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Boosting the Effectiveness of Your Ads with Twitter’s Ad Transparency Tools BOOSTING THE EFFECTIVENESS OF YOUR ADS WITH TWITTER’S AD TRANSPARENCY TOOLS

blog article

May 24, 2019

The pairing of social media and politics is anything but new, but the former has mostly been where people go to stay connected, updated, and entertained. Over the last few years, social media has become increasingly political. Surveys indicate social media has done little to change people’s st...

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For Advertising Success, Awareness Leads the Way FOR ADVERTISING SUCCESS, AWARENESS LEADS THE WAY

blog article

May 22, 2019

An estimated whopping $300B+ digital dollars will be invested in advertising globally in 2019. Top industries that drive this spend are retail, auto, and financial services. There is no dearth of trust in the capability of digital advertising investment globally. The promise digital advertising doll...

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7 Secrets for Writing Best Pay Per Click Advertising Headlines 7 SECRETS FOR WRITING BEST PAY PER CLICK ADVERTISING HEADLINES

blog article

May 22, 2019

In the world of Digital Marketing when you are using Pay Per Click Advertising, you’ve only got a few seconds to grab someone’s attention before they are bombarded by the next ad. So how do you get your prospective customers to pay attention to your ads? Too often, advertisers spend time...

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Social Media Advertising Getting Costly? Learn How to Lower Your Costs SOCIAL MEDIA ADVERTISING GETTING COSTLY? LEARN HOW TO LOWER YOUR COSTS

blog article

May 21, 2019

Most businesses are blown away by how easy it is to go through budgets for social media advertising. This could be a nightmare to deal with. Well at least in your case, that shouldn’t be the case. In this article we share four of the best ways to keep your social media advertising costs low. W...

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How to Boost Event Attendance with Facebook Ads HOW TO BOOST EVENT ATTENDANCE WITH FACEBOOK ADS

blog article

May 21, 2019

Are you planning an upcoming event? Online? Offline? Or maybe even a combination of both? If you, your team, or your clients are working on promoting an event, you want your efforts to be worthwhile. You need to drive awareness and attendance, to bring in leads and revenue, and to help you accomplis...

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52 In-App Advertising Statistics You Should Know 52 IN-APP ADVERTISING STATISTICS YOU SHOULD KNOW

blog article

May 21, 2019

To do digital marketing right today, you need smart insights on mobile marketing specifically. To help, here are 52 in-app advertising statistics you definitely need to know. Total time spent on mobile devices per day: 215 minutes, or three hours and 35 minutes. It’s expected to reach three ho...

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Beyond the screen: how immersive experiences will change gaming BEYOND THE SCREEN: HOW IMMERSIVE EXPERIENCES WILL CHANGE GAMING

blog article

May 21, 2019

The proliferation of gaming has transformed the psychographic and demographic makeup of the gaming community. Shedding the stereotype once attached to gamers as solitary outliers, the “casual gamer,” represents a newly emerged market segment.  Meeting their need is Google’s St...

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Big Data: Shaping the Future of the Media Advertising Industry BIG DATA: SHAPING THE FUTURE OF THE MEDIA ADVERTISING INDUSTRY

blog article

May 21, 2019

Over the past number of years, there has been an increased focus on data-driven digitalization with big data technologies expected to reach $57 billion by 2020. Its effects can be realized across every industry including the media industry specifically the advertising operations. As the media indust...

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Discover Microsoft Advertising for agencies and SMBs DISCOVER MICROSOFT ADVERTISING FOR AGENCIES AND SMBS

blog article

May 21, 2019

At Microsoft Advertising, we believe in empowering every marketer on the planet to achieve more and we realise that our success depends on the success of our partners. In light of the recent transition of Bing Ads into the wider Microsoft Advertising family, the video below explores how agencies can...

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Snapchat 2019: Why simplicity is the way forward for the social media platform SNAPCHAT 2019: WHY SIMPLICITY IS THE WAY FORWARD FOR THE SOCIAL MEDIA PLATFORM

blog article

May 20, 2019

Anyone who’s noticed a drop-off from what was at one point an inexorable rise might be wondering what the future holds for Snapchat in 2019. Seemingly on its way to the same level of status as Facebook and Twitter a year ago, the social media platform experienced a torrid 2018 that has made it...

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Programmatic Media 101 PROGRAMMATIC MEDIA 101

blog article

May 20, 2019

In a supersaturated ad marketplace, it is now more important than ever for advertisers to make sure that they’re reaching the correct people. This is where Programmatic Media Buying comes into play. Formerly an obscure buzz word used by large digital agencies, Programmatic is less a matter of ...

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Got Mazoon? Exploring Oman’s first dairy brand GOT MAZOON? EXPLORING OMAN’S FIRST DAIRY BRAND

blog article

May 19, 2019

Mazoon Dairy is Oman’s first vertically integrated dairy company. We collaborated with Mazoon to position the brand as a disruptive challenger to the market, developing a clean, modern identity as well as robust employee engagement initiatives. In this SMPL Q&A, we speak with Zouheir Zouei...

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How To Find Competitors’ Facebook Ads? HOW TO FIND COMPETITORS’ FACEBOOK ADS?

blog article

May 18, 2019

Do you want to find a competitor’s Facebook ads? I am sure, you thought about it. In fact, when we are doing marketing advertising strategy for Facebook products, the most important thing is to evaluate competitors’ ads. Although it takes time and effort to understand competitors, it is ...

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5 Things You Need to Know About Discovery Ads 5 THINGS YOU NEED TO KNOW ABOUT DISCOVERY ADS

blog article

May 17, 2019

Google Marketing Live was a smash this year—and it wasn’t just because Katy Perry was in the house. In addition to doubling down on last year’s themes of trust, transparency, privacy, and machine learning, Google also used its Ads Innovation Keynote to introduce a ton of exciting n...

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Your First Google Ads Campaign: Everything You Should Know YOUR FIRST GOOGLE ADS CAMPAIGN: EVERYTHING YOU SHOULD KNOW

blog article

May 17, 2019

Well, it is a great idea to invest in Google Ads. In fact, I consider it an excellent choice because Google Ads can help your business grow. However, the process of formulating a Google Ads campaign has to be carried out immaculately so that it can produce profitable results. But you do not have to ...

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How to Advertise on Facebook: The Ultimate 2019 Guide to Facebook Ads HOW TO ADVERTISE ON FACEBOOK: THE ULTIMATE 2019 GUIDE TO FACEBOOK ADS

blog article

May 16, 2019

Facebook advertising is one of the best ways in which you can advertise your business online, and that’s exactly why we created this 2019 guide to Facebook ads. Why advertise on Facebook? How to create a successful Facebook advertising campaign? How much does it cost to advertise on Facebook?

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Facebook Ad Custom Audiences: Everything You Need To Know FACEBOOK AD CUSTOM AUDIENCES: EVERYTHING YOU NEED TO KNOW

blog article

May 14, 2019

We all agree: Facebook Custom Audiences are one of – if not the most –essential tools for successful Facebook advertising campaigns. There’s been a lot of changes to custom audiences since Facebook rolled them out in 2013, that’s why we created this 2019 update of our guide! ...

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How to Promote Content with Native Ads and Push Notifications HOW TO PROMOTE CONTENT WITH NATIVE ADS AND PUSH NOTIFICATIONS

blog article

May 14, 2019

With almost 2 billion websites flooding the internet, standing out from the competition and attracting more traffic can become a monumental challenge. News outlets, blogs, and other publishing platforms work endlessly to promote their content and reel in more visitors. While many opt for the organic...

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Leveraging Instagram Videos To Improve Brand Recognition LEVERAGING INSTAGRAM VIDEOS TO IMPROVE BRAND RECOGNITION

blog article

May 13, 2019

Instagram is one of the giants of the internet world. There are over 800 million active users who share almost 100 million posts every day. This makes it an effective platform to leverage if you want your brand to reach a wide audience. However, sharing pictures is not the only way you can use Insta...

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LinkedIn Advertising Vs Facebook Advertising LINKEDIN ADVERTISING VS FACEBOOK ADVERTISING

blog article

May 10, 2019

When it comes to social media advertising, Facebook has been a long-established leader in this domain. Until recently, if LinkedIn advertising was to go head-to-head with Facebook advertising it wouldn’t much of a fight! But now it’s time to see exactly what differentiates the two and if...

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Ad Quality: The Other Side of the Fence AD QUALITY: THE OTHER SIDE OF THE FENCE

blog article

May 10, 2019

One of the hottest topics in the advertising ecosystem today is Supply Quality. Advertisers have a legitimate concern regarding fraud more specifically: the credibility of supply and where their ads are displayed. However, on the flip side there is another prominent quality issue affecting the adver...

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6 Facebook Ad Strategies for Growing Your Restaurant Business 6 FACEBOOK AD STRATEGIES FOR GROWING YOUR RESTAURANT BUSINESS

blog article

May 08, 2019

After pointlessly wiping the empty tables of your restaurant for the third time in a row, you sigh and stare longingly at the pizzeria across the street where hungry foodies queue on the sidewalk for a taste of balsamic onion and soppressata pizza. The food industry is competitive. According to Sati...

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Google Is Quietly Testing Product Ads on YouTube GOOGLE IS QUIETLY TESTING PRODUCT ADS ON YOUTUBE

blog article

May 08, 2019

Google appears to be exploring advertising options that can support its direct-to-customer commerce initiatives. The search engine giant is reported to be testing a new feature specifically for YouTube that will display product recommendations and pricing below videos and allow the user to seamlessl...

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Everything About Facebook Link Ads: Best Practices, Ad Specs & More EVERYTHING ABOUT FACEBOOK LINK ADS: BEST PRACTICES, AD SPECS & MORE

blog article

May 07, 2019

Facebook link ads are a potentially cost-effective option for businesses looking to increase conversions. With nearly 1.5 billion daily users and $13.5 billion in advertising revenue reported in Q3 of 2018, Facebook offers an unparalleled advertising experience for marketers. Facebook offers varying...

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How to Set Up a Lead Campaign on Google Ads HOW TO SET UP A LEAD CAMPAIGN ON GOOGLE ADS

blog article

May 07, 2019

In this article, you’ll learn how to set up a Lead Campaign on Google Search Ads in four easy steps. Google search ads absorbed as much as 25% of high-commercial-intent desktop clicks and 55% of mobile clicks just from 2015 to 2017. And that trend has continued to the point where text and loca...

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26 Reasons to Advertise on Facebook 26 REASONS TO ADVERTISE ON FACEBOOK

blog article

May 07, 2019

As you’re planning to launch your first social media advertising campaign, you might be considering your choice of platforms. There’s so many to choose from, Instagram, Snapchat, YouTube, and Pinterest—which one should you pick? If you haven’t yet considered Facebook, you sho...

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7 Keys To Advertising Effectiveness 7 KEYS TO ADVERTISING EFFECTIVENESS

blog article

May 06, 2019

We have the tendency to make things more complex than necessary in this business. There are a handful of easily understood and relatable advertising facts of life that set the table for marketing success, such as: What you say and how you say it (creative), How recently you said it (dark/hiatus), Do...

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The Beginner’s Guide to Facebook Messenger Ads THE BEGINNER’S GUIDE TO FACEBOOK MESSENGER ADS

blog article

May 06, 2019

With two billion messages on Facebook Messenger sent between people and businesses each month and 53% of people willing to buy from a company they can directly message Facebook Messenger, Facebook Messenger ads are one of the best ways to leverage the popularity and convenience of the app to generat...

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Facebook Advertising Guidelines You Need to Know! FACEBOOK ADVERTISING GUIDELINES YOU NEED TO KNOW!

blog article

Apr 30, 2019

With increased scrutiny into how Facebook monitors and reviews the content that users and advertisers promote on their platform, Facebook ad guidelines are more strict than ever before. As a result, you need a solid grasp of what is allowed, as well as what isn’t, to ensure your ads get approv...

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Five untold approaches to innovation FIVE UNTOLD APPROACHES TO INNOVATION

blog article

Apr 30, 2019

In recent years, key opinion leaders in the conference circuit and the media have obsessed over the dual topic of innovation and disruption. Though both topics have been consistently covered, their endurance in our collective attention is evidence that no analyses have cracked their success code. Di...

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8 New Google Ads Features that Can Increase Your Conversion Rate 8 NEW GOOGLE ADS FEATURES THAT CAN INCREASE YOUR CONVERSION RATE

blog article

Apr 29, 2019

If you’ve been dabbling in the digital marketing world, chances are you are intimately familiar with the world of Google Ads, which was formerly known as Google Adwords. If you’ve run successful pay per click ads along with Google’s search and display networks in the past, you may ...

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How to Get the Most Out of Your Video Advertising Vehicles HOW TO GET THE MOST OUT OF YOUR VIDEO ADVERTISING VEHICLES

blog article

Apr 27, 2019

For many Concord, NH businesses, video advertising vehicles are the largest investment in their marketing budget for the year. If you have already committed to using video advertising vehicles this year, you want to make sure that you are getting the most out of them. Look at your current campaign a...

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How to Advertise a Grand Opening for Your Store HOW TO ADVERTISE A GRAND OPENING FOR YOUR STORE

blog article

Apr 26, 2019

Starting a new business can be a fun endeavor, but it’s certainly plenty of work as well. From securing funding, to writing business plans, to applying for licenses, opening your own store takes a lot out of you. One of the best ways to make sure you get off to the right start is by throwing a...

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THE DOS AND DON’TS OF FACEBOOK ADVERTISING THE DOS AND DON’TS OF FACEBOOK ADVERTISING

blog article

Apr 24, 2019

Hey fellow entrepreneurs and marketeers! As you well know, facebook is the number 1 platform to advertise online with more than 2.2 billion users per month and more than 1.5 billion logins daily. No matter your industry, you would be missing out on a valuable pool of target users if you don’t ...

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Four Things We Learned about Mobile Video Advertising Spending FOUR THINGS WE LEARNED ABOUT MOBILE VIDEO ADVERTISING SPENDING

blog article

Apr 23, 2019

eMarketer recently released a report on the mobile video ad landscape. Breaking Down Mobile Video Ad Spending that took a look at the state of play in the United States – the home of many of the biggest players in the ad tech world. But what are the mobile video ad trends being fashioned in th...

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The 3 Phases of Advertising You May Be Missing THE 3 PHASES OF ADVERTISING YOU MAY BE MISSING

blog article

Apr 23, 2019

There are 3 phases of advertising: Awareness, Consideration, and Conversion. Most people want to start out with the Conversion phase (also known as the Close phase) to sell their goods and services without properly warming up their audiences. This is too much too soon. It would be similar to walking...

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The 5 Mistakes You’re Making in Your Google Ad Copy THE 5 MISTAKES YOU’RE MAKING IN YOUR GOOGLE AD COPY

blog article

Apr 22, 2019

We all make mistakes from time to time. It happens. We’re only human. With ad copy writing, we’re given a number of open-ended text fields with no real guidance from the search engines as to what to put in there. Sure, there are some technical boundaries, like punctuation and symbol usag...

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How To Break Into Podcast Advertising HOW TO BREAK INTO PODCAST ADVERTISING

blog article

Apr 22, 2019

Megaphone’s manager of copywriting Emily Cooper (pictured) offers up a crash course for advertisers in the latest blog posted to Medium. Cooper correctly points out that podcast hosts and their listeners share an intimate bond and anything that disrupts that personal connection, an irrelevant ...

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5 Ways to Cut Your Cost per Lead on Facebook Ads 5 WAYS TO CUT YOUR COST PER LEAD ON FACEBOOK ADS

blog article

Apr 18, 2019

It’s no secret that Facebook ad prices are rising. While you used to be able to generate clicks for just a few cents, businesses are now paying dollars—yes, plural—in order to get a single user to click on their ads. This, in turn, has raised the cost of B2B lead generation, which ...

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How Blogging Can Help with Advertising in Your Local Community HOW BLOGGING CAN HELP WITH ADVERTISING IN YOUR LOCAL COMMUNITY

blog article

Apr 18, 2019

You may not know this but blogging is a key tool to search engine optimization and getting your company name out there. It can also be as important when advertising in your local community. It gets information out there to share with potential clients, locals. And we all know Google loves content. S...

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Marketing KPIs: 5 Key Facebook Advertising Metrics MARKETING KPIS: 5 KEY FACEBOOK ADVERTISING METRICS

blog article

Apr 18, 2019

Bright-eyed, bushy-tailed, and wet behind the ears—it’s easy to place more emphasis on one Key Performance Indicator (KPI) during your first Facebook advertising campaign.The KPI that gets all of the attention is usually the one directly associated with the campaign’s objective. If...

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Current State of Mobile Ad Fraud Detection and Prevention CURRENT STATE OF MOBILE AD FRAUD DETECTION AND PREVENTION

blog article

Apr 18, 2019

Further complicating matters is the growing size and sophistication of mobile ad fraud. Invalid traffic and click spam remain pervasive, and fraudsters are also getting smarter and harder to root out. The ad fraud scheme exposed by BuzzFeed in October 2018 is a great example of this in action. Here,...

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In-house Advertising: How to Make the Shift Like a Pro IN-HOUSE ADVERTISING: HOW TO MAKE THE SHIFT LIKE A PRO

blog article

Apr 18, 2019

Brands have traditionally relied on external agencies to manage their entire advertising activities, and up until recently this has completely made sense. But nowadays digital advertising is more targeted and data-driven, and the most important lever is a detailed knowledge of the audience. Brands a...

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What Is ‘America’s GDPR’ & What Does It Mean for Digital Advertising? WHAT IS ‘AMERICA’S GDPR’ & WHAT DOES IT MEAN FOR DIGITAL ADVERTISING?

blog article

Apr 17, 2019

2018 was the monumental year for data protection with the GDPR introducing major changes to data privacy within the EU and EEA. The regulation granted rights for data subjects to ensure ultimate control and transparency over the processing of their personal data. (Data subjects referring to those &l...

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A Brief History of Facebook’s Ad Targeting Restrictions A BRIEF HISTORY OF FACEBOOK’S AD TARGETING RESTRICTIONS

blog article

Apr 17, 2019

Due to a series of data security scandals, Facebook’s ad targeting features have undergone a major overhaul in regard to sourcing and distributing personal information. Here is a history of Facebook’s ad targeting restrictions and the reasons for their implementation. In response to back...

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5 Falsehoods That Could Foil Your Facebook Advertising 5 FALSEHOODS THAT COULD FOIL YOUR FACEBOOK ADVERTISING

blog article

Apr 17, 2019

Facebook advertising is one of the most effective ways to grow brand awareness. But before you fire up your ad campaigns, here are five misleading myths you should avoid. Facebook, like cereal, is only one part of a healthy, balanced marketing plan. While Facebook advertising can certainly drive gro...

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How to Target Friends with Facebook Advertising HOW TO TARGET FRIENDS WITH FACEBOOK ADVERTISING

blog article

Apr 16, 2019

So many entrepreneurs post business ideas on their personal profiles. This is against Facebook's Terms of Service and can get your account shut down. To avoid this, you want to keep your business activities on your Facebook Business Page where they belong.  "But no one is looking at my...

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How to Be Successful with Digital Truck Advertising HOW TO BE SUCCESSFUL WITH DIGITAL TRUCK ADVERTISING

blog article

Apr 16, 2019

For many businesses in the Portland, ME area, digital truck advertising feels like a big risk. Trying something new for your business can be scary and there is always the fear that it will turn out to be a waste of already limited resources. However, digital truck advertising is a safe bet if you kn...

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How to Pick the Right Advertising Channels for Your Lead Gen Business HOW TO PICK THE RIGHT ADVERTISING CHANNELS FOR YOUR LEAD GEN BUSINESS

blog article

Apr 16, 2019

Lead generation is exhausting, especially because you typically need to have funnels and landing pages and strategies in place to catch new users as they need you. This can be one of the most essential parts of running a business, but also one of the most draining ones. As a result, there are plenty...

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Three tech trends set to impact digital advertising beyond 2019 THREE TECH TRENDS SET TO IMPACT DIGITAL ADVERTISING BEYOND 2019

blog article

Apr 16, 2019

Global digital advertising revenues are on the up, growing 17% in 2018 to reach $251 billion (or 45% of global advertising revenues). This rise is expected to continue, with digital advertising predicted to represent 50% of total advertising spend across the world this year. While immediate investme...

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Facebook Ads Split Testing in 2019 FACEBOOK ADS SPLIT TESTING IN 2019

blog article

Apr 16, 2019

The only way to truly know whether your ad is performing at peak efficiency is by testing multiple iterations of the same ad. Also known as split testing, this method of analysis can be tedious at times, especially if you’re unfamiliar with Facebook Ads. But don’t worry, we’ve got ...

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Artificial Intelligence Ad Tech Is Disrupting The Online Marketing Process ARTIFICIAL INTELLIGENCE AD TECH IS DISRUPTING THE ONLINE MARKETING PROCESS

blog article

Apr 16, 2019

How we create advertising concepts has also developed over the years thanks to technology. Guided by the insights of big data and studying user behavior, we no longer shout into the void as marketers, we personalize and develop messages for a very specific audience. Big data was the first factor tha...

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Is Your Advertising Spend An Investment? Find Out Now! IS YOUR ADVERTISING SPEND AN INVESTMENT? FIND OUT NOW!

blog article

Apr 16, 2019

The moment of truth has arrived. It’s time to find out whether you’re just spending money on advertising, or if it’s an investment for your business. It’s a fact: the difference between these two is enormous. Investing means you will be expecting a return, whereas spending me...

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Why Machine Learning Is Changing The Advertising Industry WHY MACHINE LEARNING IS CHANGING THE ADVERTISING INDUSTRY

blog article

Apr 15, 2019

There is a lot of hype about machine learning (ML). In fact, it is one of the hottest business topics right now. But when you look past the hype, ML’s wide range of practical applications for media professionals, sellers, and shops are only too obvious. We’ll talk about how some of the l...

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8 Books for Industry-Leading Facebook Advertisers 8 BOOKS FOR INDUSTRY-LEADING FACEBOOK ADVERTISERS

blog article

Apr 11, 2019

Facebook has more users than any other social media website, making it one of the best places to promote your business. But, with more than 90 million business pages, advertisers need to stay ahead of the curve if they want their brands to stand out. Here are eight books that will teach you everythi...

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5 Tips That Will Help Increase CTRs for Your Facebook Carousel Ads 5 TIPS THAT WILL HELP INCREASE CTRS FOR YOUR FACEBOOK CAROUSEL ADS

blog article

Apr 11, 2019

Facebook’s Carousel Ads offer a creative format for engaging your audience with multiple images. However, to generate high click-through rates (CTRs), you need to pull your creative weight; Facebook doesn’t do all the work for you.  It all starts with what you want to accomplish wit...

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5 Reasons Why Digital Marketers Should Adopt Programmatic Advertising Now 5 REASONS WHY DIGITAL MARKETERS SHOULD ADOPT PROGRAMMATIC ADVERTISING NOW

blog article

Apr 11, 2019

Programmatic advertising is a fast-growing technology that helps put control of media spend back into the hands of the marketer. It is being driven by growing demand for transparency, the need to counter rising ad fraud, the benefits of automation, and ability to measure return on ad spend accuratel...

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3 Most Common eCommerce Advertising Mistakes (and how to stay away from them) 3 MOST COMMON ECOMMERCE ADVERTISING MISTAKES (AND HOW TO STAY AWAY FROM THEM)

blog article

Apr 11, 2019

Advertising is a great way for eCommerce brands to attract a relevant audience to their websites. This improves their chances of amplifying sales since they will be targeting people who are most likely to be interested in their products. However, you may still end up with mediocre results in spite o...

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How to Create Social Media Ads That Influence Young Parents to Buy HOW TO CREATE SOCIAL MEDIA ADS THAT INFLUENCE YOUNG PARENTS TO BUY

blog article

Apr 10, 2019

When you’re a young parent, the pressure is on to buy just the right products for your family, whether they be toys for the children, houseware for the home, or meal delivery services for the kitchen. It comes as no surprise that young parents often turn to social media to research products an...

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How to Use YouTube Ads to Boost Your Traffic HOW TO USE YOUTUBE ADS TO BOOST YOUR TRAFFIC

blog article

Apr 10, 2019

If you’re considering venturing into YouTube ads to grow your business, it’s a wise move. There are a whole lot of potential customers on the platform as it’s the most extensive video network in the world with 1.5 billion people using it every month and 400 hours of new content upl...

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A Few New Changes to Facebook’s Ad Platform A FEW NEW CHANGES TO FACEBOOK’S AD PLATFORM

blog article

Apr 10, 2019

Facebook has been making a few changes to site of late. Including a server configuration change that resulted in a wide shutdown of the platform in March. In addition to this the platform has made some changes to their Ad services. Facebook has announced it will be removing the Ad Relevance Score on...

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Advertising without paying for social media clicks ADVERTISING WITHOUT PAYING FOR SOCIAL MEDIA CLICKS

blog article

Apr 10, 2019

Businesses in the cannabis industry are not allowed to advertise on most social media platforms. Yet, with over $10 billion invested in legal markets in 2018 alone, the industry will continue to see growth. While traditional retail products may have little in common with that industry, the lessons l...

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PPC Conversion Rates: What Are They and Why do They Matter? PPC CONVERSION RATES: WHAT ARE THEY AND WHY DO THEY MATTER?

blog article

Apr 10, 2019

There’s a ton of metrics to keep up with in your advertising campaigns; you have to worry about things like return on ad spend (ROAS), what percentage of the impression share you’re getting for the keywords you’re targeting, what your PPC conversion rates, and what your click-throu...

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INSTAGRAM OR FACEBOOK? WHICH ADVERTISING IS BETTER TO INVEST? INSTAGRAM OR FACEBOOK? WHICH ADVERTISING IS BETTER TO INVEST?

blog article

Apr 10, 2019

The AdStage paid media report features Q3 metrics for CPC, CPM and CTR on Facebook, Instagram, LinkedIn and Twitter. Good news for Instagram advertisers. The lower cost per click on Instagram coincided with a higher CTR, which resulted in good results for advertisers on the platform in the third qua...

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Mobile Billboard Advertising for Urgent Care Centers MOBILE BILLBOARD ADVERTISING FOR URGENT CARE CENTERS

blog article

Apr 10, 2019

When it comes to marketing their services, urgent care centers can do no better than outdoor advertising—a classic but still prominent marketing method that can greatly affect audiences on a grand scale. However, given how overwhelming our environments can be, it’s hard to catch the atte...

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How to See Your Facebook Ad Preferences HOW TO SEE YOUR FACEBOOK AD PREFERENCES

blog article

Apr 10, 2019

Recently, we told you 3 ways Google knows what ads to show you. Facebook is similar to Google in the fact that much of the information they use for advertising is information you have provided while using the platform. According to Pew Research Center, it’s estimated that a little over half (5...

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How to Set Up and Use Bing Ads: An Easy 4-Step Guide HOW TO SET UP AND USE BING ADS: AN EASY 4-STEP GUIDE

blog article

Apr 10, 2019

You probably know the importance of advertising on platforms like Google, Facebook, and YouTube. But what about Bing Ads? While Bing isn’t the world’s largest search engine, it does command more than 34.7 percent of online search volume. That means savvy digital marketers should learn ho...

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Mobile Advertising - Why Is It So Successful? MOBILE ADVERTISING - WHY IS IT SO SUCCESSFUL?

blog article

Apr 09, 2019

In the first half of 2018, a report by Interactive Advertising Bureau and PWC showed that marketers spent $30.9 billion on mobile advertising alone, marking 63% of their total digital ad-spend. This change has been spurred by the rapid growth of mobile device usage. This growth can further be attrib...

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More Advertisers Are Spending on Reddit, Boosting the Platform’s Ad Revenue MORE ADVERTISERS ARE SPENDING ON REDDIT, BOOSTING THE PLATFORM’S AD REVENUE

blog article

Apr 09, 2019

Reddit’s ad business is looking good, according to marketing analyst Emarketer. It’s going to keep getting better if advertisers are willing to look pass the controversial content frequently shared on the site. In a recent report, Emarketer predicted that the social blog’s ad busin...

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Your Event’s Complete Social Media Advertising Calendar YOUR EVENT’S COMPLETE SOCIAL MEDIA ADVERTISING CALENDAR

blog article

Apr 09, 2019

To catch attention in an event-goer’s feed, your social media posts need to be compelling — and frequent. But that doesn’t mean you need to post every hour on every platform. Whether you’re using paid or organic social media posts, use this calendar to promote your event most...

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What Can You Do To Enhance Your YouTube Advertising? WHAT CAN YOU DO TO ENHANCE YOUR YOUTUBE ADVERTISING?

blog article

Apr 09, 2019

If you own a business and are currently not a YouTube user, then this is where your marketing efforts should begin. According to the research, more than eighty percent of the consumers are motivated to buying a product or service after viewing a brand’s video. Video marketing has never faced d...

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4 Ways to Leverage Facebook Messenger Ads 4 WAYS TO LEVERAGE FACEBOOK MESSENGER ADS

blog article

Apr 08, 2019

It’s no secret that there are only so many places to effectively show advertisements and marketing content on Facebook. While many advertisers already put their ads on the most popular ad placements Facebook offers (News Feed and Audience Network, for example) Messenger still remains a scarcel...

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Why You Need to Invest in Social Media Advertising WHY YOU NEED TO INVEST IN SOCIAL MEDIA ADVERTISING

blog article

Apr 08, 2019

It’s no secret that a social media presence is important for connecting with consumers and getting the word out about your business these days. There are all sorts of important elements of a successful campaign, such as posting on your page regularly, not being too self-promotional, including ...

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5 Ways to Use AI to Make Your PPC Ads More Effective 5 WAYS TO USE AI TO MAKE YOUR PPC ADS MORE EFFECTIVE

blog article

Apr 08, 2019

Getting the most from pay-per-click ads is a priority for nearly every marketer. No doubt, the investment you channel into PPC ads is already sizeable. It’s also likely you’re looking to increase that budget. That’s for good reason: 82 percent of agencies and 79 percent of brands s...

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How to Use an Adwords Campaign to Rock Online Sales HOW TO USE AN ADWORDS CAMPAIGN TO ROCK ONLINE SALES

blog article

Apr 08, 2019

This could be due to a number of reasons, like bots, and ineffective strategies. This highlights the importance of a good strategy so as not to waste time, money, and effort. The same is true in Google AdWords; your success will depend on your strategy. Although it makes it easier to come up with an...

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How to Do Ad Copy Testing HOW TO DO AD COPY TESTING

blog article

Apr 08, 2019

Ad copy testing is so easy, anyone can do it. But doing it right is important. So we wanted to put together this quick guide that you can use to begin conducting ad copy testing at your company. Ad copy, whether in search ads, Facebook ads, or any other digital advertisements, is the language you us...

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Reimagining Monetization in a Post-Advertising World REIMAGINING MONETIZATION IN A POST-ADVERTISING WORLD

blog article

Apr 08, 2019

From rock-bottom prices to ad blockers, advertising is a tough way to monetize digital content. It always has been, of course, but the challenges are increasing in an environment in which content consumers are becoming more demanding, less patient, and jaded about the exploding number of intrusive a...

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6 Common Types of Mobile Ad Fraud You Need to Know About 6 COMMON TYPES OF MOBILE AD FRAUD YOU NEED TO KNOW ABOUT

blog article

Apr 08, 2019

Unfortunately, mobile ad fraud is a rising concern. As ad spending within mobile apps grows, so too does digital ad fraud. According to Adjust, mobile advertising fraud close to doubled between 2017 and 2018. For some businesses, fraud gobbled up around 80 percent of marketing budgets. It’s no...

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Google Responsive Ads on the GDN: Everything You Need to Know in 2019 GOOGLE RESPONSIVE ADS ON THE GDN: EVERYTHING YOU NEED TO KNOW IN 2019

blog article

Apr 08, 2019

The Google Display Network has long been outdated in terms of creative options for advertisers. Standard text ads on the GDN have started to phase out in favor of a new target: Google Responsive Ads. So, what are they? What benefits do they pose? How can you take advantage of them for better convers...

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Advertising During the Holiday ADVERTISING DURING THE HOLIDAY

blog article

Apr 08, 2019

It’s coming faster than we think; the anticipated holiday season. It’s the time when people are ready to spend and indulge on gifts for their loved ones. Sales are up during this quarter for a lot of companies and business owners are excited to get a piece of the holiday shopper traffic....

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YouTube Ads for Beginners YOUTUBE ADS FOR BEGINNERS

blog article

Apr 05, 2019

It’s the second-biggest search engine after Google, boasting an incredible 1.9 billion monthly users. Now more than ever, using video in your social media marketing strategy is becoming the norm. From big tech companies to small businesses, marketing teams are incorporating video content regul...

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Understanding the Difference Between Search and Display Ads UNDERSTANDING THE DIFFERENCE BETWEEN SEARCH AND DISPLAY ADS

blog article

Apr 05, 2019

Paid Media can be a super powerful tool to accelerate the performance of your marketing initiatives. But simply understanding this fact often isn’t enough. That’s because actually setting up an account on Google Ads can be a daunting task for people unfamiliar with the platform. In this ...

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More Marketers Worldwide Are Investing in Digital Advertising MORE MARKETERS WORLDWIDE ARE INVESTING IN DIGITAL ADVERTISING

blog article

Apr 05, 2019

Ad spending does not appear to be intimidated by anything, not even a possible recession. According to marketing analyst Emarketer, globally, ad spending, primarily driven by digital, will continue to rise in spite of the predictions of a global economic slowdown. However, compared to 2018, total me...

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Social Media Ads As A Value Tool SOCIAL MEDIA ADS AS A VALUE TOOL

blog article

Apr 05, 2019

When posting ads on social media the first thing I tell people is that you’re “clogging” people’s feed. That means people are scrolling through photos of friends, family and loved ones. Users are relaxing and destressing from a hard day at work or school and want to unwind. T...

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Should You Let Google Manage Your Ads Account? SHOULD YOU LET GOOGLE MANAGE YOUR ADS ACCOUNT?

blog article

Apr 04, 2019

Earlier this year, Google started telling advertisers it’s going to take a more hands-on approach with its Google Ads management. In late January, the search giant sent out an email to certain account holders, explaining that its Google Ads reps will start optimising their accounts for them &n...

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The Details on Outdoor Advertising Rates THE DETAILS ON OUTDOOR ADVERTISING RATES

blog article

Apr 04, 2019

Outdoor advertising can be a straightforward addition to your marketing strategy. You research billboards or other out-of-home (OOH) advertising options, find the right spot for your ad, sign a lease, design the piece, and up it goes for all to see. While that is essentially the process, how to budg...

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Free Advertising vs Paid Advertising FREE ADVERTISING VS PAID ADVERTISING

blog article

Apr 04, 2019

Deciding which type of advertising or free advertising to use for your business can include reviewing an extensive list of options. Once you select your medium, you then have to consider whether to pay for your ads or try to get the same exposure for free. Usually there are pros and cons to both sid...

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Why Outdoor Advertising will still be effective in 2019 WHY OUTDOOR ADVERTISING WILL STILL BE EFFECTIVE IN 2019

blog article

Apr 04, 2019

Even with the ongoing move to digital for just about everything, out-of-home (OOH) advertising continues to position itself to yield a strong return on investment. Looking ahead in 2019, these are the top five reasons why including OOH advertising in your marketing plan is a good, strategic move.

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Mapping Out Your Instagram and Facebook Ad Funnel MAPPING OUT YOUR INSTAGRAM AND FACEBOOK AD FUNNEL

blog article

Apr 03, 2019

If you’re not already running Facebook and/or Instagram ads for your business, there are probably six different people who have encouraged you to move some of your advertising dollars to paid social. But where should you start? And if you are advertising on Facebook and Instagram, are you foll...

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Google Ads New Recommended Columns GOOGLE ADS NEW RECOMMENDED COLUMNS

blog article

Apr 03, 2019

Google Ads provides advertisers with hundreds of metrics for evaluating ad performance. It can sometimes be overwhelming to sort through all the available metrics and figure out the ones that are most important to include in your data tables. To simplify reporting options, Google Ads has added in a ...

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7 Facebook Ad Retargeting Strategies You Need to Try 7 FACEBOOK AD RETARGETING STRATEGIES YOU NEED TO TRY

blog article

Apr 03, 2019

Retargeting campaigns often cost less (with lower CPCs) and convert more, making them the ultimate win-win situation for advertisers. Since users are more likely to engage with ads from brands they know and trust, it’s pretty much a win-win-win situation. These seven retargeting strategies are...

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Facebook Advertising for Events to Get People to Visit Your Booth or Know You Exist FACEBOOK ADVERTISING FOR EVENTS TO GET PEOPLE TO VISIT YOUR BOOTH OR KNOW YOU EXIST

blog article

Apr 02, 2019

When attending an event, it's important to gain attention. One of the ways you can do this is via advertising. Advertising on Facebook, Instagram, and Snapchat can raise awareness to others that you are at this event, especially if you are a presenter or sponsor with a table or booth.

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Improve Your Social Media Marketing with These 4 Visual Content Tools IMPROVE YOUR SOCIAL MEDIA MARKETING WITH THESE 4 VISUAL CONTENT TOOLS

blog article

Apr 01, 2019

Your business marketing can be greatly enhanced with eye-catching visuals especially for mobile audiences. Would you like to attract more brand followers? Take advantage of these great tools, and let me know how these work for you

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3 Trends for Mobile Advertising in 2019 3 TRENDS FOR MOBILE ADVERTISING IN 2019

blog article

Apr 01, 2019

As the mobile app industry steps into 2019, the post-dividend era signifies that mobile market has already reached a saturation point. Everyday, there are thousands of new apps listed on app stores, the competitiveness has become even fiercer. The whole industry is consistently looking for new marke...

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6 Basic Facebook Marketing Rules to Follow 6 BASIC FACEBOOK MARKETING RULES TO FOLLOW

blog article

Apr 01, 2019

Marketing on Facebook isn’t a free-for-all. It’s not a guaranteed win, either. (Organic reach on Facebook has notoriously plunged downward in the past few years – reaching your audience for free is pretty much in the past). But, before you can ever make a blip on the Facebook algor...

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Digital Marketing vs. Content Marketing: What You Need to Know DIGITAL MARKETING VS. CONTENT MARKETING: WHAT YOU NEED TO KNOW

blog article

Apr 01, 2019

Modern marketing has undergone an evolution, and you’ve most likely come across common terminologies such as digital marketing and content marketing. Businesses use both types to share news, products and stories, and to promote their brand and engage with their audience. These marketing strate...

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Google Shopping Ads Benchmarks for Your Industry GOOGLE SHOPPING ADS BENCHMARKS FOR YOUR INDUSTRY

blog article

Apr 01, 2019

With one out of three paid clicks on the SERP going to the shopping ads, ecommerce advertisers know that they can’t miss the prime digital shelf that shopping campaigns provide.

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Top 25 Google AdWords Display Network Tips From the Pros TOP 25 GOOGLE ADWORDS DISPLAY NETWORK TIPS FROM THE PROS

blog article

Apr 01, 2019

Google offers a display network serving business ads that show up on related websites and content to target specific audiences. With millions of websites on their network and cheaper cost-per-click, you get more out of your advertising budget. We asked experts for pro tips to help you master Google ...

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Why Social Ads Work WHY SOCIAL ADS WORK

blog article

Apr 01, 2019

Around half of all CMOs are investing in social: between 49% and 57% of CMO’s marketing budgets involved a spend on social in 2017, according to Deloitte Digital. And social media advertising investments are set to increase, with a predicted compound annual growth rate of 17% from 2016 to 2021...

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How to Connect Facebook Ads and Email Marketing for Crazy Good Sales HOW TO CONNECT FACEBOOK ADS AND EMAIL MARKETING FOR CRAZY GOOD SALES

blog article

Mar 30, 2019

As a business that is new to social media, you might naively think that marketing your business means that you spend most of your time posting things on Facebook and Instagram and that is what marketing is. Although Facebook is a huge platform for marketing success and finding leads, Facebook is not...

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The 4 Unique Google Ads Remarketing Campaign Types You Should Test THE 4 UNIQUE GOOGLE ADS REMARKETING CAMPAIGN TYPES YOU SHOULD TEST

blog article

Mar 29, 2019

Remarketing campaigns can be wildly profitable. They allow you to connect with a warm audience who is already familiar with you, whether they’ve purchased from you or interacted with you in some other way– even if they’ve only visited your site after clicking on an ad campaign.

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The Best Social Media Management Tools for Every Business THE BEST SOCIAL MEDIA MANAGEMENT TOOLS FOR EVERY BUSINESS

blog article

Mar 29, 2019

Gone are the days when social media marketers all used the same handful of tools to do their jobs effectively. Today, the tools we use are customized to the strategies we create, the size of our teams, and the types of businesses we work for, among many other criteria. Still, there are certain socia...

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8 Surprisingly Effective Ways to Use Stock Photos in Ads 8 SURPRISINGLY EFFECTIVE WAYS TO USE STOCK PHOTOS IN ADS

blog article

Mar 29, 2019

Not all of us have time to continuously be adding to a collection of professional photographs for our business advertisements. I would guess that many reading this post are busy business owners and digital marketers who need a way to run ads without spending half their day in a photography studio. W...

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Top 5 Social Media Marketing Tools TOP 5 SOCIAL MEDIA MARKETING TOOLS

blog article

Mar 28, 2019

It seems like it should be pretty easy to make a Pinterest worthy masterpiece. But, even if you have all the ingredients, you can’t just start baking without the right bowl, spatula, measuring cups, spoons, mixer, and many other tools that you need. Right?

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Instagram Rolls Out Poll Stickers to Stories Ads INSTAGRAM ROLLS OUT POLL STICKERS TO STORIES ADS

blog article

Mar 28, 2019

Time well spent is an issue Mark Zuckerberg has been grappling with since last year. At the time, the young Facebook CEO worried that users were passively consuming content on the platform, rather than interacting with the posts that the see. Recently Instagram announced a project that follows Zucke...

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How to Decrease Ad Spend Without Decreasing Results HOW TO DECREASE AD SPEND WITHOUT DECREASING RESULTS

blog article

Mar 28, 2019

Paid search ads are a great way to bring in new clients and customers, but there’s one downside: actually paying for all of those clicks. If only there was a way to spend less on ads without simultaneously cutting back on performance

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The Only Facebook Ad Cheat Sheet You’ll Ever Need THE ONLY FACEBOOK AD CHEAT SHEET YOU’LL EVER NEED

blog article

Mar 27, 2019

Consider the next Facebook Ad you want to create. And now quick, think fast: what objective, placements, targeting options, ad formats, and creatives do you want to use? Thinking about it all at once can be overwhelming, especially when you struggle to make sure that all the puzzle pieces are fittin...

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How to Advertise on Groupon in 2019: The Ultimate Guide HOW TO ADVERTISE ON GROUPON IN 2019: THE ULTIMATE GUIDE

blog article

Mar 27, 2019

Groupon is a platform that facilitates the sale of coupons (known as vouchers) offered primarily by local businesses. Groupon doesn’t charge upfront fees to advertise these deals; instead, they collect 50% of each sale. To create a deal on Groupon, simply choose your deal category, determine t...

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The Beginner’s Guide to Facebook Ads for Entrepreneurs THE BEGINNER’S GUIDE TO FACEBOOK ADS FOR ENTREPRENEURS

blog article

Mar 27, 2019

There are tons of pros associated with entrepreneurship. The freedom. The ability to work for yourself. The ability to scale something with your unique stamp on it and to reap a hefty percentage of the profit.

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How to Share Deals & Drive Sales with Facebook Offer Ads HOW TO SHARE DEALS & DRIVE SALES WITH FACEBOOK OFFER ADS

blog article

Mar 27, 2019

Looking for ways to boost your sales, online and offline? Of course, you are! If you haven’t tested Facebook offer ads yet, let’s get you started, right here, right now. Facebook offer ads present a deal to entice prospects to make a purchase. These customizable, mobile-only ads are exce...

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Paid Social Ad Options For Your Business PAID SOCIAL AD OPTIONS FOR YOUR BUSINESS

blog article

Mar 27, 2019

Pay-to-play refers to paid social advertising options for businesses looking to improve their social media marketing results. With more and more brands turning to social media marketing, paid ads give you more visibility and exposure among busy social feeds.

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Why You Should Include Yelp Ads in Your Paid Social Strategy WHY YOU SHOULD INCLUDE YELP ADS IN YOUR PAID SOCIAL STRATEGY

blog article

Mar 27, 2019

When it comes to advertising in 2019, there’s no doubt you need to go digital. There’s also a bevy of options to choose from Facebook to Google AdWords and more. While we often suggest these for both B2B and B2C clients, when it comes to consumer-facing businesses with brick and mortar l...

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4 Paid Media Lessons In Podcast Advertising 4 PAID MEDIA LESSONS IN PODCAST ADVERTISING

blog article

Mar 27, 2019

It seems these days everyone has a podcast, and with more than half of the US population taking up listening to podcasts it’s a great way to share information and keep users engaged with your content. According to a study by the Interactive Advertising Bureau, in 2017 the US market for podcast...

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Blogging and Ads: When to Use Paid Advertising BLOGGING AND ADS: WHEN TO USE PAID ADVERTISING

blog article

Mar 27, 2019

Ads are everywhere, both online and offline. If you’re not using an adblocker, you probably see hundreds of ads a day, many of which you may not pay any attention to. That brings up the question, how should you deal with placing ads on your blog? There are plenty of ways to monetize a new blog...

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Is Advertising Oversaturation a Bad Thing? IS ADVERTISING OVERSATURATION A BAD THING?

blog article

Mar 27, 2019

The NCAA Tournament tipped off last Thursday, setting in motion the organization’s annual three-week made-for-TV spectacle that offers buzzer beaters and Cinderella stories to fans itching for nonstop hoops action. Like all major sporting events, some brands go all in on opportunities like &ld...

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PPC vs CPC – What PPC VS CPC – WHAT'S THE DIFFERENCE?

blog article

Mar 26, 2019

PPC is an abbreviation of the term Pay Per Click which is often used within online advertising platforms such as Google and Facebook. This refers to the method of paying for the ads being served to users on a click by click basis. In comparison, CPC is an abbreviation which refers to the Cost Per Cl...

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How You Can Use Location Tracking Features in Mobile Apps to Create Targeted Advertising Experiences HOW YOU CAN USE LOCATION TRACKING FEATURES IN MOBILE APPS TO CREATE TARGETED ADVERTISING EXPERIENCES

blog article

Mar 26, 2019

Location tracking is a popular tool in mobile app technology that gives a company access to a user’s location data, which provides more accurate and unique information on each consumer. More than half of people (57%) are comfortable with apps that track their location. People allow apps to acc...

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5 Data-Driven Tips to Get More Traffic and Leads From Your Facebook Ads 5 DATA-DRIVEN TIPS TO GET MORE TRAFFIC AND LEADS FROM YOUR FACEBOOK ADS

blog article

Mar 26, 2019

Facebook ads are tricky little beasts. You can’t treat them like direct response ads on Google. Your audience will scroll right on past those product-focused messages if they’re not in the mood to buy. But a paid Facebook strategy is really important for an e-commerce brand.

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The Easy Guide to Social Media for Small Business THE EASY GUIDE TO SOCIAL MEDIA FOR SMALL BUSINESS

blog article

Mar 26, 2019

If you’re on a small marketing team, the sole marketing person at your company, or you’re running all facets of your business, you know what it’s like to wear multiple hats. With countless deliverables to push out to keep your small business running, social media marketing can seem...

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Instagram Advertising Cost: 3 Ways To Lower Ad Spend and Boost ROI INSTAGRAM ADVERTISING COST: 3 WAYS TO LOWER AD SPEND AND BOOST ROI

blog article

Mar 26, 2019

Reaching Instagram’s super-engaged 1 billion active users can pay dividends for many advertisers, but it can also cost a bundle, so finding ways to lower your Instagram advertising cost is vital.

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15 Social Media Marketing Tips To Get You Started 15 SOCIAL MEDIA MARKETING TIPS TO GET YOU STARTED

blog article

Mar 26, 2019

Social media holds significant opportunities for businesses to market themselves, get noticed, and keep their brand top-of-mind.These highly dynamic social platforms have given brands and customers the chance to interact, engage, and do business.While most brands were quick to include social media i...

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7 Prospecting Strategies for PPC Agencies 7 PROSPECTING STRATEGIES FOR PPC AGENCIES

blog article

Mar 26, 2019

If you’re a small to medium-sized marketing agency, chances are you have one question consistently on your mind: “How do I get more clients?” The solution can vary depending upon your niche, years of experience, overhead, and a variety of other factors. And many operations realize ...

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The Online Advertising Landscape in 2019 [Data] THE ONLINE ADVERTISING LANDSCAPE IN 2019 [DATA]

blog article

Mar 25, 2019

Advertising is not always the easiest endeavor. We hear it from our customers every day. And one of the biggest pain points we hear among our small business clientele is a sheer lack of healthy modeling. How are my peers and competitors structuring their accounts? In which channels are they allocati...

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Changes on Facebook might cost advertisers more money per lead CHANGES ON FACEBOOK MIGHT COST ADVERTISERS MORE MONEY PER LEAD

blog article

Mar 25, 2019

Zuckerberg’s vision is to integrate the other social media platforms that Facebook Inc. owns. He believes that the shift can be achieved by merging Facebook, Instagram, WhatsApp, and Messenger.

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How to Use Facebook to Learn More About Your Audience HOW TO USE FACEBOOK TO LEARN MORE ABOUT YOUR AUDIENCE

blog article

Mar 25, 2019

Are you despairing over the loss of data available within Facebook Audience Insights?With the privacy ballyhoo, Facebook made the decision to reduce its Audience Insights tool to only giving insights about people who have liked your Page.This was a tough change, as many of us used the tool to get in...

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Google Dynamic Search Ads: DOs, DON’Ts, and Other Secrets GOOGLE DYNAMIC SEARCH ADS: DOS, DON’TS, AND OTHER SECRETS

blog article

Mar 25, 2019

If you stop to think about it, how often are people searching for the exact thing you target in your Google PPC campaign? And what happens to the plethora of unique searches that cross the eyes of the Google gods on a daily basis?

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3 Steps to Granting Access to Your Amazon Ad Account 3 STEPS TO GRANTING ACCESS TO YOUR AMAZON AD ACCOUNT

blog article

Mar 25, 2019

Digital advertising often requires collaboration. Luckily, platforms like Amazon Advertising make it easy to give other users access to an ad account. Amazon lets you assign users either editor or admin access. The former gives a user the ability to change content, create new ads, and manage existin...

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9 Best Facebook Ad Campaigns to Boost eCommerce Sales 9 BEST FACEBOOK AD CAMPAIGNS TO BOOST ECOMMERCE SALES

blog article

Mar 24, 2019

The ideal eCommerce marketing strategy should include cold traffic and remarketing campaigns, and Facebook ads and promotions are a big part of eCommerce success. Cold traffic campaigns are designed to elicit product interest, build your audience of possible shoppers, and outline who you are and wha...

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Ad Groups For Search Ads AD GROUPS FOR SEARCH ADS

blog article

Mar 23, 2019

When building a search ads account the structure of the account is very critical. One of the best ways to make sure your account is performing well is to break out your ad groups to be very specific to the keywords you are bidding on. Remember ads are written at the Ad Group Level. The best way to t...

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Automating Ad Copy and Keywords: What are Your Options? AUTOMATING AD COPY AND KEYWORDS: WHAT ARE YOUR OPTIONS?

blog article

Mar 22, 2019

When it comes to paid search advertising, the keywords you choose and the ad copy you write to match them have a huge impact on how successful your ads will be.Unfortunately, choosing keywords and writing ad copy is a pain. Surely, there has to be an easier way to manage these key aspects of your ca...

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Offline Advertising Tips For Local Businesses OFFLINE ADVERTISING TIPS FOR LOCAL BUSINESSES

blog article

Mar 22, 2019

Whether you’re a long-established brand or a start-up, we’re sure you’ve heard this line from a handful of concerned customers and fans before: “If you’re not online, does your business even really exist?” We’ve become a culture so consumed with digital medi...

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Amazon Tests Mobile Video Ads in Search Results AMAZON TESTS MOBILE VIDEO ADS IN SEARCH RESULTS

blog article

Mar 22, 2019

Amazon finally steps up to compete against advertising giants, Facebook and Google, by testing a new ad format. According to Bloomberg, Amazon is beta testing video ads in its shopping app. Bloomberg, the first to report on the story, spoke to sources familiar with the project. According to those so...

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Why Hulu’s Price Cut Is Great News for Advertisers WHY HULU’S PRICE CUT IS GREAT NEWS FOR ADVERTISERS

blog article

Mar 22, 2019

With its latest drop in price for its ad-supported service, Hulu has become an attractive advertising platform for digital advertisers. Earlier this year, Hulu announced that it was lowering the cost of its ad-supported plan by two dollars per month. As a result, marketing analyst Emarketer doubled ...

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Is Digital Truck Advertising Right for Your Business? IS DIGITAL TRUCK ADVERTISING RIGHT FOR YOUR BUSINESS?

blog article

Mar 22, 2019

Digital truck advertising is one of the newer promotional methods that Manchester, NH businesses are starting to use, so it is understandable traditionalists are a little wary of jumping in. Folks who have been in business for a long time may not feel like this type of updated advertising technique ...

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Mobile Billboard Truck Advertising for Non-Profits MOBILE BILLBOARD TRUCK ADVERTISING FOR NON-PROFITS

blog article

Mar 22, 2019

A mobile billboard truck may feel like a risky investment for a nonprofit in the Boston area, especially since so many organizations have very little promotional dollars to play around with. Many nonprofit directors believe that they are better off sticking with more traditional means to advertising...

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Ultimate Guide to LinkedIn Ads + How to Use Campaign Manager ULTIMATE GUIDE TO LINKEDIN ADS + HOW TO USE CAMPAIGN MANAGER

blog article

Mar 21, 2019

LinkedIn: A website full of business professionals, job-seekers, senior-level executives, fresh graduates, and marketers alike. It’s the perfect place to advertise, don’t you think? It’s no secret that LinkedIn is bursting with advertising opportunities for B2B marketers. Adding Li...

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7 Types of Advertising + Examples of How Brands Have Used Them 7 TYPES OF ADVERTISING + EXAMPLES OF HOW BRANDS HAVE USED THEM

blog article

Mar 21, 2019

Time after time, businesses allocate large amounts of money towards their advertisement efforts. But with so many types of advertising, how does a business ensure their money is well spent? Despite the array of choices at hand, all types of advertising share two mutual goals: to influence consumers ...

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6 First-Time Google Ads Campaign Mistakes and How to Avoid Them 6 FIRST-TIME GOOGLE ADS CAMPAIGN MISTAKES AND HOW TO AVOID THEM

blog article

Mar 21, 2019

You’re ready to get started with Google Ads. You’ve got your account, you’ve set aside money in the marketing budget, and you’ve read all the tutorials showing you how to actually use the system. If you’re still feeling a little lost, or if you’ve run your first f...

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9 Fantastic LinkedIn Ad Examples (& Why They Work) 9 FANTASTIC LINKEDIN AD EXAMPLES (& WHY THEY WORK)

blog article

Mar 21, 2019

LinkedIn is undeniably an important platform for distributing content. 94% of B2B marketers use LinkedIn as a content distribution channel, compared to just 89% on Twitter and 77% on Facebook and YouTube.

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Local Business Advertising: 3 Ways to Grow in Your Market LOCAL BUSINESS ADVERTISING: 3 WAYS TO GROW IN YOUR MARKET

blog article

Mar 21, 2019

Whether you’re fixing up cars in a small garage or caffeinating bloggers at your own bakery cafe, you’re trying to grow revenue in a market that isn’t terribly big. As such, you’ll need to get creative with your Google Ads campaigns if you want to get the most value out of yo...

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Twitter Ads: What Changes in 2019 – The Complete Guide For Advertisers TWITTER ADS: WHAT CHANGES IN 2019 – THE COMPLETE GUIDE FOR ADVERTISERS

blog article

Mar 21, 2019

Twitter is making some big changes which could potentially increase activity and change what brands can post and when. Are you getting ready for the new Twitter Ads era? And we’re not just talking cool new features being updated or added on; we’re talking about major changes that drastic...

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No Profits, No Advertising: Amazon Implements New Rule NO PROFITS, NO ADVERTISING: AMAZON IMPLEMENTS NEW RULE

blog article

Mar 21, 2019

A new Amazon rule pressures vendors to sell profitable products.  According to CNBC, Amazon has been telling vendors and brand owners that if they don’t sell products at a profit, they won’t be able to promote those products. CNBC learned of this new rule from conversations with ven...

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Master the Google Display Network & Expand the Reach of Your Brand MASTER THE GOOGLE DISPLAY NETWORK & EXPAND THE REACH OF YOUR BRAND

blog article

Mar 20, 2019

There are more than 2 million websites on the Google Display Network. According to Google, that reaches more than 90% of the entire internet population. But one of the best aspects of the Google Display Network is that it lets you specifically target your audience based on a whole mess of different ...

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Why Blockchain is Set to Change Online Advertising Forever WHY BLOCKCHAIN IS SET TO CHANGE ONLINE ADVERTISING FOREVER

blog article

Mar 20, 2019

By 2021, marketing budgets for advertisers in the US is set to reach $120 billion collectively. To cut a long story short, the online ad world is booming. In fact, we can barely take a step (or a click) on the web without coming face to face with an ad. Advertisers now have access to mammoth amounts...

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What is Programmatic Advertising? The Ultimate Guide (2019) WHAT IS PROGRAMMATIC ADVERTISING? THE ULTIMATE GUIDE (2019)

blog article

Mar 20, 2019

The numbers don’t lie. In 2018, 80% of digital display marketing in the US was done via programmatic advertising. So why, exactly, do marketers turn to programmatic for their display campaigns, and what is it really? To put it short, programmatic advertising is a way to automatically buy and o...

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Five Priorities for the Future of TV Advertising in Europe FIVE PRIORITIES FOR THE FUTURE OF TV ADVERTISING IN EUROPE

blog article

Mar 20, 2019

The TV industry is in the midst of rapid change. The devices used for media consumption are shifting from the traditional television set to mobile and digital, while linear broadcast channels are giving way to the likes of OTT players such as Now TV, Netflix and Amazon Prime. While incumbent media o...

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11 Reasons Why Your Facebook Ads Are Not Delivering 11 REASONS WHY YOUR FACEBOOK ADS ARE NOT DELIVERING

blog article

Mar 19, 2019

Have you ever asked yourself, “Why are my Facebook ads not delivering? Why aren’t they getting impressions?” After months of strategizing, late-night copywriting, and hard work; your campaign is finally ready to go. You’ve got your target audience, you’ve checked for de...

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Save time with Google Ads import updates in Bing Ads Editor SAVE TIME WITH GOOGLE ADS IMPORT UPDATES IN BING ADS EDITOR

blog article

Mar 19, 2019

In the Choose import options window, you can now select specific items to import, and you have the ability to adjust your Bids and budgets, and Landing page URLs. You can also specify settings for targeting and ad extensions and modify Tracking templates. Now that your campaigns import directly into...

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7 Powerful Benefits of Using PPC Advertising 7 POWERFUL BENEFITS OF USING PPC ADVERTISING

blog article

Mar 19, 2019

There are many compelling benefits of PPC advertising. Whether you’re trying to convince your boss or a client about the value of Google Ads (or Bing Ads), there’s a powerful case to be made. PPC can have a major – and positive – impact on most businesses and brands. If you a...

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All you need to know about non skippable in-stream ads ALL YOU NEED TO KNOW ABOUT NON SKIPPABLE IN-STREAM ADS

blog article

Mar 19, 2019

As a landmark development, YouTube has now expanded its non-skippable ad format to more creators, brands and advertisers who are looking to monetise their content. One of the many advantages of non-skippable ads is that your brand can reach its target audience with a complete message.

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5 Mobile App Development Trends Gaining Steam in 2019 5 MOBILE APP DEVELOPMENT TRENDS GAINING STEAM IN 2019

blog article

Mar 18, 2019

What’s important, however, is that with the advent of mobile technologies comes the shift in user’s preferences. We get a lot more used to doing stuff with our phones, that we become more demanding. We want our experience to be more elevated, so to speak. We’re looking for simplici...

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The Definitive Guide to Ecommerce PPC on Google, Amazon, & Bing THE DEFINITIVE GUIDE TO ECOMMERCE PPC ON GOOGLE, AMAZON, & BING

blog article

Mar 18, 2019

It’s 4 o’clock in the afternoon on a crisp October Saturday. Gorgeous, brightly colored leaves are falling outside the window, patiently making their way to the damp grass with enough grace to make angels weep. Suddenly, our hero enters the room. He was responsibly enjoying some light be...

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4 Facebook Ad Tools that will Increase Your Sales 4 FACEBOOK AD TOOLS THAT WILL INCREASE YOUR SALES

blog article

Mar 18, 2019

Social media advertising has become almost a must when it comes to building a business online. Many brands and businesses are turning to Facebook ads to increase their Page numbers and sales. Would you like to improve your ad reach, but don’t know where to start? Check out these great Facebook...

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How to Build an SEO & UX-Minded Main Navigation HOW TO BUILD AN SEO & UX-MINDED MAIN NAVIGATION

blog article

Mar 18, 2019

This can also be asked of simply improving an existing site to provide better content pathways, usher conversions or portray content importance to crawling search engines. The answer: your main navigation.Website main navigations are like snowflakes. You will never see two that are the same.They ser...

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5 Reasons You MUST Spend Money Outside of PPC 5 REASONS YOU MUST SPEND MONEY OUTSIDE OF PPC

blog article

Mar 18, 2019

Part of our filtering system when we receive leads for new clients is asking how much of their marketing budget is devoted to PPC marketing (the only channel we manage at my PPC agency). OK, so why in the world would a person (me!) who has invested his life in the realm of PPC marketing purposefully...

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What Is PPC & How Paid Search Marketing Works WHAT IS PPC & HOW PAID SEARCH MARKETING WORKS

blog article

Mar 18, 2019

Pay-per-click (PPC) is an advertising model that lets marketers place ads on an ad platform and pay the host of that platform every time their ad is clicked. The goal of a PPC ad is to lead the person viewing it to click through to the advertiser’s website or app, where that visitor can comple...

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Google Ads Quality Score: How To Raise It & Lower Your Costs GOOGLE ADS QUALITY SCORE: HOW TO RAISE IT & LOWER YOUR COSTS

blog article

Mar 18, 2019

Every advertiser has the goal of reaching their target audience with relevant, high-quality ads that result in more engagement, clicks, and conversions. Well, improving your Google Ads quality score will help you to do just that.

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11 Google Ads Strategies For 2019 11 GOOGLE ADS STRATEGIES FOR 2019

blog article

Mar 18, 2019

Check out 11 Google Ads strategies for 2019. We cover some of the top google adwords strategies, best practices, tips, and tricks for you to get the most out of your google ads budget. You can learn the Google Ads best practices for beginners in 2019 and beyond.

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How to Pick the Right Facebook Ad Type for Your Campaigns HOW TO PICK THE RIGHT FACEBOOK AD TYPE FOR YOUR CAMPAIGNS

blog article

Mar 18, 2019

It’s not uncommon for marketers to face decision fatigue on a regular basis, and if business owners are tackling their own marketing, that fatigue is only heightened. You have to make decisions about platforms, your marketing budget, how to spend it, the strategies you want to use, and so much...

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Facebook Is Beta Testing a New Interface for Ads Manager FACEBOOK IS BETA TESTING A NEW INTERFACE FOR ADS MANAGER

blog article

Mar 18, 2019

Big or small, platform updates alter the workflows people are accustomed to. That’s why it’s helpful to stay on top of the latest news as platforms like Facebook’s Ads Manager release new changes. Marketing Land recently discovered some small updates coming to Ads Manager. Although...

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5 Tips for Creating Your Facebook PPC Marketing Strategy 5 TIPS FOR CREATING YOUR FACEBOOK PPC MARKETING STRATEGY

blog article

Mar 15, 2019

As far as social media advertising is concerned, Facebook is where it’s at.But with constant algorithm changes and Facebook Business updates, Facebook Ads can be a bit of a moving target in terms of developing a robust PPC marketing strategy. That’s why placing your PPC advertising requi...

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7 Ways to Leverage Video in Your B2B Marketing Strategy 7 WAYS TO LEVERAGE VIDEO IN YOUR B2B MARKETING STRATEGY

blog article

Mar 15, 2019

Effective B2B video marketing content can help firms tell compelling stories, showcase their expertise or company culture, and boost conversions. Video already dominates social media, and it’s becoming central to any marketing strategy. As we shared in our post on 2019 marketing trends, video ...

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Understanding the Value of Interactive Content UNDERSTANDING THE VALUE OF INTERACTIVE CONTENT

blog article

Mar 14, 2019

For example, the BBC created an extremely engaging web page that tries to put the vastness of our universe in perspective. As you scroll down the page, a rocket takes flight throughout our solar system, highlighting landmark distances as you pass them. If you scroll in the opposite the direction, th...

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Marketing Terms & Digital Advertising Acronyms You Should Know MARKETING TERMS & DIGITAL ADVERTISING ACRONYMS YOU SHOULD KNOW

blog article

Mar 14, 2019

When it comes to digital advertising and marketing terms, acronyms like UGC, GDN, ROAS, RTB, SOV, and even TrV are commonly tossed around when discussing campaigns. If you’re not familiar with them, you’re not alone.Although shorthand ways of describing concepts are nothing new, the ever...

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How to Create Social Media Videos for Your Business HOW TO CREATE SOCIAL MEDIA VIDEOS FOR YOUR BUSINESS

blog article

Mar 14, 2019

We’ve all heard it: it’s no longer “content is king” as much as it is “video is king”. That is all well and good, but how do you actually get started with video marketing? What kinds of videos should you create to promote your business? How can you consistently cr...

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9 Social Media Growth Hacks Your Business Needs in 2019 9 SOCIAL MEDIA GROWTH HACKS YOUR BUSINESS NEEDS IN 2019

blog article

Mar 14, 2019

YouTube is the second largest search engine of this world after Google and it makes sense to promote your business on YouTube. The future is of videos and getting viral on YouTube requires some good skills. Here are some tips that you can use to make your videos get viral on YouTube:Research your ta...

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What Is Advertising? +What Makes an Ad Successful WHAT IS ADVERTISING? +WHAT MAKES AN AD SUCCESSFUL

blog article

Mar 14, 2019

Consumers attention spans are shorter than ever, so how do you get your business to stand out from the crowd? The answer to that? Advertising. Advertisements are everywhere, and it's difficult to imagine a world without them. Even in the most unlikely of locations, a business will find a way to ...

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How to Advertise on Facebook. The Complete Guide + Facebook Ad Examples HOW TO ADVERTISE ON FACEBOOK. THE COMPLETE GUIDE + FACEBOOK AD EXAMPLES

blog article

Mar 14, 2019

So you’re considering advertising on Facebook, huh? Well, you've come to the right place. Ever since its creation in 2004, Facebook has proven to be a social media giant. Whether you use the site to connect with family and friends or use it as a business owner, the platform has also become...

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Building Relationships Through Email Marketing BUILDING RELATIONSHIPS THROUGH EMAIL MARKETING

blog article

Mar 14, 2019

With proper execution, the addition of a strategic email marketing plan is a huge asset to your digital marketing efforts. In fact, according to HubSpot, email is one of the only marketing channels we can use to build an authentic relationship with the humans that keep our businesses alive. Building...

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3 Facebook hacks to help you grow your business 3 FACEBOOK HACKS TO HELP YOU GROW YOUR BUSINESS

blog article

Mar 14, 2019

If you have a pulse, there is a good chance you're familiar with the social media platform Facebook. The once-obscure college friends app has since blossomed into a worldwide trend. A whopping 68 percent of Americans have a Facebook account, and about three-quarters of those people say they chec...

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How to Optimize Google Ads When Average Position Disappears HOW TO OPTIMIZE GOOGLE ADS WHEN AVERAGE POSITION DISAPPEARS

blog article

Mar 14, 2019

Google has announced that the “average position” metric will no longer be supported starting in September. Having been a Googler myself for almost a decade, I can only imagine the trepidation the Google Ads marketing team must have felt before making this announcement.With the near conti...

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Why 70% of the Small Businesses are Failing with Facebook Ads WHY 70% OF THE SMALL BUSINESSES ARE FAILING WITH FACEBOOK ADS

blog article

Mar 14, 2019

Well, that’s what Facebook is – an 80,000-pound advertising gorilla. 9 out of 10 marketers use Facebook Ads to generate leads and to feed their sales pipeline. After all with 2.2 Billion active users, it is a country (if not a continent!) of its own. With more than $27 Billion in revenue...

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Facebook Advertising Tips: Budgeting for New Acquisition vs. Retargeting FACEBOOK ADVERTISING TIPS: BUDGETING FOR NEW ACQUISITION VS. RETARGETING

blog article

Mar 14, 2019

Many brands, whether they’ve been running new acquisition campaigns on Facebook or are completely new to the paid acquisition game, ask me: “how much money should we be spending on retargeting?” The answer comes down to several factors. Go into your Google Analytics or your Faceboo...

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Google Ads Bidding Strategies: The Ultimate Guide GOOGLE ADS BIDDING STRATEGIES: THE ULTIMATE GUIDE

blog article

Mar 13, 2019

Choosing the right Google Ads bidding type and implementing a solid strategy for adjusting bids is critical to driving your ad costs down. If you aren’t deeply familiar with the different options you have, blindly choosing one type of Google ads bidding is like placing your entire paycheck on ...

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Why User Data is the Next Big Deal in Digital? WHY USER DATA IS THE NEXT BIG DEAL IN DIGITAL?

blog article

Mar 13, 2019

User data has been a really hot topic across many industries, especially digital. Transparency is spreading over the advertising word and users want to have total control over what information is passed to the companies, and what are they doing with all of this information about users.

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LinkedIn Advertising Cheatsheet LINKEDIN ADVERTISING CHEATSHEET

blog article

Mar 13, 2019

We’ve heard a lot of moaning and complaining about LinkedIn not working. We’ll admit it: unlike Facebook, LinkedIn is not for every business. But that doesn’t mean that it isn’t useful.There are tons of B2B marketers out there leveraging the platform to spread brand awareness...

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Social commerce trends in 2019 SOCIAL COMMERCE TRENDS IN 2019

blog article

Mar 13, 2019

For many of us today, we’re just as likely to buy something online as in a physical shop. E-commerce has consistently grown and developed over the last 10 to 15 years and it appears this trend is set to continue. With the likes of Amazon setting new standards all the time, we’ve never ex...

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Three trends shaping programmatic advertising in 2019 THREE TRENDS SHAPING PROGRAMMATIC ADVERTISING IN 2019

blog article

Mar 13, 2019

In the ten years since the dawn of programmatic, the industry has seen exponential growth, alongside constant change and complexity. With programmatic now fully implemented into most media strategies, new practices and trends are shaping the industry. Programmatic customisation is now common practic...

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The First Steps to Creating a True Cross-Channel Advertising Strategy THE FIRST STEPS TO CREATING A TRUE CROSS-CHANNEL ADVERTISING STRATEGY

blog article

Mar 13, 2019

Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your cross-c...

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How to Maximize Facebook Lead Gen Ads for Your Business HOW TO MAXIMIZE FACEBOOK LEAD GEN ADS FOR YOUR BUSINESS

blog article

Mar 13, 2019

Initially, Facebook was created to make people socialize with their friends and relatives. However, as the popularity of the website grew exponentially, it gradually turned into a platform where businesses can promote their products and services while engaging with their target audience. Now, compan...

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6 Digital Transformation Trends for 2019 6 DIGITAL TRANSFORMATION TRENDS FOR 2019

blog article

Mar 13, 2019

Digital transformation is much more than “corporate speak”, and we should not discount its legitimacy. Yes, “digital transformation” has been overused and diluted by executives and consultants to represent all aspects of digitalization in every facet of a business. But, when ...

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The 7-Step Facebook Ad Plan Lessons Pulled from the Digital Marketer Vault THE 7-STEP FACEBOOK AD PLAN LESSONS PULLED FROM THE DIGITAL MARKETER VAULT

blog article

Mar 13, 2019

If you’ve been wanting to create a Facebook advertising plan or revamp your existing Facebook ad strategy, you’ve come to the right place. DigitalMarketer drives A LOT of traffic from Facebook, and we’ve learned a couple new things over the last few years. From campaign strategies ...

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Shopping On Social Is Boosting e-Commerce SHOPPING ON SOCIAL IS BOOSTING E-COMMERCE

blog article

Mar 12, 2019

Social media and shopping became bedfellows right at the very start. As soon as brands realised that people would search social media for stuff to buy (which was probably about five minutes after Facebook went live) the landscape became one that was worth advertising to.

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3 Myths in Content Marketing and How to Counter Them 3 MYTHS IN CONTENT MARKETING AND HOW TO COUNTER THEM

blog article

Mar 12, 2019

Those of us who work on content teams eat, breathe, and dream the stuff. But running into someone who doesn’t “get” content marketing changes (and sometimes challenges) your perspective on assumptions you make every day.

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Facebook Automated Ads: Everything You Need To Know FACEBOOK AUTOMATED ADS: EVERYTHING YOU NEED TO KNOW

blog article

Mar 12, 2019

Those who tried Facebook Automated Ad raise your hand, please. Those who “Nah, I don’t trust new features until you show me numbers” raise your hand, please. And those of you that didn’t even know what facebook Automated ads were until this moment raise your hand, please.

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Nine advertising and marketing trends for 2019 NINE ADVERTISING AND MARKETING TRENDS FOR 2019

blog article

Mar 12, 2019

You can’t research any trend any longer without finding the word digital in it. It’s a given that the Fourth Industrial Revolution (4IR) has impacted every facet of society, work and business. The only question remaining is: How prepared are you and your business to compete? These are th...

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4 Strategies for Effectively Advertising on Google, Facebook, and Amazon 4 STRATEGIES FOR EFFECTIVELY ADVERTISING ON GOOGLE, FACEBOOK, AND AMAZON

blog article

Mar 11, 2019

When it comes to e-commerce, Amazon is one of the highest-intent, lowest-funnel forms of advertising you can have in your media mix. Think about it: 100 percent of people go to Amazon to do one thing buy something.

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5 Instagram Tools that Work 5 INSTAGRAM TOOLS THAT WORK

blog article

Mar 11, 2019

With more than 111 million active users expected to join by 2019, Instagram has a ton of potential for business and content marketers looking to reach millions of customers. But for professionals unfamiliar with Instagram, it may simply appear to be the home of amateur models.

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The Complete Guide to CPC Advertising (on Google, Facebook, and Instagram) THE COMPLETE GUIDE TO CPC ADVERTISING (ON GOOGLE, FACEBOOK, AND INSTAGRAM)

blog article

Mar 11, 2019

Global digital advertising spending is expected to rise 17.1% to $327.28 billion this year, with Google and Facebook leading the pack when it comes to U.S. ad sales. Cost-per-click, or CPC advertising, factors heavily into those big numbers.

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7 Ways to Generate More Social Media Traffic in 2019 7 WAYS TO GENERATE MORE SOCIAL MEDIA TRAFFIC IN 2019

blog article

Mar 11, 2019

You know those customer chat widgets that pop up on the bottom of a website?You can take them to the next level with a Facebook Messenger website widget.It functions the same way as a normal website chat, but with an added bonus: Every time a customer chats with you, they have to opt in to Facebook ...

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9 Surefire Ways to Boost Social Media Following 9 SUREFIRE WAYS TO BOOST SOCIAL MEDIA FOLLOWING

blog article

Mar 11, 2019

In our noisy, fast-paced, digital world, social media is the megaphone that amplifies everything. Good thing, too, because today, brands are struggling to gain followers who respond to their content and offers. Think about it, hundreds of thousands of new business start up each month, and nearly all...

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Social Media Marketing: The Ultimate Guide SOCIAL MEDIA MARKETING: THE ULTIMATE GUIDE

blog article

Mar 11, 2019

As I scroll through my Instagram feed every day (cough, cough...multiple times a day), I consistently notice new posts and stories by The Frye Company. I’ve always been a fan of their boots, clothing, and accessories, but I also love the content they share on their Instagram profile.Their post...

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5 Myths About Online Marketing That Need To Be Busted 5 MYTHS ABOUT ONLINE MARKETING THAT NEED TO BE BUSTED

blog article

Mar 09, 2019

I had this opportunity to meet with a new client, and their main goal was they wanted to increase their social media presence. I got to meet with them face-to-face, along with their social media team. I started talking about their website and their email marketing, and the look on their faces was pu...

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USER INTENT – THE SECRET TO B2B MARKETING SUCCESS USER INTENT – THE SECRET TO B2B MARKETING SUCCESS

blog article

Mar 08, 2019

It is all about the data. From tailoring and customizing information to providing a seamless shopping experience, use of intent data or behavioral data is making waves for B2B organizations around the globe. It has certainly made its mark and there’s no denying it.  Gone are the days wher...

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6 EASY STEPS TO B2B VIDEO MARKETING CAMPAIGN 6 EASY STEPS TO B2B VIDEO MARKETING CAMPAIGN

blog article

Mar 08, 2019

Haven’t you all come across these terms? Evolution in marketing has gone through various stages. It could be anything like touting, pitching a product or wooing the customers. Marketing strategies tend to keep changing with time. Thanks to the advancing technology. Blogs and articles play a vi...

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ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME ACCOUNT-BASED MARKETING TACTICS TO STAY AHEAD OF THE GAME

blog article

Mar 08, 2019

ABM -- one of the biggest buzzwords in the digital marketing world. A significant component in the marketing strategy, that took the pillars of marketing to its prime. And it still remains to be a continued success! 2018 was a fantastic year in terms of demand generation and ROI, companies that impl...

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3 Pro Tips for Powerful B2B Personalization 3 PRO TIPS FOR POWERFUL B2B PERSONALIZATION

blog article

Mar 08, 2019

As head of personalization for global B2B solutions provider SAP, James Skay leads, develops, and implements the SAP.com personalization strategy, ensuring it aligns with the company’s enterprise marketing efforts to deliver the intelligent enterprise. Website personalization is one tactic wit...

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40+ Advertising Statistics for 2019 40+ ADVERTISING STATISTICS FOR 2019

blog article

Mar 08, 2019

The advertising landscape is constantly adapting to accommodate the habits of online users. In recent years we have seen dramatic shifts that have pulled advertising from desktops to phones. Additionally, we have seen huge increases in native advertising, social media advertising and video advertisi...

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Using Video Advertising Vehicles for Your Local Political Campaign USING VIDEO ADVERTISING VEHICLES FOR YOUR LOCAL POLITICAL CAMPAIGN

blog article

Mar 08, 2019

Many small-town businesses use video advertising vehicles to promote themselves, but the opportunity is being missed by many local politicians. If you are running for local office in Providence, RI or other similar areas, you could be making a huge impact with video advertising vehicles as the campa...

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Bing Ads Powerful Moments Success Story Challenge: The winners BING ADS POWERFUL MOMENTS SUCCESS STORY CHALLENGE: THE WINNERS

blog article

Mar 07, 2019

Microsoft believes in the transformative power of diversity and inclusion. We believe in the value of actively engaging different perspectives to challenge and stretch our thinking, enrich the experiences of our employees and empower every person and every organization on the planet to achieve more....

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Bing Ads: The Ultimate Tutorial for Businesses BING ADS: THE ULTIMATE TUTORIAL FOR BUSINESSES

blog article

Mar 07, 2019

With Google controlling the majority share of online traffic, it’s easy to write off Bing as a PPC platform, but Bing Ads has enormous potential for businesses of all sizes– especially those with smaller budgets. And since most advertisers are too busy fighting over Google Ad placements ...

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So Long Traditional Advertising; Hello Digital Advertising SO LONG TRADITIONAL ADVERTISING; HELLO DIGITAL ADVERTISING

blog article

Mar 07, 2019

According to a study done by eMarketer, spending on digital advertising will outpace that of traditional marketing this year. Digital ad spending is projected to be about $130 billion or about 54% of total advertising dollars. Traditional advertising, including TV, magazines and newspapers will tota...

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Top 3 Benefits Of Advertising On Instagram TOP 3 BENEFITS OF ADVERTISING ON INSTAGRAM

blog article

Mar 06, 2019

Achieving an amazing advertisement isn’t only about the written content, it also geared by stimulating and engaging visuals. A perfect example is an online platform known as Instagram. Everything on Instagram is visual oriented; from Insta stories to photos, and videos.  This has become a...

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A 7-Step Guide to Creating an Online Digital Marketing Strategy A 7-STEP GUIDE TO CREATING AN ONLINE DIGITAL MARKETING STRATEGY

blog article

Mar 06, 2019

In the past, marketing has relied on advertisements written in local newspapers, or through the posting of flyers around town. Nowadays, technology is the main way that marketing is implemented for businesses across the globe. The development of technology has greatly impacted the way in which compa...

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Should you in-house or outsource paid search? SHOULD YOU IN-HOUSE OR OUTSOURCE PAID SEARCH?

blog article

Mar 06, 2019

In-housing is a growing industry trend at the moment with big brands like P&G and Vodafone cutting their agency rosters and taking more of their media buying in-house. It’s not just Vodafone and P&G, the IAB published a report showing 18% of marketers have taken programmatic buying in-...

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Build an intent-based SEO strategy for your e-commerce brand BUILD AN INTENT-BASED SEO STRATEGY FOR YOUR E-COMMERCE BRAND

blog article

Mar 06, 2019

We don't need SEO. We use Adwords. It works better for us. I’ve heard this phrase countless times over in the e-commerce space, but it couldn’t be further from the truth.Nearly 43% of all e-commerce traffic is organic, while just 26% of traffic comes from ads. If you are focusing on ...

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4 LinkedIn Marketing Strategies for 2019 4 LINKEDIN MARKETING STRATEGIES FOR 2019

blog article

Mar 06, 2019

LinkedIn marketing is something I really, really believe in for 2019.LinkedIn has transformed so much as a platform. Years ago, it used to just be for job seekers. People would post r esumes, and only connect with people they knew and no one else.  Now, it’s become more of a content platf...

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The Ultimate Cheat Sheet for Mastering Mobile Marketing THE ULTIMATE CHEAT SHEET FOR MASTERING MOBILE MARKETING

blog article

Mar 06, 2019

As of 2018, there were 3.7 billion people who accessed the internet through a mobile device, according to Statista. That's more than half the world's population. Aside from the astounding growth of mobile, many countries are witnessing people purchase smartphones first, bypassing PC ownershi...

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Five Ways To Make Advertising Fun For Your Customers And Employees FIVE WAYS TO MAKE ADVERTISING FUN FOR YOUR CUSTOMERS AND EMPLOYEES

blog article

Mar 06, 2019

Advertising is a way of life for every business, and the more advertising and marketing you do, the better off you are. Without a comprehensive marketing strategy, customers won’t know your business exists. If they don’t know you exist, they can’t buy your products or services. All...

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3 Reasons to Run Responsive Display Ads + New Features 3 REASONS TO RUN RESPONSIVE DISPLAY ADS + NEW FEATURES

blog article

Mar 05, 2019

Display ads can either fill white space like subpar motel art, or they can be a powerful means of discovering or reaching your target audience. Google’s rollout of the Responsive display ad format (RDAs) in 2018 was an effort to give advertisers more creative options, as well as increase the r...

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What’s the Difference Between Content Marketing, Branded Content, and Native Advertising? WHAT’S THE DIFFERENCE BETWEEN CONTENT MARKETING, BRANDED CONTENT, AND NATIVE ADVERTISING?

blog article

Mar 05, 2019

Clarifying the Noise: The Content Marketing Spectrum. I attempted to stratify (and demystify a bit) the different approaches of content marketing, native advertising, and branded content. At the time, I said this was a “work in progress” and I would add to it as we thought of new ways to...

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How to Use Facebook Lookalike Audiences to Scale Your eCommerce Business HOW TO USE FACEBOOK LOOKALIKE AUDIENCES TO SCALE YOUR ECOMMERCE BUSINESS

blog article

Mar 05, 2019

To scale any business it’s essential to bring new people into the sales funnel using prospecting ads. These audiences of people that haven’t engaged with us before are called cold traffic, as opposed to our Facebook fans, leads, and customers which have already engaged with us and are re...

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17 Facebook Ad Tricks That Actually Boost Sales 17 FACEBOOK AD TRICKS THAT ACTUALLY BOOST SALES

blog article

Mar 05, 2019

They’re a fantastic way for online shop owners to get their products in front of a bigger audience. Most importantly, they get your products in front of the rightaudience. For ecommerce owners, Facebook gives you an easy way to target a very specific customer, and drive them back to your websi...

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How To Promote Amazon Products With Facebook Ads HOW TO PROMOTE AMAZON PRODUCTS WITH FACEBOOK ADS

blog article

Mar 05, 2019

Facebook Ads are a powerful tool for Amazon sellers: they can boost sales & rankings on Amazon while building an audience of raving fans for long-term success.They are typically the most cost-effective and scalable source of traffic outside Amazon itself. Combining Facebook Ads with a solid Amaz...

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The Beginner’s Guide to Small Business SEO THE BEGINNER’S GUIDE TO SMALL BUSINESS SEO

blog article

Mar 05, 2019

Do you find SEO daunting? Do you lack time to learn the intricacies of this ever‐changing and often puzzling field? Here’s the guide for you. They don’t have much technical expertise: SEO isn’t that complicated, but “being good at computers as my Nana would say is a definite ...

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Challenges in Digital Advertising: Facebook CHALLENGES IN DIGITAL ADVERTISING: FACEBOOK

blog article

Mar 05, 2019

Did you know Facebook is 15 years old? It launched around 2004; the summer Olympics were in Greece and the Boston Red Sox won their first World Series since 1918! Most of the population wasn’t even allowed access to Facebook and when you got it, your college email address was required. But, wh...

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5 Trends that will Define Outdoor Advertising in 2019 5 TRENDS THAT WILL DEFINE OUTDOOR ADVERTISING IN 2019

blog article

Mar 05, 2019

It’s only the first quarter of 2019 and outdoor media advertising trends are beginning to take center stage as some of the most sought after means to promote business. With technologies advancing, it is not surprising how companies are going beyond traditional outdoor billboard advertising to ...

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7 Facebook Messenger Marketing Tips From the Pros 7 FACEBOOK MESSENGER MARKETING TIPS FROM THE PROS

blog article

Mar 04, 2019

Are you using Facebook Messenger in your marketing? Looking for tips to improve your Messenger bot experience? In this article, seven leading Facebook Messenger marketing experts share their top tips for improving your Messenger performance.

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Google Ads Update – Here’s What You Need to Know Now GOOGLE ADS UPDATE – HERE’S WHAT YOU NEED TO KNOW NOW

blog article

Mar 04, 2019

We saw some big Google Ads updates last year. And the trend doesn’t seem to be stopping this year. One thing was clear from the July 2018 branding shift and message change:They want to make it easier than ever before to run ads and be successful with Google ads.And they are delivering on that ...

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Best display ad campaign of 2018 BEST DISPLAY AD CAMPAIGN OF 2018

blog article

Mar 04, 2019

Here at Bannerflow, helping marketing teams worldwide create their best display ad campaigns is in our DNA. Indeed, we like to think the majority of campaigns built via our platform are brilliant  yet, sometimes a few campaigns rise above the rest. And that’s what this blog celebrates Cho...

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How to build responsive banner ads with HTML5 HOW TO BUILD RESPONSIVE BANNER ADS WITH HTML5

blog article

Mar 04, 2019

In this article we explain why HTML5 responsive banner ads are a must for all digital advertisers. From designers to digital specialists, from agencies to in-house teams, HTML5 display advertising is now the the default banner format. In particular, with an ever greater number of devices, and platfo...

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Online advertising trends to watch: 2019 ONLINE ADVERTISING TRENDS TO WATCH: 2019

blog article

Mar 04, 2019

Every year here at Bannerflow we set out to give you the trends in online advertising that you need to watch out for. What’s happening in the industry right now, and what’s set to shape how you create the most engaging and effective ads out there. 

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Display advertising best practices 2018 DISPLAY ADVERTISING BEST PRACTICES 2018

blog article

Mar 04, 2019

Every year we update and review our best practices guide for display advertising. With constant development in the world of online display, keeping track of changes is a must. Banner best practices has changed much since the very first banner ad appeared online in the 1990s. From humble beginnings, ...

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Pros and Cons of Digital Billboard Advertising PROS AND CONS OF DIGITAL BILLBOARD ADVERTISING

blog article

Mar 03, 2019

Digital billboard advertising is increasingly becoming the preferred choice of out of home advertising for many companies. In fact, the rise of digital signage systems is evident not only in the number of brand-new electronic billboards in Los Angeles, but also in different forms of retail and franc...

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Facebook Showcase Video Ads FACEBOOK SHOWCASE VIDEO ADS

blog article

Mar 02, 2019

Facebook Announces Facebook Showcase for Premium Video Advertising: Facebook debuted Facebook Showcase, a new premium video ad program that gives online video and TV ad buyers participating in the upfront selling cycle new opportunities to reach their target audiences on Facebook.

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7 Essential Tips to Optimize Your Facebook Business Page 7 ESSENTIAL TIPS TO OPTIMIZE YOUR FACEBOOK BUSINESS PAGE

blog article

Mar 02, 2019

Being on Facebook almost seems like second nature now that businesses have gone digital.Facebook found that up to 78% of consumers using Facebook to find products and services, from business owners like you.But what if you're not getting any customers from Facebook?

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WHAT YOU SHOULD KNOW BEFORE MARKETING ON FACEBOOK WHAT YOU SHOULD KNOW BEFORE MARKETING ON FACEBOOK

blog article

Mar 01, 2019

If you’re a local emergency plumber, people don’t typically find you by scrolling through social media and remembering your business’ name if they ever need your services. The people you serve find your business by searching online after a plumbing emergency strikes. Consider this ...

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5 ways accounting firms can be braver with branding 5 WAYS ACCOUNTING FIRMS CAN BE BRAVER WITH BRANDING

blog article

Mar 01, 2019

The accounting industry probably isn’t the first place you might look for examples of bold brand strategy. But a changing business environment may reward those firms that have the courage to leave the middle of the road.

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Early Stage B2B Startups Marketing: How To Get Your First Clients EARLY STAGE B2B STARTUPS MARKETING: HOW TO GET YOUR FIRST CLIENTS

blog article

Mar 01, 2019

Here’s the scariest bit about starting a business- 90% of startups will fail. Certainly not what you’d like to hear, but that’s a fact.As an entrepreneur, you’ll probably be optimistic about everything at first. And that’s commendable. Unfortunately, the problem with op...

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Effective Facebook Advertising Strategies for 2019 EFFECTIVE FACEBOOK ADVERTISING STRATEGIES FOR 2019

blog article

Mar 01, 2019

People get confused when I talk about advertising on Facebook and Instagram. Truth is, I don’t actually care about Facebook. I don’t care about social media.I’d be thrilled to tell all of you to go and buy ads on page 187 of Vogue Magazine, or buy billboard ads and outdoor media.

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How to Make the Most of Your Ad Spend with Email Validation HOW TO MAKE THE MOST OF YOUR AD SPEND WITH EMAIL VALIDATION

blog article

Mar 01, 2019

You know the value of a strong paid search strategy. That’s why you spend significant time and money running ad campaigns, from keyword research to writing ad copy, and targeting your spend in order to drive qualified leads to a landing page. When prospects click on your ad, you don’t ju...

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6 Steps to Create a Full-Funnel Advertising Strategy with Facebook Objectives 6 STEPS TO CREATE A FULL-FUNNEL ADVERTISING STRATEGY WITH FACEBOOK OBJECTIVES

blog article

Feb 28, 2019

As promised in my previous post, I am back with part two on how to leverage Facebook objectives to create a cross-funnel campaign strategy. If you didn’t have the chance to catch part one, here are the main points you need to know: Facebook offers three campaign objective options for advertise...

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Audience Targeting in Paid Search Campaigns: What You Need to Know AUDIENCE TARGETING IN PAID SEARCH CAMPAIGNS: WHAT YOU NEED TO KNOW

blog article

Feb 28, 2019

For a long time, paid search advertising with Google Ads has centered almost exclusively on keywords. You created keyword lists, ads that matched the search intent of those keyword lists and then set up bids based on what clicks from people searching for those keywords were worth.

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How to Scale Your Ad Campaigns with the Facebook Power Editor HOW TO SCALE YOUR AD CAMPAIGNS WITH THE FACEBOOK POWER EDITOR

blog article

Feb 28, 2019

We all know that PPC ads can have an enormous payoff and yield outstanding ROI. We also, unfortunately, know that the ad creation and management process can take up a huge amount of time. It can be exhausting enough to create a single ad, but then testing multiple variations or actually scaling your...

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Brave Group and Momentum take #Budget2019 to the streets of Sandton BRAVE GROUP AND MOMENTUM TAKE #BUDGET2019 TO THE STREETS OF SANDTON

blog article

Feb 28, 2019

Advertising agency Brave Group, in collaboration with well-known insurance house and client Momentum, has created a real-time electronic billboard display with key Budget Speech takeouts and solutions on Alice Lane, one of the busiest areas in Sandton.

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Controversial anti-vaccine billboards made headlines in Toronto — so who regulates them? CONTROVERSIAL ANTI-VACCINE BILLBOARDS MADE HEADLINES IN TORONTO — SO WHO REGULATES THEM?

blog article

Feb 28, 2019

The billboard company received complaints and was "pressured to remove the ads," Ted Kuntz, a spokesperson for Vaccine Choice Canada  the organization behind the series of advertisements  told CBC Toronto on Tuesday.

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YouTube Announces New Policies in Response to Advertisers’ Child Safety Concerns YOUTUBE ANNOUNCES NEW POLICIES IN RESPONSE TO ADVERTISERS’ CHILD SAFETY CONCERNS

blog article

Feb 28, 2019

YouTube took additional steps today to address a controversy that erupted earlier this month over child safety issues, sending a letter to brands, media buyers and top content creators detailing new initiatives to help protect underage users and prevent ads from running adjacent to offensive or ille...

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Global Advertising Market Sales 2019-2026 : Omnicom Group, WPP, Dentsu Inc. GLOBAL ADVERTISING MARKET SALES 2019-2026 : OMNICOM GROUP, WPP, DENTSU INC.

blog article

Feb 28, 2019

The study namely Global Advertising Market Status and Forecast 2019-2026 by Market Research Placestretches out accurate and expressive details of the market, portraying the vital information on products, applications, and growth opportunities in Advertising industry. Market objectives, definition, m...

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3 Instagram Video Ideas to Skyrocket Ecommerce Sales 3 INSTAGRAM VIDEO IDEAS TO SKYROCKET ECOMMERCE SALES

blog article

Feb 28, 2019

If you’re looking for a social network to promote the products on your ecommerce store, Instagram is one of the best options. It has over a billion monthly active users and 60% of themdiscover new products on the social network. The only drawback with Instagram is that the number of businesses...

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3 ways to lower your Amazon advertising ACoS 3 WAYS TO LOWER YOUR AMAZON ADVERTISING ACOS

blog article

Feb 27, 2019

When your CPC’s increase, so does your ACoS (Advertising Cost of Sale). With more ad dollars being allocated to Amazon than ever before, lowering your ACoS in spite of this increased demand may seem like a tall task! This is exactly why we consulted our team of Amazon advertising experts to pu...

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Ad Revenue Threat Raises Alphabet Stock Growth Concerns AD REVENUE THREAT RAISES ALPHABET STOCK GROWTH CONCERNS

blog article

Feb 27, 2019

Despite the growth last quarter in advertising, GOOGL is facing some fierce competition from rivals. The slog is getting harder. For Alphabet stock investors, these outside forces can’t be ignored. The road is going to get a bit tougher. Despite a 7.7% gain in 2019, the shares have lagged the ...

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ITV Ad Sales Drop as Brexit Forces Companies to Cut Spending ITV AD SALES DROP AS BREXIT FORCES COMPANIES TO CUT SPENDING

blog article

Feb 27, 2019

The British maker of hit shows like “Coronation Street” and “Love Island” said it expects total ad revenue to fall by between 3 and 4 percent in the first four months of the year. It’s been slowing since the final months of 2018 as the political deadlock over Brexit dee...

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What to Do When Someone is Bidding on Your Brand WHAT TO DO WHEN SOMEONE IS BIDDING ON YOUR BRAND

blog article

Feb 27, 2019

Creating a strong brand takes time. Unfortunately, when it comes to paid search advertising, using another business’s good name to steal their customers takes almost no time at all. It’s frustrating and difficult, but it’s ultimately part of the game we all play. If you do a good j...

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Display vs Search Ads: Everything You Need to Know DISPLAY VS SEARCH ADS: EVERYTHING YOU NEED TO KNOW

blog article

Feb 27, 2019

There are tons of elements that go into online advertising. You have lots of ad formats to choose from and the ways in which you can reach target audiences is truly unlimited. But, if you had to pick two big contenders when it comes to online advertising, any marketer would list Search and Display a...

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ITV Ad Sales Drop as Brexit Forces Companies to Cut Spending ITV AD SALES DROP AS BREXIT FORCES COMPANIES TO CUT SPENDING

blog article

Feb 27, 2019

The British maker of hit shows like “Coronation Street” and “Love Island” said it expects total ad revenue to fall by between 3 and 4 percent in the first four months of the year. It’s been slowing since the final months of 2018 as the political deadlock over Brexit dee...

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Youtube and youth advertising: Oversight and transparency for our newest babysitter YOUTUBE AND YOUTH ADVERTISING: OVERSIGHT AND TRANSPARENCY FOR OUR NEWEST BABYSITTER

blog article

Feb 27, 2019

In today’s world, consumers are (rightly) pushing for companies to be more thoroughly regulated. Transparency has become increasingly difficult to define and accomplish, especially as unlimited access to information without safeguards in place can have a negative impact on our most vulnerable ...

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Digital Advertising: What Is Sequential Remarketing DIGITAL ADVERTISING: WHAT IS SEQUENTIAL REMARKETING

blog article

Feb 27, 2019

The goal of any paid media campaign is to leverage your knowledge of the audience you’re attempting to reach in order to effectively isolate them with your targeting and entice them with your messaging to visit your site. That being the case, there are ways that you can use the data from your ...

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TV networks could get caught in Facebook, Google crackdown TV NETWORKS COULD GET CAUGHT IN FACEBOOK, GOOGLE CRACKDOWN

blog article

Feb 27, 2019

The competition watchdog flagged on Wednesday evening that the networks could find themselves affected by the mooted rules which are designed to provide clarity for consumers when signing up with a company that intends to collect their personal information.

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8 Costly Facebook Ad Mistakes and How to Avoid Them 8 COSTLY FACEBOOK AD MISTAKES AND HOW TO AVOID THEM

blog article

Feb 27, 2019

Are you making Facebook ad mistakes that could be eating away at your marketing budget? Are your ads helping Facebook more than they’re helping your business? In this article, you’ll discover the most common mistakes made with Facebook ads and how to resolve them from top Facebook advert...

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Top 5 Emerging Technologies of Outdoor Advertising TOP 5 EMERGING TECHNOLOGIES OF OUTDOOR ADVERTISING

blog article

Feb 27, 2019

Today’s population is dominated by digital natives – those who have never known a world without digital technology. Even older generations have become accustomed to and acquainted with new technology, making modern populations great targets for new media campaigns that go beyond TV comme...

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Why Google Ads Conversion Tracking Doesn’t Track All of Your Conversions WHY GOOGLE ADS CONVERSION TRACKING DOESN’T TRACK ALL OF YOUR CONVERSIONS

blog article

Feb 26, 2019

Google Ads conversion tracking is limited in multiple areas.If you aren’t using outside, third-party sources to track conversions, you’ll be missing countless sales that happened.Phone calls don’t track well on Google Ads.Consultations are just that: consultations. They aren’...

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richmondbizsense RICHMONDBIZSENSE

blog article

Feb 26, 2019

Lewis Media Partners promoted two employees on its digital team. Tori Stowers was promoted from senior channel specialist to channel manager–display, in which she will focus on performance, process and technology and take on management responsibilities. Stowers has worked at the firm since 201...

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Advertising Beyond Google: Are Bing PPC Ads Worth It? ADVERTISING BEYOND GOOGLE: ARE BING PPC ADS WORTH IT?

blog article

Feb 26, 2019

When it comes to search ads, Google Ads are everyone’s first thought and typically their first investment. This makes sense: Google still dominates more than 92% of all search traffic, so it’s where most advertisers will naturally gravitate. But what about other PPC search ad options? Bi...

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Walmart wants your ad business WALMART WANTS YOUR AD BUSINESS

blog article

Feb 26, 2019

Company executives said they want CMOs to consider “Walmart as a network I can go advertise on.” Steve Bratspies, chief merchandising officer for Walmart U.S., thinks Walmart’s unique combination of online and store purchase data from hundreds of millions of customers will make Wal...

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Facebook is Testing Search Ads FACEBOOK IS TESTING SEARCH ADS

blog article

Feb 26, 2019

Facebook is officially testing search ads in an experiment which could open up new opportunities for the social media giant and advertisers alike. The experiment is on a relatively small scale – currently, search ads are only available to advertisers in the US and Canada within the automotive,...

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Best practices for running video ads BEST PRACTICES FOR RUNNING VIDEO ADS

blog article

Feb 26, 2019

Video advertising is not a new practice in the marketing tool belt. From commercials to moving billboards, most of us don’t realize how often we come in contact with video ads. A new age is emerging online, as more and more users turn to their favorite apps and sites to consume the latest vide...

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Facebook, Alphabet Stock Could See Boosts From Direct-To-Consumer Brands FACEBOOK, ALPHABET STOCK COULD SEE BOOSTS FROM DIRECT-TO-CONSUMER BRANDS

blog article

Feb 25, 2019

That’s because those brands, which generally eschew traditional storefronts, have money freed up to spend digitally which, according to a recent note from Evercore ISI’s Anthony DiClemente, grows the ad market overall as they expose their brands to national audiences via targeted adverti...

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The Ultimate Digital Sports Marketing Guide is Right Here! THE ULTIMATE DIGITAL SPORTS MARKETING GUIDE IS RIGHT HERE!

blog article

Feb 25, 2019

India is getting Digital by the passing day. According to Google, India’s digital economy will cross the $ 1 trillion mark. Moreover, the country is consuming the internet more than ever. According to the Internet & Mobile Association of India, Indians used an average of 4 GB of data per d...

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Learn every piece of a full digital marketing plan for about $4 per course LEARN EVERY PIECE OF A FULL DIGITAL MARKETING PLAN FOR ABOUT $4 PER COURSE

blog article

Feb 25, 2019

The term digital marketing has gone through a pretty thorough evolution over the past decade. Do you mean email lists and newsletter marketing? Are you talking about web and social media ad buys? How about the actual digital content generated around products and services? The simple answer is&hellip...

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11 Quick Google Ads Tips to Increase Sales Today 11 QUICK GOOGLE ADS TIPS TO INCREASE SALES TODAY

blog article

Feb 25, 2019

The key to increasing sales with Google Ads lies in testing and optimization. But where to start? Whether you are a new store owner or a seasoned advertiser, there are a number of must-test Google tips you should be implementing in your optimization strategy.

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Digital Marketing Tips: Why You Need a Successful Landing Page and How to Create One DIGITAL MARKETING TIPS: WHY YOU NEED A SUCCESSFUL LANDING PAGE AND HOW TO CREATE ONE

blog article

Feb 25, 2019

Landing pages are often used in digital marketing advertising campaigns like those run on social media sites like Facebook or Pinterest, although any page visitors “land” on first is a landing page. For a successful digital marketing strategy, it’s important you recognize each and ...

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Will advertisers ever learn from YouTube advertising scandals? WILL ADVERTISERS EVER LEARN FROM YOUTUBE ADVERTISING SCANDALS?

blog article

Feb 25, 2019

Advertisers are once again pausing their YouTube ad buys following a report that pre-roll ads have been appearing on videos of children that have become popular with pedophiles. According to Wired UK, which conducted its own investigation following an exposé by a popular vlogger, some of the ...

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How to Build a Successful Instagram Ad Campaign With Only $5 a Day HOW TO BUILD A SUCCESSFUL INSTAGRAM AD CAMPAIGN WITH ONLY $5 A DAY

blog article

Feb 25, 2019

Want to do more with Instagram ads? Wondering how to create an affordable Instagram ad campaign that runs automatically? In this article, you’ll discover how to create and run a self-sustaining Instagram ad sequence that converts followers into customers for as little as $5 per day.

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The Key Factors That Determine Billboard Advertising THE KEY FACTORS THAT DETERMINE BILLBOARD ADVERTISING

blog article

Feb 24, 2019

There are a few factors that determine whether Los Angeles Billboard Advertising will be successful or not, and they are incredibly important for businesses to understand. Medialease OOH, your one-stop shop for all Out of Home (OOH) Advertising, is here to help you maximize the exposure of your bran...

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5 Ways to Build User Trust on Social Media 5 WAYS TO BUILD USER TRUST ON SOCIAL MEDIA

blog article

Feb 22, 2019

User trust on social media is difficult for many industries. With various data breaches, fake news, and misinformation, companies face an uphill battle to ensure users can trust them. However, there are some small steps businesses can take when building user trust. Below, we discuss and outline five...

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Digital marketing course to be held in Oswestry DIGITAL MARKETING COURSE TO BE HELD IN OSWESTRY

blog article

Feb 22, 2019

The course, covering PR, social media, content and branding, will be hosted by PR agency J&PR and branding agency Gina.Design and is aimed at sole traders and SMEs who want to run their own PR and creative social media campaigns. Marketing managers and assistants are also invited to learn what t...

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How to Use Emotional Marketing with Facebook Ads HOW TO USE EMOTIONAL MARKETING WITH FACEBOOK ADS

blog article

Feb 22, 2019

In fact, Dan Hill in Emotionomics said, “Emotions process sensory input in only one-fifth the time our conscious cognitive brain takes to assimilate that same input.” Emotions have a profound impact on our decisions, create lasting first impressions, and actually inspire us to follow the...

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Marketers Get Ready: WhatsApp Ads Are on the Way MARKETERS GET READY: WHATSAPP ADS ARE ON THE WAY

blog article

Feb 22, 2019

Last August, Facebook launched News Feed ads that would open chat in Whatsapp. This made it possible for buyers to take with the business in the encrypted messaging app through their Facebook Timelines. They also released the WhatsApp Business API and informed the New York Times of its plans to star...

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6 ways B2B brands can stay ahead of the competition in 2019 6 WAYS B2B BRANDS CAN STAY AHEAD OF THE COMPETITION IN 2019

blog article

Feb 22, 2019

This is no ‘death-of-advertising’ prediction. Ads still have their place, especially for building awareness. But with trust in ads at an all-time low, and response rates nosediving, B2B marketers are realising that first-hand experiences are a far more powerful way to change perceptions ...

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Facebook Ad Preference Tools Restrict Detailed Targeting FACEBOOK AD PREFERENCE TOOLS RESTRICT DETAILED TARGETING

blog article

Feb 22, 2019

At this time, Facebook is focusing on regaining public trust after past blunders shook people’s faith on the company, and part of winning that trust involves giving users more power over the ads they see. There are now tools located in the Your Ad Preferences page that allow users to prevent a...

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Facebook Lead Ads vs. Landing Pages: Which Is Better? FACEBOOK LEAD ADS VS. LANDING PAGES: WHICH IS BETTER?

blog article

Feb 21, 2019

A couple weeks back, I presented some new data around Facebook Lead Ads at Mobile Monkey’s 2019 Facebook Ads Virtual Summit. Facebook advertisers have two main options when running lead gen campaigns: using the Conversion campaign objective to send prospects to landing pages or using the Lead ...

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How to Get or Grant Access to a Google Ads Account HOW TO GET OR GRANT ACCESS TO A GOOGLE ADS ACCOUNT

blog article

Feb 21, 2019

When you want to work with another person on a Google Ads account whether you’re granting access to a Google Ads agency/consultant or trying to get access to help someone out the first step is to make sure that everyone can get into the account. 

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Google Rolls Out Click Share Metric & 6 More Recent Ad Updates GOOGLE ROLLS OUT CLICK SHARE METRIC & 6 MORE RECENT AD UPDATES

blog article

Feb 21, 2019

We don’t want you clicking around to a bunch of different sites every morning, hurriedly trying to figure out what’s going on with Google Ads or Instagram Stories. If you’re a restaurant owner, that’s time you could use to perfect tomorrow night’s special. If you’...

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Digital advertising to surpass print and TV for the first time, report says DIGITAL ADVERTISING TO SURPASS PRINT AND TV FOR THE FIRST TIME, REPORT SAYS

blog article

Feb 21, 2019

The money spent on digital advertising in the United States will surpass that on traditional ads for the first time this year, according to forecasts by eMarketer, representing a landmark inversion of how advertisers budget their resources and highlighting the rise of digital media as platforms to s...

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Top of the List: Largest Triad Marketing, Advertising and Public Relations Firms TOP OF THE LIST: LARGEST TRIAD MARKETING, ADVERTISING AND PUBLIC RELATIONS FIRMS

blog article

Feb 21, 2019

The full List is available to subscribers only. Don't subscribe? Sign up here. In addition to the weekly print edition, our subscribers can view the entire List online. Are you on The List Each week we bring you our popular Lists. If you would like to be added to my database for any List surveys...

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Tom Goodwin Talks Advertising, Super Bowl And What He Thinks Is ‘Absolutely Crap’ TOM GOODWIN TALKS ADVERTISING, SUPER BOWL AND WHAT HE THINKS IS ‘ABSOLUTELY CRAP’

blog article

Feb 21, 2019

Voted the 1 voice in marketing on LinkedIn over the past two years, the EVP, head of innovation for Zenith USA has a definite finger on the pulse of the advertising landscape, both in Australia and abroad. He’ll be part of March’s ad:tech conference in Sydney, delivering the internationa...

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First-ever B2B Marketing Martech Awards shortlist announced: Stein IAS leads way with 17 nominations FIRST-EVER B2B MARKETING MARTECH AWARDS SHORTLIST ANNOUNCED: STEIN IAS LEADS WAY WITH 17 NOMINATIONS

blog article

Feb 21, 2019

The 2019 Awards, which recognise the best marketing technology activity, individuals, vendors and agencies, will take place in the evening of 21 March, following the conclusion of Get Stacked, the B2B Marketing Technology Conference in London.

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4 Google Ads Targeting Hacks to Slash CPCs in 2019 4 GOOGLE ADS TARGETING HACKS TO SLASH CPCS IN 2019

blog article

Feb 21, 2019

If you aren’t careful, Google Ads can quickly cost an arm and a leg.If you are in an industry that already has expensive CPCs , you know what I mean. CPCs in some industries can cost an average of $50 per click. And if you haven’t optimized your audience targeting and ad creation, you&rs...

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Cyber1 signs five-year F1 sponsorship to drive B2B marketing strategy CYBER1 SIGNS FIVE-YEAR F1 SPONSORSHIP TO DRIVE B2B MARKETING STRATEGY

blog article

Feb 20, 2019

Nick Viney, CEO at Cyber1, said: “Both Cyber1 and Formula 1 share the same vision in terms of cyber resilience and product innovation, in conjunction with initiatives such as empowering diverse workforces, through our mutual drive to increase more female role models in both motorsport and cybe...

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Online advertising body accused of knowingly breaking UK & EU data laws ONLINE ADVERTISING BODY ACCUSED OF KNOWINGLY BREAKING UK & EU DATA LAWS

blog article

Feb 20, 2019

An organisation which sets standards for online advertising has been accused of knowingly breaching data protection laws, according to legal complaints filed with regulators in the UK and Ireland. The Interactive Advertising Bureau (IAB) is responsible for the Real-Time Bidding (RTB) standard which ...

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‘You need a thick skin’: Ad agencies grapple with workplace bullying ‘YOU NEED A THICK SKIN’: AD AGENCIES GRAPPLE WITH WORKPLACE BULLYING

blog article

Feb 20, 2019

In early January, an account director at an advertising agency sat in a conference room along with two senior-level people from her agency as her client, a Fortune 500 advertiser’s brand manager, screamed obscenities at her through the speakerphone. Ostensibly, the client was upset about an is...

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How to Get or Grant Access to a Facebook Ads Account HOW TO GET OR GRANT ACCESS TO A FACEBOOK ADS ACCOUNT

blog article

Feb 20, 2019

By Looking to work with someone else on a Facebook Ads account? Whether you’re granting access to a Facebook Ads agency/consultant or trying to get access yourself to help someone out, you can’t really work together if you can’t both get into the account.

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Virgin Media VIRGIN MEDIA'S TV AD SALES HAVE TAKEN A HIT FOR TWO AND A HALF YEARS - THANKS TO BREXIT

blog article

Feb 20, 2019

A recent return on the Lobbying Register showed that executives from the broadcasting side of the media and communications business were asked to outline how they were preparing for a hard Brexit, at the request the Department of Communications.

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Amazon Ad Revenue to Top $11B This Year as Digital Overtakes Traditional Spend: Study AMAZON AD REVENUE TO TOP $11B THIS YEAR AS DIGITAL OVERTAKES TRADITIONAL SPEND: STUDY

blog article

Feb 20, 2019

Total digital ad spending in the U.S. will grow 19.1 percent to $129.34 billion this year, surpassing the traditional ad pie of $109.48 billion, down from $114.84 billion in 2018, and accounting for 54.2 percent of total spending, it said. "By 2023, digital will exceed two-thirds of total media...

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Charting how Amazon CHARTING HOW AMAZON'S AD REVENUE CAN OVERTAKE FACEBOOK'S

blog article

Feb 20, 2019

When Jeff Bezos founded Amazon nearly a quarter of a century ago, its aim was to create “the earth’s most customer-centric company”. Whether or not it has achieved these aims is moot. From bookseller to sprawling global empire, it’s clearly doing something right.

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Major Milestone: Digital Ad Spending Will Pass Non-Digital This Year MAJOR MILESTONE: DIGITAL AD SPENDING WILL PASS NON-DIGITAL THIS YEAR

blog article

Feb 20, 2019

Everyone knew this point was coming. They just didn’t know when. Now we know when: Right now. In 2019, predicts a new forecast from eMarketer, the digital research firm, digital advertising will surpass traditional for the first time, capturing more than half of all dollars spent by advertiser...

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Yet Another Business That Amazon Is Winning YET ANOTHER BUSINESS THAT AMAZON IS WINNING

blog article

Feb 20, 2019

online ad spending in the U.S. will surpass traditional spending this year, by nearly $20 billion. The digital side will increase 19% to $129.3 billion, while non-digital will shrink 5% to $109.5 billion, according to a report from eMarketer published on Wednesday. Digital will account for 54% of to...

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How I Turned a Facebook Group Into a Thriving Startup HOW I TURNED A FACEBOOK GROUP INTO A THRIVING STARTUP

blog article

Feb 20, 2019

This past summer, Facebook announced that it was removing more than 5,000 ad-targeting settings from its platform in response to accusations that those options enabled discriminatory behavior by advertisers. While that may have been beneficial to users, it makes it much harder for businesses to reac...

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How to continually improve advertising across paid media platforms HOW TO CONTINUALLY IMPROVE ADVERTISING ACROSS PAID MEDIA PLATFORMS

blog article

Feb 19, 2019

In 2019, how can marketers be expected to keep up with the growth and sophistication of digital advertising? How can they overcome the challenge of needing to be an expert in specific platforms while also maintaining a good breadth of general digital knowledge both of which are needed to drive conti...

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Seven West Media says banks SEVEN WEST MEDIA SAYS BANKS' ADVERTISING COMING BACK, BUT MARKET STILL TOUGH

blog article

Feb 19, 2019

Banks and insurers are returning to advertising markets as they try to rebuild trust after the banking royal commission, says Seven West Media chief executive Tim Worner, but continued uncertainty has forced the free-to-air broadcaster to downgrade its full-year earnings forecast.

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Facebook’s Automatic Commenting On Messenger Ads & Posts FACEBOOK’S AUTOMATIC COMMENTING ON MESSENGER ADS & POSTS

blog article

Feb 19, 2019

As a Facebook Marketer, you are always looking for innovative and new ways to generate more leads at a lower cost. For those selling courses or marketing services, it is also always important to be ahead of clients to showcase your skills. One of the new features with Messenger Marketing is the Comm...

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Why You Should Pair Programmatic Advertising with Paid Search WHY YOU SHOULD PAIR PROGRAMMATIC ADVERTISING WITH PAID SEARCH

blog article

Feb 19, 2019

While experienced search marketers are quite familiar with auctions, the programmatic auction is a different beast. Navigating the ins and outs of programmatic advertising can be a lot harder than launching a Google Ads campaign.For this reason, the two often don’t work together.This is also t...

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The 5 Best Outdoor Media Advertising Tips THE 5 BEST OUTDOOR MEDIA ADVERTISING TIPS

blog article

Feb 19, 2019

Outdoor media advertising is among the oldest forms of marketing that remains prominent and widely used, even in this age of digital billboards New York and other technologically advanced digital marketing channels. Digital media advertising has tremendously changed the way that out of home advertis...

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53 Alternative Ad Networks to Open Up New Channels of Growth in 2019 53 ALTERNATIVE AD NETWORKS TO OPEN UP NEW CHANNELS OF GROWTH IN 2019

blog article

Feb 18, 2019

There’s no doubt about it — Google and Facebook have become the most popular advertising platforms. Over 3 million businesses advertise on Facebook and 1.5 million businesses are advertising through Google AdWords. But just because these two giants are the most used platforms for online ...

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Amazon has a big advertising business. Walmart wants one too AMAZON HAS A BIG ADVERTISING BUSINESS. WALMART WANTS ONE TOO

blog article

Feb 18, 2019

Having watched Amazon.com build a massive advertising business, brick and mortar stores are looking to do the same. Walmart, Target and grocery chains Kroger and Ahold Delhaize are quietly courting big brands with a sales pitch that goes something like this: Facebook might know what your customers l...

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YouTube Advertising: Is It Worth Your Time and Effort? YOUTUBE ADVERTISING: IS IT WORTH YOUR TIME AND EFFORT?

blog article

Feb 18, 2019

YouTube has become a video search engine many people have come to love, even those less tech-savvy. In fact, we spend a billion hours a day on YouTube, more than Netflix and Facebook video combined! Yes, people love YouTube, but the major question remains for many businesses: is it a platform worth ...

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How does Digital Marketing increase number of new leads HOW DOES DIGITAL MARKETING INCREASE NUMBER OF NEW LEADS

blog article

Feb 18, 2019

The digital world has brought a lot of distractions to many people. With the many fun pages on the internet, people are cluttered to this world. Content and social media marketing can be a bit hectic to deliver to your audience. Despite the digital tactics used by digital marketers, this is a slow p...

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Idea Works to host marketing workshop Feb. 22 IDEA WORKS TO HOST MARKETING WORKSHOP FEB. 22

blog article

Feb 18, 2019

This happens to be the time of year when many companies are still planning and beginning to execute on their growth strategies and tactics," said Source Brand Solutions director, Jack Windsor. "So to me, the most powerful way to help someone is to give them an experience, and this workshop...

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21 Facebook Advertising Tips to Try Right Now 21 FACEBOOK ADVERTISING TIPS TO TRY RIGHT NOW

blog article

Feb 18, 2019

If you’ve followed the WordStream blog since its inception in 2009  you know we’ve written a metric ton of Facebook content: Facebook ad benchmarks. How to lower your Facebook ad costs. Using Facebook ads to drive webinar registrations. Common Facebook ad myths, debunked. Using Face...

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6 Easy Tips for More Profitable YouTube Advertising 6 EASY TIPS FOR MORE PROFITABLE YOUTUBE ADVERTISING

blog article

Feb 18, 2019

Did you know that people watch 5 billion videos on YouTube every day? In fact, 300 hundred hours of video are uploaded to YouTube every minute! This might not even surprise you, as YouTube is the leading service that made it possible to easily put videos online in 2005. Flash forward to 2017 and if ...

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A Consolidated Base: Acquiring New Clients In Digital Marketing A CONSOLIDATED BASE: ACQUIRING NEW CLIENTS IN DIGITAL MARKETING

blog article

Feb 16, 2019

Digital marketing essentially is a numbers game. The ideas and plans implemented behind-the-scenes based on factual data is what decides the fate of a company. It’s ironic that many consider fancy pitches sans importance on data to be their ‘winning formula’. A formula consists of ...

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5 Design ideas to create online Ads more effective 5 DESIGN IDEAS TO CREATE ONLINE ADS MORE EFFECTIVE

blog article

Feb 15, 2019

Although the vast majority of design projects follow the same design theory and graphic design trend, the decisive factors for the success or failure of different design products are not the same. This is the case with web page advertising design. Usually, the space reserved for advertising space is...

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3 Key Advertising Takeaways From the IBM Think Conference 3 KEY ADVERTISING TAKEAWAYS FROM THE IBM THINK CONFERENCE

blog article

Feb 15, 2019

The 2019 IBM Think Conference in San Francisco offered several glimpses at how the venerable technology company and its partners envision the future of advertising. With blockchain, artificial intelligence and more, IBM expects a more efficient market as it becomes easier to track the flow of ad dol...

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The Complete Digital Marketing 2019 Guide THE COMPLETE DIGITAL MARKETING 2019 GUIDE

blog article

Feb 15, 2019

This is your Complete Digital Marketing 2019 Guide aimed to give you the full run down on everything you need for your digital marketing journey. Whether you’re a beginner student or a professional, we’re here to offer you the skills and knowledge you need to be the next digital marketin...

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How to Fix Your Facebook Ads Strategy Fast HOW TO FIX YOUR FACEBOOK ADS STRATEGY FAST

blog article

Feb 15, 2019

We’ve all heard the supposed-rumors. Facebook Ads don’t work. They’re too expensive. They don’t actually get results. Too many people leave too many negative comments and it’s all one big giant scam to get us to throw away our money.

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Secrets of a successful Snapchat advertising strategy SECRETS OF A SUCCESSFUL SNAPCHAT ADVERTISING STRATEGY

blog article

Feb 15, 2019

Social media has grown into a dominant business tool as marketers have increasingly realised its potential for reaching key audiences. Today, 74% of businesses believe social media is a key component to their marketing strategy, with 2.77 billion people expected to use social platforms worldwide by ...

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Ad buyers’ latest gripe: Outstream video ads playing out of view AD BUYERS’ LATEST GRIPE: OUTSTREAM VIDEO ADS PLAYING OUT OF VIEW

blog article

Feb 15, 2019

In recent weeks, an advertiser bought outstream video ads from several outstream video ad vendors running on mobile web and found that, in some instances, the ads’ completion rates exceeded their viewability rates. That led this advertiser, who asked to remain anonymous, to conclude that the a...

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The Rundown: Tensions escalate between Amazon and major brands THE RUNDOWN: TENSIONS ESCALATE BETWEEN AMAZON AND MAJOR BRANDS

blog article

Feb 15, 2019

In media buying circles, the big buzz is Energizer. It started with a desktop search for Energizer batteries on Amazon.com that resulted in an ad for Amazon’s own Basics brand batteries so massive that people had to scroll to get to the Energizer product they’d searched for. Then, the ba...

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Pitch deck: How Vice pitched its Snapchat Discover channel launch PITCH DECK: HOW VICE PITCHED ITS SNAPCHAT DISCOVER CHANNEL LAUNCH

blog article

Feb 15, 2019

Snapchat Discover has come a long way since its debut in January 2015. The platform started with 11 media partners and has since grown to more than 100 globally. While some publishers, such as Yahoo, Warner Music and most recently The New York Times, have left Discover, many have stuck with it. In f...

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5 Tips to Create Engaging Twitter Ads 5 TIPS TO CREATE ENGAGING TWITTER ADS

blog article

Feb 15, 2019

Whether you’re expanding your current presence or starting from scratch, advertising on Twitter can be a game-changing addition to your social strategy. Twitter ads are a great way for marketers on the platform to reach a greater audience outside of their followers. With Twitter advertising, y...

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How to View All the Instagram Ads You’ve Engaged With HOW TO VIEW ALL THE INSTAGRAM ADS YOU’VE ENGAGED WITH

blog article

Feb 15, 2019

Want to keep track of the ads you’ve engaged with on Instagram? While the capability isn’t yet available to all users, there is a way to view your ad engagement activity. If you’ve noticed a change in your Settings menu, chances are you have this capability. Here’s a step-by-...

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How to Combat Advertising Fraud in the APAC Region HOW TO COMBAT ADVERTISING FRAUD IN THE APAC REGION

blog article

Feb 15, 2019

Mobile phones have become our daily companions. We carry them with us every day, click them on in the morning to check what’s new, tap on their screens to play games on the go, message friends throughout the day, order anything from food to clothes at the press of a button and aimlessly scroll...

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5 Top Instagram Ads Mistakes Advertisers Make 5 TOP INSTAGRAM ADS MISTAKES ADVERTISERS MAKE

blog article

Feb 14, 2019

In a few short years, Instagram has gone from being a social platform primarily known for selfies and breathtaking images to a place where brands deliver powerful messages, tell stories that drive conversation and engage consumers and businesses.

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CONFIRMED: Facebook Allowed Fake News Ads Ahead Of Nigeria CONFIRMED: FACEBOOK ALLOWED FAKE NEWS ADS AHEAD OF NIGERIA'S ELECTIONS

blog article

Feb 14, 2019

A Facebook statement issued that month to the effect read: Earlier this month in Nigeria, we began temporarily disallowing electoral ads purchased from outside the country ahead of the election and will implement the same policy in Ukraine ahead of their election. Advertisers will need to be authori...

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How to Advertise on Facebook: Advertising Skills for 2019 HOW TO ADVERTISE ON FACEBOOK: ADVERTISING SKILLS FOR 2019

blog article

Feb 14, 2019

This is where Facebook advertising becomes a big part of your marketing strategy. With a feature called “micro-targeting,” it allows you to reach your target based on interests, location, demographics, and even behavioral patterns. This means that, if you do it right, you can always get ...

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3 Things Financial Marketers Must Know About Digital Video Now 3 THINGS FINANCIAL MARKETERS MUST KNOW ABOUT DIGITAL VIDEO NOW

blog article

Feb 14, 2019

Video advertising for banks and credit unions is evolving far beyond classic commercials and traditional TV screens. Digital disruptors keep coming up with new ways to slice audiences and reach them with innovative formats and messages that engage and entertain viewers.

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UK starts to get tough over online advertising issue UK STARTS TO GET TOUGH OVER ONLINE ADVERTISING ISSUE

blog article

Feb 14, 2019

The United Kingdom government has asked the nation’s Competition and Markets Authority to look into the “largely opaque and extremely complex” world of online advertising.Culture Secretary Jeremy Wright announced the probe in the House of Commons on Tuesday, after the publication o...

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Programmatic Marketing/Advertising Market 2019 Global Analysis, Opportunities and Forecast to 2023 PROGRAMMATIC MARKETING/ADVERTISING MARKET 2019 GLOBAL ANALYSIS, OPPORTUNITIES AND FORECAST TO 2023

blog article

Feb 14, 2019

Global Programmaticing/Advertising Market 2018 by Manufacturers, Regions, Type and Application, Forecast to 2023 presents the analytical view of the industry that will enable readers to formulate and develop critical strategies for their businesses’ future expansion. With this report on Progra...

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Advertising: The Next Step for Netflix? ADVERTISING: THE NEXT STEP FOR NETFLIX?

blog article

Feb 14, 2019

Even though Netflix is considered the gold standard of video streaming services, it may be forced to rethink its business model if it wants to survive. Presently, Netflix runs off of paid subscriptions to offer streaming without ad interruptions. However, customers weren’t thrilled when the se...

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What’s a Good Conversion Rate for Facebook Ads? WHAT’S A GOOD CONVERSION RATE FOR FACEBOOK ADS?

blog article

Feb 14, 2019

We hear the term “conversion rate” tossed around a lot when talking about digital advertising. It’s ultimately how you determine the success of your marketing campaigns. The marketing professionals say, “The higher the conversion rate, the better.” But what does that ev...

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DTC brands are running into TV advertising’s legacy limitations DTC BRANDS ARE RUNNING INTO TV ADVERTISING’S LEGACY LIMITATIONS

blog article

Feb 13, 2019

Underwear company ThirdLove doesn’t work with agencies to buy ads, except for when it’s buying TV ads. “You have to go through an agency. It’s almost impossible to buy [TV] directly yourself,” said Dave Spector, co-founder and co-CEO of ThirdLove, in an interview at the...

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New rules hit gambling brands targeting under-18s NEW RULES HIT GAMBLING BRANDS TARGETING UNDER-18S

blog article

Feb 13, 2019

Coming into force on 1 April, the guidelines devised by the Committees of Advertising Practice (CAP), which is responsible for writing and maintaining the UK advertising codes, will prohibit online ads for gambling products being targeted at individuals likely to be aged under 18. These standards co...

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4 Ways Automation and Machine Learning Will Change Google Ads in 2019 4 WAYS AUTOMATION AND MACHINE LEARNING WILL CHANGE GOOGLE ADS IN 2019

blog article

Feb 13, 2019

PPC marketing is just like any other marketing platform in that it’s susceptible to change. As consumer behavior continually switches directions and evolves, so does pay per click marketing.And in 2019, we can expect (and are already seeing) some significant changes.

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Not Any Audience Will Do: Targeted Ads Require Verified Data NOT ANY AUDIENCE WILL DO: TARGETED ADS REQUIRE VERIFIED DATA

blog article

Feb 13, 2019

n B2B marketing and advertising, goals are all about identifying the right audience, the right time to engage them, and the right approach to the engagement. Identifying the right audience is a staggering task unto itself, but intent analysis has evolved and, when executed intelligently, is now a re...

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7 Reasons Google Ads and Facebook Ads Make the Perfect Pair 7 REASONS GOOGLE ADS AND FACEBOOK ADS MAKE THE PERFECT PAIR

blog article

Feb 13, 2019

With Valentine’s Day approaching, you’re likely finding yourself in one of two camps. You’re in the heart-shaped-box-of-chocolates camp or the solo-pint-of-ice-cream camp. The late-night-Casablanca-for-two camp or the gently-sobbing-Narcos-binge camp. You’re getting gnocchi i...

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Pay to Win: Why Online Advertising is a Marketing Essential PAY TO WIN: WHY ONLINE ADVERTISING IS A MARKETING ESSENTIAL

blog article

Feb 13, 2019

Marketing is about using all the tools at your disposal to promote your company and bring in business, so why would you ignore one? This blog is for all the businesses that want to market themselves but are gun-shy of paying for online advertising. An important note is this isn’t a blog on if ...

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How to Use Artificial Intelligence in Digital Marketing HOW TO USE ARTIFICIAL INTELLIGENCE IN DIGITAL MARKETING

blog article

Feb 12, 2019

The use of artificial intelligence in business operations and practices has become a necessary rite of passage into the 21st century. 47% of digitally mature organizations—those with advanced digital practices—already have a defined AI strategy, and 84% of business executives agree that ...

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Google Ads Attribution Models: Which Is Right For Your Campaign? GOOGLE ADS ATTRIBUTION MODELS: WHICH IS RIGHT FOR YOUR CAMPAIGN?

blog article

Feb 12, 2019

Currently, there are six different Google Ads attribution models to choose from.For those unfamiliar with attribution modeling, this can be a headache, to say the least.Attribution modeling can help you better understand how, when, and why people converted on your ads on Google. But choosing the wro...

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‘It is a sticking plaster’: Ads.txt is not stamping out fraud ‘IT IS A STICKING PLASTER’: ADS.TXT IS NOT STAMPING OUT FRAUD

blog article

Feb 12, 2019

Policing ads.txt files is an ongoing battle for publishers.Ads.txt was a tool launched with much fanfare in 2017 to help combat a persistent form of ad fraud: the unauthorized selling of publisher ad inventory and domain spoofing. But last week, a major flaw was highlighted as ads.txt was revealed b...

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Pitch deck: How Quora is selling advertisers PITCH DECK: HOW QUORA IS SELLING ADVERTISERS

blog article

Feb 12, 2019

Quora has all the answers and wants to sell ads against the Founded in 2009, the question-and-answer site attracts more than 300 million unique visitors per month, according to the company’s pitch deck, provided to Digiday by an advertiser. That’s up from 200 million in June 2017. Over t...

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When it comes to agencies, brands care more about cost than transparency WHEN IT COMES TO AGENCIES, BRANDS CARE MORE ABOUT COST THAN TRANSPARENCY

blog article

Feb 12, 2019

Price, not transparency or partnerships, remains the priority for clients when it comes to their agencies.
Last year, agencies pitching for the $1.7 billion global ad account for GlaxoSmithKline were asked to make upfront guarantees on the cost of media, despite it being widely acknowledged t...

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Weed meets luxury: Barneys is launching a cannabis shop inside its own store WEED MEETS LUXURY: BARNEYS IS LAUNCHING A CANNABIS SHOP INSIDE ITS OWN STORE

blog article

Feb 12, 2019

In March, the luxury retailer will open a cannabis lifestyle shop on the fifth floor of its Beverly Hills flagship store and will begin to sell select cannabis accessory products on Barneys.com, according to Matthew Mazzucca, creative director at Barneys New York.

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The Pitch: Advertising and marketing news for 2.12.19 THE PITCH: ADVERTISING AND MARKETING NEWS FOR 2.12.19

blog article

Feb 12, 2019

Wildfire launched websites for Commercial Realty North Carolina and Village Tavern, both based in Winston-Salem. The agency’s campaign for Guilford College in Greensboro was the 2019 Grand Award winner in the CASE National Platinum Awards total advertising campaign category.

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HOW TO GROW AND DISTRIBUTE YOUR BRAND’S SOCIAL MEDIA CONTENT HOW TO GROW AND DISTRIBUTE YOUR BRAND’S SOCIAL MEDIA CONTENT

blog article

Feb 12, 2019

Mastering content strategy, creation, and distribution for your brand on social media is a difficult and long process. But, in an effort to provide you guys with as much value as possible, I’m going to help speed up that process and show you how I do it on a daily basis for my personal brand.

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27 Instagram Hacks, Tips, & Features Everyone Should Know About 27 INSTAGRAM HACKS, TIPS, & FEATURES EVERYONE SHOULD KNOW ABOUT

blog article

Feb 11, 2019

Instagram has become the favorite social network of many -- and not just for teens and Millennials. In fact, according to the Pew Research Center, 35% of online adults use Instagram -- up 3% from 2016. Compare that, for example, to 24% on Twitter.

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7 Recent Online Advertising Updates You Should Know 7 RECENT ONLINE ADVERTISING UPDATES YOU SHOULD KNOW

blog article

Feb 11, 2019

With an ever-expanding suite of platforms for you to leverage, it makes sense that new features, ad formats, placements, and targeting functionalities are emerging (and vanishing) all the time. And although that’s what makes online advertising exciting, it’s also what makes online advert...

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See the difference: CGTN advertising design pockets awards in Germany SEE THE DIFFERENCE: CGTN ADVERTISING DESIGN POCKETS AWARDS IN GERMANY

blog article

Feb 10, 2019

The "Award Ceremony of the 2019 German Design Award" was held at Messe Frankfurt, Germany on Friday, with CGTN designs pocketing two awards, gaining nods from an international jury in its pioneering styles as well as commercial success.

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10 Social Media Marketing Tools You Just Might Need 10 SOCIAL MEDIA MARKETING TOOLS YOU JUST MIGHT NEED

blog article

Feb 08, 2019

Social media marketing is a rather counterintuitive field. It looks like anyone could do it: post something (anything!) on social media, look for existing content, talk to people, fill your company’s Instagram account with your most photogenic team members. Sounds like a task for any kid of to...

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How Nextdoor is using verified location data to quietly build a big ads business HOW NEXTDOOR IS USING VERIFIED LOCATION DATA TO QUIETLY BUILD A BIG ADS BUSINESS

blog article

Feb 08, 2019

Nextdoor, the 7-year-old social network for neighborhoods, is after more advertising dollars. The quick pitch: Nextdoor is home to only users with verified addresses across 190,000 U.S. neighborhoods. That means advertisers can target real people by their specific location, merging the online and of...

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‘It’s a land grab’: Amazon is now testing ads in Amazon Business ‘IT’S A LAND GRAB’: AMAZON IS NOW TESTING ADS IN AMAZON BUSINESS

blog article

Feb 08, 2019

Amazon has begun testing ads within the Amazon Business marketplace in an effort to get more B2B clients.
Three agency executives that have received access to the beta program told Digiday that the company is now letting companies advertise within its Amazon Business marketplace, where compan...

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Five trends shaping digital transformation in 2019 FIVE TRENDS SHAPING DIGITAL TRANSFORMATION IN 2019

blog article

Feb 08, 2019

The word “experience” is often used in business, and for good reason. According to a Forrester Consulting study commissioned by Adobe, 80 percent of business decision makers said improving their organizations’ customer experience was one of their top priorities in the coming year. ...

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How could Facebook’s use of blockchain affect marketing and advertising? HOW COULD FACEBOOK’S USE OF BLOCKCHAIN AFFECT MARKETING AND ADVERTISING?

blog article

Feb 07, 2019

That question arises following news this week that the social giant has hired the team behind UK-based blockchain startup Chainspace, which was reportedly working on a smart contracts platform. Reports indicate Facebook’s interest is in the team’s expertise rather than the specific techn...

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Reports: Instagram advertisers stay loyal, keep spending more REPORTS: INSTAGRAM ADVERTISERS STAY LOYAL, KEEP SPENDING MORE

blog article

Feb 07, 2019

GroupM advises its clients and the agencies within its network against buying ads on Facebook’s Audience Network because Facebook does not tell advertisers where exactly those ads appear. When GroupM is paying for its clients’ ads to run somewhere, it expects to know exactly where they r...

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Helping big brands be more digital is the future of the advertising business HELPING BIG BRANDS BE MORE DIGITAL IS THE FUTURE OF THE ADVERTISING BUSINESS

blog article

Feb 07, 2019

Major shifts in brand spending and expectations, along with increased competition from new players like global consultancies, have forced major advertising holding companies to reckon with their business models and corporate structures in recent years.

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Less anonymity and more personality behind account-based marketing success, B2B Marketing report finds LESS ANONYMITY AND MORE PERSONALITY BEHIND ACCOUNT-BASED MARKETING SUCCESS, B2B MARKETING REPORT FINDS

blog article

Feb 07, 2019

Grad advocates building personal relationships through social media platforms such as LinkedIn, sending personal messages from named individuals to prospects, rather than a broadcast approach from your brand. He also uses social networks to identify buying committees rather than organisation charts,...

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Digital Marketing Secrets Uncovered: Striking Gold with Quora Advertising DIGITAL MARKETING SECRETS UNCOVERED: STRIKING GOLD WITH QUORA ADVERTISING

blog article

Feb 07, 2019

If you’ve ever considered social media or search advertising as part of your digital marketing strategy, you’ve most likely spent a considerable amount of your budgets on Facebook and/or Google Ads. Maybe even LinkedIn, too. And you’ve probably experienced promising successes, alon...

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Use Google Analytics to Optimize Advertising Spend USE GOOGLE ANALYTICS TO OPTIMIZE ADVERTISING SPEND

blog article

Feb 06, 2019

When you think of Google Analytics, what do you think of? You might think of website metrics, like visits and users. You might think of website usability – bounce rates and time on site. You might even think of goal tracking – transactions and revenue. Google Analytics does all of that, ...

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Why is Location Based Advertising the Next Big Thing? WHY IS LOCATION BASED ADVERTISING THE NEXT BIG THING?

blog article

Feb 06, 2019

Location based advertising has always been considered an exciting mobile opportunity for brands and businesses that want to promote their offerings directly to people within their immediate reach. Once considered a novel concept, it has now become much more prevalent. Orlando advertising and worldwi...

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Updated: Prepare to say goodbye to Facebook ad set budgets UPDATED: PREPARE TO SAY GOODBYE TO FACEBOOK AD SET BUDGETS

blog article

Feb 05, 2019

Facebook announced on Wednesday, starting in September, new and existing campaigns will be migrated to Facebook’s automated campaign budget allocation system that optimizes the campaign budget across an advertiser’s ad sets. Advertisers will have limited control over budgets at the ad-se...

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Video Advertising on YouTube: Best Practices for 2019 VIDEO ADVERTISING ON YOUTUBE: BEST PRACTICES FOR 2019

blog article

Feb 05, 2019

YouTube is one of the oldest social networks in the game and has gone through many evolutions of paid advertising options. Today, there are a handful of great paid tools and resources you can use to hone in on a specific audience segment and reach them with your video content on YouTube.

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Facebook at 15: An advertising titan that needs to grow up FACEBOOK AT 15: AN ADVERTISING TITAN THAT NEEDS TO GROW UP

blog article

Feb 04, 2019

Growing up in the early noughties, the platform was mostly a big cringe-inducing hub of photos uploaded from digital cameras, unsolicited pokes from strangers and inane status updates that Facebook’s ‘memory’ algorithm makes sure still haunt you to this day an addictive combination...

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Growing ‘unicorns’ with brand response TV advertising GROWING ‘UNICORNS’ WITH BRAND RESPONSE TV ADVERTISING

blog article

Feb 04, 2019

Advertising during the Super Bowl is designed to make a statement. Brands use those premium slots as an opportunity to make people laugh or cry, to take a political stance, but most of all, to make a lasting impression. At $5 million for a 30-second spot, Super Bowl ads aren’t cheap, and just ...

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Facebook Algorithms & Personal Data: Are They Getting it Right? FACEBOOK ALGORITHMS & PERSONAL DATA: ARE THEY GETTING IT RIGHT?

blog article

Feb 04, 2019

Last Fall, the Pew Research Center asked 942 adults in the U.S. to log in to their Facebook page and navigate to the page containing their Facebook ad categories. This is a section in their Facebook account that lists categories Facebook believes the user is interested in, based on their behavior an...

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How to Create a Google Ads Strategy Plan That Drives Results HOW TO CREATE A GOOGLE ADS STRATEGY PLAN THAT DRIVES RESULTS

blog article

Feb 04, 2019

Google Ads is one of the best platforms to drive sales and leads for your business. But going in blind and expecting to strike it rich is a fool’s errand.Google Ads takes serious skill, planning, and time.If anyone could jump into Google Ads with zero plan of attack or strategy and make millio...

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5 Ways We’re Maximizing Our B2B Advertising Budget 5 WAYS WE’RE MAXIMIZING OUR B2B ADVERTISING BUDGET

blog article

Feb 03, 2019

This week I finally felt settled into the new year: I haven’t hesitated writing that nine for days, the early morning gym traffic has thinned significantly, and my resolutions are – well, I’ve pretty much forgotten those, which seems right on track. But TurboTax just reminded me th...

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Top 5 Sell-Side AdTech Thought Leaders TOP 5 SELL-SIDE ADTECH THOUGHT LEADERS

blog article

Feb 03, 2019

AdTech Thought Leaders have given us an Amazing blessing. Without pioneers, thought leaders and those that pave the way forward for others, what would the AdTech industry be like today? These leaders have helped create a multi-billion dollar industry with their innovative technology, industry expert...

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Ace Facebook Ads: The DOs and DON ACE FACEBOOK ADS: THE DOS AND DON'TS OF FACEBOOK ADVERTISING

blog article

Feb 01, 2019

Digital marketers have predicted for years that Facebook will soon crash and burn. Instead, Facebook has continued to thrive and now has two billion monthly active users. Additionally, Facebook’s advertising platform is only getting better as time goes on. With advanced targeting options and n...

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Facebook ad revenue tops $16.6 billion, driven by Instagram, Stories FACEBOOK AD REVENUE TOPS $16.6 BILLION, DRIVEN BY INSTAGRAM, STORIES

blog article

Jan 31, 2019

After more than a year of criticism over its mismanagement of user data and privacy concerns, Facebook’s 2018 fourth-quarter earnings report for 2018 showed ad profits did not suffer. On Wednesday, Facebook reported advertising revenue at $16.6 billion for the final quarter of last year, up 30...

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PPC Geotargeting Benefits & 8 Best Practices PPC GEOTARGETING BENEFITS & 8 BEST PRACTICES

blog article

Jan 30, 2019

Why is geotargeting so important? It brings many improvements to scaling efforts, budget optimization, reporting, and aligning insights with other marketing channels (both digital and non-digital). No matter the scope, any paid search strategy is incomplete without geotargeting considerations. Wheth...

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What Digital Marketers Need to Know About Cookies & Tracking WHAT DIGITAL MARKETERS NEED TO KNOW ABOUT COOKIES & TRACKING

blog article

Jan 30, 2019

At one point in time, the cookie was the gold standard of tracking digital marketing efforts. Flash forward even just a few years, the cookie began to date itself as attribution and multi-channel tracking became a thing. Move forward to smartphones and, although cookies are still useful, a cookie ca...

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The Alchemy of Creative Advertising THE ALCHEMY OF CREATIVE ADVERTISING

blog article

Jan 30, 2019

On the other side of the world is a very unique crowd which changes the world through the tangible recreation of their vision. These are our artists. They collect thoughts from every nook and cranny in the abstract of their mind and they create art in different forms that mesmerize human beings. Lik...

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A Guide To Facebook Advertising For Young Entrepreneurs A GUIDE TO FACEBOOK ADVERTISING FOR YOUNG ENTREPRENEURS

blog article

Jan 30, 2019

As a remote worker for several companies, an essential element of my work is managing the advertising strategy on Facebook. I carefully follow the changes that occur on this platform, and I use different types of advertisements at different stages of the customer’s journey in the sales funnel....

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Stop Skimping on Storytelling in Your Digital Ads STOP SKIMPING ON STORYTELLING IN YOUR DIGITAL ADS

blog article

Jan 30, 2019

The rumors of the death of storytelling within the digital advertising world are exaggerated. Not only is storytelling not dead, it’s more important than ever, despite the exhortations of a few contrarians. Broader saturation of ads across the web and a continuous increase in ad blindness (not...

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LinkedIn Rolls Out Interest Targeting for Advertisers LINKEDIN ROLLS OUT INTEREST TARGETING FOR ADVERTISERS

blog article

Jan 30, 2019

15% of people love their jobs. The other 85% are either indifferent or miserable. Indifference and misery seldom translate into engagement. Although you can serve your LinkedIn ads to users based on their careers, you can’t be sure those people like their jobs enough to care.

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5 Essential Tips to Help Improve Your Social Media Strategy 5 ESSENTIAL TIPS TO HELP IMPROVE YOUR SOCIAL MEDIA STRATEGY

blog article

Jan 30, 2019

Even those with a small audience and zero strategy could drive a considerable number of clicks back to their site with ease.Fast forward to today and you’re stuck with the reality that every time you publish a post on Facebook it only reaches about 3% of your audience, possibly even less. Pair...

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Win at Pinterest Advertising with These 3 Tips WIN AT PINTEREST ADVERTISING WITH THESE 3 TIPS

blog article

Jan 30, 2019

Pinning is winning. Yes, I am talking about Pinterest. Pinterest is a powerful platform that allows you to subtly reach your audience as they Pin things they find useful, interesting, or entertaining. When used right, Pinterest advertising can be very beneficial for your business, driving traffic to...

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How to Optimize Your Facebook Ad Creative for User Acquisition HOW TO OPTIMIZE YOUR FACEBOOK AD CREATIVE FOR USER ACQUISITION

blog article

Jan 29, 2019

Facebook is continually transforming and evolving to make advertisers’ lives easier. Features such as improved bidding algorithm, auto bidding, auto placement, dynamic content optimization, dynamic language optimization with value, and LTV bidding have leveled the playing field, making creativ...

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4 Tools For Online Marketing You Will Need This Year 4 TOOLS FOR ONLINE MARKETING YOU WILL NEED THIS YEAR

blog article

Jan 29, 2019

Gone are the days when the internet was a whole new concept for almost everyone. You now have businesses competing with each other to get more customers online. Some rely on to obtain more clients, while others scourge for other valuable digital marketing trends to help them in the longer run. Every...

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Two months in, Facebook Attribution gets mixed reviews TWO MONTHS IN, FACEBOOK ATTRIBUTION GETS MIXED REVIEWS

blog article

Jan 29, 2019

In November, Facebook moved its attribution tool out of beta, making it available to all advertisers. The tool brings marketers on the platform one step closer to capturing an overview of the full customer journey, from the first touch point to conversion. Powered by Facebook pixel, the tool gives a...

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The Future of Indoor Advertising: New Places for Digital Signage THE FUTURE OF INDOOR ADVERTISING: NEW PLACES FOR DIGITAL SIGNAGE

blog article

Jan 29, 2019

Digital signage is becoming central to indoor advertising endeavors. Check out the numbers. The digital signage industry was worth $19.6 billion in the United States in 2016. By 2032, that figure’s set to reach more than $32 billion. Clearly, this is a thriving industry that’s growing fa...

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Twitter’s tampered samples: Limitations of big data sampling in social media TWITTER’S TAMPERED SAMPLES: LIMITATIONS OF BIG DATA SAMPLING IN SOCIAL MEDIA

blog article

Jan 28, 2019

Despite the many scandals surrounding social media companies and their practices of data sharing, they are still central platforms of opinion formation and public discourse. Therefore, social media data is widely analyzed in academic and applied social research. Twitter has become the de facto core ...

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