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Response to Call for Evidence on the Impact of Social Media on the Administration of Justice RESPONSE TO CALL FOR EVIDENCE ON THE IMPACT OF SOCIAL MEDIA ON THE ADMINISTRATION OF JUSTICE

whitepaper

Mar 08, 2019

Social media posts which are prejudicial or which identify those subject to anonymity orders are not uncommon, and there is an added risk that this material could be seen by jurors; Many social media users may be unaware of reporting restrictions and...

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The Invisible Key to Content Success THE INVISIBLE KEY TO CONTENT SUCCESS

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Feb 25, 2019

Сontent has proven to be one of the most powerful marketing tools. However, even the content marketing practitioners that have risen to immense heights in their profession, still have to work hard and strive to make sure the result of their efforts m...

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How Google Fights Disinformation HOW GOOGLE FIGHTS DISINFORMATION

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Feb 24, 2019

The open Internet has enabled people to create, connect, and distribute information like never before. It has exposed us to perspectives and experiences that were previously out-of-reach. It has enabled increased access to knowledge for everyone. Goo...

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Media Targeting Safety Professionals 2019 MEDIA TARGETING SAFETY PROFESSIONALS 2019

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Feb 20, 2019

All advertising is subject to publisher’s approval. ASSP reserves the right to reject advertising not in keeping with the journal’s standards. As the leading voice for the OSH profession, ASSP, publisher of Professional Safety journal, in...

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Programmatic Advertising:How Marketing Intelligence Puts You in Control PROGRAMMATIC ADVERTISING:HOW MARKETING INTELLIGENCE PUTS YOU IN CONTROL

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Feb 11, 2019

At the beginning of 2017, the World Federation of Advertisers released a report stating that nearly 90% of global brands were reviewing their programmatic strategies. By the end of 2017, a well-cited ANA survey reported that 35% of marketers had expa...

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2019 Online Advertising 2019 ONLINE ADVERTISING

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Feb 05, 2019

HTML must be ready to send. HTML is not to exceed 600 pixels across the content area. All images and links must be present in the HTML (Financial Advisor magazine(FA) will not alter or insert images or links). All images are to be hosted by the clien...

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2019 Media Guide Multi-Media Advertising 2019 MEDIA GUIDE MULTI-MEDIA ADVERTISING

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Feb 01, 2019

More media channels for advertisers mean more leads that can be generated. With CenterWatch’s expansive advertising solutions, you can create an integrated marketing and advertising strategy that provides the greatest potential for reaching you...

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Advertising Media Kit 2019 ADVERTISING MEDIA KIT 2019

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Jan 28, 2019

Contextual advertising on scitation.org offers advertisers a way to reach their ideal audience across several publications based on keyword targeting. With an improved page design, optimized display and collaborative online tools, users find Scitatio...

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ADVERTISING OPPORTUNITIES 2019 ADVERTISING OPPORTUNITIES 2019

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Jan 24, 2019

The power to reach our highly targeted audience and advertise to them across 95% of the internet with your banner ads. For example: A visitor goes to Labelsandlabeling.com, reads an article about digital printing and leaves the website. The footprint...

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2019 Video Advertising Trends 2019 VIDEO ADVERTISING TRENDS

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Jan 23, 2019

2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 with digital accounting for 43.5 percent of investments ...

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GLOBAL ADVERTISING TOKEN GLOBAL ADVERTISING TOKEN

whitepaper

Jan 19, 2019

The GLAD tokens are not intended to constitute securities in any jurisdiction. GLAD tokens are utility
token and cannot have a performance or a particular value outside the GLAD Platform. Therefore this
White-paper cannot constitute a p...

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An Introduction to Email Marketing AN INTRODUCTION TO EMAIL MARKETING

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Jan 15, 2019

Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to ...

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YouTube Closed Captioning the Easy Way YOUTUBE CLOSED CAPTIONING THE EASY WAY

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Jan 15, 2019

Closed captioning is a way for persons with auditory disabilities to access your video content. It’s up to you to provide captioning that makes sense and allows persons with disabilities fair and equitable access to your multimedia content

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Trending Advertising Formats 2018-2019 TRENDING ADVERTISING FORMATS 2018-2019

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Jan 08, 2019

Affiliate Marketing is a booming industry, and it isn’t static every year brings new challenges and regulations. These are imposed by sources such as Google and Facebook, as well as by Advertisers, therefore if you don’t want to miss upco...

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Online Display Advertising:
Its Quantified Effect on Organic Down-Funnel Activity ONLINE DISPLAY ADVERTISING: ITS QUANTIFIED EFFECT ON ORGANIC DOWN-FUNNEL ACTIVITY

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Jan 05, 2019

Back in the day, the industry counted clicks and CTRs (click-through rates). But, the numbers were so low many marketing executives used that as a rationale to stop spending. Nobody could prove a return on investment. CPL (cost per lead) programs rul...

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DAD Blockchain - Decentralized
Advertising DAD BLOCKCHAIN - DECENTRALIZED ADVERTISING

whitepaper

Jan 05, 2019

Online digital advertising has reached a huge market size after many years of rapid growth but
is plagued by many fundamental problems. Advertisers spend a huge amount of budget on
invalid traffic and lack trust in the ad network. Users...

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THE DIGITAL
TRANSFORMATION
OF MARKETING THE DIGITAL TRANSFORMATION OF MARKETING

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Jan 05, 2019

In a little over two decades, not only has digital advertising emerged as the killer category for
marketing, but the very nature of what it means to market and be a marketer has undergone
a significant upheaval.

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EVERYONE
CAN ADVERTISE EVERYONE CAN ADVERTISE

whitepaper

Jan 01, 2019

We want to create a connection with our future token holders, partners and the broader ecosystem and therefore know that a traditional white paper is not the way to do that. 100 pages of words, charts, images and mathematical formulae that requires t...

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BLOCKCHAIN AND AI FOR EFFECTIVE ADVERT ISING BLOCKCHAIN AND AI FOR EFFECTIVE ADVERT ISING

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Dec 31, 2018

AB-CHAINs mission is to deliver the service to companies with cryptocurrency budgets allowing an easy and time-saving way to publish ads on the Internet without converting cryptocurrency into fiat and allowing high returns from advertising budgets. A...

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The New SEO: Optimizing For Semantic Search THE NEW SEO: OPTIMIZING FOR SEMANTIC SEARCH

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Dec 30, 2018

Previously, SEO was all about creating meta tags and finding places for keywords within content and repeating the same target keyword(s) over and over again. For example, a page about vacuum cleaners would benefit from the term ‘vacuum cleaners...

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2019 ADVERTISING KIT 2019 ADVERTISING KIT

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Dec 26, 2018

Robotics Online (www.robotics.org) is the official website of the Robotic Industries Association (RIA) and the global resource dedicated solely to the robotics industry. Robotics Online provides information and education to assist engineers, managers...

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How to Use Digital Ads to Grow Your Sales and Revenues HOW TO USE DIGITAL ADS TO GROW YOUR SALES AND REVENUES

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Dec 25, 2018

Let’s be honest. When we all started playing around with social media the general consensus was that it was going to drive a bunch of free traffic to our websites. Sure enough, social media can drive traffic to our websites, but it’s gett...

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Email Testing and Optimization EMAIL TESTING AND OPTIMIZATION

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Dec 19, 2018

In the lengthy process of building email lists and rolling out new email marketing campaigns, we often forget about the importance of testing. To create and optimize email campaigns, smart marketers analyze previous email programs and try different a...

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Digital Advertising 2020 DIGITAL ADVERTISING 2020

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Dec 15, 2018

Consumers and business buyers receive more messages, through more channels, than ever before. Cutting through the noise requires advertisers to deliver hyperpersonalized messages that resonate at the individual level. Now, advertising is undergoing a...

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ALL ABOUT THE PRICING AND BUYING OF DIGITAL ADS ALL ABOUT THE PRICING AND BUYING OF DIGITAL ADS

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Dec 11, 2018

Digital advertisements have some common pricing structures that run across the various types of ads. While ads have different objectives, the prices are often based on the same models. In this section, we are going to take a look at some of these mod...

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THE FIRST ON-DEMAND ADVERTISING PLATFORM THE FIRST ON-DEMAND ADVERTISING PLATFORM

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Dec 10, 2018

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor related in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not includ...

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Facebook Advertising 2018 FACEBOOK ADVERTISING 2018

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Dec 04, 2018

The platform itself remains free for brands to set up pages for their businesses and enjoy same exposure free of .write but for the wider range of services on offer, ilia now very mu. a 'pay today. offe4ng. That doesn't mean that you need to ...

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GLOBAL ADVERTISING TOKEN GLOBAL ADVERTISING TOKEN

whitepaper

Dec 03, 2018

The GLAD tokens are not intended to constitute securities in any jurisdiction. GLAD tokens are utility token and cannot have a performance or a particular value outside the GLAD Platform. Therefore this White-paper cannot constitute a prospectus or o...

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The Content Marketing Triple Threat THE CONTENT MARKETING TRIPLE THREAT

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Dec 03, 2018

Content marketing is important, but it’s not easy. Especially for big businesses that crank out tons of content to fuel their goals. Why? Because even though they have the advantage of lots of resources and healthy budgets, their organizations ...

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THE FIRST ON-DEMAND
ADVERTISING PLATFORM THE FIRST ON-DEMAND ADVERTISING PLATFORM

whitepaper

Dec 01, 2018

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor relate in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not include...

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The Blockchain Advertising Protocol for Complete Data Transparency THE BLOCKCHAIN ADVERTISING PROTOCOL FOR COMPLETE DATA TRANSPARENCY

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Nov 21, 2018

The digital advertising ecosystem isn’t in a great place. While growth in digital is booming, the most essential members of the ecosystem (namely advertisers and publishers) are frustrated and powerless in the face of an increasingly apparent r...

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Introduction to Email List Building INTRODUCTION TO EMAIL LIST BUILDING

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Nov 21, 2018

Email marketing is effective and profitable, with an average ROI of 3,800% that’s a return of $38 for each $1 spent. This applies to any type of business, industry, product, or service. Email campaigns are useful at every stage of the customer ...

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ATTITUDES TO PROGRAMMATIC ADVERTISING ATTITUDES TO PROGRAMMATIC ADVERTISING

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Nov 21, 2018

Advertisers continue to demand transparency, greater control, access to quality environments and inventory and are developing in-house strategies to achieve these. According to the research, in-house is now the favored advertiser model with nearly 40...

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THE	SUREFIRE DIGITAL MARKETING	 STRATEGY TO TRIPLE YOUR SALES THE SUREFIRE DIGITAL MARKETING STRATEGY TO TRIPLE YOUR SALES

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Nov 20, 2018

LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital marketing campaigns that drive traffic, leads, and sales. Our agency has helped small businesses implement SEO campaigns that have increased revenue ...

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How British and American consumers feel about brands expressing opinions on social media HOW BRITISH AND AMERICAN CONSUMERS FEEL ABOUT BRANDS EXPRESSING OPINIONS ON SOCIAL MEDIA

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Nov 20, 2018

More and more, brands are expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe that brands should associate themselves with...

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The Search Engine Land Guide to PPC THE SEARCH ENGINE LAND GUIDE TO PPC

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Nov 19, 2018

At its most basic, PPC advertising is an auction-based method of buying digital advertising on a pay-per-click (PPC) basis. Advertisers only pay when someone clicks on (or engages with) an ad rather than paying when an ad impression is served or view...

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Ways To Optimize Your Digital Campaigns WAYS TO OPTIMIZE YOUR DIGITAL CAMPAIGNS

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Nov 15, 2018

You also have many tools to help you overcome these challenges. The smart use of digital marketing practices and technologies maximizes the positive impact that you have on your customers and their buying journeys. Optimizing digital marketing engend...

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7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY 7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY

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Nov 14, 2018

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may...

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The Crypto Advertising Platform THE CRYPTO ADVERTISING PLATFORM

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Nov 11, 2018

How common is it to see someone deeply engrossed in a video on their mobile device or laptop? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every ...

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Top 25 Email Marketing Terms You Should Know TOP 25 EMAIL MARKETING TERMS YOU SHOULD KNOW

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Nov 07, 2018

If you have ever felt out of your depth in a discussion about email marketing, rest assured you are not alone. These top 25 common email marketing terms and defi nitions below will help you expand your email marketing vocabulary and make you look and...

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Why you need to work on your Amazon SEO WHY YOU NEED TO WORK ON YOUR AMAZON SEO

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Nov 06, 2018

On Amazon, the objective for your product is to be found and to convert due to having a convincing product detail page and having a high SEO ranking. In this guide, you will discover our best practices to improve your SEO on the marketplace. The titl...

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ADVERTISING AND MARKETING AGENCIES ADVERTISING AND MARKETING AGENCIES

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Nov 06, 2018

Leverage SMS as an additional marketing channel to service and delight your clients. With Textlocal, you can create and send attractive SMS campaigns along with attachments, discount vouchers, and personalized offers. What’s more, you will also...

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Spheroid Universe your space rules SPHEROID UNIVERSE YOUR SPACE RULES

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Nov 05, 2018

All over the surface of the planet Earth, wherever there's internet. In the digital space of our smartphones. In the planet Earth’s augmented reality, which is aligned with the material reality , split up into private plots independently of...

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2018
Marketing
Solutions 2018 MARKETING SOLUTIONS

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Nov 01, 2018

The insurance market is increasingly competitive, fast-paced and complex. Insurance Day covers this shifting landscape helping businesses mitigate and minimise risk and discover new business opportunities. We focus on the major aspects of the special...

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Smart advertising transaction token SMART ADVERTISING TRANSACTION TOKEN

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Oct 15, 2018

Until now, this was all done by human in agencies. They hold the cards. The opportunity was obvious: create a secure index of advertising offers! While searching for the best solution, we realized blockchain would be perfect for our needs. It is a de...

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BLOCKCHAIN AND AI FOR EFFECTIVE ADVERTISING BLOCKCHAIN AND AI FOR EFFECTIVE ADVERTISING

whitepaper

Oct 15, 2018

AB-CHAINs mission is to deliver the service to companies with cryptocurrency budgets allowing an easy and time-saving way to publish ads on the Internet without converting cryptocurrency into fiat and allowing high returns from advertising budgets. A...

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Advertising on Facebook ADVERTISING ON FACEBOOK

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Oct 09, 2018

Nowadays Facebook plays a huge role in a major number of companies that try to promote their product or services. It becomes one of the easiest ways to reach the potential customer and find out what does he/she like. Special features like “Face...

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DECENTRALIZED
FACIAL RECOGNITION
DIGITAL BILLBOARDS DECENTRALIZED FACIAL RECOGNITION DIGITAL BILLBOARDS

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Oct 04, 2018

Exciting as this is, the market continues to suffer from historic challenges that impact advertisers,
publishers and consumers alike. Of these challenges, the most often criticized are; the costs borne
by advertisers due to too many mid...

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Driving Sales Behavior With Non-Cash Rewards DRIVING SALES BEHAVIOR WITH NON-CASH REWARDS

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Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

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Change the sales rep experience, improve the customer experience CHANGE THE SALES REP EXPERIENCE, IMPROVE THE CUSTOMER EXPERIENCE

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Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel ...

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Pipeline Management and Forecasting Are Key to Improving the Sales Experience PIPELINE MANAGEMENT AND FORECASTING ARE KEY TO IMPROVING THE SALES EXPERIENCE

whitepaper

Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

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DIGITAL ADVERTISING EFFECTIVENESS DIGITAL ADVERTISING EFFECTIVENESS

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Sep 30, 2018

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital me...

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Social Media Trends 2018 SOCIAL MEDIA TRENDS 2018

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Sep 20, 2018

As we look forward to 2018, it’s clear that the dominance of social networking will continue to increase. Across all global markets, consumers are spending more time on social networks every year. While connecting with friends remains the top m...

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ADVERTISING & BRANDING OPPORTUNITIES 2018–2019 ADVERTISING & BRANDING OPPORTUNITIES 2018–2019

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Sep 10, 2018

The Association for Women in Science (AWIS) is a leading global network with 80 grassroots chapters and affiliates connecting more than 100,000 professionals in STEM with members, allies and supporters worldwide. Founded in 1971, AWIS is the leading ...

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Decentralized Advertising DECENTRALIZED ADVERTISING

whitepaper

Aug 20, 2018

Online digital advertising has reached a huge market size after many years of rapid growth but is plagued by many fundamental problems. Advertisers spend a huge amount of budget on invalid traffic and lack trust in the ad network. Users as the ultima...

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INSTAGRAM FOR BUSINESS IN 2018 INSTAGRAM FOR BUSINESS IN 2018

whitepaper

Aug 13, 2018

Just look at Instagram’s newest features! In the last year alone, Instagram has released dozens of new features for businesses, including new ad types, paid partnership tools, and new ways to drive traffic and make sales. And as more businesses...

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Global Digital media trends 2018: GLOBAL DIGITAL MEDIA TRENDS 2018:

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Aug 12, 2018

Deloitte Global is pleased to offer in 2018 an expanded version of the US Digital media trends survey, formerly the Deloitte Digital Democracy Survey, now in it's 12 the edition in the US. This global Digital media trends survey compares data fro...

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Blockchain Social Network BLOCKCHAIN SOCIAL NETWORK

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Aug 08, 2018

The biggest problem of existing social networks is their “ungratefulness” for the efforts made by ordinary users that create content. On existing social networks like Instagram, Facebook, Reddit, Twitter, VK, and many others, users genera...

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Incentive Compensation Management: Build Versus Buy INCENTIVE COMPENSATION MANAGEMENT: BUILD VERSUS BUY

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Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

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The Three “S’s” of a Great Incentive Compensation Management System THE THREE “S’S” OF A GREAT INCENTIVE COMPENSATION MANAGEMENT SYSTEM

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Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

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Why Enterprise CPQ Implementations Fail WHY ENTERPRISE CPQ IMPLEMENTATIONS FAIL

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Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlays of your existing...

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Moving Away from Spreadsheets: How to Know When It’s Time MOVING AWAY FROM SPREADSHEETS: HOW TO KNOW WHEN IT’S TIME

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Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

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OMG DIGITAL MARKETING AGENT 2018 WHITEPAPER OMG DIGITAL MARKETING AGENT 2018 WHITEPAPER

whitepaper

Jul 23, 2018

An agent, online, is somebody who can reliably and skillfully duplicate some critical aspect of online business, such as getting targeted traffic to a website. Without much fanfare, they proceed to do just that, making a lot of quiet profit either co...

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Why Social Media Users Interact with Organizations WHY SOCIAL MEDIA USERS INTERACT WITH ORGANIZATIONS

whitepaper

Jul 10, 2018

Social networking sites (SNSs) have changed how organizations and the public interact. While communication scholars have explored many aspects of social media, no published research asks SNS users why they direct message organizations, tag organizati...

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Digital media trends survey DIGITAL MEDIA TRENDS SURVEY

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Jun 28, 2018

In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, the delay is not an option. Deloitte’s Center for Technology, Media & Telecommunications helps organizations detect risks, und...

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Digital Brand Advertising and Measurement DIGITAL BRAND ADVERTISING AND MEASUREMENT

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Jun 18, 2018

The Social Media Marketing will provide a platform to promote your organization in a way that will generate real followers, determine your social media goals and develop a plan to reach them, and identify which social media platforms will work for yo...

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How digital marketers are redefining customer engagement and lifetime value HOW DIGITAL MARKETERS ARE REDEFINING CUSTOMER ENGAGEMENT AND LIFETIME VALUE

whitepaper

Jun 18, 2018

Email is still the go-to channel for most of your
customers, but it lacks the powerful real-time
the connection of mobile offers. By combining the popularity
of email with the immediacy of mobile messaging, you
can create ...

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2018 DIGITAL MARKETING PLANS 2018 DIGITAL MARKETING PLANS

whitepaper

Jun 15, 2018

An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives. Sounds simple, but what will an effective digital marketing plan look like in 2018? To find out, Ascend2 and our Research Partn...

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4 MUST-DOS FOR MARKETING BUDGET PLANNING 4 MUST-DOS FOR MARKETING BUDGET PLANNING

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Jun 14, 2018

Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spend with your most critical prior...

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SECURE MEDIA ECOSYSTEM SECURE MEDIA ECOSYSTEM

whitepaper

Jun 14, 2018

Mesmer is a standalone blockchain powered by Proof of Influence (PoI) consensus protocol, and Mesmr.tv is its proof of concept. PoI is a solution to the scalability issues of Ethereum, and the sustainability issues of Bitcoin. Mesmr.tv illustrates th...

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Appraise Digital Marketing APPRAISE DIGITAL MARKETING

whitepaper

Jun 13, 2018

As an independent digital marketing and technology consultancy, Appraise empowers clients to take control of their digital marketing; offering impartial advice, total transparency and efficient investments.

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5 Tips for Setting Measurable Social Media Goals 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

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Jun 13, 2018

Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every ...

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ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM

whitepaper

Jun 12, 2018

TRANSPARENT and competitive marketplace WIDE range of social media platforms, such as YouTube, Instagram, Facebook, Twitter, etc. REDUCED operational costs and fees when working with Influencer campaigns ACCESSIBLE and easy-to-use, even for small bus...

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The Marketplace for Digital Assets and Services THE MARKETPLACE FOR DIGITAL ASSETS AND SERVICES

whitepaper

Jun 11, 2018

In the ever-growing market for software products and services increasingly provided by freelancers, there is a space for a single marketplace where clients and freelancers can meet easily without intermediaries in a structured and transparent way wit...

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GET READY TO ACTIVATE MARKETING CAMPAIGNS WITH MOBILE WALLETS GET READY TO ACTIVATE MARKETING CAMPAIGNS WITH MOBILE WALLETS

whitepaper

Jun 05, 2018

Mobile wallets are slowly, but surely getting traction in Europe and the US. By 2020, Forrester expects mobile wallet adoption rates to double. Learn how innovative marketers are using mobile wallets to help them reduce marketing costs, acquire new c...

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Media Buyer’s Guide to Sponsored Content MEDIA BUYER’S GUIDE TO SPONSORED CONTENT

whitepaper

Jun 04, 2018

Are you ready to build sponsored content into your marketing budget but are unsure how to get started?The Media Buyer’s Guide to Sponsored Content is your one-stop guide to sponsored articles on media outlets and blogs. It also includes the Wor...

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COUNTDOWN TO ASC 606: WHAT ADVERTISING COMPANIES NEED TO KNOW COUNTDOWN TO ASC 606: WHAT ADVERTISING COMPANIES NEED TO KNOW

whitepaper

Jun 01, 2018

As we march toward its adoption, ASC 606, Revenue from Contracts with Customers, is on the mind of every CFO and controller. The new revenue recognition standard is a sweeping set of new regulations that all of the major accounting firms agree may co...

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The Inbound Marketer’s Guide to Earned Media THE INBOUND MARKETER’S GUIDE TO EARNED MEDIA

whitepaper

May 30, 2018

Earned media has emerged as one of the most effective ways to simultaneously generate leads, increase brand awareness, and earn web traffic from search engines, social media influencers, and online media outlets. Mastering Earned Media Marketing...

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2018 Social Media Trends in Financial Services 2018 SOCIAL MEDIA TRENDS IN FINANCIAL SERVICES

whitepaper

May 30, 2018

Hootsuite’s financial services report examines key industry trends, tracking how organizations are using enterprise social media solutions to grow revenues, decrease operational costs, and manage digital risks. Our aim is to provide a comprehen...

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ADVERTISING MEDIA KIT 2018-19 ADVERTISING MEDIA KIT 2018-19

whitepaper

May 30, 2018

The publisher reserves the right to exclude any advertisement that does not conform to the standards of the publication. Advertisers and their agencies, when placing an ad, take full responsibility for the content of their ad and agree to hold PDK ha...

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Are You Wasting Money on Google Ads? ARE YOU WASTING MONEY ON GOOGLE ADS?

whitepaper

May 28, 2018

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads (formerly Google Adwords) and Bing Ads have evolved dramatically over the past several years, developing mor...

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9 Steps to an Integrated Marketing & Advertising Campaign 9 STEPS TO AN INTEGRATED MARKETING & ADVERTISING CAMPAIGN

whitepaper

May 28, 2018

This eBook describes how to reach your customers and obtain quantifiable results for your marketing campaigns through a systematic, step-by-step approach to planning, monitoring and measuring the campaign using social media.

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E-mail marketing blockchain based evaluation and rewarding system E-MAIL MARKETING BLOCKCHAIN BASED EVALUATION AND REWARDING SYSTEM

whitepaper

May 25, 2018

When we look at modern methods of marketing, email marketing proves incredibly effective. The ROI on an organization’s efforts can be as high as 3800%, or $38 for every dollar spent. Consider that 77% of ROI comes from segmented, targeted, and ...

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TOP 5 Ways DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM TOP 5 WAYS DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM

whitepaper

May 23, 2018

When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Did you know? Most consumers find products on Google, hear about offers on social media, and make decisions based on sho...

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How to Plan, Develop, Execute and Track an
Integrated Marketing Campaign HOW TO PLAN, DEVELOP, EXECUTE AND TRACK AN INTEGRATED MARKETING CAMPAIGN

whitepaper

May 18, 2018

Audiences no longer consume media in silos. As a result, taking a holistic and integrated approach to the creation, optimization, distribution, and measurement of all your digital marketing efforts should be your marketing norm. Building successful, ...

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B2B Online Display Advertising B2B ONLINE DISPLAY ADVERTISING

whitepaper

May 18, 2018

B2B decision makers no longer make decisions on their own. Even C-level buyers operate in an atmosphere of consensus and buy-in from multiple coworkers and influencers. Data-driven decision making is the norm, and B2B purchases are based on facts, in...

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WHAT ADVERTISING COMPANIES NEED TO KNOW About The New Revenue Recognition Standard WHAT ADVERTISING COMPANIES NEED TO KNOW ABOUT THE NEW REVENUE RECOGNITION STANDARD

whitepaper

May 17, 2018

As we march toward its adoption, ASC 606, Revenue from Contracts with Customers, is on the mind of every CFO and controller. The new revenue recognition standard is a sweeping set of new regulations that all of the major accounting firms agree may co...

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Building Your Brand Using Social Media BUILDING YOUR BRAND USING SOCIAL MEDIA

whitepaper

May 16, 2018

Most companies know they need to tap into the power of social media to build their online presence and connect with customers. But they often lack a concrete strategy and miss out on the opportunities offered by social. In this tip sheet, you’l...

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A REVOLUTIONARY BLOCKCHAIN-BASED RECOMMENDATION NETWORK THAT DELIVERS ADVERTISING REVENUE TO USERS A REVOLUTIONARY BLOCKCHAIN-BASED RECOMMENDATION NETWORK THAT DELIVERS ADVERTISING REVENUE TO USERS

whitepaper

May 09, 2018

Blinked is an existing social media platform for recommendations that is building upon the innovations in blockchain technology by integrating a proprietary Blinked (BLKD) crypto-token that will enable users to get paid for their recommendations and ...

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Connecting
Merchants & Consumers
with Blockchain CONNECTING MERCHANTS & CONSUMERS WITH BLOCKCHAIN

whitepaper

May 08, 2018

Despite the rapid growth of online and mobile commerce, consumption mostly still takes place
offline. But the offline commerce market, even with its staggering market size of $25 trillion, still lags
behind in technology due to the time...

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Connecting
Merchants & Consumers
with Blockchain CONNECTING MERCHANTS & CONSUMERS WITH BLOCKCHAIN

whitepaper

May 08, 2018

Despite the rapid growth of online and mobile commerce, consumption mostly still takes place offline. But the offline commerce market, even with its staggering market size of $25 trillion, still lags behind in technology due to the time and energy it...

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THE STATE OF Digital Advertising 2018 THE STATE OF DIGITAL ADVERTISING 2018

whitepaper

Apr 25, 2018

Advertisers are challenged with the ability to meet shopper expectations online, so allowing marketers to target based on search intent rather than demographics has contributed to Google’s continued success. Equally, with the proliferation of m...

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Bridging the Customer Journey across the Physical and Digital Worlds BRIDGING THE CUSTOMER JOURNEY ACROSS THE PHYSICAL AND DIGITAL WORLDS

whitepaper

Apr 24, 2018

People today shop online, but most still prefer to complete their purchases at a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store. Getting better insight into this complex digital-to-physi...

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ONLINE VIDEO ADVERTISING: All you need to know in 2018 ONLINE VIDEO ADVERTISING: ALL YOU NEED TO KNOW IN 2018

whitepaper

Apr 19, 2018

First, like for every digital marketing channel, also the video space starts to get saturated (the law of diminishing returns affects any kind of advertisement) and CTR is lower compared to previous years. To win the video ad war, in 2018 we’ll...

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How to Maximize SEO ROI HOW TO MAXIMIZE SEO ROI

whitepaper

Apr 17, 2018

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describe...

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The bad, the ugly, and the truth of mobile ad fraud THE BAD, THE UGLY, AND THE TRUTH OF MOBILE AD FRAUD

whitepaper

Apr 13, 2018

Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - a...

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A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN

whitepaper

Apr 12, 2018

Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global...

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UK advertising in a digital age UK ADVERTISING IN A DIGITAL AGE

whitepaper

Apr 11, 2018

The UK’s advertising industry is a success story. Advertising fuels the economy by helping businesses to grow and compete against one another. It is also a significant sector of the economy on its own. The UK, especially London, is a global cen...

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5 Digital Marketing Trends 2018 5 DIGITAL MARKETING TRENDS 2018

whitepaper

Apr 10, 2018

The digital transformation is currently considered the biggest challenge for companies in all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. G...

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2018 B2B Advertising & Marketing Outlook 2018 B2B ADVERTISING & MARKETING OUTLOOK

whitepaper

Apr 10, 2018

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, comi...

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Improve Google AdWords Performance with Ratings & Reviews IMPROVE GOOGLE ADWORDS PERFORMANCE WITH RATINGS & REVIEWS

whitepaper

Apr 10, 2018

Whether you are using or thinking of using, Google AdWords to advertise your service and or product(s), it’s important to optimize your campaigns to maximize their effectiveness. Google AdWords is a Pay Per Click (PPC) platform used by business...

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DIGITAL MARKETING PLAN FOR A B2B COMPANY DIGITAL MARKETING PLAN FOR A B2B COMPANY

whitepaper

Apr 09, 2018

Digital marketing is an umbrella term which describes any form of marketing that exists online. When selected and implemented appropriately, digital marketing can open new doors of opportunities for small and medium sized enterprises. By using digita...

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ONLINE ADVERTISING MARKET AND INDUSTRY ONLINE ADVERTISING MARKET AND INDUSTRY

whitepaper

Apr 09, 2018

According to Statista1 the online advertising market will keep growing every year until at least 2022. The expectation is that the market will reach $281 billion in 2018 and nearly $400 billion in 2022. This data is supported by research of Magna Glo...

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Marketing Your Fitness Business on Mobile and Online in 2018 MARKETING YOUR FITNESS BUSINESS ON MOBILE AND ONLINE IN 2018

whitepaper

Apr 03, 2018

Your future ftness clients have to fnd you before they can love you. This guide explains how to make your fitness business easy to find on mobile and online, which like it or not is where most services get shared and discovered. From your future clie...

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The Definitive Guide to SEO in 2018 THE DEFINITIVE GUIDE TO SEO IN 2018

whitepaper

Apr 03, 2018

SEOs detected about 5 Google algorithm updates in 2017 and all we know about them are various sorts of rumors and speculations. So, to help you get to grips with the uncertainty, I've prepared a list of recommendations SEOs should focus on right ...

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Introduction to social media INTRODUCTION TO SOCIAL MEDIA

whitepaper

Apr 02, 2018

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead,...

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LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES? LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES?

whitepaper

Mar 28, 2018

Marketers use a variety of consumer location data sources, but they are not all created equal. Some location data sources create better personalization than others. With the right location data, you will upgrade your personalization, deliver advertis...

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Outdoor Advertising Report OUTDOOR ADVERTISING REPORT

whitepaper

Mar 28, 2018

The California Department of Transportation (Caltrans) has prepared this report in response to Senate Bill 853 (Committee on Budget and Fiscal Review, Chapter 27, Statutes of 2014) regarding advertising on changeable message signs (CMS) on the State ...

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Building An Email CRM Strategy For A Stronger Brand-Consumer Relationship BUILDING AN EMAIL CRM STRATEGY FOR A STRONGER BRAND-CONSUMER RELATIONSHIP

whitepaper

Mar 27, 2018

One of the most important assets to a marketing team is email, so it is invaluable to build an Email CRM strategy that can generate repeatable, consistent and projectable profitability.  However, it is difficult to maintain a strong relationship...

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DIGITAL ADVERTISING SOON TO GRAB 50% OF ALL
AD DOLLARS DIGITAL ADVERTISING SOON TO GRAB 50% OF ALL AD DOLLARS

whitepaper

Mar 21, 2018

In its Latest Advertising Forecast Report Published Today, MAGNA Expects the US Ad Market to Reach a New All-Time High in 2018. Media owners will collect $197 billion in net advertising revenues (NAR) growth of +5.5% over 2017. This will be driven by...

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2018 digital trends 2018 DIGITAL TRENDS

whitepaper

Mar 14, 2018

There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integ...

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Nine Golden Opportunities for Marketers to Seize in 2018 NINE GOLDEN OPPORTUNITIES FOR MARKETERS TO SEIZE IN 2018

whitepaper

Mar 13, 2018

A change was the watchword and upheaval the new normal. As leading providers of omnichannel digital solutions for performance marketers, we couldn’t be more excited about the year ahead; one that promises to sustain, and even accelerate, this a...

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2018 DIGITAL MARKETING TRENDS 2018 DIGITAL MARKETING TRENDS

whitepaper

Mar 13, 2018

Live video streaming and influencer marketing also came to life in 2017. New consumer technologies, like live video, enabled users to capture the attention of their peers and build more than-humble followings. These pseudo-celebrity personalities are...

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Completing the Advertising Value Circle COMPLETING THE ADVERTISING VALUE CIRCLE

whitepaper

Mar 12, 2018

The sole purpose of this White Paper is to present certain information with respect to DashBid Media Inc. (the “Company” or “DashBid”) and the Company’s PreVUE Blockchain and the tokens utilized by the platform (the &ldq...

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Local SEO Best Practice LOCAL SEO BEST PRACTICE

whitepaper

Mar 11, 2018

Based on Google's market share, we have determined that there are over TWO BILLION unique local searches per month on Google specifically from desktop computers in the United States. We saw Google, Yahoo and Bing, make dramatic shifts in how they...

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THE EVOLVING MARKETER 2018 THE EVOLVING MARKETER 2018

whitepaper

Mar 08, 2018

As businesses, technology and consumer behavior evolve at pace, the role of the CMO adjusts in order to help their organization stay ahead of the game, and meet changing customer demands and expectations. Today’s CMOs must deliver a wide range ...

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The New Age of Advertising THE NEW AGE OF ADVERTISING

whitepaper

Mar 08, 2018

An emerging marketplace for companies to strategically communicate with their consumer base through the use of real-time data is poised to be the next big theme in a wave of change in the advertising industry. We are in the advanced stages of a trans...

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10 Quick SEO Wins to Show Your CEO in 2018 10 QUICK SEO WINS TO SHOW YOUR CEO IN 2018

whitepaper

Mar 07, 2018

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.” What he or she really means is “measurable...

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Advertising Expenditure Forecasts ADVERTISING EXPENDITURE FORECASTS

whitepaper

Mar 06, 2018

Zenith predicts global ad expenditure will grow 4.6% in 2018, reaching US$579 billion by the end of the year. This forecast is substantially ahead of the 4.1% growth rate we forecast in December and is our biggest quarterly upgrade since March 2011. ...

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Cognizant Community US 2018: How Digital Gets Done COGNIZANT COMMUNITY US 2018: HOW DIGITAL GETS DONE

whitepaper

Mar 04, 2018

Four hundred senior executives representing the crème de la crème of corporate America gathered in Scottsdale, Arizona, in early March at Cognizant Community 2018 to learn, discuss and share how digital gets done. These executives were ...

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Measure Account-Based Advertising with the Advertising Engagement Journey MEASURE ACCOUNT-BASED ADVERTISING WITH THE ADVERTISING ENGAGEMENT JOURNEY

whitepaper

Feb 27, 2018

With account-based advertising, you are able to serve ads to only the people at accounts that are the good fit for your solution. Your advertising budget will go further, and you’ll see better results from your ads both at the campaign level an...

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Blockchain for Video Advertising BLOCKCHAIN FOR VIDEO ADVERTISING

whitepaper

Feb 25, 2018

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin–the first, and arguably most well-known appl...

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The Pros and Cons of Paid Advertising Platforms THE PROS AND CONS OF PAID ADVERTISING PLATFORMS

whitepaper

Feb 25, 2018

Are you considering spending some of your marketing budget on paid advertising? Want to know the pros and cons of platforms like Google Adwords and Facebook?

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DIGITAL VIDEO ADVERTISING BEST PRACTICES 2018 DIGITAL VIDEO ADVERTISING BEST PRACTICES 2018

whitepaper

Feb 22, 2018

The US digital video advertising industry’s growth is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period. It is also gaining in complexity. Each year brings ...

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Building 21st Century Brands; Video Creative Innovation BUILDING 21ST CENTURY BRANDS; VIDEO CREATIVE INNOVATION

whitepaper

Feb 21, 2018

Digital video represents a rapidly-growing share of viewing consumption and advertising revenue potential led by mobile and over-the-top (OTT)/Connected TV. However, consumers have been empowered with choices and control and the ability to pick and c...

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The Digital Business Continuum THE DIGITAL BUSINESS CONTINUUM

whitepaper

Feb 21, 2018

Businesses are now operating amidst widespread disruption, which stems from changes in society and regulations, coupled with the threats and opportunities presented by the exponential advancement of technology. Against this backdrop, it is no longer ...

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Ad-Apocalypse: Why Brands Won’t Survive Without Interactive Experiences AD-APOCALYPSE: WHY BRANDS WON’T SURVIVE WITHOUT INTERACTIVE EXPERIENCES

whitepaper

Feb 20, 2018

There is a myriad of reasons why traditional digital advertising just isn’t clicking anymore. Together these mean huge changes for the digital marketing landscape, and marketers need to skill-up and adapt. So can brands connect once more and tu...

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The future of online communities THE FUTURE OF ONLINE COMMUNITIES

whitepaper

Feb 20, 2018

The latest 30 years can be characterized as a breakthrough in the media industry caused by the advent of the Internet and its dynamic expansion. The Internet and smartphones have revolutionized our communication channels and become an integral part o...

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A Blockchain Based Eco-System for Next Level Digital Advertising A BLOCKCHAIN BASED ECO-SYSTEM FOR NEXT LEVEL DIGITAL ADVERTISING

whitepaper

Feb 19, 2018

Joors ad-tech and media/telco platform will enable advertisers, service and content providers to reach mobile phone users with various kinds of adverts, apps, services, content etc, and to reward these mobile phone users with e.g. mobile data or othe...

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CONTENT MARKETING CONTENT MARKETING

whitepaper

Feb 19, 2018

It’s a pleasure to be reporting on the practices of UK content marketers for the sixth year. Content marketing has changed quite a bit since 2013, so our annual survey has evolved as well. In 2018, UK marketers will need to ensure that they&rsq...

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Western Australian Digital Marketing Report WESTERN AUSTRALIAN DIGITAL MARKETING REPORT

whitepaper

Feb 15, 2018

This is our fifth year embarking on the WA Digital Marketing Report and the landscape continues to change at a rapid rate. As social media continues to become an integral part of the digital landscape, this year we have included a detailed section on...

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CREATE PERSONALIZED ADVERTISING THAT ACTIVATES YOUR IDEAL AUDIENCE CREATE PERSONALIZED ADVERTISING THAT ACTIVATES YOUR IDEAL AUDIENCE

whitepaper

Feb 14, 2018

Your customers don’t stand still, and neither should your insights. You need a 360-degree view to engage them in the right way. Moving towards effective personalization can be a long-term investment, but today’s customers expect it. Here ...

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How to give Tech-Savvy marketers the tools they need HOW TO GIVE TECH-SAVVY MARKETERS THE TOOLS THEY NEED

whitepaper

Feb 14, 2018

Whether they’re developing a new campaign, running a trade show, or working on product messaging, their productivity is heavily dependent on how easily they can work with each other. In such cases, these marketing teams rely on cloud-based apps...

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The Best Digital Marketing Tools 2018 edition THE BEST DIGITAL MARKETING TOOLS 2018 EDITION

whitepaper

Feb 14, 2018

When it comes to digital tools, we at The Launch don’t play around. We like to be right on the vanguard of what’s new, sometimes even using it first and then turning around to write guides like this one. Fortunately, most of our favorite ...

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EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018 EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018

whitepaper

Feb 13, 2018

Email marketing is here to stay. But despite its popularity, it can be a complex digital marketing technique to master especially with the launch of powerful marketing automation features.

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Getting started with Neuromarketing GETTING STARTED WITH NEUROMARKETING

whitepaper

Feb 13, 2018

The most valuable marketing insights are hidden in your costumer’s subconscious mind. People oftentimes just don’t know why they do what they do. Traditional marketing research such as questionnaires, interviews and focus groups are there...

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Creating the New Broadcast Content Economy on the Blockchain CREATING THE NEW BROADCAST CONTENT ECONOMY ON THE BLOCKCHAIN

whitepaper

Feb 13, 2018

This whitepaper (“Whitepaper”) gives a summary of the sale of Vuulr Tokens (“VUU Tokens”) during the pre-sale and public sale of the VUU Tokens (collectively, the “Token Generating Event”) by Vuulr Pte. Ltd. (&ldqu...

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How to Preserve Brand Health in Social Media HOW TO PRESERVE BRAND HEALTH IN SOCIAL MEDIA

whitepaper

Feb 13, 2018

Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends and breaking news requiring attention. However, even the savviest of organizations may overlook the need to monitor for...

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RADIO MESSAGING AND WHAT GETS CONSUMERS TO BUY RADIO MESSAGING AND WHAT GETS CONSUMERS TO BUY

whitepaper

Feb 12, 2018

What’s the most effective marketing means to capture the attention of radio listeners and prompt them to buy your product? That’s the fundamental question CRN International posed in an online poll of 525 consumers defined by a wide range ...

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Cryptocurrency token for the internet of advertising. CRYPTOCURRENCY TOKEN FOR THE INTERNET OF ADVERTISING.

whitepaper

Feb 10, 2018

Social networks have accelerated over the last several years and have become an integral part of our lives. These networks serve the need to connect people on many levels from different works and spheres of life, make them feel loved and wanted. Thes...

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A brief history of digital advertising A BRIEF HISTORY OF DIGITAL ADVERTISING

whitepaper

Feb 10, 2018

We tend to think that digital advertising started well after the turn of the millennium, but in truth, the first ad banner to ever appear online originated in.... 1994. The same year the Web was commercialized. Let’s take a look back at how thi...

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Marketing Strategies for Recruiters MARKETING STRATEGIES FOR RECRUITERS

whitepaper

Feb 08, 2018

Whether your company has a small budget or a large budget for marketing your new requisitions- this doesn’t mean that the recruiter can’t control their own fate. There are plenty of strategies that can be put in place to boost the number ...

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Digital Advertising Terminal DIGITAL ADVERTISING TERMINAL

whitepaper

Feb 07, 2018

The world of advertising was forever transformed, when Wired Magazine flipped the switch on its first website, hotwired.com, with a small kitschy rainbow graphic bearing the presumptive words “Have you ever clicked your mouse right”. The ...

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20 Effective Retail Digital Marketing Campaign Ideas 20 EFFECTIVE RETAIL DIGITAL MARKETING CAMPAIGN IDEAS

whitepaper

Feb 06, 2018

As consumers choose clicks over bricks and eCommerce continues its growth trajectory, retail brands need to adopt a mix of digital marketing techniques to reach shoppers and employ interactive experiences that will increase awareness, boost brand adv...

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Online advertising ONLINE ADVERTISING

whitepaper

Feb 06, 2018

Online advertising is defined as the various forms of advertising which are delivered through the Internet, both desktop and mobile. There are different types of online advertising: banner advertising, video advertising (either placed before or embed...

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Embracing the Power of Social Media Marketing for Senior Service Providers EMBRACING THE POWER OF SOCIAL MEDIA MARKETING FOR SENIOR SERVICE PROVIDERS

whitepaper

Feb 05, 2018

Providers that are winning the Web Referral Game…are seeing up to 35% of their moveins come from the Web.”1 They are doing a better job of social media marketing and they are taking back their business from national referral companies li...

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The Crypto Advertising Platform & Vendicoin token system THE CRYPTO ADVERTISING PLATFORM & VENDICOIN TOKEN SYSTEM

whitepaper

Feb 02, 2018

Nothing in this White Paper shall be deemed to constitute a prospectus of any sort or a solicitation for investment, nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in any jurisdiction. VENDI Coin is ...

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Blockchain for Video Advertising: BLOCKCHAIN FOR VIDEO ADVERTISING:

whitepaper

Feb 01, 2018

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology
none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin–the first,
and arguably most w...

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Gaining Long-Term Care Placements with Digital Ads GAINING LONG-TERM CARE PLACEMENTS WITH DIGITAL ADS

whitepaper

Jan 31, 2018

In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We're all familiar with how labor-intensive the traditional methods of gaining leads and increasing admission...

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The 2017 Big Book Of Webinar Stats THE 2017 BIG BOOK OF WEBINAR STATS

whitepaper

Jan 24, 2018

With hefty lead generation goals, marketers are constantly searching for new and better ways to attract, engage and delight their audiences. It’s no wonder webinars have emerged as a favorite tactic among B2B marketers, regularly touted as a to...

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PUTTING THE BRAND BUDGET TO WORK PUTTING THE BRAND BUDGET TO WORK

whitepaper

Jan 24, 2018

Where is performance marketing now? And where is it going? In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents an...

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Content Marketing Strategy Checklist CONTENT MARKETING STRATEGY CHECKLIST

whitepaper

Jan 23, 2018

THAT’S GOOD BECAUSE YOU’VE FINALLY GOT A WAY AROUND THOSE ANNOYING BARRIERS THAT BUYERS TEND TO ERECT WHEN THEY SENSE OLD-SCHOOL MARKETING. But it’s bad because it means you’re competing against a tidal wave of shiny new conte...

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2018 Digital Advertising Strategy Guide 2018 DIGITAL ADVERTISING STRATEGY GUIDE

whitepaper

Jan 17, 2018

2017 was a banner year for digital advertising. According to Magna, digital ad spending reached $209 billion worldwide – accounting for 41% of the market and surpassing TV ad spending at $178 billion/35% of the market. And digital ad spend mark...

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15 Reasons You Should Be Using Digital Marketing Automation 15 REASONS YOU SHOULD BE USING DIGITAL MARKETING AUTOMATION

whitepaper

Jan 17, 2018

In the almost forgotten era of the 1950s “Mad Men” of Madison Avenue, the art of marketing was enhanced and augmented by the inspiration of a few cocktails and long lunches. It was all about the dark art of advertising, and the focus was ...

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Advertising services in smart cities based on blockchain ADVERTISING SERVICES IN SMART CITIES BASED ON BLOCKCHAIN

whitepaper

Jan 16, 2018

A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the opennes...

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Why video conferencing is beneficial for business WHY VIDEO CONFERENCING IS BENEFICIAL FOR BUSINESS

whitepaper

Jan 11, 2018

Thanks to the availability of video and chat apps, consumers are more comfortable than ever with video conferencing. This is especially true of millennial device users, with a 2016 report revealing that more than half of all smartphone users between ...

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20 Ways to Maximize Digital Marketing Effectiveness 20 WAYS TO MAXIMIZE DIGITAL MARKETING EFFECTIVENESS

whitepaper

Jan 10, 2018

Trying to wrap your head around what you need to focus on when it comes to digital marketing can be quite the task especially when the digital landscape is constantly and quickly changing. In today’s increasingly social and mobile world, reachi...

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Bringing Your SEO into 2018 BRINGING YOUR SEO INTO 2018

whitepaper

Jan 08, 2018

While some of them turned out to be correct, some were very wrong and others lay in between. Every year, Google surprises us by updating its algorithm to make it an amazing experience for searchers. They also find and penalize black hat SEO practitio...

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Content Optimization vs SEO: What CONTENT OPTIMIZATION VS SEO: WHAT'S THE DIFFERENCE

whitepaper

Jan 06, 2018

Is the keyword dead? No. But the game has changed over the past year. While the keyword is still relevant, SEO has gotten more complex as Google has gotten smarter. Gone are the days of pure keyword-optimization. Instead, we enter the days of rich co...

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SEO ON-PAGE OPTIMIZATION SEO ON-PAGE OPTIMIZATION

whitepaper

Jan 03, 2018

Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appro...

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Brand personification in radio advertising BRAND PERSONIFICATION IN RADIO ADVERTISING

whitepaper

Jan 01, 2018

: As a form of brand personification, this article analyses the presence of the figure of the spokesperson in its various forms and their use in radio advertising. Methods: Quantitative content analysis has been performed on the advertising spots bro...

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Advertising. Party. Decoration. ADVERTISING. PARTY. DECORATION.

whitepaper

Dec 31, 2017

When it comes to the requirements for a short printing run, our customers’ motivations are more varied than with any of our other orders. Do you need a small number of ready-designed advertising materials overnight? For a private event? Or do y...

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Commerce & Digital Marketing Outlook 2018 COMMERCE & DIGITAL MARKETING OUTLOOK 2018

whitepaper

Dec 28, 2017

People are going to shop more using voice through devices like Google Home or Amazon’s Echo. The market for smart speakers will become saturated, with Google and Amazon competing with devices from companies such as Harman Kardon and Cortana fro...

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SOCIAL MEDIA IMAGE & VIDEO SIZES 2018 SOCIAL MEDIA IMAGE & VIDEO SIZES 2018

whitepaper

Dec 27, 2017

This will be the photo representing you or your brand on Facebook. This square photo will appear on your timeline layered over your cover photo. It will also appear when you post to other walls, comment on posts or when you’re searched with Fac...

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Innovative advertising platforms INNOVATIVE ADVERTISING PLATFORMS

whitepaper

Dec 12, 2017

Public Relation. Originally PR has its root in publicity and advertisement. These days, however, these are just a part of PR. PR is a notification and persuasion to make environment surrounding organizations soft and friendly by controlling and adjus...

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Harness Digital Insights to Grow Your Entire Enterprise HARNESS DIGITAL INSIGHTS TO GROW YOUR ENTIRE ENTERPRISE

whitepaper

Dec 08, 2017

By 2020, customers will manage an estimated 85 percent of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating an unheard-of volume of measurable information about th...

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Social Media Advertising: Revenue, Development, Trends SOCIAL MEDIA ADVERTISING: REVENUE, DEVELOPMENT, TRENDS

whitepaper

Dec 08, 2017

It‘s in the name: Social Media Advertising describes the type of advertising that places a marketing message in a social network. In recent years, the rise in mobile usage has boosted the use of social media apps, among them image-sharing apps ...

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Introduction to Social Media INTRODUCTION TO SOCIAL MEDIA

whitepaper

Dec 04, 2017

Connecting people globally most include personal profiles, find friends, and communities. Facebook and Myspace are the most widely used in the U.S. LinkedIn popular for professional networking.

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Digital Marketing - Infosys DIGITAL MARKETING - INFOSYS

whitepaper

Nov 30, 2017

DIGITAL MARKETING. Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action.

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7 Effective Ways to Elevate Your Email Marketing Program 7 EFFECTIVE WAYS TO ELEVATE YOUR EMAIL MARKETING PROGRAM

whitepaper

Nov 23, 2017

In the world of marketing, there is no shortage of new technologies that can make something easier and better to do. A few years ago, email evolved significantly by adding marketing automation functionality, which repositioned email from spam and lab...

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Data-Driven Marketing DATA-DRIVEN MARKETING

whitepaper

Nov 23, 2017

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A ...

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Blockchain-based advertising services in smart cities BLOCKCHAIN-BASED ADVERTISING SERVICES IN SMART CITIES

whitepaper

Nov 21, 2017

This draft White Paper is provided for discussion and information purposes only. No part of this White Paper is legally binding or enforceable, nor is it meant to be. The information contained herein does not constitute an offer to sell or is a solic...

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DATA-DRIVEN KEYS TO BETTER B2B DATA-DRIVEN KEYS TO BETTER B2B

whitepaper

Nov 16, 2017

You already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting ...

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AdWords Industry Benchmark Report 2017 ADWORDS INDUSTRY BENCHMARK REPORT 2017

whitepaper

Nov 15, 2017

Is it important for B2B marketers to keep up with the Joneses? This idiom refers to the comparison of our neighbors’ accumulation of material goods as a benchmark for social class. We believe it is important to keep up, but we’re referrin...

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Adobe advertising cloud security overview ADOBE ADVERTISING CLOUD SECURITY OVERVIEW

whitepaper

Nov 15, 2017

At Adobe, we take the security of your digital experience very seriously. Security practices are deeply ingrained into our internal software development and operations processes and tools and are rigorously followed by our cross-functional teams to p...

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THE DIGITAL TRANSFORMATION OF MARKETING THE DIGITAL TRANSFORMATION OF MARKETING

whitepaper

Nov 15, 2017

And with those few words Wired and AT&T ushered in the world’s first display banner advertisement on October 27, 1994. In a little over two decades, not only has digital advertising emerged as the killer category for marketing, but the very...

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O U T D O O R  A D V E R T I S I N G The Brand Communication Medium O U T D O O R A D V E R T I S I N G THE BRAND COMMUNICATION MEDIUM

whitepaper

Nov 15, 2017

Marketers’ recognition of the increasing importance of brands as perhaps the firm’s most important strategic asset requires a fundamental rethinking of conventional business and marketing strategies. Not only must this re-thinking apply t...

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Challenges and importance of content marketing CHALLENGES AND IMPORTANCE OF CONTENT MARKETING

whitepaper

Nov 11, 2017

Because of the complex nature of information in this sector, and the need to position businesses as intellectual organisations with good thought leadership, the expertise to both understand that information and write professionally is a talent challe...

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Social Media Marketing SOCIAL MEDIA MARKETING

whitepaper

Nov 07, 2017

Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge. Social...

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Digital Advertising, Blockchain(ed) DIGITAL ADVERTISING, BLOCKCHAIN(ED)

whitepaper

Nov 03, 2017

Digital ad spend has been steadily rising the world over, with the last decade buzzing with activity on this front. However, the digital advertising landscape is riddled with fraud and populated by intermediaries. For publishers, advertisers, and con...

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THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT

whitepaper

Nov 01, 2017

What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build? Good news: Customer data platforms (CDPs)...

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FUTURE OF DIGITAL MEDIA CONTENT FUTURE OF DIGITAL MEDIA CONTENT

whitepaper

Oct 28, 2017

The digital media content and the process of managing it are fast changing into a more business-oriented and customer-centric approach. Digital Transformations and advancements in content management practices have led to new ways of connecting with b...

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Google+Facebook A Retail Playbook for Omnichannel Success GOOGLE+FACEBOOK A RETAIL PLAYBOOK FOR OMNICHANNEL SUCCESS

whitepaper

Oct 22, 2017

It’s no secret that Google and Facebook rule the digital marketing space, dominating both consumer moments and overall ad spend. In the US alone, these online behemoths accounted for 99% of revenue growth from digital advertising in 2016.1 Face...

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Attitudes to Digital Video Advertising ATTITUDES TO DIGITAL VIDEO ADVERTISING

whitepaper

Oct 17, 2017

The second annual IAB Europe Attitudes to Digital Video Advertising report highlights the following key findings. The research shows that nearly all stakeholders are now deploying some form of digital video advertising strategy, with over 90% of adve...

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The In-App Advertising Playbook THE IN-APP ADVERTISING PLAYBOOK

whitepaper

Oct 14, 2017

Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage.1 But the in-app environment isn’t just the place to find consumers; it also offers soph...

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TRANSPARENCY WITHIN MEDIA: THROUGH A GLASS DARKLY TRANSPARENCY WITHIN MEDIA: THROUGH A GLASS DARKLY

whitepaper

Oct 05, 2017

Advertisers hire media agencies primarily because of their specialist ability to use data and research to select the most appropriate channels for the job in hand, and then to negotiate the best prices from those channels. The combination of these tw...

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Mission Possible: Quality Content Marketing MISSION POSSIBLE: QUALITY CONTENT MARKETING

whitepaper

Oct 04, 2017

Like anyone else, I can’t help but notice that the volume of content pollution seems to be increasing at breakneck speeds. We’ve watched as marketers have mobilized the corporate arsenal to produce heaps of content over the past five or s...

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Email Marketing Trends 2017 EMAIL MARKETING TRENDS 2017

whitepaper

Oct 03, 2017

Year after year, email is consistently proving its worth by delivering one of the highest return on investments of any marketing channel, as well as driving billions in retail sales2. It is clear that email is growing into a well-established marketin...

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Is Social Media a Threat to Democracy? IS SOCIAL MEDIA A THREAT TO DEMOCRACY?

whitepaper

Oct 01, 2017

It is becoming increasingly apparent that fundamental principles underlying democracy trust, informed dialogue, a shared sense of reality, mutual consent, and participation are being put to the test by certain features and attributes of social media....

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The Connected TV Advertising Opportunity in Europe THE CONNECTED TV ADVERTISING OPPORTUNITY IN EUROPE

whitepaper

Sep 25, 2017

SpotX is a video ad serving platform providing media owners with monetisation tools for desktop, mobile and connected devices. The platform features modern ad-serving and programmatic infrastructure, and other monetisation tools, like solutions for O...

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Comparing the Effectiveness of Outdoor Advertising with Internet
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whitepaper

Sep 22, 2017

At the time of rapid changes, it might appear that some aspects of the pre-online life are vanishing. However, they have only mutated into new fascinating forms which arguably prove to be more effective and usable by tech-savvy population. In the mar...

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Marketing Kit Email Marketing MARKETING KIT EMAIL MARKETING

whitepaper

Sep 20, 2017

Before we even start, let’s ask: Is email marketing for your small business even worth doing? Yes and no. Yes, if you do it well. No, if you take the path of mediocrity. Sure, tools can make email marketing easier, but it’ll still take ti...

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THE IMPORTANCE OF DEVELOPING A SOCIAL MEDIA COMPLIANCE POLICY THE IMPORTANCE OF DEVELOPING A SOCIAL MEDIA COMPLIANCE POLICY

whitepaper

Sep 20, 2017

After nearly a decade of relentless changes in compliance, evolving access to the internet, along with expansive adoption of social media use, a growing need for comprehension, oversight and risk management presents itself. In this time where product...

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The first AI-controlled platform for influencer marketing THE FIRST AI-CONTROLLED PLATFORM FOR INFLUENCER MARKETING

whitepaper

Sep 01, 2017

AdHive will be the first AI-controlled Influencer Marketing platform with Blockchain technological solutions. The AdHive platform fully automates all steps of interaction with influencers in order to save a huge amount of time and effort for advertis...

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DIGITAL MARKETING IN RUSSIA 2018 DIGITAL MARKETING IN RUSSIA 2018

whitepaper

Aug 25, 2017

By the nature of our activities, my colleagues and I deal with many European, American and Asian businesses. Although we find various topics for discussion, in this White Paper I’ve decided to elaborate on a topic that is particularly interesti...

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10 Successful Broadcast Media Digital Marketing Campaigns 10 SUCCESSFUL BROADCAST MEDIA DIGITAL MARKETING CAMPAIGNS

whitepaper

Aug 14, 2017

As viewers hopscotch between devices, and new disruptive competitors vie for viewer loyalty, it’s become a fight for consumer attention. Passive content no longer cuts it, and broadcasters need to offer interactive experiences on every digital ...

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Best Internet Marketing Testing Strategies BEST INTERNET MARKETING TESTING STRATEGIES

whitepaper

Aug 06, 2017

Marketing online through email, banner ads, social media, and websites have transformed the way marketers reach their target audience. But, how do you know what’s working and what’s not in your Internet marketing campaigns, and why? What ...

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2017 ADVERTISING RATE CARD 2017 ADVERTISING RATE CARD

whitepaper

Jul 26, 2017

Member Alliance for Audited Media. USA TODAY announces all changes in rates at least 30 days prior to such changes and attempts to notify all active advertisers and agencies by mail. All ads running in a given issue of USA TODAY do so at rates in eff...

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The Essentials of Search  Engine Optimization THE ESSENTIALS OF SEARCH ENGINE OPTIMIZATION

whitepaper

Jul 24, 2017

A wide range of factors influences search engine traffic. Indeed Google search!engine rankings are determined by more than 50 algorithms and variables.

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WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN

whitepaper

Jul 23, 2017

Even as the digital display advertising industry grows, if you are a brand marketer, advertiser or publisher of digital display advertising then you are likely plagued with engagement rates lower than they’ve ever been. All evidence points to &...

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Digital Marketing for Today’s Hearing Healthcare Practice DIGITAL MARKETING FOR TODAY’S HEARING HEALTHCARE PRACTICE

whitepaper

Jul 19, 2017

As beneficial as the World Wide Web has become to consumers and businesses alike, it has also congested, disrupted, and complicated marketplaces like never before. The hearing healthcare industry is no exception. With just a few clicks, patients can ...

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SUCCESSFUL ONLINE DISPLAY ADVERTISING SUCCESSFUL ONLINE DISPLAY ADVERTISING

whitepaper

Jul 19, 2017

Small businesses that are considering online display advertising will find this booklet useful as it looks at ways to exploit sophisticated targeting techniques that have been developed in recent years. Advertising on the Internet should be considere...

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Digital Out of Home DIGITAL OUT OF HOME

whitepaper

Jul 18, 2017

Out of home (OOH) is one of the fastest growing channels for digital spend. It’s also easier and more accessible than ever to a wider range of advertisers via programmatic. In a fragmented market, it offers unique, and extremely exciting creati...

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Blockchain for Social Networks BLOCKCHAIN FOR SOCIAL NETWORKS

whitepaper

Jul 11, 2017

The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship. While we make every effort to ensure that any material in this white paper is accurate and up-to-date, such material in no way consti...

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white papers: ADVERTISING WHITE PAPERS: ADVERTISING

whitepaper

Jul 10, 2017

The advertising value chain in Singapore exhibits some of the same changes that we have identified at the global level. However, so far these changes have been much less pronounced than in other developed advertising markets. The major characteristic...

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

whitepaper

Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taki...

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Blockchain Revolution in Digital display advertising BLOCKCHAIN REVOLUTION IN DIGITAL DISPLAY ADVERTISING

whitepaper

Jul 03, 2017

This Whitepaper is intended for informational purposes only and does not imply any elements of the contractual or legally binding relationship. The primary purpose of the Whitepaper is to present our company’s project and to provide important i...

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Smoke Exchange SMOKE EXCHANGE

whitepaper

May 16, 2017

The Smoke Exchange is a self-serve advertising platform for the marijuana industry. It will connect advertisers and publishers directly and make advertising opportunities readily available and affordable for cannabis businesses. The legalization of c...

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Advertising and media campaign ADVERTISING AND MEDIA CAMPAIGN

whitepaper

Mar 12, 2017

The present Comparative Study provides for results of the work performed and the relevant findings within the project "Political advertising and media campaign during the pre-election period", commissioned by the OSCE Mission to Montenegro,...

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White Paper: In Advertising, Reputation Matter WHITE PAPER: IN ADVERTISING, REPUTATION MATTER

whitepaper

Feb 22, 2017

Public trust in the credibility of advertising can, and should, foster brand loyalty, but only if advertisers respect their consumers. In this white paper produced with the Advertising Business Group, a recently formed entity aimed at promoting ethic...

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Social Media Mistakes You Must ABSOLUTELY Avoid To Grow Your Digital Presence SOCIAL MEDIA MISTAKES YOU MUST ABSOLUTELY AVOID TO GROW YOUR DIGITAL PRESENCE

whitepaper

Jan 18, 2017

Have you ever mounted a social media campaign that utterly failed? Were you able to identify the areas where your campaign fell short or did you just move on to the next post? If you moved on, you’re not alone. Many business executives don&rsqu...

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Transforming Social Media Marketing by Analyzing Weather Patterns and Twitter Activity TRANSFORMING SOCIAL MEDIA MARKETING BY ANALYZING WEATHER PATTERNS AND TWITTER ACTIVITY

whitepaper

Dec 20, 2016

Social media has completely transformed the marketing landscape. Consumers today are more responsive to recommendations from peers as opposed to conventional advertisements. In fact, 46% of web users look towards social 1 media when making a purchase...

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Why Brand Guidelines are Important for Identity WHY BRAND GUIDELINES ARE IMPORTANT FOR IDENTITY

whitepaper

Dec 14, 2016

In marketing, advertising, and business, a brand is a design, symbol, name, phrase, term, or other feature that identifies and distinguishes a product or an organization and triggers an emotional reaction in consumers. Branding is the process of endo...

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THE DIGITAL TRANSFOadmaRMATION OF MARKETING THE DIGITAL TRANSFOADMARMATION OF MARKETING

whitepaper

Dec 13, 2016

These and other issues were covered in detail during a series of roundtable and Think Tank discussions held with ADMA members during October. This whitepaper explores several key digital themes investigated by the marketers who participated in the se...

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ECO-FRIENDLY DIGITAL ADVERTISING ECO-FRIENDLY DIGITAL ADVERTISING

whitepaper

Dec 01, 2016

Advertising is one of the oldest methods of sales messages, promoting goods, services and information to the general public, specific target groups, and other enterprises. It maintains or raises awareness about an issue, event, person, product or bra...

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Digital marketing optimization: Strategies for engaging healthcare consumers online DIGITAL MARKETING OPTIMIZATION: STRATEGIES FOR ENGAGING HEALTHCARE CONSUMERS ONLINE

whitepaper

Oct 25, 2016

The health care industry continues to experience unprecedented change, and in response, payers are shifting their marketing strategies from a focus on satisfying the needs of employers to those of consumers. Today’s health care consumers have m...

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Just-in-Time Marketing: Delivered as a Service JUST-IN-TIME MARKETING: DELIVERED AS A SERVICE

whitepaper

Oct 19, 2016

Suppose you’re a cable company planning for an upcoming major sporting event. Because of the popularity of the game, corporate leaders identify this as an opportunity to sell premium cable packages to consumers. The company needs to get a messa...

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IMPROVING DIGITAL ADVERTISING EXPERIENCES IMPROVING DIGITAL ADVERTISING EXPERIENCES

whitepaper

Jun 28, 2016

We in digital advertising live in an increasingly mobile and multiscreen world where content and advertising messages can be consumed anywhere; the sight, sound, and motion of digital video offer unparalleled opportunities to tell a brand story. Data...

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Display Advertising: The Billboards of the Web DISPLAY ADVERTISING: THE BILLBOARDS OF THE WEB

whitepaper

Jun 22, 2016

Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded in...

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Google Ads vs Facebook Ads GOOGLE ADS VS FACEBOOK ADS

whitepaper

Jun 17, 2016

Google Ads vs Facebook Ads How They Work. Google Ads with its paid search based offerings, lets business owners target users based on the search query they enter on Google, also known as keywords. And finally, Google will show the ad that has the hig...

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TOP 10 COST-SAVING TIPS FOR GETTING THE MOST OUT OF YOUR PAY PER CLICK BUDGET TOP 10 COST-SAVING TIPS FOR GETTING THE MOST OUT OF YOUR PAY PER CLICK BUDGET

whitepaper

Jun 16, 2016

Chances are if you‘re running an AdWords program, you‘re already familiar with Google‘s extensive settings, optimizers, and customizable features. But the real question is: Are you leveraging these elements in your day-to-day monito...

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Advertising Campaigns ADVERTISING CAMPAIGNS

whitepaper

Jun 15, 2016

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University. Previously, he served as the Human Sciences Professor of Consumer Behavior at Aub...

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Evaluating the Effectiveness of TV Advertising in the Modern Media Landscape EVALUATING THE EFFECTIVENESS OF TV ADVERTISING IN THE MODERN MEDIA LANDSCAPE

whitepaper

May 16, 2016

It’s the challenge that every modern marketer faces — where do I spend my next ad dollar? And in a multi-screen, multi-device, multichannel world, the role that TV plays in the allocation mix continues to be examined with the same level o...

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Increasing the Impact of Online Advertising with Ad Attention Solutions by Meetrics INCREASING THE IMPACT OF ONLINE ADVERTISING WITH AD ATTENTION SOLUTIONS BY MEETRICS

whitepaper

Apr 10, 2016

The basic thing an advertiser wants to know is, if someone has seen their ad and if that person will buy their product. In order to challenge this key facts they get the chance to achieve the highest possible efficiency on their investment. In the fi...

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Social Media and Customer Relationship SOCIAL MEDIA AND CUSTOMER RELATIONSHIP

whitepaper

Mar 31, 2016

This paper discusses the rapid rise of social media and its impact on customer relationship. It sheds light on how businesses can use social media to connect better with their customers and employees; specifically, how a social strategy can have a be...

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Facebook Ads Strategy Guide FACEBOOK ADS STRATEGY GUIDE

whitepaper

Mar 24, 2016

Facebook advertising is a booming business with no sign of slowing down. Every year, 15 million companies spend billions on Facebook ads. But how hard are these dollars working? According to eMarketer, 96 percent of marketers consider Facebook the mo...

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Stepping Up to the Challenges of Digital Marketing STEPPING UP TO THE CHALLENGES OF DIGITAL MARKETING

whitepaper

Mar 24, 2016

The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through va...

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Social media and Customer Relationship SOCIAL MEDIA AND CUSTOMER RELATIONSHIP

whitepaper

Mar 08, 2016

This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Socia...

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A scientific study of viewability and ad effectiveness A SCIENTIFIC STUDY OF VIEWABILITY AND AD EFFECTIVENESS

whitepaper

Feb 26, 2016

The concept of when an ad should be counted as “viewable,” what effects various levels of viewability have on users, and how to pay for these varying levels has been hotly debated. Integral Ad Science’s Q3 2015 report found that onl...

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SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS

whitepaper

Feb 17, 2016

What does this mean for your business? With so many users on social media sites, there’s no question that your target audience is using social media to learn about companies, products, and services and make buying decisions. How do you use soci...

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Understanding Pay-Per-Click Advertising UNDERSTANDING PAY-PER-CLICK ADVERTISING

whitepaper

Feb 15, 2016

Back in the 1870s, US department store pioneer, John Wanamaker, lamented, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” In today’s increasingly global market, this is no longer a pr...

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Online Advertising ONLINE ADVERTISING

whitepaper

Jan 14, 2016

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through uniq...

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Digital Transformation of Industries: In collaboration withAccenture DIGITAL TRANSFORMATION OF INDUSTRIES: IN COLLABORATION WITHACCENTURE

whitepaper

Jan 11, 2016

There is widespread recognition among leaders in most industries that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption. Digitalization is the cause o...

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Online Display Advertising ONLINE DISPLAY ADVERTISING

whitepaper

Nov 27, 2015

Since becoming the primary choice for digital advertisers in the 1990’s, online display’s evolution has seemingly reached a plateau. Little has changed except for the creation of various ad formats and the introduction of rich media effec...

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ONLINE ADVERTISING AN OUTLINE ONLINE ADVERTISING AN OUTLINE

whitepaper

Nov 17, 2015

Advertising is the form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take necessary action upon products, ideas or services. It includes the name of a product or service and how that product or serv...

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MAKING OMNICHANNEL MARKETING WORK MAKING OMNICHANNEL MARKETING WORK

whitepaper

Oct 21, 2015

Marketers face the difficult job of managing media fragmentation, handling data overload, consolidating disparate data sources and avoiding organizational misalignment. One of the biggest challenges, however, lies in understanding cross-channel custo...

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Digital Media: Rise of On-demand Content DIGITAL MEDIA: RISE OF ON-DEMAND CONTENT

whitepaper

Sep 13, 2015

Welcome to the Deloitte’s point of view about the rise of On-demand Content consumption through digital platforms in India. Deloitte’s aim with this point of view is to catalyze discussions around significant developments that may require...

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Hybrid Targeted Advertising White Paper HYBRID TARGETED ADVERTISING WHITE PAPER

whitepaper

Jul 10, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of conten...

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VIDEO MARKETING VIDEO MARKETING

whitepaper

Jun 18, 2015

In this chapter, you’ll learn that to make your video goals a reality, specific types of video promoted across particular channels are best suited to meet your objectives. To uncover this, you’ll adhere to a set of questions we like to ca...

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ADVERTISING AND SALES PROMOTION ADVERTISING AND SALES PROMOTION

whitepaper

May 26, 2015

Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defi...

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Delivering Next-Generation Digital Experiences DELIVERING NEXT-GENERATION DIGITAL EXPERIENCES

whitepaper

Feb 10, 2015

Becoming a digital business is imperative for all organizations that wish to deliver the next wave of revenue growth, service excellence, and business efficiency. Today’s enterprises need to connect “experiences” to outcomes, encomp...

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B2B DIGITAL MARKETING FOR SMEs B2B DIGITAL MARKETING FOR SMES

whitepaper

Dec 31, 2014

The spread of the Internet is changing the way buyers search, select and make a final choice of potential suppliers. Marketing and sales managers are faced with a real change of direction in the choice of marketing and communication tactics. The main...

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Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty DIGITAL BANKING: ENHANCING CUSTOMER EXPERIENCE; GENERATING LONG-TERM LOYALTY

whitepaper

Dec 18, 2014

The banking industry’s efforts to shift to digital channels have been halting, at best — a business unit here, an upstart department there. But given the industry’s financial pressures and global economic uncertainties, there is inc...

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The Multiplier Effect of Integrating Search & Social Advertising THE MULTIPLIER EFFECT OF INTEGRATING SEARCH & SOCIAL ADVERTISING

whitepaper

Dec 07, 2014

Over the past several years, search and social advertising have become essential ingredients of any successful marketing program. Both channels, though fundamentally different, have proven to be highly effective and efficient for customer demand gene...

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SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

whitepaper

Oct 10, 2014

Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends, show why it's important, and then help you understand how to use it in your business. In additio...

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CANADIAN CHILDREN’S FOOD AND BEVERAGE ADVERTISING INITIATIVE CANADIAN CHILDREN’S FOOD AND BEVERAGE ADVERTISING INITIATIVE

whitepaper

Sep 23, 2014

The Canadian Children’s Food and Beverage Advertising Initiative (Children’s Advertising Initiative or CAI) has adopted new common, uniform nutrition criteria – an important evolution of the program. When they come into effect Decem...

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B2B Marketing on Facebook A white paper for B2B executives B2B MARKETING ON FACEBOOK A WHITE PAPER FOR B2B EXECUTIVES

whitepaper

Dec 25, 2013

This paper was created to provide information and guidance for B2B company CEOs and marketing managers who have not yet created a Facebook page, or for those who have done so with unsatisfactory results. When crafted properly and with the proper moni...

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STREAMLINING DIGITAL SIGNAGE STREAMLINING DIGITAL SIGNAGE

whitepaper

Dec 18, 2013

No one questions the power of digital signage. Installing a digital sign at a service counter in a car dealership or dentist’s office can raise inquiries about a service by 5 to 15 percent. Sales of certain grocery products increased by up to 3...

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Effective Online advertising EFFECTIVE ONLINE ADVERTISING

whitepaper

Aug 25, 2013

In online advertising, the advertising essentials remain the same – advertising needs to engage with potential travelers and move them awareness to action. The long-standing advertising effectiveness model, which moves through four steps in a f...

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At the Heart of Great Advertising is Great Technology AT THE HEART OF GREAT ADVERTISING IS GREAT TECHNOLOGY

whitepaper

Aug 14, 2013

You already know all about your advertising agency’s need for streamlined operations and business processes. How online, mobile and social media channels have become industry mainstays. How Big Data has agencies combining research and analytics...

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The state of CONTENT MARKETING THE STATE OF CONTENT MARKETING

whitepaper

Jul 17, 2013

In Early 2013, the Association for Data-driven Marketing and Advertising (ADMA) and the US-based Content Marketing Institute (CMI) conducted a survey of 216 marketers to evaluate the state of content Marketing in Australia. The findings, published in...

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B2B Content Marketing : 2012 Benchmarks, Budgets & Trends B2B CONTENT MARKETING : 2012 BENCHMARKS, BUDGETS & TRENDS

whitepaper

Dec 12, 2012

In the past year, content marketing has gained incredible momentum. As this topic gains mindshare, it’s fueling discussions around the web, at events, and in boardrooms. But just how well are B2B marketers achieving their goals when it comes to...

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The Children’s Food & Beverage Advertising Initiative THE CHILDREN’S FOOD & BEVERAGE ADVERTISING INITIATIVE

whitepaper

Aug 10, 2011

The CFBAI and its participants have developed category-specific uniform nutrition criteria to replace existing company-specific nutrition standards. See Figure 1. These criteria, which will go into effect no later than December 31, 2013, will be the ...

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Best Practices for Conducting Online Ad Effectiveness Research BEST PRACTICES FOR CONDUCTING ONLINE AD EFFECTIVENESS RESEARCH

whitepaper

Jun 05, 2011

Online advertising effectiveness research is a critical component of the marketing ecosystem, used to validate the efficacy of campaigns and as a tool for both creative and placement optimization. According to The Interactive Advertising Bureau and P...

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Mobile Advertising: An Economic Perspective MOBILE ADVERTISING: AN ECONOMIC PERSPECTIVE

whitepaper

Jan 27, 2011

Advertising plays an important role in informing consumers, reducing search costs, and helping firms promote their products. Economic analysis shows that, all else being equal, advertising can lead to lower prices if there are significant economies o...

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Profiting from Non-Guaranteed Advertising: The Value of Dynamic Allocation & Auction Pricing for Online Publishers PROFITING FROM NON-GUARANTEED ADVERTISING: THE VALUE OF DYNAMIC ALLOCATION & AUCTION PRICING FOR ONLINE PUBLISHERS

whitepaper

Dec 23, 2010

For most large online publishers, the supply of available ad inventory far exceeds demand for it. A research study conducted by Forrester indicated that as much as 25% of sellers’ inventory goes unsold.1 To tap additional demand from advertiser...

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RICH MEDIA MOBILE ADVERTISING WHITEPAPER RICH MEDIA MOBILE ADVERTISING WHITEPAPER

whitepaper

Mar 08, 2010

The purpose of this whitepaper is to educate the industry about the Rich Media Mobile Ad units that are available for use in mobile advertising. This whitepaper includes definitions, attributes and examples of Rich Media Mobile Advertising that are c...

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Mobile Advertising Optimization MOBILE ADVERTISING OPTIMIZATION

whitepaper

Nov 26, 2009

Mobile advertising is getting traction and is becoming an integral part of today’s marketing mix. But it is still a very tough job for mobile publishers and mobile developers to monetize their inventory - especially when it comes to non direct ...

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Interactive advertising INTERACTIVE ADVERTISING

whitepaper

Jul 17, 2008

Digital advertising has seen tremendous growth in the last decade. The internet offers display and rich media advertising, (which can be viewed as an equivalent to print advertisements and television commercials), as well as new forms and techniques ...

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The state of racial diversity in the Twin Cities advertising industry THE STATE OF RACIAL DIVERSITY IN THE TWIN CITIES ADVERTISING INDUSTRY

whitepaper

This paper is the result of a partnership between Common Grounds and The BrandLab. Common Grounds is an interdisciplinary, student-led, graduate student team that applies the concept of integrative leadership to community challenges. Guided by the pr...

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A Blockchain-based Marketplace for Digital Content A BLOCKCHAIN-BASED MARKETPLACE FOR DIGITAL CONTENT

whitepaper

As of the date of publication of this Whitepaper, WMK has no known potential uses outside of Wemark (“Wemark”) platform ecosystem. This Whitepaper does not constitute advice nor a recommendation by Wemark, its officers, directors, manager...

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Affiliate marketing trends 2018: building on shifting sands AFFILIATE MARKETING TRENDS 2018: BUILDING ON SHIFTING SANDS

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2017 was a tough year for affiliate marketing, but despite a rough ride, the industry has bounced back and is booking. So what are the big issues facing the industry and what will this mean for Telemedia players? Yes, there are issues with fraud and,...

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Defining the GDPR Impact on Digital Advertising DEFINING THE GDPR IMPACT ON DIGITAL ADVERTISING

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The General Data Protection Regulation or GDPR is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018. No one working in digital marketing – or indeed any business th...

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B2B ADVERTISING & MARKETING OUTLOOK B2B ADVERTISING & MARKETING OUTLOOK

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In our previous study, we found that 2016 was a turning point for B2B’s use of programmatic technologies. Respondents to that survey went from not understanding the benefits of automated ad-buying to making it an integral part of their marketin...

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Data-Driven Marketing DATA-DRIVEN MARKETING

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Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A ...

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Guide to Media Monitoring Measurement & Analytics GUIDE TO MEDIA MONITORING MEASUREMENT & ANALYTICS

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18 Tips to Improve Your Organization’s Social Media Listening While more organizations listen to customers on social media, many may wonder exactly what to listen for and how best to do it. This article offers insight into how your organization...

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THE ULTIMATE GUIDE TO MARKET RESEARCH AND SEO THE ULTIMATE GUIDE TO MARKET RESEARCH AND SEO

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Business leaders across the globe know the importance of having an online presence that garners positive attention. During the past decade, several Internet practices have developed to help businesses develop a strong web presence. Along with buildin...

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DRIVING THE DIGITAL DEAL DRIVING THE DIGITAL DEAL

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While “digital retailing” is quickly becoming one of the automotive industry’s most buzzed-about terms, it may also be one of its most misunderstood. Too many dealers, digital retailing represents a mere extension of traditional web...

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WeBuy WHITE PAPER WEBUY WHITE PAPER

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Over 400 million small and medium businesses worldwide offer products and services that could be marketed and delivered online. Despite the spread of e-commerce, less than half of those businesses advertise online and approximately 90% of retail purc...

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Digital Marketing Tools Connecting All Your Data to Personalize the Customer Experience DIGITAL MARKETING TOOLS CONNECTING ALL YOUR DATA TO PERSONALIZE THE CUSTOMER EXPERIENCE

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Customers today expect customized experiences that are individually catered to them. Sitecore Experience Platform is an essential tool for your company because of its ability to generate highly optimized, personalized experiences for your customers. ...

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What Are Digital Marketing Hubs? WHAT ARE DIGITAL MARKETING HUBS?

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Marketers and advertisers are all racing to deliver a personalized digital experience for consumers at scale. To do this the right way, marketing professionals must integrate and coordinate data across multiple channels and devices at a quick clip an...

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What Is Programmatic Advertising and Why Is It Important? WHAT IS PROGRAMMATIC ADVERTISING AND WHY IS IT IMPORTANT?

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In the past, advertising was not as complex as it is today. A company typically would work with the advertising agency, develop a variety of concepts, define the budget, identify the audience, and then proceed with the campaign. Success was gained th...

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What Is Advertising Accountability and Why Is It Important? WHAT IS ADVERTISING ACCOUNTABILITY AND WHY IS IT IMPORTANT?

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Accountability is a fairly easy-to-understand concept. Most of us have had some element of the idea incorporated into our lives since we were young children. Can you be responsible for doing what you say you will do and ensure it gets done? Simple en...

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Using Data-Driven Marketing to Improve Business Performance USING DATA-DRIVEN MARKETING TO IMPROVE BUSINESS PERFORMANCE

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The digital age has changed the way that marketing is done and the way that it works. Before, marketers used a broad brush to reach customers, but today, marketers have to be increasingly data-driven. Marketing strategies are built on solid numbers a...

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Why You Need a Social Advertising Strategy WHY YOU NEED A SOCIAL ADVERTISING STRATEGY

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How do you determine which social media platform is the best for your company or brand?
Well, that depends a lot on your goals and objectives. For marketers, social media advertising depends on the quality and size of the target audience on ea...

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Digital Marketing DIGITAL MARKETING

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“Brands can now be direct sellers, content producers, bloggers, tweeters and even friends without having to rely on media to deliver those messages. Consumers can seek out those brands, connect with them through social networks, tweet about the...

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BIG BOOK OF DIGITAL MARKETING BIG BOOK OF DIGITAL MARKETING

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Big Data can seem like a nebulous buzzword, but it’s more than some new jargon. At IgnitionOne and Netmining, we focus on digesting big data to create smart data that we can act upon for marketers. There’s a lot more data at our fingertip...

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The Definitive Guide to SEO in 2018 THE DEFINITIVE GUIDE TO SEO IN 2018

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The year of 2017 was relatively calm for SEOs. But no matter how peaceful the current SEO landscape looks, it doesn't mean you can lean back in your chair and relax! Voice search, artificial intelligence, and machine learning are among the top bu...

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Setting Smarter Search Bids SETTING SMARTER SEARCH BIDS

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Intelligent bid optimization is a keystone of any successful search campaign. The keyword bids you choose directly influence your campaign performance and how visible your ads are for the search queries most important to your business. Without regula...

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Your Guide to Paid Search YOUR GUIDE TO PAID SEARCH

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Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets.  Additionally, PPC gives you ultimate control over your marketing dollars...

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Search Engine Optimization Starter Guide SEARCH ENGINE OPTIMIZATION STARTER GUIDE

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This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and s...

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Search Engine Optimization SEARCH ENGINE OPTIMIZATION

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Many people who buy this book will never read it in its entirety. To help whet your palate and ensure you get some value out of this text (and, therefore, read the whole thing), here is a quick-start checklist highlighting the most important aspects ...

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9 content marketing strategies 9 CONTENT MARKETING STRATEGIES

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Companies today live in a digital world where in order to stay relevant and attract attention, they must become their own media outlets. Content is king, and it is up to these companies to produce great content day in and day out to have any chance o...

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Search Engine Optimization SEARCH ENGINE OPTIMIZATION

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Search Engine Optimization (or Search Experience Optimization, as we like to call it) may feel like a mystery to people just starting out. As such, it may also be a bit intimidating. However, like so many other worthwhile endeavors, if you roll up yo...

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A guide to B2B Marketing Planning A GUIDE TO B2B MARKETING PLANNING

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Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business. Despite being an essential task, finding time to put an annual marketing plan...

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Search Engine Optimization SEARCH ENGINE OPTIMIZATION

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This whitepaper addresses the fundamentals of search engine optimization including on-page factors such as keyword use as well as off page factors such as link development. Optimization tips are offered for everything from the coding, to the writing,...

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Native Direct Buy Application White Paper NATIVE DIRECT BUY APPLICATION WHITE PAPER

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Qchain is an blockchain-powered digital marketing, advertising, and analytics platform. Our direct buy native advertising and sponsored content collaborative sales platform and marketplace is our flagship application under development, which aims to ...

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Marketing Procurement similar but different? MARKETING PROCUREMENT SIMILAR BUT DIFFERENT?

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Most senior executives are familiar with the invaluable role that procurement plays in the supply categories that directly contribute to the manufacturing of their product or the provision of their services. Procurement has delivered measurable benef...

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Marketing ROI and Location Data MARKETING ROI AND LOCATION DATA

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About the IAB’s Mobile Location Data Working Group: The Mobile Location Data Working Group was formed to discuss best practices, standards, data, innovation, reporting and all issues related to utilizing location data for Mobile and Cross-Platform ad...

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Kickstart your User Acquisition Strategy with Mobile Video Campaigns KICKSTART YOUR USER ACQUISITION STRATEGY WITH MOBILE VIDEO CAMPAIGNS

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For app developers, building and releasing an app is only half the battle. Acquiring loyal and engaged users is key to establishing an app’s long-term success. With increased competition in today’s app ecosystem, it has become increasingly difficult ...

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The Future of Advertising THE FUTURE OF ADVERTISING

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Once a novelty, digital advertising has taken the world by storm. According to recent Accenture research, the share of buyers’ budget allocated to digital and mobile advertising is now equal to their budget for television and far surpasses that for p...

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DIGITAL MARKETING FOR POSTGRADUATE RECRUITMENT DIGITAL MARKETING FOR POSTGRADUATE RECRUITMENT

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Welcome to our report on digital marketing for postgraduate recruitment, brought to you by Net Natives Insights. We have taken the most recent data from searches for and conversation about postgraduate study online and analyzed it to better understan...

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Pharmaceutical Marketing Targeting Consumers Connecting online what’s in store for patients. PHARMACEUTICAL MARKETING TARGETING CONSUMERS CONNECTING ONLINE WHAT’S IN STORE FOR PATIENTS.

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it’s been almost 15 years since U.S. direct-to-consumer advertising regulations were loosened and in those years, the consumer pharmaceutical marketing industry has gone from about $700 million in ad spending to a peak of $5.4 billion in 2006. Spendi...

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What is Retargeting? WHAT IS RETARGETING?

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When someone visits your website, your retargeting provider will place an anonymous browser cookie. The cookie will store the site visit and when that visitor leaves, that cookie lets your retargeting provider know when that bounced visitor appears o...

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Improving Direct Marketing Response with Online Advertising IMPROVING DIRECT MARKETING RESPONSE WITH ONLINE ADVERTISING

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Business Challenge: Legacy online advertising models (including contextual, keyword search, and online behavioral profiling) tend to be ineffective for nonprofits and ROI calculations using traditional online conversion logic are flawed producing ina...

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The Blended Attribution Playbook THE BLENDED ATTRIBUTION PLAYBOOK

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Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with cli...

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Health Care Social Media: Getting Executives on Board HEALTH CARE SOCIAL MEDIA: GETTING EXECUTIVES ON BOARD

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Among healthcare marketing/communications professionals, there is a gut-level recognition that social media are an important part of a marketing mix. Yet, when it comes to pitching social media to the “c-suite,” it can be challenging to clearly quant...

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The global social media challenge THE GLOBAL SOCIAL MEDIA CHALLENGE

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Today, every brand is a global brand. Your company operates on a global stage. Customers from around the world can access your content, discover and interact with other customers, and add their own voice to the conversation about your brand. As a mar...

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Dental Social Media Marketing Success DENTAL SOCIAL MEDIA MARKETING SUCCESS

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The fact that you’ve started reading this white paper says that you’re progressive and visionary. You understand the value of thoughtful dental practice marketing, storytelling, reaching out to your valued patients, being accessible, sharing, discove...

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Marketing 101 for MSPs: Social Media MARKETING 101 FOR MSPS: SOCIAL MEDIA

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Engaging in social media can be a highly effective way for MSPs to boost their market presence, expertise and market share. However, success in social media initiatives is anything but assured; it takes developing a sound strategy and executing on a ...

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Harnessing the Value of Social Media HARNESSING THE VALUE OF SOCIAL MEDIA

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The advent and ensuing popularity of social media is fundamentally changing the way utilities are approaching customer interaction. As a multi-faceted communications tool, social media channels offer utilities many new tools with which to monitor wha...

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THE FUTURE OF SOCIAL MEDIA COMMAND CENTERS THE FUTURE OF SOCIAL MEDIA COMMAND CENTERS

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In 2010, Gatorade launched its Mission Control Center and ignited the command center craze. Armed with six large screens, Gatorade’s marketing team used the command center to stay up-to-date on trends and conversations about the brand, industry, comp...

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How IT Professionals Are Using Social Media HOW IT PROFESSIONALS ARE USING SOCIAL MEDIA

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Social media has changed the way most of us communicate and collaborate, not just personally but professionally as well. IT professionals are no exception in fact, in some areas they are leading the charge. Consider the relatively insulated nature of...

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WHY SOCIAL MEDIA ISN’T WORKING FOR YOU AND HOW TO FIX IT WHY SOCIAL MEDIA ISN’T WORKING FOR YOU AND HOW TO FIX IT

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In less than a decade, we have seen social media steadily transform from a fascination among students into a proven business and marketing tool. From Facebook and Twitter to Pinterest and Snapchat, social media blurs the lines between our personal an...

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7 Tactics to Boosting White Paper Performance 7 TACTICS TO BOOSTING WHITE PAPER PERFORMANCE

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You’ve likely read many white papers. You’ve probably used white papers to generate leads or position your company as a thought leader. You may have even written a few white papers yourself. Marketers view white papers as a critical part of their mar...

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Strategy to attract more social users STRATEGY TO ATTRACT MORE SOCIAL USERS

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Social Media has become an integral part of today's marketing mix and few marketers would dispute the benefits of managing their brand presence in real time and at no cost across many social media networks. Through blog posts, YouTube, Facebook fan p...

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FIVE THINGS THE OPTIMISER DATA TELLS US ABOUT ENGAGING WITH AUDIENCES ON SOCIAL MEDIA FIVE THINGS THE OPTIMISER DATA TELLS US ABOUT ENGAGING WITH AUDIENCES ON SOCIAL MEDIA

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Social media has been a game-changer for the New Zealand arts sector over the last few years. Arts organizations can now talk directly with supporters, reach new audiences, capture the attention of influencers and encourage word of-mouth communicatio...

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When Marketing Through Social Media, Legal Risks Can Go Viral WHEN MARKETING THROUGH SOCIAL MEDIA, LEGAL RISKS CAN GO VIRAL

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The exponential rise in popularity of social networking websites and other social media outlets such as Facebook, Twitter, LinkedIn, and individual blogs, is due in large part to their viral nature. Social networking sites are essentially self-promot...

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Social Intelligence : the next generation consumer insights SOCIAL INTELLIGENCE : THE NEXT GENERATION CONSUMER INSIGHTS

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Social Intelligence is the practice of gathering data from social media platforms to generate insights that can help with key business decisions. In one of the first uses of the term in 2010, Forrester defined Social intelligence as “the management a...

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7 Tactics to Boosting White Paper Performance 7 TACTICS TO BOOSTING WHITE PAPER PERFORMANCE

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You’ve likely read many white papers. You’ve probably used white papers to generate leads or position your company as a thought leader. You may have even written a few white papers yourself. Marketers view white papers as a critical part of their mar...

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SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS

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In an age of constantly-evolving social networks, organisations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic ...

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3C’s of Effective Social Media 3C’S OF EFFECTIVE SOCIAL MEDIA

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Social media is commonplace today; various reports suggest that the average American spends anywhere from two to nine hours a day using social media. Whether its posting, pinning, or tweeting, we have definitely engaged social networks! Businesses ar...

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Social Media, Risk, and Policies for Associations SOCIAL MEDIA, RISK, AND POLICIES FOR ASSOCIATIONS

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From member engagement and volunteer management, to thought leadership and word of mouth marketing, social media is empowering associations and charitable organizations to accomplish more by leveraging relationships. With every passing month of writi...

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A Decentralized Social Marketplace A DECENTRALIZED SOCIAL MARKETPLACE

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Soma stands for the Social market. Soma is a block chain based social marketplace that supports the Soma community by implementing a rewarding system that utilizes Soma Community Token (SCT), which is a cryptocurrency designed to incentivize communit...

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Social Media Marketing in Education SOCIAL MEDIA MARKETING IN EDUCATION

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This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the re...

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Mobile Social Networking MOBILE SOCIAL NETWORKING

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Nick Lane, ITM Analyst Partner, researched and wrote the white paper. Nick is chief researcher and writer at Direct2 Mobile. Prior to launching Direct2 Mobile, he wrote the Mobile Advertising 2008 report for Informa, where he spent the best part of s...

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The Power of Social Media for Nonprofit Organizations THE POWER OF SOCIAL MEDIA FOR NONPROFIT ORGANIZATIONS

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Just a few years ago, social media was an emerging technology extolled more for its technical virtues than its ability to appeal to the masses. Over the years, there has been a significant change in the way people participate in social media and use ...

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EyeforTravel’s Online Marketing, Mobile & Social Media in Travel EYEFORTRAVEL’S ONLINE MARKETING, MOBILE & SOCIAL MEDIA IN TRAVEL

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In May 2012 Ritz Carlton launched an app to capitalise on consumer desire to interact with travel brands via mobile. Its central function, beyond providing another platform to deliver search and booking functionality, was to support the company’s lux...

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Social Media Marketing Evolution SOCIAL MEDIA MARKETING EVOLUTION

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Consumers’ use of social media continues to grow. The number of platforms makes it an even more viable option to communicate professionally, socially, and as a means for developing relationships. Research shows credit unions are adopting these social...

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What is conversational marketing? WHAT IS CONVERSATIONAL MARKETING?

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Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but co...

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Navigating the Social Media Storm NAVIGATING THE SOCIAL MEDIA STORM

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As part of our ongoing commitment to provide the financial services industry with innovative educational content, Advanced Regulatory Compliance, Inc. is pleased to launch the first in a series of industry white papers that have been specifically dev...

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Navigating the Social Media Storm Networks Globally NAVIGATING THE SOCIAL MEDIA STORM NETWORKS GLOBALLY

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More than 1.5 billion people use social networks globally. Seventy percent of companies use social technologies. Seventy-seven percent of Fortune 500 companies have an active Twitter account, 70 percent have an active Facebook page, and 69 percent ut...

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Social Media in Healthcare SOCIAL MEDIA IN HEALTHCARE

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For healthcare providers already navigating big changes, social media presents yet another challenge—and opportunity. While some health organizations are social pioneers, many are just beginning to address the need for a comprehensive social media po...

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8 Social Media Tips for the Retail Industry 8 SOCIAL MEDIA TIPS FOR THE RETAIL INDUSTRY

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The retail industry has consistently been a frontrunner in terms of the adoption of social technologies. Inspired by the success of online retailers like eBay and Amazon, traditional retailers have demonstrated a degree of openness towards new techno...

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The Social Media Tune-Up THE SOCIAL MEDIA TUNE-UP

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Many people think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools. It’s essential to not overlook the utility of social media, and the potential impact social media ...

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Video Marketing in Real Estate VIDEO MARKETING IN REAL ESTATE

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During this process, many old school methods are being weaned out to make way for our more visual age; newer methods that work on other business platforms are being introduced to the real estate niche altogether. Perhaps the largest, most effective a...

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Social media and its implications for viral marketing SOCIAL MEDIA AND ITS IMPLICATIONS FOR VIRAL MARKETING

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Social media presents potentially seductive opportunities for new forms of communication and commerce between marketers and consumers. As advertisers typically want to find some way to follow their target audiences, many new media opportunities are p...

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Social media analytics in the insurance industry SOCIAL MEDIA ANALYTICS IN THE INSURANCE INDUSTRY

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Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements, salespeople, family, friends, neighbors and acquaintances. They perceive little difference among brands. However, most buy...

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Five Ways Social Media is Impacting Customer Service FIVE WAYS SOCIAL MEDIA IS IMPACTING CUSTOMER SERVICE

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Ah, the democratization of knowledge well, at least it’s supporting the democratization of customer service. Previously companies could at least contain, if not hide, most of their customers’ frustrations and could limit any real damage to the brand....

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Social Content Curation for Increased User Engagement and Monetization SOCIAL CONTENT CURATION FOR INCREASED USER ENGAGEMENT AND MONETIZATION

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Companies across all major industries are trying to solve the problem of how to bring conversations from the social web back to their company-owned digital properties, where they can start creating user engagement and realizing new monetization oppor...

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Big data in banking for marketers BIG DATA IN BANKING FOR MARKETERS

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In Marketing & Sales the main strategic goals are to acquire new customers, develop as well as to retain existing ones. Financial service organizations generate huge amounts of data such as purchase history, profile data, browsing history or social m...

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Social Media And Business Intelligence SOCIAL MEDIA AND BUSINESS INTELLIGENCE

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Business intelligence is essentially a blanket term used to describe the many ways industries analyze and collect raw data. When used in combination with social media, BI can provide companies information such as customer demographics, search habits,...

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Social networking and security risks SOCIAL NETWORKING AND SECURITY RISKS

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The popularity of social networking sites has increased at astonishing levels. There is no arguing the usefulness of sites such as Facebook, Twitter and LinkedIn. They can be used for professional networking and job searches, as a means to increase s...

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Social Media and Product Innovation SOCIAL MEDIA AND PRODUCT INNOVATION

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Social media is changing the face of our personal interactions, with an unprecedented rate of adoption that outpaces previous innovations such as the radio, telephone, television, and even the iPod. These tools are intuitive to use and allow people t...

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Social Media Matters SOCIAL MEDIA MATTERS

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The contents of this publication do not necessarily reflect the position or opinion of the American Institute of CPAs, its divisions and its committees. This publication is designed to provide accurate and authoritative information on the subject cov...

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Nonprofit Social Media Primer NONPROFIT SOCIAL MEDIA PRIMER

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Having a social media strategy is not its own objective. Rather, social media strategies can support your existing objectives. Reflect on your organization’s current objectives: Do you want to cultivate supporter relationships, build cause awareness,...

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Social Media: Cultivate Collaboration and Innovation SOCIAL MEDIA: CULTIVATE COLLABORATION AND INNOVATION

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While marketing, PR, and sales are further along in their use of social media, other core functional areas of the enterprise are increasingly experimenting with these collaboration tools to positive effect. However, as organizations look to the futur...

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Build Your Brand and Boost Revenue Through Social Media Marketing BUILD YOUR BRAND AND BOOST REVENUE THROUGH SOCIAL MEDIA MARKETING

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24 Seven is the leading expert in providing top talent to Fashion and Retail companies, not only for traditional fashion design, production and retail roles but also strategic Marketing positions, including Social Media. Through our Marketing, Intera...

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Social media analytics – Personalize product and service offerings SOCIAL MEDIA ANALYTICS – PERSONALIZE PRODUCT AND SERVICE OFFERINGS

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Historically, banks have relied on personal bankers / relationship managers to bring in the 'personalization' element. However, as the model is not scalable for retail customers, banks have relied on customer segmentation to bring some amount of rele...

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Social Commerce: Monetizing Social Media SOCIAL COMMERCE: MONETIZING SOCIAL MEDIA

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Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social ...

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10 SECRETS TO MORE SUCCESSFUL CAPTURE AND CONVERSION STRATEGIES 10 SECRETS TO MORE SUCCESSFUL CAPTURE AND CONVERSION STRATEGIES

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Are you happy with your business’s conversion rate? Are there certain areas of your marketing strategy that cause you frustration? Is your business performing to its full potential? 2 I akerolabs.com I Contents If you answered no to any of the above,...

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7 STEPS TO CREATE A Winning Social Media Marketing Strategy 7 STEPS TO CREATE A WINNING SOCIAL MEDIA MARKETING STRATEGY

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Social media was often seen as the wild child of the marketing department the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured. Yes, soc...

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A Note to the Sophisticated Marketer A NOTE TO THE SOPHISTICATED MARKETER

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What is a Sophisticated Marketer? It’s someone who understands the fundamental, unchanging principles of marketing but has absolute confidence applying those principles to new techniques and platforms. The Sophisticated Marketer is hungry to try new ...

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Maximize Social Media Effectiveness with Data Science MAXIMIZE SOCIAL MEDIA EFFECTIVENESS WITH DATA SCIENCE

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Social media campaigns can be used as an effective means to promote an insurer’s brand and increase customer engagement. A common challenge for insurance carriers is measuring the effectiveness and maximizing the ROI from such channels. In addition, ...

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2011 SOCIAL MEDIA BRAND INDEX 2011 SOCIAL MEDIA BRAND INDEX

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Social media provides brands with new opportunities to increase market presence and to engage existing and new customers. When a consumer connects with a brand in social media, she is offering to connect her own online persona and credibility to the ...

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STRUCTURING A Social Media Team STRUCTURING A SOCIAL MEDIA TEAM

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In a first of its kind, a Ragan/NASDAQ OMX Corporate Solutions survey digs into the social media profession in the corporate world, nonprofits, and government, unearthing answers to the most pressing questions that perplex the pros who juggle social ...

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The Business Impacts of Social Networking THE BUSINESS IMPACTS OF SOCIAL NETWORKING

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The Social Networking groundswell is building rapidly. It is time to decide whether your business can take advantage today or whether you’d prefer to stay on the beach and wait until the waters are calmer. This paper is the 1st of a series which help...

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Parent, baby and child retail sites fail to meet the demands of their digitally savvy customers! PARENT, BABY AND CHILD RETAIL SITES FAIL TO MEET THE DEMANDS OF THEIR DIGITALLY SAVVY CUSTOMERS!

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This study explores the findings of a survey by equimedia of 65 leading mother, baby and child retailer’s websites exploring their ability to deliver to the expectations of their mobile-savvy audience. It explores recent studies and TGI data detailin...

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The Status Network A strategy towards mass adoption of Ethereum THE STATUS NETWORK A STRATEGY TOWARDS MASS ADOPTION OF ETHEREUM

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Status is an open source messaging platform and mobile interface to interact with decentralized applications that run on the Ethereum Network. This document presents a utility network token for Status, the first ever mobile Ethereum client built enti...

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THE DARK SIDE OF MOBILE SHARING THE DARK SIDE OF MOBILE SHARING

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In 2014, Radium One published a report that helped marketers and agencies harness Dark Social data and improve the return on their digital marketing investment. Consumers’ Dark Social activity is too big to ignore – 84% of consumers’ outbound sharing...

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Social media, strategy, policy and governance SOCIAL MEDIA, STRATEGY, POLICY AND GOVERNANCE

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Image result for Social media, strategy, policy and governance. A good strategy is always co-created: Social Media Strategy is a mix of objectives, rules, values and guidelines that are impossible to identify without close collaboration with the comp...

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2017 SOCIAL MEDIA MARKETING INDUSTRY REPORT 2017 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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This study surveyed more than 5,700 marketers with the goal of understanding how they're using social media to grow and promote their businesses. On the following pages, you'll discover:  The top social media questions marketers want to ...

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State of Marketing Technology 2017 STATE OF MARKETING TECHNOLOGY 2017

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It’s impossible for any single marketer or company to keep up with the rapid pace of change in marketing technology these days. Since the first Walker Sands State of Marketing Technology study was published a year ago, the number of martech vendors h...

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Advisors are social ADVISORS ARE SOCIAL

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Since Putnam first formally surveyed financial advisor social media usage in 2013, the percentage of those reporting success in gaining clients via social media has grown from 49% to 80%. The question is no longer whether social media can function wi...

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Social Media for Automotive Dealers SOCIAL MEDIA FOR AUTOMOTIVE DEALERS

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Thanks to technology, today’s car buyers are more equipped than ever before with information about the cars they want to buy and where they want to buy them. Before the Internet, gathering information about vehicles for sale was often much harder to ...

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Social Media Marketing the Art of Conversational Sales SOCIAL MEDIA MARKETING THE ART OF CONVERSATIONAL SALES

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Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. This whitepaper provides you an outline for developing and managing a successful Social Media M...

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Social Media Marketing in the HR Marketplace SOCIAL MEDIA MARKETING IN THE HR MARKETPLACE

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How do I get started? The answers are elusive because, although social media marketing and social networking are such the rage these days, many would argue there’s still too much “social” in the marketing mix and not enough direct, measurable return ...

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Direct Token Marketplace DIRECT TOKEN MARKETPLACE

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As the token space continues to develop, the need to have a professional infrastructure for the publishing of ICOs has become necessary. The main challenges for an ICO infrastructure will be similar to those in IPO or venture funding reliability, saf...

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Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer SOCIAL CRM: CUSTOMER RELATIONSHIP MANAGEMENT IN THE AGE OF THE SOCIALLY-EMPOWERED CUSTOMER

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The Internet has changed our lives forever. It allows  us to communicate in ways unimaginable only a few  years ago. It lets us contribute our voices to  conversations taking place around the world.  It also  makes it possible to discover an endless ...

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Social Media and Planned Giving SOCIAL MEDIA AND PLANNED GIVING

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What do you mean by doing it right?
Successful social networking requires:
• Promotions from all venues
• Constant day-to-day monitoring
• Publications to your Twitter, Facebook, and LinkedIn sites
• Embracing the o...

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Enterprise Social Media Management Software ENTERPRISE SOCIAL MEDIA MANAGEMENT SOFTWARE

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This report examines the market for enterprise social media management software (SMMS)
and the considerations involved in implementing SMMS platforms. This report answers the
following questions:
• What trends are driving the ado...

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Small Business Social Media Marketing Research Study Results SMALL BUSINESS SOCIAL MEDIA MARKETING RESEARCH STUDY RESULTS

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Micro-business entrepreneurship is one of the most powerful forces driving economic innovation and financial empowerment worldwide. Until recently, however, the shift from traditional local and advertising media to online marketing channels has not b...

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Engaging CEOs: The Fast Track to Opportunity ENGAGING CEOS: THE FAST TRACK TO OPPORTUNITY

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In a focused hour, I can become well informed on just about anything,” says Ed Taylor, CEO of The Collective Group, a professional services firm. “The increased availability of relatively good information makes it possible for an energetic CEO to dev...

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Online Social Networking 2018 ONLINE SOCIAL NETWORKING 2018

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Online social networks are becoming a true growth point of the Internet. As individuals constantly desire to interact with each other both in business and in personal contacts, the ability for the Internet to deliver this networking capability grows ...

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The Value Add of Cross Media Marketing Campaigns THE VALUE ADD OF CROSS MEDIA MARKETING CAMPAIGNS

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Cross Media Marketing is a marketing strategy that presents a persuasive, consistent message to a target customer through a variety of mediums over a given period of time and provides the client with actionable customer results. Technology dictates t...

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The problem of calculating ROI on social media THE PROBLEM OF CALCULATING ROI ON SOCIAL MEDIA

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The problem of calculating the ROI of one’s social media activities has plagued marketers since the inception of social media. This literature review seeks to tackle the problem of why this is. This paper also tries to answer why there exists a massi...

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CONCEPT TESTING TO ENSURE SUCCESS, MORE CRITICAL THAN EVER CONCEPT TESTING TO ENSURE SUCCESS, MORE CRITICAL THAN EVER

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The forces brands struggle with in advertising are all too familiar. They include a landscape of fragmented audiences, media and content that present obstacles in targeting, planning and buying. Companies also face brand safety and reputational threa...

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WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN

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We are all painfully aware of the sub-.1percent clickthrough rates that have raised alarms throughout the industry over the last several years. DG MediaMind puts the average banner ad response rate at an appalling .1 percent for 2011 and 2012. Lookin...

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Heralding next-generation banking with social media HERALDING NEXT-GENERATION BANKING WITH SOCIAL MEDIA

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Over the last decade, social media has evolved from being a slightly recognized collaboration platform to an integral part of the daily lives of millions of people around the world. It has become a necessity and a 'must have' capability for most busi...

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Road to Programmatic An IAB Europe White Paper ROAD TO PROGRAMMATIC AN IAB EUROPE WHITE PAPER

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In the first six months of 2015, programmatic advertising has been at the centre of discussions across the advertising industry. From Advertising Week in London and Interact in Berlin to the Festival of Creativity in Cannes, it has been never been fa...

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Consumers driving the digital uptake CONSUMERS DRIVING THE DIGITAL UPTAKE

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The Internet is an impressive medium by many metrics. In a period of about 10 years, broadband Internet has achieved mass-market levels of penetration, reaching more than 50 percent of households in the OECD countries. In the US, the average amount o...

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Best Practices for Email Marketing BEST PRACTICES FOR EMAIL MARKETING

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The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost-eff...

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Review of consumer protection in the travel and travel related services market REVIEW OF CONSUMER PROTECTION IN THE TRAVEL AND TRAVEL RELATED SERVICES MARKET

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The following are PricewaterhouseCoopers’ key observations and recommendations from our review of consumer protection in the travel and travel-related services industry, separated according to the three components of the review’s Terms of Reference. ...

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Definitive Guide To Engaging Email Marketing DEFINITIVE GUIDE TO ENGAGING EMAIL MARKETING

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Buyers today are more empowered. Information is abundantly, overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. In this environment, o...

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A Roadmap to Digital Value in the Retail Industry A ROADMAP TO DIGITAL VALUE IN THE RETAIL INDUSTRY

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Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing to adapt put...

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The Future of Marketing THE FUTURE OF MARKETING

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Everyone is familiar with services such as Uber and Booking.com, but few people are aware that, in fact, they are affiliate programs. An affiliate program is a marketing model, where an affiliate intermediary is involved in a promotional campaign, an...

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Marketing Data Technology Cutting Through the Complexity MARKETING DATA TECHNOLOGY CUTTING THROUGH THE COMPLEXITY

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With all the talk of data in advertising and marketing circles today, you might be tempted to assume that the discipline is just emerging; that it’s a product of our digitally-centric times, no doubt the result of a breakthrough revelation “Eureka! W...

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100 Content Marketing Examples 100 CONTENT MARKETING EXAMPLES

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Looking for inspiration or ideas for your content marketing efforts? Look no further. We rounded up 100 awesome examples from companies of various sizes, locations and industries, and packaged them together in this 100 Content Marketing Examples guid...

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How to Build Successful Email Marketing Campaigns HOW TO BUILD SUCCESSFUL EMAIL MARKETING CAMPAIGNS

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Yet marketing is one of the most important functions your company can perform. Marketing communications not only help your business find new customers but also connect with existing ones. Adam Sutton of Marketing Sherpa says, “Growing your email list...

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Are You Doing Email Right? ARE YOU DOING EMAIL RIGHT?

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If all US mobile Internet time was condensed into one hour, 25 minutes of that hour would be spent on email. There is a tendency to think of digital marketing as websites and social media. But email is a vital part to any marketing campaign and leads...

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10 Key Elements in Email Campaign Strategy & Design 10 KEY ELEMENTS IN EMAIL CAMPAIGN STRATEGY & DESIGN

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Email marketing is a powerful tool that allows you to reach thousands of people at minimal expense. It is direct, so you do not need to worry about people happening to come upon your ad, and it’s affordable, without printing and postage costs. Email ...

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The Social Media Marketing Maturity model THE SOCIAL MEDIA MARKETING MATURITY MODEL

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Social networks provide individuals and companies who want to develop their company’s vision and improve their brand awareness etc, with many different opportunities. Nevertheless, social networks reveal obstacles which may not have been anticipated ...

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Enterprise Social Your Future Neural Network ENTERPRISE SOCIAL YOUR FUTURE NEURAL NETWORK

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While the benefits of social media tools and techniques are well-known when it comes to engaging with customers, organizations still face challenges when it comes to internally using social platforms to enable open collaboration across business lines...

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