RESOURCES


home.aspx
   
Kundenbeziehungen mit E-Mail-Marketing veredeln. KUNDENBEZIEHUNGEN MIT E-MAIL-MARKETING VEREDELN.

whitepaper

May 21, 2020

Vom E-Mail-Marketing zur Marketing-Automatisierung Mit Marketing-Automatisierung (oft auch Marketing-Automation genannt) können Unternehmen Kampagnen auf allen Kanälen wie E-Mail, (mobile) Web, Social Media und digitaler Werbung erstellen, automatisieren und bewerten. Mit Marketing-Automatisierung b...

Read More

Hard-Won Advice from Fitbit HARD-WON ADVICE FROM FITBIT

whitepaper

Feb 19, 2020

Today's legal teams find themselves tasked with more responsibilities than ever before. But new legal technologies have the potential to help Legal scale its impact and shift from a cost center to a business value driver. The legal teams at Fitbit and Ironclad accomplished just this type of digital ...

Read More

How to Manage Your Portfolio of Corporate Events Cohesively HOW TO MANAGE YOUR PORTFOLIO OF CORPORATE EVENTS COHESIVELY

whitepaper

Feb 19, 2020

Managing an event is already challenging enough, but managing many different events and event types takes the challenge to a whole new level. Not only are the efforts required multiplied, but new challenges surface as you grow your event portfolio. Whether you are managing online and in-person event...

Read More

Creative Trends 2020 CREATIVE TRENDS 2020

whitepaper

Feb 19, 2020

All Ages Welcome. Mit Stil alt werden ist nicht nur möglich–es ist das neue Normal. Die Mehrheit der Weltbevölkerung ist über 50, aktiv und an Technik interessiert. In den USA besitzen die über 50-Jährigen 83% des Vermögens privater Haushalte und gründen immer mehr eigene Firmen. Die Baby-Boomer ste...

Read More

 2020 Creative Trends 2020 CREATIVE TRENDS

whitepaper

Feb 19, 2020

All Ages Welcome Aging gracefully is not only possible— it’s the new normal. Today, the majority of the world’s population is over 50, active, and tech-savvy. With 83% of household wealth in the U.S. held by people over 50, this group is starting new businesses at a steadily rising rate. Finally, Bo...

Read More

Tendances créatives 2020 TENDANCES CRÉATIVES 2020

whitepaper

Feb 19, 2020

Place à toutes les classes d’âge Bien vieillir n’est pas seulement possible, c’est devenu la norme. Une grande partie de la population mondiale actuelle a plus de 50 ans, est active et férue de technologie. Les personnes de plus de 50 ans détenant aujourd’hui 83 % de la richesse des ménages aux État...

Read More

Make Your Visual Voice Heard MAKE YOUR VISUAL VOICE HEARD

whitepaper

Feb 19, 2020

Auf der ganzen Welt zeigen Menschen immer mehr Sozialbewusstsein, unabhängig von Altersgruppe oder Gesellschaftsschicht. Eine Studie von Edelman aus dem Jahr 2018 belegt, dass 64 % aller Konsumenten bei einer Kaufentscheidung auch die soziale oder politische Einstellung des Anbieters berücksichtigen...

Read More

 Make Your Visual Voice Heard MAKE YOUR VISUAL VOICE HEARD

whitepaper

Feb 19, 2020

People around the world—in every age group and at every income level—are becoming more socially conscious. According to a 2018 Edelman study, 64 percent of consumers now make buying decisions based on a company’s social or political stance. To connect with them, your brand can use purpose-driven cre...

Read More

Exprimez tout votre engagement avec des créations qui vous ressemblent EXPRIMEZ TOUT VOTRE ENGAGEMENT AVEC DES CRÉATIONS QUI VOUS RESSEMBLENT

whitepaper

Feb 19, 2020

L’engagement social est une tendance mondiale qui concerne toutes les classes d’âge et de revenus. Selon une étude réalisée par Edelman en 2018, 64 % des consommateurs prennent désormais des décisions d’achat en fonction de l’orientation politique ou sociale d’une entreprise. Pour communiquer avec e...

Read More

7 Maneiras Inteligentes de Impulsionar o crescimento do seu negócio 7 MANEIRAS INTELIGENTES DE IMPULSIONAR O CRESCIMENTO DO SEU NEGÓCIO

whitepaper

Feb 05, 2020

Independentemente de você estar em uma startup, em uma empresa estabelecida ou em busca de mudanças para impulsionar o crescimento, uma ou mais das técnicas a seguir podem funcionar para você.

Read More

Reduzindo Custos com a DocuSign - Guia de instrucao REDUZINDO CUSTOS COM A DOCUSIGN - GUIA DE INSTRUCAO

whitepaper

Feb 05, 2020

Menos papel, Mais receita! Ajude a sua empresa a reduzir despesas desnecessárias com alguma dicas simples do eBook. Você descobrirá como a transformação digital da DocuSign pode ajudá-lo a ter sucesso, reduzindo custos com papel e aumentando a velocidade de assinatura. Como por exemplo a Yamaha, cuj...

Read More

DECK 7 WEBINAR BENCHMARKS AND BEST PRACTICES REPORT DECK 7 WEBINAR BENCHMARKS AND BEST PRACTICES REPORT

whitepaper

Nov 19, 2019

Read the Deck 7 Webinar Benchmarks & Best Practices Report to see how your webinars measure against market benchmarks. And learn about the best practices

Read More

How To Solve Your Content Crisis HOW TO SOLVE YOUR CONTENT CRISIS

whitepaper

Nov 14, 2019

Your customers expect memorable moments at every brand touchpoint. But when you have websites, social pages, blogs, and gated content to consider, it can feel impossible to deliver everything with quality and speed—especially if content forms the bulk of your marketing strategy. It’s a recipe for a ...

Read More

Reinventing Commerce Focus on North America REINVENTING COMMERCE FOCUS ON NORTH AMERICA

whitepaper

Nov 14, 2019

This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia. The playing field has narrowed for many commerce players. There’s not enough margin to...

Read More

Digital Marketing Transformed: Beyond DAM DIGITAL MARKETING TRANSFORMED: BEYOND DAM

whitepaper

Nov 14, 2019

A glimpse into where DAM is heading and why you need to jump on board Over the last few years, there has been a demand for more management of content. The case for Digital Asset Management has always been clear. Marketing organizations need to store, organize and retrieve rich digital media, ensurin...

Read More

Experience Commerce: A Strategic Guide for Executives EXPERIENCE COMMERCE: A STRATEGIC GUIDE FOR EXECUTIVES

whitepaper

Nov 14, 2019

How to achieve greater ROI, competitive advantage, and win customers for life Whether you’re trying to prepare for the market shifts sure to come or seeking a competitive edge right now, understanding and meeting customer expectations has never been more important than today. The reason? Customer lo...

Read More

Five Secrets To Successful Internal Event Management FIVE SECRETS TO SUCCESSFUL INTERNAL EVENT MANAGEMENT

whitepaper

Nov 13, 2019

Internal events come in all types and sizes. From small departmental social events to internal global leadership summits, sales incentives and training programs – managing such a vast portfolio of events can prove to be challenging, but there are ways to simplify your work. In this ebook, we cover f...

Read More

FUNCIONES MARKETO ENGAGE Información y creación de perfiles de cuentas FUNCIONES MARKETO ENGAGE INFORMACIÓN Y CREACIÓN DE PERFILES DE CUENTAS

whitepaper

Nov 13, 2019

Elimina las largas conjeturas de la selección de cuentas y comienza a alinearte antes con una estrategia ABM compartida con las ventas. Identifica y valida las cuentas correctas utilizando datos fiables, inteligencia artificial fácil de usar y priorización segura, todo ello al mismo tiempo que gesti...

Read More

11 modelos de atribución de marketing 11 MODELOS DE ATRIBUCIÓN DE MARKETING

whitepaper

Nov 13, 2019

Asigne la atribución marketing al recorrido de su cliente ¿Qué ocurre en el recorrido de un cliente desde el descubrimiento de la marca hasta la conversión? Es importante que se haga esta pregunta a medida que planifica y optimiza sus campañas de marketing. Lamentablemente, es imposible leer la ment...

Read More

Reduce interruptions Boost productivity REDUCE INTERRUPTIONS BOOST PRODUCTIVITY

whitepaper

Nov 13, 2019

99% of workers are distracted. This is the reality for more than 5,000 office workers around the world that we surveyed this year. More than a third of them are always or very often distracted. Download our eBook to learn more about what's really distracting your teams and what you can do to hel...

Read More

Unwrapping Holiday Fraud: Insights to Protect Your Business & Drive eCommerce Revenue UNWRAPPING HOLIDAY FRAUD: INSIGHTS TO PROTECT YOUR BUSINESS & DRIVE ECOMMERCE REVENUE

whitepaper

Nov 05, 2019

To maximize success, eCommerce merchants need to be familiar with the unique shopping behavior and fraud trends of the holiday season. We’ve identified six key ‘sub-seasons’ and insights pertaining to geographies, channels and shipping methods - to give actionable tips to ensure a safe and profitabl...

Read More

OUR METHODOLOGY Marketing Performance, Realized. OUR METHODOLOGY MARKETING PERFORMANCE, REALIZED.

whitepaper

Oct 20, 2019

No two organizations or marketing departments are the same. The Catalyst Marketing Framework provides a cohesive structure to align your outcomes to the organization's objectives through strategy, planning, tactics, technology, and talent. Our clients rave about our collaborative, flexible appro...

Read More

The Importance Of Visuals In An Effective Content Marketing Strategy. THE IMPORTANCE OF VISUALS IN AN EFFECTIVE CONTENT MARKETING STRATEGY.

whitepaper

Oct 09, 2019

How to use imagery to enhance the value of your content efforts. First impressions matter. In fact, research shows that people form a first impression in 50 milliseconds.1 As many as 81 percent of people only skim the content they consume online—and read only 20 to 28 percent of words on each visit....

Read More

Three Ways The Right Stock Service Can Accelerate Creativity THREE WAYS THE RIGHT STOCK SERVICE CAN ACCELERATE CREATIVITY

whitepaper

Oct 09, 2019

As a creative leader, your job involves a lot more than bringing concepts to life. You’ve got a team to manage, and a pile of clients to keep happy. You’ve got content to ideate, assets to build, and campaigns to manage— and it all needs to be delivered on time and on brand. Ideally, your team would...

Read More

Schnell und effizient mit dem richtigen Stock-Dienst SCHNELL UND EFFIZIENT MIT DEM RICHTIGEN STOCK-DIENST

whitepaper

Oct 09, 2019

Als Leiter einer Kreativabteilung umfasst Ihr Job mehr, als nur Konzepte zum Leben zu erwecken. Sie müssen ein Team führen und die Zufriedenheit der Kunden sicherstellen. Ideen müssen entwickelt, Materialien erstellt und Kampagnen verwaltet werden – termingerecht und markenkonform. Im Idealfall entw...

Read More

Visuelle Elemente bestimmen den Erfolg Ihrer Content-Marketing-Strategie VISUELLE ELEMENTE BESTIMMEN DEN ERFOLG IHRER CONTENT-MARKETING-STRATEGIE

whitepaper

Oct 09, 2019

Bilder sind ein wichtiges Kommunikationsmittel. Der erste Eindruck zählt.. Studien belegen, dass er bereits in den ersten 50 Millisekunden einer Interaktion entsteht.1 81 % der Internet-Nutzer überfliegen Inhalte nur – sie lesen nur 20 bis 28 % der abgebildeten Worte. Auf den folgenden Seiten erfahr...

Read More

De L’Importance Des Visuels Dans Le Cadre De L’Élaboration D’Une Stratégie De Marketing De Contenu Efficace DE L’IMPORTANCE DES VISUELS DANS LE CADRE DE L’ÉLABORATION D’UNE STRATÉGIE DE MARKETING DE CONTENU EFFICACE

whitepaper

Oct 09, 2019

Comment exploiter les images pour valoriser vos actions de marketing de contenu. C’est la première impression qui compte. Une étude révèle ainsi que les utilisateurs se font une première impression en 50 millisecondes seulement.1 Ils sont 81 % à se contenter de survoler le contenu auquel ils accèden...

Read More

Trois Manières De Stimuler La Créativité Avec La Banque D’Images Adéquate TROIS MANIÈRES DE STIMULER LA CRÉATIVITÉ AVEC LA BANQUE D’IMAGES ADÉQUATE

whitepaper

Oct 09, 2019

En tant que responsable de la création, vous ne vous contentez pas de donner vie à des idées. Vous avez une équipe à diriger, une multitude de clients à satisfaire, du contenu à conceptualiser, des ressources à créer et des campagnes à gérer. Et parallèlement, vous devez veiller à respecter les déla...

Read More

The Definitive Guide to Account-Based Marketing THE DEFINITIVE GUIDE TO ACCOUNT-BASED MARKETING

whitepaper

Oct 07, 2019

What are the benefits of ABM? Both traditional demand generation and account-based marketing strategies have their benefits, and organisations need to find the right mix of both to maximise their revenue potential. By adding elements of ABM to your revenue strategy and using it to augment and improv...

Read More

The Definitive Guide To Marketing Automation THE DEFINITIVE GUIDE TO MARKETING AUTOMATION

whitepaper

Oct 07, 2019

WHY SHOULD I READ THE DEFINITIVE GUIDE TO MARKETING AUTOMATION? Every business has one thing in common: the desire to achieve higher revenue and faster growth. But many companies struggle to align their people, processes, and technology to achieve these goals. Marketing automation is the technology ...

Read More

The Definitive Guide to Marketing Metrics and Analytics THE DEFINITIVE GUIDE TO MARKETING METRICS AND ANALYTICS

whitepaper

Oct 07, 2019

Why Should I Read the Definitive Guide to Marketing Metrics and Analytics? Marketing metrics and analytics—done right—can be a strategic enabler of trust, greater budget, and increased business impact. Today’s CMO is allocating more time and budget than ever before to understand marketing’s performa...

Read More

The Definitive Guide To Pipeline Marketing THE DEFINITIVE GUIDE TO PIPELINE MARKETING

whitepaper

Oct 07, 2019

Welcome to the Definitive Guide to Pipeline Marketing. This hands-on guide will walk you through thought-provoking and actionable takeaways high-performing B2B companies use to drive revenue and accelerate growth. Specifically, you’ll learn about the following: What is pipeline marketing? Marketing ...

Read More

 Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campa VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPA

whitepaper

Oct 04, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

Read More

The Forrester Wave™: Digital Asset Management for Customer Experience, Q4 2019 THE FORRESTER WAVE™: DIGITAL ASSET MANAGEMENT FOR CUSTOMER EXPERIENCE, Q4 2019

whitepaper

Sep 24, 2019

Forrester Research, Inc. evaluated Aprimo among the 14 most significant DAM providers based on 28 criteria. Aprimo received the highest scores possible in 20 criteria, including Metadata & Taxonomy, Workflow & Approvals, Content Performance Analytics, Scalability, and Product Vision.

Read More

Building a platform for digital insurance BUILDING A PLATFORM FOR DIGITAL INSURANCE

whitepaper

Sep 16, 2019

Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale qu...

Read More

Building a platform for digital insurance BUILDING A PLATFORM FOR DIGITAL INSURANCE

whitepaper

Sep 16, 2019

Digital insurance platforms enable insurance companies to connect with their ecosystem of customers, partners, and vendors on a single, unified platform. Hear firsthand from CTO Ben Turner how Legal and General’s digital insurance platform helped the company diversify product offerings, and scale qu...

Read More

The Essential Guide to Sales Enablement for 2019 THE ESSENTIAL GUIDE TO SALES ENABLEMENT FOR 2019

whitepaper

Sep 12, 2019

A holistic view of sales enablement in 2019 including definitions, why companies are implementing Sales Enablement, how-to's, best practices, and types of sales enablement technologies. What is Sales Enablement? Customers Have Flipped the Script: why you need to implement Sales enablement. Bette...

Read More

A MODERN APPROACH TO EVENT TECHNOLOGY A MODERN APPROACH TO EVENT TECHNOLOGY

whitepaper

Sep 11, 2019

Attendease is a great fit for event profs with a portfolio of events, corporate event teams looking for time and resource optimization and enterprises with multiple business units and decentralized event teams. By using the automation features from the platform, you and your team can save time to fo...

Read More

A Modern Approach To Event Technology Learn why elite event teams are using Attendease as their top event management solution A MODERN APPROACH TO EVENT TECHNOLOGY LEARN WHY ELITE EVENT TEAMS ARE USING ATTENDEASE AS THEIR TOP EVENT MANAGEMENT SOLUTION

whitepaper

Sep 11, 2019

Attendease is a great fit for event profs with a portfolio of events, corporate event teams looking for time and resource optimization and enterprises with multiple business units and decentralized event teams. By using the automation features from the platform, you and your team can save time to fo...

Read More

The Ultimate Guide to Headless CMS THE ULTIMATE GUIDE TO HEADLESS CMS

whitepaper

Sep 11, 2019

Get the information you need to understand your current CMS options: A simple, concise explanation of what a headless CMS is How being “headless” makes a CMS agile and built for scale An easy-to-use checklist of key criteria to help determine if headless isright for you How to evaluate the sea of he...

Read More

Driving Online Growth in the Health & Beauty Industry DRIVING ONLINE GROWTH IN THE HEALTH & BEAUTY INDUSTRY

whitepaper

Aug 21, 2019

This is an industry where the overall growth of online only businesses is, in the UK, exceeding the growth rates of multichannel retailers. In tandem, from the Health & Beauty customers perspective; online content, services, and purchases all now form a central part of their buying experience. In or...

Read More

The Ecommerce Health and Beauty Makeover: Rise of the Millennials and Social Selling THE ECOMMERCE HEALTH AND BEAUTY MAKEOVER: RISE OF THE MILLENNIALS AND SOCIAL SELLING

whitepaper

Aug 21, 2019

The global wellness economy is now a $4.2 trillion market, according to the Global Wellness Institute, with personal care, beauty and aging making up a quarter of this. Never before has social influence been so instrumental in an industry’s growth, with millennials and influencers the driving force ...

Read More

 IDC Business Value of Sites IDC BUSINESS VALUE OF SITES

whitepaper

Aug 16, 2019

IDC surveyed users of Adobe Experience Manager Sites and found substantial ROI A modern digital experience management platform is essential for any organization hoping to make digital experience delivery a core competency. According to IDC's analysis, AEM Sites enables organizations to realize on av...

Read More

How retailers, CPGs and manufacturers can compete with content and experience HOW RETAILERS, CPGS AND MANUFACTURERS CAN COMPETE WITH CONTENT AND EXPERIENCE

whitepaper

Aug 08, 2019

This report is based on a quantitative study of over 1,200 merchandising, ecommerce and marketing executives in retail, CPG/FMCG and branded manufacturing in twelve countries across North America, Europe and Asia. The playing field has narrowed for many commerce players. There’s not enough margin to...

Read More

A Strategic Guide for Executives How to achieve greater ROI, competitive advantage and win customers for life A STRATEGIC GUIDE FOR EXECUTIVES HOW TO ACHIEVE GREATER ROI, COMPETITIVE ADVANTAGE AND WIN CUSTOMERS FOR LIFE

whitepaper

Aug 08, 2019

As consumers, we all know a great experience when we have one. We also know a bad one. We know how that makes us think, feel, and act at the time — and influences us the next time around. That’s how smart brands are building lifelong customer loyalty — they go beyond a marketplace and create memorab...

Read More

A guide to winning customer hearts and minds A GUIDE TO WINNING CUSTOMER HEARTS AND MINDS

whitepaper

Aug 08, 2019

The world of commerce is changing radically Ecommerce is no longer simply a battle for the shopping cart. It’s a drive to win the hearts and minds of customers – because when you win there, you create customers for life. And lifelong, loyal customers are the Holy Grail for any brand that wants to su...

Read More

Make Your Next Digital Campaign Detail-Perfect MAKE YOUR NEXT DIGITAL CAMPAIGN DETAIL-PERFECT

whitepaper

Aug 02, 2019

House all your pre-launch campaign details, timelines and requirements in one place. Included in this template is a master “pre-launch” checklist, an outline for buy details, target audience, inventory whitelist & blacklists, a UTM builder, conversion tracking templates, creative copy aggregation, s...

Read More

Set Up Your Campaigns for Success SET UP YOUR CAMPAIGNS FOR SUCCESS

whitepaper

Aug 02, 2019

Set your campaigns up for success in 8 steps. Define and outline your campaign objective, audience, channels, spend, flight dates, and KPIs.

Read More

APPEALS COURT REVIVES TRUMP’S ORDERS ON FEDERAL LABOR RELATIONS APPEALS COURT REVIVES TRUMP’S ORDERS ON FEDERAL LABOR RELATIONS

whitepaper

Jul 30, 2019

federal appeals court brought new life to President Donald Trump's executive orders that could make firing employees and weakening their union representation easier for federal agencies. The three executive orders targeted federal processes that Trump called "unaccountable and wasteful," according t...

Read More

Turning 1-star Experiences into 5-star Reviews TURNING 1-STAR EXPERIENCES INTO 5-STAR REVIEWS

whitepaper

Jul 24, 2019

Sustaining your growth is a challenge for every midmarket business – you need to win new customers and become their go-to supplier, often in completely new locations. All at a time when it’s easier than ever for customers to compare prices online and change shopping habits at the drop of a hat. Many...

Read More

Are Your Customers Smiling Right Now? 10 things that make customers smile and buy more ARE YOUR CUSTOMERS SMILING RIGHT NOW? 10 THINGS THAT MAKE CUSTOMERS SMILE AND BUY MORE

whitepaper

Jul 23, 2019

You want to make your customers happy, but you have a sneaking suspicion you could be doing better. Maybe you have a lot of mobile visitors but not a lot of conversions. Perhaps sales are flat, or you’re seeing less customer churn. On the other hand, you may be growing steadily, but want to go faste...

Read More

One Platform to Rule Them All 5 reasons to choose a hybrid platform that combines B2B and B2C capabilities ONE PLATFORM TO RULE THEM ALL 5 REASONS TO CHOOSE A HYBRID PLATFORM THAT COMBINES B2B AND B2C CAPABILITIES

whitepaper

Jul 23, 2019

A growing number of B2C companies are getting into B2B eCommerce. In the U.S., online B2B sales are more than double online retail sales, and B2C companies want a piece of it. So they’re adding wholesale storefronts to diversify and grow their sales, and even creating custom product lines for corpor...

Read More

Want to Build an Irresistible eCommerce Experience? WANT TO BUILD AN IRRESISTIBLE ECOMMERCE EXPERIENCE?

whitepaper

Jul 23, 2019

An advanced eCommerce experience should feel good. It should be fun. It should be secure. It should make you want to come back over and over again. In other words, it should be irresistible. To achieve this, you’ll need a flexible eCommerce platform that offers just the right features for each stage...

Read More

Magento Gave Adore Beauty a Bold New Look MAGENTO GAVE ADORE BEAUTY A BOLD NEW LOOK

whitepaper

Jul 23, 2019

An empowering online shopping experience. The key to Adore’s online success has been their ability to create a highly personalised customer experience. When Morris initially launched the website to sell beauty products online she went to extremes to make customers enjoy the experience, wrapping each...

Read More

How COURTS Asia Joined the Omnichannel Revolution HOW COURTS ASIA JOINED THE OMNICHANNEL REVOLUTION

whitepaper

Jul 23, 2019

80 stores, millions of customers, one website. COURTS Asia Limited is Southeast Asia’s leading electrical, IT, and furniture retailer. Their 80 physical stores span 1.6 million square feet of retail space, where shoppers can browse fridges, sofas, and flat screen televisions. Headquartered in Singap...

Read More

Building the Boardroom of Tomorrow BUILDING THE BOARDROOM OF TOMORROW

whitepaper

Jul 08, 2019

There are 4 crucial requirements that a modern governance platform must deliver to support an entirely new level of effectiveness in the boardroom. Find out what they are, download the eBook.

Read More

Managing Cybersecurity Governance MANAGING CYBERSECURITY GOVERNANCE

whitepaper

Jul 08, 2019

Cybersecurity is a board-level concern that can overwhelm even the most tech-savvy directors. Read this whitepaper to learn what you are up against and how to mitigate the risks of #cyberthreats.

Read More

 Managing Exempt Sales During The Rise Of ECONOMIC NEXUS MANAGING EXEMPT SALES DURING THE RISE OF ECONOMIC NEXUS

whitepaper

Jul 02, 2019

If you sell products or services that are exempt from sales tax, your compliance challenges and audit risk can be more complex and burdensome. In the event of a sales tax audit, you must prove that your exempt sales are backed by valid documentation. If not, you'll be assessed audit fines and penalt...

Read More

eBook: Schaffung von IT Kapazitäten als Voraussetzung für Unternehmens-Transformation EBOOK: SCHAFFUNG VON IT KAPAZITÄTEN ALS VORAUSSETZUNG FÜR UNTERNEHMENS-TRANSFORMATION

whitepaper

Jun 25, 2019

Ein Ratgeber für IT Verantwortliche Aktuelle Studien zeigen, dass Unternehmen, die einen kapazitätsorientierten Ansatz verfolgen, deutlich bessere Ergebnisse in Bezug auf IT-Ressourcennutzung und-auslastung aufweisen. Lesen Sie mehr über die Studienergebnisse und sehen Sie, wie Ihre IT-Kollegen in a...

Read More

2019 Econsultancy Digital Trends Report 2019 ECONSULTANCY DIGITAL TRENDS REPORT

whitepaper

Jun 21, 2019

The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data owners...

Read More

IDC Report: Making Supply Chain Operations More Effective and Efficient by Moving to the Cloud with Oracle SCM Cloud IDC REPORT: MAKING SUPPLY CHAIN OPERATIONS MORE EFFECTIVE AND EFFICIENT BY MOVING TO THE CLOUD WITH ORACLE SCM CLOUD

whitepaper

Jun 19, 2019

What’s the payoff for companies who embrace cloud? New IDC research found that Oracle SCM Cloud customers had a five-year ROI of 267% and 28% more productive supply chain teams, among other benefits. Discover their insights to boosting supply chain performance.

Read More

Agile Finance Unleashed: The Key Traits of Digital Finance Leaders AGILE FINANCE UNLEASHED: THE KEY TRAITS OF DIGITAL FINANCE LEADERS

whitepaper

Jun 18, 2019

New research from the Association of International Certified Professional Accountants and Oracle identifies the key traits of today’s Digital Finance Leaders. Learn how these trailblazers are thriving—and what others can do to catch up.

Read More

Your Complete Guide to Modern SCM YOUR COMPLETE GUIDE TO MODERN SCM

whitepaper

Jun 18, 2019

As supply chain becomes the battleground for customer loyalty, how are leaders sharpening their competitive edge? Learn how companies that adopt cloud-based supply chain management are rewarded with greater efficiencies, higher productivity, and growing revenues and profits.

Read More

 5 Data-Driven Tech Trends Shaping Customer Experience 5 DATA-DRIVEN TECH TRENDS SHAPING CUSTOMER EXPERIENCE

whitepaper

Jun 12, 2019

Data is now at the heart of customer experience, and companies are embracing advanced technology that helps them use data better. Growing adoption of these technologies is creating a higher level of customer experience maturity, connecting systems, and removing silos to create a common data source t...

Read More

 Increase Speed, Accuracy, and Revenue: Upgrade Your Sales Process to Include CPQ INCREASE SPEED, ACCURACY, AND REVENUE: UPGRADE YOUR SALES PROCESS TO INCLUDE CPQ

whitepaper

Jun 12, 2019

The path that takes organizations to the next level of development must include more than just a CRM system helping manage sales staff to monitor and administer sales leads of customer opportunities. The process of selling has become more complex. This eBook provides the steps needed to effectively ...

Read More

 3 Ways Your Shoppers Have Changed 3 WAYS YOUR SHOPPERS HAVE CHANGED

whitepaper

Jun 12, 2019

Today's modern shopper wants consistent, positive experiences online, in-store, and everywhere in between. Increasingly, Millennials and Baby Boomers alike want to shop however is most convenient: research online and buy in-store, research in-store and buy online, “click and collect,” check in-store...

Read More

The Next Generation of B2B Purchasing THE NEXT GENERATION OF B2B PURCHASING

whitepaper

Jun 12, 2019

B2B salespeople continue to use traditional methods of sealing, such as engaging buyers via phone calls or even face to face. But time has become a constraint for buyers, and new digital purchasing channels have emerged to speed up the buying process. In this report, we explore the B2B buyer demand ...

Read More

The OTT Revolution THE OTT REVOLUTION

whitepaper

Jun 07, 2019

We analyzed 1.3 billion consumer data points on the Vimeo OTT platform to uncover techniques to grow audiences and prevent app subscription churn. Download to learn audience growth trends and where your viewers are watching OTT streaming video. In this guide, you'll learn: Growth trends in the OTT m...

Read More

The real costs of OTT THE REAL COSTS OF OTT

whitepaper

Jun 07, 2019

Building an over-the-top (OTT) video service from scratch can be complicated and expensive if you try to do it on your own. Here’s what you need to know before you launch. Real data from over 100 active subscription services The importance of a comprehensive content management system How customer su...

Read More

 How to Engage Remote Teams at an All-Hands Meeting HOW TO ENGAGE REMOTE TEAMS AT AN ALL-HANDS MEETING

whitepaper

Jun 06, 2019

Internal comms professionals face a unique challenge to get employees in sync and moving in the same direction. It's no easy feat — especially in an increasingly global workforce and the rise in remote work. Download our guide to learn how live streaming all-hands meetings can increase engagement, i...

Read More

 Lululemon Case Study LULULEMON CASE STUDY

whitepaper

Jun 06, 2019

Lululemon has a passion for connection. Their athletic apparel stores function as community hubs, connecting people who want to live mindful lives. As a core brand value, connection is also an important aspect of Lululemon’s company culture, but an increasingly globalized workforce created the need ...

Read More

 Marketing automation is a pay-off, not a trade-off, in experience MARKETING AUTOMATION IS A PAY-OFF, NOT A TRADE-OFF, IN EXPERIENCE

whitepaper

May 30, 2019

Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in your organization. Read Bulk Up Your Business Case for Marketing Automation to learn the following: Data that proves...

Read More

 Marketing Automation Is More Than Software MARKETING AUTOMATION IS MORE THAN SOFTWARE

whitepaper

May 30, 2019

Marketing automation makes it easier to create and deliver exceptional customer experiences. But executives and stakeholders will want to know what automation can do for every team in your organization. Read Bulk Up Your Business Case for Marketing Automation to learn the following: Data that proves...

Read More

 Make it Memorable: How to Create Thumb-Stopping Content Learn how to create and choose visual content that engages with audiences and aids in brand r MAKE IT MEMORABLE: HOW TO CREATE THUMB-STOPPING CONTENT LEARN HOW TO CREATE AND CHOOSE VISUAL CONTENT THAT ENGAGES WITH AUDIENCES AND AIDS IN BRAND R

whitepaper

May 30, 2019

About the Ebook Digital marketers are faced with some common challenges in creating visuals that improve their brand’s recall with audiences. Greater demands for visuals, creative resource constraints, and never having enough time to make visuals, all contribute to greater pressures on marketers. So...

Read More

7 Smart Ways to Fuel Business Growth 7 SMART WAYS TO FUEL BUSINESS GROWTH

whitepaper

May 24, 2019

Growth. It’s the holy grail for any business. But how do you unlock it? Download this eBook to learn how experienced executives and entrepreneurs from growing businesses are: • Building trust with customers • Transforming customer experience • Identifying business and product opportunities • Cultiva...

Read More

Why It Pays To Use Electronic Signature WHY IT PAYS TO USE ELECTRONIC SIGNATURE

whitepaper

May 24, 2019

Every day, all over the world, businesses and individuals are forgoing paper and signing important business and personal documents online. From signing a vendor contract, to signing a home mortgage, and everything in between. This white paper gives an overview on how you can use electronic signature...

Read More

 3 Types of Silos Killing Your Marketing Team 3 TYPES OF SILOS KILLING YOUR MARKETING TEAM

whitepaper

May 23, 2019

Each day, your marketing team is hard at work checking off social media tasks, building workflows, writing landing pages, creating reports-but it feels like progress toward reaching campaign goals is slow, with some projects stalling out completely. Not only do marketing teams struggle to get a hand...

Read More

 Take your Marketing Ops to the Next Level and Transform Your Career TAKE YOUR MARKETING OPS TO THE NEXT LEVEL AND TRANSFORM YOUR CAREER

whitepaper

May 23, 2019

Now more than ever, enterprise marketing departments are under immense pressure to do more in less time. This pressure has triggered an evolution in the function of marketing operations teams. The expectation is that ops teams will not only facilitate major change, but also improve efficiency and pr...

Read More

Google Shopping Actions: Why You Need to Join Now GOOGLE SHOPPING ACTIONS: WHY YOU NEED TO JOIN NOW

whitepaper

Apr 30, 2019

Are you in search of a way to connect with more consumers and get ahead of your e-commerce competitors? Look no further than Google Shopping Actions. Google’s transactions platform is unlike anything else available to brands and retailers today, and offers tremendous potential across marketing, sell...

Read More

Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campai VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPAI

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

Read More

 7 Best Practices for Selling on E-Commerce Marketplaces 7 BEST PRACTICES FOR SELLING ON E-COMMERCE MARKETPLACES

whitepaper

Apr 25, 2019

To sell more online, you must have a marketplace presence. Of course, you already know this. What you may not be aware of is the immense array of opportunities that can be leveraged to dominate these and dozens of other marketplaces. From pricing to advertising, the mountain of steps to master gets ...

Read More

 Everything You Need to Know to Change E-Commerce Software EVERYTHING YOU NEED TO KNOW TO CHANGE E-COMMERCE SOFTWARE

whitepaper

Apr 25, 2019

There are a lot of reasons to consider moving to a new e-commerce software platform. If your current e-commerce software is failing to follow through with the tools and support you need to dominate the competition, it may be time to make a move. Thankfully, the process of switching to new software i...

Read More

 The Essential Guide to Facebook and Instagram Advertising THE ESSENTIAL GUIDE TO FACEBOOK AND INSTAGRAM ADVERTISING

whitepaper

Apr 25, 2019

Social advertising has become one of the best ways to connect with e-commerce customers and grow sales channels. Retailers and brands are clearly aware of this shift, as evidenced by the explosion of social-focused digital marketing strategies. Two of the world’s most-frequented social platforms, Fa...

Read More

 Your Ultimate Guide to Advanced Amazon Advertising YOUR ULTIMATE GUIDE TO ADVANCED AMAZON ADVERTISING

whitepaper

Apr 25, 2019

Success on Amazon depends on many factors. You need unique products, dynamic pricing, great reviews and quick fulfillment options, just to name a few. But one of the most important factors that will determine your long-term Amazon success is simply being seen. Product visibility on Amazon is increas...

Read More

 Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campa VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPA

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

Read More

Visualizing Diversity In Advertising Around the World Explore how marketers around the world are using and considering diverse visuals in their campai VISUALIZING DIVERSITY IN ADVERTISING AROUND THE WORLD EXPLORE HOW MARKETERS AROUND THE WORLD ARE USING AND CONSIDERING DIVERSE VISUALS IN THEIR CAMPAI

whitepaper

Apr 25, 2019

About the Ebook Through the visuals they choose to include in content and campaigns, marketers play a critical role in influencing how people see themselves and each other. Whether those visuals accurately reflect and represent people of all walks of life has quickly become a very important issue. F...

Read More

How to Engage Remote Teams at an All-Hands Meeting HOW TO ENGAGE REMOTE TEAMS AT AN ALL-HANDS MEETING

whitepaper

Apr 23, 2019

Internal comms professionals face a unique challenge to get employees in sync and moving in the same direction. It's no easy feat — especially in an increasingly global workforce and the rise in remote work. Download our guide to learn how live streaming all-hands meetings can increase engagement, i...

Read More

Lululemon Case Study LULULEMON CASE STUDY

whitepaper

Apr 23, 2019

Lululemon has a passion for connection. Their athletic apparel stores function as community hubs, connecting people who want to live mindful lives. As a core brand value, connection is also an important aspect of Lululemon’s company culture, but an increasingly globalized workforce created the need ...

Read More

The Ultimate PIM Buyer THE ULTIMATE PIM BUYER'S GUIDE 2019

whitepaper

Apr 22, 2019

How to choose the right PIM solution? There are many different Product Information Management (PIM) platforms available. At first glance, many seem alike. However, there are big differences in the platforms, functionality, features and benefits. Download our FREE ‘PIM Buyer's Guide’ now to undercove...

Read More

Marketing Evolution Dictionary: MARKETING EVOLUTION DICTIONARY:

whitepaper

Apr 18, 2019

The marketing industry is full of complex concepts, terminology, and acronyms. And when you just want to get your work done, you can’t pause to search for different terms so you can understand what you need to do. This comprehensive dictionary was designed with this reason in mind. It’s here to clar...

Read More

The Waste in Advertising: Stats and Solutions of Misattribution: THE WASTE IN ADVERTISING: STATS AND SOLUTIONS OF MISATTRIBUTION:

whitepaper

Apr 18, 2019

Bombarded with irrelevant or repetitive promotions, consumers respond with banner blindness, shorter attention spans, and the growing use of ad blockers. More than 56 percent of ad impressions are never seen by consumers, and an estimated 60 percent of digital marketing spend is wasted. And that's j...

Read More

Guide: How to End IVR Horrors: Three Strategies to Deliver a Connected Customer Experience GUIDE: HOW TO END IVR HORRORS: THREE STRATEGIES TO DELIVER A CONNECTED CUSTOMER EXPERIENCE

whitepaper

Apr 15, 2019

When your customers call you in their moments of need, are they automatically connected to the person in your organization who can best help them – or are they immediately forced to muddle through a maze of IVR menus that leaves them frustrated, before connecting them to an agent who's not equipped ...

Read More

2019 Econsultancy Digital Trends Report 2019 ECONSULTANCY DIGITAL TRENDS REPORT

whitepaper

Apr 11, 2019

The Digital Trends 2019 survey closed with more than 12,500 responses worldwide! The results are in for 2019 and once again, businesses have their sights set on improving customer experience. Data continues to dominate, with an understanding that smarter use will lead to greater rewards. Data owners...

Read More

The Advertiser THE ADVERTISER'S GUIDE TO DATA-DRIVEN TV

whitepaper

Apr 11, 2019

The white paper illustrates progress in the TV advertising sector both in terms of technology and emerging audience behaviors based on testimony from progressive media professionals. Readers will gain the knowledge and skills necessary to navigate the fast-developing connected TV media practice. A d...

Read More

Bulk Up Your Business Case for Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

whitepaper

Apr 11, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

Read More

Marketing Automation Is More Than Software MARKETING AUTOMATION IS MORE THAN SOFTWARE

whitepaper

Apr 11, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

Read More

????????????? ?????????????

whitepaper

Apr 04, 2019

????,?????????????????,????????????????????????,??????? ???????????? ????????????????????????????????????????????????????????????????,?????????????????????,????????????????????,??????????????

Read More

????????? ?????????

whitepaper

Apr 04, 2019

??????????? ?????????????????????????,????????,??????????????????????????????????????,????????,?????,?????????????????????????????,??,?????????????????????,????????????????????????????

Read More

 Protect Your Online Business from Credential Stuffing PROTECT YOUR ONLINE BUSINESS FROM CREDENTIAL STUFFING

whitepaper

Apr 02, 2019

Fraudsters use bots to validate stolen login credentials by the thousands, often stealthily — on websites like yours. Bots are responsible for between 30% and 70% of the total traffic to websites today, yet most companies have inadequate visibility into attacks. How can you tell if a login attempt i...

Read More

Bulk Up Your Business Case for Marketing Automation BULK UP YOUR BUSINESS CASE FOR MARKETING AUTOMATION

whitepaper

Mar 29, 2019

Marketing automation is a pay-off, not a trade-off, in experience. Many marketers today say that current content demands outpace their existing automation tools. But investing in a full marketing automation platform can be a tough sell. Marketing automation makes it easier to create and deliver exce...

Read More

 Best Practices for Using 2nd & 3rd Party Data BEST PRACTICES FOR USING 2ND & 3RD PARTY DATA

whitepaper

Mar 29, 2019

Learn best practices for taking inventory of first-party data, and using second- and third-party data to fulfill programmatic campaigns and achieve digital marketing goals. Define your team’s goals for customer data. Take inventory of your first-party data. Explore use cases for second- and third-pa...

Read More

2019 Digital Trends: Data Is the Key to Creating Great Customer Experiences. 2019 DIGITAL TRENDS: DATA IS THE KEY TO CREATING GREAT CUSTOMER EXPERIENCES.

whitepaper

Mar 26, 2019

In this year’s survey, data-driven marketing that focuses on the individual is seen as the single most exciting opportunity in 2019 for larger organisations. At the same time, creatives are combining high-quality content with excellence in data to deliver standout, data-fuelled customer journeys tha...

Read More

Designing Ads for Digital Displays Getting the most impact from the medium DESIGNING ADS FOR DIGITAL DISPLAYS GETTING THE MOST IMPACT FROM THE MEDIUM

whitepaper

Mar 26, 2020

Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It&rs...

Read More

Rate card 2020 RATE CARD 2020

whitepaper

Feb 04, 2020

W&V is the decisive information platform in the communications industry and speaks to anyone interested in marketing, agencies and media. With our expansive product portfolio, we offer you the best opportunity to reach your target group across various media.

Read More

Getting the Numbers Right GETTING THE NUMBERS RIGHT

whitepaper

Feb 03, 2020

How much are you giving away to clients because of the omissions and guesstimates of time spent on the project? Do you question what can be charged back to the client, write off an hour spent on a project because you like your client or don't want to be seen as a penny pincher? Would you like to...

Read More

The Stay Creative Series: Time - Tracking THE STAY CREATIVE SERIES: TIME - TRACKING

whitepaper

Feb 03, 2020

Well, this is typically the time when you make New Year's Resolutions, and maybe one of those is timekeeping compliance. But rather than starting with the thinking behind all this, we'll save that for last and instead dive right into some suggestions on how to get better participation. If yo...

Read More

Digital out of home: realizing the potential DIGITAL OUT OF HOME: REALIZING THE POTENTIAL

whitepaper

Jan 27, 2020

This year, digital out-of-home (DOOH) advertising is forecasted to capture 40% of OOH ad spending, representing a global advertising spend of $16 billion and making OOH the only traditional advertising category that’s still growing strong.

Read More

Measuring true impact in digital travel advertising MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING

whitepaper

Jan 05, 2020

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not.

Read More

Adroll the convergence of adtech and martech ADROLL THE CONVERGENCE OF ADTECH AND MARTECH

whitepaper

Jan 01, 2020

When AT&T bought the first banner ad on Hotwired.com in October 1994, no one could have realised that they were witnessing the birth of an industry. This year, that industry will support sales of digital advertising worth over USD$223 billion. The advertising technology industry is a huge, compl...

Read More

Attitudes to programmatic advertising 2019 ATTITUDES TO PROGRAMMATIC ADVERTISING 2019

whitepaper

Dec 31, 2019

The 2019 IAB Europe Attitudes to Programmatic study highlights the following: There is a continued push for a quality and safe advertising environment Ads.txt is well established amongst publishers but awareness and adoption on the buy-side is low Talent and skills remain a barrier to investment.

Read More

Your customers are on social media YOUR CUSTOMERS ARE ON SOCIAL MEDIA

whitepaper

Dec 30, 2019

Social media has become a standard way of life, as evidenced in the 22% increase in usage within the past year. This is more than a simple media consumption habit. A typical Facebook, LinkedIn, Twitter or Instagram user is actively engaged with their social network multiple times daily, which is pro...

Read More

Display Advertising: The Billboards of the Web DISPLAY ADVERTISING: THE BILLBOARDS OF THE WEB

whitepaper

Dec 29, 2019

Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It ...

Read More

Brands and Branding BRANDS AND BRANDING

whitepaper

Dec 29, 2019

Branding has become one of the most important aspects of business strategy. Yet it is also one of the most misunderstood. Branding is sometimes considered to be merely an advertising function. And many managers and business writers hold the view that branding is about the management of product image...

Read More

The complete guide to facebook advertising THE COMPLETE GUIDE TO FACEBOOK ADVERTISING

whitepaper

Dec 29, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running ...

Read More

How Brands Like Denny’s, Goodwill and Walmart are Using Audience Targeting to Increase Store Visitation HOW BRANDS LIKE DENNY’S, GOODWILL AND WALMART ARE USING AUDIENCE TARGETING TO INCREASE STORE VISITATION

whitepaper

Dec 20, 2019

Mobile has changed the way we think about digital audiences. Before the advent of the ubiquitous mobile phone, traditional marketing and advertisement strategies that were “location based” had a very different meaning than “locationbased marketing” does today. Options for loc...

Read More

The rise of digital audio advertising THE RISE OF DIGITAL AUDIO ADVERTISING

whitepaper

Dec 18, 2019

Over the course of a year, the digital audio industry has experienced unprecedented change. This year’s analysis reveals how perceptions of digital audio have developed in the past 12 months and takes a definitive look at the factors driving the industry forward. This year, 86% of advertising ...

Read More

complete guide to facebook advertising COMPLETE GUIDE TO FACEBOOK ADVERTISING

whitepaper

Dec 04, 2019

Facebook in particular stands out in some cases, 7x cheaper than the next most affordable social media ads channel (Twitter). You can spend as little as $5 per day on Facebook advertising and see significant results. Sounds great, right! We’d love to make it easy for you to get up and running ...

Read More

Deciphering the digital political ad databases DECIPHERING THE DIGITAL POLITICAL AD DATABASES

whitepaper

Dec 02, 2019

One of the ways that Russian agents interfered in the 2016 election was by using online advertising to spread disinformation. In 2018, Facebook, Google, and Twitter created new resources to help the public track political ads on their platforms, bringing more transparency to the sponsors of digital ...

Read More

Effectiveness of Paid Search Advertising: Experimental Evidence EFFECTIVENESS OF PAID SEARCH ADVERTISING: EXPERIMENTAL EVIDENCE

whitepaper

Dec 01, 2019

Internet advertising has been the fastest-growing marketing channel in recent years, accounting for roughly $60 billion of spending in the United States alone in 2015. The rise of digital advertising has been dramatic – more than doubling over the past five years alone. Paid search, in which a...

Read More

Social Media Monitoring and Listening SOCIAL MEDIA MONITORING AND LISTENING

whitepaper

Nov 26, 2019

Your reputation is your currency. Period. Measuring reach, optics, leads, presence, adopters and influencers is not only the most critical safeguard for you, but it’s your bread and butter. Social media presents a unique challenge to companies and organizations today. Not only is it a direct c...

Read More

Integrated media plan 2019 INTEGRATED MEDIA PLAN 2019

whitepaper

Nov 12, 2019

Founded in 1880 as the American Society of Mechanical Engineers, ASME is a not-for-profit membership organization that enables collaboration, knowledge sharing, career enrichment, and skills development across all engineering disciplines, toward a goal of helping the global engineering community dev...

Read More

IAB-Europe Digital Ad effectiveness White Paper IAB-EUROPE DIGITAL AD EFFECTIVENESS WHITE PAPER

whitepaper

Nov 11, 2019

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white...

Read More

Mobile Advertising Guidelines MOBILE ADVERTISING GUIDELINES

whitepaper

Oct 15, 2019

The MMA guidelines are the result of ongoing collaboration across the MMA Mobile Advertising Committee with representation from companies in Asia Pacific (APAC), Europe, Middle East and Africa (EMEA), Latin America (LATAM) and North America (NA). Committee members are representative of all parties i...

Read More

Whitepaper - Crypto Market Ads WHITEPAPER - CRYPTO MARKET ADS

whitepaper

Sep 25, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place (marketplace is working already). A democratic and decentralized crypto advertisement marketplace – that is the vision behind Cryp...

Read More

51 award-winning native advertising examples 51 AWARD-WINNING NATIVE ADVERTISING EXAMPLES

whitepaper

Sep 20, 2019

When we announced the winners of the Native Advertising Awards 2018 at our annual conference - Native Advertising DAYS - in Berlin, the room turned ecstatic. The 450 attendees from 45 countries were more than eager to celebrate the outstanding work of their peers. The winners themselves were proud a...

Read More

WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

whitepaper

Aug 21, 2019

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as v...

Read More

A BUYER’S GUIDE FOR LOCALIZATION SERVICES: A BUYER’S GUIDE FOR LOCALIZATION SERVICES:

whitepaper

Aug 21, 2019

Your localization partner is going to do a deep-dive into your business—so start by diving deep into theirs. Are they an industry-leader with 20 years of experience or a relative newcomer? Will they speak Samoan, Uzbek, or Swahili (and all your customers’ languages)? Can they deliver on-...

Read More

USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

whitepaper

Aug 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who ...

Read More

Compete Win in the Age of Account Based Buying COMPETE WIN IN THE AGE OF ACCOUNT BASED BUYING

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every chann...

Read More

The SiriusDecisions B-to-B Buying Decision Process Framework THE SIRIUSDECISIONS B-TO-B BUYING DECISION PROCESS FRAMEWORK

whitepaper

Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book ...

Read More

Enhancing Linear TV advertising value through an Ad replacement ecosystem ENHANCING LINEAR TV ADVERTISING VALUE THROUGH AN AD REPLACEMENT ECOSYSTEM

whitepaper

Jun 26, 2019

With an eye on making Linear TV advertisements more attractive for advertisers and consumers alike, the Broadcasting industry has taken to building an Addressable TV Advertising ecosystem. Although this ecosystem is facing teething challenges, it is gaining popularity. Several reports two of which a...

Read More

DIRECTIVE CONSULTING PORTFOLIO DIRECTIVE CONSULTING PORTFOLIO

whitepaper

Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly re...

Read More

Beyond the Headlines: Unpacking Common Narratives in Media and Advertising BEYOND THE HEADLINES: UNPACKING COMMON NARRATIVES IN MEDIA AND ADVERTISING

whitepaper

Jun 20, 2019

Technology is evolving at a rapid pace, giving way to new services and behaviors like cord-cutting and binge watching. Brands and advertisers are aligning themselves with social and political causes. Legacy buying practices based on assumptions are being called into question, and the lines between p...

Read More

Making Audiences Actionable ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE MAKING AUDIENCES ACTIONABLE ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE

whitepaper

Jun 19, 2019

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for market...

Read More

2019 DATA-DRIVEN MARKETING & ADVERTISING OUTLOOK 2019 DATA-DRIVEN MARKETING & ADVERTISING OUTLOOK

whitepaper

Jun 17, 2019

It’s hardly a secret that marketing executives of all types are using more data than ever to empower their decision-making and build their campaigns. This kind of digital transformation has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and ...

Read More

products designed to solve your most challenging projects PRODUCTS DESIGNED TO SOLVE YOUR MOST CHALLENGING PROJECTS

whitepaper

Jun 17, 2019

All standard deliveries utilizing the PPG Company delivery service will be free of charge to all serviceable E&I members. Orders placed by noon are delivered the next business day within the standard delivery zone which the local PPG company-operated store network operates and providing goods ar...

Read More

THE AMAZON ADVERTISING PLAYBOOK 2019  UK THE AMAZON ADVERTISING PLAYBOOK 2019 UK

whitepaper

Jun 12, 2019

A trend set to continue with growing investment in expansion and the advent of Alexa-dominated voice search. Close to half of product searches either originate on Amazon or head directly there via Google, and for users with a Prime membership the likelihood of even considering other e-retailers drop...

Read More

A Fundamental Rethinking of RTB Advertising A FUNDAMENTAL RETHINKING OF RTB ADVERTISING

whitepaper

Jun 12, 2019

The purpose of this paper is to present a new approach to securing the real-time bidding (RTB) advertising environment. After a theoretical introduction to the current digital advertising ecosystem, we derive a complete product from first principles and describe it in full technical and economic det...

Read More

BUILDING THE FUTURE OF DATA-DRIVEN TV BUILDING THE FUTURE OF DATA-DRIVEN TV

whitepaper

Jun 06, 2019

The paper offers practical advice for companies moving towards a data-driven future. It also presents the findings from a new research survey of over 150 advertisers and agencies, commissioned from Advertiser Perceptions, on the challenges, opportunities and importance of bringing advanced data to t...

Read More

Preparing for TV Advertising’s Future and Realizing True Value PREPARING FOR TV ADVERTISING’S FUTURE AND REALIZING TRUE VALUE

whitepaper

Jun 04, 2019

With the proliferation of content across screens and platforms, consumer viewership habits have radically changed over the last five years. While families are not necessarily tuning in to TV shows during primetime hours like they used to, they’re still watching an incredible amount of televisi...

Read More

The World’s Simplest Brands THE WORLD’S SIMPLEST BRANDS

whitepaper

Jun 03, 2019

We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In today’s shifting political, economic and cultural landscapes, people around the world are prioritizing simplicity. Now in its eighth year, our study reveals ...

Read More

Inspiration For Your Next Job Advertisement INSPIRATION FOR YOUR NEXT JOB ADVERTISEMENT

whitepaper

Jun 02, 2019

More and more candidates are browsing job openings on their phone rather than their laptop. This makes it important that the advertisement is mobile friendly and contains a short concise description along with an easy application process. The time that a candidate will spend on their phone is often ...

Read More

TV is Total Video - Predicting OTT and the Evolution of Video Advertising TV IS TOTAL VIDEO - PREDICTING OTT AND THE EVOLUTION OF VIDEO ADVERTISING

whitepaper

Jun 02, 2019

Consumers continue to shift how they view televisionand video, picking and choosing from content acrossa growing number of platforms and applications. Withcontinued growth in the number of connected deviceswith displays capable of delivering engaging videoexperiences, consumers will mix and match co...

Read More

TV’s Biggest Moment is Now: New Insights into Advanced TV and How Advertisers Can Succeed TV’S BIGGEST MOMENT IS NOW: NEW INSIGHTS INTO ADVANCED TV AND HOW ADVERTISERS CAN SUCCEED

whitepaper

Jun 02, 2019

While many in the industry have tried to separate streaming and cable/satellite TV audiences, that’s not how people actually watch.2 A much more complex ecosystem is evolving and a new important audience is emerging - The Total TV Watcher. They love TV more than any other audience, and watch m...

Read More

On the Move: Measurement for Out of Home Advertising ON THE MOVE: MEASUREMENT FOR OUT OF HOME ADVERTISING

whitepaper

Jun 02, 2019

The Out of Home (OOH) medium, which comprises everything from roadside billboards, bus shelter signs, train and taxi ads to panels in gyms, pubs and car parks - has transformed beyond recognition over the last decade. Long associated with men in boiler suits carrying buckets of glue to paste up bill...

Read More

NEXT-GENERATION B2B DIGITAL ADVERTISING NEXT-GENERATION B2B DIGITAL ADVERTISING

whitepaper

Jun 02, 2019

In B2B digital marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process. Digital advertising has evolved from beyond keywords and placement. Today’s successful digital B2B marketers are identify...

Read More

Marketing and Brand Management Why should you invest? MARKETING AND BRAND MANAGEMENT WHY SHOULD YOU INVEST?

whitepaper

May 30, 2019

To answer “why invest” there are several scenarios that we know you will recognise and have probably experienced many times. The purpose of this paper is to detail the benefits and advantages that a brand management system can bring and to highlight the reasons why these systems are a cr...

Read More

creative ideas for facebook advertises CREATIVE IDEAS FOR FACEBOOK ADVERTISES

whitepaper

May 25, 2019

There are several variables to successful Facebook advertising. You can change and test budgets, bids, audiences, creative, creative placement, formats, copy and more. Identifying the most important variable for the success of your Facebook campaigns would seem complex. However, Facebook’s opt...

Read More

A MARKETER’S GUIDE TO LINKEDIN ADVERTISING A MARKETER’S GUIDE TO LINKEDIN ADVERTISING

whitepaper

May 23, 2019

LinkedIn has a powerful ads platform – the detailed information members submit about themselves offers unparalleled targeting power. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, you can add LinkedIn to that list, too. With...

Read More

Personal branding in the digital age PERSONAL BRANDING IN THE DIGITAL AGE

whitepaper

May 22, 2019

What does it take to thrive in the digital age as a professional, expert or business owner? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: Why are some people constantly given lucrative opportunities and are advancing...

Read More

THE EMOTIONAL POWER OF PURPOSE IN ADVERTISING THE EMOTIONAL POWER OF PURPOSE IN ADVERTISING

whitepaper

May 17, 2019

Many businesses and brands have realized that consumers, employees and investors are interested in more than just functional benefits and the bottom line. They increasingly expect businesses to behave more ethically, promote wellbeing in society in the broader sense, and to take ownership of their r...

Read More

Beyond Advertising BEYOND ADVERTISING

whitepaper

May 17, 2019

According to the Interactive Advertising Bureau, U.S. digital ad revenue grew by more than 20% last year, to $72.5 billion. Facebook and Google together accounted for the vast majority of that growth. In response, publishers have layered more advertisements onto their pages, but the continued relian...

Read More

The Demise Of Advertisement-Driven Media THE DEMISE OF ADVERTISEMENT-DRIVEN MEDIA

whitepaper

May 16, 2019

The story of broadcast media in the early 21st century has been defined by the swift rise of digital platforms and the steady decline of analog channels. In the past few years alone, century-old broadcast stalwarts have been surpassed by rapidly ascending technologies. Netflix now boasts a higher ma...

Read More

Understanding In-App Advertising Fraud UNDERSTANDING IN-APP ADVERTISING FRAUD

whitepaper

May 08, 2019

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of mobile users, combined with the precision targeting capabil...

Read More

IAB internet advertising revenue report IAB INTERNET ADVERTISING REVENUE REPORT

whitepaper

May 07, 2019

Commissioned by the IAB and conducted by PricewaterhouseCoopers LLP on an ongoing basis, with results released quarterly, the “IAB internet advertising revenue report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information reported di...

Read More

THE AMAZON ADVERTISING FLYWHEEL STRATEGY GUIDE THE AMAZON ADVERTISING FLYWHEEL STRATEGY GUIDE

whitepaper

May 02, 2019

Advertisers are taking notice and growing their own investments in the platform. eMarketer projects that US advertisers alone spent $7.41 billion in 2018, which is a 122.6 percent increase year over year. That figure would give Amazon a 6.8 percent share in the US digital ad market – behind on...

Read More

THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUYER’S GUIDE THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUYER’S GUIDE

whitepaper

May 02, 2019

The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the deepening interrelationships among them have cause...

Read More

GETTING STARTED WITH AMAZON SPONSORED ADS GETTING STARTED WITH AMAZON SPONSORED ADS

whitepaper

Apr 30, 2019

As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t enough. The game has changed and the question is n...

Read More

Linking analytics and ads LINKING ANALYTICS AND ADS

whitepaper

Apr 30, 2019

Gone are the days of the traditional marketing funnel. While the funnel once showed us how a customer would gradually narrow down their product search along the path to purchase, this standard has changed. Or more accurately, there is no standard path. Today’s customer journeys might resemble ...

Read More

The Importance of Creatives in Facebook Advertising THE IMPORTANCE OF CREATIVES IN FACEBOOK ADVERTISING

whitepaper

Apr 23, 2019

In the last few years Facebook has introduced a range of machine learning technologies that have greatly simplified user acquisition for marketers. And while most of the processes (targeting settings, bidding, budgeting, etc.) have become entirely automated, ad creatives remain a key factor affectin...

Read More

Account Based Display Advertising in an ABM World ACCOUNT BASED DISPLAY ADVERTISING IN AN ABM WORLD

whitepaper

Apr 23, 2019

B2B buyers consume content through an average of 6 channels when making a purchase decision and two-thirds leave that process frustrated because marketers make it unnecessarily difficult for them to truly research and learn. Display Advertising is a great example of this type of silo, focused on sen...

Read More

The No-Nonsense Guide to In-App Advertising THE NO-NONSENSE GUIDE TO IN-APP ADVERTISING

whitepaper

Apr 23, 2019

A clear trend is emerging in the world of smartphones – people want free apps. According to data from Statista, only about 5.8% of the apps downloaded in the Google Play Store are paid for.1 As free app downloads grow, developers want to know the best way to sustainably fund their businesses. ...

Read More

Crypto Market Ads CRYPTO MARKET ADS

whitepaper

Apr 23, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place. Due free market conditions publishers have healthy competition which inuence them to keep prices as low as possible and attractive to a...

Read More

AI AND THE FUTURE OF TELEVISION ADVERTISING AI AND THE FUTURE OF TELEVISION ADVERTISING

whitepaper

Apr 18, 2019

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies to retain ...

Read More

How Digital Branding Drives B2B Demand HOW DIGITAL BRANDING DRIVES B2B DEMAND

whitepaper

Apr 17, 2019

You’ve surely asked yourself these questions at one time or another. And rightly so. Most B2B marketers “get” branding but are driven to track the ROI of every marketing expense. And let’s face it: Compared to other tactics, it’s just harder to measure the ROI of brandi...

Read More

IAB Video Advertising Spend Report IAB VIDEO ADVERTISING SPEND REPORT

whitepaper

Apr 17, 2019

IAB is committed to reporting and analyzing how the DTC Brand Economy is impacting the industry overall—from innovations to go-to-market strategies, from product delivery to ad delivery, from customer acquisition to audience targeting and optimization, from revenue to media measurement, and mo...

Read More

To Win At Amazon Advertising, You Must Think Like Amazon TO WIN AT AMAZON ADVERTISING, YOU MUST THINK LIKE AMAZON

whitepaper

Apr 17, 2019

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. To succeed, you must embrace Amazon’s nuances, know the potential pitfalls, and leverage its full potent...

Read More

ONLINE ADVERTISING AND ANTITRUST: NETWORK EFFECTS, SWITCHING COSTS, AND DATA AS AN ESSENTIAL FACILITY ONLINE ADVERTISING AND ANTITRUST: NETWORK EFFECTS, SWITCHING COSTS, AND DATA AS AN ESSENTIAL FACILITY

whitepaper

Apr 10, 2019

Network effects occur when the value of a product depends on others that are using the product. Network effects can be same-sided; that is, there is a performance benefit for users as more of the same type of users use the network, such as is the case for a social media platform. Network effects can...

Read More

BLOCKCHAIN DEMYSTIFIED BLOCKCHAIN DEMYSTIFIED

whitepaper

Apr 10, 2019

This paper will focus on explaining the basics of blockchain and its potential applications for marketing and advertising as well as existing hurdles and necessary steps and agreements to be implemented on the industry level. However, it’s worth noting the span of blockchain use cases across o...

Read More

An Influencer’s Guide to making clear that ads are ads AN INFLUENCER’S GUIDE TO MAKING CLEAR THAT ADS ARE ADS

whitepaper

Mar 29, 2019

The Advertising Standards Authority (ASA) is the UK’s advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Ad Codes).

Read More

Best Practices for OTT Dynamic Ad Insertion BEST PRACTICES FOR OTT DYNAMIC AD INSERTION

whitepaper

Mar 29, 2019

HTTP adaptive streaming (HAS) has become the de facto mode of delivering content for over-the-top(OTT) video services , both live and on-demand. As these services grow and mature, so does the need for viable, robust capabilities for monetization and personalization. These capabilities (and more) are...

Read More

GOVERNMENT OF SOUTH AUSTRALIA BRANDING GUIDELINES GOVERNMENT OF SOUTH AUSTRALIA BRANDING GUIDELINES

whitepaper

Mar 28, 2019

The corporate identity of any organisation is a valuable asset and the integrity of its public image must be protected and maintained at all times. A common branding policy has been introduced to the Government of South Australia to ensure that a consistent and professional image is maintained with ...

Read More

Arresting the decline of public trust in uk advertising ARRESTING THE DECLINE OF PUBLIC TRUST IN UK ADVERTISING

whitepaper

Mar 26, 2019

Advertising plays an important part in funding all the media. A vibrant and pluralistic media environment is the bedrock of our democracy and provides people with a huge array of content and services. Yet public trust and favourability towards the advertising industry has been in long-term decline s...

Read More

Social Media Marketing Made Simple: A Step-by-Step Guide SOCIAL MEDIA MARKETING MADE SIMPLE: A STEP-BY-STEP GUIDE

whitepaper

Mar 26, 2019

Social media is everywhere! It is impossible to imagine life anymore, which has not been convoluted by social media. And it is not only us who are dependent on social media. Businesses too have started using social media to reach out to their audience.

Read More

Customer Centricity in the Telecommunications Industry CUSTOMER CENTRICITY IN THE TELECOMMUNICATIONS INDUSTRY

whitepaper

Mar 21, 2019

These competitive forces particularly apply to the telecommunications industry. Within the telecommunications Category, competitors continue to slug it out for increasingly demanding customers who treat products and Services as commodities and where price unfortunately becomes the only differentiato...

Read More

5 Facebook Advertising Tactics 5 FACEBOOK ADVERTISING TACTICS

whitepaper

Mar 21, 2019

NMPi has been driving performance through social advertising for the past five years. During this time, digital marketing has grown and changed; Facebook has adapted to these changes by implementing initiatives that improve and refine their targeting. It has truly grown from a platform that drives p...

Read More

The 2019 Report on Travel Advertising THE 2019 REPORT ON TRAVEL ADVERTISING

whitepaper

Mar 20, 2019

To that end, Sojern surveyed more than 600 travel marketers around the world to better understand how they’re navigating these complexities. We examine their key challenges, how they are allocating advertising budget across channels, where they are finding success, and what technologies may im...

Read More

The Essential Guide to Social Media Advertising THE ESSENTIAL GUIDE TO SOCIAL MEDIA ADVERTISING

whitepaper

Mar 16, 2019

Facebook ad campaigns are structured into three levels: the campaign, ad set, and ad. The creation of your ad campaign begins with setting the objective of your campaign, then goes into deciding whom to target your ad to and what pricing to set, and finishes with the creative aspects of choosing ima...

Read More

DRIVING GROWTH AND PROFITABILITY IN CLOUD-BASED SOFTWARE AND ADVERTISING DRIVING GROWTH AND PROFITABILITY IN CLOUD-BASED SOFTWARE AND ADVERTISING

whitepaper

Mar 14, 2019

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements concerning. Synacor’s expected financial performance as well as Synacor’s strategic and operational plans. The achievement or success of the...

Read More

Advertising Ethics and Social Issues: Gillette’s Close Shave with Toxic Masculinity ADVERTISING ETHICS AND SOCIAL ISSUES: GILLETTE’S CLOSE SHAVE WITH TOXIC MASCULINITY

whitepaper

Mar 14, 2019

Gillette took to social media to air their new “We Believe” advertisement in early January of 2019. The ad depicts what some would consider the issues related to the common “boys will be boys” mind set and the issues related to current social movements. The ad depicts men of ...

Read More

NBAA Advertising Media Kit NBAA ADVERTISING MEDIA KIT

whitepaper

Mar 14, 2019

Our readers are the key decision-makers in their companies who manage budgets to acquire and maintain business aircraft, as well as to purchase products and services to equip and maintain their fl eets and provide in-cabin services for passengers.

Read More

Qriously Programmatic Sampling Methodology QRIOUSLY PROGRAMMATIC SAMPLING METHODOLOGY

whitepaper

Mar 13, 2019

Programmatic sampling is a term coined by Qriously to describe the method of using the programmatic advertising space to carry out surveys. We have designed and built a platform which allows us to bid for the space, impress users with an initial question, and then ask those who choose to interact a ...

Read More

Response to Call for Evidence on the Impact of Social Media on the Administration of Justice RESPONSE TO CALL FOR EVIDENCE ON THE IMPACT OF SOCIAL MEDIA ON THE ADMINISTRATION OF JUSTICE

whitepaper

Mar 08, 2019

Social media posts which are prejudicial or which identify those subject to anonymity orders are not uncommon, and there is an added risk that this material could be seen by jurors; Many social media users may be unaware of reporting restrictions and of what would constitute a breach of an anonymity...

Read More

Why the Modern Ad Server is an Essential Tool for Every Advertiser WHY THE MODERN AD SERVER IS AN ESSENTIAL TOOL FOR EVERY ADVERTISER

whitepaper

Mar 07, 2019

Ad Servers revolutionized our relationship with the internet. Driven by the astronomical growth of the web, ad servers helped publishers discover new ways of commercializing their content, brands discovered engaged and relevant audiences, and online users were able to gain previously unimagined acce...

Read More

Ad Fraud in digital advertising AD FRAUD IN DIGITAL ADVERTISING

whitepaper

Mar 07, 2019

While it is not possible to completely eliminate ad fraud in one go, it is the duty of everyone in the industry to create an environment that promotes fraud awareness and prevention through anti-fraud initiatives. As a task force, we believe that it is important that everyone in the sector cooperate...

Read More

2019 Advertising & creative best practices 2019 ADVERTISING & CREATIVE BEST PRACTICES

whitepaper

Mar 06, 2019

User acquisition advertising never stays still. Best practices that worked even six months ago can become today’s mistakes. And the more money you spend, the more those mistakes are amplified. A two percent inefficiency in a $10,000-a-month ad spend budget isn’t too dire. But in an accou...

Read More

Giving users more transparency, choice and control over how their data is used in digital advertising GIVING USERS MORE TRANSPARENCY, CHOICE AND CONTROL OVER HOW THEIR DATA IS USED IN DIGITAL ADVERTISING

whitepaper

Mar 06, 2019

Start a discussion with the industry about how to enhance the online privacy of users—including best practices for how to make ads relevant and how to protect users against measures that don’t respect their privacy. While we will prioritize user input to shape the best practices, we&rsqu...

Read More

Introduction to E-Commerce INTRODUCTION TO E-COMMERCE

whitepaper

Mar 06, 2019

Before going on the actual procedure of developing the e-commerce business, it is important to know about the E-commerce platform some more and clear some basic concepts of ours to make the understanding more deep and sorted.

Read More

Growing your business with AdWords GROWING YOUR BUSINESS WITH ADWORDS

whitepaper

Mar 05, 2019

AdWords is an automated auction. You write your ads and choose relevant keywords. Then, a prospective customer searches and all the ads with keywords related to their search query are put into an auction, including yours. The top ads will appear to your potential customer under the heading ‘Sp...

Read More

The Digital Campaign Index THE DIGITAL CAMPAIGN INDEX

whitepaper

Mar 04, 2019

In 2004, Chanel produced what is still the most expensive television commercial in history. The two-minute spot (see Exhibit A), directed by Baz Luhrmann and starring Nicole Kidman and Rodrigo Santoro, cost $33 million, and at this point, it’s unlikely that another brand will ever surpass it. ...

Read More

How to Run Successful LinkedIn Ads HOW TO RUN SUCCESSFUL LINKEDIN ADS

whitepaper

Feb 27, 2019

Whether you’re looking to raise your brand awareness, build professional relationships, or drive leads on social, using LinkedIn Sponsored Content is a must. LinkedIn is the B2B social media platform for content distribution, making it invaluable as a B2B ad platform. Whether you’ve dabb...

Read More

PIVOTING TO GROWTH: SELLING ADVERTISING & MARKETING IN THE DIRECT BRAND ECONOMY PIVOTING TO GROWTH: SELLING ADVERTISING & MARKETING IN THE DIRECT BRAND ECONOMY

whitepaper

Feb 26, 2019

Over the past few years, we have witnessed a record rise of direct brands—companies that create value through low-barrier, capital-flexible, leased or rented supply chains, with value creation accomplished primarily through the direct relationships between the company and its end consumers. Th...

Read More

The Invisible Key to Content Success THE INVISIBLE KEY TO CONTENT SUCCESS

whitepaper

Feb 25, 2019

Сontent has proven to be one of the most powerful marketing tools. However, even the content marketing practitioners that have risen to immense heights in their profession, still have to work hard and strive to make sure the result of their efforts meets both business needs and the expectations of t...

Read More

How Google Fights Disinformation HOW GOOGLE FIGHTS DISINFORMATION

whitepaper

Feb 24, 2019

The open Internet has enabled people to create, connect, and distribute information like never before. It has exposed us to perspectives and experiences that were previously out-of-reach. It has enabled increased access to knowledge for everyone. Google continues to believe that the Internet is a bo...

Read More

Thenewtv redefining video for viewers and advertisers THENEWTV REDEFINING VIDEO FOR VIEWERS AND ADVERTISERS

whitepaper

Feb 24, 2019

TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. Comcast Spotlight, and others, including the Interactive Advertising Bureau, have dubbed it “The New TV.” In short, The New TV offers consumers unprecedented access...

Read More

The Small Business Online Marketing Guide THE SMALL BUSINESS ONLINE MARKETING GUIDE

whitepaper

Feb 21, 2019

Every day we hear from business owners who think they need special skills to reach new customers online. Overwhelmed by the number and seeming complexity of online marketing options, they sit on the sidelines, eager to get in the game but confused about where to start.

Read More

Five Ways to Improve Your Digital Media Effectiveness FIVE WAYS TO IMPROVE YOUR DIGITAL MEDIA EFFECTIVENESS

whitepaper

Feb 21, 2019

As many savvy media buyers know, well-placed digital display ads can offer a far better ROI than TV spots. They’re interactive (often), trackable and cost effective. Display ads may represent a successful way to provide more-effective impressions, branding and targeting compared to their older...

Read More

Media Targeting Safety Professionals 2019 MEDIA TARGETING SAFETY PROFESSIONALS 2019

whitepaper

Feb 20, 2019

All advertising is subject to publisher’s approval. ASSP reserves the right to reject advertising not in keeping with the journal’s standards. As the leading voice for the OSH profession, ASSP, publisher of Professional Safety journal, intends to see that advertising contained within the...

Read More

Programmatic Advertising: How Marketing Intelligence Puts You in Control PROGRAMMATIC ADVERTISING: HOW MARKETING INTELLIGENCE PUTS YOU IN CONTROL

whitepaper

Feb 14, 2019

The writing is on the wall: 62% of brands will take their programmatic trading in-house by 2022. The lesser-known fact of the matter is that there is more than one method congealing as a standard. From taking the strategic lead with their agencies via analytics and data ownership to full in-house pr...

Read More

The annual report on the world’s most valuable and strongest brands THE ANNUAL REPORT ON THE WORLD’S MOST VALUABLE AND STRONGEST BRANDS

whitepaper

Feb 13, 2019

Amazon maintains its title as the world’s most valuable brand in the Brand Finance Global 500, growing nearly 25% to an impressive US$187.9 billion, over US$30 billion more than 2nd place Apple. Notoriously strong for service, last year, Amazon recorded its most successful Prime Day to date, w...

Read More

FACEBOOK ADS VS BOOSTED POSTS FACEBOOK ADS VS BOOSTED POSTS

whitepaper

Feb 12, 2019

People often have a lot of questions about the different methods of Facebook advertising, and their relative strengths and weaknesses. Selecting the right one can enable businesses to achieve a cost effective way to market their organisation whilst delivering outstanding ROI.

Read More

How To Build a 21st Century Brand HOW TO BUILD A 21ST CENTURY BRAND

whitepaper

Feb 11, 2019

More than 12,000 stores were projected to close in 2018 up from roughly 9,000 in 2017, and the largest number of closures in U.S. history, according to Cushman & Wakefield, 2017 retail closures were 4x 2016 closures, By 2022, analysts estimate that 1 out of every 4 malls in the U.S. could be out...

Read More

Programmatic Advertising:How Marketing Intelligence Puts You in Control PROGRAMMATIC ADVERTISING:HOW MARKETING INTELLIGENCE PUTS YOU IN CONTROL

whitepaper

Feb 11, 2019

At the beginning of 2017, the World Federation of Advertisers released a report stating that nearly 90% of global brands were reviewing their programmatic strategies. By the end of 2017, a well-cited ANA survey reported that 35% of marketers had expanded their in-house programmatic media buying capa...

Read More

34 Digital Advertising Myths 34 DIGITAL ADVERTISING MYTHS

whitepaper

Feb 06, 2019

Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising. People often think of digital adve...

Read More

2019 Online Advertising 2019 ONLINE ADVERTISING

whitepaper

Feb 05, 2019

HTML must be ready to send. HTML is not to exceed 600 pixels across the content area. All images and links must be present in the HTML (Financial Advisor magazine(FA) will not alter or insert images or links). All images are to be hosted by the client (FA will not host images for edirects), FA canno...

Read More

Why the Enduring Appeal of Super Bowl Advertising? WHY THE ENDURING APPEAL OF SUPER BOWL ADVERTISING?

whitepaper

Feb 03, 2019

Super Bowl ad campaigns have created both "buzz" and a little "word of mouth" for advertising brands in the past few years, however, the changes in actual purchase consideration by the consumers were largely negligible. So, then, why are they still such a big deal?

Read More

A Complete Guide to Using Google Ads With Your ChannelPartners A COMPLETE GUIDE TO USING GOOGLE ADS WITH YOUR CHANNELPARTNERS

whitepaper

Feb 02, 2019

Resellers don’t choose not to adopt digital marketing but they do struggle to do it on their own, meaning your channel partners may need your help to embrace it. We have all evolved into ‘digital’ humans in a world that continues to shift to more digital solutions. This revolution ...

Read More

A Brand Marketer’s Guide to Taking Programmatic Advertising In-house A BRAND MARKETER’S GUIDE TO TAKING PROGRAMMATIC ADVERTISING IN-HOUSE

whitepaper

Feb 01, 2019

You’re not alone in this journey, modern marketer. In fact, many brands like yours are taking programmatic advertising in-house. The ANA also found that 35 percent of its marketers expanded their in-house programmatic media buying in 2018— more than double of what they reported for the s...

Read More

Advertising on Apple News Content Guidelines ADVERTISING ON APPLE NEWS CONTENT GUIDELINES

whitepaper

Feb 01, 2019

Guidelines in this document apply to video, banners, native, and expanded experiences appearing on Apple News, Apple News+ and Stocks. Creative agencies and content creators of advertisements should read this document. Guidelines in this document are not intended as legal advice. Adherence to the gu...

Read More

2019 Media Guide Multi-Media Advertising 2019 MEDIA GUIDE MULTI-MEDIA ADVERTISING

whitepaper

Feb 01, 2019

More media channels for advertisers mean more leads that can be generated. With CenterWatch’s expansive advertising solutions, you can create an integrated marketing and advertising strategy that provides the greatest potential for reaching your target audience across a vast global clinical tr...

Read More

INCENTIVIZED MOBILE ADS AND GAME MONETIZATION INCENTIVIZED MOBILE ADS AND GAME MONETIZATION

whitepaper

Jan 31, 2019

This document will describe Tercet Network, a blockchain-based advertising platform for mobile games that will incentivize users to engage with ads. The document is not intended as investment advice, but serves to explain the project and related technologies such as blockchain networks, smart contra...

Read More

Blockchain for Video Advertising: A Market Snapshot of Publisher and Buyer Use Cases BLOCKCHAIN FOR VIDEO ADVERTISING: A MARKET SNAPSHOT OF PUBLISHER AND BUYER USE CASES

whitepaper

Jan 30, 2019

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin the first, and arguably most well-known application of blockchain entered the mainstream. Financial ...

Read More

Microsoft Word AdWords Fundamentals Study Guide MICROSOFT WORD ADWORDS FUNDAMENTALS STUDY GUIDE

whitepaper

Jan 29, 2019

This study guide is for those who want to prepare for the AdWords Fundamentals exam. It provides information about the basic and intermediate aspects of online advertising and AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and ...

Read More

Advertising Media Kit 2019 ADVERTISING MEDIA KIT 2019

whitepaper

Jan 28, 2019

Contextual advertising on scitation.org offers advertisers a way to reach their ideal audience across several publications based on keyword targeting. With an improved page design, optimized display and collaborative online tools, users find Scitation.org to be a reliable resource for the latest dev...

Read More

ADVERTISING OPPORTUNITIES 2019 ADVERTISING OPPORTUNITIES 2019

whitepaper

Jan 24, 2019

The power to reach our highly targeted audience and advertise to them across 95% of the internet with your banner ads. For example: A visitor goes to Labelsandlabeling.com, reads an article about digital printing and leaves the website. The footprint left behind means we can target them with your co...

Read More

The New Age of Advertising THE NEW AGE OF ADVERTISING

whitepaper

Jan 24, 2019

An emerging market place for companies to strategically communicate with their consumer base through the use of real time data is poised to be the next big theme in a wave of change in the advertising industry.

Read More

Social Media & Clinical Trial Recruitment SOCIAL MEDIA & CLINICAL TRIAL RECRUITMENT

whitepaper

Jan 24, 2019

This white paper explores the efficacy of social media advertising, Facebook in particular, as an engine for clinical trial recruitment. Learn how to leverage the platform’s advanced targeting capabilities and massive audience to improve enrollment outcomes while simultaneously reducing operat...

Read More

2019 Video Advertising Trends 2019 VIDEO ADVERTISING TRENDS

whitepaper

Jan 23, 2019

2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 with digital accounting for 43.5 percent of investments including growth in all ad formats

Read More

Online advertising in the UK ONLINE ADVERTISING IN THE UK

whitepaper

Jan 21, 2019

The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, content and money through the online advertising value chain; and potential harms that can arise from ...

Read More

Blockchain for Video Advertising:A Market Snapshot of Publisher and Buyer Use Cases BLOCKCHAIN FOR VIDEO ADVERTISING:A MARKET SNAPSHOT OF PUBLISHER AND BUYER USE CASES

whitepaper

Jan 18, 2019

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin–the first, and arguably most well-known application of blockchain entered the mainstream. Fina...

Read More

The Move Toward In-App Advertising THE MOVE TOWARD IN-APP ADVERTISING

whitepaper

Jan 16, 2019

Consumers downloaded 197 billion apps in 2017. That number is projected to grow to more than 350 billion by 2021.1 Clearly, consumers’ use of app-rich mobile devices to access content and connect with friends and family is skyrocketing. Furthermore, the share of online users who stream ad-supp...

Read More

The SoDA report on Trends in Personalization THE SODA REPORT ON TRENDS IN PERSONALIZATION

whitepaper

Jan 15, 2019

Delivering personalization to consumers at scale requires a combination of the right data and the right technology. Authors from Perficient Digital, Dept, Microsoft, Deepend and others speak to the rise in demand for these experiences, the successes (and candid challenges) that agencies are facing t...

Read More

Global trends study Trends in Personalization GLOBAL TRENDS STUDY TRENDS IN PERSONALIZATION

whitepaper

Jan 15, 2019

The Global Trends in Personalization Study is a collaboration between SoDA and Sitecore to assess investment plans, adoption of emerging technology, organizational priorities and key challenges relative to delivering personalized digital consumer experiences. Data was collected in January andFebruar...

Read More

Accenture Multimedia Ad Sales Solution ACCENTURE MULTIMEDIA AD SALES SOLUTION

whitepaper

Jan 15, 2019

Consumers expect customized content and media companies need insights to target audiences and deliver relevant ads. Rising Advertising and Marketing Costs Automation can help drive ad inventory efficiencies and enable companies to monetize digital ad growth.

Read More

An Introduction to Email Marketing AN INTRODUCTION TO EMAIL MARKETING

whitepaper

Jan 15, 2019

Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to execute basic marketing tactics related to the top...

Read More

YouTube Closed Captioning the Easy Way YOUTUBE CLOSED CAPTIONING THE EASY WAY

whitepaper

Jan 15, 2019

Closed captioning is a way for persons with auditory disabilities to access your video content. It’s up to you to provide captioning that makes sense and allows persons with disabilities fair and equitable access to your multimedia content

Read More

Author’s Guide to the New Amazon Advertising Features AUTHOR’S GUIDE TO THE NEW AMAZON ADVERTISING FEATURES

whitepaper

Jan 10, 2019

Amazon Advertising has launched new, enhanced features that give authors more functionality. With this guide, you’ll learn how to use our new ad type, targeting capabilities, and campaign management features. Now you get greater visibility and more insight into your performance, so it’s ...

Read More

The Future of Facebook and Instagram Advertising THE FUTURE OF FACEBOOK AND INSTAGRAM ADVERTISING

whitepaper

Jan 09, 2019

For marketers, using Facebook’s paid tools to expand your reach is a no-brainer. Facebook ads have plenty of great features that enable you to effectively target your posts to a specific audience. This makes it easier to deliver content to the people that actually want to see it. Plus, Faceboo...

Read More

Trending Advertising Formats 2018-2019 TRENDING ADVERTISING FORMATS 2018-2019

whitepaper

Jan 08, 2019

Affiliate Marketing is a booming industry, and it isn’t static every year brings new challenges and regulations. These are imposed by sources such as Google and Facebook, as well as by Advertisers, therefore if you don’t want to miss upcoming trend waves, you should know which way the ma...

Read More

Beginner’s Guide To Data-Driven Email Marketing BEGINNER’S GUIDE TO DATA-DRIVEN EMAIL MARKETING

whitepaper

Jan 06, 2019

Email is one of the central tools of digital marketing and yet is the most underused personalization channel. It gives you direct access to your market 24/7 and helps you stay on the top-of-mind throughout the sales cycle.

Read More

Online Display Advertising:
Its Quantified Effect on Organic Down-Funnel Activity ONLINE DISPLAY ADVERTISING:ITS QUANTIFIED EFFECT ON ORGANIC DOWN-FUNNEL ACTIVITY

whitepaper

Jan 05, 2019

Back in the day, the industry counted clicks and CTRs (click-through rates). But, the numbers were so low many marketing executives used that as a rationale to stop spending. Nobody could prove a return on investment. CPL (cost per lead) programs ruled. In recent years we have allocated significant ...

Read More

DAD Blockchain - Decentralized
Advertising DAD BLOCKCHAIN - DECENTRALIZEDADVERTISING

whitepaper

Jan 05, 2019

Online digital advertising has reached a huge market size after many years of rapid growth butis plagued by many fundamental problems. Advertisers spend a huge amount of budget oninvalid traffic and lack trust in the ad network. Users as the ultimate value creator do not receiveany reward and have n...

Read More

THE DIGITAL
TRANSFORMATION
OF MARKETING THE DIGITALTRANSFORMATIONOF MARKETING

whitepaper

Jan 05, 2019

In a little over two decades, not only has digital advertising emerged as the killer category formarketing, but the very nature of what it means to market and be a marketer has undergonea significant upheaval.

Read More

Fraud in Digital Advertising FRAUD IN DIGITAL ADVERTISING

whitepaper

Jan 02, 2019

Today, fraud attempts amount to 20 to 35 percent of all ad impressions throughout the year, but the fraud that gets through and gets paid for now is now much smaller. We project losses to fraud to reach $5.8 billion globally3 in 2019. In our prior study, we projected losses of $6.5 billion for 2017....

Read More

Ads: Mobile vs Desktop ADS: MOBILE VS DESKTOP

whitepaper

Jan 02, 2019

Brands are also responding with increasingly comprehensive mobile advertising strategies, while smart marketers are managing their mobile investment as closely as their TV and digital spend. The drive towards using mobile, however, raises questions about how this format compares to other digital ass...

Read More

STATE OF Ad Tech 2019 STATE OF AD TECH 2019

whitepaper

Jan 02, 2019

Since AT&T debuted a campaign with the very irst banner ad in 1994, the world of advertising has never been the same. With the advent of advertising technology, new channels and devices started to ofer diferent ways for advertisers to connect with customers. From the pop-up-happy 90s to Google&r...

Read More

Why upgrade to Sitecore XP 9.1? WHY UPGRADE TO SITECORE XP 9.1?

whitepaper

Jan 01, 2019

Digital marketers today are expected to deliver personalized customer experiences across ever-changing touchpoints, but are often challenged with distributed data sources, time-intensive testing and optimization, and omnichannel delivery options that may actually impede a clear view to the customer ...

Read More

How to choose the best CMS for customer experience management HOW TO CHOOSE THE BEST CMS FOR CUSTOMER EXPERIENCE MANAGEMENT

whitepaper

Jan 01, 2019

We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial comp...

Read More

EVERYONE
CAN ADVERTISE EVERYONECAN ADVERTISE

whitepaper

Jan 01, 2019

We want to create a connection with our future token holders, partners and the broader ecosystem and therefore know that a traditional white paper is not the way to do that. 100 pages of words, charts, images and mathematical formulae that requires three hours of your time to read is the equivalent ...

Read More

BLOCKCHAIN AND AI FOR EFFECTIVE ADVERT ISING BLOCKCHAIN AND AI FOR EFFECTIVE ADVERT ISING

whitepaper

Dec 31, 2018

AB-CHAINs mission is to deliver the service to companies with cryptocurrency budgets allowing an easy and time-saving way to publish ads on the Internet without converting cryptocurrency into fiat and allowing high returns from advertising budgets. AB-CHAINs vision is becoming the most technological...

Read More

The Holiday Guide to Mobile Advertising 2018 THE HOLIDAY GUIDE TO MOBILE ADVERTISING 2018

whitepaper

Dec 31, 2018

The holidays are a time of increased app usage and mobile ad spending — making this season the perfect opportunity for advertisers to engage audiences and publishers to maximize revenues. And with consumers spending more time than ever in-app, we expect the 2018 holiday season to be more mobil...

Read More

Opt in Value Exchange Advertising for Brands Playbook FINAL OPT IN VALUE EXCHANGE ADVERTISING FOR BRANDS PLAYBOOK FINAL

whitepaper

Dec 30, 2018

From OTT to music, publisher, gaming and dating websites/apps and more, Opt-in Value Exchange advertising is increasingly being embraced as an ad format that provides true value for consumers, with a delivery that consumers actually prefer and with countless studies proving effectiveness for brands ...

Read More

The New SEO: Optimizing For Semantic Search THE NEW SEO: OPTIMIZING FOR SEMANTIC SEARCH

whitepaper

Dec 30, 2018

Previously, SEO was all about creating meta tags and finding places for keywords within content and repeating the same target keyword(s) over and over again. For example, a page about vacuum cleaners would benefit from the term ‘vacuum cleaners’ woven throughout the content multiple time...

Read More

2019 ADVERTISING KIT 2019 ADVERTISING KIT

whitepaper

Dec 26, 2018

Robotics Online (www.robotics.org) is the official website of the Robotic Industries Association (RIA) and the global resource dedicated solely to the robotics industry. Robotics Online provides information and education to assist engineers, managers and executives apply and justify robotics and aut...

Read More

The Russian interactive advertising market 2017-2020 THE RUSSIAN INTERACTIVE ADVERTISING MARKET 2017-2020

whitepaper

Dec 26, 2018

The key objective of the survey was to develop an outlook for the Russian interactive advertising market for the next three years based on independent evaluations and a survey of participants in the media market, including comparisons to other media segments (e.g. TV, out-ofhome advertising [OOH], p...

Read More

How to Use Digital Ads to Grow Your Sales and Revenues HOW TO USE DIGITAL ADS TO GROW YOUR SALES AND REVENUES

whitepaper

Dec 25, 2018

Let’s be honest. When we all started playing around with social media the general consensus was that it was going to drive a bunch of free traffic to our websites. Sure enough, social media can drive traffic to our websites, but it’s getting harder and harder all the time. For one thing,...

Read More

The Mobile Marketing Metrics That Matter to CMOs THE MOBILE MARKETING METRICS THAT MATTER TO CMOS

whitepaper

Dec 21, 2018

Today’s marketers track a lot of metrics in order to better understand their audiences and customers. Understanding what all those clicks, downloads, and conversions mean for your current and future campaigns is tricky enough, let alone translating that data to show how your priorities track t...

Read More

HOW TO CREATE EPIC FACEBOOK ADS HOW TO CREATE EPIC FACEBOOK ADS

whitepaper

Dec 20, 2018

Placing ads on Facebook provides one of the most targeted advertising opportunities today. Online advertising has gone through incredible growth in the last few years and social advertising is no exception. You can advertise on Facebook, LinkedIn, and YouTube with increased chances of reaching your ...

Read More

Email Testing and Optimization EMAIL TESTING AND OPTIMIZATION

whitepaper

Dec 19, 2018

In the lengthy process of building email lists and rolling out new email marketing campaigns, we often forget about the importance of testing. To create and optimize email campaigns, smart marketers analyze previous email programs and try different approaches. Marketers are beginning to realize the ...

Read More

Digital Advertising 2020 DIGITAL ADVERTISING 2020

whitepaper

Dec 15, 2018

Consumers and business buyers receive more messages, through more channels, than ever before. Cutting through the noise requires advertisers to deliver hyperpersonalized messages that resonate at the individual level. Now, advertising is undergoing a transformation the biggest revolution since the l...

Read More

ALL ABOUT THE PRICING AND BUYING OF DIGITAL ADS ALL ABOUT THE PRICING AND BUYING OF DIGITAL ADS

whitepaper

Dec 11, 2018

Digital advertisements have some common pricing structures that run across the various types of ads. While ads have different objectives, the prices are often based on the same models. In this section, we are going to take a look at some of these models and what they mean. Many ad units are sold in ...

Read More

Two ways to stop mobile ad fraud TWO WAYS TO STOP MOBILE AD FRAUD

whitepaper

Dec 11, 2018

Looking at the distribution of ad fraud among all the verticals Adjust measures, Games accounts for a third of all fraud blocked by the Fraud Prevention Suite. If you’re a Game publisher and have paid for mobile advertising to attract new users, it’s very likely that your campaign has be...

Read More

2019 GLOBAL DIGITAL AD TRENDS 2019 GLOBAL DIGITAL AD TRENDS

whitepaper

Dec 11, 2018

Innovation is a constant force driving the evolution of the digital media ecosystem. Digital channels are expected to provide nearly all incremental spend flowing into global ad budgets through 2020, and programmatic will account for most of that growth. Publishers and media buyers must understand t...

Read More

THE FIRST ON-DEMAND ADVERTISING PLATFORM THE FIRST ON-DEMAND ADVERTISING PLATFORM

whitepaper

Dec 10, 2018

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor related in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not include or contain any information (or indication that m...

Read More

Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capabilities PROGRAMMATIC IN-HOUSING: BENEFITS, CHALLENGES AND KEY STEPS TO BUILDING INTERNAL CAPABILITIES

whitepaper

Dec 05, 2018

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, redu...

Read More

Facebook Advertising 2018 FACEBOOK ADVERTISING 2018

whitepaper

Dec 04, 2018

The platform itself remains free for brands to set up pages for their businesses and enjoy same exposure free of .write but for the wider range of services on offer, ilia now very mu. a 'pay today. offe4ng. That doesn't mean that you need to invest hugely in advertising- still a lot cheaper ...

Read More

GLOBAL ADVERTISING TOKEN GLOBAL ADVERTISING TOKEN

whitepaper

Dec 03, 2018

The GLAD tokens are not intended to constitute securities in any jurisdiction. GLAD tokens are utility token and cannot have a performance or a particular value outside the GLAD Platform. Therefore this White-paper cannot constitute a prospectus or offer document for investment in securities

Read More

The Content Marketing Triple Threat THE CONTENT MARKETING TRIPLE THREAT

whitepaper

Dec 03, 2018

Content marketing is important, but it’s not easy. Especially for big businesses that crank out tons of content to fuel their goals. Why? Because even though they have the advantage of lots of resources and healthy budgets, their organizations are way more complex. Just think about it. Big cor...

Read More

THE FIRST ON-DEMAND
ADVERTISING PLATFORM THE FIRST ON-DEMANDADVERTISING PLATFORM

whitepaper

Dec 01, 2018

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor relate in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not include or contain any information (or indication that mi...

Read More

Programmatic Native Advertising PROGRAMMATIC NATIVE ADVERTISING

whitepaper

Nov 28, 2018

This white paper seeks to provide insight into the status of programmatic native advertising in Europe and deliver guidance on key strategic and implementation considerations. It explores the challenges that advertisers, agencies and publishers are facing and how transparency and control are just as...

Read More

Introduction to Email List Building INTRODUCTION TO EMAIL LIST BUILDING

whitepaper

Nov 21, 2018

Email marketing is effective and profitable, with an average ROI of 3,800% that’s a return of $38 for each $1 spent. This applies to any type of business, industry, product, or service. Email campaigns are useful at every stage of the customer lifecycle: building brand awareness, extending bra...

Read More

The Blockchain Advertising Protocol for Complete Data Transparency THE BLOCKCHAIN ADVERTISING PROTOCOL FOR COMPLETE DATA TRANSPARENCY

whitepaper

Nov 21, 2018

The digital advertising ecosystem isn’t in a great place. While growth in digital is booming, the most essential members of the ecosystem (namely advertisers and publishers) are frustrated and powerless in the face of an increasingly apparent reality: digital advertising has a transparency pro...

Read More

ATTITUDES TO PROGRAMMATIC ADVERTISING ATTITUDES TO PROGRAMMATIC ADVERTISING

whitepaper

Nov 21, 2018

Advertisers continue to demand transparency, greater control, access to quality environments and inventory and are developing in-house strategies to achieve these. According to the research, in-house is now the favored advertiser model with nearly 40% executing their programmatic trading via in-hous...

Read More

THE	SUREFIRE DIGITAL MARKETING	 STRATEGY TO TRIPLE YOUR SALES THESUREFIRE DIGITAL MARKETING STRATEGY TO TRIPLE YOUR SALES

whitepaper

Nov 20, 2018

LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital marketing campaigns that drive traffic, leads, and sales. Our agency has helped small businesses implement SEO campaigns that have increased revenue by $96,664.98. Our agency has implemented social m...

Read More

How British and American consumers feel about brands expressing opinions on social media HOW BRITISH AND AMERICAN CONSUMERS FEEL ABOUT BRANDS EXPRESSING OPINIONS ON SOCIAL MEDIA

whitepaper

Nov 20, 2018

More and more, brands are expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe that brands should associate themselves with certain issues? This paper uses YouGov data to co...

Read More

The Search Engine Land Guide to PPC THE SEARCH ENGINE LAND GUIDE TO PPC

whitepaper

Nov 19, 2018

At its most basic, PPC advertising is an auction-based method of buying digital advertising on a pay-per-click (PPC) basis. Advertisers only pay when someone clicks on (or engages with) an ad rather than paying when an ad impression is served or viewed on the page. Digital marketing is famously jarg...

Read More

Ways To Optimize Your Digital Campaigns WAYS TO OPTIMIZE YOUR DIGITAL CAMPAIGNS

whitepaper

Nov 15, 2018

You also have many tools to help you overcome these challenges. The smart use of digital marketing practices and technologies maximizes the positive impact that you have on your customers and their buying journeys. Optimizing digital marketing engenders more relevant interactions with individual cus...

Read More

7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY 7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY

whitepaper

Nov 14, 2018

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be i...

Read More

The XR Digital Advertising Guide THE XR DIGITAL ADVERTISING GUIDE

whitepaper

Nov 14, 2018

AR is unique in the sense that users must voluntarily activate the ad experience. For this reason, having a well defined plan for distribution is key to ensuring that your campaign reaches your audience in a frictionless manner, which will ultimately ensure users extract the most out of the experien...

Read More

The Crypto Advertising Platform THE CRYPTO ADVERTISING PLATFORM

whitepaper

Nov 11, 2018

How common is it to see someone deeply engrossed in a video on their mobile device or laptop? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every second, over a million minutes, or almost 17,000 h...

Read More

Top 25 Email Marketing Terms You Should Know TOP 25 EMAIL MARKETING TERMS YOU SHOULD KNOW

whitepaper

Nov 07, 2018

If you have ever felt out of your depth in a discussion about email marketing, rest assured you are not alone. These top 25 common email marketing terms and defi nitions below will help you expand your email marketing vocabulary and make you look and feel like an expert

Read More

Why you need to work on your Amazon SEO WHY YOU NEED TO WORK ON YOUR AMAZON SEO

whitepaper

Nov 06, 2018

On Amazon, the objective for your product is to be found and to convert due to having a convincing product detail page and having a high SEO ranking. In this guide, you will discover our best practices to improve your SEO on the marketplace. The title, images, bullet points, customer reviews, price,...

Read More

ADVERTISING AND MARKETING AGENCIES ADVERTISING AND MARKETING AGENCIES

whitepaper

Nov 06, 2018

Leverage SMS as an additional marketing channel to service and delight your clients. With Textlocal, you can create and send attractive SMS campaigns along with attachments, discount vouchers, and personalized offers. What’s more, you will also be able to track the effectiveness of both your o...

Read More

Spheroid Universe your space rules SPHEROID UNIVERSE YOUR SPACE RULES

whitepaper

Nov 05, 2018

All over the surface of the planet Earth, wherever there's internet. In the digital space of our smartphones. In the planet Earth’s augmented reality, which is aligned with the material reality , split up into private plots independently of ‘traditional’ property to material ob...

Read More

2018
Marketing
Solutions 2018MARKETINGSOLUTIONS

whitepaper

Nov 01, 2018

The insurance market is increasingly competitive, fast-paced and complex. Insurance Day covers this shifting landscape helping businesses mitigate and minimise risk and discover new business opportunities. We focus on the major aspects of the specialty insurance value chain, including underwriting, ...

Read More

Hacking Adwords HACKING ADWORDS

whitepaper

Oct 24, 2018

We’ve told you time and again that Quality Score is super important. It lowers your cost per click. It lowers your cost per action. It improves your ad rankings. In short, high Quality Scores correlate really well with overall account success.

Read More

Defining blockchain interactive advertising & marketing DEFINING BLOCKCHAIN INTERACTIVE ADVERTISING & MARKETING

whitepaper

Oct 18, 2018

There are prior attempts trying to solve digital advertising’s problem with Blockchain technology, however, Blockchain economy has its own advertising problem to be solved. It is impractical to promote Blockchain projects in Internet since digital advertising industry can not profile Blockchai...

Read More

The Art and Science of Digital Storytelling: The Five ‘R’s of Creative Advertising THE ART AND SCIENCE OF DIGITAL STORYTELLING: THE FIVE ‘R’S OF CREATIVE ADVERTISING

whitepaper

Oct 18, 2018

Everyone has a story. Whenever we meet someone for the first time, we tell them our stories so that we can unpack and present a version of ourselves that other people can get the measure of. We signal our beliefs, tastes, competencies, and aspirations by presenting stories that demonstrate where we ...

Read More

The changing digital advertising ecosystem in Germany THE CHANGING DIGITAL ADVERTISING ECOSYSTEM IN GERMANY

whitepaper

Oct 18, 2018

Programmatic advertising is the current hype in advertising, and a shift towards trading inventory programmatically has a tremendous impact on the advertising market. Looking abroad but here in Germany too, a strong tandem has crystalized. Digital advertising is increasingly dominated by walled-gard...

Read More

BLOCKCHAIN AND AI FOR EFFECTIVE ADVERTISING BLOCKCHAIN AND AI FOR EFFECTIVE ADVERTISING

whitepaper

Oct 15, 2018

AB-CHAINs mission is to deliver the service to companies with cryptocurrency budgets allowing an easy and time-saving way to publish ads on the Internet without converting cryptocurrency into fiat and allowing high returns from advertising budgets. AB-CHAINs vision is becoming the most technological...

Read More

Smart advertising transaction token SMART ADVERTISING TRANSACTION TOKEN

whitepaper

Oct 15, 2018

Until now, this was all done by human in agencies. They hold the cards. The opportunity was obvious: create a secure index of advertising offers! While searching for the best solution, we realized blockchain would be perfect for our needs. It is a decentralized and distributed database that guarante...

Read More

Advertising on Facebook ADVERTISING ON FACEBOOK

whitepaper

Oct 09, 2018

Nowadays Facebook plays a huge role in a major number of companies that try to promote their product or services. It becomes one of the easiest ways to reach the potential customer and find out what does he/she like. Special features like “Facebook Business Manager” open a big variety of...

Read More

DECENTRALIZED
FACIAL RECOGNITION
DIGITAL BILLBOARDS DECENTRALIZEDFACIAL RECOGNITIONDIGITAL BILLBOARDS

whitepaper

Oct 04, 2018

Exciting as this is, the market continues to suffer from historic challenges that impact advertisers,publishers and consumers alike. Of these challenges, the most often criticized are; the costs borneby advertisers due to too many middlemen; misleading information of targeting efficiency; slowspeed ...

Read More

Driving Sales Behavior With Non-Cash Rewards DRIVING SALES BEHAVIOR WITH NON-CASH REWARDS

whitepaper

Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

Read More

Change the sales rep experience, improve the customer experience CHANGE THE SALES REP EXPERIENCE, IMPROVE THE CUSTOMER EXPERIENCE

whitepaper

Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel the purpose of a CRM was more about preserving the...

Read More

Pipeline Management and Forecasting Are Key to Improving the Sales Experience PIPELINE MANAGEMENT AND FORECASTING ARE KEY TO IMPROVING THE SALES EXPERIENCE

whitepaper

Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

Read More

DIGITAL ADVERTISING EFFECTIVENESS DIGITAL ADVERTISING EFFECTIVENESS

whitepaper

Sep 30, 2018

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white...

Read More

Social Media Trends 2018 SOCIAL MEDIA TRENDS 2018

whitepaper

Sep 20, 2018

As we look forward to 2018, it’s clear that the dominance of social networking will continue to increase. Across all global markets, consumers are spending more time on social networks every year. While connecting with friends remains the top motivation for using social networks, digital consu...

Read More

ADVERTISING & BRANDING OPPORTUNITIES 2018–2019 ADVERTISING & BRANDING OPPORTUNITIES 2018–2019

whitepaper

Sep 10, 2018

The Association for Women in Science (AWIS) is a leading global network with 80 grassroots chapters and affiliates connecting more than 100,000 professionals in STEM with members, allies and supporters worldwide. Founded in 1971, AWIS is the leading organization dedicated to driving excellence in ST...

Read More

Decentralized Advertising DECENTRALIZED ADVERTISING

whitepaper

Aug 20, 2018

Online digital advertising has reached a huge market size after many years of rapid growth but is plagued by many fundamental problems. Advertisers spend a huge amount of budget on invalid traffic and lack trust in the ad network. Users as the ultimate value creator do not receive any reward and hav...

Read More

INSTAGRAM FOR BUSINESS IN 2018 INSTAGRAM FOR BUSINESS IN 2018

whitepaper

Aug 13, 2018

Just look at Instagram’s newest features! In the last year alone, Instagram has released dozens of new features for businesses, including new ad types, paid partnership tools, and new ways to drive traffic and make sales. And as more businesses use Instagram to connect with customers, a brand ...

Read More

Global Digital media trends 2018: GLOBAL DIGITAL MEDIA TRENDS 2018:

whitepaper

Aug 12, 2018

Deloitte Global is pleased to offer in 2018 an expanded version of the US Digital media trends survey, formerly the Deloitte Digital Democracy Survey, now in it's 12 the edition in the US. This global Digital media trends survey compares data from seven countries: Brazil, China, France, Germany,...

Read More

Blockchain Social Network BLOCKCHAIN SOCIAL NETWORK

whitepaper

Aug 08, 2018

The biggest problem of existing social networks is their “ungratefulness” for the efforts made by ordinary users that create content. On existing social networks like Instagram, Facebook, Reddit, Twitter, VK, and many others, users generate quality and unique content without any compensa...

Read More

The Digital Advertising Stats You Need for 2018 THE DIGITAL ADVERTISING STATS YOU NEED FOR 2018

whitepaper

Jul 25, 2018

2017 was another big year for advertisers, publishers, and ad tech providers. We saw the continued dominance of clientside header bidding as well as the advent of server-to-server; the announcement of a new ad tech consortium to make cookieless, cross-device targeting a reality; a promising industry...

Read More

Incentive Compensation Management: Build Versus Buy INCENTIVE COMPENSATION MANAGEMENT: BUILD VERSUS BUY

whitepaper

Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit risk from errors and overpayments is often the mos...

Read More

The Three “S’s” of a Great Incentive Compensation Management System THE THREE “S’S” OF A GREAT INCENTIVE COMPENSATION MANAGEMENT SYSTEM

whitepaper

Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavior are not working for any number of reasons. Most...

Read More

Why Enterprise CPQ Implementations Fail WHY ENTERPRISE CPQ IMPLEMENTATIONS FAIL

whitepaper

Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlays of your existing infrastructure, or a simple app you sign up for a...

Read More

Moving Away from Spreadsheets: How to Know When It’s Time MOVING AWAY FROM SPREADSHEETS: HOW TO KNOW WHEN IT’S TIME

whitepaper

Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s hopeful. He’s waiting. He knows he’ll co...

Read More

OMG DIGITAL MARKETING AGENT 2018 WHITEPAPER OMG DIGITAL MARKETING AGENT 2018 WHITEPAPER

whitepaper

Jul 23, 2018

An agent, online, is somebody who can reliably and skillfully duplicate some critical aspect of online business, such as getting targeted traffic to a website. Without much fanfare, they proceed to do just that, making a lot of quiet profit either consulting, joint venturing or as a solopreneur. Bec...

Read More

The Modern Publisher’s Guide to Video Advertising THE MODERN PUBLISHER’S GUIDE TO VIDEO ADVERTISING

whitepaper

Jul 19, 2018

Long story short: Video advertising has come a long way. From the days when sales mainly occurred by picking up the phone and when early prerolls ran like television spots without tracking, much of video advertising now takes place in milliseconds within a complex and programmed ecosystem.

Read More

The Science of Social Media Advertising THE SCIENCE OF SOCIAL MEDIA ADVERTISING

whitepaper

Jul 17, 2018

Advances in digital marketing offer unprecedented opportunities to target consumers in increasingly personalized ways. This type of targeting enables advertisers to leverage their existing customer relationship management (CRM) databases to find potentially high-value consumers. On Facebook, for exa...

Read More

An advertising, Blockchain Based, Content Platform AN ADVERTISING, BLOCKCHAIN BASED, CONTENT PLATFORM

whitepaper

Jul 10, 2018

Quinads is an advertisement platform with blockchain based where we can create many contents in a form of video, picture, text, and also allows us to socially interact and rewarded by cryptocurrency. Quinads combines social interaction and cryptocurrency. Every user can create an interesting content...

Read More

Why Social Media Users Interact with Organizations WHY SOCIAL MEDIA USERS INTERACT WITH ORGANIZATIONS

whitepaper

Jul 10, 2018

Social networking sites (SNSs) have changed how organizations and the public interact. While communication scholars have explored many aspects of social media, no published research asks SNS users why they direct message organizations, tag organizations, or post on their public profiles. This paper ...

Read More

Digital media trends survey DIGITAL MEDIA TRENDS SURVEY

whitepaper

Jun 28, 2018

In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, the delay is not an option. Deloitte’s Center for Technology, Media & Telecommunications helps organizations detect risks, understand trends, navigate tough choices, and make w...

Read More

The Present and Future of Mobile Video Advertising THE PRESENT AND FUTURE OF MOBILE VIDEO ADVERTISING

whitepaper

Jun 26, 2018

To say that advertisers of all stripes are bullish on in-app mobile advertising might actually be an understatement. Globally, brand spend on mobile video ads increased 109 percent between 2016 and 2017, and 24 percent in the first quarter of 2018 compared to the first three months of 2017. Similar ...

Read More

Digital Brand Advertising and Measurement DIGITAL BRAND ADVERTISING AND MEASUREMENT

whitepaper

Jun 18, 2018

The Social Media Marketing will provide a platform to promote your organization in a way that will generate real followers, determine your social media goals and develop a plan to reach them, and identify which social media platforms will work for you. This year’s findings demonstrate that adv...

Read More

How digital marketers are redefining customer engagement and lifetime value HOW DIGITAL MARKETERS ARE REDEFINING CUSTOMER ENGAGEMENT AND LIFETIME VALUE

whitepaper

Jun 18, 2018

Email is still the go-to channel for most of yourcustomers, but it lacks the powerful real-timethe connection of mobile offers. By combining the popularityof email with the immediacy of mobile messaging, youcan create the multichannel digital experience today’smobile customers want.

Read More

2018 DIGITAL MARKETING PLANS 2018 DIGITAL MARKETING PLANS

whitepaper

Jun 15, 2018

An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives. Sounds simple, but what will an effective digital marketing plan look like in 2018? To find out, Ascend2 and our Research Partners fielded the 2018 Digital Marketing Plans Surve...

Read More

SECURE MEDIA ECOSYSTEM SECURE MEDIA ECOSYSTEM

whitepaper

Jun 14, 2018

Mesmer is a standalone blockchain powered by Proof of Influence (PoI) consensus protocol, and Mesmr.tv is its proof of concept. PoI is a solution to the scalability issues of Ethereum, and the sustainability issues of Bitcoin. Mesmr.tv illustrates the functionality and concepts behind PoI: using con...

Read More

Appraise Digital Marketing APPRAISE DIGITAL MARKETING

whitepaper

Jun 13, 2018

As an independent digital marketing and technology consultancy, Appraise empowers clients to take control of their digital marketing; offering impartial advice, total transparency and efficient investments.

Read More

5 Tips for Setting Measurable Social Media Goals 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

whitepaper

Jun 13, 2018

Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every organization must determine the applicable metrics...

Read More

ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM

whitepaper

Jun 12, 2018

TRANSPARENT and competitive marketplace WIDE range of social media platforms, such as YouTube, Instagram, Facebook, Twitter, etc. REDUCED operational costs and fees when working with Influencer campaigns ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of soci...

Read More

The Marketplace for Digital Assets and Services THE MARKETPLACE FOR DIGITAL ASSETS AND SERVICES

whitepaper

Jun 11, 2018

In the ever-growing market for software products and services increasingly provided by freelancers, there is a space for a single marketplace where clients and freelancers can meet easily without intermediaries in a structured and transparent way with mechanisms protecting both sides. Current market...

Read More

Media Buyer’s Guide to Sponsored Content MEDIA BUYER’S GUIDE TO SPONSORED CONTENT

whitepaper

Jun 04, 2018

Are you ready to build sponsored content into your marketing budget but are unsure how to get started?The Media Buyer’s Guide to Sponsored Content is your one-stop guide to sponsored articles on media outlets and blogs. It also includes the World's first and only statistical pricing analys...

Read More

The Inbound Marketer’s Guide to Earned Media THE INBOUND MARKETER’S GUIDE TO EARNED MEDIA

whitepaper

May 30, 2018

Earned media has emerged as one of the most effective ways to simultaneously generate leads, increase brand awareness, and earn web traffic from search engines, social media influencers, and online media outlets.Mastering Earned Media Marketing can lift your brand out of interruptive online advertis...

Read More

2018 Social Media Trends in Financial Services 2018 SOCIAL MEDIA TRENDS IN FINANCIAL SERVICES

whitepaper

May 30, 2018

Hootsuite’s financial services report examines key industry trends, tracking how organizations are using enterprise social media solutions to grow revenues, decrease operational costs, and manage digital risks. Our aim is to provide a comprehensive overview of the social landscape in 2018, cov...

Read More

ADVERTISING MEDIA KIT 2018-19 ADVERTISING MEDIA KIT 2018-19

whitepaper

May 30, 2018

The publisher reserves the right to exclude any advertisement that does not conform to the standards of the publication. Advertisers and their agencies, when placing an ad, take full responsibility for the content of their ad and agree to hold PDK harmless against any damages, costs, and expenses in...

Read More

Are You Wasting Money on Google Ads? ARE YOU WASTING MONEY ON GOOGLE ADS?

whitepaper

May 28, 2018

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads (formerly Google Adwords) and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their a...

Read More

9 Steps to an Integrated Marketing & Advertising Campaign 9 STEPS TO AN INTEGRATED MARKETING & ADVERTISING CAMPAIGN

whitepaper

May 28, 2018

This eBook describes how to reach your customers and obtain quantifiable results for your marketing campaigns through a systematic, step-by-step approach to planning, monitoring and measuring the campaign using social media.

Read More

E-mail marketing blockchain based evaluation and rewarding system E-MAIL MARKETING BLOCKCHAIN BASED EVALUATION AND REWARDING SYSTEM

whitepaper

May 25, 2018

When we look at modern methods of marketing, email marketing proves incredibly effective. The ROI on an organization’s efforts can be as high as 3800%, or $38 for every dollar spent. Consider that 77% of ROI comes from segmented, targeted, and triggered campaigns. That positions email marketin...

Read More

TOP 5 Ways DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM TOP 5 WAYS DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM

whitepaper

May 23, 2018

When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Did you know? Most consumers find products on Google, hear about offers on social media, and make decisions based on short videos

Read More

IAB Digital Video Center of Excellence IAB DIGITAL VIDEO CENTER OF EXCELLENCE

whitepaper

May 23, 2018

In early 2018 at the IAB Annual Leadership Meeting, IAB announced a paradigm-shifting thesis to capture, explain and understand an “enduring shift in the way the consumer economy operates”, a shift from a century old “indirect brand economy” to a “direct brand economy&r...

Read More

Facebook Ads Strategy Guide FACEBOOK ADS STRATEGY GUIDE

whitepaper

May 23, 2018

Facebook advertising is a booming business with no sign of slowing down. Every year, 15 million companies spend billions on Facebook ads. But how hard are these dollars working? According to eMarketer, 96 percent of marketers consider Facebook the most effective social media advertising platform bas...

Read More

How to Plan, Develop, Execute and Track an
Integrated Marketing Campaign HOW TO PLAN, DEVELOP, EXECUTE AND TRACK ANINTEGRATED MARKETING CAMPAIGN

whitepaper

May 18, 2018

Audiences no longer consume media in silos. As a result, taking a holistic and integrated approach to the creation, optimization, distribution, and measurement of all your digital marketing efforts should be your marketing norm. Building successful, integrated, and scalable marketing campaigns requi...

Read More

B2B Online Display Advertising B2B ONLINE DISPLAY ADVERTISING

whitepaper

May 18, 2018

B2B decision makers no longer make decisions on their own. Even C-level buyers operate in an atmosphere of consensus and buy-in from multiple coworkers and influencers. Data-driven decision making is the norm, and B2B purchases are based on facts, input from peers, and a lot of online research. How ...

Read More

WHAT ADVERTISING COMPANIES NEED TO KNOW About The New Revenue Recognition Standard WHAT ADVERTISING COMPANIES NEED TO KNOW ABOUT THE NEW REVENUE RECOGNITION STANDARD

whitepaper

May 17, 2018

As we march toward its adoption, ASC 606, Revenue from Contracts with Customers, is on the mind of every CFO and controller. The new revenue recognition standard is a sweeping set of new regulations that all of the major accounting firms agree may constitute the biggest accounting change the world h...

Read More

Building Your Brand Using Social Media BUILDING YOUR BRAND USING SOCIAL MEDIA

whitepaper

May 16, 2018

Most companies know they need to tap into the power of social media to build their online presence and connect with customers. But they often lack a concrete strategy and miss out on the opportunities offered by social. In this tip sheet, you’ll find out how to create the best social media pla...

Read More

A REVOLUTIONARY BLOCKCHAIN-BASED RECOMMENDATION NETWORK THAT DELIVERS ADVERTISING REVENUE TO USERS A REVOLUTIONARY BLOCKCHAIN-BASED RECOMMENDATION NETWORK THAT DELIVERS ADVERTISING REVENUE TO USERS

whitepaper

May 09, 2018

Blinked is an existing social media platform for recommendations that is building upon the innovations in blockchain technology by integrating a proprietary Blinked (BLKD) crypto-token that will enable users to get paid for their recommendations and for experiencing digital ads. It is the first medi...

Read More

Connecting
Merchants & Consumers
with Blockchain CONNECTINGMERCHANTS & CONSUMERSWITH BLOCKCHAIN

whitepaper

May 08, 2018

Despite the rapid growth of online and mobile commerce, consumption mostly still takes placeoffline. But the offline commerce market, even with its staggering market size of $25 trillion, still lagsbehind in technology due to the time and energy it takes to introduce and spread new technology.

Read More

THE STATE OF Digital Advertising 2018 THE STATE OF DIGITAL ADVERTISING 2018

whitepaper

Apr 25, 2018

Advertisers are challenged with the ability to meet shopper expectations online, so allowing marketers to target based on search intent rather than demographics has contributed to Google’s continued success. Equally, with the proliferation of mobile devices and hyper-connectivity, social is be...

Read More

Bridging the Customer Journey across the Physical and Digital Worlds BRIDGING THE CUSTOMER JOURNEY ACROSS THE PHYSICAL AND DIGITAL WORLDS

whitepaper

Apr 24, 2018

People today shop online, but most still prefer to complete their purchases at a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store. Getting better insight into this complex digital-to-physical purchase path helps marketers design better ex...

Read More

ONLINE VIDEO ADVERTISING: All you need to know in 2018 ONLINE VIDEO ADVERTISING: ALL YOU NEED TO KNOW IN 2018

whitepaper

Apr 19, 2018

First, like for every digital marketing channel, also the video space starts to get saturated (the law of diminishing returns affects any kind of advertisement) and CTR is lower compared to previous years. To win the video ad war, in 2018 we’ll probably see more companies competing with shorte...

Read More

Step by Step B2B Content Syndication Process STEP BY STEP B2B CONTENT SYNDICATION PROCESS

whitepaper

Apr 17, 2018

Before we discuss the benefits, let us clarify one looming doubt. A lot of marketers think that Google penalizes content syndication because it is seen as duplicate. But, that is not the case. The link directs the Google bot to the original website where the article/blog post was published.

Read More

How to Maximize SEO ROI HOW TO MAXIMIZE SEO ROI

whitepaper

Apr 17, 2018

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describes an optimal workflow for the SEO group and each t...

Read More

The bad, the ugly, and the truth of mobile ad fraud THE BAD, THE UGLY, AND THE TRUTH OF MOBILE AD FRAUD

whitepaper

Apr 13, 2018

Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - and our Fraud Prevention Suite has so far rejected ...

Read More

A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN

whitepaper

Apr 12, 2018

Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global expansion, larger communities of users, more serv...

Read More

UK advertising in a digital age UK ADVERTISING IN A DIGITAL AGE

whitepaper

Apr 11, 2018

The UK’s advertising industry is a success story. Advertising fuels the economy by helping businesses to grow and compete against one another. It is also a significant sector of the economy on its own. The UK, especially London, is a global center for advertising, exporting services to clients...

Read More

5 Digital Marketing Trends 2018 5 DIGITAL MARKETING TRENDS 2018

whitepaper

Apr 10, 2018

The digital transformation is currently considered the biggest challenge for companies in all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. Gartner predicts that by 2020, approximately 75% of...

Read More

2018 B2B Advertising & Marketing Outlook 2018 B2B ADVERTISING & MARKETING OUTLOOK

whitepaper

Apr 10, 2018

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for B2B&rsq...

Read More

Improve Google AdWords Performance with Ratings & Reviews IMPROVE GOOGLE ADWORDS PERFORMANCE WITH RATINGS & REVIEWS

whitepaper

Apr 10, 2018

Whether you are using or thinking of using, Google AdWords to advertise your service and or product(s), it’s important to optimize your campaigns to maximize their effectiveness. Google AdWords is a Pay Per Click (PPC) platform used by businesses to drive traffic and sales. Due to its populari...

Read More

ONLINE ADVERTISING MARKET AND INDUSTRY ONLINE ADVERTISING MARKET AND INDUSTRY

whitepaper

Apr 09, 2018

According to Statista1 the online advertising market will keep growing every year until at least 2022. The expectation is that the market will reach $281 billion in 2018 and nearly $400 billion in 2022. This data is supported by research of Magna Global2 , that shows us that the online advertising m...

Read More

DIGITAL MARKETING PLAN FOR A B2B COMPANY DIGITAL MARKETING PLAN FOR A B2B COMPANY

whitepaper

Apr 09, 2018

Digital marketing is an umbrella term which describes any form of marketing that exists online. When selected and implemented appropriately, digital marketing can open new doors of opportunities for small and medium sized enterprises. By using digital channels enterprises can connect with their curr...

Read More

Marketing Your Fitness Business on Mobile and Online in 2018 MARKETING YOUR FITNESS BUSINESS ON MOBILE AND ONLINE IN 2018

whitepaper

Apr 03, 2018

Your future ftness clients have to fnd you before they can love you. This guide explains how to make your fitness business easy to find on mobile and online, which like it or not is where most services get shared and discovered. From your future clients’ perspective, if your business can&rsquo...

Read More

Introduction to social media INTRODUCTION TO SOCIAL MEDIA

whitepaper

Apr 02, 2018

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends,...

Read More

Outdoor Advertising Report OUTDOOR ADVERTISING REPORT

whitepaper

Mar 28, 2018

The California Department of Transportation (Caltrans) has prepared this report in response to Senate Bill 853 (Committee on Budget and Fiscal Review, Chapter 27, Statutes of 2014) regarding advertising on changeable message signs (CMS) on the State highway system. The report examines only the feasi...

Read More

DIGITAL ADVERTISING SOON TO GRAB 50% OF ALL
AD DOLLARS DIGITAL ADVERTISING SOON TO GRAB 50% OF ALLAD DOLLARS

whitepaper

Mar 21, 2018

In its Latest Advertising Forecast Report Published Today, MAGNA Expects the US Ad Market to Reach a New All-Time High in 2018. Media owners will collect $197 billion in net advertising revenues (NAR) growth of +5.5% over 2017. This will be driven by a strong economic environment and incremental ad ...

Read More

2018 digital trends 2018 DIGITAL TRENDS

whitepaper

Mar 14, 2018

There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based ...

Read More

Nine Golden Opportunities for Marketers to Seize in 2018 NINE GOLDEN OPPORTUNITIES FOR MARKETERS TO SEIZE IN 2018

whitepaper

Mar 13, 2018

A change was the watchword and upheaval the new normal. As leading providers of omnichannel digital solutions for performance marketers, we couldn’t be more excited about the year ahead; one that promises to sustain, and even accelerate, this ascending pace of innovation. Within this fluid env...

Read More

2018 DIGITAL MARKETING TRENDS 2018 DIGITAL MARKETING TRENDS

whitepaper

Mar 13, 2018

Live video streaming and influencer marketing also came to life in 2017. New consumer technologies, like live video, enabled users to capture the attention of their peers and build more than-humble followings. These pseudo-celebrity personalities are now being categorized as micro-influencers and ar...

Read More

Completing the Advertising Value Circle COMPLETING THE ADVERTISING VALUE CIRCLE

whitepaper

Mar 12, 2018

The sole purpose of this White Paper is to present certain information with respect to DashBid Media Inc. (the “Company” or “DashBid”) and the Company’s PreVUE Blockchain and the tokens utilized by the platform (the “SDA Tokens”) in connection with a propose...

Read More

Local SEO Best Practice LOCAL SEO BEST PRACTICE

whitepaper

Mar 11, 2018

Based on Google's market share, we have determined that there are over TWO BILLION unique local searches per month on Google specifically from desktop computers in the United States. We saw Google, Yahoo and Bing, make dramatic shifts in how they represent results and most trends point to local....

Read More

THE EVOLVING MARKETER 2018 THE EVOLVING MARKETER 2018

whitepaper

Mar 08, 2018

As businesses, technology and consumer behavior evolve at pace, the role of the CMO adjusts in order to help their organization stay ahead of the game, and meet changing customer demands and expectations. Today’s CMOs must deliver a wide range of marketing functions from branding to promotions...

Read More

10 Quick SEO Wins to Show Your CEO in 2018 10 QUICK SEO WINS TO SHOW YOUR CEO IN 2018

whitepaper

Mar 07, 2018

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.” What he or she really means is “measurable ROI.” At a minimum, an organic marketing st...

Read More

Accenture future advertising spring ACCENTURE FUTURE ADVERTISING SPRING

whitepaper

Mar 07, 2018

Once a novelty, digital advertising has taken the world by storm. According to recent Accenture research (see next page), the share of buyers’ budget allocated to digital and mobile advertising is now equal to their budget for television and far surpasses that for print (Figure 1). And the sur...

Read More

Advertising Expenditure Forecasts ADVERTISING EXPENDITURE FORECASTS

whitepaper

Mar 06, 2018

Zenith predicts global ad expenditure will grow 4.6% in 2018, reaching US$579 billion by the end of the year. This forecast is substantially ahead of the 4.1% growth rate we forecast in December and is our biggest quarterly upgrade since March 2011. Several markets have surprised on the upside, most...

Read More

Cognizant Community US 2018: How Digital Gets Done COGNIZANT COMMUNITY US 2018: HOW DIGITAL GETS DONE

whitepaper

Mar 04, 2018

Four hundred senior executives representing the crème de la crème of corporate America gathered in Scottsdale, Arizona, in early March at Cognizant Community 2018 to learn, discuss and share how digital gets done. These executives were treated to an agenda that revealed how digital wil...

Read More

Measure Account-Based Advertising with the Advertising Engagement Journey MEASURE ACCOUNT-BASED ADVERTISING WITH THE ADVERTISING ENGAGEMENT JOURNEY

whitepaper

Feb 27, 2018

With account-based advertising, you are able to serve ads to only the people at accounts that are the good fit for your solution. Your advertising budget will go further, and you’ll see better results from your ads both at the campaign level and the account level. For your ABM strategy, it is ...

Read More

Blockchain for Video Advertising BLOCKCHAIN FOR VIDEO ADVERTISING

whitepaper

Feb 25, 2018

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin–the first, and arguably most well-known application of blockchain– entered the mainstrea...

Read More

The Pros and Cons of Paid Advertising Platforms THE PROS AND CONS OF PAID ADVERTISING PLATFORMS

whitepaper

Feb 25, 2018

Are you considering spending some of your marketing budget on paid advertising? Want to know the pros and cons of platforms like Google Adwords and Facebook?

Read More

DIGITAL VIDEO ADVERTISING BEST PRACTICES 2018 DIGITAL VIDEO ADVERTISING BEST PRACTICES 2018

whitepaper

Feb 22, 2018

The US digital video advertising industry’s growth is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period. It is also gaining in complexity. Each year brings new formats, devices, platforms, ways of transacti...

Read More

Building 21st Century Brands; Video Creative Innovation BUILDING 21ST CENTURY BRANDS; VIDEO CREATIVE INNOVATION

whitepaper

Feb 21, 2018

Digital video represents a rapidly-growing share of viewing consumption and advertising revenue potential led by mobile and over-the-top (OTT)/Connected TV. However, consumers have been empowered with choices and control and the ability to pick and choose the ad experiences they desire. Brand market...

Read More

The Digital Business Continuum THE DIGITAL BUSINESS CONTINUUM

whitepaper

Feb 21, 2018

Businesses are now operating amidst widespread disruption, which stems from changes in society and regulations, coupled with the threats and opportunities presented by the exponential advancement of technology. Against this backdrop, it is no longer viable to plan a single “one-shot” Dig...

Read More

Ad-Apocalypse: Why Brands Won’t Survive Without Interactive Experiences AD-APOCALYPSE: WHY BRANDS WON’T SURVIVE WITHOUT INTERACTIVE EXPERIENCES

whitepaper

Feb 20, 2018

There is a myriad of reasons why traditional digital advertising just isn’t clicking anymore. Together these mean huge changes for the digital marketing landscape, and marketers need to skill-up and adapt. So can brands connect once more and turn around consumer indifference and yield better r...

Read More

The future of online communities THE FUTURE OF ONLINE COMMUNITIES

whitepaper

Feb 20, 2018

The latest 30 years can be characterized as a breakthrough in the media industry caused by the advent of the Internet and its dynamic expansion. The Internet and smartphones have revolutionized our communication channels and become an integral part of our daily lives. Today, there are approximately ...

Read More