RESOURCES


home.aspx
   
3 Online Advertising Trends to Dominate the 2020s 3 ONLINE ADVERTISING TRENDS TO DOMINATE THE 2020S

blog article

Feb 13, 2020

Even though the digital advertising landscape has been evolving exceptionally fast over the past decade, the pace is only getting faster in the next one. The global ad spend is on its sharp ascend, and the mobile ad market is flourishing on the verge of 5G worldwide adoption. Sound logos, podcast ad...

Read More

Rakuten Launches Rakuten Advertising as a Premier Destination RAKUTEN LAUNCHES RAKUTEN ADVERTISING AS A PREMIER DESTINATION

blog article

Feb 13, 2020

For the first time, brands, advertisers and agencies can now harness Rakuten’s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising martech news. “Advertisers know their customers, but discover...

Read More

WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING

blog article

Feb 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic...

Read More

How to Reinvent Digital Advertising After the Death of the Cookie HOW TO REINVENT DIGITAL ADVERTISING AFTER THE DEATH OF THE COOKIE

blog article

Feb 12, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, ...

Read More

Microsoft Advertising If Functions For Dynamic Ad Copy MICROSOFT ADVERTISING IF FUNCTIONS FOR DYNAMIC AD COPY

blog article

Feb 12, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort...

Read More

Google’s and Facebook’s Grip on Digital Advertising Markets GOOGLE’S AND FACEBOOK’S GRIP ON DIGITAL ADVERTISING MARKETS

blog article

Feb 11, 2020

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive a...

Read More

Which Online Advertising Strategy Is Right For Your Business? WHICH ONLINE ADVERTISING STRATEGY IS RIGHT FOR YOUR BUSINESS?

blog article

Feb 10, 2020

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, yo...

Read More

Alex Webb: More kids with smartphones spells advertising bonanza ALEX WEBB: MORE KIDS WITH SMARTPHONES SPELLS ADVERTISING BONANZA

blog article

Feb 10, 2020

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy...

Read More

Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz AMAZON BIG GAME AD TALLIES THE MOST VIEWS VIA YOUTUBE ADBLITZ

blog article

Feb 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. A...

Read More

Should Amazon SHOULD AMAZON'S AD BUSINESS WORRY FACEBOOK AND GOOGLE?

blog article

Feb 09, 2020

Online advertising has been dominated by Facebook and Alphabet's Google for several years now, but there are hints that Amazon is beginning to get in on the revenue bounty. That should have the current duopoly worried, even if it might be a while still before Amazon's efforts become a real t...

Read More

Instagram Starts Testing to Show Advertising on IGTV INSTAGRAM STARTS TESTING TO SHOW ADVERTISING ON IGTV

blog article

Feb 08, 2020

Looking to keep the app up to date, Instagram has begun testing a long-awaited feature. The new feature, which can be a direct source of income for content producers on the platform, is known as a partner program that allows IGTV content producers to advertise on their videos. There is no clear info...

Read More

The most expensive advertisement for Super Bowl 2020 was that Daniel Craig didn’t have time to die THE MOST EXPENSIVE ADVERTISEMENT FOR SUPER BOWL 2020 WAS THAT DANIEL CRAIG DIDN’T HAVE TIME TO DIE

blog article

Feb 06, 2020

MGM saves no costs for the latest James Bond film, because Daniel Craigs No Time To Die had the most expensive television spot in Super Bowl 2020. Expensive ads on the Super Bowl are not new. Many companies pay the highest dollar to advertise their products during the Super Bowl and are often so cre...

Read More

Nutrien Ag Solutions business branding underway NUTRIEN AG SOLUTIONS BUSINESS BRANDING UNDERWAY

blog article

Feb 05, 2020

HUNDREDS of legacy Landmark and Ruralco stores across Australia are now changing their signage and uniforms to reflect their new owner and brand, Nutrien Ag Solutions. The Nutrien Ag Solutions brand for the merged Ruralco-Landmark entity was first revealed last November by parent company Canadian fe...

Read More

Google Will Start Blocking Annoying Video Ads GOOGLE WILL START BLOCKING ANNOYING VIDEO ADS

blog article

Feb 05, 2020

Google will start blocking annoying video ads to meet the new rules specified by the Coalition for Better Ads (CBA). The Internet giant is one of the founding CBA members. The CBA encouraged advertisers to implement ads that are acceptable for consumers and not ads that would inspire them to install...

Read More

Create Incredible Branding Initiatives Without Hiring Design Help CREATE INCREDIBLE BRANDING INITIATIVES WITHOUT HIRING DESIGN HELP

blog article

Feb 05, 2020

As the internet becomes more and more saturated with ads, it becomes ever more important for small businesses to gain every advantage they can. Chances are if you're still in the growth stages of your business, you may not have the capital to bring on a complete marketing and design team. Howeve...

Read More

Why Your Top Amazon Ads Spenders Should Be Your Top Sellers WHY YOUR TOP AMAZON ADS SPENDERS SHOULD BE YOUR TOP SELLERS

blog article

Feb 04, 2020

Whether you sell 10 products or 10,000, chances are that one or a few of your products vastly outperform the rest of your product line. When this is the case it is important that you spend the majority of your ad spend and time on the biggest drivers of revenue. While you need to allocate ad dollars...

Read More

Why responsible advertising is everyone WHY RESPONSIBLE ADVERTISING IS EVERYONE'S BUSINESS

blog article

Feb 04, 2020

"If we want to be trusted, we must be more trustworthy. We need to be in the business of trust and not just creating noise," said Stephen Woodford, chief executive of the Advertising Association. Sometimes you have to look back to move forward. So it was as the Advertising Association&rsqu...

Read More

How will OTT in sports broadcasting impact advertising? HOW WILL OTT IN SPORTS BROADCASTING IMPACT ADVERTISING?

blog article

Feb 03, 2020

The sports broadcasting industry has rapidly evolved in recent years, and the move of live broadcasting to the internet, utilizing over-the-top (OTT) infrastructures will provide new opportunities in advertising. The benefits to promotional sponsors are three fold; video-on-demand (VOD) will allow m...

Read More

Why TV Advertising Is Still the Driving Force Behind Auto Sales WHY TV ADVERTISING IS STILL THE DRIVING FORCE BEHIND AUTO SALES

blog article

Feb 03, 2020

A multi-platform approach is essential in successfully targeting auto buyers. But it's important to remember that, when it comes to reaching those potential buyers, TV advertising still tops the list. If your auto client is considering scaling back on their television media buy, then they're...

Read More

Advertising company holds 18th annual Super Bowl ad watch party ADVERTISING COMPANY HOLDS 18TH ANNUAL SUPER BOWL AD WATCH PARTY

blog article

Feb 02, 2020

An advertising company owner in Grand Haven is hosting a Super Bowl watch party Sunday, but instead of focusing on the score of the football game, he and his peers professionals and students will be "scoring" the iconic ads. Advertising and marketing professionals and Grand Valley State Un...

Read More

3 Simple Tips on How to Utilize Facebook Advertising 3 SIMPLE TIPS ON HOW TO UTILIZE FACEBOOK ADVERTISING

blog article

Feb 01, 2020

With almost 2.5 billion monthly active users, Facebook is a blessing for businesses who want to take a plunge in the world of digital marketing without spending much. I mean, where else can you find such a huge number of audiences lingering at a platform, ready to take your bait. But it is such a pi...

Read More

Netflix Layoffs Happening as Company Changes Advertising Priorities NETFLIX LAYOFFS HAPPENING AS COMPANY CHANGES ADVERTISING PRIORITIES

blog article

Jan 30, 2020

Netflix is making some major changes to its marketing strategy and laying off some employees as a result. The streaming giant has been here since the beginning. They are a true trailblazer for what the streaming market is today. They revolutionized the way video rentals worked and killed off the com...

Read More

NPPC takes out digital ads to raise awareness about plant-based protein labeling NPPC TAKES OUT DIGITAL ADS TO RAISE AWARENESS ABOUT PLANT-BASED PROTEIN LABELING

blog article

Jan 29, 2020

The National Pork Producers Council wants to make sure the public knows about misleading labels on plant-based imitation meat products. On Jan. 27, the NPPC began running digital ads in the Des Moines International Airport with a picture of sizzling bacon with the words “Pork: You can’t ...

Read More

The Guardian Is Nixing Fossil Fuel Ads But Activists Want More THE GUARDIAN IS NIXING FOSSIL FUEL ADS BUT ACTIVISTS WANT MORE

blog article

Jan 29, 2020

The Guardian announced Wednesday that the news outlet is banning fossil fuel company advertisements, even as the newspaper pushes back against activists who want it to nix automotive ads. “Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate ...

Read More

2020: Set Your Supply Chain for Success 2020: SET YOUR SUPPLY CHAIN FOR SUCCESS

blog article

Jan 29, 2020

Here’s the thing about time: we never have enough of it. This couldn’t ring any truer for U.S. retailers looking to bounce back from a challenging 2019 holiday season. With Thanksgiving landing on Nov. 28 — six days later than the holiday in 2018 retailers were left with far less t...

Read More

The advertising world reflects the influence of Kobe Bryant THE ADVERTISING WORLD REFLECTS THE INFLUENCE OF KOBE BRYANT

blog article

Jan 28, 2020

While he will always be remembered as an NBA legend, Kobe Bryant also had an impact on the pitch, particularly in the Los Angeles community. The world of advertising is no exception. After the early death of Bryant and his daughter Gianna Maria-Onore Bryant (along with seven others) on the way to th...

Read More

Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat WEB ADVERTISING IS A SINKING SHIP FOR BRANDS. IN-APP ADVERTISING CAN BE THE LIFEBOAT

blog article

Jan 27, 2020

Advertisers, being advertisers, have tried to work their brands into online games and apps ever since there have been games and apps worth working their way into. But whereas in-game ads were once mostly technological experiments or clever PR, increasingly they answer several pressing needs which is...

Read More

How predictive advertising is changing the future of digital marketing HOW PREDICTIVE ADVERTISING IS CHANGING THE FUTURE OF DIGITAL MARKETING

blog article

Jan 27, 2020

Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and optimize ad copy and media spends. Tools like Google’s Lookalike Audience and Facebook Similar Audiences use predictive advertising to study au...

Read More

3 Reasons Netflix Isn 3 REASONS NETFLIX ISN'T INTERESTED IN ADVERTISING

blog article

Jan 27, 2020

Last month, Needham analyst Laura Martin estimated Netflix could lose 4 million U.S. subscribers in 2020 if it doesn't introduce a lower-priced ad-supported version of its service to compete with all the new entrants in the streaming wars. For the most part, new companies in streaming are introd...

Read More

How Amazon is selling ads on Fire TV HOW AMAZON IS SELLING ADS ON FIRE TV

blog article

Jan 23, 2020

Amazon is throwing a whole kitchen sink of streaming inventory at advertisers, based on a recent pitch deck that the company has shared with ad buyers. The sales pitch by Amazon largely centers on the ads it can sell across apps on its Fire TV platform. But that isn’t the only streaming invent...

Read More

Why Netflix Remains Adamantly Against Ads WHY NETFLIX REMAINS ADAMANTLY AGAINST ADS

blog article

Jan 23, 2020

The idea of Netflix someday adding advertising to its service remains a perennial topic among investors and analysts. Needham analyst Laura Martin recently renewed her call that Netflix should use ads as a way to subsidize lower price points in the face of intensifying competition, while a separate ...

Read More

Social media advertising by retailers to hit nearly $65 billion SOCIAL MEDIA ADVERTISING BY RETAILERS TO HIT NEARLY $65 BILLION

blog article

Jan 23, 2020

Social media advertising is increasingly a primary focus for retail brands and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted ...

Read More

How YouTube shields advertisers (not viewers) from harmful videos HOW YOUTUBE SHIELDS ADVERTISERS (NOT VIEWERS) FROM HARMFUL VIDEOS

blog article

Jan 22, 2020

The difference between the protections YouTube offers its advertisers and those it provides consumers is stark. A read of advertiser-friendly content guidelines for videos uploaded to the platform, last updated in June 2019, shows the company has rigorous standards to protect advertisers from harmfu...

Read More

Uber Drivers Urge NYC To End Advertising Ban On For-Hire Vehicles UBER DRIVERS URGE NYC TO END ADVERTISING BAN ON FOR-HIRE VEHICLES

blog article

Jan 22, 2020

Uber and Lyft drivers on Wednesday urged New York City lawmakers to reverse a ban on rooftop ads for for-hire vehicles. According to WCBS 880’s Rich Lamb reports, a pair of City Council measures would undo the 20-year-old Taxi and Limousine Commission ban against advertising inside or outside ...

Read More

How Advertising Technology Will Cement Streaming HOW ADVERTISING TECHNOLOGY WILL CEMENT STREAMING'S DOMINANCE OVER CABLE

blog article

Jan 21, 2020

It was already on the fringe of the streaming video movement. But, with Comcast's plan to make an ad-supported version of its Peacock streaming service available for free, ad-supported video on demand (AVOD) has just moved into the mainstream. There is one stumbling block that could slow down th...

Read More

How the BBC is setting the bar for creative outdoor advertising HOW THE BBC IS SETTING THE BAR FOR CREATIVE OUTDOOR ADVERTISING

blog article

Jan 21, 2020

Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff. Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Here’s a look at why its most recent c...

Read More

AET, Wizely say collaboration streamlines delivery of OEM-compliant advertising AET, WIZELY SAY COLLABORATION STREAMLINES DELIVERY OF OEM-COMPLIANT ADVERTISING

blog article

Jan 20, 2020

AET Media describes its services as providing an advertising asset design and generation capability “that allows for at-scale delivery of unique, visually appealing advertisements.” Wizely says that with its co-op reporting and pre-approval automation platform, advertisements can get OEM...

Read More

Facebook rethinks plan to insert ads into WhatsApp FACEBOOK RETHINKS PLAN TO INSERT ADS INTO WHATSAPP

blog article

Jan 20, 2020

Facebook has reportedly abandoned its plan to introduce ads to messaging service WhatsApp this year. The social media giant, whose revenue is completely dependent on advertising, has disbanded the team in charge of integrating ads into WhatsApp, according to Facebook is now reportedly rethinking its...

Read More

How Ads Can Keep the Streams Flowing HOW ADS CAN KEEP THE STREAMS FLOWING

blog article

Jan 20, 2020

As many have noted, the Super Bowl is more than just football, it’s the biggest advertising event of the year. In 2020, fans watching everywhere will be bombarded with advertisements for Disney+, Hulu and Apple TV during the commercial breaks. This shows the unmistakable march of streaming ser...

Read More

4 Ways The Death Of The Cookie In Chrome Could Affect Marketers 4 WAYS THE DEATH OF THE COOKIE IN CHROME COULD AFFECT MARKETERS

blog article

Jan 17, 2020

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement ...

Read More

NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push NBC’S PEACOCK ENLISTS ADVERTISERS AND CABLE COMPANIES IN MARKETING PUSH

blog article

Jan 16, 2020

Comcast Corp.’s NBCUniversal is planning an expansive marketing rollout for its coming streaming service, Peacock, including ads on and off its TV networks and websites, cross-promotions with launch sponsors and pay-TV companies that distribute its channels, and a major presence during its cov...

Read More

Why Is the Apple TV Constantly Advertising at Us? WHY IS THE APPLE TV CONSTANTLY ADVERTISING AT US?

blog article

Jan 16, 2020

The Apple TV app on the Apple TV is currently the bane of my existence. In theory, it should be a tidy way to manage everything you watch, bringing together content from Apple, Disney+, HBO, Hulu, and other streaming services (but still not Netflix, for some reason), plus live news and even sports. ...

Read More

Google cutting web cookies, ending lucrative tracking tool for advertisers GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

blog article

Jan 15, 2020

Alphabet Inc’s Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companie...

Read More

Achieving a Point-of-Care Advertising Balancing Act ACHIEVING A POINT-OF-CARE ADVERTISING BALANCING ACT

blog article

Jan 15, 2020

Point-of-care (POC) advertising is rapidly growing as an effective, innovative, and vital segment of healthcare marketing. It provides pharma companies with a valuable platform for their brands and offers their agencies a dynamic promotional tool to maximize the marketing mix when attempting to reac...

Read More

Google’s move to drop cookies pushes advertising into new era GOOGLE’S MOVE TO DROP COOKIES PUSHES ADVERTISING INTO NEW ERA

blog article

Jan 15, 2020

Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies ove...

Read More

NRF 2020: Retail Enters the Second Wave of Digital Disruption NRF 2020: RETAIL ENTERS THE SECOND WAVE OF DIGITAL DISRUPTION

blog article

Jan 15, 2020

Retailers can’t wait any longer: Those that haven’t begun to deliver digital transformation within their brands must start now, or face punishing consequences soon. This was the sentiment maintained by David Dobson, director of retail, hospitality and consumer goods for Intel, who said t...

Read More

Amazon AMAZON'S EXPANDING ITS VIDEO-ADVERTISING BUSINESS

blog article

Jan 14, 2020

Amazon has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon's eyeing the audience outside of its 40 million Fire TV users. The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streami...

Read More

British advertisers condemn Facebook BRITISH ADVERTISERS CONDEMN FACEBOOK'S REFUSAL TO BAN OR FACT-CHECK MICRO-TARGETED POLITICAL ADS

blog article

Jan 13, 2020

The UK's Institute of Practitioners in Advertising IPA has expressed its disappointment at Facebook’s decision not to ban political ads that use micro-targeting and spurious claims to sway voter opinion a practice that the industry body says is open to abuse and has been demonstrably abuse...

Read More

W2O Acquires Healthcare Advertising Boutique 21Grams W2O ACQUIRES HEALTHCARE ADVERTISING BOUTIQUE 21GRAMS

blog article

Jan 13, 2020

W2O Group is adding an advertising agency to its portfolio with its acquisition of 21Grams a New York-based agency focused on healthcare. The deal is W2O’s fourth acquisition in the past six months and its first pure-play advertising and creative buy. 21Grams is a 150-person shop with more tha...

Read More

How Watson AI allows IBM HOW WATSON AI ALLOWS IBM'S ADVERTISING ACCELERATOR TO DO THREE KEY THINGS

blog article

Jan 11, 2020

We had a major product announcement this week. On Tuesday, I'm very proud to announce that we launched a new offering called Advertising Accelerator with Watson, which as you can probably tell by the name, leverages Watson AI really to do three things. Anticipation: It helps advertisers better p...

Read More

Will CCPA Be a Boon for TV Advertising? WILL CCPA BE A BOON FOR TV ADVERTISING?

blog article

Jan 09, 2020

In Part 1 of my CCPA musings, I covered a bit of Data Driven Linear TV (DDL) advertising history, its early reliance on third-party data, the past problems with third-party data quality, and the likely drying up of third-party data. These factors are driving a possible shift to increased reliance on...

Read More

IBM Advertising Accelerator Taps AI To Predict, Rather Than React IBM ADVERTISING ACCELERATOR TAPS AI TO PREDICT, RATHER THAN REACT

blog article

Jan 09, 2020

Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling ...

Read More

How to Choose the Right Advertising and Marketing Channels HOW TO CHOOSE THE RIGHT ADVERTISING AND MARKETING CHANNELS

blog article

Jan 08, 2020

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert&...

Read More

How to Challenge Google Ads Trademark Disputes HOW TO CHALLENGE GOOGLE ADS TRADEMARK DISPUTES

blog article

Jan 08, 2020

A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that violate a trademark. As normal and expected, Google is restricting ad impressions for these extensions. Not that I harbor any mistrust towards Google, but I&...

Read More

How to Track Offline Conversions in Microsoft Advertising HOW TO TRACK OFFLINE CONVERSIONS IN MICROSOFT ADVERTISING

blog article

Jan 07, 2020

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, as a digital marketer, you don’t solely wo...

Read More

Benefits of Spending on Online Advertising BENEFITS OF SPENDING ON ONLINE ADVERTISING

blog article

Jan 06, 2020

Online advertising has made advertising more targeted and more prone to success. You get to deliver relevant, time-bound, and personalized messages and ad to your target customers. You get better results at a fraction of the cost from that of traditional advertising. Traditional advertising caters m...

Read More

Tremor International looks to boost video advertising with News Corp deal TREMOR INTERNATIONAL LOOKS TO BOOST VIDEO ADVERTISING WITH NEWS CORP DEAL

blog article

Jan 06, 2020

Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients. The London-listed firm said as part of the deal, it would issue a...

Read More

Israel ISRAEL'S TREMOR INTERNATIONAL BUYS VIDEO ADVERTISING UNIT FROM NEWS CORP

blog article

Jan 06, 2020

Marketing firm Tremor International Ltd said on Monday it agreed to buy video advertising firm Unruly from Rupert Murdoch’s News Corp.The London-listed firm said it would issue about 6.91% of its issued voting share capital to News Corp, the owner of the Wall Street Journal and The Times, to a...

Read More

US and France in showdown over digital tax US AND FRANCE IN SHOWDOWN OVER DIGITAL TAX

blog article

Jan 06, 2020

American importers of French cheese, bubbly and porcelain are raising their voices in Washington, hoping against hope they can outweigh Silicon Valley giants in a battle over tariffs on luxury items from France. President Donald Trump last month threatened to punish Paris for a new tax on tech giant...

Read More

P&G, Lidl, outdoor ads: Everything that matters this morning P&G, LIDL, OUTDOOR ADS: EVERYTHING THAT MATTERS THIS MORNING

blog article

Jan 05, 2020

Lidl is removing cartoon characters from its own-brand cereals in a move it says will help parents resist pester power and tackle childhood obesity. Lidl says it will remove cartoon characters from eight of its cereal brands by the spring (see pictures above). It will not be changing the brand names...

Read More

The digital marketing and sales breakdown THE DIGITAL MARKETING AND SALES BREAKDOWN

blog article

Jan 03, 2020

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively impact profit in the first quarter of next year. The solution? “We need more leads!” It’s a common phrase often heard among teams l...

Read More

Advertising, Promotion, Labeling and the Role of Social Media in Regulatory Communications ADVERTISING, PROMOTION, LABELING AND THE ROLE OF SOCIAL MEDIA IN REGULATORY COMMUNICATIONS

blog article

Jan 02, 2020

Articles throughout December explored advertising, promotion and labeling in addition to the role of social media in regulatory communications. Leading experts in the profession shared valuable insight on a wide range of issues impacting APL professionals today, including optimizing ad/promo regulat...

Read More

Tech platforms, on the hook to clean up political advertising, take different approaches TECH PLATFORMS, ON THE HOOK TO CLEAN UP POLITICAL ADVERTISING, TAKE DIFFERENT APPROACHES

blog article

Jan 02, 2020

This week, we’ve been talking with Marketplace reporters about what we should expect in tech in 2020. Today, we’re taking a look at one major thing happening in 2020: the U.S. presidential election. It’s no secret that there was a boom in social media misinformation campaigns durin...

Read More

These Disney World Ads Will Not Show You Anything About The Parks THESE DISNEY WORLD ADS WILL NOT SHOW YOU ANYTHING ABOUT THE PARKS

blog article

Jan 01, 2020

Sometimes the best way to advertise your product is to not show it at all. In its latest campaign for Disney World, in-house agency Yellow Shoes chose to move away from the traditional Cinderella Castle photos and highlight the ride home after a great day at the parks. In these emotionally charged p...

Read More

How to Disable Annoying Ads and News Feeds in Mi Browser HOW TO DISABLE ANNOYING ADS AND NEWS FEEDS IN MI BROWSER

blog article

Jan 01, 2020

If you own a Xiaomi phone then, you might be familiar with the Mi Browser. Like every other OEM, Mi Browser is a custom browser meant for Xiaomi devices. Though it is a pretty slick internet browser however, the presence of unwanted ads and news feed makes this app an avoidable app. Moreover, MIUI w...

Read More

Tips to help invest in paid advertising in 2020 for your business TIPS TO HELP INVEST IN PAID ADVERTISING IN 2020 FOR YOUR BUSINESS

blog article

Dec 29, 2019

There’s a lot to be said about how advertising has changed in the last few years. Ever since the online world came about, and more people started creating their own digital footprint, businesses look to the internet to advertise. But how do you do paid advertising online in order for you to ge...

Read More

eBay Tests New Approaches to Promoted Listings Ads EBAY TESTS NEW APPROACHES TO PROMOTED LISTINGS ADS

blog article

Dec 29, 2019

eBay is rethinking its seller advertising program and will begin testing some new approaches to Promoted Listing ads, a company executive revealed last week. Jordan Sweetnam said he agreed with sellers who expressed concern that eBay allows sub-par sellers to get greater visibility than quality sell...

Read More

First ads for 2020 census launch in remote Alaskan villages FIRST ADS FOR 2020 CENSUS LAUNCH IN REMOTE ALASKAN VILLAGES

blog article

Dec 26, 2019

The first ads for the 2020 census launched this week in a remote part of Alaska with plans for an advertising campaign for the rest of the country slated for next month, the U.S. Census Bureau said Thursday. The advertising launched this week is aimed at residents of 220 small native Alaskan village...

Read More

Kroger says Facebook posts promoting Christmas food giveaway are a hoax KROGER SAYS FACEBOOK POSTS PROMOTING CHRISTMAS FOOD GIVEAWAY ARE A HOAX

blog article

Dec 26, 2019

Supermarket chain Kroger has warned that Facebook posts promoting a free food giveaway by the company are fake and did not originate from its verified social media account. The Cincinnati-based chain said it was aware of the fraudulent Facebook posts being made by an account labeled kroger.com, whic...

Read More

How to Track Facebook Ads in Google Analytics HOW TO TRACK FACEBOOK ADS IN GOOGLE ANALYTICS

blog article

Dec 25, 2019

Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data. This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads. However, th...

Read More

Will OnePlus phones ever run ads? Here is what CEO Pete Lau said WILL ONEPLUS PHONES EVER RUN ADS? HERE IS WHAT CEO PETE LAU SAID

blog article

Dec 25, 2019

Many of the Android manufacturers made a name for themselves by selling cheap smartphones with specs as good as that of mid-rangers and sometimes they even share a lot of similarities with flagship phones. Placing ads into the OS was one of the ways to make a profit for manufacturers that offer grea...

Read More

Facebook Ads And How To Use Them For Best Results FACEBOOK ADS AND HOW TO USE THEM FOR BEST RESULTS

blog article

Dec 23, 2019

Facebook is one of the most growing social media on the internet which is free. With over billions of users who log in daily, there come millions of opportunities. While keeping its users updated on the news and things happening all over the world and keeping in contact with your friends all day. Fa...

Read More

OnePlus CEO reveals why OxygenOS doesn’t run ads ONEPLUS CEO REVEALS WHY OXYGENOS DOESN’T RUN ADS

blog article

Dec 23, 2019

OnePlus OxygenOS is considered among the best custom Android skin in the industry. And one of the many reasons it succeeds is that there are no irritating ads. OnePlus CEO Pete Lau has revealed that the company makes a decision based on user experience. On being asked in an interview why OxygenOS la...

Read More

3 Ways Collaboration Will Shape The Future of Advertising 3 WAYS COLLABORATION WILL SHAPE THE FUTURE OF ADVERTISING

blog article

Dec 20, 2019

In a new era of consumer choice, both advertisers and publishers are continuing to assess how they can ensure success in this complex, crowded, and highly competitive environment. At Xandr, we believe there are three key reasons why collaboration will be essential for all players across the digital ...

Read More

France fines Google ads because of dominance of the online advertising market FRANCE FINES GOOGLE ADS BECAUSE OF DOMINANCE OF THE ONLINE ADVERTISING MARKET

blog article

Dec 20, 2019

Google is a huge company with a lot of power and in recent years it has paid for its dominance in the market. France is now awarding a fine of $ 166 million to Google for abusing its dominance in the online advertising market. The Associated Press (AP) reports that France has imposed a € 150 mi...

Read More

How Generation Good is making its presence felt in advertising HOW GENERATION GOOD IS MAKING ITS PRESENCE FELT IN ADVERTISING

blog article

Dec 19, 2019

The year is 2019. Greta Thunburg is surpassing the follower count of Cher, Kylie and she’s nearly neck and neck with Mariah. Plastic straws are a social faux pass and you have to have a stern internal debate before ordering a steak. The world and the people on it have changed in ways nobody co...

Read More

An Introduction to Google Search Ads Lead Forms AN INTRODUCTION TO GOOGLE SEARCH ADS LEAD FORMS

blog article

Dec 18, 2019

In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers. In their earliest iteration, lead forms were designed for customers reaching businesses on a desktop or l...

Read More

How To Create Facebook Augmented Reality Ads HOW TO CREATE FACEBOOK AUGMENTED REALITY ADS

blog article

Dec 18, 2019

After testing the feature last year, Facebook now allows you to integrate augmented reality into Facebook mobile News Feed ads. By doing so, you can encourage users to engage with your products in new and interactive ways, and the people you target can go from engaging with the product or experience...

Read More

Which restaurant chains are winning in holiday advertising? WHICH RESTAURANT CHAINS ARE WINNING IN HOLIDAY ADVERTISING?

blog article

Dec 17, 2019

Ever the rebel, Chick-fil-A ignored the trend toward shorter TV commercials to run a 120-second spot in early December for its equally unusual holiday promo, The Time Shop. The unconventional execution earned the trend-setting chicken chain the top spot in the weekly rating of TV ad effectiveness by...

Read More

Hulu introduces its viewer-friendly ‘binge-watch advertisements’ HULU INTRODUCES ITS VIEWER-FRIENDLY ‘BINGE-WATCH ADVERTISEMENTS’

blog article

Dec 16, 2019

Hulu is starting a new kind of ad experience that enables brands to specifically target binge-watchers that is, viewers who are seeing various episodes of a favorite program over a long period. These “binge-watch ads” use machine learning methods to predict when a viewer has started to b...

Read More

How to advertise your apartment for rent with Alonhatro? HOW TO ADVERTISE YOUR APARTMENT FOR RENT WITH ALONHATRO?

blog article

Dec 16, 2019

Taking advantage of the internet, many people look for a house for rent online before arranging appointments. That is why advertising your property online is really important. If you want to attract quality tenants, follow these tips. The first thing you should do is to consider the local market in ...

Read More

How extremist content and online ads meet HOW EXTREMIST CONTENT AND ONLINE ADS MEET

blog article

Dec 15, 2019

A growing number of advertisers have recently pulled their advertising business from Google‘s video service YouTube after their ads ran with offensive and extremist content. But how did those ads even wind up near such content? The answer: programmatic advertising. Programmatic advertising is ...

Read More

Amazon Advertisers Still Focus Spending on Sponsored Products AMAZON ADVERTISERS STILL FOCUS SPENDING ON SPONSORED PRODUCTS

blog article

Dec 15, 2019

For brands and retailers in certain categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from sear...

Read More

Amazon AMAZON'S REVENUE TO DOUBLE BY 2023 DRIVEN BY AWS, ADS, AND PRIME.

blog article

Dec 15, 2019

Free one-day shipping for Prime members should steady Amazon.com's revenue growth, with market-share gains and higher profit likely on third-party-seller growth and expanded advertising inventory. The move incurs near-term costs, yet continued gains in ad, cloud, and international margins may he...

Read More

ABM and the Manufacturing Marketer: Back to the Future ABM AND THE MANUFACTURING MARKETER: BACK TO THE FUTURE

blog article

Dec 13, 2019

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s...

Read More

3 ways to get back to the human at the center of tv advertising 3 WAYS TO GET BACK TO THE HUMAN AT THE CENTER OF TV ADVERTISING

blog article

Dec 12, 2019

In today’s attention economy, when a viewer willingly chooses to watch a program, advertisers have to respect that choice. If they didn’t, it would have drastic consequences.“Attention is a resource; a person has only so much of it,” wrote Matthew B. Crawford in a 2015 New Yo...

Read More

2020 & beyond: What’s next for video advertising? 2020 & BEYOND: WHAT’S NEXT FOR VIDEO ADVERTISING?

blog article

Dec 12, 2019

Video advertising has continued to be a key driver of digital ad spend this year, with display video up 27% year on year in the first six months of 2019. The growth of mobile advertising and the advent of superfast streaming thanks to 5G means the possibilities for advertisers to reach consumers wit...

Read More

Tokyo Olympics Now At More Than $1 Billion In National TV Advertising TOKYO OLYMPICS NOW AT MORE THAN $1 BILLION IN NATIONAL TV ADVERTISING

blog article

Dec 11, 2019

With eight months to go before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV advertising revenues a double-digit percentage gain versus the same time period prior to the 2016 Rio Summer Olympics. NBCUniversal totaled $1.2 billion in adver...

Read More

University of Phoenix Settles Deceptive Advertising Claims for $191 Million UNIVERSITY OF PHOENIX SETTLES DECEPTIVE ADVERTISING CLAIMS FOR $191 MILLION

blog article

Dec 10, 2019

The University of Phoenix has agreed to pay $191 million to settle Federal Trade Commission charges that it used deceptive marketing to recruit students by touting relationships with high-profile companies. The for-profit university will pay $50 million in cash and cancel $141 million in debts owed ...

Read More

How to be the Best at Drive-to-Store Advertising HOW TO BE THE BEST AT DRIVE-TO-STORE ADVERTISING

blog article

Dec 10, 2019

In this exclusive article penned for ExchangeWire, Elodie Lachuer (pictured below), VP global product marketing at S4M, discusses how brand marketers can effectively establish and manage campaigns for increasing store visits. With Christmas less than a month away, the scramble to buy the perfect gif...

Read More

When Must a Travel Advisor Disclose Supplier Identity in Advertising? WHEN MUST A TRAVEL ADVISOR DISCLOSE SUPPLIER IDENTITY IN ADVERTISING?

blog article

Dec 09, 2019

A reader recently raised an interesting question about advertising rules related to supplier identity. The particular concern was that once a trip’s supplier is identified in an ad or social media post for a prospective tour, any interested traveler can initiate independent research and may en...

Read More

61% of Malicious Ads Target Windows: Report 61% OF MALICIOUS ADS TARGET WINDOWS: REPORT

blog article

Dec 08, 2019

Windows operating system is undoubtedly one of the most used operating systems across the world. Web analytics firm Statcounter notes that Windows has almost 77% market share as a desktop operating system. This makes Windows an easy target for malicious ad campaigns. According to a recent report fro...

Read More

The £100 Viral Christmas Ad Everyone Is Talking About THE £100 VIRAL CHRISTMAS AD EVERYONE IS TALKING ABOUT

blog article

Dec 08, 2019

A two-minute home-made £100 Christmas ad for a hardware store in Wales has taken the Internet by storm, showing once again that money can’t buy everything. The year is 2019, and the place is Rhayader, Wales. A local independent store Hafod Hardware has become an Internet sensation overni...

Read More

Will CCPA Force Advertisers to Take Media Measurement Into Their Own Hands? WILL CCPA FORCE ADVERTISERS TO TAKE MEDIA MEASUREMENT INTO THEIR OWN HANDS?

blog article

Dec 08, 2019

Data Driven Linear (DDL) TV gained considerable steam in 2019, with many new advertisers making the jump from Nielsen GRPs to audience-based planning, buying, measurement and attribution. To date, however, much of that practice has been based on third-party data. For example, the methodology for ide...

Read More

Attackers Using Facebook’s Ads Manager as Cyberespionage Tool ATTACKERS USING FACEBOOK’S ADS MANAGER AS CYBERESPIONAGE TOOL

blog article

Dec 05, 2019

A newly discovered Trojan, dubbed Socelars, allows bad actors to access Facebook advertisements, the Bleeping Computer reported. The issue came to light after a security researcher Vitali Kremez found that Socelars Trojan was distributed through a fake PDF editing app “PDFreader”. It&rsq...

Read More

Facebook and Alphabet upgraded by Stifel on advertising optimism FACEBOOK AND ALPHABET UPGRADED BY STIFEL ON ADVERTISING OPTIMISM

blog article

Dec 05, 2019

Stifel is betting on Facebook and Alphabet as businesses increasingly spend more on advertising both in the U.S. and abroad.The firm upgraded shares of Google’s parent company Alphabet and social media giant Facebook to buy from hold. Stifel hiked its price target for Alphabet to $1,525 from $...

Read More

Instreamatic Expanding Interactive Audio Ad Platform to Salem Media Group INSTREAMATIC EXPANDING INTERACTIVE AUDIO AD PLATFORM TO SALEM MEDIA GROUP

blog article

Dec 05, 2019

Interactive audio ad platform developer Instreamatic suddenly has a much longer list of potential clients thanks to a new partnership with Salem Media Group. The arrangement offers Instreamatic’s technology to the advertisers on Salem’s multimedia distribution service. Instreamatic&rsquo...

Read More

Ford tells dealers not to advertise Mustang Mach-E under MSRP FORD TELLS DEALERS NOT TO ADVERTISE MUSTANG MACH-E UNDER MSRP

blog article

Dec 04, 2019

So far, the Ford Mustang Mach-E has already proved itself a success for the Dearborn automaker. After livestreaming the debut to 140,000 online watchers, the recording of the debut has been watched online more than 6.5 million times, and 1.6 million visitors have landed at the Mach-E website. Ford&#...

Read More

Leading the Next Wave of B2B Marketing LEADING THE NEXT WAVE OF B2B MARKETING

blog article

Dec 04, 2019

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go...

Read More

PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES PUBNATIVE ACQUIRES MOBILE ADVERTISING TECHNOLOGY AND DEVELOPMENT TEAM FROM TVSMILES

blog article

Dec 03, 2019

Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and expand it...

Read More

Five fascinating ways AI is changing advertising FIVE FASCINATING WAYS AI IS CHANGING ADVERTISING

blog article

Dec 02, 2019

Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. Today, AI is getting attention for writing emotive TV scripts, targeting smart ads and using facial recognition to recommend products based on personal preferences. In each of these scenarios, it&rs...

Read More

Social media advertising damaging obesity work SOCIAL MEDIA ADVERTISING DAMAGING OBESITY WORK

blog article

Dec 02, 2019

Changes in consumer advertising behaviour and the rise of social media are making it more challenging for food manufacturers to tackle the UK’s obesity crisis. Currently 13 million UK adults struggle with obesity. A further one million are admitted to NHS hospitals due to related illnesses ann...

Read More

Amazon AWS Picked by ProSiebenSat.1, Cloud Service in Focus AMAZON AWS PICKED BY PROSIEBENSAT.1, CLOUD SERVICE IN FOCUS

blog article

Dec 02, 2019

Amazon's AMZN strengthening cloud service portfolio is helping it gain customers. Recently, the company’s cloud computing arm Amazon Web Services (AWS) was selected as the primary cloud provider by Europe-based ProSiebenSat.1 Media, a satellite and cable broadcasting company. This has stre...

Read More

Ads enrich Amazon, turn off shoppers ADS ENRICH AMAZON, TURN OFF SHOPPERS

blog article

Nov 28, 2019

Mike Maddaloni went to Amazon.com knowing exactly what he wanted to buy. But instead of showing him the Synology router he was searching for at the top of his results, Amazon bombarded him with ads for hard drives and routers he didn't want. Maddaloni, a web strategist in Appleton, Wis., said se...

Read More

As YouTube opens up ad inventory on “edgy” videos, should advertisers bite? AS YOUTUBE OPENS UP AD INVENTORY ON “EDGY” VIDEOS, SHOULD ADVERTISERS BITE?

blog article

Nov 27, 2019

Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse. Brand safety is so important to some brands that they’re making signifi...

Read More

Why everybody is freaking out about political ads on Facebook and Google WHY EVERYBODY IS FREAKING OUT ABOUT POLITICAL ADS ON FACEBOOK AND GOOGLE

blog article

Nov 27, 2019

Microtargeting is a powerful advertising tool that allows politicians such as President Donald Trump to aim ads at specific groups of people, or even individuals, online. The advertising tech has become increasingly controversial, with critics saying it permits politicians to target very narrow grou...

Read More

What You Need to Know About Advertising on Facebook WHAT YOU NEED TO KNOW ABOUT ADVERTISING ON FACEBOOK

blog article

Nov 27, 2019

As with any advertising, you must know your target audience. Is it the 18 to 35 year old age group or perhaps is it seniors? Single folks or families? Is your target audience people who live where it snows or those who reside in warmer climate? Does your product or service appeal to people who love ...

Read More

How Did Tesla Sell Billion Dollars With Cybertruck’s Zero Ad Budget? HOW DID TESLA SELL BILLION DOLLARS WITH CYBERTRUCK’S ZERO AD BUDGET?

blog article

Nov 27, 2019

Tesla made $ 10.5 billion in pre-orders for the pick-up model it announced last week. However, the company did not allocate any advertising budget for the promotion of this tool. So how does that happen? Tesla, based in the USA, is doing very well in the automobile industry. Although the company doe...

Read More

How Advertising on TikTok Differs from Instagram and YouTube HOW ADVERTISING ON TIKTOK DIFFERS FROM INSTAGRAM AND YOUTUBE

blog article

Nov 26, 2019

Earlier this month, music-centric social media platform TikTok reached the 1.5 billion download mark. But while advertising on other established platforms like Instagram and YouTube has guidelines and prescribed formats, TikTok is still figuring out how to regulate money passing through its platform...

Read More

How mobile ads are powering a social commerce surge this holiday season HOW MOBILE ADS ARE POWERING A SOCIAL COMMERCE SURGE THIS HOLIDAY SEASON

blog article

Nov 25, 2019

Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile, newer technologies that integrate phones with TV shopping will be less prevalent, but still show promise for cross-channel commerce platform...

Read More

YouTube courts advertising on YOUTUBE COURTS ADVERTISING ON 'EDGY' CONTENT AFTER TIGHTENING BRAND SAFETY

blog article

Nov 24, 2019

YouTube is testing new advertising options that will enable brands to reach users watching edgy content that would not be deemed universally brand-safe. The move follows several brand-safety scandals for the Google-owned video giant in which high-profile brands suspended advertising after being plac...

Read More

Google Ads over reported conversions due to bug working on a fix GOOGLE ADS OVER REPORTED CONVERSIONS DUE TO BUG WORKING ON A FIX

blog article

Nov 22, 2019

If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be the case. Google Ads experienced a conversion reporting issue that caused over reporting of conversions for some advertisers, Google said Thursday. Current status. Google said it is worki...

Read More

Facebook to curb microtargeting in political advertising FACEBOOK TO CURB MICROTARGETING IN POLITICAL ADVERTISING

blog article

Nov 22, 2019

Facebook’s plans to limit political advertising have taken another step, according to reports, as the company firms up plans to stop political advertisers from sending messages to very small numbers of people. According to the Wall Street Journal, the company has weighed up whether to increase...

Read More

Christmas ads 2019: Adland reviews John Lewis, McDonald CHRISTMAS ADS 2019: ADLAND REVIEWS JOHN LEWIS, MCDONALD'S AND MORE

blog article

Nov 21, 2019

As the influx of Christmas campaigns slowly plateaus, Campaign has called on a number of industry folk to offer their thoughts on last week’s biggest and boldest ads.This week, we look at Sainsbury's "Nicholas the sweep" by Wieden & Kennedy London, WWF "Adopt a better fu...

Read More

Slack accuses Microsoft of ripping off its ads SLACK ACCUSES MICROSOFT OF RIPPING OFF ITS ADS

blog article

Nov 21, 2019

Slack is accusing Microsoft of ripping off its ads. In a tweet posted by Slack today, the chat company makes a clear comparison between its own Frontiers video from earlier this year and Microsoft’s latest Teams promotional video from earlier this week. Both feature virtual colorful balls that...

Read More

Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available WHY MOBILE IN-GAME ADVERTISING IS TAKING OFF AND THE DIFFERENT AD FORMATS AVAILABLE

blog article

Nov 20, 2019

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising tha...

Read More

TripAdvisor Launches Its First Self-Serve Advertising Platform TRIPADVISOR LAUNCHES ITS FIRST SELF-SERVE ADVERTISING PLATFORM

blog article

Nov 20, 2019

TripAdvisor today launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than...

Read More

How to Reach Millions of Europeans With Creative Advertising HOW TO REACH MILLIONS OF EUROPEANS WITH CREATIVE ADVERTISING

blog article

Nov 19, 2019

Unconventional advertising has the potential to bring glory and fame to your brand. That is no secret. Every marketer worth his or her salt has heard about banner blindness by now and is aware that advertising is in the middle of a paradigm shift. On AdWeek's “Ads of the year” list f...

Read More

McDonalds-Themed Facebook Ads Serve Up Banking Trojans MCDONALDS-THEMED FACEBOOK ADS SERVE UP BANKING TROJANS

blog article

Nov 19, 2019

The malware has backdoor operation and the ability to steal payment playing cards and qualifications.The Mispadu banking trojan is working with a McDonalds malvertising tactic to in the end steal payment-card facts and on-line banking info. Written in Delphi, Mispadu targets Brazil and Mexico, works...

Read More

How to use new Google Ads Combined Audiences HOW TO USE NEW GOOGLE ADS COMBINED AUDIENCES

blog article

Nov 18, 2019

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads....

Read More

Podcast Industry Grapples With the Prospect of Automated Ads PODCAST INDUSTRY GRAPPLES WITH THE PROSPECT OF AUTOMATED ADS

blog article

Nov 14, 2019

As podcasts attract more advertisers, podcast publishers and ad sellers are beginning to embrace tactics that are common on the internet, including the automated buying and selling of targeted ads.Midroll Media, a podcast ad sales group that offers 200 to 250 shows daily, plans to expand programmati...

Read More

2020 US Local Advertising Expected To Top $161 Billion 2020 US LOCAL ADVERTISING EXPECTED TO TOP $161 BILLION

blog article

Nov 14, 2019

Total local advertising revenue in the US will reach $161.3 billion in 2020, up from $152.5 billion this year, according to new research from BIA Advisory Services. The “U.S. Local Advertising Forecast 2020” shows that political and over-the-top (OTT) advertising and growth in mobile and...

Read More

Google to Restrict User Information It Gives Advertisers GOOGLE TO RESTRICT USER INFORMATION IT GIVES ADVERTISERS

blog article

Nov 14, 2019

Alphabet Inc.’s Google said its ad exchange would stop telling advertisers what categories of websites users are visiting, a concession to European data-protection authorities that have said the company’s real-time ad auctions violate European Union privacy laws.The changes will affect t...

Read More

How to Conduct a Go-To-Market Strategy Workshop HOW TO CONDUCT A GO-TO-MARKET STRATEGY WORKSHOP

blog article

Nov 14, 2019

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and ma...

Read More

5 Tips for Successful Advertising on Amazon 5 TIPS FOR SUCCESSFUL ADVERTISING ON AMAZON

blog article

Nov 13, 2019

As more advertisers flock to Amazon for its revenue-generating ad capabilities, the competition continues to heat up. Subscribe to our blog to get tips on how to stay ahead of the game with your Amazon advertising efforts. In the meantime, in our latest post, we offer five quick pointers for fine-tu...

Read More

Google Ads Editor Update Brings New Campaign Types And Cross-Account Features GOOGLE ADS EDITOR UPDATE BRINGS NEW CAMPAIGN TYPES AND CROSS-ACCOUNT FEATURES

blog article

Nov 13, 2019

Advertisers using Google Ads Editor will be pleased to know that the latest update of the app brings with it several improvements. Probably the most important of these is that it now supports App campaigns for engagement and Discovery campaigns, meaning that advertisers can now create and edit these...

Read More

How the Terminus Fall Release Shines a Light at the Top of the Funnel HOW THE TERMINUS FALL RELEASE SHINES A LIGHT AT THE TOP OF THE FUNNEL

blog article

Nov 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey stil...

Read More

Is digital advertising a lot less effective than the ad industry believes? IS DIGITAL ADVERTISING A LOT LESS EFFECTIVE THAN THE AD INDUSTRY BELIEVES?

blog article

Nov 12, 2019

“Digital advertising is the most accountable and effective form of advertising in existence.“Many if not most in the world of advertising would either agree with this statement or find it hard to dispute it. But what if the widely accepted beliefs about digital advertising’s effica...

Read More

Online election ads - who is targeting whom? ONLINE ELECTION ADS - WHO IS TARGETING WHOM?

blog article

Nov 11, 2019

Last weekend, BBC News economics editor Faisal Islam and I launched a project to try to get beneath the digital skin of this election.We each tweeted a video asking anyone who saw a political advert in their Facebook feed to send it to us, along with the "Why am I seeing this ad?" informat...

Read More

How digital media has revolutionised advertising HOW DIGITAL MEDIA HAS REVOLUTIONISED ADVERTISING

blog article

Nov 11, 2019

To reach a wide audience the duo decided to use Facebook. The platform allows for advertising to be easily targeted at key demographics by using retargeted ads. This enables a marketing campaign to reach customers who have already visited the Hush Blanket website and left without buying. Capitalisin...

Read More

A mobile advertising holiday roadmap for retailers A MOBILE ADVERTISING HOLIDAY ROADMAP FOR RETAILERS

blog article

Nov 11, 2019

The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Brand success will depend in part on visually dynamic and engaging ad creative, especi...

Read More

POLY HELPS EMPOWER CONTACT CENTER WORKERS POLY HELPS EMPOWER CONTACT CENTER WORKERS

blog article

Nov 11, 2019

It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h...

Read More

How to Use Google Call Extensions to Maximize Ad Revenue HOW TO USE GOOGLE CALL EXTENSIONS TO MAXIMIZE AD REVENUE

blog article

Nov 10, 2019

Do you use Google Ads to drive sales calls to your business? Then you should know that the easiest way to get customers searching for you on the web to call your business is with Google’s click-to-call functionality, also knows as call extensions. Google Ads call extensions are an ad extension...

Read More

How to Get the Most Value Out of Your Programmatic Ads HOW TO GET THE MOST VALUE OUT OF YOUR PROGRAMMATIC ADS

blog article

Nov 10, 2019

Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester, programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most market...

Read More

Google Ads versus Facebook Advertising: When to Use Both GOOGLE ADS VERSUS FACEBOOK ADVERTISING: WHEN TO USE BOTH

blog article

Nov 07, 2019

One of the great benefits of inbound marketing is how much more cost effective it is than traditional advertising. Earning your audience’s attention by providing what they need when they need it has a larger cost benefit than paying for large platforms like billboards or TV commercials where y...

Read More

B2b storytelling and most successful formats for 2020 B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020

blog article

Nov 07, 2019

Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up ...

Read More

Google Ads Conversion Tracking: All You Need to Learn to Boost Your Results GOOGLE ADS CONVERSION TRACKING: ALL YOU NEED TO LEARN TO BOOST YOUR RESULTS

blog article

Nov 06, 2019

Whether you are a big or a small business, if you run campaigns for your own company or for your clients knowing how to reliably track your Google Ads conversions should be your priority. To maximize the results of your Google ads and achieve your goals quicker, you need to understand your customers...

Read More

How to Reduce Your Facebook Advertising Cost HOW TO REDUCE YOUR FACEBOOK ADVERTISING COST

blog article

Nov 06, 2019

If you run a lot of Facebook ads you can reduce your Facebook advertising costs by optimizing your ads to have the lowest cost per click possible. Your costs will vary depending on your goals and your audience. As you get more results from your ads, you will see lower CPC.

Read More

Why All Brands Should Consider Mobile Advertising Within Esports WHY ALL BRANDS SHOULD CONSIDER MOBILE ADVERTISING WITHIN ESPORTS

blog article

Nov 05, 2019

In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. Research finds ...

Read More

Advertising a Free Service Isn’t Advertising At All Under the TCPA ADVERTISING A FREE SERVICE ISN’T ADVERTISING AT ALL UNDER THE TCPA

blog article

Nov 05, 2019

One of the hottest areas for debate in a TCPAWorld filled with hot areas of debate is the line between telemarketing and informational calling. It has long been recognized that there is no such thing as a free lunch and faxes/phone calls advertising free seminars or dinners designed to attract new b...

Read More

What Types of Ads Should You Be Investing in During 2019? WHAT TYPES OF ADS SHOULD YOU BE INVESTING IN DURING 2019?

blog article

Nov 04, 2019

Let’s face it. These days, PPC campaigns are almost a marketing necessity. While not every business needs to market online, for most, digital advertising is a critical part of their marketing strategy. All of this, then, begs the question: what types of ads are best for your business? When you...

Read More

How to Track Offline Conversions from Your Google Ads HOW TO TRACK OFFLINE CONVERSIONS FROM YOUR GOOGLE ADS

blog article

Nov 04, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Even if you work strictly as a digit...

Read More

Image Specs for Microsoft Audience Network Ads IMAGE SPECS FOR MICROSOFT AUDIENCE NETWORK ADS

blog article

Nov 02, 2019

Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches by job title, in-market intent and more.According to Microsoft: “Our high-quality, native ad formats naturally blend into the core user experien...

Read More

Apple APPLE'S AIRPODS PRO ADS DIDN'T HAVE THE EARBUDS IN AT FIRST

blog article

Oct 31, 2019

Apple announced AirPods Pro earlier this week and they went on sale yesterday. But before any of that happened some huge advertising installations were put in place, ready for the big unveilling. But nobody knew because they didn't have AirPods Pro in them. According to AdWeek, Apple and its cre...

Read More

Help us chart Amazon’s growth as an advertising platform HELP US CHART AMAZON’S GROWTH AS AN ADVERTISING PLATFORM

blog article

Oct 31, 2019

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platform...

Read More

Reaching Live Sports Viewers with Advanced Advertising REACHING LIVE SPORTS VIEWERS WITH ADVANCED ADVERTISING

blog article

Oct 31, 2019

There’s no denying that live sports captivate the most engaged audiences in today’s media landscape. Ads across the biggest games have always received premium exposure especially during highly-sought-after NBA coverage. But modern-day sports fans have unpredictable viewing habits. They f...

Read More

6 Simple Steps to Make Engaging YouTube Pre-Roll Ads 6 SIMPLE STEPS TO MAKE ENGAGING YOUTUBE PRE-ROLL ADS

blog article

Oct 31, 2019

If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the cord and YouTube has become more popular than any broadcast TV network.

Read More

How Advertising Disputes and Investigations Arise HOW ADVERTISING DISPUTES AND INVESTIGATIONS ARISE

blog article

Oct 30, 2019

Chris Cole, co-chair of Crowell & Moring’s Advertising & Media Group and chair of the American Bar Association’s Section of Antitrust Committee on Advertising Disputes and Litigation, recently joined the ABA antitrust section’s podcast, “Our Curious Amalgam,” to...

Read More

5 Simple Steps to Recover a Disabled Facebook Ads Account 5 SIMPLE STEPS TO RECOVER A DISABLED FACEBOOK ADS ACCOUNT

blog article

Oct 30, 2019

Over the past few months, we’ve seen an increase in Facebook ad accounts and entire Business Managers disabled without warning. Entrepreneur has covered disabled ads in the past, and those suggestions have elicited hit-or-miss success, but processes have emerged that consistently generate resu...

Read More

The failure of advertising is creating a greater digital divide THE FAILURE OF ADVERTISING IS CREATING A GREATER DIGITAL DIVIDE

blog article

Oct 29, 2019

The digital divide is about to get worse with the rise of subscription-based news media because of the failure of advertising to provide revenues for a sustainable business model. The continuing devaluation of advertising by Google, Facebook, and the rest of the web is keeping the media sector in a ...

Read More

How McDonald’s Doubled Its Advertising ROI HOW MCDONALD’S DOUBLED ITS ADVERTISING ROI

blog article

Oct 29, 2019

McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Gr...

Read More

How Does Sales and Marketing Alignment Impact Sales Enablement? HOW DOES SALES AND MARKETING ALIGNMENT IMPACT SALES ENABLEMENT?

blog article

Oct 29, 2019

When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common answer I receive is “content for sales.” Perhaps your definition is something similar. But, that answer only tells one p...

Read More

EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET

blog article

Oct 28, 2019

In data science, a ‘match’ is only as good as the reference set being used to render it. If a match gets recorded against an inaccurate reference set, then significant gaps in business insights arise. Data vendors have historically matched accounts using a traditional approach called &ls...

Read More

Google Ads Improves Ad Asset Tracking In App Campaigns GOOGLE ADS IMPROVES AD ASSET TRACKING IN APP CAMPAIGNS

blog article

Oct 27, 2019

App campaigns on Google Ads use the text, image, video, and HTML5 assets that have been uploaded, to deliver the most relevant ads to users who are interested in downloading apps. Within the next few months, Google Ads will update its App campaign modeling to improve how campaigns choose and serve t...

Read More

The 5 Best and Worst google Ads Recommendations THE 5 BEST AND WORST GOOGLE ADS RECOMMENDATIONS

blog article

Oct 25, 2019

Recommendations can help us determine where to eat dinner, what movie to see, which Airbnb to book, and so much more. I always look up reviews before I do almost anything new, because I don’t want food poisoning, but mostly because I value the opinions of the experts and those who have already...

Read More

PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE! PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

blog article

Oct 25, 2019

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply...

Read More

Amazon AMAZON'S ADVERTISING SALES GROWTH LEVELS OFF AT $3.5 BILLION

blog article

Oct 25, 2019

Amazon has reported its second quarterly advertising sales increase in a row in its Q3 2019 report. The company's other segment, which primarily includes sales of advertising services, as well as sales related to its other service offerings, totaled $3.5 billion for Q3, up from $3 billion in Q2 ...

Read More

10 QUESTIONS TO ASK YOUR DATA PROVIDER 10 QUESTIONS TO ASK YOUR DATA PROVIDER

blog article

Oct 24, 2019

When selecting a data provider, pick one that understands your team’s goals and can go beyond merely delivering data. Seek out a vendor who can craft a strategy that is rooted in achieving what’s important for you. In addition to being goal-oriented, a data provider should be able to syn...

Read More

Digital marketing solutions to get your started DIGITAL MARKETING SOLUTIONS TO GET YOUR STARTED

blog article

Oct 24, 2019

Designing and placing ads for the local paper, full-page color or quarter-page upper-right in black and white outlined in hot pink: Those were the attention-grabbers that said, “Wow, look at this on page 7.” This was an earlier way of “driving newspaper page traffic” to your ...

Read More

4 Ways Ads Target Kids, and What to Do About It 4 WAYS ADS TARGET KIDS, AND WHAT TO DO ABOUT IT

blog article

Oct 23, 2019

As adults in America, we are exposed to nonstop attempts to sway our purchasing decisions. Many of us have come to expect this, and are able to mount at least a small amount of resistance to these carefully crafted marketing techniques. Even then, it’s easy to find ourselves buying unnecessary...

Read More

What Does the End of Cookies Mean for Digital Advertising? WHAT DOES THE END OF COOKIES MEAN FOR DIGITAL ADVERTISING?

blog article

Oct 23, 2019

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their right to own and protect how it’s collected and used. It h...

Read More

BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE

blog article

Oct 23, 2019

If you’re like me, one of the first things you do when you leave the house in the morning is put on your headset. I may be joining a meeting, calling a friend, getting coffee – sometimes all three – before I even set foot in the office. When I get to work, I’m collaborating w...

Read More

Which digital ad formats are most effective? WHICH DIGITAL AD FORMATS ARE MOST EFFECTIVE?

blog article

Oct 22, 2019

A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of...

Read More

POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS

blog article

Oct 22, 2019

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NO...

Read More

Will Amazon’s spike in nabbing search ad dollars in US trickle down to Asia? WILL AMAZON’S SPIKE IN NABBING SEARCH AD DOLLARS IN US TRICKLE DOWN TO ASIA?

blog article

Oct 21, 2019

Google currently dominates the growing US search ad market, but according to eMarketer’s latest study, its revenue will drop. The study, based on US consumers, reveals that the search ad market will grow nearly 18% overall this year to reach US$55.17 billion, and Google will obtain a 73.1% sha...

Read More

AT&T AT&T'S XANDR PURCHASES TV ADVERTISING COMPANY CLYPD: SOURCE

blog article

Oct 18, 2019

AT&T Inc’s advertising unit Xandr has purchased clypd, an advertising platform that uses data to better target television ads, a source familiar with the matter said, as Xandr seeks to make TV commercials as personally targeted as internet ads. Clypd, which counts TV networks Discovery and...

Read More

Facebook opens search ads to all advertisers FACEBOOK OPENS SEARCH ADS TO ALL ADVERTISERS

blog article

Oct 18, 2019

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commer...

Read More

Google Ads debuts ‘conversions by time’ reporting GOOGLE ADS DEBUTS ‘CONVERSIONS BY TIME’ REPORTING

blog article

Oct 18, 2019

The standard conversion column data reports conversions based on the time of the ad click. If a user clicks on an ad on Monday and converts on the site on Thursday, the Conversions column will record that sale for Monday. The new Conversions (by conv. time) column, though, will record that sale for ...

Read More

How blockchain will impact digital signage advertising HOW BLOCKCHAIN WILL IMPACT DIGITAL SIGNAGE ADVERTISING

blog article

Oct 17, 2019

Blockchain is a term that gets thrown around at almost every conference nowadays. Even restaurant conferences like the Restaurant Franchising and Innovation Summit did a session this year on what the blockchain is and how it will impact the restaurant industry. There are two reasons for all this tal...

Read More

How to Tell Safe Advertisements From Dangerous Malvertising HOW TO TELL SAFE ADVERTISEMENTS FROM DANGEROUS MALVERTISING

blog article

Oct 17, 2019

Advertising is the life blood of the internet. Some of the world’s biggest and most influential tech companies earn a large chunk of their revenue through harmless and safe advertisements, but some of the most successful cybercriminals also rely on advertising. When good ad networks are tricke...

Read More

Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s WHY YOUR FAVORITE DENIM BRANDS ARE ADVERTISING LIKE IT’S THE ’90S

blog article

Oct 17, 2019

When Maggie Winter was growing up, she collected stacks of J.Crew catalogs and sketched the women in their pages those smiling, glossy-haired models in crewneck sweaters and button-down shirts. “The imagery just felt so aspirational, she says. Growing up in a small town, it’s like, &lsqu...

Read More

Amazon Catching Up to Google Online Search AD Share AMAZON CATCHING UP TO GOOGLE ONLINE SEARCH AD SHARE

blog article

Oct 17, 2019

Amazon is eating into Google’s giant slice of online search advertising in the US as businesses target the online retail platform ‘s shoppers, according to an eMarketer forecast released on Tuesday. Google will continue to dominate the market for serving up ads along with search results,...

Read More

Facebook Said Politicians Can Lie In Ads. It FACEBOOK SAID POLITICIANS CAN LIE IN ADS. IT'S TAKING DOWN ADS FROM WARREN, BIDEN, AND TRUMP FOR OTHER REASONS.

blog article

Oct 15, 2019

A BuzzFeed News examination found that in the first half of October, the social network has canned more than 160 ads from Biden, Warren, Sanders, Steyer, and Trump for breaking rules around profanity and fake buttons. Last week, Facebook announced that it would allow political candidates to lie in a...

Read More

7 Unexpected Tips That Will Make Your Facebook Ads More Effective 7 UNEXPECTED TIPS THAT WILL MAKE YOUR FACEBOOK ADS MORE EFFECTIVE

blog article

Oct 15, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. This year we’ve seen a tectoni...

Read More

How Effective Are YouTube Marketing Conversions? HOW EFFECTIVE ARE YOUTUBE MARKETING CONVERSIONS?

blog article

Oct 11, 2019

The tech giant is developing more efficient advertising venues, helping marketers reach customers across a wide spectrum of devices through YouTube Ads. Google now allows marketers to utilize search data from its YouTube-targeting algorithms and is currently developing better algorithms to make its ...

Read More

Concerns over Twitter data used for advertising CONCERNS OVER TWITTER DATA USED FOR ADVERTISING

blog article

Oct 10, 2019

On Tuesday, Twitter Inc said email addresses and phone numbers uploaded by users to meet its security requirements may have been 'inadvertently' used for advertising purposes. The micro-blogging site, said the issue was rectified as of Sept. 17, without disclosing how many Twitter users were...

Read More

Screenvision SCREENVISION'S CEO ON WHY ADVERTISERS SHOULD TAKE A LOOK AT IN-THEATER ADVERTISING

blog article

Oct 10, 2019

Moviegoers are likely to be less distracted than at-home viewers and about half of ticket buyers are 25 years old or younger, making them a prime target for advertising, according to John Partilla, CEO of Screenvision. “The audience is a uniquely engaged audience,” Partilla told Ad Age o...

Read More

13 Facebook Ads Features Every Marketer Should Know 13 FACEBOOK ADS FEATURES EVERY MARKETER SHOULD KNOW

blog article

Oct 09, 2019

Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can...

Read More

AR Tech Firm to Collaborate with Google on 3D Ad Platform AR TECH FIRM TO COLLABORATE WITH GOOGLE ON 3D AD PLATFORM

blog article

Oct 09, 2019

NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release that it is partnering with Google to develop a series of three-dimensional (3D) ads for Google's clients."We are excited to be working directly with Google on their new 3D ads platform which is the first step in ...

Read More

Twitter admits phone numbers meant for security used for ads TWITTER ADMITS PHONE NUMBERS MEANT FOR SECURITY USED FOR ADS

blog article

Oct 09, 2019

Twitter on Tuesday apologized after "inadvertently" using phone numbers and email addresses for advertising even though the personal data was provided for account security. Twitter users' phone numbers and email addresses submitted to allow for account authentication were matched with ...

Read More

Watch These Hilariously Bad ColorOS Ads If You Dare WATCH THESE HILARIOUSLY BAD COLOROS ADS IF YOU DARE

blog article

Oct 08, 2019

Oppo reportedly uploaded a couple of video ads for promoting its ColorOS 6 earlier this week. The Chinese smartphone giant then took the videos down after facing criticism for how lame the ads were. The folks at Android Police, however, managed to save the videos before they got deleted from Oppo&rs...

Read More

NexTech Partners with Google in 3D Ad Platform NEXTECH PARTNERS WITH GOOGLE IN 3D AD PLATFORM

blog article

Oct 08, 2019

NexTech AR Solutions , an augmented reality (AR) company has announced that it will be working with Google (NASDAQ:GOOG) as part of its 3D ads platform. With the launch anticipated for 2020, AR ads will be brought to market for purposes including 3D shopping experiences, 3D assets and ecommerce plat...

Read More

TV networks are using a new strategy to sell ads more like Google and Facebook TV NETWORKS ARE USING A NEW STRATEGY TO SELL ADS MORE LIKE GOOGLE AND FACEBOOK

blog article

Oct 08, 2019

OpenAP, an advertising company founded by a group of some of the biggest TV companies, announced on Tuesday a new platform to let advertisers buy ad campaigns on linear TV and digital video across publishers. As TV ad spend has been bruised by the rise of digital and other factors, this kind of move...

Read More

YouTube is letting politicians reserve advertising space for 2020 election YOUTUBE IS LETTING POLITICIANS RESERVE ADVERTISING SPACE FOR 2020 ELECTION

blog article

Oct 08, 2019

YouTube is allowing politicians to purchase precious ad space on the platform, including ads that target voters in important early voting states like Ohio and South Carolina. The company is giving politicians and their campaign teams access to a new tool that recently launched, letting them secure a...

Read More

Creating Strong Content Ideas—How the Marketing Pros Do It CREATING STRONG CONTENT IDEAS—HOW THE MARKETING PROS DO IT

blog article

Oct 07, 2019

Creating good content ideas is always a challenge, yet successful content marketing programs generate engaging ideas consistently over time. At Aprimo, we know that how creativity works is something of a mystery, making it difficult to run a process that reliably triggers and captures those moments ...

Read More

We’ve Solved the Mystery of Sales and Marketing Alignment, Finally WE’VE SOLVED THE MYSTERY OF SALES AND MARKETING ALIGNMENT, FINALLY

blog article

Oct 07, 2019

LeadMD has spent the last six months designing and implementing research to be released in a few weeks. That research centers around a simple mandate – determine what sales and marketing alignment truly means from a performance standpoint, boil that alignment down into tactical actions any org...

Read More

Disney is reportedly banning Netflix ads across its entertainment TV networks DISNEY IS REPORTEDLY BANNING NETFLIX ADS ACROSS ITS ENTERTAINMENT TV NETWORKS

blog article

Oct 04, 2019

Disney is reportedly banning advertising from Netflix across all of its entertainment TV networks, including ABC, according to The Wall Street Journal. Netflix can still run ads on Disney-owned sports network ESPN, the company confirmed to The Verge. The decision to stop running Netflix ads comes af...

Read More

U.S. seeks advertising, sales data on e-cigarette companies U.S. SEEKS ADVERTISING, SALES DATA ON E-CIGARETTE COMPANIES

blog article

Oct 03, 2019

The U.S. Federal Trade Commission has ordered a half-dozen e-cigarette companies to turn over sales and advertising data, the federal regulator said on Thursday, in the first sign of a likely probe of their marketing practices. The announcement comes the same day the U.S. Centers for Disease Control...

Read More

Why verizon media is poised for a 5g ad revolution WHY VERIZON MEDIA IS POISED FOR A 5G AD REVOLUTION

blog article

Oct 02, 2019

5G is coming and advertisers are doing everything in their power to stay ahead. Verizon has already launched 5G in roughly one-third of the 30 cities it’s planning to by the end of the year. At Advertising Week, Ad Age met up with Ivan Markman, chief business officer at Verizon Media, the tele...

Read More

6 Practical Steps to Build, Execute and Scale Smarter ABM 6 PRACTICAL STEPS TO BUILD, EXECUTE AND SCALE SMARTER ABM

blog article

Oct 02, 2019

It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems like a recipe for success in any industry. But the truth is that many ABM programs fail to achieve me...

Read More

4 Steps to Increasing Event ROI with Intent Data 4 STEPS TO INCREASING EVENT ROI WITH INTENT DATA

blog article

Oct 02, 2019

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal. Without the right strategy, events can quickly become a ...

Read More

eGobbler Malvertising Attack Infects More Than a Billion Ads EGOBBLER MALVERTISING ATTACK INFECTS MORE THAN A BILLION ADS

blog article

Oct 02, 2019

Two eGobbler malvertising exploits impacted 1.16 billion programmatic ads between Aug. 1 and Sept. 23, according to Confiant, which has been tracking the threat for about a year. The first targeted versions of Chrome prior to Chrome 75 on iOS. The flaw was fixed in the Chrome 75 rollout June 4.The s...

Read More

Over A Billion Malicious Ad Impressions Exploit WebKit Flaw to Target Apple Users OVER A BILLION MALICIOUS AD IMPRESSIONS EXPLOIT WEBKIT FLAW TO TARGET APPLE USERS

blog article

Oct 01, 2019

The infamous eGobbler hacking group that surfaced online earlier this year with massive malvertising campaigns has now been caught running a new campaign exploiting two browser vulnerabilities to show intrusive pop-up ads and forcefully redirect users to malicious websites. To be noted, hackers have...

Read More

Google Brings Easier Cross-Account Analysis To Google Ads GOOGLE BRINGS EASIER CROSS-ACCOUNT ANALYSIS TO GOOGLE ADS

blog article

Oct 01, 2019

Advertisers can now visualize and manipulate cross-account Google Ads data right with the Report Editor of their Manager account. It can be challenging to report across Google Ads accounts not to mention, very time-consuming. Until now, if you wanted to create reports combining data from more than o...

Read More

Google Ads Takes Reporting Across Accounts GOOGLE ADS TAKES REPORTING ACROSS ACCOUNTS

blog article

Oct 01, 2019

Google Ads announced Monday the availability of cross-account analysis in Report Editor for agencies or marketers running several accounts for their brands or product lines. The idea is to analyze and identify cross-account patterns in the data without leaving Google Ads. The goal is to make it fast...

Read More

Joe Biden is barely advertising online anymore JOE BIDEN IS BARELY ADVERTISING ONLINE ANYMORE

blog article

Sep 30, 2019

The former vice president's seemingly untouchable polling lead has been leapfrogged a handful of times over the past few weeks, namely by Sen. Elizabeth Warren (D-Mass.). That would imply that it's time for Biden to double down and reach out to more voters, but his online advertising is sugg...

Read More

Google Ads Killed Average Position Use This Instead GOOGLE ADS KILLED AVERAGE POSITION USE THIS INSTEAD

blog article

Sep 30, 2019

Let the mourning period begin: Google Ads officially killed average position on Sept. 29. Actually, it will be just fine. when life gives you lemons, make lemonade. Or, in this case, use “top” and “lost impression share” metrics instead. Previously, average position showed th...

Read More

Webinar promotion on social media channels WEBINAR PROMOTION ON SOCIAL MEDIA CHANNELS

blog article

Sep 30, 2019

Has this ever happened to you where you’ve gone and you did a webinar and nobody showed up, you were doing just a webinar by yourself? It’s not a great feeling in the world especially when you put all that time and effort into it. Making webinars part of your content marketing strategy i...

Read More

The 4 Best Types of Digital Advertising and When to Use Them THE 4 BEST TYPES OF DIGITAL ADVERTISING AND WHEN TO USE THEM

blog article

Sep 29, 2019

While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of REALTORS® (NAR) claims that 44 percent of recent buyers looked online at properties for sale, while only 17 percen...

Read More

Why TiVo is putting ads in its DVR WHY TIVO IS PUTTING ADS IN ITS DVR

blog article

Sep 26, 2019

TiVo’s been making a lot of noise in the press lately as it prepares to roll out new products. These include a new DVR called the TiVo Edge, arriving imminently; a $50 Android TV streaming stick, coming next year; and an in-development streaming service called TiVo+. Sadly, TiVo also knocked d...

Read More

6 Essential tips to make your emails more engaging 6 ESSENTIAL TIPS TO MAKE YOUR EMAILS MORE ENGAGING

blog article

Sep 26, 2019

The world today is dominated by social media, mobile apps, and smartphones technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after year, and that is email marketing. According to the news reports, email generates $44 for e...

Read More

Juul Labs suspends advertising in U.S., replaces CEO JUUL LABS SUSPENDS ADVERTISING IN U.S., REPLACES CEO

blog article

Sep 25, 2019

Juul Labs said on Wednesday it would suspend all broadcast, print and digital product advertising in the United States, and replaced Chief Executive Officer Kevin Burns with Altria Group Inc (MO.N) executive K.C. Crosthwaite. Crosthwaite is senior vice president and chief strategy and growth officer...

Read More

How to use data to proactively to tackle advertising fraud HOW TO USE DATA TO PROACTIVELY TO TACKLE ADVERTISING FRAUD

blog article

Sep 25, 2019

Advertising fraud has been a consistent problem for the digital marketing industry, consuming approximately $19bn of ad spend in 2018 alone, but the issue continues to grow year-on-year. In the last five years, ad fraud has changed from an inevitable consequence to a main topic of conversation in th...

Read More

An Introduction to Data-driven Sales Planning AN INTRODUCTION TO DATA-DRIVEN SALES PLANNING

blog article

Sep 25, 2019

Most organizations still conduct sales planning as a manual, once-per-year exercise, due to the painful and time-consuming nature of the process. Since this is traditionally viewed as a burdensome task, it’s common that once sales plans are set in motion, companies rarely go back to evaluate a...

Read More

Target and disney team up on media offering for advertisers TARGET AND DISNEY TEAM UP ON MEDIA OFFERING FOR ADVERTISERS

blog article

Sep 24, 2019

Bullseye and Mickey are teaming up again. Target’s in-house media company Roundel is partnering with Disney Advertising Sales on a new offering designed to arm Disney’s TV advertisers with data about Target shopper behavior. Marketers who buy ads on a Disney channel, such as ABC or ESPN,...

Read More

Alliances are Advertising Week ALLIANCES ARE ADVERTISING WEEK'S BIG TREND

blog article

Sep 24, 2019

Heading into Advertising Week, The ad market is healthy and is forecasted to grow slightly higher than expected during the second half of the year due to positive economic growth. The big picture: It's still mostly controlled by Google and Facebook, and after years of trying to figure out how to...

Read More

5 Must-Have Insights Every Creative Team Needs That Make MRM Easy 5 MUST-HAVE INSIGHTS EVERY CREATIVE TEAM NEEDS THAT MAKE MRM EASY

blog article

Sep 24, 2019

Marketers around the world want visibility into what’s going on in every one of their marketing regions. What many marketing leaders actually have is the feeling that there’s a good chunk of “rogue marketing” happening because of a lack of an approval process. On the other ha...

Read More

Three ways to dynamically trigger ads based on account behavior THREE WAYS TO DYNAMICALLY TRIGGER ADS BASED ON ACCOUNT BEHAVIOR

blog article

Sep 24, 2019

When creating an email nurture program, it’s always important to consider how you can tailor content based on how recipients are engaging with the program — typically by using if/then logic. If they open and click on email A, then they receive email C next week. If they don’t open ...

Read More

Here HERE'S HOW GOOGLE SENDS ADVERTISING DOLLARS TO FAKE NEWS SITES

blog article

Sep 23, 2019

New research shows Google’s online ad tech places ads on 70% of 1,700 sites purveying misinformation. The conversation around misinformation or hyper-partisan content generally revolves around social platforms like Facebook and Twitter. But advertising has helped prop up sites like the clickba...

Read More

A Simple Way to Make It Harder for Mobile Ads to Track You A SIMPLE WAY TO MAKE IT HARDER FOR MOBILE ADS TO TRACK YOU

blog article

Sep 21, 2019

If you're not careful, most of what you do online and in mobile apps will wind up fueling targeted advertising, all that data feeding into a composite profile of your likes, dislikes, and demographic information. But increasingly, even careful web users can't avoid being swept up in the digi...

Read More

5 Common Google Ads Mistakes To Avoid 5 COMMON GOOGLE ADS MISTAKES TO AVOID

blog article

Sep 20, 2019

Google Ads is a powerful platform for advertising your business on Google’s search results pages, Google Display Network and YouTube. It is no surprise that the single biggest source of income for Google is paid advertising. In 2018 alone, Google’s advertising revenue amounted to 116.32 ...

Read More

7 Reasons Advertising Will Drive Google Stock Higher 7 REASONS ADVERTISING WILL DRIVE GOOGLE STOCK HIGHER

blog article

Sep 20, 2019

Google parent company Alphabet is on the cutting edge of exciting growth markets such as artificial intelligence, autonomous vehicles and cloud services. While these businesses may provide tremendous upside for Google’s numbers in the long term, the company’s core search and advertising ...

Read More

Google rolls out massive shakeup to ad biz GOOGLE ROLLS OUT MASSIVE SHAKEUP TO AD BIZ

blog article

Sep 20, 2019

Google’s top ad chief is shaking up the company’s organizational structure, which will impact everything from consumer privacy, ad fraud, measurement, as well as how ads are bought and sold. Google’s top ad chief is shaking up the company’s organizational structure, which wil...

Read More

Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users SUCCESSFUL APPROACHES TO USING INTENT DATA – PRACTICAL TIPS FROM PRIORITY ENGINE USERS

blog article

Sep 20, 2019

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We recently met with a variety of Priority Engine users and gathered their experiences tackling these common cha...

Read More

Firefox calls BS on Google FIREFOX CALLS BS ON GOOGLE'S FULL-PAGE PRIVACY ADS IN THE WASHINGTON POST

blog article

Sep 19, 2019

The tech giant made a play for Washington Post print edition readers today in the form of three full-page ads extolling its commitment to privacy. Firefox, it seems, isn't buying it. The advertisements, running on page A7, A9, and A11, vary in the specifics, but all push the general theme that G...

Read More

JumpFly Joins Google Ads Editor Advisory Group JUMPFLY JOINS GOOGLE ADS EDITOR ADVISORY GROUP

blog article

Sep 19, 2019

JumpFly is proud to announce that five of its team members have been handpicked to participate in an elite Google Ads Editor Advisory Group. This is an excellent opportunity for JumpFlyers to give feedback on Google Ads Editor, preview new features, as well as participate in product research and dev...

Read More

Ad-Tech Startup Innovid Bets on Display Ads AD-TECH STARTUP INNOVID BETS ON DISPLAY ADS

blog article

Sep 18, 2019

As many advertising-technology companies diversify beyond serving display ads, a category that is dominated by Alphabet Inc. ’s Google, Innovid Inc. is instead making its latest bet on display. Innovid, an ad-tech company with a focus on connected TV, has acquired display advertising firm Hero...

Read More

Google ads: effective, a little frustrating, businesses say GOOGLE ADS: EFFECTIVE, A LITTLE FRUSTRATING, BUSINESSES SAY

blog article

Sep 18, 2019

For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled its online ads for 20 years. With competition for ...

Read More

Navigating Amazon’s Advertising Console Face Lift NAVIGATING AMAZON’S ADVERTISING CONSOLE FACE LIFT

blog article

Sep 18, 2019

Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct Publishers. Amazon is notorious for redesigning the menus and nav bars of their portals, with mixed results. Some updates have been spectacular, suc...

Read More

Spreadsheets vs. Automation: What's Best for Sales Compensation Management? SPREADSHEETS VS. AUTOMATION: WHAT'S BEST FOR SALES COMPENSATION MANAGEMENT?

blog article

Sep 18, 2019

Spreadsheets are the most common tool used to manage data in sales organizations. In fact, more than 75% of companies rely on spreadsheets for their sales planning, forecasting, and sales compensation management. However, the business landscape is growing increasingly competitive—can tradition...

Read More

Best B2B Lead Nurturing Examples BEST B2B LEAD NURTURING EXAMPLES

blog article

Sep 17, 2019

Any way you slice it, nurtures are a demand generation staple but are not often seen or shared. It's no wonder marketers say their nurtures aren't performing. Searching for examples of B2B lead nurturing programs is a frustrating and fruitless experience. So we did the heavy lifting for you ...

Read More

Exploring the changing face of digital advertising EXPLORING THE CHANGING FACE OF DIGITAL ADVERTISING

blog article

Sep 17, 2019

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now almost 50 percent of all advertising spend is on this medium. It is now space where the majority of marketing budget is spent, outstripping the...

Read More

Tips for small businesses looking to advertise on Facebook TIPS FOR SMALL BUSINESSES LOOKING TO ADVERTISE ON FACEBOOK

blog article

Sep 17, 2019

According to a recent report from the Pew Research Center, more than two-thirds (69 percent) of U.S. adults are active Facebook users. That’s a lot of potential customers, and the number hasn’t gone unnoticed by businesses both big and small. That’s probably why, according to the c...

Read More

B2B Marketing Do’s and Don’ts for Attracting Leads B2B MARKETING DO’S AND DON’TS FOR ATTRACTING LEADS

blog article

Sep 16, 2019

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attrac...

Read More

As Digital Ad Costs Grow, Online Fashion Retailers Look Elsewhere To Advertise AS DIGITAL AD COSTS GROW, ONLINE FASHION RETAILERS LOOK ELSEWHERE TO ADVERTISE

blog article

Sep 16, 2019

Rising online advertising costs are giving ecommerce sites more opportunity to turn to bricks-and-mortar investments to sell their brand according to a study by Coresight Research. Data from commercial real estate firm Jones Lang LaSalle Research (JLL Research) in 2018 digital natives said they plan...

Read More

Crypto Platform Slammed For Misleading Advertising CRYPTO PLATFORM SLAMMED FOR MISLEADING ADVERTISING

blog article

Sep 16, 2019

Crypto-derivatives trading platform BitMEX published misleading advertising in a leading UK newspaper with a graph showing exaggerated returns from investing in Bitcoin. Consumer watchdog the Advertising Standards Authority (ASA) ordered the exchange not to publish the ad again and to make sure futu...

Read More

How Many Ads Is Too Many? HOW MANY ADS IS TOO MANY?

blog article

Sep 16, 2019

It has been reported that both ITV and Channel 4 have been arguing for the maximum number of ads per hour limit to be lifted. Historically, the major UK broadcasters have operated at seven minutes per hour, rising to eight in primetime. Smaller broadcasters have been known to run to nine minutes, wh...

Read More

Google Product Grid & Expandable Shopping Ads GOOGLE PRODUCT GRID & EXPANDABLE SHOPPING ADS

blog article

Sep 16, 2019

To be honest, I am not sure if this is new, but I am being told this is new. The first is what looks like an organic product grid, where Google shows product selections for a query in a new grid like format. The second are paid Google shopping ads that expand to show more details. Via J. James Patte...

Read More

Boost Your Engagement With Email Marketing Benchmarks BOOST YOUR ENGAGEMENT WITH EMAIL MARKETING BENCHMARKS

blog article

Sep 15, 2019

When it comes to boosting email engagement, the majority of B2B marketers will likely analyze their email metrics to see where they can improve. Analytics is a cornerstone of B2B email marketing and a factor that cannot be replaced or ignored. However, did you know that you can leverage a different ...

Read More

5 Ways Field Marketing Can Own ABM 5 WAYS FIELD MARKETING CAN OWN ABM

blog article

Sep 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the...

Read More

Advertising executives point to five ways Google stifles business ADVERTISING EXECUTIVES POINT TO FIVE WAYS GOOGLE STIFLES BUSINESS

blog article

Sep 13, 2019

U.S. authorities investigating Alphabet Inc’s (GOOGL.O) Google for anticompetitive behavior have recently begun probing the company’s $116 billion-a-year advertising business. Attorneys general for 50 U.S. states and territories along with the U.S. Department of Justice appear to be acti...

Read More

Content syndication strategies to boost your readership CONTENT SYNDICATION STRATEGIES TO BOOST YOUR READERSHIP

blog article

Sep 13, 2019

Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. Tweet This! There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for your SEO. This is totally beside the...

Read More

Marketers set to double down on digital advertising despite measurement issues MARKETERS SET TO DOUBLE DOWN ON DIGITAL ADVERTISING DESPITE MEASUREMENT ISSUES

blog article

Sep 12, 2019

Global marketers are set to ramp up their investment in digital advertising next year, despite ongoing concerns about effective measurement of campaigns. Roughly 84 per cent of marketers plan to increase their investment in online video ads, while 70 per cent will ramp up spend on social media netwo...

Read More

Foxtel taps data to overhaul content, channels, advertising services FOXTEL TAPS DATA TO OVERHAUL CONTENT, CHANNELS, ADVERTISING SERVICES

blog article

Sep 11, 2019

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming wor...

Read More

Why is Local Media Advertising so Important? WHY IS LOCAL MEDIA ADVERTISING SO IMPORTANT?

blog article

Sep 11, 2019

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory frontage was all a dealership needed to guarantee a lot of foot traffic. While this was the norm 20 years ago, times have changed. A lot. ...

Read More

Embracing In-App Advertising: Q&A with Matt Barash, AdColony EMBRACING IN-APP ADVERTISING: Q&A WITH MATT BARASH, ADCOLONY

blog article

Sep 11, 2019

In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Talk to someone in the spac...

Read More

The 4 optimization techniques from Google you can use with Amazon Ads today THE 4 OPTIMIZATION TECHNIQUES FROM GOOGLE YOU CAN USE WITH AMAZON ADS TODAY

blog article

Sep 10, 2019

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations. PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years,...

Read More

Here’s How Amazon Will Impact the Entire Advertising Ecosystem HERE’S HOW AMAZON WILL IMPACT THE ENTIRE ADVERTISING ECOSYSTEM

blog article

Sep 10, 2019

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants an...

Read More

Advertising industry code of ethics due for review ADVERTISING INDUSTRY CODE OF ETHICS DUE FOR REVIEW

blog article

Sep 10, 2019

The Australian Association of National Advertisers has opened up its advertising industry code of ethics for full review and industry consultation. AANA CEO, John Broome said the association had evolved the definition of advertising in keeping with technological and other advances. These have change...

Read More

The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

Read More

Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

Read More

7 Game-Changing Marketing Automation Workflows for Lead Nurturing 7 GAME-CHANGING MARKETING AUTOMATION WORKFLOWS FOR LEAD NURTURING

blog article

Sep 10, 2019

Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through the funnel? Workflows, of cour...

Read More

How to Increase Sales Forecasting Accuracy with Automation HOW TO INCREASE SALES FORECASTING ACCURACY WITH AUTOMATION

blog article

Sep 10, 2019

Sales forecasting is the map of estimated sales performance, revenue, and expenses that guide a sales organization in their planning processes. Having an accurate sales forecast is crucial to driving revenue, growth, and profitability. The most successful companies are consistently looking for ways ...

Read More

Research Firm Tests Social Media Ads for Inquiry Generation RESEARCH FIRM TESTS SOCIAL MEDIA ADS FOR INQUIRY GENERATION

blog article

Sep 06, 2019

One of the biggest challenges with using social media for recruitment and enrollment growth in higher education has always been the ability for institutions to find ways to measure the return on investment of all of their digital engagement activities. There are plenty of examples of how social medi...

Read More

Making a Big Marketing Decision? Before You Follow Your Gut, Do This MAKING A BIG MARKETING DECISION? BEFORE YOU FOLLOW YOUR GUT, DO THIS

blog article

Sep 05, 2019

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to fix your approach. If you&r...

Read More

In-App advertising prices are on the rise says new report IN-APP ADVERTISING PRICES ARE ON THE RISE SAYS NEW REPORT

blog article

Sep 04, 2019

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app adverti...

Read More

Digital advertising is changing: advertisers need to seek a different partner DIGITAL ADVERTISING IS CHANGING: ADVERTISERS NEED TO SEEK A DIFFERENT PARTNER

blog article

Sep 04, 2019

You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over the past few years. Programmatic marketing and platforms such as Facebook and Google have upended a model long practiced by traditional advertising agencies, in which long-term contract...

Read More

Don DON'T LET DIGITAL MARKETING MISTAKES DERAIL YOUR BUSINESS

blog article

Sep 03, 2019

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. With...

Read More

Latest numbers show smaller rise in digital advertising spend LATEST NUMBERS SHOW SMALLER RISE IN DIGITAL ADVERTISING SPEND

blog article

Sep 03, 2019

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report. CEO, IAB Australia, Gai Le Roy, said in a statement it...

Read More

Amazon is testing a Clean Room data technology to help advertisers gain better insights AMAZON IS TESTING A CLEAN ROOM DATA TECHNOLOGY TO HELP ADVERTISERS GAIN BETTER INSIGHTS

blog article

Sep 03, 2019

Retail giant Amazon is developing clean room data technology that could improve measurement and data for ad campaigns to help its advertisers better understand the impact of their spend on consumer behavior. The technology will help shine more light on previously undisclosed advertising performance ...

Read More

Use These 5 Microsoft Advertising Features to Make Better PPC Ads USE THESE 5 MICROSOFT ADVERTISING FEATURES TO MAKE BETTER PPC ADS

blog article

Sep 02, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. With Google’s dominance of the...

Read More

Internet Advertising Along with Free Classifieds Ads is the Best Form of Online Advertising INTERNET ADVERTISING ALONG WITH FREE CLASSIFIEDS ADS IS THE BEST FORM OF ONLINE ADVERTISING

blog article

Aug 30, 2019

Internet is considered as a boon, and in this context, advertising is playing a decisive role to foster the business of any small or large business owners. Free internet advertising with internet marketers is the best form of advertising for promoting your products and services through free classifi...

Read More

Platform-Driven TV Advertising Is Mainstreaming, Finally PLATFORM-DRIVEN TV ADVERTISING IS MAINSTREAMING, FINALLY

blog article

Aug 29, 2019

Not a week has gone by over the past 10 years when I’ve not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital?”When I would describe many of the new TV ad technologies emerging from TV ad analytic systems and audience-based planners t...

Read More

Twitter launches a new ad format specially focused to help marketers TWITTER LAUNCHES A NEW AD FORMAT SPECIALLY FOCUSED TO HELP MARKETERS

blog article

Aug 29, 2019

Twitter is a platform known to bring ease in the life of its users. Nowadays, users desire to have their own unique space where they can be themselves, be heard and influence others. People use Twitter for a variety of services, some use it to share their thoughts on some trending events whereas som...

Read More

How to Craft the Perfect Advertising Campaign HOW TO CRAFT THE PERFECT ADVERTISING CAMPAIGN

blog article

Aug 28, 2019

Let’s be honest, online advertising can feel incredibly intimidating for beginners. After all, there are so many different options and courses of action to choose from. Without the proper knowledge, it’s easy to feel overwhelmed and then abandon ship on your advertisement. How can you en...

Read More

8 startups digitizing advertising and marketing in Rio de Janeiro 8 STARTUPS DIGITIZING ADVERTISING AND MARKETING IN RIO DE JANEIRO

blog article

Aug 28, 2019

Pareto covers all of your Google and Facebook advertisement needs. Specifically, its Quantic software uses advanced artificial intelligence and more than 250 different algorithms to manage ads. The technology can also audit account history where it identifies issues. For optimization, the bot integr...

Read More

Twitter Suspends Ads From State-Supported News Outlets TWITTER SUSPENDS ADS FROM STATE-SUPPORTED NEWS OUTLETS

blog article

Aug 28, 2019

Twitter this week declared that it will no longer approve advertising from state-based news services. Those accounts will still be capable of using the website, but not the ads. The alteration follows after Xinhua (China’s state-supported media outlet) sponsored ads assaulting protestors in Ho...

Read More

Facebook Hands Back Some Ad Controls To Users FACEBOOK HANDS BACK SOME AD CONTROLS TO USERS

blog article

Aug 27, 2019

Facebook is taking steps to listen to concerns about data protection with the introduction of a new feature. Disconnect allows users to separate their browsing histories outside Facebook from the social media network. The tool stops businesses sharing data with Facebook that they collected through c...

Read More

How Digital Turbine Is Changing The Mobile App Advertising Game HOW DIGITAL TURBINE IS CHANGING THE MOBILE APP ADVERTISING GAME

blog article

Aug 27, 2019

Digital Turbine (APPS) is changing the way mobile app developers market their apps. In a world with millions of apps, it has become difficult for developers to gain the awareness they once could with a marketing campaign. Furthermore, as more apps are developed and marketed end-users become numb to ...

Read More

Advertising in 2020 and beyond set for disruption ADVERTISING IN 2020 AND BEYOND SET FOR DISRUPTION

blog article

Aug 26, 2019

While some believe the point is exaggerated, it’s hard to argue against the idea in some basic form that increasingly, companies view their customers as valuable data sources. That data is to be harvested in lieu of, or in addition to, payment for products and services. This thought is made mo...

Read More

4 Tips for Launching Winning Snapchat Ads 4 TIPS FOR LAUNCHING WINNING SNAPCHAT ADS

blog article

Aug 26, 2019

In 2011, the idea for a new photo sharing and messaging app was born in a dorm room at Stanford University. The concept was simple: Create something that made it easier for people to communicate, in the founders's words, “with the full range of human emotion not just what appears to be pre...

Read More

Activision Blizzard ACTIVISION BLIZZARD'S ADVERTISING BUSINESS IS GAINING MOMENTUM

blog article

Aug 25, 2019

One of the things management at Activision Blizzard (NASDAQ:ATVI) has touted about its ability to grow revenue is its massive user base. More than 300 million people play its games every month, and players have consistently spent about 50 minutes per day in its games over the last few years. This is...

Read More

8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day 8 ADVERTISING MASCOTS THAT FOLLOWED MILLENNIALS FROM CHILDHOOD THROUGH PRESENT-DAY

blog article

Aug 22, 2019

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public and stay around in one form or another for generations. These mascots have stood the test of time and are particularly endearing to millen...

Read More

Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

Read More

YouTube to lose millions as it could end targeted video ads for kids YOUTUBE TO LOSE MILLIONS AS IT COULD END TARGETED VIDEO ADS FOR KIDS

blog article

Aug 21, 2019

YouTube, the California-based video sharing platform, is currently the world’s second largest search engine and most visited website after Google, besides being ranked the second most popular social media application with over 1.9 billion users. Facts suggest that the brand is also the world&r...

Read More

Mike Marko Publishes Post on How to Use Instagram For Advertising MIKE MARKO PUBLISHES POST ON HOW TO USE INSTAGRAM FOR ADVERTISING

blog article

Aug 21, 2019

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Instagram for advertising. He says that this article is for business owners who are searching for effective ways to use Instagram for their business promotions. He further says...

Read More

Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets. You’ve secured your spot in the Global Marketplace (whether by default or design). But before you sprint away, take a good look around you. You are not alone in this race. Yo...

Read More

5 TIPS FOR BETTER RESULTS WITH GOOGLE ADS 5 TIPS FOR BETTER RESULTS WITH GOOGLE ADS

blog article

Aug 20, 2019

Over the last couple of decades, the marketing world has seen some major changes. Not too long-ago businesses relied on ink and paper to market their wares. Fast forward a few years and now we have a whole new system in Google Ads that allows companies to advertise directly to those searching for th...

Read More

Google GOOGLE'S FIX FOR MISLEADING ABORTION ADS IS WEAK AND INEFFECTIVE

blog article

Aug 20, 2019

In June, Google began implementing a new policy that required companies running ads with abortion-related keywords to explicitly state whether or not they provide abortion services and then added a disclosure directly on the ad to prevent crisis pregnancy centers from deceiving users. But it appears...

Read More

Global Advertising Market 2019 In-Depth Analysis And Technological Advancements: Dentsu Inc., Omnicom Group And WPP GLOBAL ADVERTISING MARKET 2019 IN-DEPTH ANALYSIS AND TECHNOLOGICAL ADVANCEMENTS: DENTSU INC., OMNICOM GROUP AND WPP

blog article

Aug 19, 2019

The market report, titled ‘Global Advertising Market Research Report 2019 – By Manufacturers, Product Type, Applications, Region and Forecast to 2025′, recently added to the market research repository of MarketDesk. Us, details in-depth past and present analytical and statistical d...

Read More

Websites that peddle disinformation make millions of dollars in ads, new study finds WEBSITES THAT PEDDLE DISINFORMATION MAKE MILLIONS OF DOLLARS IN ADS, NEW STUDY FINDS

blog article

Aug 19, 2019

As the United States gears up for another presidential election, aware of the role online disinformation played in 2016, the business of publishing false or extremist content online remains a lucrative one. At least $235 million in revenue is generated annually from ads running on extremist and disi...

Read More

Google Ads Optimization Score Now Includes Shopping Campaigns GOOGLE ADS OPTIMIZATION SCORE NOW INCLUDES SHOPPING CAMPAIGNS

blog article

Aug 18, 2019

Back in May, Google added new recommendations to its optimization score on Google Search Ads to make the score more useful to advertisers. The optimization score ranging from 0-100% is “an estimate of how well your Google Ads account is set to perform” and increases depending on the reco...

Read More

The best and worst of public service advertising THE BEST AND WORST OF PUBLIC SERVICE ADVERTISING

blog article

Aug 18, 2019

If you have something to say, say it. If you have nothing to say, use showmanship. That’s the philosophy that some live by in the advertising business. With many consumer products it’s hard to find a USP. One soap powder is much like another, so to stand out you have to resort to a bit o...

Read More

Russian authorities find Google in breach of advertising laws over Ali Trade ad RUSSIAN AUTHORITIES FIND GOOGLE IN BREACH OF ADVERTISING LAWS OVER ALI TRADE AD

blog article

Aug 16, 2019

The Russian Federal Antimonopoly Service (FAS) has found that Google LLC violated the Law on Advertising by distributing financial services ads for Ali Trade via Google AdWords.According to the investigation into a complaint against Ali Trade’s ads, when googling “profitable investments&...

Read More

CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

Read More

DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus? All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the ...

Read More

How to advertise to an audience with an 8-second attention span HOW TO ADVERTISE TO AN AUDIENCE WITH AN 8-SECOND ATTENTION SPAN

blog article

Aug 13, 2019

In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many more viewers checked out and went on to the next one. It’s nothing personal that’s just how most 21st-century digital consumers process information. The...

Read More

The Complicated Business Of Advertising And Marketing In Cannabis THE COMPLICATED BUSINESS OF ADVERTISING AND MARKETING IN CANNABIS

blog article

Aug 13, 2019

New companies tend to cultivate similarly. Build a winning team and culture. Plan and establish your vision of success but maintain flexibility. Structure an advisory board or shadow cabinet full of successful professionals, both inside and outside your industry. Stay lean and nimble, but hungry. Th...

Read More

Google Discover ads rolling out widely GOOGLE DISCOVER ADS ROLLING OUT WIDELY

blog article

Aug 12, 2019

Google announced they would begin advertising in their Discover feeds back in May, and now the ‘feature’ is seeing a wide rollout. Ever since Google announced they would begin shoving ads in users’ Discover Feeds alongside news and other useful personalised information a few months...

Read More

Why Brands Should Not Approach Voice Like Advertising WHY BRANDS SHOULD NOT APPROACH VOICE LIKE ADVERTISING

blog article

Aug 10, 2019

For as long as we can remember, brands have led the conversation. Brands talked and we listened but now consumers are in control and brands are struggling to get their customers’ attention.Ad Blockers are on the rise and consumers are on a quest for an ad-free life with 75% of consumers findin...

Read More

5 Ways LinkedIn Advertising Is Different from Other Social Platforms 5 WAYS LINKEDIN ADVERTISING IS DIFFERENT FROM OTHER SOCIAL PLATFORMS

blog article

Aug 09, 2019

LinkedIn advertising is not just a fad. It’s rapidly gaining ground as a critical element of the digital advertising mix and for good reason.There’s plenty of informal marketing channels out there such as email, Facebook, Twitter, and SnapChat. But these platforms are tailored more for o...

Read More

How YouTube can help your non-video campaigns in Google Ads HOW YOUTUBE CAN HELP YOUR NON-VIDEO CAMPAIGNS IN GOOGLE ADS

blog article

Aug 07, 2019

I have worked with many clients on YouTube campaigns and understand the time and effort it takes to create an effective video ad. We work hard to create custom videos that speak to different audiences depending on where they might be in the buyer funnel or maybe beyond. Yes we use these videos to ru...

Read More

ERP Software for Advertising Agencies Market Detail Analysis focusing on Application, Types and Regional Outlook ERP SOFTWARE FOR ADVERTISING AGENCIES MARKET DETAIL ANALYSIS FOCUSING ON APPLICATION, TYPES AND REGIONAL OUTLOOK

blog article

Aug 06, 2019

The ERP Software for Advertising Agencies market' research added by Market Study Report, LLC, is essentially an exhaustive review of present and future trends of this business sphere. The report also collates a concise outline of industry share contenders, market share, market size in terms of v...

Read More

WeChat Links E-commerce Capability with Moment Ads WECHAT LINKS E-COMMERCE CAPABILITY WITH MOMENT ADS

blog article

Aug 06, 2019

On August 4, WeChat quietly added one more function allowing brands to connect Moment Ads with e-commerce function, according to Chinese tech media Ebrun. This is significant because, in the past, luxury brands have been using WeChat Moments (similar to Facebook’s newsfeed) Ads for event regis...

Read More

Apple has a special curated playlist of all the music in its latest ads APPLE HAS A SPECIAL CURATED PLAYLIST OF ALL THE MUSIC IN ITS LATEST ADS

blog article

Aug 05, 2019

Apple has a certain knack for artistic flair. You can see it in its products and in the way it markets these products. Most of its video ads take you on a visual journey that is both engaging and enticing. That's because Apple puts great care in the content and in the music, which is surprisingl...

Read More

72% Notice In-App Mobile Ads That Match Their General Interests 72% NOTICE IN-APP MOBILE ADS THAT MATCH THEIR GENERAL INTERESTS

blog article

Aug 05, 2019

With an increasingly connected world, consumers get to see ads pretty much wherever they are.However, that doesn’t mean people always pay attention to the ads they see or even which ads they notice most, especially those on mobile devices.It turns out that ads that appeal to a person’s i...

Read More

Advertising needs to overcome its technology hangover ADVERTISING NEEDS TO OVERCOME ITS TECHNOLOGY HANGOVER

blog article

Jul 31, 2019

Advertising needs to overcome its technology hangover. Our industry must rediscover some human understanding and empathy. The advertising industry is on the verge of an existential crisis. Among the public's gripes were the level of bombardment, repetition and volume of advertising messages they...

Read More

Facebook FACEBOOK'S EXPANDING SEARCH ADVERTISING

blog article

Jul 31, 2019

The social media company started testing ad placements in search results last December, and it's now expanding those tests to more marketers, according to a report from Marketing Land. Select retail, auto, and (now) e-commerce marketers can opt to show ads in Facebook search results, as well as ...

Read More

Amazon and DSPs Foresee an Advertising Utopia in CTV AMAZON AND DSPS FORESEE AN ADVERTISING UTOPIA IN CTV

blog article

Jul 30, 2019

As connected TV, or CTV, becomes an increasingly attractive market for consumers and advertisers, Amazon is opening ad inventory in third-party Fire TV apps to demand-side platforms (DSPs) The Trade Desk and DataXu TouchPoint.

Read More

Facebook Watch Provides Advertising Value FACEBOOK WATCH PROVIDES ADVERTISING VALUE

blog article

Jul 30, 2019

Facebook Watch is the video-on-demand service operated by Facebook. Launched in August 2017 it provides original video content that is produced for the company by partners.In June 2018, Facebook launched six news programs from partners including BuzzFeed, Vox, CNN, and Fox News. In addition to origi...

Read More

How to Advertise Your Business on Popular Podcasts HOW TO ADVERTISE YOUR BUSINESS ON POPULAR PODCASTS

blog article

Jul 30, 2019

Advertising through podcasts may be one of the most positive steps you take for your business’ growth and success. A recent study saw two to three times more engagement from ads placed on podcasts over ads heard on the radio. When done correctly, podcast advertising, as a strategy, can do wond...

Read More

Startups Line Up to Advertise in Subways STARTUPS LINE UP TO ADVERTISE IN SUBWAYS

blog article

Jul 30, 2019

New York City transit once was a bit of an advertising backwater. Now, startups are vying for space in the subway system. When monday.com, a startup offering an online team management platform for businesses was looking to boost brand awareness, it chose an unusual advertising venue the crowded, gri...

Read More

3 Ways To Establish a Balance Between PR and Advertising For Increasing Business Outreach 3 WAYS TO ESTABLISH A BALANCE BETWEEN PR AND ADVERTISING FOR INCREASING BUSINESS OUTREACH

blog article

Jul 29, 2019

The increased emphasis on money in the promotional industry and greater market competition have resulted in the line between Public Relations and Advertising as product stimulation tools being blurred. Explaining to the layperson why the two are different in terms of approach is difficult because th...

Read More

Ad Tool Facebook Built to Fight Disinformation Doesn’t Work as Advertised AD TOOL FACEBOOK BUILT TO FIGHT DISINFORMATION DOESN’T WORK AS ADVERTISED

blog article

Jul 25, 2019

Faced with a rising backlash over the spread of disinformation in the aftermath of the 2016 elections, Facebook last year came up with a seemingly straightforward solution: It created an online library of all the advertisements on the social network. Ads would stay in the library for seven years, le...

Read More

Inside amazon INSIDE AMAZON'S PITCH FOR NEW AUDIO ADS IN MUSIC ON ALEXA DEVICES

blog article

Jul 24, 2019

Amazon is quietly asking top brands to participate in its early tests of music ads, representing the e-commerce giant's first steps toward offering paid product placements within its Alexa voice-activated ecosystem. In a pitch deck obtained by Ad Age, Amazon offers an exclusive opportunity to tr...

Read More

US Regulators Struggle to Regulate Tech Giants like Facebook, Google, Amazon US REGULATORS STRUGGLE TO REGULATE TECH GIANTS LIKE FACEBOOK, GOOGLE, AMAZON

blog article

Jul 24, 2019

Internet giants like Facebook, Google and Amazon have disrupted markets and culture in a lucrative rise to power that have regulators launching probes, imposing fines and even threatening to break the companies up.Government regulators are scrambling to collar the online giants, often having to upda...

Read More

Facebook Users Are Clicking More Ads FACEBOOK USERS ARE CLICKING MORE ADS

blog article

Jul 23, 2019

Despite reports of declining time spent on Facebook , it looks like the social media company is making the most of the time its users still spend on the platform. Engagement metrics increased across the board in the first six months of the year, according to data from Facebook's own Audience Ins...

Read More

BrewDog, Skittles, Oasis: when advertising goes meta BREWDOG, SKITTLES, OASIS: WHEN ADVERTISING GOES META

blog article

Jul 23, 2019

There isn’t anything particularly new in breaking the fourth wall either within culture or advertising, which so slavishly tries to follow it and, on some occasions, is bombastic enough to think it creates it. 20 century cinema stars such as Oliver Hardy and Charlie Chaplin used the technique ...

Read More

The Science of Eye-Catching Advertisements THE SCIENCE OF EYE-CATCHING ADVERTISEMENTS

blog article

Jul 22, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that ...

Read More

Amazon Advertising: The 2019 Guide AMAZON ADVERTISING: THE 2019 GUIDE

blog article

Jul 22, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.

Read More

8 Pro Tips for Measuring Advertising Effectiveness 8 PRO TIPS FOR MEASURING ADVERTISING EFFECTIVENESS

blog article

Jul 18, 2019

Not just on the TV. You hear them on the radio, scroll past their banner ads, see their cheesy billboards, and, once, you even saw a guy spinning a sign for them on the side of the street.Their advertisements are everywhere, but does that mean they’re effective?With all of the advertising medi...

Read More

The Honest Truth About False Advertising THE HONEST TRUTH ABOUT FALSE ADVERTISING

blog article

Jul 18, 2019

We often choose to lie anyway. The things we lie about to one another can be hurtful, harmful, and even life-altering. When we’re caught, it’s embarrassing, and we wish we’d just told the truth instead. Phony statistics. Photo shopped bodies. Hidden ingredients. All types of advert...

Read More

We Need More Expensive Advertising WE NEED MORE EXPENSIVE ADVERTISING

blog article

Jul 18, 2019

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you might not expect from a top executive at one of the world’s largest buyers of media. I heard Rishad, one of our industry’s smartes...

Read More

Viagogo ticketing company has been blocked by Google for advertising VIAGOGO TICKETING COMPANY HAS BEEN BLOCKED BY GOOGLE FOR ADVERTISING

blog article

Jul 18, 2019

Ticket touting has become a serious problem with ticketing companies online. Viagogo are often at the centre of that controversy and with the Competitions and Markets Authority (CMA) going after them again, Google have dropped their advertising slots with the ticket sellers.On Wednesday Google said ...

Read More

Lies, Statistics And Digital Advertising Growth LIES, STATISTICS AND DIGITAL ADVERTISING GROWTH

blog article

Jul 18, 2019

Is it just me, or does anyone else want to tell The Guardian a thing or two this morning? It has a huge scare story that internet advertising is slowing down and being replaced by cinema as the fastest-growing medium. It cites privacy and brand safety scares as the leading causes of the channel losi...

Read More

Democratic presidential hopefuls spend heavily on digital ads, staff DEMOCRATIC PRESIDENTIAL HOPEFULS SPEND HEAVILY ON DIGITAL ADS, STAFF

blog article

Jul 16, 2019

The crowded field of Democratic presidential hopefuls spent heavily on digital advertising, investing early in ads that can bring more name recognition and help raise money, according to disclosures filed late on Monday. Spending decisions for a presidential campaign can be critical early in the pro...

Read More

Advertising ADVERTISING'S SEARCH FOR PURPOSE AND HOW IT CAN ACTUALLY DRIVE CHANGE

blog article

Jul 16, 2019

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.There’s nothing wrong with purpose in the abstract...

Read More

NYC Ban on In-Uber Advertising Survives Challenge NYC BAN ON IN-UBER ADVERTISING SURVIVES CHALLENGE

blog article

Jul 16, 2019

The city’s asserted goal is to protect its citizens from the offensive sight and sound of advertisements not their content while they are traveling through the city by car,” Chief U.S. Circuit Judge Robert Katzmann wrote for a three-judge panel. “That interest is clearly substantia...

Read More

Advertising Patches Coming to MLB Uniforms ADVERTISING PATCHES COMING TO MLB UNIFORMS

blog article

Jul 16, 2019

Out of all the words and phrases used to describe the game of professional baseball, tradition might just be one of the heavy hitters.Baseball has been a sport enriched in tradition, from the unwritten rules to the very uniforms worn by those who play the game. The uniforms themselves have often bee...

Read More

Advertising Tips: An Ad ADVERTISING TIPS: AN AD'S ENVIRONMENT IS AS IMPORTANT AS WHAT IT'S SELLING

blog article

Jul 16, 2019

In the age of content creators and influencers, advertisers have had to adapt to fit the open-source nature of the internet, leading to some major growing pains. With an estimated 163 zettabytes of online content expected to be available by the year 2025 and smartphone adoption in the U.S. expected ...

Read More

What If Ads Are Seen, But Consumers Can WHAT IF ADS ARE SEEN, BUT CONSUMERS CAN'T BUY THE PRODUCTS?

blog article

Jul 15, 2019

Speaking on CNBC recently, the chairman/senior executive of IAC, and former longtime TV and movie studio executive, said: "All of broadcasting is endangered because of what’s happening with streaming and other services. The only people who are watching commercials are people who can&rsquo...

Read More

SailPoint Levels-Up their ABM Strategy with Intent Data SAILPOINT LEVELS-UP THEIR ABM STRATEGY WITH INTENT DATA

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecti...

Read More

Duo Security Sets BDRs up for Success with 6sense DUO SECURITY SETS BDRS UP FOR SUCCESS WITH 6SENSE

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent data that can show you where the account is in th...

Read More

How retailers can avoid the 9 biggest pitfalls of Facebook advertising HOW RETAILERS CAN AVOID THE 9 BIGGEST PITFALLS OF FACEBOOK ADVERTISING

blog article

Jul 15, 2019

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising...

Read More

Amazon Advertising Is Just a Toll in Disguise AMAZON ADVERTISING IS JUST A TOLL IN DISGUISE

blog article

Jul 15, 2019

Investors are giddy about Amazon.com Inc.’s fast-growing pool of advertising sales, which largely come from merchandise sellers buying commercial messages to make their goods more prominent on Amazon’s website.Calling this “advertising” is true, but also a misnomer that leads...

Read More

Advertising Techniques to Attract Your Audience ADVERTISING TECHNIQUES TO ATTRACT YOUR AUDIENCE'S ATTENTION

blog article

Jul 12, 2019

Throughout the history of advertising, the industry has become increasingly competitive as ad agencies and media continue to evolve. Today, it’s nearly impossible to make your advertisement stand out. For advertisers, it’s becoming increasingly difficult to stand out because the volume o...

Read More

Online Advertising: Everything You Need to Know in 2019 ONLINE ADVERTISING: EVERYTHING YOU NEED TO KNOW IN 2019

blog article

Jul 11, 2019

Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it.Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and ...

Read More

Using Pandora Ads For Your Audio Advertising Strategy USING PANDORA ADS FOR YOUR AUDIO ADVERTISING STRATEGY

blog article

Jul 11, 2019

The extremely popular audio streaming platform is first overall in terms of the amount of time that users are spending listening to ad-supported digital audio, according to Edison Research’s Share of the Ear Study. In regards to market share, it has 36.8 million monthly users, making it the th...

Read More

Facebook Will Now Show You How To Opt Out Of Targeted Ads FACEBOOK WILL NOW SHOW YOU HOW TO OPT OUT OF TARGETED ADS

blog article

Jul 11, 2019

Facebook launched a transparency tool this week that will give people a little more information about how its targeted ads work (good!). Now you can see more details about why you’re seeing an ad in your feed, how it is linked to an ad agency or data broker, and how to opt out of interest-base...

Read More

Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board ADJUST APPOINTS DIGITAL MEDIA AND ADVERTISING VETERAN LYNDA CLARIZIO TO ITS BOARD

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention, and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust’s leadership in the strategic direction of the ...

Read More

Growth In Internet Ad Spend Is Slowing As The Market Matures: Zenith GROWTH IN INTERNET AD SPEND IS SLOWING AS THE MARKET MATURES: ZENITH

blog article

Jul 09, 2019

As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. “Internet ad spend grew 12 per cent in 2018, but a softening of the ad market against a turbulent economic backdrop leads us to expect aro...

Read More

Social media opportunities for your company SOCIAL MEDIA OPPORTUNITIES FOR YOUR COMPANY

blog article

Jul 09, 2019

The term social media marketing consists of two combined words: social media and marketing. Marketing is a collective name for the activities that ensure that a certain product or brand gains greater brand awareness. Advertising can be made through various channels and if done properly it will incre...

Read More

Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them AUTOMATION IS FUELING GROWTH BUT KILLING ADVERTISING AGENCIES AS WE KNOW THEM

blog article

Jul 09, 2019

The term "automation" brings to mind an image of robots in factories building cars or packing boxes while previously employed human workers sit sadly outside the factory wondering what just happened. But automation is affecting far more than just factory workers. Industries are being chang...

Read More

Betting agency revives suit that quashed tough advertising regulations BETTING AGENCY REVIVES SUIT THAT QUASHED TOUGH ADVERTISING REGULATIONS

blog article

Jul 09, 2019

The Betting and Licensing Board has petitioned the court to revive a suit that led to the quashing of regulations that banned advertising outdoors and on social media.The board the industry regulator says the court decision that declared the regulations null and void was made without its participati...

Read More

All-Digital Strategies Leave Holes. Here’s How To Plug Them. ALL-DIGITAL STRATEGIES LEAVE HOLES. HERE’S HOW TO PLUG THEM.

blog article

Jul 08, 2019

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its search engine to stop this practice, yet the digital...

Read More

L&T Hyd Metro awards Advt Contract to Gogineni Group L&T HYD METRO AWARDS ADVT CONTRACT TO GOGINENI GROUP

blog article

Jul 08, 2019

L&T Metro Rail, the owner and operator of Hyderabad Metro rail network, had awarded the Advertising rights contract of the network stations to Hyderabad based OOH specialist advertising company Gogineni group.Gogineni group bagged the rights for advertising on the Staircases, Lifts of all the 48...

Read More

The History of Advertising: 7 Innovators Who Changed the Industry THE HISTORY OF ADVERTISING: 7 INNOVATORS WHO CHANGED THE INDUSTRY

blog article

Jul 08, 2019

People heard the sound of the flute being played, became intrigued, flocked over, and exchanged whatever they had in their pockets for the candy. That flute player successfully grabbed the attention of strangers and was ultimately able to provide them with something they didn’t even know they ...

Read More

Why Sales Leaders Need to Digitally Transform Their Teams WHY SALES LEADERS NEED TO DIGITALLY TRANSFORM THEIR TEAMS

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, th...

Read More

The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth THE MOST IMPORTANT METRIC FOR SALES LEADERS IN SUBSCRIPTION BUSINESSES TO TRACK AND USE TO DRIVE REVENUE GROWTH

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business mode...

Read More

Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know FACEBOOK THRUPLAY FOR FACEBOOK VIDEO ADS: WHAT MARKETERS NEED TO KNOW

blog article

Jul 08, 2019

Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. In September 2018, Facebook introduced ThruPlay ad opt...

Read More

Google Gallery Ads – Another Day, Another New Ad Format GOOGLE GALLERY ADS – ANOTHER DAY, ANOTHER NEW AD FORMAT

blog article

Jul 08, 2019

While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their...

Read More

How to build a quality brand in the entertainment industry HOW TO BUILD A QUALITY BRAND IN THE ENTERTAINMENT INDUSTRY

blog article

Jul 08, 2019

Branding is one of the most important elements of business in any industry, especially in the entertainment industry. Your brand can be carried from one venture to the next. This determines your value, or worth to your fans, clients, and competitors. Going hand in hand with your reputation, it is ve...

Read More

4 Facebook Ad Mistakes Small Business Owners Make 4 FACEBOOK AD MISTAKES SMALL BUSINESS OWNERS MAKE

blog article

Jul 08, 2019

Facebook ads can have a tremendously-positive impact on your small business. From increasing brand awareness and the number of subscribers to your email list, to generating website traffic, to driving conversions and sales, Facebook ads are an incredibly powerful online marketing tool. It’s al...

Read More

What brands really think about digital video advertising WHAT BRANDS REALLY THINK ABOUT DIGITAL VIDEO ADVERTISING

blog article

Jul 05, 2019

With the digital video advertising landscape growing in both market share and complexity, brands are trying to break new ground, develop new creative, and discover metrics to make it all measurable. According to the IAB, there was $1.4 billion spent on video advertising in 2018 in Australia, with vi...

Read More

Mobile Developers: In-App Advertising Generating More Cash Than Ever MOBILE DEVELOPERS: IN-APP ADVERTISING GENERATING MORE CASH THAN EVER

blog article

Jul 05, 2019

If you’re a mobile developer, and you’re currently on the fence over whether to integrate in-app advertising into your latest app, App Annie has some interesting data for you.In its predictions for 2019, App Annie suggested that 60 percent more apps will leverage in-app advertising over ...

Read More

How To Take Advantage Of Outdoor Advertising Options ? HOW TO TAKE ADVANTAGE OF OUTDOOR ADVERTISING OPTIONS ?

blog article

Jul 05, 2019

Outdoor advertising presents advertisers with a ton of options for creative campaigns. The effect and outcome of outdoor ads are heavily reliant on the location and surroundings of the outdoor advertisements that are part of your campaign. People spend much of their time outside their homes engaged ...

Read More

Here Is How a Brand Should Respond to Negative Reviews on Social Media HERE IS HOW A BRAND SHOULD RESPOND TO NEGATIVE REVIEWS ON SOCIAL MEDIA

blog article

Jul 04, 2019

The first social media platforms sprung up by 1997, just a few years after the world wide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire. Given that a sheer number of users on such social media sites is l...

Read More

Attention Advertisers: Know the Best Time to Run Your Facebook Ads ATTENTION ADVERTISERS: KNOW THE BEST TIME TO RUN YOUR FACEBOOK ADS

blog article

Jul 03, 2019

There’s been a lot of speculation over the years about the best time for brands to post on Facebook. It seems like every other day someone new comes out with a study that disproves the last one. First it’s, “The weekends are the best time to post!” Then somebody proclaims, &l...

Read More

Understanding Facebook Ads Cost – 2018 (& 2019) Benchmarks! UNDERSTANDING FACEBOOK ADS COST – 2018 (& 2019) BENCHMARKS!

blog article

Jul 03, 2019

One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?” As you’ll soon see, the only true answer is “It depends.” The truth of the matter is that your costs will vary depending on the month, day, hour, and ...

Read More

New B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising NEW B2B AD FORMATS: HOW BRANDS USE OOH, PODCAST, NATIVE, AND EVENT ADVERTISING

blog article

Jul 03, 2019

B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Our B2B advertising trend report highlighted that B2B advertising spend was flat in 2018 when compared to the previous year — but not because advertising is sta...

Read More

Comparing Google Ads vs. Yelp Ads: Which Platform is Best for Campaigns? COMPARING GOOGLE ADS VS. YELP ADS: WHICH PLATFORM IS BEST FOR CAMPAIGNS?

blog article

Jul 02, 2019

When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find themselves weighing the pros and cons of other common platforms such as Bing vs. Google or even Facebook vs. Google. What about Google vs. Yelp advertising, though? Yelp is used by milli...

Read More

How Promotional Magnets Gets Your Brand Promoted HOW PROMOTIONAL MAGNETS GETS YOUR BRAND PROMOTED

blog article

Jul 02, 2019

Marketers can go that proverbial extra mile by picking up interesting promotional handouts like magnets that are a wee bit different than ordinary custom products. Budget-friendly and popular, magnets enjoy an unbeatable charm and popularity across all audience groups. Custom magnets will make your ...

Read More

Facebook Ecommerce Ads: Detailing the 3-Part Funnel Strategy FACEBOOK ECOMMERCE ADS: DETAILING THE 3-PART FUNNEL STRATEGY

blog article

Jul 01, 2019

By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to make those sales, Facebook has been called “a must to invest in.” Evidence seems to back that up. Last year, over 7 million advertisers spent $55 billion on Facebook to...

Read More

HOW SMALL BUSINESSES CAN WIN AT FACEBOOK ADVERTISING: 6 SAGE TIPS HOW SMALL BUSINESSES CAN WIN AT FACEBOOK ADVERTISING: 6 SAGE TIPS

blog article

Jul 01, 2019

A lot of SMBs (small business owners) think of Facebook advertising as something mysterious and spooky, imagining that it generates leads via dark workings understood only by a select cohort of hidden Silicon Valley specialists. Luckily for the SMB, the truth is that Facebook advertising isn’t...

Read More

5 Overlooked Facebook Audiences to Improve Your Ad Results 5 OVERLOOKED FACEBOOK AUDIENCES TO IMPROVE YOUR AD RESULTS

blog article

Jul 01, 2019

Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager. The effectiveness your Facebook ad campaigns are depends on which a...

Read More

How to Create Profitable Facebook Video Ads in 2019? HOW TO CREATE PROFITABLE FACEBOOK VIDEO ADS IN 2019?

blog article

Jul 01, 2019

Do you know why video advertising is getting more popular? Nowadays, most of the brands are mapping videos ads in their marketing strategy. Earlier marketers only rely on the YouTube channel, but now with Facebook, they have another option with a video marketing platform. After YouTube, Facebook has...

Read More

Why content is king in clinical trial marketing and advertising WHY CONTENT IS KING IN CLINICAL TRIAL MARKETING AND ADVERTISING

blog article

Jun 30, 2019

You’ll have likely heard that content is king in advertising many times over. But it’s because it’s true. And it’s just as true for clinical trial marketing and advertising. With research showing that to recruit successfully for clinical trials, sponsors need to discard the u...

Read More

10 Tips For Advertising To Millennials 10 TIPS FOR ADVERTISING TO MILLENNIALS

blog article

Jun 28, 2019

As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understand who they are and what they want. So, what is a M...

Read More

What Do All Successful ABM Programs Have in Common? WHAT DO ALL SUCCESSFUL ABM PROGRAMS HAVE IN COMMON?

blog article

Jun 28, 2019

There is no shortage of “best practices” based on theoretical ideals when it comes to ABM. But every organization has unique circumstances and needs and it has become increasingly clear that there is no “perfect” approach that applies universally. With this in mind, TechTarge...

Read More

Promoting Your Product or Service with Banner Ads – Is It Worth It? PROMOTING YOUR PRODUCT OR SERVICE WITH BANNER ADS – IS IT WORTH IT?

blog article

Jun 27, 2019

In April of 2009, we decided to look at running some banner ads on several high-profile, design-related sites. Over the last decade, advertising in our corner of the web has come a long way. There are loads of highly trafficked design sites with excellent content and affordable ad slots. On top of t...

Read More

New View on Ad Portfolios: How B2B Publications Can Expand Their Market Share NEW VIEW ON AD PORTFOLIOS: HOW B2B PUBLICATIONS CAN EXPAND THEIR MARKET SHARE

blog article

Jun 26, 2019

There’s no question that advertising is going increasingly digital and getting more personal every day. Since B2B advertising is dependent on speaking to teams and groups, the challenge is keeping things both personalized and informative to capture customers’ attention. Our report on B2B...

Read More

Apptopia breaks down stats and trends in mobile games advertising APPTOPIA BREAKS DOWN STATS AND TRENDS IN MOBILE GAMES ADVERTISING

blog article

Jun 26, 2019

Over the past 365 days, 46 titles have continuously stayed in the top 100 U.S. grossing games. Almost all of them have used advertising campaigns consistent with Apptopia’s Advertising Intelligence guidelines.The average price for creating a promotional video is $1,250 (consider placing a bulk...

Read More

Are these soho billboards the most coveted advertising spots in New York city? ARE THESE SOHO BILLBOARDS THE MOST COVETED ADVERTISING SPOTS IN NEW YORK CITY?

blog article

Jun 25, 2019

Outdoor advertising company Outfront Media has owned the exact location of Calvin Klein's notable billboard since 2015, but the American brand has had the northwest corner of Houston and Lafayette "permed" that's ad speak for contracted permanent display for years before that. With...

Read More

Brands Will Spend Half A Trillion On Digital Advertising By 2023, Says Juniper BRANDS WILL SPEND HALF A TRILLION ON DIGITAL ADVERTISING BY 2023, SAYS JUNIPER

blog article

Jun 25, 2019

Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in separate research by the company. According to the ...

Read More

How Effective are Ads On Social Media? HOW EFFECTIVE ARE ADS ON SOCIAL MEDIA?

blog article

Jun 25, 2019

From TV and print advertising to celebrity endorsements, social media ads and sponsored social media posts, marketers have a host of different channels at their disposal to reach their target audience. Advertising is only one aspect of how consumers discover new brands, but it’s crucial to get...

Read More

Facebook Video Ads: The Guide Marketers Are Looking For FACEBOOK VIDEO ADS: THE GUIDE MARKETERS ARE LOOKING FOR

blog article

Jun 25, 2019

While video may have killed the radio star, Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal. Not only are they a great way to show off your brand’s personality and connec...

Read More

How to Optimize Your Conversion Funnel, from ToFu to BoFu HOW TO OPTIMIZE YOUR CONVERSION FUNNEL, FROM TOFU TO BOFU

blog article

Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thin...

Read More

21 Ways to Triple Your B2B E-Commerce Conversions 21 WAYS TO TRIPLE YOUR B2B E-COMMERCE CONVERSIONS

blog article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even ...

Read More

Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? COULD THE BREADCRUMB TECHNIQUE HELP BOOST YOUR LANDING PAGE CONVERSIONS?

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically h...

Read More

Sponsored Posts vs Facebook Ads. What’s the Difference? SPONSORED POSTS VS FACEBOOK ADS. WHAT’S THE DIFFERENCE?

blog article

Jun 24, 2019

Do you ever get a suggestion from Facebook to boost a post on your page and wonder about the difference between a sponsored post and a Facebook ad? Turns out there is quite a difference. Although both Facebook ads and sponsored posts are paid ways to deliver your content to your audience, one is a m...

Read More

Must Know Top 6 Massive Changes Coming to Google Ads MUST KNOW TOP 6 MASSIVE CHANGES COMING TO GOOGLE ADS

blog article

Jun 24, 2019

In Google Marketing Live event 2019, Google made some announcements for the pay per click advertising agencies and PPC experts across the world. This announcement uncovered massive changes brought to Google Ads. let’s explore the top 6 massive changes announced by Google: The whole new set of ...

Read More

Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? INTERESTS VS. LOOKALIKES, WHICH IS THE BEST FOR FACEBOOK ADS TARGETING?

blog article

Jun 24, 2019

Facebook has a huge load of targeting and ad demographic options. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ads targeting parameters. In theory, thanks to Facebook’s billions of users, you can get in front of everybody. But to get the most...

Read More

27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour 27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

blog article

Jun 23, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across t...

Read More

7 Easy Ways to Optimize Your Facebook Ads 7 EASY WAYS TO OPTIMIZE YOUR FACEBOOK ADS

blog article

Jun 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand. With Facebook ads, which are not expensive, brands can post content to promote ...

Read More

The Importance of Billboards and OOH Advertising for Home Service Providers THE IMPORTANCE OF BILLBOARDS AND OOH ADVERTISING FOR HOME SERVICE PROVIDERS

blog article

Jun 21, 2019

Think about how the average person looks for a service provider when something breaks in their home. They’ll run to their device and Google that particular appliance, part of their home, etc. A huge list pops up of businesses they really know nothing about. As they skim the list one company ca...

Read More

7 Ecommerce Advertising Techniques Your Team Can’t Afford to Ignore 7 ECOMMERCE ADVERTISING TECHNIQUES YOUR TEAM CAN’T AFFORD TO IGNORE

blog article

Jun 21, 2019

In the US, consumers already prefer buying online than in a brick and mortar store. Over half of shoppers say they’d rather purchase with their mouse. And despite the fact that most shopping dollars are still spent in-store, 96% say they’ve bought something over the internet — 80% ...

Read More