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Boosting the Effectiveness of Your Ads with Twitter’s Ad Transparency Tools BOOSTING THE EFFECTIVENESS OF YOUR ADS WITH TWITTER’S AD TRANSPARENCY TOOLS

blog article

May 24, 2019

The pairing of social media and politics is anything but new, but the former has mostly been where people go to stay connected, updated, and entertained. Over the last few years, social media has become increasingly political. Surveys indicate social...

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Why It Pays To Use Electronic Signature WHY IT PAYS TO USE ELECTRONIC SIGNATURE

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May 24, 2019

Every day, all over the world, businesses and individuals are forgoing paper and signing important business and personal documents online. From signing a vendor contract, to signing a home mortgage, and everything in between. This white paper gives a...

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7 Smart Ways to Fuel Business Growth 7 SMART WAYS TO FUEL BUSINESS GROWTH

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May 24, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: • Building trust with customers • Transforming customer experience • Identi...

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Facebook Ads Dynamic Creative For Image Ads Tutorial FACEBOOK ADS DYNAMIC CREATIVE FOR IMAGE ADS TUTORIAL

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May 23, 2019

Check out our Facebook Ads Dynamic Creative for Image Ads tutorial. We cover dynamic creative Facebook Ads and dynamic creative optimization and reporting, so you can learn everything you need to know about creating these types of ads for your Facebo...

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 The Complete Guide to Marketing Work Management THE COMPLETE GUIDE TO MARKETING WORK MANAGEMENT

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May 23, 2019

This guide gives an in-depth view into Marketing Work Management (MWM), a groundbreaking work approach that addresses how marketing and creative teams can be most productive in every phase of the marketing workflow. With this guide, you’ll lead how t...

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 3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

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May 23, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. ...

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7 Secrets for Writing Best Pay Per Click Advertising Headlines 7 SECRETS FOR WRITING BEST PAY PER CLICK ADVERTISING HEADLINES

blog article

May 22, 2019

In the world of Digital Marketing when you are using Pay Per Click Advertising, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the next ad. So how do you get your prospective customers to pay attent...

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For Advertising Success, Awareness Leads the Way FOR ADVERTISING SUCCESS, AWARENESS LEADS THE WAY

blog article

May 22, 2019

An estimated whopping $300B+ digital dollars will be invested in advertising globally in 2019. Top industries that drive this spend are retail, auto, and financial services. There is no dearth of trust in the capability of digital advertising investm...

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GOOGLE ADS FOR LOCAL BUSINESSES TUTORIAL 2019 GOOGLE ADS FOR LOCAL BUSINESSES TUTORIAL 2019

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May 22, 2019

Check out our Google Ads Tutorial for Local Businesses. Our Google AdWords Tutorial for small, local businesses will help you get started with your campaigns so you can start driving leads and phone calls. We cover Google Ads for Service Businesses t...

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How To Write Facebook Ads That ACTUALLY Convert HOW TO WRITE FACEBOOK ADS THAT ACTUALLY CONVERT

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May 22, 2019

Facebook ads: that's the topic of conversation in this video today. But not in the same way as all of the dozens of videos out there that exist. You can find plenty of resources that do the whole 'start to finish' routine. But not many wh...

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The Only Guide You Need on Responsive Search Ads THE ONLY GUIDE YOU NEED ON RESPONSIVE SEARCH ADS

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May 22, 2019

Want to come up with 43,680 variations of ad copies? Ever heard of Google’s Responsive Search Ads? Want to know what it is all about? Have you been working hard day and night to come up with variations for ad copies? Well, you don’t need ...

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You Want Your Facebook Ads to Perform Better, Right? YOU WANT YOUR FACEBOOK ADS TO PERFORM BETTER, RIGHT?

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May 22, 2019

What’s up with Facebook Relevance Ad Scores? Did you even know that Facebook rates your ads? Old Way of Scoring Ads: Rated on a scale of 1 to 10 on relevance to your audience. Low scoring ads can still perform well, but they can be improved for...

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Big Data: Shaping the Future of the Media Advertising Industry BIG DATA: SHAPING THE FUTURE OF THE MEDIA ADVERTISING INDUSTRY

blog article

May 21, 2019

Over the past number of years, there has been an increased focus on data-driven digitalization with big data technologies expected to reach $57 billion by 2020. Its effects can be realized across every industry including the media industry specifical...

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Social Media Advertising Getting Costly? Learn How to Lower Your Costs SOCIAL MEDIA ADVERTISING GETTING COSTLY? LEARN HOW TO LOWER YOUR COSTS

blog article

May 21, 2019

Most businesses are blown away by how easy it is to go through budgets for social media advertising. This could be a nightmare to deal with. Well at least in your case, that shouldn’t be the case. In this article we share four of the best ways ...

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Discover Microsoft Advertising for agencies and SMBs DISCOVER MICROSOFT ADVERTISING FOR AGENCIES AND SMBS

blog article

May 21, 2019

At Microsoft Advertising, we believe in empowering every marketer on the planet to achieve more and we realise that our success depends on the success of our partners. In light of the recent transition of Bing Ads into the wider Microsoft Advertising...

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52 In-App Advertising Statistics You Should Know 52 IN-APP ADVERTISING STATISTICS YOU SHOULD KNOW

blog article

May 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Total time spent on mobile devices per day: 215 minutes, or three hours and...

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How to Boost Event Attendance with Facebook Ads HOW TO BOOST EVENT ATTENDANCE WITH FACEBOOK ADS

blog article

May 21, 2019

Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bri...

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High Resolution P2.5 poster for Advertising HIGH RESOLUTION P2.5 POSTER FOR ADVERTISING

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May 21, 2019

The poster can be widely used in shopping malls, airports, hotels, restaurants, banks and various rental activities. If you are looking for such a product, our P2.5 poster screen will be a good choice.

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Beyond the screen: how immersive experiences will change gaming BEYOND THE SCREEN: HOW IMMERSIVE EXPERIENCES WILL CHANGE GAMING

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segm...

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Long Tail Keywords For Google Ads and SEO LONG TAIL KEYWORDS FOR GOOGLE ADS AND SEO

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May 20, 2019

If you are looking for a Long Tail Keywords tutorial, including Long Tail Keyword Tools, Examples, and Ideas for Google Ads, this is the perfect video for you. We start by going over exactly what Long-Tail Keywords are and how you can find them with ...

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Programmatic Media 101 PROGRAMMATIC MEDIA 101

blog article

May 20, 2019

In a supersaturated ad marketplace, it is now more important than ever for advertisers to make sure that they’re reaching the correct people. This is where Programmatic Media Buying comes into play. Formerly an obscure buzz word used by large d...

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Snapchat 2019: Why simplicity is the way forward for the social media platform SNAPCHAT 2019: WHY SIMPLICITY IS THE WAY FORWARD FOR THE SOCIAL MEDIA PLATFORM

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media p...

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HOW TO EFFECTIVELY USE FACEBOOK ADS IN 2019 HOW TO EFFECTIVELY USE FACEBOOK ADS IN 2019

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May 20, 2019

In this video, Mr. Dominic from Djemtech Systems Revealed the 3 must have and must do when running a facebook ads campaign for your business or for your clients as well. Check out the video and see what it takes to effectively use facebook ads in 201...

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How To Create Instagram Video Ads HOW TO CREATE INSTAGRAM VIDEO ADS

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May 20, 2019

In this video, I’ll go over how to create Instagram video ads from the creative to Ads Manager, as well as a few examples of ads that I thought were really well done. There are 6 main types of videos that you can consider for your Instagram vid...

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Got Mazoon? Exploring Oman’s first dairy brand GOT MAZOON? EXPLORING OMAN’S FIRST DAIRY BRAND

blog article

May 19, 2019

Mazoon Dairy is Oman’s first vertically integrated dairy company. We collaborated with Mazoon to position the brand as a disruptive challenger to the market, developing a clean, modern identity as well as robust employee engagement initiatives....

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YouTube Advertising in 2019 for Beginners YOUTUBE ADVERTISING IN 2019 FOR BEGINNERS

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May 19, 2019

The infographic starts with some very important data points on why you should advertise on YouTube. The low cost of advertising on YouTube is an attractive proposition for small businesses. According to the report, a typical video ad costs between $0...

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How To Find Competitors’ Facebook Ads? HOW TO FIND COMPETITORS’ FACEBOOK ADS?

blog article

May 18, 2019

Do you want to find a competitor’s Facebook ads? I am sure, you thought about it. In fact, when we are doing marketing advertising strategy for Facebook products, the most important thing is to evaluate competitors’ ads. Although it takes...

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Beyond Advertising BEYOND ADVERTISING

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May 17, 2019

According to the Interactive Advertising Bureau, U.S. digital ad revenue grew by more than 20% last year, to $72.5 billion. Facebook and Google together accounted for the vast majority of that growth. In response, publishers have layered more adverti...

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Ads vs. information in the age of consumer cynicism ADS VS. INFORMATION IN THE AGE OF CONSUMER CYNICISM

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May 17, 2019

From fake news scandals to the rising Gen Z, the digital consumer has never been more canny – or more sceptical. 42% of consumers now distrust brands, with 37% trusting them less than they used to. In fact, research from Accenture indicates tha...

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5 Things You Need to Know About Discovery Ads 5 THINGS YOU NEED TO KNOW ABOUT DISCOVERY ADS

blog article

May 17, 2019

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads I...

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Your First Google Ads Campaign: Everything You Should Know YOUR FIRST GOOGLE ADS CAMPAIGN: EVERYTHING YOU SHOULD KNOW

blog article

May 17, 2019

Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can p...

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How to Advertise on Facebook: The Ultimate 2019 Guide to Facebook Ads HOW TO ADVERTISE ON FACEBOOK: THE ULTIMATE 2019 GUIDE TO FACEBOOK ADS

blog article

May 16, 2019

Facebook advertising is one of the best ways in which you can advertise your business online, and that’s exactly why we created this 2019 guide to Facebook ads. Why advertise on Facebook? How to create a successful Facebook advertising campaign...

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Chiropractors Are Getting Burned by These Facebook Ads CHIROPRACTORS ARE GETTING BURNED BY THESE FACEBOOK ADS

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May 16, 2019

It makes you mad. It makes us mad. These new patient special ads on Facebook have run their course and the "leads" are usually not worth the cost. So what do you do on Facebook? We recommend having your patients tell your story.

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Small Business Facebook Ads Explained SMALL BUSINESS FACEBOOK ADS EXPLAINED

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May 16, 2019

One Direction Marketing explains how small businesses can optimize their Facebook marketing campaigns.

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Types of Advertising Appeals & great examples of Top Brands Using Them TYPES OF ADVERTISING APPEALS & GREAT EXAMPLES OF TOP BRANDS USING THEM

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May 15, 2019

What exactly makes you choose one brand over another?  In this video, we’ll introduce you to various types of advertising appeals, along with examples of how popular brands around the world are using them. What might seem like a simple cho...

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Social Media Advertising For Local Businesses SOCIAL MEDIA ADVERTISING FOR LOCAL BUSINESSES

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May 15, 2019

No consumer likes to get bombarded with consistent sales messages. You need to invest time in building a relationship with your target audience. That involves engaging with them and getting them to know you, like you and trust you. Let me share some ...

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How to Promote Content with Native Ads and Push Notifications HOW TO PROMOTE CONTENT WITH NATIVE ADS AND PUSH NOTIFICATIONS

blog article

May 14, 2019

With almost 2 billion websites flooding the internet, standing out from the competition and attracting more traffic can become a monumental challenge. News outlets, blogs, and other publishing platforms work endlessly to promote their content and ree...

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How to Promote Your Brand: SEO or PPC? HOW TO PROMOTE YOUR BRAND: SEO OR PPC?

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May 14, 2019

Marketers face a common challenge of choosing between different methods of marketing their brand, and there are many different ways to market your brand. However, the two most common ways of getting visibility in the search engines are SEO and PPC. M...

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Facebook Ad Custom Audiences: Everything You Need To Know FACEBOOK AD CUSTOM AUDIENCES: EVERYTHING YOU NEED TO KNOW

blog article

May 14, 2019

We all agree: Facebook Custom Audiences are one of – if not the most –essential tools for successful Facebook advertising campaigns. There’s been a lot of changes to custom audiences since Facebook rolled them out in 2013, that&rsqu...

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Product Placement Smarter Advertising PRODUCT PLACEMENT SMARTER ADVERTISING

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May 14, 2019

Years and years of direct advertising and sales pitches have deterred viewers away from anything labelled as “Ad.” In the skip-Ad era, marketers have come up with non-traditional ways of promoting products and brands. Ways that viewers wi...

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Pinterest Ad Targeting Options: The Comprehensive Guide PINTEREST AD TARGETING OPTIONS: THE COMPREHENSIVE GUIDE

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May 13, 2019

Want to advertise on the platform that averages 250 million users every month? With 1.5 million businesses and 175 billion pins this year, Pinterest is one of the leaders when it comes to inspirational storytelling. Pinterest gives brands and busines...

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Leveraging Instagram Videos To Improve Brand Recognition LEVERAGING INSTAGRAM VIDEOS TO IMPROVE BRAND RECOGNITION

blog article

May 13, 2019

Instagram is one of the giants of the internet world. There are over 800 million active users who share almost 100 million posts every day. This makes it an effective platform to leverage if you want your brand to reach a wide audience. However, shar...

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The Truth About Facebook Advertising and why is Facebook advertising expensive. THE TRUTH ABOUT FACEBOOK ADVERTISING AND WHY IS FACEBOOK ADVERTISING EXPENSIVE.

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May 13, 2019

In This Video We Will Discuss The Truth About Facebook advertising and how to use our facebook advertising tool.

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Master the Basics of Instagram Ads with This Simple Overview MASTER THE BASICS OF INSTAGRAM ADS WITH THIS SIMPLE OVERVIEW

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May 11, 2019

There are now more than 700 million users on Instagram. And if you want the ads for your small business to reach them, you should know what it will cost you. Did you know that Sunday evenings are the most expensive time to buy ads on Instagram?

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Ad Quality: The Other Side of the Fence AD QUALITY: THE OTHER SIDE OF THE FENCE

blog article

May 10, 2019

One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. However, on the flip side there is a...

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LinkedIn Advertising Vs Facebook Advertising LINKEDIN ADVERTISING VS FACEBOOK ADVERTISING

blog article

May 10, 2019

When it comes to social media advertising, Facebook has been a long-established leader in this domain. Until recently, if LinkedIn advertising was to go head-to-head with Facebook advertising it wouldn’t much of a fight! But now it’s time...

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Setting Up Your Ads Manager Account SETTING UP YOUR ADS MANAGER ACCOUNT

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May 09, 2019

Are you looking to grow your business by running targeted ad campaigns on Facebook? Before you make those meaningful connections with potential clients, you’ll need to create an account on Facebook Ads Manager.

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Can Social Media Influencers Work in Traditional Advertising? CAN SOCIAL MEDIA INFLUENCERS WORK IN TRADITIONAL ADVERTISING?

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May 09, 2019

Experts in social media marketing explain how businesses can successfully incorporate social media influencers into traditional advertising and marketing efforts.

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6 Facebook Ad Strategies for Growing Your Restaurant Business 6 FACEBOOK AD STRATEGIES FOR GROWING YOUR RESTAURANT BUSINESS

blog article

May 08, 2019

After pointlessly wiping the empty tables of your restaurant for the third time in a row, you sigh and stare longingly at the pizzeria across the street where hungry foodies queue on the sidewalk for a taste of balsamic onion and soppressata pizza. T...

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Understanding In-App Advertising Fraud UNDERSTANDING IN-APP ADVERTISING FRAUD

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May 08, 2019

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of mobile us...

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Google Is Quietly Testing Product Ads on YouTube GOOGLE IS QUIETLY TESTING PRODUCT ADS ON YOUTUBE

blog article

May 08, 2019

Google appears to be exploring advertising options that can support its direct-to-customer commerce initiatives. The search engine giant is reported to be testing a new feature specifically for YouTube that will display product recommendations and pr...

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Facebook Advertising Fundamentals FACEBOOK ADVERTISING FUNDAMENTALS

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May 08, 2019

Learn the unknown unknown about Facebook advertising from Facebook Blueprint Certified Professional & agency practitioner. Your competitor is probably doing better than you with Facebook advertising because they understand certain things you don&...

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10 Social Media Advertising tips for Content Marketers 10 SOCIAL MEDIA ADVERTISING TIPS FOR CONTENT MARKETERS

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May 08, 2019

“Does content marketing work?” is a question that the following statistics and industry updates will answer. Statista states as of January, 2019, 4.4 billion people were active internet users and 3.5 billion were social media users. China...

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26 Reasons to Advertise on Facebook 26 REASONS TO ADVERTISE ON FACEBOOK

blog article

May 07, 2019

As you’re planning to launch your first social media advertising campaign, you might be considering your choice of platforms. There’s so many to choose from, Instagram, Snapchat, YouTube, and Pinterest—which one should you pick? If ...

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Everything About Facebook Link Ads: Best Practices, Ad Specs & More EVERYTHING ABOUT FACEBOOK LINK ADS: BEST PRACTICES, AD SPECS & MORE

blog article

May 07, 2019

Facebook link ads are a potentially cost-effective option for businesses looking to increase conversions. With nearly 1.5 billion daily users and $13.5 billion in advertising revenue reported in Q3 of 2018, Facebook offers an unparalleled advertising...

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IAB internet advertising revenue report IAB INTERNET ADVERTISING REVENUE REPORT

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May 07, 2019

Commissioned by the IAB and conducted by PricewaterhouseCoopers LLP on an ongoing basis, with results released quarterly, the “IAB internet advertising revenue report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. Thi...

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How to Set Up a Lead Campaign on Google Ads HOW TO SET UP A LEAD CAMPAIGN ON GOOGLE ADS

blog article

May 07, 2019

In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps. Google search ads absorbed as much as 25% of high-commercial-intent desktop clicks and 55% of mobile clicks just from 2015 to 2017. And that tr...

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6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 6 FACEBOOK ADS TOOLS AND STRATEGIES TO BEAT YOUR COMPETITION IN 2019

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May 06, 2019

6 Facebook Ads Tools and Strategies to Beat Your Competition in 2019 Have you found that Facebook ads are just getting more expensive year every year? It's going to be harder for you to compete with your competition? Today, I'm going to share...

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The Beginner’s Guide to Facebook Messenger Ads THE BEGINNER’S GUIDE TO FACEBOOK MESSENGER ADS

blog article

May 06, 2019

With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage th...

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7 Keys To Advertising Effectiveness 7 KEYS TO ADVERTISING EFFECTIVENESS

blog article

May 06, 2019

We have the tendency to make things more complex than necessary in this business. There are a handful of easily understood and relatable advertising facts of life that set the table for marketing success, such as: What you say and how you say it (cre...

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Bing Ads Is Now Microsoft Advertising and Microsoft Audience Network Updates BING ADS IS NOW MICROSOFT ADVERTISING AND MICROSOFT AUDIENCE NETWORK UPDATES

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May 06, 2019

Microsft has announced that Bing Ads will now be known as Microsoft Advertising. They will be putting all of their advertising under one name of Microsoft Advertising, which will include all of their search advertising and display advertising options...

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THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUYER’S GUIDE THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUYER’S GUIDE

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May 02, 2019

The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the ...

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THE AMAZON ADVERTISING FLYWHEEL STRATEGY GUIDE THE AMAZON ADVERTISING FLYWHEEL STRATEGY GUIDE

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May 02, 2019

Advertisers are taking notice and growing their own investments in the platform. eMarketer projects that US advertisers alone spent $7.41 billion in 2018, which is a 122.6 percent increase year over year. That figure would give Amazon a 6.8 percent s...

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What are Google Ad Grants? WHAT ARE GOOGLE AD GRANTS?

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May 02, 2019

The Google Ad Grant program offers $10,000 worth of free advertising to nonprofits The following infographic, courtesy of Elevation, breaks down the basics of what the Google Ad Grant is, how to apply, and how to remain eligible after receiving the g...

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Five untold approaches to innovation FIVE UNTOLD APPROACHES TO INNOVATION

blog article

Apr 30, 2019

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence th...

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GETTING STARTED WITH AMAZON SPONSORED ADS GETTING STARTED WITH AMAZON SPONSORED ADS

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Apr 30, 2019

As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t ...

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Facebook Advertising Guidelines You Need to Know! FACEBOOK ADVERTISING GUIDELINES YOU NEED TO KNOW!

blog article

Apr 30, 2019

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before. As a result, you need a solid grasp of what is allowed, as well ...

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Google Shopping Actions: Why You Need to Join Now GOOGLE SHOPPING ACTIONS: WHY YOU NEED TO JOIN NOW

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Apr 30, 2019

Are you in search of a way to connect with more consumers and get ahead of your e-commerce competitors? Look no further than Google Shopping Actions. Google’s transactions platform is unlike anything else available to brands and retailers today, and ...

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Microsoft Advertising. Intelligent connections. MICROSOFT ADVERTISING. INTELLIGENT CONNECTIONS.

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Apr 29, 2019

Connect meaningfully with the people who matter to you. Microsoft Advertising provides intelligent solutions that empower you to deliver engaging, personalized experiences that value people. Our advertising solutions are guided by an uncompromising r...

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8 New Google Ads Features that Can Increase Your Conversion Rate 8 NEW GOOGLE ADS FEATURES THAT CAN INCREASE YOUR CONVERSION RATE

blog article

Apr 29, 2019

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords. If you’ve run successful pay per click ads along with Google’s...

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How to Get the Most Out of Your Video Advertising Vehicles HOW TO GET THE MOST OUT OF YOUR VIDEO ADVERTISING VEHICLES

blog article

Apr 27, 2019

For many Concord, NH businesses, video advertising vehicles are the largest investment in their marketing budget for the year. If you have already committed to using video advertising vehicles this year, you want to make sure that you are getting the...

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why your Facebook Ads are not taking off WHY YOUR FACEBOOK ADS ARE NOT TAKING OFF

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Apr 26, 2019

My Facebook Ads don't work! Social media It's useless! Our Digital Marketing strategy sucks! There´s no ROI in Social media Ads! How many times have you heard this? or How many times have YOU said that? Chances are more than you wanted!...

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PPC Remarketing Tips That Will Improve Your Campaigns PPC REMARKETING TIPS THAT WILL IMPROVE YOUR CAMPAIGNS

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Apr 26, 2019

Remarketing is considered one of the most indispensable tools in digital marketing, and for a simple reason: it allows you to deliver engaging, highly-targeted ads to your website visitors who didn’t convert. Indeed, not all people who visit yo...

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How to Advertise a Grand Opening for Your Store HOW TO ADVERTISE A GRAND OPENING FOR YOUR STORE

blog article

Apr 26, 2019

Starting a new business can be a fun endeavor, but it’s certainly plenty of work as well. From securing funding, to writing business plans, to applying for licenses, opening your own store takes a lot out of you. One of the best ways to make su...

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Why is Email Advertising Not for you? WHY IS EMAIL ADVERTISING NOT FOR YOU?

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Apr 25, 2019

Believe it or not, email advertising is not for every business when it comes to customer acquisition. Watch this video to learn if email marketing is for you. Do you have questions or want to learn more?

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A Look Back at 25 Years of Digital Advertising A LOOK BACK AT 25 YEARS OF DIGITAL ADVERTISING

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Apr 25, 2019

One of the ironies of growing up in an era of digital marketing is that it’s easy to take previous innovations for granted. We get so immersed in new things emerging in the here and now, whether that’s Tik Tok, smart speakers or Artificia...

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Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campai VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPAI

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Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks o...

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 Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campa VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPA

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of...

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 Your Ultimate Guide to Advanced Amazon Advertising YOUR ULTIMATE GUIDE TO ADVANCED AMAZON ADVERTISING

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Apr 25, 2019

Success on Amazon depends on many factors. You need unique products, dynamic pricing, great reviews and quick fulfillment options, just to name a few. But one of the most important factors that will determine your long-term Amazon success is simply b...

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 The Essential Guide to Facebook and Instagram Advertising THE ESSENTIAL GUIDE TO FACEBOOK AND INSTAGRAM ADVERTISING

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Apr 25, 2019

Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two o...

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 Everything You Need to Know to Change E-Commerce Software EVERYTHING YOU NEED TO KNOW TO CHANGE E-COMMERCE SOFTWARE

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Apr 25, 2019

There are a lot of reasons to consider moving to a new e-commerce software platform. If your current e-commerce software is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Than...

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 7 Best Practices for Selling on E-Commerce Marketplaces 7 BEST PRACTICES FOR SELLING ON E-COMMERCE MARKETPLACES

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Apr 25, 2019

To sell more online, you must have a marketplace presence. Of course, you already know this. What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to ...

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Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campai VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPAI

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of...

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Traditional vs Programmatic Media Buying 2019 TRADITIONAL VS PROGRAMMATIC MEDIA BUYING 2019

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Apr 24, 2019

The following infographic explains and compares traditional online display advertising to programmatic. It tells you the advantages and disadvantages of the two, and gives expert advice for advertisers. Many find programmatic to be a confusing subjec...

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The New Age Of Intelligent Advertising THE NEW AGE OF INTELLIGENT ADVERTISING

infographic

Apr 24, 2019

This infographic will explain how you can attract more potential customers and increase your sales through Intelligent Advertising. Use it conveniently!

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THE DOS AND DON’TS OF FACEBOOK ADVERTISING THE DOS AND DON’TS OF FACEBOOK ADVERTISING

blog article

Apr 24, 2019

Hey fellow entrepreneurs and marketeers! As you well know, facebook is the number 1 platform to advertise online with more than 2.2 billion users per month and more than 1.5 billion logins daily. No matter your industry, you would be missing out on a...

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Crypto Market Ads CRYPTO MARKET ADS

whitepaper

Apr 23, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place. Due free market conditions publishers have healthy competition which inuence them to ...

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Cutting through the internet noise with video advertising CUTTING THROUGH THE INTERNET NOISE WITH VIDEO ADVERTISING

video

Apr 23, 2019

Video advertising has become the preferred form of content among most shoppers. Our solution specialist, Kimmie, explains how you can leverage this highly popular ad format to drive revenue across all of your online display campaigns.

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The No-Nonsense Guide to In-App Advertising THE NO-NONSENSE GUIDE TO IN-APP ADVERTISING

whitepaper

Apr 23, 2019

A clear trend is emerging in the world of smartphones – people want free apps. According to data from Statista, only about 5.8% of the apps downloaded in the Google Play Store are paid for.1 As free app downloads grow, developers want to know t...

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The Importance of Creatives in Facebook Advertising THE IMPORTANCE OF CREATIVES IN FACEBOOK ADVERTISING

whitepaper

Apr 23, 2019

In the last few years Facebook has introduced a range of machine learning technologies that have greatly simplified user acquisition for marketers. And while most of the processes (targeting settings, bidding, budgeting, etc.) have become entirely au...

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Account Based Display Advertising in an ABM World ACCOUNT BASED DISPLAY ADVERTISING IN AN ABM WORLD

whitepaper

Apr 23, 2019

B2B buyers consume content through an average of 6 channels when making a purchase decision and two-thirds leave that process frustrated because marketers make it unnecessarily difficult for them to truly research and learn. Display Advertising is a ...

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The 3 Phases of Advertising You May Be Missing THE 3 PHASES OF ADVERTISING YOU MAY BE MISSING

blog article

Apr 23, 2019

There are 3 phases of advertising: Awareness, Consideration, and Conversion. Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is...

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Four Things We Learned about Mobile Video Advertising Spending FOUR THINGS WE LEARNED ABOUT MOBILE VIDEO ADVERTISING SPENDING

blog article

Apr 23, 2019

eMarketer recently released a report on the mobile video ad landscape. Breaking Down Mobile Video Ad Spending that took a look at the state of play in the United States – the home of many of the biggest players in the ad tech world. But what ar...

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Lululemon Case Study LULULEMON CASE STUDY

whitepaper

Apr 23, 2019

Lululemon has a passion for connection. Their athletic apparel stores function as community hubs, connecting people who want to live mindful lives. As a core brand value, connection is also an important aspect of Lululemon’s company culture, but an i...

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How to Engage Remote Teams at an All-Hands Meeting HOW TO ENGAGE REMOTE TEAMS AT AN ALL-HANDS MEETING

whitepaper

Apr 23, 2019

Internal comms professionals face a unique challenge to get employees in sync and moving in the same direction. It's no easy feat — especially in an increasingly global workforce and the rise in remote work. Download our guide to learn how live strea...

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How To Break Into Podcast Advertising HOW TO BREAK INTO PODCAST ADVERTISING

blog article

Apr 22, 2019

Megaphone’s manager of copywriting Emily Cooper (pictured) offers up a crash course for advertisers in the latest blog posted to Medium. Cooper correctly points out that podcast hosts and their listeners share an intimate bond and anything that...

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The 5 Mistakes You’re Making in Your Google Ad Copy THE 5 MISTAKES YOU’RE MAKING IN YOUR GOOGLE AD COPY

blog article

Apr 22, 2019

We all make mistakes from time to time. It happens. We’re only human. With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some tech...

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The Ultimate PIM Buyer THE ULTIMATE PIM BUYER'S GUIDE 2019

whitepaper

Apr 22, 2019

How to choose the right PIM solution? There are many different Product Information Management (PIM) platforms available. At first glance, many seem alike. However, there are big differences in the platforms, functionality, features and benefits. Down...

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Marketing KPIs: 5 Key Facebook Advertising Metrics MARKETING KPIS: 5 KEY FACEBOOK ADVERTISING METRICS

blog article

Apr 18, 2019

Bright-eyed, bushy-tailed, and wet behind the ears—it’s easy to place more emphasis on one Key Performance Indicator (KPI) during your first Facebook advertising campaign.The KPI that gets all of the attention is usually the one directly ...

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How Blogging Can Help with Advertising in Your Local Community HOW BLOGGING CAN HELP WITH ADVERTISING IN YOUR LOCAL COMMUNITY

blog article

Apr 18, 2019

You may not know this but blogging is a key tool to search engine optimization and getting your company name out there. It can also be as important when advertising in your local community. It gets information out there to share with potential client...

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5 Ways to Cut Your Cost per Lead on Facebook Ads 5 WAYS TO CUT YOUR COST PER LEAD ON FACEBOOK ADS

blog article

Apr 18, 2019

It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads. This, in turn, ...

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In-house Advertising: How to Make the Shift Like a Pro IN-HOUSE ADVERTISING: HOW TO MAKE THE SHIFT LIKE A PRO

blog article

Apr 18, 2019

Brands have traditionally relied on external agencies to manage their entire advertising activities, and up until recently this has completely made sense. But nowadays digital advertising is more targeted and data-driven, and the most important lever...

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Current State of Mobile Ad Fraud Detection and Prevention CURRENT STATE OF MOBILE AD FRAUD DETECTION AND PREVENTION

blog article

Apr 18, 2019

Further complicating matters is the growing size and sophistication of mobile ad fraud. Invalid traffic and click spam remain pervasive, and fraudsters are also getting smarter and harder to root out. The ad fraud scheme exposed by BuzzFeed in Octobe...

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The Waste in Advertising: Stats and Solutions of Misattribution: THE WASTE IN ADVERTISING: STATS AND SOLUTIONS OF MISATTRIBUTION:

whitepaper

Apr 18, 2019

Bombarded with irrelevant or repetitive promotions, consumers respond with banner blindness, shorter attention spans, and the growing use of ad blockers. More than 56 percent of ad impressions are never seen by consumers, and an estimated 60 percent ...

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Marketing Evolution Dictionary: MARKETING EVOLUTION DICTIONARY:

whitepaper

Apr 18, 2019

The marketing industry is full of complex concepts, terminology, and acronyms. And when you just want to get your work done, you can’t pause to search for different terms so you can understand what you need to do. This comprehensive dictionary was de...

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To Win At Amazon Advertising, You Must Think Like Amazon TO WIN AT AMAZON ADVERTISING, YOU MUST THINK LIKE AMAZON

whitepaper

Apr 17, 2019

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. To succeed, you must embrace Amazon’s nuances, know th...

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5 Falsehoods That Could Foil Your Facebook Advertising 5 FALSEHOODS THAT COULD FOIL YOUR FACEBOOK ADVERTISING

blog article

Apr 17, 2019

Facebook advertising is one of the most effective ways to grow brand awareness. But before you fire up your ad campaigns, here are five misleading myths you should avoid. Facebook, like cereal, is only one part of a healthy, balanced marketing plan. ...

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What Is ‘America’s GDPR’ & What Does It Mean for Digital Advertising? WHAT IS ‘AMERICA’S GDPR’ & WHAT DOES IT MEAN FOR DIGITAL ADVERTISING?

blog article

Apr 17, 2019

2018 was the monumental year for data protection with the GDPR introducing major changes to data privacy within the EU and EEA. The regulation granted rights for data subjects to ensure ultimate control and transparency over the processing of their p...

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A Brief History of Facebook’s Ad Targeting Restrictions A BRIEF HISTORY OF FACEBOOK’S AD TARGETING RESTRICTIONS

blog article

Apr 17, 2019

Due to a series of data security scandals, Facebook’s ad targeting features have undergone a major overhaul in regard to sourcing and distributing personal information. Here is a history of Facebook’s ad targeting restrictions and the rea...

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Facebook Ads in 2019 What FACEBOOK ADS IN 2019 WHAT'S WORKING NOW!

video

Apr 17, 2019

Learn more about Facebook advertising and how you can manage and create ads on Facebook. The authors will show you how to dig deep within your niche market & yield the most successful FB ads

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How to Be Successful with Digital Truck Advertising HOW TO BE SUCCESSFUL WITH DIGITAL TRUCK ADVERTISING

blog article

Apr 16, 2019

For many businesses in the Portland, ME area, digital truck advertising feels like a big risk. Trying something new for your business can be scary and there is always the fear that it will turn out to be a waste of already limited resources. However,...

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How to Target Friends with Facebook Advertising HOW TO TARGET FRIENDS WITH FACEBOOK ADVERTISING

blog article

Apr 16, 2019

So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where th...

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Is Your Advertising Spend An Investment? Find Out Now! IS YOUR ADVERTISING SPEND AN INVESTMENT? FIND OUT NOW!

blog article

Apr 16, 2019

The moment of truth has arrived. It’s time to find out whether you’re just spending money on advertising, or if it’s an investment for your business. It’s a fact: the difference between these two is enormous. Investing means y...

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Artificial Intelligence Ad Tech Is Disrupting The Online Marketing Process ARTIFICIAL INTELLIGENCE AD TECH IS DISRUPTING THE ONLINE MARKETING PROCESS

blog article

Apr 16, 2019

How we create advertising concepts has also developed over the years thanks to technology. Guided by the insights of big data and studying user behavior, we no longer shout into the void as marketers, we personalize and develop messages for a very sp...

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YouTube Advertising Costs 2019 - How Do YouTube Ad Costs Work YOUTUBE ADVERTISING COSTS 2019 - HOW DO YOUTUBE AD COSTS WORK

video

Apr 16, 2019

check out our video about YouTube advertising costs and how they work. the budget you set for your YouTube ads will tell you how much your YouTube advertising will cost over the course of your campaign. YouTube advertising cost how much do YouTube ad...

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How to Pick the Right Advertising Channels for Your Lead Gen Business HOW TO PICK THE RIGHT ADVERTISING CHANNELS FOR YOUR LEAD GEN BUSINESS

blog article

Apr 16, 2019

Lead generation is exhausting, especially because you typically need to have funnels and landing pages and strategies in place to catch new users as they need you. This can be one of the most essential parts of running a business, but also one of the...

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YouTube Advertising Targeting Options Explained YOUTUBE ADVERTISING TARGETING OPTIONS EXPLAINED

video

Apr 16, 2019

in this video eric siu and ramsey elhadry from single grain marketing agency show you how to win with audience targeting in youtube advertising. Youtube video advertising formats explained - different types of youtube ads.

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Facebook Ads Split Testing in 2019 FACEBOOK ADS SPLIT TESTING IN 2019

blog article

Apr 16, 2019

The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Fac...

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Three tech trends set to impact digital advertising beyond 2019 THREE TECH TRENDS SET TO IMPACT DIGITAL ADVERTISING BEYOND 2019

blog article

Apr 16, 2019

Global digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to continue, with digital advertising predicted to represent 50% of total advertising spend ac...

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Mobile Advertising Trends That Shaped H2 2018 MOBILE ADVERTISING TRENDS THAT SHAPED H2 2018

infographic

Apr 16, 2019

With time spent in-app doubling globally over the last three years, advertisers are moving their focus and budgets towards mobile advertising.1 Mobile ad spending in the US reached $71 billion in 2018, and the number of ad requests on the Smaato plat...

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Top 6 PPC Advertising Networks 2019 TOP 6 PPC ADVERTISING NETWORKS 2019

video

Apr 15, 2019

Top 6 PPC Advertising Networks 2019 - Pay Per Click Advertising Networks We Recommend Testing. we start by going through the 6 ppc ad networks we love and the online advertising networks we would highly recommend testing in 2019.

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Pay Per Click Advertising Explained For Beginners PAY PER CLICK ADVERTISING EXPLAINED FOR BEGINNERS

video

Apr 15, 2019

One thing that is important to note is that the keyword research tool that i use  which is called long tail pro  doesn't do pay per click advertising and has relied on word-of-mouth to grow  so it isn't going to be listed in th...

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What is Google AdSense - Google AdSense Explained in 5 Minutes WHAT IS GOOGLE ADSENSE - GOOGLE ADSENSE EXPLAINED IN 5 MINUTES

video

Apr 15, 2019

What is Google AdSense and How does it work Use Google AdSense to make money online by placing ads on your website and YouTube channel. What is Google adsense and how does it works - Earn money with google adsense fully Activated.

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What is Google AdSense Auto Ads WHAT IS GOOGLE ADSENSE AUTO ADS

video

Apr 15, 2019

how to add google adsense auto ads code on blogger 2019 google adsense auto ads code implementation on your blog/website adding google adsense new auto ads code.

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What is Pay Per Click Advertising PPC WHAT IS PAY PER CLICK ADVERTISING PPC

video

Apr 15, 2019

what is ppc pay per click and how can you make money from it? what is ppc or pay per click and what are the benefits of ppc campaigns-. when it comes to pay per click advertising  you generally are targeting keywords or audiences and driving tar...

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Why Machine Learning Is Changing The Advertising Industry WHY MACHINE LEARNING IS CHANGING THE ADVERTISING INDUSTRY

blog article

Apr 15, 2019

There is a lot of hype about machine learning (ML). In fact, it is one of the hottest business topics right now. But when you look past the hype, ML’s wide range of practical applications for media professionals, sellers, and shops are only too...

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12 YouTube Advertising Strategies 2019 12 YOUTUBE ADVERTISING STRATEGIES 2019

video

Apr 15, 2019

Facebook ads can be as simple or sophisticated as you want them to be How To Put Ads In Your YouTube Videos Henry Makes You don't have to put ads on your youtube videos 12 youtube advertising strategies 2019.

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Google Ads Location Targeting Options GOOGLE ADS LOCATION TARGETING OPTIONS

video

Apr 15, 2019

Check out our Google Ads Location Targeting video where we go over different options for geo-targeting at the campaign-level with Google Ads. We cover everything you need to know about Google Ads location targeting options including some AdWords Geo-...

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Guide: How to End IVR Horrors: Three Strategies to Deliver a Connected Customer Experience GUIDE: HOW TO END IVR HORRORS: THREE STRATEGIES TO DELIVER A CONNECTED CUSTOMER EXPERIENCE

whitepaper

Apr 15, 2019

When your customers call you in their moments of need, are they automatically connected to the person in your organization who can best help them – or are they immediately forced to muddle through a maze of IVR menus that leaves them frustrated, befo...

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Working in Digital Advertising WORKING IN DIGITAL ADVERTISING

infographic

Apr 14, 2019

Majors and recent graduates from diverse fields might not think of digital advertising as their first go-to option for their career track. This infographic aims to highlight why they perhaps should.

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6 steps to choose the right music for your video ad 6 STEPS TO CHOOSE THE RIGHT MUSIC FOR YOUR VIDEO AD

infographic

Apr 12, 2019

Every advert that does not have an impact on the viewer is as useless as a white crayon. Music as an expression creates an impact potent enough to create brand recall and cosideration to consume the product. Music as a marketing asset can be used to ...

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How to Create INSTAGRAM ADS for beginners? HOW TO CREATE INSTAGRAM ADS FOR BEGINNERS?

video

Apr 12, 2019

How to Make INSTAGRAM ADS for beginners in 2019? BRAND NEW! This is the step by step to create an instagram story ad that makes money! WANT TO MAKE MORE SALES & MONEY? Helping you grow and monetize your brand, business and influence using social ...

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5 Reasons Why Digital Marketers Should Adopt Programmatic Advertising Now 5 REASONS WHY DIGITAL MARKETERS SHOULD ADOPT PROGRAMMATIC ADVERTISING NOW

blog article

Apr 11, 2019

Programmatic advertising is a fast-growing technology that helps put control of media spend back into the hands of the marketer. It is being driven by growing demand for transparency, the need to counter rising ad fraud, the benefits of automation, a...

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3 Most Common eCommerce Advertising Mistakes (and how to stay away from them) 3 MOST COMMON ECOMMERCE ADVERTISING MISTAKES (AND HOW TO STAY AWAY FROM THEM)

blog article

Apr 11, 2019

Advertising is a great way for eCommerce brands to attract a relevant audience to their websites. This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products. However, you...

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5 Tips That Will Help Increase CTRs for Your Facebook Carousel Ads 5 TIPS THAT WILL HELP INCREASE CTRS FOR YOUR FACEBOOK CAROUSEL ADS

blog article

Apr 11, 2019

Facebook’s Carousel Ads offer a creative format for engaging your audience with multiple images. However, to generate high click-through rates (CTRs), you need to pull your creative weight; Facebook doesn’t do all the work for you.  ...

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8 Books for Industry-Leading Facebook Advertisers 8 BOOKS FOR INDUSTRY-LEADING FACEBOOK ADVERTISERS

blog article

Apr 11, 2019

Facebook has more users than any other social media website, making it one of the best places to promote your business. But, with more than 90 million business pages, advertisers need to stay ahead of the curve if they want their brands to stand out....

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Marketing Automation Is More Than Software MARKETING AUTOMATION IS MORE THAN SOFTWARE

whitepaper

Apr 11, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing aut...

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Bulk Up Your Business Case for Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

whitepaper

Apr 11, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing aut...

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The Advertiser THE ADVERTISER'S GUIDE TO DATA-DRIVEN TV

whitepaper

Apr 11, 2019

The white paper illustrates progress in the TV advertising sector both in terms of technology and emerging audience behaviors based on testimony from progressive media professionals. Readers will gain the knowledge and skills necessary to navigate th...

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2019 Econsultancy Digital Trends Report 2019 ECONSULTANCY DIGITAL TRENDS REPORT

whitepaper

Apr 11, 2019

The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that sma...

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ONLINE ADVERTISING AND ANTITRUST: NETWORK EFFECTS, SWITCHING COSTS, AND DATA AS AN ESSENTIAL FACILITY ONLINE ADVERTISING AND ANTITRUST: NETWORK EFFECTS, SWITCHING COSTS, AND DATA AS AN ESSENTIAL FACILITY

whitepaper

Apr 10, 2019

Network effects occur when the value of a product depends on others that are using the product. Network effects can be same-sided; that is, there is a performance benefit for users as more of the same type of users use the network, such as is the cas...

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Mobile Billboard Advertising for Urgent Care Centers MOBILE BILLBOARD ADVERTISING FOR URGENT CARE CENTERS

blog article

Apr 10, 2019

When it comes to marketing their services, urgent care centers can do no better than outdoor advertising—a classic but still prominent marketing method that can greatly affect audiences on a grand scale. However, given how overwhelming our envi...

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How to Set Up and Use Bing Ads: An Easy 4-Step Guide HOW TO SET UP AND USE BING ADS: AN EASY 4-STEP GUIDE

blog article

Apr 10, 2019

You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. But what about Bing Ads? While Bing isn’t the world’s largest search engine, it does command more than 34.7 percent of online search volume. ...

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How to See Your Facebook Ad Preferences HOW TO SEE YOUR FACEBOOK AD PREFERENCES

blog article

Apr 10, 2019

Recently, we told you 3 ways Google knows what ads to show you. Facebook is similar to Google in the fact that much of the information they use for advertising is information you have provided while using the platform. According to Pew Research Cente...

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INSTAGRAM OR FACEBOOK? WHICH ADVERTISING IS BETTER TO INVEST? INSTAGRAM OR FACEBOOK? WHICH ADVERTISING IS BETTER TO INVEST?

blog article

Apr 10, 2019

The AdStage paid media report features Q3 metrics for CPC, CPM and CTR on Facebook, Instagram, LinkedIn and Twitter. Good news for Instagram advertisers. The lower cost per click on Instagram coincided with a higher CTR, which resulted in good result...

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PPC Conversion Rates: What Are They and Why do They Matter? PPC CONVERSION RATES: WHAT ARE THEY AND WHY DO THEY MATTER?

blog article

Apr 10, 2019

There’s a ton of metrics to keep up with in your advertising campaigns; you have to worry about things like return on ad spend (ROAS), what percentage of the impression share you’re getting for the keywords you’re targeting, what yo...

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How to Create Social Media Ads That Influence Young Parents to Buy HOW TO CREATE SOCIAL MEDIA ADS THAT INFLUENCE YOUNG PARENTS TO BUY

blog article

Apr 10, 2019

When you’re a young parent, the pressure is on to buy just the right products for your family, whether they be toys for the children, houseware for the home, or meal delivery services for the kitchen. It comes as no surprise that young parents ...

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Advertising without paying for social media clicks ADVERTISING WITHOUT PAYING FOR SOCIAL MEDIA CLICKS

blog article

Apr 10, 2019

Businesses in the cannabis industry are not allowed to advertise on most social media platforms. Yet, with over $10 billion invested in legal markets in 2018 alone, the industry will continue to see growth. While traditional retail products may have ...

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A Few New Changes to Facebook’s Ad Platform A FEW NEW CHANGES TO FACEBOOK’S AD PLATFORM

blog article

Apr 10, 2019

Facebook has been making a few changes to site of late. Including a server configuration change that resulted in a wide shutdown of the platform in March. In addition to this the platform has made some changes to their Ad services. Facebook has annou...

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How to Use YouTube Ads to Boost Your Traffic HOW TO USE YOUTUBE ADS TO BOOST YOUR TRAFFIC

blog article

Apr 10, 2019

If you’re considering venturing into YouTube ads to grow your business, it’s a wise move. There are a whole lot of potential customers on the platform as it’s the most extensive video network in the world with 1.5 billion people usi...

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Your Event’s Complete Social Media Advertising Calendar YOUR EVENT’S COMPLETE SOCIAL MEDIA ADVERTISING CALENDAR

blog article

Apr 09, 2019

To catch attention in an event-goer’s feed, your social media posts need to be compelling — and frequent. But that doesn’t mean you need to post every hour on every platform. Whether you’re using paid or organic social media p...

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What Can You Do To Enhance Your YouTube Advertising? WHAT CAN YOU DO TO ENHANCE YOUR YOUTUBE ADVERTISING?

blog article

Apr 09, 2019

If you own a business and are currently not a YouTube user, then this is where your marketing efforts should begin. According to the research, more than eighty percent of the consumers are motivated to buying a product or service after viewing a bran...

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More Advertisers Are Spending on Reddit, Boosting the Platform’s Ad Revenue MORE ADVERTISERS ARE SPENDING ON REDDIT, BOOSTING THE PLATFORM’S AD REVENUE

blog article

Apr 09, 2019

Reddit’s ad business is looking good, according to marketing analyst Emarketer. It’s going to keep getting better if advertisers are willing to look pass the controversial content frequently shared on the site. In a recent report, Emarket...

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3 Steps To Successful PPC Advertising Campaigns 3 STEPS TO SUCCESSFUL PPC ADVERTISING CAMPAIGNS

video

Apr 09, 2019

Check out our 3 Steps to creating successful PPC Advertising campaigns. This is a beginners Pay-Per-Click Advertising video, where we cover a high-level overview of the PPC Strategy you should take when you want to get the most of your campaigns. The...

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Mobile Advertising - Why Is It So Successful? MOBILE ADVERTISING - WHY IS IT SO SUCCESSFUL?

blog article

Apr 09, 2019

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobi...

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Advertising During the Holiday ADVERTISING DURING THE HOLIDAY

blog article

Apr 08, 2019

It’s coming faster than we think; the anticipated holiday season. It’s the time when people are ready to spend and indulge on gifts for their loved ones. Sales are up during this quarter for a lot of companies and business owners are exci...

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6 Common Types of Mobile Ad Fraud You Need to Know About 6 COMMON TYPES OF MOBILE AD FRAUD YOU NEED TO KNOW ABOUT

blog article

Apr 08, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up aro...

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Google Responsive Ads on the GDN: Everything You Need to Know in 2019 GOOGLE RESPONSIVE ADS ON THE GDN: EVERYTHING YOU NEED TO KNOW IN 2019

blog article

Apr 08, 2019

The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive Ads. So, what are they? What benefits do they pose? How...

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4 Ways to Leverage Facebook Messenger Ads 4 WAYS TO LEVERAGE FACEBOOK MESSENGER ADS

blog article

Apr 08, 2019

It’s no secret that there are only so many places to effectively show advertisements and marketing content on Facebook. While many advertisers already put their ads on the most popular ad placements Facebook offers (News Feed and Audience Netwo...

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How to Do Ad Copy Testing HOW TO DO AD COPY TESTING

blog article

Apr 08, 2019

Ad copy testing is so easy, anyone can do it. But doing it right is important. So we wanted to put together this quick guide that you can use to begin conducting ad copy testing at your company. Ad copy, whether in search ads, Facebook ads, or any ot...

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How to Use an Adwords Campaign to Rock Online Sales HOW TO USE AN ADWORDS CAMPAIGN TO ROCK ONLINE SALES

blog article

Apr 08, 2019

This could be due to a number of reasons, like bots, and ineffective strategies. This highlights the importance of a good strategy so as not to waste time, money, and effort. The same is true in Google AdWords; your success will depend on your strate...

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5 Ways to Use AI to Make Your PPC Ads More Effective 5 WAYS TO USE AI TO MAKE YOUR PPC ADS MORE EFFECTIVE

blog article

Apr 08, 2019

Getting the most from pay-per-click ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable. It’s also likely you’re looking to increase that budget. That’s for good reason:...

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Why You Need to Invest in Social Media Advertising WHY YOU NEED TO INVEST IN SOCIAL MEDIA ADVERTISING

blog article

Apr 08, 2019

It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. There are all sorts of important elements of a successful campaign, such as posting on your page reg...

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Reimagining Monetization in a Post-Advertising World REIMAGINING MONETIZATION IN A POST-ADVERTISING WORLD

blog article

Apr 08, 2019

From rock-bottom prices to ad blockers, advertising is a tough way to monetize digital content. It always has been, of course, but the challenges are increasing in an environment in which content consumers are becoming more demanding, less patient, a...

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Why is Digital Marketing so Important for Business in 2019? WHY IS DIGITAL MARKETING SO IMPORTANT FOR BUSINESS IN 2019?

infographic

Apr 07, 2019

By now, you no doubt understand that digital marketing, in its various forms, should be a key part of any modern business approach. I mean, you probably wouldn't be on this site right now if you didn't. But are you aware of the various ways i...

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Social Media Ads As A Value Tool SOCIAL MEDIA ADS AS A VALUE TOOL

blog article

Apr 05, 2019

When posting ads on social media the first thing I tell people is that you’re “clogging” people’s feed. That means people are scrolling through photos of friends, family and loved ones. Users are relaxing and destressing from ...

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More Marketers Worldwide Are Investing in Digital Advertising MORE MARKETERS WORLDWIDE ARE INVESTING IN DIGITAL ADVERTISING

blog article

Apr 05, 2019

Ad spending does not appear to be intimidated by anything, not even a possible recession. According to marketing analyst Emarketer, globally, ad spending, primarily driven by digital, will continue to rise in spite of the predictions of a global econ...

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Programmatic advertising, media relations, public relations and influencer marketing - best one? PROGRAMMATIC ADVERTISING, MEDIA RELATIONS, PUBLIC RELATIONS AND INFLUENCER MARKETING - BEST ONE?

video

Apr 05, 2019

Mobile and Internet continues to accept programmatic advertising where advertisers/brands buy advertising inventory on popular platforms like Google AdSense which is sold on a per-impression basis. How much money do publishers make? How much money do...

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Understanding the Difference Between Search and Display Ads UNDERSTANDING THE DIFFERENCE BETWEEN SEARCH AND DISPLAY ADS

blog article

Apr 05, 2019

Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google Ads can be a daunting task...

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YouTube Ads for Beginners YOUTUBE ADS FOR BEGINNERS

blog article

Apr 05, 2019

It’s the second-biggest search engine after Google, boasting an incredible 1.9 billion monthly users. Now more than ever, using video in your social media marketing strategy is becoming the norm. From big tech companies to small businesses, mar...

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Why Outdoor Advertising will still be effective in 2019 WHY OUTDOOR ADVERTISING WILL STILL BE EFFECTIVE IN 2019

blog article

Apr 04, 2019

Even with the ongoing move to digital for just about everything, out-of-home (OOH) advertising continues to position itself to yield a strong return on investment. Looking ahead in 2019, these are the top five reasons why including OOH advertising in...

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Free Advertising vs Paid Advertising FREE ADVERTISING VS PAID ADVERTISING

blog article

Apr 04, 2019

Deciding which type of advertising or free advertising to use for your business can include reviewing an extensive list of options. Once you select your medium, you then have to consider whether to pay for your ads or try to get the same exposure for...

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The Details on Outdoor Advertising Rates THE DETAILS ON OUTDOOR ADVERTISING RATES

blog article

Apr 04, 2019

Outdoor advertising can be a straightforward addition to your marketing strategy. You research billboards or other out-of-home (OOH) advertising options, find the right spot for your ad, sign a lease, design the piece, and up it goes for all to see. ...

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Should You Let Google Manage Your Ads Account? SHOULD YOU LET GOOGLE MANAGE YOUR ADS ACCOUNT?

blog article

Apr 04, 2019

Earlier this year, Google started telling advertisers it’s going to take a more hands-on approach with its Google Ads management. In late January, the search giant sent out an email to certain account holders, explaining that its Google Ads rep...

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Apr 04, 2019

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Apr 04, 2019

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Google Ads New Recommended Columns GOOGLE ADS NEW RECOMMENDED COLUMNS

blog article

Apr 03, 2019

Google Ads provides advertisers with hundreds of metrics for evaluating ad performance. It can sometimes be overwhelming to sort through all the available metrics and figure out the ones that are most important to include in your data tables. To simp...

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7 Facebook Ad Retargeting Strategies You Need to Try 7 FACEBOOK AD RETARGETING STRATEGIES YOU NEED TO TRY

blog article

Apr 03, 2019

Retargeting campaigns often cost less (with lower CPCs) and convert more, making them the ultimate win-win situation for advertisers. Since users are more likely to engage with ads from brands they know and trust, it’s pretty much a win-win-win...

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Mapping Out Your Instagram and Facebook Ad Funnel MAPPING OUT YOUR INSTAGRAM AND FACEBOOK AD FUNNEL

blog article

Apr 03, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. But where should you start? And if you are a...

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7 trends you must know for a successful digital marketing campaign 7 TRENDS YOU MUST KNOW FOR A SUCCESSFUL DIGITAL MARKETING CAMPAIGN

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Apr 03, 2019

Whether you rely on SEO, social media, content marketing, paid online advertising, or email marketing to generate leads for your business and convert users into paying customers, these carefully compiled set of statistics is just what you need. These...

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When Should You Advertise Online WHEN SHOULD YOU ADVERTISE ONLINE

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Apr 03, 2019

One of the key things you need to understand is how to advertise your business online. Digital marketing is a fantastic, measurable way to know exactly what your ROI is with online marketing. The main ways you can do this is by using google ads, face...

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A more effective alternative to programmatic advertising A MORE EFFECTIVE ALTERNATIVE TO PROGRAMMATIC ADVERTISING

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Apr 02, 2019

We usually don't recommend using programmatic advertising for generating awareness. Here's why, as well as what we recommend you do instead.

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Facebook Advertising for Events to Get People to Visit Your Booth or Know You Exist FACEBOOK ADVERTISING FOR EVENTS TO GET PEOPLE TO VISIT YOUR BOOTH OR KNOW YOU EXIST

blog article

Apr 02, 2019

When attending an event, it's important to gain attention. One of the ways you can do this is via advertising. Advertising on Facebook, Instagram, and Snapchat can raise awareness to others that you are at this event, especially if you are a pres...

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Global Ad Blocking Behavior 2019 GLOBAL AD BLOCKING BEHAVIOR 2019

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Apr 02, 2019

The use of ad blockers has been on the rise in recent years, fueled by web user frustration at the range of noisy, interruptive and deceptive promotions and offers which appear online.

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 Protect Your Online Business from Credential Stuffing PROTECT YOUR ONLINE BUSINESS FROM CREDENTIAL STUFFING

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Apr 02, 2019

Fraudsters use bots to validate stolen login credentials by the thousands, often stealthily — on websites like yours. Bots are responsible for between 30% and 70% of the total traffic to websites today, yet most companies have inadequate visibility i...

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Why Social Ads Work WHY SOCIAL ADS WORK

blog article

Apr 01, 2019

Around half of all CMOs are investing in social: between 49% and 57% of CMO’s marketing budgets involved a spend on social in 2017, according to Deloitte Digital. And social media advertising investments are set to increase, with a predicted co...

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Understanding AdWords Interface and Tools UNDERSTANDING ADWORDS INTERFACE AND TOOLS

video

Apr 01, 2019

This is a tutorial video on the basics of Google Ads (formerly known as Google Adwords), this will help you understand the User Interface UI of Adwords, Structure of Adwords Campaigns and Adwords tools

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Top 25 Google AdWords Display Network Tips From the Pros TOP 25 GOOGLE ADWORDS DISPLAY NETWORK TIPS FROM THE PROS

blog article

Apr 01, 2019

Google offers a display network serving business ads that show up on related websites and content to target specific audiences. With millions of websites on their network and cheaper cost-per-click, you get more out of your advertising budget. We ask...

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Google Shopping Ads Benchmarks for Your Industry GOOGLE SHOPPING ADS BENCHMARKS FOR YOUR INDUSTRY

blog article

Apr 01, 2019

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide.

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Digital Marketing vs. Content Marketing: What You Need to Know DIGITAL MARKETING VS. CONTENT MARKETING: WHAT YOU NEED TO KNOW

blog article

Apr 01, 2019

Modern marketing has undergone an evolution, and you’ve most likely come across common terminologies such as digital marketing and content marketing. Businesses use both types to share news, products and stories, and to promote their brand and ...

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How to Become a Master At Video Marketing HOW TO BECOME A MASTER AT VIDEO MARKETING

video

Apr 01, 2019

A place for home business entrepreneurs and distributors from any company to learn critical skills you must have to succeed in this business today.

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6 Basic Facebook Marketing Rules to Follow 6 BASIC FACEBOOK MARKETING RULES TO FOLLOW

blog article

Apr 01, 2019

Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years – reaching your audience for free is pretty much in the past). But, bef...

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3 Trends for Mobile Advertising in 2019 3 TRENDS FOR MOBILE ADVERTISING IN 2019

blog article

Apr 01, 2019

As the mobile app industry steps into 2019, the post-dividend era signifies that mobile market has already reached a saturation point. Everyday, there are thousands of new apps listed on app stores, the competitiveness has become even fiercer. The wh...

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Improve Your Social Media Marketing with These 4 Visual Content Tools IMPROVE YOUR SOCIAL MEDIA MARKETING WITH THESE 4 VISUAL CONTENT TOOLS

blog article

Apr 01, 2019

Your business marketing can be greatly enhanced with eye-catching visuals especially for mobile audiences. Would you like to attract more brand followers? Take advantage of these great tools, and let me know how these work for you

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LINKEDIN ADS: TARGETING OPTIONS LINKEDIN ADS: TARGETING OPTIONS

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Mar 31, 2019

Advertising options on LinkedIn allows you to target professionals based on their traits as well as the company where they work. More specifically, you can target by: Job function- inferred from member entered job title. Job title- current or past ti...

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How to Connect Facebook Ads and Email Marketing for Crazy Good Sales HOW TO CONNECT FACEBOOK ADS AND EMAIL MARKETING FOR CRAZY GOOD SALES

blog article

Mar 30, 2019

As a business that is new to social media, you might naively think that marketing your business means that you spend most of your time posting things on Facebook and Instagram and that is what marketing is. Although Facebook is a huge platform for ma...

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Bumper Ads: A Nice Little Trick To Boost Your YouTube Ad Campaign BUMPER ADS: A NICE LITTLE TRICK TO BOOST YOUR YOUTUBE AD CAMPAIGN

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Mar 29, 2019

Bumper Ads can be launched as an independent campaign in Google Ads but Google recommends you pair it up with an existing TrueView campaign. Bumper ads are mainly aimed not for the launch or introduction of a product, but for the spread of your campa...

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8 Surprisingly Effective Ways to Use Stock Photos in Ads 8 SURPRISINGLY EFFECTIVE WAYS TO USE STOCK PHOTOS IN ADS

blog article

Mar 29, 2019

Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without ...

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The 4 Unique Google Ads Remarketing Campaign Types You Should Test THE 4 UNIQUE GOOGLE ADS REMARKETING CAMPAIGN TYPES YOU SHOULD TEST

blog article

Mar 29, 2019

Remarketing campaigns can be wildly profitable. They allow you to connect with a warm audience who is already familiar with you, whether they’ve purchased from you or interacted with you in some other way– even if they’ve only visit...

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The Best Social Media Management Tools for Every Business THE BEST SOCIAL MEDIA MANAGEMENT TOOLS FOR EVERY BUSINESS

blog article

Mar 29, 2019

Gone are the days when social media marketers all used the same handful of tools to do their jobs effectively. Today, the tools we use are customized to the strategies we create, the size of our teams, and the types of businesses we work for, among m...

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Why Your Brand Needs to Invest in Social Media WHY YOUR BRAND NEEDS TO INVEST IN SOCIAL MEDIA

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Mar 29, 2019

There's no questioning the influence of social media in modern society, and our broader interactive process. But still, many businesses remain unsure whether it's right for them, whether they actually need to have a social media presence.

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 Best Practices for Using 2nd & 3rd Party Data BEST PRACTICES FOR USING 2ND & 3RD PARTY DATA

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Mar 29, 2019

Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. Define your team’s goals for customer data. Take inventory of your first-par...

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Bulk Up Your Business Case for Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

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Mar 29, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing aut...

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Instagram Rolls Out Poll Stickers to Stories Ads INSTAGRAM ROLLS OUT POLL STICKERS TO STORIES ADS

blog article

Mar 28, 2019

Time well spent is an issue Mark Zuckerberg has been grappling with since last year. At the time, the young Facebook CEO worried that users were passively consuming content on the platform, rather than interacting with the posts that the see. Recentl...

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How to Decrease Ad Spend Without Decreasing Results HOW TO DECREASE AD SPEND WITHOUT DECREASING RESULTS

blog article

Mar 28, 2019

Paid search ads are a great way to bring in new clients and customers, but there’s one downside: actually paying for all of those clicks. If only there was a way to spend less on ads without simultaneously cutting back on performance

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Popular Mistakes Your Startup Will Make With Ads POPULAR MISTAKES YOUR STARTUP WILL MAKE WITH ADS

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Mar 28, 2019

Finding your first 20 customers is not easy and companies often turn to Facebook or Google Ads to solve this problem. Over 60% of small business owners believe their ads aren't working and it's common for them to blow through their entire bud...

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Top 5 Social Media Marketing Tools TOP 5 SOCIAL MEDIA MARKETING TOOLS

blog article

Mar 28, 2019

It seems like it should be pretty easy to make a Pinterest worthy masterpiece. But, even if you have all the ingredients, you can’t just start baking without the right bowl, spatula, measuring cups, spoons, mixer, and many other tools that you ...

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21 Secrets to Social Media Marketing for Small Business 21 SECRETS TO SOCIAL MEDIA MARKETING FOR SMALL BUSINESS

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Mar 28, 2019

Social media marketing is about more than just gaining followers and likes, but sometimes it can be difficult, especially when starting out, to strategize around the right elements, and to use the platform tools and options to achieve your business g...

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How will 5G impact the development of programmatic advertising? HOW WILL 5G IMPACT THE DEVELOPMENT OF PROGRAMMATIC ADVERTISING?

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Mar 27, 2019

Marfeel's publisher conference - Marfeel-con - brought together some of the top experts in the digital publishing ecosystem, fueling a conversation on the future of programmatic.  In this round table discussion, featuring experts from The Wa...

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Blogging and Ads: When to Use Paid Advertising BLOGGING AND ADS: WHEN TO USE PAID ADVERTISING

blog article

Mar 27, 2019

Ads are everywhere, both online and offline. If you’re not using an adblocker, you probably see hundreds of ads a day, many of which you may not pay any attention to. That brings up the question, how should you deal with placing ads on your blo...

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Is Advertising Oversaturation a Bad Thing? IS ADVERTISING OVERSATURATION A BAD THING?

blog article

Mar 27, 2019

The NCAA Tournament tipped off last Thursday, setting in motion the organization’s annual three-week made-for-TV spectacle that offers buzzer beaters and Cinderella stories to fans itching for nonstop hoops action. Like all major sporting event...

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The Only Facebook Ad Cheat Sheet You’ll Ever Need THE ONLY FACEBOOK AD CHEAT SHEET YOU’LL EVER NEED

blog article

Mar 27, 2019

Consider the next Facebook Ad you want to create. And now quick, think fast: what objective, placements, targeting options, ad formats, and creatives do you want to use? Thinking about it all at once can be overwhelming, especially when you struggle ...

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How to Advertise on Groupon in 2019: The Ultimate Guide HOW TO ADVERTISE ON GROUPON IN 2019: THE ULTIMATE GUIDE

blog article

Mar 27, 2019

Groupon is a platform that facilitates the sale of coupons (known as vouchers) offered primarily by local businesses. Groupon doesn’t charge upfront fees to advertise these deals; instead, they collect 50% of each sale. To create a deal on Grou...

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The Beginner’s Guide to Facebook Ads for Entrepreneurs THE BEGINNER’S GUIDE TO FACEBOOK ADS FOR ENTREPRENEURS

blog article

Mar 27, 2019

There are tons of pros associated with entrepreneurship. The freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it and to reap a hefty percentage of the profit.

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4 Paid Media Lessons In Podcast Advertising 4 PAID MEDIA LESSONS IN PODCAST ADVERTISING

blog article

Mar 27, 2019

It seems these days everyone has a podcast, and with more than half of the US population taking up listening to podcasts it’s a great way to share information and keep users engaged with your content. According to a study by the Interactive Adv...

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12 Pinterest Ads Strategies and Best Practices 2019 12 PINTEREST ADS STRATEGIES AND BEST PRACTICES 2019

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Mar 27, 2019

There are plenty of Pinterest advertising strategies, tips, tricks, and hacks to get the most out of your Pinterest Ads campaigns, so we came up with 12 different ideas that will help you get more conversions for your budget.

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Paid Social Ad Options For Your Business PAID SOCIAL AD OPTIONS FOR YOUR BUSINESS

blog article

Mar 27, 2019

Pay-to-play refers to paid social advertising options for businesses looking to improve their social media marketing results. With more and more brands turning to social media marketing, paid ads give you more visibility and exposure among busy socia...

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How to Share Deals & Drive Sales with Facebook Offer Ads HOW TO SHARE DEALS & DRIVE SALES WITH FACEBOOK OFFER ADS

blog article

Mar 27, 2019

Looking for ways to boost your sales, online and offline? Of course, you are! If you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now. Facebook offer ads present a deal to entice prospects to make a purc...

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Why You Should Include Yelp Ads in Your Paid Social Strategy WHY YOU SHOULD INCLUDE YELP ADS IN YOUR PAID SOCIAL STRATEGY

blog article

Mar 27, 2019

When it comes to advertising in 2019, there’s no doubt you need to go digital. There’s also a bevy of options to choose from Facebook to Google AdWords and more. While we often suggest these for both B2B and B2C clients, when it comes to ...

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How You Can Use Location Tracking Features in Mobile Apps to Create Targeted Advertising Experiences HOW YOU CAN USE LOCATION TRACKING FEATURES IN MOBILE APPS TO CREATE TARGETED ADVERTISING EXPERIENCES

blog article

Mar 26, 2019

Location tracking is a popular tool in mobile app technology that gives a company access to a user’s location data, which provides more accurate and unique information on each consumer. More than half of people (57%) are comfortable with apps t...

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PPC vs CPC – What PPC VS CPC – WHAT'S THE DIFFERENCE?

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Mar 26, 2019

PPC is an abbreviation of the term Pay Per Click which is often used within online advertising platforms such as Google and Facebook. This refers to the method of paying for the ads being served to users on a click by click basis. In comparison, CPC ...

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7 Prospecting Strategies for PPC Agencies 7 PROSPECTING STRATEGIES FOR PPC AGENCIES

blog article

Mar 26, 2019

If you’re a small to medium-sized marketing agency, chances are you have one question consistently on your mind: “How do I get more clients?” The solution can vary depending upon your niche, years of experience, overhead, and a vari...

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Social Media Marketing Made Simple: A Step-by-Step Guide SOCIAL MEDIA MARKETING MADE SIMPLE: A STEP-BY-STEP GUIDE

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Mar 26, 2019

Social media is everywhere! It is impossible to imagine life anymore, which has not been convoluted by social media. And it is not only us who are dependent on social media. Businesses too have started using social media to reach out to their audienc...

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How to Create a Successful Social Media Marketing Strategy HOW TO CREATE A SUCCESSFUL SOCIAL MEDIA MARKETING STRATEGY

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Mar 26, 2019

Whether you want to grow your brand through social media or to level up as a social media marketer, developing a social media marketing strategy is essential.

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The Top 7 Digital Marketing Trends that Business Owners Should Follow THE TOP 7 DIGITAL MARKETING TRENDS THAT BUSINESS OWNERS SHOULD FOLLOW

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Mar 26, 2019

This infographic from Serpwatch outlines a range of key stats and trend data points across all of the main digital marketing platforms, with breakdowns specific to each, in order to help guide your strategy.

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Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI INSTAGRAM ADVERTISING COST: 3 WAYS TO LOWER AD SPEND AND BOOST ROI

blog article

Mar 26, 2019

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital.

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The Easy Guide to Social Media for Small Business THE EASY GUIDE TO SOCIAL MEDIA FOR SMALL BUSINESS

blog article

Mar 26, 2019

If you’re on a small marketing team, the sole marketing person at your company, or you’re running all facets of your business, you know what it’s like to wear multiple hats. With countless deliverables to push out to keep your small...

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5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads 5 DATA-DRIVEN TIPS TO GET MORE TRAFFIC AND LEADS FROM YOUR FACEBOOK ADS

blog article

Mar 26, 2019

Facebook ads are tricky little beasts. You can’t treat them like direct response ads on Google. Your audience will scroll right on past those product-focused messages if they’re not in the mood to buy. But a paid Facebook strategy is real...

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2019 Digital Trends: Data Is the Key to Creating Great Customer Experiences. 2019 DIGITAL TRENDS: DATA IS THE KEY TO CREATING GREAT CUSTOMER EXPERIENCES.

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Mar 26, 2019

In this year’s survey, data-driven marketing that focuses on the individual is seen as the single most exciting opportunity in 2019 for larger organisations. At the same time, creatives are combining high-quality content with excellence in data to de...

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15 Social Media Marketing Tips To Get You Started 15 SOCIAL MEDIA MARKETING TIPS TO GET YOU STARTED

blog article

Mar 26, 2019

Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind.These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business.Whil...

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3 Steps to Granting Access to Your Amazon Ad Account 3 STEPS TO GRANTING ACCESS TO YOUR AMAZON AD ACCOUNT

blog article

Mar 25, 2019

Digital advertising often requires collaboration. Luckily, platforms like Amazon Advertising make it easy to give other users access to an ad account. Amazon lets you assign users either editor or admin access. The former gives a user the ability to ...

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The Online Advertising Landscape in 2019 [Data] THE ONLINE ADVERTISING LANDSCAPE IN 2019 [DATA]

blog article

Mar 25, 2019

Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring t...

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Google Ads Audience Targeting 2019 - Audience Targeting AdWords Search, Display, and Video GOOGLE ADS AUDIENCE TARGETING 2019 - AUDIENCE TARGETING ADWORDS SEARCH, DISPLAY, AND VIDEO

video

Mar 25, 2019

Check out our video where we cover Google Ads Audience Targeting. We cover everything you need to know about creating audiences and targeting audiences in your Google AdWords Search, Display, and Video campaigns.

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Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets GOOGLE DYNAMIC SEARCH ADS: DOS, DON’TS, AND OTHER SECRETS

blog article

Mar 25, 2019

If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign? And what happens to the plethora of unique searches that cross the eyes of the Google gods on a daily basis?

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How to Use Facebook to Learn More About Your Audience HOW TO USE FACEBOOK TO LEARN MORE ABOUT YOUR AUDIENCE

blog article

Mar 25, 2019

Are you despairing over the loss of data available within Facebook Audience Insights?With the privacy ballyhoo, Facebook made the decision to reduce its Audience Insights tool to only giving insights about people who have liked your Page.This was a t...

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Changes on Facebook might cost advertisers more money per lead CHANGES ON FACEBOOK MIGHT COST ADVERTISERS MORE MONEY PER LEAD

blog article

Mar 25, 2019

Zuckerberg’s vision is to integrate the other social media platforms that Facebook Inc. owns. He believes that the shift can be achieved by merging Facebook, Instagram, WhatsApp, and Messenger.

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9 Best Facebook Ad Campaigns to Boost eCommerce Sales 9 BEST FACEBOOK AD CAMPAIGNS TO BOOST ECOMMERCE SALES

blog article

Mar 24, 2019

The ideal eCommerce marketing strategy should include cold traffic and remarketing campaigns, and Facebook ads and promotions are a big part of eCommerce success. Cold traffic campaigns are designed to elicit product interest, build your audience of ...

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Video ads on Facebook: facts & figures at a glance VIDEO ADS ON FACEBOOK: FACTS & FIGURES AT A GLANCE

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Mar 23, 2019

A Facebook message that consists of video is better remembered by viewers. 4 out of 5 users can remember a video they have seen in the last 30 days. Curious about more facts and figures about video ads on Facebook? How popular paid video messages are...

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Ad Groups For Search Ads AD GROUPS FOR SEARCH ADS

blog article

Mar 23, 2019

When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads ar...

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Mobile Billboard Truck Advertising for Non-Profits MOBILE BILLBOARD TRUCK ADVERTISING FOR NON-PROFITS

blog article

Mar 22, 2019

A mobile billboard truck may feel like a risky investment for a nonprofit in the Boston area, especially since so many organizations have very little promotional dollars to play around with. Many nonprofit directors believe that they are better off s...

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Is Digital Truck Advertising Right for Your Business? IS DIGITAL TRUCK ADVERTISING RIGHT FOR YOUR BUSINESS?

blog article

Mar 22, 2019

Digital truck advertising is one of the newer promotional methods that Manchester, NH businesses are starting to use, so it is understandable traditionalists are a little wary of jumping in. Folks who have been in business for a long time may not fee...

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Tips on Instagram Tagging Strategy and Facebook Ads TIPS ON INSTAGRAM TAGGING STRATEGY AND FACEBOOK ADS

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Mar 22, 2019

Tag, tag, and tag some more (and also do some Facebook Ads, while you're at it)! We're tackling Instagram tagging strategy and Facebook Ads with Digital Media Lead Erin Noha.

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Why Hulu’s Price Cut Is Great News for Advertisers WHY HULU’S PRICE CUT IS GREAT NEWS FOR ADVERTISERS

blog article

Mar 22, 2019

With its latest drop in price for its ad-supported service, Hulu has become an attractive advertising platform for digital advertisers. Earlier this year, Hulu announced that it was lowering the cost of its ad-supported plan by two dollars per month....

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Amazon Tests Mobile Video Ads in Search Results AMAZON TESTS MOBILE VIDEO ADS IN SEARCH RESULTS

blog article

Mar 22, 2019

Amazon finally steps up to compete against advertising giants, Facebook and Google, by testing a new ad format. According to Bloomberg, Amazon is beta testing video ads in its shopping app. Bloomberg, the first to report on the story, spoke to source...

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Offline Advertising Tips For Local Businesses OFFLINE ADVERTISING TIPS FOR LOCAL BUSINESSES

blog article

Mar 22, 2019

Whether you’re a long-established brand or a start-up, we’re sure you’ve heard this line from a handful of concerned customers and fans before: “If you’re not online, does your business even really exist?” We&rsquo...

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Automating Ad Copy and Keywords: What are Your Options? AUTOMATING AD COPY AND KEYWORDS: WHAT ARE YOUR OPTIONS?

blog article

Mar 22, 2019

When it comes to paid search advertising, the keywords you choose and the ad copy you write to match them have a huge impact on how successful your ads will be.Unfortunately, choosing keywords and writing ad copy is a pain. Surely, there has to be an...

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Facebook Ads Placements FACEBOOK ADS PLACEMENTS

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Mar 21, 2019

Even though I’ve personally switched from Facebook Ads to Amazon and Bookbub ones, I’m well aware that Facebook advertising is far from dead. However, every Facebook update seems to change everything, including where you can advertise. Ad...

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No Profits, No Advertising: Amazon Implements New Rule NO PROFITS, NO ADVERTISING: AMAZON IMPLEMENTS NEW RULE

blog article

Mar 21, 2019

A new Amazon rule pressures vendors to sell profitable products.  According to CNBC, Amazon has been telling vendors and brand owners that if they don’t sell products at a profit, they won’t be able to promote those products. CNBC le...

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Ultimate Guide to LinkedIn Ads + How to Use Campaign Manager ULTIMATE GUIDE TO LINKEDIN ADS + HOW TO USE CAMPAIGN MANAGER

blog article

Mar 21, 2019

LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think? It’s no secret that LinkedIn is bursting with adve...

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7 Types of Advertising + Examples of How Brands Have Used Them 7 TYPES OF ADVERTISING + EXAMPLES OF HOW BRANDS HAVE USED THEM

blog article

Mar 21, 2019

Time after time, businesses allocate large amounts of money towards their advertisement efforts. But with so many types of advertising, how does a business ensure their money is well spent? Despite the array of choices at hand, all types of advertisi...

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Local Business Advertising: 3 Ways to Grow in Your Market LOCAL BUSINESS ADVERTISING: 3 WAYS TO GROW IN YOUR MARKET

blog article

Mar 21, 2019

Whether you’re fixing up cars in a small garage or caffeinating bloggers at your own bakery cafe, you’re trying to grow revenue in a market that isn’t terribly big. As such, you’ll need to get creative with your Google Ads cam...

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9 Fantastic LinkedIn Ad Examples (& Why They Work) 9 FANTASTIC LINKEDIN AD EXAMPLES (& WHY THEY WORK)

blog article

Mar 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube.

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Twitter Ads: What Changes in 2019 – The Complete Guide For Advertisers TWITTER ADS: WHAT CHANGES IN 2019 – THE COMPLETE GUIDE FOR ADVERTISERS

blog article

Mar 21, 2019

Twitter is making some big changes which could potentially increase activity and change what brands can post and when. Are you getting ready for the new Twitter Ads era? And we’re not just talking cool new features being updated or added on; we...

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3 Steps to Reach Your Ideal Audience with Facebook Ads Targeting 3 STEPS TO REACH YOUR IDEAL AUDIENCE WITH FACEBOOK ADS TARGETING

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Mar 21, 2019

It’s no secret that Facebook Ads offers incredible opportunities for reaching your ideal audience to promote your products and services. Some even consider Facebook Ads to be the largest psycho-graphic and demographic database in the world - a ...

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6 First-Time Google Ads Campaign Mistakes and How to Avoid Them 6 FIRST-TIME GOOGLE ADS CAMPAIGN MISTAKES AND HOW TO AVOID THEM

blog article

Mar 21, 2019

You’re ready to get started with Google Ads. You’ve got your account, you’ve set aside money in the marketing budget, and you’ve read all the tutorials showing you how to actually use the system. If you’re still feeling ...

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Five Priorities for the Future of TV Advertising in Europe FIVE PRIORITIES FOR THE FUTURE OF TV ADVERTISING IN EUROPE

blog article

Mar 20, 2019

The TV industry is in the midst of rapid change. The devices used for media consumption are shifting from the traditional television set to mobile and digital, while linear broadcast channels are giving way to the likes of OTT players such as Now TV,...

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Why Blockchain is Set to Change Online Advertising Forever WHY BLOCKCHAIN IS SET TO CHANGE ONLINE ADVERTISING FOREVER

blog article

Mar 20, 2019

By 2021, marketing budgets for advertisers in the US is set to reach $120 billion collectively. To cut a long story short, the online ad world is booming. In fact, we can barely take a step (or a click) on the web without coming face to face with an ...

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What is Programmatic Advertising? The Ultimate Guide (2019) WHAT IS PROGRAMMATIC ADVERTISING? THE ULTIMATE GUIDE (2019)

blog article

Mar 20, 2019

The numbers don’t lie. In 2018, 80% of digital display marketing in the US was done via programmatic advertising. So why, exactly, do marketers turn to programmatic for their display campaigns, and what is it really? To put it short, programmat...

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Master the Google Display Network & Expand the Reach of Your Brand MASTER THE GOOGLE DISPLAY NETWORK & EXPAND THE REACH OF YOUR BRAND

blog article

Mar 20, 2019

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population. But one of the best aspects of the Google Display Network is that it lets you specifically target...

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11 Google Display Ads Strategies For 2019 11 GOOGLE DISPLAY ADS STRATEGIES FOR 2019

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Mar 20, 2019

We help you learn some Google Display Ads best practices for targeting, creating ads, creating Google Ads Display Advertising campaigns, conversion tracking, monitoring your campaigns using Google Analytics, testing landing pages, using automated sma...

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Native Video Advertising: How to Promote Visual Content that Resonates NATIVE VIDEO ADVERTISING: HOW TO PROMOTE VISUAL CONTENT THAT RESONATES

video

Mar 19, 2019

Matt Talmage, Director of Demand Generation from Wibbitz and Rachel Zalta, Global Research & Insights Lead from Taboola discuss native video—check it out to discover best practices for context and production.

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All you need to know about non skippable in-stream ads ALL YOU NEED TO KNOW ABOUT NON SKIPPABLE IN-STREAM ADS

blog article

Mar 19, 2019

As a landmark development, YouTube has now expanded its non-skippable ad format to more creators, brands and advertisers who are looking to monetise their content. One of the many advantages of non-skippable ads is that your brand can reach its targe...

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11 Reasons Why Your Facebook Ads Are Not Delivering 11 REASONS WHY YOUR FACEBOOK ADS ARE NOT DELIVERING

blog article

Mar 19, 2019

Have you ever asked yourself, “Why are my Facebook ads not delivering? Why aren’t they getting impressions?” After months of strategizing, late-night copywriting, and hard work; your campaign is finally ready to go. You’ve got...

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Save time with Google Ads import updates in Bing Ads Editor SAVE TIME WITH GOOGLE ADS IMPORT UPDATES IN BING ADS EDITOR

blog article

Mar 19, 2019

In the Choose import options window, you can now select specific items to import, and you have the ability to adjust your Bids and budgets, and Landing page URLs. You can also specify settings for targeting and ad extensions and modify Tracking templ...

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7 Powerful Benefits of Using PPC Advertising 7 POWERFUL BENEFITS OF USING PPC ADVERTISING

blog article

Mar 19, 2019

There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads (or Bing Ads), there’s a powerful case to be made. PPC can have a major – and positive &nda...

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Facebook Is Beta Testing a New Interface for Ads Manager FACEBOOK IS BETA TESTING A NEW INTERFACE FOR ADS MANAGER

blog article

Mar 18, 2019

Big or small, platform updates alter the workflows people are accustomed to. That’s why it’s helpful to stay on top of the latest news as platforms like Facebook’s Ads Manager release new changes. Marketing Land recently discovered ...

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How to Pick the Right Facebook Ad Type for Your Campaigns HOW TO PICK THE RIGHT FACEBOOK AD TYPE FOR YOUR CAMPAIGNS

blog article

Mar 18, 2019

It’s not uncommon for marketers to face decision fatigue on a regular basis, and if business owners are tackling their own marketing, that fatigue is only heightened. You have to make decisions about platforms, your marketing budget, how to spe...

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Google Ads Quality Score: How To Raise It & Lower Your Costs GOOGLE ADS QUALITY SCORE: HOW TO RAISE IT & LOWER YOUR COSTS

blog article

Mar 18, 2019

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads quality score will help you to do just that.

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4 Facebook Ad Tools that will Increase Your Sales 4 FACEBOOK AD TOOLS THAT WILL INCREASE YOUR SALES

blog article

Mar 18, 2019

Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their Page numbers and sales. Would you like to improve your ad reach, but don’t k...

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The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing THE DEFINITIVE GUIDE TO ECOMMERCE PPC ON GOOGLE, AMAZON, & BING

blog article

Mar 18, 2019

It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep. Suddenly, our hero enters t...

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5 Mobile App Development Trends Gaining Steam in 2019 5 MOBILE APP DEVELOPMENT TRENDS GAINING STEAM IN 2019

blog article

Mar 18, 2019

What’s important, however, is that with the advent of mobile technologies comes the shift in user’s preferences. We get a lot more used to doing stuff with our phones, that we become more demanding. We want our experience to be more eleva...

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11 Google Ads Strategies For 2019 11 GOOGLE ADS STRATEGIES FOR 2019

blog article

Mar 18, 2019

Check out 11 Google Ads strategies for 2019. We cover some of the top google adwords strategies, best practices, tips, and tricks for you to get the most out of your google ads budget. You can learn the Google Ads best practices for beginners in 2019...

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What Is PPC & How Paid Search Marketing Works WHAT IS PPC & HOW PAID SEARCH MARKETING WORKS

blog article

Mar 18, 2019

Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser&rsq...

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5 Reasons You MUST Spend Money Outside of PPC 5 REASONS YOU MUST SPEND MONEY OUTSIDE OF PPC

blog article

Mar 18, 2019

Part of our filtering system when we receive leads for new clients is asking how much of their marketing budget is devoted to PPC marketing (the only channel we manage at my PPC agency). OK, so why in the world would a person (me!) who has invested h...

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How to Build an SEO & UX-Minded Main Navigation HOW TO BUILD AN SEO & UX-MINDED MAIN NAVIGATION

blog article

Mar 18, 2019

This can also be asked of simply improving an existing site to provide better content pathways, usher conversions or portray content importance to crawling search engines. The answer: your main navigation.Website main navigations are like snowflakes....

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3 Keys to Designing Killer Social Media Content 3 KEYS TO DESIGNING KILLER SOCIAL MEDIA CONTENT

infographic

Mar 18, 2019

Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.

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The Essential Guide to Social Media Advertising THE ESSENTIAL GUIDE TO SOCIAL MEDIA ADVERTISING

whitepaper

Mar 16, 2019

Facebook ad campaigns are structured into three levels: the campaign, ad set, and ad. The creation of your ad campaign begins with setting the objective of your campaign, then goes into deciding whom to target your ad to and what pricing to set, and ...

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Google Ads For Real Estate Agents Tutorial 2019 GOOGLE ADS FOR REAL ESTATE AGENTS TUTORIAL 2019

video

Mar 16, 2019

Check out our Real Estate Google Ads Tutorial for 2019. When it comes to Google AdWords for Real Estate Agents, our tutorial will guide you through the step-by-step process of getting started with Google Ads and driving Real Estate Leads using PPC Ad...

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How to Track Email Marketing Performance HOW TO TRACK EMAIL MARKETING PERFORMANCE

infographic

Mar 16, 2019

It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for...

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5 Tips for Creating Your Facebook PPC Marketing Strategy 5 TIPS FOR CREATING YOUR FACEBOOK PPC MARKETING STRATEGY

blog article

Mar 15, 2019

As far as social media advertising is concerned, Facebook is where it’s at.But with constant algorithm changes and Facebook Business updates, Facebook Ads can be a bit of a moving target in terms of developing a robust PPC marketing strategy. T...

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7 Ways to Leverage Video in Your B2B Marketing Strategy 7 WAYS TO LEVERAGE VIDEO IN YOUR B2B MARKETING STRATEGY

blog article

Mar 15, 2019

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy. As we s...

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DRIVING GROWTH AND PROFITABILITY IN CLOUD-BASED SOFTWARE AND ADVERTISING DRIVING GROWTH AND PROFITABILITY IN CLOUD-BASED SOFTWARE AND ADVERTISING

whitepaper

Mar 14, 2019

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements concerning. Synacor’s expected financial performance as well as Synacor’s strategic and op...

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Facebook Advertising Tips: Budgeting for New Acquisition vs. Retargeting FACEBOOK ADVERTISING TIPS: BUDGETING FOR NEW ACQUISITION VS. RETARGETING

blog article

Mar 14, 2019

Many brands, whether they’ve been running new acquisition campaigns on Facebook or are completely new to the paid acquisition game, ask me: “how much money should we be spending on retargeting?” The answer comes down to several fact...

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How to Advertise on Facebook. The Complete Guide + Facebook Ad Examples HOW TO ADVERTISE ON FACEBOOK. THE COMPLETE GUIDE + FACEBOOK AD EXAMPLES

blog article

Mar 14, 2019

So you’re considering advertising on Facebook, huh? Well, you've come to the right place. Ever since its creation in 2004, Facebook has proven to be a social media giant. Whether you use the site to connect with family and friends or use it...

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What Is Advertising? +What Makes an Ad Successful WHAT IS ADVERTISING? +WHAT MAKES AN AD SUCCESSFUL

blog article

Mar 14, 2019

Consumers attention spans are shorter than ever, so how do you get your business to stand out from the crowd? The answer to that? Advertising. Advertisements are everywhere, and it's difficult to imagine a world without them. Even in the most unl...

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Understanding the Value of Interactive Content UNDERSTANDING THE VALUE OF INTERACTIVE CONTENT

blog article

Mar 14, 2019

For example, the BBC created an extremely engaging web page that tries to put the vastness of our universe in perspective. As you scroll down the page, a rocket takes flight throughout our solar system, highlighting landmark distances as you pass the...

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Crowdfunding for Business, Marketing and Advertising the First Steps. CROWDFUNDING FOR BUSINESS, MARKETING AND ADVERTISING THE FIRST STEPS.

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Mar 14, 2019

Crowdfunding for Business, Marketing and Advertising the First Steps.

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9 Social Media Growth Hacks Your Business Needs in 2019 9 SOCIAL MEDIA GROWTH HACKS YOUR BUSINESS NEEDS IN 2019

blog article

Mar 14, 2019

YouTube is the second largest search engine of this world after Google and it makes sense to promote your business on YouTube. The future is of videos and getting viral on YouTube requires some good skills. Here are some tips that you can use to make...

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How to Create Social Media Videos for Your Business HOW TO CREATE SOCIAL MEDIA VIDEOS FOR YOUR BUSINESS

blog article

Mar 14, 2019

We’ve all heard it: it’s no longer “content is king” as much as it is “video is king”. That is all well and good, but how do you actually get started with video marketing? What kinds of videos should you create to ...

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Marketing Terms & Digital Advertising Acronyms You Should Know MARKETING TERMS & DIGITAL ADVERTISING ACRONYMS YOU SHOULD KNOW

blog article

Mar 14, 2019

When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns. If you’re not familiar with them, you’re not alone.Although shorthand way...

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Why 70% of the Small Businesses are Failing with Facebook Ads WHY 70% OF THE SMALL BUSINESSES ARE FAILING WITH FACEBOOK ADS

blog article

Mar 14, 2019

Well, that’s what Facebook is – an 80,000-pound advertising gorilla. 9 out of 10 marketers use Facebook Ads to generate leads and to feed their sales pipeline. After all with 2.2 Billion active users, it is a country (if not a continent!)...

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How to Optimize Google Ads When Average Position Disappears HOW TO OPTIMIZE GOOGLE ADS WHEN AVERAGE POSITION DISAPPEARS

blog article

Mar 14, 2019

Google has announced that the “average position” metric will no longer be supported starting in September. Having been a Googler myself for almost a decade, I can only imagine the trepidation the Google Ads marketing team must have felt b...

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3 Facebook hacks to help you grow your business 3 FACEBOOK HACKS TO HELP YOU GROW YOUR BUSINESS

blog article

Mar 14, 2019

If you have a pulse, there is a good chance you're familiar with the social media platform Facebook. The once-obscure college friends app has since blossomed into a worldwide trend. A whopping 68 percent of Americans have a Facebook account, and ...

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Building Relationships Through Email Marketing BUILDING RELATIONSHIPS THROUGH EMAIL MARKETING

blog article

Mar 14, 2019

With proper execution, the addition of a strategic email marketing plan is a huge asset to your digital marketing efforts. In fact, according to HubSpot, email is one of the only marketing channels we can use to build an authentic relationship with t...

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48 Social Media Goals and Metrics to Measure the Success of Your Strategy 48 SOCIAL MEDIA GOALS AND METRICS TO MEASURE THE SUCCESS OF YOUR STRATEGY

infographic

Mar 14, 2019

Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort? The team from Social Success Marketing share the metrics you can, and should, track in...

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What Videos do Your Customers Want to See on Social Media? WHAT VIDEOS DO YOUR CUSTOMERS WANT TO SEE ON SOCIAL MEDIA?

infographic

Mar 14, 2019

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal - consumers also have different expectations for video, across different platforms.

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Three trends shaping programmatic advertising in 2019 THREE TRENDS SHAPING PROGRAMMATIC ADVERTISING IN 2019

blog article

Mar 13, 2019

In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity. With programmatic now fully implemented into most media strategies, new practices and trends are shaping the industry...

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The First Steps to Creating a True Cross-Channel Advertising Strategy THE FIRST STEPS TO CREATING A TRUE CROSS-CHANNEL ADVERTISING STRATEGY

blog article

Mar 13, 2019

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have ...

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The 7-Step Facebook Ad Plan Lessons Pulled from the Digital Marketer Vault THE 7-STEP FACEBOOK AD PLAN LESSONS PULLED FROM THE DIGITAL MARKETER VAULT

blog article

Mar 13, 2019

If you’ve been wanting to create a Facebook advertising plan or revamp your existing Facebook ad strategy, you’ve come to the right place. DigitalMarketer drives A LOT of traffic from Facebook, and we’ve learned a couple new things ...

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The Little-Known Facebook Ads Traffic Hack THE LITTLE-KNOWN FACEBOOK ADS TRAFFIC HACK

video

Mar 13, 2019

Since Facebook groups can be a significant traffic source but there is currently no option to target people in Facebook groups with Facebook ads, the good news is that thanks to retargeting you can.

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How to Maximize Facebook Lead Gen Ads for Your Business HOW TO MAXIMIZE FACEBOOK LEAD GEN ADS FOR YOUR BUSINESS

blog article

Mar 13, 2019

Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services whil...

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6 Digital Transformation Trends for 2019 6 DIGITAL TRANSFORMATION TRENDS FOR 2019

blog article

Mar 13, 2019

Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent all aspects of digit...

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Google Ads Bidding Strategies: The Ultimate Guide GOOGLE ADS BIDDING STRATEGIES: THE ULTIMATE GUIDE

blog article

Mar 13, 2019

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. If you aren’t deeply familiar with the different options you have, blindly choosing one type of Google ad...

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Is YouTube the Future of Video Advertising? IS YOUTUBE THE FUTURE OF VIDEO ADVERTISING?

infographic

Mar 13, 2019

Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look at their YouTube budget this year. More than half (51%) of marketers now run YouTube video ads.

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Social commerce trends in 2019 SOCIAL COMMERCE TRENDS IN 2019

blog article

Mar 13, 2019

For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue. With the likes of Amazon settin...

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LinkedIn Advertising Cheatsheet LINKEDIN ADVERTISING CHEATSHEET

blog article

Mar 13, 2019

We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful.There are tons of B2B marketers out there...

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Why User Data is the Next Big Deal in Digital? WHY USER DATA IS THE NEXT BIG DEAL IN DIGITAL?

blog article

Mar 13, 2019

User data has been a really hot topic across many industries, especially digital. Transparency is spreading over the advertising word and users want to have total control over what information is passed to the companies, and what are they doing with ...

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The cheapest (and best) way of buying advertising on websites THE CHEAPEST (AND BEST) WAY OF BUYING ADVERTISING ON WEBSITES

video

Mar 12, 2019

Of the four ways to buy advertising on websites, there’s one clear stand out for me which is the cheapest and best way to buy website advertising. Find out which method and why in Duncan's recent video.

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10 Leading Influencer Marketing Trends for 2019 10 LEADING INFLUENCER MARKETING TRENDS FOR 2019

infographic

Mar 12, 2019

Influencer marketing matured last year. Indeed, it is now mainstream, to the point where many consider it a legitimate extension of content marketing, as the most effective means of content delivery. Although it has suffered a few niggles, such as fa...

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2019 Social Media Image Sizes Cheat Sheet 2019 SOCIAL MEDIA IMAGE SIZES CHEAT SHEET

infographic

Mar 12, 2019

Using effective images is key to making your social media posts stand out, but ensuring your visuals look their best can be difficult, with the platforms regularly changing their guidelines on optimal display sizes and accepted file formats

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Facebook Automated Ads: Everything You Need To Know FACEBOOK AUTOMATED ADS: EVERYTHING YOU NEED TO KNOW

blog article

Mar 12, 2019

Those who tried Facebook Automated Ad raise your hand, please. Those who “Nah, I don’t trust new features until you show me numbers” raise your hand, please. And those of you that didn’t even know what facebook Automated ads w...

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3 Myths in Content Marketing and How to Counter Them 3 MYTHS IN CONTENT MARKETING AND HOW TO COUNTER THEM

blog article

Mar 12, 2019

Those of us who work on content teams eat, breathe, and dream the stuff. But running into someone who doesn’t “get” content marketing changes (and sometimes challenges) your perspective on assumptions you make every day.

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Shopping On Social Is Boosting e-Commerce SHOPPING ON SOCIAL IS BOOSTING E-COMMERCE

blog article

Mar 12, 2019

Social media and shopping became bedfellows right at the very start. As soon as brands realised that people would search social media for stuff to buy (which was probably about five minutes after Facebook went live) the landscape became one that was ...

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How to Create an Instagram Story Ad in 2019 HOW TO CREATE AN INSTAGRAM STORY AD IN 2019

video

Mar 12, 2019

Instagram story ads are a great way to get your product in front of customers. Watch to learn how to create a promotion with Instagram story ads, how to promote your story video ads on Instagram, and how to monitor and run Instagram story ads.

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Nine advertising and marketing trends for 2019 NINE ADVERTISING AND MARKETING TRENDS FOR 2019

blog article

Mar 12, 2019

You can’t research any trend any longer without finding the word digital in it. It’s a given that the Fourth Industrial Revolution (4IR) has impacted every facet of society, work and business. The only question remaining is: How prepared ...

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9 Emerging Search Engine Optimization Trends For 2019 9 EMERGING SEARCH ENGINE OPTIMIZATION TRENDS FOR 2019

infographic

Mar 12, 2019

Even with the ongoing rise of social media, search engines remain key to product and business discovery - and as such, search engine optimization (SEO) remains an integral part of any effective digital marketing plan.

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Social Media Marketing: The Ultimate Guide SOCIAL MEDIA MARKETING: THE ULTIMATE GUIDE

blog article

Mar 11, 2019

As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the conten...

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9 Surefire Ways to Boost Social Media Following 9 SUREFIRE WAYS TO BOOST SOCIAL MEDIA FOLLOWING

blog article

Mar 11, 2019

In our noisy, fast-paced, digital world, social media is the megaphone that amplifies everything. Good thing, too, because today, brands are struggling to gain followers who respond to their content and offers. Think about it, hundreds of thousands o...

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Google Display Ads Tutorial 2019 - Create Google Display Network Advertising Campaigns GOOGLE DISPLAY ADS TUTORIAL 2019 - CREATE GOOGLE DISPLAY NETWORK ADVERTISING CAMPAIGNS

video

Mar 11, 2019

Check out our Google Display Ads Tutorial for 2019. We cover everything you need to know about Google Display Advertising so you can get started with creating your first campaign and doing it successfully.

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The Complete Guide to CPC Advertising (on Google, Facebook, and Instagram) THE COMPLETE GUIDE TO CPC ADVERTISING (ON GOOGLE, FACEBOOK, AND INSTAGRAM)

blog article

Mar 11, 2019

Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC advertising, factors heavily into those big numbers.

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What Google WHAT GOOGLE'S UNSKIPPABLE LABS HAS LEARNED FROM RUNNING OVER 250 VIDEO AD EXPERIMENTS

video

Mar 11, 2019

When it comes to video ad creative, what works?” That’s the question Ben Jones, global creative director at Google’s Unskippable Labs, unpacks day in and day out. Unskippable Labs partners with brands to review about 1,000 video ad ...

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5 Instagram Tools that Work 5 INSTAGRAM TOOLS THAT WORK

blog article

Mar 11, 2019

With more than 111 million active users expected to join by 2019, Instagram has a ton of potential for business and content marketers looking to reach millions of customers. But for professionals unfamiliar with Instagram, it may simply appear to be ...

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4 Strategies for Effectively Advertising on Google, Facebook, and Amazon 4 STRATEGIES FOR EFFECTIVELY ADVERTISING ON GOOGLE, FACEBOOK, AND AMAZON

blog article

Mar 11, 2019

When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising you can have in your media mix. Think about it: 100 percent of people go to Amazon to do one thing buy something.

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10 video marketing statistics for 2019 10 VIDEO MARKETING STATISTICS FOR 2019

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Mar 11, 2019

Marketing experts claim that the year 2019 is where video marketing will surpass written content and most advertisers will enhance their efforts (and resources) towards video marketing to succeed.

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7 Ways to Generate More Social Media Traffic in 2019 7 WAYS TO GENERATE MORE SOCIAL MEDIA TRAFFIC IN 2019

blog article

Mar 11, 2019

You know those customer chat widgets that pop up on the bottom of a website?You can take them to the next level with a Facebook Messenger website widget.It functions the same way as a normal website chat, but with an added bonus: Every time a custome...

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Increase Sales with Digital Advertising INCREASE SALES WITH DIGITAL ADVERTISING

video

Mar 10, 2019

Today's consumers are connected to the internet 24/7. As a business, you must have a digital marketing strategy. Join Wendy and June of bWyse as we explore the digital marketing world to help you understand why now is the time to create an intern...

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How Has Sydney Digital Marketing Helped Grow Your Business? HOW HAS SYDNEY DIGITAL MARKETING HELPED GROW YOUR BUSINESS?

video

Mar 10, 2019

Sydney Digital Marketing has worked with the Motoractive group since 2015. Here, Bruce Morrison the founder and CEO of Motoractive speaks about the importance of collaboration and how working with Sydney Digital has helped transform the groups' d...

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5 Myths About Online Marketing That Need To Be Busted 5 MYTHS ABOUT ONLINE MARKETING THAT NEED TO BE BUSTED

blog article

Mar 09, 2019

I had this opportunity to meet with a new client, and their main goal was they wanted to increase their social media presence. I got to meet with them face-to-face, along with their social media team. I started talking about their website and their e...

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Using Video Advertising Vehicles for Your Local Political Campaign USING VIDEO ADVERTISING VEHICLES FOR YOUR LOCAL POLITICAL CAMPAIGN

blog article

Mar 08, 2019

Many small-town businesses use video advertising vehicles to promote themselves, but the opportunity is being missed by many local politicians. If you are running for local office in Providence, RI or other similar areas, you could be making a huge i...

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6 Effective Elements of Vintage Advertising 6 EFFECTIVE ELEMENTS OF VINTAGE ADVERTISING

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Mar 08, 2019

A powerful content marketing approach is to look back at what worked in the past, figure out why, and apply those lessons to your current strategy. Whether you’re creating social media ads, blog posts or other types of marketing content, there ...

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40+ Advertising Statistics for 2019 40+ ADVERTISING STATISTICS FOR 2019

blog article

Mar 08, 2019

The advertising landscape is constantly adapting to accommodate the habits of online users. In recent years we have seen dramatic shifts that have pulled advertising from desktops to phones. Additionally, we have seen huge increases in native adverti...

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3 Pro Tips for Powerful B2B Personalization 3 PRO TIPS FOR POWERFUL B2B PERSONALIZATION

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Mar 08, 2019

As head of personalization for global B2B solutions provider SAP, James Skay leads, develops, and implements the SAP.com personalization strategy, ensuring it aligns with the company’s enterprise marketing efforts to deliver the intelligent ent...

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ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

blog article

Mar 08, 2019

ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms...

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6 EASY STEPS TO B2B VIDEO MARKETING CAMPAIGN 6 EASY STEPS TO B2B VIDEO MARKETING CAMPAIGN

blog article

Mar 08, 2019

Haven’t you all come across these terms? Evolution in marketing has gone through various stages. It could be anything like touting, pitching a product or wooing the customers. Marketing strategies tend to keep changing with time. Thanks to the ...

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USER INTENT – THE SECRET TO B2B MARKETING SUCCESS USER INTENT – THE SECRET TO B2B MARKETING SUCCESS

blog article

Mar 08, 2019

It is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there&r...

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Navigating the World of Digital Advertising NAVIGATING THE WORLD OF DIGITAL ADVERTISING

video

Mar 08, 2019

John Henry enlists the expertise of Professor Jennifer Grygiel to help the Fur founders navigate the complexities and subjectivities of social media advertising.

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Response to Call for Evidence on the Impact of Social Media on the Administration of Justice RESPONSE TO CALL FOR EVIDENCE ON THE IMPACT OF SOCIAL MEDIA ON THE ADMINISTRATION OF JUSTICE

whitepaper

Mar 08, 2019

Social media posts which are prejudicial or which identify those subject to anonymity orders are not uncommon, and there is an added risk that this material could be seen by jurors; Many social media users may be unaware of reporting restrictions and...

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How To Use Video Marketing For Brand Awareness. Facebook Advertising. Facebook Ads Strategy 2019. HOW TO USE VIDEO MARKETING FOR BRAND AWARENESS. FACEBOOK ADVERTISING. FACEBOOK ADS STRATEGY 2019.

video

Mar 08, 2019

Here's some of my tips for growing brand awareness with video ads BEFORE you push people into your lead magnet or funnels.

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Ad Fraud in digital advertising AD FRAUD IN DIGITAL ADVERTISING

whitepaper

Mar 07, 2019

While it is not possible to completely eliminate ad fraud in one go, it is the duty of everyone in the industry to create an environment that promotes fraud awareness and prevention through anti-fraud initiatives. As a task force, we believe that it ...

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Bing Ads Powerful Moments Success Story Challenge: The winners BING ADS POWERFUL MOMENTS SUCCESS STORY CHALLENGE: THE WINNERS

blog article

Mar 07, 2019

Microsoft believes in the transformative power of diversity and inclusion. We believe in the value of actively engaging different perspectives to challenge and stretch our thinking, enrich the experiences of our employees and empower every person and...

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Facebook Business Basics: Seeing How Your Facebook Advertising is Doing FACEBOOK BUSINESS BASICS: SEEING HOW YOUR FACEBOOK ADVERTISING IS DOING

video

Mar 07, 2019

Once you’ve boosted your post or created your ads with Facebook Ad Manager, you want to know how they’re doing.

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Bing Ads: The Ultimate Tutorial for Businesses BING ADS: THE ULTIMATE TUTORIAL FOR BUSINESSES

blog article

Mar 07, 2019

With Google controlling the majority share of online traffic, it’s easy to write off Bing as a PPC platform, but Bing Ads has enormous potential for businesses of all sizes– especially those with smaller budgets. And since most advertiser...

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So Long Traditional Advertising; Hello Digital Advertising SO LONG TRADITIONAL ADVERTISING; HELLO DIGITAL ADVERTISING

blog article

Mar 07, 2019

According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising...

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How to optimize your video ads for Facebook & Instagram! HOW TO OPTIMIZE YOUR VIDEO ADS FOR FACEBOOK & INSTAGRAM!

video

Mar 07, 2019

Video ads have become one of the most effective marketing tools in todays online world. But understanding how to use video ads online can be pretty tricky. 

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Facebook Advertising Tips & Strategies 2019 FACEBOOK ADVERTISING TIPS & STRATEGIES 2019

video

Mar 07, 2019

This Facebook advertising tips and strategies tutorial will help you understand the top 25 Facebook marketing techniques that can help every individual to grow their business and gain more traffic with less effort.

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Five Ways To Make Advertising Fun For Your Customers And Employees FIVE WAYS TO MAKE ADVERTISING FUN FOR YOUR CUSTOMERS AND EMPLOYEES

blog article

Mar 06, 2019

Advertising is a way of life for every business, and the more advertising and marketing you do, the better off you are. Without a comprehensive marketing strategy, customers won’t know your business exists. If they don’t know you exist, t...

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The Ultimate Cheat Sheet for Mastering Mobile Marketing THE ULTIMATE CHEAT SHEET FOR MASTERING MOBILE MARKETING

blog article

Mar 06, 2019

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That's more than half the world's population. Aside from the astounding growth of mobile, many countries are witnessing people...

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Build an intent-based SEO strategy for your e-commerce brand BUILD AN INTENT-BASED SEO STRATEGY FOR YOUR E-COMMERCE BRAND

blog article

Mar 06, 2019

We don't need SEO. We use Adwords. It works better for us. I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth.Nearly 43% of all e-commerce traffic is organic, while just 26% ...

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4 LinkedIn Marketing Strategies for 2019 4 LINKEDIN MARKETING STRATEGIES FOR 2019

blog article

Mar 06, 2019

LinkedIn marketing is something I really, really believe in for 2019.LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post r esumes, and only connect with people they knew and no one else.&nb...

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Should you in-house or outsource paid search? SHOULD YOU IN-HOUSE OR OUTSOURCE PAID SEARCH?

blog article

Mar 06, 2019

In-housing is a growing industry trend at the moment with big brands like P&G and Vodafone cutting their agency rosters and taking more of their media buying in-house. It’s not just Vodafone and P&G, the IAB published a report showing 1...

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A 7-Step Guide to Creating an Online Digital Marketing Strategy A 7-STEP GUIDE TO CREATING AN ONLINE DIGITAL MARKETING STRATEGY

blog article

Mar 06, 2019

In the past, marketing has relied on advertisements written in local newspapers, or through the posting of flyers around town. Nowadays, technology is the main way that marketing is implemented for businesses across the globe. The development of tech...

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Digital Marketing Is Essential For Your Business DIGITAL MARKETING IS ESSENTIAL FOR YOUR BUSINESS

video

Mar 06, 2019

Let us help you establish your internet presence, outrank your competition and 10x your customer growth.

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Top 3 Benefits Of Advertising On Instagram TOP 3 BENEFITS OF ADVERTISING ON INSTAGRAM

blog article

Mar 06, 2019

Achieving an amazing advertisement isn’t only about the written content, it also geared by stimulating and engaging visuals. A perfect example is an online platform known as Instagram. Everything on Instagram is visual oriented; from Insta stor...

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5 Trends that will Define Outdoor Advertising in 2019 5 TRENDS THAT WILL DEFINE OUTDOOR ADVERTISING IN 2019

blog article

Mar 05, 2019

It’s only the first quarter of 2019 and outdoor media advertising trends are beginning to take center stage as some of the most sought after means to promote business. With technologies advancing, it is not surprising how companies are going be...

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Challenges in Digital Advertising: Facebook CHALLENGES IN DIGITAL ADVERTISING: FACEBOOK

blog article

Mar 05, 2019

Did you know Facebook is 15 years old? It launched around 2004; the summer Olympics were in Greece and the Boston Red Sox won their first World Series since 1918! Most of the population wasn’t even allowed access to Facebook and when you got it...

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3 Reasons to Run Responsive Display Ads + New Features 3 REASONS TO RUN RESPONSIVE DISPLAY ADS + NEW FEATURES

blog article

Mar 05, 2019

Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive display ad format (RDAs) in 2018 was an effort to give advertiser...

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Creative best practices for responsive display ads CREATIVE BEST PRACTICES FOR RESPONSIVE DISPLAY ADS

video

Mar 05, 2019

Creative assets are the building blocks of your responsive display ads. Learn the best practices so that you can effectively reach customers across the Google Display Network.

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How to Use Facebook Lookalike Audiences to Scale Your eCommerce Business HOW TO USE FACEBOOK LOOKALIKE AUDIENCES TO SCALE YOUR ECOMMERCE BUSINESS

blog article

Mar 05, 2019

To scale any business it’s essential to bring new people into the sales funnel using prospecting ads. These audiences of people that haven’t engaged with us before are called cold traffic, as opposed to our Facebook fans, leads, and custo...

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What’s the Difference Between Content Marketing, Branded Content, and Native Advertising? WHAT’S THE DIFFERENCE BETWEEN CONTENT MARKETING, BRANDED CONTENT, AND NATIVE ADVERTISING?

blog article

Mar 05, 2019

Clarifying the Noise: The Content Marketing Spectrum. I attempted to stratify (and demystify a bit) the different approaches of content marketing, native advertising, and branded content. At the time, I said this was a “work in progress” ...

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How To Promote Amazon Products With Facebook Ads HOW TO PROMOTE AMAZON PRODUCTS WITH FACEBOOK ADS

blog article

Mar 05, 2019

Facebook Ads are a powerful tool for Amazon sellers: they can boost sales & rankings on Amazon while building an audience of raving fans for long-term success.They are typically the most cost-effective and scalable source of traffic outside Amazo...

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17 Facebook Ad Tricks That Actually Boost Sales 17 FACEBOOK AD TRICKS THAT ACTUALLY BOOST SALES

blog article

Mar 05, 2019

They’re a fantastic way for online shop owners to get their products in front of a bigger audience. Most importantly, they get your products in front of the rightaudience. For ecommerce owners, Facebook gives you an easy way to target a very sp...

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Is Facebook Video Advertising Part of Your Marketing Plan? IS FACEBOOK VIDEO ADVERTISING PART OF YOUR MARKETING PLAN?

infographic

Mar 05, 2019

Have you integrated Facebook marketing as part of your marketing strategy? If no, then you are missing out on quite a lot. According to GoGlobe, 49% of marketers say they are planning to increase their Facebook Ad spend in 2019. This means that Faceb...

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LKQD Technology Enables Video Advertising with Rackspace LKQD TECHNOLOGY ENABLES VIDEO ADVERTISING WITH RACKSPACE

video

Mar 05, 2019

Every day, LKQD technology connects hundreds of publishers, vendors, advertisers, agencies and their video-related partners with veiwers around the world. Powered by Rackspace and built on Intel technology, LKQD can handle millions of video advertisi...

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The Beginner’s Guide to Small Business SEO THE BEGINNER’S GUIDE TO SMALL BUSINESS SEO

blog article

Mar 05, 2019

Do you find SEO daunting? Do you lack time to learn the intricacies of this ever‐changing and often puzzling field? Here’s the guide for you. They don’t have much technical expertise: SEO isn’t that complicated, but “being goo...

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Google Ads Update – Here’s What You Need to Know Now GOOGLE ADS UPDATE – HERE’S WHAT YOU NEED TO KNOW NOW

blog article

Mar 04, 2019

We saw some big Google Ads updates last year. And the trend doesn’t seem to be stopping this year. One thing was clear from the July 2018 branding shift and message change:They want to make it easier than ever before to run ads and be successfu...

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7 Facebook Messenger Marketing Tips From the Pros 7 FACEBOOK MESSENGER MARKETING TIPS FROM THE PROS

blog article

Mar 04, 2019

Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience? In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance.

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Display advertising best practices 2018 DISPLAY ADVERTISING BEST PRACTICES 2018

blog article

Mar 04, 2019

Every year we update and review our best practices guide for display advertising. With constant development in the world of online display, keeping track of changes is a must. Banner best practices has changed much since the very first banner ad appe...

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Online advertising trends to watch: 2019 ONLINE ADVERTISING TRENDS TO WATCH: 2019

blog article

Mar 04, 2019

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. What’s happening in the industry right now, and what’s set to shape how you create the most engaging and effective ads o...

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How to build responsive banner ads with HTML5 HOW TO BUILD RESPONSIVE BANNER ADS WITH HTML5

blog article

Mar 04, 2019

In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display advertising is now the the default banner format. In particular, ...

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Best display ad campaign of 2018 BEST DISPLAY AD CAMPAIGN OF 2018

blog article

Mar 04, 2019

Here at Bannerflow, helping marketing teams worldwide create their best display ad campaigns is in our DNA. Indeed, we like to think the majority of campaigns built via our platform are brilliant  yet, sometimes a few campaigns rise above the re...

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Pros and Cons of Digital Billboard Advertising PROS AND CONS OF DIGITAL BILLBOARD ADVERTISING

blog article

Mar 03, 2019

Digital billboard advertising is increasingly becoming the preferred choice of out of home advertising for many companies. In fact, the rise of digital signage systems is evident not only in the number of brand-new electronic billboards in Los Angele...

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7 Essential Tips to Optimize Your Facebook Business Page 7 ESSENTIAL TIPS TO OPTIMIZE YOUR FACEBOOK BUSINESS PAGE

blog article

Mar 02, 2019

Being on Facebook almost seems like second nature now that businesses have gone digital.Facebook found that up to 78% of consumers using Facebook to find products and services, from business owners like you.But what if you're not getting any cust...

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Facebook Showcase Video Ads FACEBOOK SHOWCASE VIDEO ADS

blog article

Mar 02, 2019

Facebook Announces Facebook Showcase for Premium Video Advertising: Facebook debuted Facebook Showcase, a new premium video ad program that gives online video and TV ad buyers participating in the upfront selling cycle new opportunities to reach thei...

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The most expensive Google Ads keywords THE MOST EXPENSIVE GOOGLE ADS KEYWORDS

infographic

Mar 01, 2019

A keyword’s average cost per click can make or break a potential campaign. If you’re trying to advertise with a high CPC and a limited budget, you’ll know the troubles that come with it. You’ll tend to have the usual symptoms;...

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WHAT YOU SHOULD KNOW BEFORE MARKETING ON FACEBOOK WHAT YOU SHOULD KNOW BEFORE MARKETING ON FACEBOOK

blog article

Mar 01, 2019

If you’re a local emergency plumber, people don’t typically find you by scrolling through social media and remembering your business’ name if they ever need your services. The people you serve find your business by searching online ...

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5 ways accounting firms can be braver with branding 5 WAYS ACCOUNTING FIRMS CAN BE BRAVER WITH BRANDING

blog article

Mar 01, 2019

The accounting industry probably isn’t the first place you might look for examples of bold brand strategy. But a changing business environment may reward those firms that have the courage to leave the middle of the road.

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Effective Facebook Advertising Strategies for 2019 EFFECTIVE FACEBOOK ADVERTISING STRATEGIES FOR 2019

blog article

Mar 01, 2019

People get confused when I talk about advertising on Facebook and Instagram. Truth is, I don’t actually care about Facebook. I don’t care about social media.I’d be thrilled to tell all of you to go and buy ads on page 187 of Vogue M...

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Early Stage B2B Startups Marketing: How To Get Your First Clients EARLY STAGE B2B STARTUPS MARKETING: HOW TO GET YOUR FIRST CLIENTS

blog article

Mar 01, 2019

Here’s the scariest bit about starting a business- 90% of startups will fail. Certainly not what you’d like to hear, but that’s a fact.As an entrepreneur, you’ll probably be optimistic about everything at first. And that&rsquo...