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Advertising Trends You Should Consider in 2019 ADVERTISING TRENDS YOU SHOULD CONSIDER IN 2019

blog article

Jan 17, 2019

It's a new year, filled with new challenges to advertising professionals. The slow death of traditional advertising vehicles (TV, newspapers), the rise of new ones (mobile, video) and the rise of a new generation of consumers who simply will not be interrupted (millennials, Gen Z), means those r...

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Get more conversions by deconstructing your PPC ads GET MORE CONVERSIONS BY DECONSTRUCTING YOUR PPC ADS

blog article

Jan 17, 2019

Chefs have been playing with improving the presentation of food by deconstructing meals into their components before recombining them into dishes that are a better version of the ingredients’ former selves. Sounds almost exactly like what PPC experts are doing with ads these days. When creatin...

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Advertisers are out of step with online shoppers ADVERTISERS ARE OUT OF STEP WITH ONLINE SHOPPERS

blog article

Jan 16, 2019

It’s the era of e-commerce. Retailers like Amazon, Target, and Walmart are now not only major online shopping destinations. They are also powerful advertising platforms. There are more opportunities than ever for advertisers to connect with consumers during their online shopping journeys. But,...

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4 Strategies to Supercharge Your Online Marketing 4 STRATEGIES TO SUPERCHARGE YOUR ONLINE MARKETING

blog article

Jan 16, 2019

Online marketing is one of the most effective tools to grow a business. However, in order to have an efficient strategy, businesses need to stay ahead of changing technology and user trends. Over the years, the way people consume online content has shifted considerably. A recent study by GlobalWebIn...

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11 Digital Marketing Tools You Can 11 DIGITAL MARKETING TOOLS YOU CAN'T LIVE WITHOUT

blog article

Jan 15, 2019

Take a look at some of the tools that we use for our own marketing efforts here at Thomas, and see how you can incorporate them into your industrial marketing. One of our personal favorites, Canva is a design tool that can help you create professional-looking digital and print marketing collateral. ...

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Advertising Is The Key To Business Success ADVERTISING IS THE KEY TO BUSINESS SUCCESS

blog article

Jan 15, 2019

There is no question that advertising is the key to the success of any business large or small, new or old. Without advertising and marketing practices a company simply cannot succeed or last long. To ensure long and lasting success, a business must engage in marketing and advertising in some way. I...

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Top 7 Facebook Ads Tips to Implement Today TOP 7 FACEBOOK ADS TIPS TO IMPLEMENT TODAY

blog article

Jan 15, 2019

I can't wait for the Facebook Virtual Ads Summit on Jan. 24 not only because it's hosted by my company MobileMonkey, but because it's a major meeting of the social media minds.  We've got some of the brightest Facebook marketers joining us to talk about ad strategies, optimizati...

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How to Manage Your Instagram Advertising for Your Business? HOW TO MANAGE YOUR INSTAGRAM ADVERTISING FOR YOUR BUSINESS?

blog article

Jan 14, 2019

One of the most important factors in running a successful business is advertising. In this day-and-age advertising is primarily done through social media. You’ve got Twitter, Facebook, and LinkedIn, but the biggest player to this day is Instagram. With over 800 million people using the app 7 d...

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Five Ways To Improve Your Social Video Advertising FIVE WAYS TO IMPROVE YOUR SOCIAL VIDEO ADVERTISING

blog article

Jan 14, 2019

According to a prediction by eMarketer, “Advertisers’ increasing spend will push mobile’s share of total media to 47.9% by 2022.” But despite mobile's position as one of the most prevalent mediums in our personal lives, creative execution on mobile is often an afterthough...

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Here are 7 digital marketing trends your business needs to pay attention to in 2019 HERE ARE 7 DIGITAL MARKETING TRENDS YOUR BUSINESS NEEDS TO PAY ATTENTION TO IN 2019

blog article

Jan 11, 2019

The new year is here, and digital marketing is more advanced and innovative than ever before, businesses have to keep up. It is very likely that the strategies you used last year won’t be effective in 2019. But the good news is I have been following the new digital marketing trends and strateg...

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4 Ways that Online Brands Can Prepare for Upcoming Social Media Marketing Trends 4 WAYS THAT ONLINE BRANDS CAN PREPARE FOR UPCOMING SOCIAL MEDIA MARKETING TRENDS

blog article

Jan 11, 2019

2018 was certainly a record-breaking year in many regards, but most notably in social media. Consumers are spending more time scrolling through social media platforms than ever before. In fact, a report from the Manifest found that 72% of consumers check social sites multiple times a day, and the av...

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Best Digital and SEO Services for Marketing your Online Branding BEST DIGITAL AND SEO SERVICES FOR MARKETING YOUR ONLINE BRANDING

blog article

Jan 11, 2019

Digital marketing has served as one of the most excellent business tools for a lot of entrepreneurs these days. It not only has harnessed the power of digital and SEO services for marketing but also has helped the small business entrepreneurs in taking up their business to the next level. Digital an...

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How Facebook’s Advertising Base Is Trending HOW FACEBOOK’S ADVERTISING BASE IS TRENDING

blog article

Jan 11, 2019

The vast majority of Facebook’s (FB) revenue comes from advertiser spending to promote brands or market products and services on its platforms, which together reach more than 6.0 billion people globally. According to a Facebook update in October, some 6.0 million advertisers are active on its ...

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Media advertising slumps for 2018 MEDIA ADVERTISING SLUMPS FOR 2018

blog article

Jan 10, 2019

Also, advertising spending on newspapers also declined by almost 20 percent to about Bt511 million in December last year. Total advertising expenditures on media increased slightly by 0.8 percent year on year in December last year to about Bt8.9 billion. Meanwhile, total advertising expenditure for ...

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Advertising Tips to Generate More Sales Leads for your Business ADVERTISING TIPS TO GENERATE MORE SALES LEADS FOR YOUR BUSINESS

blog article

Jan 10, 2019

Even the most amazing product in the history of mankind won’t sell if nobody knows about it. Why do you think so many startups with great ideas still end up failing in the first five years? As a top digital marketing firm, we understand the simple fact that even an average product can create g...

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I saw the future of advertising, and damn is it scary I SAW THE FUTURE OF ADVERTISING, AND DAMN IS IT SCARY

blog article

Jan 10, 2019

The holy grail of advertising is creating a targeted message for specific individuals based on their shopping habits. The more information they have about you, the better they can offer you things they know you want. This is one of the biggest reasons your favorite retailers and restaurants offer lo...

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Advertising ADVERTISING'S FUTURE IS IN ALL OUR HANDS

blog article

Jan 09, 2019

Just before Christmas, the Department for Digital, Culture, Media & Sport published figures showing that the UK creative industries contributed £100bn to the British economy in 2017, growing at twice the rate of the economy since 2010. Advertising was billed as a star performer, with DCMS ...

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Continuing To Use a Model In Advertising After Expiration of the Original License May Cost Millions CONTINUING TO USE A MODEL IN ADVERTISING AFTER EXPIRATION OF THE ORIGINAL LICENSE MAY COST MILLIONS

blog article

Jan 09, 2019

The cost of paying for forgiveness can be millions of dollars far more than the cost of the original license.  In Olive v. General Nutrition Centers, one advertiser just learned this the hard way.  GNC’s ad agency hired a model for a photo shoot at a cost of $4,800, which included on...

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Why 2019 will be Facebook’s year of reckoning – and how it can fix it WHY 2019 WILL BE FACEBOOK’S YEAR OF RECKONING – AND HOW IT CAN FIX IT

blog article

Jan 07, 2019

The social network will see declining growth rates if not an outright downward trajectory this year unless it makes two specific and significant changes. Sure, the total number of daily active users (DAUs) is increasing. But look more closely. The number of US and Canadian DAUs has remained flat for...

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What is the Difference between Marketing and Advertising? WHAT IS THE DIFFERENCE BETWEEN MARKETING AND ADVERTISING?

blog article

Jan 07, 2019

Coupled with this is digital marketing which backs up your advertising message. While advertising and marketing are inexorably intertwined, it is most often marketing that will carry the company’s message through and see it land at its successful destination. Marketing involves many elements, ...

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Facebook Advertising vs. Google Advertising: Which is Better? FACEBOOK ADVERTISING VS. GOOGLE ADVERTISING: WHICH IS BETTER?

blog article

Jan 07, 2019

Many of our clients ask us about Facebook advertising. Mostly, they want to know which is the better platform for advertising, Google Ads or Facebook Ads. For some reason, this question has been coming up more and more often lately. Perhaps it’s because Facebook has been in the news so much. (...

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How Will Blockchain Impact Digital Marketing? HOW WILL BLOCKCHAIN IMPACT DIGITAL MARKETING?

blog article

Jan 07, 2019

Blockchain technology is rapidly moving in on many industries. While it’s usually discussed in the financial and banking realm, there are many implications of blockchain outside of traditional markets. According to Statistica, in the telecommunications, media, and technology sector, blockchain...

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Video Marketing Trends and Forecasts for 2019 VIDEO MARKETING TRENDS AND FORECASTS FOR 2019

blog article

Jan 07, 2019

2018 was an exciting year for Video Marketing as we saw Facebook Video watching trends rise, Google provides video carousels on search pages and every social algorithm fully embrace the rise of the video above all other visuals for businesses and brands. In 2019, we expect Video Marketing to continu...

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7 Facebook Ads Best Practices You Need to Implement 7 FACEBOOK ADS BEST PRACTICES YOU NEED TO IMPLEMENT

blog article

Jan 04, 2019

The reason why you may want to use Facebook for marketing is the “reach” factor. With 2.27 billion monthly active users, there is a high probability that your prospective customers are currently hanging out on the social network. However, as Facebook grew with time, and as more and more ...

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The 25 Most Expensive Keywords in AdWords THE 25 MOST EXPENSIVE KEYWORDS IN ADWORDS

blog article

Jan 04, 2019

Way, way back in 2011, when the world was young and fidget spinners weren’t yet a thing, there was lore floating around in the search marketing world that “mesothelioma” was the most expensive keyword to bid on in Google AdWords, costing upwards of $100 per click. But was it true? ...

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WHY B2B ADVERTISING IS A BIG DEAL WHY B2B ADVERTISING IS A BIG DEAL

blog article

Jan 04, 2019

When people think about the differences between B2C (business-to-consumer) and B2B (business-to-business) advertising, they typically differentiate between the two based on emotions. B2C advertising has been fueled by the notion that consumers are irrational and make purchase decisions impulsively. ...

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How the Advertising Landscape Will Continue to Evolve in 2019 HOW THE ADVERTISING LANDSCAPE WILL CONTINUE TO EVOLVE IN 2019

blog article

Jan 03, 2019

Advertising has historically been powered by media. While this is still the case, technology is increasingly at the industry’s center of gravity. This shift, along with outside influences ranging from the economy to politics, has brought the industry to a pivotal moment. Everything from how an...

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Five resolutions for programmatic advertising in 2019 FIVE RESOLUTIONS FOR PROGRAMMATIC ADVERTISING IN 2019

blog article

Jan 03, 2019

In our industry, the end of the year is a time for R&R, not rest and relaxation (as the digital ad ecosystem never sleeps), but reflection and resolutions. It's a time to evaluate and digest our successes as well as our shortcomings, allowing us to set a new direction as we continue to evolv...

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Can Google conquer programmatic outdoor advertising? We ask the experts - Econsultancy CAN GOOGLE CONQUER PROGRAMMATIC OUTDOOR ADVERTISING? WE ASK THE EXPERTS - ECONSULTANCY

blog article

Jan 03, 2019

Last week came the news from WirtschaftsWoche that Google intends to make a foray into out-of-home (OOH) advertising in Germany. Whilst programmatic OOH is nothing new (the automated buying of digital outdoor space) and allows advertisers to change their messaging according to variables such as time...

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These ad blockers replace digital ads with cats, art, and vintage advertising THESE AD BLOCKERS REPLACE DIGITAL ADS WITH CATS, ART, AND VINTAGE ADVERTISING

blog article

Jan 03, 2019

A host of niche ad blockers are helping web surfers trade annoying ads for cats, art, and inspiration. The tools are part of a burgeoning cottage industry of blocking software birthed by popular frustration with disruptive digital ads in recent years. But where most of their ilk simply scrub pop-ups...

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How to Find Profitable Targets in Facebook Advertising for B2B Marketers HOW TO FIND PROFITABLE TARGETS IN FACEBOOK ADVERTISING FOR B2B MARKETERS

blog article

Jan 03, 2019

Running a Facebook targeting campaign can help you get leads and improve your bottom line. So why not join the 54% of B2B marketers using social as a powerful lead-gen tool? If you are in the B2B space and you aren’t targeting prospects on Facebook yet, there’s a real chance you are miss...

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What are the Daily Tasks of a Social Media Manager? WHAT ARE THE DAILY TASKS OF A SOCIAL MEDIA MANAGER?

blog article

Jan 03, 2019

If you think that the social media manager spends all day just reading Tweets and blogs while sipping coffee, think again. This person is responsible for the daily implementation of social media marketing strategy for the company. As part of the company-wide digital marketing strategy, the social me...

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4 WAYS TO UNDERSTAND YOUR MOBILE BILLBOARD ADVERTISING TARGET AUDIENCE 4 WAYS TO UNDERSTAND YOUR MOBILE BILLBOARD ADVERTISING TARGET AUDIENCE

blog article

Jan 03, 2019

Regardless of the type of advertising that you use, understanding your audience is vital to the success of your business. Mobile billboard advertising is an effective model that works best when a campaign hits its target audience at the right time. Whether you’re a large business or just start...

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How To Utilize TrueView, YouTube HOW TO UTILIZE TRUEVIEW, YOUTUBE'S SUPER-FINELY TARGETED AD SERVICE

blog article

Jan 02, 2019

Let’s say your competitor has invested a tidy sum creating an awesome YouTube video about its sizzling hot, number-one best-selling product. The video gets tons of views. Good on the competitor. You, not so much. However, what YouTube will let you do to stay in the game is insert a commercial ...

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THREE RESOLUTIONS FOR ADVERTISERS AHEAD OF THEIR NEXT MEDIA PITCH THREE RESOLUTIONS FOR ADVERTISERS AHEAD OF THEIR NEXT MEDIA PITCH

blog article

Jan 02, 2019

Let's all agree on one thing: Pitches are a huge effort, for both advertisers and agencies. They take a massive amount of time and resource, so it would be foolish not to make the most of the opportunity they present. And yet, too many advertisers fail to prepare and thus risk getting a sub-opti...

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Blockchain – World-Changing Technology in Advertising BLOCKCHAIN – WORLD-CHANGING TECHNOLOGY IN ADVERTISING

blog article

Jan 02, 2019

Frauds in advertising can be efficiently avoided using the blockchain technology.  Companies who are paying are doing so to engage their prospective customers at least for a few minutes.  They pay for the engaged minutes; however, there are tales of false engagements in the advertising ind...

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SHOULD FACEBOOK STILL BE PART OF YOUR SOCIAL MEDIA MARKETING IN 2019? SHOULD FACEBOOK STILL BE PART OF YOUR SOCIAL MEDIA MARKETING IN 2019?

blog article

Jan 02, 2019

Many small businesses are trying to decide on their social media marketing in 2019. Marketing for most small businesses is often not a priority, but it should be. How else will people learn about your product or services? Word of mouth? Well, that might have worked 15 or 20 years ago, but does not w...

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Advertising and academia are controlling our thoughts. Didn’t you know? ADVERTISING AND ACADEMIA ARE CONTROLLING OUR THOUGHTS. DIDN’T YOU KNOW?

blog article

Jan 02, 2019

Humans, the supremely social mammals, are ethical and intellectual sponges. We unconsciously absorb, for good or ill, the influences that surround us. Indeed, the very notion that we might form our own minds is a received idea that would have been quite alien to most people five centuries ago. This ...

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Extend Your Nonprofit’s Reach with Paid Ads EXTEND YOUR NONPROFIT’S REACH WITH PAID ADS

blog article

Jan 02, 2019

In general, paid ads can help your nonprofit with your recognition, donations, and events. You can promote valuable content to draw in new leads and position yourself as industry experts. Here are the type of paid ads you can begin using today along with best practices. Search ads are online adverti...

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E-marketing Vs Digital Marketing: What’s Better for 2019? E-MARKETING VS DIGITAL MARKETING: WHAT’S BETTER FOR 2019?

blog article

Jan 01, 2019

Emarketing and digital marketing… aren’t those concepts too similar? You simply treat e-marketing as part of your digital marketing campaign, so you don’t pay much attention to what’s better, right? Well, it’s time to start making a clear difference. Before we start ou...

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5 things we learned about AT&T’s media and advertising business in 2018 5 THINGS WE LEARNED ABOUT AT&T’S MEDIA AND ADVERTISING BUSINESS IN 2018

blog article

Dec 31, 2018

When 2018 began, AT&T did not have a massive media and advertising business. But the telecom giant is closing the year with a portfolio of TV networks, multiple direct-to-consumer streaming video services and an advertising division that spans traditional and digital media. Here are five things ...

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Key people movements that changed the advertising landscape in 2018 KEY PEOPLE MOVEMENTS THAT CHANGED THE ADVERTISING LANDSCAPE IN 2018

blog article

Dec 29, 2018

For the Indian advertising industry, 2018 has been a year defined by industry whiplash. From the wave of #MeToo hitting the industry hard to Sir Martin Sorrell quitting WPP, the world’s largest marketing communications group, we take a look at key people movements that shaped the industry in 2...

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Publishers Weigh Pros and Cons of Potential Google Ad-Blocking Feature PUBLISHERS WEIGH PROS AND CONS OF POTENTIAL GOOGLE AD-BLOCKING FEATURE

blog article

Dec 29, 2018

Online publishers and media companies are trying to discern the potential impact on their businesses if Alphabet Inc.’s Google proceeds with a plan to introduce an ad-blocking feature in its popular Chrome web browser that would filter out certain types of unacceptable ads. On the one hand, su...

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What Amazon Advertising’s big 2018 advancements will mean for 2019 WHAT AMAZON ADVERTISING’S BIG 2018 ADVANCEMENTS WILL MEAN FOR 2019

blog article

Dec 28, 2018

It’s easy to over hype things, but 2018 will be remembered as a momentous year for Amazon’s advertising business. It is estimated to now be the third-largest ad seller in the U.S. behind Google and Facebook with 4% market share (keep the over-hype in check). What will fuel further advert...

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Social Media Trends to Look Out for in 2019 SOCIAL MEDIA TRENDS TO LOOK OUT FOR IN 2019

blog article

Dec 28, 2018

Social media has come a long way, and it’s definitely here to stay as a marketing tactic. Going into the New Year, be sure to have your social media marketing strategies top of mind. Increasing your brand awareness, strengthening customer loyalty, and validating your brand are a few reasons wh...

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Huawei is taking on the mobile giants by investing in partnerships, not advertising - Marketing Week HUAWEI IS TAKING ON THE MOBILE GIANTS BY INVESTING IN PARTNERSHIPS, NOT ADVERTISING - MARKETING WEEK

blog article

Dec 28, 2018

Chinese technology brand Huawei has its sights set on Apple and Samsung, as it looks to increase market share by expanding into global markets with its latest high-end smartphone. Following the launch of its flagship devices the P10 and P10 plus at Mobile World Congress in March, Huawei’s CMO ...

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The Definitive Guide to Your Google Ads Quality Score THE DEFINITIVE GUIDE TO YOUR GOOGLE ADS QUALITY SCORE

blog article

Dec 27, 2018

Everyone wants to create high-quality ads that are directly relevant to their target audience because it means that they’ll get a lot of clicks and a lot of conversions. Of course, that’s the goal! Actually creating those high-quality ads, however, isn’t always as easy as it sounds...

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Why Email Segmentation Is The Key To Successful Email Marketing WHY EMAIL SEGMENTATION IS THE KEY TO SUCCESSFUL EMAIL MARKETING

blog article

Dec 27, 2018

You know the gist when it comes to email marketing but what are these lists, segments, and tags people keep talking about? A study conducted by DMA concluded that 77% of email marketing ROI (return on investment) comes from a targeted or segmented list but what does this mean exactly? What exactly i...

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What We Learned From Collecting 100,000 Targeted Facebook Ads WHAT WE LEARNED FROM COLLECTING 100,000 TARGETED FACEBOOK ADS

blog article

Dec 26, 2018

Since we launched our Facebook Political Ad Collector project in fall 2017, more than 16,000 people have participated in it. They all agreed to install a browser plug-in that anonymously sent us the ads they see when they browse Facebook. We used that data to understand and report on how political m...

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Ultimate Guide to Improve Google Ads Campaign Performance ULTIMATE GUIDE TO IMPROVE GOOGLE ADS CAMPAIGN PERFORMANCE

blog article

Dec 21, 2018

Most of us don’t have the time to always be checking our Google Ads accounts. During my career, I’ve managed a number of accounts. I managed up to 18 at a time and other times I’ve managed just one. This post is for those looking to improve google ads campaign performance while man...

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In-app advertising has come a long way: Here’s why you should use it IN-APP ADVERTISING HAS COME A LONG WAY: HERE’S WHY YOU SHOULD USE IT

blog article

Dec 21, 2018

Mobile apps are the most direct conduit to consumers. Americans love their cell phones and are rarely without them by their sides. Consumers spend 90 percent of their mobile internet time in them. And, according to Google, the number one smartphone activity outside of work is in-app shopping, and th...

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Back to Basics: Maximize your YouTube advertising BACK TO BASICS: MAXIMIZE YOUR YOUTUBE ADVERTISING

blog article

Dec 21, 2018

Advertisers are expected to spend just shy of $30 billion on online video this year an increase of nearly 28 percent year-over-year, according to recent research. It is a whopping number that demonstrates the rapidly growing opportunity to reach target audiences through sight, sound, and motion. Lea...

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People love Instagramming billboards–and it’s great for advertisers PEOPLE LOVE INSTAGRAMMING BILLBOARDS–AND IT’S GREAT FOR ADVERTISERS

blog article

Dec 21, 2018

It just takes one. One billboard, in one city, with a message, can travel the globe in an instant. Remember Deadpool‘s Valentine’s Day magic? 20th Century Fox made a single gag billboard positioning the superhero action flick as a romantic love story, and it went around the world as soon...

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The complex digital advertising ecosystem explained THE COMPLEX DIGITAL ADVERTISING ECOSYSTEM EXPLAINED

blog article

Dec 21, 2018

It used to be that advertising meant newspaper ads and flyers. In today’s digital world, advertising has reached new levels. Advertising has evolved into a global marketplace and now requires many relationships that extend further than the typical publisher/advertiser bond we’ve all beco...

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5 TYPES OF DIGITAL ADVERTISING TO INCLUDE IN YOUR B2B MARKETING STRATEGY 5 TYPES OF DIGITAL ADVERTISING TO INCLUDE IN YOUR B2B MARKETING STRATEGY

blog article

Dec 21, 2018

I make my living writing and editing all manner of content. What follows is a harsh truth that I’ve had to accept: Organic discovery of content is all but dead. I wish it weren’t the case, but it is. That’s not to say content isn’t valuable. It definitely is. It can still hel...

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What Makes A Good Social Media Marketing Agency? WHAT MAKES A GOOD SOCIAL MEDIA MARKETING AGENCY?

blog article

Dec 21, 2018

However, for many organizations big and small, the huge range of campaigns and tactics available can be a hindrance just as much as a help. It can be very easy for companies to drown in a sea of likes, shares, and retweets and lose sight of the real purpose of their marketing. Preventing that from h...

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Has Netflix exposed a dark future for advertising? HAS NETFLIX EXPOSED A DARK FUTURE FOR ADVERTISING?

blog article

Dec 20, 2018

Netflix’s algorithms are infamous. They entice us to watch new shows, analyze our levels of engagement and, as recently discovered, generate targeted advertising based on our perceived race. At the end of October 2018, subscribers started to notice a pattern as they scrolled through Netflix th...

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9 Ways Advertising Can Take Advantage of Digital Growth in 2019 9 WAYS ADVERTISING CAN TAKE ADVANTAGE OF DIGITAL GROWTH IN 2019

blog article

Dec 20, 2018

We’re deep into the mechanisms of digital transformation. Retailers are gradually migrating to more automated customer experiences, there’s an app for everything and algorithms rule advertising even when it comes to the influencers who’ve most recently challenged the value proposit...

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DIGITAL ADVERTISING: WHERE WE STAND AND WHAT TO EXPECT IN 2019 DIGITAL ADVERTISING: WHERE WE STAND AND WHAT TO EXPECT IN 2019

blog article

Dec 20, 2018

2018 has been a huge year for digital advertising, with H1 2018 showing that the total UK digital advertising market is now worth £6.4bn, up 15 percent year-on-year. Mobile advertising has been a massive contributor to this, as we increasingly see a shift towards a mobile-first world. We chatt...

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This is what we must change about advertising THIS IS WHAT WE MUST CHANGE ABOUT ADVERTISING

blog article

Dec 20, 2018

It’s that wonderful, wonderful time of the year. A time of lists, predictions or reflections. But rather than join the long and eminent list of such contributors, instead I thought I’d make a single suggestion for 2019. “Only one, Bob?”, I hear you say, "that’s not...

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Facebook Ad Hacks: 6 Tips to Improve Your Facebook Ad Creative FACEBOOK AD HACKS: 6 TIPS TO IMPROVE YOUR FACEBOOK AD CREATIVE

blog article

Dec 20, 2018

Whether you’re new to Facebook advertising or you’re a “pro”, there’s always room for improvement and certain hacks that can get you more engagement and conversions. There’s just about a million different ways to succeed and fail with Facebook ads, but the hacks b...

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How to Get Google Ads Certification: A Step-by-Step Guide HOW TO GET GOOGLE ADS CERTIFICATION: A STEP-BY-STEP GUIDE

blog article

Dec 19, 2018

Google Ads certification is an important credential for marketers. It is one of the few standardized ways to prove a certain level of knowledge or topical relevance. While it isn’t an exclusive badge, it requires a certain level of work learning the concepts or experience in day-to-day Google ...

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Mobile Advertising Before And After 2018 MOBILE ADVERTISING BEFORE AND AFTER 2018

blog article

Dec 19, 2018

This year, the App Store turned 10 years old. I'm fortunate to have witnessed the challenges and opportunities of this vibrant ecosystem throughout all these years, first as part of a mobile game studio (Tapulous, acquired by Disney) and then as a co-founder of an in-app advertising platform (Ch...

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Why billboards and outdoor ads are booming in a smartphone age WHY BILLBOARDS AND OUTDOOR ADS ARE BOOMING IN A SMARTPHONE AGE

blog article

Dec 19, 2018

Netflix produces content, namely billions of dollars worth of documentaries, series, and cooking shows every year. But, like any tech firm, it’s also heavily invested in advertising, promotion, and market research. How else would it understand viewers, attract new ones, and give them a sense o...

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The 5-Step Process HubSpot Uses to Optimize Facebook Advertising Costs THE 5-STEP PROCESS HUBSPOT USES TO OPTIMIZE FACEBOOK ADVERTISING COSTS

blog article

Dec 18, 2018

When Mark Zuckerberg shocked the digital marketing world with his announcement that Facebook would overhaul its algorithm to let users engage with their friends and family more and less with brands, the social media giant’s CPM skyrocketed 122% the highest spike in Facebook ad prices over the ...

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Controversial advertising: marketing ploy or lack of awareness? CONTROVERSIAL ADVERTISING: MARKETING PLOY OR LACK OF AWARENESS?

blog article

Dec 17, 2018

Every day, we are exposed to up to five thousand advertisements. They're everywhere on our phones, televisions, newspapers, radios, emails the list is endless. Many of these adverts pass by our conscious awareness, with endorsements and subliminal messages peppered across social media. In the pr...

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How Instagram is changing advertising in Southeast Asia HOW INSTAGRAM IS CHANGING ADVERTISING IN SOUTHEAST ASIA

blog article

Dec 17, 2018

Instagram has disrupted the realm of social media in a lot of good ways. It’s changed the way that brands connect with their followers, and, most importantly, the way they advertise with them. The platform currently has more than 1 billion active users, and followers engage with brands and oft...

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4 Tips For Harnessing Social Media To Win Clients And Grow Revenue 4 TIPS FOR HARNESSING SOCIAL MEDIA TO WIN CLIENTS AND GROW REVENUE

blog article

Dec 17, 2018

Social networks have, to a large extent, defined the way we work and live. Not only do these conversational tools ignite debate and broaden networks, but in a very real sense, they nourish a collective consciousness, an understanding of what it means to be alive in the world right here, right now. F...

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12 Tips for Finding Social Media Zen 12 TIPS FOR FINDING SOCIAL MEDIA ZEN

blog article

Dec 14, 2018

Feeling peaceful, fulfilled, and relaxed as a social media marketer? Not if Facebook has anything to do with it. Oh, and all the Lit and Yaas stickers on Instagram you thought were so magnetic and romancing. Flames. Fake news, full feeds, fast unfollows. It’s stressful, painful, and even somet...

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What Directors Need to Know About Digital Advertising Fraud WHAT DIRECTORS NEED TO KNOW ABOUT DIGITAL ADVERTISING FRAUD

blog article

Dec 13, 2018

Earlier this year, Procter & Gamble announced it cut its digital advertising budget by $200 million after putting pressure on social media companies to be more transparent when it came to the reach of the ads they were selling. “Transparency shined a spotlight on reality and we learned val...

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What Kind of Ads Can You Run on YouTube? WHAT KIND OF ADS CAN YOU RUN ON YOUTUBE?

blog article

Dec 13, 2018

YouTube is the second-largest search engine in the world after Google. Approx. Nine million South Africans are on the platform on a monthly basis. In a previous article, we mentioned that 8 million South Africans are on Facebook every month. That should help put things in perspective about how popul...

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A brief story of the evolution of Internet adverting A BRIEF STORY OF THE EVOLUTION OF INTERNET ADVERTING

blog article

Dec 13, 2018

The origins of advertising date back in a very distant time. Publicity exists since civilization and commerce origins. This shows that there has always been an obvious need to communicate, and in the beginning, word-of-mouth advertising was the most common. However,  in this post, we are going ...

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Stand Out: 5 Ways to Combine Traditional and Digital Marketing STAND OUT: 5 WAYS TO COMBINE TRADITIONAL AND DIGITAL MARKETING

blog article

Dec 13, 2018

As more companies turn to digital marketing, traditional marketing channels have become cheaper and more accessible to businesses of all sizes. Try out these five tactics to combine traditional strategies with digital marketing to increase your reach and appeal to consumers. Now more than ever, cons...

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5 Ways to Optimize PPC Advertising to Improve the Customer Experience 5 WAYS TO OPTIMIZE PPC ADVERTISING TO IMPROVE THE CUSTOMER EXPERIENCE

blog article

Dec 12, 2018

Advertising and customer experience those two concepts may sound mutually exclusive. When marketers today consider their customer experience initiatives, they rarely think about the impact of advertising. And that’s a big problem. According to a recent study, nearly 70 percent of consumers mai...

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The Future of Video Advertising Is Artificial Intelligence THE FUTURE OF VIDEO ADVERTISING IS ARTIFICIAL INTELLIGENCE

blog article

Dec 12, 2018

Imagine you're a video editor in 2019. You're handed a script and given thousands of shots to craft a 10-second pre-roll ad, promoted on social media to viewers with specific interests and viewing habits, living across North America and Europe. You crack your knuckles and get to work: You si...

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What Kind of Ads Can You Run on Instagram? WHAT KIND OF ADS CAN YOU RUN ON INSTAGRAM?

blog article

Dec 12, 2018

Instagram launched in 2010 and in a matter of the first 24 months it was worth one billion dollars. It was Facebook who forked out the one billion dollars to acquire Instagram in 2012 and six years later it’s the fastest-growing social media platform in the world. In 2015 Instagram opened itse...

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Holiday Facebook Ad Examples Analyzed to Help You Drive Sales HOLIDAY FACEBOOK AD EXAMPLES ANALYZED TO HELP YOU DRIVE SALES

blog article

Dec 12, 2018

Do you want to get the most from the holiday season? Have you thought about Facebook Ads, but aren’t 100% sure how to use them? This article gives you real-world, holiday-specific Facebook ad examples from businesses like yours providing inspiration for a successful holiday season.
Read...

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The Different Types Of Ads You Can Run On Facebook THE DIFFERENT TYPES OF ADS YOU CAN RUN ON FACEBOOK

blog article

Dec 11, 2018

Facebook today has over 2 billion monthly active users. In South Africa alone approximately 8 million people regularly use the platform to check in on the latest news or to see what their friends and family might be up to. This is one of the main reasons the platform is such an attractive advertisin...

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How to Spot When Advertising Is Led by a Quadropoly HOW TO SPOT WHEN ADVERTISING IS LED BY A QUADROPOLY

blog article

Dec 11, 2018

When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it&r...

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Facebook Post Best Practices That Actually Drive Clicks FACEBOOK POST BEST PRACTICES THAT ACTUALLY DRIVE CLICKS

blog article

Dec 11, 2018

Making your business stand out on Facebook is getting more difficult by the day. With 2 billion users and every brand under the sun paying for Facebook Ads, is there still any point in posting organically? Organic posts still get more community engagement than paid posts, and they show your target m...

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How to Build an Ecommerce Funnel on Facebook HOW TO BUILD AN ECOMMERCE FUNNEL ON FACEBOOK

blog article

Dec 11, 2018

Today, e-commerce is the preferred channel of most consumers. Businesses have seen a 15% growth in the industry, with a tenth of total US purchases done online and more than half of in-store purchases influenced by eCommerce sites. Social media apps like Facebook have changed the landscape of market...

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Digital influencers have changed advertising. They’re changing journalism, too. DIGITAL INFLUENCERS HAVE CHANGED ADVERTISING. THEY’RE CHANGING JOURNALISM, TOO.

blog article

Dec 10, 2018

THE RISE OF SOCIAL PLATFORMS has brought with it a new kind of celebrity: the digital influencer.
It’s a newish term, used to describe social media users whose online clout enables them to engage with and advertise to their followers in more direct ways than traditional media figures. A...

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Amazon Advertising Options Guide: What Marketers Need to Know AMAZON ADVERTISING OPTIONS GUIDE: WHAT MARKETERS NEED TO KNOW

blog article

Dec 09, 2018

Amazon’s market share has grown exponentially, with more brands shifting their attention to Amazon Advertising Brands can no longer ignore the power that Amazon has when it comes to marketing directly to consumers. After all, $0.51 of every e-commerce dollar is spent on Amazon. And more produc...

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Digital Transformation as a Catalyst for Brand Marketing DIGITAL TRANSFORMATION AS A CATALYST FOR BRAND MARKETING

blog article

Dec 09, 2018

For most businesses and organizations, the need to streamline business activities provides the impetus for digital transformation. Sometimes it starts with making sure the customer’s experience is exceptional, and sometimes it begins with ensuring that all internal processes and business activ...

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How to Combine Google Shopping Ads with Facebook Ads to Win in 2019 HOW TO COMBINE GOOGLE SHOPPING ADS WITH FACEBOOK ADS TO WIN IN 2019

blog article

Dec 06, 2018

Google Shopping ads and Facebook ads are powerful channels for e-commerce advertising. While each of these channels is strong on its own, the winning advertising strategies are holistic campaigns that maximize on conversion opportunities by combining Google Shopping ads with Facebook ads. They are v...

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How Does Pay Per Click Advertising Work? HOW DOES PAY PER CLICK ADVERTISING WORK?

blog article

Dec 06, 2018

Pay Per Click Advertising (PPC) plays a very significant role when it comes to online and digital marketing. It’s one of the most popular marketing objectives today and it requires the advertiser to only pay once someone has clicked on his or her specific advert. Before we dig deeper into PPC,...

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Google confirms it will start blocking GOOGLE CONFIRMS IT WILL START BLOCKING 'ANNOYING' ADS ON CHROME NEXT YEAR

blog article

Dec 06, 2018

Two years ago, in response to the rise of ad blocking, Google’s head of ads and commerce Sridhar Ramaswamy said the industry needed to come together to tackle the root problem of bad ad experiences. Roughly a year later, Google, Facebook, the IAB and others formed the Coalition for Better Ads ...

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How to Maximize Website Value Using Social Media Tools HOW TO MAXIMIZE WEBSITE VALUE USING SOCIAL MEDIA TOOLS

blog article

Dec 05, 2018

Digital marketing tools are a boon to smaller businesses. E-mail, SMS messaging, social media, SEO work and careful investments in search engine marketing all offer scalability and 24/7 flexibility. For companies with tight budgets, where owners have more time than money, smart marketing scalability...

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7 Main Reasons Why You Need a Digital Marketing Strategy in 2018 7 MAIN REASONS WHY YOU NEED A DIGITAL MARKETING STRATEGY IN 2018

blog article

Dec 04, 2018

The face of marketing has changed significantly in the past few decades and even more so in the past few years. People are more informed when making purchases, thanks to the overwhelming availability of information online for virtually all products, companies, and people. Now, followers are your pot...

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Is B2B Marketing Ready for Programmatic Advertising? IS B2B MARKETING READY FOR PROGRAMMATIC ADVERTISING?

blog article

Dec 04, 2018

By 2019, programmatic advertising will most probably account for about two-thirds of the world’s digital display advertising (martechcube). There’s no doubt programmatic advertising is one of the fastest growing areas of AdTech, connecting advertisers with publishers to get targeted, rel...

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7 Tips for Marketing With Facebook on a Budget 7 TIPS FOR MARKETING WITH FACEBOOK ON A BUDGET

blog article

Dec 03, 2018

Facebook is often seen as an opportunity for small business. Instead of needing to splash on big ad buys for uncertain results, smaller firms can get ads and marketing messaging in front of the right demographics for small sums and easily track the results of their spending. In theory, at least. &ld...

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Targeted Advertising: Get Efficient and Market Smarter TARGETED ADVERTISING: GET EFFICIENT AND MARKET SMARTER

blog article

Dec 03, 2018

Technology is changing, and when technology changes, businesses have to adapt as well. Only large companies with marketing funds to waste can afford to do massive ad campaigns. It’s far more cost-effective and efficient to think a little bit smaller and smarter. Advertising in the 21st century...

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8 BEST PRACTICES FOR FACEBOOK ADVERTISING 8 BEST PRACTICES FOR FACEBOOK ADVERTISING

blog article

Dec 03, 2018

Facebook advertising is a good place to spend your budget quickly, but if you aren’t following the most recent app advertising best practices, you can easily burn through hundreds even thousands of dollars in just a few minutes. At first, the ads might even look like they’re performing w...

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8 Winning Strategies to Succeed with Social Media Advertising 8 WINNING STRATEGIES TO SUCCEED WITH SOCIAL MEDIA ADVERTISING

blog article

Dec 03, 2018

Social media advertising offers advertisers an audience bigger than anyone could imagine a generation ago. Facebook and Instagram's more than 2 billion users represent the largest collection of prospective customers in the world (by far). So not using the platforms to show off your business is a...

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The hottest advertising trend in 2018? Billboards. THE HOTTEST ADVERTISING TREND IN 2018? BILLBOARDS.

blog article

Nov 30, 2018

On the streets of San Francisco ground zero for all things online, virtual, and digital tech companies are sneaking out into the “real” world. Apple and Google ads loom over Highway 101 on enormous 14’x48’ sheets of vinyl. Eaze posters cover MUNI busses. Bitcoin placards line...

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14 Content Promotion Ideas to Increase Your Brand’s Reach 14 CONTENT PROMOTION IDEAS TO INCREASE YOUR BRAND’S REACH

blog article

Nov 30, 2018

Every visitor that you get to your site is an opportunity for conversion. And content marketing is a great conversion tactic. Not only does it help you engage and inform your audience, but it also helps you build strong relationships through relevant and valuable content. But no matter how interesti...

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Quick Tips to Get the Most Value Out of Your Ad Spend QUICK TIPS TO GET THE MOST VALUE OUT OF YOUR AD SPEND

blog article

Nov 30, 2018

Online advertising is often seen as an unavoidable “pay to play” process- spend more, make more. That’s exactly what Facebook and Google want you to believe, especially when you take a closer look at the actual effectiveness of Facebook’s “Boost” button (more on t...

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Why You Should Use a Content Calendar For Your Digital Marketing WHY YOU SHOULD USE A CONTENT CALENDAR FOR YOUR DIGITAL MARKETING

blog article

Nov 30, 2018

Every successful person has to be a big dreamer. We imagine what our future could possibly be, ideal in every respect. Then we work hard every day toward that distinct vision, goal or purpose. However, a goal without a plan is just a wish. By not preparing you are preparing to fail. Planning ahead w...

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Why marketers should pay more for their advertising agencies WHY MARKETERS SHOULD PAY MORE FOR THEIR ADVERTISING AGENCIES

blog article

Nov 30, 2018

Marketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry. It’s a polished, media-trained world. Savvy spokespeople tell us precisely nothing beyond the party line. So when soundbite supre...

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Why your Company Needs to be on Social Media WHY YOUR COMPANY NEEDS TO BE ON SOCIAL MEDIA

blog article

Nov 29, 2018

Are you still contemplating whether your brand or business should be on social media and use it as a form of advertising? If you are still not convinced about the power of social media, then maybe some of the points in this article below can help you better understand this phenomenon and how it can ...

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How to Use a Digital Marketing Strategy in the Banking Industry HOW TO USE A DIGITAL MARKETING STRATEGY IN THE BANKING INDUSTRY

blog article

Nov 29, 2018

Putting together a digital marketing strategy for your bank or credit union doesn’t have to be an intimidating prospect, even if you’re brand new to the topic. One of the reasons digital marketing has become such a powerful force is because of how user-friendly it is. As you’re abo...

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5 Lessons from Netflix on How to Be Successful with Content Marketing 5 LESSONS FROM NETFLIX ON HOW TO BE SUCCESSFUL WITH CONTENT MARKETING

blog article

Nov 29, 2018

When looking for content marketing advice, it’s best to have experienced marketers show you the way.
How about learning content strategies from someone who’s done it successfully for a big name brand?
I recently talked to Barry W. Enderwick, former director of customer acqu...

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The Importance of Skills Development is the Digital Marketing Space THE IMPORTANCE OF SKILLS DEVELOPMENT IS THE DIGITAL MARKETING SPACE

blog article

Nov 28, 2018

At the beginning of the year, a report stated that the skills shortage is so critical in South Africa that companies were looking elsewhere for the skills that they need. In other words, they were preferring to import skills rather than invest locally in skills development. The industries that were ...

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How to Use Facebook Ads to Get Business Leads HOW TO USE FACEBOOK ADS TO GET BUSINESS LEADS

blog article

Nov 28, 2018

Promoting lead generation with Facebook Ads is all about giving your prospective customers a conversion possibility which is higher in the sales funnel than an outright purchase. This keeps your conversion rates high, costs low, and relies more on your team's ability to convert leads than on Fac...

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CONTENT STRATEGIES FOR BETTER SEO CONTENT STRATEGIES FOR BETTER SEO

blog article

Nov 27, 2018

SEO results can be improved by up to 10 times with a strong content marketing strategy. But while 91 percent of marketers are engaged in content marketing, according to CMI and MarketingProf’s annual benchmark report, only 47 percent have a documented content strategy in place. An event manage...

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Why Content Scoring Is the Key to Content Marketing Success WHY CONTENT SCORING IS THE KEY TO CONTENT MARKETING SUCCESS

blog article

Nov 27, 2018

This is a sponsored post written by Atomic Reach. The opinions expressed in this article are the sponsor’s own. Seeing as content marketing generates more leads than traditional marketing while costing less, it’s no surprise that companies are creating content. But how are these organiza...

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How to target your Facebook video marketing strategy HOW TO TARGET YOUR FACEBOOK VIDEO MARKETING STRATEGY

blog article

Nov 27, 2018

If Facebook were a physical place, it would probably look like Times Square multiplied hundreds of times. So, how do you capture a user's attention in an environment with so much sensory overload? For many brands, Facebook video marketing is the perfect way to break through the noise and make an...

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The future of mass media and advertising THE FUTURE OF MASS MEDIA AND ADVERTISING

blog article

Nov 27, 2018

It is usually folly to indulge in any form of crystal ball-gazing when it comes to the future of mass media and their relationships with the advertising world, but I have, for the past few months, been trying to arrive at what I think are some fairly logical conclusions. The first is that the sustai...

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4 Emerging Media Trends to Watch in Advertising 4 EMERGING MEDIA TRENDS TO WATCH IN ADVERTISING

blog article

Nov 27, 2018

In the 1980s, when the New York-based consumer electronics retailer Crazy Eddie was shouting at late night television viewers that his prices were “insane,” nobody thought of brands as their “friends.” Advertising was loud, brash and often in your face.  The goal was to ...

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The Power of Cable TV Advertising for Auto Dealers THE POWER OF CABLE TV ADVERTISING FOR AUTO DEALERS

blog article

Nov 26, 2018

If you really want to impact auto sales, you need to impact the shopping process early. A recent study found 86% of auto buyers research online prior to visiting a local dealership. With that in mind, it’s imperative to reach shoppers before they go online. If marketers focus on the considerat...

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Why marketers should pay more for their advertising agencies WHY MARKETERS SHOULD PAY MORE FOR THEIR ADVERTISING AGENCIES

blog article

Nov 26, 2018

Marketers have long needed to do more for less but there’s a commercial and moral case for investing more in agencies and improving wellbeing in the industry. It’s a polished, media-trained world. Savvy spokespeople tell us precisely nothing beyond the party line. So when soundbite supre...

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The Future of Social Media is Here – Trust and Security Are Back THE FUTURE OF SOCIAL MEDIA IS HERE – TRUST AND SECURITY ARE BACK

blog article

Nov 26, 2018

real friends is a new-generation Social App similar to FB, except it offers security, privacy, and intimacy which are not experienced by FB users. real friends are changing the rules of social media there is no commercial content on the app and it is the only social app that does not spy, track, see...

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How GDPR has changed the advertising game HOW GDPR HAS CHANGED THE ADVERTISING GAME

blog article

Nov 26, 2018

General Data Protection Regulations (GDPR) came into force across Europe on May 29 and have since severely restricted popular forms of digital marketing. However, it has also created new opportunities which may be life-saving for online publishers who have been struggling with declining ad revenue f...

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How Much Do Facebook Ads Cost? HOW MUCH DO FACEBOOK ADS COST?

blog article

Nov 23, 2018

Facebook Ads are an outstanding PPC option. You can run targeted campaigns, show them to specific audiences and have your ads appear in a user’s feed even if they’ve never heard of your brand before. Unsurprisingly, this is an enormously valuable opportunity for brands of all shapes and ...

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Why Is Social Media Important For Businesses? WHY IS SOCIAL MEDIA IMPORTANT FOR BUSINESSES?

blog article

Nov 22, 2018

Social media is short attention span marketing. It fits well with the attention span of today’s people. In fact, if you’re a marketer you probably realize you have just a few seconds to grab someone’s attention. Though social media feeds can be busy, you still need to participate. ...

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A guide to Snapchat advertising as self-serve tool officially opens A GUIDE TO SNAPCHAT ADVERTISING AS SELF-SERVE TOOL OFFICIALLY OPENS

blog article

Nov 21, 2018

A month after announcing a self-serve tool for any advertiser to buy its standard vertical video ads like they buy books on Amazon, Snapchat officially made the Snapchat Ad Manager ad-buying tool available to all advertisers on Monday. Brands that can’t afford the types of buys that merit a Sn...

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Online Video Advertising Doesn’t Just Mean YouTube ONLINE VIDEO ADVERTISING DOESN’T JUST MEAN YOUTUBE

blog article

Nov 21, 2018

The video is a deeply compelling medium for most individuals. Even if Facebook somewhat overstated its reach, there’s no question that human beings are hardwired to respond more emotionally and viscerally to video than to text. So it’s no wonder that video advertising remains one of the ...

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5 Experts Share Their Quora Marketing Success Tips 5 EXPERTS SHARE THEIR QUORA MARKETING SUCCESS TIPS

blog article

Nov 21, 2018

Founded in June 2009, Quora has grown as a platform where individuals and businesses provide value to others through questions and answers. According to the latest statistics from the co-founder, there are 200 million monthly users of this platform. Quora has grown tremendously and smart marketers c...

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Why You Should Starting Sending Your Black Friday Emails Now WHY YOU SHOULD STARTING SENDING YOUR BLACK FRIDAY EMAILS NOW

blog article

Nov 20, 2018

Black Friday is when the insanity begins, but rather than wait for the day to arrive, you should start sending emails now. Once your customers know to expect your email on a busy day, use the next email to present a unique offer, and then make sure the best deals go to your best customers. It’...

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How to Boost Ecommerce Conversion With SMS Marketing HOW TO BOOST ECOMMERCE CONVERSION WITH SMS MARKETING

blog article

Nov 20, 2018

The word of e-commerce is absolutely exploding. Every day there are hundreds of new online stores that are popping up around the world and for good reason…that’s where the money is. In fact, over half of all internet users somewhat regularly shop online. Almost 75% of all millennials pr...

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8 Social Media Tricks to Use in 2019 8 SOCIAL MEDIA TRICKS TO USE IN 2019

blog article

Nov 20, 2018

It won’t be long until 2018 comes to a close. Soon it will be time to reflect upon the year that has passed, in order to make notes, plans, and goals for the next. This certainly goes for social media marketing as well. A lot has been learned over the last several months. Many brands are alrea...

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3 Digital Marketing Trends to Look Out For in 2019 3 DIGITAL MARKETING TRENDS TO LOOK OUT FOR IN 2019

blog article

Nov 20, 2018

In the blink of an eye, another year has all but passed. 2019 is fast approaching, and as always, the hard work of marketers and entrepreneurs never stops. As the digital age keeps churning, it’s crucial that you make sure you are using the most effective marketing techniques to grow your busi...

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How To Make Money With Facebook Ads & What Works For Our Clients HOW TO MAKE MONEY WITH FACEBOOK ADS & WHAT WORKS FOR OUR CLIENTS

blog article

Nov 20, 2018

If you’ve landed on this article, the chances are you are looking to make money with Facebook ads. And as a business owner, why wouldn’t you be? There are over 2.23 billion monthly active Facebook users keyword being active there. So that number isn’t including the inactive, abando...

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The 5 best Email Marketing and Newsletters tools THE 5 BEST EMAIL MARKETING AND NEWSLETTERS TOOLS

blog article

Nov 20, 2018

Do you know the email marketing tools that can help you increase your business sales? Every day it’s more usual for brands to decide to break through in the digital environment. Something that requires performing different online activities to be successful. From analyzing the competition with...

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Google Ads vs Facebook Ads: When to Use Each Ad Platform GOOGLE ADS VS FACEBOOK ADS: WHEN TO USE EACH AD PLATFORM

blog article

Nov 20, 2018

Imagine you're walking down the street and the sole of your much-loved sneaker finally separates. Your sock starts flapping in the wind. "Now I need another pair of sneakers!" you exclaim, and a well-dressed man walks up with a pair in his hands. "These ones are 50% off," he ...

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A visual guide to Pinterest advertising A VISUAL GUIDE TO PINTEREST ADVERTISING

blog article

Nov 20, 2018

Pinterest has slowly been building itself up as an advertising alternative to Google and Facebook over the past 12 months. The company’s focus has historically been on building an engaged user base through its intuitive, visual interface. As a social network, it has always offered something a ...

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3 Proven Tactics to Help You Build More Awesome Links Efficiently 3 PROVEN TACTICS TO HELP YOU BUILD MORE AWESOME LINKS EFFICIENTLY

blog article

Nov 19, 2018

Links remain one of the most important Google ranking factors. Earlier this year, Ahrefs studied almost 1 billion web pages and found a clear correlation between the number of referring domains to a webpage and the amount of organic search traffic it received a finding that likely comes as no surpri...

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10 Important Ways Social Media Listening Can Benefit Your Business 10 IMPORTANT WAYS SOCIAL MEDIA LISTENING CAN BENEFIT YOUR BUSINESS

blog article

Nov 19, 2018

Social media listening can benefit businesses in many different ways. Sometimes, social media impacts a business negatively, such as when consumers criticize its products or services. However, social media listening frequently helps guide a business to growth and to pleasing its customers. McDonald&...

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Targeted Advertising Is Ruining the Internet and Breaking the World TARGETED ADVERTISING IS RUINING THE INTERNET AND BREAKING THE WORLD

blog article

Nov 17, 2018

In his testimony to the US Senate last spring, Facebook CEO Mark Zuckerberg emphasized that his company doesn’t sell user data, as if to reassure policymakers and the public. But the reality that Facebook, Google, Twitter, and other social media companies sell access to our attention is just a...

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Google Chrome Will Automatically Block Annoying Ads GOOGLE CHROME WILL AUTOMATICALLY BLOCK ANNOYING ADS

blog article

Nov 16, 2018

Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday. Publishers will be able to understand how they will be affected through a tool Google is dubbing "The Ad Experie...

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Digital Marketing – The New Form of Advertising DIGITAL MARKETING – THE NEW FORM OF ADVERTISING

blog article

Nov 15, 2018

Digital marketing is a word that has been thrown around a lot over the last few years. Its power and capabilities are misconstrued. Many traditional marketers and business owners think that it’s a fad or phase. The sad thing is that they couldn’t be more wrong! See, the number one form o...

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4 Ways to Keep Your Digital Ad Spending Down 4 WAYS TO KEEP YOUR DIGITAL AD SPENDING DOWN

blog article

Nov 15, 2018

Advertising online can be a highly effective way to connect to prospects who are ready to buy right now, or very soon. You can connect directly with the precise kind of person who needs what you’re selling and is ready to buy now, which helps stretch your marketing dollars further. However, if...

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Recovering SEO traffic and rankings after a website redesign RECOVERING SEO TRAFFIC AND RANKINGS AFTER A WEBSITE REDESIGN

blog article

Nov 15, 2018

When building a new website, retaining and improving your SEO and organic traffic should be a key design goal. This requires a clear understanding of how SEO and website design work together and careful planning for the site migration. If everything is done correctly, you should retain (and improve)...

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The New Facebook Canvas Ads: Creating Full-Screen Instant Experiences THE NEW FACEBOOK CANVAS ADS: CREATING FULL-SCREEN INSTANT EXPERIENCES

blog article

Nov 14, 2018

Mobile matters right now. A lot of big sites are scrambling to implement AMP to make their online presence more mobile-friendly and we’ve seen how Stories are dominating Instagram user attention thanks to their full-screen, mobile-friendly format. Facebook and Instagram Stories aren’t th...

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How to Use Social Media to Boost Your SEO Efforts HOW TO USE SOCIAL MEDIA TO BOOST YOUR SEO EFFORTS

blog article

Nov 14, 2018

One of the most common realities we see in the enterprise-size companies we work with is the almost total separation of organic SEO and social media within marketing departments. This is tragic because social media marketing should be one of the most valued allies of SEO. Below are three ways social...

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Targeted Automobile Advertising: The Next PPC Frontier TARGETED AUTOMOBILE ADVERTISING: THE NEXT PPC FRONTIER

blog article

Nov 14, 2018

While it might seem unconventional now, the concept is no longer out of the realm of possibility. In fact, it’s something that more companies are considering. Like many other industries, auto manufacturers like General Motors and others are intent on finding ways to monetize and generate more ...

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How B2B Companies can Benefit form Digital Marketing HOW B2B COMPANIES CAN BENEFIT FORM DIGITAL MARKETING

blog article

Nov 14, 2018

It’s true that businesses which sell products and services to other businesses (B2B) might not always see the value in online or digital marketing. And rightfully so. Most of these business owners feel that they will be wasting money by advertising on a platform like Facebook or Instagram as t...

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6 Tips for Writing Social Media Ad Copy That Converts 6 TIPS FOR WRITING SOCIAL MEDIA AD COPY THAT CONVERTS

blog article

Nov 14, 2018

Every business needs to have its own voice, one that mimics that of its followers. When users scroll the feed, they should be able to recognize your brand voice immediately. If your brand is more of a cargo short and t-shirt vibe, avoid using words that reflect a suit and tie mentality. The wording ...

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5 Reasons Your Facebook Ads Aren’t Converting & How to Improve Them 5 REASONS YOUR FACEBOOK ADS AREN’T CONVERTING & HOW TO IMPROVE THEM

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand.
But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversions. At my digital marketing firm, we rece...

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Digital Trends to keep up with in 2019 DIGITAL TRENDS TO KEEP UP WITH IN 2019

blog article

Nov 13, 2018

If you’re not riding the wave of digital marketing successfully, you should be and soon. As of the third quarter of 2018, there were 4 176 active Internet users globally  and 3 908 unique mobile Internet users. These numbers are set to explode in the very near future. So what digital mark...

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Digital Trends to keep up within 2019 DIGITAL TRENDS TO KEEP UP WITHIN 2019

blog article

Nov 13, 2018

If you’re not riding the wave of digital marketing successfully, you should be – and soon. As of the third quarter of 2018, there were 4 176 active Internet users globally and 3 908 unique mobile Internet users. These numbers are set to explode in the very near future. So what digital ma...

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5 Reasons Why Your Facebook Ads Aren 5 REASONS WHY YOUR FACEBOOK ADS AREN'T CONVERTING

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand. But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversions. At my digital marketing firm, we recently ra...

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10 Most Important PPC Trends You Need to Know in 2019 10 MOST IMPORTANT PPC TRENDS YOU NEED TO KNOW IN 2019

blog article

Nov 13, 2018

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tool...

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How to Make Your Facebook Ads More Effective HOW TO MAKE YOUR FACEBOOK ADS MORE EFFECTIVE

blog article

Nov 13, 2018

Facebook advertising is one of the best tools available for audience research and promoting your brand.
But even experienced digital marketers can run into issues with their Facebook advertising campaigns; namely turning targeted traffic into conversions. At my digital marketing firm, we rece...

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5 SEO trends that will matter most in 2019 5 SEO TRENDS THAT WILL MATTER MOST IN 2019

blog article

Nov 13, 2018

To be atop the waves, think about your SEO strategy in advance. A shortcut to success: get to know the upcoming trends and work out an action plan for each. This year, Google’s shaken the world with its mobile- and speed-related efforts. As a result, most of next year’s SEO efforts are e...

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10+ Big PPC Trends for 2019 You Should Know 10+ BIG PPC TRENDS FOR 2019 YOU SHOULD KNOW

blog article

Nov 13, 2018

2018 was another huge year in the world of PPC marketing. We saw massive changes at Google, such as AdWords being rebranded as Google Ads; the new Google Ads “experience” (i.e., interface); and the launch of numerous new campaign types, features, enhancements, targeting options, and tool...

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Long Form Content SEO Ranking Strategy: 11 Must Follow Tips to Rank LONG FORM CONTENT SEO RANKING STRATEGY: 11 MUST FOLLOW TIPS TO RANK

blog article

Nov 13, 2018

Have you ever written a piece of long-form content or eBook of 4000 words and above before? If you haven’t, you probably don’t know the benefits and think that it’s just a lot of pointless work. But if you have, you already know that while it is indeed a lot of work, the result of ...

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Stop Losing Money With Facebook Ads: 3 Pro Tips STOP LOSING MONEY WITH FACEBOOK ADS: 3 PRO TIPS

blog article

Nov 13, 2018

Anyone can pay to advertise their products and services on Facebook. They want to gain more click-throughs, views, and product sales. Without doing much research, they set it up, choose whatever settings sound best, and then sit back waiting for organic leads to roll in. But this strategy is useless...

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4 Tips to Promote a Product on Social Media 4 TIPS TO PROMOTE A PRODUCT ON SOCIAL MEDIA

blog article

Nov 12, 2018

This is how I found out: Early fall of this year, I launched a 1-week intensive training course called The Expert SEO Content Writer Course. After 6-7 years spent writing over 1,400 SEO blogs and hiring/managing a full team of content writers, I was ready to share this knowledge by launching my seco...

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7 Key Considerations When Developing Your In-House SEO Structure 7 KEY CONSIDERATIONS WHEN DEVELOPING YOUR IN-HOUSE SEO STRUCTURE

blog article

Nov 12, 2018

In-house SEO is a different beast than agency SEO. With in-house SEO, you’re typically in charge of one website, rather than 50 websites at once. Your focus shifts toward a long-term, holistic approach to website SEO rather than the mechanical approach that exists in most agencies. You will al...

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Why are Digital Marketers in such Demand? WHY ARE DIGITAL MARKETERS IN SUCH DEMAND?

blog article

Nov 12, 2018

Digital marketers are so much in demand because, in case you hadn’t noticed, we have changed trajectory towards digital marketing. Everything digital is so exciting. Because of the rise in digital marketing, and the absolute necessity of developing a digital marketing strategy for your busines...

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9 Military Veterans Who Now Serve the SEO Community 9 MILITARY VETERANS WHO NOW SERVE THE SEO COMMUNITY

blog article

Nov 11, 2018

Search engine optimization (SEO) is a challenging profession because so few people possess all of the character traits necessary for success in this industry. If you’re reading this, then you’re probably already a part of this rare and elite group. There is another rare group that also a...

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An Insider’s Guide to Promoting Banned Products on Social Media AN INSIDER’S GUIDE TO PROMOTING BANNED PRODUCTS ON SOCIAL MEDIA

blog article

Nov 09, 2018

Despite the constantly changing social media algorithms affecting your organic reach, social media remains as one of the top digital platforms to promote your brand. But if you represent one of those banned verticals, building a presence on the social web can be challenging. This is partly why most ...

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The Future Of Legacy TV Advertising: Audience Targeted, Data-Driven Campaigns THE FUTURE OF LEGACY TV ADVERTISING: AUDIENCE TARGETED, DATA-DRIVEN CAMPAIGNS

blog article

Nov 09, 2018

It’s time the legacy TV players and digital stakeholders got together to create shared value for the advertising ecosystem. Today, it’s possible to utilize TV data to leverage audience targeting and data-driven campaigns, just like you can for digital. It used to be that legacy televisio...

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5 Ways to Dominate 2019 with Social Media Marketing on Facebook 5 WAYS TO DOMINATE 2019 WITH SOCIAL MEDIA MARKETING ON FACEBOOK

blog article

Nov 09, 2018

Social media marketing on Facebook is on the rise. Despite pretty much being the birthplace of social media marketing, Facebook has retained its spot as a top contender, with more daily visitors than any other social media platform. With over two billion active users, every type of audience is prese...

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LinkedIn Advertising – How to Get Started LINKEDIN ADVERTISING – HOW TO GET STARTED

blog article

Nov 08, 2018

Marketing your business online requires an advertising budget as part of your strategy. Whether your goal is to drive traffic to your website, create brand awareness, promote content or convert to sales. Organic reach has become smaller and that means if you want to get in front of more people you h...

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Here’s what Facebook says about ads and targeting on Portal HERE’S WHAT FACEBOOK SAYS ABOUT ADS AND TARGETING ON PORTAL

blog article

Nov 08, 2018

As Facebook’s new video-calling devices Portal and Portal+ begin shipping Thursday, the company has issued an update for consumers detailing how it will use data collected on the device and what ads they may see there. Essentially, it amounts to a kind of “don’t worry, trust us,&rd...

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How to Future-Proof Your Link Building HOW TO FUTURE-PROOF YOUR LINK BUILDING

blog article

Nov 07, 2018

Do I want to do link building? As I wait for the collective sigh of everyone reading this to subside, I think that this is a question that everyone in search asks themselves on a regular basis. While the answer being overwhelmingly no for the majority of the population, the main reason being the tim...

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14 Ways to Avoid Creating Safe & Boring Content 14 WAYS TO AVOID CREATING SAFE & BORING CONTENT

blog article

Nov 07, 2018

How do you stand out from all of the clutter and get your audience to take notice? People are exposed to messages (i.e., content) consistently – so much so that it becomes noise. There are fundamentals that have to be addressed, such as taking the time to identify and define your personas, but...

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How to Combine SEO & PPC for More Powerful Results HOW TO COMBINE SEO & PPC FOR MORE POWERFUL RESULTS

blog article

Nov 07, 2018

SEO and PPC may be separate marketing channels with unique roles and purposes, but they both play for the same team. Ultimately, the goal of both SEO and PPC is to attract people to your website. Faced with financial limitations, marketers are often driven by thoughts of final results. The question ...

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5 trends that will reshape media and advertising in 2019, including Facebook 5 TRENDS THAT WILL RESHAPE MEDIA AND ADVERTISING IN 2019, INCLUDING FACEBOOK'S NEXT MOVES

blog article

Nov 07, 2018

From a bevy of M&A deals and consolidation on one end to Facebook's Cambridge-Analytica scandal and GDPR on another, there were a lot of shake-ups in the advertising and media industries in 2018. 2019 will continue that trend, according to a new report by market research firm Forrester, whic...

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Are you Equipped to be a Social Media Manager? ARE YOU EQUIPPED TO BE A SOCIAL MEDIA MANAGER?

blog article

Nov 07, 2018

The social media manager is like the captain of a ship. He or she steers the ship, with all the vessel’s tools at hand, safely into the harbor. He or she is imbued with the ethos of social media and it is through them and by them alone that the destination of the brand achieves its target the ...

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What Digital Marketing Skills Can Do for Your Company WHAT DIGITAL MARKETING SKILLS CAN DO FOR YOUR COMPANY

blog article

Nov 06, 2018

In our article a couple of weeks ago, entitled Why Upskilling Your Staff On Digital Marketing Is Crucial, we outlined a number of digital marketing skills that are essential to have in your company. In this article we look at why training your staff in digital marketing is so crucial. When you upski...

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6 Ways To Build Trust With Your Customers Through Social Media 6 WAYS TO BUILD TRUST WITH YOUR CUSTOMERS THROUGH SOCIAL MEDIA

blog article

Nov 06, 2018

Finding common ground with your audience can sometimes be tricky, no matter how good your content and service might be. The social media landscape is constantly shifting, and what works today might not even be a topic of conversation tomorrow. Trust leads to revenue in the business world, and social...

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Bing crawling, indexing and rendering: A step-by-step on how it works BING CRAWLING, INDEXING AND RENDERING: A STEP-BY-STEP ON HOW IT WORKS

blog article

Nov 06, 2018

Let’s face it spiders are intimidating. Yet, when you’re in SEO, understanding how spiders crawl, index and render pages is vital to ensuring a site’s ability to flourish. Last week, Frédéric Dubut, senior program manager at Microsoft, broke down each concept for us a...

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5 Reasons Why You Should Still Be Advertising on Facebook 5 REASONS WHY YOU SHOULD STILL BE ADVERTISING ON FACEBOOK

blog article

Nov 05, 2018

With social media platforms like Snapchat and Twitter growing in popularity, particularly among young people, you might think that advertising on Facebook is a waste of your time. But the fact is, that’s just not the case. Facebook is still among the world’s largest social media platform...

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Google brings expanded AMP support to search and display ads GOOGLE BRINGS EXPANDED AMP SUPPORT TO SEARCH AND DISPLAY ADS

blog article

Nov 05, 2018

When Google launched its Accelerated Mobile Pages (AMP) project about a year and a half ago, the focus was squarely on speeding up mobile web pages, with a special emphasis on news sites. Over the last few months, both the scope of supported pages and the range of places where Google surfaces AMP pa...

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Why Upskilling Your Staff On Digital Marketing Is Crucial WHY UPSKILLING YOUR STAFF ON DIGITAL MARKETING IS CRUCIAL

blog article

Nov 01, 2018

There are numerous variables that play a role in a company’s success. Currently, in South Africa, we are facing a tough economy, strong competitors in most industries, aggressive inflation, and a weak and compared to the dollar. This makes the importing the goods a challenge. To succeed as a b...

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Amazon Advertising 101: Everything You Need to Know AMAZON ADVERTISING 101: EVERYTHING YOU NEED TO KNOW

blog article

Nov 01, 2018

We are a consumerist society here in 2018, but Amazon has truly fed the beast! I mean, let’s be real, I think most of us have shamefully had our recycling bins overflowing into our neighbor’s yard due to empty Amazon boxes. To add to the mix, Amazon’s ad business is blowing up in 2...

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Where is the Best Place for a Dentist to Advertise? WHERE IS THE BEST PLACE FOR A DENTIST TO ADVERTISE?

blog article

Nov 01, 2018

In this article, I’ll discuss patient acquisition for private paying patients and insurance practices and for people running their own fully private dental practice.  I’ll give you some preliminary advice and then get into where you can find the best ROI for patient acquisition from...

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Here HERE'S HOW TO IMPROVE GOOGLE SEARCH

blog article

Nov 01, 2018

Google’s Danny Sullivan asked the SEO community for feedback on how Google could improve. The community responded with bright suggestions that made sense for Google and web publishers. While there were a few tweets with predictable complaints, the response was overwhelmingly constructive. Cyru...

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How to Do Content Curation for SEO HOW TO DO CONTENT CURATION FOR SEO

blog article

Nov 01, 2018

This article will teach you how to get started with content curation to maximize your SEO benefits.
But first, let’s find out what content curation entails. Content curation is the process of finding and compiling existing content on topics that are relevant to your audience and industr...

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How to Promote Your Instagram Page for Greater Brand Awareness HOW TO PROMOTE YOUR INSTAGRAM PAGE FOR GREATER BRAND AWARENESS

blog article

Oct 31, 2018

Social media is a huge component to any marketing strategy. In other words you need social media in order for your business to survive in today’s digital world. If you’re struggling with how to promote your Instagram page we have 17 tips and tricks to help you get started! Surely, you ha...

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11 Things Health Leaders Need To Know About Social Media & Marketing 11 THINGS HEALTH LEADERS NEED TO KNOW ABOUT SOCIAL MEDIA & MARKETING

blog article

Oct 30, 2018

Of the more than 7 billion people on Earth, the number of mobile phone users is approaching 5 billion devices, while toothbrush ownership is closer to 4 billion. Indicating that both marketings of technology and public health have great disparities, but also that leadership in health care are not ex...

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A Quick Guide For How to Set up a Remarketing Campaign in Adwords A QUICK GUIDE FOR HOW TO SET UP A REMARKETING CAMPAIGN IN ADWORDS

blog article

Oct 30, 2018

Did you know that it costs five times more expensive to get new customers and clients than to get repeat orders?  The logic here is simple: the fact that they bought from you before makes it easier to convince them to purchase again. For this to work, however, the previous customer must be comp...

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Website Marketing For Your Small E-commerce Website WEBSITE MARKETING FOR YOUR SMALL E-COMMERCE WEBSITE

blog article

Oct 30, 2018

Online shopping is a thriving market. In fact, retail e-commerce sales worldwide are forecasted to nearly double between 2016 and 2020. To project this growth further, during an April 2017 survey 40% of internet users in the United States stated that they purchased items online at several times per ...

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Social Media Marketing Vs Social Media Advertising: Who Will Win the Social Traffic Game in 2018? SOCIAL MEDIA MARKETING VS SOCIAL MEDIA ADVERTISING: WHO WILL WIN THE SOCIAL TRAFFIC GAME IN 2018?

blog article

Oct 29, 2018

Organic Social Marketing or Paid Social Advertising? Which are the more effective traffic generation and customer acquisition channel between the two? Where should a social media marketer invest their resources time, effort and dollars (or bitcoins) in 2018? In the social ecosystem, there has been a...

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What’s the Best Digital Ad Platform for Your Budget? WHAT’S THE BEST DIGITAL AD PLATFORM FOR YOUR BUDGET?

blog article

Oct 29, 2018

When you get right down to it, digital advertising really isn’t all that different from offline advertising in traditional channels at least in theory. As the advertiser, you rent space on someone else’s platform, whether that’s a printed newspaper, a radio broadcast, a television ...

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11 Tips for Using Chatbots on Facebook Messenger 11 TIPS FOR USING CHATBOTS ON FACEBOOK MESSENGER

blog article

Oct 29, 2018

Want to tap into Facebook Messenger’s massive audience of more than 1.3 billion users? With unprecedented ROI (70-80 percent engagement within the first hour), developing a chatbot for Facebook Messenger is a must. Don’t know where to begin? You aren’t alone. “A lot of people...

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How to Boost Your Visibility on Google Images HOW TO BOOST YOUR VISIBILITY ON GOOGLE IMAGES

blog article

Oct 29, 2018

Image optimization is among the most manageable yet overlooked strategies for SEO. Often, we neglect even the simplest image optimization practices and waste the chance to bring in easy traffic to our websites. On October 24, I moderated a Best of SEJ Summit webinar presented by Gary Illyes, the Web...

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6 Tips for Hiring Your First Social Media Manager 6 TIPS FOR HIRING YOUR FIRST SOCIAL MEDIA MANAGER

blog article

Oct 29, 2018

It took a while for many business owners to realize the power of social media to understand that this wasn’t just a fad nor a  means for sharing family photos. It was a tool that could grow a company’s relationship with its target audience and drive sales. But now that most of us ar...

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Why You Need to have a Digital Marketing Strategy for your Company WHY YOU NEED TO HAVE A DIGITAL MARKETING STRATEGY FOR YOUR COMPANY

blog article

Oct 29, 2018

Digital marketing has proven what a powerful weapon it is. The workplace has exploded with ferocity. A sales experience has transformed into a thunderbolt with sellers and customers becoming engaged like the marketplace has never seen before. Because of the myriad tools available for digital markete...

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Getting Your SEO Strategy Spot On Through OutreachXpert GETTING YOUR SEO STRATEGY SPOT ON THROUGH OUTREACHXPERT

blog article

Oct 28, 2018

As we all know, digital technology now plays a huge part in our lives. In fact, our move into the digital era means we have had to change everything from the way in which we enjoy entertainment and shopping to the way in which we run our businesses. When it comes to the latter, effective marketing i...

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7 Rules to Get More Leads with Triggered Pop-Up Campaigns 7 RULES TO GET MORE LEADS WITH TRIGGERED POP-UP CAMPAIGNS

blog article

Oct 26, 2018

Pop-ups suck. Half of the marketers say “Pop-ups are annoying; they make people leave the website and we lose the profit.” Another half claim “Pop-ups can be of a high value and drive sales, increase the conversion rates and average order value.” When I stumble upon a website...

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Facebook Messenger Marketing Tips for Influencers FACEBOOK MESSENGER MARKETING TIPS FOR INFLUENCERS

blog article

Oct 26, 2018

Matcha personality and message to an audience, and you’ve got an influencer who can sway purchase power and societal tastes. Oh, and don’t forget, make a mint. But Facebook, Instagram, and Twitter have been around long enough that they’re saturated and nearly impossible for buildin...

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Google+: Past, Present & Future GOOGLE+: PAST, PRESENT & FUTURE

blog article

Oct 25, 2018

Earlier this month, Google announced that it will be shutting down Google Plus for consumers in a 10-month phase-out. The decision follows a recent discovery of an undisclosed security flaw that exposed users’ profile data that was said to have been remedied in March. The software glitch may h...

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12 Areas Every SEO Professional Must Master 12 AREAS EVERY SEO PROFESSIONAL MUST MASTER

blog article

Oct 24, 2018

While SEO and search might not be the shiny object that it was a decade ago, it still has a critical role in the digital marketing mix. That, plus a soaring demand for qualified talent, make it important for current and aspiring SEO professionals to know and master key areas of knowledge. Even seaso...

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How E-commerce Websites Can Achieve E-A-T Quality HOW E-COMMERCE WEBSITES CAN ACHIEVE E-A-T QUALITY

blog article

Oct 24, 2018

When Google updated their Search Quality Rater Guidelines in July this year, the concept of E-A-T (Expertise, Authority, Trust) gained spotlight once again. The updated guidelines increased the focus on E-A-T, as well as the author of the content as an individual not just the authority of the websit...

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5 Tools That Can Help Boost Your SEO Productivity 5 TOOLS THAT CAN HELP BOOST YOUR SEO PRODUCTIVITY

blog article

Oct 24, 2018

Today’s marketing landscape is littered with choices when it comes to productivity tools. New tools are being developed every day with a view to streamlining SEO productivity, providing insights and managing resources. Because of the sheer volume of tools available, their overlap and the time ...

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The 5 Most Important Principles for Brand Management Success THE 5 MOST IMPORTANT PRINCIPLES FOR BRAND MANAGEMENT SUCCESS

blog article

Oct 24, 2018

For your product and/or service to be truly successful, you need loyal customers who repeatedly buy from you. Remember the case we told you about where the supermarket chain lost millions because they were out of stock of Coca-Cola? The cooldrink giant’s powerful brand shows just how a brand c...

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The 13 Best Free Social Media Monitoring Tools for Every Marketing Team THE 13 BEST FREE SOCIAL MEDIA MONITORING TOOLS FOR EVERY MARKETING TEAM

blog article

Oct 24, 2018

Reputation is everything. And on the internet, that couldn't be truer. It's important to always know what people are saying about you whether it's your customers, your competitors, or the press. And on any given day, it can be tricky to keep up with what your audience is sharing across a...

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The Beginner’s Guide to Advertising on Facebook THE BEGINNER’S GUIDE TO ADVERTISING ON FACEBOOK

blog article

Oct 24, 2018

Facebook is now, by technology standards, the Grand Old Patriarch of social media. It’s one of the oldest surviving social media platforms, having arisen from the ashes of older efforts like Myspace and gone on to accumulate huge numbers for itself. In fact,  68% of all adult Americans us...

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What Does a Brand Manager Do? WHAT DOES A BRAND MANAGER DO?

blog article

Oct 23, 2018

There are countless titles in the marketing field more so now with the advent of the Fourth Industrial Revolution and the ubiquity of social media. One of these titles is “brand manager”. Now, you will probably be asking what a brand manager does. To answer this properly, we’re goi...

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Stop Burying Digital Advertising STOP BURYING DIGITAL ADVERTISING

blog article

Oct 23, 2018

By 2020, more than $117 billion will be spent on digital and mobile advertising in the U.S. And as marketing budgets continue to increase across our industry, the investment in digital advertising will likely continue to grow, as well.  As I survey our industry’s digital advertising outpu...

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AMP Pages Will Soon Support Video Docking, Sticky Ads, More AMP PAGES WILL SOON SUPPORT VIDEO DOCKING, STICKY ADS, MORE

blog article

Oct 23, 2018

The Accelerated Mobile Pages project has announced a variety of new features coming soon to AMP pages. Many of the upcoming features are currently supported by regular web pages. That means site owners will be able to create equivalent AMP pages that more closely resemble the original web page. Here...

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3 Tips To Improve Your Content Marketing For Three Main Stages of The Buyer’s Journey 3 TIPS TO IMPROVE YOUR CONTENT MARKETING FOR THREE MAIN STAGES OF THE BUYER’S JOURNEY

blog article

Oct 23, 2018

The modern customers no longer wait to be served with the best solution to their problem. They proactively look for the information they need to make a purchase decision. Your job, as a brand, is to meet them halfway and provide them with all the tidbits they need to make that final call. Different ...

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5 Key Things Mobile Marketers Need To Know About 5G 5 KEY THINGS MOBILE MARKETERS NEED TO KNOW ABOUT 5G

blog article

Oct 22, 2018

Hey mobile marketers, there’s a new G in town; 5G. Ok, bad joke. But it’s been almost a decade since 4G made its debut, so it’s an exciting time in the world of mobile. Read on to get up to speed on everything you need to know about 5G and what the latest broadband cellular network...

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Here HERE'S WHY YOU SHOULD HIRE A SOCIAL MEDIA MANAGER

blog article

Oct 22, 2018

Four years ago, there were just 3 million active advertisers on Facebook. As or 2017, more than 5 million brands were advertising on Facebook. So far this year, another 1 million have entered the fray. Yes, these numbers are pretty daunting. But it clearly shows how important Facebook marketing has ...

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5 Ways to Up Your Digital Marketing Game in 2019 5 WAYS TO UP YOUR DIGITAL MARKETING GAME IN 2019

blog article

Oct 22, 2018

There are only a few months to go before we hit 2019 the perfect time to plan a fresh digital marketing strategy and capitalize on upcoming trends. After all, in a field as dynamic as this, staying ahead makes all the difference in terms of brand visibility and recall. And while certain strategies f...

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How to Improve Customer Loyalty with Digital Marketing HOW TO IMPROVE CUSTOMER LOYALTY WITH DIGITAL MARKETING

blog article

Oct 19, 2018

You can’t retain what you don’t understand. When focused on constant customer acquisition, it gets easy to get carried away. Okay, so you’ve figured out an acquisition strategy, you’ve made your product/service fit into the customers’ lives. Your unique value propositio...

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6 Brands Nailing Twitter Marketing Today 6 BRANDS NAILING TWITTER MARKETING TODAY

blog article

Oct 18, 2018

Twitter may not be the flashiest or trendiest social network the past few years. It’s not as sexy as Snapchat doesn’t change as quickly as Instagram, and isn’t in the news as often as Facebook. There’s significantly less “keeping up” to do with Twitter than with i...

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Best Practices to Boost Your PPC Quality Score BEST PRACTICES TO BOOST YOUR PPC QUALITY SCORE

blog article

Oct 17, 2018

If you use PPC as part of your digital marketing efforts, you’re probably familiar with the term Quality Score. It’s an indication of the quality of your keywords, ads, and landing pages, helping you understand how competitive your ads are in the marketplace. Based on a score of 1-10, wi...

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What does ‘SEO’ mean in Marketing? WHAT DOES ‘SEO’ MEAN IN MARKETING?

blog article

Oct 17, 2018

The Internet continues to explode every single day and it has revolutionized the way that many marketing processes take place. For example, Google has coined the term ‘Zero Moment of Truth’ (ZMOT) to describe how the Internet has reshaped the manner in which customers make buying decisio...

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Best Times to Post on Social: What to Consider BEST TIMES TO POST ON SOCIAL: WHAT TO CONSIDER

blog article

Oct 16, 2018

We all want to know what the best time to post a social media update is, but the answer isn’t always straightforward. With differing algorithms for different social media sites, various time zones to contend with, and different audiences, is there really a universal “best time” to ...

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Do you still need a PPC tool with the new Google Ads? DO YOU STILL NEED A PPC TOOL WITH THE NEW GOOGLE ADS?

blog article

Oct 15, 2018

On the surface, it’s easy to wrongly conclude that Google and Bing are automating PPC pros right out of relevance. Basic PPC tasks can now happen with very little human intervention through the Google and Bing interfaces easy enough for a novice PPC manager to create and launch pretty good cam...

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3 of The Top Tools to Use in your Social Media Marketing 3 OF THE TOP TOOLS TO USE IN YOUR SOCIAL MEDIA MARKETING

blog article

Oct 15, 2018

As an entrepreneur or solopreneur, you will find yourself in the challenging spot of having to work in your business as well as on your business until such time that it becomes financially viable for you to take on additional people to assist you. Social media marketing is a relatively inexpensive t...

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A Data Breach Just Killed Off Google+ - Here’s What You Need To Know A DATA BREACH JUST KILLED OFF GOOGLE+ - HERE’S WHAT YOU NEED TO KNOW

blog article

Oct 12, 2018

It was going to be the next big social media network. It was going to challenge Facebook and Twitter. It was going to make terms like “Circles” and “+1” just as common as hashtags and likes. Except none of that happened, and now Google+ is no more. This week, Google announced...

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18 Video Marketing Insights for Social Success 18 VIDEO MARKETING INSIGHTS FOR SOCIAL SUCCESS

blog article

Oct 11, 2018

Lights, camera, video. If there is one thing all brands and marketers should be doing regardless of size, budget, audience, industry, country or social network – it’s video marketing. For one, Facebook’s Nicola Mendelsohn predicts that their content will “probably” be &...

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5 Useful & Easy Google Ads Metrics You Should Monitor 5 USEFUL & EASY GOOGLE ADS METRICS YOU SHOULD MONITOR

blog article

Oct 11, 2018

This post is not meant to reveal “the ultimate PPC KPIs” or serve as “the definitive guide to PPC metrics once and for all”. Instead, see this as a useful starting point. Looking at any one of these metrics alone will not give you the needed answers for optimizing your campai...

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This Google scrip Helps You Recover Lost Sales THIS GOOGLE SCRIP HELPS YOU RECOVER LOST SALES

blog article

Oct 11, 2018

We’re finally in Q4, the most exciting time for conversion-focused advertisers. While it’s exciting because it’s the time of the year when most sales happen, it can be a pretty tedious time for account management. Many advertisers shift into a sort of maintenance mode during Q4. Ac...

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6 Reasons Why Offline Marketing is Still Necessary 6 REASONS WHY OFFLINE MARKETING IS STILL NECESSARY

blog article

Oct 11, 2018

“For the first time, online media will overtake television and all other mediums in terms of time spent on a single media format, globally, in 2018 ” Business Today “Over five years, P&G is aiming for $2 billion in marketing cuts, including media, with a heavy emphasis on clean...

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3 Steps to Find Out Why Your Social Media Leads Are Leaving 3 STEPS TO FIND OUT WHY YOUR SOCIAL MEDIA LEADS ARE LEAVING

blog article

Oct 11, 2018

Every digital marketer knows that good traffic doesn’t always translate to high conversions. Unless the leads are guided into a system nurturing them throughout the process, they don’t stick around. As a result, all of the likes and shares amount to nothing. That’s a big waste of m...

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10 Social Media Marketing Tips for Restaurants 10 SOCIAL MEDIA MARKETING TIPS FOR RESTAURANTS

blog article

Oct 11, 2018

No matter how appetizing your food is, your efforts are going unnoticed if you’re not driving traffic into your restaurant. That’s why it is imperative as a restaurant to have a social media presence. Before we get started, here are a few important numbers you should consider on the impa...

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How to Get Your Digital Marketing Venture Funded HOW TO GET YOUR DIGITAL MARKETING VENTURE FUNDED

blog article

Oct 11, 2018

As rapidly as the social media space is evolving, there’s always a high demand for companies that can help other businesses navigate these murky waters. If you’re interested in creating your own digital marketing venture, getting funded is one of the crucial pieces to the puzzle. There&r...

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How to Achieve Short – and Long-Term Success With Your Outdoor Advertising Campaign HOW TO ACHIEVE SHORT – AND LONG-TERM SUCCESS WITH YOUR OUTDOOR ADVERTISING CAMPAIGN

blog article

Oct 11, 2018

Short-term success is something you experience immediately, like selling out a concert. Long-term success comes with time, like spreading the word about a new artist. Out of home advertising can help you achieve both types of success. In fact, there may be no medium better suited to these twin under...

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5 Strategies for Creating Link-Worthy Content 5 STRATEGIES FOR CREATING LINK-WORTHY CONTENT

blog article

Oct 11, 2018

As an SEO and content marketing professional, you already know that backlinks from relevant, high-authority sites are crucial for landing the top spots in Google Search results. The importance of quality backlinks is underscored by the findings of Ranking Factors 2.0, a study by SEMrush on Google ra...

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Sell Targeted Online Marketing to Businesses Currently Using Offline Advertising SELL TARGETED ONLINE MARKETING TO BUSINESSES CURRENTLY USING OFFLINE ADVERTISING

blog article

Oct 11, 2018

An opportunity for Online Sellers Sales Agents Telemarketers to earn commission selling the benefits of modern, customized marketing campaigns to businesses currently using old fashioned, physical advertising. Cost-effective services and a simple, persuasive sales message make this an ideal sales of...

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Building Your Brand’s Digital Presence BUILDING YOUR BRAND’S DIGITAL PRESENCE

blog article

Oct 10, 2018

While most marketers are more focused on sales-related activities online such as running a PPC campaign and social media ads, many have already discounted the great value of using the same platforms to build their brand presence online. Because of the massive surge of new digital technologies over t...

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10 Online Advertising Terms You Need to Know 10 ONLINE ADVERTISING TERMS YOU NEED TO KNOW

blog article

Oct 10, 2018

A website’s analytics discoverable via services such as Google Analytics can help in boosting marketing and other content, identifying website traffic origins, and knowing where to focus efforts that will give visitors the best possible experience. There is much to decipher in those metrics, s...

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How to Use Social Media to Get More Customer Reviews HOW TO USE SOCIAL MEDIA TO GET MORE CUSTOMER REVIEWS

blog article

Oct 10, 2018

Social media marketing should be a part of every business’ online marketing strategy. Along with boosting sales and building brand awareness, social media platforms can also be used to generate more customer reviews. Here’s how to leverage your social media accounts to get more reviews. ...

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5 Ways to Optimize Your Instagram 5 WAYS TO OPTIMIZE YOUR INSTAGRAM

blog article

Oct 10, 2018

It is essential to optimize your Instagram if you want to successfully market your brand in the social media world. Instagram is saturated with businesses, brands, and influencers that are all vying for their audience’s attention. Even with great content and the best intentions, it’s har...

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8 Ways to Justify Your Social Media Marketing Program 8 WAYS TO JUSTIFY YOUR SOCIAL MEDIA MARKETING PROGRAM

blog article

Oct 09, 2018

Demonstrating value and ROI from social media marketing campaigns has been challenging since marketers first began using the platform to target prospects and customers. But should ROI even be a major social media justified? Some say social media marketing success means looking beyond ROI, while othe...

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6 Reasons Why Website Traffic is Down 6 REASONS WHY WEBSITE TRAFFIC IS DOWN

blog article

Oct 09, 2018

There are times when web traffic changes. Sometimes for the best. Sometimes for the not so best. It’s not difficult to diagnose why traffic changes. Here is how you can take control of your web traffic to help it keep growing. Mobile is changing search habits. More businesses are noticing that...

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Three ways digital advertising must evolve as we adopt AI THREE WAYS DIGITAL ADVERTISING MUST EVOLVE AS WE ADOPT AI

blog article

Oct 09, 2018

It’s true that AI is proving itself to be a crucial tool, writes Sacha Berlik but some things need to change before advertisers set themselves up for success Despite constant media attention about the “rise of the robots” the advertising ecosystem has finally realized that AI is, i...

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How To Find Money For Your First Marketing Campaign HOW TO FIND MONEY FOR YOUR FIRST MARKETING CAMPAIGN

blog article

Oct 09, 2018

Setting up a marketing campaign can be challenging at any time, especially if your budget is tight. But when it is your very first campaign, it can be even more difficult, as you might not have any funds at all to help you get started. Whether you are a start-up with a marketing manager on board, or...

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What is the Best Time to Post on Social Media WHAT IS THE BEST TIME TO POST ON SOCIAL MEDIA

blog article

Oct 09, 2018

We all know social media is one of the most powerful marketing channels when it comes to building a brand. Whether you are in the B2C or B2B space, a social media channel like Facebook, Instagram or LinkedIn can really help amplify your brand’s presence. It’s one thing to put a social me...

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Why You Need a Social Media Strategy WHY YOU NEED A SOCIAL MEDIA STRATEGY

blog article

Oct 08, 2018

It’s a fact that, on a daily basis, more time is spent on the Internet year on year. Social media and the Internet is closely intertwined. This is why time on social media channels has also been increasing. Currently South Africans spend more than three hours per day (on average) on social med...

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4 reasons why traditional advertising is losing ground 4 REASONS WHY TRADITIONAL ADVERTISING IS LOSING GROUND

blog article

Oct 08, 2018

“I purchased an ad for $10,000, but it has not given anything at all in return.”  Variations of that sentence are heard more and more often these days. The effect of traditional marketing is decreasing, but nevertheless, many companies still continue to spend large amounts in ads an...

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Emarketing vs. Digital Marketing vs. Internet Marketing: What’s the Difference? EMARKETING VS. DIGITAL MARKETING VS. INTERNET MARKETING: WHAT’S THE DIFFERENCE?

blog article

Oct 08, 2018

Digital marketing. Internet marketing. Online marketing. Emarketing (not to be confused with email marketing). These are all broad terms that are sometimes used relatively interchangeably. So why have them all if they mean the same thing? As it turns out, there are subtle nuances in some of the phra...

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3 Ways to Automate Google Ads Without Knowing How to Code 3 WAYS TO AUTOMATE GOOGLE ADS WITHOUT KNOWING HOW TO CODE

blog article

Oct 08, 2018

“The machines are coming, the machines are coming!” the tricorn-hat-clad PPC practitioner shouted as he sprinted up the ideological tower of his web browser to ring the great bell of Twitter to warn the ignorant of impending invasion. illy mental image? Yup, so is the concern that automa...

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7 Reasons Why Content Needs Amazing Images, Videos & Visuals 7 REASONS WHY CONTENT NEEDS AMAZING IMAGES, VIDEOS & VISUALS

blog article

Oct 05, 2018

Life is about attraction. Of course, that can be interpreted in a variety of ways. But it makes sense in many realms of day-to-day interactions, decisions, and even pitfalls. Humans are visual beings. We’re attracted to beauty. Eye-catching visuals captivate us, then we use that focus to get a...

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6 Considerations Before Launching a PPC Campaign 6 CONSIDERATIONS BEFORE LAUNCHING A PPC CAMPAIGN

blog article

Oct 05, 2018

Let’s imagine a dream scenario: you have approved a budget for a new, high profile campaign. Everyone is excited. You relish the opportunity to show how paid search is the perfect channel. It’s efficient and targeted. But wait a minute. There are a few questions you should ask yourself t...

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10 Biggest Advertisers in the World 10 BIGGEST ADVERTISERS IN THE WORLD

blog article

Oct 05, 2018

Their influence on your purchasing decisions is all around you, but do you really know who the biggest advertisers in the world are? The advertising industry is one of the biggest industries in the world, with no dry seasons. Industries are changing in step with technological development, and the ne...

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Google: App Interstitials Will Cause Issues With Mobile-First Indexing GOOGLE: APP INTERSTITIALS WILL CAUSE ISSUES WITH MOBILE-FIRST INDEXING

blog article

Oct 05, 2018

Google’s John Mueller has stated that app interstitials will be problematic when it comes to mobile-first indexing. For example, if an app interstitial replaces a website’s homepage, then that’s what Google will index in search results. Clearly, that’s an issue as it’s ...

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How To Create Engaging Content for your Website HOW TO CREATE ENGAGING CONTENT FOR YOUR WEBSITE

blog article

Oct 05, 2018

Today the word engagement is thrown around a lot more than it was 10 years ago. This is mainly because it’s a popular metric on platforms like Facebook, Instagram, Google, and many other online platforms. Owing to the importance of engagement, you need to know how to create engaging content fo...

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Social Media Rise in Thailand SOCIAL MEDIA RISE IN THAILAND

blog article

Oct 05, 2018

SEO is the optimization of the content according to the keywords that will rank the document higher in the google results. It is an important requirement when you wish for the expansion of your business by promoting your brand through an online website. SEO services in Thailand are as remarkable as ...

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How Much Will Blockchain Really Affect Digital Marketing? HOW MUCH WILL BLOCKCHAIN REALLY AFFECT DIGITAL MARKETING?

blog article

Oct 04, 2018

In 10 or 20 years, the future of the internet will look vastly different then it does right now. As blockchain begins to receive wider adoption among both consumers and companies, Richard Hendricks’ dream of a truly decentralized internet may someday become reality. When I first got into the f...

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20 Top Digital Marketing Blogs That Accept Guest Posts 20 TOP DIGITAL MARKETING BLOGS THAT ACCEPT GUEST POSTS

blog article

Oct 03, 2018

Guest blogging is a useful tactic to get your content published and build yourself a name in the digital marketing industry. But before pitching anything to a blog editor, you need to know exactly what kind of content they are after that’s guest blogging 101. Their areas of interest and their ...

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Think Outside The Box When It Comes To Social Media Content THINK OUTSIDE THE BOX WHEN IT COMES TO SOCIAL MEDIA CONTENT

blog article

Oct 03, 2018

Social media has become a very visual, dynamic platform. The old days of relying on text-heavy blogs to convey your brand message are over. What started with Pinterest, Tumblr and Instagram have now influenced the direction of every social platform. Every great story now deserves a strong visual ele...

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What Is It and How It Impacts Your Digital Ad Campaigns WHAT IS IT AND HOW IT IMPACTS YOUR DIGITAL AD CAMPAIGNS

blog article

Oct 03, 2018

One of the biggest challenges facing digital advertisers these days is the problem of the mobile user. Specifically, your prospective customers who increasingly rely on mobile technology to stay connected, research purchases, and consume content are getting smarter, more sophisticated, and less pati...

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Compare 17 top SEO tools and platforms COMPARE 17 TOP SEO TOOLS AND PLATFORMS

blog article

Oct 02, 2018

Organic search remains the most important step in the purchase funnel. But with hundreds, thousands, tens of thousands, and even millions of pages, sites, social conversations, images and keywords to manage and optimize, SEO has become increasingly complicated and time-consuming. Using an enterprise...

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4 Reasons Why SEO is the Immune System of Your Digital Strategy 4 REASONS WHY SEO IS THE IMMUNE SYSTEM OF YOUR DIGITAL STRATEGY

blog article

Oct 02, 2018

Search engine optimization is the immune system of your digital body. You may not really understand how it works, but it is there to regulate your website’s health. In such a saturated marketplace, search engine optimization makes sense, but most people don’t understand the benefits of s...

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17 of the Best Sources of Content Marketing Ideas 17 OF THE BEST SOURCES OF CONTENT MARKETING IDEAS

blog article

Oct 02, 2018

As James Altucher recommends, writing down 10 ideas every day will keep your brain sharp and agile and then when the pressure is on for you to deliver the campaign, your brain is on your side. I’ve spent a lot of time studying and writing about creativity and idea generation, brainstorming, id...

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4 Tips to Create More Engaging LinkedIn Posts 4 TIPS TO CREATE MORE ENGAGING LINKEDIN POSTS

blog article

Oct 01, 2018

Love it or hate it, LinkedIn is a proven platform for just about any business-related activity. Want to build your company brand? LinkedIn is a good place to start. Wanna promote some content and engage in discussions about the latest tactics? Look no further. But most people get LinkedIn wrong, and...

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8 Project Management Tools for Digital Agencies 8 PROJECT MANAGEMENT TOOLS FOR DIGITAL AGENCIES

blog article

Oct 01, 2018

The vast impact of digital marketing agencies can be felt on all corners of the web. Whether in the depths of obscure websites or on the front pages of giants like Reddit and Amazon, purpose-built campaigns executed by digital marketers are found everywhere. The average person who sees your banner a...

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How to Increase Website Traffic – A Guide For Beginners HOW TO INCREASE WEBSITE TRAFFIC – A GUIDE FOR BEGINNERS

blog article

Oct 01, 2018

There is no way around it. If you have a website, your business needs visitors. The more, the merrier. But, quantity is not the most important thing you need to worry about. You also need visitors who perform the actions you want them to perform, whether it be purchasing your product, subscribing to...

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5 Tips to Use Social Media to Land Your Dream Job 5 TIPS TO USE SOCIAL MEDIA TO LAND YOUR DREAM JOB

blog article

Sep 27, 2018

Most of us are already using social media in our personal lives. You could even say we’ve come to rely on it as a primary method of communication for keeping us in touch with a wider network of friends, family, and acquaintances that would be possible without it. While you might not be able to...

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Why Seasonality Matters in Digital Marketing WHY SEASONALITY MATTERS IN DIGITAL MARKETING

blog article

Sep 27, 2018

Digital marketing is affected by seasonal trends; there are many advantages and a few disadvantages to following seasonal advertising trends. It’s important to understand why seasonality matters and how to manage your digital marketing accordingly in order to make seasonal marketing work for y...

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How To Grow Your Manufacturing Business By Connecting With Engineers On Quora HOW TO GROW YOUR MANUFACTURING BUSINESS BY CONNECTING WITH ENGINEERS ON QUORA

blog article

Sep 27, 2018

Quora, the social media platform where people ask and answer questions, challenges the old saying that no one likes a know-it-all. Active community members (you can call them "Quorans" if you want) have earned the respect and deference of their peers by providing thoughtful and useful resp...

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Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion FUTURE OF MOBILE ADVERTISING – HOW EASYVISUAL LAUNCHED MOBILE APP FOR BRANDS PROMOTION

blog article

Sep 26, 2018

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banne...

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The great ad-space race: the history of space advertising THE GREAT AD-SPACE RACE: THE HISTORY OF SPACE ADVERTISING

blog article

Sep 26, 2018

There are very few places left in the world that advertising hasn’t poked its unwelcome way into and no one knows that better than advertisers. While most have switched from trying to find new spaces in the real world to hawking stuff in the virtual one (try clothes in VR! Buy a holographic Co...

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5 Simple Facebook Ad Tips for Lookalike Audiences 5 SIMPLE FACEBOOK AD TIPS FOR LOOKALIKE AUDIENCES

blog article

Sep 26, 2018

Facebook Lookalike Audiences are a fantastic way to leverage the most popular social media network in the world. Lookalike Audiences are a staple in most Facebook Ads accounts. With a large amount of information Facebook has on its users, it’s hard to beat the algorithm when it comes to target...

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5 Tips for Growing Your Practice Through Social Media 5 TIPS FOR GROWING YOUR PRACTICE THROUGH SOCIAL MEDIA

blog article

Sep 25, 2018

Are you interested in expanding your nursing practice? I’ve expanded my practice through social media and it’s given me an exciting and even lucrative way to build my career as a nurse entrepreneur. I began dabbling in social media when I was three years into my nursing practice and feel...

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7 Ways to Use Social Media to Attract Positive Attention and Win Over Investors 7 WAYS TO USE SOCIAL MEDIA TO ATTRACT POSITIVE ATTENTION AND WIN OVER INVESTORS

blog article

Sep 25, 2018

Are startups really taking to social media in order to win investment capital? The short answer? Absolutely. Look at it this way: attracting the attention of investors doesn’t happen overnight, nor does it happen through a single channel. Instead, it’s a combination of an effective onlin...

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Future of Mobile Advertising – How EasyVisual Launched Mobile App for Brands Promotion FUTURE OF MOBILE ADVERTISING – HOW EASYVISUAL LAUNCHED MOBILE APP FOR BRANDS PROMOTION

blog article

Sep 25, 2018

Mobile ads spend worldwide is expected to reach $186.8 billion by 2020. More companies are willing to use mobile devices as a new advertising channel for reaching their target audience and there are technologies that can help to do so. Advertising network EasyVisual has announced the launch of Banne...

Read More

A Small Business Introduction to Advertising on Podcasts A SMALL BUSINESS INTRODUCTION TO ADVERTISING ON PODCASTS

blog article

Sep 25, 2018

Podcasts are deeply popular these days among a broad demographic cross-section. That makes podcast episodes an intriguing prospect for advertising. Yet it can be confusing to get started for brands who are new to podcast advertising, which is why we’ve created this short introduction to the su...

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5 SEO Browser Extensions Every Digital Marketer Should Be Using 5 SEO BROWSER EXTENSIONS EVERY DIGITAL MARKETER SHOULD BE USING

blog article

Sep 24, 2018

“A browser extension is a plug-in that extends the functionality of a web browser.” Wikipedia. Browser extensions are used in a number of ways. From enhancing your browser’s user interface and security or blocking advertisements, these tools can really improve your browsing experie...

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You Can Make your Blog Popular Using 5 Social Media YOU CAN MAKE YOUR BLOG POPULAR USING 5 SOCIAL MEDIA

blog article

Sep 21, 2018

The importance of Social Media in content marketing is growing. Since millions of people interact on these pages every day, it is necessary to take advantage of their benefit for promotional purposes. Publicize your blog and make it popular in social networks, for example, is a great idea and that&#...

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Digital Marketing Growth Strategies For Service Businesses DIGITAL MARKETING GROWTH STRATEGIES FOR SERVICE BUSINESSES

blog article

Sep 21, 2018

A service business needs to be agile with digital marketing if it wants to succeed today. That being said, just because you can do many cool things with digital marketing doesn’t mean you should. The internet is the greatest and most efficient time-waster ever invented by humankind. With that ...

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4 Things to Watch for When Running Email Marketing Campaigns for International Customers 4 THINGS TO WATCH FOR WHEN RUNNING EMAIL MARKETING CAMPAIGNS FOR INTERNATIONAL CUSTOMERS

blog article

Sep 20, 2018

Everyone wants to go global these days. Got a product that’d work in other markets? “Start selling it internationally,” most consultants would say. At first, this sounds like a good idea, and potentially an easy win, especially considering the various smart tools now available on t...

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Key trends for mastering digital marketing KEY TRENDS FOR MASTERING DIGITAL MARKETING

blog article

Sep 20, 2018

With each passing day, tech is driving the digital marketing industry into new territory. For brands, this means staying ahead of consumer expectations and delivering on what is going to be wanted, before it is demanded. So what do marketers need to master the digital space in the near future? Focus...

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5 Reasons Why Businesses Should Invest in Google AdWords 5 REASONS WHY BUSINESSES SHOULD INVEST IN GOOGLE ADWORDS

blog article

Sep 19, 2018

As a business owner or marketer, there's no worse feeling than the sound of crickets. When there's a lack of contact form submissions, online orders or phone calls, you have to do something to fill your pipeline. I'm going to explain to you why this article was completely inaccurate and ...

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5 Ways To Build A Bigger & Better Company Website 5 WAYS TO BUILD A BIGGER & BETTER COMPANY WEBSITE

blog article

Sep 19, 2018

So you want to build a bigger and better digital brand? It can't be overstated how important it is to have a strong and dynamic web presence. In today's digital age, the first thing somebody is going to do before checking out your business is to Google it and visit your company website. If y...

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How to Improve Your Link Building Outreach Pipeline HOW TO IMPROVE YOUR LINK BUILDING OUTREACH PIPELINE

blog article

Sep 19, 2018

Link building is probably one of the most challenging pieces of your SEO efforts. Add multiple clients to the mix, and managing the link outreach process gets even tricker. When you’re in the thick of several outreach campaigns, it’s hard to know where to focus your efforts and which tac...

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The best outdoor ads of 2018 so far THE BEST OUTDOOR ADS OF 2018 SO FAR

blog article

Sep 18, 2018

According to Outsmart, out of home advertising grew 5.3% from Q1 2017 to reach £267 million in Q1 2018. Boosted by investment, it’s also been reported that the distribution of digital screens is on the rise, leading to a number of big brands creating innovative and exciting campaigns to ...

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How To Find A Successful Advertising Partnership For Your Brand HOW TO FIND A SUCCESSFUL ADVERTISING PARTNERSHIP FOR YOUR BRAND

blog article

Sep 18, 2018

Advertising agencies were created to focus on building brand awareness and sales so the companies they represented could concentrate on what they do best. But today’s complex, multifaceted marketing efforts require competency in digital, broadcast, social media, marketplace management (such as...

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The new face of job-seeking: how social media has changed the way we look for work THE NEW FACE OF JOB-SEEKING: HOW SOCIAL MEDIA HAS CHANGED THE WAY WE LOOK FOR WORK

blog article

Sep 18, 2018

Long gone are the days of flicking through a newspaper to the classified job listings and circling those that sound most interesting. Technology has changed the way job-seekers find work, and how recruiters find potential candidates. For more than a decade, online job portals such as Indeed, Reed an...

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Social media marketing is the new buzzword for realtors SOCIAL MEDIA MARKETING IS THE NEW BUZZWORD FOR REALTORS

blog article

Sep 18, 2018

Social media platforms are giving businesses of all kinds the chance to reach customers in all demographics. Real estate in Dubai is a global investment phenomenon, but the traditional methods of online marketing and listings might be constraining its growth. Here, we're going to look at the uni...

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Three Secrets of Industrial Marketing That Everybody Overlooks THREE SECRETS OF INDUSTRIAL MARKETING THAT EVERYBODY OVERLOOKS

blog article

Sep 17, 2018

The world is full of advice, and there's certainly a lot of it out there. However, when it comes to industrial marketing, there are a few facts that people aren't sharing.  Fortunately, we're here to fill you in. Here are three industrial marketing secrets that can help set your man...

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Mastering Your Digital Marketing MASTERING YOUR DIGITAL MARKETING

blog article

Sep 17, 2018

If you have recently started up a business, you are almost certainly aware that one of the first things you need to focus on is your digital marketing. The more that you can master your digital marketing, the more likely it is that you will be able to ensure that your business sees the light of day....

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5 Ways Leaders Can Create A Productive Presence On Social Media 5 WAYS LEADERS CAN CREATE A PRODUCTIVE PRESENCE ON SOCIAL MEDIA

blog article

Sep 16, 2018

Far too many business leaders have the mistaken idea that social media isn’t worth their time. In fact, roughly 60 percent of Fortune 500 CEOs have no personal accounts on any of six major social networks. And no presence means no engagement, which is a huge missed opportunity for leaders and ...

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The Top Five Reasons You Should Invest In Local SEO In 2018 THE TOP FIVE REASONS YOU SHOULD INVEST IN LOCAL SEO IN 2018

blog article

Sep 14, 2018

The owner of every small and local business wants to be visible to their niche group of buyers. Depending on the type of products and services, your company likely caters to an exclusively local crowd. Or, you serve the demands of a buyer group irrespective of location. For example, a plumbing servi...

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7 Keys To Online Advertising 7 KEYS TO ONLINE ADVERTISING

blog article

Sep 13, 2018

Online advertising can be a secret weapon or a troublesome burden in a retailer’s marketing arsenal. Get it right and you achieve immediate mass reach to targeted consumers; convey a compelling reason to buy from your store; tap into useful analytics; and increase calls and traffic to your sto...

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Display vs. Search vs. Social Ads in PPC Advertising DISPLAY VS. SEARCH VS. SOCIAL ADS IN PPC ADVERTISING

blog article

Sep 12, 2018

However, if you're new to PPC, it's important to know that there are several disciplines that fall underneath the PPC umbrella. Understanding the differences and figuring out which industrial PPC strategy will work best for your company isn’t always easy or straightforward. We’ll...

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How Blockchain Could Change Online Advertising Forever HOW BLOCKCHAIN COULD CHANGE ONLINE ADVERTISING FOREVER

blog article

Sep 12, 2018

The online advertising industry isn’t just booming. It’s perhaps never been more powerful or important than it is right now, according to a recent Forrester study. Indeed, by 2021, marketing budgets for advertisers in the United States will climb to a collective $120 billion per year a t...

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Seventeen Smart SEO Strategy Suggestions SEVENTEEN SMART SEO STRATEGY SUGGESTIONS

blog article

Sep 12, 2018

Search engine optimization (SEO) is always a top concern for digital marketers and business owners, as it should be. Your website's search engine optimization can be the difference between success and failure. SEO is constantly changing with ranking factors and website rankings always evolving. ...

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50+ Top Digital Tools & Software Programs For Marketers & Startups 50+ TOP DIGITAL TOOLS & SOFTWARE PROGRAMS FOR MARKETERS & STARTUPS

blog article

Sep 12, 2018

Digital marketing, social selling, search engine optimization, financial management, and analytics reporting can be complex and time-consuming. Luckily there are plenty of great free or affordable programs out there that can help you improve your business performance. When used correctly these progr...

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5 Things You Must Do Before Jumping Into Paid Internet Advertising 5 THINGS YOU MUST DO BEFORE JUMPING INTO PAID INTERNET ADVERTISING

blog article

Sep 12, 2018

Paid advertising is a great way to guide more traffic to your site and increase business, but it can become expensive quickly if you aren’t careful. How do you make sure you are getting the most out of your paid ads? Just the other day, I was speaking with a business owner in my local communit...

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The 5 Best Digital Marketing Tools for Understanding Your Customers THE 5 BEST DIGITAL MARKETING TOOLS FOR UNDERSTANDING YOUR CUSTOMERS

blog article

Sep 11, 2018

I’m a pretty social person. I like talking to new people and getting to know them. I’m never one to turn down invites to social engagements, either, because I think to talk to people in person, one on one is the best way to learn more about them. The same should be true about your relati...

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How Video Advertisers Can Optimize Google HOW VIDEO ADVERTISERS CAN OPTIMIZE GOOGLE'S AUCTION MODEL

blog article

Sep 10, 2018

Google advertising uses an auction model comprised of sealed bids, meaning that brands bidding on advertising inventory don’t know how much other brands have bid on that same inventory. This model also consists of a welfare payout from winners to losers, and a bidder matching component to ensu...

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Top 5 Tools of 2018 to Rock Your Digital Strategy TOP 5 TOOLS OF 2018 TO ROCK YOUR DIGITAL STRATEGY

blog article

Sep 10, 2018

The rapid growth of digital marketing has changed the way companies reach consumers. Powerful social media marketing, email campaign tools, and advanced ROI analytics are now available to anyone who wants to expand their brand. However, small businesses are far less likely to have the team and backg...

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How to tackle marketing fraud HOW TO TACKLE MARKETING FRAUD

blog article

Sep 06, 2018

When the world’s biggest advertiser warned the digital media supply chain is “murky at best, fraudulent at worst”, it rang alarm bells in boardrooms and marketing departments around the globe. Marc Pritchard, a chief brand officer of Procter & Gamble, made the comments in a lan...

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An Introduction to Mobile SEO AN INTRODUCTION TO MOBILE SEO

blog article

Sep 06, 2018

Mobile is to SEO what glaze is to Krispy Kreme. You can’t have one without the other. It is the backbone of Google’s index. Sure, the mobile-first index just rolled out in 2018, but Google has been dropping not-so-little hints for the past few years. In 2015, Google announced the mobile ...

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You’re wasting money if you’re not investing in digital marketing tech YOU’RE WASTING MONEY IF YOU’RE NOT INVESTING IN DIGITAL MARKETING TECH

blog article

Sep 06, 2018

Before you think I’ve just decided to broadcast my credit card pin, this number comes from Scott Brinker’s MarTech 5,000 graphic. For those unfamiliar with it, the image visualizes the current marketing technology landscape, illustrating the different technology platforms in every discip...

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How SEO Fits into a Mixed-Channel Marketing Campaign HOW SEO FITS INTO A MIXED-CHANNEL MARKETING CAMPAIGN

blog article

Sep 06, 2018

A marketing campaign is the sum of its parts. So, in order to maximize that sum, you need to be able to add those parts together. In the digital world, it makes sense to view a marketing campaign with a digital-first mindset. It’s crucial, however, not to discard traditional advertising and ma...

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6 Tips to Understand Your Social Media Audience 6 TIPS TO UNDERSTAND YOUR SOCIAL MEDIA AUDIENCE

blog article

Sep 05, 2018

Have you decided to research your audience more deeply using social media? That’s a great idea. Statistics show that 14 percent of Americans change their mind about an issue because of something they saw on social media. Want to achieve similar results? You’ll need to convince an audienc...

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Why Facebook Will Never Be Free of Fakes WHY FACEBOOK WILL NEVER BE FREE OF FAKES

blog article

Sep 05, 2018

“As of this morning, the Facebook community is now officially two billion people!” Facebook’s chief executive, Mark Zuckerberg, wrote on his Facebook page in July 2017. “We’re making progress connecting the world, and now let’s bring the world closer together.&rdq...

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What you need to know in advertising today WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

blog article

Sep 05, 2018

As Amazon's advertising ambitions continue to swell, the company is revamping its advertising business to consolidate multiple advertising products. Amazon is renaming its advertising division Amazon Advertising, which will combine all of its e-commerce, search, display, programmatic, video and ...

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A Brief History of Nike Using Advertising to Address Social Issues A BRIEF HISTORY OF NIKE USING ADVERTISING TO ADDRESS SOCIAL ISSUES

blog article

Sep 05, 2018

Nike’s new campaign celebrating the 30th anniversary of Just Do It which technically launched the previous week with Serena Williams-starring spot “Voice of Belief“ blew up faster than any ad in recent memory on Monday due largely to the presence of NFL free agent Colin Kaepernick....

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In smart cities, advertisers will rule IN SMART CITIES, ADVERTISERS WILL RULE

blog article

Sep 04, 2018

“If you’re not paying for it, you’re the product.” The phrase was coined in the 1970s to talk about television advertising, but has since become the internet’s whole business model: we get nice services, for free or for very little, and in return, our attention is sold ...

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The Truth About Social Media THE TRUTH ABOUT SOCIAL MEDIA

blog article

Sep 04, 2018

Social media: every business needs to be using it, that’s a well-known fact. Yet, marketers still face the challenge of knowing what platforms they should be on and where to focus their social media efforts. For many, these numbers may come as no surprise. As some of us know personally (and pa...

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Ways To Increase Website Traffic With Pinterest WAYS TO INCREASE WEBSITE TRAFFIC WITH PINTEREST

blog article

Sep 04, 2018

According to the experts, Facebook and Twitter seem like saturated and Pinterest is now considered as an incredible and seriously underestimated tool to increase website traffic. Whether you are in blogging, digital marketing or in the tech industry, you can make a huge impact on Pinterest by provid...

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The state of advertising on Instagram Stories in five charts THE STATE OF ADVERTISING ON INSTAGRAM STORIES IN FIVE CHARTS

blog article

Sep 03, 2018

The rapid growth and consumption of Instagram Stories have made it hard for advertisers to ignore, even if they have reservations over whether they can match the high-end, premium content on the platform. Spending is shifting to Instagram, with brands like Smirnoff, Nike and Stella Artois starting t...

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5 Common Digital Marketing Mistakes (And How to Avoid Them) 5 COMMON DIGITAL MARKETING MISTAKES (AND HOW TO AVOID THEM)

blog article

Sep 03, 2018

Are you struggling to find digital marketing strategies that work for your business? Are you so overwhelmed with all the options and worried you’ll waste money on campaigns that will fail? Don’t worry; we understand how difficult it can be to figure out what types of advertising your aud...

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Top 15 Digital Marketing Tools for Content Marketing TOP 15 DIGITAL MARKETING TOOLS FOR CONTENT MARKETING

blog article

Aug 31, 2018

It’s a competitive world, which is why more companies are relying on content marketing to increase website traffic, build a connection with customers, and ultimately drive more sales. When you create strong content and distribute it via email and social media, you have a holistic marketing str...

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Make money online through digital marketing business reviews MAKE MONEY ONLINE THROUGH DIGITAL MARKETING BUSINESS REVIEWS

blog article

Aug 30, 2018

As we all know that marketing is all about strategy which will help to earn more profit for you all the time. For information, it is considered to be one of the essential things where you need to promote your products once the business is started. In this case, most of them are struggling to find th...

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5 Key Steps to Maintaining Brand Identity in Your Digital Marketing 5 KEY STEPS TO MAINTAINING BRAND IDENTITY IN YOUR DIGITAL MARKETING

blog article

Aug 30, 2018

A brand identity is what makes your brand recognizable and attractive. It’s important to be consistent whether you’re crafting emails, creating new landing pages, or posting photos on Instagram. However, creating and maintaining a brand identity is easier said than done. No matter the si...

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Digital Marketing Requires Mastery of Multiple Skills DIGITAL MARKETING REQUIRES MASTERY OF MULTIPLE SKILLS

blog article

Aug 30, 2018

Digital marketing has really come a long way in the last decade. Once, it was merely banner advertising and social media, digital marketing is now an integrated set of tactics requiring a diverse skill set, making it distinctly different from marketing that came before it. Digital marketing has real...

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Top Digital Marketing Strategies for Small Business TOP DIGITAL MARKETING STRATEGIES FOR SMALL BUSINESS

blog article

Aug 30, 2018

A digital marketing strategy is an important part of the overall marketing strategy of a business. This is true whether or not a company is doing business online. It is also true for a small, medium or large size company but especially true for a small company. Small business marketing for a local c...

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3 Signs It’s Time to Ditch a Digital Marketing Campaign 3 SIGNS IT’S TIME TO DITCH A DIGITAL MARKETING CAMPAIGN

blog article

Aug 29, 2018

Marketers across industries don’t like to admit defeat. However, not every marketing plan provides results, and sometimes, the best course of action is to scratch a campaign completely and move on. Indeed, knowing when to halt an ineffective marketing tactic and adopt a new approach is actuall...

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Digital Marketing Trends That Are Changing The Way We Market To Consumers DIGITAL MARKETING TRENDS THAT ARE CHANGING THE WAY WE MARKET TO CONSUMERS

blog article

Aug 29, 2018

The world is changing, and technology is taking the lead. Today, everything is going digital entertainment, health, real estate, banking and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required). With everything turning to ...

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Top Digital Marketing Strategies That Can Benefit Your Small Business TOP DIGITAL MARKETING STRATEGIES THAT CAN BENEFIT YOUR SMALL BUSINESS

blog article

Aug 29, 2018

Though it may not seem obvious, digital marketing strategies help small businesses improve their sales and strengthen their brand reputation. Going digital is the modern way to get your consumers’ attention and align their focus on your company. However, not all digital marketing strategies wo...

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Top 7 factors to keep in mind when choosing a digital marketing course TOP 7 FACTORS TO KEEP IN MIND WHEN CHOOSING A DIGITAL MARKETING COURSE

blog article

Aug 29, 2018

If you are someone who is looking for a digital marketing course, then you must have figured out by now that digital marketing courses are available both online and offline – it all depends which one you choose to go for. But why should you go for a digital marketing training course? What is i...

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Digital Marketing Trends That Are Changing The Way We Market To Consumers DIGITAL MARKETING TRENDS THAT ARE CHANGING THE WAY WE MARKET TO CONSUMERS

blog article

Aug 29, 2018

The world is changing, and technology is taking the lead. Today, everything is going digital entertainment, health, real estate, banking, and even currencies. This is, however, understandable. In North America alone, 89% of the population is online (subscription required). With everything turning to...

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How affiliate marketing can weather the digital advertising storm HOW AFFILIATE MARKETING CAN WEATHER THE DIGITAL ADVERTISING STORM

blog article

Aug 29, 2018

These are troubling times for digital marketers. Recently labeled ‘dysfunctional and opaque’ by a group of UK politicians, with a ‘corrosive’ effect on the trust that advertising has traditionally been predicated on, brands are left struggling to understand the value they der...

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5 Reasons Why Instagram Will Beat Facebook as Most Popular Social Media Network 5 REASONS WHY INSTAGRAM WILL BEAT FACEBOOK AS MOST POPULAR SOCIAL MEDIA NETWORK

blog article

Aug 28, 2018

In 2012, Facebook spent 1 billion dollars to purchase Instagram. At the time, it seemed like an outrageous amount of money to pay since the network had only 30 million users. Facebook, at the time, was weak on mobile prior to their public days on the stock market. Buying Instagram allowed them to im...

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How digital marketing helped this restaurant connect with millennials HOW DIGITAL MARKETING HELPED THIS RESTAURANT CONNECT WITH MILLENNIALS

blog article

Aug 28, 2018

Millennials in the Asia Pacific are expected to have an estimated US$6 trillion in disposable income by 2020, says a 2016 report by research consultancy firm Accenture. Couple that high spending power with the fact that millennials represent more than 45 percent of the region’s population, the...

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Why you should invest in digital marketing WHY YOU SHOULD INVEST IN DIGITAL MARKETING

blog article

Aug 28, 2018

Experts point out that even if your business website receives plenty of online traffic, it will not amount anything significant. You need to be able to convert them into potential sales. Your objective is naturally to ensure your organization is in a position to generate enough revenue to gain the c...

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Are You Annoyed by Adverts for Things You Have Just Bought? ARE YOU ANNOYED BY ADVERTS FOR THINGS YOU HAVE JUST BOUGHT?

blog article

Aug 28, 2018

Advertising that works is exciting, stimulating and makes you desire something. It is not the kind of thing that makes you go “will you go away, I’ve already got it”. However, that’s precisely what much of the online advertising is doing these days. Your search for something,...

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The Value Behind Personalizing Connection Requests THE VALUE BEHIND PERSONALIZING CONNECTION REQUESTS

blog article

Aug 27, 2018

Networking on LinkedIn can be valuable, regardless of your occupation. For business professionals especially, making connections on LinkedIn can sometimes make or break you gaining a new client. Connecting with someone on LinkedIn can potentially be the first step in the marketing funnel, by just ma...

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3 Reasons Taking a Social Media Break Can Do Wonders for Your Business 3 REASONS TAKING A SOCIAL MEDIA BREAK CAN DO WONDERS FOR YOUR BUSINESS

blog article

Aug 27, 2018

If you read a lot of business advice online, you’re probably used to hearing that you should be all over the place online to grow your business. It always seems like there’s a new method of doing business that’s all the rage or a new way of using social media pops up to throw you o...

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3 Ways Search Marketers Can Leverage AI for SEO & PPC Today 3 WAYS SEARCH MARKETERS CAN LEVERAGE AI FOR SEO & PPC TODAY

blog article

Aug 27, 2018

Keeping up with AI-driven developments in the search industry is the new normal for search marketers. Technological breakthroughs, such as advancements in voice recognition and the creation of powerful machine learning algorithms, greatly impact how people search and consequently how we do search en...

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Facebook Removes Ad Targeting Options – Should You Be Worried? FACEBOOK REMOVES AD TARGETING OPTIONS – SHOULD YOU BE WORRIED?

blog article

Aug 27, 2018

Big news in the paid social world: Yesterday, Facebook announced that it has removed over 5,000 ad targeting options from its advertising platform in order to uphold its goal of “protecting people from discriminatory advertising on our platforms.” According to the announcement, “th...

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5 Benefits of Using a DMP on Search Campaigns 5 BENEFITS OF USING A DMP ON SEARCH CAMPAIGNS

blog article

Aug 27, 2018

Search marketing is a lot like the show “House Hunters”. In the show, a couple buying a new home meet with a real estate agent and talk about the various attributes that are important to them for example, having a home office to take work calls, a dining room to entertain guests, or a sp...

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3 Simple Changes That Will Supercharge Your Content 3 SIMPLE CHANGES THAT WILL SUPERCHARGE YOUR CONTENT

blog article

Aug 27, 2018

Content marketing is an all-encompassing term that has peaked and fallen off in years past. But just because the use of the term is on the decline, doesn’t mean that successful content marketing strategies are any less effective. In fact, the companies that are succeeding with content are usin...

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The Fine Line Between ‘Targeted Advertising’ And ‘Predatory Advertising’ THE FINE LINE BETWEEN ‘TARGETED ADVERTISING’ AND ‘PREDATORY ADVERTISING’

blog article

Aug 27, 2018

Facebook’s targeted advertising and algorithms can really mess with your head like when you’re checking out a pair of shoes online, and they suddenly appear all over your news feed. Then there’s the really creepy stuff. For women, celebrating your 28th and above birthdays means a c...

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How To Build Brand Trust On Social Media HOW TO BUILD BRAND TRUST ON SOCIAL MEDIA

blog article

Aug 27, 2018

Use of social media platforms for business marketing has been a hot topic for years now, but most of the companies and business settings are still trying to yoke the supremacy of the digital social-sphere to find out ways to build brand trust on social media for enhanced customer trust and bottom li...

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64 Amazing Outdoor Advertising Stats 64 AMAZING OUTDOOR ADVERTISING STATS

blog article

Aug 25, 2018

There’s nothing like cold, hard facts to bring something into perspective, and when we began gathering stats for this look at out of home by the numbers, we were kind of floored. We love outdoor advertising, of course, but even we were surprised at just how much it has grown, improved and prog...

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How to Use Product Feeds to Boost Your Digital Advertising Campaigns HOW TO USE PRODUCT FEEDS TO BOOST YOUR DIGITAL ADVERTISING CAMPAIGNS

blog article

Aug 24, 2018

E-Commerce product feeds are jam-packed with information advertisers can use to refine and enhance their campaigns. And not only that advertisers can add information from a huge range of sources to build data-rich feeds. Despite this, many advertisers continue to underutilize the information in thei...

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Give Your LinkedIn a Boost: 7 Tips to Strengthen Your Profile GIVE YOUR LINKEDIN A BOOST: 7 TIPS TO STRENGTHEN YOUR PROFILE

blog article

Aug 24, 2018

Unlike many other social platforms, LinkedIn is an excellent channel for personal branding and help yourself stand out from other professionals. With a social network of over 500 million, it is important to recognize some best practices that will help promote your unique skills and qualities. Your b...

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5 SEO Tactics That You Should Try Out Now 5 SEO TACTICS THAT YOU SHOULD TRY OUT NOW

blog article

Aug 23, 2018

We all know that SEO has really changed a lot over the last few years. With advancements to algorithms and the introduction of machine learning to search, SEO has become harder to perfect. We’ve compiled the top SEO tactics and strategies that still work and help you succeed. Let’s explo...

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5 Tried and True LinkedIn Tips to Grow your Company Page Followers 600% Faster 5 TRIED AND TRUE LINKEDIN TIPS TO GROW YOUR COMPANY PAGE FOLLOWERS 600% FASTER

blog article

Aug 23, 2018

While much of the focus over the last few years on social media has been on Facebook and Instagram, LinkedIn has been steadily growing its user base to more than 500 million users. And we’ve seen first-hand that businesses are working hard on perfecting their LinkedIn marketing strategy so tha...

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Ten SEO Tips Anyone Can Practice TEN SEO TIPS ANYONE CAN PRACTICE

blog article

Aug 23, 2018

Search Engine Optimization (SEO) has come a long way over the years thanks to technology, improved analytics, and the dynamism in audiences. People launch new websites every day, and search engines are on the lookout for more modern strategies to incorporate into their indexing and ranking algorithm...

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Using Hashtags on Instagram USING HASHTAGS ON INSTAGRAM

blog article

Aug 22, 2018

Let’s talk about how to use hashtags for Instagram that will organically up your game. Using hashtags for Instagram definitely makes your content more discoverable, will help you gain followers, increase likes and engagement. What’s a hashtag?  Many people don’t truly understa...

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What you need to know in advertising today WHAT YOU NEED TO KNOW IN ADVERTISING TODAY

blog article

Aug 22, 2018

Ad tech veteran Michael Cassidy is embarking on his second act - and his first big bet is on the future of e-commerce. The former CEO and chairman of ad tech company Undertone are trying to build a portfolio of profitable companies centered around technology and marketing services through August Spa...

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Machine learning reveals crazy advertising ideas that actually work MACHINE LEARNING REVEALS CRAZY ADVERTISING IDEAS THAT ACTUALLY WORK

blog article

Aug 22, 2018

Advertisers have a lot of expectations. They target specific demographics to buy certain products at certain price points, but they’re often wrong. “It’s pretty hard to be world-class at this as a human. So we kind of say, ‘Let the machines do the job‘,” said Unit...

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Social Media Marketing Trends for 2018: A Lifeline To A Thriving Business SOCIAL MEDIA MARKETING TRENDS FOR 2018: A LIFELINE TO A THRIVING BUSINESS

blog article

Aug 22, 2018

here are literally millions of businesses occupying social media space just vying for a customer’s attention. They are pulling out all of the stops to promote their business, to get customers to buy their product. So it’s safe to say that there is stiff competition in the socialverse. Fo...

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Insourcing vs. Outsourcing: What’s Best for My Digital Marketing? INSOURCING VS. OUTSOURCING: WHAT’S BEST FOR MY DIGITAL MARKETING?

blog article

Aug 22, 2018

To insource digital-marketing needs or outsource them? This is the typical question for many businesses, regardless of size. Both have their benefits. But after two decades of experience that includes positions as an employee and employer, outsourcing has continually claimed the dominant hand. When ...

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Should I Upgrade to WordPress 5.0? SHOULD I UPGRADE TO WORDPRESS 5.0?

blog article

Aug 21, 2018

I’m one of the few aging people in this field that can remember when WordPress made its entrance onto the web’s stage. Most agencies were pumping out their own custom CMS platforms and boasting a variety of new features for each new engagement when WordPress first came out. It was an edg...

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STAND OUT ON SOCIAL MEDIA WITH FACEBOOK LIVE STAND OUT ON SOCIAL MEDIA WITH FACEBOOK LIVE

blog article

Aug 21, 2018

Facebook Live helps you build your brand as a local expert by engaging with Facebook followers via short, live videos. It reinforces that you are knowledgeable about your market as well as the real estate industry. “Facebook Live is a way to broadcast a video to your audience in real time,&rdq...

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How to Use Email to Get Backlinks Without Being Spammy HOW TO USE EMAIL TO GET BACKLINKS WITHOUT BEING SPAMMY

blog article

Aug 21, 2018

Any SEO pro understands the importance backlinks play in their online ranking strategy. In fact, as far as local optimization goes, link signals have been shown time and time again to be the most influential organic ranking factor. That’s why many marketers turn to email marketing to get links...

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5 Skills Every PPC Professional Needs to Succeed 5 SKILLS EVERY PPC PROFESSIONAL NEEDS TO SUCCEED

blog article

Aug 21, 2018

I might be a bit optimistic, but there are so many possibilities and opportunities within paid search. The opportunities are limitless. Don’t believe me? I did a quick LinkedIn Search for jobs in the U.S. with “paid search” included in the title or description and there are more th...

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Three Reasons to Hit Pause on Your PPC Campaigns THREE REASONS TO HIT PAUSE ON YOUR PPC CAMPAIGNS

blog article

Aug 21, 2018

Pay-per-click (PPC) advertising is an effective tool among many industrial manufacturing companies looking to expand their outreach and to connect with new customers. Part of what makes this particular advertising model so popular is its ability to easily find new, potential customers who are alread...

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The Top 8 Reasons Your Business Needs SEO THE TOP 8 REASONS YOUR BUSINESS NEEDS SEO

blog article

Aug 20, 2018

Search Engine Optimization, better known as SEO, is what helps websites get to the top of search results in search engines such as Google, Bing, Yahoo, etc. When someone searches for a specific topic and your business website is at the top of the results, you can gather that you will get far more bu...

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How to Prepare Your Clients for Algorithm Updates HOW TO PREPARE YOUR CLIENTS FOR ALGORITHM UPDATES

blog article

Aug 20, 2018

The reason why ethical SEO professionals don’t offer guarantees is simple: We don’t control Google. Going all the way back to 2003 and the first major algorithm update nicknamed Florida SEO professionals have dreaded and eagerly anticipated algorithm updates. No matter how experienced yo...

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How Voice and Responsive Search Ads will Revolutionize Google Ads HOW VOICE AND RESPONSIVE SEARCH ADS WILL REVOLUTIONIZE GOOGLE ADS

blog article

Aug 19, 2018

In search marketing, keywords are the foundation of search. However, we are moving to a time where keywords and ads need to create synergy for the audience. After watching the Marketing Launch for Google Ads (no longer AdWords) it is time to face that industry changes will revolutionize the way we l...

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Shortcut Guide to Creating SEO Content SHORTCUT GUIDE TO CREATING SEO CONTENT

blog article

Aug 19, 2018

It’s important for SEO and content marketers to understand that content and SEO go hand-in-hand, Oftentimes, each is only concerned with their respective area of focus. Without coupling the two, marketers are missing out on the opportunity to achieve maximum effectiveness. Understanding the pr...

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5 Golden Marketing Tips for Ruling Instagram 5 GOLDEN MARKETING TIPS FOR RULING INSTAGRAM

blog article

Aug 19, 2018

While Facebook's move to purchase Instagram for $1 billion back in 2012 was initially viewed with some skepticism, it's since proven to be a stroke of genius, with the visual-focused platform advancing to a billion active users, and providing Facebook with a unique, mobile-native way to broa...

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SEO Basics: How To Optimize Your Content For Search Engines SEO BASICS: HOW TO OPTIMIZE YOUR CONTENT FOR SEARCH ENGINES

blog article

Aug 18, 2018

Search engine optimization (SEO) is a buzzword that’s wildly popular throughout the marketing space. We’re all familiar with search engines and how they operate, but how many of us understand SEO basics? There are so many different opinions on this subject, and a number of really great m...

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7 Reasons Not to Hire a Digital Marketing Agency 7 REASONS NOT TO HIRE A DIGITAL MARKETING AGENCY

blog article

Aug 18, 2018

Hiring a digital marketing agency isn’t for everyone. Working with an agency is a relationship, and just like when it comes to romance, it isn’t always the right time to get serious. If you’re considering turning to experts to take on (or take over) your digital marketing needs, mu...

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How to Define Your Brand Voice HOW TO DEFINE YOUR BRAND VOICE

blog article

Aug 18, 2018

Creating your brand identity involves many different facets including the logo, taglines, website colors and brand voice. Every brand has a voice. Your brand is unique, so your brand voice should be too. Your brand voice is the constant personality you use when communicating your message to the worl...

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Facebook Ads: The Basics for Small Biz FACEBOOK ADS: THE BASICS FOR SMALL BIZ

blog article

Aug 18, 2018

Being the most prominent social media platform around the world, Facebook can’t be ignored when it comes to planning an advertising strategy for your small business. Two billion people around the world use this platform every month, which gives companies a large potential customer base to conn...

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How to Create Content That Makes Your Buyer Feel Smart HOW TO CREATE CONTENT THAT MAKES YOUR BUYER FEEL SMART

blog article

Aug 17, 2018

When was the last time you bought something and felt totally out of your element? Maybe it was a computer or some sort of healthcare product. Whatever the case it’s important that the salesman is able to strike a chord without sounding patronizing. If a computer salesman has a non-techie custo...

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The Problem With Digital Marketing Training THE PROBLEM WITH DIGITAL MARKETING TRAINING

blog article

Aug 16, 2018

Digital tools are redefining marketing. Yesterday’s Chief Marketing Officer is today’s Chief Marketing Technologist. Digital is the new shiny thing that all brands are toying with. Every agency and publisher is gung ho about digital marketing and its CAGR of 30 per cent. There is just on...

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How To Not Be Annoying On LinkedIn HOW TO NOT BE ANNOYING ON LINKEDIN

blog article

Aug 16, 2018

In the ever-changing social media landscape, LinkedIn has proven to be a trusted resource for professionals in every industry. As such, it can be a great tool for networking, keeping in touch with old colleagues, recruiting new employees, finding job opportunities, and showcasing your professional k...

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How to Run a Winning Digital Marketing Agency HOW TO RUN A WINNING DIGITAL MARKETING AGENCY

blog article

Aug 15, 2018

Nowadays, digital marketing agencies are a dime a dozen, hailing from every corner of the world, saturating the marketplace, and making it that much harder for potential clients to decide whom to trust to propel their brands forward. So how you plan to stand out? In such a competitive environment, i...

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Where Should You Focus Your Video Strategy in 2018? WHERE SHOULD YOU FOCUS YOUR VIDEO STRATEGY IN 2018?

blog article

Aug 15, 2018

As technology continues to improve at a rapid pace, social media becomes increasingly etched into our everyday lives. As a business, you should acknowledge social media if not, you’re going to be left in the dust. Strategizing how to attract and then keep your audience engaged should be a top ...

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How To Tap Into Your Creative Brain and Improve Your Marketing HOW TO TAP INTO YOUR CREATIVE BRAIN AND IMPROVE YOUR MARKETING

blog article

Aug 15, 2018

One of the most common complaints we hear about blogs here at CEM is “I’m just not creative enough to keep up with it.” This is one of the most oft-cited reasons that people don’t tend to their business blogs. It’s true that coming up with content ideas each week can be...

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How to Budget for Digital Marketing Projects HOW TO BUDGET FOR DIGITAL MARKETING PROJECTS

blog article

Aug 15, 2018

Every company has unique digital marking projects. Budgeting and planning for online advertising costs will depend on your industry, company size, and overarching business goals. While company goals may differ, Centro can offer you a tested framework to create the optimum marketing budget for your b...

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Target your Print and Digital Advertising by Community TARGET YOUR PRINT AND DIGITAL ADVERTISING BY COMMUNITY

blog article

Aug 15, 2018

A full-service media agency, Great News Media has helped thousands of companies effectively brand, market, and advertise their business, products, and services. Our expertise lies in creating awareness, understanding, and conversion of new customers for your business. Great News Media provides busin...

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Google Ads Bid Strategy: Manual vs. Automated Bid GOOGLE ADS BID STRATEGY: MANUAL VS. AUTOMATED BID

blog article

Aug 14, 2018

Of all of the technical aspects of PPC, none confounds both pros and novices more than bid strategy.
This is partly because there are so many bid strategy options in Google Ads, each with its own nuances.
Even when you think you understand how they work based on their descriptions, tha...

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4 Facebook Updates to Help You Market Your Local Business 4 FACEBOOK UPDATES TO HELP YOU MARKET YOUR LOCAL BUSINESS

blog article

Aug 14, 2018

With over 80 million small businesses using Pages to engage customers and drive growth, Facebook has become an indispensable resource for local advertisers. 1.6 billion people use Facebook to connect with small businesses, and the majority of these users visit their favorite businesses’ Pages ...

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Take Your Digital Marketing Strategy to Print TAKE YOUR DIGITAL MARKETING STRATEGY TO PRINT

blog article

Aug 14, 2018

We live in a digital age, where everything is now a “soft copy” or a digital download or an electronic payment rather than a hard copy. Yet, the title of this post is related to taking your digital B2B marketing strategy to print. Doesn’t that seem counterintuitive? It’s not,...

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5 Actionable Social Video Stats to Boost your Social Marketing Strategy 5 ACTIONABLE SOCIAL VIDEO STATS TO BOOST YOUR SOCIAL MARKETING STRATEGY

blog article

Aug 14, 2018

Video content is one of the most important types of content for any marketing strategy and audiences love seeing a video in their social feed. If you don’t believe it, just keep reading and I bet you’ll end up converting to the video lover cult. Video content for B2B companies is growing...

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How to Find Success in Your Marketing Career Early On HOW TO FIND SUCCESS IN YOUR MARKETING CAREER EARLY ON

blog article

Aug 14, 2018

A successful marketing career is more than just working up to a high salary. Everyone’s definition of a fulfilling career is different, but if you truly want to advance your career, realizing that it revolves around more than a nice paycheck is important. Establishing a career in marketing can...

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10 Steps to Build Your First Email Marketing Automation Drip Campaign 10 STEPS TO BUILD YOUR FIRST EMAIL MARKETING AUTOMATION DRIP CAMPAIGN

blog article

Aug 14, 2018

Drip Campaigns can empower your email marketing efforts and get you dramatic results (e.g., engagement and sales). But it’s not enough to have an email autoresponder tool, knowing how to set it up to work for you while you’re busy doing what you love is the key. In this guide, I’ll...

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Future Trends in Digital Marketing FUTURE TRENDS IN DIGITAL MARKETING

blog article

Aug 14, 2018

The technology of today is now based on a world of artificial intelligence (AI) and smart technologies. So many things have changed over the past few years. For example, in no time we have gone from a world of telephones which used to be home appliances to phones which can be carried around in your ...

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The Definitive Local SEO Guide for Beginners THE DEFINITIVE LOCAL SEO GUIDE FOR BEGINNERS

blog article

Aug 13, 2018

What do Amazon, Airbnb, IKEA, and Uber all have in common? If you said four very successful companies, that would be true. But would you also say they were the most innovative companies in the world? Maybe not. But these four companies innovate in one way that is better than all their competition. T...

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10 Conversion Copy Tips Every SEO Writer Needs to Know 10 CONVERSION COPY TIPS EVERY SEO WRITER NEEDS TO KNOW

blog article

Aug 13, 2018

As long as you nail your SEO, your writing quality can come in second place. Right? Nope! Stop right now! Many times, good SEO writing is forgotten by the traditional SEO writer. That includes forgetting about engaging and thus converting a reader to your side whether that means list sign-ups, opt-i...

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A dose of digital in healthcare marketing A DOSE OF DIGITAL IN HEALTHCARE MARKETING

blog article

Aug 12, 2018

It's hard to ignore the influence of digital marketing in this day and age. No industry is lagging behind in utilizing this new age marketing technique and the healthcare industry is no exception. Adoption of digital marketing has already become widespread around healthcare industry globally and...

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How Digital Marketing Can Take Your Startup To A Higher Level HOW DIGITAL MARKETING CAN TAKE YOUR STARTUP TO A HIGHER LEVEL

blog article

Aug 10, 2018

Running a startup and surviving the cut-throat competition is an achievement. There are myriad of things that need attention like finances, managing the product, building relationships with clients, and more. Everything requires exhaustive research and an eye for detail. Luckily, digital marketing c...

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Google Assistant Can Now Read Google News Stories Out Loud GOOGLE ASSISTANT CAN NOW READ GOOGLE NEWS STORIES OUT LOUD

blog article

Aug 10, 2018

Google Assistant has been updated with the ability to read articles in Google News out loud. Previously, Google Assistant was able to read brief snippets of stories from a select number of publishers. Users also had little control over the content that was read back to them. They could utter the com...

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Facebook Provides Tips on How to Enhance Audience Connection FACEBOOK PROVIDES TIPS ON HOW TO ENHANCE AUDIENCE CONNECTION

blog article

Aug 10, 2018

At a recent Facebook Local News Subscriptions Accelerator event, Facebook Journalism Project advisor Tim Griggs outlined a range of ways in which publishers can improve their digital performance by focusing on audience members in the mid-funnel  “the point in the audience journey where re...

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Why Brand Safety Matters to Every Advertiser WHY BRAND SAFETY MATTERS TO EVERY ADVERTISER

blog article

Aug 09, 2018

To say that the advertising industry has been in the throes of transformation over the last few years, at this point, may actually be a little bit of an understatement. In a lot of ways, the journey to get where we are today began in 2007 when Steve Jobs first walked across a stage in Cupertino, Cal...

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8 Important Ways to Qualify Your Paid Search Prospects 8 IMPORTANT WAYS TO QUALIFY YOUR PAID SEARCH PROSPECTS

blog article

Aug 09, 2018

Recently, a client wanted to remove qualifying elements from their text ads on the Search Network. We had been using terms in their ad copy, such as “for corporate groups” and “for 50+ people” to help make our target audience clear. However, the client started to feel that th...

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6 Steps To Kick-Start Your Word of Mouth Marketing 6 STEPS TO KICK-START YOUR WORD OF MOUTH MARKETING

blog article

Aug 09, 2018

How preferable are you? Do you get referrals without having to ask? If not, there are a few steps you can do to increase your word of mouth marketing and be more preferable. That sounds great and all, but is word of mouth really measurable? Is there success criteria in word of mouth advertising and ...

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LinkedIn Reaches 575 Million Members LINKEDIN REACHES 575 MILLION MEMBERS

blog article

Aug 09, 2018

The professional social network, LinkedIn, has reported that it now has more than 575 million members worldwide. LinkedIn has also provided a breakdown of its audience, helping to contextualize exactly where the platform is most popular. As with most platforms, the North American region clearly cont...

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FACTORS SMALL BUSINESSES SHOULD EXAMINE BEFORE CHOOSING A DIGITAL MARKETING STRATEGY FACTORS SMALL BUSINESSES SHOULD EXAMINE BEFORE CHOOSING A DIGITAL MARKETING STRATEGY

blog article

Aug 08, 2018

Here’s a startling figure: There will be over 2 billion online shoppers globally by 2020 as a growing number of people buy goods and services while connecting with small businesses. That statistic is a compelling reason why small businesses, including those owned by black entrepreneurs, should...

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Research Shows You Get The Best Results If... RESEARCH SHOWS YOU GET THE BEST RESULTS IF...

blog article

Aug 08, 2018

Marketing and sales are very data-driven or at least we pretend to be. Every day, some research report provides interesting tidbits of data that show what customers respond to, giving us the secrets of success. We learn. Customers respond best if you only ask 4 questions in discovery calls, If you u...

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How to Plan a Blog Post in 6 Easy Steps HOW TO PLAN A BLOG POST IN 6 EASY STEPS

blog article

Aug 08, 2018

It can be a challenge to write high-quality, compelling content for an audience. But the more planning and preparation you do for these projects ahead of time, the better your finished product will be. This is true for most scenarios in life. Writing interesting, insightful, and educational content ...