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A Simple Way to Make It Harder for Mobile Ads to Track You A SIMPLE WAY TO MAKE IT HARDER FOR MOBILE ADS TO TRACK YOU

blog article

Sep 21, 2019

If you're not careful, most of what you do online and in mobile apps will wind up fueling targeted advertising, all that data feeding into a composite profile of your likes, dislikes, and demographic information. But increasingly, even careful web users can't avoid being swept up in the digi...

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Google rolls out massive shakeup to ad biz GOOGLE ROLLS OUT MASSIVE SHAKEUP TO AD BIZ

blog article

Sep 20, 2019

Google’s top ad chief is shaking up the company’s organizational structure, which will impact everything from consumer privacy, ad fraud, measurement, as well as how ads are bought and sold. Google’s top ad chief is shaking up the company’s organizational structure, which wil...

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JumpFly Joins Google Ads Editor Advisory Group JUMPFLY JOINS GOOGLE ADS EDITOR ADVISORY GROUP

blog article

Sep 19, 2019

JumpFly is proud to announce that five of its team members have been handpicked to participate in an elite Google Ads Editor Advisory Group. This is an excellent opportunity for JumpFlyers to give feedback on Google Ads Editor, preview new features, as well as participate in product research and dev...

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Firefox calls BS on Google FIREFOX CALLS BS ON GOOGLE'S FULL-PAGE PRIVACY ADS IN THE WASHINGTON POST

blog article

Sep 19, 2019

The tech giant made a play for Washington Post print edition readers today in the form of three full-page ads extolling its commitment to privacy. Firefox, it seems, isn't buying it. The advertisements, running on page A7, A9, and A11, vary in the specifics, but all push the general theme that G...

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Google ads: effective, a little frustrating, businesses say GOOGLE ADS: EFFECTIVE, A LITTLE FRUSTRATING, BUSINESSES SAY

blog article

Sep 18, 2019

For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled its online ads for 20 years. With competition for ...

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Ad-Tech Startup Innovid Bets on Display Ads AD-TECH STARTUP INNOVID BETS ON DISPLAY ADS

blog article

Sep 18, 2019

As many advertising-technology companies diversify beyond serving display ads, a category that is dominated by Alphabet Inc. ’s Google, Innovid Inc. is instead making its latest bet on display. Innovid, an ad-tech company with a focus on connected TV, has acquired display advertising firm Hero...

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Tips for small businesses looking to advertise on Facebook TIPS FOR SMALL BUSINESSES LOOKING TO ADVERTISE ON FACEBOOK

blog article

Sep 17, 2019

According to a recent report from the Pew Research Center, more than two-thirds (69 percent) of U.S. adults are active Facebook users. That’s a lot of potential customers, and the number hasn’t gone unnoticed by businesses both big and small. That’s probably why, according to the c...

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Exploring the changing face of digital advertising EXPLORING THE CHANGING FACE OF DIGITAL ADVERTISING

blog article

Sep 17, 2019

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now almost 50 percent of all advertising spend is on this medium. It is now space where the majority of marketing budget is spent, outstripping the...

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Google Product Grid & Expandable Shopping Ads GOOGLE PRODUCT GRID & EXPANDABLE SHOPPING ADS

blog article

Sep 16, 2019

To be honest, I am not sure if this is new, but I am being told this is new. The first is what looks like an organic product grid, where Google shows product selections for a query in a new grid like format. The second are paid Google shopping ads that expand to show more details. Via J. James Patte...

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How Many Ads Is Too Many? HOW MANY ADS IS TOO MANY?

blog article

Sep 16, 2019

It has been reported that both ITV and Channel 4 have been arguing for the maximum number of ads per hour limit to be lifted. Historically, the major UK broadcasters have operated at seven minutes per hour, rising to eight in primetime. Smaller broadcasters have been known to run to nine minutes, wh...

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Building a platform for digital insurance BUILDING A PLATFORM FOR DIGITAL INSURANCE

whitepaper

Sep 16, 2019

Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale qu...

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Building a platform for digital insurance BUILDING A PLATFORM FOR DIGITAL INSURANCE

whitepaper

Sep 16, 2019

Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale q...

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Advertising Event: APA Industry Breakfast Forum ADVERTISING EVENT: APA INDUSTRY BREAKFAST FORUM

video

Sep 16, 2019

The Association of Practitioners in Advertising (APA),  jointly with the Marketing Society of Kenya (MSK), Kenya Audience Research Foundation (KARF), and International School of Advertising (ISA), have entered into partnership with Strathmore Business School (SBS) to create a platform for vario...

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Crypto Platform Slammed For Misleading Advertising CRYPTO PLATFORM SLAMMED FOR MISLEADING ADVERTISING

blog article

Sep 16, 2019

Crypto-derivatives trading platform BitMEX published misleading advertising in a leading UK newspaper with a graph showing exaggerated returns from investing in Bitcoin. Consumer watchdog the Advertising Standards Authority (ASA) ordered the exchange not to publish the ad again and to make sure futu...

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As Digital Ad Costs Grow, Online Fashion Retailers Look Elsewhere To Advertise AS DIGITAL AD COSTS GROW, ONLINE FASHION RETAILERS LOOK ELSEWHERE TO ADVERTISE

blog article

Sep 16, 2019

Rising online advertising costs are giving ecommerce sites more opportunity to turn to bricks-and-mortar investments to sell their brand according to a study by Coresight Research. Data from commercial real estate firm Jones Lang LaSalle Research (JLL Research) in 2018 digital natives said they plan...

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Grandesign experiential advertising GRANDESIGN EXPERIENTIAL ADVERTISING

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Sep 13, 2019

This video was originally published on February 04, 2017. Grandesign is a boutique out-of-home advertising company that has blossomed into a $47 million-per-year business.

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Advertising executives point to five ways Google stifles business ADVERTISING EXECUTIVES POINT TO FIVE WAYS GOOGLE STIFLES BUSINESS

blog article

Sep 13, 2019

U.S. authorities investigating Alphabet Inc’s (GOOGL.O) Google for anticompetitive behavior have recently begun probing the company’s $116 billion-a-year advertising business. Attorneys general for 50 U.S. states and territories along with the U.S. Department of Justice appear to be acti...

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Google My Business & Google Ads: Native Child GOOGLE MY BUSINESS & GOOGLE ADS: NATIVE CHILD

video

Sep 12, 2019

Nativechild is a natural hair & bodycare brand, created for the under served needs of women of color. Sonto (owner of Native Child) is passionate about both Hair & Health. She develops & locally manufactures a natural-based hair care system specifically formulated for the needs of Afro, ...

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Marketers set to double down on digital advertising despite measurement issues MARKETERS SET TO DOUBLE DOWN ON DIGITAL ADVERTISING DESPITE MEASUREMENT ISSUES

blog article

Sep 12, 2019

Global marketers are set to ramp up their investment in digital advertising next year, despite ongoing concerns about effective measurement of campaigns. Roughly 84 per cent of marketers plan to increase their investment in online video ads, while 70 per cent will ramp up spend on social media netwo...

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The Essential Guide to Sales Enablement for 2019 THE ESSENTIAL GUIDE TO SALES ENABLEMENT FOR 2019

whitepaper

Sep 12, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

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Bigtincan Hub Overview BIGTINCAN HUB OVERVIEW

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Sep 12, 2019

Bigtincan is the industry's leading Sales Enablement Automation platform, empowering Sales teams to win more and be more productive every day, while providing Marketing the ability to establish ROI on content creation efforts.

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Embracing In-App Advertising: Q&A with Matt Barash, AdColony EMBRACING IN-APP ADVERTISING: Q&A WITH MATT BARASH, ADCOLONY

blog article

Sep 11, 2019

In the final part of this exclusive two-part series with AdColony,  ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Talk to someone in th...

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Why is Local Media Advertising so Important? WHY IS LOCAL MEDIA ADVERTISING SO IMPORTANT?

blog article

Sep 11, 2019

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory frontage was all a dealership needed to guarantee a lot of foot traffic. While this was the norm 20 years ago, times have changed. A lot. ...

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The Ultimate Guide to Headless CMS THE ULTIMATE GUIDE TO HEADLESS CMS

whitepaper

Sep 11, 2019

Get the information you need to understand your current CMS options: A simple, concise explanation of what a headless CMS is How being “headless” makes a CMS agile and built for scale An easy-to-use checklist of key criteria to help determine if headless isright for you How to evaluate the sea of h...

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Foxtel taps data to overhaul content, channels, advertising services FOXTEL TAPS DATA TO OVERHAUL CONTENT, CHANNELS, ADVERTISING SERVICES

blog article

Sep 11, 2019

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming wor...

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A Modern Approach To Event Technology Learn why elite event teams are using Attendease as their top event management solution A MODERN APPROACH TO EVENT TECHNOLOGY LEARN WHY ELITE EVENT TEAMS ARE USING ATTENDEASE AS THEIR TOP EVENT MANAGEMENT SOLUTION

whitepaper

Sep 11, 2019

Attendease is a great fit for event profs with a portfolio of events, corporate event teams looking for time and resource optimization and enterprises with multiple business units and decentralized event teams. By using the automation features from the platform, you and your team can save time to f...

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A MODERN APPROACH TO EVENT TECHNOLOGY A MODERN APPROACH TO EVENT TECHNOLOGY

whitepaper

Sep 11, 2019

Attendease is a great fit for event profs with a portfolio of events, corporate event teams looking for time and resource optimization and enterprises with multiple business units and decentralized event teams. By using the automation features from the platform, you and your team can save time to fo...

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Getting your product recognized through social media advertising GETTING YOUR PRODUCT RECOGNIZED THROUGH SOCIAL MEDIA ADVERTISING

video

Sep 10, 2019

Dory used to shy away from advertising her business on social media as she didn’t have the expertise to implement the proper strategies. Through BreezeMaxWeb, she was able to trust our social media experts to take care of the social media ads for her! She joined us over a year ago and has seen...

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The 4 optimization techniques from Google you can use with Amazon Ads today THE 4 OPTIMIZATION TECHNIQUES FROM GOOGLE YOU CAN USE WITH AMAZON ADS TODAY

blog article

Sep 10, 2019

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations. PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years,...

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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Advertising industry code of ethics due for review ADVERTISING INDUSTRY CODE OF ETHICS DUE FOR REVIEW

blog article

Sep 10, 2019

The Australian Association of National Advertisers  has opened up its advertising industry code of ethics for full review and industry consultation. AANA CEO, John Broome said the association had evolved the definition of advertising in keeping with technological and other advances. These have ...

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Here’s How Amazon Will Impact the Entire Advertising Ecosystem HERE’S HOW AMAZON WILL IMPACT THE ENTIRE ADVERTISING ECOSYSTEM

blog article

Sep 10, 2019

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants an...

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What is Digital Advertising? | A Beginner WHAT IS DIGITAL ADVERTISING? | A BEGINNER'S EXPLANATION OF DIGITAL ADVERTISING

video

Sep 09, 2019

Digital advertising is a BIG part of many business' digital marketing strategies. But what is it? Simply put, it's an online advertising strategy fueled by data that can reach consumers wherever they are in the buying funnel. Digital advertising gets your ads served to the right people, and ...

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It looks like two ads were sold for the same spot IT LOOKS LIKE TWO ADS WERE SOLD FOR THE SAME SPOT

video

Sep 09, 2019

This video was originally published on May 09, 2014. Columnist David Lazarus answers your consumer questions in this one-minute video.

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Why are companies suspending YouTube advertising? WHY ARE COMPANIES SUSPENDING YOUTUBE ADVERTISING?

video

Sep 06, 2019

This video was originally published on March 27, 2017. Google says it is performing an "extensive review" of its advertisement policies after a British newspaper investigation found ordinary ads appeared alongside.

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Serving digital ads faster using IBM Cloud Kuberetes Service SERVING DIGITAL ADS FASTER USING IBM CLOUD KUBERETES SERVICE

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Sep 06, 2019

SteelHouse, an adtech software company, using IBM Cloud, serves digital ads in less than 100 milliseconds for their agency and marketing clients. The exceptional speed is achieved using IBM Cloud Kubernetes Service to manage the 40 microservice clusters, by using Istio service mesh to log and route ...

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Research Firm Tests Social Media Ads for Inquiry Generation RESEARCH FIRM TESTS SOCIAL MEDIA ADS FOR INQUIRY GENERATION

blog article

Sep 06, 2019

One of the biggest challenges with using social media for recruitment and enrollment growth in higher education has always been the ability for institutions to find ways to measure the return on investment of all of their digital engagement activities. There are plenty of examples of how social medi...

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Making a Big Marketing Decision? Before You Follow Your Gut, Do This MAKING A BIG MARKETING DECISION? BEFORE YOU FOLLOW YOUR GUT, DO THIS

blog article

Sep 05, 2019

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to fix your approach. If you&r...

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In-App advertising prices are on the rise says new report IN-APP ADVERTISING PRICES ARE ON THE RISE SAYS NEW REPORT

blog article

Sep 04, 2019

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app adverti...

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Digital advertising is changing: advertisers need to seek a different partner DIGITAL ADVERTISING IS CHANGING: ADVERTISERS NEED TO SEEK A DIFFERENT PARTNER

blog article

Sep 04, 2019

You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over the past few years. Programmatic marketing and platforms such as Facebook and Google have upended a model long practiced by traditional advertising agencies, in which long-term contract...

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Don DON'T LET DIGITAL MARKETING MISTAKES DERAIL YOUR BUSINESS

blog article

Sep 03, 2019

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. With...

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Amazon is testing a Clean Room data technology to help advertisers gain better insights AMAZON IS TESTING A CLEAN ROOM DATA TECHNOLOGY TO HELP ADVERTISERS GAIN BETTER INSIGHTS

blog article

Sep 03, 2019

Retail giant Amazon is developing clean room data technology that could improve measurement and data for ad campaigns to help its advertisers better understand the impact of their spend on consumer behavior. The technology will help shine more light on previously undisclosed advertising performance ...

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Latest numbers show smaller rise in digital advertising spend LATEST NUMBERS SHOW SMALLER RISE IN DIGITAL ADVERTISING SPEND

blog article

Sep 03, 2019

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report. CEO, IAB Australia, Gai Le Roy, said in a statement it...

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Use These 5 Microsoft Advertising Features to Make Better PPC Ads USE THESE 5 MICROSOFT ADVERTISING FEATURES TO MAKE BETTER PPC ADS

blog article

Sep 02, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. With Google’s dominance of the...

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Internet Advertising Along with Free Classifieds Ads is the Best Form of Online Advertising INTERNET ADVERTISING ALONG WITH FREE CLASSIFIEDS ADS IS THE BEST FORM OF ONLINE ADVERTISING

blog article

Aug 30, 2019

Internet is considered as a boon, and in this context, advertising is playing a decisive role to foster the business of any small or large business owners. Free internet advertising with internet marketers is the best form of advertising for promoting your products and services through free classifi...

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Twitter launches a new ad format specially focused to help marketers TWITTER LAUNCHES A NEW AD FORMAT SPECIALLY FOCUSED TO HELP MARKETERS

blog article

Aug 29, 2019

Twitter is a platform known to bring ease in the life of its users. Nowadays, users desire to have their own unique space where they can be themselves, be heard and influence others. People use Twitter for a variety of services, some use it to share their thoughts on some trending events whereas som...

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Platform-Driven TV Advertising Is Mainstreaming, Finally PLATFORM-DRIVEN TV ADVERTISING IS MAINSTREAMING, FINALLY

blog article

Aug 29, 2019

Not a week has gone by over the past 10 years when I’ve not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital?”When I would describe many of the new TV ad technologies emerging from TV ad analytic systems and audience-based planners t...

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Why the New Madison Logic Oracle Eloqua Integration is so Exciting for Marketers WHY THE NEW MADISON LOGIC ORACLE ELOQUA INTEGRATION IS SO EXCITING FOR MARKETERS

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Aug 29, 2019

Madison Logic is excited to announce a bi-directional integration with Oracle Eloqua, combining best-in-class lead and campaign management skills with Madison Logic’s global reach and advanced targeting. Now Oracle Marketing Automation users are able to align their messaging and targeting thro...

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Twitter Suspends Ads From State-Supported News Outlets TWITTER SUSPENDS ADS FROM STATE-SUPPORTED NEWS OUTLETS

blog article

Aug 28, 2019

Twitter this week declared that it will no longer approve advertising from state-based news services. Those accounts will still be capable of using the website, but not the ads. The alteration follows after Xinhua (China’s state-supported media outlet) sponsored ads assaulting protestors in Ho...

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8 startups digitizing advertising and marketing in Rio de Janeiro 8 STARTUPS DIGITIZING ADVERTISING AND MARKETING IN RIO DE JANEIRO

blog article

Aug 28, 2019

Pareto covers all of your Google and Facebook advertisement needs. Specifically, its Quantic software uses advanced artificial intelligence and more than 250 different algorithms to manage ads. The technology can also audit account history where it identifies issues. For optimization, the bot integr...

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How to Craft the Perfect Advertising Campaign HOW TO CRAFT THE PERFECT ADVERTISING CAMPAIGN

blog article

Aug 28, 2019

Let’s be honest, online advertising can feel incredibly intimidating for beginners. After all, there are so many different options and courses of action to choose from. Without the proper knowledge, it’s easy to feel overwhelmed and then abandon ship on your advertisement. How can you en...

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How Digital Turbine Is Changing The Mobile App Advertising Game HOW DIGITAL TURBINE IS CHANGING THE MOBILE APP ADVERTISING GAME

blog article

Aug 27, 2019

Digital Turbine (APPS) is changing the way mobile app developers market their apps. In a world with millions of apps, it has become difficult for developers to gain the awareness they once could with a marketing campaign. Furthermore, as more apps are developed and marketed end-users become numb to ...

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Facebook Hands Back Some Ad Controls To Users FACEBOOK HANDS BACK SOME AD CONTROLS TO USERS

blog article

Aug 27, 2019

Facebook is taking steps to listen to concerns about data protection with the introduction of a new feature. Disconnect allows users to separate their browsing histories outside Facebook from the social media network. The tool stops businesses sharing data with Facebook that they collected through c...

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Programmatic Advertising with Click Here Digital PROGRAMMATIC ADVERTISING WITH CLICK HERE DIGITAL'S JACOB GUITREAU

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Aug 26, 2019

An expert on Programmatic Advertising, Click Here Digital's Jacob Guitreau describes the benefits of programmatic advertising for your business. Your customers spend time on TV, apps, websites; with programmatic advertising, you can reach your customers on all of these channels, at the same time...

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4 Tips for Launching Winning Snapchat Ads 4 TIPS FOR LAUNCHING WINNING SNAPCHAT ADS

blog article

Aug 26, 2019

In 2011, the idea for a new photo sharing and messaging app was born in a dorm room at Stanford University. The concept was simple: Create something that made it easier for people to communicate, in the founders's words, “with the full range of human emotion not just what appears to be pre...

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Advertising in 2020 and beyond set for disruption ADVERTISING IN 2020 AND BEYOND SET FOR DISRUPTION

blog article

Aug 26, 2019

While some believe the point is exaggerated, it’s hard to argue against the idea in some basic form that increasingly, companies view their customers as valuable data sources. That data is to be harvested in lieu of, or in addition to, payment for products and services. This thought is made mo...

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Billboard owner targeted over political ads BILLBOARD OWNER TARGETED OVER POLITICAL ADS

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Aug 25, 2019

The owner of several billboards under fire this week for ads that feature Maxime Bernier’s face and “Say No to Mass Immigration” says they will be removing the ads. Faiza Amin has more on who was behind the billboards in the first place.

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Activision Blizzard ACTIVISION BLIZZARD'S ADVERTISING BUSINESS IS GAINING MOMENTUM

blog article

Aug 25, 2019

One of the things management at Activision Blizzard (NASDAQ:ATVI) has touted about its ability to grow revenue is its massive user base. More than 300 million people play its games every month, and players have consistently spent about 50 minutes per day in its games over the last few years. This is...

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How to Set Up Conversion Tracking in Google Ads HOW TO SET UP CONVERSION TRACKING IN GOOGLE ADS

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Aug 22, 2019

PSA: If you're not tracking conversions, you're missing out on a serious growth opportunity for your business. AdHawk is the easiest way to manage your digital advertising (Google Ads, Facebook Ads, Instagram Ads, etc).

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Anatomy of Today’s Global Traveler ANATOMY OF TODAY’S GLOBAL TRAVELER

infographic

Aug 22, 2019

Where does the modern traveler come from? Where is s/he going? How does s/he get there? As the world grows ever-smaller, more and more people are traveling to a growing number of places each year. Increasingly, they’re getting there by leveraging digital tools. Savvy travel and hospitality bra...

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8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day 8 ADVERTISING MASCOTS THAT FOLLOWED MILLENNIALS FROM CHILDHOOD THROUGH PRESENT-DAY

blog article

Aug 22, 2019

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public and stay around in one form or another for generations. These mascots have stood the test of time and are particularly endearing to millen...

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2019 Advertising and Public Relations Senior Showcase 2019 ADVERTISING AND PUBLIC RELATIONS SENIOR SHOWCASE

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Aug 21, 2019

Industry leaders and employers are invited to meet the graduating class of Advertising and Public Relations majors at Temple University's Klein College of Media and Communication as they make their début in the spotlight. The Senior Showcase is a special, one-night-only chance to discover...

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YouTube to lose millions as it could end targeted video ads for kids YOUTUBE TO LOSE MILLIONS AS IT COULD END TARGETED VIDEO ADS FOR KIDS

blog article

Aug 21, 2019

YouTube, the California-based video sharing platform, is currently the world’s second largest search engine and most visited website after Google, besides being ranked the second most popular social media application with over 1.9 billion users. Facts suggest that the brand is also the world&r...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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Mike Marko Publishes Post on How to Use Instagram For Advertising MIKE MARKO PUBLISHES POST ON HOW TO USE INSTAGRAM FOR ADVERTISING

blog article

Aug 21, 2019

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Instagram for advertising. He says that this article is for business owners who are searching for effective ways to use Instagram for their business promotions. He further says...

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Lionbridge Brand Video LIONBRIDGE BRAND VIDEO

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Aug 21, 2019

Our roots began in translation but what we do today goes well beyond – from content creation to linguistics, to artificial intelligence (AI). We create global relevance, driven by humanity and amplified by technology. Connecting our customers with their communities and driving brand awareness....

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A BUYER’S GUIDE FOR LOCALIZATION SERVICES: A BUYER’S GUIDE FOR LOCALIZATION SERVICES:

whitepaper

Aug 21, 2019

Your localization partner is going to do a deep-dive into your business—so start by diving deep into theirs. Are they an industry-leader with 20 years of experience or a relative newcomer? Will they speak Samoan, Uzbek, or Swahili (and all your customers’ languages)? Can they deliver on-...

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WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

whitepaper

Aug 21, 2019

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as v...

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The Ecommerce Health and Beauty Makeover: Rise of the Millennials and Social Selling THE ECOMMERCE HEALTH AND BEAUTY MAKEOVER: RISE OF THE MILLENNIALS AND SOCIAL SELLING

whitepaper

Aug 21, 2019

The global wellness economy is now a $4.2 trillion market, according to the Global Wellness Institute, with personal care, beauty and aging making up a quarter of this. Never before has social influence been so instrumental in an industry’s growth, with millennials and influencers the driving force ...

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Driving Online Growth in the Health & Beauty Industry DRIVING ONLINE GROWTH IN THE HEALTH & BEAUTY INDUSTRY

whitepaper

Aug 21, 2019

This is an industry where the overall growth of online only businesses is, in the UK, exceeding the growth rates of multichannel retailers. In tandem, from the Health & Beauty customers perspective; online content, services, and purchases all now form a central part of their buying experience. In or...

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Google Ads Tutorials: Ensuring Search creative excellence GOOGLE ADS TUTORIALS: ENSURING SEARCH CREATIVE EXCELLENCE

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Aug 20, 2019

Learn three simple steps to create compelling Google Search ads that drive more qualified clicks Welcome to Google Ads YouTube channel.

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Microsoft Advertising: Three Ways to Future Proof Your Brand MICROSOFT ADVERTISING: THREE WAYS TO FUTURE PROOF YOUR BRAND

video

Aug 20, 2019

The more we learn to reflect critically on the role of automation in our society and economy, the more we will be prepared to shape the future around the strengths of what it means to be a part of team human. This session will explain why a mashup of critical thinking, art, coding, emotional intelli...

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in t...

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Google GOOGLE'S FIX FOR MISLEADING ABORTION ADS IS WEAK AND INEFFECTIVE

blog article

Aug 20, 2019

In June, Google began implementing a new policy that required companies running ads with abortion-related keywords to explicitly state whether or not they provide abortion services and then added a disclosure directly on the ad to prevent crisis pregnancy centers from deceiving users. But it appears...

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5 TIPS FOR BETTER RESULTS WITH GOOGLE ADS 5 TIPS FOR BETTER RESULTS WITH GOOGLE ADS

blog article

Aug 20, 2019

Over the last couple of decades, the marketing world has seen some major changes. Not too long-ago businesses relied on ink and paper to market their wares. Fast forward a few years and now we have a whole new system in Google Ads that allows companies to advertise directly to those searching for th...

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How to Advertise Your Drone Business with Google Ads HOW TO ADVERTISE YOUR DRONE BUSINESS WITH GOOGLE ADS

video

Aug 19, 2019

One of the quickest marketing solution to finding drone work is on Google search engine. People use Google to search for what they require, they have already made the decision to search for your services if you are on the top 4 positions - you will continue to generate new leads.

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Websites that peddle disinformation make millions of dollars in ads, new study finds WEBSITES THAT PEDDLE DISINFORMATION MAKE MILLIONS OF DOLLARS IN ADS, NEW STUDY FINDS

blog article

Aug 19, 2019

As the United States gears up for another presidential election, aware of the role online disinformation played in 2016, the business of publishing false or extremist content online remains a lucrative one. At least $235 million in revenue is generated annually from ads running on extremist and disi...

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Global Advertising Market 2019 In-Depth Analysis And Technological Advancements: Dentsu Inc., Omnicom Group And WPP GLOBAL ADVERTISING MARKET 2019 IN-DEPTH ANALYSIS AND TECHNOLOGICAL ADVANCEMENTS: DENTSU INC., OMNICOM GROUP AND WPP

blog article

Aug 19, 2019

The market report, titled ‘Global Advertising Market Research Report 2019 – By Manufacturers, Product Type, Applications, Region and Forecast to 2025′, recently added to the market research repository of MarketDesk. Us, details in-depth past and present analytical and statistical d...

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Google Ads Optimization Score Now Includes Shopping Campaigns GOOGLE ADS OPTIMIZATION SCORE NOW INCLUDES SHOPPING CAMPAIGNS

blog article

Aug 18, 2019

Back in May, Google added new recommendations to its optimization score on Google Search Ads to make the score more useful to advertisers. The optimization score ranging from 0-100% is “an estimate of how well your Google Ads account is set to perform” and increases depending on the reco...

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The best and worst of public service advertising THE BEST AND WORST OF PUBLIC SERVICE ADVERTISING

blog article

Aug 18, 2019

If you have something to say, say it. If you have nothing to say, use showmanship. That’s the philosophy that some live by in the advertising business. With many consumer products it’s hard to find a USP. One soap powder is much like another, so to stand out you have to resort to a bit o...

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Aman AMAN'S STORY ADVERTISING MEDIA MANAGEMENT & MARKETING MANAGEMENT ALUMNUS

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Aug 16, 2019

In this video, Aman Jain, an Alumnus of Advertising Media Management & Marketing Management, shares his experiences of studying and working at Humber.

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Russian authorities find Google in breach of advertising laws over Ali Trade ad RUSSIAN AUTHORITIES FIND GOOGLE IN BREACH OF ADVERTISING LAWS OVER ALI TRADE AD

blog article

Aug 16, 2019

The Russian Federal Antimonopoly Service (FAS) has found that Google LLC violated the Law on Advertising by distributing financial services ads for Ali Trade via Google AdWords.According to the investigation into a complaint against Ali Trade’s ads, when googling “profitable investments&...

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 IDC Business Value of Sites IDC BUSINESS VALUE OF SITES

whitepaper

Aug 16, 2019

IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. According to IDC's analysis, AEM Sites enables organizations to realize on a...

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Reads Company Advert READS COMPANY ADVERT

video

Aug 15, 2019

Taking the stress out of moving home. Apple News, Atlantic, BBC, BFM, Bild, Bloomberg, Business Insider, Clarin, CNN, the cookie used and adjust your cookie setting please click on Read More.

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2020 Content Marketing Spectrum 2020 CONTENT MARKETING SPECTRUM

video

Aug 14, 2019

This is a video explainer of the difference between Content Marketing, Branded Content and Native Advertising - with examples to help put it all into context.Accompanying video that tried to separate signal from noise on the different approaches of content in the business.

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CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals...

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The History of Content Marketing THE HISTORY OF CONTENT MARKETING

infographic

Aug 14, 2019

If you want some insights into where the content marketing industry may be headed, it might just help to take a look at where it’s been. As we pointed out when CMI shared its History of Content Marketing infographic in 2012, brands have been telling their stories to audiences for hundreds of y...

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

whitepaper

Aug 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who ...

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The Complicated Business Of Advertising And Marketing In Cannabis THE COMPLICATED BUSINESS OF ADVERTISING AND MARKETING IN CANNABIS

blog article

Aug 13, 2019

New companies tend to cultivate similarly. Build a winning team and culture. Plan and establish your vision of success but maintain flexibility. Structure an advisory board or shadow cabinet full of successful professionals, both inside and outside your industry. Stay lean and nimble, but hungry. Th...

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How to advertise to an audience with an 8-second attention span HOW TO ADVERTISE TO AN AUDIENCE WITH AN 8-SECOND ATTENTION SPAN

blog article

Aug 13, 2019

In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many more viewers checked out and went on to the next one. It’s nothing personal that’s just how most 21st-century digital consumers process information. The...

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Google Discover ads rolling out widely GOOGLE DISCOVER ADS ROLLING OUT WIDELY

blog article

Aug 12, 2019

Google announced they would begin advertising in their Discover feeds back in May, and now the ‘feature’ is seeing a wide rollout. Ever since Google announced they would begin shoving ads in users’ Discover Feeds alongside news and other useful personalised information a few months...

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Why Brands Should Not Approach Voice Like Advertising WHY BRANDS SHOULD NOT APPROACH VOICE LIKE ADVERTISING

blog article

Aug 10, 2019

For as long as we can remember, brands have led the conversation. Brands talked and we listened but now consumers are in control and brands are struggling to get their customers’ attention.Ad Blockers are on the rise and consumers are on a quest for an ad-free life with 75% of consumers findin...

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5 Ways LinkedIn Advertising Is Different from Other Social Platforms 5 WAYS LINKEDIN ADVERTISING IS DIFFERENT FROM OTHER SOCIAL PLATFORMS

blog article

Aug 09, 2019

LinkedIn advertising is not just a fad. It’s rapidly gaining ground as a critical element of the digital advertising mix and for good reason.There’s plenty of informal marketing channels out there such as email, Facebook, Twitter, and SnapChat. But these platforms are tailored more for o...

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PPC advertising tips for distributors and suppliers PPC ADVERTISING TIPS FOR DISTRIBUTORS AND SUPPLIERS

video

Aug 08, 2019

We have an in-depth guide on digital marketing for distributors and suppliers on our training platform. Check it out here: https://bit.ly/33mkGZ4 As a distributor or supplier, you should always be looking for new ways to boost your brand awareness and attract the attention of potential new manufactu...

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A guide to winning customer hearts and minds A GUIDE TO WINNING CUSTOMER HEARTS AND MINDS

whitepaper

Aug 08, 2019

The world of commerce is changing radically Ecommerce is no longer simply a battle for the shopping cart. It’s a drive to win the hearts and minds of customers – because when you win there, you create customers for life. And lifelong, loyal customers are the Holy Grail for any brand that wants to su...

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A Strategic Guide for Executives How to achieve greater ROI, competitive advantage and win customers for life A STRATEGIC GUIDE FOR EXECUTIVES HOW TO ACHIEVE GREATER ROI, COMPETITIVE ADVANTAGE AND WIN CUSTOMERS FOR LIFE

whitepaper

Aug 08, 2019

As consumers, we all know a great experience when we have one. We also know a bad one. We know how that makes us think, feel, and act at the time — and influences us the next time around. That’s how smart brands are building lifelong customer loyalty — they go beyond a marketplace and create memorab...

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How retailers, CPGs and manufacturers can compete with content and experience HOW RETAILERS, CPGS AND MANUFACTURERS CAN COMPETE WITH CONTENT AND EXPERIENCE

whitepaper

Aug 08, 2019

This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia. The playing field has narrowed for many commerce players. There’s not enough margin to...

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How YouTube can help your non-video campaigns in Google Ads HOW YOUTUBE CAN HELP YOUR NON-VIDEO CAMPAIGNS IN GOOGLE ADS

blog article

Aug 07, 2019

I have worked with many clients on YouTube campaigns and understand the time and effort it takes to create an effective video ad. We work hard to create custom videos that speak to different audiences depending on where they might be in the buyer funnel or maybe beyond. Yes we use these videos to ru...

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WeChat Links E-commerce Capability with Moment Ads WECHAT LINKS E-COMMERCE CAPABILITY WITH MOMENT ADS

video

Aug 06, 2019

On August 4, WeChat quietly added one more function allowing brands to connect Moment Ads with e-commerce function, according to Chinese tech media Ebrun. This is significant because, in the past, luxury brands have been using WeChat Moments (similar to Facebook’s newsfeed) Ads for event regis...

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WeChat Links E-commerce Capability with Moment Ads WECHAT LINKS E-COMMERCE CAPABILITY WITH MOMENT ADS

blog article

Aug 06, 2019

On August 4, WeChat quietly added one more function allowing brands to connect Moment Ads with e-commerce function, according to Chinese tech media Ebrun. This is significant because, in the past, luxury brands have been using WeChat Moments (similar to Facebook’s newsfeed) Ads for event regis...

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ERP Software for Advertising Agencies Market Detail Analysis focusing on Application, Types and Regional Outlook ERP SOFTWARE FOR ADVERTISING AGENCIES MARKET DETAIL ANALYSIS FOCUSING ON APPLICATION, TYPES AND REGIONAL OUTLOOK

blog article

Aug 06, 2019

The ERP Software for Advertising Agencies market' research added by Market Study Report, LLC, is essentially an exhaustive review of present and future trends of this business sphere. The report also collates a concise outline of industry share contenders, market share, market size in terms of v...

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Apple has a special curated playlist of all the music in its latest ads APPLE HAS A SPECIAL CURATED PLAYLIST OF ALL THE MUSIC IN ITS LATEST ADS

blog article

Aug 05, 2019

Apple has a certain knack for artistic flair. You can see it in its products and in the way it markets these products. Most of its video ads take you on a visual journey that is both engaging and enticing. That's because Apple puts great care in the content and in the music, which is surprisingl...

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72% Notice In-App Mobile Ads That Match Their General Interests 72% NOTICE IN-APP MOBILE ADS THAT MATCH THEIR GENERAL INTERESTS

blog article

Aug 05, 2019

With an increasingly connected world, consumers get to see ads pretty much wherever they are.However, that doesn’t mean people always pay attention to the ads they see or even which ads they notice most, especially those on mobile devices.It turns out that ads that appeal to a person’s i...

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Online Advertising Budgeting Simplified ONLINE ADVERTISING BUDGETING SIMPLIFIED

video

Aug 04, 2019

The way businesses spend money on Marketing and Advertising changes as the way their customers consume content changes. The last 10 to 15 years have yielded massive market disruptions while providing new and very effective ways for businesses to better reach their potential customers. In this video,...

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Under the Hood: Discovery ads UNDER THE HOOD: DISCOVERY ADS

video

Aug 02, 2019

Discovery ads are a new way to reach people across Google properties in the moments when they’re open to discovering your products and services whether they’re browsing videos in the YouTube home feed, checking timely offers in the Gmail Promotions tab or swiping through Discover to catc...

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Boosted posts V Facebook Ads BOOSTED POSTS V FACEBOOK ADS

video

Aug 02, 2019

For more insights on digital marketing and how it can increase your visibility, subscribe to our YouTube channel.Connect with us for unique digital marketing content and insights: www.digitalconversations.com.au

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Person Seeking Personal Ads Pages: Alternatives to Craigslist PERSON SEEKING PERSONAL ADS PAGES: ALTERNATIVES TO CRAIGSLIST

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Aug 02, 2019

We recommend these Craigslist alternatives to sell stuff, find a job, or get laid Mashable is your source for the latest in tech, culture, and entertainment. Subscribe to Mashable: http://on.mash.to/subscribe

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Set Up Your Campaigns for Success SET UP YOUR CAMPAIGNS FOR SUCCESS

whitepaper

Aug 02, 2019

Set your campaigns up for success in 8 steps. Define and outline your campaign objective, audience, channels, spend, flight dates, and KPIs.

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Make Your Next Digital Campaign Detail-Perfect MAKE YOUR NEXT DIGITAL CAMPAIGN DETAIL-PERFECT

whitepaper

Aug 02, 2019

House all your pre-launch campaign details, timelines and requirements in one place. Included in this template is a master “pre-launch” checklist, an outline for buy details, target audience, inventory whitelist & blacklists, a UTM builder, conversion tracking templates, creative copy aggregation, s...

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YouTube Masthead Now Available & Google Ads Editor Updates YOUTUBE MASTHEAD NOW AVAILABLE & GOOGLE ADS EDITOR UPDATES

video

Aug 01, 2019

In other digital and technology news; will auto-playing videos soon be a thing of the past? A new US bill is hoping to make that a reality. Facebook is updating its ad targeting options, Google Ads Editor has updated with dark mode and more and other bits have happened too, but you'll have to wa...

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Facebook FACEBOOK'S EXPANDING SEARCH ADVERTISING

blog article

Jul 31, 2019

The social media company started testing ad placements in search results last December, and it's now expanding those tests to more marketers, according to a report from Marketing Land. Select retail, auto, and (now) e-commerce marketers can opt to show ads in Facebook search results, as well as ...

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Advertising needs to overcome its technology hangover ADVERTISING NEEDS TO OVERCOME ITS TECHNOLOGY HANGOVER

blog article

Jul 31, 2019

Advertising needs to overcome its technology hangover. Our industry must rediscover some human understanding and empathy. The advertising industry is on the verge of an existential crisis. Among the public's gripes were the level of bombardment, repetition and volume of advertising messages they...

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Startups Line Up to Advertise in Subways STARTUPS LINE UP TO ADVERTISE IN SUBWAYS

blog article

Jul 30, 2019

New York City transit once was a bit of an advertising backwater. Now, startups are vying for space in the subway system. When monday.com, a startup offering an online team management platform for businesses was looking to boost brand awareness, it chose an unusual advertising venue the crowded, gri...

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How to Advertise Your Business on Popular Podcasts HOW TO ADVERTISE YOUR BUSINESS ON POPULAR PODCASTS

blog article

Jul 30, 2019

Advertising through podcasts may be one of the most positive steps you take for your business’ growth and success. A recent study saw two to three times more engagement from ads placed on podcasts over ads heard on the radio. When done correctly, podcast advertising, as a strategy, can do wond...

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Facebook Watch Provides Advertising Value FACEBOOK WATCH PROVIDES ADVERTISING VALUE

blog article

Jul 30, 2019

Facebook Watch is the video-on-demand service operated by Facebook. Launched in August 2017 it provides original video content that is produced for the company by partners.In June 2018, Facebook launched six news programs from partners including BuzzFeed, Vox, CNN, and Fox News. In addition to origi...

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APPEALS COURT REVIVES TRUMP’S ORDERS ON FEDERAL LABOR RELATIONS APPEALS COURT REVIVES TRUMP’S ORDERS ON FEDERAL LABOR RELATIONS

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Jul 30, 2019

federal appeals court brought new life to President Donald Trump's executive orders that could make firing employees and weakening their union representation easier for federal agencies. The three executive orders targeted federal processes that Trump called "unaccountable and wasteful," according t...

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Amazon and DSPs Foresee an Advertising Utopia in CTV AMAZON AND DSPS FORESEE AN ADVERTISING UTOPIA IN CTV

blog article

Jul 30, 2019

As connected TV, or CTV, becomes an increasingly attractive market for consumers and advertisers, Amazon is opening ad inventory in third-party Fire TV apps to demand-side platforms (DSPs) The Trade Desk and DataXu TouchPoint.

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3 Ways To Establish a Balance Between PR and Advertising For Increasing Business Outreach 3 WAYS TO ESTABLISH A BALANCE BETWEEN PR AND ADVERTISING FOR INCREASING BUSINESS OUTREACH

blog article

Jul 29, 2019

The increased emphasis on money in the promotional industry and greater market competition have resulted in the line between Public Relations and Advertising as product stimulation tools being blurred. Explaining to the layperson why the two are different in terms of approach is difficult because th...

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Microsoft Advertising Partner Virtual Summit 2019 MICROSOFT ADVERTISING PARTNER VIRTUAL SUMMIT 2019

video

Jul 29, 2019

Get a sneak peek into the first ever global virtual summit for Microsoft Advertising partners. From tactical tips on how to optimize your campaigns in 30 minutes to the top four disruptive trends to an executive brief on the brand transformation, this summit has something for everyone within our par...

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An Influencer’s Guide to making clear that ads are ads AN INFLUENCER’S GUIDE TO MAKING CLEAR THAT ADS ARE ADS

video

Jul 29, 2019

The Advertising Standards Authority (ASA) is the UK’s advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Ad Codes).

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Ad Tool Facebook Built to Fight Disinformation Doesn’t Work as Advertised AD TOOL FACEBOOK BUILT TO FIGHT DISINFORMATION DOESN’T WORK AS ADVERTISED

blog article

Jul 25, 2019

Faced with a rising backlash over the spread of disinformation in the aftermath of the 2016 elections, Facebook last year came up with a seemingly straightforward solution: It created an online library of all the advertisements on the social network. Ads would stay in the library for seven years, le...

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Inside amazon INSIDE AMAZON'S PITCH FOR NEW AUDIO ADS IN MUSIC ON ALEXA DEVICES

blog article

Jul 24, 2019

Amazon is quietly asking top brands to participate in its early tests of music ads, representing the e-commerce giant's first steps toward offering paid product placements within its Alexa voice-activated ecosystem. In a pitch deck obtained by Ad Age, Amazon offers an exclusive opportunity to tr...

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Turning 1-star Experiences into 5-star Reviews TURNING 1-STAR EXPERIENCES INTO 5-STAR REVIEWS

whitepaper

Jul 24, 2019

Sustaining your growth is a challenge for every midmarket business – you need to win new customers and become their go-to supplier, often in completely new locations. All at a time when it’s easier than ever for customers to compare prices online and change shopping habits at the drop of a hat. Many...

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US Regulators Struggle to Regulate Tech Giants like Facebook, Google, Amazon US REGULATORS STRUGGLE TO REGULATE TECH GIANTS LIKE FACEBOOK, GOOGLE, AMAZON

blog article

Jul 24, 2019

Internet giants like Facebook, Google and Amazon have disrupted markets and culture in a lucrative rise to power that have regulators launching probes, imposing fines and even threatening to break the companies up.Government regulators are scrambling to collar the online giants, often having to upda...

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Facebook Users Are Clicking More Ads FACEBOOK USERS ARE CLICKING MORE ADS

blog article

Jul 23, 2019

Despite reports of declining time spent on Facebook , it looks like the social media company is making the most of the time its users still spend on the platform. Engagement metrics increased across the board in the first six months of the year, according to data from Facebook's own Audience Ins...

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How COURTS Asia Joined the Omnichannel Revolution HOW COURTS ASIA JOINED THE OMNICHANNEL REVOLUTION

whitepaper

Jul 23, 2019

80 stores, millions of customers, one website. COURTS Asia Limited is Southeast Asia’s leading electrical, IT, and furniture retailer. Their 80 physical stores span 1.6 million square feet of retail space, where shoppers can browse fridges, sofas, and flat screen televisions. Headquartered in Singap...

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Magento Gave Adore Beauty a Bold New Look MAGENTO GAVE ADORE BEAUTY A BOLD NEW LOOK

whitepaper

Jul 23, 2019

An empowering online shopping experience. The key to Adore’s online success has been their ability to create a highly personalised customer experience. When Morris initially launched the website to sell beauty products online she went to extremes to make customers enjoy the experience, wrapping each...

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Want to Build an Irresistible eCommerce Experience? WANT TO BUILD AN IRRESISTIBLE ECOMMERCE EXPERIENCE?

whitepaper

Jul 23, 2019

An advanced eCommerce experience should feel good. It should be fun. It should be secure. It should make you want to come back over and over again. In other words, it should be irresistible. To achieve this, you’ll need a flexible eCommerce platform that offers just the right features for each stage...

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One Platform to Rule Them All 5 reasons to choose a hybrid platform that combines B2B and B2C capabilities ONE PLATFORM TO RULE THEM ALL 5 REASONS TO CHOOSE A HYBRID PLATFORM THAT COMBINES B2B AND B2C CAPABILITIES

whitepaper

Jul 23, 2019

A growing number of B2C companies are getting into B2B eCommerce. In the U.S., online B2B sales are more than double online retail sales, and B2C companies want a piece of it. So they’re adding wholesale storefronts to diversify and grow their sales, and even creating custom product lines for corpor...

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Are Your Customers Smiling Right Now? 10 things that make customers smile and buy more ARE YOUR CUSTOMERS SMILING RIGHT NOW? 10 THINGS THAT MAKE CUSTOMERS SMILE AND BUY MORE

whitepaper

Jul 23, 2019

You want to make your customers happy, but you have a sneaking suspicion you could be doing better. Maybe you have a lot of mobile visitors but not a lot of conversions. Perhaps sales are flat, or you’re seeing less customer churn. On the other hand, you may be growing steadily, but want to go faste...

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BrewDog, Skittles, Oasis: when advertising goes meta BREWDOG, SKITTLES, OASIS: WHEN ADVERTISING GOES META

blog article

Jul 23, 2019

There isn’t anything particularly new in breaking the fourth wall either within culture or advertising, which so slavishly tries to follow it and, on some occasions, is bombastic enough to think it creates it. 20 century cinema stars such as Oliver Hardy and Charlie Chaplin used the technique ...

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Amazon Advertising: The 2019 Guide AMAZON ADVERTISING: THE 2019 GUIDE

blog article

Jul 22, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.

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The Science of Eye-Catching Advertisements THE SCIENCE OF EYE-CATCHING ADVERTISEMENTS

blog article

Jul 22, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that ...

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How to use Google Ads Keyword Planner HOW TO USE GOOGLE ADS KEYWORD PLANNER

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Jul 19, 2019

How to use Google Ads Keyword Planner .These are 8 easy steps to use Google Ads Keyword Planner to Find the Right Keyword.Create an Account for free! Just enter you gmail ID.

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Lies, Statistics And Digital Advertising Growth LIES, STATISTICS AND DIGITAL ADVERTISING GROWTH

blog article

Jul 18, 2019

Is it just me, or does anyone else want to tell The Guardian a thing or two this morning? It has a huge scare story that internet advertising is slowing down and being replaced by cinema as the fastest-growing medium. It cites privacy and brand safety scares as the leading causes of the channel losi...

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Viagogo ticketing company has been blocked by Google for advertising VIAGOGO TICKETING COMPANY HAS BEEN BLOCKED BY GOOGLE FOR ADVERTISING

blog article

Jul 18, 2019

Ticket touting has become a serious problem with ticketing companies online. Viagogo are often at the centre of that controversy and with the Competitions and Markets Authority (CMA) going after them again, Google have dropped their advertising slots with the ticket sellers.On Wednesday Google said ...

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We Need More Expensive Advertising WE NEED MORE EXPENSIVE ADVERTISING

blog article

Jul 18, 2019

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you might not expect from a top executive at one of the world’s largest buyers of media. I heard Rishad, one of our industry’s smartes...

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The Honest Truth About False Advertising THE HONEST TRUTH ABOUT FALSE ADVERTISING

blog article

Jul 18, 2019

We often choose to lie anyway. The things we lie about to one another can be hurtful, harmful, and even life-altering. When we’re caught, it’s embarrassing, and we wish we’d just told the truth instead. Phony statistics. Photo shopped bodies. Hidden ingredients. All types of advert...

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8 Pro Tips for Measuring Advertising Effectiveness 8 PRO TIPS FOR MEASURING ADVERTISING EFFECTIVENESS

blog article

Jul 18, 2019

Not just on the TV. You hear them on the radio, scroll past their banner ads, see their cheesy billboards, and, once, you even saw a guy spinning a sign for them on the side of the street.Their advertisements are everywhere, but does that mean they’re effective?With all of the advertising medi...

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The CMO’s Guide to B2B Influencer Marketing THE CMO’S GUIDE TO B2B INFLUENCER MARKETING

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Jul 17, 2019

65% of multinational brands will increase Influencer Marketing spending in the next 12 months reaching $10 billion over the next 5 years. With so much at stake for marketing in our fast paced industry, senior marketers must be able to see both the forest and the trees when it comes to influencer mar...

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Advertising Tips: An Ad ADVERTISING TIPS: AN AD'S ENVIRONMENT IS AS IMPORTANT AS WHAT IT'S SELLING

blog article

Jul 16, 2019

In the age of content creators and influencers, advertisers have had to adapt to fit the open-source nature of the internet, leading to some major growing pains. With an estimated 163 zettabytes of online content expected to be available by the year 2025 and smartphone adoption in the U.S. expected ...

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Advertising Patches Coming to MLB Uniforms ADVERTISING PATCHES COMING TO MLB UNIFORMS

blog article

Jul 16, 2019

Out of all the words and phrases used to describe the game of professional baseball, tradition might just be one of the heavy hitters.Baseball has been a sport enriched in tradition, from the unwritten rules to the very uniforms worn by those who play the game. The uniforms themselves have often bee...

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NYC Ban on In-Uber Advertising Survives Challenge NYC BAN ON IN-UBER ADVERTISING SURVIVES CHALLENGE

blog article

Jul 16, 2019

The city’s asserted goal is to protect its citizens from the offensive sight and sound of advertisements not their content while they are traveling through the city by car,” Chief U.S. Circuit Judge Robert Katzmann wrote for a three-judge panel. “That interest is clearly substantia...

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Advertising ADVERTISING'S SEARCH FOR PURPOSE AND HOW IT CAN ACTUALLY DRIVE CHANGE

blog article

Jul 16, 2019

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.There’s nothing wrong with purpose in the abstract...

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Democratic presidential hopefuls spend heavily on digital ads, staff DEMOCRATIC PRESIDENTIAL HOPEFULS SPEND HEAVILY ON DIGITAL ADS, STAFF

blog article

Jul 16, 2019

The crowded field of Democratic presidential hopefuls spent heavily on digital advertising, investing early in ads that can bring more name recognition and help raise money, according to disclosures filed late on Monday. Spending decisions for a presidential campaign can be critical early in the pro...

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Find Your Force Royal Air Force Advert 2019 FIND YOUR FORCE ROYAL AIR FORCE ADVERT 2019

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Jul 15, 2019

Everyone’s got that one thing they were born to do. Find Your Force in the RAF and apply today: http://bit.ly/2XCOhhG

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Amazon Advertising Is Just a Toll in Disguise AMAZON ADVERTISING IS JUST A TOLL IN DISGUISE

blog article

Jul 15, 2019

Investors are giddy about Amazon.com Inc.’s fast-growing pool of advertising sales, which largely come from merchandise sellers buying commercial messages to make their goods more prominent on Amazon’s website.Calling this “advertising” is true, but also a misnomer that leads...

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What If Ads Are Seen, But Consumers Can WHAT IF ADS ARE SEEN, BUT CONSUMERS CAN'T BUY THE PRODUCTS?

blog article

Jul 15, 2019

Speaking on CNBC recently, the chairman/senior executive of IAC, and former longtime TV and movie studio executive, said: "All of broadcasting is endangered because of what’s happening with streaming and other services. The only people who are watching commercials are people who can&rsquo...

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How retailers can avoid the 9 biggest pitfalls of Facebook advertising HOW RETAILERS CAN AVOID THE 9 BIGGEST PITFALLS OF FACEBOOK ADVERTISING

blog article

Jul 15, 2019

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising...

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Compete Win in the Age of Account Based Buying COMPETE WIN IN THE AGE OF ACCOUNT BASED BUYING

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every chann...

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Forrester Total Economic Report Shows a 405% ROI on 6sense FORRESTER TOTAL ECONOMIC REPORT SHOWS A 405% ROI ON 6SENSE

infographic

Jul 15, 2019

Calculating ROI has become a requirement for any corporate investment, across all business functions. Gone are the days when B2B marketers could attribute their spend to “branding.” Today, they’re being forced to provide concrete spend-to-revenue analysis to justify their investmen...

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Duo Security Sets BDRs up for Success with 6sense DUO SECURITY SETS BDRS UP FOR SUCCESS WITH 6SENSE

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent data that can show you where the account is in th...

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SailPoint Levels-Up their ABM Strategy with Intent Data SAILPOINT LEVELS-UP THEIR ABM STRATEGY WITH INTENT DATA

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecti...

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Advertising Techniques to Attract Your Audience ADVERTISING TECHNIQUES TO ATTRACT YOUR AUDIENCE'S ATTENTION

blog article

Jul 12, 2019

Throughout the history of advertising, the industry has become increasingly competitive as ad agencies and media continue to evolve. Today, it’s nearly impossible to make your advertisement stand out. For advertisers, it’s becoming increasingly difficult to stand out because the volume o...

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Advertising Techniques to Attract Your Audience ADVERTISING TECHNIQUES TO ATTRACT YOUR AUDIENCE'S ATTENTION

blog article

Jul 12, 2019

Throughout the history of advertising, the industry has become increasingly competitive as ad agencies and media continue to evolve. Today, it’s nearly impossible to make your advertisement stand out. Getting someone’s attention isn’t always as easy as waving your arms around.For a...

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Facebook Will Now Show You How To Opt Out Of Targeted Ads FACEBOOK WILL NOW SHOW YOU HOW TO OPT OUT OF TARGETED ADS

blog article

Jul 11, 2019

Facebook launched a transparency tool this week that will give people a little more information about how its targeted ads work (good!). Now you can see more details about why you’re seeing an ad in your feed, how it is linked to an ad agency or data broker, and how to opt out of interest-base...

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Using Pandora Ads For Your Audio Advertising Strategy USING PANDORA ADS FOR YOUR AUDIO ADVERTISING STRATEGY

blog article

Jul 11, 2019

The extremely popular audio streaming platform is first overall in terms of the amount of time that users are spending listening to ad-supported digital audio, according to Edison Research’s Share of the Ear Study. In regards to market share, it has 36.8 million monthly users, making it the th...

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Online Advertising: Everything You Need to Know in 2019 ONLINE ADVERTISING: EVERYTHING YOU NEED TO KNOW IN 2019

blog article

Jul 11, 2019

Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it.Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and ...

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Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board ADJUST APPOINTS DIGITAL MEDIA AND ADVERTISING VETERAN LYNDA CLARIZIO TO ITS BOARD

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention, and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust’s leadership in the strategic direction of the ...

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Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board ADJUST APPOINTS DIGITAL MEDIA AND ADVERTISING VETERAN LYNDA CLARIZIO TO ITS BOARD

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust’s leadership in the strategic direction of the c...

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Betting agency revives suit that quashed tough advertising regulations BETTING AGENCY REVIVES SUIT THAT QUASHED TOUGH ADVERTISING REGULATIONS

blog article

Jul 09, 2019

The Betting and Licensing Board has petitioned the court to revive a suit that led to the quashing of regulations that banned advertising outdoors and on social media.The board   the industry regulator   says the court decision that declared the regulations null and void was made...

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Online Advertising with Prime Perspectives ONLINE ADVERTISING WITH PRIME PERSPECTIVES

video

Jul 09, 2019

Are you wishing to advertise your business through new mediums? Prime Perspectives are here to help. We'll produce and script your new video commercial then release it online to attract your desired outcome.

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Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them AUTOMATION IS FUELING GROWTH BUT KILLING ADVERTISING AGENCIES AS WE KNOW THEM

blog article

Jul 09, 2019

The term "automation" brings to mind an image of robots in factories building cars or packing boxes while previously employed human workers sit sadly outside the factory wondering what just happened. But automation is affecting far more than just factory workers. Industries are being chang...

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Social media opportunities for your company SOCIAL MEDIA OPPORTUNITIES FOR YOUR COMPANY

blog article

Jul 09, 2019

The term social media marketing consists of two combined words: social media and marketing. Marketing is a collective name for the activities that ensure that a certain product or brand gains greater brand awareness. Advertising can be made through various channels and if done properly it will incre...

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Growth In Internet Ad Spend Is Slowing As The Market Matures: Zenith GROWTH IN INTERNET AD SPEND IS SLOWING AS THE MARKET MATURES: ZENITH

blog article

Jul 09, 2019

As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. “Internet ad spend grew 12 per cent in 2018, but a softening of the ad market against a turbulent economic backdrop leads us to expect aro...

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What to watch out for with social media ads WHAT TO WATCH OUT FOR WITH SOCIAL MEDIA ADS

video

Jul 08, 2019

There’s an online scam targeting the tech savvy people who think they know better than to fall for it.

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365, Prada Fall/Winter 2019 Advertising Campaign 365, PRADA FALL/WINTER 2019 ADVERTISING CAMPAIGN

video

Jul 08, 2019

New love, new life, a new perspective on romance. The new chapter of Prada 365 evolves and explores the spirit of the Fall/Winter 2019 Prada men’s and women’s collections, capturing them here hand-in-hand to underscore the identity of the season. Each inspired by the ideas and ideals of ...

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The History of Advertising: 7 Innovators Who Changed the Industry THE HISTORY OF ADVERTISING: 7 INNOVATORS WHO CHANGED THE INDUSTRY

blog article

Jul 08, 2019

People heard the sound of the flute being played, became intrigued, flocked over, and exchanged whatever they had in their pockets for the candy. That flute player successfully grabbed the attention of strangers and was ultimately able to provide them with something they didn’t even know they ...

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L&T Hyd Metro awards Advt Contract to Gogineni Group L&T HYD METRO AWARDS ADVT CONTRACT TO GOGINENI GROUP

blog article

Jul 08, 2019

L&T Metro Rail, the owner and operator of Hyderabad Metro rail network, had awarded the Advertising rights contract of the network stations to Hyderabad based OOH specialist advertising company Gogineni group.Gogineni group bagged the rights for advertising on the Staircases, Lifts of all the 48...

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All-Digital Strategies Leave Holes. Here’s How To Plug Them. ALL-DIGITAL STRATEGIES LEAVE HOLES. HERE’S HOW TO PLUG THEM.

blog article

Jul 08, 2019

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its search engine to stop this practice, yet the digital...

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Advertising: The Business Model of the Internet ADVERTISING: THE BUSINESS MODEL OF THE INTERNET

video

Jul 08, 2019

In part six of a nine-part video series, CEP Senior Adviser Dr. Hany Farid, a professor at the University of California at Berkeley, asserts that the current business model for tech companies, free services in exchange for personal data, has created an Internet “wild west.”

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9 Social Media Trends in Advertising 9 SOCIAL MEDIA TRENDS IN ADVERTISING

video

Jul 08, 2019

What if the biggest advertising game-changer for your company was already here and you didn't know about it? Social media has transformed the face of advertising as we know it. And the latest social media trends are going to completely change how you advertise your business and brand.

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4 Facebook Ad Mistakes Small Business Owners Make 4 FACEBOOK AD MISTAKES SMALL BUSINESS OWNERS MAKE

blog article

Jul 08, 2019

Facebook ads can have a tremendously-positive impact on your small business. From increasing brand awareness and the number of subscribers to your email list, to generating website traffic, to driving conversions and sales, Facebook ads are an incredibly powerful online marketing tool. It’s al...

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How to build a quality brand in the entertainment industry HOW TO BUILD A QUALITY BRAND IN THE ENTERTAINMENT INDUSTRY

blog article

Jul 08, 2019

Branding is one of the most important elements of business in any industry, especially in the entertainment industry. Your brand can be carried from one venture to the next. This determines your value, or worth to your fans, clients, and competitors. Going hand in hand with your reputation, it is ve...

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Google Gallery Ads – Another Day, Another New Ad Format GOOGLE GALLERY ADS – ANOTHER DAY, ANOTHER NEW AD FORMAT

blog article

Jul 08, 2019

While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their...

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Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know FACEBOOK THRUPLAY FOR FACEBOOK VIDEO ADS: WHAT MARKETERS NEED TO KNOW

blog article

Jul 08, 2019

Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. In September 2018, Facebook introduced ThruPlay ad opt...

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Managing Cybersecurity Governance MANAGING CYBERSECURITY GOVERNANCE

whitepaper

Jul 08, 2019

Cybersecurity is a board-level concern that can overwhelm even the most tech-savvy directors. Read this whitepaper to learn what you are up against and how to mitigate the risks of #cyberthreats.

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SiriusDecisions B-to-B Fundamentals with Elisabeth Medaris SIRIUSDECISIONS B-TO-B FUNDAMENTALS WITH ELISABETH MEDARIS

video

Jul 08, 2019

At SiriusDecisions, we’ve created a b-to-b fundamentals course to help you build a strong foundation of knowledge and develop meaningful, ongoing relationships with customers.

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Building the Boardroom of Tomorrow BUILDING THE BOARDROOM OF TOMORROW

whitepaper

Jul 08, 2019

There are 4 crucial requirements that a modern governance platform must deliver to support an entirely new level of effectiveness in the boardroom. Find out what they are, download the eBook.

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The SiriusDecisions B-to-B Buying Decision Process Framework THE SIRIUSDECISIONS B-TO-B BUYING DECISION PROCESS FRAMEWORK

whitepaper

Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book ...

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The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth THE MOST IMPORTANT METRIC FOR SALES LEADERS IN SUBSCRIPTION BUSINESSES TO TRACK AND USE TO DRIVE REVENUE GROWTH

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business mode...

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The SiriusDecisions B-to-B Marketing Automation Study Infographic THE SIRIUSDECISIONS B-TO-B MARKETING AUTOMATION STUDY INFOGRAPHIC

infographic

Jul 08, 2019

Does the organization have a valid and agreed-upon process of what its revenue engine looks like?  Is the marketing function speaking the same language as the sales team? Or are they focusing only on the lead when sales is more interested in pre-qualified, early-stage opportunities? How can sal...

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Why Sales Leaders Need to Digitally Transform Their Teams WHY SALES LEADERS NEED TO DIGITALLY TRANSFORM THEIR TEAMS

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, th...

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Mobile Developers: In-App Advertising Generating More Cash Than Ever MOBILE DEVELOPERS: IN-APP ADVERTISING GENERATING MORE CASH THAN EVER

blog article

Jul 05, 2019

If you’re a mobile developer, and you’re currently on the fence over whether to integrate in-app advertising into your latest app, App Annie has some interesting data for you.In its predictions for 2019, App Annie suggested that 60 percent more apps will leverage in-app advertising over ...

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Brand Building: Build Trust Through OOH Advertising BRAND BUILDING: BUILD TRUST THROUGH OOH ADVERTISING

video

Jul 05, 2019

Global Advertisers has escalated to be a leading Outdoor Media Advertising Company in India. We, a 22 years young company have created an indisputable niche for ourselves by being a complete outdoor media solution for Indian and Multinational brands. Global Advertisers as a brand is calibrated to wi...

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How To Take Advantage Of Outdoor Advertising Options ? HOW TO TAKE ADVANTAGE OF OUTDOOR ADVERTISING OPTIONS ?

blog article

Jul 05, 2019

Outdoor advertising presents advertisers with a ton of options for creative campaigns. The effect and outcome of outdoor ads are heavily reliant on the location and surroundings of the outdoor advertisements that are part of your campaign. People spend much of their time outside their homes engaged ...

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What brands really think about digital video advertising WHAT BRANDS REALLY THINK ABOUT DIGITAL VIDEO ADVERTISING

blog article

Jul 05, 2019

With the digital video advertising landscape growing in both market share and complexity, brands are trying to break new ground, develop new creative, and discover metrics to make it all measurable. According to the IAB, there was $1.4 billion spent on video advertising in 2018 in Australia, with vi...

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What Is a False Advertising Claim WHAT IS A FALSE ADVERTISING CLAIM

video

Jul 05, 2019

A false advertising claim alleges deceptive practices that misrepresent a product or service. Advertisements containing false information or those that mislead consumers might result in false advertising claims or fraud. These claims might apply to images and headlines used in ads, along with disclo...

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Online Advertising with Geoffrey (Jeff) Gakuya ONLINE ADVERTISING WITH GEOFFREY (JEFF) GAKUYA

video

Jul 04, 2019

Online Advertising: by Geoffrey (Jeff) Gakuya  Business Online advertising in Kenya has significantly grown in the past few years with part of our long term commitment to real estate professionals to promote networking opportunities, mentorship and professional development programmes, we have e...

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Here Is How a Brand Should Respond to Negative Reviews on Social Media HERE IS HOW A BRAND SHOULD RESPOND TO NEGATIVE REVIEWS ON SOCIAL MEDIA

blog article

Jul 04, 2019

The first social media platforms sprung up by 1997, just a few years after the world wide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire. Given that a sheer number of users on such social media sites is l...

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Attention Advertisers: Know the Best Time to Run Your Facebook Ads ATTENTION ADVERTISERS: KNOW THE BEST TIME TO RUN YOUR FACEBOOK ADS

blog article

Jul 03, 2019

There’s been a lot of speculation over the years about the best time for brands to post on Facebook. It seems like every other day someone new comes out with a study that disproves the last one. First it’s, “The weekends are the best time to post!” Then somebody proclaims, &l...

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How we generate leads with Facebook Ads - 2019 HOW WE GENERATE LEADS WITH FACEBOOK ADS - 2019

video

Jul 03, 2019

Real state companies are well known for being day to day in the client's acquisition methods, this helped us a lot as the company we work with had already an idea of how well Facebook ads work and we just had to keep that vision. Well, for this particular industry we used Facebook lead forms tha...

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New Virtual Wholesaling With Facebook Ads NEW VIRTUAL WHOLESALING WITH FACEBOOK ADS

video

Jul 03, 2019

Did you know that you could launch a brand-new virtual wholesaling market in the next 24 hours using Facebook ads for motivated sellers? I'm going to start doing wholesale real estate deals in a new virtual market that I know nothing about using my Facebook ads for motivated sellers’ strat...

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New B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising NEW B2B AD FORMATS: HOW BRANDS USE OOH, PODCAST, NATIVE, AND EVENT ADVERTISING

blog article

Jul 03, 2019

B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Our B2B advertising trend report highlighted that B2B advertising spend was flat in 2018 when compared to the previous year — but not because advertising is sta...

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Understanding Facebook Ads Cost – 2018 (& 2019) Benchmarks! UNDERSTANDING FACEBOOK ADS COST – 2018 (& 2019) BENCHMARKS!

blog article

Jul 03, 2019

One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?” As you’ll soon see, the only true answer is “It depends.” The truth of the matter is that your costs will vary depending on the month, day, hour, and ...

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The role entertainment play in advertising today THE ROLE ENTERTAINMENT PLAY IN ADVERTISING TODAY

video

Jul 02, 2019

In a fragmented media landscape and with more creative produced in market every day, differentiation has become even more critical to brand marketers. Whether it be music, celebrity, or movie clip, entertainment content remains a vital ingredient to augment creative and capture consumer attention. T...

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The role entertainment plays in advertising today THE ROLE ENTERTAINMENT PLAYS IN ADVERTISING TODAY

video

Jul 02, 2019

In a fragmented media landscape and with more creative produced in market every day, differentiation has become even more critical to brand marketers. Whether it be music, celebrity, or movie clip, entertainment content remains a vital ingredient to augment creative and capture consumer attention. T...

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Major security company outsources some services for customers MAJOR SECURITY COMPANY OUTSOURCES SOME SERVICES FOR CUSTOMERS

video

Jul 02, 2019

A homeowner didn't realize a well-known home security company wasn't always the company that provided services. Outsourcing security services doesn't have to mean moving to the cloud. the cost of this advanced experience over multiple enterprise customers. the risk of outsourcing securit...

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The SECRET To Profitable Facebook Ads THE SECRET TO PROFITABLE FACEBOOK ADS

video

Jul 02, 2019

In this video, we are going to be discussing the very popular topic of Shopify profits and profitable Facebook ads. One of the most common complaints about Shopify drop shipping that I hear is how hard it is to create profitable marketing campaigns and have profitable success with Facebook Ads. The ...

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TV vs Digital Advertising TV VS DIGITAL ADVERTISING

video

Jul 02, 2019

TV vs Digital Advertising was presented by Ian Martin of Abacus Agency (June 2019) at MarketingTO. In this video, Ian discusses the current differences between television and digital advertising and what changes we can expect to see in the near future.

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How Promotional Magnets Gets Your Brand Promoted HOW PROMOTIONAL MAGNETS GETS YOUR BRAND PROMOTED

blog article

Jul 02, 2019

Marketers can go that proverbial extra mile by picking up interesting promotional handouts like magnets that are a wee bit different than ordinary custom products.  Budget-friendly and popular, magnets enjoy an unbeatable charm and popularity across all audience groups.  Custom magnets wil...

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Comparing Google Ads vs. Yelp Ads: Which Platform is Best for Campaigns? COMPARING GOOGLE ADS VS. YELP ADS: WHICH PLATFORM IS BEST FOR CAMPAIGNS?

blog article

Jul 02, 2019

When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find themselves weighing the pros and cons of other common platforms such as Bing vs. Google or even Facebook vs. Google. What about Google vs. Yelp advertising, though? Yelp is used by milli...

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 Managing Exempt Sales During The Rise Of ECONOMIC NEXUS MANAGING EXEMPT SALES DURING THE RISE OF ECONOMIC NEXUS

whitepaper

Jul 02, 2019

If you sell products or services that are exempt from sales tax, your compliance challenges and audit risk can be more complex and burdensome. In the event of a sales tax audit, you must prove that your exempt sales are backed by valid documentation. If not, you'll be assessed audit fines and penalt...

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Facebook Ecommerce Ads: Detailing the 3-Part Funnel Strategy FACEBOOK ECOMMERCE ADS: DETAILING THE 3-PART FUNNEL STRATEGY

blog article

Jul 01, 2019

By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to make those sales, Facebook has been called “a must to invest in.” Evidence seems to back that up. Last year, over 7 million advertisers spent $55 billion on Facebook to...

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5 Overlooked Facebook Audiences to Improve Your Ad Results 5 OVERLOOKED FACEBOOK AUDIENCES TO IMPROVE YOUR AD RESULTS

blog article

Jul 01, 2019

Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager. The effectiveness your Facebook ad campaigns are depends on which a...

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HOW SMALL BUSINESSES CAN WIN AT FACEBOOK ADVERTISING: 6 SAGE TIPS HOW SMALL BUSINESSES CAN WIN AT FACEBOOK ADVERTISING: 6 SAGE TIPS

blog article

Jul 01, 2019

A lot of SMBs (small business owners) think of Facebook advertising as something mysterious and spooky, imagining that it generates leads via dark workings understood only by a select cohort of hidden Silicon Valley specialists. Luckily for the SMB, the truth is that Facebook advertising isn’t...

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4-Step Method to build an Effective Facebook Ads Strategy 4-STEP METHOD TO BUILD AN EFFECTIVE FACEBOOK ADS STRATEGY

video

Jul 01, 2019

A Strategy that Converts - Multiply ROI, reduce cost, create unparalleled branding for your business. We are advocators of strategy building. Instead of plain, one-tier kind of Facebook advertising, watch this video to understand our approach in Facebook advertising strategy building. Learn how we c...

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Why You Need to Invest in Social Media Advertising WHY YOU NEED TO INVEST IN SOCIAL MEDIA ADVERTISING

video

Jul 01, 2019

In today's day and age, relying on only organic social media updates won’t give you the results you want. In this video, CEO Erika Taylor Montgomery shares what she recommends for the best results. Watch her advice here!

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How To Get Better At Advertising HOW TO GET BETTER AT ADVERTISING

video

Jul 01, 2019

Advertising comes with risk. But you can protect yourself against those risks when you understand the laws and the rules of the game you are playing (platform you are using.)

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How to Create Profitable Facebook Video Ads in 2019? HOW TO CREATE PROFITABLE FACEBOOK VIDEO ADS IN 2019?

blog article

Jul 01, 2019

Do you know why video advertising is getting more popular? Nowadays, most of the brands are mapping videos ads in their marketing strategy. Earlier marketers only rely on the YouTube channel, but now with Facebook, they have another option with a video marketing platform. After YouTube, Facebook has...

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Why content is king in clinical trial marketing and advertising WHY CONTENT IS KING IN CLINICAL TRIAL MARKETING AND ADVERTISING

blog article

Jun 30, 2019

You’ll have likely heard that content is king in advertising many times over. But it’s because it’s true.  And it’s just as true for clinical trial marketing and advertising. With research showing that to recruit successfully for clinical trials, sponsors need to discard...

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Digital Advertising Can Help You Reach More Customers DIGITAL ADVERTISING CAN HELP YOU REACH MORE CUSTOMERS

video

Jun 29, 2019

Your customers are spending more time online than they spend at work every week!  Are they finding you or the other guy?

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10 Tips For Advertising To Millennials 10 TIPS FOR ADVERTISING TO MILLENNIALS

blog article

Jun 28, 2019

As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understand who they are and what they want. So, what is a M...

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How to Grow Your Digital Ad Campaigns HOW TO GROW YOUR DIGITAL AD CAMPAIGNS

infographic

Jun 28, 2019

What do digital advertising campaigns need to blossom into memorable consumer experiences and positive brand outcomes? Just follow the steps below to growing your best video campaign yet! Click the image to enlarge and download the infographic.

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Promoting Your Product or Service with Banner Ads – Is It Worth It? PROMOTING YOUR PRODUCT OR SERVICE WITH BANNER ADS – IS IT WORTH IT?

blog article

Jun 27, 2019

In April of 2009, we decided to look at running some banner ads on several high-profile, design-related sites. Over the last decade, advertising in our corner of the web has come a long way. There are loads of highly trafficked design sites with excellent content and affordable ad slots. On top of t...

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Apptopia breaks down stats and trends in mobile games advertising APPTOPIA BREAKS DOWN STATS AND TRENDS IN MOBILE GAMES ADVERTISING

blog article

Jun 26, 2019

Over the past 365 days, 46 titles have continuously stayed in the top 100 U.S. grossing games. Almost all of them have used advertising campaigns consistent with Apptopia’s Advertising Intelligence guidelines.The average price for creating a promotional video is $1,250 (consider placing a bulk...

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Top Myths About Banner Advertising TOP MYTHS ABOUT BANNER ADVERTISING

video

Jun 26, 2019

Top Myths about Banner Advertising. There are too many ad networks, I don't know who to run ads with! Most of the differences between companies comes down to the expertise of the client services team. There are few differences in ad inventory or reach!

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Create Google Ads Dynamic Search Ads In An Existing Search Campaign CREATE GOOGLE ADS DYNAMIC SEARCH ADS IN AN EXISTING SEARCH CAMPAIGN

video

Jun 26, 2019

Discover how to create Google Ads Dynamic Search Ads and add them to an existing search campaign. Google AdWords Dynamic Search Ads can help you expand your existing campaign with dynamic ad targets and they are simple to set-up. All you need to do is choose to target a Google Ads category, use one ...

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Optimize Display Ads With Consumer Insights OPTIMIZE DISPLAY ADS WITH CONSUMER INSIGHTS

infographic

Jun 26, 2019

Today, more than half of all US digital ad spending goes to display, and 85% of that spend is programmatic. Marketers shifting greater percentages of their budget to display are under pressure to prove and improve the impact of that spend on revenue. Winning in display—especially programmatic ...

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New View on Ad Portfolios: How B2B Publications Can Expand Their Market Share NEW VIEW ON AD PORTFOLIOS: HOW B2B PUBLICATIONS CAN EXPAND THEIR MARKET SHARE

blog article

Jun 26, 2019

There’s no question that advertising is going increasingly digital and getting more personal every day. Since B2B advertising is dependent on speaking to teams and groups, the challenge is keeping things both personalized and informative to capture customers’ attention. Our report on B2B...

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Brands Will Spend Half A Trillion On Digital Advertising By 2023, Says Juniper BRANDS WILL SPEND HALF A TRILLION ON DIGITAL ADVERTISING BY 2023, SAYS JUNIPER

blog article

Jun 25, 2019

Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in separate research by the company. According to the ...

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Are these soho billboards the most coveted advertising spots in New York city? ARE THESE SOHO BILLBOARDS THE MOST COVETED ADVERTISING SPOTS IN NEW YORK CITY?

blog article

Jun 25, 2019

Outdoor advertising company Outfront Media has owned the exact location of Calvin Klein's notable billboard since 2015, but the American brand has had the northwest corner of Houston and Lafayette "permed"   that's ad speak for contracted permanent display  for years...

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Russ Outdoor has implemented an advertising campaign for TOUS RUSS OUTDOOR HAS IMPLEMENTED AN ADVERTISING CAMPAIGN FOR TOUS

video

Jun 25, 2019

The case is implemented on a high-tech HD screen of the Russ Outdoor stopping pavilion in Moscow. The launch of the video occurs on a signal from the infrared motion sensor, which is triggered when a pedestrian appears. Suddenly, gift bags appear on the background of the Moscow landscape, TOUS brand...

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How Effective are Ads On Social Media? HOW EFFECTIVE ARE ADS ON SOCIAL MEDIA?

blog article

Jun 25, 2019

From TV and print advertising to celebrity endorsements, social media ads and sponsored social media posts, marketers have a host of different channels at their disposal to reach their target audience. Advertising is only one aspect of how consumers discover new brands, but it’s crucial to get...

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Facebook Video Ads: The Guide Marketers Are Looking For FACEBOOK VIDEO ADS: THE GUIDE MARKETERS ARE LOOKING FOR

blog article

Jun 25, 2019

While video may have killed the radio star, Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal. Not only are they a great way to show off your brand’s personality and connec...

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How To Save A Dying Facebook Ad HOW TO SAVE A DYING FACEBOOK AD

video

Jun 25, 2019

If your audience welcomed your ad with open arms during its first week, then inexplicably started leaving horrible comments a few days later, that’s a key indicator of ad fatigue. Facebook users can hide or block any content they’re sick of seeing, and Facebook takes each incident very s...

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Social Media Advertising for Car Dealers SOCIAL MEDIA ADVERTISING FOR CAR DEALERS

video

Jun 25, 2019

If you think you have Facebook Ads covered for your dealership, you may want to give this social media advertising solution a second look. Are you only using syndicated content from the OEM? Do your ads have access to targeted audiences through third-party data? Does your current vendor have the abi...

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eBook: Schaffung von IT Kapazitäten als Voraussetzung für Unternehmens-Transformation EBOOK: SCHAFFUNG VON IT KAPAZITÄTEN ALS VORAUSSETZUNG FÜR UNTERNEHMENS-TRANSFORMATION

whitepaper

Jun 25, 2019

Ein Ratgeber für IT Verantwortliche Aktuelle Studien zeigen, dass Unternehmen, die einen kapazitätsorientierten Ansatz verfolgen, deutlich bessere Ergebnisse in Bezug auf IT-Ressourcennutzung und-auslastung aufweisen. Lesen Sie mehr über die Studienergebnisse und sehen Sie, wie Ihre IT-Kollegen in a...

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Facebook, Twitter, Instagram: The Social Media Ad Platforms Cheat Sheet FACEBOOK, TWITTER, INSTAGRAM: THE SOCIAL MEDIA AD PLATFORMS CHEAT SHEET

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Jun 24, 2019

The world is rapidly shifting from analog to digital. Needless to say, technology has been shaping the business industry to be more advanced and adaptive with today’s trends. These changes should be taken advantage of to get ahead of competitors. In coming up with business strategies, one impo...

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Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? INTERESTS VS. LOOKALIKES, WHICH IS THE BEST FOR FACEBOOK ADS TARGETING?

blog article

Jun 24, 2019

Facebook has a huge load of targeting and ad demographic options. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ads targeting parameters. In theory, thanks to Facebook’s billions of users, you can get in front of everybody. But to get the most...

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Must Know Top 6 Massive Changes Coming to Google Ads MUST KNOW TOP 6 MASSIVE CHANGES COMING TO GOOGLE ADS

blog article

Jun 24, 2019

In Google Marketing Live event 2019, Google made some announcements for the pay per click advertising agencies and PPC experts across the world. This announcement uncovered massive changes brought to Google Ads. let’s explore the top 6 massive changes announced by Google: The whole new set of ...

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Sponsored Posts vs Facebook Ads. What’s the Difference? SPONSORED POSTS VS FACEBOOK ADS. WHAT’S THE DIFFERENCE?

blog article

Jun 24, 2019

Do you ever get a suggestion from Facebook to boost a post on your page and wonder about the difference between a sponsored post and a Facebook ad? Turns out there is quite a difference. Although both Facebook ads and sponsored posts are paid ways to deliver your content to your audience, one is a m...

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Why Content for Search Engine Optimization (SEO) WHY CONTENT FOR SEARCH ENGINE OPTIMIZATION (SEO)

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Jun 24, 2019

If you’re in B2B marketing, I would challenge you to think outside the box and do things that no one else is doing. The higher you can stand, the smaller everyone else seems and the farther you can distance yourself from the competition to show: “Here’s exactly why you need to choo...

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Biggest B2B Marketing Challenges That We See Everyday as an Agency BIGGEST B2B MARKETING CHALLENGES THAT WE SEE EVERYDAY AS AN AGENCY

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Jun 24, 2019

One of the amazing blessings of getting to work at an agency is we get to see over 50 different companies and the challenges that they face. In today’s video, we’re going to talk about the biggest B2B marketing challenges that we see every day as an agency.

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DIRECTIVE CONSULTING PORTFOLIO DIRECTIVE CONSULTING PORTFOLIO

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Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly re...

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? COULD THE BREADCRUMB TECHNIQUE HELP BOOST YOUR LANDING PAGE CONVERSIONS?

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically h...

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21 Ways to Triple Your B2B E-Commerce Conversions 21 WAYS TO TRIPLE YOUR B2B E-COMMERCE CONVERSIONS

blog article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even ...

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How to Optimize Your Conversion Funnel, from ToFu to BoFu HOW TO OPTIMIZE YOUR CONVERSION FUNNEL, FROM TOFU TO BOFU

blog article

Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thin...

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Why are Video Ads popular? WHY ARE VIDEO ADS POPULAR?

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Jun 23, 2019

Video Ads on Demand is a London based digital agency, delivering high quality Video Ads to businesses, regardless of location.  We are also community minded, with an ability to create uniquely personal, engaging, heartwarming, short story videos for any occasion. Video is Cost-effective. The pr...

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LBS- What is Location Based Advertising? LBS- WHAT IS LOCATION BASED ADVERTISING?

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Jun 23, 2019

Location-based advertising (LBA), in very simple words, is a BILLBOARD in your mobile. LBA is not new, while travelling we often encounter a board saying Restaurant this way or 5Km away. So with the proliferation of smartphones and GPS, companies are able to contact customers with the right content ...

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour 27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

blog article

Jun 23, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across t...

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How Brands Are Using Instagram Stories and Their Benefits HOW BRANDS ARE USING INSTAGRAM STORIES AND THEIR BENEFITS

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Jun 22, 2019

However, you decide to capitalize on Instagram Stories, whether it be using engaging polls, DIY tutorials, or campaign ads, the benefits still remain the same -- reaching a new or your existing audience in a more engaging, memorable way. So what are you waiting for? Go ahead and tell your story! Her...

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Advertising is evolving: Burger King ADVERTISING IS EVOLVING: BURGER KING'S CMO FERNANDO MACHADO

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Jun 21, 2019

Burger King's CMO Fernando Machado talks about how the advertising industry isn't broken and instead changing in an interview with WFA & The Economist Group at Cannes Lions 2019.

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7 Ecommerce Advertising Techniques Your Team Can’t Afford to Ignore 7 ECOMMERCE ADVERTISING TECHNIQUES YOUR TEAM CAN’T AFFORD TO IGNORE

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Jun 21, 2019

In the US, consumers already prefer buying online than in a brick and mortar store. Over half of shoppers say they’d rather purchase with their mouse. And despite the fact that most shopping dollars are still spent in-store, 96% say they’ve bought something over the internet — 80% ...

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The Importance of Billboards and OOH Advertising for Home Service Providers THE IMPORTANCE OF BILLBOARDS AND OOH ADVERTISING FOR HOME SERVICE PROVIDERS

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Jun 21, 2019

Think about how the average person looks for a service provider when something breaks in their home. They’ll run to their device and Google that particular appliance, part of their home, etc. A huge list pops up of businesses they really know nothing about. As they skim the list one company ca...

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7 Easy Ways to Optimize Your Facebook Ads 7 EASY WAYS TO OPTIMIZE YOUR FACEBOOK ADS

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Jun 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand. With Facebook ads, which are not expensive, brands can post content to promote ...

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What does the future of advertising look like? WHAT DOES THE FUTURE OF ADVERTISING LOOK LIKE?

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Jun 21, 2019

What does the future of advertising look like? Marc Pritchard, Chief Brand Officer at P&G & Julia Goldin, CMO at LEGO, at Cannes Lions 2019. Filmed at Wake Up with The Economist.

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2019 Econsultancy Digital Trends Report 2019 ECONSULTANCY DIGITAL TRENDS REPORT

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Jun 21, 2019

The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data owners...

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Get results with Microsoft Advertising: Plan a successful campaign GET RESULTS WITH MICROSOFT ADVERTISING: PLAN A SUCCESSFUL CAMPAIGN

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Jun 20, 2019

Learn how a clear goal, the right audience and a reasonable budget can help you get results with Microsoft Advertising. Pay-per-click (PPC) advertising has helped many small businesses flourish. Entrepreneurs from many different industries have grown their businesses by using Microsoft Advertising t...

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Beyond the Headlines: Unpacking Common Narratives in Media and Advertising BEYOND THE HEADLINES: UNPACKING COMMON NARRATIVES IN MEDIA AND ADVERTISING

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Jun 20, 2019

Technology is evolving at a rapid pace, giving way to new services and behaviors like cord-cutting and binge watching. Brands and advertisers are aligning themselves with social and political causes. Legacy buying practices based on assumptions are being called into question, and the lines between p...

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How to Check Your Facebook Ad HOW TO CHECK YOUR FACEBOOK AD'S PERFORMANCE FINAL

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Jun 20, 2019

Are you keeping a close eye on the performance your Facebook ads? If not, you should be—otherwise, you risk wasting money on expensive campaigns that get you little return on your investment. Today on Put a Pin in It, Andrea Tremper shows you how to check your most important numbers and use th...

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How to boost Facebook Ads HOW TO BOOST FACEBOOK ADS

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Jun 20, 2019

In this Training Tuesday business support masterclass, Adam Callow from Expert Trades takes you through how to boost Facebook Ads.

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How To Target BUYERS With Facebook Ads HOW TO TARGET BUYERS WITH FACEBOOK ADS

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Jun 20, 2019

In this video I show you a step by step facebook ad tutorial for finding interests to target on Facebook. Facebook Ad interest targeting is very important, it doesn't matter how good your product is or how good your ad is. If you don't target the right audience on Facebook you won't make...

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The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool THE FACEBOOK 20% RULE: HOW TO CHECK YOUR ADS WITH A TEXT OVERLAY TOOL

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Jun 20, 2019

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possib...

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What advertising means in the age of spatial computing WHAT ADVERTISING MEANS IN THE AGE OF SPATIAL COMPUTING

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Jun 19, 2019

Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences.Buoyed by investments that the likes of Google, Facebook and Apple are making in both h...

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Making Audiences Actionable ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE MAKING AUDIENCES ACTIONABLE ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE

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Jun 19, 2019

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for market...

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Facebook Ads for Small Business – Quick Start Tips FACEBOOK ADS FOR SMALL BUSINESS – QUICK START TIPS

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Jun 19, 2019

As a small business, there’s no need to spend a lot of money on advertising. In the digital age, there are many free/low-cost methods you can use to market your business effectively. One of the biggest opportunities is through Facebook Ads. It is very affordable to advertise using Facebook Ads...

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YouTube Ads: Everything You Need to Know YOUTUBE ADS: EVERYTHING YOU NEED TO KNOW

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Jun 19, 2019

For any digital marketer that has been holding their horses on video, this statistic should be the last boot tip you need to get rolling. But running a successful video campaign doesn’t have to be complicated. In this post, we’ll go through everything you need to know about YouTube Ads.

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8 Examples of Fortune 500 Brands Using Display Advertising 8 EXAMPLES OF FORTUNE 500 BRANDS USING DISPLAY ADVERTISING

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Jun 19, 2019

Digital display advertising, or ‘banner ads’, are used by small startups to some of the biggest companies in the world to showcase their products. The pull for advertisers to use display ads is that they are placed within the Google Display Network. Instead of advertising being restricte...

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Enhance your business with Social Media Advertising ENHANCE YOUR BUSINESS WITH SOCIAL MEDIA ADVERTISING

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Jun 19, 2019

For better sales, business owners must know their target market and find a way to engage and establish a relationship with them. Social media makes both these things possible and also helps in increasing your sales with the right tools by Facebook advertising, Instagram ads, etc. Everyone knows that...

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BPA Media Exchange & Programmatic Advertising Explained BPA MEDIA EXCHANGE & PROGRAMMATIC ADVERTISING EXPLAINED

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Jun 19, 2019

The BPA Media Exchange helps publishers deploy digital media solutions in a constantly evolving marketplace. Partnering with 33Across and Bombora, the Media Exchange connects quality marketers exclusively with publishers’ brand-safe, audited sites.

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HOW TO: Fill Your Event Using Facebook Advertising With Ease HOW TO: FILL YOUR EVENT USING FACEBOOK ADVERTISING WITH EASE

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Jun 19, 2019

How can I fill my event using FB Ads???? We work with so many coaches, consultants, experts in their field, marketers that need to get in front of MANY people at once (eg: a LIVE event). So, we help them to FILL their events using FB Ads! Find out how to do this in this video!

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4 Stats That Show the Power of Display Advertising 4 STATS THAT SHOW THE POWER OF DISPLAY ADVERTISING

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Jun 19, 2019

Local businesses today have a lot of ways to get their name out there organically online. Social media accounts, Yelp and Google My Business profiles, blogs, and podcasts are all ways to grab the attention of consumers. This might make you think that you can skip advertising altogether and focus sol...

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IDC Report: Making Supply Chain Operations More Effective and Efficient by Moving to the Cloud with Oracle SCM Cloud IDC REPORT: MAKING SUPPLY CHAIN OPERATIONS MORE EFFECTIVE AND EFFICIENT BY MOVING TO THE CLOUD WITH ORACLE SCM CLOUD

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Jun 19, 2019

What’s the payoff for companies who embrace cloud? New IDC research found that Oracle SCM Cloud customers had a five-year ROI of 267% and 28% more productive supply chain teams, among other benefits. Discover their insights to boosting supply chain performance.

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10 simple ways to increase your brand awareness 10 SIMPLE WAYS TO INCREASE YOUR BRAND AWARENESS

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Jun 18, 2019

Did you know that nowadays people buy brands rather than products? Having your brand known is the best thing you can ever achieve for your business. Once you create awareness about your brand, customers will look for you from all over. A powerful brand can increase sales and raise your profit margin...

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Programmatic Vs Display Network Advertising: What’s the Difference? PROGRAMMATIC VS DISPLAY NETWORK ADVERTISING: WHAT’S THE DIFFERENCE?

blog article

Jun 18, 2019

With every passing year, the digital marketing industry develops more and more technologies and methods. That means there’s an increase in the tactics and tools available for advertisers and performance marketers – which is a good thing. But it also means lots of complicated-sounding ter...

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6 Tips for Success in the Direct Brand Economy 6 TIPS FOR SUCCESS IN THE DIRECT BRAND ECONOMY

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Jun 18, 2019

Whether you are a brand, publisher, or marketer, IAB has put together six relevant tips to help your business thrive in the direct brand economy:

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Is Pinterest Still a Good Platform to Advertise On in 2019? IS PINTEREST STILL A GOOD PLATFORM TO ADVERTISE ON IN 2019?

blog article

Jun 18, 2019

If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb. The focus on Pinterest isn’t having conversations or for users to share their own ideas; inste...

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Display Advertising: How to get started as an early stage startup DISPLAY ADVERTISING: HOW TO GET STARTED AS AN EARLY STAGE STARTUP

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Jun 18, 2019

You have been building your product for several months and finally launched it on ProductHunt, Hackernews, Facebook and more... the heat and thrill of upvotes and subscriptions are dissipating and you are now faced with the hardest task yet in your entrepreneur journey: Market your product/service. ...

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LinkedIn Ads: Everything You Need to Know to Get Results LINKEDIN ADS: EVERYTHING YOU NEED TO KNOW TO GET RESULTS

blog article

Jun 18, 2019

LinkedIn Ads aren’t always most brands’ go-to choices for pay-per-click campaigns, with many businesses being naturally drawn more towards Google Ads or Facebook Ads instead. Though these two platforms definitely have mass appeal and even have larger audiences, LinkedIn Ads has exception...

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How to get advertisement and earn from the website ? HOW TO GET ADVERTISEMENT AND EARN FROM THE WEBSITE ?

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Jun 18, 2019

How to get advertisement and earn from website make money online from your website or blog via advertising network content.ad Software development, website designing, web application development, domain registration, web hosting, IT consultancy etc.

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Digital billboard advertising in Europe DIGITAL BILLBOARD ADVERTISING IN EUROPE

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Jun 18, 2019

Digital billboard is the most timesaving & flexible form of outdoor advertising in Europe. Whether city lights on the street, in train stations or at airports; the future of outdoor advertising is DIGITAL!

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5 Questions Ad Sales Intelligence Tools Should Answer for their Ad Tech Users 5 QUESTIONS AD SALES INTELLIGENCE TOOLS SHOULD ANSWER FOR THEIR AD TECH USERS

blog article

Jun 18, 2019

In ad tech, the quality standards for prospecting and sales are more demanding than ever before. Potential advertisers expect more immersive, impressive, customized pitches from their sales reps. This requires an intense amount of research and information, yet reps have less time than ever to spend ...

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Your Complete Guide to Modern SCM YOUR COMPLETE GUIDE TO MODERN SCM

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Jun 18, 2019

As supply chain becomes the battleground for customer loyalty, how are leaders sharpening their competitive edge? Learn how companies that adopt cloud-based supply chain management are rewarded with greater efficiencies, higher productivity, and growing revenues and profits.

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Agile Finance Unleashed: The Key Traits of Digital Finance Leaders AGILE FINANCE UNLEASHED: THE KEY TRAITS OF DIGITAL FINANCE LEADERS

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Jun 18, 2019

New research from the Association of International Certified Professional Accountants and Oracle identifies the key traits of today’s Digital Finance Leaders. Learn how these trailblazers are thriving—and what others can do to catch up.

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How Do We Boost Transparency in Digital Advertising? HOW DO WE BOOST TRANSPARENCY IN DIGITAL ADVERTISING?

blog article

Jun 17, 2019

In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency...

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The World’s 100 Most Valuable Brands in 2019 THE WORLD’S 100 MOST VALUABLE BRANDS IN 2019

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Jun 17, 2019

Brand equity can be a challenging thing to build. Even with access to deep pockets and an innovative product, it can take decades of grit to scrape your way into the mainstream consciousness of consumers. On the path to becoming established as a globally significant brand, companies must fight throu...

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2019 DATA-DRIVEN MARKETING & ADVERTISING OUTLOOK 2019 DATA-DRIVEN MARKETING & ADVERTISING OUTLOOK

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Jun 17, 2019

It’s hardly a secret that marketing executives of all types are using more data than ever to empower their decision-making and build their campaigns. This kind of digital transformation has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and ...

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5 Strategies to Rock Facebook Video Ads for Local Businesses 5 STRATEGIES TO ROCK FACEBOOK VIDEO ADS FOR LOCAL BUSINESSES

blog article

Jun 17, 2019

We know that video is important for online marketing and advertising, with the potential to increase brand awareness and lead to a direct increase in lead generation, sales, and other types of conversions. It is dynamic, it is interesting, and it can get users to stop scrolling like little else can....

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Creativity In Advertising - What Is Your Favourite? CREATIVITY IN ADVERTISING - WHAT IS YOUR FAVOURITE?

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Jun 17, 2019

In a time where data and insights are becoming the primary area of focus in advertising, it's important not to forget what was probably the main factor that drew us to this world: creativity. Our response to creativity is inherently subjective, and it's always interesting to hear from others...

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MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING

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Jun 17, 2019

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. The measurement trend is not specific...

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How To Prepare A Successful Classified Ad HOW TO PREPARE A SUCCESSFUL CLASSIFIED AD

blog article

Jun 17, 2019

These days it is not sufficient to post the advertisement on the web. It is important to accept what ads to make and how to plan them to lead potential customers to pick this ad. The Internet is a standout amongst the best instruments since it enables you to be progressively and spot while a prospec...

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PPG: Industries and Families PPG: INDUSTRIES AND FAMILIES

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Jun 17, 2019

All the ways PPG protects and beautifies the world. PPG is committed to using resources efficiently and driving sustainability throughout its entire value chain to preserve and protect the environment in which the company operates.

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PPG Advances Sustainability to Protect and Beautify the World PPG ADVANCES SUSTAINABILITY TO PROTECT AND BEAUTIFY THE WORLD

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Jun 17, 2019

PPG embedded additional sustainable practices into its operations, introduced new sustainably advantaged products for customers, achieved a record low in injury cases across the company, advanced its global community engagement initiatives, and further advanced its diversity and inclusion efforts.

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Paintmaker PPG’s Digital Transformation Ripples Around The World PAINTMAKER PPG’S DIGITAL TRANSFORMATION RIPPLES AROUND THE WORLD

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Jun 17, 2019

Like its home city of Pittsburgh, PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the posts on NHL goals. But the latest change may be ...

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products designed to solve your most challenging projects PRODUCTS DESIGNED TO SOLVE YOUR MOST CHALLENGING PROJECTS

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Jun 17, 2019

All standard deliveries utilizing the PPG Company delivery service will be free of charge to all serviceable E&I members. Orders placed by noon are delivered the next business day within the standard delivery zone which the local PPG company-operated store network operates and providing goods ar...

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Why Your Fleet Manager Should Be Advertising On LinkedIn WHY YOUR FLEET MANAGER SHOULD BE ADVERTISING ON LINKEDIN

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Jun 16, 2019

Remember LinkedIn? You should, because it's fast becoming the top platform used by professionals and businesses and it's the best way to reach the exact audience your fleet department needs to reach.

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Huawei Removes Ads That Started Showing up on Lock Screen of Its Devices HUAWEI REMOVES ADS THAT STARTED SHOWING UP ON LOCK SCREEN OF ITS DEVICES

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Jun 15, 2019

The besieged Chinese tech company pulls ads that began appearing on the lock screens of its devices this week, which honestly is the last thing it needed to be doing right now. Huawei reversed course this week and removed the advertisements that began to appear on the lock screens of the devices of ...

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Digital Advertising Statistics That Rock The Web – 2019 DIGITAL ADVERTISING STATISTICS THAT ROCK THE WEB – 2019

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Jun 15, 2019

Digital advertising is indeed the present and future of the advertising industry. Almost every business has one form of online presence, whether as a Facebook page, Google Map Pin, website, you name it. Online advertising has changed the whole industry in the last 10 years. Thanks to Google, Faceboo...

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Anatomy Of Google Ad Auction ANATOMY OF GOOGLE AD AUCTION

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Jun 15, 2019

Every time you search on Google, a request is sent to Google servers to evaluate advertisers bidding for that search query. All eligible advertisers are then put into an auction where their ad positions are determined based on the Max CPC bids, Ad quality, and other contextual factors. Ad with the h...

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10 Alternatives To Google And Facebook Ads 10 ALTERNATIVES TO GOOGLE AND FACEBOOK ADS

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Jun 14, 2019

We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That’s why we’ve created this guide: to help you start/continue diversifying your paid...

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5 Reasons Why You Need to do Video Marketing to Boost Your Brand 5 REASONS WHY YOU NEED TO DO VIDEO MARKETING TO BOOST YOUR BRAND

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Jun 14, 2019

If you’re not doing video marketing to promote your business, you’re missing out on being part of 80% all Internet traffic. This infographic by the Infographic Design Team, has some recent stats that I’m sure will convince you to get your video marketing act together sooner, rather...

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3 SECRETS To Scaling Profitable Facebook Ads (7-Figure Strategy) 3 SECRETS TO SCALING PROFITABLE FACEBOOK ADS (7-FIGURE STRATEGY)

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Jun 14, 2019

3 SECRETS To Scaling Profitable Facebook Ads (7-Figure Strategy) In this video I am going to teach you How to scale Facebook ads and a Facebook ad scaling guide. You can use this for your Social Media Marketing Agency results or for your Shopify drop shipping store.

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Facebook Ads are Getting Smarter: Here’s What Marketers Must Do to Thrive FACEBOOK ADS ARE GETTING SMARTER: HERE’S WHAT MARKETERS MUST DO TO THRIVE

blog article

Jun 13, 2019

Facebook ads have grown smarter, and there's a need for smarter paid ad strategies to meet your advertising objectives. Read on to know about what has changed and what you can do about it. Facebook is a critical marketing channel for businesses of all sizes and across industries. With nearly 2.3...

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How Much Daily Budget Do You Need For Google Ads & Facebook Ads? HOW MUCH DAILY BUDGET DO YOU NEED FOR GOOGLE ADS & FACEBOOK ADS?

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Jun 13, 2019

How much daily budget should you start with for paid traffic?  That's a question I get all the time.  This video answers it for you.  Doesn't matter if it's Google Ads or Facebook Ads the answer is the same.  Facebook ads cost whatever you can afford to put into them....

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4 Top Channels of Communication for Advertising Your Business 4 TOP CHANNELS OF COMMUNICATION FOR ADVERTISING YOUR BUSINESS

blog article

Jun 13, 2019

How do you feel when it comes to the idea of advertising your business? The idea might sound exciting and enticing because you’re eager to turn your small business into one that’s established, sustainable, and successful. Though, things can get a little complicated and discouraging when ...

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Getting Low Quality Leads From Your Facebook Ads? Here GETTING LOW QUALITY LEADS FROM YOUR FACEBOOK ADS? HERE'S WHAT TO DO

blog article

Jun 13, 2019

Getting good quality leads from Facebook can be a hit and a miss. Facebook ads can work extremely well for some industries and sectors such as health/fitness, restaurants, and fashion brands. For others, especially B2B, not so much. Not in the beginning, anyway. If you have been running Facebook ads...

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Why You should Ditch Old School Advertising WHY YOU SHOULD DITCH OLD SCHOOL ADVERTISING

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Jun 13, 2019

Why You Should Ditch Old School Advertising and try advertising online. When online advertising is set up correctly you can measure it more accurately and thus gauge how effective your campaign is.

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A Fundamental Rethinking of RTB Advertising A FUNDAMENTAL RETHINKING OF RTB ADVERTISING

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Jun 12, 2019

The purpose of this paper is to present a new approach to securing the real-time bidding (RTB) advertising environment. After a theoretical introduction to the current digital advertising ecosystem, we derive a complete product from first principles and describe it in full technical and economic det...

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THE AMAZON ADVERTISING PLAYBOOK 2019  UK THE AMAZON ADVERTISING PLAYBOOK 2019 UK

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Jun 12, 2019

A trend set to continue with growing investment in expansion and the advent of Alexa-dominated voice search. Close to half of product searches either originate on Amazon or head directly there via Google, and for users with a Prime membership the likelihood of even considering other e-retailers drop...

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What to check after importing from Google Ads into Microsoft Advertising WHAT TO CHECK AFTER IMPORTING FROM GOOGLE ADS INTO MICROSOFT ADVERTISING

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Jun 12, 2019

We’ll map your Google Ads settings to the closest possible Bing Ads settings. Just give them a look to make sure everything is working right.

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Images in Paid Search Ads? Introducing Google’s New Gallery Ads! IMAGES IN PAID SEARCH ADS? INTRODUCING GOOGLE’S NEW GALLERY ADS!

blog article

Jun 12, 2019

If a picture is worth a thousand words, how many text ads does that work out to? As great as paid search on Google is, it does have its limitations. It’s great to tell someone about how great your cruises are, but wouldn’t it be great if you could show someone what they’re like? Re...

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The Biggest Benefit of Google Display Ads (+ How to Leverage This!) THE BIGGEST BENEFIT OF GOOGLE DISPLAY ADS (+ HOW TO LEVERAGE THIS!)

blog article

Jun 12, 2019

Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not have a massive budget to spend on advertising. But either way, you still need to get the word out there somehow. Google’s Search Network...

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How to Set Up YouTube TrueView Video Discovery Ads HOW TO SET UP YOUTUBE TRUEVIEW VIDEO DISCOVERY ADS

blog article

Jun 12, 2019

Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads.

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How an Advertising Agency works HOW AN ADVERTISING AGENCY WORKS

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Jun 12, 2019

Advertising agencies are the number one option for jobs among media enthusiasts. Their vibrancy and fast-paced work patterns are attractive. However, there's a lot more to an advertising agency than simply it's crazy work style. Hayden Scott, Creative Director at Famous Innovations sheds lig...

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The Next Generation of B2B Purchasing THE NEXT GENERATION OF B2B PURCHASING

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Jun 12, 2019

B2B salespeople continue to use traditional methods of sealing, such as engaging buyers via phone calls or even face to face. But time has become a constraint for buyers, and new digital purchasing channels have emerged to speed up the buying process. In this report, we explore the B2B buyer demand ...

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 3 Ways Your Shoppers Have Changed 3 WAYS YOUR SHOPPERS HAVE CHANGED

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Jun 12, 2019

Today's modern shopper wants consistent, positive experiences online, in-store, and everywhere in between. Increasingly, Millennials and Baby Boomers alike want to shop however is most convenient: research online and buy in-store, research in-store and buy online, “click and collect,” check in-store...

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 Increase Speed, Accuracy, and Revenue: Upgrade Your Sales Process to Include CPQ INCREASE SPEED, ACCURACY, AND REVENUE: UPGRADE YOUR SALES PROCESS TO INCLUDE CPQ

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Jun 12, 2019

The path that takes organizations to the next level of development must include more than just a CRM system helping manage sales staff to monitor and administer sales leads of customer opportunities. The process of selling has become more complex. This eBook provides the steps needed to effectively...

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 5 Data-Driven Tech Trends Shaping Customer Experience 5 DATA-DRIVEN TECH TRENDS SHAPING CUSTOMER EXPERIENCE

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Jun 12, 2019

Data is now at the heart of customer experience, and companies are embracing advanced technology that helps them use data better. Growing adoption of these technologies is creating a higher level of customer experience maturity, connecting systems, and removing silos to create a common data source ...

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5 Facebook Advertising Hints to Reduce CPC 5 FACEBOOK ADVERTISING HINTS TO REDUCE CPC

blog article

Jun 11, 2019

As of 2019, Facebook boasts an impressive number of 2.38 billion active users worldwide. Facebook was started as a platform to help people connect with each other, but for businesses, Facebook means potential customers. Posting advertisements on Facebook can really benefit a company in the lead gene...

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A Brief History of Advertising on LinkedIn A BRIEF HISTORY OF ADVERTISING ON LINKEDIN

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Jun 11, 2019

LinkedIn debuted on May 5, 2003. The professional networking platform, with its vision of “creating economic opportunity for every member of the global workforce,” has been through many changes since then — as this screenshot of the early LinkedIn homepage demonstrates.

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The History of Online Advertising THE HISTORY OF ONLINE ADVERTISING

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Jun 11, 2019

Online advertising is referred to by many other names, including but not limited to online marketing and Internet advertising. Online advertising is a form of marketing that uses the Internet to deliver promotional messages of a product or service to consumers. It includes, among others, email marke...

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Understanding the structure of a Microsoft Advertising account UNDERSTANDING THE STRUCTURE OF A MICROSOFT ADVERTISING ACCOUNT

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Jun 11, 2019

Learn how accounts, campaigns, and ad groups are the building blocks of success for your Microsoft Advertising account.

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How does mobile advertising work? HOW DOES MOBILE ADVERTISING WORK?

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Jun 11, 2019

Mobile ad networks are platforms where app developers, called publishers, can sell ad space and marketers, called advertisers, can buy ad space. App developers benefit from buying mobile ad spots. The target audience is already on mobile. So ad viewers don't have to switch mediums in order to in...

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How Google HOW GOOGLE'S SEARCH ADS HAVE EVOLVED SINCE 2007

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Jun 11, 2019

With Google recently announcing a change to the presentation of its search ads, it's interesting to consider why Google has made this latest change, and how the company has sought to improve the performance of its search ad product over time. To help with this, the team from Search Engine Land r...

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All the Facebook Ad Targeting Options You Should Know ALL THE FACEBOOK AD TARGETING OPTIONS YOU SHOULD KNOW

blog article

Jun 11, 2019

Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue. More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advert...

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Facebook B2B Ads: How to Get Better Results FACEBOOK B2B ADS: HOW TO GET BETTER RESULTS

blog article

Jun 11, 2019

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off. Organic reach is...

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7 Types of Ads That Your Advertising Solution Should Support 7 TYPES OF ADS THAT YOUR ADVERTISING SOLUTION SHOULD SUPPORT

blog article

Jun 10, 2019

Pay-per-click advertising is one of the most popular and effective tools for marketers. These ads allow marketers to precisely target their audience, create brand awareness, and interact with their consumers. The best part is that this is also one of the most cost-effective ways of advertising for b...

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16 Branding Trends to Increase Awareness in 2019 16 BRANDING TRENDS TO INCREASE AWARENESS IN 2019

blog article

Jun 10, 2019

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd? How can ...

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Getting to grips with your Google Ads optimisation score GETTING TO GRIPS WITH YOUR GOOGLE ADS OPTIMISATION SCORE

blog article

Jun 10, 2019

As a Google Premier Partner, Adrac prides itself on having its finger on the pulse of Google Ads development and best practice guidance. One of the areas that we’re increasingly focusing on is optimization score – this metric, which lives inside your Google Ads campaign dashboard is some...

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The COMPLETE Guide to Facebook Messenger Ads THE COMPLETE GUIDE TO FACEBOOK MESSENGER ADS

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Jun 10, 2019

Learning how to create Facebook Messenger ads could put you a step ahead of the competition. While it’s a simple as running a Facebook ad and creating a chatbot, Facebook messenger ads are taking over the world. In this video, I’ll tell you why 80% of businesses want to have a chatbot by...

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10 TIPS FOR EXPANDING YOUR ADVERTISING EFFORTS WITH NATIVE ADS 10 TIPS FOR EXPANDING YOUR ADVERTISING EFFORTS WITH NATIVE ADS

video

Jun 10, 2019

PPChire is a marketing agency that tutors google pay per click, digital marketing, development, website design, website experience, graphic design, and search engine optimization to business owners.  We taught hundreds of entrepreneurs how to expand in the digital space.  We offer courses ...

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How to use Facebook ads for e-commerce success? HOW TO USE FACEBOOK ADS FOR E-COMMERCE SUCCESS?

blog article

Jun 10, 2019

Facebook is one of those social media platforms that can help you garner significant returns and assist in establishing a strong customer base if you can figure out how you can use it in your favor. You can even take help of services in digital marketing in Jaipur to ensure efficient use of this pla...

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Discovery Ads: Breaking Down Google’s Newest Campaign Type DISCOVERY ADS: BREAKING DOWN GOOGLE’S NEWEST CAMPAIGN TYPE

blog article

Jun 07, 2019

If you missed the Ads Innovation Keynote at Google Marketing Live, you missed a lot. In this year’s keynote, Google announced several new product features that will allow businesses to be even more effective with their Google Ads. Since many of these announcements were quite big, we’re c...

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Print Advertising: What to Include in Your Company Brochure PRINT ADVERTISING: WHAT TO INCLUDE IN YOUR COMPANY BROCHURE

blog article

Jun 07, 2019

While everyone focuses on digital marketing, it can be easy to forget how essential print marketing is to your business. Your company brochure is an effective way to reach a new audience, one who may not interact with your online presence or other forms of advertising. Learn how to create a professi...

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The real costs of OTT THE REAL COSTS OF OTT

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Jun 07, 2019

Building an over-the-top (OTT) video service from scratch can be complicated and expensive if you try to do it on your own. Here’s what you need to know before you launch. Real data from over 100 active subscription services The importance of a comprehensive content management system How customer su...

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The OTT Revolution THE OTT REVOLUTION

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Jun 07, 2019

We analyzed 1.3 billion consumer data points on the Vimeo OTT platform to uncover techniques to grow audiences and prevent app subscription churn. Download to learn audience growth trends and where your viewers are watching OTT streaming video. In this guide, you'll learn: Growth trends in the OTT m...

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How Much Should you be Spending on Facebook Ads? HOW MUCH SHOULD YOU BE SPENDING ON FACEBOOK ADS?

video

Jun 06, 2019

I often get asked by clients how much they should be spending on their Facebook Ads - this can be a bit of a tricky question to answer, but I do my best to give you the tools in this video so you can figure it out for yourself and what works best for your business.

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Facebook Advertising: How To Read The Minds of Your Ideal Prospects FACEBOOK ADVERTISING: HOW TO READ THE MINDS OF YOUR IDEAL PROSPECTS

video

Jun 06, 2019

Three Simple Steps to Write Effective Facebook Ads that Attract Your Target Market. Two Free Training Offers from Elite Marketing Pro (soon to be AttractionMarketing.com). Try one or both free offers below, our "Attraction Marketing Formula" and/or our "Social Media Frenzy" cours...

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What Is Facebook Ad Relevance and Why Is it Important? WHAT IS FACEBOOK AD RELEVANCE AND WHY IS IT IMPORTANT?

blog article

Jun 06, 2019

With over 2 billion people logging onto Facebook and Instagram each day, advertising on either network will pique the interest of almost any marketer. Anyone who actively uses Facebook donates a treasure trove of behavioral insights to potential advertisers. Whether it’s based on major life ev...

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BUILDING THE FUTURE OF DATA-DRIVEN TV BUILDING THE FUTURE OF DATA-DRIVEN TV

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Jun 06, 2019

The paper offers practical advice for companies moving towards a data-driven future. It also presents the findings from a new research survey of over 150 advertisers and agencies, commissioned from Advertiser Perceptions, on the challenges, opportunities and importance of bringing advanced data to t...

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 Lululemon Case Study LULULEMON CASE STUDY

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Jun 06, 2019

Lululemon has a passion for connection. Their athletic apparel stores function as community hubs, connecting people who want to live mindful lives. As a core brand value, connection is also an important aspect of Lululemon’s company culture, but an increasingly globalized workforce created the need ...

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 How to Engage Remote Teams at an All-Hands Meeting HOW TO ENGAGE REMOTE TEAMS AT AN ALL-HANDS MEETING

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Jun 06, 2019

Internal comms professionals face a unique challenge to get employees in sync and moving in the same direction. It's no easy feat — especially in an increasingly global workforce and the rise in remote work. Download our guide to learn how live streaming all-hands meetings can increase engagement, i...

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Brands Post Mostly on Facebook, But Instagram Engagement Is Soaring BRANDS POST MOSTLY ON FACEBOOK, BUT INSTAGRAM ENGAGEMENT IS SOARING

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Jun 05, 2019

Although brands have posted the bulk of their social content related to the Fourth of July on Facebook over the past six years, a surge in Instagram engagement may drive a shift in those strategies, according to social marketing firm Unmetric. Unmetric analyzed the most engaging Independence Day-rel...

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Facebook Ads for E-Commerce FACEBOOK ADS FOR E-COMMERCE

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Jun 05, 2019

Today Vicki speaks about her experience about the Facebook Ads campaign that I ran for her E-Commerce store.

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How to write a high converting facebook ads HOW TO WRITE A HIGH CONVERTING FACEBOOK ADS

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Jun 05, 2019

Do you struggle to write high converting ad copy for all your ads and promotions on Facebook and Instagram? Press play to find out how the SUP Formula can help you create high converting ads.

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Instagram Ads: How to Get Started and Get Results INSTAGRAM ADS: HOW TO GET STARTED AND GET RESULTS

blog article

Jun 05, 2019

Instagram Ads is one of the best gifts that social media marketers, advertisers, and brands all around the world have ever been given. It combines Facebook’s outstanding targeting system and customization options with Instagram’s high-engaging audience, giving brands a powerful advertisi...

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Preparing for TV Advertising’s Future and Realizing True Value PREPARING FOR TV ADVERTISING’S FUTURE AND REALIZING TRUE VALUE

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Jun 04, 2019

With the proliferation of content across screens and platforms, consumer viewership habits have radically changed over the last five years. While families are not necessarily tuning in to TV shows during primetime hours like they used to, they’re still watching an incredible amount of televisi...

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10 TIPS TO IMPROVE YOUR GOOGLE ADS CAMPAIGN 10 TIPS TO IMPROVE YOUR GOOGLE ADS CAMPAIGN

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Jun 04, 2019

With the decline of traditional advertising formats like television and newspapers, coupled with the rise of digital campaigns, which have a reach that can engage up to 80% of global internet users (via Google Display Network), companies are beginning to learn that the key to getting noticed is by v...

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Google Ads Updates – Here’s What You Need to Know Now GOOGLE ADS UPDATES – HERE’S WHAT YOU NEED TO KNOW NOW

blog article

Jun 04, 2019

We were there, and we can guarantee you that we did not expect all the Google Ads Updates revealed during Google Marketing Live 2019! We’re not even halfway through 2019 yet, but Google has already announced pretty much every critical update they will bring to the platform this year. At the gi...

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Pinterest Influencers Might Change the Social Media Game for Brands PINTEREST INFLUENCERS MIGHT CHANGE THE SOCIAL MEDIA GAME FOR BRANDS

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Jun 04, 2019

While it may not be a big factor in your social media planning, Pinterest is definitely on the rise. The platform now has 291 million monthly active users - for comparison, Twitter has 330 million MAU. That's still quite a few million away, obviously, but it's likely not as far as most would...

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9 Google Ads Challenges for Small Business Owners 9 GOOGLE ADS CHALLENGES FOR SMALL BUSINESS OWNERS

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Jun 04, 2019

9 Google Ads Challenges for Small Business Owners... Google Ads provides a huge opportunity, but it can also present a lot of challenges for small businesses. In today’s podcast I walk you through the 9 most common Google Ads challenges and how to overcome them. Harnessing the full potential o...

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how to fix Google AdSense ERROR HOW TO FIX GOOGLE ADSENSE ERROR

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Jun 04, 2019

how to upload ads.txt to the root folder using Google AdSense and the domain control panel - very fast how to fix Google AdSense ERROR: Earnings at risk - One or more of your sites does not have an ads.txt file in 5 minutes

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How to create a content style guide for your brand HOW TO CREATE A CONTENT STYLE GUIDE FOR YOUR BRAND

blog article

Jun 03, 2019

A content style guide is one of the most critical pieces of brand documentation you’ll ever create. It’s a set of guidelines and rules that break down your brand personality, and how it is and isn’t expressed through your content. It should be used by anyone who will be creating co...

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How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue HOW TO INCREASE YOUR FACEBOOK AD EXPOSURE WITHOUT CAUSING AD FATIGUE

blog article

Jun 03, 2019

Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover how to run a Facebook advertising campaign that consistently puts your business in front ...

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How Brand Safety is Affecting Consumer Perception in Today’s World? HOW BRAND SAFETY IS AFFECTING CONSUMER PERCEPTION IN TODAY’S WORLD?

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Jun 03, 2019

With the growing marketing trends, businesses are now becoming more conscious about brand image and safety. They know that consumers are becoming more aware of the environment and this is the reason they now look for brands that keep the safety of the environment first. However, regardless of how sa...

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The World’s Simplest Brands THE WORLD’S SIMPLEST BRANDS

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Jun 03, 2019

We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In today’s shifting political, economic and cultural landscapes, people around the world are prioritizing simplicity. Now in its eighth year, our study reveals ...

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A Day in the Life of an Outdoor Advertising Balloon A DAY IN THE LIFE OF AN OUTDOOR ADVERTISING BALLOON

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Jun 02, 2019

In any given day, you are exposed to between 4,000 and 20,000 marketing messages. Even though that sounds like a lot, it’s nothing when compared to what an outdoor advertising balloon sees in a day. From distracted drivers to carpooling moms to commuters across the city, an advertising balloon...

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On the Move: Measurement for Out of Home Advertising ON THE MOVE: MEASUREMENT FOR OUT OF HOME ADVERTISING

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Jun 02, 2019

The Out of Home (OOH) medium, which comprises everything from roadside billboards, bus shelter signs, train and taxi ads to panels in gyms, pubs and car parks - has transformed beyond recognition over the last decade. Long associated with men in boiler suits carrying buckets of glue to paste up bill...

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TV is Total Video - Predicting OTT and the Evolution of Video Advertising TV IS TOTAL VIDEO - PREDICTING OTT AND THE EVOLUTION OF VIDEO ADVERTISING

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Jun 02, 2019

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with displays capable of delivering engaging video
expe...

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Inspiration For Your Next Job Advertisement INSPIRATION FOR YOUR NEXT JOB ADVERTISEMENT

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Jun 02, 2019

More and more candidates are browsing job openings on their phone rather than their laptop. This makes it important that the advertisement is mobile friendly and contains a short concise description along with an easy application process. The time that a candidate will spend on their phone is often ...

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Creating Brand Identity for Small Business CREATING BRAND IDENTITY FOR SMALL BUSINESS

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Jun 02, 2019

We’ve all heard of successful stories of small ideas turning into successful business. However, getting there might be easier said than done. It takes time, patience and a lot of strategic thinking. Therefore, it doesn’t come as a surprise that new business owners are faced with many cha...

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What Are The Top App Install Ads To Win New Mobile Users? WHAT ARE THE TOP APP INSTALL ADS TO WIN NEW MOBILE USERS?

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Jun 02, 2019

With so many different channels available to mobile app marketers, it can be difficult to focus in on mastering a single strategy. Social media app installs campaigns, in-app banner ads, and interstitial ads, playable ads, and cross-promotions are all viable and effective mobile marketing strategies...

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TV’s Biggest Moment is Now: New Insights into Advanced TV and How Advertisers Can Succeed TV’S BIGGEST MOMENT IS NOW: NEW INSIGHTS INTO ADVANCED TV AND HOW ADVERTISERS CAN SUCCEED

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Jun 02, 2019

While many in the industry have tried to separate streaming and cable/satellite TV audiences, that’s not how people actually watch.2 A much more complex ecosystem is evolving and a new important audience is emerging - The Total TV Watcher. They love TV more than any other audience, and watch m...

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NEXT-GENERATION B2B DIGITAL ADVERTISING NEXT-GENERATION B2B DIGITAL ADVERTISING

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Jun 02, 2019

In B2B digital marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process. Digital advertising has evolved from beyond keywords and placement. Today’s successful digital B2B marketers are identify...

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Google Ads Quality Score Explained In A 60 Sec Animation GOOGLE ADS QUALITY SCORE EXPLAINED IN A 60 SEC ANIMATION

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Jun 02, 2019

That’s one of the questions that were asked in the recent survey I sent and it’s one that came up often in different variations. To answer that question and understand the impact of higher Adwords Quality Scores, let me tell you a story…

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Everything about facebook advertising EVERYTHING ABOUT FACEBOOK ADVERTISING

blog article

Jun 02, 2019

In order to pick precise advertisement placements, Examine the "Edit Placements" box, then find your favored possibilities from the resulting menu. Study the fundamental principles of Screen and online video advertising, how to produce a YouTube channel, manage video content and recognize ...

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Why Your Facebook Ads Don WHY YOUR FACEBOOK ADS DON'T WORK AND HOW TO FIX FACEBOOK ADS!

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Jun 01, 2019

When talking to potential clients and reviewing their ad account, we often hear a lot of them say "I've tried ads in the past, but I didn't get the results that I expected" or that they wasted tons of money trying to do ads themselves. Today, we're going to go over the top 5 re...

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Out Of Home Advertising OUT OF HOME ADVERTISING

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May 31, 2019

Politis OOH Media introduced a contemporary outdoor advertising mean (including a transparent bus shelter) to communicate 2 of Nestle most popular ice-cream brands: Boss (Rocky Road) and Nirvana (Choco Fudge)!

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Marketing and Brand Management Why should you invest? MARKETING AND BRAND MANAGEMENT WHY SHOULD YOU INVEST?

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May 30, 2019

To answer “why invest” there are several scenarios that we know you will recognise and have probably experienced many times. The purpose of this paper is to detail the benefits and advantages that a brand management system can bring and to highlight the reasons why these systems are a cr...

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Amazon Advertising: The Opportunity & Its Advantages AMAZON ADVERTISING: THE OPPORTUNITY & ITS ADVANTAGES

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May 30, 2019

80% of advertisers plan to increase their spend on Amazon in 2019 and 15 cents of every dollar spent on advertising is expected to go to Amazon by 2020. In this webinar we look at the opportunities, advantages and considerations when thinking about selling and advertising on Amazon.

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What is an Ad Exchange? And How Does it Differ from an Ad Network? WHAT IS AN AD EXCHANGE? AND HOW DOES IT DIFFER FROM AN AD NETWORK?

blog article

May 30, 2019

Publishers partner with supply-side platforms to manage their inventory and get the best value for their ad units. Similarly, advertisers partner with demand-side platforms to help them find the right target audience and run a successful campaign. But have you ever wondered who connects these two pl...

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How Consumers Really Feel About Ad Personalization HOW CONSUMERS REALLY FEEL ABOUT AD PERSONALIZATION

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May 30, 2019

How do you feel about personal data tracking for advertising purposes, and retargeted ads that follow you around the web? In some cases, these can be helpful - offering you a discount for that thing you left in your shopping cart but couldn't quite justify, or showcasing additional options for p...

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Facebook Automation - Stop Loss at the FACEBOOK AUTOMATION - STOP LOSS AT THE 'AD LEVEL'

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May 30, 2019

Getting deeper into the details that matter, madgicx.com developed a new level of automation under the powerful 'Ad-Set Level' released a few months ago. Now comes the era of 'Ad Level' where you can automate your budget spent based on the performance of one single Ad at a time. With...

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How To Leverage Facebook and Instagram Ads HOW TO LEVERAGE FACEBOOK AND INSTAGRAM ADS

video

May 30, 2019

How to Leverage Facebook and Instagram Ads. In this episode we break down how to leverage ads on Facebook and Instagram to increase your reach, what kinds of ads you should be doing, and how much you should be spending on ads. You have tons of capabilities on how to target your ideal customer. If yo...

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7 Ideas To Improve Google Ads Performance 7 IDEAS TO IMPROVE GOOGLE ADS PERFORMANCE

blog article

May 30, 2019

Running a campaign on Google Ads is not even half the battle won. It is the start to discovering what works and what doesn’t, and what does work needs to be optimized further to drive a winning performance. There are some tried and tested ways to optimize your Google Ads performance. Give the ...

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