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Our Promise: Content to Count on During Uncertain Times OUR PROMISE: CONTENT TO COUNT ON DURING UNCERTAIN TIMES

blog article

Apr 21, 2020

There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-...

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YouTube, auditor spar over transparency of ads YOUTUBE, AUDITOR SPAR OVER TRANSPARENCY OF ADS

blog article

Apr 19, 2020

Google wants to substantially limit the information a key auditor of YouTube can share about the risks of advertising on the video service, according to people familiar with the situation, highlighting tensions between the tech giant and Madison Avenue. The auditor, New York-based OpenSlate, is refu...

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Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education PLUNGE IN DIGITAL AD PRICES OPENS SPENDING OPPORTUNITY FOR START-UPS IN GAMING, E-COMMERCE AND ONLINE EDUCATION

blog article

Apr 19, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space ...

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Spaceman: An Astronaut SPACEMAN: AN ASTRONAUT'S GUIDE TO QUARANTINE AND SOCIAL DISTANCING

blog article

Apr 16, 2020

As a veteran of two NASA space flights, no one knows more about social distancing than Mike Massimino (pictured at top). It's something he experienced first-hand and well before it became a societal requirement. Massimino, the first person to tweet from space and author of SPACEMAN: An Astronaut...

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Marketers Need to Invest in Detailed Geo Targeting Now MARKETERS NEED TO INVEST IN DETAILED GEO TARGETING NOW

blog article

Apr 16, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS c...

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Bored? Tampa Bay company’s app spices up sports reruns BORED? TAMPA BAY COMPANY’S APP SPICES UP SPORTS RERUNS

blog article

Apr 15, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that c...

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Colling Media Lands Five New Advertising Clients in March and April COLLING MEDIA LANDS FIVE NEW ADVERTISING CLIENTS IN MARCH AND APRIL

blog article

Apr 15, 2020

Colling Media, a top-ranked national digital advertising and marketing agency, continues its recent, impressive growth by adding five new businesses to its prestigious roster of clients. ScriptSave WellRx an innovative prescription medication discount program that closes the gaps in prescription ben...

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How advertisers can be more innovative during trying times HOW ADVERTISERS CAN BE MORE INNOVATIVE DURING TRYING TIMES

blog article

Apr 15, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all ...

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Verizon’s new marketing tool sets emails to arrive when you look at your inbox VERIZON’S NEW MARKETING TOOL SETS EMAILS TO ARRIVE WHEN YOU LOOK AT YOUR INBOX

blog article

Apr 10, 2020

Verizon quietly introduced a new email marketing feature yesterday that it calls “View Time Optimization,” which the company says automatically times emails from companies to arrive the moment you’re looking at your email inbox, so it sits at the very top as a new message. The serv...

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Channel 4 slashes content budget owing to advertisement revenue drop CHANNEL 4 SLASHES CONTENT BUDGET OWING TO ADVERTISEMENT REVENUE DROP

blog article

Apr 09, 2020

Channel 4 is expected to cut its programming budget by nearly £150 million while furloughing about 100 staff to fight and survive any financial woes brought by the coronavirus crisis. The broadcaster, that is mostly funded by TV advertising, as well as being publicly owned expects to face a sl...

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Brands need to stop talking and start doing BRANDS NEED TO STOP TALKING AND START DOING

blog article

Apr 09, 2020

It’s fair to say that 'less talk, more do' is sound advice at the best of times, but it is particularly prescient for brands at the current time with the Covid-19 at it's peak. People aren’t interested in good wishes, they need actions and tangible help. Brands would be well ...

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After spending more than $76 million on advertising, bernie sanders ends his white house bid AFTER SPENDING MORE THAN $76 MILLION ON ADVERTISING, BERNIE SANDERS ENDS HIS WHITE HOUSE BID

blog article

Apr 08, 2020

Vermont’s senior U.S. Senator Bernie Sanders today ended his campaign for the presidency, leaving former Vice President Joe Biden as the presumptive Democratic Party nominee set to take on President Trump. Biden swept Florida, Illinois and Arizona in Tuesday's primary voting. According to ...

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Digital Advertising Rates Are Down by 30%, IAC Says DIGITAL ADVERTISING RATES ARE DOWN BY 30%, IAC SAYS

blog article

Apr 07, 2020

It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, o...

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Adding Value Through Mobile App Advertising in the Wake of COVID-19 ADDING VALUE THROUGH MOBILE APP ADVERTISING IN THE WAKE OF COVID-19

blog article

Apr 06, 2020

As most of America shelters in place, we’re now spending our time differently. This ultimately begs the question: Where are we now shifting our focus without the distractions of getting ready or commuting? You guessed it, we’re on our phones. On the mobile app front, we’re seeing a...

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Digital Billboard Brand Marketing Budget & Strategy DIGITAL BILLBOARD BRAND MARKETING BUDGET & STRATEGY

blog article

Apr 06, 2020

Starting first with the budget: What do you want to invest on a daily basis in your brand? My recommendation here in a local area is going to be $20 per day per brand channel. So what that means is, if you want to be on a digital billboard on a highway, that’s $20. If you want to be on Faceboo...

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How to adjust your PPC strategy during the Covid-19 pandemic HOW TO ADJUST YOUR PPC STRATEGY DURING THE COVID-19 PANDEMIC

blog article

Apr 02, 2020

The COVID-19 outbreak continues to impact the world like never before. Businesses have been hit hard, institutions have been shut down, and people are being made to stay indoors in an effort to slow down the spread of novel Coronavirus.Nearly all businesses have been dealing with a lot of difficulti...

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ON Advertising acquires Evans Communications ON ADVERTISING ACQUIRES EVANS COMMUNICATIONS

blog article

Apr 02, 2020

ON Advertising, a prominent Phoenix-based full-service advertising firm, has acquired Evans Communications, a leading Valley public relations, marketing and event planning firm. Evans Communications will be merged into the ON Advertising structure, and its principal Tom Evans will join the ON Advert...

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Google to allow some coronavirus ads after broad ban GOOGLE TO ALLOW SOME CORONAVIRUS ADS AFTER BROAD BAN

blog article

Apr 02, 2020

Google will lift a broad ban on coronavirus advertisements, phasing in some advertisers with a priority on those working directly on the pandemic. The company started blocking coronavirus-related ads in January, placing them under its "sensitive events policy," which blocks ads that exploi...

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Who are your real brand friends? How to communicate with customers during a crisis WHO ARE YOUR REAL BRAND FRIENDS? HOW TO COMMUNICATE WITH CUSTOMERS DURING A CRISIS

blog article

Apr 02, 2020

Note to readers: for the rest of this article, just substitute the word “brand” every time you read “friend.” I was honestly shocked that I had so many friends to start with, and that so many I hadn’t heard from in forever still had my contact details (even if all they ...

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Going Beyond Google to Gain New Customers With Search Advertising GOING BEYOND GOOGLE TO GAIN NEW CUSTOMERS WITH SEARCH ADVERTISING

blog article

Apr 01, 2020

Paid search remains a key digital advertising strategy for gaining customers, and Google is the dominant player in search engine marketing, but companies are now looking to diversify their search ad spend to lessen their dependence on the tech giant and achieve more cost-effective conversions. Googl...

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Google Ads ends monthly campaign budget test GOOGLE ADS ENDS MONTHLY CAMPAIGN BUDGET TEST

blog article

Apr 01, 2020

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be av...

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Why Brand Counts WHY BRAND COUNTS

blog article

Mar 31, 2020

While many marketers intuitively recognize the benefits of investing in brand, it can be challenging to draw a direct line between the power of brand and its impact on business. Recent years have seen a number of different studies attempt to quantify brand’s financial contribution to a busines...

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Most Advertisers Shifting, Not Canceling, Media Campaigns Amid Pandemic, Advertiser Perceptions Report Finds MOST ADVERTISERS SHIFTING, NOT CANCELING, MEDIA CAMPAIGNS AMID PANDEMIC, ADVERTISER PERCEPTIONS REPORT FINDS

blog article

Mar 31, 2020

While 89 percent of advertisers have been disrupted by COVID-19, only a third have canceled a campaign outright. The rest are changing their media mix and/or looking to shift their spending into the second half of the year. Despite the shifting of current media dollars, fully 81 percent of advertise...

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Google updates its ads policy for inappropriate content to include ‘public health emergency’ GOOGLE UPDATES ITS ADS POLICY FOR INAPPROPRIATE CONTENT TO INCLUDE ‘PUBLIC HEALTH EMERGENCY’

blog article

Mar 31, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at...

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How Innovation and Ads Can Save Your Business during COVID-19 HOW INNOVATION AND ADS CAN SAVE YOUR BUSINESS DURING COVID-19

blog article

Mar 31, 2020

With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down product...

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Bespoke brands are rushing to build and promote virtual fitting tools BESPOKE BRANDS ARE RUSHING TO BUILD AND PROMOTE VIRTUAL FITTING TOOLS

blog article

Mar 30, 2020

With the vast majority of Americans quarantined and events canceled, it would seem a fashion category that would be hit hard is bespoke suits. But according to several founders, suit fittings are still happening, they’ve just moved online. Colin Hunter, co-founder of bespoke suit brand Alton L...

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Microsoft Advertising expands UI redesign to more pages MICROSOFT ADVERTISING EXPANDS UI REDESIGN TO MORE PAGES

blog article

Mar 30, 2020

Microsoft Advertising unveiled the new look for its web interface in October. A select number of advertisers have had access to the new look for the past few months. Now those users will see the new look on more pages, including Manager accounts. The redesign preview now includes search terms, chang...

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Google Launches Over $800M Plan to Respond to Covid-19 Crisis GOOGLE LAUNCHES OVER $800M PLAN TO RESPOND TO COVID-19 CRISIS

blog article

Mar 29, 2020

According to a post by Sundar Pichai, CEO, Google is announcing a new over $800m plan to support small- and medium-sized businesses (SMBs), health organizations and governments, and health workers on the frontline of this global pandemic. $250m in ad grants to help the World Health Organization (WHO...

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Be brave with your advertising – in difficult times, your consumers need you BE BRAVE WITH YOUR ADVERTISING – IN DIFFICULT TIMES, YOUR CONSUMERS NEED YOU

blog article

Mar 26, 2020

Brands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will. The most common question I’ve been asked by brands in the past two weeks is: “Should we continu...

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Google play movies may offer hundreds of free movies with ads GOOGLE PLAY MOVIES MAY OFFER HUNDREDS OF FREE MOVIES WITH ADS

blog article

Mar 26, 2020

Google also offers the ability to buy or rent movies and TV shows from the Play Store. Since 2012, this section is available in several countries. The pricing strategy has not changed, so many still consider it a relatively costly service. But, in some countries, discounts are quite often offered. N...

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$1.25 Billion in Ads at Risk Following Olympics Delay $1.25 BILLION IN ADS AT RISK FOLLOWING OLYMPICS DELAY

blog article

Mar 25, 2020

Two days ago, the 2020 Tokyo Olympics were postponed. The decision surprised no one given the coronavirus, even if the numbers in cases in Japan have slowed down recently. With all the travel and tourism involved, it would’ve led to another serious outbreak of the virus. As a result, the Olymp...

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DTC brands are tightening up how much they spend on digital advertising DTC BRANDS ARE TIGHTENING UP HOW MUCH THEY SPEND ON DIGITAL ADVERTISING

blog article

Mar 23, 2020

For the past couple of years, investors have been urging direct-to-consumer brands to rely less on digital advertising to acquire new customers. Now, it’s become even more important for them to be more efficient with their advertising spend with the coronavirus pandemic. some cuts. Many direct...

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Do you make these digital advertising mistakes? DO YOU MAKE THESE DIGITAL ADVERTISING MISTAKES?

blog article

Mar 23, 2020

Every month, the digital advertising team at Inman runs over 400 campaigns on behalf of our advertisers. And the team sees it all, from beautifully executed campaigns to, well, less so. That’s why we decided to capture all errors, mistakes and missed opportunities we’ve seen over the yea...

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The technology tightrope setup by brand experience THE TECHNOLOGY TIGHTROPE SETUP BY BRAND EXPERIENCE

blog article

Mar 23, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven...

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5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY 5 TIPS TO NAIL YOUR VIDEO MARKETING STRATEGY

blog article

Mar 22, 2020

Oftentimes, our social media video marketing efforts are weighed down by our own customers for the lack of thoughtful stories that can touch upon them. These are like run-of-the-mill, telling everything that the target viewers are least interested in knowing. And the heavy budgets we utilize to crea...

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Brands from Heinz to Netflix are donating to COVID-19 relief. How you can join them BRANDS FROM HEINZ TO NETFLIX ARE DONATING TO COVID-19 RELIEF. HOW YOU CAN JOIN THEM

blog article

Mar 21, 2020

A global pandemic isn’t exactly the best marketing opportunity for any brand. As the coronavirus crisis continues, brands are navigating uncharted territory, where business is anything but usual and the line between legitimate advertising and crass opportunism is thinner than ever in the eyes ...

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The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus THE DRUM SHOW: A CMO AND AGENCY MANAGER ON ADVERTISING AND MARKETING IN THE TIME OF CORONAVIRUS

blog article

Mar 20, 2020

In a specific edition of The Drum Demonstrate throughout the Digital Transformation Pageant, the head of internet marketing at Hertz and founder of imaginative agency Mr President shared how their respective firms are coping during the present-day coronavirus crisis. Becoming a member of The Drum&rs...

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How to Use Forced Bold Text in Google Search Ads HOW TO USE FORCED BOLD TEXT IN GOOGLE SEARCH ADS

blog article

Mar 18, 2020

This does not appear to be an officially supported feature, use at your own risk. To enable it, simply enter your text into AdTools.org and paste the output into your search ad. Keep in mind that each bold letter will now occupy 4-character spaces of traditional ad text. As you can see, it is pretty...

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Simpli.fi Launches Online Attribution for OTT/CTV Advertising SIMPLI.FI LAUNCHES ONLINE ATTRIBUTION FOR OTT/CTV ADVERTISING

blog article

Mar 18, 2020

Today, Simpli.fi, the leading programmatic platform for addressable, mobile, and OTT/CTV advertising, announced that the company has once again bolstered its OTT/CTV advertising offering with the launch of its new online attribution capability. Advertisers working with Simpli.fi can now directly att...

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WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function WFH IN ADVERTISING AND MARKETING: TIPS FROM PROLONGED-TIME CHAMPION OF LOCATION-AGNOSTIC FUNCTION

blog article

Mar 17, 2020

As extra news of pandemic mitigation steps pours in every hour, most every person with a work is asking by themselves how (and if) they’ll be able to continue on executing that task and delivering for on their own and their family members. Most expertise personnel must contemplate on their own...

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From marketing and advertising blend to internet marketing impact modeling FROM MARKETING AND ADVERTISING BLEND TO INTERNET MARKETING IMPACT MODELING

blog article

Mar 16, 2020

With the stop of cookie-centered person journey tracking looming on the horizon, desire in marketing and advertising idea and techniques from the pre-attribution era is on the rise all over again. This is lousy information for the several ad tech vendors who count on cookie-based knowledge, but exce...

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Advertising industry leads on work from home push ADVERTISING INDUSTRY LEADS ON WORK FROM HOME PUSH

blog article

Mar 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 ver...

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How proximity marketing and advertising can help you save the high road HOW PROXIMITY MARKETING AND ADVERTISING CAN HELP YOU SAVE THE HIGH ROAD

blog article

Mar 16, 2020

When Apple launched iBeacons in 2013, proximity promoting turned the industry’s favourite development. With the right technologies, this hyper-localised tactic was meant to bridge the divide in between on the internet content and offline buyer action but Apple’s iBeacon platform in the e...

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Industry Pros Speak on Gen Z INDUSTRY PROS SPEAK ON GEN Z'S NEED FOR AUTHENTICITY, COMMUNITY, AND FLUIDITY

blog article

Mar 16, 2020

With the cancelation of SXSW due to coronavirus (COVID-19), The Female Quotient quickly shifted its in-person sessions to live but virtual discourse on subjects top-of-mind for marketers today. One especially hot area: building a connection with Generation Z. Several female marketing leaders represe...

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Criteo announces new traffic generation solution to increase the engagement CRITEO ANNOUNCES NEW TRAFFIC GENERATION SOLUTION TO INCREASE THE ENGAGEMENT

blog article

Mar 13, 2020

Criteo S.A. the global technology company powering the world’s marketers with trusted and impactful advertising, today announced global availability of its marketing solution for traffic generation, which helps advertisers connect with new audiences to drive engagement and increased website tr...

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Coronavirus could cost U.S. advertising industry billions CORONAVIRUS COULD COST U.S. ADVERTISING INDUSTRY BILLIONS

blog article

Mar 12, 2020

The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see near...

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Ad-Juster data helps digital publishers access higher ad revenues AD-JUSTER DATA HELPS DIGITAL PUBLISHERS ACCESS HIGHER AD REVENUES

blog article

Mar 11, 2020

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be abl...

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PPC on a budget: Digital advertising for charities PPC ON A BUDGET: DIGITAL ADVERTISING FOR CHARITIES

blog article

Mar 11, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touche...

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What Experts Don’t Want You to Know About Facebook Ads Targeting WHAT EXPERTS DON’T WANT YOU TO KNOW ABOUT FACEBOOK ADS TARGETING

blog article

Mar 10, 2020

Marketing is a function of generating medium to long term pools of target market assets. With massive internet access and usage, audiences convert into potential customers. Usage of Facebook to reach the audience is increasing in leaps and bounds. Not surprisingly, brands and businesses mark huge fu...

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Nintendo dominates gaming industry TV advertising in February NINTENDO DOMINATES GAMING INDUSTRY TV ADVERTISING IN FEBRUARY

blog article

Mar 08, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform,...

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Why Netflix Needs To Brand Its Netflix Originals Differently WHY NETFLIX NEEDS TO BRAND ITS NETFLIX ORIGINALS DIFFERENTLY

blog article

Mar 08, 2020

As the Netflix Original library becomes an increasingly big part of the Netflix overall lineup, we believe that it’s time Netflix started branding its Netflix Originals. Below, we’ll hopefully make the case as to why it should happen and possibly how to do it. We’re writing this in...

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Why Using Conversions Imported From Analytics to Google Ads Does Not Actually Make Sense WHY USING CONVERSIONS IMPORTED FROM ANALYTICS TO GOOGLE ADS DOES NOT ACTUALLY MAKE SENSE

blog article

Mar 08, 2020

As an alternative to setting up Google Ads conversion tracking, you can import conversions from Google Analytics, such as goals or transactions, and then use it for optimization of your Google Ads campaigns. It is not a new feature, and its use by advertisers is a common practice. It became even mor...

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Apple will now allow ads in app notifications on iPhones and iPads APPLE WILL NOW ALLOW ADS IN APP NOTIFICATIONS ON IPHONES AND IPADS

blog article

Mar 06, 2020

Apple has updated its App Store guidelines, with a new report on the matter by 9to5Mac stating that the company will now allow apps to push advertisements, promotions, and marketing material on push notifications on iOS. However, Apple has stated that while push notifications with advertisements can...

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YouTube Will Not Show Advertising on Videos About Coronavirus YOUTUBE WILL NOT SHOW ADVERTISING ON VIDEOS ABOUT CORONAVIRUS

blog article

Mar 05, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income fro...

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Pain device maker NeuroMetrix settles FTC false advertising case PAIN DEVICE MAKER NEUROMETRIX SETTLES FTC FALSE ADVERTISING CASE

blog article

Mar 05, 2020

Pain treatment device manufacturer NeuroMetrix and its founder will pay $4 million and turn over money earned through a collaboration with GlaxoSmithKline to resolve allegations it made false claims about its flagship product. The settlement with the U.S. Federal Trade Commission was disclosed in a ...

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How coronavirus is affecting advertising and marketing industry HOW CORONAVIRUS IS AFFECTING ADVERTISING AND MARKETING INDUSTRY

blog article

Mar 04, 2020

The fast spreading coronavirus is taking a toll on economic activities around the world as the entire supply chain continues to be affected and major global events are either being cancelled or postponed. If the spread of the disease isn’t contained soon, it could even affect the advertising a...

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Apple Now Allows Push Notification Advertising APPLE NOW ALLOWS PUSH NOTIFICATION ADVERTISING

blog article

Mar 04, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guide...

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Can publishers alliances be the future for digital advertising? CAN PUBLISHERS ALLIANCES BE THE FUTURE FOR DIGITAL ADVERTISING?

blog article

Mar 03, 2020

InfoSum's Richard Foster argues for a new approach to data that ensures a flexible and collaborative working relationship between publishers and advertisers, without the hang-ups associated with ID alliances as they currently exist. The digital giants had a bumpy ride in 2019, facing fines for a...

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How blockchain has revolutionized the advertising industry HOW BLOCKCHAIN HAS REVOLUTIONIZED THE ADVERTISING INDUSTRY

blog article

Mar 03, 2020

The advertising industry is a global industry that consists of Public Relation and marketing companies, as well as media services and advertising agencies. It is a global multi-dollar industry that brings manufacturers closer to their consumers. This industry is mainly characterized by a huge number...

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How Online Tracking and Bloated Ad Tech Impact the Customer Experience HOW ONLINE TRACKING AND BLOATED AD TECH IMPACT THE CUSTOMER EXPERIENCE

blog article

Mar 02, 2020

The retail landscape is more crowded than ever. Nearly every day, a new brand pops up seeking consumer attention and buy-in across the globe, and this intense competition has fostered some questionable practices in the world of digital advertising. Hungry for impressions, retailers and online brands...

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How to Restore Competition in Digital Advertising Markets and Protect Users HOW TO RESTORE COMPETITION IN DIGITAL ADVERTISING MARKETS AND PROTECT USERS

blog article

Mar 02, 2020

After a careful analysis, the British Competition and Markets Authority (CMA) concluded that Google and Facebook dominate many online markets, including search, social media, search advertisement, display advertising, and open display advertising. The agency also concluded that while some of this co...

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How brands can leverage in-person networking as a strategic advantage HOW BRANDS CAN LEVERAGE IN-PERSON NETWORKING AS A STRATEGIC ADVANTAGE

blog article

Mar 01, 2020

As more mundane tasks get automated, quintessential human skills such as creativity, innovative thinking, logical reasoning, communication, and personal rapport building are becoming increasingly important. Amazon will spend $700 million to re-skill around 100,000 workers in the US by 2025. Why? Bec...

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Mobile Advertising is Booming in APAC While Efforts Increase to Combat Fraud MOBILE ADVERTISING IS BOOMING IN APAC WHILE EFFORTS INCREASE TO COMBAT FRAUD

blog article

Feb 28, 2020

Mobile ad spending increased by almost 20% in the APAC region throughout 2019 with forecasts predicting it will surpass over $106 billion in 2020. Although the mobile advertising market is thriving, APAC still suffers from high rates of fraud, as well as issues with viewability measurement. As an in...

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Benefits of using advertisement banners BENEFITS OF USING ADVERTISEMENT BANNERS

blog article

Feb 27, 2020

One of the best and popular forms of advertising is banner marketing. If you have not tried it yet, then it is time for a change. Display ads on the bottom, people do not mostly like it on the top, and sides of the web pages. It decreases their effectiveness; so many people are unwilling to add them...

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Discover the Top Perks of LED Advertising DISCOVER THE TOP PERKS OF LED ADVERTISING

blog article

Feb 27, 2020

Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, bran...

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How to Use Innovative Technology in Advertising and Marketing HOW TO USE INNOVATIVE TECHNOLOGY IN ADVERTISING AND MARKETING

blog article

Feb 26, 2020

Everyday new technology trends emerge that challenge businesses to keep up their advertising tactics. If they fall behind, they risk losing thousands of customers to competitors. Brand growth is dependent on innovative marketing tactics. With social media and e-mail, it is easy to do the bare minimu...

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Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist TAXING INTERNET ADS COULD RAISE LOTS OF MONEY, BUT DOUBTS PERSIST

blog article

Feb 25, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the com...

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What do the roaring 20s have in store for mobile advertising? WHAT DO THE ROARING 20S HAVE IN STORE FOR MOBILE ADVERTISING?

blog article

Feb 24, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of...

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Google purges 600 Android apps for “disruptive” pop-up ads GOOGLE PURGES 600 ANDROID APPS FOR “DISRUPTIVE” POP-UP ADS

blog article

Feb 24, 2020

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users t...

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Is customer experience enhanced by branding e-commerce shipping boxes? IS CUSTOMER EXPERIENCE ENHANCED BY BRANDING E-COMMERCE SHIPPING BOXES?

blog article

Feb 21, 2020

While an entire marketing industry exists around the concept of experiential packaging and its impact on the customer experience, the focus has been mostly on inner boxes. The Wall Street Journal reports retailers are attempting to offset shipping costs by selling ad space via package inserts that a...

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4 Secrets to Revolutionize Your Facebook Advertising Campaign’s ROI in 2020 4 SECRETS TO REVOLUTIONIZE YOUR FACEBOOK ADVERTISING CAMPAIGN’S ROI IN 2020

blog article

Feb 19, 2020

Digital marketing is growing at an exponential rate. In fact, if you have a business and you’re not utilizing digital marketing by now, it’s essential that you get on board. One of digital marketing’s best tools is the good old social media ad. Yep, 2020 is seeing a resurgence of F...

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Unlock Synergies Between SEO and Advertising on Amazon UNLOCK SYNERGIES BETWEEN SEO AND ADVERTISING ON AMAZON

blog article

Feb 19, 2020

As a brand or an agency, search engine optimisation (SEO) and online advertising (Pay-Per-Click; PPC) in Google search are probably pillars of your online marketing strategy. You most likely have dedicated teams for each area that are equipped with the necessary skills to drive success. But while SE...

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The Cybertruck Shows How Tesla Could Dominate the Auto Industry THE CYBERTRUCK SHOWS HOW TESLA COULD DOMINATE THE AUTO INDUSTRY

blog article

Feb 19, 2020

With a collective gasp and puzzled looks, the world was recently introduced to Tesla’s newest vehicle. The so-called Cybertruck is an angular, stainless steel, all-electric pickup truck that quickly became polarizing. The launch didn’t go very smoothly. The truck’s windows shattere...

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How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries HOW BLOCKCHAIN TECHNOLOGY IS BENEFITING DIGITAL MARKETING & ADVERTISING INDUSTRIES

blog article

Feb 18, 2020

Blockchain, the technology that supports Bitcoin and numerous other innovative uses, can be defined as an unalterable, decentralized and distributed ledger or digital record of transactions in the participant’s network. Another definition from Ledger SAS describes a blockchain as “a dist...

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Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles ADVANCED AD TACTICS, MILLENNIALS, ALTERNATIVE FUEL VEHICLES

blog article

Feb 17, 2020

Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car b...

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3 Online Advertising Trends to Dominate the 2020s 3 ONLINE ADVERTISING TRENDS TO DOMINATE THE 2020S

blog article

Feb 13, 2020

Even though the digital advertising landscape has been evolving exceptionally fast over the past decade, the pace is only getting faster in the next one. The global ad spend is on its sharp ascend, and the mobile ad market is flourishing on the verge of 5G worldwide adoption. Sound logos, podcast ad...

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Rakuten Launches Rakuten Advertising as a Premier Destination RAKUTEN LAUNCHES RAKUTEN ADVERTISING AS A PREMIER DESTINATION

blog article

Feb 13, 2020

For the first time, brands, advertisers and agencies can now harness Rakuten’s far-reaching media properties, consumer insights and award-winning performance marketing ecosystem with today’s launch of Rakuten Advertising martech news. “Advertisers know their customers, but discover...

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WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING WHAT YOU NEED TO KNOW ABOUT PROGRAMMATIC ADVERTISING

blog article

Feb 12, 2020

We know that one of the biggest obstacles to the development and maintenance of strong digital publishing is time; since content and relationship development is critical to success, learning how to use programmatic advertising to make your paid efforts more efficient can be a good idea. Programmatic...

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How to Reinvent Digital Advertising After the Death of the Cookie HOW TO REINVENT DIGITAL ADVERTISING AFTER THE DEATH OF THE COOKIE

blog article

Feb 12, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, ...

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Microsoft Advertising If Functions For Dynamic Ad Copy MICROSOFT ADVERTISING IF FUNCTIONS FOR DYNAMIC AD COPY

blog article

Feb 12, 2020

Microsoft Advertising announced global support for IF functions. You can use these IF functions to customize your ad text and ads for searchers based on their device or a specific audience segment. "Conditional messaging allows advertisers to simplify their campaign management and reduce effort...

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Google’s and Facebook’s Grip on Digital Advertising Markets GOOGLE’S AND FACEBOOK’S GRIP ON DIGITAL ADVERTISING MARKETS

blog article

Feb 11, 2020

Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive a...

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Which Online Advertising Strategy Is Right For Your Business? WHICH ONLINE ADVERTISING STRATEGY IS RIGHT FOR YOUR BUSINESS?

blog article

Feb 10, 2020

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, yo...

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Alex Webb: More kids with smartphones spells advertising bonanza ALEX WEBB: MORE KIDS WITH SMARTPHONES SPELLS ADVERTISING BONANZA

blog article

Feb 10, 2020

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy...

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz AMAZON BIG GAME AD TALLIES THE MOST VIEWS VIA YOUTUBE ADBLITZ

blog article

Feb 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. A...

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Should Amazon SHOULD AMAZON'S AD BUSINESS WORRY FACEBOOK AND GOOGLE?

blog article

Feb 09, 2020

Online advertising has been dominated by Facebook and Alphabet's Google for several years now, but there are hints that Amazon is beginning to get in on the revenue bounty. That should have the current duopoly worried, even if it might be a while still before Amazon's efforts become a real t...

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Instagram Starts Testing to Show Advertising on IGTV INSTAGRAM STARTS TESTING TO SHOW ADVERTISING ON IGTV

blog article

Feb 08, 2020

Looking to keep the app up to date, Instagram has begun testing a long-awaited feature. The new feature, which can be a direct source of income for content producers on the platform, is known as a partner program that allows IGTV content producers to advertise on their videos. There is no clear info...

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Why AI Is the Future of Advertising WHY AI IS THE FUTURE OF ADVERTISING

blog article

Feb 06, 2020

The way you advertise is going to change dramatically thanks to artificial intelligence. You can already start to see the transformation happening right now. In fact, modern digital advertising as we know it today wouldn’t exist without AI.Behind most online ads are sophisticated delivery syst...

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The most expensive advertisement for Super Bowl 2020 was that Daniel Craig didn’t have time to die THE MOST EXPENSIVE ADVERTISEMENT FOR SUPER BOWL 2020 WAS THAT DANIEL CRAIG DIDN’T HAVE TIME TO DIE

blog article

Feb 06, 2020

MGM saves no costs for the latest James Bond film, because Daniel Craigs No Time To Die had the most expensive television spot in Super Bowl 2020. Expensive ads on the Super Bowl are not new. Many companies pay the highest dollar to advertise their products during the Super Bowl and are often so cre...

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Nutrien Ag Solutions business branding underway NUTRIEN AG SOLUTIONS BUSINESS BRANDING UNDERWAY

blog article

Feb 05, 2020

HUNDREDS of legacy Landmark and Ruralco stores across Australia are now changing their signage and uniforms to reflect their new owner and brand, Nutrien Ag Solutions. The Nutrien Ag Solutions brand for the merged Ruralco-Landmark entity was first revealed last November by parent company Canadian fe...

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Google Will Start Blocking Annoying Video Ads GOOGLE WILL START BLOCKING ANNOYING VIDEO ADS

blog article

Feb 05, 2020

Google will start blocking annoying video ads to meet the new rules specified by the Coalition for Better Ads (CBA). The Internet giant is one of the founding CBA members. The CBA encouraged advertisers to implement ads that are acceptable for consumers and not ads that would inspire them to install...

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Create Incredible Branding Initiatives Without Hiring Design Help CREATE INCREDIBLE BRANDING INITIATIVES WITHOUT HIRING DESIGN HELP

blog article

Feb 05, 2020

As the internet becomes more and more saturated with ads, it becomes ever more important for small businesses to gain every advantage they can. Chances are if you're still in the growth stages of your business, you may not have the capital to bring on a complete marketing and design team. Howeve...

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Why Your Top Amazon Ads Spenders Should Be Your Top Sellers WHY YOUR TOP AMAZON ADS SPENDERS SHOULD BE YOUR TOP SELLERS

blog article

Feb 04, 2020

Whether you sell 10 products or 10,000, chances are that one or a few of your products vastly outperform the rest of your product line. When this is the case it is important that you spend the majority of your ad spend and time on the biggest drivers of revenue. While you need to allocate ad dollars...

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Why responsible advertising is everyone WHY RESPONSIBLE ADVERTISING IS EVERYONE'S BUSINESS

blog article

Feb 04, 2020

"If we want to be trusted, we must be more trustworthy. We need to be in the business of trust and not just creating noise," said Stephen Woodford, chief executive of the Advertising Association. Sometimes you have to look back to move forward. So it was as the Advertising Association&rsqu...

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How will OTT in sports broadcasting impact advertising? HOW WILL OTT IN SPORTS BROADCASTING IMPACT ADVERTISING?

blog article

Feb 03, 2020

The sports broadcasting industry has rapidly evolved in recent years, and the move of live broadcasting to the internet, utilizing over-the-top (OTT) infrastructures will provide new opportunities in advertising. The benefits to promotional sponsors are three fold; video-on-demand (VOD) will allow m...

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Why TV Advertising Is Still the Driving Force Behind Auto Sales WHY TV ADVERTISING IS STILL THE DRIVING FORCE BEHIND AUTO SALES

blog article

Feb 03, 2020

A multi-platform approach is essential in successfully targeting auto buyers. But it's important to remember that, when it comes to reaching those potential buyers, TV advertising still tops the list. If your auto client is considering scaling back on their television media buy, then they're...

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Advertising company holds 18th annual Super Bowl ad watch party ADVERTISING COMPANY HOLDS 18TH ANNUAL SUPER BOWL AD WATCH PARTY

blog article

Feb 02, 2020

An advertising company owner in Grand Haven is hosting a Super Bowl watch party Sunday, but instead of focusing on the score of the football game, he and his peers professionals and students will be "scoring" the iconic ads. Advertising and marketing professionals and Grand Valley State Un...

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3 Simple Tips on How to Utilize Facebook Advertising 3 SIMPLE TIPS ON HOW TO UTILIZE FACEBOOK ADVERTISING

blog article

Feb 01, 2020

With almost 2.5 billion monthly active users, Facebook is a blessing for businesses who want to take a plunge in the world of digital marketing without spending much. I mean, where else can you find such a huge number of audiences lingering at a platform, ready to take your bait. But it is such a pi...

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Gen Z study explores how financial services can leverage brand to attract diverse talent GEN Z STUDY EXPLORES HOW FINANCIAL SERVICES CAN LEVERAGE BRAND TO ATTRACT DIVERSE TALENT

blog article

Jan 31, 2020

In the war for talent, brand is often the decisive factor for attracting the best and the brightest. We are often asked by our Financial Services clients about how can they combat the stigma of still being known as a boy’s club while winning the best and most diverse talent? Research shows the...

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Netflix Layoffs Happening as Company Changes Advertising Priorities NETFLIX LAYOFFS HAPPENING AS COMPANY CHANGES ADVERTISING PRIORITIES

blog article

Jan 30, 2020

Netflix is making some major changes to its marketing strategy and laying off some employees as a result. The streaming giant has been here since the beginning. They are a true trailblazer for what the streaming market is today. They revolutionized the way video rentals worked and killed off the com...

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NPPC takes out digital ads to raise awareness about plant-based protein labeling NPPC TAKES OUT DIGITAL ADS TO RAISE AWARENESS ABOUT PLANT-BASED PROTEIN LABELING

blog article

Jan 29, 2020

The National Pork Producers Council wants to make sure the public knows about misleading labels on plant-based imitation meat products. On Jan. 27, the NPPC began running digital ads in the Des Moines International Airport with a picture of sizzling bacon with the words “Pork: You can’t ...

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The Guardian Is Nixing Fossil Fuel Ads But Activists Want More THE GUARDIAN IS NIXING FOSSIL FUEL ADS BUT ACTIVISTS WANT MORE

blog article

Jan 29, 2020

The Guardian announced Wednesday that the news outlet is banning fossil fuel company advertisements, even as the newspaper pushes back against activists who want it to nix automotive ads. “Our decision is based on the decades-long efforts by many in that industry to prevent meaningful climate ...

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2020: Set Your Supply Chain for Success 2020: SET YOUR SUPPLY CHAIN FOR SUCCESS

blog article

Jan 29, 2020

Here’s the thing about time: we never have enough of it. This couldn’t ring any truer for U.S. retailers looking to bounce back from a challenging 2019 holiday season. With Thanksgiving landing on Nov. 28 — six days later than the holiday in 2018 retailers were left with far less t...

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Why Going Cheap on Your Branding is a Big Mistake WHY GOING CHEAP ON YOUR BRANDING IS A BIG MISTAKE

blog article

Jan 29, 2020

In the current economic climate, lots of businesses are looking to tighten their belts and reduce their expenditure. However, while cost-cutting should be an ongoing concern for any business, it's important to appreciate those areas where cutting back on your spending can have a disproportionate...

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The advertising world reflects the influence of Kobe Bryant THE ADVERTISING WORLD REFLECTS THE INFLUENCE OF KOBE BRYANT

blog article

Jan 28, 2020

While he will always be remembered as an NBA legend, Kobe Bryant also had an impact on the pitch, particularly in the Los Angeles community. The world of advertising is no exception. After the early death of Bryant and his daughter Gianna Maria-Onore Bryant (along with seven others) on the way to th...

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Web Advertising is a Sinking Ship for Brands. In-App Advertising can be the Lifeboat WEB ADVERTISING IS A SINKING SHIP FOR BRANDS. IN-APP ADVERTISING CAN BE THE LIFEBOAT

blog article

Jan 27, 2020

Advertisers, being advertisers, have tried to work their brands into online games and apps ever since there have been games and apps worth working their way into. But whereas in-game ads were once mostly technological experiments or clever PR, increasingly they answer several pressing needs which is...

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How predictive advertising is changing the future of digital marketing HOW PREDICTIVE ADVERTISING IS CHANGING THE FUTURE OF DIGITAL MARKETING

blog article

Jan 27, 2020

Predictive advertising is a subset of predictive analytics that uses historical data, ML techniques, and algorithms to accurately target audiences and optimize ad copy and media spends. Tools like Google’s Lookalike Audience and Facebook Similar Audiences use predictive advertising to study au...

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3 Reasons Netflix Isn 3 REASONS NETFLIX ISN'T INTERESTED IN ADVERTISING

blog article

Jan 27, 2020

Last month, Needham analyst Laura Martin estimated Netflix could lose 4 million U.S. subscribers in 2020 if it doesn't introduce a lower-priced ad-supported version of its service to compete with all the new entrants in the streaming wars. For the most part, new companies in streaming are introd...

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How Amazon is selling ads on Fire TV HOW AMAZON IS SELLING ADS ON FIRE TV

blog article

Jan 23, 2020

Amazon is throwing a whole kitchen sink of streaming inventory at advertisers, based on a recent pitch deck that the company has shared with ad buyers. The sales pitch by Amazon largely centers on the ads it can sell across apps on its Fire TV platform. But that isn’t the only streaming invent...

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Why Netflix Remains Adamantly Against Ads WHY NETFLIX REMAINS ADAMANTLY AGAINST ADS

blog article

Jan 23, 2020

The idea of Netflix someday adding advertising to its service remains a perennial topic among investors and analysts. Needham analyst Laura Martin recently renewed her call that Netflix should use ads as a way to subsidize lower price points in the face of intensifying competition, while a separate ...

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Social media advertising by retailers to hit nearly $65 billion SOCIAL MEDIA ADVERTISING BY RETAILERS TO HIT NEARLY $65 BILLION

blog article

Jan 23, 2020

Social media advertising is increasingly a primary focus for retail brands and one platform dominates. Fifty-percent of retail advertisers are planning to spend at least half of their annual marketing budget in 2020 on social media ads, according to a survey commissioned by Smartly.io and conducted ...

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How YouTube shields advertisers (not viewers) from harmful videos HOW YOUTUBE SHIELDS ADVERTISERS (NOT VIEWERS) FROM HARMFUL VIDEOS

blog article

Jan 22, 2020

The difference between the protections YouTube offers its advertisers and those it provides consumers is stark. A read of advertiser-friendly content guidelines for videos uploaded to the platform, last updated in June 2019, shows the company has rigorous standards to protect advertisers from harmfu...

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Uber Drivers Urge NYC To End Advertising Ban On For-Hire Vehicles UBER DRIVERS URGE NYC TO END ADVERTISING BAN ON FOR-HIRE VEHICLES

blog article

Jan 22, 2020

Uber and Lyft drivers on Wednesday urged New York City lawmakers to reverse a ban on rooftop ads for for-hire vehicles. According to WCBS 880’s Rich Lamb reports, a pair of City Council measures would undo the 20-year-old Taxi and Limousine Commission ban against advertising inside or outside ...

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How Advertising Technology Will Cement Streaming HOW ADVERTISING TECHNOLOGY WILL CEMENT STREAMING'S DOMINANCE OVER CABLE

blog article

Jan 21, 2020

It was already on the fringe of the streaming video movement. But, with Comcast's plan to make an ad-supported version of its Peacock streaming service available for free, ad-supported video on demand (AVOD) has just moved into the mainstream. There is one stumbling block that could slow down th...

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How the BBC is setting the bar for creative outdoor advertising HOW THE BBC IS SETTING THE BAR FOR CREATIVE OUTDOOR ADVERTISING

blog article

Jan 21, 2020

Back in January 2016, the BBC launched its own in-house creative agency, BBC Creative, which now comprises over 150 staff. Alongside a number of well-received digital ad campaigns – BBC Creative has also received praise for its out-of-home-activity. Here’s a look at why its most recent c...

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How Ads Can Keep the Streams Flowing HOW ADS CAN KEEP THE STREAMS FLOWING

blog article

Jan 20, 2020

As many have noted, the Super Bowl is more than just football, it’s the biggest advertising event of the year. In 2020, fans watching everywhere will be bombarded with advertisements for Disney+, Hulu and Apple TV during the commercial breaks. This shows the unmistakable march of streaming ser...

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Facebook rethinks plan to insert ads into WhatsApp FACEBOOK RETHINKS PLAN TO INSERT ADS INTO WHATSAPP

blog article

Jan 20, 2020

Facebook has reportedly abandoned its plan to introduce ads to messaging service WhatsApp this year. The social media giant, whose revenue is completely dependent on advertising, has disbanded the team in charge of integrating ads into WhatsApp, according to Facebook is now reportedly rethinking its...

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AET, Wizely say collaboration streamlines delivery of OEM-compliant advertising AET, WIZELY SAY COLLABORATION STREAMLINES DELIVERY OF OEM-COMPLIANT ADVERTISING

blog article

Jan 20, 2020

AET Media describes its services as providing an advertising asset design and generation capability “that allows for at-scale delivery of unique, visually appealing advertisements.” Wizely says that with its co-op reporting and pre-approval automation platform, advertisements can get OEM...

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4 Ways The Death Of The Cookie In Chrome Could Affect Marketers 4 WAYS THE DEATH OF THE COOKIE IN CHROME COULD AFFECT MARKETERS

blog article

Jan 17, 2020

Ad buyers aren’t thrilled about Google Chrome’s decision to phase out third-party cookies, but they’re thankful it’ll take about two years; Safari and Firefox didn’t extend such a courtesy. During that time, most buyers intend to rebuild their targeting and measurement ...

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NBC’s Peacock Enlists Advertisers and Cable Companies in Marketing Push NBC’S PEACOCK ENLISTS ADVERTISERS AND CABLE COMPANIES IN MARKETING PUSH

blog article

Jan 16, 2020

Comcast Corp.’s NBCUniversal is planning an expansive marketing rollout for its coming streaming service, Peacock, including ads on and off its TV networks and websites, cross-promotions with launch sponsors and pay-TV companies that distribute its channels, and a major presence during its cov...

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Why Is the Apple TV Constantly Advertising at Us? WHY IS THE APPLE TV CONSTANTLY ADVERTISING AT US?

blog article

Jan 16, 2020

The Apple TV app on the Apple TV is currently the bane of my existence. In theory, it should be a tidy way to manage everything you watch, bringing together content from Apple, Disney+, HBO, Hulu, and other streaming services (but still not Netflix, for some reason), plus live news and even sports. ...

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Achieving a Point-of-Care Advertising Balancing Act ACHIEVING A POINT-OF-CARE ADVERTISING BALANCING ACT

blog article

Jan 15, 2020

Point-of-care (POC) advertising is rapidly growing as an effective, innovative, and vital segment of healthcare marketing. It provides pharma companies with a valuable platform for their brands and offers their agencies a dynamic promotional tool to maximize the marketing mix when attempting to reac...

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Google’s move to drop cookies pushes advertising into new era GOOGLE’S MOVE TO DROP COOKIES PUSHES ADVERTISING INTO NEW ERA

blog article

Jan 15, 2020

Google is upending the advertising world with its decision to “render obsolete” a key tool used by marketers for years to track would-be customers as they move around the Web: it’s phasing out the cookie. On Tuesday, the company said it would stop supporting third-party cookies ove...

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NRF 2020: Retail Enters the Second Wave of Digital Disruption NRF 2020: RETAIL ENTERS THE SECOND WAVE OF DIGITAL DISRUPTION

blog article

Jan 15, 2020

Retailers can’t wait any longer: Those that haven’t begun to deliver digital transformation within their brands must start now, or face punishing consequences soon. This was the sentiment maintained by David Dobson, director of retail, hospitality and consumer goods for Intel, who said t...

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Google cutting web cookies, ending lucrative tracking tool for advertisers GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

blog article

Jan 15, 2020

Alphabet Inc’s Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companie...

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Amazon AMAZON'S EXPANDING ITS VIDEO-ADVERTISING BUSINESS

blog article

Jan 14, 2020

Amazon has quickly built a sizable digital-video advertising business on the back of its Fire TV platform. Now, Amazon's eyeing the audience outside of its 40 million Fire TV users. The online retail giant is in talks with multiple publishers to sell some of their ad inventories on other streami...

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British advertisers condemn Facebook BRITISH ADVERTISERS CONDEMN FACEBOOK'S REFUSAL TO BAN OR FACT-CHECK MICRO-TARGETED POLITICAL ADS

blog article

Jan 13, 2020

The UK's Institute of Practitioners in Advertising IPA has expressed its disappointment at Facebook’s decision not to ban political ads that use micro-targeting and spurious claims to sway voter opinion a practice that the industry body says is open to abuse and has been demonstrably abuse...

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W2O Acquires Healthcare Advertising Boutique 21Grams W2O ACQUIRES HEALTHCARE ADVERTISING BOUTIQUE 21GRAMS

blog article

Jan 13, 2020

W2O Group is adding an advertising agency to its portfolio with its acquisition of 21Grams a New York-based agency focused on healthcare. The deal is W2O’s fourth acquisition in the past six months and its first pure-play advertising and creative buy. 21Grams is a 150-person shop with more tha...

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How Watson AI allows IBM HOW WATSON AI ALLOWS IBM'S ADVERTISING ACCELERATOR TO DO THREE KEY THINGS

blog article

Jan 11, 2020

We had a major product announcement this week. On Tuesday, I'm very proud to announce that we launched a new offering called Advertising Accelerator with Watson, which as you can probably tell by the name, leverages Watson AI really to do three things. Anticipation: It helps advertisers better p...

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Will CCPA Be a Boon for TV Advertising? WILL CCPA BE A BOON FOR TV ADVERTISING?

blog article

Jan 09, 2020

In Part 1 of my CCPA musings, I covered a bit of Data Driven Linear TV (DDL) advertising history, its early reliance on third-party data, the past problems with third-party data quality, and the likely drying up of third-party data. These factors are driving a possible shift to increased reliance on...

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IBM Advertising Accelerator Taps AI To Predict, Rather Than React IBM ADVERTISING ACCELERATOR TAPS AI TO PREDICT, RATHER THAN REACT

blog article

Jan 09, 2020

Technology’s development typically outpaces regulations, but earlier this week at CES 2020 Ajit Pai, chairman of the Federal Communications Commission, talked about a set of principles to federally regulate the development of artificial intelligence (AI) in the private sector without stifling ...

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How to Choose the Right Advertising and Marketing Channels HOW TO CHOOSE THE RIGHT ADVERTISING AND MARKETING CHANNELS

blog article

Jan 08, 2020

Where and how do you spend advertising and marketing money? Which advertising and marketing channels should you use? These become two of the most important questions a business owner has to wrestle with year after year. And today, you find so many channels available to you and so many “expert&...

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How to Challenge Google Ads Trademark Disputes HOW TO CHALLENGE GOOGLE ADS TRADEMARK DISPUTES

blog article

Jan 08, 2020

A few weeks ago, I received a notice from Google Legal Support Team that a franchise organization client of ours has Google Ad extensions that violate a trademark. As normal and expected, Google is restricting ad impressions for these extensions. Not that I harbor any mistrust towards Google, but I&...

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How to Track Offline Conversions in Microsoft Advertising HOW TO TRACK OFFLINE CONVERSIONS IN MICROSOFT ADVERTISING

blog article

Jan 07, 2020

Previously, I wrote about how to track offline conversions from Google Ads. Importing data from outside sources, such as phone calls and CRM records, helps to complete the picture of revenue attributable beyond immediate website activity. Chances are, as a digital marketer, you don’t solely wo...

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Benefits of Spending on Online Advertising BENEFITS OF SPENDING ON ONLINE ADVERTISING

blog article

Jan 06, 2020

Online advertising has made advertising more targeted and more prone to success. You get to deliver relevant, time-bound, and personalized messages and ad to your target customers. You get better results at a fraction of the cost from that of traditional advertising. Traditional advertising caters m...

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Tremor International looks to boost video advertising with News Corp deal TREMOR INTERNATIONAL LOOKS TO BOOST VIDEO ADVERTISING WITH NEWS CORP DEAL

blog article

Jan 06, 2020

Marketing firm Tremor International Ltd said on Monday it has agreed to buy video advertising firm Unruly from News Corp, looking to bolster video services by tapping into the Rupert Murdoch-owned firm’s vast network of clients. The London-listed firm said as part of the deal, it would issue a...

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Israel ISRAEL'S TREMOR INTERNATIONAL BUYS VIDEO ADVERTISING UNIT FROM NEWS CORP

blog article

Jan 06, 2020

Marketing firm Tremor International Ltd said on Monday it agreed to buy video advertising firm Unruly from Rupert Murdoch’s News Corp.The London-listed firm said it would issue about 6.91% of its issued voting share capital to News Corp, the owner of the Wall Street Journal and The Times, to a...

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US and France in showdown over digital tax US AND FRANCE IN SHOWDOWN OVER DIGITAL TAX

blog article

Jan 06, 2020

American importers of French cheese, bubbly and porcelain are raising their voices in Washington, hoping against hope they can outweigh Silicon Valley giants in a battle over tariffs on luxury items from France. President Donald Trump last month threatened to punish Paris for a new tax on tech giant...

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P&G, Lidl, outdoor ads: Everything that matters this morning P&G, LIDL, OUTDOOR ADS: EVERYTHING THAT MATTERS THIS MORNING

blog article

Jan 05, 2020

Lidl is removing cartoon characters from its own-brand cereals in a move it says will help parents resist pester power and tackle childhood obesity. Lidl says it will remove cartoon characters from eight of its cereal brands by the spring (see pictures above). It will not be changing the brand names...

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The digital marketing and sales breakdown THE DIGITAL MARKETING AND SALES BREAKDOWN

blog article

Jan 03, 2020

The story typically starts like this. We’re projecting fourth quarter revenue to be down by 35%, which could very well spill over and negatively impact profit in the first quarter of next year. The solution? “We need more leads!” It’s a common phrase often heard among teams l...

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Advertising, Promotion, Labeling and the Role of Social Media in Regulatory Communications ADVERTISING, PROMOTION, LABELING AND THE ROLE OF SOCIAL MEDIA IN REGULATORY COMMUNICATIONS

blog article

Jan 02, 2020

Articles throughout December explored advertising, promotion and labeling in addition to the role of social media in regulatory communications. Leading experts in the profession shared valuable insight on a wide range of issues impacting APL professionals today, including optimizing ad/promo regulat...

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Tech platforms, on the hook to clean up political advertising, take different approaches TECH PLATFORMS, ON THE HOOK TO CLEAN UP POLITICAL ADVERTISING, TAKE DIFFERENT APPROACHES

blog article

Jan 02, 2020

This week, we’ve been talking with Marketplace reporters about what we should expect in tech in 2020. Today, we’re taking a look at one major thing happening in 2020: the U.S. presidential election. It’s no secret that there was a boom in social media misinformation campaigns durin...

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These Disney World Ads Will Not Show You Anything About The Parks THESE DISNEY WORLD ADS WILL NOT SHOW YOU ANYTHING ABOUT THE PARKS

blog article

Jan 01, 2020

Sometimes the best way to advertise your product is to not show it at all. In its latest campaign for Disney World, in-house agency Yellow Shoes chose to move away from the traditional Cinderella Castle photos and highlight the ride home after a great day at the parks. In these emotionally charged p...

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How to Disable Annoying Ads and News Feeds in Mi Browser HOW TO DISABLE ANNOYING ADS AND NEWS FEEDS IN MI BROWSER

blog article

Jan 01, 2020

If you own a Xiaomi phone then, you might be familiar with the Mi Browser. Like every other OEM, Mi Browser is a custom browser meant for Xiaomi devices. Though it is a pretty slick internet browser however, the presence of unwanted ads and news feed makes this app an avoidable app. Moreover, MIUI w...

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Tips to help invest in paid advertising in 2020 for your business TIPS TO HELP INVEST IN PAID ADVERTISING IN 2020 FOR YOUR BUSINESS

blog article

Dec 29, 2019

There’s a lot to be said about how advertising has changed in the last few years. Ever since the online world came about, and more people started creating their own digital footprint, businesses look to the internet to advertise. But how do you do paid advertising online in order for you to ge...

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eBay Tests New Approaches to Promoted Listings Ads EBAY TESTS NEW APPROACHES TO PROMOTED LISTINGS ADS

blog article

Dec 29, 2019

eBay is rethinking its seller advertising program and will begin testing some new approaches to Promoted Listing ads, a company executive revealed last week. Jordan Sweetnam said he agreed with sellers who expressed concern that eBay allows sub-par sellers to get greater visibility than quality sell...

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First ads for 2020 census launch in remote Alaskan villages FIRST ADS FOR 2020 CENSUS LAUNCH IN REMOTE ALASKAN VILLAGES

blog article

Dec 26, 2019

The first ads for the 2020 census launched this week in a remote part of Alaska with plans for an advertising campaign for the rest of the country slated for next month, the U.S. Census Bureau said Thursday. The advertising launched this week is aimed at residents of 220 small native Alaskan village...

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Kroger says Facebook posts promoting Christmas food giveaway are a hoax KROGER SAYS FACEBOOK POSTS PROMOTING CHRISTMAS FOOD GIVEAWAY ARE A HOAX

blog article

Dec 26, 2019

Supermarket chain Kroger has warned that Facebook posts promoting a free food giveaway by the company are fake and did not originate from its verified social media account. The Cincinnati-based chain said it was aware of the fraudulent Facebook posts being made by an account labeled kroger.com, whic...

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How to Track Facebook Ads in Google Analytics HOW TO TRACK FACEBOOK ADS IN GOOGLE ANALYTICS

blog article

Dec 25, 2019

Do you use Facebook ads to drive traffic to your website? Then you’d probably know you can’t always rely on Facebook Insights to provide you with accurate data. This is where you need Google Analytics, which provides a more accurate picture of traffic stats from Facebook ads. However, th...

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Will OnePlus phones ever run ads? Here is what CEO Pete Lau said WILL ONEPLUS PHONES EVER RUN ADS? HERE IS WHAT CEO PETE LAU SAID

blog article

Dec 25, 2019

Many of the Android manufacturers made a name for themselves by selling cheap smartphones with specs as good as that of mid-rangers and sometimes they even share a lot of similarities with flagship phones. Placing ads into the OS was one of the ways to make a profit for manufacturers that offer grea...

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Facebook Ads And How To Use Them For Best Results FACEBOOK ADS AND HOW TO USE THEM FOR BEST RESULTS

blog article

Dec 23, 2019

Facebook is one of the most growing social media on the internet which is free. With over billions of users who log in daily, there come millions of opportunities. While keeping its users updated on the news and things happening all over the world and keeping in contact with your friends all day. Fa...

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OnePlus CEO reveals why OxygenOS doesn’t run ads ONEPLUS CEO REVEALS WHY OXYGENOS DOESN’T RUN ADS

blog article

Dec 23, 2019

OnePlus OxygenOS is considered among the best custom Android skin in the industry. And one of the many reasons it succeeds is that there are no irritating ads. OnePlus CEO Pete Lau has revealed that the company makes a decision based on user experience. On being asked in an interview why OxygenOS la...

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3 Ways Collaboration Will Shape The Future of Advertising 3 WAYS COLLABORATION WILL SHAPE THE FUTURE OF ADVERTISING

blog article

Dec 20, 2019

In a new era of consumer choice, both advertisers and publishers are continuing to assess how they can ensure success in this complex, crowded, and highly competitive environment. At Xandr, we believe there are three key reasons why collaboration will be essential for all players across the digital ...

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France fines Google ads because of dominance of the online advertising market FRANCE FINES GOOGLE ADS BECAUSE OF DOMINANCE OF THE ONLINE ADVERTISING MARKET

blog article

Dec 20, 2019

Google is a huge company with a lot of power and in recent years it has paid for its dominance in the market. France is now awarding a fine of $ 166 million to Google for abusing its dominance in the online advertising market. The Associated Press (AP) reports that France has imposed a € 150 mi...

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How Generation Good is making its presence felt in advertising HOW GENERATION GOOD IS MAKING ITS PRESENCE FELT IN ADVERTISING

blog article

Dec 19, 2019

The year is 2019. Greta Thunburg is surpassing the follower count of Cher, Kylie and she’s nearly neck and neck with Mariah. Plastic straws are a social faux pass and you have to have a stern internal debate before ordering a steak. The world and the people on it have changed in ways nobody co...

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An Introduction to Google Search Ads Lead Forms AN INTRODUCTION TO GOOGLE SEARCH ADS LEAD FORMS

blog article

Dec 18, 2019

In late October, Google rolled out a lead form extension for its search ad campaigns. Online lead forms remain an important means for businesses to gather preliminary information from customers. In their earliest iteration, lead forms were designed for customers reaching businesses on a desktop or l...

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How To Create Facebook Augmented Reality Ads HOW TO CREATE FACEBOOK AUGMENTED REALITY ADS

blog article

Dec 18, 2019

After testing the feature last year, Facebook now allows you to integrate augmented reality into Facebook mobile News Feed ads. By doing so, you can encourage users to engage with your products in new and interactive ways, and the people you target can go from engaging with the product or experience...

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Which restaurant chains are winning in holiday advertising? WHICH RESTAURANT CHAINS ARE WINNING IN HOLIDAY ADVERTISING?

blog article

Dec 17, 2019

Ever the rebel, Chick-fil-A ignored the trend toward shorter TV commercials to run a 120-second spot in early December for its equally unusual holiday promo, The Time Shop. The unconventional execution earned the trend-setting chicken chain the top spot in the weekly rating of TV ad effectiveness by...

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Hulu introduces its viewer-friendly ‘binge-watch advertisements’ HULU INTRODUCES ITS VIEWER-FRIENDLY ‘BINGE-WATCH ADVERTISEMENTS’

blog article

Dec 16, 2019

Hulu is starting a new kind of ad experience that enables brands to specifically target binge-watchers that is, viewers who are seeing various episodes of a favorite program over a long period. These “binge-watch ads” use machine learning methods to predict when a viewer has started to b...

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How to advertise your apartment for rent with Alonhatro? HOW TO ADVERTISE YOUR APARTMENT FOR RENT WITH ALONHATRO?

blog article

Dec 16, 2019

Taking advantage of the internet, many people look for a house for rent online before arranging appointments. That is why advertising your property online is really important. If you want to attract quality tenants, follow these tips. The first thing you should do is to consider the local market in ...

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How extremist content and online ads meet HOW EXTREMIST CONTENT AND ONLINE ADS MEET

blog article

Dec 15, 2019

A growing number of advertisers have recently pulled their advertising business from Google‘s video service YouTube after their ads ran with offensive and extremist content. But how did those ads even wind up near such content? The answer: programmatic advertising. Programmatic advertising is ...

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Amazon Advertisers Still Focus Spending on Sponsored Products AMAZON ADVERTISERS STILL FOCUS SPENDING ON SPONSORED PRODUCTS

blog article

Dec 15, 2019

For brands and retailers in certain categories, Amazon is a significant channel for ecommerce sales. And that often means paying for prime placement on Amazon properties, including in search results. We estimate Amazon will have earned 72% of its $9.85 billion in net US digital ad revenues from sear...

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Amazon AMAZON'S REVENUE TO DOUBLE BY 2023 DRIVEN BY AWS, ADS, AND PRIME.

blog article

Dec 15, 2019

Free one-day shipping for Prime members should steady Amazon.com's revenue growth, with market-share gains and higher profit likely on third-party-seller growth and expanded advertising inventory. The move incurs near-term costs, yet continued gains in ad, cloud, and international margins may he...

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ABM and the Manufacturing Marketer: Back to the Future ABM AND THE MANUFACTURING MARKETER: BACK TO THE FUTURE

blog article

Dec 13, 2019

Safe to say, I’ve been around awhile. When I left business school to take my first “real” corporate job, the web wasn’t really a thing yet, my phone would balance a scale with a brick, and my “laptop” was a Franklin planner. But guess what? We had ABM. In a real s...

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3 ways to get back to the human at the center of tv advertising 3 WAYS TO GET BACK TO THE HUMAN AT THE CENTER OF TV ADVERTISING

blog article

Dec 12, 2019

In today’s attention economy, when a viewer willingly chooses to watch a program, advertisers have to respect that choice. If they didn’t, it would have drastic consequences.“Attention is a resource; a person has only so much of it,” wrote Matthew B. Crawford in a 2015 New Yo...

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2020 & beyond: What’s next for video advertising? 2020 & BEYOND: WHAT’S NEXT FOR VIDEO ADVERTISING?

blog article

Dec 12, 2019

Video advertising has continued to be a key driver of digital ad spend this year, with display video up 27% year on year in the first six months of 2019. The growth of mobile advertising and the advent of superfast streaming thanks to 5G means the possibilities for advertisers to reach consumers wit...

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Tokyo Olympics Now At More Than $1 Billion In National TV Advertising TOKYO OLYMPICS NOW AT MORE THAN $1 BILLION IN NATIONAL TV ADVERTISING

blog article

Dec 11, 2019

With eight months to go before the start of the Toyko Summer Olympics, NBCUniversal says it has pulled more than $1 billion in national TV advertising revenues a double-digit percentage gain versus the same time period prior to the 2016 Rio Summer Olympics. NBCUniversal totaled $1.2 billion in adver...

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University of Phoenix Settles Deceptive Advertising Claims for $191 Million UNIVERSITY OF PHOENIX SETTLES DECEPTIVE ADVERTISING CLAIMS FOR $191 MILLION

blog article

Dec 10, 2019

The University of Phoenix has agreed to pay $191 million to settle Federal Trade Commission charges that it used deceptive marketing to recruit students by touting relationships with high-profile companies. The for-profit university will pay $50 million in cash and cancel $141 million in debts owed ...

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How to be the Best at Drive-to-Store Advertising HOW TO BE THE BEST AT DRIVE-TO-STORE ADVERTISING

blog article

Dec 10, 2019

In this exclusive article penned for ExchangeWire, Elodie Lachuer (pictured below), VP global product marketing at S4M, discusses how brand marketers can effectively establish and manage campaigns for increasing store visits. With Christmas less than a month away, the scramble to buy the perfect gif...

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When Must a Travel Advisor Disclose Supplier Identity in Advertising? WHEN MUST A TRAVEL ADVISOR DISCLOSE SUPPLIER IDENTITY IN ADVERTISING?

blog article

Dec 09, 2019

A reader recently raised an interesting question about advertising rules related to supplier identity. The particular concern was that once a trip’s supplier is identified in an ad or social media post for a prospective tour, any interested traveler can initiate independent research and may en...

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61% of Malicious Ads Target Windows: Report 61% OF MALICIOUS ADS TARGET WINDOWS: REPORT

blog article

Dec 08, 2019

Windows operating system is undoubtedly one of the most used operating systems across the world. Web analytics firm Statcounter notes that Windows has almost 77% market share as a desktop operating system. This makes Windows an easy target for malicious ad campaigns. According to a recent report fro...

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The £100 Viral Christmas Ad Everyone Is Talking About THE £100 VIRAL CHRISTMAS AD EVERYONE IS TALKING ABOUT

blog article

Dec 08, 2019

A two-minute home-made £100 Christmas ad for a hardware store in Wales has taken the Internet by storm, showing once again that money can’t buy everything. The year is 2019, and the place is Rhayader, Wales. A local independent store Hafod Hardware has become an Internet sensation overni...

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Will CCPA Force Advertisers to Take Media Measurement Into Their Own Hands? WILL CCPA FORCE ADVERTISERS TO TAKE MEDIA MEASUREMENT INTO THEIR OWN HANDS?

blog article

Dec 08, 2019

Data Driven Linear (DDL) TV gained considerable steam in 2019, with many new advertisers making the jump from Nielsen GRPs to audience-based planning, buying, measurement and attribution. To date, however, much of that practice has been based on third-party data. For example, the methodology for ide...

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Attackers Using Facebook’s Ads Manager as Cyberespionage Tool ATTACKERS USING FACEBOOK’S ADS MANAGER AS CYBERESPIONAGE TOOL

blog article

Dec 05, 2019

A newly discovered Trojan, dubbed Socelars, allows bad actors to access Facebook advertisements, the Bleeping Computer reported. The issue came to light after a security researcher Vitali Kremez found that Socelars Trojan was distributed through a fake PDF editing app “PDFreader”. It&rsq...

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Facebook and Alphabet upgraded by Stifel on advertising optimism FACEBOOK AND ALPHABET UPGRADED BY STIFEL ON ADVERTISING OPTIMISM

blog article

Dec 05, 2019

Stifel is betting on Facebook and Alphabet as businesses increasingly spend more on advertising both in the U.S. and abroad.The firm upgraded shares of Google’s parent company Alphabet and social media giant Facebook to buy from hold. Stifel hiked its price target for Alphabet to $1,525 from $...

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Instreamatic Expanding Interactive Audio Ad Platform to Salem Media Group INSTREAMATIC EXPANDING INTERACTIVE AUDIO AD PLATFORM TO SALEM MEDIA GROUP

blog article

Dec 05, 2019

Interactive audio ad platform developer Instreamatic suddenly has a much longer list of potential clients thanks to a new partnership with Salem Media Group. The arrangement offers Instreamatic’s technology to the advertisers on Salem’s multimedia distribution service. Instreamatic&rsquo...

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Ford tells dealers not to advertise Mustang Mach-E under MSRP FORD TELLS DEALERS NOT TO ADVERTISE MUSTANG MACH-E UNDER MSRP

blog article

Dec 04, 2019

So far, the Ford Mustang Mach-E has already proved itself a success for the Dearborn automaker. After livestreaming the debut to 140,000 online watchers, the recording of the debut has been watched online more than 6.5 million times, and 1.6 million visitors have landed at the Mach-E website. Ford&#...

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Leading the Next Wave of B2B Marketing LEADING THE NEXT WAVE OF B2B MARKETING

blog article

Dec 04, 2019

I’m honored to announce that I’m stepping into the CEO and Chairman role at Terminus. As a longtime believer in Terminus and the next wave of B2B marketing, I see this moment in the market and the company’s trajectory as a truly unique opportunity to transform the way businesses go...

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PubNative Acquires Mobile Advertising Technology and Development Team from TVSMILES PUBNATIVE ACQUIRES MOBILE ADVERTISING TECHNOLOGY AND DEVELOPMENT TEAM FROM TVSMILES

blog article

Dec 03, 2019

Media and Games Invest plc (formerly Blockescence plc) announced today that its subsidiary PubNative GmbH has acquired the development department and advertising technology of award-winning German mobile publisher TVSMILES GmbH to further strengthen its position in the mobile ecosystem and expand it...

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Five fascinating ways AI is changing advertising FIVE FASCINATING WAYS AI IS CHANGING ADVERTISING

blog article

Dec 02, 2019

Like a lot of industries, artificial intelligence (AI) is changing advertising right before our eyes. Today, AI is getting attention for writing emotive TV scripts, targeting smart ads and using facial recognition to recommend products based on personal preferences. In each of these scenarios, it&rs...

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Social media advertising damaging obesity work SOCIAL MEDIA ADVERTISING DAMAGING OBESITY WORK

blog article

Dec 02, 2019

Changes in consumer advertising behaviour and the rise of social media are making it more challenging for food manufacturers to tackle the UK’s obesity crisis. Currently 13 million UK adults struggle with obesity. A further one million are admitted to NHS hospitals due to related illnesses ann...

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Amazon AWS Picked by ProSiebenSat.1, Cloud Service in Focus AMAZON AWS PICKED BY PROSIEBENSAT.1, CLOUD SERVICE IN FOCUS

blog article

Dec 02, 2019

Amazon's AMZN strengthening cloud service portfolio is helping it gain customers. Recently, the company’s cloud computing arm Amazon Web Services (AWS) was selected as the primary cloud provider by Europe-based ProSiebenSat.1 Media, a satellite and cable broadcasting company. This has stre...

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Ads enrich Amazon, turn off shoppers ADS ENRICH AMAZON, TURN OFF SHOPPERS

blog article

Nov 28, 2019

Mike Maddaloni went to Amazon.com knowing exactly what he wanted to buy. But instead of showing him the Synology router he was searching for at the top of his results, Amazon bombarded him with ads for hard drives and routers he didn't want. Maddaloni, a web strategist in Appleton, Wis., said se...

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As YouTube opens up ad inventory on “edgy” videos, should advertisers bite? AS YOUTUBE OPENS UP AD INVENTORY ON “EDGY” VIDEOS, SHOULD ADVERTISERS BITE?

blog article

Nov 27, 2019

Historically, brand safety has been a significant concern for advertisers and for good reason. The vast majority of brands don’t want their ads displayed alongside content that is objectionable – or even worse. Brand safety is so important to some brands that they’re making signifi...

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Why everybody is freaking out about political ads on Facebook and Google WHY EVERYBODY IS FREAKING OUT ABOUT POLITICAL ADS ON FACEBOOK AND GOOGLE

blog article

Nov 27, 2019

Microtargeting is a powerful advertising tool that allows politicians such as President Donald Trump to aim ads at specific groups of people, or even individuals, online. The advertising tech has become increasingly controversial, with critics saying it permits politicians to target very narrow grou...

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What You Need to Know About Advertising on Facebook WHAT YOU NEED TO KNOW ABOUT ADVERTISING ON FACEBOOK

blog article

Nov 27, 2019

As with any advertising, you must know your target audience. Is it the 18 to 35 year old age group or perhaps is it seniors? Single folks or families? Is your target audience people who live where it snows or those who reside in warmer climate? Does your product or service appeal to people who love ...

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How Did Tesla Sell Billion Dollars With Cybertruck’s Zero Ad Budget? HOW DID TESLA SELL BILLION DOLLARS WITH CYBERTRUCK’S ZERO AD BUDGET?

blog article

Nov 27, 2019

Tesla made $ 10.5 billion in pre-orders for the pick-up model it announced last week. However, the company did not allocate any advertising budget for the promotion of this tool. So how does that happen? Tesla, based in the USA, is doing very well in the automobile industry. Although the company doe...

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How Advertising on TikTok Differs from Instagram and YouTube HOW ADVERTISING ON TIKTOK DIFFERS FROM INSTAGRAM AND YOUTUBE

blog article

Nov 26, 2019

Earlier this month, music-centric social media platform TikTok reached the 1.5 billion download mark. But while advertising on other established platforms like Instagram and YouTube has guidelines and prescribed formats, TikTok is still figuring out how to regulate money passing through its platform...

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How mobile ads are powering a social commerce surge this holiday season HOW MOBILE ADS ARE POWERING A SOCIAL COMMERCE SURGE THIS HOLIDAY SEASON

blog article

Nov 25, 2019

Shopping on social media is set to surge this holiday season as consumers are given additional ways to buy things on their smartphones, experts say. Meanwhile, newer technologies that integrate phones with TV shopping will be less prevalent, but still show promise for cross-channel commerce platform...

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YouTube courts advertising on YOUTUBE COURTS ADVERTISING ON 'EDGY' CONTENT AFTER TIGHTENING BRAND SAFETY

blog article

Nov 24, 2019

YouTube is testing new advertising options that will enable brands to reach users watching edgy content that would not be deemed universally brand-safe. The move follows several brand-safety scandals for the Google-owned video giant in which high-profile brands suspended advertising after being plac...

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Google Ads over reported conversions due to bug working on a fix GOOGLE ADS OVER REPORTED CONVERSIONS DUE TO BUG WORKING ON A FIX

blog article

Nov 22, 2019

If it looks like your Google campaigns have been more successful than usual since November 11th, that may not be the case. Google Ads experienced a conversion reporting issue that caused over reporting of conversions for some advertisers, Google said Thursday. Current status. Google said it is worki...

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Facebook to curb microtargeting in political advertising FACEBOOK TO CURB MICROTARGETING IN POLITICAL ADVERTISING

blog article

Nov 22, 2019

Facebook’s plans to limit political advertising have taken another step, according to reports, as the company firms up plans to stop political advertisers from sending messages to very small numbers of people. According to the Wall Street Journal, the company has weighed up whether to increase...

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Christmas ads 2019: Adland reviews John Lewis, McDonald CHRISTMAS ADS 2019: ADLAND REVIEWS JOHN LEWIS, MCDONALD'S AND MORE

blog article

Nov 21, 2019

As the influx of Christmas campaigns slowly plateaus, Campaign has called on a number of industry folk to offer their thoughts on last week’s biggest and boldest ads.This week, we look at Sainsbury's "Nicholas the sweep" by Wieden & Kennedy London, WWF "Adopt a better fu...

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Slack accuses Microsoft of ripping off its ads SLACK ACCUSES MICROSOFT OF RIPPING OFF ITS ADS

blog article

Nov 21, 2019

Slack is accusing Microsoft of ripping off its ads. In a tweet posted by Slack today, the chat company makes a clear comparison between its own Frontiers video from earlier this year and Microsoft’s latest Teams promotional video from earlier this week. Both feature virtual colorful balls that...

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Why Mobile In-Game Advertising Is Taking Off and the Different Ad Formats Available WHY MOBILE IN-GAME ADVERTISING IS TAKING OFF AND THE DIFFERENT AD FORMATS AVAILABLE

blog article

Nov 20, 2019

As more games hit the market, it becomes harder for publishers to get noticed, which has made proactive user acquisition strategies more important. That’s true of casual games, which have found a huge following on mobile, and more complex games that have found ways to integrate advertising tha...

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TripAdvisor Launches Its First Self-Serve Advertising Platform TRIPADVISOR LAUNCHES ITS FIRST SELF-SERVE ADVERTISING PLATFORM

blog article

Nov 20, 2019

TripAdvisor today launched TripAdvisor Media Manager – a self-serve platform that empowers small and medium sized businesses and agencies to control their own cross-platform advertising campaigns on TripAdvisor. TripAdvisor Media Manager is available to global advertisers, supporting more than...

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How to Reach Millions of Europeans With Creative Advertising HOW TO REACH MILLIONS OF EUROPEANS WITH CREATIVE ADVERTISING

blog article

Nov 19, 2019

Unconventional advertising has the potential to bring glory and fame to your brand. That is no secret. Every marketer worth his or her salt has heard about banner blindness by now and is aware that advertising is in the middle of a paradigm shift. On AdWeek's “Ads of the year” list f...

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McDonalds-Themed Facebook Ads Serve Up Banking Trojans MCDONALDS-THEMED FACEBOOK ADS SERVE UP BANKING TROJANS

blog article

Nov 19, 2019

The malware has backdoor operation and the ability to steal payment playing cards and qualifications.The Mispadu banking trojan is working with a McDonalds malvertising tactic to in the end steal payment-card facts and on-line banking info. Written in Delphi, Mispadu targets Brazil and Mexico, works...

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How to use new Google Ads Combined Audiences HOW TO USE NEW GOOGLE ADS COMBINED AUDIENCES

blog article

Nov 18, 2019

Google Ads has started rolling out “and” logic to enable advertisers to build layered audiences for Search. With the new combined audiences option, you can create audiences by layering demographic, in-market, affinity or other audience targeting elements that are available in Google Ads....

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Podcast Industry Grapples With the Prospect of Automated Ads PODCAST INDUSTRY GRAPPLES WITH THE PROSPECT OF AUTOMATED ADS

blog article

Nov 14, 2019

As podcasts attract more advertisers, podcast publishers and ad sellers are beginning to embrace tactics that are common on the internet, including the automated buying and selling of targeted ads.Midroll Media, a podcast ad sales group that offers 200 to 250 shows daily, plans to expand programmati...

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2020 US Local Advertising Expected To Top $161 Billion 2020 US LOCAL ADVERTISING EXPECTED TO TOP $161 BILLION

blog article

Nov 14, 2019

Total local advertising revenue in the US will reach $161.3 billion in 2020, up from $152.5 billion this year, according to new research from BIA Advisory Services. The “U.S. Local Advertising Forecast 2020” shows that political and over-the-top (OTT) advertising and growth in mobile and...

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Google to Restrict User Information It Gives Advertisers GOOGLE TO RESTRICT USER INFORMATION IT GIVES ADVERTISERS

blog article

Nov 14, 2019

Alphabet Inc.’s Google said its ad exchange would stop telling advertisers what categories of websites users are visiting, a concession to European data-protection authorities that have said the company’s real-time ad auctions violate European Union privacy laws.The changes will affect t...

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How to Conduct a Go-To-Market Strategy Workshop HOW TO CONDUCT A GO-TO-MARKET STRATEGY WORKSHOP

blog article

Nov 14, 2019

Setting the right Go-To-Market (GTM) strategy for your business is not an easy task. In fact, quite the contrary. The process for identifying and implementing the best GTM strategy for your company is pivotal to your success and that isn’t just common sense. Our recent research on sales and ma...

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5 Tips for Successful Advertising on Amazon 5 TIPS FOR SUCCESSFUL ADVERTISING ON AMAZON

blog article

Nov 13, 2019

As more advertisers flock to Amazon for its revenue-generating ad capabilities, the competition continues to heat up. Subscribe to our blog to get tips on how to stay ahead of the game with your Amazon advertising efforts. In the meantime, in our latest post, we offer five quick pointers for fine-tu...

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Google Ads Editor Update Brings New Campaign Types And Cross-Account Features GOOGLE ADS EDITOR UPDATE BRINGS NEW CAMPAIGN TYPES AND CROSS-ACCOUNT FEATURES

blog article

Nov 13, 2019

Advertisers using Google Ads Editor will be pleased to know that the latest update of the app brings with it several improvements. Probably the most important of these is that it now supports App campaigns for engagement and Discovery campaigns, meaning that advertisers can now create and edit these...

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How the Terminus Fall Release Shines a Light at the Top of the Funnel HOW THE TERMINUS FALL RELEASE SHINES A LIGHT AT THE TOP OF THE FUNNEL

blog article

Nov 13, 2019

When I joined Terminus back in 2016, I announced my new position as CPO with a manifesto of sorts. As a product creator and innovator, I wanted to plant my flag in the next wave of leading B2B MarTech solutions and create something special with Terminus. That brief history of my MarTech journey stil...

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Is digital advertising a lot less effective than the ad industry believes? IS DIGITAL ADVERTISING A LOT LESS EFFECTIVE THAN THE AD INDUSTRY BELIEVES?

blog article

Nov 12, 2019

“Digital advertising is the most accountable and effective form of advertising in existence.“Many if not most in the world of advertising would either agree with this statement or find it hard to dispute it. But what if the widely accepted beliefs about digital advertising’s effica...

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Online election ads - who is targeting whom? ONLINE ELECTION ADS - WHO IS TARGETING WHOM?

blog article

Nov 11, 2019

Last weekend, BBC News economics editor Faisal Islam and I launched a project to try to get beneath the digital skin of this election.We each tweeted a video asking anyone who saw a political advert in their Facebook feed to send it to us, along with the "Why am I seeing this ad?" informat...

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A mobile advertising holiday roadmap for retailers A MOBILE ADVERTISING HOLIDAY ROADMAP FOR RETAILERS

blog article

Nov 11, 2019

The number of consumers shopping via mobile devices during the holidays continues to grow; last year, nearly three-fourths of all online holiday sales were made via mobile, and its importance cannot be overstated. Brand success will depend in part on visually dynamic and engaging ad creative, especi...

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How digital media has revolutionised advertising HOW DIGITAL MEDIA HAS REVOLUTIONISED ADVERTISING

blog article

Nov 11, 2019

To reach a wide audience the duo decided to use Facebook. The platform allows for advertising to be easily targeted at key demographics by using retargeted ads. This enables a marketing campaign to reach customers who have already visited the Hush Blanket website and left without buying. Capitalisin...

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POLY HELPS EMPOWER CONTACT CENTER WORKERS POLY HELPS EMPOWER CONTACT CENTER WORKERS

blog article

Nov 11, 2019

It’s a well-documented trend that the rise of digital channels such as webchat, apps, FAQs, etc., has led to a change in the way contact centers handle interactions. The routine, “easy” interactions are now handled by self-service channels. Deflecting these low-value interactions h...

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How to Use Google Call Extensions to Maximize Ad Revenue HOW TO USE GOOGLE CALL EXTENSIONS TO MAXIMIZE AD REVENUE

blog article

Nov 10, 2019

Do you use Google Ads to drive sales calls to your business? Then you should know that the easiest way to get customers searching for you on the web to call your business is with Google’s click-to-call functionality, also knows as call extensions. Google Ads call extensions are an ad extension...

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How to Get the Most Value Out of Your Programmatic Ads HOW TO GET THE MOST VALUE OUT OF YOUR PROGRAMMATIC ADS

blog article

Nov 10, 2019

Programmatic advertising can be adapted throughout the buyer journey. It’s seen as the future of digital advertising. In fact, according to Forrester, programmatic advertising will account for the majority of all advertising spend over the next few years. The only thing standing in most market...

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Google Ads versus Facebook Advertising: When to Use Both GOOGLE ADS VERSUS FACEBOOK ADVERTISING: WHEN TO USE BOTH

blog article

Nov 07, 2019

One of the great benefits of inbound marketing is how much more cost effective it is than traditional advertising. Earning your audience’s attention by providing what they need when they need it has a larger cost benefit than paying for large platforms like billboards or TV commercials where y...

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B2b storytelling and most successful formats for 2020 B2B STORYTELLING AND MOST SUCCESSFUL FORMATS FOR 2020

blog article

Nov 07, 2019

Storytelling in B2B marketing isn't just about recounting to a decent story: it's the specialty of having the option to pass on your brand's story and convey your message in such a way that it will interest your group of audience, their feelings and eventually assist you with picking up ...

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How to Reduce Your Facebook Advertising Cost HOW TO REDUCE YOUR FACEBOOK ADVERTISING COST

blog article

Nov 06, 2019

If you run a lot of Facebook ads you can reduce your Facebook advertising costs by optimizing your ads to have the lowest cost per click possible. Your costs will vary depending on your goals and your audience. As you get more results from your ads, you will see lower CPC.

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Google Ads Conversion Tracking: All You Need to Learn to Boost Your Results GOOGLE ADS CONVERSION TRACKING: ALL YOU NEED TO LEARN TO BOOST YOUR RESULTS

blog article

Nov 06, 2019

Whether you are a big or a small business, if you run campaigns for your own company or for your clients knowing how to reliably track your Google Ads conversions should be your priority. To maximize the results of your Google ads and achieve your goals quicker, you need to understand your customers...

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Why All Brands Should Consider Mobile Advertising Within Esports WHY ALL BRANDS SHOULD CONSIDER MOBILE ADVERTISING WITHIN ESPORTS

blog article

Nov 05, 2019

In this exclusive article for ExchangeWire and TheGamingEconomy, James Anderson (pictured below), business director at Publicis Sport and Entertainment, discusses how mobile esports has evolved from humble beginnings, and why the time is right for advertisers to invest in the medium. Research finds ...

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Advertising a Free Service Isn’t Advertising At All Under the TCPA ADVERTISING A FREE SERVICE ISN’T ADVERTISING AT ALL UNDER THE TCPA

blog article

Nov 05, 2019

One of the hottest areas for debate in a TCPAWorld filled with hot areas of debate is the line between telemarketing and informational calling. It has long been recognized that there is no such thing as a free lunch and faxes/phone calls advertising free seminars or dinners designed to attract new b...

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What Types of Ads Should You Be Investing in During 2019? WHAT TYPES OF ADS SHOULD YOU BE INVESTING IN DURING 2019?

blog article

Nov 04, 2019

Let’s face it. These days, PPC campaigns are almost a marketing necessity. While not every business needs to market online, for most, digital advertising is a critical part of their marketing strategy. All of this, then, begs the question: what types of ads are best for your business? When you...

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How to Track Offline Conversions from Your Google Ads HOW TO TRACK OFFLINE CONVERSIONS FROM YOUR GOOGLE ADS

blog article

Nov 04, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. Even if you work strictly as a digit...

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Image Specs for Microsoft Audience Network Ads IMAGE SPECS FOR MICROSOFT AUDIENCE NETWORK ADS

blog article

Nov 02, 2019

Microsoft is running an open beta of the Microsoft Audience Network (MSAN). Ads are displayed in a native format, with the ability to target searches by job title, in-market intent and more.According to Microsoft: “Our high-quality, native ad formats naturally blend into the core user experien...

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Apple APPLE'S AIRPODS PRO ADS DIDN'T HAVE THE EARBUDS IN AT FIRST

blog article

Oct 31, 2019

Apple announced AirPods Pro earlier this week and they went on sale yesterday. But before any of that happened some huge advertising installations were put in place, ready for the big unveilling. But nobody knew because they didn't have AirPods Pro in them. According to AdWeek, Apple and its cre...

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Help us chart Amazon’s growth as an advertising platform HELP US CHART AMAZON’S GROWTH AS AN ADVERTISING PLATFORM

blog article

Oct 31, 2019

As digital commerce continues to grow, product marketers are increasingly including marketplace platforms in their advertising mix. But just how much are they spending there? Last year, Marketing Land’s inaugural Amazon Advertising Forecast found that 80% of respondents advertising on platform...

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Reaching Live Sports Viewers with Advanced Advertising REACHING LIVE SPORTS VIEWERS WITH ADVANCED ADVERTISING

blog article

Oct 31, 2019

There’s no denying that live sports captivate the most engaged audiences in today’s media landscape. Ads across the biggest games have always received premium exposure especially during highly-sought-after NBA coverage. But modern-day sports fans have unpredictable viewing habits. They f...

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6 Simple Steps to Make Engaging YouTube Pre-Roll Ads 6 SIMPLE STEPS TO MAKE ENGAGING YOUTUBE PRE-ROLL ADS

blog article

Oct 31, 2019

If you’re reading this, you don’t need to be convinced that video content gets stellar engagement. As streaming services keep pumping out original content almost constantly, consumers keep cutting the cord and YouTube has become more popular than any broadcast TV network.

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How Advertising Disputes and Investigations Arise HOW ADVERTISING DISPUTES AND INVESTIGATIONS ARISE

blog article

Oct 30, 2019

Chris Cole, co-chair of Crowell & Moring’s Advertising & Media Group and chair of the American Bar Association’s Section of Antitrust Committee on Advertising Disputes and Litigation, recently joined the ABA antitrust section’s podcast, “Our Curious Amalgam,” to...

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5 Simple Steps to Recover a Disabled Facebook Ads Account 5 SIMPLE STEPS TO RECOVER A DISABLED FACEBOOK ADS ACCOUNT

blog article

Oct 30, 2019

Over the past few months, we’ve seen an increase in Facebook ad accounts and entire Business Managers disabled without warning. Entrepreneur has covered disabled ads in the past, and those suggestions have elicited hit-or-miss success, but processes have emerged that consistently generate resu...

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The failure of advertising is creating a greater digital divide THE FAILURE OF ADVERTISING IS CREATING A GREATER DIGITAL DIVIDE

blog article

Oct 29, 2019

The digital divide is about to get worse with the rise of subscription-based news media because of the failure of advertising to provide revenues for a sustainable business model. The continuing devaluation of advertising by Google, Facebook, and the rest of the web is keeping the media sector in a ...

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How McDonald’s Doubled Its Advertising ROI HOW MCDONALD’S DOUBLED ITS ADVERTISING ROI

blog article

Oct 29, 2019

McDonald’s has almost doubled its advertising ROI over the last five years in Australia following a focus on marketing mix modelling, measurement, digital channels, and more accountability being placed on creative agencies, according to its head of global media accountability and ROI, Chris Gr...

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How Does Sales and Marketing Alignment Impact Sales Enablement? HOW DOES SALES AND MARKETING ALIGNMENT IMPACT SALES ENABLEMENT?

blog article

Oct 29, 2019

When I speak with marketing and sales leaders about sales enablement, I start with a simple question: “How do you define sales enablement?” The most common answer I receive is “content for sales.” Perhaps your definition is something similar. But, that answer only tells one p...

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EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET EXPERTS UTILIZE THE WORLD WIDE WEB TO BUILD THE ULTIMATE B2B REFERENCE SET

blog article

Oct 28, 2019

In data science, a ‘match’ is only as good as the reference set being used to render it. If a match gets recorded against an inaccurate reference set, then significant gaps in business insights arise. Data vendors have historically matched accounts using a traditional approach called &ls...

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Google Ads Improves Ad Asset Tracking In App Campaigns GOOGLE ADS IMPROVES AD ASSET TRACKING IN APP CAMPAIGNS

blog article

Oct 27, 2019

App campaigns on Google Ads use the text, image, video, and HTML5 assets that have been uploaded, to deliver the most relevant ads to users who are interested in downloading apps. Within the next few months, Google Ads will update its App campaign modeling to improve how campaigns choose and serve t...

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The 5 Best and Worst google Ads Recommendations THE 5 BEST AND WORST GOOGLE ADS RECOMMENDATIONS

blog article

Oct 25, 2019

Recommendations can help us determine where to eat dinner, what movie to see, which Airbnb to book, and so much more. I always look up reviews before I do almost anything new, because I don’t want food poisoning, but mostly because I value the opinions of the experts and those who have already...

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Amazon AMAZON'S ADVERTISING SALES GROWTH LEVELS OFF AT $3.5 BILLION

blog article

Oct 25, 2019

Amazon has reported its second quarterly advertising sales increase in a row in its Q3 2019 report. The company's other segment, which primarily includes sales of advertising services, as well as sales related to its other service offerings, totaled $3.5 billion for Q3, up from $3 billion in Q2 ...

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PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE! PRE-LAUNCH CHECKLIST TO SEND YOUR SALES INTO THE STRATOSPHERE!

blog article

Oct 25, 2019

Now that you understand how fit and intent data work together to fuel a strategic marketing campaign, you’re almost ready for launch. Keep this list handy as a reminder of how to put these principles to work for your team. Fit and intent go together like stars and the universe. One just simply...

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10 QUESTIONS TO ASK YOUR DATA PROVIDER 10 QUESTIONS TO ASK YOUR DATA PROVIDER

blog article

Oct 24, 2019

When selecting a data provider, pick one that understands your team’s goals and can go beyond merely delivering data. Seek out a vendor who can craft a strategy that is rooted in achieving what’s important for you. In addition to being goal-oriented, a data provider should be able to syn...

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Digital marketing solutions to get your started DIGITAL MARKETING SOLUTIONS TO GET YOUR STARTED

blog article

Oct 24, 2019

Designing and placing ads for the local paper, full-page color or quarter-page upper-right in black and white outlined in hot pink: Those were the attention-grabbers that said, “Wow, look at this on page 7.” This was an earlier way of “driving newspaper page traffic” to your ...

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4 Ways Ads Target Kids, and What to Do About It 4 WAYS ADS TARGET KIDS, AND WHAT TO DO ABOUT IT

blog article

Oct 23, 2019

As adults in America, we are exposed to nonstop attempts to sway our purchasing decisions. Many of us have come to expect this, and are able to mount at least a small amount of resistance to these carefully crafted marketing techniques. Even then, it’s easy to find ourselves buying unnecessary...

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What Does the End of Cookies Mean for Digital Advertising? WHAT DOES THE END OF COOKIES MEAN FOR DIGITAL ADVERTISING?

blog article

Oct 23, 2019

GDPR was announced in April 2016, with The Economist subsequently reporting that data is set to become more valuable than oil. Since coming into effect, it has drawn people’s attention to the value of their data, as well as their right to own and protect how it’s collected and used. It h...

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BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE BUILDING MORE PRODUCTIVITY INTO OUR HEADSETS WITH AMAZON ALEXA AND TILE

blog article

Oct 23, 2019

If you’re like me, one of the first things you do when you leave the house in the morning is put on your headset. I may be joining a meeting, calling a friend, getting coffee – sometimes all three – before I even set foot in the office. When I get to work, I’m collaborating w...

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POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS POLY STUDIO IS NOW CERTIFIED FOR MICROSOFT TEAMS

blog article

Oct 22, 2019

It seems like every photo shown of a business in action these days features a bunch of people in a huddle room, looking productive – just like our own Poly beauty shot below. But the technology that is IN the room really matters most to the people who are joining remotely – the people NO...

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Which digital ad formats are most effective? WHICH DIGITAL AD FORMATS ARE MOST EFFECTIVE?

blog article

Oct 22, 2019

A new report published by mobile ad company Kargo found that ad viewability does not directly correlate to memorability. Similarly, the report also indicated that ad visibility does not necessarily yield higher user engagement. Kargo’s study distinguished the correlation between viewability of...

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Will Amazon’s spike in nabbing search ad dollars in US trickle down to Asia? WILL AMAZON’S SPIKE IN NABBING SEARCH AD DOLLARS IN US TRICKLE DOWN TO ASIA?

blog article

Oct 21, 2019

Google currently dominates the growing US search ad market, but according to eMarketer’s latest study, its revenue will drop. The study, based on US consumers, reveals that the search ad market will grow nearly 18% overall this year to reach US$55.17 billion, and Google will obtain a 73.1% sha...

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AT&T AT&T'S XANDR PURCHASES TV ADVERTISING COMPANY CLYPD: SOURCE

blog article

Oct 18, 2019

AT&T Inc’s advertising unit Xandr has purchased clypd, an advertising platform that uses data to better target television ads, a source familiar with the matter said, as Xandr seeks to make TV commercials as personally targeted as internet ads. Clypd, which counts TV networks Discovery and...

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Facebook opens search ads to all advertisers FACEBOOK OPENS SEARCH ADS TO ALL ADVERTISERS

blog article

Oct 18, 2019

After nearly a year of testing ads in News Feed and Marketplace search results, Facebook is rolling out search ad placement more broadly to all advertisers. The ads will appear in results for search terms that have commercial intent, such as searches for commercial products connected to the e-commer...

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Google Ads debuts ‘conversions by time’ reporting GOOGLE ADS DEBUTS ‘CONVERSIONS BY TIME’ REPORTING

blog article

Oct 18, 2019

The standard conversion column data reports conversions based on the time of the ad click. If a user clicks on an ad on Monday and converts on the site on Thursday, the Conversions column will record that sale for Monday. The new Conversions (by conv. time) column, though, will record that sale for ...

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How blockchain will impact digital signage advertising HOW BLOCKCHAIN WILL IMPACT DIGITAL SIGNAGE ADVERTISING

blog article

Oct 17, 2019

Blockchain is a term that gets thrown around at almost every conference nowadays. Even restaurant conferences like the Restaurant Franchising and Innovation Summit did a session this year on what the blockchain is and how it will impact the restaurant industry. There are two reasons for all this tal...

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How to Tell Safe Advertisements From Dangerous Malvertising HOW TO TELL SAFE ADVERTISEMENTS FROM DANGEROUS MALVERTISING

blog article

Oct 17, 2019

Advertising is the life blood of the internet. Some of the world’s biggest and most influential tech companies earn a large chunk of their revenue through harmless and safe advertisements, but some of the most successful cybercriminals also rely on advertising. When good ad networks are tricke...

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Why Your Favorite Denim Brands Are Advertising Like It’s the ’90s WHY YOUR FAVORITE DENIM BRANDS ARE ADVERTISING LIKE IT’S THE ’90S

blog article

Oct 17, 2019

When Maggie Winter was growing up, she collected stacks of J.Crew catalogs and sketched the women in their pages those smiling, glossy-haired models in crewneck sweaters and button-down shirts. “The imagery just felt so aspirational, she says. Growing up in a small town, it’s like, &lsqu...

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Amazon Catching Up to Google Online Search AD Share AMAZON CATCHING UP TO GOOGLE ONLINE SEARCH AD SHARE

blog article

Oct 17, 2019

Amazon is eating into Google’s giant slice of online search advertising in the US as businesses target the online retail platform ‘s shoppers, according to an eMarketer forecast released on Tuesday. Google will continue to dominate the market for serving up ads along with search results,...

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Facebook Said Politicians Can Lie In Ads. It FACEBOOK SAID POLITICIANS CAN LIE IN ADS. IT'S TAKING DOWN ADS FROM WARREN, BIDEN, AND TRUMP FOR OTHER REASONS.

blog article

Oct 15, 2019

A BuzzFeed News examination found that in the first half of October, the social network has canned more than 160 ads from Biden, Warren, Sanders, Steyer, and Trump for breaking rules around profanity and fake buttons. Last week, Facebook announced that it would allow political candidates to lie in a...

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7 Unexpected Tips That Will Make Your Facebook Ads More Effective 7 UNEXPECTED TIPS THAT WILL MAKE YOUR FACEBOOK ADS MORE EFFECTIVE

blog article

Oct 15, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. This year we’ve seen a tectoni...

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How Effective Are YouTube Marketing Conversions? HOW EFFECTIVE ARE YOUTUBE MARKETING CONVERSIONS?

blog article

Oct 11, 2019

The tech giant is developing more efficient advertising venues, helping marketers reach customers across a wide spectrum of devices through YouTube Ads. Google now allows marketers to utilize search data from its YouTube-targeting algorithms and is currently developing better algorithms to make its ...

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Concerns over Twitter data used for advertising CONCERNS OVER TWITTER DATA USED FOR ADVERTISING

blog article

Oct 10, 2019

On Tuesday, Twitter Inc said email addresses and phone numbers uploaded by users to meet its security requirements may have been 'inadvertently' used for advertising purposes. The micro-blogging site, said the issue was rectified as of Sept. 17, without disclosing how many Twitter users were...

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Screenvision SCREENVISION'S CEO ON WHY ADVERTISERS SHOULD TAKE A LOOK AT IN-THEATER ADVERTISING

blog article

Oct 10, 2019

Moviegoers are likely to be less distracted than at-home viewers and about half of ticket buyers are 25 years old or younger, making them a prime target for advertising, according to John Partilla, CEO of Screenvision. “The audience is a uniquely engaged audience,” Partilla told Ad Age o...

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13 Facebook Ads Features Every Marketer Should Know 13 FACEBOOK ADS FEATURES EVERY MARKETER SHOULD KNOW

blog article

Oct 09, 2019

Facebook is a channel that is changing all the time, which doesn’t always make it easy for busy marketers to keep up with each and every small change. Aside from the common powerful marketing tools like lookalike audiences, there are additional Facebook features that are less prevalent but can...

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AR Tech Firm to Collaborate with Google on 3D Ad Platform AR TECH FIRM TO COLLABORATE WITH GOOGLE ON 3D AD PLATFORM

blog article

Oct 09, 2019

NexTech AR Solutions Corp. (NTAR:CSE; NEXCF:OTCQB) announced in a news release that it is partnering with Google to develop a series of three-dimensional (3D) ads for Google's clients."We are excited to be working directly with Google on their new 3D ads platform which is the first step in ...

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Twitter admits phone numbers meant for security used for ads TWITTER ADMITS PHONE NUMBERS MEANT FOR SECURITY USED FOR ADS

blog article

Oct 09, 2019

Twitter on Tuesday apologized after "inadvertently" using phone numbers and email addresses for advertising even though the personal data was provided for account security. Twitter users' phone numbers and email addresses submitted to allow for account authentication were matched with ...

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Watch These Hilariously Bad ColorOS Ads If You Dare WATCH THESE HILARIOUSLY BAD COLOROS ADS IF YOU DARE

blog article

Oct 08, 2019

Oppo reportedly uploaded a couple of video ads for promoting its ColorOS 6 earlier this week. The Chinese smartphone giant then took the videos down after facing criticism for how lame the ads were. The folks at Android Police, however, managed to save the videos before they got deleted from Oppo&rs...

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NexTech Partners with Google in 3D Ad Platform NEXTECH PARTNERS WITH GOOGLE IN 3D AD PLATFORM

blog article

Oct 08, 2019

NexTech AR Solutions , an augmented reality (AR) company has announced that it will be working with Google (NASDAQ:GOOG) as part of its 3D ads platform. With the launch anticipated for 2020, AR ads will be brought to market for purposes including 3D shopping experiences, 3D assets and ecommerce plat...

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TV networks are using a new strategy to sell ads more like Google and Facebook TV NETWORKS ARE USING A NEW STRATEGY TO SELL ADS MORE LIKE GOOGLE AND FACEBOOK

blog article

Oct 08, 2019

OpenAP, an advertising company founded by a group of some of the biggest TV companies, announced on Tuesday a new platform to let advertisers buy ad campaigns on linear TV and digital video across publishers. As TV ad spend has been bruised by the rise of digital and other factors, this kind of move...

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YouTube is letting politicians reserve advertising space for 2020 election YOUTUBE IS LETTING POLITICIANS RESERVE ADVERTISING SPACE FOR 2020 ELECTION

blog article

Oct 08, 2019

YouTube is allowing politicians to purchase precious ad space on the platform, including ads that target voters in important early voting states like Ohio and South Carolina. The company is giving politicians and their campaign teams access to a new tool that recently launched, letting them secure a...

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We’ve Solved the Mystery of Sales and Marketing Alignment, Finally WE’VE SOLVED THE MYSTERY OF SALES AND MARKETING ALIGNMENT, FINALLY

blog article

Oct 07, 2019

LeadMD has spent the last six months designing and implementing research to be released in a few weeks. That research centers around a simple mandate – determine what sales and marketing alignment truly means from a performance standpoint, boil that alignment down into tactical actions any org...

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Creating Strong Content Ideas—How the Marketing Pros Do It CREATING STRONG CONTENT IDEAS—HOW THE MARKETING PROS DO IT

blog article

Oct 07, 2019

Creating good content ideas is always a challenge, yet successful content marketing programs generate engaging ideas consistently over time. At Aprimo, we know that how creativity works is something of a mystery, making it difficult to run a process that reliably triggers and captures those moments ...

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Disney is reportedly banning Netflix ads across its entertainment TV networks DISNEY IS REPORTEDLY BANNING NETFLIX ADS ACROSS ITS ENTERTAINMENT TV NETWORKS

blog article

Oct 04, 2019

Disney is reportedly banning advertising from Netflix across all of its entertainment TV networks, including ABC, according to The Wall Street Journal. Netflix can still run ads on Disney-owned sports network ESPN, the company confirmed to The Verge. The decision to stop running Netflix ads comes af...

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U.S. seeks advertising, sales data on e-cigarette companies U.S. SEEKS ADVERTISING, SALES DATA ON E-CIGARETTE COMPANIES

blog article

Oct 03, 2019

The U.S. Federal Trade Commission has ordered a half-dozen e-cigarette companies to turn over sales and advertising data, the federal regulator said on Thursday, in the first sign of a likely probe of their marketing practices. The announcement comes the same day the U.S. Centers for Disease Control...

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Why verizon media is poised for a 5g ad revolution WHY VERIZON MEDIA IS POISED FOR A 5G AD REVOLUTION

blog article

Oct 02, 2019

5G is coming and advertisers are doing everything in their power to stay ahead. Verizon has already launched 5G in roughly one-third of the 30 cities it’s planning to by the end of the year. At Advertising Week, Ad Age met up with Ivan Markman, chief business officer at Verizon Media, the tele...

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6 Practical Steps to Build, Execute and Scale Smarter ABM 6 PRACTICAL STEPS TO BUILD, EXECUTE AND SCALE SMARTER ABM

blog article

Oct 02, 2019

It’s hard to argue against the promises of account-based marketing (ABM). Focusing your marketing efforts on ideal accounts that are actively in the market for your products and services seems like a recipe for success in any industry. But the truth is that many ABM programs fail to achieve me...

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4 Steps to Increasing Event ROI with Intent Data 4 STEPS TO INCREASING EVENT ROI WITH INTENT DATA

blog article

Oct 02, 2019

There’s no denying how valuable event marketing can be for any B2B business. Studies have shown that 84% of B2B leaders believe events are critical components of business success. But not all event marketing strategies are created equal. Without the right strategy, events can quickly become a ...

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eGobbler Malvertising Attack Infects More Than a Billion Ads EGOBBLER MALVERTISING ATTACK INFECTS MORE THAN A BILLION ADS

blog article

Oct 02, 2019

Two eGobbler malvertising exploits impacted 1.16 billion programmatic ads between Aug. 1 and Sept. 23, according to Confiant, which has been tracking the threat for about a year. The first targeted versions of Chrome prior to Chrome 75 on iOS. The flaw was fixed in the Chrome 75 rollout June 4.The s...

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Over A Billion Malicious Ad Impressions Exploit WebKit Flaw to Target Apple Users OVER A BILLION MALICIOUS AD IMPRESSIONS EXPLOIT WEBKIT FLAW TO TARGET APPLE USERS

blog article

Oct 01, 2019

The infamous eGobbler hacking group that surfaced online earlier this year with massive malvertising campaigns has now been caught running a new campaign exploiting two browser vulnerabilities to show intrusive pop-up ads and forcefully redirect users to malicious websites. To be noted, hackers have...

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Google Brings Easier Cross-Account Analysis To Google Ads GOOGLE BRINGS EASIER CROSS-ACCOUNT ANALYSIS TO GOOGLE ADS

blog article

Oct 01, 2019

Advertisers can now visualize and manipulate cross-account Google Ads data right with the Report Editor of their Manager account. It can be challenging to report across Google Ads accounts not to mention, very time-consuming. Until now, if you wanted to create reports combining data from more than o...

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Google Ads Takes Reporting Across Accounts GOOGLE ADS TAKES REPORTING ACROSS ACCOUNTS

blog article

Oct 01, 2019

Google Ads announced Monday the availability of cross-account analysis in Report Editor for agencies or marketers running several accounts for their brands or product lines. The idea is to analyze and identify cross-account patterns in the data without leaving Google Ads. The goal is to make it fast...

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Joe Biden is barely advertising online anymore JOE BIDEN IS BARELY ADVERTISING ONLINE ANYMORE

blog article

Sep 30, 2019

The former vice president's seemingly untouchable polling lead has been leapfrogged a handful of times over the past few weeks, namely by Sen. Elizabeth Warren (D-Mass.). That would imply that it's time for Biden to double down and reach out to more voters, but his online advertising is sugg...

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Google Ads Killed Average Position Use This Instead GOOGLE ADS KILLED AVERAGE POSITION USE THIS INSTEAD

blog article

Sep 30, 2019

Let the mourning period begin: Google Ads officially killed average position on Sept. 29. Actually, it will be just fine. when life gives you lemons, make lemonade. Or, in this case, use “top” and “lost impression share” metrics instead. Previously, average position showed th...

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Webinar promotion on social media channels WEBINAR PROMOTION ON SOCIAL MEDIA CHANNELS

blog article

Sep 30, 2019

Has this ever happened to you where you’ve gone and you did a webinar and nobody showed up, you were doing just a webinar by yourself? It’s not a great feeling in the world especially when you put all that time and effort into it. Making webinars part of your content marketing strategy i...

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The 4 Best Types of Digital Advertising and When to Use Them THE 4 BEST TYPES OF DIGITAL ADVERTISING AND WHEN TO USE THEM

blog article

Sep 29, 2019

While real estate will always be a relationship business, the nature of those relationships is becoming increasingly more “digital.” In fact, the National Association of REALTORS® (NAR) claims that 44 percent of recent buyers looked online at properties for sale, while only 17 percen...

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Why TiVo is putting ads in its DVR WHY TIVO IS PUTTING ADS IN ITS DVR

blog article

Sep 26, 2019

TiVo’s been making a lot of noise in the press lately as it prepares to roll out new products. These include a new DVR called the TiVo Edge, arriving imminently; a $50 Android TV streaming stick, coming next year; and an in-development streaming service called TiVo+. Sadly, TiVo also knocked d...

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6 Essential tips to make your emails more engaging 6 ESSENTIAL TIPS TO MAKE YOUR EMAILS MORE ENGAGING

blog article

Sep 26, 2019

The world today is dominated by social media, mobile apps, and smartphones technologies. There are countless ways you can connect with your customers, but just one channel continues to perform well year after year, and that is email marketing. According to the news reports, email generates $44 for e...

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Juul Labs suspends advertising in U.S., replaces CEO JUUL LABS SUSPENDS ADVERTISING IN U.S., REPLACES CEO

blog article

Sep 25, 2019

Juul Labs said on Wednesday it would suspend all broadcast, print and digital product advertising in the United States, and replaced Chief Executive Officer Kevin Burns with Altria Group Inc (MO.N) executive K.C. Crosthwaite. Crosthwaite is senior vice president and chief strategy and growth officer...

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How to use data to proactively to tackle advertising fraud HOW TO USE DATA TO PROACTIVELY TO TACKLE ADVERTISING FRAUD

blog article

Sep 25, 2019

Advertising fraud has been a consistent problem for the digital marketing industry, consuming approximately $19bn of ad spend in 2018 alone, but the issue continues to grow year-on-year. In the last five years, ad fraud has changed from an inevitable consequence to a main topic of conversation in th...

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An Introduction to Data-driven Sales Planning AN INTRODUCTION TO DATA-DRIVEN SALES PLANNING

blog article

Sep 25, 2019

Most organizations still conduct sales planning as a manual, once-per-year exercise, due to the painful and time-consuming nature of the process. Since this is traditionally viewed as a burdensome task, it’s common that once sales plans are set in motion, companies rarely go back to evaluate a...

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Target and disney team up on media offering for advertisers TARGET AND DISNEY TEAM UP ON MEDIA OFFERING FOR ADVERTISERS

blog article

Sep 24, 2019

Bullseye and Mickey are teaming up again. Target’s in-house media company Roundel is partnering with Disney Advertising Sales on a new offering designed to arm Disney’s TV advertisers with data about Target shopper behavior. Marketers who buy ads on a Disney channel, such as ABC or ESPN,...

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Alliances are Advertising Week ALLIANCES ARE ADVERTISING WEEK'S BIG TREND

blog article

Sep 24, 2019

Heading into Advertising Week, The ad market is healthy and is forecasted to grow slightly higher than expected during the second half of the year due to positive economic growth. The big picture: It's still mostly controlled by Google and Facebook, and after years of trying to figure out how to...

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5 Must-Have Insights Every Creative Team Needs That Make MRM Easy 5 MUST-HAVE INSIGHTS EVERY CREATIVE TEAM NEEDS THAT MAKE MRM EASY

blog article

Sep 24, 2019

Marketers around the world want visibility into what’s going on in every one of their marketing regions. What many marketing leaders actually have is the feeling that there’s a good chunk of “rogue marketing” happening because of a lack of an approval process. On the other ha...

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Three ways to dynamically trigger ads based on account behavior THREE WAYS TO DYNAMICALLY TRIGGER ADS BASED ON ACCOUNT BEHAVIOR

blog article

Sep 24, 2019

When creating an email nurture program, it’s always important to consider how you can tailor content based on how recipients are engaging with the program — typically by using if/then logic. If they open and click on email A, then they receive email C next week. If they don’t open ...

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Here HERE'S HOW GOOGLE SENDS ADVERTISING DOLLARS TO FAKE NEWS SITES

blog article

Sep 23, 2019

New research shows Google’s online ad tech places ads on 70% of 1,700 sites purveying misinformation. The conversation around misinformation or hyper-partisan content generally revolves around social platforms like Facebook and Twitter. But advertising has helped prop up sites like the clickba...

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A Simple Way to Make It Harder for Mobile Ads to Track You A SIMPLE WAY TO MAKE IT HARDER FOR MOBILE ADS TO TRACK YOU

blog article

Sep 21, 2019

If you're not careful, most of what you do online and in mobile apps will wind up fueling targeted advertising, all that data feeding into a composite profile of your likes, dislikes, and demographic information. But increasingly, even careful web users can't avoid being swept up in the digi...

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5 Common Google Ads Mistakes To Avoid 5 COMMON GOOGLE ADS MISTAKES TO AVOID

blog article

Sep 20, 2019

Google Ads is a powerful platform for advertising your business on Google’s search results pages, Google Display Network and YouTube. It is no surprise that the single biggest source of income for Google is paid advertising. In 2018 alone, Google’s advertising revenue amounted to 116.32 ...

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7 Reasons Advertising Will Drive Google Stock Higher 7 REASONS ADVERTISING WILL DRIVE GOOGLE STOCK HIGHER

blog article

Sep 20, 2019

Google parent company Alphabet is on the cutting edge of exciting growth markets such as artificial intelligence, autonomous vehicles and cloud services. While these businesses may provide tremendous upside for Google’s numbers in the long term, the company’s core search and advertising ...

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Google rolls out massive shakeup to ad biz GOOGLE ROLLS OUT MASSIVE SHAKEUP TO AD BIZ

blog article

Sep 20, 2019

Google’s top ad chief is shaking up the company’s organizational structure, which will impact everything from consumer privacy, ad fraud, measurement, as well as how ads are bought and sold. Google’s top ad chief is shaking up the company’s organizational structure, which wil...

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Successful Approaches to Using Intent Data – Practical Tips from Priority Engine Users SUCCESSFUL APPROACHES TO USING INTENT DATA – PRACTICAL TIPS FROM PRIORITY ENGINE USERS

blog article

Sep 20, 2019

Increasing sales adoption of Priority Engine, incorporating its data into other systems, and measuring its success are a few key areas in which Priority Engine users commonly seek advice. We recently met with a variety of Priority Engine users and gathered their experiences tackling these common cha...

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Firefox calls BS on Google FIREFOX CALLS BS ON GOOGLE'S FULL-PAGE PRIVACY ADS IN THE WASHINGTON POST

blog article

Sep 19, 2019

The tech giant made a play for Washington Post print edition readers today in the form of three full-page ads extolling its commitment to privacy. Firefox, it seems, isn't buying it. The advertisements, running on page A7, A9, and A11, vary in the specifics, but all push the general theme that G...

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JumpFly Joins Google Ads Editor Advisory Group JUMPFLY JOINS GOOGLE ADS EDITOR ADVISORY GROUP

blog article

Sep 19, 2019

JumpFly is proud to announce that five of its team members have been handpicked to participate in an elite Google Ads Editor Advisory Group. This is an excellent opportunity for JumpFlyers to give feedback on Google Ads Editor, preview new features, as well as participate in product research and dev...

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Ad-Tech Startup Innovid Bets on Display Ads AD-TECH STARTUP INNOVID BETS ON DISPLAY ADS

blog article

Sep 18, 2019

As many advertising-technology companies diversify beyond serving display ads, a category that is dominated by Alphabet Inc. ’s Google, Innovid Inc. is instead making its latest bet on display. Innovid, an ad-tech company with a focus on connected TV, has acquired display advertising firm Hero...

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Google ads: effective, a little frustrating, businesses say GOOGLE ADS: EFFECTIVE, A LITTLE FRUSTRATING, BUSINESSES SAY

blog article

Sep 18, 2019

For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled its online ads for 20 years. With competition for ...

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Spreadsheets vs. Automation: What's Best for Sales Compensation Management? SPREADSHEETS VS. AUTOMATION: WHAT'S BEST FOR SALES COMPENSATION MANAGEMENT?

blog article

Sep 18, 2019

Spreadsheets are the most common tool used to manage data in sales organizations. In fact, more than 75% of companies rely on spreadsheets for their sales planning, forecasting, and sales compensation management. However, the business landscape is growing increasingly competitive—can tradition...

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Navigating Amazon’s Advertising Console Face Lift NAVIGATING AMAZON’S ADVERTISING CONSOLE FACE LIFT

blog article

Sep 18, 2019

Brace yourselves, another Amazon navigation change is rolling out! This time, Amazon is polishing the Advertising Console for Vendors and Kindle Direct Publishers. Amazon is notorious for redesigning the menus and nav bars of their portals, with mixed results. Some updates have been spectacular, suc...

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Best B2B Lead Nurturing Examples BEST B2B LEAD NURTURING EXAMPLES

blog article

Sep 17, 2019

Any way you slice it, nurtures are a demand generation staple but are not often seen or shared. It's no wonder marketers say their nurtures aren't performing. Searching for examples of B2B lead nurturing programs is a frustrating and fruitless experience. So we did the heavy lifting for you ...

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Exploring the changing face of digital advertising EXPLORING THE CHANGING FACE OF DIGITAL ADVERTISING

blog article

Sep 17, 2019

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now almost 50 percent of all advertising spend is on this medium. It is now space where the majority of marketing budget is spent, outstripping the...

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Tips for small businesses looking to advertise on Facebook TIPS FOR SMALL BUSINESSES LOOKING TO ADVERTISE ON FACEBOOK

blog article

Sep 17, 2019

According to a recent report from the Pew Research Center, more than two-thirds (69 percent) of U.S. adults are active Facebook users. That’s a lot of potential customers, and the number hasn’t gone unnoticed by businesses both big and small. That’s probably why, according to the c...

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As Digital Ad Costs Grow, Online Fashion Retailers Look Elsewhere To Advertise AS DIGITAL AD COSTS GROW, ONLINE FASHION RETAILERS LOOK ELSEWHERE TO ADVERTISE

blog article

Sep 16, 2019

Rising online advertising costs are giving ecommerce sites more opportunity to turn to bricks-and-mortar investments to sell their brand according to a study by Coresight Research. Data from commercial real estate firm Jones Lang LaSalle Research (JLL Research) in 2018 digital natives said they plan...

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Crypto Platform Slammed For Misleading Advertising CRYPTO PLATFORM SLAMMED FOR MISLEADING ADVERTISING

blog article

Sep 16, 2019

Crypto-derivatives trading platform BitMEX published misleading advertising in a leading UK newspaper with a graph showing exaggerated returns from investing in Bitcoin. Consumer watchdog the Advertising Standards Authority (ASA) ordered the exchange not to publish the ad again and to make sure futu...

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How Many Ads Is Too Many? HOW MANY ADS IS TOO MANY?

blog article

Sep 16, 2019

It has been reported that both ITV and Channel 4 have been arguing for the maximum number of ads per hour limit to be lifted. Historically, the major UK broadcasters have operated at seven minutes per hour, rising to eight in primetime. Smaller broadcasters have been known to run to nine minutes, wh...

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Google Product Grid & Expandable Shopping Ads GOOGLE PRODUCT GRID & EXPANDABLE SHOPPING ADS

blog article

Sep 16, 2019

To be honest, I am not sure if this is new, but I am being told this is new. The first is what looks like an organic product grid, where Google shows product selections for a query in a new grid like format. The second are paid Google shopping ads that expand to show more details. Via J. James Patte...

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B2B Marketing Do’s and Don’ts for Attracting Leads B2B MARKETING DO’S AND DON’TS FOR ATTRACTING LEADS

blog article

Sep 16, 2019

For many B2B marketers, attracting and generating leads is often the primary goal. However, how to attract leads varies widely from company to company. While the inbound lead generation strategy should be unique to your firm, there are several best practices or do’s and don’ts for attrac...

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Boost Your Engagement With Email Marketing Benchmarks BOOST YOUR ENGAGEMENT WITH EMAIL MARKETING BENCHMARKS

blog article

Sep 15, 2019

When it comes to boosting email engagement, the majority of B2B marketers will likely analyze their email metrics to see where they can improve. Analytics is a cornerstone of B2B email marketing and a factor that cannot be replaced or ignored. However, did you know that you can leverage a different ...

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5 Ways Field Marketing Can Own ABM 5 WAYS FIELD MARKETING CAN OWN ABM

blog article

Sep 14, 2019

In the last few years, Account-based Marketing has taken over as a better way to engage with modern B2B buyers. When sixty-nine percent of marketers say converting leads is their top priority, a winning ABM strategy requires sound alignment between the sales and marketing functions—and, as the...

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Advertising executives point to five ways Google stifles business ADVERTISING EXECUTIVES POINT TO FIVE WAYS GOOGLE STIFLES BUSINESS

blog article

Sep 13, 2019

U.S. authorities investigating Alphabet Inc’s (GOOGL.O) Google for anticompetitive behavior have recently begun probing the company’s $116 billion-a-year advertising business. Attorneys general for 50 U.S. states and territories along with the U.S. Department of Justice appear to be acti...

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Content syndication strategies to boost your readership CONTENT SYNDICATION STRATEGIES TO BOOST YOUR READERSHIP

blog article

Sep 13, 2019

Content syndication is a cost-effective way of generating qualified leads for your sales department. But you gotta get it right. Tweet This! There’s a common myth out there that says syndicated content is duplicate content, and that that can wreak havoc for your SEO. This is totally beside the...

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5 MARKETING TECHNOLOGY TRENDS FOR 2020 5 MARKETING TECHNOLOGY TRENDS FOR 2020

blog article

Sep 13, 2019

The aim of marketing is to make selling superfluous.” Peter F. Drucker Tweet This! While selling is an art, it solely depends on the fact how much marketing efforts you have put in to make it possible. And when it comes to marketing efforts it will be incomplete unless you leverage modern tech...

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10 MUST-HAVE MARKETING TECHNOLOGY STACK FOR YOUR B2B TECH 10 MUST-HAVE MARKETING TECHNOLOGY STACK FOR YOUR B2B TECH

blog article

Sep 13, 2019

Still think your current martech stack doesn't need an upgrade? Think again. 2019 is gradually coming to a close and marketing channels have shown no signs of slowing down. If you’re a marketer who’s part of a technology-dominated industry, you know well that it’s no longer a b...

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Marketers set to double down on digital advertising despite measurement issues MARKETERS SET TO DOUBLE DOWN ON DIGITAL ADVERTISING DESPITE MEASUREMENT ISSUES

blog article

Sep 12, 2019

Global marketers are set to ramp up their investment in digital advertising next year, despite ongoing concerns about effective measurement of campaigns. Roughly 84 per cent of marketers plan to increase their investment in online video ads, while 70 per cent will ramp up spend on social media netwo...

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Foxtel taps data to overhaul content, channels, advertising services FOXTEL TAPS DATA TO OVERHAUL CONTENT, CHANNELS, ADVERTISING SERVICES

blog article

Sep 11, 2019

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming wor...

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Why is Local Media Advertising so Important? WHY IS LOCAL MEDIA ADVERTISING SO IMPORTANT?

blog article

Sep 11, 2019

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory frontage was all a dealership needed to guarantee a lot of foot traffic. While this was the norm 20 years ago, times have changed. A lot. ...

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Embracing In-App Advertising: Q&A with Matt Barash, AdColony EMBRACING IN-APP ADVERTISING: Q&A WITH MATT BARASH, ADCOLONY

blog article

Sep 11, 2019

In the final part of this exclusive two-part series with AdColony, ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Talk to someone in the spac...

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The 4 optimization techniques from Google you can use with Amazon Ads today THE 4 OPTIMIZATION TECHNIQUES FROM GOOGLE YOU CAN USE WITH AMAZON ADS TODAY

blog article

Sep 10, 2019

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations. PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years,...

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Here’s How Amazon Will Impact the Entire Advertising Ecosystem HERE’S HOW AMAZON WILL IMPACT THE ENTIRE ADVERTISING ECOSYSTEM

blog article

Sep 10, 2019

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants an...

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Advertising industry code of ethics due for review ADVERTISING INDUSTRY CODE OF ETHICS DUE FOR REVIEW

blog article

Sep 10, 2019

The Australian Association of National Advertisers has opened up its advertising industry code of ethics for full review and industry consultation. AANA CEO, John Broome said the association had evolved the definition of advertising in keeping with technological and other advances. These have change...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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7 Game-Changing Marketing Automation Workflows for Lead Nurturing 7 GAME-CHANGING MARKETING AUTOMATION WORKFLOWS FOR LEAD NURTURING

blog article

Sep 10, 2019

Let’s face it. You have thousands of contacts sitting in your database, some of whom are collecting dust. Why? Because without a plan to convert them into customers, they’re no more useful than a desk paperweight. So how do you begin to nurture them through the funnel? Workflows, of cour...

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How to Increase Sales Forecasting Accuracy with Automation HOW TO INCREASE SALES FORECASTING ACCURACY WITH AUTOMATION

blog article

Sep 10, 2019

Sales forecasting is the map of estimated sales performance, revenue, and expenses that guide a sales organization in their planning processes. Having an accurate sales forecast is crucial to driving revenue, growth, and profitability. The most successful companies are consistently looking for ways ...

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Research Firm Tests Social Media Ads for Inquiry Generation RESEARCH FIRM TESTS SOCIAL MEDIA ADS FOR INQUIRY GENERATION

blog article

Sep 06, 2019

One of the biggest challenges with using social media for recruitment and enrollment growth in higher education has always been the ability for institutions to find ways to measure the return on investment of all of their digital engagement activities. There are plenty of examples of how social medi...

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Making a Big Marketing Decision? Before You Follow Your Gut, Do This MAKING A BIG MARKETING DECISION? BEFORE YOU FOLLOW YOUR GUT, DO THIS

blog article

Sep 05, 2019

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to fix your approach. If you&r...

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In-App advertising prices are on the rise says new report IN-APP ADVERTISING PRICES ARE ON THE RISE SAYS NEW REPORT

blog article

Sep 04, 2019

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app adverti...

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Digital advertising is changing: advertisers need to seek a different partner DIGITAL ADVERTISING IS CHANGING: ADVERTISERS NEED TO SEEK A DIFFERENT PARTNER

blog article

Sep 04, 2019

You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over the past few years. Programmatic marketing and platforms such as Facebook and Google have upended a model long practiced by traditional advertising agencies, in which long-term contract...

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Don DON'T LET DIGITAL MARKETING MISTAKES DERAIL YOUR BUSINESS

blog article

Sep 03, 2019

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. With...

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Latest numbers show smaller rise in digital advertising spend LATEST NUMBERS SHOW SMALLER RISE IN DIGITAL ADVERTISING SPEND

blog article

Sep 03, 2019

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report. CEO, IAB Australia, Gai Le Roy, said in a statement it...

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Amazon is testing a Clean Room data technology to help advertisers gain better insights AMAZON IS TESTING A CLEAN ROOM DATA TECHNOLOGY TO HELP ADVERTISERS GAIN BETTER INSIGHTS

blog article

Sep 03, 2019

Retail giant Amazon is developing clean room data technology that could improve measurement and data for ad campaigns to help its advertisers better understand the impact of their spend on consumer behavior. The technology will help shine more light on previously undisclosed advertising performance ...

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Use These 5 Microsoft Advertising Features to Make Better PPC Ads USE THESE 5 MICROSOFT ADVERTISING FEATURES TO MAKE BETTER PPC ADS

blog article

Sep 02, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. With Google’s dominance of the...

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Internet Advertising Along with Free Classifieds Ads is the Best Form of Online Advertising INTERNET ADVERTISING ALONG WITH FREE CLASSIFIEDS ADS IS THE BEST FORM OF ONLINE ADVERTISING

blog article

Aug 30, 2019

Internet is considered as a boon, and in this context, advertising is playing a decisive role to foster the business of any small or large business owners. Free internet advertising with internet marketers is the best form of advertising for promoting your products and services through free classifi...

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Platform-Driven TV Advertising Is Mainstreaming, Finally PLATFORM-DRIVEN TV ADVERTISING IS MAINSTREAMING, FINALLY

blog article

Aug 29, 2019

Not a week has gone by over the past 10 years when I’ve not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital?”When I would describe many of the new TV ad technologies emerging from TV ad analytic systems and audience-based planners t...

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Twitter launches a new ad format specially focused to help marketers TWITTER LAUNCHES A NEW AD FORMAT SPECIALLY FOCUSED TO HELP MARKETERS

blog article

Aug 29, 2019

Twitter is a platform known to bring ease in the life of its users. Nowadays, users desire to have their own unique space where they can be themselves, be heard and influence others. People use Twitter for a variety of services, some use it to share their thoughts on some trending events whereas som...

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How to Craft the Perfect Advertising Campaign HOW TO CRAFT THE PERFECT ADVERTISING CAMPAIGN

blog article

Aug 28, 2019

Let’s be honest, online advertising can feel incredibly intimidating for beginners. After all, there are so many different options and courses of action to choose from. Without the proper knowledge, it’s easy to feel overwhelmed and then abandon ship on your advertisement. How can you en...

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8 startups digitizing advertising and marketing in Rio de Janeiro 8 STARTUPS DIGITIZING ADVERTISING AND MARKETING IN RIO DE JANEIRO

blog article

Aug 28, 2019

Pareto covers all of your Google and Facebook advertisement needs. Specifically, its Quantic software uses advanced artificial intelligence and more than 250 different algorithms to manage ads. The technology can also audit account history where it identifies issues. For optimization, the bot integr...

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Twitter Suspends Ads From State-Supported News Outlets TWITTER SUSPENDS ADS FROM STATE-SUPPORTED NEWS OUTLETS

blog article

Aug 28, 2019

Twitter this week declared that it will no longer approve advertising from state-based news services. Those accounts will still be capable of using the website, but not the ads. The alteration follows after Xinhua (China’s state-supported media outlet) sponsored ads assaulting protestors in Ho...

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Facebook Hands Back Some Ad Controls To Users FACEBOOK HANDS BACK SOME AD CONTROLS TO USERS

blog article

Aug 27, 2019

Facebook is taking steps to listen to concerns about data protection with the introduction of a new feature. Disconnect allows users to separate their browsing histories outside Facebook from the social media network. The tool stops businesses sharing data with Facebook that they collected through c...

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How Digital Turbine Is Changing The Mobile App Advertising Game HOW DIGITAL TURBINE IS CHANGING THE MOBILE APP ADVERTISING GAME

blog article

Aug 27, 2019

Digital Turbine (APPS) is changing the way mobile app developers market their apps. In a world with millions of apps, it has become difficult for developers to gain the awareness they once could with a marketing campaign. Furthermore, as more apps are developed and marketed end-users become numb to ...

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Advertising in 2020 and beyond set for disruption ADVERTISING IN 2020 AND BEYOND SET FOR DISRUPTION

blog article

Aug 26, 2019

While some believe the point is exaggerated, it’s hard to argue against the idea in some basic form that increasingly, companies view their customers as valuable data sources. That data is to be harvested in lieu of, or in addition to, payment for products and services. This thought is made mo...

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4 Tips for Launching Winning Snapchat Ads 4 TIPS FOR LAUNCHING WINNING SNAPCHAT ADS

blog article

Aug 26, 2019

In 2011, the idea for a new photo sharing and messaging app was born in a dorm room at Stanford University. The concept was simple: Create something that made it easier for people to communicate, in the founders's words, “with the full range of human emotion not just what appears to be pre...

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Activision Blizzard ACTIVISION BLIZZARD'S ADVERTISING BUSINESS IS GAINING MOMENTUM

blog article

Aug 25, 2019

One of the things management at Activision Blizzard (NASDAQ:ATVI) has touted about its ability to grow revenue is its massive user base. More than 300 million people play its games every month, and players have consistently spent about 50 minutes per day in its games over the last few years. This is...

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8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day 8 ADVERTISING MASCOTS THAT FOLLOWED MILLENNIALS FROM CHILDHOOD THROUGH PRESENT-DAY

blog article

Aug 22, 2019

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public and stay around in one form or another for generations. These mascots have stood the test of time and are particularly endearing to millen...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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YouTube to lose millions as it could end targeted video ads for kids YOUTUBE TO LOSE MILLIONS AS IT COULD END TARGETED VIDEO ADS FOR KIDS

blog article

Aug 21, 2019

YouTube, the California-based video sharing platform, is currently the world’s second largest search engine and most visited website after Google, besides being ranked the second most popular social media application with over 1.9 billion users. Facts suggest that the brand is also the world&r...

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Mike Marko Publishes Post on How to Use Instagram For Advertising MIKE MARKO PUBLISHES POST ON HOW TO USE INSTAGRAM FOR ADVERTISING

blog article

Aug 21, 2019

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Instagram for advertising. He says that this article is for business owners who are searching for effective ways to use Instagram for their business promotions. He further says...

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets. You’ve secured your spot in the Global Marketplace (whether by default or design). But before you sprint away, take a good look around you. You are not alone in this race. Yo...

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5 TIPS FOR BETTER RESULTS WITH GOOGLE ADS 5 TIPS FOR BETTER RESULTS WITH GOOGLE ADS

blog article

Aug 20, 2019

Over the last couple of decades, the marketing world has seen some major changes. Not too long-ago businesses relied on ink and paper to market their wares. Fast forward a few years and now we have a whole new system in Google Ads that allows companies to advertise directly to those searching for th...

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Google GOOGLE'S FIX FOR MISLEADING ABORTION ADS IS WEAK AND INEFFECTIVE

blog article

Aug 20, 2019

In June, Google began implementing a new policy that required companies running ads with abortion-related keywords to explicitly state whether or not they provide abortion services and then added a disclosure directly on the ad to prevent crisis pregnancy centers from deceiving users. But it appears...

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Global Advertising Market 2019 In-Depth Analysis And Technological Advancements: Dentsu Inc., Omnicom Group And WPP GLOBAL ADVERTISING MARKET 2019 IN-DEPTH ANALYSIS AND TECHNOLOGICAL ADVANCEMENTS: DENTSU INC., OMNICOM GROUP AND WPP

blog article

Aug 19, 2019

The market report, titled ‘Global Advertising Market Research Report 2019 – By Manufacturers, Product Type, Applications, Region and Forecast to 2025′, recently added to the market research repository of MarketDesk. Us, details in-depth past and present analytical and statistical d...

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Websites that peddle disinformation make millions of dollars in ads, new study finds WEBSITES THAT PEDDLE DISINFORMATION MAKE MILLIONS OF DOLLARS IN ADS, NEW STUDY FINDS

blog article

Aug 19, 2019

As the United States gears up for another presidential election, aware of the role online disinformation played in 2016, the business of publishing false or extremist content online remains a lucrative one. At least $235 million in revenue is generated annually from ads running on extremist and disi...

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Google Ads Optimization Score Now Includes Shopping Campaigns GOOGLE ADS OPTIMIZATION SCORE NOW INCLUDES SHOPPING CAMPAIGNS

blog article

Aug 18, 2019

Back in May, Google added new recommendations to its optimization score on Google Search Ads to make the score more useful to advertisers. The optimization score ranging from 0-100% is “an estimate of how well your Google Ads account is set to perform” and increases depending on the reco...

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The best and worst of public service advertising THE BEST AND WORST OF PUBLIC SERVICE ADVERTISING

blog article

Aug 18, 2019

If you have something to say, say it. If you have nothing to say, use showmanship. That’s the philosophy that some live by in the advertising business. With many consumer products it’s hard to find a USP. One soap powder is much like another, so to stand out you have to resort to a bit o...

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Russian authorities find Google in breach of advertising laws over Ali Trade ad RUSSIAN AUTHORITIES FIND GOOGLE IN BREACH OF ADVERTISING LAWS OVER ALI TRADE AD

blog article

Aug 16, 2019

The Russian Federal Antimonopoly Service (FAS) has found that Google LLC violated the Law on Advertising by distributing financial services ads for Ali Trade via Google AdWords.According to the investigation into a complaint against Ali Trade’s ads, when googling “profitable investments&...

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CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus? All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals, the ...

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How to advertise to an audience with an 8-second attention span HOW TO ADVERTISE TO AN AUDIENCE WITH AN 8-SECOND ATTENTION SPAN

blog article

Aug 13, 2019

In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many more viewers checked out and went on to the next one. It’s nothing personal that’s just how most 21st-century digital consumers process information. The...

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The Complicated Business Of Advertising And Marketing In Cannabis THE COMPLICATED BUSINESS OF ADVERTISING AND MARKETING IN CANNABIS

blog article

Aug 13, 2019

New companies tend to cultivate similarly. Build a winning team and culture. Plan and establish your vision of success but maintain flexibility. Structure an advisory board or shadow cabinet full of successful professionals, both inside and outside your industry. Stay lean and nimble, but hungry. Th...

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Google Discover ads rolling out widely GOOGLE DISCOVER ADS ROLLING OUT WIDELY

blog article

Aug 12, 2019

Google announced they would begin advertising in their Discover feeds back in May, and now the ‘feature’ is seeing a wide rollout. Ever since Google announced they would begin shoving ads in users’ Discover Feeds alongside news and other useful personalised information a few months...

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Why Brands Should Not Approach Voice Like Advertising WHY BRANDS SHOULD NOT APPROACH VOICE LIKE ADVERTISING

blog article

Aug 10, 2019

For as long as we can remember, brands have led the conversation. Brands talked and we listened but now consumers are in control and brands are struggling to get their customers’ attention.Ad Blockers are on the rise and consumers are on a quest for an ad-free life with 75% of consumers findin...

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5 Ways LinkedIn Advertising Is Different from Other Social Platforms 5 WAYS LINKEDIN ADVERTISING IS DIFFERENT FROM OTHER SOCIAL PLATFORMS

blog article

Aug 09, 2019

LinkedIn advertising is not just a fad. It’s rapidly gaining ground as a critical element of the digital advertising mix and for good reason.There’s plenty of informal marketing channels out there such as email, Facebook, Twitter, and SnapChat. But these platforms are tailored more for o...

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How YouTube can help your non-video campaigns in Google Ads HOW YOUTUBE CAN HELP YOUR NON-VIDEO CAMPAIGNS IN GOOGLE ADS

blog article

Aug 07, 2019

I have worked with many clients on YouTube campaigns and understand the time and effort it takes to create an effective video ad. We work hard to create custom videos that speak to different audiences depending on where they might be in the buyer funnel or maybe beyond. Yes we use these videos to ru...

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ERP Software for Advertising Agencies Market Detail Analysis focusing on Application, Types and Regional Outlook ERP SOFTWARE FOR ADVERTISING AGENCIES MARKET DETAIL ANALYSIS FOCUSING ON APPLICATION, TYPES AND REGIONAL OUTLOOK

blog article

Aug 06, 2019

The ERP Software for Advertising Agencies market' research added by Market Study Report, LLC, is essentially an exhaustive review of present and future trends of this business sphere. The report also collates a concise outline of industry share contenders, market share, market size in terms of v...

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WeChat Links E-commerce Capability with Moment Ads WECHAT LINKS E-COMMERCE CAPABILITY WITH MOMENT ADS

blog article

Aug 06, 2019

On August 4, WeChat quietly added one more function allowing brands to connect Moment Ads with e-commerce function, according to Chinese tech media Ebrun. This is significant because, in the past, luxury brands have been using WeChat Moments (similar to Facebook’s newsfeed) Ads for event regis...

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Apple has a special curated playlist of all the music in its latest ads APPLE HAS A SPECIAL CURATED PLAYLIST OF ALL THE MUSIC IN ITS LATEST ADS

blog article

Aug 05, 2019

Apple has a certain knack for artistic flair. You can see it in its products and in the way it markets these products. Most of its video ads take you on a visual journey that is both engaging and enticing. That's because Apple puts great care in the content and in the music, which is surprisingl...

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72% Notice In-App Mobile Ads That Match Their General Interests 72% NOTICE IN-APP MOBILE ADS THAT MATCH THEIR GENERAL INTERESTS

blog article

Aug 05, 2019

With an increasingly connected world, consumers get to see ads pretty much wherever they are.However, that doesn’t mean people always pay attention to the ads they see or even which ads they notice most, especially those on mobile devices.It turns out that ads that appeal to a person’s i...

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