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Exprimez tout votre engagement avec des créations qui vous ressemblent EXPRIMEZ TOUT VOTRE ENGAGEMENT AVEC DES CRÉATIONS QUI VOUS RESSEMBLENT

whitepaper

Feb 19, 2020

L’engagement social est une tendance mondiale qui concerne toutes les classes d’âge et de revenus. Selon une étude réalisée par Edelman en 2018, 64 % des consommateurs prennent désormais des décisions d’achat en fonction de l’orientation politique ou sociale d’une entreprise. Pour communiquer avec e...

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 Make Your Visual Voice Heard MAKE YOUR VISUAL VOICE HEARD

whitepaper

Feb 19, 2020

People around the world—in every age group and at every income level—are becoming more socially conscious. According to a 2018 Edelman study, 64 percent of consumers now make buying decisions based on a company’s social or political stance. To connect with them, your brand can use purpose-driven cre...

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Make Your Visual Voice Heard MAKE YOUR VISUAL VOICE HEARD

whitepaper

Feb 19, 2020

Auf der ganzen Welt zeigen Menschen immer mehr Sozialbewusstsein, unabhängig von Altersgruppe oder Gesellschaftsschicht. Eine Studie von Edelman aus dem Jahr 2018 belegt, dass 64 % aller Konsumenten bei einer Kaufentscheidung auch die soziale oder politische Einstellung des Anbieters berücksichtigen...

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Tendances créatives 2020 TENDANCES CRÉATIVES 2020

whitepaper

Feb 19, 2020

Place à toutes les classes d’âge Bien vieillir n’est pas seulement possible, c’est devenu la norme. Une grande partie de la population mondiale actuelle a plus de 50 ans, est active et férue de technologie. Les personnes de plus de 50 ans détenant aujourd’hui 83 % de la richesse des ménages aux État...

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 2020 Creative Trends 2020 CREATIVE TRENDS

whitepaper

Feb 19, 2020

All Ages Welcome Aging gracefully is not only possible— it’s the new normal. Today, the majority of the world’s population is over 50, active, and tech-savvy. With 83% of household wealth in the U.S. held by people over 50, this group is starting new businesses at a steadily rising rate. Finally, Bo...

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Bespoke brands are rushing to build and promote virtual fitting tools BESPOKE BRANDS ARE RUSHING TO BUILD AND PROMOTE VIRTUAL FITTING TOOLS

blog article

Mar 30, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton L...

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Google Launches Over $800M Plan to Respond to Covid-19 Crisis GOOGLE LAUNCHES OVER $800M PLAN TO RESPOND TO COVID-19 CRISIS

blog article

Mar 29, 2020

According to a post by Sundar Pichai, CEO, Google is announcing a new over $800m plan to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic. $250m in ad grants to help the World Health Organization (WHO...

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Designing Ads for Digital Displays Getting the most impact from the medium DESIGNING ADS FOR DIGITAL DISPLAYS GETTING THE MOST IMPACT FROM THE MEDIUM

whitepaper

Mar 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It&rs...

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Google play movies may offer hundreds of free movies with ads GOOGLE PLAY MOVIES MAY OFFER HUNDREDS OF FREE MOVIES WITH ADS

blog article

Mar 26, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. N...

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Be brave with your advertising – in difficult times, your consumers need you BE BRAVE WITH YOUR ADVERTISING – IN DIFFICULT TIMES, YOUR CONSUMERS NEED YOU

blog article

Mar 26, 2020

Brands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will. The most common question I’ve been asked by brands in the past two weeks is: “Should we continu...

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$1.25 Billion in Ads at Risk Following Olympics Delay $1.25 BILLION IN ADS AT RISK FOLLOWING OLYMPICS DELAY

blog article

Mar 25, 2020

Two days ago, the 2020 Tokyo Olympics were postponed. The decision surprised no one given the coronavirus, even if the numbers in cases in Japan have slowed down recently. With all the travel and tourism involved, it would’ve led to another serious outbreak of the virus. As a result, the Olymp...

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Do you make these digital advertising mistakes? DO YOU MAKE THESE DIGITAL ADVERTISING MISTAKES?

blog article

Mar 23, 2020

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the yea...

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DTC brands are tightening up how much they spend on digital advertising DTC BRANDS ARE TIGHTENING UP HOW MUCH THEY SPEND ON DIGITAL ADVERTISING

blog article

Mar 23, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct...

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Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them BRANDS FROM HEINZ TO NETFLIX ARE DONATING TO COVID-19 RELIEF. HOW YOU CAN JOIN THEM

blog article

Mar 21, 2020

A global pandemic isn’t exactly the best marketing opportunity for any brand. As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes ...

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The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus THE DRUM SHOW: A CMO AND AGENCY MANAGER ON ADVERTISING AND MARKETING IN THE TIME OF CORONAVIRUS

blog article

Mar 20, 2020

In a specific edition of The Drum Demonstrate throughout the Digital Transformation Pageant, the head of internet marketing at Hertz and founder of imaginative agency Mr President shared how their respective firms are coping during the present-day coronavirus crisis. Becoming a member of The Drum&rs...

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Simpli.fi Launches Online Attribution for OTT/CTV Advertising SIMPLI.FI LAUNCHES ONLINE ATTRIBUTION FOR OTT/CTV ADVERTISING

blog article

Mar 18, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly att...

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How to Use Forced Bold Text in Google Search Ads HOW TO USE FORCED BOLD TEXT IN GOOGLE SEARCH ADS

blog article

Mar 18, 2020

This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. As you can see, it is pretty...

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WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function WFH IN ADVERTISING AND MARKETING: TIPS FROM PROLONGED-TIME CHAMPION OF LOCATION-AGNOSTIC FUNCTION

blog article

Mar 17, 2020

As extra news of pandemic mitigation steps pours in every hour, most every person with a work is asking by themselves how (and if) they’ll be able to continue on executing that task and delivering for on their own and their family members. Most expertise personnel must contemplate on their own...

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Advertising Sales ADVERTISING SALES

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Mar 17, 2020

Developing and effective Advertising Sales Team. Here are 10 steps I took to create a manage a sales team that is now humming along: Don't be afraid to ask for help. Hunker down and do the research. Have a good hiring process. Don't just fire fast. Use 'must-have' tools to help your ...

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From marketing and advertising blend to internet marketing impact modeling FROM MARKETING AND ADVERTISING BLEND TO INTERNET MARKETING IMPACT MODELING

blog article

Mar 16, 2020

With the stop of cookie-centered person journey tracking looming on the horizon, desire in marketing and advertising idea and techniques from the pre-attribution era is on the rise all over again. This is lousy information for the several ad tech vendors who count on cookie-based knowledge, but exce...

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How proximity marketing and advertising can help you save the high road HOW PROXIMITY MARKETING AND ADVERTISING CAN HELP YOU SAVE THE HIGH ROAD

blog article

Mar 16, 2020

When Apple launched iBeacons in 2013, proximity promoting turned the industry’s favourite development. With the right technologies, this hyper-localised tactic was meant to bridge the divide in between on the internet content and offline buyer action but Apple’s iBeacon platform in the e...

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Advertising industry leads on work from home push ADVERTISING INDUSTRY LEADS ON WORK FROM HOME PUSH

blog article

Mar 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 ver...

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Criteo announces new traffic generation solution to increase the engagement CRITEO ANNOUNCES NEW TRAFFIC GENERATION SOLUTION TO INCREASE THE ENGAGEMENT

blog article

Mar 13, 2020

Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website tr...

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Coronavirus could cost U.S. advertising industry billions CORONAVIRUS COULD COST U.S. ADVERTISING INDUSTRY BILLIONS

blog article

Mar 12, 2020

The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see near...

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Ad-Juster data helps digital publishers access higher ad revenues AD-JUSTER DATA HELPS DIGITAL PUBLISHERS ACCESS HIGHER AD REVENUES

blog article

Mar 11, 2020

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be abl...

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PPC on a budget: Digital advertising for charities PPC ON A BUDGET: DIGITAL ADVERTISING FOR CHARITIES

blog article

Mar 11, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touche...

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What Experts Don’t Want You to Know About Facebook Ads Targeting WHAT EXPERTS DON’T WANT YOU TO KNOW ABOUT FACEBOOK ADS TARGETING

blog article

Mar 10, 2020

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge fu...

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Studio Base Bin TV Advertising Mixing STUDIO BASE BIN TV ADVERTISING MIXING

video

Mar 08, 2020

Samples of TV Advertising Mixing, Voice Recordings, Music Production and Sound Design Mixing. All mixes were done at our facility, Studio Base Bin in Montreal, Quebec, Canada. All Voice recordings, Sound Design and some music done by Albert Chambers at Studio Base Bin.

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Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense WHY USING CONVERSIONS IMPORTED FROM ANALYTICS TO GOOGLE ADS DOES NOT ACTUALLY MAKE SENSE

blog article

Mar 08, 2020

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even mor...

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Why Netflix Needs To Brand Its Netflix Originals Differently WHY NETFLIX NEEDS TO BRAND ITS NETFLIX ORIGINALS DIFFERENTLY

blog article

Mar 08, 2020

As the Netflix Original library becomes an increasingly big part of the Netflix overall lineup, we believe that it’s time Netflix started branding its Netflix Originals. Below, we’ll hopefully make the case as to why it should happen and possibly how to do it. We’re writing this in...

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Nintendo dominates gaming industry TV advertising in February NINTENDO DOMINATES GAMING INDUSTRY TV ADVERTISING IN FEBRUARY

blog article

Mar 08, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform,...

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How To Measure The Effectiveness Of Branding HOW TO MEASURE THE EFFECTIVENESS OF BRANDING

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Mar 06, 2020

In this episode, Marty Neumeier answers how the effectiveness of branding can be measured. He reveals the 5 different levels of branding from his book "The Brand Flip". These tell us the different stages in which someone reacts to branding. Neumeier states "You don't buy brands, y...

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Apple will now allow ads in app notifications on iPhones and iPads APPLE WILL NOW ALLOW ADS IN APP NOTIFICATIONS ON IPHONES AND IPADS

blog article

Mar 06, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can...

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YouTube Will Not Show Advertising on Videos About Coronavirus YOUTUBE WILL NOT SHOW ADVERTISING ON VIDEOS ABOUT CORONAVIRUS

blog article

Mar 05, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income fro...

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Pain device maker NeuroMetrix settles FTC false advertising case PAIN DEVICE MAKER NEUROMETRIX SETTLES FTC FALSE ADVERTISING CASE

blog article

Mar 05, 2020

Pain treatment device manufacturer NeuroMetrix and its founder will pay $4 million and turn over money earned through a collaboration with GlaxoSmithKline to resolve allegations it made false claims about its flagship product. The settlement with the U.S. Federal Trade Commission was disclosed in a ...

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Personal Branding per Personal Trainer PERSONAL BRANDING PER PERSONAL TRAINER

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Mar 04, 2020

Carmine Preziosi presents his latest book Personal Branding for Personal Trainer which teaches, in a very practical way, to build and implement an effective strategy to enhance the brand of oneself by making the best use of digital marketing tools.

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What is persuasive advertising? WHAT IS PERSUASIVE ADVERTISING?

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Mar 04, 2020

That's what you will know through this vlog (No. 9) in the #AdvertisingTalks series from #MansTalks, introducing by Mr. Mohamed Mansour, Marketing and Advertising expert.

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Apple Now Allows Push Notification Advertising APPLE NOW ALLOWS PUSH NOTIFICATION ADVERTISING

blog article

Mar 04, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guide...

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How coronavirus is affecting advertising and marketing industry HOW CORONAVIRUS IS AFFECTING ADVERTISING AND MARKETING INDUSTRY

blog article

Mar 04, 2020

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising a...

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TV Advertising Summit: What is the future of addressable TV? TV ADVERTISING SUMMIT: WHAT IS THE FUTURE OF ADDRESSABLE TV?

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Mar 04, 2020

For more Campaign video, visit: www.campaignlive.co.uk/video Subscribe to YouTube: www.youtube.com/CampaignLiveTV Follow Campaign on Facebook: https://www.facebook.com/campaignmag/

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Advertising Infographics: How to become a super copywriter ADVERTISING INFOGRAPHICS: HOW TO BECOME A SUPER COPYWRITER

infographic

Mar 04, 2020

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by...

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How blockchain has revolutionized the advertising industry HOW BLOCKCHAIN HAS REVOLUTIONIZED THE ADVERTISING INDUSTRY

blog article

Mar 03, 2020

The advertising industry is a global industry that consists of Public Relation and marketing companies, as well as media services and advertising agencies. It is a global multi-dollar industry that brings manufacturers closer to their consumers. This industry is mainly characterized by a huge number...

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Can publishers alliances be the future for digital advertising? CAN PUBLISHERS ALLIANCES BE THE FUTURE FOR DIGITAL ADVERTISING?

blog article

Mar 03, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for a...

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How AI can boost your digital ads performance HOW AI CAN BOOST YOUR DIGITAL ADS PERFORMANCE

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Mar 02, 2020

What is AI capable of when it comes to advertising today? And where can it add value for marketers? Dmytro Bilash, the lead product developer for the MakeMeReach AI recommendations tool, has some insights on how AI can boost your ad performance.

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How to Restore Competition in Digital Advertising Markets and Protect Users HOW TO RESTORE COMPETITION IN DIGITAL ADVERTISING MARKETS AND PROTECT USERS

blog article

Mar 02, 2020

After a careful analysis, the British Competition and Markets Authority (CMA) concluded that Google and Facebook dominate many online markets, including search, social media, search advertisement, display advertising, and open display advertising. The agency also concluded that while some of this co...

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How Online Tracking and Bloated Ad Tech Impact the Customer Experience HOW ONLINE TRACKING AND BLOATED AD TECH IMPACT THE CUSTOMER EXPERIENCE

blog article

Mar 02, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands...

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How brands can leverage in-person networking as a strategic advantage HOW BRANDS CAN LEVERAGE IN-PERSON NETWORKING AS A STRATEGIC ADVANTAGE

blog article

Mar 01, 2020

As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Bec...

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Pro-vaping ad campaign raising concerns PRO-VAPING AD CAMPAIGN RAISING CONCERNS

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Feb 28, 2020

Controversial ads, paid for by a tobacco company, highlighting the "misinformation" about the dangers of vaping are raising major concerns from health experts who call them dangerous. Erica Natividad has more

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Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud MOBILE ADVERTISING IS BOOMING IN APAC WHILE EFFORTS INCREASE TO COMBAT FRAUD

blog article

Feb 28, 2020

Mobile ad spending increased by almost 20% in the APAC region throughout 2019 with forecasts predicting it will surpass over $106 billion in 2020. Although the mobile advertising market is thriving, APAC still suffers from high rates of fraud, as well as issues with viewability measurement. As an in...

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Green at Advertising GREEN AT ADVERTISING

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Feb 27, 2020

University of Nebraska-Lincoln Chancellor Ronnie Green joins the team at Jacht, a student-run advertising agency.

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Discover the Top Perks of LED Advertising DISCOVER THE TOP PERKS OF LED ADVERTISING

blog article

Feb 27, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, bran...

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Benefits of using advertisement banners BENEFITS OF USING ADVERTISEMENT BANNERS

blog article

Feb 27, 2020

One of the best and popular forms of advertising is banner marketing. If you have not tried it yet, then it is time for a change. Display ads on the bottom, people do not mostly like it on the top, and sides of the web pages. It decreases their effectiveness; so many people are unwilling to add them...

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Samsung Ads SAMSUNG ADS' SCOTT: SAMSUNG TV+ IS LIKE CABLE, BUT A 'NEW WAY OF WORKING'

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Feb 26, 2020

Samsung Ads’ head of sales and brand Michael Scott says that advertisers are attracted to Samsung TV+ because it has a similar format to linear cable TV but with access to new audiences who may be cord cutters. “The look and feel is a lot like linear television, or cable network TV,&rdqu...

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How to Use Innovative Technology in Advertising and Marketing HOW TO USE INNOVATIVE TECHNOLOGY IN ADVERTISING AND MARKETING

blog article

Feb 26, 2020

Everyday new technology trends emerge that challenge businesses to keep up their advertising tactics. If they fall behind, they risk losing thousands of customers to competitors. Brand growth is dependent on innovative marketing tactics. With social media and e-mail, it is easy to do the bare minimu...

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Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist TAXING INTERNET ADS COULD RAISE LOTS OF MONEY, BUT DOUBTS PERSIST

blog article

Feb 25, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the com...

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7 Pointers to make your Radio Ad a Tempting Treat 7 POINTERS TO MAKE YOUR RADIO AD A TEMPTING TREAT

infographic

Feb 24, 2020

Want your radio Ad to stand out? www.excellentpublicity.com provides 7 influential pointers in this infographic for you to benefit from. Well then, get started and get ready to rock the Radio.

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Google purges 600 Android apps for “disruptive” pop-up ads GOOGLE PURGES 600 ANDROID APPS FOR “DISRUPTIVE” POP-UP ADS

blog article

Feb 24, 2020

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users t...

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Objectivity in advertising, as explained by a hotel manager OBJECTIVITY IN ADVERTISING, AS EXPLAINED BY A HOTEL MANAGER

video

Feb 24, 2020

Turns out, what makes a good concierge and what makes a good advertising platform aren't all that different. Watch objectivity in advertising as explained by a hotel manager. http://bit.ly/2uv77Kc

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What do the roaring 20s have in store for mobile advertising? WHAT DO THE ROARING 20S HAVE IN STORE FOR MOBILE ADVERTISING?

blog article

Feb 24, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of...

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Is customer experience enhanced by branding e-commerce shipping boxes? IS CUSTOMER EXPERIENCE ENHANCED BY BRANDING E-COMMERCE SHIPPING BOXES?

blog article

Feb 21, 2020

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that a...

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The Cybertruck Shows How Tesla Could Dominate the Auto Industry THE CYBERTRUCK SHOWS HOW TESLA COULD DOMINATE THE AUTO INDUSTRY

blog article

Feb 19, 2020

With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattere...

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Bloomberg has spent $419 million dollars on campaign ads BLOOMBERG HAS SPENT $419 MILLION DOLLARS ON CAMPAIGN ADS

video

Feb 19, 2020

The New York billionaire has already spent $81 million dollars more than Barack Obama spent during his entire 2012 reelection campaign.

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Unlock Synergies Between SEO and Advertising on Amazon UNLOCK SYNERGIES BETWEEN SEO AND ADVERTISING ON AMAZON

blog article

Feb 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SE...

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4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020 4 SECRETS TO REVOLUTIONIZE YOUR FACEBOOK ADVERTISING CAMPAIGN’S ROI IN 2020

blog article

Feb 19, 2020

Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence of F...

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Exprimez tout votre engagement avec des créations qui vous ressemblent EXPRIMEZ TOUT VOTRE ENGAGEMENT AVEC DES CRÉATIONS QUI VOUS RESSEMBLENT

whitepaper

Feb 19, 2020

L’engagement social est une tendance mondiale qui concerne toutes les classes d’âge et de revenus. Selon une étude réalisée par Edelman en 2018, 64 % des consommateurs prennent désormais des décisions d’achat en fonction de l’orientation politique ou sociale d’une entreprise. Pour communiquer avec e...

Read More

 Make Your Visual Voice Heard MAKE YOUR VISUAL VOICE HEARD

whitepaper

Feb 19, 2020

People around the world—in every age group and at every income level—are becoming more socially conscious. According to a 2018 Edelman study, 64 percent of consumers now make buying decisions based on a company’s social or political stance. To connect with them, your brand can use purpose-driven cre...

Read More

Make Your Visual Voice Heard MAKE YOUR VISUAL VOICE HEARD

whitepaper

Feb 19, 2020

Auf der ganzen Welt zeigen Menschen immer mehr Sozialbewusstsein, unabhängig von Altersgruppe oder Gesellschaftsschicht. Eine Studie von Edelman aus dem Jahr 2018 belegt, dass 64 % aller Konsumenten bei einer Kaufentscheidung auch die soziale oder politische Einstellung des Anbieters berücksichtigen...

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Tendances créatives 2020 TENDANCES CRÉATIVES 2020

whitepaper

Feb 19, 2020

Place à toutes les classes d’âge Bien vieillir n’est pas seulement possible, c’est devenu la norme. Une grande partie de la population mondiale actuelle a plus de 50 ans, est active et férue de technologie. Les personnes de plus de 50 ans détenant aujourd’hui 83 % de la richesse des ménages aux État...

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 2020 Creative Trends 2020 CREATIVE TRENDS

whitepaper

Feb 19, 2020

All Ages Welcome Aging gracefully is not only possible— it’s the new normal. Today, the majority of the world’s population is over 50, active, and tech-savvy. With 83% of household wealth in the U.S. held by people over 50, this group is starting new businesses at a steadily rising rate. Finally, Bo...

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Creative Trends 2020 CREATIVE TRENDS 2020

whitepaper

Feb 19, 2020

All Ages Welcome. Mit Stil alt werden ist nicht nur möglich–es ist das neue Normal. Die Mehrheit der Weltbevölkerung ist über 50, aktiv und an Technik interessiert. In den USA besitzen die über 50-Jährigen 83% des Vermögens privater Haushalte und gründen immer mehr eigene Firmen. Die Baby-Boomer ste...

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How to Manage Your Portfolio of Corporate Events Cohesively HOW TO MANAGE YOUR PORTFOLIO OF CORPORATE EVENTS COHESIVELY

whitepaper

Feb 19, 2020

Managing an event is already challenging enough, but managing many different events and event types takes the challenge to a whole new level. Not only are the efforts required multiplied, but new challenges surface as you grow your event portfolio. Whether you are managing online and in-person event...

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Hard-Won Advice from Fitbit HARD-WON ADVICE FROM FITBIT

whitepaper

Feb 19, 2020

Today's legal teams find themselves tasked with more responsibilities than ever before. But new legal technologies have the potential to help Legal scale its impact and shift from a cost center to a business value driver. The legal teams at Fitbit and Ironclad accomplished just this type of digital ...

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The Best Times to Post on Social Media According to Research THE BEST TIMES TO POST ON SOCIAL MEDIA ACCORDING TO RESEARCH

infographic

Feb 18, 2020

Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of st...

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How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries HOW BLOCKCHAIN TECHNOLOGY IS BENEFITING DIGITAL MARKETING & ADVERTISING INDUSTRIES

blog article

Feb 18, 2020

Blockchain, the technology that supports Bitcoin and numerous other innovative uses, can be defined as an unalterable, decentralized and distributed ledger or digital record of transactions in the participant’s network. Another definition from Ledger SAS describes a blockchain as “a dist...

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Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles ADVANCED AD TACTICS, MILLENNIALS, ALTERNATIVE FUEL VEHICLES

blog article

Feb 17, 2020

Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car b...

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Rakuten Launches Rakuten Advertising as a Premier Destination RAKUTEN LAUNCHES RAKUTEN ADVERTISING AS A PREMIER DESTINATION

blog article

Feb 13, 2020

For the first time, brands, advertisers and agencies can now harness Rakuten’s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising martech news. “Advertisers know their customers, but discover...

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3 Online Advertising Trends to Dominate the 2020s 3 ONLINE ADVERTISING TRENDS TO DOMINATE THE 2020S

blog article

Feb 13, 2020

Even though the digital advertising landscape has been evolving exceptionally fast over the past decade, the pace is only getting faster in the next one. The global ad spend is on its sharp ascend, and the mobile ad market is flourishing on the verge of 5G worldwide adoption. Sound logos, podcast ad...

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WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING

blog article

Feb 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic...

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Revolutionizing advertising with tablet-based kiosks in taxi cabs REVOLUTIONIZING ADVERTISING WITH TABLET-BASED KIOSKS IN TAXI CABS

video

Feb 12, 2020

one of APAC’s largest network of in-vehicle screens in taxis and ride-sharing cars implements tablet-based digital signages with the help of Hexnode.

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Microsoft Advertising If Functions For Dynamic Ad Copy MICROSOFT ADVERTISING IF FUNCTIONS FOR DYNAMIC AD COPY

blog article

Feb 12, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort...

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How to Reinvent Digital Advertising After the Death of the Cookie HOW TO REINVENT DIGITAL ADVERTISING AFTER THE DEATH OF THE COOKIE

blog article

Feb 12, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, ...

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Google’s and Facebook’s Grip on Digital Advertising Markets GOOGLE’S AND FACEBOOK’S GRIP ON DIGITAL ADVERTISING MARKETS

blog article

Feb 11, 2020

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive a...

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13 Things Content Marketers Should Know About Email Marketing 13 THINGS CONTENT MARKETERS SHOULD KNOW ABOUT EMAIL MARKETING

infographic

Feb 10, 2020

As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one comp...

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz AMAZON BIG GAME AD TALLIES THE MOST VIEWS VIA YOUTUBE ADBLITZ

blog article

Feb 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. A...

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Alex Webb: More kids with smartphones spells advertising bonanza ALEX WEBB: MORE KIDS WITH SMARTPHONES SPELLS ADVERTISING BONANZA

blog article

Feb 10, 2020

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy...

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Which Online Advertising Strategy Is Right For Your Business? WHICH ONLINE ADVERTISING STRATEGY IS RIGHT FOR YOUR BUSINESS?

blog article

Feb 10, 2020

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, yo...

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Ham Radio Cardboard Box, Review/demo, BRAND NEW For 2020 HAM RADIO CARDBOARD BOX, REVIEW/DEMO, BRAND NEW FOR 2020

video

Feb 09, 2020

Useless review. You saw it here first. Brand new for 2020, seen ONLY at Orlando Hamcation 2020. Stay tuned for updates on this box.

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Should Amazon SHOULD AMAZON'S AD BUSINESS WORRY FACEBOOK AND GOOGLE?

blog article

Feb 09, 2020

Online advertising has been dominated by Facebook and Alphabet's Google for several years now, but there are hints that Amazon is beginning to get in on the revenue bounty. That should have the current duopoly worried, even if it might be a while still before Amazon's efforts become a real t...

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Instagram Starts Testing to Show Advertising on IGTV INSTAGRAM STARTS TESTING TO SHOW ADVERTISING ON IGTV

blog article

Feb 08, 2020

Looking to keep the app up to date, Instagram has begun testing a long-awaited feature. The new feature, which can be a direct source of income for content producers on the platform, is known as a partner program that allows IGTV content producers to advertise on their videos. There is no clear info...

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Why you should advertise your products on Amazon WHY YOU SHOULD ADVERTISE YOUR PRODUCTS ON AMAZON

video

Feb 07, 2020

Need help with advertising on Amazon? Learn more and get in touch here: https://bit.ly/2O44WDM Amazon is one of the most popular e-commerce websites in the world. This means it’s an extremely valuable place to list and advertise your products if you want to sell online.

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Why AI Is the Future of Advertising WHY AI IS THE FUTURE OF ADVERTISING

blog article

Feb 06, 2020

The way you advertise is going to change dramatically thanks to artificial intelligence. You can already start to see the transformation happening right now. In fact, modern digital advertising as we know it today wouldn’t exist without AI.Behind most online ads are sophisticated delivery syst...

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The most expensive advertisement for Super Bowl 2020 was that Daniel Craig didn’t have time to die THE MOST EXPENSIVE ADVERTISEMENT FOR SUPER BOWL 2020 WAS THAT DANIEL CRAIG DIDN’T HAVE TIME TO DIE

blog article

Feb 06, 2020

MGM saves no costs for the latest James Bond film, because Daniel Craigs No Time To Die had the most expensive television spot in Super Bowl 2020. Expensive ads on the Super Bowl are not new. Many companies pay the highest dollar to advertise their products during the Super Bowl and are often so cre...

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Create Incredible Branding Initiatives Without Hiring Design Help CREATE INCREDIBLE BRANDING INITIATIVES WITHOUT HIRING DESIGN HELP

blog article

Feb 05, 2020

As the internet becomes more and more saturated with ads, it becomes ever more important for small businesses to gain every advantage they can. Chances are if you're still in the growth stages of your business, you may not have the capital to bring on a complete marketing and design team. Howeve...

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Google Will Start Blocking Annoying Video Ads GOOGLE WILL START BLOCKING ANNOYING VIDEO ADS

blog article

Feb 05, 2020

Google will start blocking annoying video ads to meet the new rules specified by the Coalition for Better Ads (CBA). The Internet giant is one of the founding CBA members. The CBA encouraged advertisers to implement ads that are acceptable for consumers and not ads that would inspire them to install...

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Nutrien Ag Solutions business branding underway NUTRIEN AG SOLUTIONS BUSINESS BRANDING UNDERWAY

blog article

Feb 05, 2020

HUNDREDS of legacy Landmark and Ruralco stores across Australia are now changing their signage and uniforms to reflect their new owner and brand, Nutrien Ag Solutions. The Nutrien Ag Solutions brand for the merged Ruralco-Landmark entity was first revealed last November by parent company Canadian fe...

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Reduzindo Custos com a DocuSign - Guia de instrucao REDUZINDO CUSTOS COM A DOCUSIGN - GUIA DE INSTRUCAO

whitepaper

Feb 05, 2020

Menos papel, Mais receita! Ajude a sua empresa a reduzir despesas desnecessárias com alguma dicas simples do eBook. Você descobrirá como a transformação digital da DocuSign pode ajudá-lo a ter sucesso, reduzindo custos com papel e aumentando a velocidade de assinatura. Como por exemplo a Yamaha, cuj...

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7 Maneiras Inteligentes de Impulsionar o crescimento do seu negócio 7 MANEIRAS INTELIGENTES DE IMPULSIONAR O CRESCIMENTO DO SEU NEGÓCIO

whitepaper

Feb 05, 2020

Independentemente de você estar em uma startup, em uma empresa estabelecida ou em busca de mudanças para impulsionar o crescimento, uma ou mais das técnicas a seguir podem funcionar para você.

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Rate card 2020 RATE CARD 2020

whitepaper

Feb 04, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

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Why Your Top Amazon Ads Spenders Should Be Your Top Sellers WHY YOUR TOP AMAZON ADS SPENDERS SHOULD BE YOUR TOP SELLERS

blog article

Feb 04, 2020

Whether you sell 10 products or 10,000, chances are that one or a few of your products vastly outperform the rest of your product line. When this is the case it is important that you spend the majority of your ad spend and time on the biggest drivers of revenue. While you need to allocate ad dollars...

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Korean fast-fashion brand Forever 21 finds new owner in 4 months after filing for bankruptcy KOREAN FAST-FASHION BRAND FOREVER 21 FINDS NEW OWNER IN 4 MONTHS AFTER FILING FOR BANKRUPTCY

video

Feb 04, 2020

Korea’s fast-fashion emporium, Forever 21 has found a new owner in just four months after it filed for bankruptcy. The retail brand is to sell most of its business for $81 million to a consortium made up of mall operators Simon Property Group, Brookfield Property Partners and brand management ...

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Mike discusses how Facebook advertising has changed MIKE DISCUSSES HOW FACEBOOK ADVERTISING HAS CHANGED

video

Feb 04, 2020

YouTube channel should not be seen as financial advice. I am only sharing my biased opinion based off of speculation and my personal experience. You should always understand that with investing there is always risk. You should always do your own research before making any investment.

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Why responsible advertising is everyone WHY RESPONSIBLE ADVERTISING IS EVERYONE'S BUSINESS

blog article

Feb 04, 2020

"If we want to be trusted, we must be more trustworthy. We need to be in the business of trust and not just creating noise," said Stephen Woodford, chief executive of the Advertising Association. Sometimes you have to look back to move forward. So it was as the Advertising Association&rsqu...

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The Stay Creative Series: Time - Tracking THE STAY CREATIVE SERIES: TIME - TRACKING

whitepaper

Feb 03, 2020

Well, this is typically the time when you make New Year's Resolutions, and maybe one of those is timekeeping compliance. But rather than starting with the thinking behind all this, we'll save that for last and instead dive right into some suggestions on how to get better participation. If yo...

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Getting the Numbers Right GETTING THE NUMBERS RIGHT

whitepaper

Feb 03, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to...

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Why TV Advertising Is Still the Driving Force Behind Auto Sales WHY TV ADVERTISING IS STILL THE DRIVING FORCE BEHIND AUTO SALES

blog article

Feb 03, 2020

A multi-platform approach is essential in successfully targeting auto buyers. But it's important to remember that, when it comes to reaching those potential buyers, TV advertising still tops the list. If your auto client is considering scaling back on their television media buy, then they're...

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How will OTT in sports broadcasting impact advertising? HOW WILL OTT IN SPORTS BROADCASTING IMPACT ADVERTISING?

blog article

Feb 03, 2020

The sports broadcasting industry has rapidly evolved in recent years, and the move of live broadcasting to the internet, utilizing over-the-top (OTT) infrastructures will provide new opportunities in advertising. The benefits to promotional sponsors are three fold; video-on-demand (VOD) will allow m...

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The Ultimate Cheat Sheet for LinkedIn Ad Types THE ULTIMATE CHEAT SHEET FOR LINKEDIN AD TYPES

infographic

Feb 02, 2020

We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an exce...

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Goodby, Silverstein & Partners On Super Bowl Ads GOODBY, SILVERSTEIN & PARTNERS ON SUPER BOWL ADS

video

Feb 02, 2020

That’s quite a statement by Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners, but there is a kernel of truth. “I’m not really blaming them,” clarified Silverstein. “Because they did the greatest ad of all time, and they changed the Super...

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Advertising company holds 18th annual Super Bowl ad watch party ADVERTISING COMPANY HOLDS 18TH ANNUAL SUPER BOWL AD WATCH PARTY

blog article

Feb 02, 2020

An advertising company owner in Grand Haven is hosting a Super Bowl watch party Sunday, but instead of focusing on the score of the football game, he and his peers professionals and students will be "scoring" the iconic ads. Advertising and marketing professionals and Grand Valley State Un...

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3 Simple Tips on How to Utilize Facebook Advertising 3 SIMPLE TIPS ON HOW TO UTILIZE FACEBOOK ADVERTISING

blog article

Feb 01, 2020

With almost 2.5 billion monthly active users, Facebook is a blessing for businesses who want to take a plunge in the world of digital marketing without spending much. I mean, where else can you find such a huge number of audiences lingering at a platform, ready to take your bait. But it is such a pi...

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Jeff Goodby & Rich Silverstein Teach Advertising and Creativity JEFF GOODBY & RICH SILVERSTEIN TEACH ADVERTISING AND CREATIVITY

video

Jan 30, 2020

Jeff Goodby and Rich Silverstein, the founders of the legendary advertising agency Goodby Silverstein & Partners, deconstruct their best advertising campaigns in their new MasterClass on advertising and creativity. Learn creative storytelling and how to make work that connects with millions from...

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Netflix Layoffs Happening as Company Changes Advertising Priorities NETFLIX LAYOFFS HAPPENING AS COMPANY CHANGES ADVERTISING PRIORITIES

blog article

Jan 30, 2020

Netflix is making some major changes to its marketing strategy and laying off some employees as a result. The streaming giant has been here since the beginning. They are a true trailblazer for what the streaming market is today. They revolutionized the way video rentals worked and killed off the com...

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Why Going Cheap on Your Branding is a Big Mistake WHY GOING CHEAP ON YOUR BRANDING IS A BIG MISTAKE

blog article

Jan 29, 2020

In the current economic climate, lots of businesses are looking to tighten their belts and reduce their expenditure. However, while cost-cutting should be an ongoing concern for any business, it's important to appreciate those areas where cutting back on your spending can have a disproportionate...

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2020: Set Your Supply Chain for Success 2020: SET YOUR SUPPLY CHAIN FOR SUCCESS

blog article

Jan 29, 2020

Here’s the thing about time: we never have enough of it. This couldn’t ring any truer for U.S. retailers looking to bounce back from a challenging 2019 holiday season. With Thanksgiving landing on Nov. 28 — six days later than the holiday in 2018 retailers were left with far less t...

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Amazon Advertising - Quest Nutrition case study AMAZON ADVERTISING - QUEST NUTRITION CASE STUDY

video

Jan 29, 2020

Quest Nutrition, a brand focused on making the foods you crave work for you not against you, was looking to scale their brand story to relevant, hard to reach audiences. With the help of OTT Video ads, Quest Nutrition has been able to drive awareness, interest, and consideration for its brand—...

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The Guardian Is Nixing Fossil Fuel Ads But Activists Want More THE GUARDIAN IS NIXING FOSSIL FUEL ADS BUT ACTIVISTS WANT MORE

blog article

Jan 29, 2020

The Guardian announced Wednesday that the news outlet is banning fossil fuel company advertisements, even as the newspaper pushes back against activists who want it to nix automotive ads. “Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate ...

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NPPC takes out digital ads to raise awareness about plant-based protein labeling NPPC TAKES OUT DIGITAL ADS TO RAISE AWARENESS ABOUT PLANT-BASED PROTEIN LABELING

blog article

Jan 29, 2020

The National Pork Producers Council wants to make sure the public knows about misleading labels on plant-based imitation meat products. On Jan. 27, the NPPC began running digital ads in the Des Moines International Airport with a picture of sizzling bacon with the words “Pork: You can’t ...

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The advertising world reflects the influence of Kobe Bryant THE ADVERTISING WORLD REFLECTS THE INFLUENCE OF KOBE BRYANT

blog article

Jan 28, 2020

While he will always be remembered as an NBA legend, Kobe Bryant also had an impact on the pitch, particularly in the Los Angeles community. The world of advertising is no exception. After the early death of Bryant and his daughter Gianna Maria-Onore Bryant (along with seven others) on the way to th...

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Digital out of home: realizing the potential DIGITAL OUT OF HOME: REALIZING THE POTENTIAL

whitepaper

Jan 27, 2020

This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.

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Emporio Armani SS20 Advertising Campaign video EMPORIO ARMANI SS20 ADVERTISING CAMPAIGN VIDEO

video

Jan 27, 2020

Step into the futuristic take on Singapore of the #EmporioArmani SS20 campaign Find out more on www.armani.com

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3 Reasons Netflix Isn 3 REASONS NETFLIX ISN'T INTERESTED IN ADVERTISING

blog article

Jan 27, 2020

Last month, Needham analyst Laura Martin estimated Netflix could lose 4 million U.S. subscribers in 2020 if it doesn't introduce a lower-priced ad-supported version of its service to compete with all the new entrants in the streaming wars. For the most part, new companies in streaming are introd...

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Advanced Marketing & Advertising Communications Diploma ADVANCED MARKETING & ADVERTISING COMMUNICATIONS DIPLOMA

video

Jan 27, 2020

Are you more interested in marketing, copywriting or UX design? Late applications are open for all our Advanced Diplomas - get more info on them here: http://bit.ly/2NqCn3g

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How predictive advertising is changing the future of digital marketing HOW PREDICTIVE ADVERTISING IS CHANGING THE FUTURE OF DIGITAL MARKETING

blog article

Jan 27, 2020

Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and optimize ad copy and media spends. Tools like Google’s Lookalike Audience and Facebook Similar Audiences use predictive advertising to study au...

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Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat WEB ADVERTISING IS A SINKING SHIP FOR BRANDS. IN-APP ADVERTISING CAN BE THE LIFEBOAT

blog article

Jan 27, 2020

Advertisers, being advertisers, have tried to work their brands into online games and apps ever since there have been games and apps worth working their way into. But whereas in-game ads were once mostly technological experiments or clever PR, increasingly they answer several pressing needs which is...

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Social media advertising by retailers to hit nearly $65 billion SOCIAL MEDIA ADVERTISING BY RETAILERS TO HIT NEARLY $65 BILLION

blog article

Jan 23, 2020

Social media advertising is increasingly a primary focus for retail brands and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted ...

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Why Netflix Remains Adamantly Against Ads WHY NETFLIX REMAINS ADAMANTLY AGAINST ADS

blog article

Jan 23, 2020

The idea of Netflix someday adding advertising to its service remains a perennial topic among investors and analysts. Needham analyst Laura Martin recently renewed her call that Netflix should use ads as a way to subsidize lower price points in the face of intensifying competition, while a separate ...

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How Amazon is selling ads on Fire TV HOW AMAZON IS SELLING ADS ON FIRE TV

blog article

Jan 23, 2020

Amazon is throwing a whole kitchen sink of streaming inventory at advertisers, based on a recent pitch deck that the company has shared with ad buyers. The sales pitch by Amazon largely centers on the ads it can sell across apps on its Fire TV platform. But that isn’t the only streaming invent...

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Using Data Ethically in Your Digital Advertising USING DATA ETHICALLY IN YOUR DIGITAL ADVERTISING

video

Jan 22, 2020

Everyone's got data on the brain lately. While consumers worry about privacy, many still prefer personalized ad experiences. Thus, for marketers, it becomes a delicate dance how do you reach your audience effectively using widely available data without going too far and losing trust?

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Uber Drivers Urge NYC To End Advertising Ban On For-Hire Vehicles UBER DRIVERS URGE NYC TO END ADVERTISING BAN ON FOR-HIRE VEHICLES

blog article

Jan 22, 2020

Uber and Lyft drivers on Wednesday urged New York City lawmakers to reverse a ban on rooftop ads for for-hire vehicles. According to WCBS 880’s Rich Lamb reports, a pair of City Council measures would undo the 20-year-old Taxi and Limousine Commission ban against advertising inside or outside ...

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How YouTube shields advertisers (not viewers) from harmful videos HOW YOUTUBE SHIELDS ADVERTISERS (NOT VIEWERS) FROM HARMFUL VIDEOS

blog article

Jan 22, 2020

The difference between the protections YouTube offers its advertisers and those it provides consumers is stark. A read of advertiser-friendly content guidelines for videos uploaded to the platform, last updated in June 2019, shows the company has rigorous standards to protect advertisers from harmfu...

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Advertising Agencies in North Hollywood CA, details at YellowPages.com ADVERTISING AGENCIES IN NORTH HOLLYWOOD CA, DETAILS AT YELLOWPAGES.COM

video

Jan 21, 2020

Full service marketing agency specializing in strategy, content development + sales copy. We produce SEO blog + web content as well as ebooks, white papers, email sequences and social media for established businesses.

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How the BBC is setting the bar for creative outdoor advertising HOW THE BBC IS SETTING THE BAR FOR CREATIVE OUTDOOR ADVERTISING

blog article

Jan 21, 2020

Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff. Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Here’s a look at why its most recent c...

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How Advertising Technology Will Cement Streaming HOW ADVERTISING TECHNOLOGY WILL CEMENT STREAMING'S DOMINANCE OVER CABLE

blog article

Jan 21, 2020

It was already on the fringe of the streaming video movement. But, with Comcast's plan to make an ad-supported version of its Peacock streaming service available for free, ad-supported video on demand (AVOD) has just moved into the mainstream. There is one stumbling block that could slow down th...

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How Ads Can Keep the Streams Flowing HOW ADS CAN KEEP THE STREAMS FLOWING

blog article

Jan 20, 2020

As many have noted, the Super Bowl is more than just football, it’s the biggest advertising event of the year. In 2020, fans watching everywhere will be bombarded with advertisements for Disney+, Hulu and Apple TV during the commercial breaks. This shows the unmistakable march of streaming ser...

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Why Your Business Should Be Advertising on Facebook WHY YOUR BUSINESS SHOULD BE ADVERTISING ON FACEBOOK

video

Jan 20, 2020

If you have a business, chances are you have a Facebook page. If you just started a new business and don’t have a Facebook page yet, you’ll want to create one. Social media is a great way to engage with your customers and keep them up to date on the happenings at your company. However, i...

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AET, Wizely say collaboration streamlines delivery of OEM-compliant advertising AET, WIZELY SAY COLLABORATION STREAMLINES DELIVERY OF OEM-COMPLIANT ADVERTISING

blog article

Jan 20, 2020

AET Media describes its services as providing an advertising asset design and generation capability “that allows for at-scale delivery of unique, visually appealing advertisements.” Wizely says that with its co-op reporting and pre-approval automation platform, advertisements can get OEM...

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Facebook rethinks plan to insert ads into WhatsApp FACEBOOK RETHINKS PLAN TO INSERT ADS INTO WHATSAPP

blog article

Jan 20, 2020

Facebook has reportedly abandoned its plan to introduce ads to messaging service WhatsApp this year. The social media giant, whose revenue is completely dependent on advertising, has disbanded the team in charge of integrating ads into WhatsApp, according to Facebook is now reportedly rethinking its...

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Isabella and Cammy Talks About Instagram and Ads - Kids Say The Darndest Things ISABELLA AND CAMMY TALKS ABOUT INSTAGRAM AND ADS - KIDS SAY THE DARNDEST THINGS

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Jan 19, 2020

10-year-old Isabella and 9-year-old Cammy discuss Instagram, commercials, and sing the show's theme song with host Tiffany Haddish. From Season 1, Episode 12 - 'My Work is Done'. Watch 'Kids Say the Darndest Things' SUNDAY 8|7c on ABC, streaming, on demand, and Hulu.

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4 Ways The Death Of The Cookie In Chrome Could Affect Marketers 4 WAYS THE DEATH OF THE COOKIE IN CHROME COULD AFFECT MARKETERS

blog article

Jan 17, 2020

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement ...

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What Is The Future Of Advertising? WHAT IS THE FUTURE OF ADVERTISING?

video

Jan 16, 2020

We look at new technology that could change the way that ads are placed in films and television.

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NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push NBC’S PEACOCK ENLISTS ADVERTISERS AND CABLE COMPANIES IN MARKETING PUSH

blog article

Jan 16, 2020

Comcast Corp.’s NBCUniversal is planning an expansive marketing rollout for its coming streaming service, Peacock, including ads on and off its TV networks and websites, cross-promotions with launch sponsors and pay-TV companies that distribute its channels, and a major presence during its cov...

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Why Is the Apple TV Constantly Advertising at Us? WHY IS THE APPLE TV CONSTANTLY ADVERTISING AT US?

blog article

Jan 16, 2020

The Apple TV app on the Apple TV is currently the bane of my existence. In theory, it should be a tidy way to manage everything you watch, bringing together content from Apple, Disney+, HBO, Hulu, and other streaming services (but still not Netflix, for some reason), plus live news and even sports. ...

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NRF 2020: Retail Enters the Second Wave of Digital Disruption NRF 2020: RETAIL ENTERS THE SECOND WAVE OF DIGITAL DISRUPTION

blog article

Jan 15, 2020

Retailers can’t wait any longer: Those that haven’t begun to deliver digital transformation within their brands must start now, or face punishing consequences soon. This was the sentiment maintained by David Dobson, director of retail, hospitality and consumer goods for Intel, who said t...

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Google’s move to drop cookies pushes advertising into new era GOOGLE’S MOVE TO DROP COOKIES PUSHES ADVERTISING INTO NEW ERA

blog article

Jan 15, 2020

Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies ove...

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Achieving a Point-of-Care Advertising Balancing Act ACHIEVING A POINT-OF-CARE ADVERTISING BALANCING ACT

blog article

Jan 15, 2020

Point-of-care (POC) advertising is rapidly growing as an effective, innovative, and vital segment of healthcare marketing. It provides pharma companies with a valuable platform for their brands and offers their agencies a dynamic promotional tool to maximize the marketing mix when attempting to reac...

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Google cutting web cookies, ending lucrative tracking tool for advertisers GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

blog article

Jan 15, 2020

Alphabet Inc’s Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companie...

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Amazon AMAZON'S EXPANDING ITS VIDEO-ADVERTISING BUSINESS

blog article

Jan 14, 2020

Amazon has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon's eyeing the audience outside of its 40 million Fire TV users. The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streami...

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How to manage and edit Advertising campaigns on Flipkart Seller Hub App HOW TO MANAGE AND EDIT ADVERTISING CAMPAIGNS ON FLIPKART SELLER HUB APP

video

Jan 13, 2020

In this video, you will learn how to manage your advertising campaigns and what actions can be taken through the Flipkart Seller Hub App. You will also get to know what actions can be taken on your Advertising campaign through the App.

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W2O Acquires Healthcare Advertising Boutique 21Grams W2O ACQUIRES HEALTHCARE ADVERTISING BOUTIQUE 21GRAMS

blog article

Jan 13, 2020

W2O Group is adding an advertising agency to its portfolio with its acquisition of 21Grams a New York-based agency focused on healthcare. The deal is W2O’s fourth acquisition in the past six months and its first pure-play advertising and creative buy. 21Grams is a 150-person shop with more tha...

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British advertisers condemn Facebook BRITISH ADVERTISERS CONDEMN FACEBOOK'S REFUSAL TO BAN OR FACT-CHECK MICRO-TARGETED POLITICAL ADS

blog article

Jan 13, 2020

The UK's Institute of Practitioners in Advertising IPA has expressed its disappointment at Facebook’s decision not to ban political ads that use micro-targeting and spurious claims to sway voter opinion a practice that the industry body says is open to abuse and has been demonstrably abuse...

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How Watson AI allows IBM HOW WATSON AI ALLOWS IBM'S ADVERTISING ACCELERATOR TO DO THREE KEY THINGS

blog article

Jan 11, 2020

We had a major product announcement this week. On Tuesday, I'm very proud to announce that we launched a new offering called Advertising Accelerator with Watson, which as you can probably tell by the name, leverages Watson AI really to do three things. Anticipation: It helps advertisers better p...

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BA Advertising and Marketing: Student placement BA ADVERTISING AND MARKETING: STUDENT PLACEMENT

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Jan 10, 2020

BA Advertising and Marketing student Corey tells us about his placement and how the University helps its students with employability. Find out more about the course here: https://www.coventry.ac.uk/course-structure/ug/2020-21/fbl/advertising-and-marketing-ba-hons/

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Digital Advertising Double Sided Hanging Displays DIGITAL ADVERTISING DOUBLE SIDED HANGING DISPLAYS

video

Jan 09, 2020

Turn window shoppers into customers thanks to this innovative double sided hanging digital advertising screen. Easy to install & easy to upload dynamic content, these super sleek super slim 23mm digital screens will help you add sales, build brand and beat the competition.

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Prada Menswear Spring/Summer 2020 Advertising Campaign PRADA MENSWEAR SPRING/SUMMER 2020 ADVERTISING CAMPAIGN

video

Jan 09, 2020

In a time during which offering a simplified definition of oneself seems a universal ambition, Prada enjoys demonstrating the opposite. That is, indeed, more Prada. Acronyms become a playful metaphor for a confident embracing of the indefinability of the idea of Prada itself. They are juxtaposed wit...

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IBM Advertising Accelerator Taps AI To Predict, Rather Than React IBM ADVERTISING ACCELERATOR TAPS AI TO PREDICT, RATHER THAN REACT

blog article

Jan 09, 2020

Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling ...

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Will CCPA Be a Boon for TV Advertising? WILL CCPA BE A BOON FOR TV ADVERTISING?

blog article

Jan 09, 2020

In Part 1 of my CCPA musings, I covered a bit of Data Driven Linear TV (DDL) advertising history, its early reliance on third-party data, the past problems with third-party data quality, and the likely drying up of third-party data. These factors are driving a possible shift to increased reliance on...

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How to Challenge Google Ads Trademark Disputes HOW TO CHALLENGE GOOGLE ADS TRADEMARK DISPUTES

blog article

Jan 08, 2020

A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that violate a trademark. As normal and expected, Google is restricting ad impressions for these extensions. Not that I harbor any mistrust towards Google, but I&...

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How to Choose the Right Advertising and Marketing Channels HOW TO CHOOSE THE RIGHT ADVERTISING AND MARKETING CHANNELS

blog article

Jan 08, 2020

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert&...

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How to Track Offline Conversions in Microsoft Advertising HOW TO TRACK OFFLINE CONVERSIONS IN MICROSOFT ADVERTISING

blog article

Jan 07, 2020

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, as a digital marketer, you don’t solely wo...

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How Hershey HOW HERSHEY'S USES GEO TARGETING ADVERTISING

video

Jan 06, 2020

By using geo targeting in advertising, Hershey's is able to boost in-store sales. In this Mobile Monday video, Vinny Rinaldi, Head of Addressable Media and Technology at The Hershey's Company, explains Hershey's approach to geo targeting for marketing to Anne Frisbie, SVP and GM of North...

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How to Make National OTT Advertising More Addressable HOW TO MAKE NATIONAL OTT ADVERTISING MORE ADDRESSABLE

video

Jan 06, 2020

Comscore SVP Strategic Partnerships Scott Worthem makes the case for addressable advertising vs. "an uncomfortable level of personalization" in national OTT broadcasts in this clip from a panel at Streaming Media West 2019.

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Benefits of Spending on Online Advertising BENEFITS OF SPENDING ON ONLINE ADVERTISING

blog article

Jan 06, 2020

Online advertising has made advertising more targeted and more prone to success. You get to deliver relevant, time-bound, and personalized messages and ad to your target customers. You get better results at a fraction of the cost from that of traditional advertising. Traditional advertising caters m...

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Contextual Targeting and Personalized Advertising CONTEXTUAL TARGETING AND PERSONALIZED ADVERTISING

video

Jan 06, 2020

Dailymotion VP, Programmatic & Strategic Partnerships Nola Solomon explains personalized advertising and presents a contextual targeting use case in this clip from her presentation at Streaming Media East 2019.

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Israel ISRAEL'S TREMOR INTERNATIONAL BUYS VIDEO ADVERTISING UNIT FROM NEWS CORP

blog article

Jan 06, 2020

Marketing firm Tremor International Ltd said on Monday it agreed to buy video advertising firm Unruly from Rupert Murdoch’s News Corp.The London-listed firm said it would issue about 6.91% of its issued voting share capital to News Corp, the owner of the Wall Street Journal and The Times, to a...

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Tremor International looks to boost video advertising with News Corp deal TREMOR INTERNATIONAL LOOKS TO BOOST VIDEO ADVERTISING WITH NEWS CORP DEAL

blog article

Jan 06, 2020

Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients. The London-listed firm said as part of the deal, it would issue a...

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US and France in showdown over digital tax US AND FRANCE IN SHOWDOWN OVER DIGITAL TAX

blog article

Jan 06, 2020

American importers of French cheese, bubbly and porcelain are raising their voices in Washington, hoping against hope they can outweigh Silicon Valley giants in a battle over tariffs on luxury items from France. President Donald Trump last month threatened to punish Paris for a new tax on tech giant...

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Measuring true impact in digital travel advertising MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING

whitepaper

Jan 05, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

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P&G, Lidl, outdoor ads: Everything that matters this morning P&G, LIDL, OUTDOOR ADS: EVERYTHING THAT MATTERS THIS MORNING

blog article

Jan 05, 2020

Lidl is removing cartoon characters from its own-brand cereals in a move it says will help parents resist pester power and tackle childhood obesity. Lidl says it will remove cartoon characters from eight of its cereal brands by the spring (see pictures above). It will not be changing the brand names...

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The digital marketing and sales breakdown THE DIGITAL MARKETING AND SALES BREAKDOWN

blog article

Jan 03, 2020

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively impact profit in the first quarter of next year. The solution? “We need more leads!” It’s a common phrase often heard among teams l...

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Meat Loaf Legacy - Meat goes Vegan advertisement MEAT LOAF LEGACY - MEAT GOES VEGAN ADVERTISEMENT

video

Jan 02, 2020

The ad sees the Frankie & Benny's PR team pitching the artist with a hair-brained scheme to change his name to 'Veg Loaf' - all to underline its new vegan menus. But don't call him Vegan Loaf. I don't care for advertising messages, but I think the clip is funny.

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Tech platforms, on the hook to clean up political advertising, take different approaches TECH PLATFORMS, ON THE HOOK TO CLEAN UP POLITICAL ADVERTISING, TAKE DIFFERENT APPROACHES

blog article

Jan 02, 2020

This week, we’ve been talking with Marketplace reporters about what we should expect in tech in 2020. Today, we’re taking a look at one major thing happening in 2020: the U.S. presidential election. It’s no secret that there was a boom in social media misinformation campaigns durin...

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Advertising, Promotion, Labeling and the Role of Social Media in Regulatory Communications ADVERTISING, PROMOTION, LABELING AND THE ROLE OF SOCIAL MEDIA IN REGULATORY COMMUNICATIONS

blog article

Jan 02, 2020

Articles throughout December explored advertising, promotion and labeling in addition to the role of social media in regulatory communications. Leading experts in the profession shared valuable insight on a wide range of issues impacting APL professionals today, including optimizing ad/promo regulat...

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The evolution of digital advertising infographic THE EVOLUTION OF DIGITAL ADVERTISING INFOGRAPHIC

infographic

Jan 01, 2020

From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry.

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Adroll the convergence of adtech and martech ADROLL THE CONVERGENCE OF ADTECH AND MARTECH

whitepaper

Jan 01, 2020

When AT&T bought the first banner ad on Hotwired.com in October 1994, no one could have realised that they were witnessing the birth of an industry. This year, that industry will support sales of digital advertising worth over USD$223 billion. The advertising technology industry is a huge, compl...

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How to Disable Annoying Ads and News Feeds in Mi Browser HOW TO DISABLE ANNOYING ADS AND NEWS FEEDS IN MI BROWSER

blog article

Jan 01, 2020

If you own a Xiaomi phone then, you might be familiar with the Mi Browser. Like every other OEM, Mi Browser is a custom browser meant for Xiaomi devices. Though it is a pretty slick internet browser however, the presence of unwanted ads and news feed makes this app an avoidable app. Moreover, MIUI w...

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These Disney World Ads Will Not Show You Anything About The Parks THESE DISNEY WORLD ADS WILL NOT SHOW YOU ANYTHING ABOUT THE PARKS

blog article

Jan 01, 2020

Sometimes the best way to advertise your product is to not show it at all. In its latest campaign for Disney World, in-house agency Yellow Shoes chose to move away from the traditional Cinderella Castle photos and highlight the ride home after a great day at the parks. In these emotionally charged p...

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Attitudes to programmatic advertising 2019 ATTITUDES TO PROGRAMMATIC ADVERTISING 2019

whitepaper

Dec 31, 2019

The 2019 IAB Europe Attitudes to Programmatic study highlights the following: There is a continued push for a quality and safe advertising environment Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low Talent and skills remain a barrier to investment.

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Your customers are on social media YOUR CUSTOMERS ARE ON SOCIAL MEDIA

whitepaper

Dec 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is pro...

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25 Fascinating Years of Digital Advertising 25 FASCINATING YEARS OF DIGITAL ADVERTISING

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Dec 30, 2019

Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial...

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The complete guide to facebook advertising THE COMPLETE GUIDE TO FACEBOOK ADVERTISING

whitepaper

Dec 29, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running ...

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Brands and Branding BRANDS AND BRANDING

whitepaper

Dec 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image...

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Display Advertising: The Billboards of the Web DISPLAY ADVERTISING: THE BILLBOARDS OF THE WEB

whitepaper

Dec 29, 2019

Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It ...

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This Is Your Brain on Advertising THIS IS YOUR BRAIN ON ADVERTISING

infographic

Dec 29, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that ...

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eBay Tests New Approaches to Promoted Listings Ads EBAY TESTS NEW APPROACHES TO PROMOTED LISTINGS ADS

blog article

Dec 29, 2019

eBay is rethinking its seller advertising program and will begin testing some new approaches to Promoted Listing ads, a company executive revealed last week. Jordan Sweetnam said he agreed with sellers who expressed concern that eBay allows sub-par sellers to get greater visibility than quality sell...

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Tips to help invest in paid advertising in 2020 for your business TIPS TO HELP INVEST IN PAID ADVERTISING IN 2020 FOR YOUR BUSINESS

blog article

Dec 29, 2019

There’s a lot to be said about how advertising has changed in the last few years. Ever since the online world came about, and more people started creating their own digital footprint, businesses look to the internet to advertise. But how do you do paid advertising online in order for you to ge...

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90% Of Retailers Plan To Implement BOPIS By 2021 90% OF RETAILERS PLAN TO IMPLEMENT BOPIS BY 2021

infographic

Dec 26, 2019

Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 202...

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Kroger says Facebook posts promoting Christmas food giveaway are a hoax KROGER SAYS FACEBOOK POSTS PROMOTING CHRISTMAS FOOD GIVEAWAY ARE A HOAX

blog article

Dec 26, 2019

Supermarket chain Kroger has warned that Facebook posts promoting a free food giveaway by the company are fake and did not originate from its verified social media account. The Cincinnati-based chain said it was aware of the fraudulent Facebook posts being made by an account labeled kroger.com, whic...

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First ads for 2020 census launch in remote Alaskan villages FIRST ADS FOR 2020 CENSUS LAUNCH IN REMOTE ALASKAN VILLAGES

blog article

Dec 26, 2019

The first ads for the 2020 census launched this week in a remote part of Alaska with plans for an advertising campaign for the rest of the country slated for next month, the U.S. Census Bureau said Thursday. The advertising launched this week is aimed at residents of 220 small native Alaskan village...

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Will OnePlus phones ever run ads? Here is what CEO Pete Lau said WILL ONEPLUS PHONES EVER RUN ADS? HERE IS WHAT CEO PETE LAU SAID

blog article

Dec 25, 2019

Many of the Android manufacturers made a name for themselves by selling cheap smartphones with specs as good as that of mid-rangers and sometimes they even share a lot of similarities with flagship phones. Placing ads into the OS was one of the ways to make a profit for manufacturers that offer grea...

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How to Track Facebook Ads in Google Analytics HOW TO TRACK FACEBOOK ADS IN GOOGLE ANALYTICS

blog article

Dec 25, 2019

Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data. This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads. However, th...

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Connected technology ecosystem for addressing the needs of digital cities CONNECTED TECHNOLOGY ECOSYSTEM FOR ADDRESSING THE NEEDS OF DIGITAL CITIES

video

Dec 23, 2019

In an exclusive interview with Geospatial World, Greg Bentley, CEO of Bentley Systems explains why technology ecosystem for digital cities

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OnePlus CEO reveals why OxygenOS doesn’t run ads ONEPLUS CEO REVEALS WHY OXYGENOS DOESN’T RUN ADS

blog article

Dec 23, 2019

OnePlus OxygenOS is considered among the best custom Android skin in the industry. And one of the many reasons it succeeds is that there are no irritating ads. OnePlus CEO Pete Lau has revealed that the company makes a decision based on user experience. On being asked in an interview why OxygenOS la...

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Facebook Ads And How To Use Them For Best Results FACEBOOK ADS AND HOW TO USE THEM FOR BEST RESULTS

blog article

Dec 23, 2019

Facebook is one of the most growing social media on the internet which is free. With over billions of users who log in daily, there come millions of opportunities. While keeping its users updated on the news and things happening all over the world and keeping in contact with your friends all day. Fa...

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How Brands Like Denny’s, Goodwill and Walmart are Using Audience Targeting to Increase Store Visitation HOW BRANDS LIKE DENNY’S, GOODWILL AND WALMART ARE USING AUDIENCE TARGETING TO INCREASE STORE VISITATION

whitepaper

Dec 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for loc...

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3 Ways Collaboration Will Shape The Future of Advertising 3 WAYS COLLABORATION WILL SHAPE THE FUTURE OF ADVERTISING

blog article

Dec 20, 2019

In a new era of consumer choice, both advertisers and publishers are continuing to assess how they can ensure success in this complex, crowded, and highly competitive environment. At Xandr, we believe there are three key reasons why collaboration will be essential for all players across the digital ...

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France fines Google ads because of dominance of the online advertising market FRANCE FINES GOOGLE ADS BECAUSE OF DOMINANCE OF THE ONLINE ADVERTISING MARKET

blog article

Dec 20, 2019

Google is a huge company with a lot of power and in recent years it has paid for its dominance in the market. France is now awarding a fine of $ 166 million to Google for abusing its dominance in the online advertising market. The Associated Press (AP) reports that France has imposed a € 150 mi...

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How Generation Good is making its presence felt in advertising HOW GENERATION GOOD IS MAKING ITS PRESENCE FELT IN ADVERTISING

blog article

Dec 19, 2019

The year is 2019. Greta Thunburg is surpassing the follower count of Cher, Kylie and she’s nearly neck and neck with Mariah. Plastic straws are a social faux pass and you have to have a stern internal debate before ordering a steak. The world and the people on it have changed in ways nobody co...

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Advertising infographics ADVERTISING INFOGRAPHICS

infographic

Dec 18, 2019

Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the fo...

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The rise of digital audio advertising THE RISE OF DIGITAL AUDIO ADVERTISING

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Dec 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising ...

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Microsoft Advertising Basics: Free Online PPC Course MICROSOFT ADVERTISING BASICS: FREE ONLINE PPC COURSE

video

Dec 18, 2019

The Microsoft Advertising Basics course will allow you to understand how this search engine platform works to develop an account strategy that follows industry best practices. Learn more about our Free PPC Online Course and sign up here: http://bit.ly/2KpyH06!

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How To Create Facebook Augmented Reality Ads HOW TO CREATE FACEBOOK AUGMENTED REALITY ADS

blog article

Dec 18, 2019

After testing the feature last year, Facebook now allows you to integrate augmented reality into Facebook mobile News Feed ads. By doing so, you can encourage users to engage with your products in new and interactive ways, and the people you target can go from engaging with the product or experience...

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An Introduction to Google Search Ads Lead Forms AN INTRODUCTION TO GOOGLE SEARCH ADS LEAD FORMS

blog article

Dec 18, 2019

In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers. In their earliest iteration, lead forms were designed for customers reaching businesses on a desktop or l...

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GroupM GROUPM'S WIESER: POLITICAL ADVERTISING WILL BE A $10 BILLION BUSINESS IN 2020

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Dec 17, 2019

Brian Wieser, global president of business intelligence at GroupM and former securities analyst, predicts that political advertising in the US will spike to $10 billion in 2020, a 45% increase from 2018. Even that, he says, might be conservative: Mayor Michael Bloomberg, a late Democratic nominee en...

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Which restaurant chains are winning in holiday advertising? WHICH RESTAURANT CHAINS ARE WINNING IN HOLIDAY ADVERTISING?

blog article

Dec 17, 2019

Ever the rebel, Chick-fil-A ignored the trend toward shorter TV commercials to run a 120-second spot in early December for its equally unusual holiday promo, The Time Shop. The unconventional execution earned the trend-setting chicken chain the top spot in the weekly rating of TV ad effectiveness by...

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Facebook starts charging 7% GST on Ads in Singapore FACEBOOK STARTS CHARGING 7% GST ON ADS IN SINGAPORE

video

Dec 16, 2019

Facebook Singapore will charge 7% GST on all Ads by Singapore companies for business or personal use or if the Ads are shown to Singaporeans, read more on Facebook Business Help Page: https://www.skydigitalagency.com/

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Celtra adverscience infographics CELTRA ADVERSCIENCE INFOGRAPHICS

infographic

Dec 16, 2019

Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging.

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Hulu introduces its viewer-friendly ‘binge-watch advertisements’ HULU INTRODUCES ITS VIEWER-FRIENDLY ‘BINGE-WATCH ADVERTISEMENTS’

blog article

Dec 16, 2019

Hulu is starting a new kind of ad experience that enables brands to specifically target binge-watchers that is, viewers who are seeing various episodes of a favorite program over a long period. These “binge-watch ads” use machine learning methods to predict when a viewer has started to b...

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What to do when Facebook Disapproves your Ads WHAT TO DO WHEN FACEBOOK DISAPPROVES YOUR ADS

video

Dec 16, 2019

Getting ads disapproved is one of the most frustrating parts of being a Facebook marketer. In this video Cat Howell explains the four main flags Facebook places on an advertiser and how to figure out which one could be causing the issue.

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How to advertise your apartment for rent with Alonhatro? HOW TO ADVERTISE YOUR APARTMENT FOR RENT WITH ALONHATRO?

blog article

Dec 16, 2019

Taking advantage of the internet, many people look for a house for rent online before arranging appointments. That is why advertising your property online is really important. If you want to attract quality tenants, follow these tips. The first thing you should do is to consider the local market in ...

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How extremist content and online ads meet HOW EXTREMIST CONTENT AND ONLINE ADS MEET

blog article

Dec 15, 2019

A growing number of advertisers have recently pulled their advertising business from Google‘s video service YouTube after their ads ran with offensive and extremist content. But how did those ads even wind up near such content? The answer: programmatic advertising. Programmatic advertising is ...

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Amazon AMAZON'S REVENUE TO DOUBLE BY 2023 DRIVEN BY AWS, ADS, AND PRIME.

blog article

Dec 15, 2019

Free one-day shipping for Prime members should steady Amazon.com's revenue growth, with market-share gains and higher profit likely on third-party-seller growth and expanded advertising inventory. The move incurs near-term costs, yet continued gains in ad, cloud, and international margins may he...

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Amazon Advertisers Still Focus Spending on Sponsored Products AMAZON ADVERTISERS STILL FOCUS SPENDING ON SPONSORED PRODUCTS

blog article

Dec 15, 2019

For brands and retailers in certain categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from sear...

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ABM and the Manufacturing Marketer: Back to the Future ABM AND THE MANUFACTURING MARKETER: BACK TO THE FUTURE

blog article

Dec 13, 2019

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s...

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Putting the consumers at the heart of digital advertising PUTTING THE CONSUMERS AT THE HEART OF DIGITAL ADVERTISING

video

Dec 12, 2019

Angela Mills Wade, Chair of EDAA and Executive Director of the European Publishers Council (EPC) explains why it is so important for the digital advertising industry to always place the consumer at the heart of what is done, and how the EDAA programme delivers transparency, choice and control over t...

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2020 & beyond: What’s next for video advertising? 2020 & BEYOND: WHAT’S NEXT FOR VIDEO ADVERTISING?

blog article

Dec 12, 2019

Video advertising has continued to be a key driver of digital ad spend this year, with display video up 27% year on year in the first six months of 2019. The growth of mobile advertising and the advent of superfast streaming thanks to 5G means the possibilities for advertisers to reach consumers wit...

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3 ways to get back to the human at the center of tv advertising 3 WAYS TO GET BACK TO THE HUMAN AT THE CENTER OF TV ADVERTISING

blog article

Dec 12, 2019

In today’s attention economy, when a viewer willingly chooses to watch a program, advertisers have to respect that choice. If they didn’t, it would have drastic consequences.“Attention is a resource; a person has only so much of it,” wrote Matthew B. Crawford in a 2015 New Yo...

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Keep your LinkedIn advertising strategy focused in 2020 KEEP YOUR LINKEDIN ADVERTISING STRATEGY FOCUSED IN 2020

video

Dec 11, 2019

A simple message, valuable content and a focused audience works best when advertising on LinkedIn.

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Tokyo Olympics Now At More Than $1 Billion In National TV Advertising TOKYO OLYMPICS NOW AT MORE THAN $1 BILLION IN NATIONAL TV ADVERTISING

blog article

Dec 11, 2019

With eight months to go before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV advertising revenues a double-digit percentage gain versus the same time period prior to the 2016 Rio Summer Olympics. NBCUniversal totaled $1.2 billion in adver...

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How In-App Advertising is Collecting Your Data HOW IN-APP ADVERTISING IS COLLECTING YOUR DATA

infographic

Dec 10, 2019

More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collectin...

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How to be the Best at Drive-to-Store Advertising HOW TO BE THE BEST AT DRIVE-TO-STORE ADVERTISING

blog article

Dec 10, 2019

In this exclusive article penned for ExchangeWire, Elodie Lachuer (pictured below), VP global product marketing at S4M, discusses how brand marketers can effectively establish and manage campaigns for increasing store visits. With Christmas less than a month away, the scramble to buy the perfect gif...

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University of Phoenix Settles Deceptive Advertising Claims for $191 Million UNIVERSITY OF PHOENIX SETTLES DECEPTIVE ADVERTISING CLAIMS FOR $191 MILLION

blog article

Dec 10, 2019

The University of Phoenix has agreed to pay $191 million to settle Federal Trade Commission charges that it used deceptive marketing to recruit students by touting relationships with high-profile companies. The for-profit university will pay $50 million in cash and cancel $141 million in debts owed ...

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When Must a Travel Advisor Disclose Supplier Identity in Advertising? WHEN MUST A TRAVEL ADVISOR DISCLOSE SUPPLIER IDENTITY IN ADVERTISING?

blog article

Dec 09, 2019

A reader recently raised an interesting question about advertising rules related to supplier identity. The particular concern was that once a trip’s supplier is identified in an ad or social media post for a prospective tour, any interested traveler can initiate independent research and may en...

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Will CCPA Force Advertisers to Take Media Measurement Into Their Own Hands? WILL CCPA FORCE ADVERTISERS TO TAKE MEDIA MEASUREMENT INTO THEIR OWN HANDS?

blog article

Dec 08, 2019

Data Driven Linear (DDL) TV gained considerable steam in 2019, with many new advertisers making the jump from Nielsen GRPs to audience-based planning, buying, measurement and attribution. To date, however, much of that practice has been based on third-party data. For example, the methodology for ide...

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The £100 Viral Christmas Ad Everyone Is Talking About THE £100 VIRAL CHRISTMAS AD EVERYONE IS TALKING ABOUT

blog article

Dec 08, 2019

A two-minute home-made £100 Christmas ad for a hardware store in Wales has taken the Internet by storm, showing once again that money can’t buy everything. The year is 2019, and the place is Rhayader, Wales. A local independent store Hafod Hardware has become an Internet sensation overni...

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61% of Malicious Ads Target Windows: Report 61% OF MALICIOUS ADS TARGET WINDOWS: REPORT

blog article

Dec 08, 2019

Windows operating system is undoubtedly one of the most used operating systems across the world. Web analytics firm Statcounter notes that Windows has almost 77% market share as a desktop operating system. This makes Windows an easy target for malicious ad campaigns. According to a recent report fro...

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The Reasons Your Company Must Use Social Media to Build Employer Brand THE REASONS YOUR COMPANY MUST USE SOCIAL MEDIA TO BUILD EMPLOYER BRAND

infographic

Dec 07, 2019

Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social ...

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Mary Tobiasen Biggest Return on Advertising MARY TOBIASEN BIGGEST RETURN ON ADVERTISING

video

Dec 06, 2019

Mary Tobiasen, General Manager of MoveUp Sports Performance and Rehab, on why time and time again, she chooses to work with NCTV17 and her biggest return on any advertising she has done. Naperville Community Television broadcasts on Channel 17 in Naperville, IL (Comcast & WOW!) and all our progr...

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Instreamatic Expanding Interactive Audio Ad Platform to Salem Media Group INSTREAMATIC EXPANDING INTERACTIVE AUDIO AD PLATFORM TO SALEM MEDIA GROUP

blog article

Dec 05, 2019

Interactive audio ad platform developer Instreamatic suddenly has a much longer list of potential clients thanks to a new partnership with Salem Media Group. The arrangement offers Instreamatic’s technology to the advertisers on Salem’s multimedia distribution service. Instreamatic&rsquo...

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Facebook and Alphabet upgraded by Stifel on advertising optimism FACEBOOK AND ALPHABET UPGRADED BY STIFEL ON ADVERTISING OPTIMISM

blog article

Dec 05, 2019

Stifel is betting on Facebook and Alphabet as businesses increasingly spend more on advertising both in the U.S. and abroad.The firm upgraded shares of Google’s parent company Alphabet and social media giant Facebook to buy from hold. Stifel hiked its price target for Alphabet to $1,525 from $...

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Attackers Using Facebook’s Ads Manager as Cyberespionage Tool ATTACKERS USING FACEBOOK’S ADS MANAGER AS CYBERESPIONAGE TOOL

blog article

Dec 05, 2019

A newly discovered Trojan, dubbed Socelars, allows bad actors to access Facebook advertisements, the Bleeping Computer reported. The issue came to light after a security researcher Vitali Kremez found that Socelars Trojan was distributed through a fake PDF editing app “PDFreader”. It&rsq...

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Leading the Next Wave of B2B Marketing LEADING THE NEXT WAVE OF B2B MARKETING

blog article

Dec 04, 2019

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go...

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complete guide to facebook advertising COMPLETE GUIDE TO FACEBOOK ADVERTISING

whitepaper

Dec 04, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running ...

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The ABCs of Compelling Visual Ads THE ABCS OF COMPELLING VISUAL ADS

infographic

Dec 04, 2019

This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on.

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Ford tells dealers not to advertise Mustang Mach-E under MSRP FORD TELLS DEALERS NOT TO ADVERTISE MUSTANG MACH-E UNDER MSRP

blog article

Dec 04, 2019

So far, the Ford Mustang Mach-E has already proved itself a success for the Dearborn automaker. After livestreaming the debut to 140,000 online watchers, the recording of the debut has been watched online more than 6.5 million times, and 1.6 million visitors have landed at the Mach-E website. Ford&#...

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Peloton’s New Ad For Its Fitness Bikes Has Social Media Throwing Fits PELOTON’S NEW AD FOR ITS FITNESS BIKES HAS SOCIAL MEDIA THROWING FITS

video

Dec 03, 2019

Exercise bike maker Peloton is being mocked on social media for a new holiday ad chronicling the fitness journey of a woman who looks awfully fit and slim to begin with. NBC’s Gabe Gutierrez reports for TODAY.

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PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES PUBNATIVE ACQUIRES MOBILE ADVERTISING TECHNOLOGY AND DEVELOPMENT TEAM FROM TVSMILES

blog article

Dec 03, 2019

Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and expand it...

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Deciphering the digital political ad databases DECIPHERING THE DIGITAL POLITICAL AD DATABASES

whitepaper

Dec 02, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ...

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Amazon AWS Picked by ProSiebenSat.1, Cloud Service in Focus AMAZON AWS PICKED BY PROSIEBENSAT.1, CLOUD SERVICE IN FOCUS

blog article

Dec 02, 2019

Amazon's AMZN strengthening cloud service portfolio is helping it gain customers. Recently, the company’s cloud computing arm Amazon Web Services (AWS) was selected as the primary cloud provider by Europe-based ProSiebenSat.1 Media, a satellite and cable broadcasting company. This has stre...

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Social media advertising damaging obesity work SOCIAL MEDIA ADVERTISING DAMAGING OBESITY WORK

blog article

Dec 02, 2019

Changes in consumer advertising behaviour and the rise of social media are making it more challenging for food manufacturers to tackle the UK’s obesity crisis. Currently 13 million UK adults struggle with obesity. A further one million are admitted to NHS hospitals due to related illnesses ann...

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Five fascinating ways AI is changing advertising FIVE FASCINATING WAYS AI IS CHANGING ADVERTISING

blog article

Dec 02, 2019

Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. Today, AI is getting attention for writing emotive TV scripts, targeting smart ads and using facial recognition to recommend products based on personal preferences. In each of these scenarios, it&rs...

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Start Motion Media Kickstarter and Commercial Advertising Videos START MOTION MEDIA KICKSTARTER AND COMMERCIAL ADVERTISING VIDEOS

video

Dec 02, 2019

StartMotionMEDIA has a natural knack for storytelling. They have gone through the process of helping so many clients present their stories–and rally supporters around those stories–that I knew they would help me launch a successful project.

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Effectiveness of Paid Search Advertising: Experimental Evidence EFFECTIVENESS OF PAID SEARCH ADVERTISING: EXPERIMENTAL EVIDENCE

whitepaper

Dec 01, 2019

Internet advertising has been the fastest-growing marketing channel in recent years, accounting for roughly $60 billion of spending in the United States alone in 2015. The rise of digital advertising has been dramatic – more than doubling over the past five years alone. Paid search, in which a...

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300+ Trump ads taken down by Google, YouTube 300+ TRUMP ADS TAKEN DOWN BY GOOGLE, YOUTUBE

video

Dec 01, 2019

60 Minutes finds over 300 video ads for President Trump were taken down, mostly over the summer, for violating company policy. See 60 Minutes' full report on YouTube, here: https://cbsn.ws/2DD98oo

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This infographic highlights how Digital Advertising changed in the past 25 years THIS INFOGRAPHIC HIGHLIGHTS HOW DIGITAL ADVERTISING CHANGED IN THE PAST 25 YEARS

infographic

Nov 29, 2019

25 years of digital advertising is an era of different generations if you take a look at it. No matter how good a product or a service is, to attract potential customers advertising plays a vital role. Since the early 1990s, Digital advertising changed the concept of marketing for all sorts of busin...

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Karen Yost NutraLix on advertising with Northern Ag Network KAREN YOST NUTRALIX ON ADVERTISING WITH NORTHERN AG NETWORK

video

Nov 29, 2019

How AI is Shaping the Advertising Industry -Media Innovation Day. The Ad Club 2 Karen Yost NutraLix on advertising with Northern Ag Network.

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Ads enrich Amazon, turn off shoppers ADS ENRICH AMAZON, TURN OFF SHOPPERS

blog article

Nov 28, 2019

Mike Maddaloni went to Amazon.com knowing exactly what he wanted to buy. But instead of showing him the Synology router he was searching for at the top of his results, Amazon bombarded him with ads for hard drives and routers he didn't want. Maddaloni, a web strategist in Appleton, Wis., said se...

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How Did Tesla Sell Billion Dollars With Cybertruck’s Zero Ad Budget? HOW DID TESLA SELL BILLION DOLLARS WITH CYBERTRUCK’S ZERO AD BUDGET?

blog article

Nov 27, 2019

Tesla made $ 10.5 billion in pre-orders for the pick-up model it announced last week. However, the company did not allocate any advertising budget for the promotion of this tool. So how does that happen? Tesla, based in the USA, is doing very well in the automobile industry. Although the company doe...

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As YouTube opens up ad inventory on “edgy” videos, should advertisers bite? AS YOUTUBE OPENS UP AD INVENTORY ON “EDGY” VIDEOS, SHOULD ADVERTISERS BITE?

blog article

Nov 27, 2019

Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse. Brand safety is so important to some brands that they’re making signifi...

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What You Need to Know About Advertising on Facebook WHAT YOU NEED TO KNOW ABOUT ADVERTISING ON FACEBOOK

blog article

Nov 27, 2019

As with any advertising, you must know your target audience. Is it the 18 to 35 year old age group or perhaps is it seniors? Single folks or families? Is your target audience people who live where it snows or those who reside in warmer climate? Does your product or service appeal to people who love ...

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Why everybody is freaking out about political ads on Facebook and Google WHY EVERYBODY IS FREAKING OUT ABOUT POLITICAL ADS ON FACEBOOK AND GOOGLE

blog article

Nov 27, 2019

Microtargeting is a powerful advertising tool that allows politicians such as President Donald Trump to aim ads at specific groups of people, or even individuals, online. The advertising tech has become increasingly controversial, with critics saying it permits politicians to target very narrow grou...

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Social Media Monitoring and Listening SOCIAL MEDIA MONITORING AND LISTENING

whitepaper

Nov 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct c...

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How Machine Learning Works in Digital Advertising HOW MACHINE LEARNING WORKS IN DIGITAL ADVERTISING

video

Nov 26, 2019

Machine learning is a fundamental part of digital marketing. It automates the ad buying process and helps ensure that the right ads are delivered to the right audience. Machine learning algorithms give advertisers confidence in setting up ad campaigns for optimal return on investment.

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A Smart Way To Boost Your YouTube Ad Campaign A SMART WAY TO BOOST YOUR YOUTUBE AD CAMPAIGN

infographic

Nov 26, 2019

It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it's equally as hard to get someone t...

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How Advertising on TikTok Differs from Instagram and YouTube HOW ADVERTISING ON TIKTOK DIFFERS FROM INSTAGRAM AND YOUTUBE

blog article

Nov 26, 2019

Earlier this month, music-centric social media platform TikTok reached the 1.5 billion download mark. But while advertising on other established platforms like Instagram and YouTube has guidelines and prescribed formats, TikTok is still figuring out how to regulate money passing through its platform...

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The Ultimate Guide to Marketing with Infographics THE ULTIMATE GUIDE TO MARKETING WITH INFOGRAPHICS

infographic

Nov 25, 2019

Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for ...

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How mobile ads are powering a social commerce surge this holiday season HOW MOBILE ADS ARE POWERING A SOCIAL COMMERCE SURGE THIS HOLIDAY SEASON

blog article

Nov 25, 2019

Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile, newer technologies that integrate phones with TV shopping will be less prevalent, but still show promise for cross-channel commerce platform...

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YouTube courts advertising on YOUTUBE COURTS ADVERTISING ON 'EDGY' CONTENT AFTER TIGHTENING BRAND SAFETY

blog article

Nov 24, 2019

YouTube is testing new advertising options that will enable brands to reach users watching edgy content that would not be deemed universally brand-safe. The move follows several brand-safety scandals for the Google-owned video giant in which high-profile brands suspended advertising after being plac...

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Is the battle to define political advertising unwinnable? IS THE BATTLE TO DEFINE POLITICAL ADVERTISING UNWINNABLE?

video

Nov 22, 2019

As major tech companies begin to overhaul political advertising, Google's mislabelling of an undisclosed Tory attack ad highlights the pitfalls of regulating an unregulated world.

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Facebook to curb microtargeting in political advertising FACEBOOK TO CURB MICROTARGETING IN POLITICAL ADVERTISING

blog article

Nov 22, 2019

Facebook’s plans to limit political advertising have taken another step, according to reports, as the company firms up plans to stop political advertisers from sending messages to very small numbers of people. According to the Wall Street Journal, the company has weighed up whether to increase...

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Google Ads over reported conversions due to bug working on a fix GOOGLE ADS OVER REPORTED CONVERSIONS DUE TO BUG WORKING ON A FIX

blog article

Nov 22, 2019

If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be the case. Google Ads experienced a conversion reporting issue that caused over reporting of conversions for some advertisers, Google said Thursday. Current status. Google said it is worki...

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Infographic: Social Media Trends 2018 INFOGRAPHIC: SOCIAL MEDIA TRENDS 2018

infographic

Nov 21, 2019

The infographic shares some of the important social media trends 2018 – video is expected to the rule the hearts and minds of consumers on social media with more than 95% of the messages retained by the audience while the small residual percentage will be impacted by text. Also more than 80% o...

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How to achieve real growth in app advertising HOW TO ACHIEVE REAL GROWTH IN APP ADVERTISING

video

Nov 21, 2019

We have identified different brands making decisions based on numbers that were deliberately twisted by their advertising partners, through different techniques that allow them to trick the measurement platforms statistics

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Aprimo Workspace Experiences - Striking and Simple APRIMO WORKSPACE EXPERIENCES - STRIKING AND SIMPLE

video

Nov 21, 2019

Watch Aprimo's modern workspaces in action. For the digital workplace, there's robust data visualization, agile features and more together in a frictionless enterprise experience. See your content, operations and performance through a whole new lens!

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Slack accuses Microsoft of ripping off its ads SLACK ACCUSES MICROSOFT OF RIPPING OFF ITS ADS

blog article

Nov 21, 2019

Slack is accusing Microsoft of ripping off its ads. In a tweet posted by Slack today, the chat company makes a clear comparison between its own Frontiers video from earlier this year and Microsoft’s latest Teams promotional video from earlier this week. Both feature virtual colorful balls that...

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Christmas ads 2019: Adland reviews John Lewis, McDonald CHRISTMAS ADS 2019: ADLAND REVIEWS JOHN LEWIS, MCDONALD'S AND MORE

blog article

Nov 21, 2019

As the influx of Christmas campaigns slowly plateaus, Campaign has called on a number of industry folk to offer their thoughts on last week’s biggest and boldest ads.This week, we look at Sainsbury's "Nicholas the sweep" by Wieden & Kennedy London, WWF "Adopt a better fu...

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TripAdvisor Launches Its First Self-Serve Advertising Platform TRIPADVISOR LAUNCHES ITS FIRST SELF-SERVE ADVERTISING PLATFORM

blog article

Nov 20, 2019

TripAdvisor today launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than...

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Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available WHY MOBILE IN-GAME ADVERTISING IS TAKING OFF AND THE DIFFERENT AD FORMATS AVAILABLE

blog article

Nov 20, 2019

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising tha...

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Amazon Advertising - Sharkninja case study AMAZON ADVERTISING - SHARKNINJA CASE STUDY

video

Nov 19, 2019

Sharkninja, an housewares brand with products ranging from vacuums to coffee makers, was looking to implement a strategy to drive sales during the holiday season on Amazon. They partnered with Marketplace Strategy who crafted a holiday strategy using Amazon Advertising. Watch the video to learn how ...

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McDonalds-Themed Facebook Ads Serve Up Banking Trojans MCDONALDS-THEMED FACEBOOK ADS SERVE UP BANKING TROJANS

blog article

Nov 19, 2019

The malware has backdoor operation and the ability to steal payment playing cards and qualifications.The Mispadu banking trojan is working with a McDonalds malvertising tactic to in the end steal payment-card facts and on-line banking info. Written in Delphi, Mispadu targets Brazil and Mexico, works...

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How to Reach Millions of Europeans With Creative Advertising HOW TO REACH MILLIONS OF EUROPEANS WITH CREATIVE ADVERTISING

blog article

Nov 19, 2019

Unconventional advertising has the potential to bring glory and fame to your brand. That is no secret. Every marketer worth his or her salt has heard about banner blindness by now and is aware that advertising is in the middle of a paradigm shift. On AdWeek's “Ads of the year” list f...

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2019 Deck 7 webinar benchmarks report 2019 DECK 7 WEBINAR BENCHMARKS REPORT

whitepaper

Nov 19, 2019

Read the 2019 Webinar Benchmarks Report to see how your webinars measure against market benchmarks. And learn about the best practices to make your webinars more successful.

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Content Gap Analysis for New Mobile Advertising Creatives CONTENT GAP ANALYSIS FOR NEW MOBILE ADVERTISING CREATIVES

video

Nov 18, 2019

All businesses running any kind of digital advertising today are running into a problem: there isn't enough content to meet demand for all people across all channels. In this InMobi Mobile Monday video, Celtra CEO and Founder Mihael Mikek explains what the content gap is and why it's a probl...

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How to use new Google Ads Combined Audiences HOW TO USE NEW GOOGLE ADS COMBINED AUDIENCES

blog article

Nov 18, 2019

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads....

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3 FREE Advertising Ideas for Small Businesses 3 FREE ADVERTISING IDEAS FOR SMALL BUSINESSES

video

Nov 15, 2019

Experts recommend most small businesses should spend around 7-8% of gross revenue on marketing efforts, but that can sound like a heck of a lot, particularly if you’re just starting out and are pinching every penny so hard it leaves a bas-relief image of Lincoln’s head on your thumb.

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How to Conduct a Go-To-Market Strategy Workshop HOW TO CONDUCT A GO-TO-MARKET STRATEGY WORKSHOP

blog article

Nov 14, 2019

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and ma...

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Google Ads - Wat zijn de basics van Google Ads? GOOGLE ADS - WAT ZIJN DE BASICS VAN GOOGLE ADS?

video

Nov 14, 2019

Met Google Ads kun je ervoor zorgen dat meer mensen jouw website of winkel bezoeken. Wat zijn de basics van Google Ads? We vroegen het Loyals SEA-expert Peter.

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Google to Restrict User Information It Gives Advertisers GOOGLE TO RESTRICT USER INFORMATION IT GIVES ADVERTISERS

blog article

Nov 14, 2019

Alphabet Inc.’s Google said its ad exchange would stop telling advertisers what categories of websites users are visiting, a concession to European data-protection authorities that have said the company’s real-time ad auctions violate European Union privacy laws.The changes will affect t...

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2020 US Local Advertising Expected To Top $161 Billion 2020 US LOCAL ADVERTISING EXPECTED TO TOP $161 BILLION

blog article

Nov 14, 2019

Total local advertising revenue in the US will reach $161.3 billion in 2020, up from $152.5 billion this year, according to new research from BIA Advisory Services. The “U.S. Local Advertising Forecast 2020” shows that political and over-the-top (OTT) advertising and growth in mobile and...

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Podcast Industry Grapples With the Prospect of Automated Ads PODCAST INDUSTRY GRAPPLES WITH THE PROSPECT OF AUTOMATED ADS

blog article

Nov 14, 2019

As podcasts attract more advertisers, podcast publishers and ad sellers are beginning to embrace tactics that are common on the internet, including the automated buying and selling of targeted ads.Midroll Media, a podcast ad sales group that offers 200 to 250 shows daily, plans to expand programmati...

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Experience Commerce: A Strategic Guide for Executives EXPERIENCE COMMERCE: A STRATEGIC GUIDE FOR EXECUTIVES

whitepaper

Nov 14, 2019

How to achieve greater ROI, competitive advantage, and win customers for life Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more important than today. The reason? Customer lo...

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Digital Marketing Transformed: Beyond DAM DIGITAL MARKETING TRANSFORMED: BEYOND DAM

whitepaper

Nov 14, 2019

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensurin...

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Reinventing Commerce Focus on North America REINVENTING COMMERCE FOCUS ON NORTH AMERICA

whitepaper

Nov 14, 2019

This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia. The playing field has narrowed for many commerce players. There’s not enough margin to...

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How To Solve Your Content Crisis HOW TO SOLVE YOUR CONTENT CRISIS

whitepaper

Nov 14, 2019

Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially if content forms the bulk of your marketing strategy. It’s a recipe for a ...

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How the Terminus Fall Release Shines a Light at the Top of the Funnel HOW THE TERMINUS FALL RELEASE SHINES A LIGHT AT THE TOP OF THE FUNNEL

blog article

Nov 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey stil...

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Reduce interruptions Boost productivity REDUCE INTERRUPTIONS BOOST PRODUCTIVITY

whitepaper

Nov 13, 2019

99% of workers are distracted. This is the reality for more than 5,000 office workers around the world that we surveyed this year. More than a third of them are always or very often distracted. Download our eBook to learn more about what's really distracting your teams and what you can do to hel...

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Google Ads Editor Update Brings New Campaign Types And Cross-Account Features GOOGLE ADS EDITOR UPDATE BRINGS NEW CAMPAIGN TYPES AND CROSS-ACCOUNT FEATURES

blog article

Nov 13, 2019

Advertisers using Google Ads Editor will be pleased to know that the latest update of the app brings with it several improvements. Probably the most important of these is that it now supports App campaigns for engagement and Discovery campaigns, meaning that advertisers can now create and edit these...

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5 Tips for Successful Advertising on Amazon 5 TIPS FOR SUCCESSFUL ADVERTISING ON AMAZON

blog article

Nov 13, 2019

As more advertisers flock to Amazon for its revenue-generating ad capabilities, the competition continues to heat up. Subscribe to our blog to get tips on how to stay ahead of the game with your Amazon advertising efforts. In the meantime, in our latest post, we offer five quick pointers for fine-tu...

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11 modelos de atribución de marketing 11 MODELOS DE ATRIBUCIÓN DE MARKETING

whitepaper

Nov 13, 2019

Asigne la atribución marketing al recorrido de su cliente ¿Qué ocurre en el recorrido de un cliente desde el descubrimiento de la marca hasta la conversión? Es importante que se haga esta pregunta a medida que planifica y optimiza sus campañas de marketing. Lamentablemente, es imposible leer la ment...

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FUNCIONES MARKETO ENGAGE Información y creación de perfiles de cuentas FUNCIONES MARKETO ENGAGE INFORMACIÓN Y CREACIÓN DE PERFILES DE CUENTAS

whitepaper

Nov 13, 2019

Elimina las largas conjeturas de la selección de cuentas y comienza a alinearte antes con una estrategia ABM compartida con las ventas. Identifica y valida las cuentas correctas utilizando datos fiables, inteligencia artificial fácil de usar y priorización segura, todo ello al mismo tiempo que gesti...

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Five Secrets To Successful Internal Event Management FIVE SECRETS TO SUCCESSFUL INTERNAL EVENT MANAGEMENT

whitepaper

Nov 13, 2019

Internal events come in all types and sizes. From small departmental social events to internal global leadership summits, sales incentives and training programs – managing such a vast portfolio of events can prove to be challenging, but there are ways to simplify your work. In this ebook, we cover f...

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Integrated media plan 2019 INTEGRATED MEDIA PLAN 2019

whitepaper

Nov 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community dev...

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Is digital advertising a lot less effective than the ad industry believes? IS DIGITAL ADVERTISING A LOT LESS EFFECTIVE THAN THE AD INDUSTRY BELIEVES?

blog article

Nov 12, 2019

“Digital advertising is the most accountable and effective form of advertising in existence.“Many if not most in the world of advertising would either agree with this statement or find it hard to dispute it. But what if the widely accepted beliefs about digital advertising’s effica...

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IAB-Europe Digital Ad effectiveness White Paper IAB-EUROPE DIGITAL AD EFFECTIVENESS WHITE PAPER

whitepaper

Nov 11, 2019

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white...

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POLY HELPS EMPOWER CONTACT CENTER WORKERS POLY HELPS EMPOWER CONTACT CENTER WORKERS

blog article

Nov 11, 2019

It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h...

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A mobile advertising holiday roadmap for retailers A MOBILE ADVERTISING HOLIDAY ROADMAP FOR RETAILERS

blog article

Nov 11, 2019

The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Brand success will depend in part on visually dynamic and engaging ad creative, especi...

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Online election ads - who is targeting whom? ONLINE ELECTION ADS - WHO IS TARGETING WHOM?

blog article

Nov 11, 2019

Last weekend, BBC News economics editor Faisal Islam and I launched a project to try to get beneath the digital skin of this election.We each tweeted a video asking anyone who saw a political advert in their Facebook feed to send it to us, along with the "Why am I seeing this ad?" informat...

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How digital media has revolutionised advertising HOW DIGITAL MEDIA HAS REVOLUTIONISED ADVERTISING

blog article

Nov 11, 2019

To reach a wide audience the duo decided to use Facebook. The platform allows for advertising to be easily targeted at key demographics by using retargeted ads. This enables a marketing campaign to reach customers who have already visited the Hush Blanket website and left without buying. Capitalisin...

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How to Use Google Call Extensions to Maximize Ad Revenue HOW TO USE GOOGLE CALL EXTENSIONS TO MAXIMIZE AD REVENUE

blog article

Nov 10, 2019

Do you use Google Ads to drive sales calls to your business? Then you should know that the easiest way to get customers searching for you on the web to call your business is with Google’s click-to-call functionality, also knows as call extensions. Google Ads call extensions are an ad extension...

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How to Get the Most Value Out of Your Programmatic Ads HOW TO GET THE MOST VALUE OUT OF YOUR PROGRAMMATIC ADS

blog article

Nov 10, 2019

Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester, programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most market...

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Why Advertise in New Orleans WHY ADVERTISE IN NEW ORLEANS

video

Nov 08, 2019

We are proud to serve the outdoor advertising needs of the New Orleans area. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience. For more information, please visit http://www...

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B2b storytelling and most successful formats for 2020 B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020

blog article

Nov 07, 2019

Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up ...

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Planet Nine wants to replace ads with micro transactions PLANET NINE WANTS TO REPLACE ADS WITH MICRO TRANSACTIONS

video

Nov 07, 2019

Building a new digital economy for game developers. You can use it in a variety of ways based on the game you are playing. The TC Top Picks program showcases outstanding early-stage startups across these categories: AI/Machine Learning, Biotech/Healthtech, Blockchain, Fintech, Mobility, Privacy/Secu...

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Google Ads versus Facebook Advertising: When to Use Both GOOGLE ADS VERSUS FACEBOOK ADVERTISING: WHEN TO USE BOTH

blog article

Nov 07, 2019

One of the great benefits of inbound marketing is how much more cost effective it is than traditional advertising. Earning your audience’s attention by providing what they need when they need it has a larger cost benefit than paying for large platforms like billboards or TV commercials where y...

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Top 10 Trends in Digital Advertising 2019 TOP 10 TRENDS IN DIGITAL ADVERTISING 2019

infographic

Nov 06, 2019

New ad formats, continued breaking news, and shifting ad budgets are all at the forefront of online marketing. In our infographic, see the top 10 things to watch out for, plus opportunities for tapping into the latest digital advertising trends of 2019.

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Google Ads Conversion Tracking: All You Need to Learn to Boost Your Results GOOGLE ADS CONVERSION TRACKING: ALL YOU NEED TO LEARN TO BOOST YOUR RESULTS

blog article

Nov 06, 2019

Whether you are a big or a small business, if you run campaigns for your own company or for your clients knowing how to reliably track your Google Ads conversions should be your priority. To maximize the results of your Google ads and achieve your goals quicker, you need to understand your customers...

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How to Reduce Your Facebook Advertising Cost HOW TO REDUCE YOUR FACEBOOK ADVERTISING COST

blog article

Nov 06, 2019

If you run a lot of Facebook ads you can reduce your Facebook advertising costs by optimizing your ads to have the lowest cost per click possible. Your costs will vary depending on your goals and your audience. As you get more results from your ads, you will see lower CPC.

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Shopping ads come to YouTube’s home feed and search results SHOPPING ADS COME TO YOUTUBE’S HOME FEED AND SEARCH RESULTS

video

Nov 05, 2019

There’s a new kind of ad coming to YouTube . Google announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user searches for “Puma shoes review,” a Shopping ...

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Advertising a Free Service Isn’t Advertising At All Under the TCPA ADVERTISING A FREE SERVICE ISN’T ADVERTISING AT ALL UNDER THE TCPA

blog article

Nov 05, 2019

One of the hottest areas for debate in a TCPAWorld filled with hot areas of debate is the line between telemarketing and informational calling. It has long been recognized that there is no such thing as a free lunch and faxes/phone calls advertising free seminars or dinners designed to attract new b...

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Why All Brands Should Consider Mobile Advertising Within Esports WHY ALL BRANDS SHOULD CONSIDER MOBILE ADVERTISING WITHIN ESPORTS

blog article

Nov 05, 2019

In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. Research finds ...

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Unwrapping Holiday Fraud: Insights to Protect Your Business & Drive eCommerce Revenue UNWRAPPING HOLIDAY FRAUD: INSIGHTS TO PROTECT YOUR BUSINESS & DRIVE ECOMMERCE REVENUE

whitepaper

Nov 05, 2019

To maximize success, eCommerce merchants need to be familiar with the unique shopping behavior and fraud trends of the holiday season. We’ve identified six key ‘sub-seasons’ and insights pertaining to geographies, channels and shipping methods - to give actionable tips to ensure a safe and profitabl...

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What WHAT'S NEXT FOR ADVERTISING?

video

Nov 04, 2019

Tiffany Johnson and Brittany Kaiser answer what's next for advertising and what are the possibilities with data ownership.

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How to Track Offline Conversions from Your Google Ads HOW TO TRACK OFFLINE CONVERSIONS FROM YOUR GOOGLE ADS

blog article

Nov 04, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Even if you work strictly as a digit...

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What Types of Ads Should You Be Investing in During 2019? WHAT TYPES OF ADS SHOULD YOU BE INVESTING IN DURING 2019?

blog article

Nov 04, 2019

Let’s face it. These days, PPC campaigns are almost a marketing necessity. While not every business needs to market online, for most, digital advertising is a critical part of their marketing strategy. All of this, then, begs the question: what types of ads are best for your business? When you...

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Image Specs for Microsoft Audience Network Ads IMAGE SPECS FOR MICROSOFT AUDIENCE NETWORK ADS

blog article

Nov 02, 2019

Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches by job title, in-market intent and more.According to Microsoft: “Our high-quality, native ad formats naturally blend into the core user experien...

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6 Simple Steps to Make Engaging YouTube Pre-Roll Ads 6 SIMPLE STEPS TO MAKE ENGAGING YOUTUBE PRE-ROLL ADS

blog article

Oct 31, 2019

If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the cord and YouTube has become more popular than any broadcast TV network.

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Apple APPLE'S AIRPODS PRO ADS DIDN'T HAVE THE EARBUDS IN AT FIRST

blog article

Oct 31, 2019

Apple announced AirPods Pro earlier this week and they went on sale yesterday. But before any of that happened some huge advertising installations were put in place, ready for the big unveilling. But nobody knew because they didn't have AirPods Pro in them. According to AdWeek, Apple and its cre...

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Reaching Live Sports Viewers with Advanced Advertising REACHING LIVE SPORTS VIEWERS WITH ADVANCED ADVERTISING

blog article

Oct 31, 2019

There’s no denying that live sports captivate the most engaged audiences in today’s media landscape. Ads across the biggest games have always received premium exposure especially during highly-sought-after NBA coverage. But modern-day sports fans have unpredictable viewing habits. They f...

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Help us chart Amazon’s growth as an advertising platform HELP US CHART AMAZON’S GROWTH AS AN ADVERTISING PLATFORM

blog article

Oct 31, 2019

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platform...

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5 Simple Steps to Recover a Disabled Facebook Ads Account 5 SIMPLE STEPS TO RECOVER A DISABLED FACEBOOK ADS ACCOUNT

blog article

Oct 30, 2019

Over the past few months, we’ve seen an increase in Facebook ad accounts and entire Business Managers disabled without warning. Entrepreneur has covered disabled ads in the past, and those suggestions have elicited hit-or-miss success, but processes have emerged that consistently generate resu...

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How the image is the future of advertising HOW THE IMAGE IS THE FUTURE OF ADVERTISING

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Oct 30, 2019

At The Drum's and Shutterstock's recent event 'The Art and Science of Visual Storytelling', we sat down with photographers to talk about visual storytelling from the front line. An inspiring, visually led, emotionally charged conversation about storytelling through images and what th...

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How Advertising Disputes and Investigations Arise HOW ADVERTISING DISPUTES AND INVESTIGATIONS ARISE

blog article

Oct 30, 2019

Chris Cole, co-chair of Crowell & Moring’s Advertising & Media Group and chair of the American Bar Association’s Section of Antitrust Committee on Advertising Disputes and Litigation, recently joined the ABA antitrust section’s podcast, “Our Curious Amalgam,” to...

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How Does Sales and Marketing Alignment Impact Sales Enablement? HOW DOES SALES AND MARKETING ALIGNMENT IMPACT SALES ENABLEMENT?

blog article

Oct 29, 2019

When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common answer I receive is “content for sales.” Perhaps your definition is something similar. But, that answer only tells one p...

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How McDonald’s Doubled Its Advertising ROI HOW MCDONALD’S DOUBLED ITS ADVERTISING ROI

blog article

Oct 29, 2019

McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Gr...

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The failure of advertising is creating a greater digital divide THE FAILURE OF ADVERTISING IS CREATING A GREATER DIGITAL DIVIDE

blog article

Oct 29, 2019

The digital divide is about to get worse with the rise of subscription-based news media because of the failure of advertising to provide revenues for a sustainable business model. The continuing devaluation of advertising by Google, Facebook, and the rest of the web is keeping the media sector in a ...

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EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET

blog article

Oct 28, 2019

In data science, a ‘match’ is only as good as the reference set being used to render it. If a match gets recorded against an inaccurate reference set, then significant gaps in business insights arise. Data vendors have historically matched accounts using a traditional approach called &ls...

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Google Ads Improves Ad Asset Tracking In App Campaigns GOOGLE ADS IMPROVES AD ASSET TRACKING IN APP CAMPAIGNS

blog article

Oct 27, 2019

App campaigns on Google Ads use the text, image, video, and HTML5 assets that have been uploaded, to deliver the most relevant ads to users who are interested in downloading apps. Within the next few months, Google Ads will update its App campaign modeling to improve how campaigns choose and serve t...

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PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE! PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

blog article

Oct 25, 2019

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply...

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The 5 Best and Worst google Ads Recommendations THE 5 BEST AND WORST GOOGLE ADS RECOMMENDATIONS

blog article

Oct 25, 2019

Recommendations can help us determine where to eat dinner, what movie to see, which Airbnb to book, and so much more. I always look up reviews before I do almost anything new, because I don’t want food poisoning, but mostly because I value the opinions of the experts and those who have already...

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Amazon AMAZON'S ADVERTISING SALES GROWTH LEVELS OFF AT $3.5 BILLION

blog article

Oct 25, 2019

Amazon has reported its second quarterly advertising sales increase in a row in its Q3 2019 report. The company's other segment, which primarily includes sales of advertising services, as well as sales related to its other service offerings, totaled $3.5 billion for Q3, up from $3 billion in Q2 ...

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10 QUESTIONS TO ASK YOUR DATA PROVIDER 10 QUESTIONS TO ASK YOUR DATA PROVIDER

blog article

Oct 24, 2019

When selecting a data provider, pick one that understands your team’s goals and can go beyond merely delivering data. Seek out a vendor who can craft a strategy that is rooted in achieving what’s important for you. In addition to being goal-oriented, a data provider should be able to syn...

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Digital marketing solutions to get your started DIGITAL MARKETING SOLUTIONS TO GET YOUR STARTED

blog article

Oct 24, 2019

Designing and placing ads for the local paper, full-page color or quarter-page upper-right in black and white outlined in hot pink: Those were the attention-grabbers that said, “Wow, look at this on page 7.” This was an earlier way of “driving newspaper page traffic” to your ...

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BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE

blog article

Oct 23, 2019

If you’re like me, one of the first things you do when you leave the house in the morning is put on your headset. I may be joining a meeting, calling a friend, getting coffee – sometimes all three – before I even set foot in the office. When I get to work, I’m collaborating w...

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What Does the End of Cookies Mean for Digital Advertising? WHAT DOES THE END OF COOKIES MEAN FOR DIGITAL ADVERTISING?

blog article

Oct 23, 2019

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their right to own and protect how it’s collected and used. It h...

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4 Ways Ads Target Kids, and What to Do About It 4 WAYS ADS TARGET KIDS, AND WHAT TO DO ABOUT IT

blog article

Oct 23, 2019

As adults in America, we are exposed to nonstop attempts to sway our purchasing decisions. Many of us have come to expect this, and are able to mount at least a small amount of resistance to these carefully crafted marketing techniques. Even then, it’s easy to find ourselves buying unnecessary...

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POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS

blog article

Oct 22, 2019

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NO...

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Head of Advertising Operations HEAD OF ADVERTISING OPERATIONS

video

Oct 22, 2019

Welcome to the Jungle : The Head of Advertising Operations is also in charge of the production and development of the advertising and promotional activities across the business. https://www.welcometothejungle.co/en/companies/work4

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Which digital ad formats are most effective? WHICH DIGITAL AD FORMATS ARE MOST EFFECTIVE?

blog article

Oct 22, 2019

A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of...

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Advertising a look behind the screens ADVERTISING A LOOK BEHIND THE SCREENS

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Oct 21, 2019

Watch four exclusive interviews with advertising experts at Google, Facebook, and LinkedIn. Learn strategies to improve the performance of your advertising campaigns today.

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Will Amazon’s spike in nabbing search ad dollars in US trickle down to Asia? WILL AMAZON’S SPIKE IN NABBING SEARCH AD DOLLARS IN US TRICKLE DOWN TO ASIA?

blog article

Oct 21, 2019

Google currently dominates the growing US search ad market, but according to eMarketer’s latest study, its revenue will drop. The study, based on US consumers, reveals that the search ad market will grow nearly 18% overall this year to reach US$55.17 billion, and Google will obtain a 73.1% sha...

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OUR METHODOLOGY Marketing Performance, Realized. OUR METHODOLOGY MARKETING PERFORMANCE, REALIZED.

whitepaper

Oct 20, 2019

No two organizations or marketing departments are the same. The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent. Our clients rave about our collaborative, flexible appro...

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Google Ads debuts ‘conversions by time’ reporting GOOGLE ADS DEBUTS ‘CONVERSIONS BY TIME’ REPORTING

blog article

Oct 18, 2019

The standard conversion column data reports conversions based on the time of the ad click. If a user clicks on an ad on Monday and converts on the site on Thursday, the Conversions column will record that sale for Monday. The new Conversions (by conv. time) column, though, will record that sale for ...

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Facebook opens search ads to all advertisers FACEBOOK OPENS SEARCH ADS TO ALL ADVERTISERS

blog article

Oct 18, 2019

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commer...

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AT&T AT&T'S XANDR PURCHASES TV ADVERTISING COMPANY CLYPD: SOURCE

blog article

Oct 18, 2019

AT&T Inc’s advertising unit Xandr has purchased clypd, an advertising platform that uses data to better target television ads, a source familiar with the matter said, as Xandr seeks to make TV commercials as personally targeted as internet ads. Clypd, which counts TV networks Discovery and...

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What Is In-app Advertising: Ad Networks, Ad Units & Monetization Tips Included WHAT IS IN-APP ADVERTISING: AD NETWORKS, AD UNITS & MONETIZATION TIPS INCLUDED

video

Oct 17, 2019

Struggling to monetize your mobile app? Let us help you maximize your ad revenue! Sign up to Monetize More today! https://www.monetizemore.com/sign-up? Visit Monetize More for more ad ops content here: https://goo.gl/mMFtew Subscribe to our YouTube channel and never miss a video!

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How to Tell Safe Advertisements From Dangerous Malvertising HOW TO TELL SAFE ADVERTISEMENTS FROM DANGEROUS MALVERTISING

blog article

Oct 17, 2019

Advertising is the life blood of the internet. Some of the world’s biggest and most influential tech companies earn a large chunk of their revenue through harmless and safe advertisements, but some of the most successful cybercriminals also rely on advertising. When good ad networks are tricke...

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How blockchain will impact digital signage advertising HOW BLOCKCHAIN WILL IMPACT DIGITAL SIGNAGE ADVERTISING

blog article

Oct 17, 2019

Blockchain is a term that gets thrown around at almost every conference nowadays. Even restaurant conferences like the Restaurant Franchising and Innovation Summit did a session this year on what the blockchain is and how it will impact the restaurant industry. There are two reasons for all this tal...

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Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s WHY YOUR FAVORITE DENIM BRANDS ARE ADVERTISING LIKE IT’S THE ’90S

blog article

Oct 17, 2019

When Maggie Winter was growing up, she collected stacks of J.Crew catalogs and sketched the women in their pages those smiling, glossy-haired models in crewneck sweaters and button-down shirts. “The imagery just felt so aspirational, she says. Growing up in a small town, it’s like, &lsqu...

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Amazon Catching Up to Google Online Search AD Share AMAZON CATCHING UP TO GOOGLE ONLINE SEARCH AD SHARE

blog article

Oct 17, 2019

Amazon is eating into Google’s giant slice of online search advertising in the US as businesses target the online retail platform ‘s shoppers, according to an eMarketer forecast released on Tuesday. Google will continue to dominate the market for serving up ads along with search results,...

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Critical Success Factors for ABM: Thinking Differently About Data and Reporting CRITICAL SUCCESS FACTORS FOR ABM: THINKING DIFFERENTLY ABOUT DATA AND REPORTING

infographic

Oct 16, 2019

Succeeding with ABM includes taking a broader, more end-to-end approach to measurement. What’s more, successful ABMers move beyond core systems for their planning, executing and reporting. This infographic shows the importance of looking beyond standard reporting methods, adding lead scoring t...

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Mobile Advertising Guidelines MOBILE ADVERTISING GUIDELINES

whitepaper

Oct 15, 2019

The MMA guidelines are the result of ongoing collaboration across the MMA Mobile Advertising Committee with representation from companies in Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and North America (NA). Committee members are representative of all parties i...

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Social Media Political Advertising to Increase in 2020 SOCIAL MEDIA POLITICAL ADVERTISING TO INCREASE IN 2020

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Oct 15, 2019

Political campaigns are increasingly shifting their ad focus to online platforms and social media. According to a poll created by Borrell Associates and cited by the Wall Street Journal, 2020 presidential candidates were projected to spend $2.90 billion on digital and online ads. In 2016, presidenti...

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Facebook Said Politicians Can Lie In Ads. It FACEBOOK SAID POLITICIANS CAN LIE IN ADS. IT'S TAKING DOWN ADS FROM WARREN, BIDEN, AND TRUMP FOR OTHER REASONS.

blog article

Oct 15, 2019

A BuzzFeed News examination found that in the first half of October, the social network has canned more than 160 ads from Biden, Warren, Sanders, Steyer, and Trump for breaking rules around profanity and fake buttons. Last week, Facebook announced that it would allow political candidates to lie in a...

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7 Unexpected Tips That Will Make Your Facebook Ads More Effective 7 UNEXPECTED TIPS THAT WILL MAKE YOUR FACEBOOK ADS MORE EFFECTIVE

blog article

Oct 15, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. This year we’ve seen a tectoni...

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Google Ads Tutorial: How to Set Up Location Bid Adjustments GOOGLE ADS TUTORIAL: HOW TO SET UP LOCATION BID ADJUSTMENTS

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Oct 14, 2019

Bid adjustments allow you to show your ads more or less frequently based on where, when, and how people search. For example, sometimes a click is worth more to you if it comes from a smartphone, at a certain time of day, or from a specific location.

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How Effective Are YouTube Marketing Conversions? HOW EFFECTIVE ARE YOUTUBE MARKETING CONVERSIONS?

blog article

Oct 11, 2019

The tech giant is developing more efficient advertising venues, helping marketers reach customers across a wide spectrum of devices through YouTube Ads. Google now allows marketers to utilize search data from its YouTube-targeting algorithms and is currently developing better algorithms to make its ...

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Facebook Begins Testing Ads in the Groups Tab Feed FACEBOOK BEGINS TESTING ADS IN THE GROUPS TAB FEED

video

Oct 10, 2019

Facebook has been placing a great deal of emphasis on groups as part of its focus on community and its preparation for a future of private encrypted services, and now, the social network is exploring way to monetize that section of its platform. The social network said during its F8 developer confer...

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Digital out of Home Transit Media Advertising DIGITAL OUT OF HOME TRANSIT MEDIA ADVERTISING

video

Oct 10, 2019

If you haven't heard of Digital Out of Home Media on Transit, you need to watch this video! This is the new way of advertising to expand your reach. Advertise on social powered wifi hub spots in transit. With this technology, you are able to market to consumers on the go in the palm of their han...

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Concerns over Twitter data used for advertising CONCERNS OVER TWITTER DATA USED FOR ADVERTISING

blog article

Oct 10, 2019

On Tuesday, Twitter Inc said email addresses and phone numbers uploaded by users to meet its security requirements may have been 'inadvertently' used for advertising purposes. The micro-blogging site, said the issue was rectified as of Sept. 17, without disclosing how many Twitter users were...

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Screenvision SCREENVISION'S CEO ON WHY ADVERTISERS SHOULD TAKE A LOOK AT IN-THEATER ADVERTISING

blog article

Oct 10, 2019

Moviegoers are likely to be less distracted than at-home viewers and about half of ticket buyers are 25 years old or younger, making them a prime target for advertising, according to John Partilla, CEO of Screenvision. “The audience is a uniquely engaged audience,” Partilla told Ad Age o...

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Advertising and sales promotion on an upswing in 2019 ADVERTISING AND SALES PROMOTION ON AN UPSWING IN 2019

infographic

Oct 09, 2019

Aggregate advertisement and sales promotion spends grew to Rs 42,194 crore in FY19, establishing a CAGR of 5.4% in last 5 years. Advertisement expenses grew marginally at 2% each in FY16 & FY17, 6% and 12% in FY18 & FY19. Lower spending was seen in FY17 & FY18 as economy was impacted by ...

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Twitter admits phone numbers meant for security used for ads TWITTER ADMITS PHONE NUMBERS MEANT FOR SECURITY USED FOR ADS

blog article

Oct 09, 2019

Twitter on Tuesday apologized after "inadvertently" using phone numbers and email addresses for advertising even though the personal data was provided for account security. Twitter users' phone numbers and email addresses submitted to allow for account authentication were matched with ...

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AR Tech Firm to Collaborate with Google on 3D Ad Platform AR TECH FIRM TO COLLABORATE WITH GOOGLE ON 3D AD PLATFORM

blog article

Oct 09, 2019

NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release that it is partnering with Google to develop a series of three-dimensional (3D) ads for Google's clients."We are excited to be working directly with Google on their new 3D ads platform which is the first step in ...

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13 Facebook Ads Features Every Marketer Should Know 13 FACEBOOK ADS FEATURES EVERY MARKETER SHOULD KNOW

blog article

Oct 09, 2019

Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can...

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Trois Manières De Stimuler La Créativité Avec La Banque D’Images Adéquate TROIS MANIÈRES DE STIMULER LA CRÉATIVITÉ AVEC LA BANQUE D’IMAGES ADÉQUATE

whitepaper

Oct 09, 2019

En tant que responsable de la création, vous ne vous contentez pas de donner vie à des idées. Vous avez une équipe à diriger, une multitude de clients à satisfaire, du contenu à conceptualiser, des ressources à créer et des campagnes à gérer. Et parallèlement, vous devez veiller à respecter les déla...

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De L’Importance Des Visuels Dans Le Cadre De L’Élaboration D’Une Stratégie De Marketing De Contenu Efficace DE L’IMPORTANCE DES VISUELS DANS LE CADRE DE L’ÉLABORATION D’UNE STRATÉGIE DE MARKETING DE CONTENU EFFICACE

whitepaper

Oct 09, 2019

Comment exploiter les images pour valoriser vos actions de marketing de contenu. C’est la première impression qui compte. Une étude révèle ainsi que les utilisateurs se font une première impression en 50 millisecondes seulement.1 Ils sont 81 % à se contenter de survoler le contenu auquel ils accèden...

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Visuelle Elemente bestimmen den Erfolg Ihrer Content-Marketing-Strategie VISUELLE ELEMENTE BESTIMMEN DEN ERFOLG IHRER CONTENT-MARKETING-STRATEGIE

whitepaper

Oct 09, 2019

Bilder sind ein wichtiges Kommunikationsmittel. Der erste Eindruck zählt.. Studien belegen, dass er bereits in den ersten 50 Millisekunden einer Interaktion entsteht.1 81 % der Internet-Nutzer überfliegen Inhalte nur – sie lesen nur 20 bis 28 % der abgebildeten Worte. Auf den folgenden Seiten erfahr...

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Schnell und effizient mit dem richtigen Stock-Dienst SCHNELL UND EFFIZIENT MIT DEM RICHTIGEN STOCK-DIENST

whitepaper

Oct 09, 2019

Als Leiter einer Kreativabteilung umfasst Ihr Job mehr, als nur Konzepte zum Leben zu erwecken. Sie müssen ein Team führen und die Zufriedenheit der Kunden sicherstellen. Ideen müssen entwickelt, Materialien erstellt und Kampagnen verwaltet werden – termingerecht und markenkonform. Im Idealfall entw...

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Three Ways The Right Stock Service Can Accelerate Creativity THREE WAYS THE RIGHT STOCK SERVICE CAN ACCELERATE CREATIVITY

whitepaper

Oct 09, 2019

As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would...

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