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Whitepaper - Crypto Market Ads WHITEPAPER - CRYPTO MARKET ADS

whitepaper

Sep 25, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place (marketplace is working already). A democratic and decentralized crypto advertisement marketplace – that is the vision behind Cryp...

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WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND WHY AI? HOW LANGUAGE & AI SERVICES GO HAND-IN-HAND

whitepaper

Aug 21, 2019

In practice, of course, things are more complicated. Effective translation necessitates a nuanced understanding of (at least) two languages and cultures, both source and target. It requires an understanding of the original content’s goals. It mandates a fluency in tone and subtext as well as v...

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A BUYER’S GUIDE FOR LOCALIZATION SERVICES: A BUYER’S GUIDE FOR LOCALIZATION SERVICES:

whitepaper

Aug 21, 2019

Your localization partner is going to do a deep-dive into your business—so start by diving deep into theirs. Are they an industry-leader with 20 years of experience or a relative newcomer? Will they speak Samoan, Uzbek, or Swahili (and all your customers’ languages)? Can they deliver on-...

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USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES USING CONTENT MARKETING TO GENERATE DEMAND, CREATE NEW AUDIENCES

whitepaper

Aug 14, 2019

Content—and how brands use it to interact with buyers at all stages of the engagement journey—has fundamentally reshaped every business’ go-to-market strategy. This shift has been particularly challenging for “top-of-the-funnel” demand generation marketers, most of who ...

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Compete Win in the Age of Account Based Buying COMPETE WIN IN THE AGE OF ACCOUNT BASED BUYING

whitepaper

Jul 15, 2019

If you’re on a B2B revenue team, it’s likely your Marketing and Sales teams are experiencing some angst these days when it comes to understanding how prospects and customers want to interact with your company. On one hand customers seem to want ultra-personalized attention on every chann...

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The SiriusDecisions B-to-B Buying Decision Process Framework THE SIRIUSDECISIONS B-TO-B BUYING DECISION PROCESS FRAMEWORK

whitepaper

Jul 08, 2019

Decisionmaking is a cognitive process defined by psychologists as the selection of a course of action from multiple alternatives (e.g. what to eat, where to shop). John Dewey, the pragmatic philosopher and psychologist, introduced the first decision process framework for consumer buying in his book ...

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DIRECTIVE CONSULTING PORTFOLIO DIRECTIVE CONSULTING PORTFOLIO

whitepaper

Jun 24, 2019

We believe that data-driven marketing shouldn’t be confusing. Every company should know what works for their campaigns in order to make more ROI-driven decisions. At Directive, we not only craft customized campaigns for your unique marketing objectives - we exceed those objectives and truly re...

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Beyond the Headlines: Unpacking Common Narratives in Media and Advertising BEYOND THE HEADLINES: UNPACKING COMMON NARRATIVES IN MEDIA AND ADVERTISING

whitepaper

Jun 20, 2019

Technology is evolving at a rapid pace, giving way to new services and behaviors like cord-cutting and binge watching. Brands and advertisers are aligning themselves with social and political causes. Legacy buying practices based on assumptions are being called into question, and the lines between p...

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Making Audiences Actionable ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE MAKING AUDIENCES ACTIONABLE ENVISIONING A FRICTIONLESS CROSS-CHANNEL ADVERTISING FUTURE

whitepaper

Jun 19, 2019

The media landscape has been permanently disrupted. Attention, conversation, and commerce now take place on an endlessly multiplying array of devices and environments, often on several simultaneously. This delivers convenience for consumers but adds complexity and technological challenges for market...

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2019 DATA-DRIVEN MARKETING & ADVERTISING OUTLOOK 2019 DATA-DRIVEN MARKETING & ADVERTISING OUTLOOK

whitepaper

Jun 17, 2019

It’s hardly a secret that marketing executives of all types are using more data than ever to empower their decision-making and build their campaigns. This kind of digital transformation has upended traditional marketing approaches and added greater layers of accuracy, targeting, analytics and ...

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products designed to solve your most challenging projects PRODUCTS DESIGNED TO SOLVE YOUR MOST CHALLENGING PROJECTS

whitepaper

Jun 17, 2019

All standard deliveries utilizing the PPG Company delivery service will be free of charge to all serviceable E&I members. Orders placed by noon are delivered the next business day within the standard delivery zone which the local PPG company-operated store network operates and providing goods ar...

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MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING MEASURING TRUE IMPACT IN DIGITAL TRAVEL ADVERTISING

whitepaper

Jun 17, 2019

As consumers increasingly research, shop and book travel on multiple digital platforms, travel marketers have amped up their digital advertising budgets, their focus on measuring the true impact of their ad spend and identifying what is working, and what is not. The measurement trend is not specific...

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THE AMAZON ADVERTISING PLAYBOOK 2019  UK THE AMAZON ADVERTISING PLAYBOOK 2019 UK

whitepaper

Jun 12, 2019

A trend set to continue with growing investment in expansion and the advent of Alexa-dominated voice search. Close to half of product searches either originate on Amazon or head directly there via Google, and for users with a Prime membership the likelihood of even considering other e-retailers drop...

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A Fundamental Rethinking of RTB Advertising A FUNDAMENTAL RETHINKING OF RTB ADVERTISING

whitepaper

Jun 12, 2019

The purpose of this paper is to present a new approach to securing the real-time bidding (RTB) advertising environment. After a theoretical introduction to the current digital advertising ecosystem, we derive a complete product from first principles and describe it in full technical and economic det...

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BUILDING THE FUTURE OF DATA-DRIVEN TV BUILDING THE FUTURE OF DATA-DRIVEN TV

whitepaper

Jun 06, 2019

The paper offers practical advice for companies moving towards a data-driven future. It also presents the findings from a new research survey of over 150 advertisers and agencies, commissioned from Advertiser Perceptions, on the challenges, opportunities and importance of bringing advanced data to t...

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Preparing for TV Advertising’s Future and Realizing True Value PREPARING FOR TV ADVERTISING’S FUTURE AND REALIZING TRUE VALUE

whitepaper

Jun 04, 2019

With the proliferation of content across screens and platforms, consumer viewership habits have radically changed over the last five years. While families are not necessarily tuning in to TV shows during primetime hours like they used to, they’re still watching an incredible amount of televisi...

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The World’s Simplest Brands THE WORLD’S SIMPLEST BRANDS

whitepaper

Jun 03, 2019

We surveyed more than 15,000 people across nine countries to understand which brands and industries provide the simplest experiences. In today’s shifting political, economic and cultural landscapes, people around the world are prioritizing simplicity. Now in its eighth year, our study reveals ...

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Inspiration For Your Next Job Advertisement INSPIRATION FOR YOUR NEXT JOB ADVERTISEMENT

whitepaper

Jun 02, 2019

More and more candidates are browsing job openings on their phone rather than their laptop. This makes it important that the advertisement is mobile friendly and contains a short concise description along with an easy application process. The time that a candidate will spend on their phone is often ...

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TV is Total Video - Predicting OTT and the Evolution of Video Advertising TV IS TOTAL VIDEO - PREDICTING OTT AND THE EVOLUTION OF VIDEO ADVERTISING

whitepaper

Jun 02, 2019

Consumers continue to shift how they view television
and video, picking and choosing from content across
a growing number of platforms and applications. With
continued growth in the number of connected devices
with displays capable of delivering engaging video
expe...

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On the Move: Measurement for Out of Home Advertising ON THE MOVE: MEASUREMENT FOR OUT OF HOME ADVERTISING

whitepaper

Jun 02, 2019

The Out of Home (OOH) medium, which comprises everything from roadside billboards, bus shelter signs, train and taxi ads to panels in gyms, pubs and car parks - has transformed beyond recognition over the last decade. Long associated with men in boiler suits carrying buckets of glue to paste up bill...

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TV’s Biggest Moment is Now: New Insights into Advanced TV and How Advertisers Can Succeed TV’S BIGGEST MOMENT IS NOW: NEW INSIGHTS INTO ADVANCED TV AND HOW ADVERTISERS CAN SUCCEED

whitepaper

Jun 02, 2019

While many in the industry have tried to separate streaming and cable/satellite TV audiences, that’s not how people actually watch.2 A much more complex ecosystem is evolving and a new important audience is emerging - The Total TV Watcher. They love TV more than any other audience, and watch m...

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NEXT-GENERATION B2B DIGITAL ADVERTISING NEXT-GENERATION B2B DIGITAL ADVERTISING

whitepaper

Jun 02, 2019

In B2B digital marketing the difference between winning and losing deals comes down to the ability to continually target and engage prospects throughout the buying process. Digital advertising has evolved from beyond keywords and placement. Today’s successful digital B2B marketers are identify...

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Marketing and Brand Management Why should you invest? MARKETING AND BRAND MANAGEMENT WHY SHOULD YOU INVEST?

whitepaper

May 30, 2019

To answer “why invest” there are several scenarios that we know you will recognise and have probably experienced many times. The purpose of this paper is to detail the benefits and advantages that a brand management system can bring and to highlight the reasons why these systems are a cr...

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creative ideas for facebook advertises CREATIVE IDEAS FOR FACEBOOK ADVERTISES

whitepaper

May 25, 2019

There are several variables to successful Facebook advertising. You can change and test budgets, bids, audiences, creative, creative placement, formats, copy and more. Identifying the most important variable for the success of your Facebook campaigns would seem complex. However, Facebook’s opt...

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A MARKETER’S GUIDE TO LINKEDIN ADVERTISING A MARKETER’S GUIDE TO LINKEDIN ADVERTISING

whitepaper

May 23, 2019

LinkedIn has a powerful ads platform – the detailed information members submit about themselves offers unparalleled targeting power. If you’re already using pay-per-click (PPC) techniques to power your presence on Facebook, Twitter, or Google, you can add LinkedIn to that list, too. With...

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Personal branding in the digital age PERSONAL BRANDING IN THE DIGITAL AGE

whitepaper

May 22, 2019

What does it take to thrive in the digital age as a professional, expert or business owner? A decade ago, author Francine Beleyi became obsessed with these questions as she left her corporate job to start her consultancy: Why are some people constantly given lucrative opportunities and are advancing...

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Beyond Advertising BEYOND ADVERTISING

whitepaper

May 17, 2019

According to the Interactive Advertising Bureau, U.S. digital ad revenue grew by more than 20% last year, to $72.5 billion. Facebook and Google together accounted for the vast majority of that growth. In response, publishers have layered more advertisements onto their pages, but the continued relian...

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THE EMOTIONAL POWER OF PURPOSE IN ADVERTISING THE EMOTIONAL POWER OF PURPOSE IN ADVERTISING

whitepaper

May 17, 2019

Many businesses and brands have realized that consumers, employees and investors are interested in more than just functional benefits and the bottom line. They increasingly expect businesses to behave more ethically, promote wellbeing in society in the broader sense, and to take ownership of their r...

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The Demise Of Advertisement-Driven Media THE DEMISE OF ADVERTISEMENT-DRIVEN MEDIA

whitepaper

May 16, 2019

The story of broadcast media in the early 21st century has been defined by the swift rise of digital platforms and the steady decline of analog channels. In the past few years alone, century-old broadcast stalwarts have been surpassed by rapidly ascending technologies. Netflix now boasts a higher ma...

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Understanding In-App Advertising Fraud UNDERSTANDING IN-APP ADVERTISING FRAUD

whitepaper

May 08, 2019

Mobile apps are the growth driver of the digital realm. While consumers’ time spent with desktop and TV has decreased worldwide over the past five years, time spent with mobile has more than doubled.1 This huge and diverse audience of mobile users, combined with the precision targeting capabil...

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IAB internet advertising revenue report IAB INTERNET ADVERTISING REVENUE REPORT

whitepaper

May 07, 2019

Commissioned by the IAB and conducted by PricewaterhouseCoopers LLP on an ongoing basis, with results released quarterly, the “IAB internet advertising revenue report” was initiated by the Interactive Advertising Bureau (IAB) in 1996. This report utilizes data and information reported di...

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THE AMAZON ADVERTISING FLYWHEEL STRATEGY GUIDE THE AMAZON ADVERTISING FLYWHEEL STRATEGY GUIDE

whitepaper

May 02, 2019

Advertisers are taking notice and growing their own investments in the platform. eMarketer projects that US advertisers alone spent $7.41 billion in 2018, which is a 122.6 percent increase year over year. That figure would give Amazon a 6.8 percent share in the US digital ad market – behind on...

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THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUYER’S GUIDE THE TRANSFORMATION OF PREMIUM OTT VIDEO: AN AD BUYER’S GUIDE

whitepaper

May 02, 2019

The video, TV and advertising industries are going through a stunning transformation, driven by new viewer behaviors, rapid technology evolution and business model innovation. While all of these changes have been occurring for a number of years, the deepening interrelationships among them have cause...

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Linking analytics and ads LINKING ANALYTICS AND ADS

whitepaper

Apr 30, 2019

Gone are the days of the traditional marketing funnel. While the funnel once showed us how a customer would gradually narrow down their product search along the path to purchase, this standard has changed. Or more accurately, there is no standard path. Today’s customer journeys might resemble ...

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GETTING STARTED WITH AMAZON SPONSORED ADS GETTING STARTED WITH AMAZON SPONSORED ADS

whitepaper

Apr 30, 2019

As an Amazon merchant, you’ve likely at least dabbled with Amazon Advertising. But given that Amazon Advertising is now considered one of the big-three digital ad platforms (Google and Facebook being the other two), dabbling simply isn’t enough. The game has changed and the question is n...

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The Importance of Creatives in Facebook Advertising THE IMPORTANCE OF CREATIVES IN FACEBOOK ADVERTISING

whitepaper

Apr 23, 2019

In the last few years Facebook has introduced a range of machine learning technologies that have greatly simplified user acquisition for marketers. And while most of the processes (targeting settings, bidding, budgeting, etc.) have become entirely automated, ad creatives remain a key factor affectin...

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The No-Nonsense Guide to In-App Advertising THE NO-NONSENSE GUIDE TO IN-APP ADVERTISING

whitepaper

Apr 23, 2019

A clear trend is emerging in the world of smartphones – people want free apps. According to data from Statista, only about 5.8% of the apps downloaded in the Google Play Store are paid for.1 As free app downloads grow, developers want to know the best way to sustainably fund their businesses. ...

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Account Based Display Advertising in an ABM World ACCOUNT BASED DISPLAY ADVERTISING IN AN ABM WORLD

whitepaper

Apr 23, 2019

B2B buyers consume content through an average of 6 channels when making a purchase decision and two-thirds leave that process frustrated because marketers make it unnecessarily difficult for them to truly research and learn. Display Advertising is a great example of this type of silo, focused on sen...

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Crypto Market Ads CRYPTO MARKET ADS

whitepaper

Apr 23, 2019

Crypto Market Ads is new marketplace which solves all crypto advertising and marketing problems by connecting crypto market publishers and advertisers in one place. Due free market conditions publishers have healthy competition which inuence them to keep prices as low as possible and attractive to a...

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AI AND THE FUTURE OF TELEVISION ADVERTISING AI AND THE FUTURE OF TELEVISION ADVERTISING

whitepaper

Apr 18, 2019

The television and TV advertising industries are being radically reshaped by digitization and the emergence of video streaming technologies. A growing number of consumers are shifting to online streaming services while TV broadcasters and TV companies are switching to digital technologies to retain ...

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IAB Video Advertising Spend Report IAB VIDEO ADVERTISING SPEND REPORT

whitepaper

Apr 17, 2019

IAB is committed to reporting and analyzing how the DTC Brand Economy is impacting the industry overall—from innovations to go-to-market strategies, from product delivery to ad delivery, from customer acquisition to audience targeting and optimization, from revenue to media measurement, and mo...

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To Win At Amazon Advertising, You Must Think Like Amazon TO WIN AT AMAZON ADVERTISING, YOU MUST THINK LIKE AMAZON

whitepaper

Apr 17, 2019

Amazon Advertising presents a unique opportunity that very few truly understand. If you think it can simply be managed like any other marketing channel, you are completely missing the boat. To succeed, you must embrace Amazon’s nuances, know the potential pitfalls, and leverage its full potent...

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How Digital Branding Drives B2B Demand HOW DIGITAL BRANDING DRIVES B2B DEMAND

whitepaper

Apr 17, 2019

You’ve surely asked yourself these questions at one time or another. And rightly so. Most B2B marketers “get” branding but are driven to track the ROI of every marketing expense. And let’s face it: Compared to other tactics, it’s just harder to measure the ROI of brandi...

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BLOCKCHAIN DEMYSTIFIED BLOCKCHAIN DEMYSTIFIED

whitepaper

Apr 10, 2019

This paper will focus on explaining the basics of blockchain and its potential applications for marketing and advertising as well as existing hurdles and necessary steps and agreements to be implemented on the industry level. However, it’s worth noting the span of blockchain use cases across o...

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ONLINE ADVERTISING AND ANTITRUST: NETWORK EFFECTS, SWITCHING COSTS, AND DATA AS AN ESSENTIAL FACILITY ONLINE ADVERTISING AND ANTITRUST: NETWORK EFFECTS, SWITCHING COSTS, AND DATA AS AN ESSENTIAL FACILITY

whitepaper

Apr 10, 2019

Network effects occur when the value of a product depends on others that are using the product. Network effects can be same-sided; that is, there is a performance benefit for users as more of the same type of users use the network, such as is the case for a social media platform. Network effects can...

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An Influencer’s Guide to making clear that ads are ads AN INFLUENCER’S GUIDE TO MAKING CLEAR THAT ADS ARE ADS

whitepaper

Mar 29, 2019

The Advertising Standards Authority (ASA) is the UK’s advertising regulator. The ASA makes sure ads across UK media stick to the advertising rules (the Ad Codes).

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Best Practices for OTT Dynamic Ad Insertion BEST PRACTICES FOR OTT DYNAMIC AD INSERTION

whitepaper

Mar 29, 2019

HTTP adaptive streaming (HAS) has become the de facto mode of delivering content for over-the-top(OTT) video services , both live and on-demand. As these services grow and mature, so does the need for viable, robust capabilities for monetization and personalization. These capabilities (and more) are...

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GOVERNMENT OF SOUTH AUSTRALIA BRANDING GUIDELINES GOVERNMENT OF SOUTH AUSTRALIA BRANDING GUIDELINES

whitepaper

Mar 28, 2019

The corporate identity of any organisation is a valuable asset and the integrity of its public image must be protected and maintained at all times. A common branding policy has been introduced to the Government of South Australia to ensure that a consistent and professional image is maintained with ...

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Social Media Marketing Made Simple: A Step-by-Step Guide SOCIAL MEDIA MARKETING MADE SIMPLE: A STEP-BY-STEP GUIDE

whitepaper

Mar 26, 2019

Social media is everywhere! It is impossible to imagine life anymore, which has not been convoluted by social media. And it is not only us who are dependent on social media. Businesses too have started using social media to reach out to their audience.

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Arresting the decline of public trust in uk advertising ARRESTING THE DECLINE OF PUBLIC TRUST IN UK ADVERTISING

whitepaper

Mar 26, 2019

Advertising plays an important part in funding all the media. A vibrant and pluralistic media environment is the bedrock of our democracy and provides people with a huge array of content and services. Yet public trust and favourability towards the advertising industry has been in long-term decline s...

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Customer Centricity in the Telecommunications Industry CUSTOMER CENTRICITY IN THE TELECOMMUNICATIONS INDUSTRY

whitepaper

Mar 21, 2019

These competitive forces particularly apply to the telecommunications industry. Within the telecommunications Category, competitors continue to slug it out for increasingly demanding customers who treat products and Services as commodities and where price unfortunately becomes the only differentiato...

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5 Facebook Advertising Tactics 5 FACEBOOK ADVERTISING TACTICS

whitepaper

Mar 21, 2019

NMPi has been driving performance through social advertising for the past five years. During this time, digital marketing has grown and changed; Facebook has adapted to these changes by implementing initiatives that improve and refine their targeting. It has truly grown from a platform that drives p...

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The 2019 Report on Travel Advertising THE 2019 REPORT ON TRAVEL ADVERTISING

whitepaper

Mar 20, 2019

To that end, Sojern surveyed more than 600 travel marketers around the world to better understand how they’re navigating these complexities. We examine their key challenges, how they are allocating advertising budget across channels, where they are finding success, and what technologies may im...

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The Essential Guide to Social Media Advertising THE ESSENTIAL GUIDE TO SOCIAL MEDIA ADVERTISING

whitepaper

Mar 16, 2019

Facebook ad campaigns are structured into three levels: the campaign, ad set, and ad. The creation of your ad campaign begins with setting the objective of your campaign, then goes into deciding whom to target your ad to and what pricing to set, and finishes with the creative aspects of choosing ima...

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DRIVING GROWTH AND PROFITABILITY IN CLOUD-BASED SOFTWARE AND ADVERTISING DRIVING GROWTH AND PROFITABILITY IN CLOUD-BASED SOFTWARE AND ADVERTISING

whitepaper

Mar 14, 2019

"Safe Harbor" statement under the Private Securities Litigation Reform Act of 1995: This presentation contains forward-looking statements concerning. Synacor’s expected financial performance as well as Synacor’s strategic and operational plans. The achievement or success of the...

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NBAA Advertising Media Kit NBAA ADVERTISING MEDIA KIT

whitepaper

Mar 14, 2019

Our readers are the key decision-makers in their companies who manage budgets to acquire and maintain business aircraft, as well as to purchase products and services to equip and maintain their fl eets and provide in-cabin services for passengers.

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Advertising Ethics and Social Issues: Gillette’s Close Shave with Toxic Masculinity ADVERTISING ETHICS AND SOCIAL ISSUES: GILLETTE’S CLOSE SHAVE WITH TOXIC MASCULINITY

whitepaper

Mar 14, 2019

Gillette took to social media to air their new “We Believe” advertisement in early January of 2019. The ad depicts what some would consider the issues related to the common “boys will be boys” mind set and the issues related to current social movements. The ad depicts men of ...

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Response to Call for Evidence on the Impact of Social Media on the Administration of Justice RESPONSE TO CALL FOR EVIDENCE ON THE IMPACT OF SOCIAL MEDIA ON THE ADMINISTRATION OF JUSTICE

whitepaper

Mar 08, 2019

Social media posts which are prejudicial or which identify those subject to anonymity orders are not uncommon, and there is an added risk that this material could be seen by jurors; Many social media users may be unaware of reporting restrictions and of what would constitute a breach of an anonymity...

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Why the Modern Ad Server is an Essential Tool for Every Advertiser WHY THE MODERN AD SERVER IS AN ESSENTIAL TOOL FOR EVERY ADVERTISER

whitepaper

Mar 07, 2019

Ad Servers revolutionized our relationship with the internet. Driven by the astronomical growth of the web, ad servers helped publishers discover new ways of commercializing their content, brands discovered engaged and relevant audiences, and online users were able to gain previously unimagined acce...

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Ad Fraud in digital advertising AD FRAUD IN DIGITAL ADVERTISING

whitepaper

Mar 07, 2019

While it is not possible to completely eliminate ad fraud in one go, it is the duty of everyone in the industry to create an environment that promotes fraud awareness and prevention through anti-fraud initiatives. As a task force, we believe that it is important that everyone in the sector cooperate...

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2019 Advertising & creative best practices 2019 ADVERTISING & CREATIVE BEST PRACTICES

whitepaper

Mar 06, 2019

User acquisition advertising never stays still. Best practices that worked even six months ago can become today’s mistakes. And the more money you spend, the more those mistakes are amplified. A two percent inefficiency in a $10,000-a-month ad spend budget isn’t too dire. But in an accou...

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Giving users more transparency, choice and control over how their data is used in digital advertising GIVING USERS MORE TRANSPARENCY, CHOICE AND CONTROL OVER HOW THEIR DATA IS USED IN DIGITAL ADVERTISING

whitepaper

Mar 06, 2019

Start a discussion with the industry about how to enhance the online privacy of users—including best practices for how to make ads relevant and how to protect users against measures that don’t respect their privacy. While we will prioritize user input to shape the best practices, we&rsqu...

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Introduction to E-Commerce INTRODUCTION TO E-COMMERCE

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Mar 06, 2019

Before going on the actual procedure of developing the e-commerce business, it is important to know about the E-commerce platform some more and clear some basic concepts of ours to make the understanding more deep and sorted.

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Growing your business with AdWords GROWING YOUR BUSINESS WITH ADWORDS

whitepaper

Mar 05, 2019

AdWords is an automated auction. You write your ads and choose relevant keywords. Then, a prospective customer searches and all the ads with keywords related to their search query are put into an auction, including yours. The top ads will appear to your potential customer under the heading ‘Sp...

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The Digital Campaign Index THE DIGITAL CAMPAIGN INDEX

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Mar 04, 2019

In 2004, Chanel produced what is still the most expensive television commercial in history. The two-minute spot (see Exhibit A), directed by Baz Luhrmann and starring Nicole Kidman and Rodrigo Santoro, cost $33 million, and at this point, it’s unlikely that another brand will ever surpass it. ...

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How to Run Successful LinkedIn Ads HOW TO RUN SUCCESSFUL LINKEDIN ADS

whitepaper

Feb 27, 2019

Whether you’re looking to raise your brand awareness, build professional relationships, or drive leads on social, using LinkedIn Sponsored Content is a must. LinkedIn is the B2B social media platform for content distribution, making it invaluable as a B2B ad platform. Whether you’ve dabb...

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PIVOTING TO GROWTH: SELLING ADVERTISING & MARKETING IN THE DIRECT BRAND ECONOMY PIVOTING TO GROWTH: SELLING ADVERTISING & MARKETING IN THE DIRECT BRAND ECONOMY

whitepaper

Feb 26, 2019

Over the past few years, we have witnessed a record rise of direct brands—companies that create value through low-barrier, capital-flexible, leased or rented supply chains, with value creation accomplished primarily through the direct relationships between the company and its end consumers. Th...

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The Invisible Key to Content Success THE INVISIBLE KEY TO CONTENT SUCCESS

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Feb 25, 2019

Сontent has proven to be one of the most powerful marketing tools. However, even the content marketing practitioners that have risen to immense heights in their profession, still have to work hard and strive to make sure the result of their efforts meets both business needs and the expectations of t...

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How Google Fights Disinformation HOW GOOGLE FIGHTS DISINFORMATION

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Feb 24, 2019

The open Internet has enabled people to create, connect, and distribute information like never before. It has exposed us to perspectives and experiences that were previously out-of-reach. It has enabled increased access to knowledge for everyone. Google continues to believe that the Internet is a bo...

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Thenewtv redefining video for viewers and advertisers THENEWTV REDEFINING VIDEO FOR VIEWERS AND ADVERTISERS

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Feb 24, 2019

TV has undergone such transformation over the past decade that a new name is needed to fully represent this evolved medium. Comcast Spotlight, and others, including the Interactive Advertising Bureau, have dubbed it “The New TV.” In short, The New TV offers consumers unprecedented access...

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Five Ways to Improve Your Digital Media Effectiveness FIVE WAYS TO IMPROVE YOUR DIGITAL MEDIA EFFECTIVENESS

whitepaper

Feb 21, 2019

As many savvy media buyers know, well-placed digital display ads can offer a far better ROI than TV spots. They’re interactive (often), trackable and cost effective. Display ads may represent a successful way to provide more-effective impressions, branding and targeting compared to their older...

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Media Targeting Safety Professionals 2019 MEDIA TARGETING SAFETY PROFESSIONALS 2019

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Feb 20, 2019

All advertising is subject to publisher’s approval. ASSP reserves the right to reject advertising not in keeping with the journal’s standards. As the leading voice for the OSH profession, ASSP, publisher of Professional Safety journal, intends to see that advertising contained within the...

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Programmatic Advertising: How Marketing Intelligence Puts You in Control PROGRAMMATIC ADVERTISING: HOW MARKETING INTELLIGENCE PUTS YOU IN CONTROL

whitepaper

Feb 14, 2019

The writing is on the wall: 62% of brands will take their programmatic trading in-house by 2022. The lesser-known fact of the matter is that there is more than one method congealing as a standard. From taking the strategic lead with their agencies via analytics and data ownership to full in-house pr...

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The annual report on the world’s most valuable and strongest brands THE ANNUAL REPORT ON THE WORLD’S MOST VALUABLE AND STRONGEST BRANDS

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Feb 13, 2019

Amazon maintains its title as the world’s most valuable brand in the Brand Finance Global 500, growing nearly 25% to an impressive US$187.9 billion, over US$30 billion more than 2nd place Apple. Notoriously strong for service, last year, Amazon recorded its most successful Prime Day to date, w...

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FACEBOOK ADS VS BOOSTED POSTS FACEBOOK ADS VS BOOSTED POSTS

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Feb 12, 2019

People often have a lot of questions about the different methods of Facebook advertising, and their relative strengths and weaknesses. Selecting the right one can enable businesses to achieve a cost effective way to market their organisation whilst delivering outstanding ROI.

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How To Build a 21st Century Brand HOW TO BUILD A 21ST CENTURY BRAND

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Feb 11, 2019

More than 12,000 stores were projected to close in 2018 up from roughly 9,000 in 2017, and the largest number of closures in U.S. history, according to Cushman & Wakefield, 2017 retail closures were 4x 2016 closures, By 2022, analysts estimate that 1 out of every 4 malls in the U.S. could be out...

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Programmatic Advertising:How Marketing Intelligence Puts You in Control PROGRAMMATIC ADVERTISING:HOW MARKETING INTELLIGENCE PUTS YOU IN CONTROL

whitepaper

Feb 11, 2019

At the beginning of 2017, the World Federation of Advertisers released a report stating that nearly 90% of global brands were reviewing their programmatic strategies. By the end of 2017, a well-cited ANA survey reported that 35% of marketers had expanded their in-house programmatic media buying capa...

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34 Digital Advertising Myths 34 DIGITAL ADVERTISING MYTHS

whitepaper

Feb 06, 2019

Digital advertising has changed quite a bit in the past decade – from new platforms to new creative types to the way that consumers respond to ads online. Unfortunately, these changes have brought along confusion and hesitation surrounding online advertising. People often think of digital adve...

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2019 Online Advertising 2019 ONLINE ADVERTISING

whitepaper

Feb 05, 2019

HTML must be ready to send. HTML is not to exceed 600 pixels across the content area. All images and links must be present in the HTML (Financial Advisor magazine(FA) will not alter or insert images or links). All images are to be hosted by the client (FA will not host images for edirects), FA canno...

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Why the Enduring Appeal of Super Bowl Advertising? WHY THE ENDURING APPEAL OF SUPER BOWL ADVERTISING?

whitepaper

Feb 03, 2019

Super Bowl ad campaigns have created both "buzz" and a little "word of mouth" for advertising brands in the past few years, however, the changes in actual purchase consideration by the consumers were largely negligible. So, then, why are they still such a big deal?

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A Complete Guide to Using Google Ads With Your ChannelPartners A COMPLETE GUIDE TO USING GOOGLE ADS WITH YOUR CHANNELPARTNERS

whitepaper

Feb 02, 2019

Resellers don’t choose not to adopt digital marketing but they do struggle to do it on their own, meaning your channel partners may need your help to embrace it. We have all evolved into ‘digital’ humans in a world that continues to shift to more digital solutions. This revolution ...

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A Brand Marketer’s Guide to Taking Programmatic Advertising In-house A BRAND MARKETER’S GUIDE TO TAKING PROGRAMMATIC ADVERTISING IN-HOUSE

whitepaper

Feb 01, 2019

You’re not alone in this journey, modern marketer. In fact, many brands like yours are taking programmatic advertising in-house. The ANA also found that 35 percent of its marketers expanded their in-house programmatic media buying in 2018— more than double of what they reported for the s...

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Advertising on Apple News Content Guidelines ADVERTISING ON APPLE NEWS CONTENT GUIDELINES

whitepaper

Feb 01, 2019

Guidelines in this document apply to video, banners, native, and expanded experiences appearing on Apple News, Apple News+ and Stocks. Creative agencies and content creators of advertisements should read this document. Guidelines in this document are not intended as legal advice. Adherence to the gu...

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2019 Media Guide Multi-Media Advertising 2019 MEDIA GUIDE MULTI-MEDIA ADVERTISING

whitepaper

Feb 01, 2019

More media channels for advertisers mean more leads that can be generated. With CenterWatch’s expansive advertising solutions, you can create an integrated marketing and advertising strategy that provides the greatest potential for reaching your target audience across a vast global clinical tr...

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INCENTIVIZED MOBILE ADS AND GAME MONETIZATION INCENTIVIZED MOBILE ADS AND GAME MONETIZATION

whitepaper

Jan 31, 2019

This document will describe Tercet Network, a blockchain-based advertising platform for mobile games that will incentivize users to engage with ads. The document is not intended as investment advice, but serves to explain the project and related technologies such as blockchain networks, smart contra...

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Blockchain for Video Advertising: A Market Snapshot of Publisher and Buyer Use Cases BLOCKCHAIN FOR VIDEO ADVERTISING: A MARKET SNAPSHOT OF PUBLISHER AND BUYER USE CASES

whitepaper

Jan 30, 2019

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin the first, and arguably most well-known application of blockchain entered the mainstream. Financial ...

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Microsoft Word AdWords Fundamentals Study Guide MICROSOFT WORD ADWORDS FUNDAMENTALS STUDY GUIDE

whitepaper

Jan 29, 2019

This study guide is for those who want to prepare for the AdWords Fundamentals exam. It provides information about the basic and intermediate aspects of online advertising and AdWords, including the benefits of online advertising, how to set up and manage an AdWords campaign, and how to measure and ...

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Advertising Media Kit 2019 ADVERTISING MEDIA KIT 2019

whitepaper

Jan 28, 2019

Contextual advertising on scitation.org offers advertisers a way to reach their ideal audience across several publications based on keyword targeting. With an improved page design, optimized display and collaborative online tools, users find Scitation.org to be a reliable resource for the latest dev...

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ADVERTISING OPPORTUNITIES 2019 ADVERTISING OPPORTUNITIES 2019

whitepaper

Jan 24, 2019

The power to reach our highly targeted audience and advertise to them across 95% of the internet with your banner ads. For example: A visitor goes to Labelsandlabeling.com, reads an article about digital printing and leaves the website. The footprint left behind means we can target them with your co...

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The New Age of Advertising THE NEW AGE OF ADVERTISING

whitepaper

Jan 24, 2019

An emerging market place for companies to strategically communicate with their consumer base through  the use of real time data is poised to be the next big theme in a wave of change in the advertising industry.

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Social Media & Clinical Trial Recruitment SOCIAL MEDIA & CLINICAL TRIAL RECRUITMENT

whitepaper

Jan 24, 2019

This white paper explores the efficacy of social media advertising, Facebook in particular, as an engine for clinical trial recruitment. Learn how to leverage the platform’s advanced targeting capabilities and massive audience to improve enrollment outcomes while simultaneously reducing operat...

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2019 Video Advertising Trends 2019 VIDEO ADVERTISING TRENDS

whitepaper

Jan 23, 2019

2018 was a record-breaking year for digital video and TV advertising with another huge year-over-year increase in spend. Global total media ad spend was estimated at $628.63 billion in 2018 with digital accounting for 43.5 percent of investments  including growth in all ad formats

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Online advertising in the UK ONLINE ADVERTISING IN THE UK

whitepaper

Jan 21, 2019

The Department of Digital, Culture, Media & Sport (DCMS) commissioned Plum Consulting to provide an independent analysis of the structure of the online advertising sector; the movement of data, content and money through the online advertising value chain; and potential harms that can arise from ...

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GLOBAL ADVERTISING TOKEN GLOBAL ADVERTISING TOKEN

whitepaper

Jan 19, 2019

The GLAD tokens are not intended to constitute securities in any jurisdiction. GLAD tokens are utility
token and cannot have a performance or a particular value outside the GLAD Platform. Therefore this
White-paper cannot constitute a prospectus or offer document for investment in secu...

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Blockchain for Video Advertising:A Market Snapshot of Publisher and Buyer Use Cases BLOCKCHAIN FOR VIDEO ADVERTISING:A MARKET SNAPSHOT OF PUBLISHER AND BUYER USE CASES

whitepaper

Jan 18, 2019

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin–the first, and arguably most well-known application of blockchain entered the mainstream. Fina...

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The Move Toward In-App Advertising THE MOVE TOWARD IN-APP ADVERTISING

whitepaper

Jan 16, 2019

Consumers downloaded 197 billion apps in 2017. That number is projected to grow to more than 350 billion by 2021.1 Clearly, consumers’ use of app-rich mobile devices to access content and connect with friends and family is skyrocketing. Furthermore, the share of online users who stream ad-supp...

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YouTube Closed Captioning the Easy Way YOUTUBE CLOSED CAPTIONING THE EASY WAY

whitepaper

Jan 15, 2019

Closed captioning is a way for persons with auditory disabilities to access your video content. It’s up to you to provide captioning that makes sense and allows persons with disabilities fair and equitable access to your multimedia content

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The SoDA report on Trends in Personalization THE SODA REPORT ON TRENDS IN PERSONALIZATION

whitepaper

Jan 15, 2019

Delivering personalization to consumers at scale requires a combination of the right data and the right technology. Authors from Perficient Digital, Dept, Microsoft, Deepend and others speak to the rise in demand for these experiences, the successes (and candid challenges) that agencies are facing t...

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Global trends study Trends in Personalization GLOBAL TRENDS STUDY TRENDS IN PERSONALIZATION

whitepaper

Jan 15, 2019

The Global Trends in Personalization Study is a collaboration between SoDA and Sitecore to assess investment plans, adoption of emerging technology, organizational priorities and key challenges relative to delivering personalized digital consumer experiences. Data was collected in January andFebruar...

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Accenture Multimedia Ad Sales Solution ACCENTURE MULTIMEDIA AD SALES SOLUTION

whitepaper

Jan 15, 2019

Consumers expect customized content and media companies need insights to target audiences and deliver relevant ads. Rising Advertising and Marketing Costs Automation can help drive ad inventory efficiencies and enable companies to monetize digital ad growth.

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An Introduction to Email Marketing AN INTRODUCTION TO EMAIL MARKETING

whitepaper

Jan 15, 2019

Introductory content is for marketers who are new to the subject. This content typically includes step-by-step instructions on how to get started with this aspect of inbound marketing and learn its fundamentals. After reading it, you will be able to execute basic marketing tactics related to the top...

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Author’s Guide to the New Amazon Advertising Features AUTHOR’S GUIDE TO THE NEW AMAZON ADVERTISING FEATURES

whitepaper

Jan 10, 2019

Amazon Advertising has launched new, enhanced features that give authors more functionality. With this guide, you’ll learn how to use our new ad type, targeting capabilities, and campaign management features. Now you get greater visibility and more insight into your performance, so it’s ...

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The Future of Facebook and Instagram Advertising THE FUTURE OF FACEBOOK AND INSTAGRAM ADVERTISING

whitepaper

Jan 09, 2019

For marketers, using Facebook’s paid tools to expand your reach is a no-brainer. Facebook ads have plenty of great features that enable you to effectively target your posts to a specific audience. This makes it easier to deliver content to the people that actually want to see it. Plus, Faceboo...

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Trending Advertising Formats 2018-2019 TRENDING ADVERTISING FORMATS 2018-2019

whitepaper

Jan 08, 2019

Affiliate Marketing is a booming industry, and it isn’t static every year brings new challenges and regulations. These are imposed by sources such as Google and Facebook, as well as by Advertisers, therefore if you don’t want to miss upcoming trend waves, you should know which way the ma...

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Beginner’s Guide To Data-Driven Email Marketing BEGINNER’S GUIDE TO DATA-DRIVEN EMAIL MARKETING

whitepaper

Jan 06, 2019

Email is one of the central tools of digital marketing and yet is the most underused personalization channel. It gives you direct access to your market 24/7 and helps you stay on the top-of-mind throughout the sales cycle.

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Online Display Advertising:
Its Quantified Effect on Organic Down-Funnel Activity ONLINE DISPLAY ADVERTISING: ITS QUANTIFIED EFFECT ON ORGANIC DOWN-FUNNEL ACTIVITY

whitepaper

Jan 05, 2019

Back in the day, the industry counted clicks and CTRs (click-through rates). But, the numbers were so low many marketing executives used that as a rationale to stop spending. Nobody could prove a return on investment. CPL (cost per lead) programs ruled. In recent years we have allocated significant ...

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DAD Blockchain - Decentralized
Advertising DAD BLOCKCHAIN - DECENTRALIZED ADVERTISING

whitepaper

Jan 05, 2019

Online digital advertising has reached a huge market size after many years of rapid growth but
is plagued by many fundamental problems. Advertisers spend a huge amount of budget on
invalid traffic and lack trust in the ad network. Users as the ultimate value creator do not receive
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THE DIGITAL
TRANSFORMATION
OF MARKETING THE DIGITAL TRANSFORMATION OF MARKETING

whitepaper

Jan 05, 2019

In a little over two decades, not only has digital advertising emerged as the killer category for
marketing, but the very nature of what it means to market and be a marketer has undergone
a significant upheaval.

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Ads: Mobile vs Desktop ADS: MOBILE VS DESKTOP

whitepaper

Jan 02, 2019

Brands are also responding with increasingly comprehensive mobile advertising strategies, while smart marketers are managing their mobile investment as closely as their TV and digital spend. The drive towards using mobile, however, raises questions about how this format compares to other digital ass...

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Fraud in Digital Advertising FRAUD IN DIGITAL ADVERTISING

whitepaper

Jan 02, 2019

Today, fraud attempts amount to 20 to 35 percent of all ad impressions throughout the year, but the fraud that gets through and gets paid for now is now much smaller. We project losses to fraud to reach $5.8 billion globally3 in 2019. In our prior study, we projected losses of $6.5 billion for 2017....

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STATE OF Ad Tech 2019 STATE OF AD TECH 2019

whitepaper

Jan 02, 2019

Since AT&T debuted a campaign with the very irst banner ad in 1994, the world of advertising has never been the same. With the advent of advertising technology, new channels and devices started to ofer diferent ways for advertisers to connect with customers. From the pop-up-happy 90s to Google&r...

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Why upgrade to Sitecore XP 9.1? WHY UPGRADE TO SITECORE XP 9.1?

whitepaper

Jan 01, 2019

Digital marketers today are expected to deliver personalized customer experiences across ever-changing touchpoints, but are often challenged with distributed data sources, time-intensive testing and optimization, and omnichannel delivery options that may actually impede a clear view to the customer ...

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How to choose the best CMS for customer experience management HOW TO CHOOSE THE BEST CMS FOR CUSTOMER EXPERIENCE MANAGEMENT

whitepaper

Jan 01, 2019

We’ve come a long way since the days when a content management system (CMS) was simply a way to manage and update the content on your website. Today, a web CMS is just one type of technology you need to consistently deliver an excellent customer experience. While your web CMS is a crucial comp...

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EVERYONE
CAN ADVERTISE EVERYONE CAN ADVERTISE

whitepaper

Jan 01, 2019

We want to create a connection with our future token holders, partners and the broader ecosystem and therefore know that a traditional white paper is not the way to do that. 100 pages of words, charts, images and mathematical formulae that requires three hours of your time to read is the equivalent ...

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BLOCKCHAIN AND AI FOR EFFECTIVE ADVERT ISING BLOCKCHAIN AND AI FOR EFFECTIVE ADVERT ISING

whitepaper

Dec 31, 2018

AB-CHAINs mission is to deliver the service to companies with cryptocurrency budgets allowing an easy and time-saving way to publish ads on the Internet without converting cryptocurrency into fiat and allowing high returns from advertising budgets. AB-CHAINs vision is becoming the most technological...

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The Holiday Guide to Mobile Advertising 2018 THE HOLIDAY GUIDE TO MOBILE ADVERTISING 2018

whitepaper

Dec 31, 2018

The holidays are a time of increased app usage and mobile ad spending — making this season the perfect opportunity for advertisers to engage audiences and publishers to maximize revenues. And with consumers spending more time than ever in-app, we expect the 2018 holiday season to be more mobil...

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The New SEO: Optimizing For Semantic Search THE NEW SEO: OPTIMIZING FOR SEMANTIC SEARCH

whitepaper

Dec 30, 2018

Previously, SEO was all about creating meta tags and finding places for keywords within content and repeating the same target keyword(s) over and over again. For example, a page about vacuum cleaners would benefit from the term ‘vacuum cleaners’ woven throughout the content multiple time...

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Opt in Value Exchange Advertising for Brands Playbook FINAL OPT IN VALUE EXCHANGE ADVERTISING FOR BRANDS PLAYBOOK FINAL

whitepaper

Dec 30, 2018

From OTT to music, publisher, gaming and dating websites/apps and more, Opt-in Value Exchange advertising is increasingly being embraced as an ad format that provides true value for consumers, with a delivery that consumers actually prefer and with countless studies proving effectiveness for brands ...

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The Russian interactive advertising market 2017-2020 THE RUSSIAN INTERACTIVE ADVERTISING MARKET 2017-2020

whitepaper

Dec 26, 2018

The key objective of the survey was to develop an outlook for the Russian interactive advertising market for the next three years based on independent evaluations and a survey of participants in the media market, including comparisons to other media segments (e.g. TV, out-ofhome advertising [OOH], p...

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2019 ADVERTISING KIT 2019 ADVERTISING KIT

whitepaper

Dec 26, 2018

Robotics Online (www.robotics.org) is the official website of the Robotic Industries Association (RIA) and the global resource dedicated solely to the robotics industry. Robotics Online provides information and education to assist engineers, managers and executives apply and justify robotics and aut...

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How to Use Digital Ads to Grow Your Sales and Revenues HOW TO USE DIGITAL ADS TO GROW YOUR SALES AND REVENUES

whitepaper

Dec 25, 2018

Let’s be honest. When we all started playing around with social media the general consensus was that it was going to drive a bunch of free traffic to our websites. Sure enough, social media can drive traffic to our websites, but it’s getting harder and harder all the time. For one thing,...

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The Mobile Marketing Metrics That Matter to CMOs THE MOBILE MARKETING METRICS THAT MATTER TO CMOS

whitepaper

Dec 21, 2018

Today’s marketers track a lot of metrics in order to better understand their audiences and customers. Understanding what all those clicks, downloads, and conversions mean for your current and future campaigns is tricky enough, let alone translating that data to show how your priorities track t...

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HOW TO CREATE EPIC FACEBOOK ADS HOW TO CREATE EPIC FACEBOOK ADS

whitepaper

Dec 20, 2018

Placing ads on Facebook provides one of the most targeted advertising opportunities today. Online advertising has gone through incredible growth in the last few years and social advertising is no exception. You can advertise on Facebook, LinkedIn, and YouTube with increased chances of reaching your ...

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Email Testing and Optimization EMAIL TESTING AND OPTIMIZATION

whitepaper

Dec 19, 2018

In the lengthy process of building email lists and rolling out new email marketing campaigns, we often forget about the importance of testing. To create and optimize email campaigns, smart marketers analyze previous email programs and try different approaches. Marketers are beginning to realize the ...

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Digital Advertising 2020 DIGITAL ADVERTISING 2020

whitepaper

Dec 15, 2018

Consumers and business buyers receive more messages, through more channels, than ever before. Cutting through the noise requires advertisers to deliver hyperpersonalized messages that resonate at the individual level. Now, advertising is undergoing a transformation  the biggest revolution since...

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ALL ABOUT THE PRICING AND BUYING OF DIGITAL ADS ALL ABOUT THE PRICING AND BUYING OF DIGITAL ADS

whitepaper

Dec 11, 2018

Digital advertisements have some common pricing structures that run across the various types of ads. While ads have different objectives, the prices are often based on the same models. In this section, we are going to take a look at some of these models and what they mean. Many ad units are sold in ...

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Two ways to stop mobile ad fraud TWO WAYS TO STOP MOBILE AD FRAUD

whitepaper

Dec 11, 2018

Looking at the distribution of ad fraud among all the verticals Adjust measures, Games accounts for a third of all fraud blocked by the Fraud Prevention Suite. If you’re a Game publisher and have paid for mobile advertising to attract new users, it’s very likely that your campaign has be...

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2019 GLOBAL DIGITAL AD TRENDS 2019 GLOBAL DIGITAL AD TRENDS

whitepaper

Dec 11, 2018

Innovation is a constant force driving the evolution of the digital media ecosystem. Digital channels are expected to provide nearly all incremental spend flowing into global ad budgets through 2020, and programmatic will account for most of that growth. Publishers and media buyers must understand t...

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THE FIRST ON-DEMAND ADVERTISING PLATFORM THE FIRST ON-DEMAND ADVERTISING PLATFORM

whitepaper

Dec 10, 2018

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor related in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not include or contain any information (or indication that m...

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Programmatic In-Housing: Benefits, Challenges and Key Steps to Building Internal Capabilities PROGRAMMATIC IN-HOUSING: BENEFITS, CHALLENGES AND KEY STEPS TO BUILDING INTERNAL CAPABILITIES

whitepaper

Dec 05, 2018

The IAB Data Center of Excellence is an independently funded and staffed unit within the IAB. Founded to enhance existing IAB resources and to drive the “data agenda” for the digital media, marketing, and advertising industry, the Data Center’s mission is to define boundaries, redu...

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Facebook Advertising 2018 FACEBOOK ADVERTISING 2018

whitepaper

Dec 04, 2018

The platform itself remains free for brands to set up pages for their businesses and enjoy same exposure free of .write but for the wider range of services on offer, ilia now very mu. a 'pay today. offe4ng. That doesn't mean that you need to invest hugely in advertising- still a lot cheaper ...

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GLOBAL ADVERTISING TOKEN GLOBAL ADVERTISING TOKEN

whitepaper

Dec 03, 2018

The GLAD tokens are not intended to constitute securities in any jurisdiction. GLAD tokens are utility token and cannot have a performance or a particular value outside the GLAD Platform. Therefore this White-paper cannot constitute a prospectus or offer document for investment in securities

Read More

The Content Marketing Triple Threat THE CONTENT MARKETING TRIPLE THREAT

whitepaper

Dec 03, 2018

Content marketing is important, but it’s not easy. Especially for big businesses that crank out tons of content to fuel their goals. Why? Because even though they have the advantage of lots of resources and healthy budgets, their organizations are way more complex. Just think about it. Big cor...

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THE FIRST ON-DEMAND
ADVERTISING PLATFORM THE FIRST ON-DEMAND ADVERTISING PLATFORM

whitepaper

Dec 01, 2018

This white paper shall not and cannot be considered as an invitation to enter into an investment. It does not constitute, nor relate in any way, nor should be considered an offering of securities in any jurisdiction. This white paper does not include or contain any information (or indication that mi...

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Programmatic Native Advertising PROGRAMMATIC NATIVE ADVERTISING

whitepaper

Nov 28, 2018

This white paper seeks to provide insight into the status of programmatic native advertising in Europe and deliver guidance on key strategic and implementation considerations. It explores the challenges that advertisers, agencies and publishers are facing and how transparency and control are just as...

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The Blockchain Advertising Protocol for Complete Data Transparency THE BLOCKCHAIN ADVERTISING PROTOCOL FOR COMPLETE DATA TRANSPARENCY

whitepaper

Nov 21, 2018

The digital advertising ecosystem isn’t in a great place. While growth in digital is booming, the most essential members of the ecosystem (namely advertisers and publishers) are frustrated and powerless in the face of an increasingly apparent reality: digital advertising has a transparency pro...

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Introduction to Email List Building INTRODUCTION TO EMAIL LIST BUILDING

whitepaper

Nov 21, 2018

Email marketing is effective and profitable, with an average ROI of 3,800% that’s a return of $38 for each $1 spent. This applies to any type of business, industry, product, or service. Email campaigns are useful at every stage of the customer lifecycle: building brand awareness, extending bra...

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ATTITUDES TO PROGRAMMATIC ADVERTISING ATTITUDES TO PROGRAMMATIC ADVERTISING

whitepaper

Nov 21, 2018

Advertisers continue to demand transparency, greater control, access to quality environments and inventory and are developing in-house strategies to achieve these. According to the research, in-house is now the favored advertiser model with nearly 40% executing their programmatic trading via in-hous...

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THE	SUREFIRE DIGITAL MARKETING	 STRATEGY TO TRIPLE YOUR SALES THE SUREFIRE DIGITAL MARKETING STRATEGY TO TRIPLE YOUR SALES

whitepaper

Nov 20, 2018

LYFE Marketing is a digital marketing agency. We help small businesses develop and implement digital marketing campaigns that drive traffic, leads, and sales. Our agency has helped small businesses implement SEO campaigns that have increased revenue by $96,664.98. Our agency has implemented social m...

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How British and American consumers feel about brands expressing opinions on social media HOW BRITISH AND AMERICAN CONSUMERS FEEL ABOUT BRANDS EXPRESSING OPINIONS ON SOCIAL MEDIA

whitepaper

Nov 20, 2018

More and more, brands are expressing opinions on social and political issues, supporting causes, and presenting themselves as influencers on wider topics in society. But to what extent do consumers believe that brands should associate themselves with certain issues? This paper uses YouGov data to co...

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The Search Engine Land Guide to PPC THE SEARCH ENGINE LAND GUIDE TO PPC

whitepaper

Nov 19, 2018

At its most basic, PPC advertising is an auction-based method of buying digital advertising on a pay-per-click (PPC) basis. Advertisers only pay when someone clicks on (or engages with) an ad rather than paying when an ad impression is served or viewed on the page. Digital marketing is famously jarg...

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Ways To Optimize Your Digital Campaigns WAYS TO OPTIMIZE YOUR DIGITAL CAMPAIGNS

whitepaper

Nov 15, 2018

You also have many tools to help you overcome these challenges. The smart use of digital marketing practices and technologies maximizes the positive impact that you have on your customers and their buying journeys. Optimizing digital marketing engenders more relevant interactions with individual cus...

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7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY 7 STEPS FOR BUILDING A WINNING LEAD NURTURE STRATEGY

whitepaper

Nov 14, 2018

The leads you collect today aren’t necessarily ready to buy immediately. Some of them are, of course, but others may still be researching potential products or solutions and are not ready to make a purchase decision. Your existing customers may also be leads for other products you sell or be i...

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The XR Digital Advertising Guide THE XR DIGITAL ADVERTISING GUIDE

whitepaper

Nov 14, 2018

AR is unique in the sense that users must voluntarily activate the ad experience. For this reason, having a well defined plan for distribution is key to ensuring that your campaign reaches your audience in a frictionless manner, which will ultimately ensure users extract the most out of the experien...

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The Crypto Advertising Platform THE CRYPTO ADVERTISING PLATFORM

whitepaper

Nov 11, 2018

How common is it to see someone deeply engrossed in a video on their mobile device or laptop? In just a few years, it will take an individual more than 5 million years to watch the amount of video that will cross global IP networks each month. Every second, over a million minutes, or almost 17,000 h...

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Top 25 Email Marketing Terms You Should Know TOP 25 EMAIL MARKETING TERMS YOU SHOULD KNOW

whitepaper

Nov 07, 2018

If you have ever felt out of your depth in a discussion about email marketing, rest assured you are not alone. These top 25 common email marketing terms and defi nitions below will help you expand your email marketing vocabulary and make you look and feel like an expert

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Why you need to work on your Amazon SEO WHY YOU NEED TO WORK ON YOUR AMAZON SEO

whitepaper

Nov 06, 2018

On Amazon, the objective for your product is to be found and to convert due to having a convincing product detail page and having a high SEO ranking. In this guide, you will discover our best practices to improve your SEO on the marketplace. The title, images, bullet points, customer reviews, price,...

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ADVERTISING AND MARKETING AGENCIES ADVERTISING AND MARKETING AGENCIES

whitepaper

Nov 06, 2018

Leverage SMS as an additional marketing channel to service and delight your clients. With Textlocal, you can create and send attractive SMS campaigns along with attachments, discount vouchers, and personalized offers. What’s more, you will also be able to track the effectiveness of both your o...

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Spheroid Universe your space rules SPHEROID UNIVERSE YOUR SPACE RULES

whitepaper

Nov 05, 2018

All over the surface of the planet Earth, wherever there's internet. In the digital space of our smartphones. In the planet Earth’s augmented reality, which is aligned with the material reality , split up into private plots independently of ‘traditional’ property to material ob...

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2018
Marketing
Solutions 2018 MARKETING SOLUTIONS

whitepaper

Nov 01, 2018

The insurance market is increasingly competitive, fast-paced and complex. Insurance Day covers this shifting landscape helping businesses mitigate and minimise risk and discover new business opportunities. We focus on the major aspects of the specialty insurance value chain, including underwriting, ...

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Hacking Adwords HACKING ADWORDS

whitepaper

Oct 24, 2018

We’ve told you time and again that Quality Score is super important. It lowers your cost per click. It lowers your cost per action. It improves your ad rankings. In short, high Quality Scores correlate really well with overall account success.

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Defining blockchain interactive advertising & marketing DEFINING BLOCKCHAIN INTERACTIVE ADVERTISING & MARKETING

whitepaper

Oct 18, 2018

There are prior attempts trying to solve digital advertising’s problem with Blockchain technology, however, Blockchain economy has its own advertising problem to be solved. It is impractical to promote Blockchain projects in Internet since digital advertising industry can not profile Blockchai...

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The changing digital advertising ecosystem in Germany THE CHANGING DIGITAL ADVERTISING ECOSYSTEM IN GERMANY

whitepaper

Oct 18, 2018

Programmatic advertising is the current hype in advertising, and a shift towards trading inventory programmatically has a tremendous impact on the advertising market. Looking abroad but here in Germany too, a strong tandem has crystalized. Digital advertising is increasingly dominated by walled-gard...

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The Art and Science of Digital Storytelling: The Five ‘R’s of Creative Advertising THE ART AND SCIENCE OF DIGITAL STORYTELLING: THE FIVE ‘R’S OF CREATIVE ADVERTISING

whitepaper

Oct 18, 2018

Everyone has a story. Whenever we meet someone for the first time, we tell them our stories so that we can unpack and present a version of ourselves that other people can get the measure of. We signal our beliefs, tastes, competencies, and aspirations by presenting stories that demonstrate where we ...

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Smart advertising transaction token SMART ADVERTISING TRANSACTION TOKEN

whitepaper

Oct 15, 2018

Until now, this was all done by human in agencies. They hold the cards. The opportunity was obvious: create a secure index of advertising offers! While searching for the best solution, we realized blockchain would be perfect for our needs. It is a decentralized and distributed database that guarante...

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BLOCKCHAIN AND AI FOR EFFECTIVE ADVERTISING BLOCKCHAIN AND AI FOR EFFECTIVE ADVERTISING

whitepaper

Oct 15, 2018

AB-CHAINs mission is to deliver the service to companies with cryptocurrency budgets allowing an easy and time-saving way to publish ads on the Internet without converting cryptocurrency into fiat and allowing high returns from advertising budgets. AB-CHAINs vision is becoming the most technological...

Read More

Advertising on Facebook ADVERTISING ON FACEBOOK

whitepaper

Oct 09, 2018

Nowadays Facebook plays a huge role in a major number of companies that try to promote their product or services. It becomes one of the easiest ways to reach the potential customer and find out what does he/she like. Special features like “Facebook Business Manager” open a big variety of...

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DECENTRALIZED
FACIAL RECOGNITION
DIGITAL BILLBOARDS DECENTRALIZED FACIAL RECOGNITION DIGITAL BILLBOARDS

whitepaper

Oct 04, 2018

Exciting as this is, the market continues to suffer from historic challenges that impact advertisers,
publishers and consumers alike. Of these challenges, the most often criticized are; the costs borne
by advertisers due to too many middlemen; misleading information of targeting effici...

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Driving Sales Behavior With Non-Cash Rewards DRIVING SALES BEHAVIOR WITH NON-CASH REWARDS

whitepaper

Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

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Change the sales rep experience, improve the customer experience CHANGE THE SALES REP EXPERIENCE, IMPROVE THE CUSTOMER EXPERIENCE

whitepaper

Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel the purpose of a CRM was more about preserving the...

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Pipeline Management and Forecasting Are Key to Improving the Sales Experience PIPELINE MANAGEMENT AND FORECASTING ARE KEY TO IMPROVING THE SALES EXPERIENCE

whitepaper

Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

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DIGITAL ADVERTISING EFFECTIVENESS DIGITAL ADVERTISING EFFECTIVENESS

whitepaper

Sep 30, 2018

The measurement of advertising effectiveness is steeped in a history of evolution and the introduction of digital channels has increased this pace of change. In order to understand how the industry measures digital ad effectiveness and how digital media contributes to advertising success, this white...

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Social Media Trends 2018 SOCIAL MEDIA TRENDS 2018

whitepaper

Sep 20, 2018

As we look forward to 2018, it’s clear that the dominance of social networking will continue to increase. Across all global markets, consumers are spending more time on social networks every year. While connecting with friends remains the top motivation for using social networks, digital consu...

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ADVERTISING & BRANDING OPPORTUNITIES 2018–2019 ADVERTISING & BRANDING OPPORTUNITIES 2018–2019

whitepaper

Sep 10, 2018

The Association for Women in Science (AWIS) is a leading global network with 80 grassroots chapters and affiliates connecting more than 100,000 professionals in STEM with members, allies and supporters worldwide. Founded in 1971, AWIS is the leading organization dedicated to driving excellence in ST...

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Decentralized Advertising DECENTRALIZED ADVERTISING

whitepaper

Aug 20, 2018

Online digital advertising has reached a huge market size after many years of rapid growth but is plagued by many fundamental problems. Advertisers spend a huge amount of budget on invalid traffic and lack trust in the ad network. Users as the ultimate value creator do not receive any reward and hav...

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INSTAGRAM FOR BUSINESS IN 2018 INSTAGRAM FOR BUSINESS IN 2018

whitepaper

Aug 13, 2018

Just look at Instagram’s newest features! In the last year alone, Instagram has released dozens of new features for businesses, including new ad types, paid partnership tools, and new ways to drive traffic and make sales. And as more businesses use Instagram to connect with customers, a brand ...

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Global Digital media trends 2018: GLOBAL DIGITAL MEDIA TRENDS 2018:

whitepaper

Aug 12, 2018

Deloitte Global is pleased to offer in 2018 an expanded version of the US Digital media trends survey, formerly the Deloitte Digital Democracy Survey, now in it's 12 the edition in the US. This global Digital media trends survey compares data from seven countries: Brazil, China, France, Germany,...

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Blockchain Social Network BLOCKCHAIN SOCIAL NETWORK

whitepaper

Aug 08, 2018

The biggest problem of existing social networks is their “ungratefulness” for the efforts made by ordinary users that create content. On existing social networks like Instagram, Facebook, Reddit, Twitter, VK, and many others, users generate quality and unique content without any compensa...

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The Digital Advertising Stats You Need for 2018 THE DIGITAL ADVERTISING STATS YOU NEED FOR 2018

whitepaper

Jul 25, 2018

2017 was another big year for advertisers, publishers, and ad tech providers. We saw the continued dominance of clientside header bidding as well as the advent of server-to-server; the announcement of a new ad tech consortium to make cookieless, cross-device targeting a reality; a promising industry...

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Incentive Compensation Management: Build Versus Buy INCENTIVE COMPENSATION MANAGEMENT: BUILD VERSUS BUY

whitepaper

Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit risk from errors and overpayments is often the mos...

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The Three “S’s” of a Great Incentive Compensation Management System THE THREE “S’S” OF A GREAT INCENTIVE COMPENSATION MANAGEMENT SYSTEM

whitepaper

Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavior are not working for any number of reasons. Most...

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Why Enterprise CPQ Implementations Fail WHY ENTERPRISE CPQ IMPLEMENTATIONS FAIL

whitepaper

Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlays of your existing infrastructure, or a simple app you sign up for a...

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Moving Away from Spreadsheets: How to Know When It’s Time MOVING AWAY FROM SPREADSHEETS: HOW TO KNOW WHEN IT’S TIME

whitepaper

Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s hopeful. He’s waiting. He knows he’ll co...

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OMG DIGITAL MARKETING AGENT 2018 WHITEPAPER OMG DIGITAL MARKETING AGENT 2018 WHITEPAPER

whitepaper

Jul 23, 2018

An agent, online, is somebody who can reliably and skillfully duplicate some critical aspect of online business, such as getting targeted traffic to a website. Without much fanfare, they proceed to do just that, making a lot of quiet profit either consulting, joint venturing or as a solopreneur. Bec...

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The Modern Publisher’s Guide to Video Advertising THE MODERN PUBLISHER’S GUIDE TO VIDEO ADVERTISING

whitepaper

Jul 19, 2018

Long story short: Video advertising has come a long way. From the days when sales mainly occurred by picking up the phone and when early prerolls ran like television spots without tracking, much of video advertising now takes place in milliseconds within a complex and programmed ecosystem.

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The Science of Social Media Advertising THE SCIENCE OF SOCIAL MEDIA ADVERTISING

whitepaper

Jul 17, 2018

Advances in digital marketing offer unprecedented opportunities to target consumers in increasingly personalized ways. This type of targeting enables advertisers to leverage their existing customer relationship management (CRM) databases to find potentially high-value consumers. On Facebook, for exa...

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THE COMPLETE GUIDE TO FACEBOOK ADVERTISING THE COMPLETE GUIDE TO FACEBOOK ADVERTISING

whitepaper

Jul 11, 2018

Facebook Advertising is now one of the most effective tools out there to grow your business, create loyal customers, and generate leads and sales. There are now over 3 million businesses advertising on Facebook and there’s never been a better time to start than now.

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An advertising, Blockchain Based, Content Platform AN ADVERTISING, BLOCKCHAIN BASED, CONTENT PLATFORM

whitepaper

Jul 10, 2018

Quinads is an advertisement platform with blockchain based where we can create many contents in a form of video, picture, text, and also allows us to socially interact and rewarded by cryptocurrency. Quinads combines social interaction and cryptocurrency. Every user can create an interesting content...

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Why Social Media Users Interact with Organizations WHY SOCIAL MEDIA USERS INTERACT WITH ORGANIZATIONS

whitepaper

Jul 10, 2018

Social networking sites (SNSs) have changed how organizations and the public interact. While communication scholars have explored many aspects of social media, no published research asks SNS users why they direct message organizations, tag organizations, or post on their public profiles. This paper ...

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Digital media trends survey DIGITAL MEDIA TRENDS SURVEY

whitepaper

Jun 28, 2018

In a world where speed, agility, and the ability to spot hidden opportunities can separate leaders from laggards, the delay is not an option. Deloitte’s Center for Technology, Media & Telecommunications helps organizations detect risks, understand trends, navigate tough choices, and make w...

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The Present and Future of Mobile Video Advertising THE PRESENT AND FUTURE OF MOBILE VIDEO ADVERTISING

whitepaper

Jun 26, 2018

To say that advertisers of all stripes are bullish on in-app mobile advertising might actually be an understatement. Globally, brand spend on mobile video ads increased 109 percent between 2016 and 2017, and 24 percent in the first quarter of 2018 compared to the first three months of 2017. Similar ...

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Digital Brand Advertising and Measurement DIGITAL BRAND ADVERTISING AND MEASUREMENT

whitepaper

Jun 18, 2018

The Social Media Marketing will provide a platform to promote your organization in a way that will generate real followers, determine your social media goals and develop a plan to reach them, and identify which social media platforms will work for you. This year’s findings demonstrate that adv...

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How digital marketers are redefining customer engagement and lifetime value HOW DIGITAL MARKETERS ARE REDEFINING CUSTOMER ENGAGEMENT AND LIFETIME VALUE

whitepaper

Jun 18, 2018

Email is still the go-to channel for most of your
customers, but it lacks the powerful real-time
the connection of mobile offers. By combining the popularity
of email with the immediacy of mobile messaging, you
can create the multichannel digital experience today’s<...

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2018 DIGITAL MARKETING PLANS 2018 DIGITAL MARKETING PLANS

whitepaper

Jun 15, 2018

An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives. Sounds simple, but what will an effective digital marketing plan look like in 2018? To find out, Ascend2 and our Research Partners fielded the 2018 Digital Marketing Plans Surve...

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4 MUST-DOS FOR MARKETING BUDGET PLANNING 4 MUST-DOS FOR MARKETING BUDGET PLANNING

whitepaper

Jun 14, 2018

Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spend with your most critical priorities.

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SECURE MEDIA ECOSYSTEM SECURE MEDIA ECOSYSTEM

whitepaper

Jun 14, 2018

Mesmer is a standalone blockchain powered by Proof of Influence (PoI) consensus protocol, and Mesmr.tv is its proof of concept. PoI is a solution to the scalability issues of Ethereum, and the sustainability issues of Bitcoin. Mesmr.tv illustrates the functionality and concepts behind PoI: using con...

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Appraise Digital Marketing APPRAISE DIGITAL MARKETING

whitepaper

Jun 13, 2018

As an independent digital marketing and technology consultancy, Appraise empowers clients to take control of their digital marketing; offering impartial advice, total transparency and efficient investments.

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5 Tips for Setting Measurable Social Media Goals 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

whitepaper

Jun 13, 2018

Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every organization must determine the applicable metrics...

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ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM

whitepaper

Jun 12, 2018

TRANSPARENT and competitive marketplace WIDE range of social media platforms, such as YouTube, Instagram, Facebook, Twitter, etc. REDUCED operational costs and fees when working with Influencer campaigns ACCESSIBLE and easy-to-use, even for small businesses and influencers in the early stage of soci...

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The Marketplace for Digital Assets and Services THE MARKETPLACE FOR DIGITAL ASSETS AND SERVICES

whitepaper

Jun 11, 2018

In the ever-growing market for software products and services increasingly provided by freelancers, there is a space for a single marketplace where clients and freelancers can meet easily without intermediaries in a structured and transparent way with mechanisms protecting both sides. Current market...

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GET READY TO ACTIVATE MARKETING CAMPAIGNS WITH MOBILE WALLETS GET READY TO ACTIVATE MARKETING CAMPAIGNS WITH MOBILE WALLETS

whitepaper

Jun 05, 2018

Mobile wallets are slowly, but surely getting traction in Europe and the US. By 2020, Forrester expects mobile wallet adoption rates to double. Learn how innovative marketers are using mobile wallets to help them reduce marketing costs, acquire new customers, improve retention and generate significa...

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Media Buyer’s Guide to Sponsored Content MEDIA BUYER’S GUIDE TO SPONSORED CONTENT

whitepaper

Jun 04, 2018

Are you ready to build sponsored content into your marketing budget but are unsure how to get started?The Media Buyer’s Guide to Sponsored Content is your one-stop guide to sponsored articles on media outlets and blogs. It also includes the World's first and only statistical pricing analys...

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COUNTDOWN TO ASC 606: WHAT ADVERTISING COMPANIES NEED TO KNOW COUNTDOWN TO ASC 606: WHAT ADVERTISING COMPANIES NEED TO KNOW

whitepaper

Jun 01, 2018

As we march toward its adoption, ASC 606, Revenue from Contracts with Customers, is on the mind of every CFO and controller. The new revenue recognition standard is a sweeping set of new regulations that all of the major accounting firms agree may constitute the biggest accounting change the world h...

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The Inbound Marketer’s Guide to Earned Media THE INBOUND MARKETER’S GUIDE TO EARNED MEDIA

whitepaper

May 30, 2018

Earned media has emerged as one of the most effective ways to simultaneously generate leads, increase brand awareness, and earn web traffic from search engines, social media influencers, and online media outlets. Mastering Earned Media Marketing can lift your brand out of interruptive online ad...

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2018 Social Media Trends in Financial Services 2018 SOCIAL MEDIA TRENDS IN FINANCIAL SERVICES

whitepaper

May 30, 2018

Hootsuite’s financial services report examines key industry trends, tracking how organizations are using enterprise social media solutions to grow revenues, decrease operational costs, and manage digital risks. Our aim is to provide a comprehensive overview of the social landscape in 2018, cov...

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ADVERTISING MEDIA KIT 2018-19 ADVERTISING MEDIA KIT 2018-19

whitepaper

May 30, 2018

The publisher reserves the right to exclude any advertisement that does not conform to the standards of the publication. Advertisers and their agencies, when placing an ad, take full responsibility for the content of their ad and agree to hold PDK harmless against any damages, costs, and expenses in...

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Are You Wasting Money on Google Ads? ARE YOU WASTING MONEY ON GOOGLE ADS?

whitepaper

May 28, 2018

Search advertising is the largest expense for most digital advertisers, yet many are uncertain they’re spending efficiently. Google Ads (formerly Google Adwords) and Bing Ads have evolved dramatically over the past several years, developing more features that enable advertisers to make their a...

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9 Steps to an Integrated Marketing & Advertising Campaign 9 STEPS TO AN INTEGRATED MARKETING & ADVERTISING CAMPAIGN

whitepaper

May 28, 2018

This eBook describes how to reach your customers and obtain quantifiable results for your marketing campaigns through a systematic, step-by-step approach to planning, monitoring and measuring the campaign using social media.

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E-mail marketing blockchain based evaluation and rewarding system E-MAIL MARKETING BLOCKCHAIN BASED EVALUATION AND REWARDING SYSTEM

whitepaper

May 25, 2018

When we look at modern methods of marketing, email marketing proves incredibly effective. The ROI on an organization’s efforts can be as high as 3800%, or $38 for every dollar spent. Consider that 77% of ROI comes from segmented, targeted, and triggered campaigns. That positions email marketin...

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TOP 5 Ways DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM TOP 5 WAYS DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM

whitepaper

May 23, 2018

When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Did you know? Most consumers find products on Google, hear about offers on social media, and make decisions based on short videos

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How to Plan, Develop, Execute and Track an
Integrated Marketing Campaign HOW TO PLAN, DEVELOP, EXECUTE AND TRACK AN INTEGRATED MARKETING CAMPAIGN

whitepaper

May 18, 2018

Audiences no longer consume media in silos. As a result, taking a holistic and integrated approach to the creation, optimization, distribution, and measurement of all your digital marketing efforts should be your marketing norm. Building successful, integrated, and scalable marketing campaigns requi...

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B2B Online Display Advertising B2B ONLINE DISPLAY ADVERTISING

whitepaper

May 18, 2018

B2B decision makers no longer make decisions on their own. Even C-level buyers operate in an atmosphere of consensus and buy-in from multiple coworkers and influencers. Data-driven decision making is the norm, and B2B purchases are based on facts, input from peers, and a lot of online research. How ...

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WHAT ADVERTISING COMPANIES NEED TO KNOW About The New Revenue Recognition Standard WHAT ADVERTISING COMPANIES NEED TO KNOW ABOUT THE NEW REVENUE RECOGNITION STANDARD

whitepaper

May 17, 2018

As we march toward its adoption, ASC 606, Revenue from Contracts with Customers, is on the mind of every CFO and controller. The new revenue recognition standard is a sweeping set of new regulations that all of the major accounting firms agree may constitute the biggest accounting change the world h...

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Building Your Brand Using Social Media BUILDING YOUR BRAND USING SOCIAL MEDIA

whitepaper

May 16, 2018

Most companies know they need to tap into the power of social media to build their online presence and connect with customers. But they often lack a concrete strategy and miss out on the opportunities offered by social. In this tip sheet, you’ll find out how to create the best social media pla...

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A REVOLUTIONARY BLOCKCHAIN-BASED RECOMMENDATION NETWORK THAT DELIVERS ADVERTISING REVENUE TO USERS A REVOLUTIONARY BLOCKCHAIN-BASED RECOMMENDATION NETWORK THAT DELIVERS ADVERTISING REVENUE TO USERS

whitepaper

May 09, 2018

Blinked is an existing social media platform for recommendations that is building upon the innovations in blockchain technology by integrating a proprietary Blinked (BLKD) crypto-token that will enable users to get paid for their recommendations and for experiencing digital ads. It is the first medi...

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Connecting
Merchants & Consumers
with Blockchain CONNECTING MERCHANTS & CONSUMERS WITH BLOCKCHAIN

whitepaper

May 08, 2018

Despite the rapid growth of online and mobile commerce, consumption mostly still takes place
offline. But the offline commerce market, even with its staggering market size of $25 trillion, still lags
behind in technology due to the time and energy it takes to introduce and spread new t...

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Connecting
Merchants & Consumers
with Blockchain CONNECTING MERCHANTS & CONSUMERS WITH BLOCKCHAIN

whitepaper

May 08, 2018

Despite the rapid growth of online and mobile commerce, consumption mostly still takes place offline. But the offline commerce market, even with its staggering market size of $25 trillion, still lags behind in technology due to the time and energy it takes to introduce and spread new technology.

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THE STATE OF Digital Advertising 2018 THE STATE OF DIGITAL ADVERTISING 2018

whitepaper

Apr 25, 2018

Advertisers are challenged with the ability to meet shopper expectations online, so allowing marketers to target based on search intent rather than demographics has contributed to Google’s continued success. Equally, with the proliferation of mobile devices and hyper-connectivity, social is be...

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Bridging the Customer Journey across the Physical and Digital Worlds BRIDGING THE CUSTOMER JOURNEY ACROSS THE PHYSICAL AND DIGITAL WORLDS

whitepaper

Apr 24, 2018

People today shop online, but most still prefer to complete their purchases at a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store. Getting better insight into this complex digital-to-physical purchase path helps marketers design better ex...

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ONLINE VIDEO ADVERTISING: All you need to know in 2018 ONLINE VIDEO ADVERTISING: ALL YOU NEED TO KNOW IN 2018

whitepaper

Apr 19, 2018

First, like for every digital marketing channel, also the video space starts to get saturated (the law of diminishing returns affects any kind of advertisement) and CTR is lower compared to previous years. To win the video ad war, in 2018 we’ll probably see more companies competing with shorte...

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How to Maximize SEO ROI HOW TO MAXIMIZE SEO ROI

whitepaper

Apr 17, 2018

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describes an optimal workflow for the SEO group and each t...

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Step by Step B2B Content Syndication Process STEP BY STEP B2B CONTENT SYNDICATION PROCESS

whitepaper

Apr 17, 2018

Before we discuss the benefits, let us clarify one looming doubt. A lot of marketers think that Google penalizes content syndication because it is seen as duplicate. But, that is not the case. The link directs the Google bot to the original website where the article/blog post was published.

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The bad, the ugly, and the truth of mobile ad fraud THE BAD, THE UGLY, AND THE TRUTH OF MOBILE AD FRAUD

whitepaper

Apr 13, 2018

Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - and our Fraud Prevention Suite has so far rejected ...

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A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN

whitepaper

Apr 12, 2018

Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global expansion, larger communities of users, more serv...

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UK advertising in a digital age UK ADVERTISING IN A DIGITAL AGE

whitepaper

Apr 11, 2018

The UK’s advertising industry is a success story. Advertising fuels the economy by helping businesses to grow and compete against one another. It is also a significant sector of the economy on its own. The UK, especially London, is a global center for advertising, exporting services to clients...

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5 Digital Marketing Trends 2018 5 DIGITAL MARKETING TRENDS 2018

whitepaper

Apr 10, 2018

The digital transformation is currently considered the biggest challenge for companies in all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. Gartner predicts that by 2020, approximately 75% of...

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2018 B2B Advertising & Marketing Outlook 2018 B2B ADVERTISING & MARKETING OUTLOOK

whitepaper

Apr 10, 2018

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, coming up with ways to maximize its impact for B2B&rsq...

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Improve Google AdWords Performance with Ratings & Reviews IMPROVE GOOGLE ADWORDS PERFORMANCE WITH RATINGS & REVIEWS

whitepaper

Apr 10, 2018

Whether you are using or thinking of using, Google AdWords to advertise your service and or product(s), it’s important to optimize your campaigns to maximize their effectiveness. Google AdWords is a Pay Per Click (PPC) platform used by businesses to drive traffic and sales. Due to its populari...

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DIGITAL MARKETING PLAN FOR A B2B COMPANY DIGITAL MARKETING PLAN FOR A B2B COMPANY

whitepaper

Apr 09, 2018

Digital marketing is an umbrella term which describes any form of marketing that exists online. When selected and implemented appropriately, digital marketing can open new doors of opportunities for small and medium sized enterprises. By using digital channels enterprises can connect with their curr...

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ONLINE ADVERTISING MARKET AND INDUSTRY ONLINE ADVERTISING MARKET AND INDUSTRY

whitepaper

Apr 09, 2018

According to Statista1 the online advertising market will keep growing every year until at least 2022. The expectation is that the market will reach $281 billion in 2018 and nearly $400 billion in 2022. This data is supported by research of Magna Global2 , that shows us that the online advertising m...

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Marketing Your Fitness Business on Mobile and Online in 2018 MARKETING YOUR FITNESS BUSINESS ON MOBILE AND ONLINE IN 2018

whitepaper

Apr 03, 2018

Your future ftness clients have to fnd you before they can love you. This guide explains how to make your fitness business easy to find on mobile and online, which like it or not is where most services get shared and discovered. From your future clients’ perspective, if your business can&rsquo...

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The Definitive Guide to SEO in 2018 THE DEFINITIVE GUIDE TO SEO IN 2018

whitepaper

Apr 03, 2018

SEOs detected about 5 Google algorithm updates in 2017 and all we know about them are various sorts of rumors and speculations. So, to help you get to grips with the uncertainty, I've prepared a list of recommendations SEOs should focus on right now. SEOs detected about 5 Google algorithm update...

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Introduction to social media INTRODUCTION TO SOCIAL MEDIA

whitepaper

Apr 02, 2018

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead, they are primarily about connecting with friends,...

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LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES? LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES?

whitepaper

Mar 28, 2018

Marketers use a variety of consumer location data sources, but they are not all created equal. Some location data sources create better personalization than others. With the right location data, you will upgrade your personalization, deliver advertising that better resonates, and see stronger campai...

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Outdoor Advertising Report OUTDOOR ADVERTISING REPORT

whitepaper

Mar 28, 2018

The California Department of Transportation (Caltrans) has prepared this report in response to Senate Bill 853 (Committee on Budget and Fiscal Review, Chapter 27, Statutes of 2014) regarding advertising on changeable message signs (CMS) on the State highway system. The report examines only the feasi...

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Building An Email CRM Strategy For A Stronger Brand-Consumer Relationship BUILDING AN EMAIL CRM STRATEGY FOR A STRONGER BRAND-CONSUMER RELATIONSHIP

whitepaper

Mar 27, 2018

One of the most important assets to a marketing team is email, so it is invaluable to build an Email CRM strategy that can generate repeatable, consistent and projectable profitability.  However, it is difficult to maintain a strong relationship with consumers today due to their ever-changing a...

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DIGITAL ADVERTISING SOON TO GRAB 50% OF ALL
AD DOLLARS DIGITAL ADVERTISING SOON TO GRAB 50% OF ALL AD DOLLARS

whitepaper

Mar 21, 2018

In its Latest Advertising Forecast Report Published Today, MAGNA Expects the US Ad Market to Reach a New All-Time High in 2018. Media owners will collect $197 billion in net advertising revenues (NAR) growth of +5.5% over 2017. This will be driven by a strong economic environment and incremental ad ...

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2018 digital trends 2018 DIGITAL TRENDS

whitepaper

Mar 14, 2018

There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integration of artificial intelligence and cloud-based ...

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Nine Golden Opportunities for Marketers to Seize in 2018 NINE GOLDEN OPPORTUNITIES FOR MARKETERS TO SEIZE IN 2018

whitepaper

Mar 13, 2018

A change was the watchword and upheaval the new normal. As leading providers of omnichannel digital solutions for performance marketers, we couldn’t be more excited about the year ahead; one that promises to sustain, and even accelerate, this ascending pace of innovation. Within this fluid env...

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2018 DIGITAL MARKETING TRENDS 2018 DIGITAL MARKETING TRENDS

whitepaper

Mar 13, 2018

Live video streaming and influencer marketing also came to life in 2017. New consumer technologies, like live video, enabled users to capture the attention of their peers and build more than-humble followings. These pseudo-celebrity personalities are now being categorized as micro-influencers and ar...

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Completing the Advertising Value Circle COMPLETING THE ADVERTISING VALUE CIRCLE

whitepaper

Mar 12, 2018

The sole purpose of this White Paper is to present certain information with respect to DashBid Media Inc. (the “Company” or “DashBid”) and the Company’s PreVUE Blockchain and the tokens utilized by the platform (the “SDA Tokens”) in connection with a propose...

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Local SEO Best Practice LOCAL SEO BEST PRACTICE

whitepaper

Mar 11, 2018

Based on Google's market share, we have determined that there are over TWO BILLION unique local searches per month on Google specifically from desktop computers in the United States. We saw Google, Yahoo and Bing, make dramatic shifts in how they represent results and most trends point to local....

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THE EVOLVING MARKETER 2018 THE EVOLVING MARKETER 2018

whitepaper

Mar 08, 2018

As businesses, technology and consumer behavior evolve at pace, the role of the CMO adjusts in order to help their organization stay ahead of the game, and meet changing customer demands and expectations. Today’s CMOs must deliver a wide range of marketing functions from branding to promotions...

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The New Age of Advertising THE NEW AGE OF ADVERTISING

whitepaper

Mar 08, 2018

An emerging marketplace for companies to strategically communicate with their consumer base through the use of real-time data is poised to be the next big theme in a wave of change in the advertising industry. We are in the advanced stages of a transition from traditional paper-based advertising to ...

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10 Quick SEO Wins to Show Your CEO in 2018 10 QUICK SEO WINS TO SHOW YOUR CEO IN 2018

whitepaper

Mar 07, 2018

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.” What he or she really means is “measurable ROI.” At a minimum, an organic marketing st...

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Accenture future advertising spring ACCENTURE FUTURE ADVERTISING SPRING

whitepaper

Mar 07, 2018

Once a novelty, digital advertising has taken the world by storm. According to recent Accenture research (see next page), the share of buyers’ budget allocated to digital and mobile advertising is now equal to their budget for television and far surpasses that for print (Figure 1). And the sur...

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Advertising Expenditure Forecasts ADVERTISING EXPENDITURE FORECASTS

whitepaper

Mar 06, 2018

Zenith predicts global ad expenditure will grow 4.6% in 2018, reaching US$579 billion by the end of the year. This forecast is substantially ahead of the 4.1% growth rate we forecast in December and is our biggest quarterly upgrade since March 2011. Several markets have surprised on the upside, most...

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Cognizant Community US 2018: How Digital Gets Done COGNIZANT COMMUNITY US 2018: HOW DIGITAL GETS DONE

whitepaper

Mar 04, 2018

Four hundred senior executives representing the crème de la crème of corporate America gathered in Scottsdale, Arizona, in early March at Cognizant Community 2018 to learn, discuss and share how digital gets done. These executives were treated to an agenda that revealed how digital wil...

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Measure Account-Based Advertising with the Advertising Engagement Journey MEASURE ACCOUNT-BASED ADVERTISING WITH THE ADVERTISING ENGAGEMENT JOURNEY

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Feb 27, 2018

With account-based advertising, you are able to serve ads to only the people at accounts that are the good fit for your solution. Your advertising budget will go further, and you’ll see better results from your ads both at the campaign level and the account level. For your ABM strategy, it is ...

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Blockchain for Video Advertising BLOCKCHAIN FOR VIDEO ADVERTISING

whitepaper

Feb 25, 2018

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin–the first, and arguably most well-known application of blockchain– entered the mainstrea...

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The Pros and Cons of Paid Advertising Platforms THE PROS AND CONS OF PAID ADVERTISING PLATFORMS

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Feb 25, 2018

Are you considering spending some of your marketing budget on paid advertising? Want to know the pros and cons of platforms like Google Adwords and Facebook?

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DIGITAL VIDEO ADVERTISING BEST PRACTICES 2018 DIGITAL VIDEO ADVERTISING BEST PRACTICES 2018

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Feb 22, 2018

The US digital video advertising industry’s growth is unmistakable: Between 2018 and 2021, it will increase by double-digit percentages annually, topping $22 billion by the end of that period. It is also gaining in complexity. Each year brings new formats, devices, platforms, ways of transacti...

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Building 21st Century Brands; Video Creative Innovation BUILDING 21ST CENTURY BRANDS; VIDEO CREATIVE INNOVATION

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Feb 21, 2018

Digital video represents a rapidly-growing share of viewing consumption and advertising revenue potential led by mobile and over-the-top (OTT)/Connected TV. However, consumers have been empowered with choices and control and the ability to pick and choose the ad experiences they desire. Brand market...

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The Digital Business Continuum THE DIGITAL BUSINESS CONTINUUM

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Feb 21, 2018

Businesses are now operating amidst widespread disruption, which stems from changes in society and regulations, coupled with the threats and opportunities presented by the exponential advancement of technology. Against this backdrop, it is no longer viable to plan a single “one-shot” Dig...

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Ad-Apocalypse: Why Brands Won’t Survive Without Interactive Experiences AD-APOCALYPSE: WHY BRANDS WON’T SURVIVE WITHOUT INTERACTIVE EXPERIENCES

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Feb 20, 2018

There is a myriad of reasons why traditional digital advertising just isn’t clicking anymore. Together these mean huge changes for the digital marketing landscape, and marketers need to skill-up and adapt. So can brands connect once more and turn around consumer indifference and yield better r...

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The future of online communities THE FUTURE OF ONLINE COMMUNITIES

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Feb 20, 2018

The latest 30 years can be characterized as a breakthrough in the media industry caused by the advent of the Internet and its dynamic expansion. The Internet and smartphones have revolutionized our communication channels and become an integral part of our daily lives. Today, there are approximately ...

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A Blockchain Based Eco-System for Next Level Digital Advertising A BLOCKCHAIN BASED ECO-SYSTEM FOR NEXT LEVEL DIGITAL ADVERTISING

whitepaper

Feb 19, 2018

Joors ad-tech and media/telco platform will enable advertisers, service and content providers to reach mobile phone users with various kinds of adverts, apps, services, content etc, and to reward these mobile phone users with e.g. mobile data or other means of compensation. By launching a blockchain...

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CONTENT MARKETING CONTENT MARKETING

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Feb 19, 2018

It’s a pleasure to be reporting on the practices of UK content marketers for the sixth year. Content marketing has changed quite a bit since 2013, so our annual survey has evolved as well. In 2018, UK marketers will need to ensure that they’ve set appropriate goals for content marketing ...

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Western Australian Digital Marketing Report WESTERN AUSTRALIAN DIGITAL MARKETING REPORT

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Feb 15, 2018

This is our fifth year embarking on the WA Digital Marketing Report and the landscape continues to change at a rapid rate. As social media continues to become an integral part of the digital landscape, this year we have included a detailed section on social media to help businesses quickly identify ...

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CREATE PERSONALIZED ADVERTISING THAT ACTIVATES YOUR IDEAL AUDIENCE CREATE PERSONALIZED ADVERTISING THAT ACTIVATES YOUR IDEAL AUDIENCE

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Feb 14, 2018

Your customers don’t stand still, and neither should your insights. You need a 360-degree view to engage them in the right way. Moving towards effective personalization can be a long-term investment, but today’s customers expect it. Here are some short-term steps you can do, to realize i...

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How to give Tech-Savvy marketers the tools they need HOW TO GIVE TECH-SAVVY MARKETERS THE TOOLS THEY NEED

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Feb 14, 2018

Whether they’re developing a new campaign, running a trade show, or working on product messaging, their productivity is heavily dependent on how easily they can work with each other. In such cases, these marketing teams rely on cloud-based apps to make their lives easier and work more efficien...

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The Best Digital Marketing Tools 2018 edition THE BEST DIGITAL MARKETING TOOLS 2018 EDITION

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Feb 14, 2018

When it comes to digital tools, we at The Launch don’t play around. We like to be right on the vanguard of what’s new, sometimes even using it first and then turning around to write guides like this one. Fortunately, most of our favorite digital marketing tools are steadfast companions t...

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EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018 EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018

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Feb 13, 2018

Email marketing is here to stay. But despite its popularity, it can be a complex digital marketing technique to master especially with the launch of powerful marketing automation features.

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Getting started with Neuromarketing GETTING STARTED WITH NEUROMARKETING

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Feb 13, 2018

The most valuable marketing insights are hidden in your costumer’s subconscious mind. People oftentimes just don’t know why they do what they do. Traditional marketing research such as questionnaires, interviews and focus groups are therefore sometimes biased – if not downright dec...

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Creating the New Broadcast Content Economy on the Blockchain CREATING THE NEW BROADCAST CONTENT ECONOMY ON THE BLOCKCHAIN

whitepaper

Feb 13, 2018

This whitepaper (“Whitepaper”) gives a summary of the sale of Vuulr Tokens (“VUU Tokens”) during the pre-sale and public sale of the VUU Tokens (collectively, the “Token Generating Event”) by Vuulr Pte. Ltd. (“Vuulr”). The purpose of the Token Generati...

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How to Preserve Brand Health in Social Media HOW TO PRESERVE BRAND HEALTH IN SOCIAL MEDIA

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Feb 13, 2018

Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends and breaking news requiring attention. However, even the savviest of organizations may overlook the need to monitor for brand protection-related issues, such as brand im...

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The Children’s Food & Beverage Advertising Initiative Category-Specific Uniform Nutrition Criteria, 2nd ed. 2018 White Paper THE CHILDREN’S FOOD & BEVERAGE ADVERTISING INITIATIVE CATEGORY-SPECIFIC UNIFORM NUTRITION CRITERIA, 2ND ED. 2018 WHITE PAPER

whitepaper

Feb 13, 2018

Although these categories typically share grains as the primary ingredients, these foods have other distinctive ingredients, variable serving sizes, and usually have different nutrition profiles. Establishing individual categories helped ensure NTL levels were specific and relevant to each category ...

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RADIO MESSAGING AND WHAT GETS CONSUMERS TO BUY RADIO MESSAGING AND WHAT GETS CONSUMERS TO BUY

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Feb 12, 2018

What’s the most effective marketing means to capture the attention of radio listeners and prompt them to buy your product? That’s the fundamental question CRN International posed in an online poll of 525 consumers defined by a wide range of demographics including gender, age, education, ...

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Cryptocurrency token for the internet of advertising. CRYPTOCURRENCY TOKEN FOR THE INTERNET OF ADVERTISING.

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Feb 10, 2018

Social networks have accelerated over the last several years and have become an integral part of our lives. These networks serve the need to connect people on many levels from different works and spheres of life, make them feel loved and wanted. These social networks have become invaluable and an es...

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A brief history of digital advertising A BRIEF HISTORY OF DIGITAL ADVERTISING

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Feb 10, 2018

We tend to think that digital advertising started well after the turn of the millennium, but in truth, the first ad banner to ever appear online originated in.... 1994. The same year the Web was commercialized. Let’s take a look back at how this fairly recent industry (compared to many others)...

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Marketing Strategies for Recruiters MARKETING STRATEGIES FOR RECRUITERS

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Feb 08, 2018

Whether your company has a small budget or a large budget for marketing your new requisitions- this doesn’t mean that the recruiter can’t control their own fate. There are plenty of strategies that can be put in place to boost the number of candidates that apply without having to spend l...

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Digital Advertising Terminal DIGITAL ADVERTISING TERMINAL

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Feb 07, 2018

The world of advertising was forever transformed, when Wired Magazine flipped the switch on its first website, hotwired.com, with a small kitschy rainbow graphic bearing the presumptive words “Have you ever clicked your mouse right”. The age of banner ads had officially begun, starting a...

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A Guaranteed Opportunity in Programmatic Advertising A GUARANTEED OPPORTUNITY IN PROGRAMMATIC ADVERTISING

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Feb 07, 2018

Automation and digital technologies are bringing big leaps in effectiveness and efficiency to many industries by extending reach, speeding up interactions, streamlining processes, and replacing manual and paper-based activities. As more and more advertising spending has moved online in recent years,...

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20 Effective Retail Digital Marketing Campaign Ideas 20 EFFECTIVE RETAIL DIGITAL MARKETING CAMPAIGN IDEAS

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Feb 06, 2018

As consumers choose clicks over bricks and eCommerce continues its growth trajectory, retail brands need to adopt a mix of digital marketing techniques to reach shoppers and employ interactive experiences that will increase awareness, boost brand advocacy, drive sales and engage the modern consumer ...

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Online advertising ONLINE ADVERTISING

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Feb 06, 2018

Online advertising is defined as the various forms of advertising which are delivered through the Internet, both desktop and mobile. There are different types of online advertising: banner advertising, video advertising (either placed before or embedded within a video1 ), search engine advertising a...

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Embracing the Power of Social Media Marketing for Senior Service Providers EMBRACING THE POWER OF SOCIAL MEDIA MARKETING FOR SENIOR SERVICE PROVIDERS

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Feb 05, 2018

Providers that are winning the Web Referral Game…are seeing up to 35% of their moveins come from the Web.”1 They are doing a better job of social media marketing and they are taking back their business from national referral companies like A Place for Mom that add little value to the pr...

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The Crypto Advertising Platform & Vendicoin token system THE CRYPTO ADVERTISING PLATFORM & VENDICOIN TOKEN SYSTEM

whitepaper

Feb 02, 2018

Nothing in this White Paper shall be deemed to constitute a prospectus of any sort or a solicitation for investment, nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in any jurisdiction. VENDI Coin is a utility token. This product is not a digital cur...

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Blockchain for Video Advertising: BLOCKCHAIN FOR VIDEO ADVERTISING:

whitepaper

Feb 01, 2018

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology
none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin–the first,
and arguably most well-known application of blockchain– entered...

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Gaining Long-Term Care Placements with Digital Ads GAINING LONG-TERM CARE PLACEMENTS WITH DIGITAL ADS

whitepaper

Jan 31, 2018

In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We're all familiar with how labor-intensive the traditional methods of gaining leads and increasing admissions can be. A digital marketing strategy that uses c...

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The 2017 Big Book Of Webinar Stats THE 2017 BIG BOOK OF WEBINAR STATS

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Jan 24, 2018

With hefty lead generation goals, marketers are constantly searching for new and better ways to attract, engage and delight their audiences. It’s no wonder webinars have emerged as a favorite tactic among B2B marketers, regularly touted as a top source of leads and pipeline.

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PUTTING THE BRAND BUDGET TO WORK PUTTING THE BRAND BUDGET TO WORK

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Jan 24, 2018

Where is performance marketing now? And where is it going? In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents anticipate that nearly two-thirds of traditional bra...

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Content Marketing Strategy Checklist CONTENT MARKETING STRATEGY CHECKLIST

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Jan 23, 2018

THAT’S GOOD BECAUSE YOU’VE FINALLY GOT A WAY AROUND THOSE ANNOYING BARRIERS THAT BUYERS TEND TO ERECT WHEN THEY SENSE OLD-SCHOOL MARKETING. But it’s bad because it means you’re competing against a tidal wave of shiny new content from competitors, analysts, thought leaders, bl...

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2018 Digital Advertising Strategy Guide 2018 DIGITAL ADVERTISING STRATEGY GUIDE

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Jan 17, 2018

2017 was a banner year for digital advertising. According to Magna, digital ad spending reached $209 billion worldwide – accounting for 41% of the market and surpassing TV ad spending at $178 billion/35% of the market. And digital ad spend market share is only expected to grow; Magna expects d...

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15 Reasons You Should Be Using Digital Marketing Automation 15 REASONS YOU SHOULD BE USING DIGITAL MARKETING AUTOMATION

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Jan 17, 2018

In the almost forgotten era of the 1950s “Mad Men” of Madison Avenue, the art of marketing was enhanced and augmented by the inspiration of a few cocktails and long lunches. It was all about the dark art of advertising, and the focus was intuition- fuelled creativity. Marketing and adver...

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Advertising services in smart cities based on blockchain ADVERTISING SERVICES IN SMART CITIES BASED ON BLOCKCHAIN

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Jan 16, 2018

A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the openness of the internet with the security of cryptograph...

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Why video conferencing is beneficial for business WHY VIDEO CONFERENCING IS BENEFICIAL FOR BUSINESS

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Jan 11, 2018

Thanks to the availability of video and chat apps, consumers are more comfortable than ever with video conferencing. This is especially true of millennial device users, with a 2016 report revealing that more than half of all smartphone users between the ages of 18 and 34 make video calls on their sm...

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20 Ways to Maximize Digital Marketing Effectiveness 20 WAYS TO MAXIMIZE DIGITAL MARKETING EFFECTIVENESS

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Jan 10, 2018

Trying to wrap your head around what you need to focus on when it comes to digital marketing can be quite the task especially when the digital landscape is constantly and quickly changing. In today’s increasingly social and mobile world, reaching and converting customers can be time-consuming ...

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Bringing Your SEO into 2018 BRINGING YOUR SEO INTO 2018

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Jan 08, 2018

While some of them turned out to be correct, some were very wrong and others lay in between. Every year, Google surprises us by updating its algorithm to make it an amazing experience for searchers. They also find and penalize black hat SEO practitioners. If you want your website or blog to maintain...

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Content Optimization vs SEO: What CONTENT OPTIMIZATION VS SEO: WHAT'S THE DIFFERENCE

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Jan 06, 2018

Is the keyword dead? No. But the game has changed over the past year. While the keyword is still relevant, SEO has gotten more complex as Google has gotten smarter. Gone are the days of pure keyword-optimization. Instead, we enter the days of rich content.

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SEO ON-PAGE OPTIMIZATION SEO ON-PAGE OPTIMIZATION

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Jan 03, 2018

Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appropriately, and rank it according to your desired ke...

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Brand personification in radio advertising BRAND PERSONIFICATION IN RADIO ADVERTISING

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Jan 01, 2018

: As a form of brand personification, this article analyses the presence of the figure of the spokesperson in its various forms and their use in radio advertising. Methods: Quantitative content analysis has been performed on the advertising spots broadcast by the 12 national commercial radio station...

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An Introductory Guide to PPC AN INTRODUCTORY GUIDE TO PPC

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Jan 01, 2018

This ebook is designed to provide you with a basic introduction to paid search and to give you a fundamental understanding of how to use paid search to drive more leads and customers for your business. We‟ll start off by explaining what paid search is and how it differs from organic search.

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Advertising. Party. Decoration. ADVERTISING. PARTY. DECORATION.

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Dec 31, 2017

When it comes to the requirements for a short printing run, our customers’ motivations are more varied than with any of our other orders. Do you need a small number of ready-designed advertising materials overnight? For a private event? Or do you have a business plan for turning this small ord...

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Commerce & Digital Marketing Outlook 2018 COMMERCE & DIGITAL MARKETING OUTLOOK 2018

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Dec 28, 2017

People are going to shop more using voice through devices like Google Home or Amazon’s Echo. The market for smart speakers will become saturated, with Google and Amazon competing with devices from companies such as Harman Kardon and Cortana from Microsoft. Apple’s HomePod, Google’s...

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SOCIAL MEDIA IMAGE & VIDEO SIZES 2018 SOCIAL MEDIA IMAGE & VIDEO SIZES 2018

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Dec 27, 2017

This will be the photo representing you or your brand on Facebook. This square photo will appear on your timeline layered over your cover photo. It will also appear when you post to other walls, comment on posts or when you’re searched with Facebook’s Open Graph.

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Innovative advertising platforms INNOVATIVE ADVERTISING PLATFORMS

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Dec 12, 2017

Public Relation. Originally PR has its root in publicity and advertisement. These days, however, these are just a part of PR. PR is a notification and persuasion to make environment surrounding organizations soft and friendly by controlling and adjusting ignorance, bias, distortion, indifference, fa...

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Harness Digital Insights to Grow Your Entire Enterprise HARNESS DIGITAL INSIGHTS TO GROW YOUR ENTIRE ENTERPRISE

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Dec 08, 2017

By 2020, customers will manage an estimated 85 percent of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating an unheard-of volume of measurable information about their customers, including behavioral analytics, rat...

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Social Media Advertising: Revenue, Development, Trends SOCIAL MEDIA ADVERTISING: REVENUE, DEVELOPMENT, TRENDS

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Dec 08, 2017

It‘s in the name: Social Media Advertising describes the type of advertising that places a marketing message in a social network. In recent years, the rise in mobile usage has boosted the use of social media apps, among them image-sharing apps that are used predominantly via smartphone. This h...

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Introduction to Social Media INTRODUCTION TO SOCIAL MEDIA

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Dec 04, 2017

Connecting people globally most include personal profiles, find friends, and communities. Facebook and Myspace are the most widely used in the U.S. LinkedIn popular for professional networking.

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Digital Marketing - Infosys DIGITAL MARKETING - INFOSYS

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Nov 30, 2017

DIGITAL MARKETING. Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action.

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7 Effective Ways to Elevate Your Email Marketing Program 7 EFFECTIVE WAYS TO ELEVATE YOUR EMAIL MARKETING PROGRAM

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Nov 23, 2017

In the world of marketing, there is no shortage of new technologies that can make something easier and better to do. A few years ago, email evolved significantly by adding marketing automation functionality, which repositioned email from spam and labor-intensive newsletters to an organized, systemat...

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Data-Driven Marketing DATA-DRIVEN MARKETING

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Nov 23, 2017

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A small, unknown company named Cambridge Analytica i...

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Blockchain-based advertising services in smart cities BLOCKCHAIN-BASED ADVERTISING SERVICES IN SMART CITIES

whitepaper

Nov 21, 2017

This draft White Paper is provided for discussion and information purposes only. No part of this White Paper is legally binding or enforceable, nor is it meant to be. The information contained herein does not constitute an offer to sell or is a solicitation to purchase financial instruments. This Wh...

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DATA-DRIVEN KEYS TO BETTER B2B DATA-DRIVEN KEYS TO BETTER B2B

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Nov 16, 2017

You already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting with a sales rep. These differences should not onl...

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AdWords Industry Benchmark Report 2017 ADWORDS INDUSTRY BENCHMARK REPORT 2017

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Nov 15, 2017

Is it important for B2B marketers to keep up with the Joneses? This idiom refers to the comparison of our neighbors’ accumulation of material goods as a benchmark for social class. We believe it is important to keep up, but we’re referring to the different set of benchmarks. When B2B mar...

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Adobe advertising cloud security overview ADOBE ADVERTISING CLOUD SECURITY OVERVIEW

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Nov 15, 2017

At Adobe, we take the security of your digital experience very seriously. Security practices are deeply ingrained into our internal software development and operations processes and tools and are rigorously followed by our cross-functional teams to prevent, detect, and respond to incidents in an exp...

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THE DIGITAL TRANSFORMATION OF MARKETING THE DIGITAL TRANSFORMATION OF MARKETING

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Nov 15, 2017

And with those few words Wired and AT&T ushered in the world’s first display banner advertisement on October 27, 1994. In a little over two decades, not only has digital advertising emerged as the killer category for marketing, but the very nature of what it means to market and be a market...

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O U T D O O R  A D V E R T I S I N G The Brand Communication Medium O U T D O O R A D V E R T I S I N G THE BRAND COMMUNICATION MEDIUM

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Nov 15, 2017

Marketers’ recognition of the increasing importance of brands as perhaps the firm’s most important strategic asset requires a fundamental rethinking of conventional business and marketing strategies. Not only must this re-thinking apply to brand management, but equally as well to brand c...

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Challenges and importance of content marketing CHALLENGES AND IMPORTANCE OF CONTENT MARKETING

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Nov 11, 2017

Because of the complex nature of information in this sector, and the need to position businesses as intellectual organisations with good thought leadership, the expertise to both understand that information and write professionally is a talent challenge both in-house and in sourcing third party cont...

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Social Media Marketing SOCIAL MEDIA MARKETING

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Nov 07, 2017

Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge. Social media networking is part of a trend known as Web ...

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Digital Advertising, Blockchain(ed) DIGITAL ADVERTISING, BLOCKCHAIN(ED)

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Nov 03, 2017

Digital ad spend has been steadily rising the world over, with the last decade buzzing with activity on this front. However, the digital advertising landscape is riddled with fraud and populated by intermediaries. For publishers, advertisers, and consumers, the current model of digital advertising i...

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THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT

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Nov 01, 2017

What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build? Good news: Customer data platforms (CDPs) have emerged to make personalized marketing possi...

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FUTURE OF DIGITAL MEDIA CONTENT FUTURE OF DIGITAL MEDIA CONTENT

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Oct 28, 2017

The digital media content and the process of managing it are fast changing into a more business-oriented and customer-centric approach. Digital Transformations and advancements in content management practices have led to new ways of connecting with broader audiences. New possibilities of user intera...

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Google+Facebook A Retail Playbook for Omnichannel Success GOOGLE+FACEBOOK A RETAIL PLAYBOOK FOR OMNICHANNEL SUCCESS

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Oct 22, 2017

It’s no secret that Google and Facebook rule the digital marketing space, dominating both consumer moments and overall ad spend. In the US alone, these online behemoths accounted for 99% of revenue growth from digital advertising in 2016.1 Facebook and Google represent the engine of advertisin...

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Attitudes to Digital Video Advertising ATTITUDES TO DIGITAL VIDEO ADVERTISING

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Oct 17, 2017

The second annual IAB Europe Attitudes to Digital Video Advertising report highlights the following key findings. The research shows that nearly all stakeholders are now deploying some form of digital video advertising strategy, with over 90% of advertisers, media agencies and publishers claiming th...

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The In-App Advertising Playbook THE IN-APP ADVERTISING PLAYBOOK

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Oct 14, 2017

Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage.1 But the in-app environment isn’t just the place to find consumers; it also offers sophisticated data tracking, targeting, and geo-locati...

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TRANSPARENCY WITHIN MEDIA: THROUGH A GLASS DARKLY TRANSPARENCY WITHIN MEDIA: THROUGH A GLASS DARKLY

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Oct 05, 2017

Advertisers hire media agencies primarily because of their specialist ability to use data and research to select the most appropriate channels for the job in hand, and then to negotiate the best prices from those channels. The combination of these two skills ensure the best possible value for their ...

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Mission Possible: Quality Content Marketing MISSION POSSIBLE: QUALITY CONTENT MARKETING

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Oct 04, 2017

Like anyone else, I can’t help but notice that the volume of content pollution seems to be increasing at breakneck speeds. We’ve watched as marketers have mobilized the corporate arsenal to produce heaps of content over the past five or so years, as organizations all across the globe&mda...

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Email Marketing Trends 2017 EMAIL MARKETING TRENDS 2017

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Oct 03, 2017

Year after year, email is consistently proving its worth by delivering one of the highest return on investments of any marketing channel, as well as driving billions in retail sales2. It is clear that email is growing into a well-established marketing tool. However, as email marketing automation tec...

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Is Social Media a Threat to Democracy? IS SOCIAL MEDIA A THREAT TO DEMOCRACY?

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Oct 01, 2017

It is becoming increasingly apparent that fundamental principles underlying democracy trust, informed dialogue, a shared sense of reality, mutual consent, and participation are being put to the test by certain features and attributes of social media. As technology companies increasingly achieve fina...

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The Connected TV Advertising Opportunity in Europe THE CONNECTED TV ADVERTISING OPPORTUNITY IN EUROPE

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Sep 25, 2017

SpotX is a video ad serving platform providing media owners with monetisation tools for desktop, mobile and connected devices. The platform features modern ad-serving and programmatic infrastructure, and other monetisation tools, like solutions for OTT and outstream video ad units. SpotX gives publi...

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Comparing the Effectiveness of Outdoor Advertising with Internet
Advertising COMPARING THE EFFECTIVENESS OF OUTDOOR ADVERTISING WITH INTERNET ADVERTISING

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Sep 22, 2017

At the time of rapid changes, it might appear that some aspects of the pre-online life are vanishing. However, they have only mutated into new fascinating forms which arguably prove to be more effective and usable by tech-savvy population. In the marketing world, numerous techniques, including both ...

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Marketing Kit Email Marketing MARKETING KIT EMAIL MARKETING

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Sep 20, 2017

Before we even start, let’s ask: Is email marketing for your small business even worth doing? Yes and no. Yes, if you do it well. No, if you take the path of mediocrity. Sure, tools can make email marketing easier, but it’ll still take time and effort. Before you invest any precious time...

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THE IMPORTANCE OF DEVELOPING A SOCIAL MEDIA COMPLIANCE POLICY THE IMPORTANCE OF DEVELOPING A SOCIAL MEDIA COMPLIANCE POLICY

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Sep 20, 2017

After nearly a decade of relentless changes in compliance, evolving access to the internet, along with expansive adoption of social media use, a growing need for comprehension, oversight and risk management presents itself. In this time where production is volatile and resources remain at capacity, ...

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The first AI-controlled platform for influencer marketing THE FIRST AI-CONTROLLED PLATFORM FOR INFLUENCER MARKETING

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Sep 01, 2017

AdHive will be the first AI-controlled Influencer Marketing platform with Blockchain technological solutions. The AdHive platform fully automates all steps of interaction with influencers in order to save a huge amount of time and effort for advertisers. The platform will offer brands the opportunit...

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DIGITAL MARKETING IN RUSSIA 2018 DIGITAL MARKETING IN RUSSIA 2018

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Aug 25, 2017

By the nature of our activities, my colleagues and I deal with many European, American and Asian businesses. Although we find various topics for discussion, in this White Paper I’ve decided to elaborate on a topic that is particularly interesting for a foreign business in the Russian market: h...

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10 Successful Broadcast Media Digital Marketing Campaigns 10 SUCCESSFUL BROADCAST MEDIA DIGITAL MARKETING CAMPAIGNS

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Aug 14, 2017

As viewers hopscotch between devices, and new disruptive competitors vie for viewer loyalty, it’s become a fight for consumer attention. Passive content no longer cuts it, and broadcasters need to offer interactive experiences on every digital touchpoint.

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Best Internet Marketing Testing Strategies BEST INTERNET MARKETING TESTING STRATEGIES

whitepaper

Aug 06, 2017

Marketing online through email, banner ads, social media, and websites have transformed the way marketers reach their target audience. But, how do you know what’s working and what’s not in your Internet marketing campaigns, and why? What should you be testing, and what shouldn’t yo...

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2017 ADVERTISING RATE CARD 2017 ADVERTISING RATE CARD

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Jul 26, 2017

Member Alliance for Audited Media. USA TODAY announces all changes in rates at least 30 days prior to such changes and attempts to notify all active advertisers and agencies by mail. All ads running in a given issue of USA TODAY do so at rates in effect at that time, regardless of previous rate quot...

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The Essentials of Search  Engine Optimization THE ESSENTIALS OF SEARCH ENGINE OPTIMIZATION

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Jul 24, 2017

A wide range of factors influences search engine traffic. Indeed Google search!engine rankings are determined by more than 50 algorithms and variables.

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WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN

whitepaper

Jul 23, 2017

Even as the digital display advertising industry grows, if you are a brand marketer, advertiser or publisher of digital display advertising then you are likely plagued with engagement rates lower than they’ve ever been. All evidence points to “Banner Blindness,” consumers’ le...

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Digital Marketing for Today’s Hearing Healthcare Practice DIGITAL MARKETING FOR TODAY’S HEARING HEALTHCARE PRACTICE

whitepaper

Jul 19, 2017

As beneficial as the World Wide Web has become to consumers and businesses alike, it has also congested, disrupted, and complicated marketplaces like never before. The hearing healthcare industry is no exception. With just a few clicks, patients can connect with doctors, service providers, and retai...

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SUCCESSFUL ONLINE DISPLAY ADVERTISING SUCCESSFUL ONLINE DISPLAY ADVERTISING

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Jul 19, 2017

Small businesses that are considering online display advertising will find this booklet useful as it looks at ways to exploit sophisticated targeting techniques that have been developed in recent years. Advertising on the Internet should be considered as only one of your online marketing strategies....

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Digital Out of Home DIGITAL OUT OF HOME

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Jul 18, 2017

Out of home (OOH) is one of the fastest growing channels for digital spend. It’s also easier and more accessible than ever to a wider range of advertisers via programmatic. In a fragmented market, it offers unique, and extremely exciting creative opportunities. High impact is part of outdoor&r...

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Blockchain for Social Networks BLOCKCHAIN FOR SOCIAL NETWORKS

whitepaper

Jul 11, 2017

The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship. While we make every effort to ensure that any material in this white paper is accurate and up-to-date, such material in no way constitutes the provision of professional advice. ONZ te...

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white papers: ADVERTISING WHITE PAPERS: ADVERTISING

whitepaper

Jul 10, 2017

The advertising value chain in Singapore exhibits some of the same changes that we have identified at the global level. However, so far these changes have been much less pronounced than in other developed advertising markets. The major characteristics we have identified in the Singapore market

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

whitepaper

Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taking MQLs and sending them to sales - this is a must...

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Blockchain Revolution in Digital display advertising BLOCKCHAIN REVOLUTION IN DIGITAL DISPLAY ADVERTISING

whitepaper

Jul 03, 2017

This Whitepaper is intended for informational purposes only and does not imply any elements of the contractual or legally binding relationship. The primary purpose of the Whitepaper is to present our company’s project and to provide important information to potential holders of ADSi tokens. Th...

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Smoke Exchange SMOKE EXCHANGE

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May 16, 2017

The Smoke Exchange is a self-serve advertising platform for the marijuana industry. It will connect advertisers and publishers directly and make advertising opportunities readily available and affordable for cannabis businesses. The legalization of cannabis has opened up a promising new market for m...

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To date, little evidence has existed to validate the effectiveness of pre-testing digital ads TO DATE, LITTLE EVIDENCE HAS EXISTED TO VALIDATE THE EFFECTIVENESS OF PRE-TESTING DIGITAL ADS

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Apr 19, 2017

In this white paper, we explore the impact of pre-testing digital advertising, drawing on the findings of dozens of in-market campaigns. The result is irrefutable evidence of its merits. More importantly, this paper highlights to digital marketers what they can expect from their investment.

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Advertising and media campaign ADVERTISING AND MEDIA CAMPAIGN

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Mar 12, 2017

The present Comparative Study provides for results of the work performed and the relevant findings within the project "Political advertising and media campaign during the pre-election period", commissioned by the OSCE Mission to Montenegro, under the project number 2700395. As required in ...

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White Paper: In Advertising, Reputation Matter WHITE PAPER: IN ADVERTISING, REPUTATION MATTER

whitepaper

Feb 22, 2017

Public trust in the credibility of advertising can, and should, foster brand loyalty, but only if advertisers respect their consumers. In this white paper produced with the Advertising Business Group, a recently formed entity aimed at promoting ethical advertising in the region, we delve into this i...

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Social Media Mistakes You Must ABSOLUTELY Avoid To Grow Your Digital Presence SOCIAL MEDIA MISTAKES YOU MUST ABSOLUTELY AVOID TO GROW YOUR DIGITAL PRESENCE

whitepaper

Jan 18, 2017

Have you ever mounted a social media campaign that utterly failed? Were you able to identify the areas where your campaign fell short or did you just move on to the next post? If you moved on, you’re not alone. Many business executives don’t maximize their social media presence. As a con...

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Transforming Social Media Marketing by Analyzing Weather Patterns and Twitter Activity TRANSFORMING SOCIAL MEDIA MARKETING BY ANALYZING WEATHER PATTERNS AND TWITTER ACTIVITY

whitepaper

Dec 20, 2016

Social media has completely transformed the marketing landscape. Consumers today are more responsive to recommendations from peers as opposed to conventional advertisements. In fact, 46% of web users look towards social 1 media when making a purchase .

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Why Brand Guidelines are Important for Identity WHY BRAND GUIDELINES ARE IMPORTANT FOR IDENTITY

whitepaper

Dec 14, 2016

In marketing, advertising, and business, a brand is a design, symbol, name, phrase, term, or other feature that identifies and distinguishes a product or an organization and triggers an emotional reaction in consumers. Branding is the process of endowing a company, products, or services with the pow...

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THE DIGITAL TRANSFOadmaRMATION OF MARKETING THE DIGITAL TRANSFOADMARMATION OF MARKETING

whitepaper

Dec 13, 2016

These and other issues were covered in detail during a series of roundtable and Think Tank discussions held with ADMA members during October. This whitepaper explores several key digital themes investigated by the marketers who participated in the sessions.

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ECO-FRIENDLY DIGITAL ADVERTISING ECO-FRIENDLY DIGITAL ADVERTISING

whitepaper

Dec 01, 2016

Advertising is one of the oldest methods of sales messages, promoting goods, services and information to the general public, specific target groups, and other enterprises. It maintains or raises awareness about an issue, event, person, product or brand, and supports choice and competition1 . It is g...

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Digital marketing optimization: Strategies for engaging healthcare consumers online DIGITAL MARKETING OPTIMIZATION: STRATEGIES FOR ENGAGING HEALTHCARE CONSUMERS ONLINE

whitepaper

Oct 25, 2016

The health care industry continues to experience unprecedented change, and in response, payers are shifting their marketing strategies from a focus on satisfying the needs of employers to those of consumers. Today’s health care consumers have more choices, greater accountability and a wealth o...

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Just-in-Time Marketing: Delivered as a Service JUST-IN-TIME MARKETING: DELIVERED AS A SERVICE

whitepaper

Oct 19, 2016

Suppose you’re a cable company planning for an upcoming major sporting event. Because of the popularity of the game, corporate leaders identify this as an opportunity to sell premium cable packages to consumers. The company needs to get a message in front of customers quickly. The marketing/ad...

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IMPROVING DIGITAL ADVERTISING EXPERIENCES IMPROVING DIGITAL ADVERTISING EXPERIENCES

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Jun 28, 2016

We in digital advertising live in an increasingly mobile and multiscreen world where content and advertising messages can be consumed anywhere; the sight, sound, and motion of digital video offer unparalleled opportunities to tell a brand story. Data—and the technology and expertise to transfo...

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Display Advertising: The Billboards of the Web DISPLAY ADVERTISING: THE BILLBOARDS OF THE WEB

whitepaper

Jun 22, 2016

Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded into a web page and consists of images and text. It ...

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Google Ads vs Facebook Ads GOOGLE ADS VS FACEBOOK ADS

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Jun 17, 2016

Google Ads vs Facebook Ads How They Work. Google Ads with its paid search based offerings, lets business owners target users based on the search query they enter on Google, also known as keywords. And finally, Google will show the ad that has the highest bid and with the most relevant content.

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TOP 10 COST-SAVING TIPS FOR GETTING THE MOST OUT OF YOUR PAY PER CLICK BUDGET TOP 10 COST-SAVING TIPS FOR GETTING THE MOST OUT OF YOUR PAY PER CLICK BUDGET

whitepaper

Jun 16, 2016

Chances are if you‘re running an AdWords program, you‘re already familiar with Google‘s extensive settings, optimizers, and customizable features. But the real question is: Are you leveraging these elements in your day-to-day monitoring to make the most of your budget? This new whi...

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Advertising Campaigns ADVERTISING CAMPAIGNS

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Jun 15, 2016

Michael R. Solomon, Ph.D., is Professor of Marketing and Director of the Center for Consumer Research in the Haub School of Business at Saint Joseph’s University. Previously, he served as the Human Sciences Professor of Consumer Behavior at Auburn University and as Chairman of the Department o...

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Evaluating the Effectiveness of TV Advertising in the Modern Media Landscape EVALUATING THE EFFECTIVENESS OF TV ADVERTISING IN THE MODERN MEDIA LANDSCAPE

whitepaper

May 16, 2016

It’s the challenge that every modern marketer faces — where do I spend my next ad dollar? And in a multi-screen, multi-device, multichannel world, the role that TV plays in the allocation mix continues to be examined with the same level of scrutiny as a tax audit. This can partially be a...

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Increasing the Impact of Online Advertising with Ad Attention Solutions by Meetrics INCREASING THE IMPACT OF ONLINE ADVERTISING WITH AD ATTENTION SOLUTIONS BY MEETRICS

whitepaper

Apr 10, 2016

The basic thing an advertiser wants to know is, if someone has seen their ad and if that person will buy their product. In order to challenge this key facts they get the chance to achieve the highest possible efficiency on their investment. In the field of TV and print advertising, potentially attai...

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Social Media and Customer Relationship SOCIAL MEDIA AND CUSTOMER RELATIONSHIP

whitepaper

Mar 31, 2016

This paper discusses the rapid rise of social media and its impact on customer relationship. It sheds light on how businesses can use social media to connect better with their customers and employees; specifically, how a social strategy can have a better impact on customer engagement. It also outlin...

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Facebook Ads Strategy Guide FACEBOOK ADS STRATEGY GUIDE

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Mar 24, 2016

Facebook advertising is a booming business with no sign of slowing down. Every year, 15 million companies spend billions on Facebook ads. But how hard are these dollars working? According to eMarketer, 96 percent of marketers consider Facebook the most effective social media advertising platform bas...

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Stepping Up to the Challenges of Digital Marketing STEPPING UP TO THE CHALLENGES OF DIGITAL MARKETING

whitepaper

Mar 24, 2016

The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through various communications channels. Yet today, the easy...

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Social media and Customer Relationship SOCIAL MEDIA AND CUSTOMER RELATIONSHIP

whitepaper

Mar 08, 2016

This study explores the association between the Customer Relationship Orientation of a company, their Social Media Use through Social Customer Relationship Management Capabilities, with Customer Relationship Performance in order to determine if Social Media can be used as an effective Customer Relat...

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A scientific study of viewability and ad effectiveness A SCIENTIFIC STUDY OF VIEWABILITY AND AD EFFECTIVENESS

whitepaper

Feb 26, 2016

The concept of when an ad should be counted as “viewable,” what effects various levels of viewability have on users, and how to pay for these varying levels has been hotly debated. Integral Ad Science’s Q3 2015 report found that only 43% of ads are currently considered viewable acc...

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SOCIAL MEDIA SUCCESS IN 14 STEPS SOCIAL MEDIA SUCCESS IN 14 STEPS

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Feb 17, 2016

What does this mean for your business? With so many users on social media sites, there’s no question that your target audience is using social media to learn about companies, products, and services and make buying decisions. How do you use social media to engage your audience, encourage action...

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Understanding Pay-Per-Click Advertising UNDERSTANDING PAY-PER-CLICK ADVERTISING

whitepaper

Feb 15, 2016

Back in the 1870s, US department store pioneer, John Wanamaker, lamented, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half!” In today’s increasingly global market, this is no longer a problem. Every successful marketing agent knows that...

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Online Advertising ONLINE ADVERTISING

whitepaper

Jan 14, 2016

Online advertising is a marketing strategy that involves the use of the Internet as a medium to obtain website traffic and target and deliver marketing messages to the right customers. Online advertising is geared toward defining markets through unique and useful applications.

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Digital Transformation of Industries: In collaboration withAccenture DIGITAL TRANSFORMATION OF INDUSTRIES: IN COLLABORATION WITHACCENTURE

whitepaper

Jan 11, 2016

There is widespread recognition among leaders in most industries that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption. Digitalization is the cause of large-scale and sweeping transformations across ...

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Online Display Advertising ONLINE DISPLAY ADVERTISING

whitepaper

Nov 27, 2015

Since becoming the primary choice for digital advertisers in the 1990’s, online display’s evolution has seemingly reached a plateau. Little has changed except for the creation of various ad formats and the introduction of rich media effects. Online display, in essence, is still based on ...

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ONLINE ADVERTISING AN OUTLINE ONLINE ADVERTISING AN OUTLINE

whitepaper

Nov 17, 2015

Advertising is the form of communication intended to persuade an audience (viewers, readers or listeners) to purchase or take necessary action upon products, ideas or services. It includes the name of a product or service and how that product or service could profit the consumer, to persuade a targe...

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MAKING OMNICHANNEL MARKETING WORK MAKING OMNICHANNEL MARKETING WORK

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Oct 21, 2015

Marketers face the difficult job of managing media fragmentation, handling data overload, consolidating disparate data sources and avoiding organizational misalignment. One of the biggest challenges, however, lies in understanding cross-channel customer data and using this information to develop ful...

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Digital Media: Rise of On-demand Content DIGITAL MEDIA: RISE OF ON-DEMAND CONTENT

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Sep 13, 2015

Welcome to the Deloitte’s point of view about the rise of On-demand Content consumption through digital platforms in India. Deloitte’s aim with this point of view is to catalyze discussions around significant developments that may require companies or governments to respond. Deloitte pro...

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Hybrid Targeted Advertising White Paper HYBRID TARGETED ADVERTISING WHITE PAPER

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Jul 10, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of content using either broadband, cable, satellite or terr...

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VIDEO MARKETING VIDEO MARKETING

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Jun 18, 2015

In this chapter, you’ll learn that to make your video goals a reality, specific types of video promoted across particular channels are best suited to meet your objectives. To uncover this, you’ll adhere to a set of questions we like to call the Hero’s Guiding Principles. These five...

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ADVERTISING AND SALES PROMOTION ADVERTISING AND SALES PROMOTION

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May 26, 2015

Adverting is only one element of the promotion mix, but it often considered prominent in the overall marketing mix design. Its high visibility and pervasiveness made it as an important social and encomia topic in Indian society. Promotion may be defined as “the coordination of all seller initi...

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Delivering Next-Generation Digital Experiences DELIVERING NEXT-GENERATION DIGITAL EXPERIENCES

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Feb 10, 2015

Becoming a digital business is imperative for all organizations that wish to deliver the next wave of revenue growth, service excellence, and business efficiency. Today’s enterprises need to connect “experiences” to outcomes, encompassing the entire customer engagement lifecycle. L...

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B2B DIGITAL MARKETING FOR SMEs B2B DIGITAL MARKETING FOR SMES

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Dec 31, 2014

The spread of the Internet is changing the way buyers search, select and make a final choice of potential suppliers. Marketing and sales managers are faced with a real change of direction in the choice of marketing and communication tactics. The main objective is the generation of qualified leads. G...

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Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty DIGITAL BANKING: ENHANCING CUSTOMER EXPERIENCE; GENERATING LONG-TERM LOYALTY

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Dec 18, 2014

The banking industry’s efforts to shift to digital channels have been halting, at best — a business unit here, an upstart department there. But given the industry’s financial pressures and global economic uncertainties, there is increased urgency — and opportunity — to ...

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The Multiplier Effect of Integrating Search & Social Advertising THE MULTIPLIER EFFECT OF INTEGRATING SEARCH & SOCIAL ADVERTISING

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Dec 07, 2014

Over the past several years, search and social advertising have become essential ingredients of any successful marketing program. Both channels, though fundamentally different, have proven to be highly effective and efficient for customer demand generation and fulfillment. Search, with its ability t...

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SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

whitepaper

Oct 10, 2014

Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends, show why it's important, and then help you understand how to use it in your business. In addition, I'll show you how to integrate your organic...

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CANADIAN CHILDREN’S FOOD AND BEVERAGE ADVERTISING INITIATIVE CANADIAN CHILDREN’S FOOD AND BEVERAGE ADVERTISING INITIATIVE

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Sep 23, 2014

The Canadian Children’s Food and Beverage Advertising Initiative (Children’s Advertising Initiative or CAI) has adopted new common, uniform nutrition criteria – an important evolution of the program. When they come into effect December 31, 2015, these criteria will significantly en...

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B2B Marketing on Facebook A white paper for B2B executives B2B MARKETING ON FACEBOOK A WHITE PAPER FOR B2B EXECUTIVES

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Dec 25, 2013

This paper was created to provide information and guidance for B2B company CEOs and marketing managers who have not yet created a Facebook page, or for those who have done so with unsatisfactory results. When crafted properly and with the proper monitoring and maintenance, a company Facebook page ca...

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STREAMLINING DIGITAL SIGNAGE STREAMLINING DIGITAL SIGNAGE

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Dec 18, 2013

No one questions the power of digital signage. Installing a digital sign at a service counter in a car dealership or dentist’s office can raise inquiries about a service by 5 to 15 percent. Sales of certain grocery products increased by up to 33 percent when they were promoted on digital signa...

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Effective Online advertising EFFECTIVE ONLINE ADVERTISING

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Aug 25, 2013

In online advertising, the advertising essentials remain the same – advertising needs to engage with potential travelers and move them awareness to action. The long-standing advertising effectiveness model, which moves through four steps in a funnel: attention, interest, desire, and finally ac...

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