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3 Keys to Designing Killer Social Media Content 3 KEYS TO DESIGNING KILLER SOCIAL MEDIA CONTENT

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Mar 18, 2019

Designing social media content that both works for your brand and is visually appealing can be a challenge, especially if you're running on a limited budget and/or don't have any background in visual design.

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How to Track Email Marketing Performance HOW TO TRACK EMAIL MARKETING PERFORMANCE

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Mar 16, 2019

It’s a fun time to be a marketer. We have more avenues than ever to reach out to our audiences, and our creativity is bolstered by data and objective decisions, not just a gut feeling. Email marketing is one such channel where metrics allow for...

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What Videos do Your Customers Want to See on Social Media? WHAT VIDEOS DO YOUR CUSTOMERS WANT TO SEE ON SOCIAL MEDIA?

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Mar 14, 2019

As you may have read, video has become the preferred form of content that consumers want to see from brands on social. But not all video is created equal - consumers also have different expectations for video, across different platforms.

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48 Social Media Goals and Metrics to Measure the Success of Your Strategy 48 SOCIAL MEDIA GOALS AND METRICS TO MEASURE THE SUCCESS OF YOUR STRATEGY

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Mar 14, 2019

Are you looking for ways to measure the success of your social media marketing efforts? Want to know if your social media campaigns are worth your time and effort? The team from Social Success Marketing share the metrics you can, and should, track in...

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Is YouTube the Future of Video Advertising? IS YOUTUBE THE FUTURE OF VIDEO ADVERTISING?

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Mar 13, 2019

Go-Globe has released interesting news about YouTube advertising. The numbers are incredible and every marketers should seriously begin to look at their YouTube budget this year. More than half (51%) of marketers now run YouTube video ads.

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2019 Social Media Image Sizes Cheat Sheet 2019 SOCIAL MEDIA IMAGE SIZES CHEAT SHEET

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Mar 12, 2019

Using effective images is key to making your social media posts stand out, but ensuring your visuals look their best can be difficult, with the platforms regularly changing their guidelines on optimal display sizes and accepted file formats

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10 Leading Influencer Marketing Trends for 2019 10 LEADING INFLUENCER MARKETING TRENDS FOR 2019

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Mar 12, 2019

Influencer marketing matured last year. Indeed, it is now mainstream, to the point where many consider it a legitimate extension of content marketing, as the most effective means of content delivery. Although it has suffered a few niggles, such as fa...

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9 Emerging Search Engine Optimization Trends For 2019 9 EMERGING SEARCH ENGINE OPTIMIZATION TRENDS FOR 2019

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Mar 12, 2019

Even with the ongoing rise of social media, search engines remain key to product and business discovery - and as such, search engine optimization (SEO) remains an integral part of any effective digital marketing plan.

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10 video marketing statistics for 2019 10 VIDEO MARKETING STATISTICS FOR 2019

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Mar 11, 2019

Marketing experts claim that the year 2019 is where video marketing will surpass written content and most advertisers will enhance their efforts (and resources) towards video marketing to succeed.

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Is Facebook Video Advertising Part of Your Marketing Plan? IS FACEBOOK VIDEO ADVERTISING PART OF YOUR MARKETING PLAN?

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Mar 05, 2019

Have you integrated Facebook marketing as part of your marketing strategy? If no, then you are missing out on quite a lot. According to GoGlobe, 49% of marketers say they are planning to increase their Facebook Ad spend in 2019. This means that Faceb...

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15 Essential Digital Marketing Tools for an Internet Marketer 15 ESSENTIAL DIGITAL MARKETING TOOLS FOR AN INTERNET MARKETER

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Feb 27, 2019

Digital marketing has grown in leaps and bounds, and businesses are now well aware of the significant contribution it can make to customer acquisition.

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Statistics to Factor into Your 2019 eCommerce Marketing Strategy STATISTICS TO FACTOR INTO YOUR 2019 ECOMMERCE MARKETING STRATEGY

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Feb 26, 2019

With online shopping and product discovery constantly evolving, it can be difficult to stay on top of the latest shifts and trends of note in order to maximize your website and outreach processes.

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Hottest B2B Content Marketing Trends in 2019 HOTTEST B2B CONTENT MARKETING TRENDS IN 2019

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Feb 12, 2019

With its unmatched effectiveness and considerable ROI it delivers, it is no wonder why content marketing is becoming more and more popular among B2B companies nowadays. In fact, the recently released annual B2B Content Marketing Benchmarks, Budgets, ...

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Social Media Image Sizes 2019 SOCIAL MEDIA IMAGE SIZES 2019

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Feb 04, 2019

Facebook Profile, Page, Groups, Events and Facebook Stories: Profile, Cover and Shared Image Sizes and Tips. Instagram Account Picture Sizes and Instagram Stories.Twitter Profile, Cover, and Shared Image Sizes.LinkedIn Image Sizes.Pinterest Image Dim...

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20 digital marketing trends and techniques to look out for in 2019 20 DIGITAL MARKETING TRENDS AND TECHNIQUES TO LOOK OUT FOR IN 2019

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Jan 31, 2019

Every smart marketer will agree that digital marketing is valuable and plays a significant role in the success of any business.  However, marketers often cease to realize that digital marketing techniques are ever changing. In fact, it does not ...

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Four trends that will shape digital advertising in 2019 FOUR TRENDS THAT WILL SHAPE DIGITAL ADVERTISING IN 2019

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Jan 24, 2019

Technology is continuously transforming and evolving. While trends that have previously rocked the industry won't be forgotten, there are a few noteworthy changes on the horizon. Let's take a look at some of the trends that’ll shape dig...

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Digital Marketing Trends to Watch Out for 2019 DIGITAL MARKETING TRENDS TO WATCH OUT FOR 2019

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Jan 22, 2019

From websites and native advertising networks to mobile messaging apps and social media platforms, it is without a doubt that the digital marketing landscape has grown diverse and touched new pinnacles of modernity. And now that new year has arrived,...

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7 Digital Marketing Trends That Will Rule 2019 7 DIGITAL MARKETING TRENDS THAT WILL RULE 2019

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Jan 21, 2019

There are seven digital marketing trends to look out for in 2019. It is no surprise that all of these trends show up on Twitter and Facebook. Each of these digital marketing trends carries with them their own challenges. And each trend also falls wit...

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Local Digital Ad Spend Expected to Sour LOCAL DIGITAL AD SPEND EXPECTED TO SOUR

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Jan 20, 2019

Following the surge in internet penetration as well as the growing popularity of the digital platform, digital advertising is one of the most critical forms of advertising today. According to Invesco, digital ad spending will grow from $60.7 million ...

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Google Display Ad Dimensions 2019 GOOGLE DISPLAY AD DIMENSIONS 2019

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Jan 14, 2019

Getting your ads on the Google Display Network requires certain standards to be met. Through Google Ads, it is possible to run ads on the Google Display Network in different ad dimensions. However, there is a maximum file size limit, as well as restr...

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AI IN ADVERTISING AI IN ADVERTISING

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Jan 13, 2019

AD TARGETING AND DELIVERY THROUGH AI-ENHANCED PROFILES. AI TOOLS ASSESS BRAND’S VOICE AND GENERATE OPTIMAL AD COPY THROUGH AI-ENHANCED PROFILES. AI-POWERED ALGORITHMS IMPROVE CONVERSION BY GENERATING AD RELEVANCE SCORES

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2019 Top Ten Trends for Programmatic Advertising 2019 TOP TEN TRENDS FOR PROGRAMMATIC ADVERTISING

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Dec 27, 2018

In the US people devote an average of 3.6 hours to their mobile device every day, according to eMarketer , listening (audio) is the largest portion of that at 52 minutes a day. Adoption rates among voice-activated speakers and audio subscription serv...

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A Small Business Guide to Advertising on Instagram A SMALL BUSINESS GUIDE TO ADVERTISING ON INSTAGRAM

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Dec 22, 2018

Are you considering investing in an Instagram advertising campaign? Need help getting started with the Instagram ads platform? Headway Capital share what you need to know in this infographic. Why use Instagram ads? Different types of ads, Different c...

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5 of the most important social media stats for 2019 5 OF THE MOST IMPORTANT SOCIAL MEDIA STATS FOR 2019

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Dec 21, 2018

The importance of social media is apparent in both our personal and professional lives. However, as we approach the New Year’s, marketers are apprehensive on how social media will change and importantly - how they should adapt to the innovative...

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Social media 101: Advertising in South Africa SOCIAL MEDIA 101: ADVERTISING IN SOUTH AFRICA

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Dec 11, 2018

Social media is already a great tool for advertisers in South Africa. But one question remains: Is your brand ready to connect with thousands of the country’s consumers online? More and more consumers are joining social networks every single da...

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Every Facebook Ad Targeting Option in One Epic Graphic EVERY FACEBOOK AD TARGETING OPTION IN ONE EPIC GRAPHIC

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Dec 10, 2018

That’s why the targeting options are so crucial. They’re foundational to your ability to deliver creative, specialized ads to the groups of people most likely to become your customers. If that ability is a sandwich, Facebook’s targe...

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Why marketers should invest in mobile advertising WHY MARKETERS SHOULD INVEST IN MOBILE ADVERTISING

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Dec 06, 2018

Advertising on little handheld devices can have a big impact on your organization’s bottom line. Audiences spend much of their time on their smartphones, so it’s essential to put your products or services at their fingertips as often as p...

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Trends Predictions for Marketing, Advertising, and Voice Over in 2019 Released TRENDS PREDICTIONS FOR MARKETING, ADVERTISING, AND VOICE OVER IN 2019 RELEASED

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Dec 04, 2018

This year’s report, titled “2019 Future Trends in Marketing, Advertising, and Voice Over,” showcases the top trends that Voices.com is predicting for the next 12 months. These predictions are based on findings from Voices.com’...

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ONLINE & MOBILE ADVERTISING ONLINE & MOBILE ADVERTISING

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Nov 28, 2018

We aspire to deliver impact with every impression. Employing proven methods to boost impressions and get clicks, we create lasting engagement with your audience, for your brand. We’re a one-stop online marketing agency in Malaysia that’s ...

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Social Media Marketing Statistics 2018 SOCIAL MEDIA MARKETING STATISTICS 2018

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Nov 27, 2018

Social media marketing is the use of social media platforms and websites to promote a product or service. ... Companies address a range of stakeholders through social media marketing, including current and potential customers, current and potential e...

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Over Two-Thirds of Marketers Have Influencer Experience OVER TWO-THIRDS OF MARKETERS HAVE INFLUENCER EXPERIENCE

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Nov 26, 2018

A few years ago, influencers may have seemed like they’d just be a flash in the pan, but the marketing approach is becoming an established technique that only continues to increase among advertisers, according to new research from IZEA’s ...

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Three reasons why advertisers still believe in the power of print THREE REASONS WHY ADVERTISERS STILL BELIEVE IN THE POWER OF PRINT

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Nov 22, 2018

Digital advertising has much to contend with from consumers’ dwindling attention spans to ad blockers. However, there’s one medium that has survived, no matter what the media industry has thrown at it. What’s that medium you ask? It...

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2018 Advertising Campaign Update 2018 ADVERTISING CAMPAIGN UPDATE

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Nov 22, 2018

The RE/MAX INTEGRA, Midwest online digital advertising campaign has been running for 6 months straight now and boy-oh-boy has it been working hard for you!! In the North Central region of Minnesota and Wisconsin, more than 1.9 million consumer proper...

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Radio Advertising Insight RADIO ADVERTISING INSIGHT

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Nov 21, 2018

Surprising though it is to the many people dazzled by the constant stream of new technology launches, good old radio (meaning that broadcast linear stream of predominantly lives presenter-led audio content) remains in great shape. The facts speak for...

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2018 Holiday Social Marketing Trends 2018 HOLIDAY SOCIAL MARKETING TRENDS

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Nov 21, 2018

The holidays are undoubtedly a fruitful time for many businesses, and with 73% of consumers indicating that they've been influenced by a brand’s social media presence when making a purchase, Animoto recently conducted a new study to gain so...

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​MOBILE MARKETING STATISTICS THAT WILL BLOW YOUR MIND IN 2018 ​MOBILE MARKETING STATISTICS THAT WILL BLOW YOUR MIND IN 2018

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Nov 20, 2018

The new year is almost moving quick. Time is money, and an online trend is a weapon for a business to get more traffic on their website with the use of current trend according to business niche. Online business is all about research and analysis with...

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The Cost of Advertising Nationally Broken Down by Medium THE COST OF ADVERTISING NATIONALLY BROKEN DOWN BY MEDIUM

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Nov 09, 2018

At WebFX, we’re firm believers that the web is the best way to advertise your business. But what is the cost of advertising? To discover this, we compiled advertising cost data for a bunch of different mediums and compared their costs with the ...

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Why Advertise Your Business On Facebook? WHY ADVERTISE YOUR BUSINESS ON FACEBOOK?

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Nov 08, 2018

It is hard to ignore the good reasons why a business should run an online marketing campaign, and one of the most powerful ways to do that is via social media marketing. And when social media is being talked about, you definitely cannot avoid discuss...

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Best Outdoor Advertising For Fashion Brands BEST OUTDOOR ADVERTISING FOR FASHION BRANDS

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Nov 07, 2018

Advertising in the fashion industry and brands mean using interesting and creative methods to communicate your message. Huge advertising images that showcase the glamour, trends, luxury, and other features of the fashion brand is something that direc...

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The A-Zs of SEO in 2018 THE A-ZS OF SEO IN 2018

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Oct 10, 2018

Are you just getting started in the confusing realm of search engine optimization? Need some help understanding the common SEO terminology? Digital Meal shares 26 terms you need to know in this infographic.

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The Ultimate Guide to Creating and Marketing Infographics THE ULTIMATE GUIDE TO CREATING AND MARKETING INFOGRAPHICS

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Sep 26, 2018

Are you looking to increase brand awareness and SEO? Of course you are, and of course, you know that content is a key way to improve both of these elements.  But a not-so-secret weapon you can use is infographics. The visual nature of infographi...

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Digital Marketing: How to Discover and Reach Your Online Target Audience? DIGITAL MARKETING: HOW TO DISCOVER AND REACH YOUR ONLINE TARGET AUDIENCE?

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Sep 24, 2018

For many years, businesses around the world have been leveraging the power of digital marketing to expose their brand and promote their products and services on a scale that was not previously possible. This is one of the reasons why more and more bu...

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How to Win Online Marketing with Memes HOW TO WIN ONLINE MARKETING WITH MEMES

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Sep 23, 2018

Newsjacking was the probably first big social media marketing trend which enabled you to potentially boost your brand awareness and reach by tapping into trends, but also required very careful planning, with many brands slipping up by either not unde...

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How to Use Storytelling to Boost Your Digital Marketing Efforts HOW TO USE STORYTELLING TO BOOST YOUR DIGITAL MARKETING EFFORTS

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Sep 20, 2018

What's your key focus when you go about creating social media posts for your business? You need to grab your audience’s attention quickly and convince them to interact with your brand. And one powerful way to do that is by telling a story. ...

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Email Marketing Optimization Tips and Case Studies EMAIL MARKETING OPTIMIZATION TIPS AND CASE STUDIES

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Sep 20, 2018

At one stage, email marketing was the undisputed front-runner when it came to getting the best results. Over time, however, it has started to lose favor. Spam filters are getting ever more advanced, while harried subscribers might not even look at ma...

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The Future of Social Media & Destination Marketing THE FUTURE OF SOCIAL MEDIA & DESTINATION MARKETING

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Sep 20, 2018

In this infographic, we examine the power of social media in the tourism industry. Social media is a powerful tool for consumers planning trips and can be an even more effective tool for destination marketers striving to drive new visitors. In this i...

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Your Ultimate Social Media Checklist YOUR ULTIMATE SOCIAL MEDIA CHECKLIST

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Sep 18, 2018

As a social media professional, how often do you feel a sense of accomplishment at the end of your workday? If your answer was ‘often,’ all good, but if not, let us take a guess as to why - you have so many tasks to cover off within your ...

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Which Facebook ad placements are best for your goals? WHICH FACEBOOK AD PLACEMENTS ARE BEST FOR YOUR GOALS?

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Sep 13, 2018

The social media titan offers plenty of advertising options, but which make sense for your organization? Consider insights from this guide before planning your marketing campaigns. Facebook ads, Instagram ads, Audience Network, Instant Articles and M...

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RADIO ADVERTISING BY THE NUMBERS RADIO ADVERTISING BY THE NUMBERS

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Sep 10, 2018

When meeting with new clients, we often get to a point in the conversation where they ask our marketing team about "the numbers." Data. Stats. Hard facts. And, rightfully so! All businesses or companies considering any avenue of marketing o...

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100 Social Media Statistics for a Successful 2018 – 2019 Strategy 100 SOCIAL MEDIA STATISTICS FOR A SUCCESSFUL 2018 – 2019 STRATEGY

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Sep 10, 2018

Are you considering your social media plan of action for the next year? Want to know the key stats that will affect the course of your strategy?

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How to Use Facebook Pages for Business HOW TO USE FACEBOOK PAGES FOR BUSINESS

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Aug 31, 2018

With more than 2.2 billion users, Facebook has become pretty much essential for all businesses. While the platform's algorithm shifts are not ideal, and have made it increasingly difficult to reach a wide audience with your Facebook content, the ...

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7 Powerful Pinterest Strategies to Implement Right Now 7 POWERFUL PINTEREST STRATEGIES TO IMPLEMENT RIGHT NOW

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Aug 21, 2018

Are you considering investing time and money into a Pinterest marketing campaign? Want to know the key strategies that can lead you towards success?

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Political Advertising Expenditure On Google by State POLITICAL ADVERTISING EXPENDITURE ON GOOGLE BY STATE

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Aug 17, 2018

After announcing it in May, Google has made its political ad transparency report available online. The data goes back to May 31st and it shows how much is spent buying political ads on Google Ads Services in the United States. It also shows the bigge...

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5 Steps to Effectively Track and Measure Your Social Media Strategy 5 STEPS TO EFFECTIVELY TRACK AND MEASURE YOUR SOCIAL MEDIA STRATEGY

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Aug 16, 2018

Are you looking for ways to better track and measure your social media marketing strategy? Want to demonstrate a return on investment for your efforts? Salesforce shares their five steps to measure your social media marketing efforts, and their impac...

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The Science of Sharing on Social Media THE SCIENCE OF SHARING ON SOCIAL MEDIA

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Aug 14, 2018

With algorithms playing a bigger and bigger role in how content is disseminated via social platforms, engagement and interaction are also becoming increasingly more important.  The more engagement sparked by your posts, the more the algorithms w...

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7 Ways to Generate Leads for Your Small Business with Content Marketing 7 WAYS TO GENERATE LEADS FOR YOUR SMALL BUSINESS WITH CONTENT MARKETING

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Aug 13, 2018

Are you just getting started with a marketing plan for your business? Want to know what techniques you should use to generate leads and inquiries online?

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Facebook Ad Benchmarks for YOUR Industry FACEBOOK AD BENCHMARKS FOR YOUR INDUSTRY

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Aug 13, 2018

Facebook is one of the fastest growing ad networks, in fact, the number of advertisers using Facebook has more than doubled in the last 18 months. If you’re one of the 2 million advertisers who decided to start advertising on Facebook in the pa...

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Why Mobile Marketing is So Effective WHY MOBILE MARKETING IS SO EFFECTIVE

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Aug 12, 2018

There are lots of amazing stories and customer tales about how brilliantly effective SMS marketing is for businesses. SMS marketing can return those responses that every business has been dreaming of, with its massive open rates and huge repose rates...

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10 Pinterest Statistics Every Marketer Should Know 10 PINTEREST STATISTICS EVERY MARKETER SHOULD KNOW

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Aug 08, 2018

With more than 200 million monthly active users - reportedly closing in on 250 million - Pinterest continues its steady rise, becoming a more relevant consideration not only for social media users but for brands and marketers as well. Importantly, fr...

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30 Very Important YouTube SEO Statistics 30 VERY IMPORTANT YOUTUBE SEO STATISTICS

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Aug 06, 2018

A video is huge in digital marketing, and YouTube is the world's leading video platform. And while Facebook is working to boost its video efforts, people are still more likely to turn to YouTube for the same - and as such, it makes sense to build...

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The Top 100 Content Marketers of 2018 THE TOP 100 CONTENT MARKETERS OF 2018

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Aug 02, 2018

Who are the top content marketers, the leaders in the field who you should be paying attention to, and learning from? The team from Express Writers have worked with BuzzSumo to put together a new, updated list of the top 100 voices in the sector, hig...

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Advertising Infographic: SEO in 2018 infographics ADVERTISING INFOGRAPHIC: SEO IN 2018 INFOGRAPHICS

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Jul 29, 2018

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to...

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Social Media Today Predictions for 2018 SOCIAL MEDIA TODAY PREDICTIONS FOR 2018

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Jul 23, 2018

This past year was a hot year for the social media marketing world, especially for content creators. The video, in particular, quickly swept over all social platforms and became the main focus for many marketers. And as content production is on the r...

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Creating a B2B Digital Marketing Plan for 2018 CREATING A B2B DIGITAL MARKETING PLAN FOR 2018

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Jul 17, 2018

Many Business-to-business (B2B) companies are already successfully getting great results using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a simple em...

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72 statistics to understand SEO in 2018 72 STATISTICS TO UNDERSTAND SEO IN 2018

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Jul 13, 2018

What once was an esoteric and often misunderstood matter, quickly is becoming a mainstream practice that is deeply embedded in proper web design and good content strategy. No longer is search engine optimization a list of counterintuitive practices t...

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How Social Media Has Changed The Ad Game HOW SOCIAL MEDIA HAS CHANGED THE AD GAME

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Jul 12, 2018

Where consumers go, advertisers will soon follow, and the world of social media is no different. Nearly every area of business has been disrupted by social media’s rise, but perhaps none has been impacted more than the advertising industry. Ove...

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The Top E-commerce Platforms by Market Share in 2018 THE TOP E-COMMERCE PLATFORMS BY MARKET SHARE IN 2018

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Jul 06, 2018

The growth of smart device usage and the availability of simplified buying options has made eCommerce a more attractive, accessible option for more consumers, and with an increasing number of platforms looking to get involved and provide more advance...

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72 SEO Stats for 2018 72 SEO STATS FOR 2018

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Jul 05, 2018

More and more service businesses are engaging in proven strategies and new techniques to build their brands. As a result, SEO is getting more competitive, especially locally. Even though all search engines have undergone various developments and upgr...

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Improve Digital Marketing Results in 2018 IMPROVE DIGITAL MARKETING RESULTS IN 2018

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Jun 26, 2018

While adopting all the latest shifts and trends is not necessarily a must to be successful in digital marketing, failing to acknowledge them – or not understanding why they arise – can pose a real threat on how your business compete in th...

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HOW MOBILE MARKETING CAN TRANSFORM YOUR BUSINESS HOW MOBILE MARKETING CAN TRANSFORM YOUR BUSINESS

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Jun 25, 2018

The number of marketing strategies was large even 20 years ago, but the internet brought an entire host of new marketing techniques. We are steadily seeing a shift towards digital marketing over traditional marketing means such as TV ads and flyers. ...

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Logo Evolution — The Re-branding Saga of Top 20 Entities LOGO EVOLUTION — THE RE-BRANDING SAGA OF TOP 20 ENTITIES

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Jun 22, 2018

Companies worldwide have been adopting the logo evolution process for a far-reaching effect on the brand awareness. Over the years, the approach of making subtle changes to one’s logo is associated with recreating the unique selling proposition...

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14 Most Important Metrics to Focus in Your Digital Marketing Campaign 14 MOST IMPORTANT METRICS TO FOCUS IN YOUR DIGITAL MARKETING CAMPAIGN

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Jun 20, 2018

In the digital marketing age, not only are measurable metrics and other analytical data are possible and available in real-time, the need to measure these data is paramount as evidence to success. In a constantly and rapidly changing business landsca...

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Facebook Ads Placement FACEBOOK ADS PLACEMENT

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Jun 18, 2018

The places where you run your ads are called "placements". Placements help you reach more of the people you care about in the other places where they're spending their time. Depending on the objective you choose when you create your ad,...

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Digital Advertising and Airplane Seating DIGITAL ADVERTISING AND AIRPLANE SEATING

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Jun 18, 2018

Today I find myself again on an aircraft flying to the mecca of advertising, New York City, to meet with media buyers and food publishers for Gourmet Ads. Shortly after takeoff, I realize this flight is going to be different than others. Today it daw...

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Facebook vs. Google Display Advertising – Comparing the value of the world FACEBOOK VS. GOOGLE DISPLAY ADVERTISING – COMPARING THE VALUE OF THE WORLD

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Jun 16, 2018

An infographic positions a company as an expert or authority on the topic of the infographic, thus helping the business to become a trusted resource. Infographics are also used for content marketing and viral marketing, since most companies strive to...

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Video Marketing: The Future of SEO VIDEO MARKETING: THE FUTURE OF SEO

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Jun 15, 2018

Content is the common thread tying together SEO and digital marketing. Want your website to be at the top of search results? Make great content. Want to sell something? Make great content. Since that’s where the two goals intersect, it’s ...

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6 Types of Facebook Ad 6 TYPES OF FACEBOOK AD

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Jun 13, 2018

Are you going to initiate a Facebook advertising campaign? Want to know the different types of ads you can run before you get started? Facebook Ads is becoming a primary part of nearly every social media strategy. It seems to be one of the most insta...

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A Look at Social Advertising for B2B Marketers A LOOK AT SOCIAL ADVERTISING FOR B2B MARKETERS

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Jun 07, 2018

The way audiences use social media channels is constantly changing. As marketers, we need to make sure we’re adapting to these changes. One of the biggest changes we’ve seen so far in 2018 is the increased use of social advertising. Socia...

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15 Facebook Marketing Mistakes You Should Avoid 15 FACEBOOK MARKETING MISTAKES YOU SHOULD AVOID

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Jun 05, 2018

Facebook is a direct or simple platform. It’s constantly changed its algorithm to serve individuals and especially for businesses. People using so many techniques you can go wrong on this platform. Facebook is not just a content sharing platfor...

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5 Things Every Brand Need to Know About Marketing to Dads 5 THINGS EVERY BRAND NEED TO KNOW ABOUT MARKETING TO DADS

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Jun 05, 2018

When it comes to examining the beliefs and habits of different demographic groups, brands tend to overlook dads. All too often, marketers assume that men who are dads simply act the same as men who are not dads, or they create campaigns based on outd...

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10 ways startups can benefit from social media marketing 10 WAYS STARTUPS CAN BENEFIT FROM SOCIAL MEDIA MARKETING

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May 22, 2018

Social media marketing startups  Social media is an extremely crucial and very important tool for the success of a startup. You need to invest a few hours in social media religiously and your business will definitely benefit from it. It’s ...

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How to Get More Traffic to Your Website HOW TO GET MORE TRAFFIC TO YOUR WEBSITE

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May 14, 2018

A dream of every website owner: to wake up, open Google Analytics and see the graphs go up. A number of users, conversions, everything that translates into real-life benefits and makes having a website worth it. Unfortunately, many webmasters struggl...

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Healthcare & Social Media HEALTHCARE & SOCIAL MEDIA

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May 11, 2018

The idea of blending healthcare, with its many restrictions on privacy, with social media, where nothing seems private anymore, can be tricky for many providers. But the numbers show that it is a wilderness that you can’t ignore forever. As you...

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7 WAYS INFOGRAPHICS CAN BOOST YOUR BUSINESS IN 2018 7 WAYS INFOGRAPHICS CAN BOOST YOUR BUSINESS IN 2018

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May 09, 2018

Are you looking for ways to improve your content efforts in 2018? Want to know how infographics can benefit your business this year and beyond? The New Media Co share the benefits of infographics in this, infographic.

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How to Market to Moms: 5 Insights for Brands HOW TO MARKET TO MOMS: 5 INSIGHTS FOR BRANDS

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May 08, 2018

Mothers are an incredibly powerful demographic group in the United States. There are more than 85 million American moms, and women drive the majority of purchase decisions across a wide range of verticals, including housing, travel, healthcare, food,...

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Social Media Business Etiquette SOCIAL MEDIA BUSINESS ETIQUETTE

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May 08, 2018

Social networking through sites like Facebook and Twitter is changing the way customers and businesses interact. And the way you conduct yourself through your social media accounts is a direct reflection on your business. Here are 12 rules of social ...

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5 Digital Marketing Trends For 2018 5 DIGITAL MARKETING TRENDS FOR 2018

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May 05, 2018

We are having lively times that we meet a new trendy marketing strategy till we adopt the current one. I mean a new one is born before the current one doesn’t become old. We face with the expansion of new technologies. Things we gathered togeth...

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Digital Marketing Industry in 2018 DIGITAL MARKETING INDUSTRY IN 2018

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May 05, 2018

As the digital marketing landscape evolves, so too do approaches and technologies, adding in more considerations and options to take into account. So which methods and platforms are most popular among marketers this year? The team at Digital Ready ha...

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How Can YouTube Advertising Help Your Business? HOW CAN YOUTUBE ADVERTISING HELP YOUR BUSINESS?

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May 03, 2018

In this day and age, it is imperative to reach potential consumers where they are spending most of their time, which is online. Over 1.3 billion people visit YouTube for entertainment or to find information, and fortunately, there is a marketing tact...

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Adage 2018 MEDIA KIT ADAGE 2018 MEDIA KIT

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Apr 30, 2018

From the World Wars to the beer wars, advertising has always been the defining landmark of our cultural landscape. And if the economy is the engine of any society, then advertising is its fuel. Ad Age leads and fuels the industry responsible for shap...

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The Updated Guide to Facebook Ad Placements THE UPDATED GUIDE TO FACEBOOK AD PLACEMENTS

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Apr 26, 2018

Recent changes to Facebook's algorithm place more importance on friends' updates than those of business pages, so "boosting" your posts (i.e., spending money to do so) is nearly a necessity to ensure a sustained reach. But there'...

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40 Essential Social Media Marketing Statistics for 2018 40 ESSENTIAL SOCIAL MEDIA MARKETING STATISTICS FOR 2018

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Apr 18, 2018

75% of male internet users are on Facebook as well as 83% of female internet users. According to recode, 44% of teenagers asked to choose one social network if “trapped on a deserted island” chose Snapchat, ahead of Instagram (24 percent)...

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Digital Marketing is Killing Traditional Advertising DIGITAL MARKETING IS KILLING TRADITIONAL ADVERTISING

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Apr 16, 2018

Times change, technology evolves and with it businesses and individuals simply must adapt. Could you imagine telling somebody in 2018 that you don’t have an email address for your e receipt? Unimaginable however there was a time not too long ag...

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What Do You Need To Know For Your Ad Campaign? WHAT DO YOU NEED TO KNOW FOR YOUR AD CAMPAIGN?

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Apr 13, 2018

There are a lot of reasons we often recommend Facebook ads for a wide range of businesses. In addition to potentially reaching billions of users, the platforms allow for numerous ad formats; this allows advertisers to select the type that will be mos...

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Mobile Advertising & The Rise Of Mobile Coupons MOBILE ADVERTISING & THE RISE OF MOBILE COUPONS

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Apr 11, 2018

It’s sometimes hard to quantify the mobile advertising industry, let alone the many aspects therein. That’s why I love infographics. I came across one on Promotional Codes.co.uk’s Money Saving Blog today that does a great job detail...

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Digital Advertising Trends in 2018 DIGITAL ADVERTISING TRENDS IN 2018

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Apr 10, 2018

2017 has been a roller coaster ride for digital advertisers. Many brands took advantage of political disputes in their advertisements to win the trust of their audience, memes and gifs were capitalized as promotion tools, and live streaming dominated...

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The Domination of Mobile Ads: Trends and Statistics THE DOMINATION OF MOBILE ADS: TRENDS AND STATISTICS

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Apr 04, 2018

Nearly half the world accesses the Internet via mobile devices, and about 63% of the budget for global digital ads is expected to be spent on mobile this year, according to an infographic by data-driven full-service agency Connext Digital.

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Google AdWords Vs Facebook Ads GOOGLE ADWORDS VS FACEBOOK ADS

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Apr 04, 2018

Google Ads with its paid search based offerings, lets business owners target users based on the search query they enter on Google, also known as keywords. Primarily text based, these ads are aimed at showing relevant promoted results to users that ca...

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​HOW PEOPLE SEARCH THE INTERNET 2018 ​HOW PEOPLE SEARCH THE INTERNET 2018

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Apr 03, 2018

One of the most important elements to building an online marketing strategy around SEO is empathy for your audience. Once you grasp what your target market is looking for, you can more effectively reach and keep those users.

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EFFECTIVE DIGITAL MARKETING SWAPS FOR 2018 EFFECTIVE DIGITAL MARKETING SWAPS FOR 2018

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Apr 02, 2018

Marketing is ever expanding. Marketers come up with newer, more creative and effective ways to generate leads every year. The industry has gone from PR Agencies to a more accessible online platform.
Now in the digital age marketers need to up ...

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8 Social Media Marketing Myths BUSTED 8 SOCIAL MEDIA MARKETING MYTHS BUSTED

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Mar 16, 2018

Social media marketing may have been the dark horse of the marketing world before, but it has since become one of the top strategies that businesses adapt to reach and engage their target market, promote their products and services, and ultimately, d...

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A HISTORY OF NATIVE ADVERTISING A HISTORY OF NATIVE ADVERTISING

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Mar 13, 2018

Advertisers buy and control radio programs, and the ‘soap opera’ is born — serial radio drama shows famously sponsored by soap companies. Manufacturers and film producers team up to promote brands by placing products strategically i...

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SEO IN 2018 SEO IN 2018

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Mar 07, 2018

SEO writing is a form of writing that helps websites become more visible to major search engines like Google and Bing. A highly visible website with good content appears on the first few pages of results when someone searches for that topic.

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Digital Marketing for Lead Generation DIGITAL MARKETING FOR LEAD GENERATION

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Mar 06, 2018

This free resource is designed to inspire business owners and marketing professionals to implement digital marketing best practices that will accelerate and drive long term sales performance. You can leave comments at the bottom of the page and share...

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The State of Video Marketing in 2018 THE STATE OF VIDEO MARKETING IN 2018

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Mar 06, 2018

No doubt you've heard the stats - online video drives better engagement, live video is seeing huge response rates, 80% of all internet traffic will be video by 2019. If you're not sure whether you should be investing in video content, the evi...

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Do TV Ads drive Social Media Engagements? Let DO TV ADS DRIVE SOCIAL MEDIA ENGAGEMENTS? LET'S FIND OUT

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Feb 27, 2018

In Q4 of 2016, 82.1% of the video, or over 500 trillion minutes, was consumed via traditional television. The remaining 17.9%, a still-impressive 110 trillion minutes, was a combination of OTT, tablets, mobile, and desktop screens. 87% of people use ...

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Digital Marketing Trends to Watch Out For in 2019 DIGITAL MARKETING TRENDS TO WATCH OUT FOR IN 2019

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Feb 27, 2018

From the rise of interactive chatbots in social messaging platforms and the rapid advancements being made in visual search, to the increasing implementation of AI and machine learning technologies in the marketing function across industries and marke...

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Five Reasons People Are Wired for Visual Marketing FIVE REASONS PEOPLE ARE WIRED FOR VISUAL MARKETING

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Feb 26, 2018

One way to reach more consumers—or to get more mileage out of written content you already have—is to use visual content. People remember 20% of what they read but 80% of what they see, according to an infographic on the topic of visual co...

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The 10 marketing skills needed in 2018 THE 10 MARKETING SKILLS NEEDED IN 2018

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Feb 26, 2018

Companies are having a hard time keeping up with rapidly changing marketing roles. According to a recent report by Gartner (available to clients), some of the most sought-after marketing skills are also the most difficult to fill. Data analytics, pro...

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Facebook Lead Ads: Everything you need to know in one infographic FACEBOOK LEAD ADS: EVERYTHING YOU NEED TO KNOW IN ONE INFOGRAPHIC

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Feb 21, 2018

Facebook Lead Ads are the newest addition to the suite of advertising solutions offered by Facebook. They provide an efficient way for advertisers to generate leads from Facebook, without the need for filling out long forms. We’ve created an In...

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ROGRAMMATIC ADVERTISING: THE FUTURE OF THE INDUSTRY ROGRAMMATIC ADVERTISING: THE FUTURE OF THE INDUSTRY

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Feb 21, 2018

In the US in 2015, 63% of display ads were bought programmatically; in the UK, the proportion was 70%. Growth is beginning to plateau at a high level in these countries, but in Germany and Switzerland, it has only just started. In Germany in 2015, ap...

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Online Advertising Trend Predictions for 2018 ONLINE ADVERTISING TREND PREDICTIONS FOR 2018

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Feb 19, 2018

Digital advertising continues to innovate and adapt to the ever-changing way we communicate online. Our generation-X and millennials are pushing to be the number one consumers online. This type of audience is hard to crack since they are considered t...

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Facebook Advertising Made Simple FACEBOOK ADVERTISING MADE SIMPLE

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Feb 18, 2018

Facebook is probably the most neglected online advertising channel of them all. How often do you hear things like: “Facebook has been dead since everybody’s parents started using it.” “Instagram has 10x the engagement rate!&rd...

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Social Media Image Sizes 2018 SOCIAL MEDIA IMAGE SIZES 2018

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Feb 16, 2018

Find in this infographic all the sizes and dimensions you need to know in order to create the best images for your social networks.It includes: Facebook Profile, Page, Groups, Events and Facebook Stories: Profile, Cover and Shared Image Sizes and Tip...

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Social Media Trends in 2018 SOCIAL MEDIA TRENDS IN 2018

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Feb 15, 2018

As much as it makes many roll their eyes, Pokémon GO was a true phenomenon in 2017 - annoying to business and property owners as it may have been. The fad showed us the power of augmented reality technology that superimposes a computer-generat...

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B2B Social Media Marketing Today B2B SOCIAL MEDIA MARKETING TODAY

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Feb 15, 2018

What comes to mind when you think of B2B social media? You certainly wouldn’t be alone if you thought of dull content, disengaged followers and a lack of social ROI. But that impression is best left in the past. As this infographic explores, B2...

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Online Advertising for Small Business ONLINE ADVERTISING FOR SMALL BUSINESS

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Feb 14, 2018

Quark India's is a Digital Media Company, advertising online can be overwhelming, but it doesn't have to be.Use this quick beginner's guide to learn more about the various advertising options, so you car draw new traffic and customers to ...

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10 Reasons You Should Offer Digital Training In 2018 10 REASONS YOU SHOULD OFFER DIGITAL TRAINING IN 2018

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Feb 11, 2018

With 2018 just around the corner, now is the perfect time for you as an educator to review your portfolio and assess the success of the courses and certifications on offer to ensure they are aligned with job market needs. With increasing pressure on ...

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AUDIO ADVERTISING LANDSCAPE 2018 AUDIO ADVERTISING LANDSCAPE 2018

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Feb 10, 2018

The second wave of IAB Australia’s Audio Advertising State of the Nation research has been published today, providing further insight on how the media buying community is using audio advertising across all platforms.

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Gender Stereotyping In Digital Advertising Revealed GENDER STEREOTYPING IN DIGITAL ADVERTISING REVEALED

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Feb 07, 2018

Gender stereotypes in advertisements is a common tactic used by many brands and products to reach their target audience. Through the “Gender Stereotyping in Digital advertising Survey”-where 500 consumers, specifically 250 men and 250 Fem...

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5 Types of Digital Marketing: Which one is Right for Your Business? 5 TYPES OF DIGITAL MARKETING: WHICH ONE IS RIGHT FOR YOUR BUSINESS?

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Feb 02, 2018

In today’s time, we frequently hear the term Digital Marketing and we all think that we kind of know what actually it is. This thinking sometimes limits the scope and opportunity that the complete Digital Marketing landscape can actually offer,...

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The Potential of Social Media Advertising THE POTENTIAL OF SOCIAL MEDIA ADVERTISING

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Jan 26, 2018

The worldwide social media advertising market was worth some 43.78 billion dollars in 2017 and accounted for 18 percent of the total digital advertising market. As our infographic shows, the U.S. market is by far the biggest in the world, having gene...

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Facebook Advertising Statistics and Trends FACEBOOK ADVERTISING STATISTICS AND TRENDS

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Jan 25, 2018

What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile oppor...

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Video Marketing Works Enhance Your Marketing Strategies With Online Videos VIDEO MARKETING WORKS ENHANCE YOUR MARKETING STRATEGIES WITH ONLINE VIDEOS

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Jan 23, 2018

A promotional video can be used to tell your customers about your products and services. When creating a promo video for your products, it important to bear in mind a few different things. This will ensure that your promotional video is an effective ...

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How to optimize your PPC Campaigns HOW TO OPTIMIZE YOUR PPC CAMPAIGNS

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Jan 22, 2018

“Pay-Per-Click is an online advertising payment model in which payment is based solely on qualifying click-throughs.”Earn a larger share of your market through efficient and effective customer targeting. Whether it is to move more product...

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Online advertising vs. print advertising ONLINE ADVERTISING VS. PRINT ADVERTISING

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Jan 18, 2018

Can’t decide whether digital or print advertising is better for your LPG business? As the popularity of print media continues to decline, online advertising in the contract has reached its peak with many marketers, business owners and companies...

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Social media marketing in 2018 trends and tools for success SOCIAL MEDIA MARKETING IN 2018 TRENDS AND TOOLS FOR SUCCESS

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Jan 17, 2018

As technology and search engines change, so do the strategies marketers use to engage their customers online. If you aren't staying on top of the newest trends in content marketing, your brand will be left behind, plain and simple. But the averag...

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B2B Marketing Content Preferences You Need to Know B2B MARKETING CONTENT PREFERENCES YOU NEED TO KNOW

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Jan 05, 2018

“B2B software buyers, and presumably other B2B buyers, are shifting their preferences when it comes to where they get information for making purchase decisions. Find more information about what B2B buyers are seeking, and their preferences for ...

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DIGITAL ADVERTISING: SUPPORTING EUROPE’S ECONOMY DIGITAL ADVERTISING: SUPPORTING EUROPE’S ECONOMY

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Jan 05, 2018

Digital advertising is essential to the success of the European Digital Single Market. It has a key role in helping fund digital content, online services and we applications, making them widely available at little or no cost, as well as driving growt...

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The Social Media Ad Platforms Cheat Sheet THE SOCIAL MEDIA AD PLATFORMS CHEAT SHEET

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Jan 03, 2018

Are you trying to gain a social media following? Advertising on the different channels is a great strategy to gain exposure with your target audience while also being gentle on your wallet. With advertising on social media, it’s important to kn...

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How the Digital Marketing Industry Will Look in 2018 HOW THE DIGITAL MARKETING INDUSTRY WILL LOOK IN 2018

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Dec 29, 2017

Digital marketing is a rapidly changing arena. Staying up to date is difficult for all companies no matter their size. In 2018 digital marketing trends will shift towards increasing use of Marketing Automation and efforts to improve customer experien...

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The History of Marketing: An Exhaustive Timeline THE HISTORY OF MARKETING: AN EXHAUSTIVE TIMELINE

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Dec 28, 2017

Ever since people have had something to sell, we’ve been marketing. But the effectiveness of those marketing methods have waxed and waned over thousands of years, and as consumers and their technologies advanced at a more and more rapid pace, m...

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What is programmatic advertising? WHAT IS PROGRAMMATIC ADVERTISING?

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Dec 26, 2017

Programmatic advertising involves using certain platforms and software to make digital advertising purchases. The alternative is to use people to buy and sell the ads. The idea behind programmatic advertising is to make the entire process more effici...

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5 Big Marketing Trends to Watch in 2018 5 BIG MARKETING TRENDS TO WATCH IN 2018

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Dec 12, 2017

Which trends should marketers be thinking about as they prepare for the year ahead? There so many fresh tactics to choose from from hot platforms to new strategic approaches that figuring out what to focus on can feel overwhelming.To help, we recentl...

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All of Facebook’s Ad Targeting Options ALL OF FACEBOOK’S AD TARGETING OPTIONS

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Dec 08, 2017

If you have heard anything about Facebook advertising, you know it’s extensive (and complicated). If you’ve ever been targeted by Facebook ads, you know it’s almost borderline stalky. And if you have ever tried Facebook advertising ...

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The History of Digital Content THE HISTORY OF DIGITAL CONTENT

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Dec 05, 2017

Fast-forward to today and more than half of the world’s population, 4 billion people, is connected to the internet. Technology and digital data has seeped into nearly every aspects of our daily lives including finance, news and music.

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2018 Digital Marketing Trends and Statistics 2018 DIGITAL MARKETING TRENDS AND STATISTICS

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Dec 03, 2017

2018 is just around the corner! Stay up to date on the latest digital marketing trends, from content marketing to machine learning, and data analytics.

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Marketing Automation Systems Footprint MARKETING AUTOMATION SYSTEMS FOOTPRINT

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Dec 01, 2017

Driving Oracle's top line growth, brand and customer loyalty. Making strategic decisions based on granular observations of customer behaviors based on an integrated platform. Helping Oracle connect and understand customers near-real time across m...

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The Evolution of Video Advertising THE EVOLUTION OF VIDEO ADVERTISING

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Nov 30, 2017

In the past decade, video advertising has changed a lot. We’ve come a long way from a simpler time when a TV spot could double as a pre-roll placement. Today, publishers are facing questions like: Are your ads click-to-play? Do they reach real ...

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Top Nine Social Media Trend Predictions for 2018 TOP NINE SOCIAL MEDIA TREND PREDICTIONS FOR 2018

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Nov 29, 2017

Don't blink you might miss the next social media trend. So what's more than a passing fad? What's here to stay, and what should you pay attention to? An infographic by film editing simplifiers Filmora lists nine trends to keep an eye on i...

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How To Do Link Building In 2018 HOW TO DO LINK BUILDING IN 2018

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Nov 22, 2017

Why is it worth to talk about link building? Because namely links have long been one of the decisive factors used by Google and other major search engines to rank websites and pages. Everybody wants to rank in search and you are not an exception eith...

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Social media advertising SOCIAL MEDIA ADVERTISING

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Nov 17, 2017

Social media first became a choice for marketers back in 2005, when Facebook launched its first advertising option. The medium has advanced in leaps and bounds since then, offering a reasonably low cost ad option to marketers, as well as the opportun...

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Visual Social Media and Content Marketing Statistics 2018 VISUAL SOCIAL MEDIA AND CONTENT MARKETING STATISTICS 2018

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Nov 15, 2017

Some of the interesting statistics about visual content marketing are the following:84 percent of communications are visual in 2018. 85% Facebook videos are watched without sound. 55%  Marketers consider Facebook their major marketing platform. ...

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11 top tips for great Facebook ad designs 11 TOP TIPS FOR GREAT FACEBOOK AD DESIGNS

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Nov 06, 2017

The power of Facebook ad designs in generating leads lies is effective targeting features that ensure that an ad is shown to a target audience. Online marketers know that so the competition for viewers’ attention is hotter than ever. Every day,...

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Omnichannel: The Secret to Digital Advertising Success OMNICHANNEL: THE SECRET TO DIGITAL ADVERTISING SUCCESS

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Oct 24, 2017

We often hear the terms "multichannel marketing" and "omnichannel marketing," and in the past we have explored the differences between those two strategies. Today, we'll focus on the omnichannel approach, which—when done...

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Not All Social Platforms Are Created Equal NOT ALL SOCIAL PLATFORMS ARE CREATED EQUAL

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Oct 23, 2017

You have recently started a new business or brand and want to begin creating a social media following, but you don’t know where to start.Should you focus your attention on the platforms with the most users like Facebook or maybe the platform th...

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Social Media Infographic SOCIAL MEDIA INFOGRAPHIC

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Oct 18, 2017

I am a sucker for infographics, like so many others seem to be given their popularity. I was browsing through my usual social media channels looking for something to report, and I came across a very interesting study done by the always insightful Soc...

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Mobile Advertising Milestones MOBILE ADVERTISING MILESTONES

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Oct 04, 2017

Technological advancements, including the introduction of the internet and cell phone, have acted as catalysts to the widely profitable mobile ad movement. With the creation of the mobile game, web-enabled cellulars, built-in cameras and mobile apps,...

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Where B2B Marketers Turn When the Easy Road Ends WHERE B2B MARKETERS TURN WHEN THE EASY ROAD ENDS

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Oct 04, 2017

Marketing in B2B technology used to be easy and dare I say--almost always predictable. But there are major changes happening in the B2B marketing landscape, disrupting our once reliable marketing strategies. This infographic summarizes our key findin...

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8 Tips For Small Business Social Media Marketing Plan 8 TIPS FOR SMALL BUSINESS SOCIAL MEDIA MARKETING PLAN

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Sep 12, 2017

Captured thinking: You don't allow your financial people to keep their numbers in their heads. Financial reports are the lifeblood of the numbers side of any business, no matter what size. It should be no different from marketing. Your written do...

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Best Times to Post on Social Media BEST TIMES TO POST ON SOCIAL MEDIA

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Aug 29, 2017

Super savvy social media managers don’t just share engaging content. They share it at optimal times.
The truth is: Your fans and followers prefer using social media sites during specific hours of the day. So if you share your content whe...

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5 Steps to Get Customers with Facebook Ads 5 STEPS TO GET CUSTOMERS WITH FACEBOOK ADS

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Aug 29, 2017

More than 2 billion people are on Facebook, and advertisers collectively spent more than $26 billion on Facebook ads in 2016 to reach that ever-growing audience. And seeing the stats, one can easily assume that the chances of you reaching your target...

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Myths and Facts About TV Advertising MYTHS AND FACTS ABOUT TV ADVERTISING

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Aug 28, 2017

For decades, no one doubted the supremacy of TV advertising—and as a result, the industry never felt the need to affirm its ability to drive results. Today it’s a slightly different story. Not a week goes by without a gloom-and-doom headl...

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From advert to action: behavioural insights into the advertising of financial products FROM ADVERT TO ACTION: BEHAVIOURAL INSIGHTS INTO THE ADVERTISING OF FINANCIAL PRODUCTS

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Aug 18, 2017

Advertising can be informative for customers and encourage effective competition, but can also be unclear, misleading or unfair for consumers. Such problems can happen at any processing stage.

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THE ULTIMATE SOCIAL MEDIA ADS CHEAT SHEET THE ULTIMATE SOCIAL MEDIA ADS CHEAT SHEET

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Aug 14, 2017

It has become inevitable, in order to play in the big leagues of social media, you have to pay up and advertise. Unlike traditional advertising methods, social media adverts can be humanised to really appeal to your audience in fun and creative ways....

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Who’s spending big on social media advertising? WHO’S SPENDING BIG ON SOCIAL MEDIA ADVERTISING?

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Jul 28, 2017

This week, during the unveiling of Q2 results, Facebook announced its revenues had increased by 45% year-on-year, up to an eye-watering £7.09bn between the period of April and June. Advertisement. Profits climbed 71% to $3.9bn, driven almost en...

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Using Social Media to Boost In-store Sales USING SOCIAL MEDIA TO BOOST IN-STORE SALES

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Jul 26, 2017

Earned media and customer engagement are two of the primary uses of social media for business. With high-quality content and influencers, companies can build large committed audiences. However, you can no longer market to those who unfollow. Fruitlan...

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The New Sales Funnel for Marketers Infographic THE NEW SALES FUNNEL FOR MARKETERS INFOGRAPHIC

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Jul 10, 2017

Attached is an example of a sales funnel infographic which has a bottom to top dynamic flow. On the left is your company value propositions to prospects who don’t know you. On the right are prospect and client responses and expectations. This m...

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The Importance of Multi-Channel Marketing THE IMPORTANCE OF MULTI-CHANNEL MARKETING

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May 11, 2017

Are you thinking of implementing a multi-channel marketing program but you just aren’t sure if the potential payoff is worth the effort? While many marketers recognize that a multi-channel approach is important, there’s still quite a few ...

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THE VALUE OF INFOGRAPHICS IN B2B MARKETING THE VALUE OF INFOGRAPHICS IN B2B MARKETING

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Apr 27, 2017

The most powerful infographics do more than simply present information; they can telegraph a complex story in simple visual terms to a broad range of audiences in creative and engaging ways. In B2B marketing, the allure of infographics is especially ...

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How to Choose the Right Online Marketing Channels HOW TO CHOOSE THE RIGHT ONLINE MARKETING CHANNELS

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Apr 27, 2017

Online marketing is something you can’t ignore because potential customers use search, social, and mobile to research products and prices before making final purchase decisions. You can build and personalize your relationships with prospects an...

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Wheres your target audience WHERES YOUR TARGET AUDIENCE

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Apr 18, 2017

As an award-winning Manchester PR agency we work hard to always deliver clients’ messages to their target audiences, however, each audience requires a different approach due to them all using different media. This week's infographic looks a...

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A Complete Guide On Facebook Advertising For SME’s & Startups A COMPLETE GUIDE ON FACEBOOK ADVERTISING FOR SME’S & STARTUPS

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Apr 15, 2017

95% of the marketer believes that facebook advertising gives the best return on Investment out of all social media platforms. Facebook is one the best way to increase exposure and traffic for your business, create loyal customers, and generate leads ...

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7 Digital Marketing Trends That Will Rule 2017 7 DIGITAL MARKETING TRENDS THAT WILL RULE 2017

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Mar 21, 2017

There are seven digital marketing trends to look out for in 2017. It is no surprise that all of these trends show up on Twitter and Facebook. Each of these digital marketing trends carries with them their own challenges. And each trend also falls wit...

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The Hottest Digital Advertising Trends in 2017 THE HOTTEST DIGITAL ADVERTISING TRENDS IN 2017

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Mar 03, 2017

The world of digital advertising has gone through a lot of changes in recent years. There's the increased adoption of social media ads, as well as the sudden surge of video content on the web. And in 2017, we can expect to see a new set of trends...

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Creating a B2B Digital Marketing Plan for 2017 CREATING A B2B DIGITAL MARKETING PLAN FOR 2017

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Jan 18, 2017

Many Business-to-business (B2B) companies are already successfully getting great results  using digital marketing tactics like SEO, PPC, landing page creation, social media and email marketing linked to a CRM marketing automation system or a sim...

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How Offline and Online Marketing Can Work Together HOW OFFLINE AND ONLINE MARKETING CAN WORK TOGETHER

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Dec 27, 2016

Inbound marketing is shown to be incredibly effective for attracting website visitors and generating leads. But for many companies, there's still a place for outbound marketing tactics (like print advertising, broadcasting, and so on) alongside t...

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Native Advertising Studie 2016 NATIVE ADVERTISING STUDIE 2016

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Dec 21, 2016

Native Advertising falls! More than two-thirds have noticed Native Advertising on the Internet. The advertised brands look modern, creative and interesting through Native Advertising.

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Hotel marketing using Facebook HOTEL MARKETING USING FACEBOOK

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Dec 15, 2016

Hotel marketing can be a tough beast to tame, but you can help your hotel stand out from the crowd with the help of our Facebook infographic. The internet and other ancillary technology such as smartphones and tablets have made monumental changes to ...

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How B2B Marketers Generate Revenue HOW B2B MARKETERS GENERATE REVENUE

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Dec 09, 2016

The reality that B2B marketers can have a huge impact on real-time revenue results is not a new concept to today’s B2B marketing community. But the question remains -- how do marketers actually generate revenue? Which metrics are B2B marketers ...

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How We Drive Thousands of B2B Leads Using Video Marketing HOW WE DRIVE THOUSANDS OF B2B LEADS USING VIDEO MARKETING

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Nov 16, 2016

The 2017 B2B Content Marketing Benchmarks found that over a quarter of respondents did not or could not measure their ROI. Nearly half of those who rated their marketing “least successful” had trouble proving results. It's time for B2...

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The timeline of advertising THE TIMELINE OF ADVERTISING

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Oct 12, 2016

The infographic created by Above All Advertising brings together the facts that were milestones in shaping the advertising business of today. Back in 2000 B.C., Egyptians used papyrus to advertise goods. The first print ad was created in England in 1...

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Advertising Demand Report ADVERTISING DEMAND REPORT

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Sep 19, 2016

The internet has reached saturation and that means no more free traffic for websites. Organic web traffic growth has slowed to a near halt. And speeding the flow requires a strong investment in personalized, cross-channel advertising.  The inter...

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How To Start A Career In Digital Marketing HOW TO START A CAREER IN DIGITAL MARKETING

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Sep 13, 2016

Looking for Digital Marketing Job? Digital Marketing is increasing tremendously standing out to be the best marketing channel for any business and also as a great career option for today’s generation. Check out below statistics to understand th...

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Digital in APAC 2016 DIGITAL IN APAC 2016

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Sep 05, 2016

We Are Social's comprehensive new Digital in APAC 2016 report offers internet, social media and mobile usage statistics covering 30 countries around the Asia-Pacific region. It contains 150 infographics, including refreshed global snapshots, rich...

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Advertising Vs. Promotion ADVERTISING VS. PROMOTION

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Aug 30, 2016

One-way communication of a persuasive message by an identified sponsor, whose purpose is non-personal promotion of products/services to potential customers.

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THE CONSUMERS THE CONSUMERS' ROLE IN COLLABORATIVE MARKETING

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Jul 07, 2016

In Collaborative Marketing campaigns consumers will…who are involved in product development from early on. By working with your most engaged customers from the start, you can base your decisions on real-life insights and you’ll know ther...

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Social Media In Healthcare Infographics SOCIAL MEDIA IN HEALTHCARE INFOGRAPHICS

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Jun 28, 2016

Your Practice Online provides medical professionals with resources, support and solutions to compete in today's healthcare marketplace. Social media refers broadly to Web-based tools that allow individuals to communicate quickly, easily, and...

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Programmatic Advertising: disproving 3 myths PROGRAMMATIC ADVERTISING: DISPROVING 3 MYTHS

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Jun 16, 2016

There have been researching/statistics from an advertising body, who have demonstrated that the use of Programmatic Advertising can boost growth for businesses. More and more brands are starting to buy, and use, programmatic advertising in order to s...

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The five components of digital marketing operations THE FIVE COMPONENTS OF DIGITAL MARKETING OPERATIONS

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Jun 13, 2016

Successful digital marketing has five components. Companies that master them all can beat out their competitors. Successful digital marketing has five components. Companies that master them all can beat out their competitors.

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Why Use Infographics in Digital Marketing? WHY USE INFOGRAPHICS IN DIGITAL MARKETING?

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Jun 01, 2016

From Facebook, Instagram, and Google, a digital marketer usually works on numerous platforms. In this profession, having to stay on top of the multitude of available channels means having to keep up with the trends that each medium entails. When it c...

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How to Optimize Advertising in the Increasingly Mobile World HOW TO OPTIMIZE ADVERTISING IN THE INCREASINGLY MOBILE WORLD

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May 17, 2016

When mobile adoption and usage first exploded over a decade ago, most publishers and advertisers simply reformatted desktop content into smaller versions for mobile devices, which was not up to consumer expectations. For years, PubMatic has been work...

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2016 Digital Advertising Benchmarks Aggregated Report 2016 DIGITAL ADVERTISING BENCHMARKS AGGREGATED REPORT

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May 05, 2016

2016 Advertising Benchmarks Aggregated Report includes benchmarks sourced from reputable sites like Google Display Benchmarks Tool, eMarketer, MailChimp and others. How many times have you searched this out? Online Advertising Benchmarks, Digita...

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PSFK Future of Advertising Report PSFK FUTURE OF ADVERTISING REPORT

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Apr 18, 2016

The evolution of advertising is driven by a fairer, balanced and more engaging relationship between consumer and brand. While we may preface our findings by pointing out some of the obstructions to the sector (cue: ad blocking), a new dynamic is real...

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MOBILE ADVERTISING IN THE FAST LANE MOBILE ADVERTISING IN THE FAST LANE

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Apr 15, 2016

The "Global Mobile Advertising Survey" by Rubicon Project provides insight into these questions. According to the study, advertisers are primarily investing their mobile budgets this year in the areas of native advertising, location-based a...

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Total online adspend reaches €340m for 2015 TOTAL ONLINE ADSPEND REACHES €340M FOR 2015

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Apr 01, 2016

The IAB Ireland PwC Online Adspend Study for 2015 (Jan to Dec) sees very strong growth of 29% with ad revenues of €340m compared to €263m in 2014. Native advertising is tracking at 33% of total digital display with adspend of €45m. Nat...

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Digital marketing DIGITAL MARKETING

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Mar 18, 2016

We’re delving into the often hectic and invariably unpredictable world of digital marketing in our newest ‘infographic of the week’, courtesy of MDG Advertising (full infographic below). Digital is an all-encompassing and often frus...

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12 Steps for improving your Google AdWords 12 STEPS FOR IMPROVING YOUR GOOGLE ADWORDS

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Mar 09, 2016

Free, organic options to drive visitors to your sites such as SEO and Social Media are appealing, but often this approach can take a long time to generate significant amounts of traffic. Using Pay per Click search ads to advertise specific products a...

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2016’s Biggest Social Advertising Trends 2016’S BIGGEST SOCIAL ADVERTISING TRENDS

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Feb 15, 2016

Im about to go on vacation, which means I’ve been searching for the best clothing and gear to buy for my trip, adding my favorites to my Amazon wish list. Those picks, in turn, have been following me to social media sites like Facebook, remindi...

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7 TOP TRENDS IN MARKETING IN 2016 7 TOP TRENDS IN MARKETING IN 2016

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Feb 13, 2016

Turning big data into smart insights about audiences and customers will be on the top of marketers’ agendas in 2016. They will require such insights from agencies and media partners, over and above traditional reach/GRP statistics. The best sol...

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Excerpt from Native Content and Advertising Report, Wave 2, Summer 2016 EXCERPT FROM NATIVE CONTENT AND ADVERTISING REPORT, WAVE 2, SUMMER 2016

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Feb 01, 2016

The Native Advertising and Content Report measures over 80 top media brands, providing overall market insights and specific advertiser perceptions of individual media properties and companies. Advertiser opinions, plans and preferences for native adv...

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Adobe Digital Index Q4 2015 Advertising Report ADOBE DIGITAL INDEX Q4 2015 ADVERTISING REPORT

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Jan 28, 2016

This report covers a range of digital advertising topics based on a review of 2015, with an emphasis on Q4, mobile, and retail trends.
-Search engine spend, click-through-rates (CTR), and cost-per-click (CPC) across different regions, search e...

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How To Create An Effective Google AdWords Campaign HOW TO CREATE AN EFFECTIVE GOOGLE ADWORDS CAMPAIGN

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Jan 28, 2016

New businesses can struggle to get traffic from the search engines. Older businesses can plateau. Google AdWords can add that much-needed boost to drive new visitors, leads or sales. With AdWords, you pay per click, and the results are easy to measur...

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Targeted Digital Advertising Infographic TARGETED DIGITAL ADVERTISING INFOGRAPHIC

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Nov 19, 2015

Whether related to a product they’ve been shopping for or a topic that they’ve researched, their past cyber activities follow them to their future ones. As this practice has become commonplace, we wondered what consumers thought about it,...

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Infographic: Does Mobile Advertising Work? INFOGRAPHIC: DOES MOBILE ADVERTISING WORK?

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Nov 12, 2015

Mobile programmatic platform Byyd has released the results of a mobile advertising effectiveness study conducted with On Device Research, looking at 16 campaigns from brands including Coca-Cola, Sony, Sky and KFC. The research looked at the impact of...

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Three Issues Hindering Progress In Multichannel Marketing THREE ISSUES HINDERING PROGRESS IN MULTICHANNEL MARKETING

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Oct 23, 2015

It’s never been a more exciting time to be a marketer. The proliferation of devices and channels provides us with more opportunities to reach and engage with our customers than ever before. At the same time, customer expectations continue to ri...

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A HISTORY OF SOCIAL MEDIA ADVERTISING INFOGRAPHIC A HISTORY OF SOCIAL MEDIA ADVERTISING INFOGRAPHIC

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Sep 04, 2015

Over the past few years, social has become a critical component of the overall digital advertising market. As platforms such as Facebook and Twitter have emerged as leaders in the social space, they have created powerful new ways for advertising to r...

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Facebook Marketing Strategy FACEBOOK MARKETING STRATEGY

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Aug 01, 2015

Before you start marketing on Facebook, you should have these things in place: A good website: Your website is the hub of your business and should look professional and showcase what you have to offer your customers. A clear business model and plan: ...

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The Evolution of Display Advertising THE EVOLUTION OF DISPLAY ADVERTISING

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Jul 30, 2015

The display advertising landscape has changed over the last 20 years. In comparison to the technology that was available in 1995, how we buy and sell advertisements online has evolved dramatically and it is important for marketers to understand these...

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The ROI Of Social Media THE ROI OF SOCIAL MEDIA

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Jul 06, 2015

The truth is the definition will depend on what your specific goals are. But at its core, social media ROI is what your company is getting back from the time, money and resources you're putting toward social media marketing. Ideally, your return ...

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How To Get More From SlideShare - Super-Simple Tips For Content Marketing HOW TO GET MORE FROM SLIDESHARE - SUPER-SIMPLE TIPS FOR CONTENT MARKETING

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Jun 22, 2015

Are you new to SlideShare? Are you looking to fine tune your channel plan? Are you using SlideShare but are looking for ways to enhance what you're doing? How can you use SlideShare for content marketing tactics such as lead generation, calls-to-...

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MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU MAKING MULTICHANNEL DIGITAL MARKETING WORK FOR YOU

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Jun 15, 2015

So how do you overcome these challenges to create an effective multichannel strategy? Customers overwhelmingly prefer to receive information about your business or services via the web.

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Barriers to Cross-Channel Marketing Success BARRIERS TO CROSS-CHANNEL MARKETING SUCCESS

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Jun 05, 2015

You've heard it a thousand times: Customers expect a consistent experience across channels. And most marketers would love to deliver just that. Doing so is anything but easy. According to Experian's “2015 Digital Marketer Report,”...

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Should online advertising aimed at children be banned? SHOULD ONLINE ADVERTISING AIMED AT CHILDREN BE BANNED?

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Apr 30, 2015

Over half (60%) of 9-16 year olds go online either daily or almost daily. 66% of 3-5 year olds can play basic games online, according to a survey of ten countries by AVG. As children’s access to the internet steadily increases, there is also a ...

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INFOGRAPHICS: The Good and The Bad INFOGRAPHICS: THE GOOD AND THE BAD

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Apr 22, 2015

A lot has been said about how infographics are helpful when it comes to content marketing. But do you know the difference between an effective infographic and an ineffective one? Infographics are more than just pretty. They need to deliver the messag...

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U.S. VIDEO MARKET AT-A-GLANCE Q4 2015 U.S. VIDEO MARKET AT-A-GLANCE Q4 2015

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Jan 01, 2015

While almost all advertisers used demographics like age and gender for targeting, 39% of impressions were measured using tools such as Nielsen’s DAR or comScore’s VCE to validate they were delivered in-demo.

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6 Top Marketing Trends for 2015 6 TOP MARKETING TRENDS FOR 2015

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Dec 22, 2014

Alongside constantly changing customer needs, marketing teams have to cope with new technologies and trends popping up every day, or risk being left behind. In our latest infographic, we’ve compiled six top trends that all marketers should watc...

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Holiday Social Media Marketing – Is Facebook Still King? (Infographic) HOLIDAY SOCIAL MEDIA MARKETING – IS FACEBOOK STILL KING? (INFOGRAPHIC)

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Dec 22, 2014

Trends in Facebook and Social Media Marketing this Holiday Season (Infographic). Facebook is still the social media marketing platform of choice: 92% of marketers plan to spend the majority of their 2014 budget on Facebook.

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The State Of Online Advertising THE STATE OF ONLINE ADVERTISING

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Oct 01, 2014

Huge opportunity to capitalize on digital marketing’s impact online and in social media.Seeking deeper insight into the needs of our customers, Adobe commissioned research firm Edelman Berland to investigate the state of online advertising.Onli...

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Programmatic Advertising For Dummies PROGRAMMATIC ADVERTISING FOR DUMMIES

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Sep 23, 2014

Clueless about programmatic advertising? We've got you covered. Learn about how programmatic ad buying works in the most simplest form possible.Programmatic media buying, marketing and advertising is the algorithmic purchase and sale of advertisi...

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Facebook advertising: Kill it with custom audiences! FACEBOOK ADVERTISING: KILL IT WITH CUSTOM AUDIENCES!

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Aug 24, 2014

Facebook advertising is a critical part of your Facebook marketing strategy. Any Facebook business page needs a steady flow of new fans in order for you to get more leads, and therefore sales, as time goes by. These fans need to be people who are lik...

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Social Strategy for Modern B2B Marketers SOCIAL STRATEGY FOR MODERN B2B MARKETERS

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May 13, 2014

What are you doing to leverage social media to grow your B2B business? Content not effective. 91% of B2B marketers use content marketing. But just 36% say they are effective at it.

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Traditional Publicity VS Content Marketing Infographic TRADITIONAL PUBLICITY VS CONTENT MARKETING INFOGRAPHIC

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Mar 31, 2014

Traditional advertising methods interrupts your audience, stopping them from doing what they were trying to do online. This infographic details the three fatal flaws of traditional publicity. On the other hand, Content Marketing provides your audienc...

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How Location-Based Marketing Delivers Ads To In-Store Shoppers HOW LOCATION-BASED MARKETING DELIVERS ADS TO IN-STORE SHOPPERS

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Feb 10, 2014

Imagine a shopper in a store getting a coupon delivered to their phone for a product, because a marketer knows they’re actually shopping. It’s not just future fiction. It’s part of the growing proximity and micro-location targeting ...

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Facebook Marketing Infographic 2014 Edition FACEBOOK MARKETING INFOGRAPHIC 2014 EDITION

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Jan 08, 2014

Facebook marketing infographic from Social media onlineclasses.com. 64 tactcs in 8 categories. Combine one tactic from each category for a possible 4 MILLION+ campaigns.

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FAST-FOOD TV ADVERTISING AIMED AT KIDS FAST-FOOD TV ADVERTISING AIMED AT KIDS

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Dec 20, 2013

A study examined all nationally televised fast-food ads aimed at kids from July 2009 to June 2010. This was determined through a frame-by-frame comparison of ads aimed at kids and ads aimed at adults.

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Mobile advertising networks guide 2013 MOBILE ADVERTISING NETWORKS GUIDE 2013

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Oct 11, 2013

This guide is designed to help you understand the mobile ad landscape With 100s of mobile ad networks it can be hard to find the right one for you We've created a list of all the top networks, ad servers and buying platforms Use this resource to ...

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Landing Pages for Content Marketing LANDING PAGES FOR CONTENT MARKETING

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Oct 07, 2013

A quick reference to making the most of your content with landing pages. The infographic showcases nine unique tactics for capitalizing on blogs, white papers, infographics and slide decks for lead generation.

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Radio Advertising Guide: How To Get Started Today RADIO ADVERTISING GUIDE: HOW TO GET STARTED TODAY

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Sep 23, 2013

In our last presentation we continued our offline marketing series, with a look at how to advertise on television. In today’s article we are going to continue that series with a look at how to advertise with radio.Benefits of radio advertising:...

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Digital marketing infographics DIGITAL MARKETING INFOGRAPHICS

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May 30, 2013

Inbound Marketing is what? Inbound Marketing is a marketing strategy aimed bidirectional future customers by providing useful information through content writing techniques, interacting on social networks, search engine optimization . Customers will ...

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A Guide To Facebook Page Post Ads A GUIDE TO FACEBOOK PAGE POST ADS

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May 23, 2013

Feeling confused about Facebook ads? Just understanding one type, Page Post Ads, might seem overwhelming. But the infographic below from the people at Ampush takes you through the type of Page Post ads that can be done, from photos posts, video posts...

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Why Infographics are Important in Digital Marketing - EBriks Infotech WHY INFOGRAPHICS ARE IMPORTANT IN DIGITAL MARKETING - EBRIKS INFOTECH

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May 02, 2013

Why Infographics are Important in Digital Marketing - EBriks Infotech
1. The Power of InfographicsThe Business of Visualization
2. Infographics have emergedas one of the most popularand shareable forms ofsocial content.Robin Richards &n...

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The Oscars, Social Media Buzz, and Advertising THE OSCARS, SOCIAL MEDIA BUZZ, AND ADVERTISING

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Feb 23, 2013

Brandwatch, too, has released an infographic of social buzz related to the Oscars, albeit from a different angle. It points out that with big events like the Super Bowl and Olympics, social buzz took off close to the timing of the event, but accordin...

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This Infographic Explains What Native Advertising Is THIS INFOGRAPHIC EXPLAINS WHAT NATIVE ADVERTISING IS

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Dec 02, 2012

Native advertising is hot right now, even if nobody seems to know exactly what it is. Solve Media, a digital advertising firm, has attempted to solve that problem with this infographic, which takes a stab at a standard definition: "Native advert...

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The Evolution Of Digital Advertising THE EVOLUTION OF DIGITAL ADVERTISING

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Oct 02, 2012

There’s an Evolution infographic or diagram for just about everything, but this might just be the first one I’ve seen on Digital Advertising dating back to 1987 and a Mac, of course… in 1990 Photoshop 1.0 launched exclusively for M...

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Social Media Marketing Insights, Trends and Infographics 2010: Content and Motion SOCIAL MEDIA MARKETING INSIGHTS, TRENDS AND INFOGRAPHICS 2010: CONTENT AND MOTION

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Oct 26, 2010

Hello. Here's a compendium of our current favourite Social Media (marketing) stats and usage data. All supplied with a little commentary, and mostly in the form of good old Infographics. Enjoy.

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Programmatic Advertising Facts PROGRAMMATIC ADVERTISING FACTS

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Programmatic advertising is automated buying and selling of digital advertising through centralised computer-driven and exchanges and related databases and management platforms.It's designed to largely replace the old-school human powered aspects...

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Native Advertising Blueprint: Eight Critical Steps to Success NATIVE ADVERTISING BLUEPRINT: EIGHT CRITICAL STEPS TO SUCCESS

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What is native advertising, and how can companies prepare and plan for it? Based on Altimeter Group's report, Defining and Mapping the Native Advertising Landscape, this infographic defines native advertising, the ecosystem impacts, and eight cri...

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Infographic : Brands on Mobile Advertising Trends INFOGRAPHIC : BRANDS ON MOBILE ADVERTISING TRENDS

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With mobile being accepted as the definitive medium to access consumers’ minds and wallets, Brands have begun a multi-million dollar spending race to allure and retain customers.But what benchmarks should Brands look at to determine mobile ad s...

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Social media 2016: design trends, advertising and content SOCIAL MEDIA 2016: DESIGN TRENDS, ADVERTISING AND CONTENT

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Here are the top trends for your social media strategy in zoic. Social network in your pocket March 2015 — Facebook rolled out Friend-to- Friend payment option in US. Function to propagate into other countries over the coming months. The birth ...

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Q4 2015 Research Roundup Q4 2015 RESEARCH ROUNDUP

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We took a look back at the last quarter so we could put together a veritable feast of whitepapers, studies, infographics, and articles that can help marketers perform at a higher level. Our Q4 2015 Research Roundup include reports on:Programmatic adv...

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Programmatic TV Infographic PROGRAMMATIC TV INFOGRAPHIC

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Just weeks after a new partnership between DISH Media Sales and Rocket Fuel was announced, one of the final pieces of the programmatic puzzle—the integration of linear TV into the digital advertising ecosystem—fell into place.Watch DISH d...

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INFOGRAPHIC: Native Advertising in Context INFOGRAPHIC: NATIVE ADVERTISING IN CONTEXT

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NATIVE ADVERTISING IN CONTEXT THE INTERNET looks better today than ever before. Parallel with the rise in design standards, users and publishers have also come to recognize the vital importance of user experience. Traditionally, online advertising ha...

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The Rise of People-Based Advertising in North America THE RISE OF PEOPLE-BASED ADVERTISING IN NORTH AMERICA

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Signal and Econsultancy surveyed 350 senior North American marketers to understand the impact and future of addressable media, or people-based advertising within their organizations. This new approach to digital media lets advertisers target real peo...

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Boosting Digital Advertising BOOSTING DIGITAL ADVERTISING'S ROI

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Most companies are not maximizing their effectiveness in digital advertising. Through advanced targeting and engagement techniques, companies can deliver content that is relevant to consumers' interests, enabling brands to engage consumers at sca...

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The Golden Age of Mobile Video Advertising | Global THE GOLDEN AGE OF MOBILE VIDEO ADVERTISING | GLOBAL

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The infographic examines data sourced from InMobi's global mobile ad network to give a snapshot of the mobile video advertising ecosystem The Golden Age of Mobile Video Advertising 2016 | GLOBAL Video ad consumption grew by 122% in 6 months US an...

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The Publisher THE PUBLISHER'S GUIDE TO PROGRAMMATIC ADVERTISING

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Beneath the associated acronyms and buzzwords, the fundamentals of programmatic advertising are straightforward. View the infographic below to understand the four main approaches to programmatic buying.Guide to programmatic advertising The Publisher&...

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Exploring the Differences between: Advertising, PR, Marketing EXPLORING THE DIFFERENCES BETWEEN: ADVERTISING, PR, MARKETING

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Marketing, advertising and public relations are often grouped together when exploring career options because there are many similarities in the careers. There are also distinct differences.

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The Most Expensive Commercials Of All Time THE MOST EXPENSIVE COMMERCIALS OF ALL TIME

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Umbrella offers solutions to problems − not specific products or services. This means we listen to your individual needs and give the best advice possible… in other words, we won’t sell you whatyou don’t need.Umbrella consult...

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Audience and Marketer Insights on Digital Advertising AUDIENCE AND MARKETER INSIGHTS ON DIGITAL ADVERTISING

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Audience and Marketer Insights on Digital Advertising. Earlier this year, Turn published a report in which we shared insights about what we call the “Digital Elite” audience, a group of consumers. Digital Marketing is very simil...

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Creative Optimization CREATIVE OPTIMIZATION

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A lot more goes into a digital ad than you might expect. Within each ad, there are numerous variables that all play an important role in whether or not it will succeed. To find out what makes promotions pop, Rocket Fuel evaluated a sample of 38,151 d...

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A Tale of Two Travelers A TALE OF TWO TRAVELERS

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A Tale of Two Travelers For marketing to a consumer, there are the best of times and the worst of times. For instance, retailers know that planning initiatives around seasonal events like holidays can mean a boost in ROI. But what about marketing aro...

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The Rise and Fall of Advertising Media THE RISE AND FALL OF ADVERTISING MEDIA

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Of all the venues marketers are using to get their message across, mobile marketing is the area that is experiencing an overwhelming increase. This tells the complete story of the importance of mobile. Don’t believe it? Of all the venues m...

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Online Advertising ONLINE ADVERTISING

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Online Advertising.

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Global Online Advertising Spending Statistics [Infographic] GLOBAL ONLINE ADVERTISING SPENDING STATISTICS [INFOGRAPHIC]

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The online advertising market is experiencing continuous, significant growth each year. More and more companies are now allocating a significant portion of their marketing budget for online advertising, over traditional methods.

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Most Effective Advertising Online In 2012 [Infographic] MOST EFFECTIVE ADVERTISING ONLINE IN 2012 [INFOGRAPHIC]

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When it comes to advertising online, there are a lot of misconceptions out there. Of course, there is one thing that is quite clear, and that is that when there are too many ads on a website or a service, it gets annoying. I think we can all agree wi...

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Native Advertising in Context NATIVE ADVERTISING IN CONTEXT

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Native Advertising in Context.

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Infographic: 2016’s Biggest Social Advertising Trends INFOGRAPHIC: 2016’S BIGGEST SOCIAL ADVERTISING TRENDS

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With the rise of time-shifted TV and the consumption of shows on-line, is TV advertising becoming less relevant? At BKV, we know this is definitely not the case. In fact, TV advertising is alive and well and spending is growing each year! TV also rem...

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Infographic: 2016’s Biggest Social Advertising Trends INFOGRAPHIC: 2016’S BIGGEST SOCIAL ADVERTISING TRENDS

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That’s what today’s marketers want: targeted ads that get consumers excited. And increasingly, they’re buying those ads via social.A new infographic from Kenshoo reveals that social has grown significantly in the marketplace. Market...

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Responsible practices for Online Behavioural Advertising in Europe RESPONSIBLE PRACTICES FOR ONLINE BEHAVIOURAL ADVERTISING IN EUROPE

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The European Interactive Digital Advertising Alliance (EDAA) delivers a future proof and technology-neutral self-regulatory programme in online behavioural advertising (OBA), developed with and for the online advertising industry. With growing concer...

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Advertising Agency and Digital Marketing ADVERTISING AGENCY AND DIGITAL MARKETING

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Advertising agency always has different variables to follow for different industries. As the scope of marketing requires various strategies to implement, we at HNI Times audit the need for the right marketing plan and scale the measures required for ...

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What Is Google AdWords and How the AdWords Auction Works WHAT IS GOOGLE ADWORDS AND HOW THE ADWORDS AUCTION WORKS

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Google AdWords is the single most popular PPC advertising system in the world. The AdWords platform enables businesses to create ads that appear on Google’s search engine and other Google properties.AdWords operates on a pay-per-click model, in...

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[Infographic]: Where Is Inbound Marketing Headed? [INFOGRAPHIC]: WHERE IS INBOUND MARKETING HEADED?

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Today, more and more marketers are firmly focused on the online arena, making the shift from outbound marketing to inbound marketing—a strategy that’s aimed at getting found by customers. MDG Advertising has developed the following infogr...

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Digital Digital Advertising in 2016 Infographic
in 2016 Infographic DIGITAL DIGITAL ADVERTISING IN 2016 INFOGRAPHIC IN 2016 INFOGRAPHIC

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How big is digital advertising? How much money is spent on digital advertising? See our latest digital advertising infographic to get all the latest stats. Visit marinapointmarketing.com to save 40% on all your digital marketing needs and elevate you...

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Infographic: The Digital Video Opportunity for Publishers INFOGRAPHIC: THE DIGITAL VIDEO OPPORTUNITY FOR PUBLISHERS

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Traditionally pre-roll has been the go-to video ad format for advertisers who are looking to extend their ads online. Yet online publishers struggle to provide the volume of high-quality, pre-roll video inventory needed to meet demand. For publishers...

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The IAB Ireland - PwC -Online H1 2016 Adspend Study THE IAB IRELAND - PWC -ONLINE H1 2016 ADSPEND STUDY

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Total online adspend reaches €216m in H1 2016 The IAB Ireland PwC Online Adspend Study for H 1 2016 (Jan to June) sees very strong growth of 33% with ad revenues of €216m compared to €162m in H1 2015. Mobile Adspend has overtaken deskt...

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The Power of Hispanic Shoppers Online: A Snapshot of how Hispanic Americans Purchase Online and Respond to Digital Advertising THE POWER OF HISPANIC SHOPPERS ONLINE: A SNAPSHOT OF HOW HISPANIC AMERICANS PURCHASE ONLINE AND RESPOND TO DIGITAL ADVERTISING

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The Hispanic market currently wields $1.3 trillion in spending power and is increasingly influencing online shopping trends. Adroit Digital surveyed more than 600 Hispanic consumers to uncover current online shopping trends in this market. Check out ...

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Marketers vs Creatives: Communication Breakdown MARKETERS VS CREATIVES: COMMUNICATION BREAKDOWN

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Visually's latest report dives into the relationship between marketers and creatives. This presentation takes a deep dive into our original research into how marketers and creatives come up short when it comes to working, On the other h...

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UK Advertising Rich List UK ADVERTISING RICH LIST

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The UK advertising rich list 2012 visualises the billings of the top 20 UK media, creative and digital agencies. It will also create a bespoke hub and interactive rich list on its website as ... With a £7m spend over this year and last, th...

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Anatomy of an Advertising Agency: Infographic ANATOMY OF AN ADVERTISING AGENCY: INFOGRAPHIC

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Anatomy of an Advertising Agency. The Anatomy of an Agency (Infographic). To all of you 'mad men' (and women) out there, here's a hilarious infographic made by Julia Morra and Trevor Gourley for Big, One of my favorite parts of ...

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Online Advertising Projected to Overtake TV Advertising by 2016 [INFOGRAPHIC] ONLINE ADVERTISING PROJECTED TO OVERTAKE TV ADVERTISING BY 2016 [INFOGRAPHIC]

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Today’s infogaphic is based on a recent study by Forrester Research and shared by eMarketer.com.  As the habits of viewers shift more and more from watching television to browsing the Internet, advertising dollars are expected to follow. O...

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The Shift to Native Advertising in Marketing THE SHIFT TO NATIVE ADVERTISING IN MARKETING

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Copy the link to learn more on our site: http://www.mdgadvertising.com/blog/the-shift-to-native-advertising-in-marketing-infographic/ - It’s a simple premise. If you want to engage online consumers, give them more of what they go online for in ...

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4 Effective Facebook Advertising Hacks For Small Business Owners 4 EFFECTIVE FACEBOOK ADVERTISING HACKS FOR SMALL BUSINESS OWNERS

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If your media budget is limited, here is how you can make the most out of Facebook’s advertising options. 1. Use Facebook Offers  An offer will draw the attention of your followers thus making it a great opportunity to create an exclusive ...

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Facebook advertising stats and trends FACEBOOK ADVERTISING STATS AND TRENDS

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Learn more about your target audience on Facebook and ways to reach them more effectively.

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5 Advertising Predictions for 2015 (Infographic) 5 ADVERTISING PREDICTIONS FOR 2015 (INFOGRAPHIC)

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2014 isn’t over quite yet, but the year has already brought many changes to the advertising space. Search gave way to social. Traditional online advertising methods were bested by native ad strategies. Content marketing has become standard prac...

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Why Are Video Ads The Best Advertising Choice Nowadays (Infographic) WHY ARE VIDEO ADS THE BEST ADVERTISING CHOICE NOWADAYS (INFOGRAPHIC)

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Video ads are certainly nothing new. In 2016, digital display ad spending will eclipse search ad spending in the US for the first time and big chunk of that will go to video ads. So, 2016 is set to be different: FaceBook, Twitter and Bing are already...

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Advertising For Mobile On The Rise [Infographic] ADVERTISING FOR MOBILE ON THE RISE [INFOGRAPHIC]

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Startapp is a platform bound to help app developers monetize their apps without the need for embedding banners or other more or less crude forms of refinancing means. Instead the service promises to monetize search traffic. Rings familiar to your ear...

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Infographic: Internet Marketing Statistics You Can’t Ignore INFOGRAPHIC: INTERNET MARKETING STATISTICS YOU CAN’T IGNORE

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In this day and age, traditional forms of advertising are quickly becoming obsolete. In research done by Nielson, Internet advertising has been outgrowing traditional forms like television, radio, magazines, and newspaper. It is projected to take up ...

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Creative in Programmatic Advertising Infographic CREATIVE IN PROGRAMMATIC ADVERTISING INFOGRAPHIC

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Ad tech excels at targeting and delivery, but context isn’t the only factor that determines ad performance. To understand creative and its impact on programmatic advertising, TubeMogul Research had to think, well, inside the box. We came away w...

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The Real Truth About Digital Advertising THE REAL TRUTH ABOUT DIGITAL ADVERTISING

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A few years ago, many businesses grumbled about social media being "just a fad" that "had no place in the business world." Look how that turned out. The businesses that accepted social media is here to stay and figured out how to ...

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Mind Blowing Statistics On Mobile Advertising MIND BLOWING STATISTICS ON MOBILE ADVERTISING

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See the above infographics created by Whiz Mobile that depicts some of the interesting facts about mobile phone users in India. Mobile marketing is currently in a golden era, with smart phone ownership and app usage sharply on the rise. If you have y...

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Pay Per Click vs SEO PAY PER CLICK VS SEO

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Pay per click (PPC) is paid online advertising. You show a brief ad and you pay every time someone clicks on it. Search engine advertising is one of the most common forms of PPC. You have probably already noticed the pay per click ads on top and righ...

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Paid Search Advertising PAID SEARCH ADVERTISING

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"Jason and his team went above and beyond my expectations in applying web based advertising and business networking for our start-up business. He has always been diligent with the services he provides with prompt, friendly, and detailed instruct...

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Pay-Per-Click Management PAY-PER-CLICK MANAGEMENT

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Whitehat provides a full suite of inbound marketing services and outbound services, including pay-per-click (PPC) management. As the name suggests, PPC ads are banner advertisements placed within a site that the owner or advertiser will only pay for ...

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Pay Per Click Advertising for Instant Traffic and Better Conversion Rates PAY PER CLICK ADVERTISING FOR INSTANT TRAFFIC AND BETTER CONVERSION RATES

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Would you love to turn your sleeping website into an absolute gold mine? Attract lots more customers, more sales and more conversions?Viper Online Marketing is Perth’s leading online advertising agency offering result-driven Pay Per Click Adver...

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What Industries Contributed the Most to Google WHAT INDUSTRIES CONTRIBUTED THE MOST TO GOOGLE'S EARNINGS?

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When Google released their most recent 2011 Q4 earnings report on January 19th, investors were disappointed. The latest Google earnings release showed that the search giant failed to meet expectations, falling short of analyst predicted estimates.Wal...

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2017 2017'S TOP 10 DIGITAL BRANDING AND MARKETING TRENDS [INFOGRAPHIC]

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Planning your digital marketing efforts for the coming year? Digital marketing and branding agency Borenstein Group offers some advice about the top trends it anticipates for 2017."It's time to re-evaluate and rebalance the digital approach ...

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Facebook Advertising 101 [Infographic] FACEBOOK ADVERTISING 101 [INFOGRAPHIC]

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Targeting traffic with your Facebook ads can lead to big success for small businesses, but only if it's done in a smart way. For example, start by knowing your target audience and your campaign objectives, says an infographic from Ice Cube Market...

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Half (54%) of consumers have felt deceived by native ads, according to an infographic by Contently and the Tow-Knight Center for Entrepreneurial Journalism.That figure is high enough for advertisers to rightfully fear that customers have a trust issu...

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Holiday Marketing Campaigns: HOLIDAY MARKETING CAMPAIGNS: 'TIS THE SEASON FOR PINTEREST [INFOGRAPHIC]

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People on Pinterest tend to spend twice as much as the general public, and 67% of them will be using Pinterest to plan for holiday purchases, according to Xenia Nosov, writing on the Pinterest business blog.That means lot of holiday shopping happens ...

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Ever wondered how all those ads you see populating the websites and blogs that you frequent get there? Exactly how is the data gathered for all those targeted Google, Yahoo and AOL ads.

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The whirlwind of basketball games that is March Madness presents a huge opportunity for marketers to expand their cross-channel customer engagement. Check out these stats from last March Madness for tips on scoring big this this year. March Madness p...

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Grassroots Advertising in Community Athletic Facilities GRASSROOTS ADVERTISING IN COMMUNITY ATHLETIC FACILITIES

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Grassroots advertising: Find out how to leverage the power of community & make meaningful connections with influential consumers on a national scale. This infographic shows how grassroots marketing lets you communicate directly with your target a...

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SCORE Infographic: Online Advertising SCORE INFOGRAPHIC: ONLINE ADVERTISING

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Infographic on stats and trends in online advertising.Online advertising, also called online marketing or Internet advertising or web advertising, is a form of marketing and advertising which uses the Internet to deliver promotional marketing message...

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All About Internet Advertising – Infographic ALL ABOUT INTERNET ADVERTISING – INFOGRAPHIC

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Have you ever noticed that the ads you see on websites seem eerily similar to what you’ve just been looking at? That’s because there is a complex process that happens as the web page loads to ensure the ads that are most relevant to you a...

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[Infographic] Advertising Agencies: Past, Present, and Future [INFOGRAPHIC] ADVERTISING AGENCIES: PAST, PRESENT, AND FUTURE

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Are you currently using an advertising agency to execute part of your marketing strategy? Or maybe you’re in the process of hiring one? Have you considered what type of agency would be the best fit for your strategy? How do their capabilities e...

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Infographic: Local Search Evolved INFOGRAPHIC: LOCAL SEARCH EVOLVED

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With more marketers putting their eggs in the native advertising basket, it's always good to hear that the tactic might actually be working.According to the infographic below, based on interviews of 1,000 U.K. residents ages 18 to 33 by native ad...

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Google AdWords: Winning the War on Bad Ads GOOGLE ADWORDS: WINNING THE WAR ON BAD ADS

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Google AdWords: Winning the War on Bad Ads

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History of Online Advertising. HISTORY OF ONLINE ADVERTISING.

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It's interesting to see how advertising has evolved overtime.

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The Power of Facebook Advertising THE POWER OF FACEBOOK ADVERTISING

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The Power of Facebook Advertising.

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TARGETED DISPLAY ADVERTISING TARGETED DISPLAY ADVERTISING

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Until recently the ability to display online ads targeted to an individual was limited and some way behind what has been achieved in offline marketing programmes.Callcredit, partnering with VisualDNA have created a revolutionary new digital advertisi...

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Pretty good infographic about advertising spending and consumer behavior PRETTY GOOD INFOGRAPHIC ABOUT ADVERTISING SPENDING AND CONSUMER BEHAVIOR

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Pretty good infographic about advertising spending and consumer behavior.

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How Social Media Changed The Ad Game [Infographic] HOW SOCIAL MEDIA CHANGED THE AD GAME [INFOGRAPHIC]

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Social media has revolutionized the methods, motives, and metrics of marketing. As a result, it keeps challenging the advertising industry to keep up with the latest technological innovations, tactics, and consumer expectations. Today, social media i...

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How Programmatic Advertising Works HOW PROGRAMMATIC ADVERTISING WORKS

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Programmatic marketing is seen as the future of advertising on the web, with Google targeting 60% of digital advertising budgets spent on Programmatic by next year. According to a report from Forrester, programmatic will account for the majority of a...

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Are you using online ads to help grow your small business? ARE YOU USING ONLINE ADS TO HELP GROW YOUR SMALL BUSINESS?

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Are you using online ads to help grow your small business?

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Next, MDG’s infographic focuses on the allure of advertising on YouTube and the fact that every company on AdAge’s 100 Leading National Advertisers list is using it to enhance their social media efforts. These video campaigns have deliver...

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Have you spent hours striving to strategize your advertising budget for 2016? Save yourself the work and worry of tracking tomorrow’s marketing trends with an insightful new infographic created by MDG Advertising. It adds up the top trends driv...

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[Infographic] 18 Online Advertising Statistics [INFOGRAPHIC] 18 ONLINE ADVERTISING STATISTICS

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Does your business advertise online? Or are you still pumping ad dollars into low targeted, untrackable print, radio and tv ads? While the traditional ad spends may be around for awhile - they’re not where the savvy ad spend is being invested. ...

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How Effective Is Online Advertising (Infographic) HOW EFFECTIVE IS ONLINE ADVERTISING (INFOGRAPHIC)

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Conversion optimization company Invesp has released a new infographic on the effectiveness of online advertising according to which only 8% of internet users account for 85% of clicks on display ads. The average click rate for display ad campaign is ...

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The future of Online Display Ads (Infographic) THE FUTURE OF ONLINE DISPLAY ADS (INFOGRAPHIC)

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Find out more about the future of online display ads and tips on how to be successful with your advertising. We walk through the history of advertising agencies and the effects of marketing [Infographic] Advertising Agencies: Past, Present, and ...

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Facebook Advertising Statistics and Trends [Infographic] FACEBOOK ADVERTISING STATISTICS AND TRENDS [INFOGRAPHIC]

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What’s driving the top advertising trends on FaceBook? Facebook’s user base keeps growing, despite its huge, ever-growing competition in the social arena. FaceBook is constantly pushing its advertising capabilities, targeting mobile oppor...

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Global Social Media Advertising Spend Garnering all the Likes GLOBAL SOCIAL MEDIA ADVERTISING SPEND GARNERING ALL THE LIKES

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Rising mobile penetration, coupled with growth in native social formats, including video and mobile social advertising, would be the principal market growth drivers for increasing social media advertising spend.

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Understanding Programmatic Advertising UNDERSTANDING PROGRAMMATIC ADVERTISING

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The sheer amount of consumer data available has made manual campaign optimization strategies costly and inefficient. Predictive marketing and programmatic campaigns are quickly becoming the industry standard, with programmatic ads estimated to make u...

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AdWeek: Infographic: Here are the type of ads Super Bowl LI viewers are most looking forward to ADWEEK: INFOGRAPHIC: HERE ARE THE TYPE OF ADS SUPER BOWL LI VIEWERS ARE MOST LOOKING FORWARD TO

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While it’s impossible to know just which of Super Bowl LI’s advertisers will score the biggest touchdown with consumers, the prediction game is getting a little easier thanks to new survey from data company Fluent, which asked likely view...

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10 Tips for Writing PPC Ads Infographic 10 TIPS FOR WRITING PPC ADS INFOGRAPHIC

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10 Tips for Writing PPC Ads.

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Pay Per Click Advertising Tips PAY PER CLICK ADVERTISING TIPS

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Pay Per Click Advertising Tips.

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The Life of an Ad Infographic THE LIFE OF AN AD INFOGRAPHIC

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The Life of an Ad.

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5 Ways to Create Super-Effective Emails with Buyer Personas 5 WAYS TO CREATE SUPER-EFFECTIVE EMAILS WITH BUYER PERSONAS

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Think about how they like to communicate. A tech-savvy millennial might prefer to communicate through email or text messages. On the other hand, if your persona is a veteran C-suite executive, they might be most comfortable speaking over the phone. A...

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For most marketers, How to write effective PPC ads FOR MOST MARKETERS, HOW TO WRITE EFFECTIVE PPC ADS

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For most marketers, How to write effective PPC ads.

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Marketing, PR, branding and advertising work to build, maintain and support Infographic MARKETING, PR, BRANDING AND ADVERTISING WORK TO BUILD, MAINTAIN AND SUPPORT INFOGRAPHIC

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Marketing, PR, branding and advertising work to build, maintain and support.

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Wonderful Social marketing and online advertising infographic WONDERFUL SOCIAL MARKETING AND ONLINE ADVERTISING INFOGRAPHIC

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Wonderful Social marketing and online advertising.

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Google Ads vs. Facebook Ads: What GOOGLE ADS VS. FACEBOOK ADS: WHAT'S WORKING? INFOGRAPHIC

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Google Ads vs. Facebook Ads: What's Working?

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Ultimate Marketer’s Guide to Bid Types for Facebook Advertising ULTIMATE MARKETER’S GUIDE TO BID TYPES FOR FACEBOOK ADVERTISING

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All advertisers want to maximize their return on investment. Matching your ad bid type on Facebook to your marketing campaign objectives is an important step toward that goal.aThis infographic offers a visual explanation of Facebook’s distinct ...

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Facebook Advertising Head-to-Head: Europe vs. The Americas FACEBOOK ADVERTISING HEAD-TO-HEAD: EUROPE VS. THE AMERICAS

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Facebook’s global reach is one of the key reasons advertisers invest so heavily in the channel, but important ad benchmarks can vary wildly from country to country.This infographic offers a graphical look at some striking similarities and diffe...

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E-Shot E-SHOT'S HISTORY OF ADVERTISING

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e-shot's info graphic of the history of advertising. From Ancient Rome to the present day! Click and view full screen to see the animation of the info graphic, The history of advertising can be traced to ancient civilizations. It became a ma...

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INFOGRAPHIC: 6 THINGS YOU SHOULD KNOW ABOUT MOBILE VIDEO ADVERTISING INFOGRAPHIC: 6 THINGS YOU SHOULD KNOW ABOUT MOBILE VIDEO ADVERTISING

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Today’s guest post comes from Zain Jaffer, the founder and CEO of Vungle, the leading in-app mobile video ad marketplace. Vungle was incubated in AngelPad and went on to raise $8.5MM in funding from Crosslink Capital, Google Ventures, AOL Ventu...

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Marketing has changed. Today, those companies who aren’t innovating in marketing, by doing some experiments and testing new marketing strategies are losing ground to more creative entrepreneurs. That’s why Google, Apple and other companie...

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5 Key Benefits of In-House Digital Advertising 5 KEY BENEFITS OF IN-HOUSE DIGITAL ADVERTISING

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A growing trend among leading marketers, bringing digital advertising in-house allows companies to truly own user acquisition and remarketing campaigns from start to finish.This infographic explores the in-house movement, highlighting five key benefi...

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The Power of Paid Online Advertising (Infographic) THE POWER OF PAID ONLINE ADVERTISING (INFOGRAPHIC)

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Around 40% of the world’s population is on the Internet – that’s more than 2.9 billion connected people. That’s how BIG the online market is, and if your business is still not into paid digital marketing, then be prepared to l...

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Infographic – The Effectiveness of Online Advertising for Small Businesses INFOGRAPHIC – THE EFFECTIVENESS OF ONLINE ADVERTISING FOR SMALL BUSINESSES

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This infographic was compiled from research by SCORE to determine if online advertising in the form of banner advertisements, paid social media promotions and pay-per-click (PPC) ads have offered significant value to small businesses and if they will...

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Online advertising: A history from 1993 to the present day [infographic] ONLINE ADVERTISING: A HISTORY FROM 1993 TO THE PRESENT DAY [INFOGRAPHIC]

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It’s been 20 years this month since the first online advert was sold and, like a lot of technological journeys, it’s a fascinating look at how far we’ve come. Anyone who wants to remember what public opinion was of the World Wide We...

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Paid vs. Organic Search: Are PPC Ads Winning the Google Click Wars? [Infographic] PAID VS. ORGANIC SEARCH: ARE PPC ADS WINNING THE GOOGLE CLICK WARS? [INFOGRAPHIC]

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Are those pay-per-click (PPC) ads on search engine results pages (SERPs) effective? Does the average Google searcher even click on them?  In fact, for some types of keywords, PPC ads apparently have higher click-through rates than organic search...

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Insider’s Guide to Facebook Advertising for Ecommerce INSIDER’S GUIDE TO FACEBOOK ADVERTISING FOR ECOMMERCE

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From on average how different Facebook ad types perform for ecommerce companies to gender differences from Facebook ad click to ultimate purchase on retailer sites, we hope you enjoy this data-packed infographic. Facebook Advertising: audience target...

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Insider’s Guide to Facebook Advertising: Country Targeting — Reach vs. CPC INSIDER’S GUIDE TO FACEBOOK ADVERTISING: COUNTRY TARGETING — REACH VS. CPC

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Many marketers face a dilemma in balancing the number of targetable customers in a country and cost goals when bidding for ad placement on Facebook. In this infographic we compare country reach to average CPCs across the globe. Facebook advertising d...

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INFOGRAPHIC: THE ULTIMATE 2016 SOCIAL MEDIA AD SIZE CHEAT SHEET INFOGRAPHIC: THE ULTIMATE 2016 SOCIAL MEDIA AD SIZE CHEAT SHEET

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With this in mind, we designed an infographic for all the advertisers and social media marketers who want to start advertising on Facebook, Twitter, Linkedin, Pinterest and Google+.

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Online Ad Design Cheat Sheet ONLINE AD DESIGN CHEAT SHEET

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Ever run out of ideas to split test in your ads? Or have a hard time remembering some of the best techniques? This infographic is designed as a “cheat sheet” to help you design & discover more.Ad Design Tips This is an excellent infog...

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Indian Digital Advertising Landscape 2014 hits the ad-tech World INDIAN DIGITAL ADVERTISING LANDSCAPE 2014 HITS THE AD-TECH WORLD

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In an attempt to map the infrastructure of companies participating in the space between marketers and publishers, SVG Media has released Indian Digital Advertising Landscape 2014. This is in view to. With consumers in India turning to ad blocking too...

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Facebook Ad Types Cheat Sheet FACEBOOK AD TYPES CHEAT SHEET

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Your competitors are bidding aggressively on Facebook, Instagram, and Twitter ads to reach high-value customers. If you’re bidding solely based on cost to drive inexpensive app installs, purchases, or email registrations, you may be leaving sig...

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The Decline of Newspaper Advertising Continues THE DECLINE OF NEWSPAPER ADVERTISING CONTINUES

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The Newspaper Association of America published its quarterly advertising report this week and the results are not good. Whoever hoped that Newspaper advertising had already hit rock bottom was disappointed. In the second quarter, advertising revenues...

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The Soap Opera Gets A New Name: Native Advertising THE SOAP OPERA GETS A NEW NAME: NATIVE ADVERTISING

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Alright, alright, alright! We give up. We'll write about native advertising. If there's any one thing the advertising industry is good at, it's putting a shiny new wrapper on something that's been around for a very long time. Take, fo...

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Facebook versus Newspaper Advertising Infographic Case Study FACEBOOK VERSUS NEWSPAPER ADVERTISING INFOGRAPHIC CASE STUDY

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I was working with a client who seeks to generate enquiries for their services. The first campaign we started was, at the client’s request, to use an array of local newspaper titles. Here's an infographic which summaries the results of a ne...

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2016 SUMMER OLYMPICS CAPTURES THE EYES AND EARS OF DIGITAL CONSUMERS 2016 SUMMER OLYMPICS CAPTURES THE EYES AND EARS OF DIGITAL CONSUMERS

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Flites ought to provide insight about consumers digital usage and trends for olympics content as it pertains to advertisers, agency and publishers. Either way, Nike has captured marketing gold in London with its Volt line of shoes. So they're goi...

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online advertising will surpass that of Television in 2016 ONLINE ADVERTISING WILL SURPASS THAT OF TELEVISION IN 2016

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An infographic that says that online advertising will surpass that of Television in 2016. Digital advertising investment will surpass that of TV's in five more still, linear TV demographics continued shifting in 2016. TV advertising revenue is ex...

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Why Choose TV Advertising? WHY CHOOSE TV ADVERTISING?

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TV Advertising still dominates the market, even with the ever-growing online marketing and social media culture we live in today! He study also confirms that traditional advertising - including television - is seen as the most engaging medium over ot...

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Why Advertise on A Connected TV? WHY ADVERTISE ON A CONNECTED TV?

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Why Advertise on A Connected TV? CONNECTED TV - The Future of TV is Already Happening and tablets, this is accelerating the shift in both media consumption and advertising budgets. Some 60% of U.S. households now own a Connected TV (CTV) data se...

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6 Social Media Trends That Will Take Over 2017 6 SOCIAL MEDIA TRENDS THAT WILL TAKE OVER 2017

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There was no shortage of changes to the social media industry in 2016, which included several new features, consumer preferences and brand opportunities. Looking toward 2017, social media trends will continue to evolve and surprise us.While it’...

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Creating The Perfect Social Media Post CREATING THE PERFECT SOCIAL MEDIA POST

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If you are a small business owner managing your own website, blog, and social media content, a new infographic created by StuartJDavidson and shared by PayAnywhere provides the formula for success if you’re looking to create the “perfect ...

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Why Use Pay-per-Click to Your Business? (Infographic) WHY USE PAY-PER-CLICK TO YOUR BUSINESS? (INFOGRAPHIC)

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If you are an Internet Marketer reading this post you probably are getting good results from free online advertising and other promotional methods. But if you are a serious entrepreneur then you are most likely aware of the principle of value for val...

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Understanding The Essence of Google AdWords (Infographic) UNDERSTANDING THE ESSENCE OF GOOGLE ADWORDS (INFOGRAPHIC)

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For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Many of these companies that are successfu...

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How to Navigate the Social Media Advertising Solar System HOW TO NAVIGATE THE SOCIAL MEDIA ADVERTISING SOLAR SYSTEM

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For example, 53% of marketers use YouTube in marketing efforts, and there are more 18-49-year-olds on YouTube mobile than any cable network in the US, the infographic states. But, before committing to it, you need to understand your own brand and you...

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Social Media for E-Commerce Marketing SOCIAL MEDIA FOR E-COMMERCE MARKETING

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Marketers have had a notoriously hard time converting e-commerce customers via social channels, but it doesn't have to be that way, according to online merchant platform Payever. The company released an infographic that depicts how people use soc...

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Facebook Mobile Advertising Performance (Social Media Infographics) FACEBOOK MOBILE ADVERTISING PERFORMANCE (SOCIAL MEDIA INFOGRAPHICS)

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This research reflects a representative sample of global advertisers using Kenshoo Social to manage Facebook advertising campaigns tracking impressions, clicks, and conversions.  The data set covers more than 2 million Facebook ad clicks and con...

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SOCIAL MEDIA ADVERTISING: 9 PLATFORMS YOU NEED TO KNOW (INFOGRAPHIC) SOCIAL MEDIA ADVERTISING: 9 PLATFORMS YOU NEED TO KNOW (INFOGRAPHIC)

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Facebook, Instagram, Tumblr, LinkedIn, YouTube, StumbleUpon, Google+, Foursquare, Twitter. So many platforms, so much choice to advertise one’s business or services! So, which one is the best? It’s hard to answer that question. Before jum...

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The 10 Greatest Social Media Advertising Tips for Content Marketers THE 10 GREATEST SOCIAL MEDIA ADVERTISING TIPS FOR CONTENT MARKETERS

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The 10 Greatest Social Media Advertising Tips for Content Marketers. Content marketing has become a big part of consumer engagement social ads as a way to amplify the reach of your content marketing when you push it out through your social channels. ...

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CPG Success With Facebook Advertising CPG SUCCESS WITH FACEBOOK ADVERTISING

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Nearly two trillion dollars are spent on consumer packaged goods (CPG) globally each year, and smart CPG marketers have found remarkable success using Facebook to reach consumers.Our latest infographic explores how the consumer package goods industry...

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9 Social Media Ad Platforms You Need To Know About 9 SOCIAL MEDIA AD PLATFORMS YOU NEED TO KNOW ABOUT

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We all know that social media can be a great way to advertise your business. With so many platforms, how do you choose? Check out this social media advertising infographic for the inside scoop on some platforms and which ones are best for your organi...

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[Infographic] A Day in the Life of a Digital Zip [INFOGRAPHIC] A DAY IN THE LIFE OF A DIGITAL ZIP

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Bridging the gap between the digital and physical worlds is the goal of digital marketers everywhere, and campaign success is often measured by the extent to which online ads affected offline behavior. In order to give marketers the tools they need t...

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The Anatomy of the Perfect PPC Ad [Infographic] THE ANATOMY OF THE PERFECT PPC AD [INFOGRAPHIC]

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Advertising is confusing at the best of times. Google constantly changes the rules for AdWords, display ads suffer from banner blindness (and horrible design) and don’t get me started on Facebook not letting you point your ads to your landing p...

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A Marketers guide to gaming in display ads A MARKETERS GUIDE TO GAMING IN DISPLAY ADS

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In a market increasingly carved up into smaller and smaller pieces along demographic lines, marketers are hungry for techniques with more universal appeal. And one thing is pretty true for all of us: From the cradle to the grave, we all love to play ...

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7 Ways Enterprise Brands Can Leverage the Benefits of Local Marketing Infographic 7 WAYS ENTERPRISE BRANDS CAN LEVERAGE THE BENEFITS OF LOCAL MARKETING INFOGRAPHIC

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Local search marketing can be tricky for enterprise brands with dozens, hundreds, or thousands of storefronts, agents, or dealers. But with organic search, social media advertising, paid local search, and display advertising tactics, big brands can s...

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Online Advertising Overtakes TV In 2016 ONLINE ADVERTISING OVERTAKES TV IN 2016

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Online Advertising Overtakes TV In 2016. According to the report, advertisers will have spent $72.09 billion on U.S. digital advertising by the end of 2016, while TV spending will account. Television advertising may be doing just fine despite the slu...

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The Rise of Social Networking Ad Spending THE RISE OF SOCIAL NETWORKING AD SPENDING

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The Rise of Social Networking Ad Spending Digital accounts for 36.8% of total media ad spending and TV is just a few ad spending has grown so much, given the sharp rise in social, Do you want a global perspective when it comes to ad spending on socia...

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Adwerx mobile advertising for real estate is here! [Infographic] ADWERX MOBILE ADVERTISING FOR REAL ESTATE IS HERE! [INFOGRAPHIC]

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Mobile is growing faster than any other advertising channel. And what’s really intriguing is that mobile’s growth hasn’t meant any loss to desktop usage. So users are simply adding mobile to their technology use. Mobile use tends to...

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Online Advertising Strategies and Tips for Local Businesses ONLINE ADVERTISING STRATEGIES AND TIPS FOR LOCAL BUSINESSES

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Online advertising or marketing is bringing the website to the front page when the person searches in the SERP. There are several methods and forms of internet advertising. The website will get displayed on the internet in the shapes of banner advert...

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App Advertising Options APP ADVERTISING OPTIONS

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It's tough to make your mobile apps stand out in a crowded market, regardless of whether you offer them on Android or Apple products. The good news is that with app advertising, you'll be able to bring your software to the people most interes...

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What Is The Twitter Audience Platform? WHAT IS THE TWITTER AUDIENCE PLATFORM?

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The Twitter Audience Platform allows advertisers to take ads that are already running on Twitter and push them to a larger mobile audience through Twitter’s extensive publisher network, which is comprised of thousands of apps.When it launched i...

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The Beginner’s Guide to YouTube Advertising THE BEGINNER’S GUIDE TO YOUTUBE ADVERTISING

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Paid content distribution has quickly emerged as one of 2015’s biggest content marketing trends as brands push to get more eyeballs on their content. And no platform looms larger in this landscape than YouTube, which is quickly emerging as the ...

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The Shift to Native Advertising in One Awesome Infographic THE SHIFT TO NATIVE ADVERTISING IN ONE AWESOME INFOGRAPHIC

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Native advertising can be many things the butt of John Oliver’s jokes, the AdBlock antidote, Upworthy’s secret weapon but it’s also a weapon marketers need to have in their arsenal if they want to stay relevant across mobile and soc...

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10 Eye-Popping Marketing Stats From Advertising Week 10 EYE-POPPING MARKETING STATS FROM ADVERTISING WEEK

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Advertising Week XII, the Lollapalooza of marketing and media, brought with it a trove of data illustrating the growing mobile reach of social platforms Facebook, Google, Instagram and Snapchat.There was also no shortage of numbers revealed during th...

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How The Ad Fraud Menace Is Hitting Advertisers HOW THE AD FRAUD MENACE IS HITTING ADVERTISERS

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Online Ad Fraud is a real problem for advertisers and it is really eating into their ad budget like a ferocious monster. Ad companies likeGoogle, through its AdSense program, have been very ruthless to websites and blogs that direct fake/poor quality...

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The State of US Digital Display Advertising THE STATE OF US DIGITAL DISPLAY ADVERTISING

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Digital display advertising continues to become more sophisticated, and spending reached a whopping $26.15 Billion in 2015. This represents a growth of 27% from the previous year. By the time we reach 2019, it would have surpassed the $4o Billion, ac...

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Must-Know Mobile Advertising Stats & Trends MUST-KNOW MOBILE ADVERTISING STATS & TRENDS

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This year, it’s the year of mobile payments, mobile recruiting, mobile advertising. The first hand-held mobile phone was sold thirty-one years ago for $4k; it was fourteen inches long. As our cell phones have shrunk in size and price, they&rsqu...

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How Digital News Consumption is Shaping the Future of Advertising HOW DIGITAL NEWS CONSUMPTION IS SHAPING THE FUTURE OF ADVERTISING

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Technology innovation is changing the way we interact and behave. Over the past twenty years, we have moved from monochromatic newspaper to playbooks to digital news portals. This evolution in news consumption inadvertently means the future of advert...

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Viewability: Are you being seen? VIEWABILITY: ARE YOU BEING SEEN?

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The IAB defines a viewable impression as an advert that had at least 50% of its pixels in view for a minimum of two seconds. In 2013, Comscore research put global viewability rates at 46%. This number has increased in recent years but still, just onl...

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Q1 2016 Global Facebook Advertising Benchmark Infographic Q1 2016 GLOBAL FACEBOOK ADVERTISING BENCHMARK INFOGRAPHIC

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In a recent earnings call with investors, Facebook reported that its ad revenue in Q1 2016 grew by 57% to an astonishing $5.2 billion.Rising ad spend in mobile video and higher returns for retailers are just a few key trends driving monster growth in...

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Facebook Advertising in Asia-Pacific by the Numbers FACEBOOK ADVERTISING IN ASIA-PACIFIC BY THE NUMBERS

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Advertisers looking to reach a massively mobile audience need to explore Facebook advertising in Asia-Pacific – home to over 1.6 billion smartphone users by 2020.Spanning India, South Korea, Australia, New Zealand, Hong Kong, Taiwan, Macau, Cam...

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How to Drive a 52% Increase in Subscribers with Facebook Advertising HOW TO DRIVE A 52% INCREASE IN SUBSCRIBERS WITH FACEBOOK ADVERTISING

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Much like the team at Nanigans has a love for whiskey, our team at OrionCKB is known for having an affinity for wine. When we had the opportunity to work with Lot18, a wine ecommerce site, we were pretty excited about the creative ways we could lend ...

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Top 15 Reasons Why You Need to Hire An Advertising Agency TOP 15 REASONS WHY YOU NEED TO HIRE AN ADVERTISING AGENCY

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Advertising agency devote most of their waking hours to successful marketing partnerships. Find a fitting advertising agency who can work within your budget to help you make a significant splash. It will save you time and money, and your reputation i...

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The future of mobile advertising is native THE FUTURE OF MOBILE ADVERTISING IS NATIVE

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Nearly two-thirds (63.2%) of all mobile display ads will be native by 2020, summoning $53 billion in total advertising spend, according to a new research study conducted by global business analyst IHS Technology and commissioned by Facebook’s A...

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Evolution of Mobile Advertising EVOLUTION OF MOBILE ADVERTISING

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Mobile advertising has come a long way in the past few years. By 2017, mobile could account for over half of digital advertising money spent. This infographic from Start App covers the evolution of mobile advertising and where it is headed.

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The Top Social Advertising Trends for 2016 THE TOP SOCIAL ADVERTISING TRENDS FOR 2016

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The influence of social media posts and ads on purchase decisions for millions of consumers can’t possibly be underestimated. Consequently, the challenge for marketers is to leverage social media’s top channels for the biggest impact poss...

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How Digital Ad Spend is Wasted HOW DIGITAL AD SPEND IS WASTED

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The ad waste problem is real, especially when it comes to the digital sphere. This year, marketers are expected to spend $68 billion on digital ads in 2016 compared to $66 billion for TV. Despite this heavy investment, Google found more than 56% of a...

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North American Marketers Move Toward People-Based Advertising NORTH AMERICAN MARKETERS MOVE TOWARD PEOPLE-BASED ADVERTISING

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Digital advertising is at a crossroads, and marketers who embrace – and adapt to – a rapidly evolving media landscape are in the best position to engage customers and make the most of their ad budgets.  This is certainly true in the ...

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Australian Marketers Embrace People-Based Advertising AUSTRALIAN MARKETERS EMBRACE PEOPLE-BASED ADVERTISING

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Digital advertising is at a crossroads. Marketers must overcome the challenge of reaching multi-channel consumers in more meaningful, relevant ways, rather than wasting ad spend on messages that simply don’t relate to consumer needs. This is ce...

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Australian advertisers ramp up digital ad spending but struggle to engage consumers AUSTRALIAN ADVERTISERS RAMP UP DIGITAL AD SPENDING BUT STRUGGLE TO ENGAGE CONSUMERS

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According to recent data, Australian marketers are spending more of their advertising budgets on digital in order to keep pace with an increasingly hyperconnected consumer base. Australia now has the highest digital ad spend per user in the world and...

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Effectively Reach Your Customers with Online Advertising EFFECTIVELY REACH YOUR CUSTOMERS WITH ONLINE ADVERTISING

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Many businesses have embraced the Internet and digital marketing due to tons of benefits and convenience made available by these technologies at considerably less cost. These marketers have realized that no matter how great or in-demand your products...

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How Digital Is Changing Local Ad Spending HOW DIGITAL IS CHANGING LOCAL AD SPENDING

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Thanks to programmatic and increased mobile use, digital continues to be responsible for nearly all growth in local ads. With online advertising expected to increase by 42 percent this year it grew 40 percent in 2014 even those legacy media brands wh...

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The Changing Scope of Advertising THE CHANGING SCOPE OF ADVERTISING

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MDG writes: "In advertising, as in life, it seems the only constant is change. Innovative formats, new technologies and shifts in priorities mean there’s always something new and always something next in our ongoing quest to communicate wi...

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Display Banner Advertising – Worth It Or Not? DISPLAY BANNER ADVERTISING – WORTH IT OR NOT?

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The common and funny thing about all those ads is that over 90 percent of us ignore them. Whenever there is a commercial break between your Seinfeld shows, we inadvertently mute the TV and go on to doing something else – maybe getting that cup ...

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Outdoor Advertising with the Right Attitude is the Key to Sales Success OUTDOOR ADVERTISING WITH THE RIGHT ATTITUDE IS THE KEY TO SALES SUCCESS

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If you are here, I know your goal is to become one of the highest-paid companies in your business and accelerate your sales using the vital keys to success in sales.Your attitude towards projecting the advertising shows the perception of success (or ...

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How To Advertise On Snapchat HOW TO ADVERTISE ON SNAPCHAT

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Recently, Snapchat announced the upcoming launch of a new type of advertisement, called "Snap Ads," that will play between a user's Stories (Bloomberg). While these ads are only available to a limited number of companies (for now), Snap...

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Online Video Advertising Insights ONLINE VIDEO ADVERTISING INSIGHTS

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With nearly all of our favorite websites now featuring video content, online video advertising is no longer a market for just YouTube and Hulu. The market for online video advertising, while young, is already enormous and it’s growing rapidly. ...

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How to Get Sales with Facebook Advertising
by Ted Chong HOW TO GET SALES WITH FACEBOOK ADVERTISING BY TED CHONG

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It’s statistically safe to assume you are a Facebook user and you don't buy every single item advertised on the social media platform. In fact, you may not have ever purchased something advertised on Facebook. This is largely because, altho...

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Boost Your Social Media Presence Without Ads BOOST YOUR SOCIAL MEDIA PRESENCE WITHOUT ADS

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While social media should never be an afterthought for online businesses, remaining active can be a struggle without the resources to maintain a paid manager, or launch paid ad campaigns.Good news! There are ways to boost traffic to your site and inc...

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Facebook’s EXACT Ad Specifications FACEBOOK’S EXACT AD SPECIFICATIONS

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We all know Facebook is awesome for advertising but SO many people don’t know how to use it properly! The biggest problem? Followin