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An Insider’s Guide to Promoting Banned Products on Social Media AN INSIDER’S GUIDE TO PROMOTING BANNED PRODUCTS ON SOCIAL MEDIA

blog article

Nov 09, 2018

Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand. But if you represent one of those banned verticals, building a presence on the social web can be challenging. This is partly why most ...

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How to Combine SEO & PPC for More Powerful Results HOW TO COMBINE SEO & PPC FOR MORE POWERFUL RESULTS

blog article

Nov 07, 2018

SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team. Ultimately, the goal of both SEO and PPC is to attract people to your website. Faced with financial limitations, marketers are often driven by thoughts of final results. The question ...

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14 Ways to Avoid Creating Safe & Boring Content 14 WAYS TO AVOID CREATING SAFE & BORING CONTENT

blog article

Nov 07, 2018

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but...

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How to Future-Proof Your Link Building HOW TO FUTURE-PROOF YOUR LINK BUILDING

blog article

Nov 07, 2018

Do I want to do link building? As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis. While the answer being overwhelmingly no for the majority of the population, the main reason being the tim...

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How to Do Content Curation for SEO HOW TO DO CONTENT CURATION FOR SEO

blog article

Nov 01, 2018

This article will teach you how to get started with content curation to maximize your SEO benefits.
But first, let’s find out what content curation entails. Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industr...

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Here HERE'S HOW TO IMPROVE GOOGLE SEARCH

blog article

Nov 01, 2018

Google’s Danny Sullivan asked the SEO community for feedback on how Google could improve. The community responded with bright suggestions that made sense for Google and web publishers. While there were a few tweets with predictable complaints, the response was overwhelmingly constructive. Cyru...

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11 Things Health Leaders Need To Know About Social Media & Marketing 11 THINGS HEALTH LEADERS NEED TO KNOW ABOUT SOCIAL MEDIA & MARKETING

blog article

Oct 30, 2018

Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketings of technology and public health have great disparities, but also that leadership in health care are not ex...

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A Quick Guide For How to Set up a Remarketing Campaign in Adwords A QUICK GUIDE FOR HOW TO SET UP A REMARKETING CAMPAIGN IN ADWORDS

blog article

Oct 30, 2018

Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders?  The logic here is simple: the fact that they bought from you before makes it easier to convince them to purchase again. For this to work, however, the previous customer must be comp...

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6 Tips for Hiring Your First Social Media Manager 6 TIPS FOR HIRING YOUR FIRST SOCIAL MEDIA MANAGER

blog article

Oct 29, 2018

It took a while for many business owners to realize the power of social media to understand that this wasn’t just a fad nor a  means for sharing family photos. It was a tool that could grow a company’s relationship with its target audience and drive sales. But now that most of us ar...

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How to Boost Your Visibility on Google Images HOW TO BOOST YOUR VISIBILITY ON GOOGLE IMAGES

blog article

Oct 29, 2018

Image optimization is among the most manageable yet overlooked strategies for SEO. Often, we neglect even the simplest image optimization practices and waste the chance to bring in easy traffic to our websites. On October 24, I moderated a Best of SEJ Summit webinar presented by Gary Illyes, the Web...

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11 Tips for Using Chatbots on Facebook Messenger 11 TIPS FOR USING CHATBOTS ON FACEBOOK MESSENGER

blog article

Oct 29, 2018

Want to tap into Facebook Messenger’s massive audience of more than 1.3 billion users? With unprecedented ROI (70-80 percent engagement within the first hour), developing a chatbot for Facebook Messenger is a must. Don’t know where to begin? You aren’t alone. “A lot of people...

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Facebook Messenger Marketing Tips for Influencers FACEBOOK MESSENGER MARKETING TIPS FOR INFLUENCERS

blog article

Oct 26, 2018

Matcha personality and message to an audience, and you’ve got an influencer who can sway purchase power and societal tastes. Oh, and don’t forget, make a mint. But Facebook, Instagram, and Twitter have been around long enough that they’re saturated and nearly impossible for buildin...

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7 Rules to Get More Leads with Triggered Pop-Up Campaigns 7 RULES TO GET MORE LEADS WITH TRIGGERED POP-UP CAMPAIGNS

blog article

Oct 26, 2018

Pop-ups suck. Half of the marketers say “Pop-ups are annoying; they make people leave the website and we lose the profit.” Another half claim “Pop-ups can be of a high value and drive sales, increase the conversion rates and average order value.” When I stumble upon a website...

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Google+: Past, Present & Future GOOGLE+: PAST, PRESENT & FUTURE

blog article

Oct 25, 2018

Earlier this month, Google announced that it will be shutting down Google Plus for consumers in a 10-month phase-out. The decision follows a recent discovery of an undisclosed security flaw that exposed users’ profile data that was said to have been remedied in March. The software glitch may h...

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5 Tools That Can Help Boost Your SEO Productivity 5 TOOLS THAT CAN HELP BOOST YOUR SEO PRODUCTIVITY

blog article

Oct 24, 2018

Today’s marketing landscape is littered with choices when it comes to productivity tools. New tools are being developed every day with a view to streamlining SEO productivity, providing insights and managing resources. Because of the sheer volume of tools available, their overlap and the time ...

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How E-commerce Websites Can Achieve E-A-T Quality HOW E-COMMERCE WEBSITES CAN ACHIEVE E-A-T QUALITY

blog article

Oct 24, 2018

When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again. The updated guidelines increased the focus on E-A-T, as well as the author of the content as an individual not just the authority of the websit...

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12 Areas Every SEO Professional Must Master 12 AREAS EVERY SEO PROFESSIONAL MUST MASTER

blog article

Oct 24, 2018

While SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand for qualified talent, make it important for current and aspiring SEO professionals to know and master key areas of knowledge. Even seaso...

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AMP Pages Will Soon Support Video Docking, Sticky Ads, More AMP PAGES WILL SOON SUPPORT VIDEO DOCKING, STICKY ADS, MORE

blog article

Oct 23, 2018

The Accelerated Mobile Pages project has announced a variety of new features coming soon to AMP pages. Many of the upcoming features are currently supported by regular web pages. That means site owners will be able to create equivalent AMP pages that more closely resemble the original web page. Here...

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3 Tips To Improve Your Content Marketing For Three Main Stages of The Buyer’s Journey 3 TIPS TO IMPROVE YOUR CONTENT MARKETING FOR THREE MAIN STAGES OF THE BUYER’S JOURNEY

blog article

Oct 23, 2018

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tidbits they need to make that final call. Different ...

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5 Key Things Mobile Marketers Need To Know About 5G 5 KEY THINGS MOBILE MARKETERS NEED TO KNOW ABOUT 5G

blog article

Oct 22, 2018

Hey mobile marketers, there’s a new G in town; 5G. Ok, bad joke. But it’s been almost a decade since 4G made its debut, so it’s an exciting time in the world of mobile. Read on to get up to speed on everything you need to know about 5G and what the latest broadband cellular network...

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5 Ways to Up Your Digital Marketing Game in 2019 5 WAYS TO UP YOUR DIGITAL MARKETING GAME IN 2019

blog article

Oct 22, 2018

There are only a few months to go before we hit 2019 the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall. And while certain strategies f...

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Here HERE'S WHY YOU SHOULD HIRE A SOCIAL MEDIA MANAGER

blog article

Oct 22, 2018

Four years ago, there were just 3 million active advertisers on Facebook. As or 2017, more than 5 million brands were advertising on Facebook. So far this year, another 1 million have entered the fray. Yes, these numbers are pretty daunting. But it clearly shows how important Facebook marketing has ...

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6 Brands Nailing Twitter Marketing Today 6 BRANDS NAILING TWITTER MARKETING TODAY

blog article

Oct 18, 2018

Twitter may not be the flashiest or trendiest social network the past few years. It’s not as sexy as Snapchat doesn’t change as quickly as Instagram, and isn’t in the news as often as Facebook. There’s significantly less “keeping up” to do with Twitter than with i...

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Best Practices to Boost Your PPC Quality Score BEST PRACTICES TO BOOST YOUR PPC QUALITY SCORE

blog article

Oct 17, 2018

If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace. Based on a score of 1-10, wi...

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Best Times to Post on Social: What to Consider BEST TIMES TO POST ON SOCIAL: WHAT TO CONSIDER

blog article

Oct 16, 2018

We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal “best time” to ...

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Do you still need a PPC tool with the new Google Ads? DO YOU STILL NEED A PPC TOOL WITH THE NEW GOOGLE ADS?

blog article

Oct 15, 2018

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces easy enough for a novice PPC manager to create and launch pretty good cam...

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A Data Breach Just Killed Off Google+ - Here’s What You Need To Know A DATA BREACH JUST KILLED OFF GOOGLE+ - HERE’S WHAT YOU NEED TO KNOW

blog article

Oct 12, 2018

It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes. Except none of that happened, and now Google+ is no more. This week, Google announced...

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5 Strategies for Creating Link-Worthy Content 5 STRATEGIES FOR CREATING LINK-WORTHY CONTENT

blog article

Oct 11, 2018

As an SEO and content marketing professional, you already know that backlinks from relevant, high-authority sites are crucial for landing the top spots in Google Search results. The importance of quality backlinks is underscored by the findings of Ranking Factors 2.0, a study by SEMrush on Google ra...

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How to Get Your Digital Marketing Venture Funded HOW TO GET YOUR DIGITAL MARKETING VENTURE FUNDED

blog article

Oct 11, 2018

As rapidly as the social media space is evolving, there’s always a high demand for companies that can help other businesses navigate these murky waters. If you’re interested in creating your own digital marketing venture, getting funded is one of the crucial pieces to the puzzle. There&r...

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18 Video Marketing Insights for Social Success 18 VIDEO MARKETING INSIGHTS FOR SOCIAL SUCCESS

blog article

Oct 11, 2018

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be &...

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10 Social Media Marketing Tips for Restaurants 10 SOCIAL MEDIA MARKETING TIPS FOR RESTAURANTS

blog article

Oct 11, 2018

No matter how appetizing your food is, your efforts are going unnoticed if you’re not driving traffic into your restaurant. That’s why it is imperative as a restaurant to have a social media presence. Before we get started, here are a few important numbers you should consider on the impa...

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3 Steps to Find Out Why Your Social Media Leads Are Leaving 3 STEPS TO FIND OUT WHY YOUR SOCIAL MEDIA LEADS ARE LEAVING

blog article

Oct 11, 2018

Every digital marketer knows that good traffic doesn’t always translate to high conversions. Unless the leads are guided into a system nurturing them throughout the process, they don’t stick around. As a result, all of the likes and shares amount to nothing. That’s a big waste of m...

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6 Reasons Why Offline Marketing is Still Necessary 6 REASONS WHY OFFLINE MARKETING IS STILL NECESSARY

blog article

Oct 11, 2018

“For the first time, online media will overtake television and all other mediums in terms of time spent on a single media format, globally, in 2018 ” Business Today “Over five years, P&G is aiming for $2 billion in marketing cuts, including media, with a heavy emphasis on clean...

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This Google scrip Helps You Recover Lost Sales THIS GOOGLE SCRIP HELPS YOU RECOVER LOST SALES

blog article

Oct 11, 2018

We’re finally in Q4, the most exciting time for conversion-focused advertisers. While it’s exciting because it’s the time of the year when most sales happen, it can be a pretty tedious time for account management. Many advertisers shift into a sort of maintenance mode during Q4. Ac...

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5 Useful & Easy Google Ads Metrics You Should Monitor 5 USEFUL & EASY GOOGLE ADS METRICS YOU SHOULD MONITOR

blog article

Oct 11, 2018

This post is not meant to reveal “the ultimate PPC KPIs” or serve as “the definitive guide to PPC metrics once and for all”. Instead, see this as a useful starting point. Looking at any one of these metrics alone will not give you the needed answers for optimizing your campai...

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How to Use Social Media to Get More Customer Reviews HOW TO USE SOCIAL MEDIA TO GET MORE CUSTOMER REVIEWS

blog article

Oct 10, 2018

Social media marketing should be a part of every business’ online marketing strategy. Along with boosting sales and building brand awareness, social media platforms can also be used to generate more customer reviews. Here’s how to leverage your social media accounts to get more reviews. ...

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5 Ways to Optimize Your Instagram 5 WAYS TO OPTIMIZE YOUR INSTAGRAM

blog article

Oct 10, 2018

It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s attention. Even with great content and the best intentions, it’s har...

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8 Ways to Justify Your Social Media Marketing Program 8 WAYS TO JUSTIFY YOUR SOCIAL MEDIA MARKETING PROGRAM

blog article

Oct 09, 2018

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justified? Some say social media marketing success means looking beyond ROI, while othe...

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Three ways digital advertising must evolve as we adopt AI THREE WAYS DIGITAL ADVERTISING MUST EVOLVE AS WE ADOPT AI

blog article

Oct 09, 2018

It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik but some things need to change before advertisers set themselves up for success Despite constant media attention about the “rise of the robots” the advertising ecosystem has finally realized that AI is, i...

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6 Reasons Why Website Traffic is Down 6 REASONS WHY WEBSITE TRAFFIC IS DOWN

blog article

Oct 09, 2018

There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Here is how you can take control of your web traffic to help it keep growing. Mobile is changing search habits. More businesses are noticing that...

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3 Ways to Automate Google Ads Without Knowing How to Code 3 WAYS TO AUTOMATE GOOGLE ADS WITHOUT KNOWING HOW TO CODE

blog article

Oct 08, 2018

“The machines are coming, the machines are coming!” the tricorn-hat-clad PPC practitioner shouted as he sprinted up the ideological tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. illy mental image? Yup, so is the concern that automa...

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Google: App Interstitials Will Cause Issues With Mobile-First Indexing GOOGLE: APP INTERSTITIALS WILL CAUSE ISSUES WITH MOBILE-FIRST INDEXING

blog article

Oct 05, 2018

Google’s John Mueller has stated that app interstitials will be problematic when it comes to mobile-first indexing. For example, if an app interstitial replaces a website’s homepage, then that’s what Google will index in search results. Clearly, that’s an issue as it’s ...

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10 Biggest Advertisers in the World 10 BIGGEST ADVERTISERS IN THE WORLD

blog article

Oct 05, 2018

Their influence on your purchasing decisions is all around you, but do you really know who the biggest advertisers in the world are? The advertising industry is one of the biggest industries in the world, with no dry seasons. Industries are changing in step with technological development, and the ne...

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6 Considerations Before Launching a PPC Campaign 6 CONSIDERATIONS BEFORE LAUNCHING A PPC CAMPAIGN

blog article

Oct 05, 2018

Let’s imagine a dream scenario: you have approved a budget for a new, high profile campaign. Everyone is excited. You relish the opportunity to show how paid search is the perfect channel. It’s efficient and targeted. But wait a minute. There are a few questions you should ask yourself t...

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7 Reasons Why Content Needs Amazing Images, Videos & Visuals 7 REASONS WHY CONTENT NEEDS AMAZING IMAGES, VIDEOS & VISUALS

blog article

Oct 05, 2018

Life is about attraction. Of course, that can be interpreted in a variety of ways. But it makes sense in many realms of day-to-day interactions, decisions, and even pitfalls. Humans are visual beings. We’re attracted to beauty. Eye-catching visuals captivate us, then we use that focus to get a...

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How Much Will Blockchain Really Affect Digital Marketing? HOW MUCH WILL BLOCKCHAIN REALLY AFFECT DIGITAL MARKETING?

blog article

Oct 04, 2018

In 10 or 20 years, the future of the internet will look vastly different then it does right now. As blockchain begins to receive wider adoption among both consumers and companies, Richard Hendricks’ dream of a truly decentralized internet may someday become reality. When I first got into the f...

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Think Outside The Box When It Comes To Social Media Content THINK OUTSIDE THE BOX WHEN IT COMES TO SOCIAL MEDIA CONTENT

blog article

Oct 03, 2018

Social media has become a very visual, dynamic platform. The old days of relying on text-heavy blogs to convey your brand message are over. What started with Pinterest, Tumblr and Instagram have now influenced the direction of every social platform. Every great story now deserves a strong visual ele...

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20 Top Digital Marketing Blogs That Accept Guest Posts 20 TOP DIGITAL MARKETING BLOGS THAT ACCEPT GUEST POSTS

blog article

Oct 03, 2018

Guest blogging is a useful tactic to get your content published and build yourself a name in the digital marketing industry. But before pitching anything to a blog editor, you need to know exactly what kind of content they are after that’s guest blogging 101. Their areas of interest and their ...

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Compare 17 top SEO tools and platforms COMPARE 17 TOP SEO TOOLS AND PLATFORMS

blog article

Oct 02, 2018

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise...

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4 Reasons Why SEO is the Immune System of Your Digital Strategy 4 REASONS WHY SEO IS THE IMMUNE SYSTEM OF YOUR DIGITAL STRATEGY

blog article

Oct 02, 2018

Search engine optimization is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimization makes sense, but most people don’t understand the benefits of s...

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17 of the Best Sources of Content Marketing Ideas 17 OF THE BEST SOURCES OF CONTENT MARKETING IDEAS

blog article

Oct 02, 2018

As James Altucher recommends, writing down 10 ideas every day will keep your brain sharp and agile and then when the pressure is on for you to deliver the campaign, your brain is on your side. I’ve spent a lot of time studying and writing about creativity and idea generation, brainstorming, id...

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4 Tips to Create More Engaging LinkedIn Posts 4 TIPS TO CREATE MORE ENGAGING LINKEDIN POSTS

blog article

Oct 01, 2018

Love it or hate it, LinkedIn is a proven platform for just about any business-related activity. Want to build your company brand? LinkedIn is a good place to start. Wanna promote some content and engage in discussions about the latest tactics? Look no further. But most people get LinkedIn wrong, and...

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How to Increase Website Traffic – A Guide For Beginners HOW TO INCREASE WEBSITE TRAFFIC – A GUIDE FOR BEGINNERS

blog article

Oct 01, 2018

There is no way around it. If you have a website, your business needs visitors. The more, the merrier. But, quantity is not the most important thing you need to worry about. You also need visitors who perform the actions you want them to perform, whether it be purchasing your product, subscribing to...

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8 Project Management Tools for Digital Agencies 8 PROJECT MANAGEMENT TOOLS FOR DIGITAL AGENCIES

blog article

Oct 01, 2018

The vast impact of digital marketing agencies can be felt on all corners of the web. Whether in the depths of obscure websites or on the front pages of giants like Reddit and Amazon, purpose-built campaigns executed by digital marketers are found everywhere. The average person who sees your banner a...

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How To Grow Your Manufacturing Business By Connecting With Engineers On Quora HOW TO GROW YOUR MANUFACTURING BUSINESS BY CONNECTING WITH ENGINEERS ON QUORA

blog article

Sep 27, 2018

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful resp...

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Why Seasonality Matters in Digital Marketing WHY SEASONALITY MATTERS IN DIGITAL MARKETING

blog article

Sep 27, 2018

Digital marketing is affected by seasonal trends; there are many advantages and a few disadvantages to following seasonal advertising trends. It’s important to understand why seasonality matters and how to manage your digital marketing accordingly in order to make seasonal marketing work for y...

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5 Tips to Use Social Media to Land Your Dream Job 5 TIPS TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB

blog article

Sep 27, 2018

Most of us are already using social media in our personal lives. You could even say we’ve come to rely on it as a primary method of communication for keeping us in touch with a wider network of friends, family, and acquaintances that would be possible without it. While you might not be able to...

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Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion FUTURE OF MOBILE ADVERTISING – HOW EASYVISUAL LAUNCHED MOBILE APP FOR BRANDS PROMOTION

blog article

Sep 26, 2018

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banne...

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The great ad-space race: the history of space advertising THE GREAT AD-SPACE RACE: THE HISTORY OF SPACE ADVERTISING

blog article

Sep 26, 2018

There are very few places left in the world that advertising hasn’t poked its unwelcome way into and no one knows that better than advertisers. While most have switched from trying to find new spaces in the real world to hawking stuff in the virtual one (try clothes in VR! Buy a holographic Co...

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5 Simple Facebook Ad Tips for Lookalike Audiences 5 SIMPLE FACEBOOK AD TIPS FOR LOOKALIKE AUDIENCES

blog article

Sep 26, 2018

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With a large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to target...

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A Small Business Introduction to Advertising on Podcasts A SMALL BUSINESS INTRODUCTION TO ADVERTISING ON PODCASTS

blog article

Sep 25, 2018

Podcasts are deeply popular these days among a broad demographic cross-section. That makes podcast episodes an intriguing prospect for advertising. Yet it can be confusing to get started for brands who are new to podcast advertising, which is why we’ve created this short introduction to the su...

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Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion FUTURE OF MOBILE ADVERTISING – HOW EASYVISUAL LAUNCHED MOBILE APP FOR BRANDS PROMOTION

blog article

Sep 25, 2018

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banne...

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7 Ways to Use Social Media to Attract Positive Attention and Win Over Investors 7 WAYS TO USE SOCIAL MEDIA TO ATTRACT POSITIVE ATTENTION AND WIN OVER INVESTORS

blog article

Sep 25, 2018

Are startups really taking to social media in order to win investment capital? The short answer? Absolutely. Look at it this way: attracting the attention of investors doesn’t happen overnight, nor does it happen through a single channel. Instead, it’s a combination of an effective onlin...

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5 Tips for Growing Your Practice Through Social Media 5 TIPS FOR GROWING YOUR PRACTICE THROUGH SOCIAL MEDIA

blog article

Sep 25, 2018

Are you interested in expanding your nursing practice? I’ve expanded my practice through social media and it’s given me an exciting and even lucrative way to build my career as a nurse entrepreneur. I began dabbling in social media when I was three years into my nursing practice and feel...

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5 SEO Browser Extensions Every Digital Marketer Should Be Using 5 SEO BROWSER EXTENSIONS EVERY DIGITAL MARKETER SHOULD BE USING

blog article

Sep 24, 2018

“A browser extension is a plug-in that extends the functionality of a web browser.” Wikipedia. Browser extensions are used in a number of ways. From enhancing your browser’s user interface and security or blocking advertisements, these tools can really improve your browsing experie...

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You Can Make your Blog Popular Using 5 Social Media YOU CAN MAKE YOUR BLOG POPULAR USING 5 SOCIAL MEDIA

blog article

Sep 21, 2018

The importance of Social Media in content marketing is growing. Since millions of people interact on these pages every day, it is necessary to take advantage of their benefit for promotional purposes. Publicize your blog and make it popular in social networks, for example, is a great idea and that&#...

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Digital Marketing Growth Strategies For Service Businesses DIGITAL MARKETING GROWTH STRATEGIES FOR SERVICE BUSINESSES

blog article

Sep 21, 2018

A service business needs to be agile with digital marketing if it wants to succeed today. That being said, just because you can do many cool things with digital marketing doesn’t mean you should. The internet is the greatest and most efficient time-waster ever invented by humankind. With that ...

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4 Things to Watch for When Running Email Marketing Campaigns for International Customers 4 THINGS TO WATCH FOR WHEN RUNNING EMAIL MARKETING CAMPAIGNS FOR INTERNATIONAL CUSTOMERS

blog article

Sep 20, 2018

Everyone wants to go global these days. Got a product that’d work in other markets? “Start selling it internationally,” most consultants would say. At first, this sounds like a good idea, and potentially an easy win, especially considering the various smart tools now available on t...

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Key trends for mastering digital marketing KEY TRENDS FOR MASTERING DIGITAL MARKETING

blog article

Sep 20, 2018

With each passing day, tech is driving the digital marketing industry into new territory. For brands, this means staying ahead of consumer expectations and delivering on what is going to be wanted, before it is demanded. So what do marketers need to master the digital space in the near future? Focus...

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How to Improve Your Link Building Outreach Pipeline HOW TO IMPROVE YOUR LINK BUILDING OUTREACH PIPELINE

blog article

Sep 19, 2018

Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tac...

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5 Ways To Build A Bigger & Better Company Website 5 WAYS TO BUILD A BIGGER & BETTER COMPANY WEBSITE

blog article

Sep 19, 2018

So you want to build a bigger and better digital brand? It can't be overstated how important it is to have a strong and dynamic web presence. In today's digital age, the first thing somebody is going to do before checking out your business is to Google it and visit your company website. If y...

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5 Reasons Why Businesses Should Invest in Google AdWords 5 REASONS WHY BUSINESSES SHOULD INVEST IN GOOGLE ADWORDS

blog article

Sep 19, 2018

As a business owner or marketer, there's no worse feeling than the sound of crickets. When there's a lack of contact form submissions, online orders or phone calls, you have to do something to fill your pipeline. I'm going to explain to you why this article was completely inaccurate and ...

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The best outdoor ads of 2018 so far THE BEST OUTDOOR ADS OF 2018 SO FAR

blog article

Sep 18, 2018

According to Outsmart, out of home advertising grew 5.3% from Q1 2017 to reach £267 million in Q1 2018. Boosted by investment, it’s also been reported that the distribution of digital screens is on the rise, leading to a number of big brands creating innovative and exciting campaigns to ...

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Social media marketing is the new buzzword for realtors SOCIAL MEDIA MARKETING IS THE NEW BUZZWORD FOR REALTORS

blog article

Sep 18, 2018

Social media platforms are giving businesses of all kinds the chance to reach customers in all demographics. Real estate in Dubai is a global investment phenomenon, but the traditional methods of online marketing and listings might be constraining its growth. Here, we're going to look at the uni...

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The new face of job-seeking: how social media has changed the way we look for work THE NEW FACE OF JOB-SEEKING: HOW SOCIAL MEDIA HAS CHANGED THE WAY WE LOOK FOR WORK

blog article

Sep 18, 2018

Long gone are the days of flicking through a newspaper to the classified job listings and circling those that sound most interesting. Technology has changed the way job-seekers find work, and how recruiters find potential candidates. For more than a decade, online job portals such as Indeed, Reed an...

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How To Find A Successful Advertising Partnership For Your Brand HOW TO FIND A SUCCESSFUL ADVERTISING PARTNERSHIP FOR YOUR BRAND

blog article

Sep 18, 2018

Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today’s complex, multifaceted marketing efforts require competency in digital, broadcast, social media, marketplace management (such as...

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Mastering Your Digital Marketing MASTERING YOUR DIGITAL MARKETING

blog article

Sep 17, 2018

If you have recently started up a business, you are almost certainly aware that one of the first things you need to focus on is your digital marketing. The more that you can master your digital marketing, the more likely it is that you will be able to ensure that your business sees the light of day....

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Three Secrets of Industrial Marketing That Everybody Overlooks THREE SECRETS OF INDUSTRIAL MARKETING THAT EVERYBODY OVERLOOKS

blog article

Sep 17, 2018

The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing.  Fortunately, we're here to fill you in. Here are three industrial marketing secrets that can help set your man...

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5 Ways Leaders Can Create A Productive Presence On Social Media 5 WAYS LEADERS CAN CREATE A PRODUCTIVE PRESENCE ON SOCIAL MEDIA

blog article

Sep 16, 2018

Far too many business leaders have the mistaken idea that social media isn’t worth their time. In fact, roughly 60 percent of Fortune 500 CEOs have no personal accounts on any of six major social networks. And no presence means no engagement, which is a huge missed opportunity for leaders and ...

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The Top Five Reasons You Should Invest In Local SEO In 2018 THE TOP FIVE REASONS YOU SHOULD INVEST IN LOCAL SEO IN 2018

blog article

Sep 14, 2018

The owner of every small and local business wants to be visible to their niche group of buyers. Depending on the type of products and services, your company likely caters to an exclusively local crowd. Or, you serve the demands of a buyer group irrespective of location. For example, a plumbing servi...

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7 Keys To Online Advertising 7 KEYS TO ONLINE ADVERTISING

blog article

Sep 13, 2018

Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get it right and you achieve immediate mass reach to targeted consumers; convey a compelling reason to buy from your store; tap into useful analytics; and increase calls and traffic to your sto...

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Seventeen Smart SEO Strategy Suggestions SEVENTEEN SMART SEO STRATEGY SUGGESTIONS

blog article

Sep 12, 2018

Search engine optimization (SEO) is always a top concern for digital marketers and business owners, as it should be. Your website's search engine optimization can be the difference between success and failure. SEO is constantly changing with ranking factors and website rankings always evolving. ...

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50+ Top Digital Tools & Software Programs For Marketers & Startups 50+ TOP DIGITAL TOOLS & SOFTWARE PROGRAMS FOR MARKETERS & STARTUPS

blog article

Sep 12, 2018

Digital marketing, social selling, search engine optimization, financial management, and analytics reporting can be complex and time-consuming. Luckily there are plenty of great free or affordable programs out there that can help you improve your business performance. When used correctly these progr...

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How Blockchain Could Change Online Advertising Forever HOW BLOCKCHAIN COULD CHANGE ONLINE ADVERTISING FOREVER

blog article

Sep 12, 2018

The online advertising industry isn’t just booming. It’s perhaps never been more powerful or important than it is right now, according to a recent Forrester study. Indeed, by 2021, marketing budgets for advertisers in the United States will climb to a collective $120 billion per year a t...

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Display vs. Search vs. Social Ads in PPC Advertising DISPLAY VS. SEARCH VS. SOCIAL ADS IN PPC ADVERTISING

blog article

Sep 12, 2018

However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn’t always easy or straightforward. We’ll...

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The 5 Best Digital Marketing Tools for Understanding Your Customers THE 5 BEST DIGITAL MARKETING TOOLS FOR UNDERSTANDING YOUR CUSTOMERS

blog article

Sep 11, 2018

I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think to talk to people in person, one on one is the best way to learn more about them. The same should be true about your relati...

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How Video Advertisers Can Optimize Google HOW VIDEO ADVERTISERS CAN OPTIMIZE GOOGLE'S AUCTION MODEL

blog article

Sep 10, 2018

Google advertising uses an auction model comprised of sealed bids, meaning that brands bidding on advertising inventory don’t know how much other brands have bid on that same inventory. This model also consists of a welfare payout from winners to losers, and a bidder matching component to ensu...

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Top 5 Tools of 2018 to Rock Your Digital Strategy TOP 5 TOOLS OF 2018 TO ROCK YOUR DIGITAL STRATEGY

blog article

Sep 10, 2018

The rapid growth of digital marketing has changed the way companies reach consumers. Powerful social media marketing, email campaign tools, and advanced ROI analytics are now available to anyone who wants to expand their brand. However, small businesses are far less likely to have the team and backg...

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You’re wasting money if you’re not investing in digital marketing tech YOU’RE WASTING MONEY IF YOU’RE NOT INVESTING IN DIGITAL MARKETING TECH

blog article

Sep 06, 2018

Before you think I’ve just decided to broadcast my credit card pin, this number comes from Scott Brinker’s MarTech 5,000 graphic. For those unfamiliar with it, the image visualizes the current marketing technology landscape, illustrating the different technology platforms in every discip...

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How to tackle marketing fraud HOW TO TACKLE MARKETING FRAUD

blog article

Sep 06, 2018

When the world’s biggest advertiser warned the digital media supply chain is “murky at best, fraudulent at worst”, it rang alarm bells in boardrooms and marketing departments around the globe. Marc Pritchard, a chief brand officer of Procter & Gamble, made the comments in a lan...

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An Introduction to Mobile SEO AN INTRODUCTION TO MOBILE SEO

blog article

Sep 06, 2018

Mobile is to SEO what glaze is to Krispy Kreme. You can’t have one without the other. It is the backbone of Google’s index. Sure, the mobile-first index just rolled out in 2018, but Google has been dropping not-so-little hints for the past few years. In 2015, Google announced the mobile ...

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Why Facebook Will Never Be Free of Fakes WHY FACEBOOK WILL NEVER BE FREE OF FAKES

blog article

Sep 05, 2018

“As of this morning, the Facebook community is now officially two billion people!” Facebook’s chief executive, Mark Zuckerberg, wrote on his Facebook page in July 2017. “We’re making progress connecting the world, and now let’s bring the world closer together.&rdq...

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6 Tips to Understand Your Social Media Audience 6 TIPS TO UNDERSTAND YOUR SOCIAL MEDIA AUDIENCE

blog article

Sep 05, 2018

Have you decided to research your audience more deeply using social media? That’s a great idea. Statistics show that 14 percent of Americans change their mind about an issue because of something they saw on social media. Want to achieve similar results? You’ll need to convince an audienc...

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A Brief History of Nike Using Advertising to Address Social Issues A BRIEF HISTORY OF NIKE USING ADVERTISING TO ADDRESS SOCIAL ISSUES

blog article

Sep 05, 2018

Nike’s new campaign celebrating the 30th anniversary of Just Do It which technically launched the previous week with Serena Williams-starring spot “Voice of Belief“ blew up faster than any ad in recent memory on Monday due largely to the presence of NFL free agent Colin Kaepernick....

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What you need to know in advertising today WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

blog article

Sep 05, 2018

As Amazon's advertising ambitions continue to swell, the company is revamping its advertising business to consolidate multiple advertising products. Amazon is renaming its advertising division Amazon Advertising, which will combine all of its e-commerce, search, display, programmatic, video and ...

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In smart cities, advertisers will rule IN SMART CITIES, ADVERTISERS WILL RULE

blog article

Sep 04, 2018

“If you’re not paying for it, you’re the product.” The phrase was coined in the 1970s to talk about television advertising, but has since become the internet’s whole business model: we get nice services, for free or for very little, and in return, our attention is sold ...

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The Truth About Social Media THE TRUTH ABOUT SOCIAL MEDIA

blog article

Sep 04, 2018

Social media: every business needs to be using it, that’s a well-known fact. Yet, marketers still face the challenge of knowing what platforms they should be on and where to focus their social media efforts. For many, these numbers may come as no surprise. As some of us know personally (and pa...

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The state of advertising on Instagram Stories in five charts THE STATE OF ADVERTISING ON INSTAGRAM STORIES IN FIVE CHARTS

blog article

Sep 03, 2018

The rapid growth and consumption of Instagram Stories have made it hard for advertisers to ignore, even if they have reservations over whether they can match the high-end, premium content on the platform. Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting t...

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5 Common Digital Marketing Mistakes (And How to Avoid Them) 5 COMMON DIGITAL MARKETING MISTAKES (AND HOW TO AVOID THEM)

blog article

Sep 03, 2018

Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail? Don’t worry; we understand how difficult it can be to figure out what types of advertising your aud...

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Top 15 Digital Marketing Tools for Content Marketing TOP 15 DIGITAL MARKETING TOOLS FOR CONTENT MARKETING

blog article

Aug 31, 2018

It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales. When you create strong content and distribute it via email and social media, you have a holistic marketing str...

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5 Key Steps to Maintaining Brand Identity in Your Digital Marketing 5 KEY STEPS TO MAINTAINING BRAND IDENTITY IN YOUR DIGITAL MARKETING

blog article

Aug 30, 2018

A brand identity is what makes your brand recognizable and attractive. It’s important to be consistent whether you’re crafting emails, creating new landing pages, or posting photos on Instagram. However, creating and maintaining a brand identity is easier said than done. No matter the si...

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Make money online through digital marketing business reviews MAKE MONEY ONLINE THROUGH DIGITAL MARKETING BUSINESS REVIEWS

blog article

Aug 30, 2018

As we all know that marketing is all about strategy which will help to earn more profit for you all the time. For information, it is considered to be one of the essential things where you need to promote your products once the business is started. In this case, most of them are struggling to find th...

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Digital Marketing Requires Mastery of Multiple Skills DIGITAL MARKETING REQUIRES MASTERY OF MULTIPLE SKILLS

blog article

Aug 30, 2018

Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it. Digital marketing has real...

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How affiliate marketing can weather the digital advertising storm HOW AFFILIATE MARKETING CAN WEATHER THE DIGITAL ADVERTISING STORM

blog article

Aug 29, 2018

These are troubling times for digital marketers. Recently labeled ‘dysfunctional and opaque’ by a group of UK politicians, with a ‘corrosive’ effect on the trust that advertising has traditionally been predicated on, brands are left struggling to understand the value they der...

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Digital Marketing Trends That Are Changing The Way We Market To Consumers DIGITAL MARKETING TRENDS THAT ARE CHANGING THE WAY WE MARKET TO CONSUMERS

blog article

Aug 29, 2018

The world is changing, and technology is taking the lead. Today, everything is going digital entertainment, health, real estate, banking, and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required). With everything turning to...

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Top 7 factors to keep in mind when choosing a digital marketing course TOP 7 FACTORS TO KEEP IN MIND WHEN CHOOSING A DIGITAL MARKETING COURSE

blog article

Aug 29, 2018

If you are someone who is looking for a digital marketing course, then you must have figured out by now that digital marketing courses are available both online and offline – it all depends which one you choose to go for. But why should you go for a digital marketing training course? What is i...

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Top Digital Marketing Strategies That Can Benefit Your Small Business TOP DIGITAL MARKETING STRATEGIES THAT CAN BENEFIT YOUR SMALL BUSINESS

blog article

Aug 29, 2018

Though it may not seem obvious, digital marketing strategies help small businesses improve their sales and strengthen their brand reputation. Going digital is the modern way to get your consumers’ attention and align their focus on your company. However, not all digital marketing strategies wo...

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Digital Marketing Trends That Are Changing The Way We Market To Consumers DIGITAL MARKETING TRENDS THAT ARE CHANGING THE WAY WE MARKET TO CONSUMERS

blog article

Aug 29, 2018

The world is changing, and technology is taking the lead. Today, everything is going digital entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required). With everything turning to ...

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3 Signs It’s Time to Ditch a Digital Marketing Campaign 3 SIGNS IT’S TIME TO DITCH A DIGITAL MARKETING CAMPAIGN

blog article

Aug 29, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective marketing tactic and adopt a new approach is actuall...

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Why you should invest in digital marketing WHY YOU SHOULD INVEST IN DIGITAL MARKETING

blog article

Aug 28, 2018

Experts point out that even if your business website receives plenty of online traffic, it will not amount anything significant. You need to be able to convert them into potential sales. Your objective is naturally to ensure your organization is in a position to generate enough revenue to gain the c...

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How digital marketing helped this restaurant connect with millennials HOW DIGITAL MARKETING HELPED THIS RESTAURANT CONNECT WITH MILLENNIALS

blog article

Aug 28, 2018

Millennials in the Asia Pacific are expected to have an estimated US$6 trillion in disposable income by 2020, says a 2016 report by research consultancy firm Accenture. Couple that high spending power with the fact that millennials represent more than 45 percent of the region’s population, the...

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Are You Annoyed by Adverts for Things You Have Just Bought? ARE YOU ANNOYED BY ADVERTS FOR THINGS YOU HAVE JUST BOUGHT?

blog article

Aug 28, 2018

Advertising that works is exciting, stimulating and makes you desire something. It is not the kind of thing that makes you go “will you go away, I’ve already got it”. However, that’s precisely what much of the online advertising is doing these days. Your search for something,...

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5 Reasons Why Instagram Will Beat Facebook as Most Popular Social Media Network 5 REASONS WHY INSTAGRAM WILL BEAT FACEBOOK AS MOST POPULAR SOCIAL MEDIA NETWORK

blog article

Aug 28, 2018

In 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time, was weak on mobile prior to their public days on the stock market. Buying Instagram allowed them to im...

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3 Reasons Taking a Social Media Break Can Do Wonders for Your Business 3 REASONS TAKING A SOCIAL MEDIA BREAK CAN DO WONDERS FOR YOUR BUSINESS

blog article

Aug 27, 2018

If you read a lot of business advice online, you’re probably used to hearing that you should be all over the place online to grow your business. It always seems like there’s a new method of doing business that’s all the rage or a new way of using social media pops up to throw you o...

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The Value Behind Personalizing Connection Requests THE VALUE BEHIND PERSONALIZING CONNECTION REQUESTS

blog article

Aug 27, 2018

Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing funnel, by just ma...

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3 Simple Changes That Will Supercharge Your Content 3 SIMPLE CHANGES THAT WILL SUPERCHARGE YOUR CONTENT

blog article

Aug 27, 2018

Content marketing is an all-encompassing term that has peaked and fallen off in years past. But just because the use of the term is on the decline, doesn’t mean that successful content marketing strategies are any less effective. In fact, the companies that are succeeding with content are usin...

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5 Benefits of Using a DMP on Search Campaigns 5 BENEFITS OF USING A DMP ON SEARCH CAMPAIGNS

blog article

Aug 27, 2018

Search marketing is a lot like the show “House Hunters”. In the show, a couple buying a new home meet with a real estate agent and talk about the various attributes that are important to them for example, having a home office to take work calls, a dining room to entertain guests, or a sp...

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Facebook Removes Ad Targeting Options – Should You Be Worried? FACEBOOK REMOVES AD TARGETING OPTIONS – SHOULD YOU BE WORRIED?

blog article

Aug 27, 2018

Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in order to uphold its goal of “protecting people from discriminatory advertising on our platforms.” According to the announcement, “th...

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3 Ways Search Marketers Can Leverage AI for SEO & PPC Today 3 WAYS SEARCH MARKETERS CAN LEVERAGE AI FOR SEO & PPC TODAY

blog article

Aug 27, 2018

Keeping up with AI-driven developments in the search industry is the new normal for search marketers. Technological breakthroughs, such as advancements in voice recognition and the creation of powerful machine learning algorithms, greatly impact how people search and consequently how we do search en...

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64 Amazing Outdoor Advertising Stats 64 AMAZING OUTDOOR ADVERTISING STATS

blog article

Aug 25, 2018

There’s nothing like cold, hard facts to bring something into perspective, and when we began gathering stats for this look at out of home by the numbers, we were kind of floored. We love outdoor advertising, of course, but even we were surprised at just how much it has grown, improved and prog...

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Give Your LinkedIn a Boost: 7 Tips to Strengthen Your Profile GIVE YOUR LINKEDIN A BOOST: 7 TIPS TO STRENGTHEN YOUR PROFILE

blog article

Aug 24, 2018

Unlike many other social platforms, LinkedIn is an excellent channel for personal branding and help yourself stand out from other professionals. With a social network of over 500 million, it is important to recognize some best practices that will help promote your unique skills and qualities. Your b...

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How to Use Product Feeds to Boost Your Digital Advertising Campaigns HOW TO USE PRODUCT FEEDS TO BOOST YOUR DIGITAL ADVERTISING CAMPAIGNS

blog article

Aug 24, 2018

E-Commerce product feeds are jam-packed with information advertisers can use to refine and enhance their campaigns. And not only that advertisers can add information from a huge range of sources to build data-rich feeds. Despite this, many advertisers continue to underutilize the information in thei...

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Ten SEO Tips Anyone Can Practice TEN SEO TIPS ANYONE CAN PRACTICE

blog article

Aug 23, 2018

Search Engine Optimization (SEO) has come a long way over the years thanks to technology, improved analytics, and the dynamism in audiences. People launch new websites every day, and search engines are on the lookout for more modern strategies to incorporate into their indexing and ranking algorithm...

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5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster 5 TRIED AND TRUE LINKEDIN TIPS TO GROW YOUR COMPANY PAGE FOLLOWERS 600% FASTER

blog article

Aug 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so tha...

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5 SEO Tactics That You Should Try Out Now 5 SEO TACTICS THAT YOU SHOULD TRY OUT NOW

blog article

Aug 23, 2018

We all know that SEO has really changed a lot over the last few years. With advancements to algorithms and the introduction of machine learning to search, SEO has become harder to perfect. We’ve compiled the top SEO tactics and strategies that still work and help you succeed. Let’s explo...

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Social Media Marketing Trends for 2018: A Lifeline To A Thriving Business SOCIAL MEDIA MARKETING TRENDS FOR 2018: A LIFELINE TO A THRIVING BUSINESS

blog article

Aug 22, 2018

here are literally millions of businesses occupying social media space just vying for a customer’s attention. They are pulling out all of the stops to promote their business, to get customers to buy their product. So it’s safe to say that there is stiff competition in the socialverse. Fo...

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Machine learning reveals crazy advertising ideas that actually work MACHINE LEARNING REVEALS CRAZY ADVERTISING IDEAS THAT ACTUALLY WORK

blog article

Aug 22, 2018

Advertisers have a lot of expectations. They target specific demographics to buy certain products at certain price points, but they’re often wrong. “It’s pretty hard to be world-class at this as a human. So we kind of say, ‘Let the machines do the job‘,” said Unit...

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What you need to know in advertising today WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

blog article

Aug 22, 2018

Ad tech veteran Michael Cassidy is embarking on his second act - and his first big bet is on the future of e-commerce. The former CEO and chairman of ad tech company Undertone are trying to build a portfolio of profitable companies centered around technology and marketing services through August Spa...

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Using Hashtags on Instagram USING HASHTAGS ON INSTAGRAM

blog article

Aug 22, 2018

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?  Many people don’t truly understa...

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Insourcing vs. Outsourcing: What’s Best for My Digital Marketing? INSOURCING VS. OUTSOURCING: WHAT’S BEST FOR MY DIGITAL MARKETING?

blog article

Aug 22, 2018

To insource digital-marketing needs or outsource them? This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand. When ...

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Three Reasons to Hit Pause on Your PPC Campaigns THREE REASONS TO HIT PAUSE ON YOUR PPC CAMPAIGNS

blog article

Aug 21, 2018

Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new customers. Part of what makes this particular advertising model so popular is its ability to easily find new, potential customers who are alread...

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STAND OUT ON SOCIAL MEDIA WITH FACEBOOK LIVE STAND OUT ON SOCIAL MEDIA WITH FACEBOOK LIVE

blog article

Aug 21, 2018

Facebook Live helps you build your brand as a local expert by engaging with Facebook followers via short, live videos. It reinforces that you are knowledgeable about your market as well as the real estate industry. “Facebook Live is a way to broadcast a video to your audience in real time,&rdq...

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5 Skills Every PPC Professional Needs to Succeed 5 SKILLS EVERY PPC PROFESSIONAL NEEDS TO SUCCEED

blog article

Aug 21, 2018

I might be a bit optimistic, but there are so many possibilities and opportunities within paid search. The opportunities are limitless. Don’t believe me? I did a quick LinkedIn Search for jobs in the U.S. with “paid search” included in the title or description and there are more th...

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How to Use Email to Get Backlinks Without Being Spammy HOW TO USE EMAIL TO GET BACKLINKS WITHOUT BEING SPAMMY

blog article

Aug 21, 2018

Any SEO pro understands the importance backlinks play in their online ranking strategy. In fact, as far as local optimization goes, link signals have been shown time and time again to be the most influential organic ranking factor. That’s why many marketers turn to email marketing to get links...

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Should I Upgrade to WordPress 5.0? SHOULD I UPGRADE TO WORDPRESS 5.0?

blog article

Aug 21, 2018

I’m one of the few aging people in this field that can remember when WordPress made its entrance onto the web’s stage. Most agencies were pumping out their own custom CMS platforms and boasting a variety of new features for each new engagement when WordPress first came out. It was an edg...

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How to Prepare Your Clients for Algorithm Updates HOW TO PREPARE YOUR CLIENTS FOR ALGORITHM UPDATES

blog article

Aug 20, 2018

The reason why ethical SEO professionals don’t offer guarantees is simple: We don’t control Google. Going all the way back to 2003 and the first major algorithm update nicknamed Florida SEO professionals have dreaded and eagerly anticipated algorithm updates. No matter how experienced yo...

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The Top 8 Reasons Your Business Needs SEO THE TOP 8 REASONS YOUR BUSINESS NEEDS SEO

blog article

Aug 20, 2018

Search Engine Optimization, better known as SEO, is what helps websites get to the top of search results in search engines such as Google, Bing, Yahoo, etc. When someone searches for a specific topic and your business website is at the top of the results, you can gather that you will get far more bu...

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5 Golden Marketing Tips for Ruling Instagram 5 GOLDEN MARKETING TIPS FOR RULING INSTAGRAM

blog article

Aug 19, 2018

While Facebook's move to purchase Instagram for $1 billion back in 2012 was initially viewed with some skepticism, it's since proven to be a stroke of genius, with the visual-focused platform advancing to a billion active users, and providing Facebook with a unique, mobile-native way to broa...

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How Voice and Responsive Search Ads will Revolutionize Google Ads HOW VOICE AND RESPONSIVE SEARCH ADS WILL REVOLUTIONIZE GOOGLE ADS

blog article

Aug 19, 2018

In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry changes will revolutionize the way we l...

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Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to achieve maximum effectiveness. Understanding the pr...

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Facebook Ads: The Basics for Small Biz FACEBOOK ADS: THE BASICS FOR SMALL BIZ

blog article

Aug 18, 2018

Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives companies a large potential customer base to conn...

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7 Reasons Not to Hire a Digital Marketing Agency 7 REASONS NOT TO HIRE A DIGITAL MARKETING AGENCY

blog article

Aug 18, 2018

Hiring a digital marketing agency isn’t for everyone. Working with an agency is a relationship, and just like when it comes to romance, it isn’t always the right time to get serious. If you’re considering turning to experts to take on (or take over) your digital marketing needs, mu...

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SEO Basics: How To Optimize Your Content For Search Engines SEO BASICS: HOW TO OPTIMIZE YOUR CONTENT FOR SEARCH ENGINES

blog article

Aug 18, 2018

Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on this subject, and a number of really great m...

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How to Define Your Brand Voice HOW TO DEFINE YOUR BRAND VOICE

blog article

Aug 18, 2018

Creating your brand identity involves many different facets including the logo, taglines, website colors and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the worl...

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How to Create Content That Makes Your Buyer Feel Smart HOW TO CREATE CONTENT THAT MAKES YOUR BUYER FEEL SMART

blog article

Aug 17, 2018

When was the last time you bought something and felt totally out of your element? Maybe it was a computer or some sort of healthcare product. Whatever the case it’s important that the salesman is able to strike a chord without sounding patronizing. If a computer salesman has a non-techie custo...

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How To Not Be Annoying On LinkedIn HOW TO NOT BE ANNOYING ON LINKEDIN

blog article

Aug 16, 2018

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job opportunities, and showcasing your professional k...

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The Problem With Digital Marketing Training THE PROBLEM WITH DIGITAL MARKETING TRAINING

blog article

Aug 16, 2018

Digital tools are redefining marketing. Yesterday’s Chief Marketing Officer is today’s Chief Marketing Technologist. Digital is the new shiny thing that all brands are toying with. Every agency and publisher is gung ho about digital marketing and its CAGR of 30 per cent. There is just on...

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How to Run a Winning Digital Marketing Agency HOW TO RUN A WINNING DIGITAL MARKETING AGENCY

blog article

Aug 15, 2018

Nowadays, digital marketing agencies are a dime a dozen, hailing from every corner of the world, saturating the marketplace, and making it that much harder for potential clients to decide whom to trust to propel their brands forward. So how you plan to stand out? In such a competitive environment, i...

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How to Budget for Digital Marketing Projects HOW TO BUDGET FOR DIGITAL MARKETING PROJECTS

blog article

Aug 15, 2018

Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and overarching business goals. While company goals may differ, Centro can offer you a tested framework to create the optimum marketing budget for your b...

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How To Tap Into Your Creative Brain and Improve Your Marketing HOW TO TAP INTO YOUR CREATIVE BRAIN AND IMPROVE YOUR MARKETING

blog article

Aug 15, 2018

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true that coming up with content ideas each week can be...

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Where Should You Focus Your Video Strategy in 2018? WHERE SHOULD YOU FOCUS YOUR VIDEO STRATEGY IN 2018?

blog article

Aug 15, 2018

As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media if not, you’re going to be left in the dust. Strategizing how to attract and then keep your audience engaged should be a top ...

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4 Facebook Updates to Help You Market Your Local Business 4 FACEBOOK UPDATES TO HELP YOU MARKET YOUR LOCAL BUSINESS

blog article

Aug 14, 2018

With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages ...

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Google Ads Bid Strategy: Manual vs. Automated Bid GOOGLE ADS BID STRATEGY: MANUAL VS. AUTOMATED BID

blog article

Aug 14, 2018

Of all of the technical aspects of PPC, none confounds both pros and novices more than bid strategy.
This is partly because there are so many bid strategy options in Google Ads, each with its own nuances.
Even when you think you understand how they work based on their descriptions, tha...

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10 Steps to Build Your First Email Marketing Automation Drip Campaign 10 STEPS TO BUILD YOUR FIRST EMAIL MARKETING AUTOMATION DRIP CAMPAIGN

blog article

Aug 14, 2018

Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key. In this guide, I’ll...

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How to Find Success in Your Marketing Career Early On HOW TO FIND SUCCESS IN YOUR MARKETING CAREER EARLY ON

blog article

Aug 14, 2018

A successful marketing career is more than just working up to a high salary. Everyone’s definition of a fulfilling career is different, but if you truly want to advance your career, realizing that it revolves around more than a nice paycheck is important. Establishing a career in marketing can...

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5 Actionable Social Video Stats to Boost your Social Marketing Strategy 5 ACTIONABLE SOCIAL VIDEO STATS TO BOOST YOUR SOCIAL MARKETING STRATEGY

blog article

Aug 14, 2018

Video content is one of the most important types of content for any marketing strategy and audiences love seeing a video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video lover cult. Video content for B2B companies is growing...

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Take Your Digital Marketing Strategy to Print TAKE YOUR DIGITAL MARKETING STRATEGY TO PRINT

blog article

Aug 14, 2018

We live in a digital age, where everything is now a “soft copy” or a digital download or an electronic payment rather than a hard copy. Yet, the title of this post is related to taking your digital B2B marketing strategy to print. Doesn’t that seem counterintuitive? It’s not,...

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10 Conversion Copy Tips Every SEO Writer Needs to Know 10 CONVERSION COPY TIPS EVERY SEO WRITER NEEDS TO KNOW

blog article

Aug 13, 2018

As long as you nail your SEO, your writing quality can come in second place. Right? Nope! Stop right now! Many times, good SEO writing is forgotten by the traditional SEO writer. That includes forgetting about engaging and thus converting a reader to your side whether that means list sign-ups, opt-i...

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The Definitive Local SEO Guide for Beginners THE DEFINITIVE LOCAL SEO GUIDE FOR BEGINNERS

blog article

Aug 13, 2018

What do Amazon, Airbnb, IKEA, and Uber all have in common? If you said four very successful companies, that would be true. But would you also say they were the most innovative companies in the world? Maybe not. But these four companies innovate in one way that is better than all their competition. T...

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A dose of digital in healthcare marketing A DOSE OF DIGITAL IN HEALTHCARE MARKETING

blog article

Aug 12, 2018

It's hard to ignore the influence of digital marketing in this day and age. No industry is lagging behind in utilizing this new age marketing technique and the healthcare industry is no exception. Adoption of digital marketing has already become widespread around healthcare industry globally and...

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How Digital Marketing Can Take Your Startup To A Higher Level HOW DIGITAL MARKETING CAN TAKE YOUR STARTUP TO A HIGHER LEVEL

blog article

Aug 10, 2018

Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with clients, and more. Everything requires exhaustive research and an eye for detail. Luckily, digital marketing c...

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Facebook Provides Tips on How to Enhance Audience Connection FACEBOOK PROVIDES TIPS ON HOW TO ENHANCE AUDIENCE CONNECTION

blog article

Aug 10, 2018

At a recent Facebook Local News Subscriptions Accelerator event, Facebook Journalism Project advisor Tim Griggs outlined a range of ways in which publishers can improve their digital performance by focusing on audience members in the mid-funnel  “the point in the audience journey where re...

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Google Assistant Can Now Read Google News Stories Out Loud GOOGLE ASSISTANT CAN NOW READ GOOGLE NEWS STORIES OUT LOUD

blog article

Aug 10, 2018

Google Assistant has been updated with the ability to read articles in Google News out loud. Previously, Google Assistant was able to read brief snippets of stories from a select number of publishers. Users also had little control over the content that was read back to them. They could utter the com...

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LinkedIn Reaches 575 Million Members LINKEDIN REACHES 575 MILLION MEMBERS

blog article

Aug 09, 2018

The professional social network, LinkedIn, has reported that it now has more than 575 million members worldwide. LinkedIn has also provided a breakdown of its audience, helping to contextualize exactly where the platform is most popular. As with most platforms, the North American region clearly cont...

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Why Brand Safety Matters to Every Advertiser WHY BRAND SAFETY MATTERS TO EVERY ADVERTISER

blog article

Aug 09, 2018

To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a little bit of an understatement. In a lot of ways, the journey to get where we are today began in 2007 when Steve Jobs first walked across a stage in Cupertino, Cal...

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6 Steps To Kick-Start Your Word of Mouth Marketing 6 STEPS TO KICK-START YOUR WORD OF MOUTH MARKETING

blog article

Aug 09, 2018

How preferable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word of mouth marketing and be more preferable. That sounds great and all, but is word of mouth really measurable? Is there success criteria in word of mouth advertising and ...

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8 Important Ways to Qualify Your Paid Search Prospects 8 IMPORTANT WAYS TO QUALIFY YOUR PAID SEARCH PROSPECTS

blog article

Aug 09, 2018

Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the client started to feel that th...

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How Social Media Is Pushing Fashion HOW SOCIAL MEDIA IS PUSHING FASHION

blog article

Aug 08, 2018

How social media is pushing fashion Gone are the days of spoon-fed fashion from the powers that be behind the catwalks and glossies. Now, the world of fashion is free and larger than it has ever been, thanks to social media. With Instagram influencers in every fashion type, there's no limit to t...

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FACTORS SMALL BUSINESSES SHOULD EXAMINE BEFORE CHOOSING A DIGITAL MARKETING STRATEGY FACTORS SMALL BUSINESSES SHOULD EXAMINE BEFORE CHOOSING A DIGITAL MARKETING STRATEGY

blog article

Aug 08, 2018

Here’s a startling figure: There will be over 2 billion online shoppers globally by 2020 as a growing number of people buy goods and services while connecting with small businesses. That statistic is a compelling reason why small businesses, including those owned by black entrepreneurs, should...

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How to Plan a Blog Post in 6 Easy Steps HOW TO PLAN A BLOG POST IN 6 EASY STEPS

blog article

Aug 08, 2018

It can be a challenge to write high-quality, compelling content for an audience. But the more planning and preparation you do for these projects ahead of time, the better your finished product will be. This is true for most scenarios in life. Writing interesting, insightful, and educational content ...

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Research Shows You Get The Best Results If... RESEARCH SHOWS YOU GET THE BEST RESULTS IF...

blog article

Aug 08, 2018

Marketing and sales are very data-driven or at least we pretend to be. Every day, some research report provides interesting tidbits of data that show what customers respond to, giving us the secrets of success. We learn. Customers respond best if you only ask 4 questions in discovery calls, If you u...

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How to Find Freelance Jobs on LinkedIn (in Less Than 10 Seconds) HOW TO FIND FREELANCE JOBS ON LINKEDIN (IN LESS THAN 10 SECONDS)

blog article

Aug 07, 2018

I see a lot of people posting job opportunities for freelancers on LinkedIn all the time, while I also, conversely, see a lot of freelancers putting out calls for work. But both often completely miss each other because they're in each others' networks. In the example above, you can see how t...

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How to Use Social Polls to Boost Audience Engagement and Brand Awareness HOW TO USE SOCIAL POLLS TO BOOST AUDIENCE ENGAGEMENT AND BRAND AWARENESS

blog article

Aug 07, 2018

Getting your audience to engage with your social content can be tricky, with even well-written content and eye-catching videos sometimes falling flat. But words and images aren’t the only tools at your disposal - social media polls are one of the most overlooked options for boosting interactio...

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How to Create a Successful Content Marketing Schedule HOW TO CREATE A SUCCESSFUL CONTENT MARKETING SCHEDULE

blog article

Aug 07, 2018

Is content marketing one of your business’ promotional strategies? If so, how do you find a time and stay on schedule when it comes to creating social media updates, blog posts, e-newsletters, white papers, infographics, videos, images, etc.? While content creation is a valuable and affordable...

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Why Your Marketing Plan Should Include User-Generated Content WHY YOUR MARKETING PLAN SHOULD INCLUDE USER-GENERATED CONTENT

blog article

Aug 07, 2018

As consumers become increasingly immune to brand-produced content, skipping sponsored articles and blocking digital ads, marketers are turning to a more organic approach in the battle for customer attention: user-generated content (UGC). Not only do 76% of consumers trust the content of fellow consu...

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4 Ways to Use Google Analytics to Find Content Ideas 4 WAYS TO USE GOOGLE ANALYTICS TO FIND CONTENT IDEAS

blog article

Aug 06, 2018

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social ...

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How to Handle a Major Google Algorithm Update HOW TO HANDLE A MAJOR GOOGLE ALGORITHM UPDATE

blog article

Aug 06, 2018

Google is constantly working on their search engine in order to deliver better results for their users and their business. In fact, Google makes anywhere between 500 to 600 updates each year. While not every one of this updates is major, when the big ones do role out you need to know how to respond....

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4 Ways to Use Google Analytics to Find Content Ideas 4 WAYS TO USE GOOGLE ANALYTICS TO FIND CONTENT IDEAS

blog article

Aug 06, 2018

Data is pivotal in all marketing campaigns. Companies that leverage data are able to better understand their customers. Data-driven marketing results in greater customer loyalty, customer engagement, and increases in the number of customers. However, we mostly use data to inform SEO, PPC, or social ...

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7 Mistakes Made on Facebook Business Pages 7 MISTAKES MADE ON FACEBOOK BUSINESS PAGES

blog article

Aug 03, 2018

Mistakes on your business page can be fixed. It’s pretty clear that just about every business needs to be using Facebook. This means a Facebook Business Page. Depending on your product and/or service, you will set up a specific type of business page. Don’t make the mistake of promoting y...

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LinkedIn Adds a Strange New Feature – Inbound Marketing Highlights LINKEDIN ADDS A STRANGE NEW FEATURE – INBOUND MARKETING HIGHLIGHTS

blog article

Aug 03, 2018

New technology is continuing to change marketing as we know it. With new capabilities on social media and constantly evolving cell-phones, it’s important for marketers to stay up-to-date with all the recent changes. See what’s new with social media, mobile, and AR in this week’s in...

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How to Get Started: Our Instagram For Small Business Guide HOW TO GET STARTED: OUR INSTAGRAM FOR SMALL BUSINESS GUIDE

blog article

Aug 03, 2018

How do you find time to create an Instagram strategy, when you’re super busy with all the aspects of running a business? As a small or medium-sized business, there’s no denying that it can be tough and a challenge. To help you get started with Instagram for small business, or medium-size...

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WhatsApp WHATSAPP'S MAKING A NEW BUSINESS PUSH, POINTING TO SIGNIFICANT REVENUE OPPORTUNITIES

blog article

Aug 02, 2018

WhatsApp has announced some new business tools as the app slowly moves towards monetization - and creating another new revenue stream for parent company Facebook. First off, WhatsApp has announced new updates for the WhatsApp Business app. Launched last year, WhatsApp Business provides more ways for...

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The Impact of Social Media on Your Corporate News THE IMPACT OF SOCIAL MEDIA ON YOUR CORPORATE NEWS

blog article

Aug 02, 2018

Social media users are active- very active. They spend hours searching, reading and sharing your news. What does this mean for the corporate communicator? Publishing your news, stories, events, and multimedia on social media channels can be an effective means of distributing your content far and wid...

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7 Video Promotion Ideas to Help Your Videos Stand Out From The Crowd 7 VIDEO PROMOTION IDEAS TO HELP YOUR VIDEOS STAND OUT FROM THE CROWD

blog article

Aug 02, 2018

Can you imagine inviting friends over for a nice dinner at your house and not offering dessert? The dinner might taste great, but it would be more satisfying if you went the extra step to enhance your meal with a sweet treat. That may seem obvious to some people, yet I see so many companies doing th...

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The Mystery of Email Engagement: Solved THE MYSTERY OF EMAIL ENGAGEMENT: SOLVED

blog article

Aug 01, 2018

As a business owner, time is valuable and unfortunately often limited. It can be challenging to deliver emails of consistently high quality, let alone find time to test, optimize and segment. Fortunately, making it easier isn’t an insurmountable feat. A few small changes can produce big result...

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How to Know You Are Hiring the Right Team Members to Grow Your Business HOW TO KNOW YOU ARE HIRING THE RIGHT TEAM MEMBERS TO GROW YOUR BUSINESS

blog article

Aug 01, 2018

Feel like it’s time to grow your business? Apart from finances, you need to hire the right team members to help your business grow. Working with the right team members can catapult the success of your business because you’ll be able to essentially double your workload and your profit by ...

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How To Build A Brand Community Using Social Media HOW TO BUILD A BRAND COMMUNITY USING SOCIAL MEDIA

blog article

Jul 31, 2018

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose builds a community. Brands that take on a mentoring role, prov...

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The 6 Currencies of Customer Experience THE 6 CURRENCIES OF CUSTOMER EXPERIENCE

blog article

Jul 31, 2018

Every brand’s goal is to deliver a positive customer experience, but what is it that makes a customer feel valued, listened to, and appreciated? How do brands build the kind of loyalty that comes from delivering a great experience? Providing the experience customers want is essential to busine...

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Pros and Cons of Website Analysis Methodologies PROS AND CONS OF WEBSITE ANALYSIS METHODOLOGIES

blog article

Jul 31, 2018

Woohoo! Your Director of Marketing finally gave you permission to put together a conversion rate optimization strategy (it’s about time especially when you consider that companies using a CRO tool to develop strategies see a 233 percent increase in ROI). The understanding is that if you presen...

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How To Build A Brand Community Using Social Media HOW TO BUILD A BRAND COMMUNITY USING SOCIAL MEDIA

blog article

Jul 31, 2018

Today, companies and brands are often unsure of what to post on social media and often resort to self-promotion, which to be honest is boring and one of the worst things you can do. Social media when utilized correctly and with a purpose builds a community. Brands that take on a mentoring role, prov...

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Top 5 Tools of 2018 to Rock Your Digital Strategy TOP 5 TOOLS OF 2018 TO ROCK YOUR DIGITAL STRATEGY

blog article

Jul 30, 2018

It can seem overwhelming when you think about the ever-evolving world of digital marketing. Where do you start? What are the first steps you should take when getting your feet wet in this critical area of study? In the following article, we will walk you through all the necessary steps to get you to...

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Top 11 WordPress Plugins for Agencies TOP 11 WORDPRESS PLUGINS FOR AGENCIES

blog article

Jul 30, 2018

Remember the Apple campaign “There’s an App for That” from 2009? Well, the same principle now applies to WordPress. It doesn’t matter what kind of functionality you’re looking for enhanced security features, SEO assistance, advanced booking systems there’s a plugi...

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3 Must-Have Free WordPress Tools for Starting Out in 2018 3 MUST-HAVE FREE WORDPRESS TOOLS FOR STARTING OUT IN 2018

blog article

Jul 30, 2018

My first website was built using desktop software with limited drag and drop functionality in 2006. I stuffed it with keywords and all the products I could find from the companies that were willing to drop ship for me. About a month after I published it, there was one website visitor (allegedly some...

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How to Create a Facebook Marketing Campaign that Boosts ROI HOW TO CREATE A FACEBOOK MARKETING CAMPAIGN THAT BOOSTS ROI

blog article

Jul 30, 2018

Facebook is the most widely used social media platform with 1.45 billion active daily users; the platform is an amazing opportunity for you to find a ton of potential leads who you can convert into customers. But you can’t just post some photos on your Facebook business page and expect to rece...

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10 Easy Tricks to Rank Higher on Google Maps 10 EASY TRICKS TO RANK HIGHER ON GOOGLE MAPS

blog article

Jul 30, 2018

For local businesses, ranking on Google Maps is something of a Holy Grail of search marketing, and an SEO agency has lots of tools to help you get there. It’s a goal at least equally worth a first-page organic ranking, especially for small businesses with limited reach. Your Maps listing lets ...

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How to Improve Your SEO with a Topic-Driven Content Marketing Approach HOW TO IMPROVE YOUR SEO WITH A TOPIC-DRIVEN CONTENT MARKETING APPROACH

blog article

Jul 30, 2018

The industry is rapidly moving from a keyword-focused approach to a topic-driven model. Google’s recent rebrand of its ad network, AdWords to Google Ads, provides a perfect example of this. In the SEO realm, we’ve seen this shift for a while, as search engines have slowly shifted to sema...

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A Guide to Link Building via Blog Comments A GUIDE TO LINK BUILDING VIA BLOG COMMENTS

blog article

Jul 29, 2018

Blog comments can legitimately help your brand if done correctly. The problem? Many people in SEO don’t use them correctly. Over the years, blog comments have been misused and abused. As a result, some people no longer even consider blog comments a worthwhile link building tactic. Blog comment...

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6 Remarketing Campaign Mistakes You Must Avoid 6 REMARKETING CAMPAIGN MISTAKES YOU MUST AVOID

blog article

Jul 27, 2018

For mature efforts, remarketing or RLSA efforts are often considered to take them to the next level. Success stories abound across industries with how these strategies improve efficiency by enhancing conversion rates. That said, as you consider rolling out remarketing, bear in mind these common mist...

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Google Assistant is More Accurate Than Alexa, Siri, and Cortana GOOGLE ASSISTANT IS MORE ACCURATE THAN ALEXA, SIRI, AND CORTANA

blog article

Jul 27, 2018

Google Assistant is the most accurate smartphone digital assistant, beating Amazon Alexa, Apple’s Siri, and Microsoft Cortana. A report released this week from Loup Ventures contains data from a digital assistant test, which measures how well the four competitors answered a series of 800 queri...

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Digital Strategy In Need of An Update? Consider These 4 Tactics DIGITAL STRATEGY IN NEED OF AN UPDATE? CONSIDER THESE 4 TACTICS

blog article

Jul 27, 2018

Whether you are creating a digital strategy from scratch or looking to update an existing plan, there are a handful of go-to tactics involving content, social media, pay-per-click advertising, and analytics to turn to in your time of need. Researching, developing, and executing against these tactics...

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How email can help retailers stay customer focused HOW EMAIL CAN HELP RETAILERS STAY CUSTOMER FOCUSED

blog article

Jul 26, 2018

Many retail marketing departments have been expanding for the last few years, due to the strong economy and a surge in new marketing technologies. However, after three years of consecutive increases, marketing budgets have stalled, with mounting pressure for CMOs to show the return on investment for...

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The Merchant’s Guide to Using Facebook for Affiliate Marketing THE MERCHANT’S GUIDE TO USING FACEBOOK FOR AFFILIATE MARKETING

blog article

Jul 26, 2018

The death of Facebook has been greatly exaggerated. Worldwide, the social networking platform saw a 14% increase in Daily Average Users (DAU) and Monthly Average Users (MAU) quarter-over-quarter worldwide. And even though usage dropped in North America, as was widely-reported recently, that actual d...

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How to Create an Effective Win Back Email Campaign HOW TO CREATE AN EFFECTIVE WIN BACK EMAIL CAMPAIGN

blog article

Jul 26, 2018

Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management. It’s stated that roughly 60% subscribers in an emailing list are inactive at any given time. Re-engaging th...

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HOW TO MARRY YOUR SEO AND CONTENT STRATEGY HOW TO MARRY YOUR SEO AND CONTENT STRATEGY

blog article

Jul 25, 2018

Just as we're huge advocates for unified marketing and sales teams, your SEO and content strategies should also be aligned. By marrying them, your SEO strategy can influence and improve the content your company produces. The goal of an inbound content strategy is to attract qualified visitors to...

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5 Ways to Create Memorable Health Care Ads 5 WAYS TO CREATE MEMORABLE HEALTH CARE ADS

blog article

Jul 25, 2018

Think about it: Has anyone in the history of the world ever thought, “Boy, I’d like to see a colonoscopy ad?” Probably not. Similarly, has anyone wanted to be reminded their knees aren’t as young as they used to be? Are there many on this planet who want to think they may hav...

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How to Run a High-Quality Content Site That Makes Money HOW TO RUN A HIGH-QUALITY CONTENT SITE THAT MAKES MONEY

blog article

Jul 25, 2018

SEO began as a magic pill to “make money online.” Many SEO pioneers were bloggers and webmasters, and most of them were looking to make money from earning ad revenue instead of selling products online. The industry changed significantly when SEO professionals set up agencies and started ...

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How to Incorporate Video into Your Social Media Marketing Strategy HOW TO INCORPORATE VIDEO INTO YOUR SOCIAL MEDIA MARKETING STRATEGY

blog article

Jul 25, 2018

From the revolutionary Tasty videos to the recent roll-out of Instagram TV, video as a social media marketing tactic has become, “the new black.” The mad rush of businesses incorporating videos into their digital marketing and advertising strategies may have you in a panic, but before yo...

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Social Media… Where To Start? SOCIAL MEDIA… WHERE TO START?

blog article

Jul 25, 2018

We hear so much about strategies for running a successful social media strategy, but how are you supposed to run that strategy if you don’t get started properly? Before you can get to the day-to-day successes, you need to set yourself up. Here are a few things to consider as you are building y...

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People vastly underestimate how much they spend on subscription services PEOPLE VASTLY UNDERESTIMATE HOW MUCH THEY SPEND ON SUBSCRIPTION SERVICES

blog article

Jul 25, 2018

Here’s another one: 84 percent of 2,500 people surveyed by Chicago-based marketing agency Digital Third Coast on behalf of Waterstone Management Group under-estimated how much they spend on subscription services. On average, people in the survey estimated they spent an average of $111 a month ...

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5 Ways to Profit from Digital Marketing Through 2028 5 WAYS TO PROFIT FROM DIGITAL MARKETING THROUGH 2028

blog article

Jul 25, 2018

The online revolution is coming faster than you think. We are in the age of the Uber-ization, Netflixing, and Bitcoining of everything. Your customers are getting used to ordering their products and services on demand. They like to choose exactly what they want, how they want it and when they want i...

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What is Digital Marketing? Breaking Down the Basics WHAT IS DIGITAL MARKETING? BREAKING DOWN THE BASICS

blog article

Jul 25, 2018

Digital marketing is the use of the internet to market your products or services. Digital marketing campaigns may include using social media, email, search engines, and a website or landing pages to engage with current and future customers. People are spending more and more time online, searching fo...

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Understanding Your Audience for Social Media Marketing UNDERSTANDING YOUR AUDIENCE FOR SOCIAL MEDIA MARKETING

blog article

Jul 24, 2018

A great way to expand your business to the public is through social media marketing. By making promotions of your website and blog topics on popular social media outlets such as Facebook and Twitter, you are guaranteed to reach more people, but you have to maintain a set strategy to succeed. Other c...

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The Golden Age of Content and What Advertisers Want THE GOLDEN AGE OF CONTENT AND WHAT ADVERTISERS WANT

blog article

Jul 24, 2018

There are more and more forms and formats of content, media and entertainment for consumers to enjoy. While that has led to more options and choices, it has, nonetheless, become increasingly difficult for good content to break out, and for that content to be monetized and supported in a financially ...

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7 Social Media Marketing Strategies to Drive Results 7 SOCIAL MEDIA MARKETING STRATEGIES TO DRIVE RESULTS

blog article

Jul 23, 2018

Your business probably has a Facebook Page and a Twitter account. And you have a LinkedIn company page where you’re growing a network of colleagues, employees, customers, partners, and business associates. And someone on your team is probably posting work-related photos on your company’s...

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Stock Photo Sites To Fuel Your Social Media Content STOCK PHOTO SITES TO FUEL YOUR SOCIAL MEDIA CONTENT

blog article

Jul 23, 2018

Finding reliable stock photo sites with great images for all of your social media and content marketing needs can sometimes be quite the pain. Whether it’s finding images that relate specifically to your content, or you just want something that doesn’t scream STOCK PHOTOGRAPHY! Regardles...

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The Language of Online Advertising Concepts to Master for Success THE LANGUAGE OF ONLINE ADVERTISING CONCEPTS TO MASTER FOR SUCCESS

blog article

Jul 23, 2018

Digital advertising is a relatively new discipline at least when you consider how many years businesses have been messaging consumers to promote or sell a product or service. In the age of digital, online advertising is one of the most effective ways to expand your reach, find new customers and boos...

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Using LinkedIn For Business USING LINKEDIN FOR BUSINESS

blog article

Jul 23, 2018

If you’re looking to kick start your career in digital, or looking for a career change, then LinkedIn is the ideal platform for showcasing your skills and expertise, your work history, your accomplishments and your recommendations. It’s easy to find and apply for jobs, it’s a fanta...

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Group, Facebook To Train Young Graduates On Digital Marketing GROUP, FACEBOOK TO TRAIN YOUNG GRADUATES ON DIGITAL MARKETING

blog article

Jul 22, 2018

Digify Africa PRO Nigeria, a digital training not-for-profit initiative in partnership with Facebook has said it will train young graduate waiting for employment on intensive Digital Marketing training programme. The programme which will equip 20 smart Nigerian graduates between the ages of 20 to 30...

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How to Create a Facebook Group for Your Business HOW TO CREATE A FACEBOOK GROUP FOR YOUR BUSINESS

blog article

Jul 21, 2018

Did you know there are dedicated Facebook groups for “rat moms” (women who own rats, presumably), people who yell at inanimate objects, and even Nickelback fans? If you use Facebook for personal purposes, you may have taken part in a Facebook group or perhaps you are more of the silent &...

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SEO is Changing, Are You Ready? SEO IS CHANGING, ARE YOU READY?

blog article

Jul 21, 2018

We are over halfway through 2018 and we thought it might be a good time to highlight some of the new SEO trends present so far this year. As Google continues to crack down on low quality, spam content new updates are more important than ever. Throughout 2017, Google made countless updates to their a...

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6 Things to Check for When Your Organic Traffic Suddenly Drops 6 THINGS TO CHECK FOR WHEN YOUR ORGANIC TRAFFIC SUDDENLY DROPS

blog article

Jul 20, 2018

If you’re a website owner or content marketer, you’ve likely experienced this a few times before: your site traffic suddenly drops, and you’re at a loss to explain it.  There could be many culprits behind this, with a new Google algorithm change likely first in your mind. When...

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5 Things You Need to Know About Outsourcing Content Marketing 5 THINGS YOU NEED TO KNOW ABOUT OUTSOURCING CONTENT MARKETING

blog article

Jul 20, 2018

Outsourcing content marketing can be tough. After all, no outsourced content creator will understand your business like an insider would, right? Well not necessarily. Trust me, it’s possible to work for a company for years without really understanding why the company does what it does, how it ...

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How Blockchain Technology Is Changing Digital Marketing HOW BLOCKCHAIN TECHNOLOGY IS CHANGING DIGITAL MARKETING

blog article

Jul 19, 2018

Digital marketing is a central part of any business. To thrive in today’s society, you must be able to effectively advertise on online platforms, including social media. Experts are predicting significant changes in the digital marketing world. A recent technological advancement called Blockch...

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Why You Should Use Social Media As A Platform For Public Relations WHY YOU SHOULD USE SOCIAL MEDIA AS A PLATFORM FOR PUBLIC RELATIONS

blog article

Jul 18, 2018

Social media is the way of the future. If your public relations company isn’t taking advantage of this fairly new platform, now is the time. Currently, the most popular social media options are Instagram, Twitter, YouTube, Facebook, and SnapChat. While the popularity of them can change over ti...

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Does SMS Marketing Actually Work? DOES SMS MARKETING ACTUALLY WORK?

blog article

Jul 18, 2018

SMS, or text messaging, has been a channel used by marketers to communicate with prospective customers for years. But most companies don’t dare try it or have never considered it. Why is that? If you ask them, they will most likely tell you it’s because SMS marketing doesn’t work. ...

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Why Relationship Building is Key in Digital Marketing WHY RELATIONSHIP BUILDING IS KEY IN DIGITAL MARKETING

blog article

Jul 18, 2018

When it comes to marketing, we understand how important it is to build a trusting relationship with current and potential customers. Marketers spend hours perfecting the customer journey, analyzing the different touchpoints, personalizing their messages, and using data to find out more about their c...

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How Do SEO and Google AdWords Work Together? HOW DO SEO AND GOOGLE ADWORDS WORK TOGETHER?

blog article

Jul 18, 2018

Putting together a Google AdWords campaign, a question you need to ask yourself is: have you looked at your SEO? SEO (search engine optimization) impacts your ranking and visibility in the search engine for key terms. SEO also affects your Google AdWords performance. Here’s how that works. Whe...

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How to Clean Up Your LinkedIn Company Page HOW TO CLEAN UP YOUR LINKEDIN COMPANY PAGE

blog article

Jul 17, 2018

Have you looked at your LinkedIn Company Page lately? More importantly, have you reviewed the people who say they are your employees? More often than not, someone at the company will say, “That person doesn’t work here.” or “That person left our company two years ago.” ...

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5 Google AdWords Features You Should Be Using In 2018 5 GOOGLE ADWORDS FEATURES YOU SHOULD BE USING IN 2018

blog article

Jul 17, 2018

There’s a lot to love about Google in 2018. Although privacy is still not high on their list of priorities, they are unleashing lots of cool new features and upgrading existing ones to the AdWords platform. The new AdWords interface may take some getting used to, like that time your parents br...

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How To Use Instagram Hashtags Properly HOW TO USE INSTAGRAM HASHTAGS PROPERLY

blog article

Jul 17, 2018

Almost every time that I had a conversation with someone not very familiar with Instagram hashtags I received the same question: “I use 30 really big hashtags, so people can find me, am I doing it right?”. And all the time I had to reply that it was actually the worst hashtag strategy to...

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Social Media Marketing Pixie Dust – The Facebook Pixel SOCIAL MEDIA MARKETING PIXIE DUST – THE FACEBOOK PIXEL

blog article

Jul 16, 2018

What if there was a marketing tool that would allow your business to tailor Facebook ads based on what pages people viewed on your website or what items they added to their shopping cart? Think of the possibilities. Maybe you own a retail store, for example, currently showcasing spring dresses on on...

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Artificial intelligence for marketers ARTIFICIAL INTELLIGENCE FOR MARKETERS

blog article

Jul 16, 2018

Artificial Intelligence (AI) has blown up in the past few years and is quickly starting to take over the world of business marketing. From digital assistants like Alexa and Google Home to Siri and search algorithms, AI allows consumers to access the information they want quickly and efficiently. It&...

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10 Things You Need for Successful Social Media Marketing 10 THINGS YOU NEED FOR SUCCESSFUL SOCIAL MEDIA MARKETING

blog article

Jul 15, 2018

What’s the point of your social marketing outreach? How will you know whether or not you’re succeeding? You need to have clearly defined goals to guide your efforts and that means goals that are specific, measurable and time-bound. Audience. Who are you trying to reach? On which social n...

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How to organize your keyword lists HOW TO ORGANIZE YOUR KEYWORD LISTS

blog article

Jul 12, 2018

Keyword research is a fundamental tactic that I have seen completely transform the overall marketing strategies of those who take it seriously. In fact, just about any marketing area begins with keyword research, be it competitive analysis, traffic growth, content planning, or PPC strategy. It has a...

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Making Money from Company Social Media Accounts MAKING MONEY FROM COMPANY SOCIAL MEDIA ACCOUNTS

blog article

Jul 11, 2018

Social media is everywhere whether it is breaking stories in the news or in the news due to a celebrity making an insensitive comment. The fact that social media has such a large reach around the world can make those proficient at it quite a bit of money. Company social media accounts can be used to...

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Google Marketing Live: New Features, New Focus GOOGLE MARKETING LIVE: NEW FEATURES, NEW FOCUS

blog article

Jul 11, 2018

Didn’t have time to catch the keynote from Google Marketing Live? We’ve got you covered. Here are highlights from this year’s event and what they mean for digital marketers. Safety FirstGiving the current hot topics of data privacy and brand safety, it wasn’t surprising for G...

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What is Digital Marketing and where will it go from here? WHAT IS DIGITAL MARKETING AND WHERE WILL IT GO FROM HERE?

blog article

Jul 11, 2018

Digital Marketing is an umbrella term which engulfs a range of marketing tactics. It is a way of using technology to meet, and optimize marketing objectives and is characterized as being organized, data-driven and strategic. If you hire a Digital Marketing Agency, they will help you deliver quantifi...

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7 Digital Marketing Predictions For Online Businesses In 2018! 7 DIGITAL MARKETING PREDICTIONS FOR ONLINE BUSINESSES IN 2018!

blog article

Jul 11, 2018

If you ask that one single, crucial element which changed everything about the digital ecosystem in India last year, it was Jio. The smashing entry of Jio and the way it disrupted mobile Internet is a case study to understand how aggressive businesses can transform an entire country. Jio’s dir...

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Google’s New Advertising Brands: What They Mean for Your Business GOOGLE’S NEW ADVERTISING BRANDS: WHAT THEY MEAN FOR YOUR BUSINESS

blog article

Jul 10, 2018

Google AdWords is becoming Google Ads. DoubleClick advertiser products and Google Analytics 360 Suite are unifying under a single brand called Google Marketing Platform. DoubleClick for Publishers and DoubleClick Ad Exchange are unifying under a single brand called Google Ad Manager. The rebrand was...

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Facebook introduces augmented reality advertising for the holidays FACEBOOK INTRODUCES AUGMENTED REALITY ADVERTISING FOR THE HOLIDAYS

blog article

Jul 10, 2018

It may be only July, but it’s beginning to look a lot like Christmas at Facebook Inc. The social media giant today announced support for augmented reality advertising that it’s pitching as ideal for the holiday season. The new AR ads, initially being tested with a select group of adverti...

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Is Social Media Important for the Food and Drink Industry? IS SOCIAL MEDIA IMPORTANT FOR THE FOOD AND DRINK INDUSTRY?

blog article

Jul 09, 2018

Social media platforms and influencers have massive authority in marketing. There are now approximately 3.2 billion global social media users, according to a report by We Are Social and Hootsuite, while a study by Adobe also discovered that UK users consume around 6.9 hours of online content a day. ...

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5 Major Tips to Build & Improve Your Online Presence with Content Marketing 5 MAJOR TIPS TO BUILD & IMPROVE YOUR ONLINE PRESENCE WITH CONTENT MARKETING

blog article

Jul 09, 2018

You know what’s essential to finding success with content marketing? Building your online presence strategically and consistently. As you construct your content foundation, your authority grows. As your authority grows, people’s trust in you grows, too. As we all know, trust leads to eng...

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Five factors that will fuel your digital marketing strategy FIVE FACTORS THAT WILL FUEL YOUR DIGITAL MARKETING STRATEGY

blog article

Jul 07, 2018

The first, last, and most important objective of marketing a company, service, or product is communicating effectively with your potential customers. With Indians spending roughly 3 hours a day and 71 billion hours cumulatively per month on social apps, mobile phones and the internet have clearly be...

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10 Affordable, Underrated Digital Marketing Tools 10 AFFORDABLE, UNDERRATED DIGITAL MARKETING TOOLS

blog article

Jul 06, 2018

But for every major marketing tool, there’s a smaller, more nimble company ready to blow you away. And it’s these unsung heroes I’d like to focus on today. Why? Because more solutions mean more choice for you. And while there is nothing wrong with the big guns, these lesser-known t...

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What to Know Before Engaging with a Digital Marketing Agency WHAT TO KNOW BEFORE ENGAGING WITH A DIGITAL MARKETING AGENCY

blog article

Jul 05, 2018

If you’re considering an agency to help with digital marketing, you’ve come to the right place. There’s a lot to consider before investing time, money and resources into a marketing agency that, at least for now, feels more like an additional obstacle to your goals, rather than a t...

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High-Value Digital Advertising Channels: A Closer Look at Search, Social, and Display HIGH-VALUE DIGITAL ADVERTISING CHANNELS: A CLOSER LOOK AT SEARCH, SOCIAL, AND DISPLAY

blog article

Jul 04, 2018

Remember the days when your marketing team would find the names of potential buyers and pass them over to the sales team who would then educate and nurture them through the sales funnel? Today, savvy consumers do their own research online through search engines, social media, and other digital chann...

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12 of the Funniest Brands on Twitter 12 OF THE FUNNIEST BRANDS ON TWITTER

blog article

Jul 03, 2018

Consumers want brands to have some personality on social media. In fact, 72 percent say they want brands to be funny on social. But, we’re not all natural-born comedians, which makes the task of integrating humor extremely difficult. 88 percent of consumers don’t like it when brands mock...

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The Right move towards the use of social media THE RIGHT MOVE TOWARDS THE USE OF SOCIAL MEDIA

blog article

Jul 03, 2018

These days, it is natural to see people walk on major roads and glued to their devices: phones and i-pads. Social Media: an Addiction People drive while on social media. In church, people are busy twitting or snap-chatting, paying the preacher, little or no attention. At work, some members of staff ...

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Top 5 tips to raise your AdWords ROI TOP 5 TIPS TO RAISE YOUR ADWORDS ROI

blog article

Jul 02, 2018

For Google AdWords enthusiasts, the road to getting more website traffic and a higher ROI (return on investment) never ends. Though a common method to increase your campaign ROI is to raise the keyword ranking or quality, getting better results depends on how you apply various aspects to make your c...

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Media friction will change where you go to market MEDIA FRICTION WILL CHANGE WHERE YOU GO TO MARKET

blog article

Jul 02, 2018

As media consumption becomes more accessible and available to us across multiple devices, analyzing the competitive media environment in silos of social, mobile, content discovery and voice-enabled solutions have become short-sighted. The right lens for the competitive media landscape is how each so...

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The best social media stories & campaigns from June 2018 THE BEST SOCIAL MEDIA STORIES & CAMPAIGNS FROM JUNE 2018

blog article

Jul 02, 2018

Here are some of the best social stories and campaigns from June 2018 - featuring Nestle, WWE, Netflix, Mastercard and more... World Cup 2018 is well underway and big brands are looking for creative ways to capitalize on the genuine excitement and solidarity the global event brings. One such brand i...

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22 Facebook Marketing Tips for Small Businesses on a Budget 22 FACEBOOK MARKETING TIPS FOR SMALL BUSINESSES ON A BUDGET

blog article

Jul 02, 2018

As Facebook seeks to deliver the content its users will enjoy most and find most relevant, organic reach has been on the decline. In fact, some say it is downright dead. This presents a particular challenge for small businesses: You don’t have the same budgets as bigger advertisers to pour int...

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Why Brands Should Make it Their Goal to Score on Mobile This World Cup WHY BRANDS SHOULD MAKE IT THEIR GOAL TO SCORE ON MOBILE THIS WORLD CUP

blog article

Jul 02, 2018

With the 2018 World Cup in full swing, marketers across all industries have a significant opportunity to capitalize on the excitement by meeting consumers where they spend the most time: on mobile. In 2014, the official FIFA mobile app saw over 18 million downloads globally during the World Cup. Wit...

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10 Solid Ways To “Stop the Scroll” For Your Facebook Video Ads 10 SOLID WAYS TO “STOP THE SCROLL” FOR YOUR FACEBOOK VIDEO ADS

blog article

Jul 01, 2018

If you’re going to take the time to produce a nice video ad for Facebook  and spend money on ad space  you need to put a little thought into how you’ll reduce the odds of getting scrolled in the feed. We’ve made a lot of video ads for social media, and learned a lot about...

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How the Net Neutrality Repeal Impacts Online Marketing & Digital PR HOW THE NET NEUTRALITY REPEAL IMPACTS ONLINE MARKETING & DIGITAL PR

blog article

Jul 01, 2018

With the Federal Communications Commission’s vote to repeal net neutrality, ISPs can now provide faster service to those willing to pay more and charge more to access websites like Netflix or YouTube or others that require more bandwidth. FCC Chairman Ajit Pai argues that the repeal will foste...

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Facebook Once Again Allows Ads for Cryptocurrency FACEBOOK ONCE AGAIN ALLOWS ADS FOR CRYPTOCURRENCY

blog article

Jun 30, 2018

Facebook advertisers can once again run ads for cryptocurrency after the company reversed a ban that was put in place back in January. When Facebook first announced its cryptocurrency ban, it did say the policy change may be revisited at some point in the future. It appears that time has come, only ...

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5 Tactics to Drive Website Traffic That Aren 5 TACTICS TO DRIVE WEBSITE TRAFFIC THAT AREN'T SEO

blog article

Jun 29, 2018

It's no surprise that driving traffic to your website is the key to higher conversions and increased revenue. After all, if people aren't visiting your business online, they certainly won't be completing e-commerce purchases. However, it seems as though every business in 2018 has gone al...

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SEO Tips for Low Budget Digital Marketing Firms SEO TIPS FOR LOW BUDGET DIGITAL MARKETING FIRMS

blog article

Jun 29, 2018

Expensive marketing techniques and tools don’t necessarily provide the best marketing solutions for businesses. SEO services act as the main marketing component for digital marketing services in the USA. But, still many companies including start-up businesses don’t effectively use SEO se...

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5 Social Media Trends You Need For A Killer Marketing Strategy 5 SOCIAL MEDIA TRENDS YOU NEED FOR A KILLER MARKETING STRATEGY

blog article

Jun 29, 2018

Unless you’ve been hiding out in the dark ages, you know social media has become an integral part of our daily lives. Everything from the degree of personal information we share to the way we communicate with others has completely evolved. Whether this shift has been for better or for worse, i...

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How Retailers Are Using AI to Power their Marketing Communications HOW RETAILERS ARE USING AI TO POWER THEIR MARKETING COMMUNICATIONS

blog article

Jun 29, 2018

We’re in the age of the customer, and that means providing a seamless experience across channels, delighting customers with same-day deliveries, and providing unparalleled customer service and personalized recommendations that garner evangelism and brand loyalty. But personalized commerce isn&...

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How Social Media Measures Up In Today’s SEO HOW SOCIAL MEDIA MEASURES UP IN TODAY’S SEO

blog article

Jun 29, 2018

Does social media factor into SEO? This has been a long debated question, and the answer may surprise you. Both content and conversations through the top social networks send out social signals, which ultimately has an effect on your brand’s visibility online. When people interact and communic...

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HOW ACCOUNT-BASED ADVERTISING IMPACTS PIPELINE HOW ACCOUNT-BASED ADVERTISING IMPACTS PIPELINE

blog article

Jun 26, 2018

At Demandbase, we strive to not only deliver top-notch ABM technology to help B2B marketers achieve more success, but we also aim to find diamonds in the rough to help our community grow from our own learnings. We know that B2B marketers have a plethora of options to choose from. We also know or at ...

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What are Ad Blockers and How Do they Impact Advertisers? WHAT ARE AD BLOCKERS AND HOW DO THEY IMPACT ADVERTISERS?

blog article

Jun 26, 2018

As the number of Internet users is growing constantly, so is the number of advertisements – which in turn has increased the demand for ad blockers. With Apple introducing ad blocking technology in iOS9 and Google enabling Chrome with ad blocker in 2018, how do you think it is going to impact t...

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Voice Search - How to Get your Brand Started VOICE SEARCH - HOW TO GET YOUR BRAND STARTED

blog article

Jun 26, 2018

Importance of Voice Search What started off as an experiment in 2001 by Google has made its way in the mainstream usage today. Amazon’s Alexa, Microsoft’s Cortana, Apple’s Siri and Google’s Google Voice Search are dominating the voice recognition space to the point where ther...

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5 Dreadful Mistakes You Should Avoid in Your Instagram Bio 5 DREADFUL MISTAKES YOU SHOULD AVOID IN YOUR INSTAGRAM BIO

blog article

Jun 26, 2018

Instagram marketing is definitely one of the most effective strategies to generate both organic and paid traffic. Of course, every single marketer should assess the potential that Instagram has when it comes to their own business. If your audience is young, likes to post pictures, and loves to scrol...

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What is Digital PR and Why Do It? WHAT IS DIGITAL PR AND WHY DO IT?

blog article

Jun 26, 2018

PR is often misunderstood, by both individuals and businesses, who don’t necessarily see what the benefits of undertaking public relations activity are, or what they could be. Traditionally, public relations has been the discipline of promoting your product, service, brand or business by using...

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6 Native Instagram Stories Tools You Should Be Using To Maximize Results 6 NATIVE INSTAGRAM STORIES TOOLS YOU SHOULD BE USING TO MAXIMIZE RESULTS

blog article

Jun 25, 2018

Instagram Stories reaches more than 300 million users daily, and an estimated 20% of Stories will generate a private message between a private user and the profile sharing it. Instagram view counts are higher than those of Snapchat’s counterpart feature, and they get an estimated 3-5x more eng...

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Facebook creates an Orwellian headache as news is labeled politics FACEBOOK CREATES AN ORWELLIAN HEADACHE AS NEWS IS LABELED POLITICS

blog article

Jun 24, 2018

George Orwell wrote in his essay Politics and the English Language: “In our age, there is no such thing as ‘keeping out of politics’. All issues are political issues.” When Facebook constructed a new archive of political advertising, had it thought a little more about this co...

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What Are Some Examples of Smart Billboard Advertising? WHAT ARE SOME EXAMPLES OF SMART BILLBOARD ADVERTISING?

blog article

Jun 22, 2018

Want to know what makes a great billboard? It’s pretty simple. It’s the billboard that gets noticed. Attracting attention to your board, making it stand out from the clutter on the highway or cityscape, is the secret to creating an eye-catching, memorable billboard. If it’s good en...

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Your Corporate Branding vs. Product Branding: Stirred, Not Shaken YOUR CORPORATE BRANDING VS. PRODUCT BRANDING: STIRRED, NOT SHAKEN

blog article

Jun 22, 2018

The “Mad” in Mad Men ostensibly stands for Madison Avenue, the New York City street that is synonymous with the advertising industry. But it also suggests something of the storyline that developed over seven seasons about the fictional Sterling Cooper ad agency and the mad lives of its c...

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Create a Winning Pinterest Brand Marketing Strategy CREATE A WINNING PINTEREST BRAND MARKETING STRATEGY

blog article

Jun 22, 2018

Visual marketing is one of the best ways to attract subscribers to your personal brand. If you want to take your business marketing strategy to the next level then Pinterest is a great way to gain more visibility. Would you like to attract a loyal audience? Your brand can build a great community by ...

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Mobile ad blocking is becoming a bigger threat MOBILE AD BLOCKING IS BECOMING A BIGGER THREAT

blog article

Jun 22, 2018

The mobile ad-blocking threat is growing, albeit slowly. Use of ad-blocking software has largely been a desktop issue, and while still costly, ad blocking has leveled off as publishers have asked or required visitors to disable their ad blockers in order to see content. On mobile, though, mobile ad ...

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‘Building 360-degree businesses’: How video creators are making money today ‘BUILDING 360-DEGREE BUSINESSES’: HOW VIDEO CREATORS ARE MAKING MONEY TODAY

blog article

Jun 22, 2018

On the first morning of VidCon, about 100 marketing industry people assembled in a room in the Anaheim Convention Center to learn about the business of being a creator today. To one panelist, a solution for the hundreds of creators wandering the floors below lies in blockchain technology.

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4 Ways to Grow Your Patient Base With Social Advertising 4 WAYS TO GROW YOUR PATIENT BASE WITH SOCIAL ADVERTISING

blog article

Jun 21, 2018

As social networks shift content to focus more on connections and less on brands, it’s likely that social advertising budgets will increase even more. Already spending in the B-to-C services sector is predicted to increase by more than 20% in the next five years. Social advertising can be used...

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Google AdWords Advertising: Pros and Cons GOOGLE ADWORDS ADVERTISING: PROS AND CONS

blog article

Jun 19, 2018

The benefits of inbound marketing are well worth it, but for a lot of businesses, progress can feel slow. When you devote a lot of time and resources to creating great content to attract leads to your site and they’re slow to start showing up, it’s frustrating. But there are ways to spee...

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Two New Facebook Features Your Business Needs to Know About TWO NEW FACEBOOK FEATURES YOUR BUSINESS NEEDS TO KNOW ABOUT

blog article

Jun 18, 2018

During their annual F8 Conference this year, Facebook has been sharing some of the visual tools and features they plan to roll out. Most of these new features focus on the evolving AR capacity of the platform. However, there was one other feature that stood out on their coming soon list but did not ...

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The Facebook Marketing Strategies Every Creator Needs THE FACEBOOK MARKETING STRATEGIES EVERY CREATOR NEEDS

blog article

Jun 18, 2018

It’s hard to find a blogger or business owner who doesn’t use Facebook in some capacity. Whether they only have a personal account or are trying to grow a dedicated Facebook Business account, most of us are aware of the basics of the platform. Facebook is an attractive choice simply beca...

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6 Advanced Techniques to Generate Leads with Social Media 6 ADVANCED TECHNIQUES TO GENERATE LEADS WITH SOCIAL MEDIA

blog article

Jun 18, 2018

Are you struggling to generate additional leads for your growing business through social media? In a poll, 63% of online marketers admitted that social media lead generation was their most difficult challenge. However, 70% of those same marketers stated that converting these leads into customers was...

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Top 5 Money-Making Facebook Marketing Tips TOP 5 MONEY-MAKING FACEBOOK MARKETING TIPS

blog article

Jun 14, 2018

So: you’ve got a dynamite new website. You’ve poured hours of work into readying your business, or your client’s business, for online supremacy, and you’re prepared to take the next step. Facebook marketing. A goldmine of opportunity, if you know what you’re doing. Here...

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Who Are The Best SEO Experts In The World? WHO ARE THE BEST SEO EXPERTS IN THE WORLD?

blog article

Jun 13, 2018

If you know anything about digital marketing, then you know the role that search engine optimization has to play. SEO is all about maintaining your visibility and increasing the organic reach your site has, helping you stay on peoples’ radar so that you don’t have to rely on less costly ...

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What the Digital Advertising Ecosystem Really Looks Like in 2018 WHAT THE DIGITAL ADVERTISING ECOSYSTEM REALLY LOOKS LIKE IN 2018

blog article

Jun 13, 2018

Digital advertising is a complex industry, where challenges and opportunities are plentiful. As the General Data Protection Regulation (GDPR) and artificial intelligence (AI) bring more of both, ExchangeWire caught up with recently promoted Adform COO, Oliver Whitten (pictured below), to discuss how...

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Remake Legacy Marketing for a Multichannel World REMAKE LEGACY MARKETING FOR A MULTICHANNEL WORLD

blog article

Jun 13, 2018

Every brand has a story it wants to tell consumers. That’s the job of the marketing department. But keeping on top of that assignment today is tough. The number of channels for telling a brand’s story has multiplied and marketing departments have expanded to manage the uniqueness of thos...

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Instagram’s new shopping bag icon adds e-commerce element to advertisers’ Stories INSTAGRAM’S NEW SHOPPING BAG ICON ADDS E-COMMERCE ELEMENT TO ADVERTISERS’ STORIES

blog article

Jun 12, 2018

Instagram is giving a select number of e-commerce brands a new feature to help with their e-commerce efforts on the platform. Starting today, certain advertisers can add a shopping bag icon to their Instagram Stories that will display more details about the featured product. Clicking on the shopping...

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Social Media Advertising 101: How to Get the Most out of Your Budget SOCIAL MEDIA ADVERTISING 101: HOW TO GET THE MOST OUT OF YOUR BUDGET

blog article

Jun 11, 2018

As your business embraces social marketing, your social media strategy will likely grow to include social media advertising. It can be scary to move from an organic social strategy to putting real money on the table, so it’s important to understand all the available options.

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The Ultimate Guide to Google’s Local Service Ads THE ULTIMATE GUIDE TO GOOGLE’S LOCAL SERVICE ADS

blog article

Jun 11, 2018

Google’s reach may extend across the world but, for some local searches, we need a trusted solution in our own neighborhood (and quickly)! Searchers watching their sinks overflow can’t wait for a plumber from across state lines, and they’re hesitant to call a stranger to help them ...

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Why you need Amazon Brand Registry WHY YOU NEED AMAZON BRAND REGISTRY

blog article

Jun 08, 2018

Amazon Brand Registry is a program for brands to tell Amazon more about their products and IP. This program helps both brands and Amazon protect against trademark abuses and generally supports the platform to learn more about the brands it is working with. Amazon hosts thousands of brands and hundre...

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How to find specified users with your Twitter Ads? HOW TO FIND SPECIFIED USERS WITH YOUR TWITTER ADS?

blog article

Jun 08, 2018

What to do to get tailored audiences on Twitter? Are you also looking for audiences which can be friendly with your Twitter campaigns? Then, this is the article where you’ll find superb ways to achieve your objectives. Have a look.

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Mistakes to Avoid with Your Social Media Marketing MISTAKES TO AVOID WITH YOUR SOCIAL MEDIA MARKETING

blog article

Jun 07, 2018

Social media platforms have drastically evolved in the past few years. Nowadays, these networks accommodate over 2.8 billion people. For modern businesses that are looking to build their presence and promote themselves to their target audience, social media is the best place to accomplish that.

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The Do THE DO'S AND DON'TS OF INTERACTING WITH CUSTOMERS ON SOCIAL MEDIA

blog article

Jun 06, 2018

If there’s one thing a brand cannot ignore today, it’s social media. Gone are the days of just word-of-mouth or newspaper advertisements. Today, for most brands their customers are on social media and are ready to interact with the brand there. The most conservative business houses want ...

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Can the Benefits of Snapchat Help You Grow Your Business? CAN THE BENEFITS OF SNAPCHAT HELP YOU GROW YOUR BUSINESS?

blog article

Jun 06, 2018

If you told me a year after Snapchat released that it would become a big player in the field of digital marketing, I would have laughed. Most people would have done the same. When Snapchat was in its infancy, it got a bad wrap for being known as a place where any user could share risque photos becau...

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Every New Instagram Feature Released in 2018 EVERY NEW INSTAGRAM FEATURE RELEASED IN 2018

blog article

Jun 06, 2018

Doesn’t it seem like there’s a new Instagram feature being released every few weeks? While Instagram continues to change at a rapid pace (and give users new and fun ways to connect with their audiences!), it’s more important than ever for businesses to stay on top of new features t...

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Anti-Social Media: A Review ANTI-SOCIAL MEDIA: A REVIEW

blog article

Jun 06, 2018

Facebook has been in the news a lot, lately. It’s getting flack for apparently violating a 2011 consent decree with the FTC by sharing data with device makers, including Chinese firms, one of which our intelligence agencies considers dangerous. After denying for years they’re in the cont...

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7 Life Science Marketing Trends That Blew Up in 2018 & How to Use Them 7 LIFE SCIENCE MARKETING TRENDS THAT BLEW UP IN 2018 & HOW TO USE THEM

blog article

Jun 05, 2018

Life science and pharmaceutical companies are notoriously cautious toward digital trends. Perhaps you have experienced this in your own company. You may have tried to push a marketing strategy that is almost old-hat in other industries by now, like email autoresponders, only to hear something along ...

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Podcast Advertising 101: 4 Tips to Get You Started PODCAST ADVERTISING 101: 4 TIPS TO GET YOU STARTED

blog article

Jun 05, 2018

The number of Americans who listen to podcasts has more than doubled over the last ten years, according to Statista, with no signs of slowing down. And where there’s an audience, there’s advertising. Businesses are expected to spend over $500 million on podcast ads by the year 2020. It&r...

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Why Not Everyone Succeeds in Social Media Marketing WHY NOT EVERYONE SUCCEEDS IN SOCIAL MEDIA MARKETING

blog article

Jun 05, 2018

They’re everywhere and many people think they can aptly manage a business’ social media accounts with no prior marketing experience whatsoever. About 75% of the social marketers I got to know when I started my business seven years ago are no longer doing social media/digital marketing. S...

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Google attacked for ads promoting Christian response to LGBT agenda GOOGLE ATTACKED FOR ADS PROMOTING CHRISTIAN RESPONSE TO LGBT AGENDA

blog article

Jun 04, 2018

I never thought I’d see the day when YouTube and Google were accused of homophobia, but that day has come. And somehow, I’m right in the thick of it. YouTube and Google are getting slammed for advertising one of my videos. Here’s the relevant background. On May 2, we launched the f...

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Why Building Up Your Organization, Not Your Personal Brand, Is a Better Strategy WHY BUILDING UP YOUR ORGANIZATION, NOT YOUR PERSONAL BRAND, IS A BETTER STRATEGY

blog article

May 31, 2018

There’s a lot of talk about engineering your personal brand. But what if individual brand building was wasted energy? Brian de Haaff, co-founder, and CEO of product roadmap software Aha! and author of Lovability: How to Build a Business That People Love and Be Happy Doing It, asks the audaciou...

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How Do Brands Become Iconic? HOW DO BRANDS BECOME ICONIC?

blog article

May 30, 2018

Humans will attach meaning to anything. Three years ago, Soon Yu saw an up-close example through the eyes of his five-year-old son. Yu took his family on vacation to Lake Como in Lombardy, Italy. Within days, his son lost a hand puppet he had owned since birth, one shaped like a white lamb. The trip...

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The scariest chart in Mary Meeker’s slide deck for newspapers has gotten even a teeny bit scarier THE SCARIEST CHART IN MARY MEEKER’S SLIDE DECK FOR NEWSPAPERS HAS GOTTEN EVEN A TEENY BIT SCARIER

blog article

May 30, 2018

Since 2011, the share of Americans’ media consumption that happens in print has dropped about 40 percent. But the share of American ad dollars that go to print has dropped more than 60 percent.

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7 Essentials for Any 2018 Digital Marketing Strategy 7 ESSENTIALS FOR ANY 2018 DIGITAL MARKETING STRATEGY

blog article

May 29, 2018

In today's tech landscape, a solid digital marketing strategy has become the CMO's new bread and butter; the only question now is how to best serve it up. Your business's success depends on the right type of strategy, and the right type of strategy can, in turn, lead to higher sales, new...

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Over 400 Prestigious Marketing and Advertising Leaders to Judge DMA’s 2018 International ECHO Awards OVER 400 PRESTIGIOUS MARKETING AND ADVERTISING LEADERS TO JUDGE DMA’S 2018 INTERNATIONAL ECHO AWARDS

blog article

May 24, 2018

Today, the Data & Marketing Association (DMA) announced over 400 prestigious data and marketing leaders to judge the 2018 International ECHO Awards. After two rounds of judging across the competition’s 31 categories, winners will be announced at the 2018 ECHO Awards Gala on October 7th in ...

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Brands Are Still Being Fooled By Influencers With Fake Followers BRANDS ARE STILL BEING FOOLED BY INFLUENCERS WITH FAKE FOLLOWERS

blog article

May 23, 2018

If you’re a major brand, it’s understandably tempting to hire an influencer with hundreds of thousands of followers to promote your product. But if a majority of those followers are bots, then that investment is nothing but a waste of money. The issue of fake followers isn’t new. E...

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How to Build Your Brand Through Guest Blogging HOW TO BUILD YOUR BRAND THROUGH GUEST BLOGGING

blog article

May 22, 2018

Guest blogging is a simple concept. You write a post for another organization’s blog. Maybe they write a post in return, maybe not. The hardest part of a guest blogging process is getting the ball rolling. Often, it’s due to a lack of internal resources or buy-in, but it also may be as s...

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What Is Outdoor Advertising and Why Is It Important? WHAT IS OUTDOOR ADVERTISING AND WHY IS IT IMPORTANT?

blog article

May 21, 2018

Outdoor, or out of the home, advertising includes any type of marketing done outdoors to grab people’s attention. The most popular format is billboard advertising, but there is a range of other options, many of which now boast digital components. Of course, the nuances of outdoor advertising e...

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How to Brand Yourself on Instagram: 5 Tips to Attract Followers HOW TO BRAND YOURSELF ON INSTAGRAM: 5 TIPS TO ATTRACT FOLLOWERS

blog article

May 21, 2018

Wondering how to brand yourself on Instagram to attract the right followers? You’re not alone! Building a strong brand on Instagram isn’t only important for your business, but it is essential for attracting the right audience, aka your future customers. And since you only have a few seco...

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The Best SEO Tools You Should Be Using in 2018 THE BEST SEO TOOLS YOU SHOULD BE USING IN 2018

blog article

May 19, 2018

SEO has proven itself. It’s no longer the buzzword reserved for niche online marketing circles. Nowadays, even the small business owner promoting their business online knows just how critical SEO can be to their success. Unfortunately, while they understand the importance of SEO and its result...

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5 Digital Marketing Trends To Follow Upon In 2018 5 DIGITAL MARKETING TRENDS TO FOLLOW UPON IN 2018

blog article

May 17, 2018

It involves the creation of managed communications or even contact strategy in order to prioritize as well as integrate the full range of marketing communications channels and also experiences in order to support prospects cum customers on their path-to-purchase making use of techniques such as pers...

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Banner Ads are Dead BANNER ADS ARE DEAD

blog article

May 17, 2018

Sorry to break the news, friends, but banner ads are dead. They’re annoying, interruptive and ineffective and there’s a new ad in town – the native ad. But before we get into native ads, let’s back up for second and make sure we’re on the same page. First off, what&rsqu...

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Digital Marketing Software Market is Growing Exponentially in Order to Gain More Demand by 2025 DIGITAL MARKETING SOFTWARE MARKET IS GROWING EXPONENTIALLY IN ORDER TO GAIN MORE DEMAND BY 2025

blog article

May 17, 2018

Digital marketing involves promotion of services or products through electronic media with the help of digital technologies such as search engine optimization (SEO), search engine marketing (SEM), content marketing, data-driven marketing and e-commerce marketing, social media marketing, social media...

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Global Advertising Body Launches Initiative to Reform Digital Advertising GLOBAL ADVERTISING BODY LAUNCHES INITIATIVE TO REFORM DIGITAL ADVERTISING

blog article

May 17, 2018

The World Federation of Advertisers (WFA) has today (May 17) launched its Global Media Charter - a call to encourage reform to the digital advertising ecosystem. In collaboration with some of the world’s largest advertisers, including Procter & Gamble and Unilever, the documented framework...

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What Kind of SEO Techniques Should You Implement In Your Company WHAT KIND OF SEO TECHNIQUES SHOULD YOU IMPLEMENT IN YOUR COMPANY

blog article

May 16, 2018

The business world at this moment is at its competitive best. Stiff competition has created a situation of survival of the fittest. So irrespective of the various market conditions it is essential that your company has the edge when it comes to marketing. India is at a transitional stage where we ar...

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Facebook is on a Twitter following spree as it hopes to improve image with journalists FACEBOOK IS ON A TWITTER FOLLOWING SPREE AS IT HOPES TO IMPROVE IMAGE WITH JOURNALISTS

blog article

May 16, 2018

Facebook ($NASDAQ:FB) has been busy when it comes to following new people on Twitter ($NYSE:TWTR). The Twitter accounts that Facebook follows has jumped from 101 on May 1 to 161 today. It added 21 more just last night. That's an additional 60% more accounts that Facebook following on its Twitter...

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Are Facebook’s Ads Controlling Us? A New Version of an Old Question ARE FACEBOOK’S ADS CONTROLLING US? A NEW VERSION OF AN OLD QUESTION

blog article

May 16, 2018

Are Facebook’s Ads Controlling Us? A New Version of an Old Question. In the heat of today’s debate about the ethics—and possibly anti-democratic effects—of targeted advertising on Facebook and on other internet platforms, it’s easy to forget that this debate about adver...

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How Amazon retailers can use search & social ads to improve customer engagement HOW AMAZON RETAILERS CAN USE SEARCH & SOCIAL ADS TO IMPROVE CUSTOMER ENGAGEMENT

blog article

May 15, 2018

Many brands are embracing ecommerce focused advertising on Amazon. But how can you build this into an omnichannel programme incorporating search and social? Ads on Amazon are native – fit in naturally with the content and information present on the pages where they appear – and are inten...

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Google and Facebook Join the Fight Against the Predatory Bail Industry GOOGLE AND FACEBOOK JOIN THE FIGHT AGAINST THE PREDATORY BAIL INDUSTRY

blog article

May 14, 2018

Last week, global online-advertising giants Google and Facebook announced that they will no longer accept advertising from bail bonds agencies. In a blog post, Google said its decision to block bail bond ads is part of a broader effort to protect users from damaging content — the same reason i...

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State of the industry: The 3 biggest changes to social media marketing STATE OF THE INDUSTRY: THE 3 BIGGEST CHANGES TO SOCIAL MEDIA MARKETING

blog article

May 14, 2018

Social media marketing seems to change more than any other industry out there (except perhaps the tech industry itself). One day, your proven tactic to reach your audience no longer works. One week, a new social platform sweeps the web — only to never be heard from again. In short, you always ...

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Voice search and the future of retail advertising VOICE SEARCH AND THE FUTURE OF RETAIL ADVERTISING

blog article

May 11, 2018

Voice search has come a long way since Apple debuted Siri in 2011. Today, the voice-enabled home assistant is quickly becoming ubiquitous in the American household, with Google, Amazon, and Apple, all offering products designed to answer questions, play music, and (in time) help you shop. The evolut...

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ANIMATION IN INTERNATIONAL ADVERTISING STRATEGIES ANIMATION IN INTERNATIONAL ADVERTISING STRATEGIES

blog article

May 09, 2018

Creative professionals often find themselves asking “how do I create one animation video that will be suitable for all international markets?” That common question is paired with others like, “how to create culturally neutral characters,” and “how to make an advertiseme...

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How to Use Facebook Ads to Get Business Leads HOW TO USE FACEBOOK ADS TO GET BUSINESS LEADS

blog article

May 09, 2018

Promoting lead generation with Facebook Ads is all about giving your prospective customers a conversion possibility which is higher in the sales funnel than an outright purchase. This keeps your conversion rates high, costs low, and relies more on your team’s ability to convert leads than on F...

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ANIMATION IN INTERNATIONAL ADVERTISING STRATEGIES ANIMATION IN INTERNATIONAL ADVERTISING STRATEGIES

blog article

May 09, 2018

Creative professionals often find themselves asking “how do I create one animation video that will be suitable for all international markets?” That common question is paired with others like, “how to create culturally neutral characters,” and “how to make an advertiseme...

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Google, Facebook strike ads ahead of Ireland GOOGLE, FACEBOOK STRIKE ADS AHEAD OF IRELAND'S ABORTION REFERENDUM

blog article

May 09, 2018

On Tuesday, Facebook announced it will strike all ads  pertaining to Ireland's abortion referendum and Google followed in the social media company's footsteps on Wednesday. According to Associated Press reports, fears have risen about U.S.-based anti-abortion groups buying advertising o...

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Facebook bans foreign ads in Ireland abortion referendum FACEBOOK BANS FOREIGN ADS IN IRELAND ABORTION REFERENDUM

blog article

May 08, 2018

LONDON (AP) — Facebook announced Tuesday that it is banning foreign advertisements related to Ireland's abortion referendum amid concerns that North American groups are trying to influence the campaign. Irish voters will decide May 25 whether to repeal a constitutional ban on abortion, in ...

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The Digital Advertising World Is Changing, But That Equals Opportunity for Ad Tech Firms THE DIGITAL ADVERTISING WORLD IS CHANGING, BUT THAT EQUALS OPPORTUNITY FOR AD TECH FIRMS

blog article

May 08, 2018

Whilst the dominating search engines and social media sites have been in ascendency, point solutions available on the market have been through a process of consolidation, with companies now offering competitive full-stack, end-to-end marketplaces. This consolidation has left some ad-tech firms in a ...

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Top 6 Digital Marketing Trends for 2019 TOP 6 DIGITAL MARKETING TRENDS FOR 2019

blog article

May 07, 2018

There’s no question, the digital marketing revolution is here and it’s moving quickly. But with new technologies emerging every day, and digital advertising techniques changing in real time, it’s no longer enough just to keep pace. Staying ahead of the curve requires looking forwar...

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Google and its advertising post GDPR. Brokers beware that controls will launch on Monday, May 7 for DFP GOOGLE AND ITS ADVERTISING POST GDPR. BROKERS BEWARE THAT CONTROLS WILL LAUNCH ON MONDAY, MAY 7 FOR DFP

blog article

May 07, 2018

It is fair to say that, although the worldwide web is a global font of resources and information, a handful of internet giants are so influential that even the largest of multinational corporations have to bow at their feet. Google, the world’s most prominent internet resource, is a vital and ...

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The Psychology Of Advertising THE PSYCHOLOGY OF ADVERTISING

blog article

May 06, 2018

Psychology has often been castigated as a softer science. As it is not as easily subject to predictive validity and verification as some of the “hard sciences” many of its resultant inferences have been met with a degree of skepticism. However, if there is one conclusion from the past hu...

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Facebook scam triggers review of social media private policies FACEBOOK SCAM TRIGGERS REVIEW OF SOCIAL MEDIA PRIVATE POLICIES

blog article

May 06, 2018

Technology and social media companies such as Microsoft, Twitter and LinkedIn have updated their privacy policies in the last two months in a bid to assure their users that their personal information is safe and a selling point to encourage them to continue using their platforms. However, studies sh...

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WE’RE A MARKETING AGENCY…IS CMA LIVE THE RIGHT FIT FOR US? WE’RE A MARKETING AGENCY…IS CMA LIVE THE RIGHT FIT FOR US?

blog article

May 04, 2018

Now, you’re a marketing agency so one of the questions you’re probably asking is, “Is CMA Live for us? Should we be sending our team along to CMA Live?” If you’re based in Scotland or in the UK, CMA Live is one of the only content marketing and business growth conferenc...

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How to Uncover Your Competitors’ Social Media Strategies HOW TO UNCOVER YOUR COMPETITORS’ SOCIAL MEDIA STRATEGIES

blog article

May 03, 2018

Social Media: Big companies have it, smaller companies have it. Celebrities, housekeepers, infants, 60-year-olds – even cats and dogs have it. Millions use social media every day, and millions of marketers are helping businesses grab customers via social. So how do you stand out? And how do yo...

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Ad Spend Grows for 8th Consecutive Year – The Industry Reacts AD SPEND GROWS FOR 8TH CONSECUTIVE YEAR – THE INDUSTRY REACTS

blog article

May 01, 2018

The final three months of 2017 saw expenditure grow 6.2% in Q4 2017 over the same period in 2016, with ad spend pushing past the £6bn barrier for the first time in a single quarter. The full year advertising growth forecast for 2018 has also been upgraded by 1.4 percentage points to 4.2% growt...

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Simplifying Programmatic Digital Advertising for Issue and Political Campaigns SIMPLIFYING PROGRAMMATIC DIGITAL ADVERTISING FOR ISSUE AND POLITICAL CAMPAIGNS

blog article

May 01, 2018

Dominated by America’s most expensive media markets, New Jersey has long relied on direct mail to reach targeted voters. Advances in advertising technology, especially programmatic digital advertising, are providing new ways to reach voters without exhausting a campaign’s budget. Digital...

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Facebook privacy drive may crimp some political campaigns FACEBOOK PRIVACY DRIVE MAY CRIMP SOME POLITICAL CAMPAIGNS

blog article

Apr 30, 2018

Facebook’s new focus on protecting private user data is likely to change the game for many campaigns, making it harder to deliver highly targeted, personal political messages. The changes unveiled by the huge social network following an outcry over the hijacking of data on 87 million Facebook ...

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How do you put the “human” back in your marketing? HOW DO YOU PUT THE “HUMAN” BACK IN YOUR MARKETING?

blog article

Apr 26, 2018

You know those movies about robots taking over the world? Ok, that hasn’t happened…yet. But our marketing is becoming increasingly robotic and impersonal. Today, we rely on marketing automation, search algorithms, predictive analytics, artificial intelligence and any other number of dig...

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A brief history of artificial intelligence in advertising A BRIEF HISTORY OF ARTIFICIAL INTELLIGENCE IN ADVERTISING

blog article

Apr 25, 2018

Eyeing the weather report, he moved a bin of black umbrellas to the front of the store, just inside the door where they could easily be seen by customers needing a quick respite from the approaching rain. The year is 1861 and a weather forecast, first published in London’s daily newspaper The ...

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How To Use Your Dead Competitor Domains To Build Quality Links HOW TO USE YOUR DEAD COMPETITOR DOMAINS TO BUILD QUALITY LINKS

blog article

Apr 24, 2018

The nature of the business is the strong survive and the weak fold, or give up and try something different. But there’s gold in the millions of links to non-trading businesses that smart marketers and companies in the same area can use to their advantage. Follow this guide to see how you can l...

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A Facebook Blog Post Reveals More About The Website’s Data Privacy Policies A FACEBOOK BLOG POST REVEALS MORE ABOUT THE WEBSITE’S DATA PRIVACY POLICIES

blog article

Apr 24, 2018

Facebook published a Newsroom blog earlier today talking about their privacy measures. The platform opened up saying advertising is the only way Facebook is available to users for free but the social media company is also aware of the challenges it poses when it comes to privacy of user data. Facebo...

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Signing with Comcast, Viacom Continues to Enhance Advanced Advertising Capabilities SIGNING WITH COMCAST, VIACOM CONTINUES TO ENHANCE ADVANCED ADVERTISING CAPABILITIES

blog article

Apr 23, 2018

Viacom has spent years finding better ways to match advertisements with audience. Last March, the company was a founding member of the OpenAP advanced audience platform. Its 2017 renewals with Charter and Altice USA included advanced advertising components. And CEO Bob Bakish has consistently emphas...

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Google parent Alphabet’s ads, cloud and hardware keep cruising. Investors: ‘Meh’ GOOGLE PARENT ALPHABET’S ADS, CLOUD AND HARDWARE KEEP CRUISING. INVESTORS: ‘MEH’

blog article

Apr 23, 2018

Brushing back concerns about recent attacks on data-driven advertising, Alphabet Inc. today beat profit and revenue forecasts for its first quarter, aided partly by strength in other businesses such as cloud computing and hardware devices. The parent company of Google Inc. reported a net profit of $...

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Blockchain amplifies location based advertising BLOCKCHAIN AMPLIFIES LOCATION BASED ADVERTISING

blog article

Apr 23, 2018

While Location Intelligence is being used by various companies to boost their business by innovative measures, it is an integral component of location-based advertising (LBA). In the past few years Location Intelligence has been actively used to provide accurate offline attribution mechanism for dig...

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Twitter Bans Kaspersky Lab From Advertising On Its Platform TWITTER BANS KASPERSKY LAB FROM ADVERTISING ON ITS PLATFORM

blog article

Apr 23, 2018

Twitter has banned Russian security company Kaspersky Lab from advertising on its platform. The ban covers all of Kaspersky’s official accounts, preventing them from boosting their reach. Unsurprisingly, Kaspersky found and CEO Eugene Kasperky has found the move to be utter ridiculous; having ...

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The Share of Digital Display Ads Bought Programmatically THE SHARE OF DIGITAL DISPLAY ADS BOUGHT PROGRAMMATICALLY

blog article

Apr 20, 2018

Some 82.5% of US digital display ads will be bought programmatically this year, according to recent research from eMarketer. The report was based on eMarketer 2018 forecasts for digital display advertising in the United States. eMarketer estimates that $46.5 billion of US digital display advertiseme...

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Google, Amazon And The Case For TV Advertising GOOGLE, AMAZON AND THE CASE FOR TV ADVERTISING

blog article

Apr 20, 2018

In 2014, Amazon decided to venture out into the business of smart speakers with its creation of Alexa. The device was itself not unprecedented, as a similar technology had already been experimented with earlier in Apple’s Siri. Last year, Google threw its hat into the ring with the creation of...

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Nielsen Airports Study reveals effectiveness of airport advertising NIELSEN AIRPORTS STUDY REVEALS EFFECTIVENESS OF AIRPORT ADVERTISING

blog article

Apr 20, 2018

Market researcher Nielsen has unveiled the results of a comprehensive consumer insights study commissioned by outdoor advertising specialist Clear Channel Airports (CCA). The report provides an insight into frequent flyer responsiveness to airport advertising, the types of activities travelers engag...

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Cryptocurrencies Being Phased Out of Online Advertising CRYPTOCURRENCIES BEING PHASED OUT OF ONLINE ADVERTISING

blog article

Apr 20, 2018

Beginning in June, Google will block all ads for cryptocurrency with a change to its financial services-related ad policy. The company announced that it will restrict the use of its AdWords platform to advertise cryptocurrency-related products and services such as initial coin offerings, cryptocurre...

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5 Tips to Navigate Facebook Advertising 5 TIPS TO NAVIGATE FACEBOOK ADVERTISING

blog article

Apr 19, 2018

Unless you’ve been living under a rock over the last month, you’ve probably heard about Facebook’s latest scandal a data security and privacy breach. For those of you who have managed to avoid the news coverage, let us fill you in. Facebook allowed a third-party, Cambridge Analytic...

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Snapchat’s Shoppable AR Brings Shopping, Advertising to Lenses SNAPCHAT’S SHOPPABLE AR BRINGS SHOPPING, ADVERTISING TO LENSES

blog article

Apr 19, 2018

Snapchat recently rolled out a new feature which lets users create custom AR Face Lenses, and also released exclusive Face Filters for the iPhone X which employ the device’s True Depth sensors for realistic-looking filters. It is now expanding the utility of AR to beyond aesthetics and cool fi...

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The Facebook Controversy: Privacy Is Not the Issue THE FACEBOOK CONTROVERSY: PRIVACY IS NOT THE ISSUE

blog article

Apr 18, 2018

Cambridge Analytica’s wholesale scraping of Facebook user data is familiar news by now, and we are all “shocked” that personal data are being shared and traded on a massive scale. But the real issue with social media is not the harm to individual users whose information was shared,...

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VW launches global creative ad agency review VW LAUNCHES GLOBAL CREATIVE AD AGENCY REVIEW

blog article

Apr 16, 2018

Volkswagen Group is launching a global creative agency review for its namesake brand as executives at the German auto giant look to centralize marketing control and improve VW's image in the wake of the diesel emissions scandal. The review, expected to be held at the holding company level, could...

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6 Things More Shops Should Know about Social Media 6 THINGS MORE SHOPS SHOULD KNOW ABOUT SOCIAL MEDIA

blog article

Apr 16, 2018

Every auto shop needs to be active on social media. Sadly, many auto shops don’t even have a website, much less a social media presence. It’s time to dig deep into your business model and decide what your real goals are if you plan to generate new customers. Most of us, (you and your sta...

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Texas dealership turns its Facebook page into service marketing tool TEXAS DEALERSHIP TURNS ITS FACEBOOK PAGE INTO SERVICE MARKETING TOOL

blog article

Apr 16, 2018

Fort Bend Kia has made Facebook an essential tool for advertising service promotions — so much so that the suburban Houston dealership has slashed its spending on traditional advertising. Dealer Principal Virgil Skinner, 63, initially used his personal page on the social network as a public pr...

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Behavioral triggered emails: Not just for e-commerce anymore BEHAVIORAL TRIGGERED EMAILS: NOT JUST FOR E-COMMERCE ANYMORE

blog article

Apr 12, 2018

The most common is the planned marketing campaign: A company decides the messages and offers it wants to put out into the market. Pretty straightforward. The next type of campaign is the life cycle campaign: You send a predetermined set of messages based on where a person is in a buying cycle, regar...

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How to Create the Best Content for Social Media HOW TO CREATE THE BEST CONTENT FOR SOCIAL MEDIA

blog article

Apr 12, 2018

Working with hundreds of advisors on social media marketing we’ve come to learn a few things and we get asked a lot of questions. One question we’re asked a lot is, “What type of content so I share on social media?” Valid question!

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Advertising Standards Authority ruling could have far-reaching implications for UK trademark law firm marketing ADVERTISING STANDARDS AUTHORITY RULING COULD HAVE FAR-REACHING IMPLICATIONS FOR UK TRADEMARK LAW FIRM MARKETING

blog article

Apr 11, 2018

The UK’s Advertising Standards Authority (ASA) ruled this week that IP advice and registration platform Trade Mark Direct (TMD) cannot claim to be the country’s ‘leading’ or ‘number one’ trademark firm. The decision could lead to a major shift in how firms market ...

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Lucidity brings transparency to advertising with blockchain network to combat fraud LUCIDITY BRINGS TRANSPARENCY TO ADVERTISING WITH BLOCKCHAIN NETWORK TO COMBAT FRAUD

blog article

Apr 10, 2018

The world of digital advertising is a dirty place, and advertising blockchain ledger company Lucidity wants to help clean it up. To do that, the company today announced the public launch of its marketing analytics platform based on the Ethereum blockchain. Formerly known as KR8OS Inc., Lucidity was ...

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Hey, Mark Zuckerberg: A software CEO describes how Facebook can fix its ugly ad problem HEY, MARK ZUCKERBERG: A SOFTWARE CEO DESCRIBES HOW FACEBOOK CAN FIX ITS UGLY AD PROBLEM

blog article

Apr 10, 2018

Testimony provided to the Senate and House of Representatives commerce committees by Justin Choi, CEO of Nativo, an advertising software maker with news publisher clients and U.S. offices in Los Angeles, Chicago and New York . The Cambridge Analytica scandal is not merely a case of data abuse by a s...

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No, NO, 'THE MEDIA' IS NOT JUST OUT TO GET FACEBOOK BECAUSE IT’S TAKING ITS ADVERTISING REVENUE

blog article

Apr 10, 2018

There is no doubt the most needling and awkward moments of the Facebook founder’s testimony will be reported by the press. After all, it’s going to make electric watching and reading to see one of the world’s most successful entrepreneurs be brought back to earth with a bump.

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What social media platforms and search engines know about you WHAT SOCIAL MEDIA PLATFORMS AND SEARCH ENGINES KNOW ABOUT YOU

blog article

Apr 10, 2018

NEW YORK: The Facebook scandal involving the harvesting of data from tens of millions of users has raised a lot of questions about social media and search engines. As Facebook founder and CEO Mark Zuckerberg testifies before the US Congress this week on protecting user data.

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Automotive Digital Marketing – A Comprehensive Guide AUTOMOTIVE DIGITAL MARKETING – A COMPREHENSIVE GUIDE

blog article

Apr 10, 2018

Today’s digitally connected, always on the go, and modern consumers, are the current auto shoppers. So, in order for automotive dealerships to target these modern consumers, they have to become just as online and digitally connected. With an ever-changing industry, like the automotive industry...

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6 Ways to Adapt Digital Marketing Strategy to Foreign Markets 6 WAYS TO ADAPT DIGITAL MARKETING STRATEGY TO FOREIGN MARKETS

blog article

Apr 09, 2018

Once your company starts growing, your workload will increase and your business will become much more profitable in every way possible. Unfortunately, there’s only so much you can expand in within a single market and, eventually, you will have to think about migrating to a foreign region. Apar...

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Why the business model of social media giants like Facebook is incompatible with human rights WHY THE BUSINESS MODEL OF SOCIAL MEDIA GIANTS LIKE FACEBOOK IS INCOMPATIBLE WITH HUMAN RIGHTS

blog article

Apr 09, 2018

Facebook has had a bad few weeks. The social media giant had to apologise for failing to protect the personal data of millions of users from being accessed by data mining company Cambridge Analytica. Outrage is brewing over its admission to spying on people via their Android phones. Its stock price ...

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There is a dark side of social media, and it is data privacy and THERE IS A DARK SIDE OF SOCIAL MEDIA, AND IT IS DATA PRIVACY AND 'SECOND ORDER CONSENT'

blog article

Apr 09, 2018

Facebook is the most pervasive social media platform used today, reporting 2.2 billion monthly active users as of the fourth quarter of 2017. This is more than any other social media platform. More of us need to consider what this means and the risks that are involved when a company has data associa...

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How ‘goodvertising’ can unlock potential in advertising industry —Experts HOW ‘GOODVERTISING’ CAN UNLOCK POTENTIAL IN ADVERTISING INDUSTRY —EXPERTS

blog article

Apr 09, 2018

For some, the word ‘goodvertising’ seems  a little bit ‘out-of-this-world’,  but for many others, especially those in the creative world, the coinage only typifies the ingenuity of the industry, (creative industry) in which it is being discussed; an industry, they b...

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Computer vision holds the key to disrupting TV advertising space COMPUTER VISION HOLDS THE KEY TO DISRUPTING TV ADVERTISING SPACE

blog article

Apr 09, 2018

For the last several years, the television industry has experienced a significant decline in advertising spent as marketing budgets have shifted toward online advertising. This decline is fueled by several factors, including the decrease in subscriber growth as streaming content over over-the-top de...

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GDPR for Marketing: The Definitive Guide for 2018 GDPR FOR MARKETING: THE DEFINITIVE GUIDE FOR 2018

blog article

Apr 09, 2018

In today’s connected world, personal data is being collected at an incredible rate. The websites you use, the calls you make, the places you visit and even the photos you take are all recorded, measured and leave a digital footprint – a footprint that is fast becoming a prized resource. ...

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What Do Brands Need To Know About How ‘The Rise Of Voice’ Will Change Advertising? WHAT DO BRANDS NEED TO KNOW ABOUT HOW ‘THE RISE OF VOICE’ WILL CHANGE ADVERTISING?

blog article

Apr 09, 2018

The mainstream use of voice activated assistants such as Amazon’s Alexa, Google Assistant, and Apple’s Siri have presented advertisers with a clearer, more personalized channel to connect with consumers. That’s both the challenge and the opportunity, as noted in a Publicis Media re...

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How Your Offline Efforts Can Help Your Online Marketing HOW YOUR OFFLINE EFFORTS CAN HELP YOUR ONLINE MARKETING

blog article

Apr 09, 2018

There is a well-known saying among writers that is highly relevant to the world of online marketing. “Everything starts out as a story and ends up as a story.” What happens in between is what your customers want to buy. The first story is told by the seller, and the second is told hopefu...

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Supply Chain Survival: Why We All Have a Role to Play in Creating a More Transparent Advertising Industry SUPPLY CHAIN SURVIVAL: WHY WE ALL HAVE A ROLE TO PLAY IN CREATING A MORE TRANSPARENT ADVERTISING INDUSTRY

blog article

Apr 06, 2018

With platforms overhauling their metrics offerings to bring greater clarity to advertisers over how paid-for media placements perform, and major advertisers withdrawing their ads from networks that fail to deliver transparent insights, 2018 is set to be a turning point in terms of transparency. Andr...

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How to Grow B2B Leads 385% with Digital Marketing HOW TO GROW B2B LEADS 385% WITH DIGITAL MARKETING

blog article

Apr 05, 2018

Vertical Measures first started working in digital marketing in 2004 and published one of the earliest books on content marketing in 2011. We’ve grown countless B2B websites into traffic and revenue powerhouses. HubSpot reports that B2B marketers that use blogs receive 67% more leads than thos...

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Altice USA Unveils a4 to Deliver Simplified Multiscreen Advertising and Data Solutions Nationwide ALTICE USA UNVEILS A4 TO DELIVER SIMPLIFIED MULTISCREEN ADVERTISING AND DATA SOLUTIONS NATIONWIDE

blog article

Apr 05, 2018

April 05, 2018 — NEW YORK–(BUSINESS WIRE)–Altice USA (NYSE: ATUS), one of the largest broadband communications and video services providers in the United States, today announces the launch of a4, the company’s advanced advertising and data business, which delivers audience-ba...

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