliver to support an entirely new level of effectiveness in the boardroom. Find out what they are, download the eBook.

whitepaper

Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book ...

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business mode...

infographic

Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sal...

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, th...

blog article

Jul 05, 2019

If you’re a mobile developer, and you’re currently on the fence over whether to integrate in-app advertising into your latest app, App Annie has some interesting data for you.In its predictions for 2019, App Annie suggested that 60 percent more apps will leverage in-app advertising over ...

video

Jul 05, 2019

Global Advertisers has escalated to be a leading Outdoor Media Advertising Company in India. We, a 22 years young company have created an indisputable niche for ourselves by being a complete outdoor media solution for Indian and Multinational brands. Global Advertisers as a brand is calibrated to wi...

blog article

Jul 05, 2019

Outdoor advertising presents advertisers with a ton of options for creative campaigns. The effect and outcome of outdoor ads are heavily reliant on the location and surroundings of the outdoor advertisements that are part of your campaign. People spend much of their time outside their homes engaged ...

blog article

Jul 05, 2019

With the digital video advertising landscape growing in both market share and complexity, brands are trying to break new ground, develop new creative, and discover metrics to make it all measurable. According to the IAB, there was $1.4 billion spent on video advertising in 2018 in Australia, with vi...

video

Jul 05, 2019

A false advertising claim alleges deceptive practices that misrepresent a product or service. Advertisements containing false information or those that mislead consumers might result in false advertising claims or fraud. These claims might apply to images and headlines used in ads, along with disclo...

video

Jul 04, 2019

Online Advertising: by Geoffrey (Jeff) Gakuya  Business Online advertising in Kenya has significantly grown in the past few years with part of our long term commitment to real estate professionals to promote networking opportunities, mentorship and professional development programmes, we have e...

blog article

Jul 04, 2019

The first social media platforms sprung up by 1997, just a few years after the world wide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire. Given that a sheer number of users on such social media sites is l...

blog article

Jul 03, 2019

There’s been a lot of speculation over the years about the best time for brands to post on Facebook. It seems like every other day someone new comes out with a study that disproves the last one. First it’s, “The weekends are the best time to post!” Then somebody proclaims, &l...

video

Jul 03, 2019

Real state companies are well known for being day to day in the client's acquisition methods, this helped us a lot as the company we work with had already an idea of how well Facebook ads work and we just had to keep that vision. Well, for this particular industry we used Facebook lead forms tha...

video

Jul 03, 2019

Did you know that you could launch a brand-new virtual wholesaling market in the next 24 hours using Facebook ads for motivated sellers? I'm going to start doing wholesale real estate deals in a new virtual market that I know nothing about using my Facebook ads for motivated sellers’ strat...

blog article

Jul 03, 2019

B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Our B2B advertising trend report highlighted that B2B advertising spend was flat in 2018 when compared to the previous year — but not because advertising is sta...

blog article

Jul 03, 2019

One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?” As you’ll soon see, the only true answer is “It depends.” The truth of the matter is that your costs will vary depending on the month, day, hour, and ...

video

Jul 02, 2019

In a fragmented media landscape and with more creative produced in market every day, differentiation has become even more critical to brand marketers. Whether it be music, celebrity, or movie clip, entertainment content remains a vital ingredient to augment creative and capture consumer attention. T...

video

Jul 02, 2019

In a fragmented media landscape and with more creative produced in market every day, differentiation has become even more critical to brand marketers. Whether it be music, celebrity, or movie clip, entertainment content remains a vital ingredient to augment creative and capture consumer attention. T...

video

Jul 02, 2019

A homeowner didn't realize a well-known home security company wasn't always the company that provided services. Outsourcing security services doesn't have to mean moving to the cloud. the cost of this advanced experience over multiple enterprise customers. the risk of outsourcing securit...

video

Jul 02, 2019

In this video, we are going to be discussing the very popular topic of Shopify profits and profitable Facebook ads. One of the most common complaints about Shopify drop shipping that I hear is how hard it is to create profitable marketing campaigns and have profitable success with Facebook Ads. The ...

video

Jul 02, 2019

TV vs Digital Advertising was presented by Ian Martin of Abacus Agency (June 2019) at MarketingTO. In this video, Ian discusses the current differences between television and digital advertising and what changes we can expect to see in the near future.

blog article

Jul 02, 2019

Marketers can go that proverbial extra mile by picking up interesting promotional handouts like magnets that are a wee bit different than ordinary custom products.  Budget-friendly and popular, magnets enjoy an unbeatable charm and popularity across all audience groups.  Custom magnets wil...

blog article

Jul 02, 2019

When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find themselves weighing the pros and cons of other common platforms such as Bing vs. Google or even Facebook vs. Google. What about Google vs. Yelp advertising, though? Yelp is used by milli...

whitepaper

Jul 02, 2019

If you sell products or services that are exempt from sales tax, your compliance challenges and audit risk can be more complex and burdensome. In the event of a sales tax audit, you must prove that your exempt sales are backed by valid documentation. If not, you'll be assessed audit fines and penalt...

blog article

Jul 01, 2019

By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to make those sales, Facebook has been called “a must to invest in.” Evidence seems to back that up. Last year, over 7 million advertisers spent $55 billion on Facebook to...

blog article

Jul 01, 2019

Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager. The effectiveness your Facebook ad campaigns are depends on which a...

blog article

Jul 01, 2019

A lot of SMBs (small business owners) think of Facebook advertising as something mysterious and spooky, imagining that it generates leads via dark workings understood only by a select cohort of hidden Silicon Valley specialists. Luckily for the SMB, the truth is that Facebook advertising isn’t...

video

Jul 01, 2019

A Strategy that Converts - Multiply ROI, reduce cost, create unparalleled branding for your business. We are advocators of strategy building. Instead of plain, one-tier kind of Facebook advertising, watch this video to understand our approach in Facebook advertising strategy building. Learn how we c...

video

Jul 01, 2019

In today's day and age, relying on only organic social media updates won’t give you the results you want. In this video, CEO Erika Taylor Montgomery shares what she recommends for the best results. Watch her advice here!

video

Jul 01, 2019

Advertising comes with risk. But you can protect yourself against those risks when you understand the laws and the rules of the game you are playing (platform you are using.)

blog article

Jul 01, 2019

Do you know why video advertising is getting more popular? Nowadays, most of the brands are mapping videos ads in their marketing strategy. Earlier marketers only rely on the YouTube channel, but now with Facebook, they have another option with a video marketing platform. After YouTube, Facebook has...

blog article

Jun 30, 2019

You’ll have likely heard that content is king in advertising many times over. But it’s because it’s true.  And it’s just as true for clinical trial marketing and advertising. With research showing that to recruit successfully for clinical trials, sponsors need to discard...

video

Jun 29, 2019

Your customers are spending more time online than they spend at work every week!  Are they finding you or the other guy?

blog article

Jun 28, 2019

There is no shortage of “best practices” based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear that there is no “perfect” approach that applies universally. With this in mind, TechTarge...

blog article

Jun 28, 2019

As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understand who they are and what they want. So, what is a M...

infographic

Jun 28, 2019

What do digital advertising campaigns need to blossom into memorable consumer experiences and positive brand outcomes? Just follow the steps below to growing your best video campaign yet! Click the image to enlarge and download the infographic.

blog article

Jun 27, 2019

In April of 2009, we decided to look at running some banner ads on several high-profile, design-related sites. Over the last decade, advertising in our corner of the web has come a long way. There are loads of highly trafficked design sites with excellent content and affordable ad slots. On top of t...

blog article

Jun 26, 2019

Over the past 365 days, 46 titles have continuously stayed in the top 100 U.S. grossing games. Almost all of them have used advertising campaigns consistent with Apptopia’s Advertising Intelligence guidelines.The average price for creating a promotional video is $1,250 (consider placing a bulk...

video

Jun 26, 2019

Top Myths about Banner Advertising. There are too many ad networks, I don't know who to run ads with! Most of the differences between companies comes down to the expertise of the client services team. There are few differences in ad inventory or reach!

video

Jun 26, 2019

Discover how to create Google Ads Dynamic Search Ads and add them to an existing search campaign. Google AdWords Dynamic Search Ads can help you expand your existing campaign with dynamic ad targets and they are simple to set-up. All you need to do is choose to target a Google Ads category, use one ...

infographic

Jun 26, 2019

Today, more than half of all US digital ad spending goes to display, and 85% of that spend is programmatic. Marketers shifting greater percentages of their budget to display are under pressure to prove and improve the impact of that spend on revenue. Winning in display—especially programmatic ...

blog article

Jun 26, 2019

There’s no question that advertising is going increasingly digital and getting more personal every day. Since B2B advertising is dependent on speaking to teams and groups, the challenge is keeping things both personalized and informative to capture customers’ attention. Our report on B2B...

blog article

Jun 25, 2019

Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in separate research by the company. According to the ...

blog article

Jun 25, 2019

Outdoor advertising company Outfront Media has owned the exact location of Calvin Klein's notable billboard since 2015, but the American brand has had the northwest corner of Houston and Lafayette "permed"   that's ad speak for contracted permanent display  for years...

video

Jun 25, 2019

The case is implemented on a high-tech HD screen of the Russ Outdoor stopping pavilion in Moscow. The launch of the video occurs on a signal from the infrared motion sensor, which is triggered when a pedestrian appears. Suddenly, gift bags appear on the background of the Moscow landscape, TOUS brand...

blog article

Jun 25, 2019

From TV and print advertising to celebrity endorsements, social media ads and sponsored social media posts, marketers have a host of different channels at their disposal to reach their target audience. Advertising is only one aspect of how consumers discover new brands, but it’s crucial to get...

blog article

Jun 25, 2019

While video may have killed the radio star, Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal. Not only are they a great way to show off your brand’s personality and connec...

video

Jun 25, 2019

If your audience welcomed your ad with open arms during its first week, then inexplicably started leaving horrible comments a few days later, that’s a key indicator of ad fatigue. Facebook users can hide or block any content they’re sick of seeing, and Facebook takes each incident very s...

video

Jun 25, 2019

If you think you have Facebook Ads covered for your dealership, you may want to give this social media advertising solution a second look. Are you only using syndicated content from the OEM? Do your ads have access to targeted audiences through third-party data? Does your current vendor have the abi...

whitepaper

Jun 25, 2019

Ein Ratgeber für IT Verantwortliche Aktuelle Studien zeigen, dass Unternehmen, die einen kapazitätsorientierten Ansatz verfolgen, deutlich bessere Ergebnisse in Bezug auf IT-Ressourcennutzung und-auslastung aufweisen. Lesen Sie mehr über die Studienergebnisse und sehen Sie, wie Ihre IT-Kollegen in a...

infographic

Jun 24, 2019

The world is rapidly shifting from analog to digital. Needless to say, technology has been shaping the business industry to be more advanced and adaptive with today’s trends. These changes should be taken advantage of to get ahead of competitors. In coming up with business strategies, one impo...

blog article

Jun 24, 2019

Facebook has a huge load of targeting and ad demographic options. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ads targeting parameters. In theory, thanks to Facebook’s billions of users, you can get in front of everybody. But to get the most...

blog article

Jun 24, 2019

In Google Marketing Live event 2019, Google made some announcements for the pay per click advertising agencies and PPC experts across the world. This announcement uncovered massive changes brought to Google Ads. let’s explore the top 6 massive changes announced by Google: The whole new set of ...

blog article

Jun 24, 2019

Do you ever get a suggestion from Facebook to boost a post on your page and wonder about the difference between a sponsored post and a Facebook ad? Turns out there is quite a difference. Although both Facebook ads and sponsored posts are paid ways to deliver your content to your audience, one is a m...

infographic

Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choo...

video

Jun 24, 2019

One of the amazing blessings of getting to work at an agency is we get to see over 50 different companies and the challenges that they face. In today’s video, we’re going to talk about the biggest B2B marketing challenges that we see every day as an agency.

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Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly re...

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically h...

blog article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even ...

blog article

Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thin...

video

Jun 23, 2019

Video Ads on Demand is a London based digital agency, delivering high quality Video Ads to businesses, regardless of location.  We are also community minded, with an ability to create uniquely personal, engaging, heartwarming, short story videos for any occasion. Video is Cost-effective. The pr...

video

Jun 23, 2019

Location-based advertising (LBA), in very simple words, is a BILLBOARD in your mobile. LBA is not new, while travelling we often encounter a board saying Restaurant this way or 5Km away. So with the proliferation of smartphones and GPS, companies are able to contact customers with the right content ...

blog article

Jun 23, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across t...

infographic

Jun 22, 2019

However, you decide to capitalize on Instagram Stories, whether it be using engaging polls, DIY tutorials, or campaign ads, the benefits still remain the same -- reaching a new or your existing audience in a more engaging, memorable way. So what are you waiting for? Go ahead and tell your story! Her...

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Jun 21, 2019

Burger King's CMO Fernando Machado talks about how the advertising industry isn't broken and instead changing in an interview with WFA & The Economist Group at Cannes Lions 2019.

blog article

Jun 21, 2019

In the US, consumers already prefer buying online than in a brick and mortar store. Over half of shoppers say they’d rather purchase with their mouse. And despite the fact that most shopping dollars are still spent in-store, 96% say they’ve bought something over the internet — 80% ...

blog article

Jun 21, 2019

Think about how the average person looks for a service provider when something breaks in their home. They’ll run to their device and Google that particular appliance, part of their home, etc. A huge list pops up of businesses they really know nothing about. As they skim the list one company ca...

blog article

Jun 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand. With Facebook ads, which are not expensive, brands can post content to promote ...

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Jun 21, 2019

What does the future of advertising look like? Marc Pritchard, Chief Brand Officer at P&G & Julia Goldin, CMO at LEGO, at Cannes Lions 2019. Filmed at Wake Up with The Economist.

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Jun 21, 2019

The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data owners...

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Jun 20, 2019

Learn how a clear goal, the right audience and a reasonable budget can help you get results with Microsoft Advertising. Pay-per-click (PPC) advertising has helped many small businesses flourish. Entrepreneurs from many different industries have grown their businesses by using Microsoft Advertising t...

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Jun 20, 2019

Technology is evolving at a rapid pace, giving way to new services and behaviors like cord-cutting and binge watching. Brands and advertisers are aligning themselves with social and political causes. Legacy buying practices based on assumptions are being called into question, and the lines between p...

video

Jun 20, 2019

Are you keeping a close eye on the performance your Facebook ads? If not, you should be—otherwise, you risk wasting money on expensive campaigns that get you little return on your investment. Today on Put a Pin in It, Andrea Tremper shows you how to check your most important numbers and use th...

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Jun 20, 2019

In this Training Tuesday business support masterclass, Adam Callow from Expert Trades takes you through how to boost Facebook Ads.

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Jun 20, 2019

In this video I show you a step by step facebook ad tutorial for finding interests to target on Facebook. Facebook Ad interest targeting is very important, it doesn't matter how good your product is or how good your ad is. If you don't target the right audience on Facebook you won't make...

blog article

Jun 20, 2019

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possib...