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A Simple Way to Make It Harder for Mobile Ads to Track You A SIMPLE WAY TO MAKE IT HARDER FOR MOBILE ADS TO TRACK YOU

blog article

Sep 21, 2019

If you're not careful, most of what you do online and in mobile apps will wind up fueling targeted advertising, all that data feeding into a composite profile of your likes, dislikes, and demographic information. But increasingly, even careful web users can't avoid being swept up in the digi...

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Google rolls out massive shakeup to ad biz GOOGLE ROLLS OUT MASSIVE SHAKEUP TO AD BIZ

blog article

Sep 20, 2019

Google’s top ad chief is shaking up the company’s organizational structure, which will impact everything from consumer privacy, ad fraud, measurement, as well as how ads are bought and sold. Google’s top ad chief is shaking up the company’s organizational structure, which wil...

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Firefox calls BS on Google FIREFOX CALLS BS ON GOOGLE'S FULL-PAGE PRIVACY ADS IN THE WASHINGTON POST

blog article

Sep 19, 2019

The tech giant made a play for Washington Post print edition readers today in the form of three full-page ads extolling its commitment to privacy. Firefox, it seems, isn't buying it. The advertisements, running on page A7, A9, and A11, vary in the specifics, but all push the general theme that G...

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JumpFly Joins Google Ads Editor Advisory Group JUMPFLY JOINS GOOGLE ADS EDITOR ADVISORY GROUP

blog article

Sep 19, 2019

JumpFly is proud to announce that five of its team members have been handpicked to participate in an elite Google Ads Editor Advisory Group. This is an excellent opportunity for JumpFlyers to give feedback on Google Ads Editor, preview new features, as well as participate in product research and dev...

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Ad-Tech Startup Innovid Bets on Display Ads AD-TECH STARTUP INNOVID BETS ON DISPLAY ADS

blog article

Sep 18, 2019

As many advertising-technology companies diversify beyond serving display ads, a category that is dominated by Alphabet Inc. ’s Google, Innovid Inc. is instead making its latest bet on display. Innovid, an ad-tech company with a focus on connected TV, has acquired display advertising firm Hero...

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Google ads: effective, a little frustrating, businesses say GOOGLE ADS: EFFECTIVE, A LITTLE FRUSTRATING, BUSINESSES SAY

blog article

Sep 18, 2019

For many small business owners, Google is a necessary and successful way to advertise although it can also be expensive and frustrating. Jeff Moriarty sees both sides. Moriarty, marketing director for his family’s jewelry business, has handled its online ads for 20 years. With competition for ...

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Exploring the changing face of digital advertising EXPLORING THE CHANGING FACE OF DIGITAL ADVERTISING

blog article

Sep 17, 2019

Not long ago the percentage of global advertising spend that was dedicated to digital was minuscule. It has grown rapidly, year-on-year to a point where now almost 50 percent of all advertising spend is on this medium. It is now space where the majority of marketing budget is spent, outstripping the...

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Tips for small businesses looking to advertise on Facebook TIPS FOR SMALL BUSINESSES LOOKING TO ADVERTISE ON FACEBOOK

blog article

Sep 17, 2019

According to a recent report from the Pew Research Center, more than two-thirds (69 percent) of U.S. adults are active Facebook users. That’s a lot of potential customers, and the number hasn’t gone unnoticed by businesses both big and small. That’s probably why, according to the c...

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As Digital Ad Costs Grow, Online Fashion Retailers Look Elsewhere To Advertise AS DIGITAL AD COSTS GROW, ONLINE FASHION RETAILERS LOOK ELSEWHERE TO ADVERTISE

blog article

Sep 16, 2019

Rising online advertising costs are giving ecommerce sites more opportunity to turn to bricks-and-mortar investments to sell their brand according to a study by Coresight Research. Data from commercial real estate firm Jones Lang LaSalle Research (JLL Research) in 2018 digital natives said they plan...

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Crypto Platform Slammed For Misleading Advertising CRYPTO PLATFORM SLAMMED FOR MISLEADING ADVERTISING

blog article

Sep 16, 2019

Crypto-derivatives trading platform BitMEX published misleading advertising in a leading UK newspaper with a graph showing exaggerated returns from investing in Bitcoin. Consumer watchdog the Advertising Standards Authority (ASA) ordered the exchange not to publish the ad again and to make sure futu...

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How Many Ads Is Too Many? HOW MANY ADS IS TOO MANY?

blog article

Sep 16, 2019

It has been reported that both ITV and Channel 4 have been arguing for the maximum number of ads per hour limit to be lifted. Historically, the major UK broadcasters have operated at seven minutes per hour, rising to eight in primetime. Smaller broadcasters have been known to run to nine minutes, wh...

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Google Product Grid & Expandable Shopping Ads GOOGLE PRODUCT GRID & EXPANDABLE SHOPPING ADS

blog article

Sep 16, 2019

To be honest, I am not sure if this is new, but I am being told this is new. The first is what looks like an organic product grid, where Google shows product selections for a query in a new grid like format. The second are paid Google shopping ads that expand to show more details. Via J. James Patte...

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Advertising executives point to five ways Google stifles business ADVERTISING EXECUTIVES POINT TO FIVE WAYS GOOGLE STIFLES BUSINESS

blog article

Sep 13, 2019

U.S. authorities investigating Alphabet Inc’s (GOOGL.O) Google for anticompetitive behavior have recently begun probing the company’s $116 billion-a-year advertising business. Attorneys general for 50 U.S. states and territories along with the U.S. Department of Justice appear to be acti...

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Marketers set to double down on digital advertising despite measurement issues MARKETERS SET TO DOUBLE DOWN ON DIGITAL ADVERTISING DESPITE MEASUREMENT ISSUES

blog article

Sep 12, 2019

Global marketers are set to ramp up their investment in digital advertising next year, despite ongoing concerns about effective measurement of campaigns. Roughly 84 per cent of marketers plan to increase their investment in online video ads, while 70 per cent will ramp up spend on social media netwo...

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Foxtel taps data to overhaul content, channels, advertising services FOXTEL TAPS DATA TO OVERHAUL CONTENT, CHANNELS, ADVERTISING SERVICES

blog article

Sep 11, 2019

A stronger data insights story, new advertising products, Samsung smart TV deal, four additional channels, extended content partnerships and a Lifestyle brand overhaul are among the ways the Australian pay TV player is looking to retain advertiser relevance in a hotly contested content streaming wor...

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Why is Local Media Advertising so Important? WHY IS LOCAL MEDIA ADVERTISING SO IMPORTANT?

blog article

Sep 11, 2019

20 years ago, buyers would visit several dealerships and go on dozens of test drives to find the right car. A prime location and a big sign with decent inventory frontage was all a dealership needed to guarantee a lot of foot traffic. While this was the norm 20 years ago, times have changed. A lot. ...

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Embracing In-App Advertising: Q&A with Matt Barash, AdColony EMBRACING IN-APP ADVERTISING: Q&A WITH MATT BARASH, ADCOLONY

blog article

Sep 11, 2019

In the final part of this exclusive two-part series with AdColony,  ExchangeWire speaks to Matt Barash (pictured below), head of strategy and business development, to discuss why brand marketers should embrace in-app advertising, and how it differs from other environments. Talk to someone in th...

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The 4 optimization techniques from Google you can use with Amazon Ads today THE 4 OPTIMIZATION TECHNIQUES FROM GOOGLE YOU CAN USE WITH AMAZON ADS TODAY

blog article

Sep 10, 2019

Amazon ads are surprisingly easy to master for anyone who’s familiar managing Google Ads and tools can streamline best-practice optimizations. PPC rockstars have virtually perfected the craft of serving up conversion-friendly search ads against intent-heavy web searches. In the last few years,...

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Here’s How Amazon Will Impact the Entire Advertising Ecosystem HERE’S HOW AMAZON WILL IMPACT THE ENTIRE ADVERTISING ECOSYSTEM

blog article

Sep 10, 2019

We’ve been hearing about Amazon challenging the digital marketing duopoly that is Google and Facebook for several years now. According to a new report from Forrester, however, the impact of Amazon’s continued expansion in advertising will have ripple effects far beyond the tech giants an...

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Advertising industry code of ethics due for review ADVERTISING INDUSTRY CODE OF ETHICS DUE FOR REVIEW

blog article

Sep 10, 2019

The Australian Association of National Advertisers  has opened up its advertising industry code of ethics for full review and industry consultation. AANA CEO, John Broome said the association had evolved the definition of advertising in keeping with technological and other advances. These have ...

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The Role of Sales in Sales Enablement THE ROLE OF SALES IN SALES ENABLEMENT

blog article

Sep 10, 2019

However, with a regular commute time that consumes a couple of hours each day, I have shifted my focus to podcasts and audiobooks. One of my favorite podcasts is the Inside Sales Enablement series by Scott Santucci and Brian Lambert. In their last episode, they spent time reviewing their thoughts an...

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Implementing Buyer Enablement in Your Sales Enablement Strategy (2019) IMPLEMENTING BUYER ENABLEMENT IN YOUR SALES ENABLEMENT STRATEGY (2019)

blog article

Sep 10, 2019

The majority of the time I only had access to two TV channels, three on a good weather day, and I vividly remember when I first saw a color television. At this time, products and services were limited, and buyer choices were almost non-existent. Fast-forward to 2019. Not only do I have access to hun...

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Research Firm Tests Social Media Ads for Inquiry Generation RESEARCH FIRM TESTS SOCIAL MEDIA ADS FOR INQUIRY GENERATION

blog article

Sep 06, 2019

One of the biggest challenges with using social media for recruitment and enrollment growth in higher education has always been the ability for institutions to find ways to measure the return on investment of all of their digital engagement activities. There are plenty of examples of how social medi...

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Making a Big Marketing Decision? Before You Follow Your Gut, Do This MAKING A BIG MARKETING DECISION? BEFORE YOU FOLLOW YOUR GUT, DO THIS

blog article

Sep 05, 2019

Marketing can help you grow your business and take it to new heights — if you do it right. Unfortunately, most marketers make the same few mistakes again and again. When everyone around you is making the same mistakes with marketing, it can be extremely difficult to fix your approach. If you&r...

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In-App advertising prices are on the rise says new report IN-APP ADVERTISING PRICES ARE ON THE RISE SAYS NEW REPORT

blog article

Sep 04, 2019

Want to know why it's costing you more to advertise on the mobile platform? Smaato has released results in a new report based on its platform data from the first half of 2019. The Global In-App Advertising Trends report reveals valuable new insights into the programmatic growth of in-app adverti...

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Digital advertising is changing: advertisers need to seek a different partner DIGITAL ADVERTISING IS CHANGING: ADVERTISERS NEED TO SEEK A DIFFERENT PARTNER

blog article

Sep 04, 2019

You don’t have to be a top marketing lead to know that advertising has gone through a fundamental shift over the past few years. Programmatic marketing and platforms such as Facebook and Google have upended a model long practiced by traditional advertising agencies, in which long-term contract...

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Don DON'T LET DIGITAL MARKETING MISTAKES DERAIL YOUR BUSINESS

blog article

Sep 03, 2019

Let’s face it: We live in a technology-driven world, and digital marketing has in many ways surpassed traditional channels. With consumers now turning to the internet for every question they have, it’s easy to understand why thoughtful digital marketing can make or break a business. With...

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Latest numbers show smaller rise in digital advertising spend LATEST NUMBERS SHOW SMALLER RISE IN DIGITAL ADVERTISING SPEND

blog article

Sep 03, 2019

Australian brands and agencies spent $9 billion on digital advertising in the 2019 financial year, a jump of 7.1 per cent from the previous year, according to the latest Interactive Advertising Bureau (IAB) Online Advertising Expenditure Report. CEO, IAB Australia, Gai Le Roy, said in a statement it...

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Amazon is testing a Clean Room data technology to help advertisers gain better insights AMAZON IS TESTING A CLEAN ROOM DATA TECHNOLOGY TO HELP ADVERTISERS GAIN BETTER INSIGHTS

blog article

Sep 03, 2019

Retail giant Amazon is developing clean room data technology that could improve measurement and data for ad campaigns to help its advertisers better understand the impact of their spend on consumer behavior. The technology will help shine more light on previously undisclosed advertising performance ...

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Use These 5 Microsoft Advertising Features to Make Better PPC Ads USE THESE 5 MICROSOFT ADVERTISING FEATURES TO MAKE BETTER PPC ADS

blog article

Sep 02, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them. With Google’s dominance of the...

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Internet Advertising Along with Free Classifieds Ads is the Best Form of Online Advertising INTERNET ADVERTISING ALONG WITH FREE CLASSIFIEDS ADS IS THE BEST FORM OF ONLINE ADVERTISING

blog article

Aug 30, 2019

Internet is considered as a boon, and in this context, advertising is playing a decisive role to foster the business of any small or large business owners. Free internet advertising with internet marketers is the best form of advertising for promoting your products and services through free classifi...

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Platform-Driven TV Advertising Is Mainstreaming, Finally PLATFORM-DRIVEN TV ADVERTISING IS MAINSTREAMING, FINALLY

blog article

Aug 29, 2019

Not a week has gone by over the past 10 years when I’ve not been asked by someone in the ad industry, “When will we be able to buy TV ads like we buy digital?”When I would describe many of the new TV ad technologies emerging from TV ad analytic systems and audience-based planners t...

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Twitter launches a new ad format specially focused to help marketers TWITTER LAUNCHES A NEW AD FORMAT SPECIALLY FOCUSED TO HELP MARKETERS

blog article

Aug 29, 2019

Twitter is a platform known to bring ease in the life of its users. Nowadays, users desire to have their own unique space where they can be themselves, be heard and influence others. People use Twitter for a variety of services, some use it to share their thoughts on some trending events whereas som...

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How to Craft the Perfect Advertising Campaign HOW TO CRAFT THE PERFECT ADVERTISING CAMPAIGN

blog article

Aug 28, 2019

Let’s be honest, online advertising can feel incredibly intimidating for beginners. After all, there are so many different options and courses of action to choose from. Without the proper knowledge, it’s easy to feel overwhelmed and then abandon ship on your advertisement. How can you en...

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8 startups digitizing advertising and marketing in Rio de Janeiro 8 STARTUPS DIGITIZING ADVERTISING AND MARKETING IN RIO DE JANEIRO

blog article

Aug 28, 2019

Pareto covers all of your Google and Facebook advertisement needs. Specifically, its Quantic software uses advanced artificial intelligence and more than 250 different algorithms to manage ads. The technology can also audit account history where it identifies issues. For optimization, the bot integr...

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Twitter Suspends Ads From State-Supported News Outlets TWITTER SUSPENDS ADS FROM STATE-SUPPORTED NEWS OUTLETS

blog article

Aug 28, 2019

Twitter this week declared that it will no longer approve advertising from state-based news services. Those accounts will still be capable of using the website, but not the ads. The alteration follows after Xinhua (China’s state-supported media outlet) sponsored ads assaulting protestors in Ho...

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Facebook Hands Back Some Ad Controls To Users FACEBOOK HANDS BACK SOME AD CONTROLS TO USERS

blog article

Aug 27, 2019

Facebook is taking steps to listen to concerns about data protection with the introduction of a new feature. Disconnect allows users to separate their browsing histories outside Facebook from the social media network. The tool stops businesses sharing data with Facebook that they collected through c...

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How Digital Turbine Is Changing The Mobile App Advertising Game HOW DIGITAL TURBINE IS CHANGING THE MOBILE APP ADVERTISING GAME

blog article

Aug 27, 2019

Digital Turbine (APPS) is changing the way mobile app developers market their apps. In a world with millions of apps, it has become difficult for developers to gain the awareness they once could with a marketing campaign. Furthermore, as more apps are developed and marketed end-users become numb to ...

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Advertising in 2020 and beyond set for disruption ADVERTISING IN 2020 AND BEYOND SET FOR DISRUPTION

blog article

Aug 26, 2019

While some believe the point is exaggerated, it’s hard to argue against the idea in some basic form that increasingly, companies view their customers as valuable data sources. That data is to be harvested in lieu of, or in addition to, payment for products and services. This thought is made mo...

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4 Tips for Launching Winning Snapchat Ads 4 TIPS FOR LAUNCHING WINNING SNAPCHAT ADS

blog article

Aug 26, 2019

In 2011, the idea for a new photo sharing and messaging app was born in a dorm room at Stanford University. The concept was simple: Create something that made it easier for people to communicate, in the founders's words, “with the full range of human emotion not just what appears to be pre...

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Activision Blizzard ACTIVISION BLIZZARD'S ADVERTISING BUSINESS IS GAINING MOMENTUM

blog article

Aug 25, 2019

One of the things management at Activision Blizzard (NASDAQ:ATVI) has touted about its ability to grow revenue is its massive user base. More than 300 million people play its games every month, and players have consistently spent about 50 minutes per day in its games over the last few years. This is...

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8 Advertising Mascots That Followed Millennials From Childhood Through Present-Day 8 ADVERTISING MASCOTS THAT FOLLOWED MILLENNIALS FROM CHILDHOOD THROUGH PRESENT-DAY

blog article

Aug 22, 2019

Advertising mascots are a tricky thing. Some of them are quickly forgotten, destined to become relics of the distant past, while others are beloved by the public and stay around in one form or another for generations. These mascots have stood the test of time and are particularly endearing to millen...

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Creating Content That Improves CX: A Q&A with Lionbridge & Aprimo CREATING CONTENT THAT IMPROVES CX: A Q&A WITH LIONBRIDGE & APRIMO

blog article

Aug 21, 2019

Today’s brands face numerous challenges. They need to create a customized, excellent experience for each and every customer worldwide. To do that, they need to create high-quality, on-target content. They need to create that content quickly, effectively, and for audiences who speak multiple la...

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Mike Marko Publishes Post on How to Use Instagram For Advertising MIKE MARKO PUBLISHES POST ON HOW TO USE INSTAGRAM FOR ADVERTISING

blog article

Aug 21, 2019

Mike Marko with IM Consultant Services in Cincinnati, Ohio has just announced the publication of his new post on how to use Instagram for advertising. He says that this article is for business owners who are searching for effective ways to use Instagram for their business promotions. He further says...

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YouTube to lose millions as it could end targeted video ads for kids YOUTUBE TO LOSE MILLIONS AS IT COULD END TARGETED VIDEO ADS FOR KIDS

blog article

Aug 21, 2019

YouTube, the California-based video sharing platform, is currently the world’s second largest search engine and most visited website after Google, besides being ranked the second most popular social media application with over 1.9 billion users. Facts suggest that the brand is also the world&r...

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5 TIPS FOR BETTER RESULTS WITH GOOGLE ADS 5 TIPS FOR BETTER RESULTS WITH GOOGLE ADS

blog article

Aug 20, 2019

Over the last couple of decades, the marketing world has seen some major changes. Not too long-ago businesses relied on ink and paper to market their wares. Fast forward a few years and now we have a whole new system in Google Ads that allows companies to advertise directly to those searching for th...

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Google GOOGLE'S FIX FOR MISLEADING ABORTION ADS IS WEAK AND INEFFECTIVE

blog article

Aug 20, 2019

In June, Google began implementing a new policy that required companies running ads with abortion-related keywords to explicitly state whether or not they provide abortion services and then added a disclosure directly on the ad to prevent crisis pregnancy centers from deceiving users. But it appears...

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Going Global 101: How Your Competition Can Be Your Best Resource GOING GLOBAL 101: HOW YOUR COMPETITION CAN BE YOUR BEST RESOURCE

blog article

Aug 20, 2019

Lace-up your sneakers and step up to the starting line: you’re ready to reach countless customers in new markets.  You’ve secured your spot in the Global Marketplace (whether by default or design).  But before you sprint away, take a good look around you. You are not alone in t...

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Global Advertising Market 2019 In-Depth Analysis And Technological Advancements: Dentsu Inc., Omnicom Group And WPP GLOBAL ADVERTISING MARKET 2019 IN-DEPTH ANALYSIS AND TECHNOLOGICAL ADVANCEMENTS: DENTSU INC., OMNICOM GROUP AND WPP

blog article

Aug 19, 2019

The market report, titled ‘Global Advertising Market Research Report 2019 – By Manufacturers, Product Type, Applications, Region and Forecast to 2025′, recently added to the market research repository of MarketDesk. Us, details in-depth past and present analytical and statistical d...

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Websites that peddle disinformation make millions of dollars in ads, new study finds WEBSITES THAT PEDDLE DISINFORMATION MAKE MILLIONS OF DOLLARS IN ADS, NEW STUDY FINDS

blog article

Aug 19, 2019

As the United States gears up for another presidential election, aware of the role online disinformation played in 2016, the business of publishing false or extremist content online remains a lucrative one. At least $235 million in revenue is generated annually from ads running on extremist and disi...

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The best and worst of public service advertising THE BEST AND WORST OF PUBLIC SERVICE ADVERTISING

blog article

Aug 18, 2019

If you have something to say, say it. If you have nothing to say, use showmanship. That’s the philosophy that some live by in the advertising business. With many consumer products it’s hard to find a USP. One soap powder is much like another, so to stand out you have to resort to a bit o...

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Google Ads Optimization Score Now Includes Shopping Campaigns GOOGLE ADS OPTIMIZATION SCORE NOW INCLUDES SHOPPING CAMPAIGNS

blog article

Aug 18, 2019

Back in May, Google added new recommendations to its optimization score on Google Search Ads to make the score more useful to advertisers. The optimization score ranging from 0-100% is “an estimate of how well your Google Ads account is set to perform” and increases depending on the reco...

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Russian authorities find Google in breach of advertising laws over Ali Trade ad RUSSIAN AUTHORITIES FIND GOOGLE IN BREACH OF ADVERTISING LAWS OVER ALI TRADE AD

blog article

Aug 16, 2019

The Russian Federal Antimonopoly Service (FAS) has found that Google LLC violated the Law on Advertising by distributing financial services ads for Ali Trade via Google AdWords.According to the investigation into a complaint against Ali Trade’s ads, when googling “profitable investments&...

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CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST? CX IN THE AGE OF PRIVACY AND TRUST, PART 3: CAN WE (RE)BUILD TRUST?

blog article

Aug 14, 2019

This is the third in a series of articles on creating, maintaining, and optimizing great customer experiences in the context of mounting concerns about privacy and increasingly strict regulations governing data processing. We address topics such as consent strategies, the role of trust, the elements...

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DIVERSE VOICES STRENGTHEN BRAND CHARACTER DIVERSE VOICES STRENGTHEN BRAND CHARACTER

blog article

Aug 14, 2019

What character appears in the most films and television programs? Dracula? God? Santa Claus?  All of those make the top ten list, but none is the correct answer. Satan (or The Devil) is a character is more than 840 projects – more than any other character. If you limit the list to mortals...

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How to advertise to an audience with an 8-second attention span HOW TO ADVERTISE TO AN AUDIENCE WITH AN 8-SECOND ATTENTION SPAN

blog article

Aug 13, 2019

In the time it took you to read the title of this article, parse what it might be about and decide that you wanted to click on it, many more viewers checked out and went on to the next one. It’s nothing personal that’s just how most 21st-century digital consumers process information. The...

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The Complicated Business Of Advertising And Marketing In Cannabis THE COMPLICATED BUSINESS OF ADVERTISING AND MARKETING IN CANNABIS

blog article

Aug 13, 2019

New companies tend to cultivate similarly. Build a winning team and culture. Plan and establish your vision of success but maintain flexibility. Structure an advisory board or shadow cabinet full of successful professionals, both inside and outside your industry. Stay lean and nimble, but hungry. Th...

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Google Discover ads rolling out widely GOOGLE DISCOVER ADS ROLLING OUT WIDELY

blog article

Aug 12, 2019

Google announced they would begin advertising in their Discover feeds back in May, and now the ‘feature’ is seeing a wide rollout. Ever since Google announced they would begin shoving ads in users’ Discover Feeds alongside news and other useful personalised information a few months...

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Why Brands Should Not Approach Voice Like Advertising WHY BRANDS SHOULD NOT APPROACH VOICE LIKE ADVERTISING

blog article

Aug 10, 2019

For as long as we can remember, brands have led the conversation. Brands talked and we listened but now consumers are in control and brands are struggling to get their customers’ attention.Ad Blockers are on the rise and consumers are on a quest for an ad-free life with 75% of consumers findin...

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5 Ways LinkedIn Advertising Is Different from Other Social Platforms 5 WAYS LINKEDIN ADVERTISING IS DIFFERENT FROM OTHER SOCIAL PLATFORMS

blog article

Aug 09, 2019

LinkedIn advertising is not just a fad. It’s rapidly gaining ground as a critical element of the digital advertising mix and for good reason.There’s plenty of informal marketing channels out there such as email, Facebook, Twitter, and SnapChat. But these platforms are tailored more for o...

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How YouTube can help your non-video campaigns in Google Ads HOW YOUTUBE CAN HELP YOUR NON-VIDEO CAMPAIGNS IN GOOGLE ADS

blog article

Aug 07, 2019

I have worked with many clients on YouTube campaigns and understand the time and effort it takes to create an effective video ad. We work hard to create custom videos that speak to different audiences depending on where they might be in the buyer funnel or maybe beyond. Yes we use these videos to ru...

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ERP Software for Advertising Agencies Market Detail Analysis focusing on Application, Types and Regional Outlook ERP SOFTWARE FOR ADVERTISING AGENCIES MARKET DETAIL ANALYSIS FOCUSING ON APPLICATION, TYPES AND REGIONAL OUTLOOK

blog article

Aug 06, 2019

The ERP Software for Advertising Agencies market' research added by Market Study Report, LLC, is essentially an exhaustive review of present and future trends of this business sphere. The report also collates a concise outline of industry share contenders, market share, market size in terms of v...

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WeChat Links E-commerce Capability with Moment Ads WECHAT LINKS E-COMMERCE CAPABILITY WITH MOMENT ADS

blog article

Aug 06, 2019

On August 4, WeChat quietly added one more function allowing brands to connect Moment Ads with e-commerce function, according to Chinese tech media Ebrun. This is significant because, in the past, luxury brands have been using WeChat Moments (similar to Facebook’s newsfeed) Ads for event regis...

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72% Notice In-App Mobile Ads That Match Their General Interests 72% NOTICE IN-APP MOBILE ADS THAT MATCH THEIR GENERAL INTERESTS

blog article

Aug 05, 2019

With an increasingly connected world, consumers get to see ads pretty much wherever they are.However, that doesn’t mean people always pay attention to the ads they see or even which ads they notice most, especially those on mobile devices.It turns out that ads that appeal to a person’s i...

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Apple has a special curated playlist of all the music in its latest ads APPLE HAS A SPECIAL CURATED PLAYLIST OF ALL THE MUSIC IN ITS LATEST ADS

blog article

Aug 05, 2019

Apple has a certain knack for artistic flair. You can see it in its products and in the way it markets these products. Most of its video ads take you on a visual journey that is both engaging and enticing. That's because Apple puts great care in the content and in the music, which is surprisingl...

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Advertising needs to overcome its technology hangover ADVERTISING NEEDS TO OVERCOME ITS TECHNOLOGY HANGOVER

blog article

Jul 31, 2019

Advertising needs to overcome its technology hangover. Our industry must rediscover some human understanding and empathy. The advertising industry is on the verge of an existential crisis. Among the public's gripes were the level of bombardment, repetition and volume of advertising messages they...

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Facebook FACEBOOK'S EXPANDING SEARCH ADVERTISING

blog article

Jul 31, 2019

The social media company started testing ad placements in search results last December, and it's now expanding those tests to more marketers, according to a report from Marketing Land. Select retail, auto, and (now) e-commerce marketers can opt to show ads in Facebook search results, as well as ...

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Amazon and DSPs Foresee an Advertising Utopia in CTV AMAZON AND DSPS FORESEE AN ADVERTISING UTOPIA IN CTV

blog article

Jul 30, 2019

As connected TV, or CTV, becomes an increasingly attractive market for consumers and advertisers, Amazon is opening ad inventory in third-party Fire TV apps to demand-side platforms (DSPs) The Trade Desk and DataXu TouchPoint.

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Facebook Watch Provides Advertising Value FACEBOOK WATCH PROVIDES ADVERTISING VALUE

blog article

Jul 30, 2019

Facebook Watch is the video-on-demand service operated by Facebook. Launched in August 2017 it provides original video content that is produced for the company by partners.In June 2018, Facebook launched six news programs from partners including BuzzFeed, Vox, CNN, and Fox News. In addition to origi...

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How to Advertise Your Business on Popular Podcasts HOW TO ADVERTISE YOUR BUSINESS ON POPULAR PODCASTS

blog article

Jul 30, 2019

Advertising through podcasts may be one of the most positive steps you take for your business’ growth and success. A recent study saw two to three times more engagement from ads placed on podcasts over ads heard on the radio. When done correctly, podcast advertising, as a strategy, can do wond...

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Startups Line Up to Advertise in Subways STARTUPS LINE UP TO ADVERTISE IN SUBWAYS

blog article

Jul 30, 2019

New York City transit once was a bit of an advertising backwater. Now, startups are vying for space in the subway system. When monday.com, a startup offering an online team management platform for businesses was looking to boost brand awareness, it chose an unusual advertising venue the crowded, gri...

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3 Ways To Establish a Balance Between PR and Advertising For Increasing Business Outreach 3 WAYS TO ESTABLISH A BALANCE BETWEEN PR AND ADVERTISING FOR INCREASING BUSINESS OUTREACH

blog article

Jul 29, 2019

The increased emphasis on money in the promotional industry and greater market competition have resulted in the line between Public Relations and Advertising as product stimulation tools being blurred. Explaining to the layperson why the two are different in terms of approach is difficult because th...

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Ad Tool Facebook Built to Fight Disinformation Doesn’t Work as Advertised AD TOOL FACEBOOK BUILT TO FIGHT DISINFORMATION DOESN’T WORK AS ADVERTISED

blog article

Jul 25, 2019

Faced with a rising backlash over the spread of disinformation in the aftermath of the 2016 elections, Facebook last year came up with a seemingly straightforward solution: It created an online library of all the advertisements on the social network. Ads would stay in the library for seven years, le...

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Inside amazon INSIDE AMAZON'S PITCH FOR NEW AUDIO ADS IN MUSIC ON ALEXA DEVICES

blog article

Jul 24, 2019

Amazon is quietly asking top brands to participate in its early tests of music ads, representing the e-commerce giant's first steps toward offering paid product placements within its Alexa voice-activated ecosystem. In a pitch deck obtained by Ad Age, Amazon offers an exclusive opportunity to tr...

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US Regulators Struggle to Regulate Tech Giants like Facebook, Google, Amazon US REGULATORS STRUGGLE TO REGULATE TECH GIANTS LIKE FACEBOOK, GOOGLE, AMAZON

blog article

Jul 24, 2019

Internet giants like Facebook, Google and Amazon have disrupted markets and culture in a lucrative rise to power that have regulators launching probes, imposing fines and even threatening to break the companies up.Government regulators are scrambling to collar the online giants, often having to upda...

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Facebook Users Are Clicking More Ads FACEBOOK USERS ARE CLICKING MORE ADS

blog article

Jul 23, 2019

Despite reports of declining time spent on Facebook , it looks like the social media company is making the most of the time its users still spend on the platform. Engagement metrics increased across the board in the first six months of the year, according to data from Facebook's own Audience Ins...

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BrewDog, Skittles, Oasis: when advertising goes meta BREWDOG, SKITTLES, OASIS: WHEN ADVERTISING GOES META

blog article

Jul 23, 2019

There isn’t anything particularly new in breaking the fourth wall either within culture or advertising, which so slavishly tries to follow it and, on some occasions, is bombastic enough to think it creates it. 20 century cinema stars such as Oliver Hardy and Charlie Chaplin used the technique ...

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The Science of Eye-Catching Advertisements THE SCIENCE OF EYE-CATCHING ADVERTISEMENTS

blog article

Jul 22, 2019

Well, it depends on the ad. It takes 250 milliseconds for the brain to absorb visual cues, but only 13 milliseconds for images to elicit emotion even if you aren't fully absorbing what you're seeing. So if you want to create more effective advertisements, you should use design and copy that ...

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Amazon Advertising: The 2019 Guide AMAZON ADVERTISING: THE 2019 GUIDE

blog article

Jul 22, 2019

Opteo continuously monitors Google Ads accounts for statistically significant patterns. When something comes up, Opteo suggests an improvement backed up by real data. Opteo also helps monitor performance trends, track spending & get alerts when you need them.

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Viagogo ticketing company has been blocked by Google for advertising VIAGOGO TICKETING COMPANY HAS BEEN BLOCKED BY GOOGLE FOR ADVERTISING

blog article

Jul 18, 2019

Ticket touting has become a serious problem with ticketing companies online. Viagogo are often at the centre of that controversy and with the Competitions and Markets Authority (CMA) going after them again, Google have dropped their advertising slots with the ticket sellers.On Wednesday Google said ...

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Lies, Statistics And Digital Advertising Growth LIES, STATISTICS AND DIGITAL ADVERTISING GROWTH

blog article

Jul 18, 2019

Is it just me, or does anyone else want to tell The Guardian a thing or two this morning? It has a huge scare story that internet advertising is slowing down and being replaced by cinema as the fastest-growing medium. It cites privacy and brand safety scares as the leading causes of the channel losi...

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8 Pro Tips for Measuring Advertising Effectiveness 8 PRO TIPS FOR MEASURING ADVERTISING EFFECTIVENESS

blog article

Jul 18, 2019

Not just on the TV. You hear them on the radio, scroll past their banner ads, see their cheesy billboards, and, once, you even saw a guy spinning a sign for them on the side of the street.Their advertisements are everywhere, but does that mean they’re effective?With all of the advertising medi...

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The Honest Truth About False Advertising THE HONEST TRUTH ABOUT FALSE ADVERTISING

blog article

Jul 18, 2019

We often choose to lie anyway. The things we lie about to one another can be hurtful, harmful, and even life-altering. When we’re caught, it’s embarrassing, and we wish we’d just told the truth instead. Phony statistics. Photo shopped bodies. Hidden ingredients. All types of advert...

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We Need More Expensive Advertising WE NEED MORE EXPENSIVE ADVERTISING

blog article

Jul 18, 2019

Ad industry legend Rishad Tobaccowala, Chief Growth Officer at Publicis Groupe, has a prescription for fixing the world of advertising and marketing that you might not expect from a top executive at one of the world’s largest buyers of media. I heard Rishad, one of our industry’s smartes...

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Advertising ADVERTISING'S SEARCH FOR PURPOSE AND HOW IT CAN ACTUALLY DRIVE CHANGE

blog article

Jul 16, 2019

Our industry is obsessed with the word “purpose.” There are entire conferences, events and award ceremonies dedicated to it. It's truly the buzziest of buzzwords. The problem? Many brands are not as purpose-driven as they think.There’s nothing wrong with purpose in the abstract...

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NYC Ban on In-Uber Advertising Survives Challenge NYC BAN ON IN-UBER ADVERTISING SURVIVES CHALLENGE

blog article

Jul 16, 2019

The city’s asserted goal is to protect its citizens from the offensive sight and sound of advertisements not their content while they are traveling through the city by car,” Chief U.S. Circuit Judge Robert Katzmann wrote for a three-judge panel. “That interest is clearly substantia...

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Advertising Patches Coming to MLB Uniforms ADVERTISING PATCHES COMING TO MLB UNIFORMS

blog article

Jul 16, 2019

Out of all the words and phrases used to describe the game of professional baseball, tradition might just be one of the heavy hitters.Baseball has been a sport enriched in tradition, from the unwritten rules to the very uniforms worn by those who play the game. The uniforms themselves have often bee...

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Advertising Tips: An Ad ADVERTISING TIPS: AN AD'S ENVIRONMENT IS AS IMPORTANT AS WHAT IT'S SELLING

blog article

Jul 16, 2019

In the age of content creators and influencers, advertisers have had to adapt to fit the open-source nature of the internet, leading to some major growing pains. With an estimated 163 zettabytes of online content expected to be available by the year 2025 and smartphone adoption in the U.S. expected ...

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Democratic presidential hopefuls spend heavily on digital ads, staff DEMOCRATIC PRESIDENTIAL HOPEFULS SPEND HEAVILY ON DIGITAL ADS, STAFF

blog article

Jul 16, 2019

The crowded field of Democratic presidential hopefuls spent heavily on digital advertising, investing early in ads that can bring more name recognition and help raise money, according to disclosures filed late on Monday. Spending decisions for a presidential campaign can be critical early in the pro...

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What If Ads Are Seen, But Consumers Can WHAT IF ADS ARE SEEN, BUT CONSUMERS CAN'T BUY THE PRODUCTS?

blog article

Jul 15, 2019

Speaking on CNBC recently, the chairman/senior executive of IAC, and former longtime TV and movie studio executive, said: "All of broadcasting is endangered because of what’s happening with streaming and other services. The only people who are watching commercials are people who can&rsquo...

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SailPoint Levels-Up their ABM Strategy with Intent Data SAILPOINT LEVELS-UP THEIR ABM STRATEGY WITH INTENT DATA

blog article

Jul 15, 2019

The buyer’s journey has changed in a way which leaves many sales and marketing teams struggling to find insight from within what we call the Dark Funnel. However, many technology companies are starting to build solutions to address the radical new way customers engage and buy today by collecti...

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Duo Security Sets BDRs up for Success with 6sense DUO SECURITY SETS BDRS UP FOR SUCCESS WITH 6SENSE

blog article

Jul 15, 2019

The role of a Business Development Rep can be a daunting one. Knowing where to prioritize when you have over 1,000 accounts and knowing what content to reach out to them and engage them with can be an impossible task. But if you have the right intent data that can show you where the account is in th...

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How retailers can avoid the 9 biggest pitfalls of Facebook advertising HOW RETAILERS CAN AVOID THE 9 BIGGEST PITFALLS OF FACEBOOK ADVERTISING

blog article

Jul 15, 2019

Facebook’s ad business shows no signs of slowing, generating $14.9 billion during the first quarter of the year. That’s up 26% year over year. With this growth has come a major expansion of Facebook’s audience targeting capabilities. Many retail marketers understand the advertising...

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Amazon Advertising Is Just a Toll in Disguise AMAZON ADVERTISING IS JUST A TOLL IN DISGUISE

blog article

Jul 15, 2019

Investors are giddy about Amazon.com Inc.’s fast-growing pool of advertising sales, which largely come from merchandise sellers buying commercial messages to make their goods more prominent on Amazon’s website.Calling this “advertising” is true, but also a misnomer that leads...

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Advertising Techniques to Attract Your Audience ADVERTISING TECHNIQUES TO ATTRACT YOUR AUDIENCE'S ATTENTION

blog article

Jul 12, 2019

Throughout the history of advertising, the industry has become increasingly competitive as ad agencies and media continue to evolve. Today, it’s nearly impossible to make your advertisement stand out. Getting someone’s attention isn’t always as easy as waving your arms around.For a...

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Advertising Techniques to Attract Your Audience ADVERTISING TECHNIQUES TO ATTRACT YOUR AUDIENCE'S ATTENTION

blog article

Jul 12, 2019

Throughout the history of advertising, the industry has become increasingly competitive as ad agencies and media continue to evolve. Today, it’s nearly impossible to make your advertisement stand out. For advertisers, it’s becoming increasingly difficult to stand out because the volume o...

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Facebook Will Now Show You How To Opt Out Of Targeted Ads FACEBOOK WILL NOW SHOW YOU HOW TO OPT OUT OF TARGETED ADS

blog article

Jul 11, 2019

Facebook launched a transparency tool this week that will give people a little more information about how its targeted ads work (good!). Now you can see more details about why you’re seeing an ad in your feed, how it is linked to an ad agency or data broker, and how to opt out of interest-base...

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Using Pandora Ads For Your Audio Advertising Strategy USING PANDORA ADS FOR YOUR AUDIO ADVERTISING STRATEGY

blog article

Jul 11, 2019

The extremely popular audio streaming platform is first overall in terms of the amount of time that users are spending listening to ad-supported digital audio, according to Edison Research’s Share of the Ear Study. In regards to market share, it has 36.8 million monthly users, making it the th...

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Online Advertising: Everything You Need to Know in 2019 ONLINE ADVERTISING: EVERYTHING YOU NEED TO KNOW IN 2019

blog article

Jul 11, 2019

Nowadays, this ad would be considered the scum of clickbait. No sane person would ever click on it.Fortunately, online advertising has rapidly evolved since the 90’s, so you don’t have to rely on attention-repellent banner ads anymore. You can create engaging ads in multiple formats and ...

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Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board ADJUST APPOINTS DIGITAL MEDIA AND ADVERTISING VETERAN LYNDA CLARIZIO TO ITS BOARD

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust’s leadership in the strategic direction of the c...

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Adjust Appoints Digital Media and Advertising Veteran Lynda Clarizio to Its Board ADJUST APPOINTS DIGITAL MEDIA AND ADVERTISING VETERAN LYNDA CLARIZIO TO ITS BOARD

blog article

Jul 10, 2019

Adjust, the global leader in mobile measurement, fraud prevention, and cybersecurity, today announced that Lynda Clarizio, former president of Nielsen U.S. Media, has joined the company as a non-executive board member. Clarizio will assist Adjust’s leadership in the strategic direction of the ...

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Betting agency revives suit that quashed tough advertising regulations BETTING AGENCY REVIVES SUIT THAT QUASHED TOUGH ADVERTISING REGULATIONS

blog article

Jul 09, 2019

The Betting and Licensing Board has petitioned the court to revive a suit that led to the quashing of regulations that banned advertising outdoors and on social media.The board   the industry regulator   says the court decision that declared the regulations null and void was made...

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Growth In Internet Ad Spend Is Slowing As The Market Matures: Zenith GROWTH IN INTERNET AD SPEND IS SLOWING AS THE MARKET MATURES: ZENITH

blog article

Jul 09, 2019

As the market matures, the growth of internet ad spend in Australia is expected to slow down dramatically, dropping from 12 per cent to 3 per cent by 2021. “Internet ad spend grew 12 per cent in 2018, but a softening of the ad market against a turbulent economic backdrop leads us to expect aro...

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Social media opportunities for your company SOCIAL MEDIA OPPORTUNITIES FOR YOUR COMPANY

blog article

Jul 09, 2019

The term social media marketing consists of two combined words: social media and marketing. Marketing is a collective name for the activities that ensure that a certain product or brand gains greater brand awareness. Advertising can be made through various channels and if done properly it will incre...

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Automation Is Fueling Growth But Killing Advertising Agencies As We Know Them AUTOMATION IS FUELING GROWTH BUT KILLING ADVERTISING AGENCIES AS WE KNOW THEM

blog article

Jul 09, 2019

The term "automation" brings to mind an image of robots in factories building cars or packing boxes while previously employed human workers sit sadly outside the factory wondering what just happened. But automation is affecting far more than just factory workers. Industries are being chang...

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All-Digital Strategies Leave Holes. Here’s How To Plug Them. ALL-DIGITAL STRATEGIES LEAVE HOLES. HERE’S HOW TO PLUG THEM.

blog article

Jul 08, 2019

There was a time when getting “internet money” was simple. Digital marketing mainly meant stuffing keywords into a few pieces of content, then duplicating that content everywhere online. It wasn’t long before Google revved up its search engine to stop this practice, yet the digital...

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L&T Hyd Metro awards Advt Contract to Gogineni Group L&T HYD METRO AWARDS ADVT CONTRACT TO GOGINENI GROUP

blog article

Jul 08, 2019

L&T Metro Rail, the owner and operator of Hyderabad Metro rail network, had awarded the Advertising rights contract of the network stations to Hyderabad based OOH specialist advertising company Gogineni group.Gogineni group bagged the rights for advertising on the Staircases, Lifts of all the 48...

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Why Sales Leaders Need to Digitally Transform Their Teams WHY SALES LEADERS NEED TO DIGITALLY TRANSFORM THEIR TEAMS

blog article

Jul 08, 2019

Three key trends are driving the need for sales leaders to digitally transform their organizations. First, b-to-b buyers are conducting more of their purchase journey in the digital arena and demanding the same kind of frictionless and seamless customer experience they enjoy as consumers. Second, th...

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The Most Important Metric for Sales Leaders in Subscription Businesses to Track and Use to Drive Revenue Growth THE MOST IMPORTANT METRIC FOR SALES LEADERS IN SUBSCRIPTION BUSINESSES TO TRACK AND USE TO DRIVE REVENUE GROWTH

blog article

Jul 08, 2019

Subscription businesses that charge customers monthly for using their offerings are expanding rapidly in response to consumers’ and b-to-b buyers’ desire to try a product and walk away easily if they’re not achieving the expected value. However, the subscription-based business mode...

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Facebook ThruPlay for Facebook Video Ads: What Marketers Need to Know FACEBOOK THRUPLAY FOR FACEBOOK VIDEO ADS: WHAT MARKETERS NEED TO KNOW

blog article

Jul 08, 2019

Do you use video in your Facebook ads? Wondering how the new ThruPlay optimization will affect your Facebook video ad campaigns? In this article, you’ll learn what ThruPlay optimization is and what it means for Facebook video ad campaigns. In September 2018, Facebook introduced ThruPlay ad opt...

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Google Gallery Ads – Another Day, Another New Ad Format GOOGLE GALLERY ADS – ANOTHER DAY, ANOTHER NEW AD FORMAT

blog article

Jul 08, 2019

While it is sometimes hard to predict what Google will come out with next, what they will do away with, or what they will update, one thing remains true: a new ad format is always on the horizon. Last year it was Responsive Search Ads, then it was expanded-expanded text ads, and now it appears their...

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How to build a quality brand in the entertainment industry HOW TO BUILD A QUALITY BRAND IN THE ENTERTAINMENT INDUSTRY

blog article

Jul 08, 2019

Branding is one of the most important elements of business in any industry, especially in the entertainment industry. Your brand can be carried from one venture to the next. This determines your value, or worth to your fans, clients, and competitors. Going hand in hand with your reputation, it is ve...

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4 Facebook Ad Mistakes Small Business Owners Make 4 FACEBOOK AD MISTAKES SMALL BUSINESS OWNERS MAKE

blog article

Jul 08, 2019

Facebook ads can have a tremendously-positive impact on your small business. From increasing brand awareness and the number of subscribers to your email list, to generating website traffic, to driving conversions and sales, Facebook ads are an incredibly powerful online marketing tool. It’s al...

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The History of Advertising: 7 Innovators Who Changed the Industry THE HISTORY OF ADVERTISING: 7 INNOVATORS WHO CHANGED THE INDUSTRY

blog article

Jul 08, 2019

People heard the sound of the flute being played, became intrigued, flocked over, and exchanged whatever they had in their pockets for the candy. That flute player successfully grabbed the attention of strangers and was ultimately able to provide them with something they didn’t even know they ...

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What brands really think about digital video advertising WHAT BRANDS REALLY THINK ABOUT DIGITAL VIDEO ADVERTISING

blog article

Jul 05, 2019

With the digital video advertising landscape growing in both market share and complexity, brands are trying to break new ground, develop new creative, and discover metrics to make it all measurable. According to the IAB, there was $1.4 billion spent on video advertising in 2018 in Australia, with vi...

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How To Take Advantage Of Outdoor Advertising Options ? HOW TO TAKE ADVANTAGE OF OUTDOOR ADVERTISING OPTIONS ?

blog article

Jul 05, 2019

Outdoor advertising presents advertisers with a ton of options for creative campaigns. The effect and outcome of outdoor ads are heavily reliant on the location and surroundings of the outdoor advertisements that are part of your campaign. People spend much of their time outside their homes engaged ...

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Mobile Developers: In-App Advertising Generating More Cash Than Ever MOBILE DEVELOPERS: IN-APP ADVERTISING GENERATING MORE CASH THAN EVER

blog article

Jul 05, 2019

If you’re a mobile developer, and you’re currently on the fence over whether to integrate in-app advertising into your latest app, App Annie has some interesting data for you.In its predictions for 2019, App Annie suggested that 60 percent more apps will leverage in-app advertising over ...

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Here Is How a Brand Should Respond to Negative Reviews on Social Media HERE IS HOW A BRAND SHOULD RESPOND TO NEGATIVE REVIEWS ON SOCIAL MEDIA

blog article

Jul 04, 2019

The first social media platforms sprung up by 1997, just a few years after the world wide web became available to the masses. Sites like Facebook and Twitter that have been available to users since 2006 have taken over like wildfire. Given that a sheer number of users on such social media sites is l...

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Attention Advertisers: Know the Best Time to Run Your Facebook Ads ATTENTION ADVERTISERS: KNOW THE BEST TIME TO RUN YOUR FACEBOOK ADS

blog article

Jul 03, 2019

There’s been a lot of speculation over the years about the best time for brands to post on Facebook. It seems like every other day someone new comes out with a study that disproves the last one. First it’s, “The weekends are the best time to post!” Then somebody proclaims, &l...

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Understanding Facebook Ads Cost – 2018 (& 2019) Benchmarks! UNDERSTANDING FACEBOOK ADS COST – 2018 (& 2019) BENCHMARKS!

blog article

Jul 03, 2019

One of the most burning questions any advertiser asks themselves is: “How much should I be paying for my Facebook Ads?” As you’ll soon see, the only true answer is “It depends.” The truth of the matter is that your costs will vary depending on the month, day, hour, and ...

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New B2B Ad Formats: How Brands Use OOH, Podcast, Native, and Event Advertising NEW B2B AD FORMATS: HOW BRANDS USE OOH, PODCAST, NATIVE, AND EVENT ADVERTISING

blog article

Jul 03, 2019

B2B brands are slowly shifting to digital advertising, leaving an opening for new ad formats if publishers give them the opportunity. Our B2B advertising trend report highlighted that B2B advertising spend was flat in 2018 when compared to the previous year — but not because advertising is sta...

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Comparing Google Ads vs. Yelp Ads: Which Platform is Best for Campaigns? COMPARING GOOGLE ADS VS. YELP ADS: WHICH PLATFORM IS BEST FOR CAMPAIGNS?

blog article

Jul 02, 2019

When deciding where to run PPC campaigns, Google Ads is typically top of mind for all advertisers. Yet, many find themselves weighing the pros and cons of other common platforms such as Bing vs. Google or even Facebook vs. Google. What about Google vs. Yelp advertising, though? Yelp is used by milli...

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How Promotional Magnets Gets Your Brand Promoted HOW PROMOTIONAL MAGNETS GETS YOUR BRAND PROMOTED

blog article

Jul 02, 2019

Marketers can go that proverbial extra mile by picking up interesting promotional handouts like magnets that are a wee bit different than ordinary custom products.  Budget-friendly and popular, magnets enjoy an unbeatable charm and popularity across all audience groups.  Custom magnets wil...

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5 Overlooked Facebook Audiences to Improve Your Ad Results 5 OVERLOOKED FACEBOOK AUDIENCES TO IMPROVE YOUR AD RESULTS

blog article

Jul 01, 2019

Are you looking for new audiences to target with your Facebook ad campaigns? Wondering how to best reach new prospects with your ads? In this article, you’ll learn how to create five valuable Facebook audiences in Ads Manager. The effectiveness your Facebook ad campaigns are depends on which a...

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Facebook Ecommerce Ads: Detailing the 3-Part Funnel Strategy FACEBOOK ECOMMERCE ADS: DETAILING THE 3-PART FUNNEL STRATEGY

blog article

Jul 01, 2019

By 2021, it’s expected the ecommerce industry will produce nearly 5 trillion in sales. Among the channels used to make those sales, Facebook has been called “a must to invest in.” Evidence seems to back that up. Last year, over 7 million advertisers spent $55 billion on Facebook to...

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How to Create Profitable Facebook Video Ads in 2019? HOW TO CREATE PROFITABLE FACEBOOK VIDEO ADS IN 2019?

blog article

Jul 01, 2019

Do you know why video advertising is getting more popular? Nowadays, most of the brands are mapping videos ads in their marketing strategy. Earlier marketers only rely on the YouTube channel, but now with Facebook, they have another option with a video marketing platform. After YouTube, Facebook has...

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HOW SMALL BUSINESSES CAN WIN AT FACEBOOK ADVERTISING: 6 SAGE TIPS HOW SMALL BUSINESSES CAN WIN AT FACEBOOK ADVERTISING: 6 SAGE TIPS

blog article

Jul 01, 2019

A lot of SMBs (small business owners) think of Facebook advertising as something mysterious and spooky, imagining that it generates leads via dark workings understood only by a select cohort of hidden Silicon Valley specialists. Luckily for the SMB, the truth is that Facebook advertising isn’t...

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Why content is king in clinical trial marketing and advertising WHY CONTENT IS KING IN CLINICAL TRIAL MARKETING AND ADVERTISING

blog article

Jun 30, 2019

You’ll have likely heard that content is king in advertising many times over. But it’s because it’s true.  And it’s just as true for clinical trial marketing and advertising. With research showing that to recruit successfully for clinical trials, sponsors need to discard...

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10 Tips For Advertising To Millennials 10 TIPS FOR ADVERTISING TO MILLENNIALS

blog article

Jun 28, 2019

As we all know, millennial generations are critically important to the Media and Communications industries. Some people don’t get them, others excuse them, but in order to successfully engage with them the best thing to do is to fully understand who they are and what they want. So, what is a M...

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Promoting Your Product or Service with Banner Ads – Is It Worth It? PROMOTING YOUR PRODUCT OR SERVICE WITH BANNER ADS – IS IT WORTH IT?

blog article

Jun 27, 2019

In April of 2009, we decided to look at running some banner ads on several high-profile, design-related sites. Over the last decade, advertising in our corner of the web has come a long way. There are loads of highly trafficked design sites with excellent content and affordable ad slots. On top of t...

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New View on Ad Portfolios: How B2B Publications Can Expand Their Market Share NEW VIEW ON AD PORTFOLIOS: HOW B2B PUBLICATIONS CAN EXPAND THEIR MARKET SHARE

blog article

Jun 26, 2019

There’s no question that advertising is going increasingly digital and getting more personal every day. Since B2B advertising is dependent on speaking to teams and groups, the challenge is keeping things both personalized and informative to capture customers’ attention. Our report on B2B...

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Apptopia breaks down stats and trends in mobile games advertising APPTOPIA BREAKS DOWN STATS AND TRENDS IN MOBILE GAMES ADVERTISING

blog article

Jun 26, 2019

Over the past 365 days, 46 titles have continuously stayed in the top 100 U.S. grossing games. Almost all of them have used advertising campaigns consistent with Apptopia’s Advertising Intelligence guidelines.The average price for creating a promotional video is $1,250 (consider placing a bulk...

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Are these soho billboards the most coveted advertising spots in New York city? ARE THESE SOHO BILLBOARDS THE MOST COVETED ADVERTISING SPOTS IN NEW YORK CITY?

blog article

Jun 25, 2019

Outdoor advertising company Outfront Media has owned the exact location of Calvin Klein's notable billboard since 2015, but the American brand has had the northwest corner of Houston and Lafayette "permed"   that's ad speak for contracted permanent display  for years...

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Brands Will Spend Half A Trillion On Digital Advertising By 2023, Says Juniper BRANDS WILL SPEND HALF A TRILLION ON DIGITAL ADVERTISING BY 2023, SAYS JUNIPER

blog article

Jun 25, 2019

Total digital advertising spending will reach $520 billion by 2023; rising from $294 billion in 2019. The figures are contained in a new study by Juniper Research. One in five of those dollars will be lost to fraud, revealed in figures contained in separate research by the company. According to the ...

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Facebook Video Ads: The Guide Marketers Are Looking For FACEBOOK VIDEO ADS: THE GUIDE MARKETERS ARE LOOKING FOR

blog article

Jun 25, 2019

While video may have killed the radio star, Facebook Video Ads definitely have the opposite effect on your advertising. Facebook video ads are some of the most effective advertising formats you have at your disposal. Not only are they a great way to show off your brand’s personality and connec...

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How Effective are Ads On Social Media? HOW EFFECTIVE ARE ADS ON SOCIAL MEDIA?

blog article

Jun 25, 2019

From TV and print advertising to celebrity endorsements, social media ads and sponsored social media posts, marketers have a host of different channels at their disposal to reach their target audience. Advertising is only one aspect of how consumers discover new brands, but it’s crucial to get...

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How to Optimize Your Conversion Funnel, from ToFu to BoFu HOW TO OPTIMIZE YOUR CONVERSION FUNNEL, FROM TOFU TO BOFU

blog article

Jun 24, 2019

No matter who your customer is or what you’re selling, it’s more likely than not that your customer will have to go through several steps before choosing to buy your product or service. Think about your own shopping habits: you don’t just buy the first thing you see. The first thin...

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21 Ways to Triple Your B2B E-Commerce Conversions 21 WAYS TO TRIPLE YOUR B2B E-COMMERCE CONVERSIONS

blog article

Jun 24, 2019

It takes thoughtful work to scale an e-commerce store. I’m sure you’ve had a few growing pains of your own getting to the point where you are today. However, you’re reading this because you may not be content with where your conversions are at this precise moment. You may not even ...

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Could the Breadcrumb Technique Help Boost Your Landing Page Conversions? COULD THE BREADCRUMB TECHNIQUE HELP BOOST YOUR LANDING PAGE CONVERSIONS?

blog article

Jun 24, 2019

We’ve all heard the term “less is more”. And we’ve been told this applies for landing pages too. I.e. your forms should be short and only ask for only the bare minimum of required information if you want to convert. As an example, one of the main questions someone typically h...

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Sponsored Posts vs Facebook Ads. What’s the Difference? SPONSORED POSTS VS FACEBOOK ADS. WHAT’S THE DIFFERENCE?

blog article

Jun 24, 2019

Do you ever get a suggestion from Facebook to boost a post on your page and wonder about the difference between a sponsored post and a Facebook ad? Turns out there is quite a difference. Although both Facebook ads and sponsored posts are paid ways to deliver your content to your audience, one is a m...

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Must Know Top 6 Massive Changes Coming to Google Ads MUST KNOW TOP 6 MASSIVE CHANGES COMING TO GOOGLE ADS

blog article

Jun 24, 2019

In Google Marketing Live event 2019, Google made some announcements for the pay per click advertising agencies and PPC experts across the world. This announcement uncovered massive changes brought to Google Ads. let’s explore the top 6 massive changes announced by Google: The whole new set of ...

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Interests vs. Lookalikes, Which Is The Best For Facebook Ads Targeting? INTERESTS VS. LOOKALIKES, WHICH IS THE BEST FOR FACEBOOK ADS TARGETING?

blog article

Jun 24, 2019

Facebook has a huge load of targeting and ad demographic options. You can target audiences on Facebook with a dozen different ad formats and thousands of possible ads targeting parameters. In theory, thanks to Facebook’s billions of users, you can get in front of everybody. But to get the most...

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27-year-old Search Marketing CEO Lands 13-stop U.S. Speaking Tour 27-YEAR-OLD SEARCH MARKETING CEO LANDS 13-STOP U.S. SPEAKING TOUR

blog article

Jun 23, 2019

Digital Summit, the largest conference series in the digital marketing industry, has invited Mehrguth to share his unique presentation, 5 Data-Validated Tactics to Increase the Experienced Marketer’s Qualified Lead Volume (…and 3 Tactics Guaranteed to Fail) with their audiences across t...

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7 Easy Ways to Optimize Your Facebook Ads 7 EASY WAYS TO OPTIMIZE YOUR FACEBOOK ADS

blog article

Jun 21, 2019

Facebook is one of the most popular social media platforms among people and brands – as of Q1 2019, it has 2.38 billion monthly active users – which means that it has a lot of potential to promote your brand. With Facebook ads, which are not expensive, brands can post content to promote ...

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The Importance of Billboards and OOH Advertising for Home Service Providers THE IMPORTANCE OF BILLBOARDS AND OOH ADVERTISING FOR HOME SERVICE PROVIDERS

blog article

Jun 21, 2019

Think about how the average person looks for a service provider when something breaks in their home. They’ll run to their device and Google that particular appliance, part of their home, etc. A huge list pops up of businesses they really know nothing about. As they skim the list one company ca...

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7 Ecommerce Advertising Techniques Your Team Can’t Afford to Ignore 7 ECOMMERCE ADVERTISING TECHNIQUES YOUR TEAM CAN’T AFFORD TO IGNORE

blog article

Jun 21, 2019

In the US, consumers already prefer buying online than in a brick and mortar store. Over half of shoppers say they’d rather purchase with their mouse. And despite the fact that most shopping dollars are still spent in-store, 96% say they’ve bought something over the internet — 80% ...

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The Facebook 20% Rule: How to Check Your Ads With a Text Overlay Tool THE FACEBOOK 20% RULE: HOW TO CHECK YOUR ADS WITH A TEXT OVERLAY TOOL

blog article

Jun 20, 2019

The best billboards demand your attention with bold fonts, in-your-face messages, and bright, eye-catching graphics. The best Facebook ads take the exact opposite approach. If you want to reach and engage with potential customers on Facebook, you need to create ads that blend as seamlessly as possib...

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8 Examples of Fortune 500 Brands Using Display Advertising 8 EXAMPLES OF FORTUNE 500 BRANDS USING DISPLAY ADVERTISING

blog article

Jun 19, 2019

Digital display advertising, or ‘banner ads’, are used by small startups to some of the biggest companies in the world to showcase their products. The pull for advertisers to use display ads is that they are placed within the Google Display Network. Instead of advertising being restricte...

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Enhance your business with Social Media Advertising ENHANCE YOUR BUSINESS WITH SOCIAL MEDIA ADVERTISING

blog article

Jun 19, 2019

For better sales, business owners must know their target market and find a way to engage and establish a relationship with them. Social media makes both these things possible and also helps in increasing your sales with the right tools by Facebook advertising, Instagram ads, etc. Everyone knows that...

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YouTube Ads: Everything You Need to Know YOUTUBE ADS: EVERYTHING YOU NEED TO KNOW

blog article

Jun 19, 2019

For any digital marketer that has been holding their horses on video, this statistic should be the last boot tip you need to get rolling. But running a successful video campaign doesn’t have to be complicated. In this post, we’ll go through everything you need to know about YouTube Ads.

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Facebook Ads for Small Business – Quick Start Tips FACEBOOK ADS FOR SMALL BUSINESS – QUICK START TIPS

blog article

Jun 19, 2019

As a small business, there’s no need to spend a lot of money on advertising. In the digital age, there are many free/low-cost methods you can use to market your business effectively. One of the biggest opportunities is through Facebook Ads. It is very affordable to advertise using Facebook Ads...

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4 Stats That Show the Power of Display Advertising 4 STATS THAT SHOW THE POWER OF DISPLAY ADVERTISING

blog article

Jun 19, 2019

Local businesses today have a lot of ways to get their name out there organically online. Social media accounts, Yelp and Google My Business profiles, blogs, and podcasts are all ways to grab the attention of consumers. This might make you think that you can skip advertising altogether and focus sol...

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What advertising means in the age of spatial computing WHAT ADVERTISING MEANS IN THE AGE OF SPATIAL COMPUTING

blog article

Jun 19, 2019

Advertisers today are starting to look towards technologies such as virtual and augmented reality (VR and AR) as a way of getting closer to their customers and delivering those all-important immersive experiences.Buoyed by investments that the likes of Google, Facebook and Apple are making in both h...

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LinkedIn Ads: Everything You Need to Know to Get Results LINKEDIN ADS: EVERYTHING YOU NEED TO KNOW TO GET RESULTS

blog article

Jun 18, 2019

LinkedIn Ads aren’t always most brands’ go-to choices for pay-per-click campaigns, with many businesses being naturally drawn more towards Google Ads or Facebook Ads instead. Though these two platforms definitely have mass appeal and even have larger audiences, LinkedIn Ads has exception...

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Programmatic Vs Display Network Advertising: What’s the Difference? PROGRAMMATIC VS DISPLAY NETWORK ADVERTISING: WHAT’S THE DIFFERENCE?

blog article

Jun 18, 2019

With every passing year, the digital marketing industry develops more and more technologies and methods. That means there’s an increase in the tactics and tools available for advertisers and performance marketers – which is a good thing. But it also means lots of complicated-sounding ter...

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Is Pinterest Still a Good Platform to Advertise On in 2019? IS PINTEREST STILL A GOOD PLATFORM TO ADVERTISE ON IN 2019?

blog article

Jun 18, 2019

If you were to play “which one is not like the others” with all the social media platforms laid out in front of you, Pinterest would pretty much be the one to stick out like a sore thumb. The focus on Pinterest isn’t having conversations or for users to share their own ideas; inste...

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5 Questions Ad Sales Intelligence Tools Should Answer for their Ad Tech Users 5 QUESTIONS AD SALES INTELLIGENCE TOOLS SHOULD ANSWER FOR THEIR AD TECH USERS

blog article

Jun 18, 2019

In ad tech, the quality standards for prospecting and sales are more demanding than ever before. Potential advertisers expect more immersive, impressive, customized pitches from their sales reps. This requires an intense amount of research and information, yet reps have less time than ever to spend ...

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Display Advertising: How to get started as an early stage startup DISPLAY ADVERTISING: HOW TO GET STARTED AS AN EARLY STAGE STARTUP

blog article

Jun 18, 2019

You have been building your product for several months and finally launched it on ProductHunt, Hackernews, Facebook and more... the heat and thrill of upvotes and subscriptions are dissipating and you are now faced with the hardest task yet in your entrepreneur journey: Market your product/service. ...

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Paintmaker PPG’s Digital Transformation Ripples Around The World PAINTMAKER PPG’S DIGITAL TRANSFORMATION RIPPLES AROUND THE WORLD

blog article

Jun 17, 2019

Like its home city of Pittsburgh, PPG has seen many changes over its 135-year history. Originally a glass manufacturer, PPG transitioned the core of its business to paints and specialty coatings that are used on everything from driverless cars to the posts on NHL goals. But the latest change may be ...

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How To Prepare A Successful Classified Ad HOW TO PREPARE A SUCCESSFUL CLASSIFIED AD

blog article

Jun 17, 2019

These days it is not sufficient to post the advertisement on the web. It is important to accept what ads to make and how to plan them to lead potential customers to pick this ad. The Internet is a standout amongst the best instruments since it enables you to be progressively and spot while a prospec...

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5 Strategies to Rock Facebook Video Ads for Local Businesses 5 STRATEGIES TO ROCK FACEBOOK VIDEO ADS FOR LOCAL BUSINESSES

blog article

Jun 17, 2019

We know that video is important for online marketing and advertising, with the potential to increase brand awareness and lead to a direct increase in lead generation, sales, and other types of conversions. It is dynamic, it is interesting, and it can get users to stop scrolling like little else can....

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How Do We Boost Transparency in Digital Advertising? HOW DO WE BOOST TRANSPARENCY IN DIGITAL ADVERTISING?

blog article

Jun 17, 2019

In their latest piece for ExchangeWire, the IAB’s Display and Data Steering Group consults with its committee members, namely PubMatic; OpenX; IndexExchange; Teads; AppNexus, a Xandr Company; Rubicon Project; and Oracle Data Cloud, for their answer to the question: How do we boost transparency...

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Huawei Removes Ads That Started Showing up on Lock Screen of Its Devices HUAWEI REMOVES ADS THAT STARTED SHOWING UP ON LOCK SCREEN OF ITS DEVICES

blog article

Jun 15, 2019

The besieged Chinese tech company pulls ads that began appearing on the lock screens of its devices this week, which honestly is the last thing it needed to be doing right now. Huawei reversed course this week and removed the advertisements that began to appear on the lock screens of the devices of ...

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10 Alternatives To Google And Facebook Ads 10 ALTERNATIVES TO GOOGLE AND FACEBOOK ADS

blog article

Jun 14, 2019

We all know that Google and Facebook dominate the paid advertising industry. Advertisers that have maxed out their target audience reach on these platforms need to look elsewhere for incremental gains. That’s why we’ve created this guide: to help you start/continue diversifying your paid...

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Facebook Ads are Getting Smarter: Here’s What Marketers Must Do to Thrive FACEBOOK ADS ARE GETTING SMARTER: HERE’S WHAT MARKETERS MUST DO TO THRIVE

blog article

Jun 13, 2019

Facebook ads have grown smarter, and there's a need for smarter paid ad strategies to meet your advertising objectives. Read on to know about what has changed and what you can do about it. Facebook is a critical marketing channel for businesses of all sizes and across industries. With nearly 2.3...

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Getting Low Quality Leads From Your Facebook Ads? Here GETTING LOW QUALITY LEADS FROM YOUR FACEBOOK ADS? HERE'S WHAT TO DO

blog article

Jun 13, 2019

Getting good quality leads from Facebook can be a hit and a miss. Facebook ads can work extremely well for some industries and sectors such as health/fitness, restaurants, and fashion brands. For others, especially B2B, not so much. Not in the beginning, anyway. If you have been running Facebook ads...

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4 Top Channels of Communication for Advertising Your Business 4 TOP CHANNELS OF COMMUNICATION FOR ADVERTISING YOUR BUSINESS

blog article

Jun 13, 2019

How do you feel when it comes to the idea of advertising your business? The idea might sound exciting and enticing because you’re eager to turn your small business into one that’s established, sustainable, and successful. Though, things can get a little complicated and discouraging when ...

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The Biggest Benefit of Google Display Ads (+ How to Leverage This!) THE BIGGEST BENEFIT OF GOOGLE DISPLAY ADS (+ HOW TO LEVERAGE THIS!)

blog article

Jun 12, 2019

Whether you are a start-up company ready to break into Google Ads for the first time or a small business that has been running ads for a while, you might not have a massive budget to spend on advertising. But either way, you still need to get the word out there somehow. Google’s Search Network...

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Images in Paid Search Ads? Introducing Google’s New Gallery Ads! IMAGES IN PAID SEARCH ADS? INTRODUCING GOOGLE’S NEW GALLERY ADS!

blog article

Jun 12, 2019

If a picture is worth a thousand words, how many text ads does that work out to? As great as paid search on Google is, it does have its limitations. It’s great to tell someone about how great your cruises are, but wouldn’t it be great if you could show someone what they’re like? Re...

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How to Set Up YouTube TrueView Video Discovery Ads HOW TO SET UP YOUTUBE TRUEVIEW VIDEO DISCOVERY ADS

blog article

Jun 12, 2019

Want more people to see your videos in YouTube search? Wonder how YouTube advertising can show your videos alongside related content? In this article, you’ll learn how to promote your videos with YouTube TrueView discovery ads.

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Facebook B2B Ads: How to Get Better Results FACEBOOK B2B ADS: HOW TO GET BETTER RESULTS

blog article

Jun 11, 2019

What’s the most important social media platform? Even for B2B marketers, Facebook wins by a mile. A recent survey found that 48% of B2B marketers say Facebook is their most important platform. While Facebook may still be important, Facebook organic reach continues to fall off. Organic reach is...

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All the Facebook Ad Targeting Options You Should Know ALL THE FACEBOOK AD TARGETING OPTIONS YOU SHOULD KNOW

blog article

Jun 11, 2019

Facebook targeting tools and resources are so effective that they’ve earned the platform billions in advertising revenue. More than two billion people use Facebook, Instagram, Messenger, or WhatsApp every day. That allows Facebook to collect a trove of information about its users, which advert...

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5 Facebook Advertising Hints to Reduce CPC 5 FACEBOOK ADVERTISING HINTS TO REDUCE CPC

blog article

Jun 11, 2019

As of 2019, Facebook boasts an impressive number of 2.38 billion active users worldwide. Facebook was started as a platform to help people connect with each other, but for businesses, Facebook means potential customers. Posting advertisements on Facebook can really benefit a company in the lead gene...

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7 Types of Ads That Your Advertising Solution Should Support 7 TYPES OF ADS THAT YOUR ADVERTISING SOLUTION SHOULD SUPPORT

blog article

Jun 10, 2019

Pay-per-click advertising is one of the most popular and effective tools for marketers. These ads allow marketers to precisely target their audience, create brand awareness, and interact with their consumers. The best part is that this is also one of the most cost-effective ways of advertising for b...

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16 Branding Trends to Increase Awareness in 2019 16 BRANDING TRENDS TO INCREASE AWARENESS IN 2019

blog article

Jun 10, 2019

Every day your customers are bombarded with brands. With the Internet in virtually everyone's pockets, it's easier than ever before to reach customers and raise awareness for your business brand, but this poses a problem for you: how can you get your brand to stand out in the crowd? How can ...

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Getting to grips with your Google Ads optimisation score GETTING TO GRIPS WITH YOUR GOOGLE ADS OPTIMISATION SCORE

blog article

Jun 10, 2019

As a Google Premier Partner, Adrac prides itself on having its finger on the pulse of Google Ads development and best practice guidance. One of the areas that we’re increasingly focusing on is optimization score – this metric, which lives inside your Google Ads campaign dashboard is some...

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How to use Facebook ads for e-commerce success? HOW TO USE FACEBOOK ADS FOR E-COMMERCE SUCCESS?

blog article

Jun 10, 2019

Facebook is one of those social media platforms that can help you garner significant returns and assist in establishing a strong customer base if you can figure out how you can use it in your favor. You can even take help of services in digital marketing in Jaipur to ensure efficient use of this pla...

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Discovery Ads: Breaking Down Google’s Newest Campaign Type DISCOVERY ADS: BREAKING DOWN GOOGLE’S NEWEST CAMPAIGN TYPE

blog article

Jun 07, 2019

If you missed the Ads Innovation Keynote at Google Marketing Live, you missed a lot. In this year’s keynote, Google announced several new product features that will allow businesses to be even more effective with their Google Ads. Since many of these announcements were quite big, we’re c...

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Print Advertising: What to Include in Your Company Brochure PRINT ADVERTISING: WHAT TO INCLUDE IN YOUR COMPANY BROCHURE

blog article

Jun 07, 2019

While everyone focuses on digital marketing, it can be easy to forget how essential print marketing is to your business. Your company brochure is an effective way to reach a new audience, one who may not interact with your online presence or other forms of advertising. Learn how to create a professi...

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What Is Facebook Ad Relevance and Why Is it Important? WHAT IS FACEBOOK AD RELEVANCE AND WHY IS IT IMPORTANT?

blog article

Jun 06, 2019

With over 2 billion people logging onto Facebook and Instagram each day, advertising on either network will pique the interest of almost any marketer. Anyone who actively uses Facebook donates a treasure trove of behavioral insights to potential advertisers. Whether it’s based on major life ev...

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Instagram Ads: How to Get Started and Get Results INSTAGRAM ADS: HOW TO GET STARTED AND GET RESULTS

blog article

Jun 05, 2019

Instagram Ads is one of the best gifts that social media marketers, advertisers, and brands all around the world have ever been given. It combines Facebook’s outstanding targeting system and customization options with Instagram’s high-engaging audience, giving brands a powerful advertisi...

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Google Ads Updates – Here’s What You Need to Know Now GOOGLE ADS UPDATES – HERE’S WHAT YOU NEED TO KNOW NOW

blog article

Jun 04, 2019

We were there, and we can guarantee you that we did not expect all the Google Ads Updates revealed during Google Marketing Live 2019! We’re not even halfway through 2019 yet, but Google has already announced pretty much every critical update they will bring to the platform this year. At the gi...

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How to Increase Your Facebook Ad Exposure Without Causing Ad Fatigue HOW TO INCREASE YOUR FACEBOOK AD EXPOSURE WITHOUT CAUSING AD FATIGUE

blog article

Jun 03, 2019

Wondering how to appear consistently in your audience’s Facebook news feed while limiting the impact of ad fatigue? Looking for a Facebook ad campaign you can model? In this article, you’ll discover how to run a Facebook advertising campaign that consistently puts your business in front ...

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How to create a content style guide for your brand HOW TO CREATE A CONTENT STYLE GUIDE FOR YOUR BRAND

blog article

Jun 03, 2019

A content style guide is one of the most critical pieces of brand documentation you’ll ever create. It’s a set of guidelines and rules that break down your brand personality, and how it is and isn’t expressed through your content. It should be used by anyone who will be creating co...

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Everything about facebook advertising EVERYTHING ABOUT FACEBOOK ADVERTISING

blog article

Jun 02, 2019

In order to pick precise advertisement placements, Examine the "Edit Placements" box, then find your favored possibilities from the resulting menu. Study the fundamental principles of Screen and online video advertising, how to produce a YouTube channel, manage video content and recognize ...

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What is an Ad Exchange? And How Does it Differ from an Ad Network? WHAT IS AN AD EXCHANGE? AND HOW DOES IT DIFFER FROM AN AD NETWORK?

blog article

May 30, 2019

Publishers partner with supply-side platforms to manage their inventory and get the best value for their ad units. Similarly, advertisers partner with demand-side platforms to help them find the right target audience and run a successful campaign. But have you ever wondered who connects these two pl...

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7 Ideas To Improve Google Ads Performance 7 IDEAS TO IMPROVE GOOGLE ADS PERFORMANCE

blog article

May 30, 2019

Running a campaign on Google Ads is not even half the battle won. It is the start to discovering what works and what doesn’t, and what does work needs to be optimized further to drive a winning performance. There are some tried and tested ways to optimize your Google Ads performance. Give the ...

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3 Ways to Combine Display Ads and Video Ads for Brand Awareness 3 WAYS TO COMBINE DISPLAY ADS AND VIDEO ADS FOR BRAND AWARENESS

blog article

May 29, 2019

It’s no longer enough to market on each channel completely separately from each other. The best marketers in 2019 create omnichannel journeys that implement everything from display, search, video, to chat, email and even calls. One of the easiest, and highest ROI, areas to start is to create a...

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5 Amazingly Effective Facebook Ads Tips to Apply to Local Businesses 5 AMAZINGLY EFFECTIVE FACEBOOK ADS TIPS TO APPLY TO LOCAL BUSINESSES

blog article

May 29, 2019

You all learn that Facebook is one of the advertising platforms that provide a number of astounding ways for the businesses for reaching out to target audiences, engage with them in a meaningful manner, and build a brand online. Although there are companies like Coca-Cola, Pepsi, Adidas which use th...

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Looking for a 10? How to improve your Google Ads Quality Score to (near) perfect levels LOOKING FOR A 10? HOW TO IMPROVE YOUR GOOGLE ADS QUALITY SCORE TO (NEAR) PERFECT LEVELS

blog article

May 28, 2019

So, after a perfect 10? Well, aren’t we all? And while I can’t promise that if you follow the steps below you will achieve 10/10 Quality Scores on your Google Ads campaigns, I can promise that’ll it will get you very close, reducing your Cost Per Clicks and increasing your Return o...

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Google Adwords 101: The Complete Google Shopping Ads Guide For 2019 GOOGLE ADWORDS 101: THE COMPLETE GOOGLE SHOPPING ADS GUIDE FOR 2019

blog article

May 28, 2019

Google Shopping ads, known as Product Listing Ads (PLAs), have become an essential advertising channel for ecommerce retailers over the years. Showing your products at the very top of Google’s search engine results allows retailers to insert themselves early on in the buyer’s journey for...

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Why You Need to Add Paid Search to Your Digital Advertising Strategy WHY YOU NEED TO ADD PAID SEARCH TO YOUR DIGITAL ADVERTISING STRATEGY

blog article

May 26, 2019

Your digital advertising strategy is likely composed of a multitude of different channels through which you market your products and services. Organic traffic is always great, but it's not the only means to driving traffic and boosting engagement. If you're looking for fast growth and immedi...

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What Are Display Ads? The Basics of Display Advertising You Need to Know WHAT ARE DISPLAY ADS? THE BASICS OF DISPLAY ADVERTISING YOU NEED TO KNOW

blog article

May 24, 2019

Advertising spreads brand awareness. Digital advertising spreads brand awareness across the internet and on all the top social sites. And, with over 56.1 percent of the world's population on the internet and 45 percent on social media, that's a lot of freaking brand awareness. One aspect of ...

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Boosting the Effectiveness of Your Ads with Twitter’s Ad Transparency Tools BOOSTING THE EFFECTIVENESS OF YOUR ADS WITH TWITTER’S AD TRANSPARENCY TOOLS

blog article

May 24, 2019

The pairing of social media and politics is anything but new, but the former has mostly been where people go to stay connected, updated, and entertained. Over the last few years, social media has become increasingly political. Surveys indicate social media has done little to change people’s st...

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HOW DOES GOOGLE ADS WORK? HOW DOES GOOGLE ADS WORK?

blog article

May 23, 2019

Time, energy, and resources are all valuable aspects of business that no one wants to waste. For online advertising, Google Ads provides a significant return on investment to many marketers interested in saving their resources. Google Ads is a form of paid advertising known as pay-per-click. This ty...

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For Advertising Success, Awareness Leads the Way FOR ADVERTISING SUCCESS, AWARENESS LEADS THE WAY

blog article

May 22, 2019

An estimated whopping $300B+ digital dollars will be invested in advertising globally in 2019. Top industries that drive this spend are retail, auto, and financial services. There is no dearth of trust in the capability of digital advertising investment globally. The promise digital advertising doll...

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7 Secrets for Writing Best Pay Per Click Advertising Headlines 7 SECRETS FOR WRITING BEST PAY PER CLICK ADVERTISING HEADLINES

blog article

May 22, 2019

In the world of Digital Marketing when you are using Pay Per Click Advertising, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the next ad. So how do you get your prospective customers to pay attention to your ads? Too often, advertisers spend time...

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Social Media Advertising Getting Costly? Learn How to Lower Your Costs SOCIAL MEDIA ADVERTISING GETTING COSTLY? LEARN HOW TO LOWER YOUR COSTS

blog article

May 21, 2019

Most businesses are blown away by how easy it is to go through budgets for social media advertising. This could be a nightmare to deal with. Well at least in your case, that shouldn’t be the case. In this article we share four of the best ways to keep your social media advertising costs low. W...

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Discover Microsoft Advertising for agencies and SMBs DISCOVER MICROSOFT ADVERTISING FOR AGENCIES AND SMBS

blog article

May 21, 2019

At Microsoft Advertising, we believe in empowering every marketer on the planet to achieve more and we realise that our success depends on the success of our partners. In light of the recent transition of Bing Ads into the wider Microsoft Advertising family, the video below explores how agencies can...

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How to Boost Event Attendance with Facebook Ads HOW TO BOOST EVENT ATTENDANCE WITH FACEBOOK ADS

blog article

May 21, 2019

Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bring in leads and revenue, and to help you accomplis...

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52 In-App Advertising Statistics You Should Know 52 IN-APP ADVERTISING STATISTICS YOU SHOULD KNOW

blog article

May 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Total time spent on mobile devices per day: 215 minutes, or three hours and 35 minutes. It’s expected to reach three ho...

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Beyond the screen: how immersive experiences will change gaming BEYOND THE SCREEN: HOW IMMERSIVE EXPERIENCES WILL CHANGE GAMING

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s St...

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Big Data: Shaping the Future of the Media Advertising Industry BIG DATA: SHAPING THE FUTURE OF THE MEDIA ADVERTISING INDUSTRY

blog article

May 21, 2019

Over the past number of years, there has been an increased focus on data-driven digitalization with big data technologies expected to reach $57 billion by 2020. Its effects can be realized across every industry including the media industry specifically the advertising operations. As the media indust...

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Snapchat 2019: Why simplicity is the way forward for the social media platform SNAPCHAT 2019: WHY SIMPLICITY IS THE WAY FORWARD FOR THE SOCIAL MEDIA PLATFORM

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media platform experienced a torrid 2018 that has made it...

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Programmatic Media 101 PROGRAMMATIC MEDIA 101

blog article

May 20, 2019

In a supersaturated ad marketplace, it is now more important than ever for advertisers to make sure that they’re reaching the correct people. This is where Programmatic Media Buying comes into play. Formerly an obscure buzz word used by large digital agencies, Programmatic is less a matter of ...

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Got Mazoon? Exploring Oman’s first dairy brand GOT MAZOON? EXPLORING OMAN’S FIRST DAIRY BRAND

blog article

May 19, 2019

Mazoon Dairy is Oman’s first vertically integrated dairy company. We collaborated with Mazoon to position the brand as a disruptive challenger to the market, developing a clean, modern identity as well as robust employee engagement initiatives. In this SMPL Q&A, we speak with Zouheir Zouei...

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How To Find Competitors’ Facebook Ads? HOW TO FIND COMPETITORS’ FACEBOOK ADS?

blog article

May 18, 2019

Do you want to find a competitor’s Facebook ads? I am sure, you thought about it. In fact, when we are doing marketing advertising strategy for Facebook products, the most important thing is to evaluate competitors’ ads. Although it takes time and effort to understand competitors, it is ...

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5 Things You Need to Know About Discovery Ads 5 THINGS YOU NEED TO KNOW ABOUT DISCOVERY ADS

blog article

May 17, 2019

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads Innovation Keynote to introduce a ton of exciting n...

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Your First Google Ads Campaign: Everything You Should Know YOUR FIRST GOOGLE ADS CAMPAIGN: EVERYTHING YOU SHOULD KNOW

blog article

May 17, 2019

Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can produce profitable results. But you do not have to ...

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How to Advertise on Facebook: The Ultimate 2019 Guide to Facebook Ads HOW TO ADVERTISE ON FACEBOOK: THE ULTIMATE 2019 GUIDE TO FACEBOOK ADS

blog article

May 16, 2019

Facebook advertising is one of the best ways in which you can advertise your business online, and that’s exactly why we created this 2019 guide to Facebook ads. Why advertise on Facebook? How to create a successful Facebook advertising campaign? How much does it cost to advertise on Facebook?

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Facebook Ad Custom Audiences: Everything You Need To Know FACEBOOK AD CUSTOM AUDIENCES: EVERYTHING YOU NEED TO KNOW

blog article

May 14, 2019

We all agree: Facebook Custom Audiences are one of – if not the most –essential tools for successful Facebook advertising campaigns. There’s been a lot of changes to custom audiences since Facebook rolled them out in 2013, that’s why we created this 2019 update of our guide! ...

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How to Promote Content with Native Ads and Push Notifications HOW TO PROMOTE CONTENT WITH NATIVE ADS AND PUSH NOTIFICATIONS

blog article

May 14, 2019

With almost 2 billion websites flooding the internet, standing out from the competition and attracting more traffic can become a monumental challenge. News outlets, blogs, and other publishing platforms work endlessly to promote their content and reel in more visitors. While many opt for the organic...

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8 Little-Known AdSense Features that Help Optimize Revenue 8 LITTLE-KNOWN ADSENSE FEATURES THAT HELP OPTIMIZE REVENUE

blog article

May 14, 2019

Google AdSense is the largest and most widely used ad network in the world. It was launched in 2003 and currently has over two million active publishers. In 2013, AdSense publishers earned over $7 Billion in revenue. As these numbers have increased with time, AdSense as a platform has also evolved. ...

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Leveraging Instagram Videos To Improve Brand Recognition LEVERAGING INSTAGRAM VIDEOS TO IMPROVE BRAND RECOGNITION

blog article

May 13, 2019

Instagram is one of the giants of the internet world. There are over 800 million active users who share almost 100 million posts every day. This makes it an effective platform to leverage if you want your brand to reach a wide audience. However, sharing pictures is not the only way you can use Insta...

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LinkedIn Advertising Vs Facebook Advertising LINKEDIN ADVERTISING VS FACEBOOK ADVERTISING

blog article

May 10, 2019

When it comes to social media advertising, Facebook has been a long-established leader in this domain. Until recently, if LinkedIn advertising was to go head-to-head with Facebook advertising it wouldn’t much of a fight! But now it’s time to see exactly what differentiates the two and if...

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Ad Quality: The Other Side of the Fence AD QUALITY: THE OTHER SIDE OF THE FENCE

blog article

May 10, 2019

One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. However, on the flip side there is another prominent quality issue affecting the adver...

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6 Facebook Ad Strategies for Growing Your Restaurant Business 6 FACEBOOK AD STRATEGIES FOR GROWING YOUR RESTAURANT BUSINESS

blog article

May 08, 2019

After pointlessly wiping the empty tables of your restaurant for the third time in a row, you sigh and stare longingly at the pizzeria across the street where hungry foodies queue on the sidewalk for a taste of balsamic onion and soppressata pizza. The food industry is competitive. According to Sati...

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Google Is Quietly Testing Product Ads on YouTube GOOGLE IS QUIETLY TESTING PRODUCT ADS ON YOUTUBE

blog article

May 08, 2019

Google appears to be exploring advertising options that can support its direct-to-customer commerce initiatives. The search engine giant is reported to be testing a new feature specifically for YouTube that will display product recommendations and pricing below videos and allow the user to seamlessl...

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Mexico MEXICO'S PRESS QUESTION PRESIDENT'S COMMITMENT TO PRESS ADVERTISING REFORM

blog article

May 08, 2019

When Andrés Manuel López Obrador won Mexico's presidential elections last year with a promise to drastically cut the millions of dollars the government spends on press advertising each year, it appeared to signal the end to an opaque system that has been criticized as a way for gov...

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How to Set Up a Lead Campaign on Google Ads HOW TO SET UP A LEAD CAMPAIGN ON GOOGLE ADS

blog article

May 07, 2019

In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps. Google search ads absorbed as much as 25% of high-commercial-intent desktop clicks and 55% of mobile clicks just from 2015 to 2017. And that trend has continued to the point where text and loca...

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Everything About Facebook Link Ads: Best Practices, Ad Specs & More EVERYTHING ABOUT FACEBOOK LINK ADS: BEST PRACTICES, AD SPECS & MORE

blog article

May 07, 2019

Facebook link ads are a potentially cost-effective option for businesses looking to increase conversions. With nearly 1.5 billion daily users and $13.5 billion in advertising revenue reported in Q3 of 2018, Facebook offers an unparalleled advertising experience for marketers. Facebook offers varying...

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26 Reasons to Advertise on Facebook 26 REASONS TO ADVERTISE ON FACEBOOK

blog article

May 07, 2019

As you’re planning to launch your first social media advertising campaign, you might be considering your choice of platforms. There’s so many to choose from, Instagram, Snapchat, YouTube, and Pinterest—which one should you pick? If you haven’t yet considered Facebook, you sho...

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7 Keys To Advertising Effectiveness 7 KEYS TO ADVERTISING EFFECTIVENESS

blog article

May 06, 2019

We have the tendency to make things more complex than necessary in this business. There are a handful of easily understood and relatable advertising facts of life that set the table for marketing success, such as: What you say and how you say it (creative), How recently you said it (dark/hiatus), Do...

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The Beginner’s Guide to Facebook Messenger Ads THE BEGINNER’S GUIDE TO FACEBOOK MESSENGER ADS

blog article

May 06, 2019

With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generat...

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Facebook Advertising Guidelines You Need to Know! FACEBOOK ADVERTISING GUIDELINES YOU NEED TO KNOW!

blog article

Apr 30, 2019

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before. As a result, you need a solid grasp of what is allowed, as well as what isn’t, to ensure your ads get approv...

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Five untold approaches to innovation FIVE UNTOLD APPROACHES TO INNOVATION

blog article

Apr 30, 2019

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. Di...

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7 Programmatic Advertising Trends Impacting Media Ad Sales 7 PROGRAMMATIC ADVERTISING TRENDS IMPACTING MEDIA AD SALES

blog article

Apr 30, 2019

Programmatic advertising is arguably one of the most important trends in advertising that is requiring a root and branch reformation of every tier of the media industry. According to research from eMarketer more than 82% of U.S. display ad spend will be purchased using programmatic technologies by 2...

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8 New Google Ads Features that Can Increase Your Conversion Rate 8 NEW GOOGLE ADS FEATURES THAT CAN INCREASE YOUR CONVERSION RATE

blog article

Apr 29, 2019

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords. If you’ve run successful pay per click ads along with Google’s search and display networks in the past, you may ...

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How to Get the Most Out of Your Video Advertising Vehicles HOW TO GET THE MOST OUT OF YOUR VIDEO ADVERTISING VEHICLES

blog article

Apr 27, 2019

For many Concord, NH businesses, video advertising vehicles are the largest investment in their marketing budget for the year. If you have already committed to using video advertising vehicles this year, you want to make sure that you are getting the most out of them. Look at your current campaign a...

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How to Advertise a Grand Opening for Your Store HOW TO ADVERTISE A GRAND OPENING FOR YOUR STORE

blog article

Apr 26, 2019

Starting a new business can be a fun endeavor, but it’s certainly plenty of work as well. From securing funding, to writing business plans, to applying for licenses, opening your own store takes a lot out of you. One of the best ways to make sure you get off to the right start is by throwing a...

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THE DOS AND DON’TS OF FACEBOOK ADVERTISING THE DOS AND DON’TS OF FACEBOOK ADVERTISING

blog article

Apr 24, 2019

Hey fellow entrepreneurs and marketeers! As you well know, facebook is the number 1 platform to advertise online with more than 2.2 billion users per month and more than 1.5 billion logins daily. No matter your industry, you would be missing out on a valuable pool of target users if you don’t ...

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Four Things We Learned about Mobile Video Advertising Spending FOUR THINGS WE LEARNED ABOUT MOBILE VIDEO ADVERTISING SPENDING

blog article

Apr 23, 2019

eMarketer recently released a report on the mobile video ad landscape. Breaking Down Mobile Video Ad Spending that took a look at the state of play in the United States – the home of many of the biggest players in the ad tech world. But what are the mobile video ad trends being fashioned in th...

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The 3 Phases of Advertising You May Be Missing THE 3 PHASES OF ADVERTISING YOU MAY BE MISSING

blog article

Apr 23, 2019

There are 3 phases of advertising: Awareness, Consideration, and Conversion. Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is too much too soon. It would be similar to walking...

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The 5 Mistakes You’re Making in Your Google Ad Copy THE 5 MISTAKES YOU’RE MAKING IN YOUR GOOGLE AD COPY

blog article

Apr 22, 2019

We all make mistakes from time to time. It happens. We’re only human. With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some technical boundaries, like punctuation and symbol usag...

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How To Break Into Podcast Advertising HOW TO BREAK INTO PODCAST ADVERTISING

blog article

Apr 22, 2019

Megaphone’s manager of copywriting Emily Cooper (pictured) offers up a crash course for advertisers in the latest blog posted to Medium. Cooper correctly points out that podcast hosts and their listeners share an intimate bond and anything that disrupts that personal connection, an irrelevant ...

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5 Ways to Cut Your Cost per Lead on Facebook Ads 5 WAYS TO CUT YOUR COST PER LEAD ON FACEBOOK ADS

blog article

Apr 18, 2019

It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads. This, in turn, has raised the cost of B2B lead generation, which ...

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How Blogging Can Help with Advertising in Your Local Community HOW BLOGGING CAN HELP WITH ADVERTISING IN YOUR LOCAL COMMUNITY

blog article

Apr 18, 2019

You may not know this but blogging is a key tool to search engine optimization and getting your company name out there. It can also be as important when advertising in your local community. It gets information out there to share with potential clients, locals. And we all know Google loves content. S...

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Marketing KPIs: 5 Key Facebook Advertising Metrics MARKETING KPIS: 5 KEY FACEBOOK ADVERTISING METRICS

blog article

Apr 18, 2019

Bright-eyed, bushy-tailed, and wet behind the ears—it’s easy to place more emphasis on one Key Performance Indicator (KPI) during your first Facebook advertising campaign.The KPI that gets all of the attention is usually the one directly associated with the campaign’s objective. If...

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Current State of Mobile Ad Fraud Detection and Prevention CURRENT STATE OF MOBILE AD FRAUD DETECTION AND PREVENTION

blog article

Apr 18, 2019

Further complicating matters is the growing size and sophistication of mobile ad fraud. Invalid traffic and click spam remain pervasive, and fraudsters are also getting smarter and harder to root out. The ad fraud scheme exposed by BuzzFeed in October 2018 is a great example of this in action. Here,...

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In-house Advertising: How to Make the Shift Like a Pro IN-HOUSE ADVERTISING: HOW TO MAKE THE SHIFT LIKE A PRO

blog article

Apr 18, 2019

Brands have traditionally relied on external agencies to manage their entire advertising activities, and up until recently this has completely made sense. But nowadays digital advertising is more targeted and data-driven, and the most important lever is a detailed knowledge of the audience. Brands a...

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What Is ‘America’s GDPR’ & What Does It Mean for Digital Advertising? WHAT IS ‘AMERICA’S GDPR’ & WHAT DOES IT MEAN FOR DIGITAL ADVERTISING?

blog article

Apr 17, 2019

2018 was the monumental year for data protection with the GDPR introducing major changes to data privacy within the EU and EEA. The regulation granted rights for data subjects to ensure ultimate control and transparency over the processing of their personal data. (Data subjects referring to those &l...

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A Brief History of Facebook’s Ad Targeting Restrictions A BRIEF HISTORY OF FACEBOOK’S AD TARGETING RESTRICTIONS

blog article

Apr 17, 2019

Due to a series of data security scandals, Facebook’s ad targeting features have undergone a major overhaul in regard to sourcing and distributing personal information. Here is a history of Facebook’s ad targeting restrictions and the reasons for their implementation. In response to back...

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5 Falsehoods That Could Foil Your Facebook Advertising 5 FALSEHOODS THAT COULD FOIL YOUR FACEBOOK ADVERTISING

blog article

Apr 17, 2019

Facebook advertising is one of the most effective ways to grow brand awareness. But before you fire up your ad campaigns, here are five misleading myths you should avoid. Facebook, like cereal, is only one part of a healthy, balanced marketing plan. While Facebook advertising can certainly drive gro...

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How to Target Friends with Facebook Advertising HOW TO TARGET FRIENDS WITH FACEBOOK ADVERTISING

blog article

Apr 16, 2019

So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where they belong.  "But no one is looking at my...

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How to Be Successful with Digital Truck Advertising HOW TO BE SUCCESSFUL WITH DIGITAL TRUCK ADVERTISING

blog article

Apr 16, 2019

For many businesses in the Portland, ME area, digital truck advertising feels like a big risk. Trying something new for your business can be scary and there is always the fear that it will turn out to be a waste of already limited resources. However, digital truck advertising is a safe bet if you kn...

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How to Pick the Right Advertising Channels for Your Lead Gen Business HOW TO PICK THE RIGHT ADVERTISING CHANNELS FOR YOUR LEAD GEN BUSINESS

blog article

Apr 16, 2019

Lead generation is exhausting, especially because you typically need to have funnels and landing pages and strategies in place to catch new users as they need you. This can be one of the most essential parts of running a business, but also one of the most draining ones. As a result, there are plenty...

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Three tech trends set to impact digital advertising beyond 2019 THREE TECH TRENDS SET TO IMPACT DIGITAL ADVERTISING BEYOND 2019

blog article

Apr 16, 2019

Global digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to continue, with digital advertising predicted to represent 50% of total advertising spend across the world this year. While immediate investme...

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Facebook Ads Split Testing in 2019 FACEBOOK ADS SPLIT TESTING IN 2019

blog article

Apr 16, 2019

The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Facebook Ads. But don’t worry, we’ve got ...

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Artificial Intelligence Ad Tech Is Disrupting The Online Marketing Process ARTIFICIAL INTELLIGENCE AD TECH IS DISRUPTING THE ONLINE MARKETING PROCESS

blog article

Apr 16, 2019

How we create advertising concepts has also developed over the years thanks to technology. Guided by the insights of big data and studying user behavior, we no longer shout into the void as marketers, we personalize and develop messages for a very specific audience. Big data was the first factor tha...

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Is Your Advertising Spend An Investment? Find Out Now! IS YOUR ADVERTISING SPEND AN INVESTMENT? FIND OUT NOW!

blog article

Apr 16, 2019

The moment of truth has arrived. It’s time to find out whether you’re just spending money on advertising, or if it’s an investment for your business. It’s a fact: the difference between these two is enormous. Investing means you will be expecting a return, whereas spending me...

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Why Machine Learning Is Changing The Advertising Industry WHY MACHINE LEARNING IS CHANGING THE ADVERTISING INDUSTRY

blog article

Apr 15, 2019

There is a lot of hype about machine learning (ML). In fact, it is one of the hottest business topics right now. But when you look past the hype, ML’s wide range of practical applications for media professionals, sellers, and shops are only too obvious. We’ll talk about how some of the l...

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5 Reasons Why Digital Marketers Should Adopt Programmatic Advertising Now 5 REASONS WHY DIGITAL MARKETERS SHOULD ADOPT PROGRAMMATIC ADVERTISING NOW

blog article

Apr 11, 2019

Programmatic advertising is a fast-growing technology that helps put control of media spend back into the hands of the marketer. It is being driven by growing demand for transparency, the need to counter rising ad fraud, the benefits of automation, and ability to measure return on ad spend accuratel...

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3 Most Common eCommerce Advertising Mistakes (and how to stay away from them) 3 MOST COMMON ECOMMERCE ADVERTISING MISTAKES (AND HOW TO STAY AWAY FROM THEM)

blog article

Apr 11, 2019

Advertising is a great way for eCommerce brands to attract a relevant audience to their websites. This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products. However, you may still end up with mediocre results in spite o...

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8 Books for Industry-Leading Facebook Advertisers 8 BOOKS FOR INDUSTRY-LEADING FACEBOOK ADVERTISERS

blog article

Apr 11, 2019

Facebook has more users than any other social media website, making it one of the best places to promote your business. But, with more than 90 million business pages, advertisers need to stay ahead of the curve if they want their brands to stand out. Here are eight books that will teach you everythi...

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5 Tips That Will Help Increase CTRs for Your Facebook Carousel Ads 5 TIPS THAT WILL HELP INCREASE CTRS FOR YOUR FACEBOOK CAROUSEL ADS

blog article

Apr 11, 2019

Facebook’s Carousel Ads offer a creative format for engaging your audience with multiple images. However, to generate high click-through rates (CTRs), you need to pull your creative weight; Facebook doesn’t do all the work for you.  It all starts with what you want to accomplish wit...

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How to Create Social Media Ads That Influence Young Parents to Buy HOW TO CREATE SOCIAL MEDIA ADS THAT INFLUENCE YOUNG PARENTS TO BUY

blog article

Apr 10, 2019

When you’re a young parent, the pressure is on to buy just the right products for your family, whether they be toys for the children, houseware for the home, or meal delivery services for the kitchen. It comes as no surprise that young parents often turn to social media to research products an...

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Advertising without paying for social media clicks ADVERTISING WITHOUT PAYING FOR SOCIAL MEDIA CLICKS

blog article

Apr 10, 2019

Businesses in the cannabis industry are not allowed to advertise on most social media platforms. Yet, with over $10 billion invested in legal markets in 2018 alone, the industry will continue to see growth. While traditional retail products may have little in common with that industry, the lessons l...

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PPC Conversion Rates: What Are They and Why do They Matter? PPC CONVERSION RATES: WHAT ARE THEY AND WHY DO THEY MATTER?

blog article

Apr 10, 2019

There’s a ton of metrics to keep up with in your advertising campaigns; you have to worry about things like return on ad spend (ROAS), what percentage of the impression share you’re getting for the keywords you’re targeting, what your PPC conversion rates, and what your click-throu...

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INSTAGRAM OR FACEBOOK? WHICH ADVERTISING IS BETTER TO INVEST? INSTAGRAM OR FACEBOOK? WHICH ADVERTISING IS BETTER TO INVEST?

blog article

Apr 10, 2019

The AdStage paid media report features Q3 metrics for CPC, CPM and CTR on Facebook, Instagram, LinkedIn and Twitter. Good news for Instagram advertisers. The lower cost per click on Instagram coincided with a higher CTR, which resulted in good results for advertisers on the platform in the third qua...

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Mobile Billboard Advertising for Urgent Care Centers MOBILE BILLBOARD ADVERTISING FOR URGENT CARE CENTERS

blog article

Apr 10, 2019

When it comes to marketing their services, urgent care centers can do no better than outdoor advertising—a classic but still prominent marketing method that can greatly affect audiences on a grand scale. However, given how overwhelming our environments can be, it’s hard to catch the atte...

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How to See Your Facebook Ad Preferences HOW TO SEE YOUR FACEBOOK AD PREFERENCES

blog article

Apr 10, 2019

Recently, we told you 3 ways Google knows what ads to show you. Facebook is similar to Google in the fact that much of the information they use for advertising is information you have provided while using the platform. According to Pew Research Center, it’s estimated that a little over half (5...

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How to Set Up and Use Bing Ads: An Easy 4-Step Guide HOW TO SET UP AND USE BING ADS: AN EASY 4-STEP GUIDE

blog article

Apr 10, 2019

You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. But what about Bing Ads? While Bing isn’t the world’s largest search engine, it does command more than 34.7 percent of online search volume. That means savvy digital marketers should learn ho...

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How to Use YouTube Ads to Boost Your Traffic HOW TO USE YOUTUBE ADS TO BOOST YOUR TRAFFIC

blog article

Apr 10, 2019

If you’re considering venturing into YouTube ads to grow your business, it’s a wise move. There are a whole lot of potential customers on the platform as it’s the most extensive video network in the world with 1.5 billion people using it every month and 400 hours of new content upl...

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A Few New Changes to Facebook’s Ad Platform A FEW NEW CHANGES TO FACEBOOK’S AD PLATFORM

blog article

Apr 10, 2019

Facebook has been making a few changes to site of late. Including a server configuration change that resulted in a wide shutdown of the platform in March. In addition to this the platform has made some changes to their Ad services. Facebook has announced it will be removing the Ad Relevance Score on...

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Mobile Advertising - Why Is It So Successful? MOBILE ADVERTISING - WHY IS IT SO SUCCESSFUL?

blog article

Apr 09, 2019

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile device usage. This growth can further be attrib...

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Your Event’s Complete Social Media Advertising Calendar YOUR EVENT’S COMPLETE SOCIAL MEDIA ADVERTISING CALENDAR

blog article

Apr 09, 2019

To catch attention in an event-goer’s feed, your social media posts need to be compelling — and frequent. But that doesn’t mean you need to post every hour on every platform. Whether you’re using paid or organic social media posts, use this calendar to promote your event most...

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What Can You Do To Enhance Your YouTube Advertising? WHAT CAN YOU DO TO ENHANCE YOUR YOUTUBE ADVERTISING?

blog article

Apr 09, 2019

If you own a business and are currently not a YouTube user, then this is where your marketing efforts should begin. According to the research, more than eighty percent of the consumers are motivated to buying a product or service after viewing a brand’s video. Video marketing has never faced d...

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More Advertisers Are Spending on Reddit, Boosting the Platform’s Ad Revenue MORE ADVERTISERS ARE SPENDING ON REDDIT, BOOSTING THE PLATFORM’S AD REVENUE

blog article

Apr 09, 2019

Reddit’s ad business is looking good, according to marketing analyst Emarketer. It’s going to keep getting better if advertisers are willing to look pass the controversial content frequently shared on the site. In a recent report, Emarketer predicted that the social blog’s ad busin...

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4 Ways to Leverage Facebook Messenger Ads 4 WAYS TO LEVERAGE FACEBOOK MESSENGER ADS

blog article

Apr 08, 2019

It’s no secret that there are only so many places to effectively show advertisements and marketing content on Facebook. While many advertisers already put their ads on the most popular ad placements Facebook offers (News Feed and Audience Network, for example) Messenger still remains a scarcel...

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5 Ways to Use AI to Make Your PPC Ads More Effective 5 WAYS TO USE AI TO MAKE YOUR PPC ADS MORE EFFECTIVE

blog article

Apr 08, 2019

Getting the most from pay-per-click ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable. It’s also likely you’re looking to increase that budget. That’s for good reason: 82 percent of agencies and 79 percent of brands s...

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How to Use an Adwords Campaign to Rock Online Sales HOW TO USE AN ADWORDS CAMPAIGN TO ROCK ONLINE SALES

blog article

Apr 08, 2019

This could be due to a number of reasons, like bots, and ineffective strategies. This highlights the importance of a good strategy so as not to waste time, money, and effort. The same is true in Google AdWords; your success will depend on your strategy. Although it makes it easier to come up with an...

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How to Do Ad Copy Testing HOW TO DO AD COPY TESTING

blog article

Apr 08, 2019

Ad copy testing is so easy, anyone can do it. But doing it right is important. So we wanted to put together this quick guide that you can use to begin conducting ad copy testing at your company. Ad copy, whether in search ads, Facebook ads, or any other digital advertisements, is the language you us...

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Google Responsive Ads on the GDN: Everything You Need to Know in 2019 GOOGLE RESPONSIVE ADS ON THE GDN: EVERYTHING YOU NEED TO KNOW IN 2019

blog article

Apr 08, 2019

The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive Ads. So, what are they? What benefits do they pose? How can you take advantage of them for better convers...

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6 Common Types of Mobile Ad Fraud You Need to Know About 6 COMMON TYPES OF MOBILE AD FRAUD YOU NEED TO KNOW ABOUT

blog article

Apr 08, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets. It’s no...

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Advertising During the Holiday ADVERTISING DURING THE HOLIDAY

blog article

Apr 08, 2019

It’s coming faster than we think; the anticipated holiday season. It’s the time when people are ready to spend and indulge on gifts for their loved ones. Sales are up during this quarter for a lot of companies and business owners are excited to get a piece of the holiday shopper traffic....

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Why You Need to Invest in Social Media Advertising WHY YOU NEED TO INVEST IN SOCIAL MEDIA ADVERTISING

blog article

Apr 08, 2019

It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. There are all sorts of important elements of a successful campaign, such as posting on your page regularly, not being too self-promotional, including ...

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Reimagining Monetization in a Post-Advertising World REIMAGINING MONETIZATION IN A POST-ADVERTISING WORLD

blog article

Apr 08, 2019

From rock-bottom prices to ad blockers, advertising is a tough way to monetize digital content. It always has been, of course, but the challenges are increasing in an environment in which content consumers are becoming more demanding, less patient, and jaded about the exploding number of intrusive a...

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YouTube Ads for Beginners YOUTUBE ADS FOR BEGINNERS

blog article

Apr 05, 2019

It’s the second-biggest search engine after Google, boasting an incredible 1.9 billion monthly users. Now more than ever, using video in your social media marketing strategy is becoming the norm. From big tech companies to small businesses, marketing teams are incorporating video content regul...

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Social Media Ads As A Value Tool SOCIAL MEDIA ADS AS A VALUE TOOL

blog article

Apr 05, 2019

When posting ads on social media the first thing I tell people is that you’re “clogging” people’s feed. That means people are scrolling through photos of friends, family and loved ones. Users are relaxing and destressing from a hard day at work or school and want to unwind. T...

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Understanding the Difference Between Search and Display Ads UNDERSTANDING THE DIFFERENCE BETWEEN SEARCH AND DISPLAY ADS

blog article

Apr 05, 2019

Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google Ads can be a daunting task for people unfamiliar with the platform. In this ...

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More Marketers Worldwide Are Investing in Digital Advertising MORE MARKETERS WORLDWIDE ARE INVESTING IN DIGITAL ADVERTISING

blog article

Apr 05, 2019

Ad spending does not appear to be intimidated by anything, not even a possible recession. According to marketing analyst Emarketer, globally, ad spending, primarily driven by digital, will continue to rise in spite of the predictions of a global economic slowdown. However, compared to 2018, total me...

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The Details on Outdoor Advertising Rates THE DETAILS ON OUTDOOR ADVERTISING RATES

blog article

Apr 04, 2019

Outdoor advertising can be a straightforward addition to your marketing strategy. You research billboards or other out-of-home (OOH) advertising options, find the right spot for your ad, sign a lease, design the piece, and up it goes for all to see. While that is essentially the process, how to budg...

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Free Advertising vs Paid Advertising FREE ADVERTISING VS PAID ADVERTISING

blog article

Apr 04, 2019

Deciding which type of advertising or free advertising to use for your business can include reviewing an extensive list of options. Once you select your medium, you then have to consider whether to pay for your ads or try to get the same exposure for free. Usually there are pros and cons to both sid...

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Why Outdoor Advertising will still be effective in 2019 WHY OUTDOOR ADVERTISING WILL STILL BE EFFECTIVE IN 2019

blog article

Apr 04, 2019

Even with the ongoing move to digital for just about everything, out-of-home (OOH) advertising continues to position itself to yield a strong return on investment. Looking ahead in 2019, these are the top five reasons why including OOH advertising in your marketing plan is a good, strategic move.

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Should You Let Google Manage Your Ads Account? SHOULD YOU LET GOOGLE MANAGE YOUR ADS ACCOUNT?

blog article

Apr 04, 2019

Earlier this year, Google started telling advertisers it’s going to take a more hands-on approach with its Google Ads management. In late January, the search giant sent out an email to certain account holders, explaining that its Google Ads reps will start optimising their accounts for them &n...

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Google Ads New Recommended Columns GOOGLE ADS NEW RECOMMENDED COLUMNS

blog article

Apr 03, 2019

Google Ads provides advertisers with hundreds of metrics for evaluating ad performance. It can sometimes be overwhelming to sort through all the available metrics and figure out the ones that are most important to include in your data tables. To simplify reporting options, Google Ads has added in a ...

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Mapping Out Your Instagram and Facebook Ad Funnel MAPPING OUT YOUR INSTAGRAM AND FACEBOOK AD FUNNEL

blog article

Apr 03, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. But where should you start? And if you are advertising on Facebook and Instagram, are you foll...

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7 Facebook Ad Retargeting Strategies You Need to Try 7 FACEBOOK AD RETARGETING STRATEGIES YOU NEED TO TRY

blog article

Apr 03, 2019

Retargeting campaigns often cost less (with lower CPCs) and convert more, making them the ultimate win-win situation for advertisers. Since users are more likely to engage with ads from brands they know and trust, it’s pretty much a win-win-win situation. These seven retargeting strategies are...

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Facebook Advertising for Events to Get People to Visit Your Booth or Know You Exist FACEBOOK ADVERTISING FOR EVENTS TO GET PEOPLE TO VISIT YOUR BOOTH OR KNOW YOU EXIST

blog article

Apr 02, 2019

When attending an event, it's important to gain attention. One of the ways you can do this is via advertising. Advertising on Facebook, Instagram, and Snapchat can raise awareness to others that you are at this event, especially if you are a presenter or sponsor with a table or booth.

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Why Social Ads Work WHY SOCIAL ADS WORK

blog article

Apr 01, 2019

Around half of all CMOs are investing in social: between 49% and 57% of CMO’s marketing budgets involved a spend on social in 2017, according to Deloitte Digital. And social media advertising investments are set to increase, with a predicted compound annual growth rate of 17% from 2016 to 2021...

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Improve Your Social Media Marketing with These 4 Visual Content Tools IMPROVE YOUR SOCIAL MEDIA MARKETING WITH THESE 4 VISUAL CONTENT TOOLS

blog article

Apr 01, 2019

Your business marketing can be greatly enhanced with eye-catching visuals especially for mobile audiences. Would you like to attract more brand followers? Take advantage of these great tools, and let me know how these work for you

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3 Trends for Mobile Advertising in 2019 3 TRENDS FOR MOBILE ADVERTISING IN 2019

blog article

Apr 01, 2019

As the mobile app industry steps into 2019, the post-dividend era signifies that mobile market has already reached a saturation point. Everyday, there are thousands of new apps listed on app stores, the competitiveness has become even fiercer. The whole industry is consistently looking for new marke...

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6 Basic Facebook Marketing Rules to Follow 6 BASIC FACEBOOK MARKETING RULES TO FOLLOW

blog article

Apr 01, 2019

Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years – reaching your audience for free is pretty much in the past). But, before you can ever make a blip on the Facebook algor...

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Digital Marketing vs. Content Marketing: What You Need to Know DIGITAL MARKETING VS. CONTENT MARKETING: WHAT YOU NEED TO KNOW

blog article

Apr 01, 2019

Modern marketing has undergone an evolution, and you’ve most likely come across common terminologies such as digital marketing and content marketing. Businesses use both types to share news, products and stories, and to promote their brand and engage with their audience. These marketing strate...

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Google Shopping Ads Benchmarks for Your Industry GOOGLE SHOPPING ADS BENCHMARKS FOR YOUR INDUSTRY

blog article

Apr 01, 2019

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide.

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Top 25 Google AdWords Display Network Tips From the Pros TOP 25 GOOGLE ADWORDS DISPLAY NETWORK TIPS FROM THE PROS

blog article

Apr 01, 2019

Google offers a display network serving business ads that show up on related websites and content to target specific audiences. With millions of websites on their network and cheaper cost-per-click, you get more out of your advertising budget. We asked experts for pro tips to help you master Google ...

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How to Connect Facebook Ads and Email Marketing for Crazy Good Sales HOW TO CONNECT FACEBOOK ADS AND EMAIL MARKETING FOR CRAZY GOOD SALES

blog article

Mar 30, 2019

As a business that is new to social media, you might naively think that marketing your business means that you spend most of your time posting things on Facebook and Instagram and that is what marketing is. Although Facebook is a huge platform for marketing success and finding leads, Facebook is not...

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The 4 Unique Google Ads Remarketing Campaign Types You Should Test THE 4 UNIQUE GOOGLE ADS REMARKETING CAMPAIGN TYPES YOU SHOULD TEST

blog article

Mar 29, 2019

Remarketing campaigns can be wildly profitable. They allow you to connect with a warm audience who is already familiar with you, whether they’ve purchased from you or interacted with you in some other way– even if they’ve only visited your site after clicking on an ad campaign.

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The Best Social Media Management Tools for Every Business THE BEST SOCIAL MEDIA MANAGEMENT TOOLS FOR EVERY BUSINESS

blog article

Mar 29, 2019

Gone are the days when social media marketers all used the same handful of tools to do their jobs effectively. Today, the tools we use are customized to the strategies we create, the size of our teams, and the types of businesses we work for, among many other criteria. Still, there are certain socia...

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8 Surprisingly Effective Ways to Use Stock Photos in Ads 8 SURPRISINGLY EFFECTIVE WAYS TO USE STOCK PHOTOS IN ADS

blog article

Mar 29, 2019

Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without spending half their day in a photography studio. W...

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Instagram Rolls Out Poll Stickers to Stories Ads INSTAGRAM ROLLS OUT POLL STICKERS TO STORIES ADS

blog article

Mar 28, 2019

Time well spent is an issue Mark Zuckerberg has been grappling with since last year. At the time, the young Facebook CEO worried that users were passively consuming content on the platform, rather than interacting with the posts that the see. Recently Instagram announced a project that follows Zucke...

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Top 5 Social Media Marketing Tools TOP 5 SOCIAL MEDIA MARKETING TOOLS

blog article

Mar 28, 2019

It seems like it should be pretty easy to make a Pinterest worthy masterpiece. But, even if you have all the ingredients, you can’t just start baking without the right bowl, spatula, measuring cups, spoons, mixer, and many other tools that you need. Right?

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How to Decrease Ad Spend Without Decreasing Results HOW TO DECREASE AD SPEND WITHOUT DECREASING RESULTS

blog article

Mar 28, 2019

Paid search ads are a great way to bring in new clients and customers, but there’s one downside: actually paying for all of those clicks. If only there was a way to spend less on ads without simultaneously cutting back on performance

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The Only Facebook Ad Cheat Sheet You’ll Ever Need THE ONLY FACEBOOK AD CHEAT SHEET YOU’LL EVER NEED

blog article

Mar 27, 2019

Consider the next Facebook Ad you want to create. And now quick, think fast: what objective, placements, targeting options, ad formats, and creatives do you want to use? Thinking about it all at once can be overwhelming, especially when you struggle to make sure that all the puzzle pieces are fittin...

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How to Advertise on Groupon in 2019: The Ultimate Guide HOW TO ADVERTISE ON GROUPON IN 2019: THE ULTIMATE GUIDE

blog article

Mar 27, 2019

Groupon is a platform that facilitates the sale of coupons (known as vouchers) offered primarily by local businesses. Groupon doesn’t charge upfront fees to advertise these deals; instead, they collect 50% of each sale. To create a deal on Groupon, simply choose your deal category, determine t...

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The Beginner’s Guide to Facebook Ads for Entrepreneurs THE BEGINNER’S GUIDE TO FACEBOOK ADS FOR ENTREPRENEURS

blog article

Mar 27, 2019

There are tons of pros associated with entrepreneurship. The freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it and to reap a hefty percentage of the profit.

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4 Paid Media Lessons In Podcast Advertising 4 PAID MEDIA LESSONS IN PODCAST ADVERTISING

blog article

Mar 27, 2019

It seems these days everyone has a podcast, and with more than half of the US population taking up listening to podcasts it’s a great way to share information and keep users engaged with your content. According to a study by the Interactive Advertising Bureau, in 2017 the US market for podcast...

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How to Share Deals & Drive Sales with Facebook Offer Ads HOW TO SHARE DEALS & DRIVE SALES WITH FACEBOOK OFFER ADS

blog article

Mar 27, 2019

Looking for ways to boost your sales, online and offline? Of course, you are! If you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now. Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are exce...

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Paid Social Ad Options For Your Business PAID SOCIAL AD OPTIONS FOR YOUR BUSINESS

blog article

Mar 27, 2019

Pay-to-play refers to paid social advertising options for businesses looking to improve their social media marketing results. With more and more brands turning to social media marketing, paid ads give you more visibility and exposure among busy social feeds.

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Why You Should Include Yelp Ads in Your Paid Social Strategy WHY YOU SHOULD INCLUDE YELP ADS IN YOUR PAID SOCIAL STRATEGY

blog article

Mar 27, 2019

When it comes to advertising in 2019, there’s no doubt you need to go digital. There’s also a bevy of options to choose from Facebook to Google AdWords and more. While we often suggest these for both B2B and B2C clients, when it comes to consumer-facing businesses with brick and mortar l...

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Is Advertising Oversaturation a Bad Thing? IS ADVERTISING OVERSATURATION A BAD THING?

blog article

Mar 27, 2019

The NCAA Tournament tipped off last Thursday, setting in motion the organization’s annual three-week made-for-TV spectacle that offers buzzer beaters and Cinderella stories to fans itching for nonstop hoops action. Like all major sporting events, some brands go all in on opportunities like &ld...

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Blogging and Ads: When to Use Paid Advertising BLOGGING AND ADS: WHEN TO USE PAID ADVERTISING

blog article

Mar 27, 2019

Ads are everywhere, both online and offline. If you’re not using an adblocker, you probably see hundreds of ads a day, many of which you may not pay any attention to. That brings up the question, how should you deal with placing ads on your blog? There are plenty of ways to monetize a new blog...

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How You Can Use Location Tracking Features in Mobile Apps to Create Targeted Advertising Experiences HOW YOU CAN USE LOCATION TRACKING FEATURES IN MOBILE APPS TO CREATE TARGETED ADVERTISING EXPERIENCES

blog article

Mar 26, 2019

Location tracking is a popular tool in mobile app technology that gives a company access to a user’s location data, which provides more accurate and unique information on each consumer. More than half of people (57%) are comfortable with apps that track their location. People allow apps to acc...

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5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads 5 DATA-DRIVEN TIPS TO GET MORE TRAFFIC AND LEADS FROM YOUR FACEBOOK ADS

blog article

Mar 26, 2019

Facebook ads are tricky little beasts. You can’t treat them like direct response ads on Google. Your audience will scroll right on past those product-focused messages if they’re not in the mood to buy. But a paid Facebook strategy is really important for an e-commerce brand.

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The Easy Guide to Social Media for Small Business THE EASY GUIDE TO SOCIAL MEDIA FOR SMALL BUSINESS

blog article

Mar 26, 2019

If you’re on a small marketing team, the sole marketing person at your company, or you’re running all facets of your business, you know what it’s like to wear multiple hats. With countless deliverables to push out to keep your small business running, social media marketing can seem...

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Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI INSTAGRAM ADVERTISING COST: 3 WAYS TO LOWER AD SPEND AND BOOST ROI

blog article

Mar 26, 2019

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital.

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15 Social Media Marketing Tips To Get You Started 15 SOCIAL MEDIA MARKETING TIPS TO GET YOU STARTED

blog article

Mar 26, 2019

Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind.These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business.While most brands were quick to include social media i...

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7 Prospecting Strategies for PPC Agencies 7 PROSPECTING STRATEGIES FOR PPC AGENCIES

blog article

Mar 26, 2019

If you’re a small to medium-sized marketing agency, chances are you have one question consistently on your mind: “How do I get more clients?” The solution can vary depending upon your niche, years of experience, overhead, and a variety of other factors. And many operations realize ...

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PPC vs CPC – What PPC VS CPC – WHAT'S THE DIFFERENCE?

blog article

Mar 26, 2019

PPC is an abbreviation of the term Pay Per Click which is often used within online advertising platforms such as Google and Facebook. This refers to the method of paying for the ads being served to users on a click by click basis. In comparison, CPC is an abbreviation which refers to the Cost Per Cl...

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The Online Advertising Landscape in 2019 [Data] THE ONLINE ADVERTISING LANDSCAPE IN 2019 [DATA]

blog article

Mar 25, 2019

Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? In which channels are they allocati...

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Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets GOOGLE DYNAMIC SEARCH ADS: DOS, DON’TS, AND OTHER SECRETS

blog article

Mar 25, 2019

If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign? And what happens to the plethora of unique searches that cross the eyes of the Google gods on a daily basis?

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Changes on Facebook might cost advertisers more money per lead CHANGES ON FACEBOOK MIGHT COST ADVERTISERS MORE MONEY PER LEAD

blog article

Mar 25, 2019

Zuckerberg’s vision is to integrate the other social media platforms that Facebook Inc. owns. He believes that the shift can be achieved by merging Facebook, Instagram, WhatsApp, and Messenger.

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How to Use Facebook to Learn More About Your Audience HOW TO USE FACEBOOK TO LEARN MORE ABOUT YOUR AUDIENCE

blog article

Mar 25, 2019

Are you despairing over the loss of data available within Facebook Audience Insights?With the privacy ballyhoo, Facebook made the decision to reduce its Audience Insights tool to only giving insights about people who have liked your Page.This was a tough change, as many of us used the tool to get in...

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3 Steps to Granting Access to Your Amazon Ad Account 3 STEPS TO GRANTING ACCESS TO YOUR AMAZON AD ACCOUNT

blog article

Mar 25, 2019

Digital advertising often requires collaboration. Luckily, platforms like Amazon Advertising make it easy to give other users access to an ad account. Amazon lets you assign users either editor or admin access. The former gives a user the ability to change content, create new ads, and manage existin...

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9 Best Facebook Ad Campaigns to Boost eCommerce Sales 9 BEST FACEBOOK AD CAMPAIGNS TO BOOST ECOMMERCE SALES

blog article

Mar 24, 2019

The ideal eCommerce marketing strategy should include cold traffic and remarketing campaigns, and Facebook ads and promotions are a big part of eCommerce success. Cold traffic campaigns are designed to elicit product interest, build your audience of possible shoppers, and outline who you are and wha...

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Ad Groups For Search Ads AD GROUPS FOR SEARCH ADS

blog article

Mar 23, 2019

When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads are written at the Ad Group Level. The best way to t...

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Amazon Tests Mobile Video Ads in Search Results AMAZON TESTS MOBILE VIDEO ADS IN SEARCH RESULTS

blog article

Mar 22, 2019

Amazon finally steps up to compete against advertising giants, Facebook and Google, by testing a new ad format. According to Bloomberg, Amazon is beta testing video ads in its shopping app. Bloomberg, the first to report on the story, spoke to sources familiar with the project. According to those so...

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Why Hulu’s Price Cut Is Great News for Advertisers WHY HULU’S PRICE CUT IS GREAT NEWS FOR ADVERTISERS

blog article

Mar 22, 2019

With its latest drop in price for its ad-supported service, Hulu has become an attractive advertising platform for digital advertisers. Earlier this year, Hulu announced that it was lowering the cost of its ad-supported plan by two dollars per month. As a result, marketing analyst Emarketer doubled ...

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Offline Advertising Tips For Local Businesses OFFLINE ADVERTISING TIPS FOR LOCAL BUSINESSES

blog article

Mar 22, 2019

Whether you’re a long-established brand or a start-up, we’re sure you’ve heard this line from a handful of concerned customers and fans before: “If you’re not online, does your business even really exist?” We’ve become a culture so consumed with digital medi...

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Is Digital Truck Advertising Right for Your Business? IS DIGITAL TRUCK ADVERTISING RIGHT FOR YOUR BUSINESS?

blog article

Mar 22, 2019

Digital truck advertising is one of the newer promotional methods that Manchester, NH businesses are starting to use, so it is understandable traditionalists are a little wary of jumping in. Folks who have been in business for a long time may not feel like this type of updated advertising technique ...

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Mobile Billboard Truck Advertising for Non-Profits MOBILE BILLBOARD TRUCK ADVERTISING FOR NON-PROFITS

blog article

Mar 22, 2019

A mobile billboard truck may feel like a risky investment for a nonprofit in the Boston area, especially since so many organizations have very little promotional dollars to play around with. Many nonprofit directors believe that they are better off sticking with more traditional means to advertising...

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Automating Ad Copy and Keywords: What are Your Options? AUTOMATING AD COPY AND KEYWORDS: WHAT ARE YOUR OPTIONS?

blog article

Mar 22, 2019

When it comes to paid search advertising, the keywords you choose and the ad copy you write to match them have a huge impact on how successful your ads will be.Unfortunately, choosing keywords and writing ad copy is a pain. Surely, there has to be an easier way to manage these key aspects of your ca...

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6 First-Time Google Ads Campaign Mistakes and How to Avoid Them 6 FIRST-TIME GOOGLE ADS CAMPAIGN MISTAKES AND HOW TO AVOID THEM

blog article

Mar 21, 2019

You’re ready to get started with Google Ads. You’ve got your account, you’ve set aside money in the marketing budget, and you’ve read all the tutorials showing you how to actually use the system. If you’re still feeling a little lost, or if you’ve run your first f...

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Twitter Ads: What Changes in 2019 – The Complete Guide For Advertisers TWITTER ADS: WHAT CHANGES IN 2019 – THE COMPLETE GUIDE FOR ADVERTISERS

blog article

Mar 21, 2019

Twitter is making some big changes which could potentially increase activity and change what brands can post and when. Are you getting ready for the new Twitter Ads era? And we’re not just talking cool new features being updated or added on; we’re talking about major changes that drastic...

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9 Fantastic LinkedIn Ad Examples (& Why They Work) 9 FANTASTIC LINKEDIN AD EXAMPLES (& WHY THEY WORK)

blog article

Mar 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube.

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Local Business Advertising: 3 Ways to Grow in Your Market LOCAL BUSINESS ADVERTISING: 3 WAYS TO GROW IN YOUR MARKET

blog article

Mar 21, 2019

Whether you’re fixing up cars in a small garage or caffeinating bloggers at your own bakery cafe, you’re trying to grow revenue in a market that isn’t terribly big. As such, you’ll need to get creative with your Google Ads campaigns if you want to get the most value out of yo...

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Ultimate Guide to LinkedIn Ads + How to Use Campaign Manager ULTIMATE GUIDE TO LINKEDIN ADS + HOW TO USE CAMPAIGN MANAGER

blog article

Mar 21, 2019

LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think? It’s no secret that LinkedIn is bursting with advertising opportunities for B2B marketers. Adding Li...

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7 Types of Advertising + Examples of How Brands Have Used Them 7 TYPES OF ADVERTISING + EXAMPLES OF HOW BRANDS HAVE USED THEM

blog article

Mar 21, 2019

Time after time, businesses allocate large amounts of money towards their advertisement efforts. But with so many types of advertising, how does a business ensure their money is well spent? Despite the array of choices at hand, all types of advertising share two mutual goals: to influence consumers ...

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No Profits, No Advertising: Amazon Implements New Rule NO PROFITS, NO ADVERTISING: AMAZON IMPLEMENTS NEW RULE

blog article

Mar 21, 2019

A new Amazon rule pressures vendors to sell profitable products.  According to CNBC, Amazon has been telling vendors and brand owners that if they don’t sell products at a profit, they won’t be able to promote those products. CNBC learned of this new rule from conversations with ven...

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Why Blockchain is Set to Change Online Advertising Forever WHY BLOCKCHAIN IS SET TO CHANGE ONLINE ADVERTISING FOREVER

blog article

Mar 20, 2019

By 2021, marketing budgets for advertisers in the US is set to reach $120 billion collectively. To cut a long story short, the online ad world is booming. In fact, we can barely take a step (or a click) on the web without coming face to face with an ad. Advertisers now have access to mammoth amounts...

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What is Programmatic Advertising? The Ultimate Guide (2019) WHAT IS PROGRAMMATIC ADVERTISING? THE ULTIMATE GUIDE (2019)

blog article

Mar 20, 2019

The numbers don’t lie. In 2018, 80% of digital display marketing in the US was done via programmatic advertising. So why, exactly, do marketers turn to programmatic for their display campaigns, and what is it really? To put it short, programmatic advertising is a way to automatically buy and o...

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Five Priorities for the Future of TV Advertising in Europe FIVE PRIORITIES FOR THE FUTURE OF TV ADVERTISING IN EUROPE

blog article

Mar 20, 2019

The TV industry is in the midst of rapid change. The devices used for media consumption are shifting from the traditional television set to mobile and digital, while linear broadcast channels are giving way to the likes of OTT players such as Now TV, Netflix and Amazon Prime. While incumbent media o...

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Master the Google Display Network & Expand the Reach of Your Brand MASTER THE GOOGLE DISPLAY NETWORK & EXPAND THE REACH OF YOUR BRAND

blog article

Mar 20, 2019

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population. But one of the best aspects of the Google Display Network is that it lets you specifically target your audience based on a whole mess of different ...

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11 Reasons Why Your Facebook Ads Are Not Delivering 11 REASONS WHY YOUR FACEBOOK ADS ARE NOT DELIVERING

blog article

Mar 19, 2019

Have you ever asked yourself, “Why are my Facebook ads not delivering? Why aren’t they getting impressions?” After months of strategizing, late-night copywriting, and hard work; your campaign is finally ready to go. You’ve got your target audience, you’ve checked for de...

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All you need to know about non skippable in-stream ads ALL YOU NEED TO KNOW ABOUT NON SKIPPABLE IN-STREAM ADS

blog article

Mar 19, 2019

As a landmark development, YouTube has now expanded its non-skippable ad format to more creators, brands and advertisers who are looking to monetise their content. One of the many advantages of non-skippable ads is that your brand can reach its target audience with a complete message.

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7 Powerful Benefits of Using PPC Advertising 7 POWERFUL BENEFITS OF USING PPC ADVERTISING

blog article

Mar 19, 2019

There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads (or Bing Ads), there’s a powerful case to be made. PPC can have a major – and positive – impact on most businesses and brands. If you a...

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Save time with Google Ads import updates in Bing Ads Editor SAVE TIME WITH GOOGLE ADS IMPORT UPDATES IN BING ADS EDITOR

blog article

Mar 19, 2019

In the Choose import options window, you can now select specific items to import, and you have the ability to adjust your Bids and budgets, and Landing page URLs. You can also specify settings for targeting and ad extensions and modify Tracking templates. Now that your campaigns import directly into...

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Google Ads Quality Score: How To Raise It & Lower Your Costs GOOGLE ADS QUALITY SCORE: HOW TO RAISE IT & LOWER YOUR COSTS

blog article

Mar 18, 2019

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads quality score will help you to do just that.

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11 Google Ads Strategies For 2019 11 GOOGLE ADS STRATEGIES FOR 2019

blog article

Mar 18, 2019

Check out 11 Google Ads strategies for 2019. We cover some of the top google adwords strategies, best practices, tips, and tricks for you to get the most out of your google ads budget. You can learn the Google Ads best practices for beginners in 2019 and beyond.

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5 Mobile App Development Trends Gaining Steam in 2019 5 MOBILE APP DEVELOPMENT TRENDS GAINING STEAM IN 2019

blog article

Mar 18, 2019

What’s important, however, is that with the advent of mobile technologies comes the shift in user’s preferences. We get a lot more used to doing stuff with our phones, that we become more demanding. We want our experience to be more elevated, so to speak. We’re looking for simplici...

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The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing THE DEFINITIVE GUIDE TO ECOMMERCE PPC ON GOOGLE, AMAZON, & BING

blog article

Mar 18, 2019

It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep. Suddenly, our hero enters the room. He was responsibly enjoying some light be...

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4 Facebook Ad Tools that will Increase Your Sales 4 FACEBOOK AD TOOLS THAT WILL INCREASE YOUR SALES

blog article

Mar 18, 2019

Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their Page numbers and sales. Would you like to improve your ad reach, but don’t know where to start? Check out these great Facebook...

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How to Build an SEO & UX-Minded Main Navigation HOW TO BUILD AN SEO & UX-MINDED MAIN NAVIGATION

blog article

Mar 18, 2019

This can also be asked of simply improving an existing site to provide better content pathways, usher conversions or portray content importance to crawling search engines. The answer: your main navigation.Website main navigations are like snowflakes. You will never see two that are the same.They ser...

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5 Reasons You MUST Spend Money Outside of PPC 5 REASONS YOU MUST SPEND MONEY OUTSIDE OF PPC

blog article

Mar 18, 2019

Part of our filtering system when we receive leads for new clients is asking how much of their marketing budget is devoted to PPC marketing (the only channel we manage at my PPC agency). OK, so why in the world would a person (me!) who has invested his life in the realm of PPC marketing purposefully...

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What Is PPC & How Paid Search Marketing Works WHAT IS PPC & HOW PAID SEARCH MARKETING WORKS

blog article

Mar 18, 2019

Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can comple...

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How to Pick the Right Facebook Ad Type for Your Campaigns HOW TO PICK THE RIGHT FACEBOOK AD TYPE FOR YOUR CAMPAIGNS

blog article

Mar 18, 2019

It’s not uncommon for marketers to face decision fatigue on a regular basis, and if business owners are tackling their own marketing, that fatigue is only heightened. You have to make decisions about platforms, your marketing budget, how to spend it, the strategies you want to use, and so much...

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Facebook Is Beta Testing a New Interface for Ads Manager FACEBOOK IS BETA TESTING A NEW INTERFACE FOR ADS MANAGER

blog article

Mar 18, 2019

Big or small, platform updates alter the workflows people are accustomed to. That’s why it’s helpful to stay on top of the latest news as platforms like Facebook’s Ads Manager release new changes. Marketing Land recently discovered some small updates coming to Ads Manager. Although...

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5 Tips for Creating Your Facebook PPC Marketing Strategy 5 TIPS FOR CREATING YOUR FACEBOOK PPC MARKETING STRATEGY

blog article

Mar 15, 2019

As far as social media advertising is concerned, Facebook is where it’s at.But with constant algorithm changes and Facebook Business updates, Facebook Ads can be a bit of a moving target in terms of developing a robust PPC marketing strategy. That’s why placing your PPC advertising requi...

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7 Ways to Leverage Video in Your B2B Marketing Strategy 7 WAYS TO LEVERAGE VIDEO IN YOUR B2B MARKETING STRATEGY

blog article

Mar 15, 2019

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy. As we shared in our post on 2019 marketing trends, video ...

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Understanding the Value of Interactive Content UNDERSTANDING THE VALUE OF INTERACTIVE CONTENT

blog article

Mar 14, 2019

For example, the BBC created an extremely engaging web page that tries to put the vastness of our universe in perspective. As you scroll down the page, a rocket takes flight throughout our solar system, highlighting landmark distances as you pass them. If you scroll in the opposite the direction, th...

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3 Facebook hacks to help you grow your business 3 FACEBOOK HACKS TO HELP YOU GROW YOUR BUSINESS

blog article

Mar 14, 2019

If you have a pulse, there is a good chance you're familiar with the social media platform Facebook. The once-obscure college friends app has since blossomed into a worldwide trend. A whopping 68 percent of Americans have a Facebook account, and about three-quarters of those people say they chec...

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How to Optimize Google Ads When Average Position Disappears HOW TO OPTIMIZE GOOGLE ADS WHEN AVERAGE POSITION DISAPPEARS

blog article

Mar 14, 2019

Google has announced that the “average position” metric will no longer be supported starting in September. Having been a Googler myself for almost a decade, I can only imagine the trepidation the Google Ads marketing team must have felt before making this announcement.With the near conti...

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Why 70% of the Small Businesses are Failing with Facebook Ads WHY 70% OF THE SMALL BUSINESSES ARE FAILING WITH FACEBOOK ADS

blog article

Mar 14, 2019

Well, that’s what Facebook is – an 80,000-pound advertising gorilla. 9 out of 10 marketers use Facebook Ads to generate leads and to feed their sales pipeline. After all with 2.2 Billion active users, it is a country (if not a continent!) of its own. With more than $27 Billion in revenue...

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Marketing Terms & Digital Advertising Acronyms You Should Know MARKETING TERMS & DIGITAL ADVERTISING ACRONYMS YOU SHOULD KNOW

blog article

Mar 14, 2019

When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns. If you’re not familiar with them, you’re not alone.Although shorthand ways of describing concepts are nothing new, the ever...

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How to Create Social Media Videos for Your Business HOW TO CREATE SOCIAL MEDIA VIDEOS FOR YOUR BUSINESS

blog article

Mar 14, 2019

We’ve all heard it: it’s no longer “content is king” as much as it is “video is king”. That is all well and good, but how do you actually get started with video marketing? What kinds of videos should you create to promote your business? How can you consistently cr...

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9 Social Media Growth Hacks Your Business Needs in 2019 9 SOCIAL MEDIA GROWTH HACKS YOUR BUSINESS NEEDS IN 2019

blog article

Mar 14, 2019

YouTube is the second largest search engine of this world after Google and it makes sense to promote your business on YouTube. The future is of videos and getting viral on YouTube requires some good skills. Here are some tips that you can use to make your videos get viral on YouTube:Research your ta...

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