2021 DIGITAL TRENDS EXPERIENCE INDEX whitepaper Jan 29, 2021 For brands and marketers, 2021 will be a year of recovery, making difficult decisions and turning the lessons of 2020 into plans for growth. The more than 13,000 respondents to the 2021 Digital Trends Survey see their businesses as focused on the customer as a human being, their employees as integra... Read More |
CHOOSING THE RIGHT B2B E-COMMERCE PLATFORM whitepaper Nov 10, 2020 According to a Forrester study, 49 percent of B2B companies expect their e-commerce platform to both increase revenues and improve customer satisfaction. To meet your goals, it’s imperative that you develop a request for proposal (RFP) that speaks directly to your long-term B2B e-commerce strategy. ... Read More |
LA DIFFUSION DE CONTENU PERSONNALISÉ POUR LES NULS whitepaper Nov 02, 2020 Dans La diffusion de contenu personnalisé pour les nuls, édition spéciale Adobe, vous apprendrez à construire une base digitale pour déployer des expériences personnalisées à grande échelle. Cet ouvrage traite notamment des points suivants : Les raisons de l’importance de la personnalisation L’utili... Read More |
CONTENT-PERSONALISIERUNG FÜR DUMMIES whitepaper Nov 02, 2020 Glückwunsch! Sie halten Content-Personalisierung für Dummies in einer Adobe Special Edition in der Hand. In diesem Buch erfahren Sie, wie Sie das digitale Fundament schaffen, um personalisierte Erlebnisse in großem Maßstab ausspielen zu können. Die Themen: Darum ist Personalisierung entscheidend Ein... Read More |
DELIVERING PERSONALISED CONTENT FOR DUMMIES whitepaper Nov 02, 2020 Welcome to Delivering Personalised Content For Dummies, Adobe Special Edition. This book shows you how to build a digital foundation to deliver personalised experiences at scale. This book covers several topics, including the following: Understanding why personalisation matters Using a single platfo... Read More |
2021 DIGITAL TRENDS EXPERIENCE INDEX whitepaper Jan 29, 2021 For brands and marketers, 2021 will be a year of recovery, making difficult decisions and turning the lessons of 2020 into plans for growth. The more than 13,000 respondents to the 2021 Digital Trends Survey see their businesses as focused on the customer as a human being, their employees as integra... Read More |
WHY ARE HIGH PERFORMANCE WEBSITES CRUCIAL FOR SEO? blog article Jan 19, 2021 Search engine optimization is one of the most important subdomains in digital marketing where organisations try to get visitors from search engine ranking pages to their website. The most vague approach by businesses is to just post content on their website, create backlinks of it and expect to rank... Read More |
DON'T LET LOCKDOWN LOOSEN YOUR AD SPEND blog article Dec 10, 2020 Where’s the nearest click and collect? What time does our local store close in light of the latest COVID-19 restrictions? Where can I order that toy car he/she wanted for Christmas?Our bet is Google is your first port of call for an answer to any of these questions.If it is, you’re not a... Read More |
AUGMENTED REALITY: THE REAL GAME-CHANGER FOR MARKETING IN 2020 blog article Dec 08, 2020 While brands have dabbled in augmented reality (AR) for years, 2020 marks the tipping point where it’s becoming an integral part of marketing strategy, helping create meaningful and emotional consumer connections.AR has finally grown up; once infamous for gimmicks such as face filters on socia... Read More |
CHOOSING THE RIGHT B2B E-COMMERCE PLATFORM whitepaper Nov 10, 2020 According to a Forrester study, 49 percent of B2B companies expect their e-commerce platform to both increase revenues and improve customer satisfaction. To meet your goals, it’s imperative that you develop a request for proposal (RFP) that speaks directly to your long-term B2B e-commerce strategy. ... Read More |
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LA DIFFUSION DE CONTENU PERSONNALISÉ POUR LES NULS whitepaper Nov 02, 2020 Dans La diffusion de contenu personnalisé pour les nuls, édition spéciale Adobe, vous apprendrez à construire une base digitale pour déployer des expériences personnalisées à grande échelle. Cet ouvrage traite notamment des points suivants : Les raisons de l’importance de la personnalisation L’utili... Read More |
CONTENT-PERSONALISIERUNG FÜR DUMMIES whitepaper Nov 02, 2020 Glückwunsch! Sie halten Content-Personalisierung für Dummies in einer Adobe Special Edition in der Hand. In diesem Buch erfahren Sie, wie Sie das digitale Fundament schaffen, um personalisierte Erlebnisse in großem Maßstab ausspielen zu können. Die Themen: Darum ist Personalisierung entscheidend Ein... Read More |
DELIVERING PERSONALISED CONTENT FOR DUMMIES whitepaper Nov 02, 2020 Welcome to Delivering Personalised Content For Dummies, Adobe Special Edition. This book shows you how to build a digital foundation to deliver personalised experiences at scale. This book covers several topics, including the following: Understanding why personalisation matters Using a single platfo... Read More |
LES BONNES PRATIQUES DE LA GESTION DE CONTENU : ÉDITION IT whitepaper Oct 14, 2020 En tant que professionnel de l’IT, vous avez pour mission d’aider les équipes à diffuser des expériences client d’exception. En fait, selon une étude d’Adobe, l’optimisation des expériences grâce au déploiement de nouvelles technologies est l’aspect le plus important du travail d’un professionnel de... Read More |
BEST PRACTICES FÜR CONTENT-MANAGEMENT: IT-EDITION whitepaper Oct 14, 2020 Als IT-Experte sollen Sie Ihre Teams bei der Bereitstellung herausragender Kundenerlebnisse unterstützen. Laut einer Untersuchung von Adobe ist die Bereitstellung besserer Erlebnisse mithilfe neuer Technologie-Implementierungen die wichtigste Aufgabe von IT-Verantwortlichen. Die Verwaltung des Conte... Read More |
BEST PRACTICES IN CONTENT MANAGEMENT: IT EDITION whitepaper Oct 14, 2020 As an IT professional, you’re charged with enabling teams to deliver great customer experiences. In fact, Adobe research found that providing better experiences through new technology deployment is the most important aspect of an IT pro’s job. Managing the content needed to create these impactful di... Read More |
KUNDENBEZIEHUNGEN MIT E-MAIL-MARKETING VEREDELN. whitepaper May 21, 2020 Vom E-Mail-Marketing zur Marketing-Automatisierung Mit Marketing-Automatisierung (oft auch Marketing-Automation genannt) können Unternehmen Kampagnen auf allen Kanälen wie E-Mail, (mobile) Web, Social Media und digitaler Werbung erstellen, automatisieren und bewerten. Mit Marketing-Automatisierung b... Read More |
OUR PROMISE: CONTENT TO COUNT ON DURING UNCERTAIN TIMES blog article Apr 21, 2020 There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-... Read More |
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YOUTUBE, AUDITOR SPAR OVER TRANSPARENCY OF ADS blog article Apr 19, 2020 Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refu... Read More |
SPACEMAN: AN ASTRONAUT'S GUIDE TO QUARANTINE AND SOCIAL DISTANCING blog article Apr 16, 2020 As a veteran of two NASA space flights, no one knows more about social distancing than Mike Massimino (pictured at top). It's something he experienced first-hand and well before it became a societal requirement. Massimino, the first person to tweet from space and author of SPACEMAN: An Astronaut... Read More |
MARKETERS NEED TO INVEST IN DETAILED GEO TARGETING NOW blog article Apr 16, 2020 Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS c... Read More |
BORED? TAMPA BAY COMPANY’S APP SPICES UP SPORTS RERUNS blog article Apr 15, 2020 With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that c... Read More |
HOW ADVERTISERS CAN BE MORE INNOVATIVE DURING TRYING TIMES blog article Apr 15, 2020 The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all ... Read More |
COLLING MEDIA LANDS FIVE NEW ADVERTISING CLIENTS IN MARCH AND APRIL blog article Apr 15, 2020 Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. ScriptSave WellRx an innovative prescription medication discount program that closes the gaps in prescription ben... Read More |
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CHANNEL 4 SLASHES CONTENT BUDGET OWING TO ADVERTISEMENT REVENUE DROP blog article Apr 09, 2020 Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a sl... Read More |
BRANDS NEED TO STOP TALKING AND START DOING blog article Apr 09, 2020 It’s fair to say that 'less talk, more do' is sound advice at the best of times, but it is particularly prescient for brands at the current time with the Covid-19 at it's peak. People aren’t interested in good wishes, they need actions and tangible help. Brands would be well ... Read More |
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DIGITAL ADVERTISING RATES ARE DOWN BY 30%, IAC SAYS blog article Apr 07, 2020 It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, o... Read More |
ADDING VALUE THROUGH MOBILE APP ADVERTISING IN THE WAKE OF COVID-19 blog article Apr 06, 2020 As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. On the mobile app front, we’re seeing a... Read More |
DIGITAL BILLBOARD BRAND MARKETING BUDGET & STRATEGY blog article Apr 06, 2020 Starting first with the budget: What do you want to invest on a daily basis in your brand? My recommendation here in a local area is going to be $20 per day per brand channel. So what that means is, if you want to be on a digital billboard on a highway, that’s $20. If you want to be on Faceboo... Read More |
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GOOGLE TO ALLOW SOME CORONAVIRUS ADS AFTER BROAD BAN blog article Apr 02, 2020 Google will lift a broad ban on coronavirus advertisements, phasing in some advertisers with a priority on those working directly on the pandemic. The company started blocking coronavirus-related ads in January, placing them under its "sensitive events policy," which blocks ads that exploi... Read More |
ON ADVERTISING ACQUIRES EVANS COMMUNICATIONS blog article Apr 02, 2020 ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advert... Read More |
HOW TO ADJUST YOUR PPC STRATEGY DURING THE COVID-19 PANDEMIC blog article Apr 02, 2020 The COVID-19 outbreak continues to impact the world like never before. Businesses have been hit hard, institutions have been shut down, and people are being made to stay indoors in an effort to slow down the spread of novel Coronavirus.Nearly all businesses have been dealing with a lot of difficulti... Read More |
GOOGLE ADS ENDS MONTHLY CAMPAIGN BUDGET TEST blog article Apr 01, 2020 Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be av... Read More |
GOING BEYOND GOOGLE TO GAIN NEW CUSTOMERS WITH SEARCH ADVERTISING blog article Apr 01, 2020 Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player in search engine marketing, but companies are now looking to diversify their search ad spend to lessen their dependence on the tech giant and achieve more cost-effective conversions. Googl... Read More |
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WHY BRAND COUNTS blog article Mar 31, 2020 While many marketers intuitively recognize the benefits of investing in brand, it can be challenging to draw a direct line between the power of brand and its impact on business. Recent years have seen a number of different studies attempt to quantify brand’s financial contribution to a busines... Read More |
HOW INNOVATION AND ADS CAN SAVE YOUR BUSINESS DURING COVID-19 blog article Mar 31, 2020 With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down product... Read More |
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MICROSOFT ADVERTISING EXPANDS UI REDESIGN TO MORE PAGES blog article Mar 30, 2020 Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, chang... Read More |
BESPOKE BRANDS ARE RUSHING TO BUILD AND PROMOTE VIRTUAL FITTING TOOLS blog article Mar 30, 2020 With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton L... Read More |
GOOGLE LAUNCHES OVER $800M PLAN TO RESPOND TO COVID-19 CRISIS blog article Mar 29, 2020 According to a post by Sundar Pichai, CEO, Google is announcing a new over $800m plan to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic. $250m in ad grants to help the World Health Organization (WHO... Read More |
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GOOGLE PLAY MOVIES MAY OFFER HUNDREDS OF FREE MOVIES WITH ADS blog article Mar 26, 2020 Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. N... Read More |
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$1.25 BILLION IN ADS AT RISK FOLLOWING OLYMPICS DELAY blog article Mar 25, 2020 Two days ago, the 2020 Tokyo Olympics were postponed. The decision surprised no one given the coronavirus, even if the numbers in cases in Japan have slowed down recently. With all the travel and tourism involved, it would’ve led to another serious outbreak of the virus. As a result, the Olymp... Read More |
THE TECHNOLOGY TIGHTROPE SETUP BY BRAND EXPERIENCE blog article Mar 23, 2020 No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven... Read More |
DO YOU MAKE THESE DIGITAL ADVERTISING MISTAKES? blog article Mar 23, 2020 Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the yea... Read More |
DTC BRANDS ARE TIGHTENING UP HOW MUCH THEY SPEND ON DIGITAL ADVERTISING blog article Mar 23, 2020 For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct... Read More |
5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY blog article Mar 22, 2020 Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to crea... Read More |
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SIMPLI.FI LAUNCHES ONLINE ATTRIBUTION FOR OTT/CTV ADVERTISING blog article Mar 18, 2020 Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly att... Read More |
HOW TO USE FORCED BOLD TEXT IN GOOGLE SEARCH ADS blog article Mar 18, 2020 This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. As you can see, it is pretty... Read More |
OFFICIAL VIRTUAL UPFRONT/NEWFRONT SEASON ANNOUNCED: MAY 4 TO 14. video Mar 17, 2020 While travel has been canceled along with all in-person #Upfront and #NewFront presentations and meetings, #MediaVillage and TV/Video Download has announced the official home of the #VirtualUpfront and NewFront Season from Monday May 4 to Thursday May 14 at VirtualUpfront.com. Read More |
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ADVERTISING SALES video Mar 17, 2020 Developing and effective Advertising Sales Team. Here are 10 steps I took to create a manage a sales team that is now humming along: Don't be afraid to ask for help. Hunker down and do the research. Have a good hiring process. Don't just fire fast. Use 'must-have' tools to help your ... Read More |
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ADVERTISING INDUSTRY LEADS ON WORK FROM HOME PUSH blog article Mar 16, 2020 Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 ver... Read More |
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CORONAVIRUS COULD COST U.S. ADVERTISING INDUSTRY BILLIONS blog article Mar 12, 2020 The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see near... Read More |
AD-JUSTER DATA HELPS DIGITAL PUBLISHERS ACCESS HIGHER AD REVENUES blog article Mar 11, 2020 Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be abl... Read More |
PPC ON A BUDGET: DIGITAL ADVERTISING FOR CHARITIES blog article Mar 11, 2020 Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touche... Read More |
WHAT EXPERTS DON’T WANT YOU TO KNOW ABOUT FACEBOOK ADS TARGETING blog article Mar 10, 2020 Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge fu... Read More |
STUDIO BASE BIN TV ADVERTISING MIXING video Mar 08, 2020 Samples of TV Advertising Mixing, Voice Recordings, Music Production and Sound Design Mixing. All mixes were done at our facility, Studio Base Bin in Montreal, Quebec, Canada. All Voice recordings, Sound Design and some music done by Albert Chambers at Studio Base Bin. Read More |
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WHY NETFLIX NEEDS TO BRAND ITS NETFLIX ORIGINALS DIFFERENTLY blog article Mar 08, 2020 As the Netflix Original library becomes an increasingly big part of the Netflix overall lineup, we believe that it’s time Netflix started branding its Netflix Originals. Below, we’ll hopefully make the case as to why it should happen and possibly how to do it. We’re writing this in... Read More |
NINTENDO DOMINATES GAMING INDUSTRY TV ADVERTISING IN FEBRUARY blog article Mar 08, 2020 After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform,... Read More |
HOW TO MEASURE THE EFFECTIVENESS OF BRANDING video Mar 06, 2020 In this episode, Marty Neumeier answers how the effectiveness of branding can be measured. He reveals the 5 different levels of branding from his book "The Brand Flip". These tell us the different stages in which someone reacts to branding. Neumeier states "You don't buy brands, y... Read More |
APPLE WILL NOW ALLOW ADS IN APP NOTIFICATIONS ON IPHONES AND IPADS blog article Mar 06, 2020 Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can... Read More |
YOUTUBE WILL NOT SHOW ADVERTISING ON VIDEOS ABOUT CORONAVIRUS blog article Mar 05, 2020 Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income fro... Read More |
PAIN DEVICE MAKER NEUROMETRIX SETTLES FTC FALSE ADVERTISING CASE blog article Mar 05, 2020 Pain treatment device manufacturer NeuroMetrix and its founder will pay $4 million and turn over money earned through a collaboration with GlaxoSmithKline to resolve allegations it made false claims about its flagship product. The settlement with the U.S. Federal Trade Commission was disclosed in a ... Read More |
PERSONAL BRANDING PER PERSONAL TRAINER video Mar 04, 2020 Carmine Preziosi presents his latest book Personal Branding for Personal Trainer which teaches, in a very practical way, to build and implement an effective strategy to enhance the brand of oneself by making the best use of digital marketing tools. Read More |
WHAT IS PERSUASIVE ADVERTISING? video Mar 04, 2020 That's what you will know through this vlog (No. 9) in the #AdvertisingTalks series from #MansTalks, introducing by Mr. Mohamed Mansour, Marketing and Advertising expert. Read More |
APPLE NOW ALLOWS PUSH NOTIFICATION ADVERTISING blog article Mar 04, 2020 The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guide... Read More |
HOW CORONAVIRUS IS AFFECTING ADVERTISING AND MARKETING INDUSTRY blog article Mar 04, 2020 The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising a... Read More |
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ADVERTISING INFOGRAPHICS: HOW TO BECOME A SUPER COPYWRITER infographic Mar 04, 2020 An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to create unique content, especially when created by... Read More |
HOW BLOCKCHAIN HAS REVOLUTIONIZED THE ADVERTISING INDUSTRY blog article Mar 03, 2020 The advertising industry is a global industry that consists of Public Relation and marketing companies, as well as media services and advertising agencies. It is a global multi-dollar industry that brings manufacturers closer to their consumers. This industry is mainly characterized by a huge number... Read More |
CAN PUBLISHERS ALLIANCES BE THE FUTURE FOR DIGITAL ADVERTISING? blog article Mar 03, 2020 InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for a... Read More |
HOW AI CAN BOOST YOUR DIGITAL ADS PERFORMANCE video Mar 02, 2020 What is AI capable of when it comes to advertising today? And where can it add value for marketers? Dmytro Bilash, the lead product developer for the MakeMeReach AI recommendations tool, has some insights on how AI can boost your ad performance. Read More |
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HOW ONLINE TRACKING AND BLOATED AD TECH IMPACT THE CUSTOMER EXPERIENCE blog article Mar 02, 2020 The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands... Read More |
HOW BRANDS CAN LEVERAGE IN-PERSON NETWORKING AS A STRATEGIC ADVANTAGE blog article Mar 01, 2020 As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Bec... Read More |
PRO-VAPING AD CAMPAIGN RAISING CONCERNS video Feb 28, 2020 Controversial ads, paid for by a tobacco company, highlighting the "misinformation" about the dangers of vaping are raising major concerns from health experts who call them dangerous. Erica Natividad has more Read More |
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GREEN AT ADVERTISING video Feb 27, 2020 University of Nebraska-Lincoln Chancellor Ronnie Green joins the team at Jacht, a student-run advertising agency. Read More |
DISCOVER THE TOP PERKS OF LED ADVERTISING blog article Feb 27, 2020 Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, bran... Read More |
BENEFITS OF USING ADVERTISEMENT BANNERS blog article Feb 27, 2020 One of the best and popular forms of advertising is banner marketing. If you have not tried it yet, then it is time for a change. Display ads on the bottom, people do not mostly like it on the top, and sides of the web pages. It decreases their effectiveness; so many people are unwilling to add them... Read More |
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HOW TO USE INNOVATIVE TECHNOLOGY IN ADVERTISING AND MARKETING blog article Feb 26, 2020 Everyday new technology trends emerge that challenge businesses to keep up their advertising tactics. If they fall behind, they risk losing thousands of customers to competitors. Brand growth is dependent on innovative marketing tactics. With social media and e-mail, it is easy to do the bare minimu... Read More |
TAXING INTERNET ADS COULD RAISE LOTS OF MONEY, BUT DOUBTS PERSIST blog article Feb 25, 2020 Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the com... Read More |
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GOOGLE PURGES 600 ANDROID APPS FOR “DISRUPTIVE” POP-UP ADS blog article Feb 24, 2020 You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users t... Read More |
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WHAT DO THE ROARING 20S HAVE IN STORE FOR MOBILE ADVERTISING? blog article Feb 24, 2020 The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of... Read More |
IS CUSTOMER EXPERIENCE ENHANCED BY BRANDING E-COMMERCE SHIPPING BOXES? blog article Feb 21, 2020 While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that a... Read More |
THE CYBERTRUCK SHOWS HOW TESLA COULD DOMINATE THE AUTO INDUSTRY blog article Feb 19, 2020 With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattere... Read More |
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UNLOCK SYNERGIES BETWEEN SEO AND ADVERTISING ON AMAZON blog article Feb 19, 2020 As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SE... Read More |
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EXPRIMEZ TOUT VOTRE ENGAGEMENT AVEC DES CRÉATIONS QUI VOUS RESSEMBLENT whitepaper Feb 19, 2020 L’engagement social est une tendance mondiale qui concerne toutes les classes d’âge et de revenus. Selon une étude réalisée par Edelman en 2018, 64 % des consommateurs prennent désormais des décisions d’achat en fonction de l’orientation politique ou sociale d’une entreprise. Pour communiquer avec e... Read More |
MAKE YOUR VISUAL VOICE HEARD whitepaper Feb 19, 2020 People around the world—in every age group and at every income level—are becoming more socially conscious. According to a 2018 Edelman study, 64 percent of consumers now make buying decisions based on a company’s social or political stance. To connect with them, your brand can use purpose-driven cre... Read More |
MAKE YOUR VISUAL VOICE HEARD whitepaper Feb 19, 2020 Auf der ganzen Welt zeigen Menschen immer mehr Sozialbewusstsein, unabhängig von Altersgruppe oder Gesellschaftsschicht. Eine Studie von Edelman aus dem Jahr 2018 belegt, dass 64 % aller Konsumenten bei einer Kaufentscheidung auch die soziale oder politische Einstellung des Anbieters berücksichtigen... Read More |
TENDANCES CRÉATIVES 2020 whitepaper Feb 19, 2020 Place à toutes les classes d’âge Bien vieillir n’est pas seulement possible, c’est devenu la norme. Une grande partie de la population mondiale actuelle a plus de 50 ans, est active et férue de technologie. Les personnes de plus de 50 ans détenant aujourd’hui 83 % de la richesse des ménages aux État... Read More |
2020 CREATIVE TRENDS whitepaper Feb 19, 2020 All Ages Welcome Aging gracefully is not only possible— it’s the new normal. Today, the majority of the world’s population is over 50, active, and tech-savvy. With 83% of household wealth in the U.S. held by people over 50, this group is starting new businesses at a steadily rising rate. Finally, Bo... Read More |
CREATIVE TRENDS 2020 whitepaper Feb 19, 2020 All Ages Welcome. Mit Stil alt werden ist nicht nur möglich–es ist das neue Normal. Die Mehrheit der Weltbevölkerung ist über 50, aktiv und an Technik interessiert. In den USA besitzen die über 50-Jährigen 83% des Vermögens privater Haushalte und gründen immer mehr eigene Firmen. Die Baby-Boomer ste... Read More |
HOW TO MANAGE YOUR PORTFOLIO OF CORPORATE EVENTS COHESIVELY whitepaper Feb 19, 2020 Managing an event is already challenging enough, but managing many different events and event types takes the challenge to a whole new level. Not only are the efforts required multiplied, but new challenges surface as you grow your event portfolio. Whether you are managing online and in-person event... Read More |
HARD-WON ADVICE FROM FITBIT whitepaper Feb 19, 2020 Today's legal teams find themselves tasked with more responsibilities than ever before. But new legal technologies have the potential to help Legal scale its impact and shift from a cost center to a business value driver. The legal teams at Fitbit and Ironclad accomplished just this type of digital ... Read More |
THE BEST TIMES TO POST ON SOCIAL MEDIA ACCORDING TO RESEARCH infographic Feb 18, 2020 Are you looking for ways to generate more engagement on social media? Want to ensure you’re posting at the best times for your audience? While the exact right times to post will vary based on each unique audience group, the team from CoSchedule have put together a guide, based on a range of st... Read More |
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ADVANCED AD TACTICS, MILLENNIALS, ALTERNATIVE FUEL VEHICLES blog article Feb 17, 2020 Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car b... Read More |
RAKUTEN LAUNCHES RAKUTEN ADVERTISING AS A PREMIER DESTINATION blog article Feb 13, 2020 For the first time, brands, advertisers and agencies can now harness Rakuten’s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising martech news. “Advertisers know their customers, but discover... Read More |
3 ONLINE ADVERTISING TRENDS TO DOMINATE THE 2020S blog article Feb 13, 2020 Even though the digital advertising landscape has been evolving exceptionally fast over the past decade, the pace is only getting faster in the next one. The global ad spend is on its sharp ascend, and the mobile ad market is flourishing on the verge of 5G worldwide adoption. Sound logos, podcast ad... Read More |
WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING blog article Feb 12, 2020 We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic... Read More |
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MICROSOFT ADVERTISING IF FUNCTIONS FOR DYNAMIC AD COPY blog article Feb 12, 2020 Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort... Read More |
HOW TO REINVENT DIGITAL ADVERTISING AFTER THE DEATH OF THE COOKIE blog article Feb 12, 2020 Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, ... Read More |
GOOGLE’S AND FACEBOOK’S GRIP ON DIGITAL ADVERTISING MARKETS blog article Feb 11, 2020 Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive a... Read More |
13 THINGS CONTENT MARKETERS SHOULD KNOW ABOUT EMAIL MARKETING infographic Feb 10, 2020 As a content marketer, your top challenge is figuring out how to get relevant content in front of the right people and email marketing is one of the top marketing channels for increasing content engagement. This infographic offers up the latest best practices for content marketing emails in one comp... Read More |
AMAZON BIG GAME AD TALLIES THE MOST VIEWS VIA YOUTUBE ADBLITZ blog article Feb 10, 2020 YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. A... Read More |
ALEX WEBB: MORE KIDS WITH SMARTPHONES SPELLS ADVERTISING BONANZA blog article Feb 10, 2020 The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy... Read More |
WHICH ONLINE ADVERTISING STRATEGY IS RIGHT FOR YOUR BUSINESS? blog article Feb 10, 2020 Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, yo... Read More |
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SHOULD AMAZON'S AD BUSINESS WORRY FACEBOOK AND GOOGLE? blog article Feb 09, 2020 Online advertising has been dominated by Facebook and Alphabet's Google for several years now, but there are hints that Amazon is beginning to get in on the revenue bounty. That should have the current duopoly worried, even if it might be a while still before Amazon's efforts become a real t... Read More |
INSTAGRAM STARTS TESTING TO SHOW ADVERTISING ON IGTV blog article Feb 08, 2020 Looking to keep the app up to date, Instagram has begun testing a long-awaited feature. The new feature, which can be a direct source of income for content producers on the platform, is known as a partner program that allows IGTV content producers to advertise on their videos. There is no clear info... Read More |
WHY YOU SHOULD ADVERTISE YOUR PRODUCTS ON AMAZON video Feb 07, 2020 Need help with advertising on Amazon? Learn more and get in touch here: https://bit.ly/2O44WDM Amazon is one of the most popular e-commerce websites in the world. This means it’s an extremely valuable place to list and advertise your products if you want to sell online. Read More |
WHY AI IS THE FUTURE OF ADVERTISING blog article Feb 06, 2020 The way you advertise is going to change dramatically thanks to artificial intelligence. You can already start to see the transformation happening right now. In fact, modern digital advertising as we know it today wouldn’t exist without AI.Behind most online ads are sophisticated delivery syst... Read More |
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CREATE INCREDIBLE BRANDING INITIATIVES WITHOUT HIRING DESIGN HELP blog article Feb 05, 2020 As the internet becomes more and more saturated with ads, it becomes ever more important for small businesses to gain every advantage they can. Chances are if you're still in the growth stages of your business, you may not have the capital to bring on a complete marketing and design team. Howeve... Read More |
GOOGLE WILL START BLOCKING ANNOYING VIDEO ADS blog article Feb 05, 2020 Google will start blocking annoying video ads to meet the new rules specified by the Coalition for Better Ads (CBA). The Internet giant is one of the founding CBA members. The CBA encouraged advertisers to implement ads that are acceptable for consumers and not ads that would inspire them to install... Read More |
NUTRIEN AG SOLUTIONS BUSINESS BRANDING UNDERWAY blog article Feb 05, 2020 HUNDREDS of legacy Landmark and Ruralco stores across Australia are now changing their signage and uniforms to reflect their new owner and brand, Nutrien Ag Solutions. The Nutrien Ag Solutions brand for the merged Ruralco-Landmark entity was first revealed last November by parent company Canadian fe... Read More |
REDUZINDO CUSTOS COM A DOCUSIGN - GUIA DE INSTRUCAO whitepaper Feb 05, 2020 Menos papel, Mais receita! Ajude a sua empresa a reduzir despesas desnecessárias com alguma dicas simples do eBook. Você descobrirá como a transformação digital da DocuSign pode ajudá-lo a ter sucesso, reduzindo custos com papel e aumentando a velocidade de assinatura. Como por exemplo a Yamaha, cuj... Read More |
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RATE CARD 2020 whitepaper Feb 04, 2020 W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media. Read More |
WHY YOUR TOP AMAZON ADS SPENDERS SHOULD BE YOUR TOP SELLERS blog article Feb 04, 2020 Whether you sell 10 products or 10,000, chances are that one or a few of your products vastly outperform the rest of your product line. When this is the case it is important that you spend the majority of your ad spend and time on the biggest drivers of revenue. While you need to allocate ad dollars... Read More |
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MIKE DISCUSSES HOW FACEBOOK ADVERTISING HAS CHANGED video Feb 04, 2020 YouTube channel should not be seen as financial advice. I am only sharing my biased opinion based off of speculation and my personal experience. You should always understand that with investing there is always risk. You should always do your own research before making any investment. Read More |
WHY RESPONSIBLE ADVERTISING IS EVERYONE'S BUSINESS blog article Feb 04, 2020 "If we want to be trusted, we must be more trustworthy. We need to be in the business of trust and not just creating noise," said Stephen Woodford, chief executive of the Advertising Association. Sometimes you have to look back to move forward. So it was as the Advertising Association&rsqu... Read More |
THE STAY CREATIVE SERIES: TIME - TRACKING whitepaper Feb 03, 2020 Well, this is typically the time when you make New Year's Resolutions, and maybe one of those is timekeeping compliance. But rather than starting with the thinking behind all this, we'll save that for last and instead dive right into some suggestions on how to get better participation. If yo... Read More |
GETTING THE NUMBERS RIGHT whitepaper Feb 03, 2020 How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to... Read More |
WHY TV ADVERTISING IS STILL THE DRIVING FORCE BEHIND AUTO SALES blog article Feb 03, 2020 A multi-platform approach is essential in successfully targeting auto buyers. But it's important to remember that, when it comes to reaching those potential buyers, TV advertising still tops the list. If your auto client is considering scaling back on their television media buy, then they're... Read More |
HOW WILL OTT IN SPORTS BROADCASTING IMPACT ADVERTISING? blog article Feb 03, 2020 The sports broadcasting industry has rapidly evolved in recent years, and the move of live broadcasting to the internet, utilizing over-the-top (OTT) infrastructures will provide new opportunities in advertising. The benefits to promotional sponsors are three fold; video-on-demand (VOD) will allow m... Read More |
THE ULTIMATE CHEAT SHEET FOR LINKEDIN AD TYPES infographic Feb 02, 2020 We have heard a lot of complaints about LinkedIn advertising being useless. As a matter of fact, unlike Facebook, LinkedIn is not for every business. However, there are a lot of B2B marketers out there looking for ways to advertise on LinkedIn to spread brand awareness and drive leads. It is an exce... Read More |
GOODBY, SILVERSTEIN & PARTNERS ON SUPER BOWL ADS video Feb 02, 2020 That’s quite a statement by Rich Silverstein, co-founder and co-chairman of Goodby Silverstein & Partners, but there is a kernel of truth. “I’m not really blaming them,” clarified Silverstein. “Because they did the greatest ad of all time, and they changed the Super... Read More |
ADVERTISING COMPANY HOLDS 18TH ANNUAL SUPER BOWL AD WATCH PARTY blog article Feb 02, 2020 An advertising company owner in Grand Haven is hosting a Super Bowl watch party Sunday, but instead of focusing on the score of the football game, he and his peers professionals and students will be "scoring" the iconic ads. Advertising and marketing professionals and Grand Valley State Un... Read More |
3 SIMPLE TIPS ON HOW TO UTILIZE FACEBOOK ADVERTISING blog article Feb 01, 2020 With almost 2.5 billion monthly active users, Facebook is a blessing for businesses who want to take a plunge in the world of digital marketing without spending much. I mean, where else can you find such a huge number of audiences lingering at a platform, ready to take your bait. But it is such a pi... Read More |
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JEFF GOODBY & RICH SILVERSTEIN TEACH ADVERTISING AND CREATIVITY video Jan 30, 2020 Jeff Goodby and Rich Silverstein, the founders of the legendary advertising agency Goodby Silverstein & Partners, deconstruct their best advertising campaigns in their new MasterClass on advertising and creativity. Learn creative storytelling and how to make work that connects with millions from... Read More |
NETFLIX LAYOFFS HAPPENING AS COMPANY CHANGES ADVERTISING PRIORITIES blog article Jan 30, 2020 Netflix is making some major changes to its marketing strategy and laying off some employees as a result. The streaming giant has been here since the beginning. They are a true trailblazer for what the streaming market is today. They revolutionized the way video rentals worked and killed off the com... Read More |
WHY GOING CHEAP ON YOUR BRANDING IS A BIG MISTAKE blog article Jan 29, 2020 In the current economic climate, lots of businesses are looking to tighten their belts and reduce their expenditure. However, while cost-cutting should be an ongoing concern for any business, it's important to appreciate those areas where cutting back on your spending can have a disproportionate... Read More |
2020: SET YOUR SUPPLY CHAIN FOR SUCCESS blog article Jan 29, 2020 Here’s the thing about time: we never have enough of it. This couldn’t ring any truer for U.S. retailers looking to bounce back from a challenging 2019 holiday season. With Thanksgiving landing on Nov. 28 — six days later than the holiday in 2018 retailers were left with far less t... Read More |
AMAZON ADVERTISING - QUEST NUTRITION CASE STUDY video Jan 29, 2020 Quest Nutrition, a brand focused on making the foods you crave work for you not against you, was looking to scale their brand story to relevant, hard to reach audiences. With the help of OTT Video ads, Quest Nutrition has been able to drive awareness, interest, and consideration for its brand—... Read More |
THE GUARDIAN IS NIXING FOSSIL FUEL ADS BUT ACTIVISTS WANT MORE blog article Jan 29, 2020 The Guardian announced Wednesday that the news outlet is banning fossil fuel company advertisements, even as the newspaper pushes back against activists who want it to nix automotive ads. “Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate ... Read More |
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THE ADVERTISING WORLD REFLECTS THE INFLUENCE OF KOBE BRYANT blog article Jan 28, 2020 While he will always be remembered as an NBA legend, Kobe Bryant also had an impact on the pitch, particularly in the Los Angeles community. The world of advertising is no exception. After the early death of Bryant and his daughter Gianna Maria-Onore Bryant (along with seven others) on the way to th... Read More |
DIGITAL OUT OF HOME: REALIZING THE POTENTIAL whitepaper Jan 27, 2020 This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong. Read More |
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3 REASONS NETFLIX ISN'T INTERESTED IN ADVERTISING blog article Jan 27, 2020 Last month, Needham analyst Laura Martin estimated Netflix could lose 4 million U.S. subscribers in 2020 if it doesn't introduce a lower-priced ad-supported version of its service to compete with all the new entrants in the streaming wars. For the most part, new companies in streaming are introd... Read More |
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HOW PREDICTIVE ADVERTISING IS CHANGING THE FUTURE OF DIGITAL MARKETING blog article Jan 27, 2020 Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and optimize ad copy and media spends. Tools like Google’s Lookalike Audience and Facebook Similar Audiences use predictive advertising to study au... Read More |
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SOCIAL MEDIA ADVERTISING BY RETAILERS TO HIT NEARLY $65 BILLION blog article Jan 23, 2020 Social media advertising is increasingly a primary focus for retail brands and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted ... Read More |
WHY NETFLIX REMAINS ADAMANTLY AGAINST ADS blog article Jan 23, 2020 The idea of Netflix someday adding advertising to its service remains a perennial topic among investors and analysts. Needham analyst Laura Martin recently renewed her call that Netflix should use ads as a way to subsidize lower price points in the face of intensifying competition, while a separate ... Read More |
HOW AMAZON IS SELLING ADS ON FIRE TV blog article Jan 23, 2020 Amazon is throwing a whole kitchen sink of streaming inventory at advertisers, based on a recent pitch deck that the company has shared with ad buyers. The sales pitch by Amazon largely centers on the ads it can sell across apps on its Fire TV platform. But that isn’t the only streaming invent... Read More |
USING DATA ETHICALLY IN YOUR DIGITAL ADVERTISING video Jan 22, 2020 Everyone's got data on the brain lately. While consumers worry about privacy, many still prefer personalized ad experiences. Thus, for marketers, it becomes a delicate dance how do you reach your audience effectively using widely available data without going too far and losing trust? Read More |
UBER DRIVERS URGE NYC TO END ADVERTISING BAN ON FOR-HIRE VEHICLES blog article Jan 22, 2020 Uber and Lyft drivers on Wednesday urged New York City lawmakers to reverse a ban on rooftop ads for for-hire vehicles. According to WCBS 880’s Rich Lamb reports, a pair of City Council measures would undo the 20-year-old Taxi and Limousine Commission ban against advertising inside or outside ... Read More |
HOW YOUTUBE SHIELDS ADVERTISERS (NOT VIEWERS) FROM HARMFUL VIDEOS blog article Jan 22, 2020 The difference between the protections YouTube offers its advertisers and those it provides consumers is stark. A read of advertiser-friendly content guidelines for videos uploaded to the platform, last updated in June 2019, shows the company has rigorous standards to protect advertisers from harmfu... Read More |
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HOW THE BBC IS SETTING THE BAR FOR CREATIVE OUTDOOR ADVERTISING blog article Jan 21, 2020 Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff. Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Here’s a look at why its most recent c... Read More |
HOW ADVERTISING TECHNOLOGY WILL CEMENT STREAMING'S DOMINANCE OVER CABLE blog article Jan 21, 2020 It was already on the fringe of the streaming video movement. But, with Comcast's plan to make an ad-supported version of its Peacock streaming service available for free, ad-supported video on demand (AVOD) has just moved into the mainstream. There is one stumbling block that could slow down th... Read More |
HOW ADS CAN KEEP THE STREAMS FLOWING blog article Jan 20, 2020 As many have noted, the Super Bowl is more than just football, it’s the biggest advertising event of the year. In 2020, fans watching everywhere will be bombarded with advertisements for Disney+, Hulu and Apple TV during the commercial breaks. This shows the unmistakable march of streaming ser... Read More |
WHY YOUR BUSINESS SHOULD BE ADVERTISING ON FACEBOOK video Jan 20, 2020 If you have a business, chances are you have a Facebook page. If you just started a new business and don’t have a Facebook page yet, you’ll want to create one. Social media is a great way to engage with your customers and keep them up to date on the happenings at your company. However, i... Read More |
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FACEBOOK RETHINKS PLAN TO INSERT ADS INTO WHATSAPP blog article Jan 20, 2020 Facebook has reportedly abandoned its plan to introduce ads to messaging service WhatsApp this year. The social media giant, whose revenue is completely dependent on advertising, has disbanded the team in charge of integrating ads into WhatsApp, according to Facebook is now reportedly rethinking its... Read More |
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4 WAYS THE DEATH OF THE COOKIE IN CHROME COULD AFFECT MARKETERS blog article Jan 17, 2020 Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement ... Read More |
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NBC’S PEACOCK ENLISTS ADVERTISERS AND CABLE COMPANIES IN MARKETING PUSH blog article Jan 16, 2020 Comcast Corp.’s NBCUniversal is planning an expansive marketing rollout for its coming streaming service, Peacock, including ads on and off its TV networks and websites, cross-promotions with launch sponsors and pay-TV companies that distribute its channels, and a major presence during its cov... Read More |
WHY IS THE APPLE TV CONSTANTLY ADVERTISING AT US? blog article Jan 16, 2020 The Apple TV app on the Apple TV is currently the bane of my existence. In theory, it should be a tidy way to manage everything you watch, bringing together content from Apple, Disney+, HBO, Hulu, and other streaming services (but still not Netflix, for some reason), plus live news and even sports. ... Read More |
NRF 2020: RETAIL ENTERS THE SECOND WAVE OF DIGITAL DISRUPTION blog article Jan 15, 2020 Retailers can’t wait any longer: Those that haven’t begun to deliver digital transformation within their brands must start now, or face punishing consequences soon. This was the sentiment maintained by David Dobson, director of retail, hospitality and consumer goods for Intel, who said t... Read More |
GOOGLE’S MOVE TO DROP COOKIES PUSHES ADVERTISING INTO NEW ERA blog article Jan 15, 2020 Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies ove... Read More |
ACHIEVING A POINT-OF-CARE ADVERTISING BALANCING ACT blog article Jan 15, 2020 Point-of-care (POC) advertising is rapidly growing as an effective, innovative, and vital segment of healthcare marketing. It provides pharma companies with a valuable platform for their brands and offers their agencies a dynamic promotional tool to maximize the marketing mix when attempting to reac... Read More |
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AMAZON'S EXPANDING ITS VIDEO-ADVERTISING BUSINESS blog article Jan 14, 2020 Amazon has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon's eyeing the audience outside of its 40 million Fire TV users. The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streami... Read More |
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W2O ACQUIRES HEALTHCARE ADVERTISING BOUTIQUE 21GRAMS blog article Jan 13, 2020 W2O Group is adding an advertising agency to its portfolio with its acquisition of 21Grams a New York-based agency focused on healthcare. The deal is W2O’s fourth acquisition in the past six months and its first pure-play advertising and creative buy. 21Grams is a 150-person shop with more tha... Read More |
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BA ADVERTISING AND MARKETING: STUDENT PLACEMENT video Jan 10, 2020 BA Advertising and Marketing student Corey tells us about his placement and how the University helps its students with employability. Find out more about the course here: https://www.coventry.ac.uk/course-structure/ug/2020-21/fbl/advertising-and-marketing-ba-hons/ Read More |
DIGITAL ADVERTISING DOUBLE SIDED HANGING DISPLAYS video Jan 09, 2020 Turn window shoppers into customers thanks to this innovative double sided hanging digital advertising screen. Easy to install & easy to upload dynamic content, these super sleek super slim 23mm digital screens will help you add sales, build brand and beat the competition. Read More |
PRADA MENSWEAR SPRING/SUMMER 2020 ADVERTISING CAMPAIGN video Jan 09, 2020 In a time during which offering a simplified definition of oneself seems a universal ambition, Prada enjoys demonstrating the opposite. That is, indeed, more Prada. Acronyms become a playful metaphor for a confident embracing of the indefinability of the idea of Prada itself. They are juxtaposed wit... Read More |
IBM ADVERTISING ACCELERATOR TAPS AI TO PREDICT, RATHER THAN REACT blog article Jan 09, 2020 Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling ... Read More |
WILL CCPA BE A BOON FOR TV ADVERTISING? blog article Jan 09, 2020 In Part 1 of my CCPA musings, I covered a bit of Data Driven Linear TV (DDL) advertising history, its early reliance on third-party data, the past problems with third-party data quality, and the likely drying up of third-party data. These factors are driving a possible shift to increased reliance on... Read More |
HOW TO CHALLENGE GOOGLE ADS TRADEMARK DISPUTES blog article Jan 08, 2020 A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that violate a trademark. As normal and expected, Google is restricting ad impressions for these extensions. Not that I harbor any mistrust towards Google, but I&... Read More |
HOW TO CHOOSE THE RIGHT ADVERTISING AND MARKETING CHANNELS blog article Jan 08, 2020 Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert&... Read More |
HOW TO TRACK OFFLINE CONVERSIONS IN MICROSOFT ADVERTISING blog article Jan 07, 2020 Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, as a digital marketer, you don’t solely wo... Read More |
HOW HERSHEY'S USES GEO TARGETING ADVERTISING video Jan 06, 2020 By using geo targeting in advertising, Hershey's is able to boost in-store sales. In this Mobile Monday video, Vinny Rinaldi, Head of Addressable Media and Technology at The Hershey's Company, explains Hershey's approach to geo targeting for marketing to Anne Frisbie, SVP and GM of North... Read More |
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BENEFITS OF SPENDING ON ONLINE ADVERTISING blog article Jan 06, 2020 Online advertising has made advertising more targeted and more prone to success. You get to deliver relevant, time-bound, and personalized messages and ad to your target customers. You get better results at a fraction of the cost from that of traditional advertising. Traditional advertising caters m... Read More |
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ISRAEL'S TREMOR INTERNATIONAL BUYS VIDEO ADVERTISING UNIT FROM NEWS CORP blog article Jan 06, 2020 Marketing firm Tremor International Ltd said on Monday it agreed to buy video advertising firm Unruly from Rupert Murdoch’s News Corp.The London-listed firm said it would issue about 6.91% of its issued voting share capital to News Corp, the owner of the Wall Street Journal and The Times, to a... Read More |
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US AND FRANCE IN SHOWDOWN OVER DIGITAL TAX blog article Jan 06, 2020 American importers of French cheese, bubbly and porcelain are raising their voices in Washington, hoping against hope they can outweigh Silicon Valley giants in a battle over tariffs on luxury items from France. President Donald Trump last month threatened to punish Paris for a new tax on tech giant... Read More |
MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING whitepaper Jan 05, 2020 As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. Read More |
P&G, LIDL, OUTDOOR ADS: EVERYTHING THAT MATTERS THIS MORNING blog article Jan 05, 2020 Lidl is removing cartoon characters from its own-brand cereals in a move it says will help parents resist pester power and tackle childhood obesity. Lidl says it will remove cartoon characters from eight of its cereal brands by the spring (see pictures above). It will not be changing the brand names... Read More |
THE DIGITAL MARKETING AND SALES BREAKDOWN blog article Jan 03, 2020 The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively impact profit in the first quarter of next year. The solution? “We need more leads!” It’s a common phrase often heard among teams l... Read More |
MEAT LOAF LEGACY - MEAT GOES VEGAN ADVERTISEMENT video Jan 02, 2020 The ad sees the Frankie & Benny's PR team pitching the artist with a hair-brained scheme to change his name to 'Veg Loaf' - all to underline its new vegan menus. But don't call him Vegan Loaf. I don't care for advertising messages, but I think the clip is funny. Read More |
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THE EVOLUTION OF DIGITAL ADVERTISING INFOGRAPHIC infographic Jan 01, 2020 From static display ads to engaging interactive formats with dynamic messaging and video, digital advertising has evolved at a rapid pace over the past 25 years. Here’s a look back at the key milestones that shaped the industry. Read More |
ADROLL THE CONVERGENCE OF ADTECH AND MARTECH whitepaper Jan 01, 2020 When AT&T bought the first banner ad on Hotwired.com in October 1994, no one could have realised that they were witnessing the birth of an industry. This year, that industry will support sales of digital advertising worth over USD$223 billion. The advertising technology industry is a huge, compl... Read More |
HOW TO DISABLE ANNOYING ADS AND NEWS FEEDS IN MI BROWSER blog article Jan 01, 2020 If you own a Xiaomi phone then, you might be familiar with the Mi Browser. Like every other OEM, Mi Browser is a custom browser meant for Xiaomi devices. Though it is a pretty slick internet browser however, the presence of unwanted ads and news feed makes this app an avoidable app. Moreover, MIUI w... Read More |
THESE DISNEY WORLD ADS WILL NOT SHOW YOU ANYTHING ABOUT THE PARKS blog article Jan 01, 2020 Sometimes the best way to advertise your product is to not show it at all. In its latest campaign for Disney World, in-house agency Yellow Shoes chose to move away from the traditional Cinderella Castle photos and highlight the ride home after a great day at the parks. In these emotionally charged p... Read More |
ATTITUDES TO PROGRAMMATIC ADVERTISING 2019 whitepaper Dec 31, 2019 The 2019 IAB Europe Attitudes to Programmatic study highlights the following: There is a continued push for a quality and safe advertising environment Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low Talent and skills remain a barrier to investment. Read More |
YOUR CUSTOMERS ARE ON SOCIAL MEDIA whitepaper Dec 30, 2019 Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is pro... Read More |
25 FASCINATING YEARS OF DIGITAL ADVERTISING infographic Dec 30, 2019 Digital advertising has come to redefine the marketing landscape, an evolution which has been taking shape since the early 1990s.A key factor that's led advertising to turn digital is ceaseless technological innovation, a phenomenon that's unlikely to slow down. From banner ads to artificial... Read More |
THE COMPLETE GUIDE TO FACEBOOK ADVERTISING whitepaper Dec 29, 2019 Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running ... Read More |
BRANDS AND BRANDING whitepaper Dec 29, 2019 Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image... Read More |
DISPLAY ADVERTISING: THE BILLBOARDS OF THE WEB whitepaper Dec 29, 2019 Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It ... Read More |
THIS IS YOUR BRAIN ON ADVERTISING infographic Dec 29, 2019 Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that ... Read More |
EBAY TESTS NEW APPROACHES TO PROMOTED LISTINGS ADS blog article Dec 29, 2019 eBay is rethinking its seller advertising program and will begin testing some new approaches to Promoted Listing ads, a company executive revealed last week. Jordan Sweetnam said he agreed with sellers who expressed concern that eBay allows sub-par sellers to get greater visibility than quality sell... Read More |
TIPS TO HELP INVEST IN PAID ADVERTISING IN 2020 FOR YOUR BUSINESS blog article Dec 29, 2019 There’s a lot to be said about how advertising has changed in the last few years. Ever since the online world came about, and more people started creating their own digital footprint, businesses look to the internet to advertise. But how do you do paid advertising online in order for you to ge... Read More |
90% OF RETAILERS PLAN TO IMPLEMENT BOPIS BY 2021 infographic Dec 26, 2019 Retailers are accelerating the move to “phygital” the digitization of the in-store experience. By 2021, 90% of retailers will offer Buy Online/Pick Up In-Store (BOPIS), and 75% will be able to identify specific customers in the store and have the ability to customize their visits. By 202... Read More |
KROGER SAYS FACEBOOK POSTS PROMOTING CHRISTMAS FOOD GIVEAWAY ARE A HOAX blog article Dec 26, 2019 Supermarket chain Kroger has warned that Facebook posts promoting a free food giveaway by the company are fake and did not originate from its verified social media account. The Cincinnati-based chain said it was aware of the fraudulent Facebook posts being made by an account labeled kroger.com, whic... Read More |
FIRST ADS FOR 2020 CENSUS LAUNCH IN REMOTE ALASKAN VILLAGES blog article Dec 26, 2019 The first ads for the 2020 census launched this week in a remote part of Alaska with plans for an advertising campaign for the rest of the country slated for next month, the U.S. Census Bureau said Thursday. The advertising launched this week is aimed at residents of 220 small native Alaskan village... Read More |
WILL ONEPLUS PHONES EVER RUN ADS? HERE IS WHAT CEO PETE LAU SAID blog article Dec 25, 2019 Many of the Android manufacturers made a name for themselves by selling cheap smartphones with specs as good as that of mid-rangers and sometimes they even share a lot of similarities with flagship phones. Placing ads into the OS was one of the ways to make a profit for manufacturers that offer grea... Read More |
HOW TO TRACK FACEBOOK ADS IN GOOGLE ANALYTICS blog article Dec 25, 2019 Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data. This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads. However, th... Read More |
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ONEPLUS CEO REVEALS WHY OXYGENOS DOESN’T RUN ADS blog article Dec 23, 2019 OnePlus OxygenOS is considered among the best custom Android skin in the industry. And one of the many reasons it succeeds is that there are no irritating ads. OnePlus CEO Pete Lau has revealed that the company makes a decision based on user experience. On being asked in an interview why OxygenOS la... Read More |
FACEBOOK ADS AND HOW TO USE THEM FOR BEST RESULTS blog article Dec 23, 2019 Facebook is one of the most growing social media on the internet which is free. With over billions of users who log in daily, there come millions of opportunities. While keeping its users updated on the news and things happening all over the world and keeping in contact with your friends all day. Fa... Read More |
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3 WAYS COLLABORATION WILL SHAPE THE FUTURE OF ADVERTISING blog article Dec 20, 2019 In a new era of consumer choice, both advertisers and publishers are continuing to assess how they can ensure success in this complex, crowded, and highly competitive environment. At Xandr, we believe there are three key reasons why collaboration will be essential for all players across the digital ... Read More |
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HOW GENERATION GOOD IS MAKING ITS PRESENCE FELT IN ADVERTISING blog article Dec 19, 2019 The year is 2019. Greta Thunburg is surpassing the follower count of Cher, Kylie and she’s nearly neck and neck with Mariah. Plastic straws are a social faux pass and you have to have a stern internal debate before ordering a steak. The world and the people on it have changed in ways nobody co... Read More |
ADVERTISING INFOGRAPHICS infographic Dec 18, 2019 Words can be powerful, but pictures pack a punch. They convey a world of meaning with a quick glance and make complex content understandable and scannable. In fact, research has shown that 90% of the information transmitted to the brain is visual. Infographics provide these visual vehicles in the fo... Read More |
THE RISE OF DIGITAL AUDIO ADVERTISING whitepaper Dec 18, 2019 Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising ... Read More |
MICROSOFT ADVERTISING BASICS: FREE ONLINE PPC COURSE video Dec 18, 2019 The Microsoft Advertising Basics course will allow you to understand how this search engine platform works to develop an account strategy that follows industry best practices. Learn more about our Free PPC Online Course and sign up here: http://bit.ly/2KpyH06! Read More |
HOW TO CREATE FACEBOOK AUGMENTED REALITY ADS blog article Dec 18, 2019 After testing the feature last year, Facebook now allows you to integrate augmented reality into Facebook mobile News Feed ads. By doing so, you can encourage users to engage with your products in new and interactive ways, and the people you target can go from engaging with the product or experience... Read More |
AN INTRODUCTION TO GOOGLE SEARCH ADS LEAD FORMS blog article Dec 18, 2019 In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers. In their earliest iteration, lead forms were designed for customers reaching businesses on a desktop or l... Read More |
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WHICH RESTAURANT CHAINS ARE WINNING IN HOLIDAY ADVERTISING? blog article Dec 17, 2019 Ever the rebel, Chick-fil-A ignored the trend toward shorter TV commercials to run a 120-second spot in early December for its equally unusual holiday promo, The Time Shop. The unconventional execution earned the trend-setting chicken chain the top spot in the weekly rating of TV ad effectiveness by... Read More |
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CELTRA ADVERSCIENCE INFOGRAPHICS infographic Dec 16, 2019 Advertising In the display ad industry’s programmatic media buying frenzy, creative messaging has become somewhat of an afterthought, yet the right creative/audience data combination can considerably boost an ad’s performance. There’s a science behind creative messaging. Read More |
HULU INTRODUCES ITS VIEWER-FRIENDLY ‘BINGE-WATCH ADVERTISEMENTS’ blog article Dec 16, 2019 Hulu is starting a new kind of ad experience that enables brands to specifically target binge-watchers that is, viewers who are seeing various episodes of a favorite program over a long period. These “binge-watch ads” use machine learning methods to predict when a viewer has started to b... Read More |
WHAT TO DO WHEN FACEBOOK DISAPPROVES YOUR ADS video Dec 16, 2019 Getting ads disapproved is one of the most frustrating parts of being a Facebook marketer. In this video Cat Howell explains the four main flags Facebook places on an advertiser and how to figure out which one could be causing the issue. Read More |
HOW TO ADVERTISE YOUR APARTMENT FOR RENT WITH ALONHATRO? blog article Dec 16, 2019 Taking advantage of the internet, many people look for a house for rent online before arranging appointments. That is why advertising your property online is really important. If you want to attract quality tenants, follow these tips. The first thing you should do is to consider the local market in ... Read More |
HOW EXTREMIST CONTENT AND ONLINE ADS MEET blog article Dec 15, 2019 A growing number of advertisers have recently pulled their advertising business from Google‘s video service YouTube after their ads ran with offensive and extremist content. But how did those ads even wind up near such content? The answer: programmatic advertising. Programmatic advertising is ... Read More |
AMAZON'S REVENUE TO DOUBLE BY 2023 DRIVEN BY AWS, ADS, AND PRIME. blog article Dec 15, 2019 Free one-day shipping for Prime members should steady Amazon.com's revenue growth, with market-share gains and higher profit likely on third-party-seller growth and expanded advertising inventory. The move incurs near-term costs, yet continued gains in ad, cloud, and international margins may he... Read More |
AMAZON ADVERTISERS STILL FOCUS SPENDING ON SPONSORED PRODUCTS blog article Dec 15, 2019 For brands and retailers in certain categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from sear... Read More |
ABM AND THE MANUFACTURING MARKETER: BACK TO THE FUTURE blog article Dec 13, 2019 Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s... Read More |
PUTTING THE CONSUMERS AT THE HEART OF DIGITAL ADVERTISING video Dec 12, 2019 Angela Mills Wade, Chair of EDAA and Executive Director of the European Publishers Council (EPC) explains why it is so important for the digital advertising industry to always place the consumer at the heart of what is done, and how the EDAA programme delivers transparency, choice and control over t... Read More |
2020 & BEYOND: WHAT’S NEXT FOR VIDEO ADVERTISING? blog article Dec 12, 2019 Video advertising has continued to be a key driver of digital ad spend this year, with display video up 27% year on year in the first six months of 2019. The growth of mobile advertising and the advent of superfast streaming thanks to 5G means the possibilities for advertisers to reach consumers wit... Read More |
3 WAYS TO GET BACK TO THE HUMAN AT THE CENTER OF TV ADVERTISING blog article Dec 12, 2019 In today’s attention economy, when a viewer willingly chooses to watch a program, advertisers have to respect that choice. If they didn’t, it would have drastic consequences.“Attention is a resource; a person has only so much of it,” wrote Matthew B. Crawford in a 2015 New Yo... Read More |
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TOKYO OLYMPICS NOW AT MORE THAN $1 BILLION IN NATIONAL TV ADVERTISING blog article Dec 11, 2019 With eight months to go before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV advertising revenues a double-digit percentage gain versus the same time period prior to the 2016 Rio Summer Olympics. NBCUniversal totaled $1.2 billion in adver... Read More |
HOW IN-APP ADVERTISING IS COLLECTING YOUR DATA infographic Dec 10, 2019 More than 9 in 10 Americans feel they’ve lost control of their personal data to corporations who mine their data from social media, connected devices, and more. But how does this collected data potentially compromise your business? When you have a business phone, these apps are still collectin... Read More |
HOW TO BE THE BEST AT DRIVE-TO-STORE ADVERTISING blog article Dec 10, 2019 In this exclusive article penned for ExchangeWire, Elodie Lachuer (pictured below), VP global product marketing at S4M, discusses how brand marketers can effectively establish and manage campaigns for increasing store visits. With Christmas less than a month away, the scramble to buy the perfect gif... Read More |
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WHEN MUST A TRAVEL ADVISOR DISCLOSE SUPPLIER IDENTITY IN ADVERTISING? blog article Dec 09, 2019 A reader recently raised an interesting question about advertising rules related to supplier identity. The particular concern was that once a trip’s supplier is identified in an ad or social media post for a prospective tour, any interested traveler can initiate independent research and may en... Read More |
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THE £100 VIRAL CHRISTMAS AD EVERYONE IS TALKING ABOUT blog article Dec 08, 2019 A two-minute home-made £100 Christmas ad for a hardware store in Wales has taken the Internet by storm, showing once again that money can’t buy everything. The year is 2019, and the place is Rhayader, Wales. A local independent store Hafod Hardware has become an Internet sensation overni... Read More |
61% OF MALICIOUS ADS TARGET WINDOWS: REPORT blog article Dec 08, 2019 Windows operating system is undoubtedly one of the most used operating systems across the world. Web analytics firm Statcounter notes that Windows has almost 77% market share as a desktop operating system. This makes Windows an easy target for malicious ad campaigns. According to a recent report fro... Read More |
THE REASONS YOUR COMPANY MUST USE SOCIAL MEDIA TO BUILD EMPLOYER BRAND infographic Dec 07, 2019 Employer branding is a trending topic, but it’s also not going away anytime soon. With social media platforms becoming the go-to source about your company and work culture, your organization must focus on building an employer brand strategy on social. “Many companies believe that social ... Read More |
MARY TOBIASEN BIGGEST RETURN ON ADVERTISING video Dec 06, 2019 Mary Tobiasen, General Manager of MoveUp Sports Performance and Rehab, on why time and time again, she chooses to work with NCTV17 and her biggest return on any advertising she has done. Naperville Community Television broadcasts on Channel 17 in Naperville, IL (Comcast & WOW!) and all our progr... Read More |
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FACEBOOK AND ALPHABET UPGRADED BY STIFEL ON ADVERTISING OPTIMISM blog article Dec 05, 2019 Stifel is betting on Facebook and Alphabet as businesses increasingly spend more on advertising both in the U.S. and abroad.The firm upgraded shares of Google’s parent company Alphabet and social media giant Facebook to buy from hold. Stifel hiked its price target for Alphabet to $1,525 from $... Read More |
ATTACKERS USING FACEBOOK’S ADS MANAGER AS CYBERESPIONAGE TOOL blog article Dec 05, 2019 A newly discovered Trojan, dubbed Socelars, allows bad actors to access Facebook advertisements, the Bleeping Computer reported. The issue came to light after a security researcher Vitali Kremez found that Socelars Trojan was distributed through a fake PDF editing app “PDFreader”. It&rsq... Read More |
LEADING THE NEXT WAVE OF B2B MARKETING blog article Dec 04, 2019 I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go... Read More |
COMPLETE GUIDE TO FACEBOOK ADVERTISING whitepaper Dec 04, 2019 Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running ... Read More |
THE ABCS OF COMPELLING VISUAL ADS infographic Dec 04, 2019 This means more infographics, more social media images, more video content, and more visually appealing advertisements. What constitutes as visually appealing advertisement?In short: A lot of things. It needs to be simple, on-brand, targeted, actionable, understandable ... the list goes on. Read More |
FORD TELLS DEALERS NOT TO ADVERTISE MUSTANG MACH-E UNDER MSRP blog article Dec 04, 2019 So far, the Ford Mustang Mach-E has already proved itself a success for the Dearborn automaker. After livestreaming the debut to 140,000 online watchers, the recording of the debut has been watched online more than 6.5 million times, and 1.6 million visitors have landed at the Mach-E website. Ford... Read More |
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DECIPHERING THE DIGITAL POLITICAL AD DATABASES whitepaper Dec 02, 2019 One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ... Read More |
AMAZON AWS PICKED BY PROSIEBENSAT.1, CLOUD SERVICE IN FOCUS blog article Dec 02, 2019 Amazon's AMZN strengthening cloud service portfolio is helping it gain customers. Recently, the company’s cloud computing arm Amazon Web Services (AWS) was selected as the primary cloud provider by Europe-based ProSiebenSat.1 Media, a satellite and cable broadcasting company. This has stre... Read More |
SOCIAL MEDIA ADVERTISING DAMAGING OBESITY WORK blog article Dec 02, 2019 Changes in consumer advertising behaviour and the rise of social media are making it more challenging for food manufacturers to tackle the UK’s obesity crisis. Currently 13 million UK adults struggle with obesity. A further one million are admitted to NHS hospitals due to related illnesses ann... Read More |
FIVE FASCINATING WAYS AI IS CHANGING ADVERTISING blog article Dec 02, 2019 Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. Today, AI is getting attention for writing emotive TV scripts, targeting smart ads and using facial recognition to recommend products based on personal preferences. In each of these scenarios, it&rs... Read More |
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EFFECTIVENESS OF PAID SEARCH ADVERTISING: EXPERIMENTAL EVIDENCE whitepaper Dec 01, 2019 Internet advertising has been the fastest-growing marketing channel in recent years, accounting for roughly $60 billion of spending in the United States alone in 2015. The rise of digital advertising has been dramatic – more than doubling over the past five years alone. Paid search, in which a... Read More |
300+ TRUMP ADS TAKEN DOWN BY GOOGLE, YOUTUBE video Dec 01, 2019 60 Minutes finds over 300 video ads for President Trump were taken down, mostly over the summer, for violating company policy. See 60 Minutes' full report on YouTube, here: https://cbsn.ws/2DD98oo Read More |
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ADS ENRICH AMAZON, TURN OFF SHOPPERS blog article Nov 28, 2019 Mike Maddaloni went to Amazon.com knowing exactly what he wanted to buy. But instead of showing him the Synology router he was searching for at the top of his results, Amazon bombarded him with ads for hard drives and routers he didn't want. Maddaloni, a web strategist in Appleton, Wis., said se... Read More |
HOW DID TESLA SELL BILLION DOLLARS WITH CYBERTRUCK’S ZERO AD BUDGET? blog article Nov 27, 2019 Tesla made $ 10.5 billion in pre-orders for the pick-up model it announced last week. However, the company did not allocate any advertising budget for the promotion of this tool. So how does that happen? Tesla, based in the USA, is doing very well in the automobile industry. Although the company doe... Read More |
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WHAT YOU NEED TO KNOW ABOUT ADVERTISING ON FACEBOOK blog article Nov 27, 2019 As with any advertising, you must know your target audience. Is it the 18 to 35 year old age group or perhaps is it seniors? Single folks or families? Is your target audience people who live where it snows or those who reside in warmer climate? Does your product or service appeal to people who love ... Read More |
WHY EVERYBODY IS FREAKING OUT ABOUT POLITICAL ADS ON FACEBOOK AND GOOGLE blog article Nov 27, 2019 Microtargeting is a powerful advertising tool that allows politicians such as President Donald Trump to aim ads at specific groups of people, or even individuals, online. The advertising tech has become increasingly controversial, with critics saying it permits politicians to target very narrow grou... Read More |
SOCIAL MEDIA MONITORING AND LISTENING whitepaper Nov 26, 2019 Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct c... Read More |
HOW MACHINE LEARNING WORKS IN DIGITAL ADVERTISING video Nov 26, 2019 Machine learning is a fundamental part of digital marketing. It automates the ad buying process and helps ensure that the right ads are delivered to the right audience. Machine learning algorithms give advertisers confidence in setting up ad campaigns for optimal return on investment. Read More |
A SMART WAY TO BOOST YOUR YOUTUBE AD CAMPAIGN infographic Nov 26, 2019 It is a great challenge today for marketers to create content that captures the attention of viewers. Even more so when it comes to advertisements. Whether a user has fallen down a dark YouTube hole or they are just jumping on their phone to watch one video, it's equally as hard to get someone t... Read More |
HOW ADVERTISING ON TIKTOK DIFFERS FROM INSTAGRAM AND YOUTUBE blog article Nov 26, 2019 Earlier this month, music-centric social media platform TikTok reached the 1.5 billion download mark. But while advertising on other established platforms like Instagram and YouTube has guidelines and prescribed formats, TikTok is still figuring out how to regulate money passing through its platform... Read More |
THE ULTIMATE GUIDE TO MARKETING WITH INFOGRAPHICS infographic Nov 25, 2019 Infographics are awesome. Why? A couple of reasons. Some people love them and some people hate them. While it’s fun to debate, it’s hard to argue that a well executed infographic isn’t more enjoyable as a learning tool compared to dull monotonous copy. They can also do wonders for ... Read More |
HOW MOBILE ADS ARE POWERING A SOCIAL COMMERCE SURGE THIS HOLIDAY SEASON blog article Nov 25, 2019 Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile, newer technologies that integrate phones with TV shopping will be less prevalent, but still show promise for cross-channel commerce platform... Read More |
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FACEBOOK TO CURB MICROTARGETING IN POLITICAL ADVERTISING blog article Nov 22, 2019 Facebook’s plans to limit political advertising have taken another step, according to reports, as the company firms up plans to stop political advertisers from sending messages to very small numbers of people. According to the Wall Street Journal, the company has weighed up whether to increase... Read More |
GOOGLE ADS OVER REPORTED CONVERSIONS DUE TO BUG WORKING ON A FIX blog article Nov 22, 2019 If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be the case. Google Ads experienced a conversion reporting issue that caused over reporting of conversions for some advertisers, Google said Thursday. Current status. Google said it is worki... Read More |
INFOGRAPHIC: SOCIAL MEDIA TRENDS 2018 infographic Nov 21, 2019 The infographic shares some of the important social media trends 2018 – video is expected to the rule the hearts and minds of consumers on social media with more than 95% of the messages retained by the audience while the small residual percentage will be impacted by text. Also more than 80% o... Read More |
HOW TO ACHIEVE REAL GROWTH IN APP ADVERTISING video Nov 21, 2019 We have identified different brands making decisions based on numbers that were deliberately twisted by their advertising partners, through different techniques that allow them to trick the measurement platforms statistics Read More |
APRIMO WORKSPACE EXPERIENCES - STRIKING AND SIMPLE video Nov 21, 2019 Watch Aprimo's modern workspaces in action. For the digital workplace, there's robust data visualization, agile features and more together in a frictionless enterprise experience. See your content, operations and performance through a whole new lens! Read More |
SLACK ACCUSES MICROSOFT OF RIPPING OFF ITS ADS blog article Nov 21, 2019 Slack is accusing Microsoft of ripping off its ads. In a tweet posted by Slack today, the chat company makes a clear comparison between its own Frontiers video from earlier this year and Microsoft’s latest Teams promotional video from earlier this week. Both feature virtual colorful balls that... Read More |
CHRISTMAS ADS 2019: ADLAND REVIEWS JOHN LEWIS, MCDONALD'S AND MORE blog article Nov 21, 2019 As the influx of Christmas campaigns slowly plateaus, Campaign has called on a number of industry folk to offer their thoughts on last week’s biggest and boldest ads.This week, we look at Sainsbury's "Nicholas the sweep" by Wieden & Kennedy London, WWF "Adopt a better fu... Read More |
TRIPADVISOR LAUNCHES ITS FIRST SELF-SERVE ADVERTISING PLATFORM blog article Nov 20, 2019 TripAdvisor today launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than... Read More |
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AMAZON ADVERTISING - SHARKNINJA CASE STUDY video Nov 19, 2019 Sharkninja, an housewares brand with products ranging from vacuums to coffee makers, was looking to implement a strategy to drive sales during the holiday season on Amazon. They partnered with Marketplace Strategy who crafted a holiday strategy using Amazon Advertising. Watch the video to learn how ... Read More |
MCDONALDS-THEMED FACEBOOK ADS SERVE UP BANKING TROJANS blog article Nov 19, 2019 The malware has backdoor operation and the ability to steal payment playing cards and qualifications.The Mispadu banking trojan is working with a McDonalds malvertising tactic to in the end steal payment-card facts and on-line banking info. Written in Delphi, Mispadu targets Brazil and Mexico, works... Read More |
HOW TO REACH MILLIONS OF EUROPEANS WITH CREATIVE ADVERTISING blog article Nov 19, 2019 Unconventional advertising has the potential to bring glory and fame to your brand. That is no secret. Every marketer worth his or her salt has heard about banner blindness by now and is aware that advertising is in the middle of a paradigm shift. On AdWeek's “Ads of the year” list f... Read More |
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CONTENT GAP ANALYSIS FOR NEW MOBILE ADVERTISING CREATIVES video Nov 18, 2019 All businesses running any kind of digital advertising today are running into a problem: there isn't enough content to meet demand for all people across all channels. In this InMobi Mobile Monday video, Celtra CEO and Founder Mihael Mikek explains what the content gap is and why it's a probl... Read More |
HOW TO USE NEW GOOGLE ADS COMBINED AUDIENCES blog article Nov 18, 2019 Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads.... Read More |
3 FREE ADVERTISING IDEAS FOR SMALL BUSINESSES video Nov 15, 2019 Experts recommend most small businesses should spend around 7-8% of gross revenue on marketing efforts, but that can sound like a heck of a lot, particularly if you’re just starting out and are pinching every penny so hard it leaves a bas-relief image of Lincoln’s head on your thumb. Read More |
HOW TO CONDUCT A GO-TO-MARKET STRATEGY WORKSHOP blog article Nov 14, 2019 Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and ma... Read More |
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GOOGLE TO RESTRICT USER INFORMATION IT GIVES ADVERTISERS blog article Nov 14, 2019 Alphabet Inc.’s Google said its ad exchange would stop telling advertisers what categories of websites users are visiting, a concession to European data-protection authorities that have said the company’s real-time ad auctions violate European Union privacy laws.The changes will affect t... Read More |
2020 US LOCAL ADVERTISING EXPECTED TO TOP $161 BILLION blog article Nov 14, 2019 Total local advertising revenue in the US will reach $161.3 billion in 2020, up from $152.5 billion this year, according to new research from BIA Advisory Services. The “U.S. Local Advertising Forecast 2020” shows that political and over-the-top (OTT) advertising and growth in mobile and... Read More |
PODCAST INDUSTRY GRAPPLES WITH THE PROSPECT OF AUTOMATED ADS blog article Nov 14, 2019 As podcasts attract more advertisers, podcast publishers and ad sellers are beginning to embrace tactics that are common on the internet, including the automated buying and selling of targeted ads.Midroll Media, a podcast ad sales group that offers 200 to 250 shows daily, plans to expand programmati... Read More |
EXPERIENCE COMMERCE: A STRATEGIC GUIDE FOR EXECUTIVES whitepaper Nov 14, 2019 How to achieve greater ROI, competitive advantage, and win customers for life Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more important than today. The reason? Customer lo... Read More |
DIGITAL MARKETING TRANSFORMED: BEYOND DAM whitepaper Nov 14, 2019 A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensurin... Read More |
REINVENTING COMMERCE FOCUS ON NORTH AMERICA whitepaper Nov 14, 2019 This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia. The playing field has narrowed for many commerce players. There’s not enough margin to... Read More |
HOW TO SOLVE YOUR CONTENT CRISIS whitepaper Nov 14, 2019 Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially if content forms the bulk of your marketing strategy. It’s a recipe for a ... Read More |
HOW THE TERMINUS FALL RELEASE SHINES A LIGHT AT THE TOP OF THE FUNNEL blog article Nov 13, 2019 When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey stil... Read More |
REDUCE INTERRUPTIONS BOOST PRODUCTIVITY whitepaper Nov 13, 2019 99% of workers are distracted. This is the reality for more than 5,000 office workers around the world that we surveyed this year. More than a third of them are always or very often distracted. Download our eBook to learn more about what's really distracting your teams and what you can do to hel... Read More |
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5 TIPS FOR SUCCESSFUL ADVERTISING ON AMAZON blog article Nov 13, 2019 As more advertisers flock to Amazon for its revenue-generating ad capabilities, the competition continues to heat up. Subscribe to our blog to get tips on how to stay ahead of the game with your Amazon advertising efforts. In the meantime, in our latest post, we offer five quick pointers for fine-tu... Read More |
11 MODELOS DE ATRIBUCIÓN DE MARKETING whitepaper Nov 13, 2019 Asigne la atribución marketing al recorrido de su cliente ¿Qué ocurre en el recorrido de un cliente desde el descubrimiento de la marca hasta la conversión? Es importante que se haga esta pregunta a medida que planifica y optimiza sus campañas de marketing. Lamentablemente, es imposible leer la ment... Read More |
FUNCIONES MARKETO ENGAGE INFORMACIÓN Y CREACIÓN DE PERFILES DE CUENTAS whitepaper Nov 13, 2019 Elimina las largas conjeturas de la selección de cuentas y comienza a alinearte antes con una estrategia ABM compartida con las ventas. Identifica y valida las cuentas correctas utilizando datos fiables, inteligencia artificial fácil de usar y priorización segura, todo ello al mismo tiempo que gesti... Read More |
FIVE SECRETS TO SUCCESSFUL INTERNAL EVENT MANAGEMENT whitepaper Nov 13, 2019 Internal events come in all types and sizes. From small departmental social events to internal global leadership summits, sales incentives and training programs – managing such a vast portfolio of events can prove to be challenging, but there are ways to simplify your work. In this ebook, we cover f... Read More |
INTEGRATED MEDIA PLAN 2019 whitepaper Nov 12, 2019 Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community dev... Read More |
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IAB-EUROPE DIGITAL AD EFFECTIVENESS WHITE PAPER whitepaper Nov 11, 2019 The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white... Read More |
POLY HELPS EMPOWER CONTACT CENTER WORKERS blog article Nov 11, 2019 It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h... Read More |
A MOBILE ADVERTISING HOLIDAY ROADMAP FOR RETAILERS blog article Nov 11, 2019 The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Brand success will depend in part on visually dynamic and engaging ad creative, especi... Read More |
ONLINE ELECTION ADS - WHO IS TARGETING WHOM? blog article Nov 11, 2019 Last weekend, BBC News economics editor Faisal Islam and I launched a project to try to get beneath the digital skin of this election.We each tweeted a video asking anyone who saw a political advert in their Facebook feed to send it to us, along with the "Why am I seeing this ad?" informat... Read More |
HOW DIGITAL MEDIA HAS REVOLUTIONISED ADVERTISING blog article Nov 11, 2019 To reach a wide audience the duo decided to use Facebook. The platform allows for advertising to be easily targeted at key demographics by using retargeted ads. This enables a marketing campaign to reach customers who have already visited the Hush Blanket website and left without buying. Capitalisin... Read More |
HOW TO USE GOOGLE CALL EXTENSIONS TO MAXIMIZE AD REVENUE blog article Nov 10, 2019 Do you use Google Ads to drive sales calls to your business? Then you should know that the easiest way to get customers searching for you on the web to call your business is with Google’s click-to-call functionality, also knows as call extensions. Google Ads call extensions are an ad extension... Read More |
HOW TO GET THE MOST VALUE OUT OF YOUR PROGRAMMATIC ADS blog article Nov 10, 2019 Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester, programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most market... Read More |
WHY ADVERTISE IN NEW ORLEANS video Nov 08, 2019 We are proud to serve the outdoor advertising needs of the New Orleans area. With our extensive inventory of Billboards and Digital Displays and the best team in the business, we will help you craft a campaign and successfully reach your target audience. For more information, please visit http://www... Read More |
B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020 blog article Nov 07, 2019 Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up ... Read More |
PLANET NINE WANTS TO REPLACE ADS WITH MICRO TRANSACTIONS video Nov 07, 2019 Building a new digital economy for game developers. You can use it in a variety of ways based on the game you are playing. The TC Top Picks program showcases outstanding early-stage startups across these categories: AI/Machine Learning, Biotech/Healthtech, Blockchain, Fintech, Mobility, Privacy/Secu... Read More |
GOOGLE ADS VERSUS FACEBOOK ADVERTISING: WHEN TO USE BOTH blog article Nov 07, 2019 One of the great benefits of inbound marketing is how much more cost effective it is than traditional advertising. Earning your audience’s attention by providing what they need when they need it has a larger cost benefit than paying for large platforms like billboards or TV commercials where y... Read More |
TOP 10 TRENDS IN DIGITAL ADVERTISING 2019 infographic Nov 06, 2019 New ad formats, continued breaking news, and shifting ad budgets are all at the forefront of online marketing. In our infographic, see the top 10 things to watch out for, plus opportunities for tapping into the latest digital advertising trends of 2019. Read More |
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HOW TO REDUCE YOUR FACEBOOK ADVERTISING COST blog article Nov 06, 2019 If you run a lot of Facebook ads you can reduce your Facebook advertising costs by optimizing your ads to have the lowest cost per click possible. Your costs will vary depending on your goals and your audience. As you get more results from your ads, you will see lower CPC. Read More |
SHOPPING ADS COME TO YOUTUBE’S HOME FEED AND SEARCH RESULTS video Nov 05, 2019 There’s a new kind of ad coming to YouTube . Google announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user searches for “Puma shoes review,” a Shopping ... Read More |
ADVERTISING A FREE SERVICE ISN’T ADVERTISING AT ALL UNDER THE TCPA blog article Nov 05, 2019 One of the hottest areas for debate in a TCPAWorld filled with hot areas of debate is the line between telemarketing and informational calling. It has long been recognized that there is no such thing as a free lunch and faxes/phone calls advertising free seminars or dinners designed to attract new b... Read More |
WHY ALL BRANDS SHOULD CONSIDER MOBILE ADVERTISING WITHIN ESPORTS blog article Nov 05, 2019 In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. Research finds ... Read More |
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HOW TO TRACK OFFLINE CONVERSIONS FROM YOUR GOOGLE ADS blog article Nov 04, 2019 Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Even if you work strictly as a digit... Read More |
WHAT TYPES OF ADS SHOULD YOU BE INVESTING IN DURING 2019? blog article Nov 04, 2019 Let’s face it. These days, PPC campaigns are almost a marketing necessity. While not every business needs to market online, for most, digital advertising is a critical part of their marketing strategy. All of this, then, begs the question: what types of ads are best for your business? When you... Read More |
IMAGE SPECS FOR MICROSOFT AUDIENCE NETWORK ADS blog article Nov 02, 2019 Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches by job title, in-market intent and more.According to Microsoft: “Our high-quality, native ad formats naturally blend into the core user experien... Read More |
6 SIMPLE STEPS TO MAKE ENGAGING YOUTUBE PRE-ROLL ADS blog article Oct 31, 2019 If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the cord and YouTube has become more popular than any broadcast TV network. Read More |
APPLE'S AIRPODS PRO ADS DIDN'T HAVE THE EARBUDS IN AT FIRST blog article Oct 31, 2019 Apple announced AirPods Pro earlier this week and they went on sale yesterday. But before any of that happened some huge advertising installations were put in place, ready for the big unveilling. But nobody knew because they didn't have AirPods Pro in them. According to AdWeek, Apple and its cre... Read More |
REACHING LIVE SPORTS VIEWERS WITH ADVANCED ADVERTISING blog article Oct 31, 2019 There’s no denying that live sports captivate the most engaged audiences in today’s media landscape. Ads across the biggest games have always received premium exposure especially during highly-sought-after NBA coverage. But modern-day sports fans have unpredictable viewing habits. They f... Read More |
HELP US CHART AMAZON’S GROWTH AS AN ADVERTISING PLATFORM blog article Oct 31, 2019 As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platform... Read More |
5 SIMPLE STEPS TO RECOVER A DISABLED FACEBOOK ADS ACCOUNT blog article Oct 30, 2019 Over the past few months, we’ve seen an increase in Facebook ad accounts and entire Business Managers disabled without warning. Entrepreneur has covered disabled ads in the past, and those suggestions have elicited hit-or-miss success, but processes have emerged that consistently generate resu... Read More |
HOW THE IMAGE IS THE FUTURE OF ADVERTISING video Oct 30, 2019 At The Drum's and Shutterstock's recent event 'The Art and Science of Visual Storytelling', we sat down with photographers to talk about visual storytelling from the front line. An inspiring, visually led, emotionally charged conversation about storytelling through images and what th... Read More |
HOW ADVERTISING DISPUTES AND INVESTIGATIONS ARISE blog article Oct 30, 2019 Chris Cole, co-chair of Crowell & Moring’s Advertising & Media Group and chair of the American Bar Association’s Section of Antitrust Committee on Advertising Disputes and Litigation, recently joined the ABA antitrust section’s podcast, “Our Curious Amalgam,” to... Read More |
HOW DOES SALES AND MARKETING ALIGNMENT IMPACT SALES ENABLEMENT? blog article Oct 29, 2019 When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common answer I receive is “content for sales.” Perhaps your definition is something similar. But, that answer only tells one p... Read More |
HOW MCDONALD’S DOUBLED ITS ADVERTISING ROI blog article Oct 29, 2019 McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Gr... Read More |
THE FAILURE OF ADVERTISING IS CREATING A GREATER DIGITAL DIVIDE blog article Oct 29, 2019 The digital divide is about to get worse with the rise of subscription-based news media because of the failure of advertising to provide revenues for a sustainable business model. The continuing devaluation of advertising by Google, Facebook, and the rest of the web is keeping the media sector in a ... Read More |
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