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Pipeline Management and Forecasting Are Key to Improving the Sales Experience PIPELINE MANAGEMENT AND FORECASTING ARE KEY TO IMPROVING THE SALES EXPERIENCE

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Oct 03, 2018

Let’s explore some of the current processes around pipeline management and forecasting and how they can be improved.

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Change the sales rep experience, improve the customer experience CHANGE THE SALES REP EXPERIENCE, IMPROVE THE CUSTOMER EXPERIENCE

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Oct 03, 2018

The first CRM launch truly changed the way sales were managed. We went from tracking customers on spreadsheets (and even in rolodexes) to tracking them and their attendant opportunities with software. It wasn’t long before reps started to feel ...

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Driving Sales Behavior With Non-Cash Rewards DRIVING SALES BEHAVIOR WITH NON-CASH REWARDS

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Oct 03, 2018

In the end, you need to be rewarding your sales reps with more than just money if you want to keep them motivated and if you want your sales compensation plan to deliver on its promises.

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Blockchain Social Network BLOCKCHAIN SOCIAL NETWORK

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Aug 08, 2018

The biggest problem of existing social networks is their “ungratefulness” for the efforts made by ordinary users that create content. On existing social networks like Instagram, Facebook, Reddit, Twitter, VK, and many others, users genera...

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Moving Away from Spreadsheets: How to Know When It’s Time MOVING AWAY FROM SPREADSHEETS: HOW TO KNOW WHEN IT’S TIME

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Jul 23, 2018

The spreadsheet conundrum... Joe Smith, sales director for Great Start-Up Number 5 Billion and Thirty-One, puts on a blindfold and reaches out blindly for something, ANYTHING, to help him organize his team’s deals and commissions. He’s ho...

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Why Enterprise CPQ Implementations Fail WHY ENTERPRISE CPQ IMPLEMENTATIONS FAIL

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Jul 23, 2018

You’ve reached a certain point in the evolution of your company and you know it’s time to invest in a CPQ system. But buyer beware: There’s a certain misconception around CPQ systems as being plug-in devices or turnkey-ready overlays of your existing...

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The Three “S’s” of a Great Incentive Compensation Management System THE THREE “S’S” OF A GREAT INCENTIVE COMPENSATION MANAGEMENT SYSTEM

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Jul 23, 2018

It all ties together. You want your sales reps to behave a certain way and close a certain amount of deals in specific verticals that match your company’s 3- and/or 5-year vision, but the systems you currently have in place to drive this behavi...

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Incentive Compensation Management: Build Versus Buy INCENTIVE COMPENSATION MANAGEMENT: BUILD VERSUS BUY

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Jul 23, 2018

Custom ICM solutions are built for you, not auditors, so they typically don’t offer visibility into actions performed over time. Auditors may lack confidence in your homegrown system, especially if they find errors or omissions. In fact, audit ...

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OMG DIGITAL MARKETING AGENT 2018 WHITEPAPER OMG DIGITAL MARKETING AGENT 2018 WHITEPAPER

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Jul 23, 2018

An agent, online, is somebody who can reliably and skillfully duplicate some critical aspect of online business, such as getting targeted traffic to a website. Without much fanfare, they proceed to do just that, making a lot of quiet profit either co...

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How digital marketers are redefining customer engagement and lifetime value HOW DIGITAL MARKETERS ARE REDEFINING CUSTOMER ENGAGEMENT AND LIFETIME VALUE

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Jun 18, 2018

Email is still the go-to channel for most of your
customers, but it lacks the powerful real-time
the connection of mobile offers. By combining the popularity
of email with the immediacy of mobile messaging, you
can create ...

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2018 DIGITAL MARKETING PLANS 2018 DIGITAL MARKETING PLANS

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Jun 15, 2018

An effective digital marketing plan contains a series of tactics used to achieve your most important marketing objectives. Sounds simple, but what will an effective digital marketing plan look like in 2018? To find out, Ascend2 and our Research Partn...

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4 MUST-DOS FOR MARKETING BUDGET PLANNING 4 MUST-DOS FOR MARKETING BUDGET PLANNING

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Jun 14, 2018

Programs and campaigns can be tough to plan; and more often than not, too many marketers rely on guesswork to get it done. Your numbers need to head in the right direction, so your team must match its resources and spend with your most critical prior...

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5 Tips for Setting Measurable Social Media Goals 5 TIPS FOR SETTING MEASURABLE SOCIAL MEDIA GOALS

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Jun 13, 2018

Defining success in social media participation begins with appropriate goal-setting, backed by benchmarking, tracking, analysis and reporting. However, not all results generated through social media can or should be measured in monetary terms. Every ...

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ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM ADVANTAGES OF SOCIAMEDIA.MARKET PLATFORM

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Jun 12, 2018

TRANSPARENT and competitive marketplace WIDE range of social media platforms, such as YouTube, Instagram, Facebook, Twitter, etc. REDUCED operational costs and fees when working with Influencer campaigns ACCESSIBLE and easy-to-use, even for small bus...

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The Marketplace for Digital Assets and Services THE MARKETPLACE FOR DIGITAL ASSETS AND SERVICES

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Jun 11, 2018

In the ever-growing market for software products and services increasingly provided by freelancers, there is a space for a single marketplace where clients and freelancers can meet easily without intermediaries in a structured and transparent way wit...

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GET READY TO ACTIVATE MARKETING CAMPAIGNS WITH MOBILE WALLETS GET READY TO ACTIVATE MARKETING CAMPAIGNS WITH MOBILE WALLETS

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Jun 05, 2018

Mobile wallets are slowly, but surely getting traction in Europe and the US. By 2020, Forrester expects mobile wallet adoption rates to double. Learn how innovative marketers are using mobile wallets to help them reduce marketing costs, acquire new c...

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Media Buyer’s Guide to Sponsored Content MEDIA BUYER’S GUIDE TO SPONSORED CONTENT

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Jun 04, 2018

Are you ready to build sponsored content into your marketing budget but are unsure how to get started?The Media Buyer’s Guide to Sponsored Content is your one-stop guide to sponsored articles on media outlets and blogs. It also includes the Wor...

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COUNTDOWN TO ASC 606: WHAT ADVERTISING COMPANIES NEED TO KNOW COUNTDOWN TO ASC 606: WHAT ADVERTISING COMPANIES NEED TO KNOW

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Jun 01, 2018

As we march toward its adoption, ASC 606, Revenue from Contracts with Customers, is on the mind of every CFO and controller. The new revenue recognition standard is a sweeping set of new regulations that all of the major accounting firms agree may co...

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2018 Social Media Trends in Financial Services 2018 SOCIAL MEDIA TRENDS IN FINANCIAL SERVICES

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May 30, 2018

Hootsuite’s financial services report examines key industry trends, tracking how organizations are using enterprise social media solutions to grow revenues, decrease operational costs, and manage digital risks. Our aim is to provide a comprehen...

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The Inbound Marketer’s Guide to Earned Media THE INBOUND MARKETER’S GUIDE TO EARNED MEDIA

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May 30, 2018

Earned media has emerged as one of the most effective ways to simultaneously generate leads, increase brand awareness, and earn web traffic from search engines, social media influencers, and online media outlets. Mastering Earned Media Marketing...

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9 Steps to an Integrated Marketing & Advertising Campaign 9 STEPS TO AN INTEGRATED MARKETING & ADVERTISING CAMPAIGN

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May 28, 2018

This eBook describes how to reach your customers and obtain quantifiable results for your marketing campaigns through a systematic, step-by-step approach to planning, monitoring and measuring the campaign using social media.

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E-mail marketing blockchain based evaluation and rewarding system E-MAIL MARKETING BLOCKCHAIN BASED EVALUATION AND REWARDING SYSTEM

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May 25, 2018

When we look at modern methods of marketing, email marketing proves incredibly effective. The ROI on an organization’s efforts can be as high as 3800%, or $38 for every dollar spent. Consider that 77% of ROI comes from segmented, targeted, and ...

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TOP 5 Ways DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM TOP 5 WAYS DIGITAL MARKETING CAN DRIVE MORE LEADS FOR YOUR SALES TEAM

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May 23, 2018

When people interact with your brand, it is essential that you have a consistent look and message with a clear value proposition. Did you know? Most consumers find products on Google, hear about offers on social media, and make decisions based on sho...

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How to Plan, Develop, Execute and Track an
Integrated Marketing Campaign HOW TO PLAN, DEVELOP, EXECUTE AND TRACK AN INTEGRATED MARKETING CAMPAIGN

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May 18, 2018

Audiences no longer consume media in silos. As a result, taking a holistic and integrated approach to the creation, optimization, distribution, and measurement of all your digital marketing efforts should be your marketing norm. Building successful, ...

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WHAT ADVERTISING COMPANIES NEED TO KNOW About The New Revenue Recognition Standard WHAT ADVERTISING COMPANIES NEED TO KNOW ABOUT THE NEW REVENUE RECOGNITION STANDARD

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May 17, 2018

As we march toward its adoption, ASC 606, Revenue from Contracts with Customers, is on the mind of every CFO and controller. The new revenue recognition standard is a sweeping set of new regulations that all of the major accounting firms agree may co...

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Building Your Brand Using Social Media BUILDING YOUR BRAND USING SOCIAL MEDIA

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May 16, 2018

Most companies know they need to tap into the power of social media to build their online presence and connect with customers. But they often lack a concrete strategy and miss out on the opportunities offered by social. In this tip sheet, you’l...

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THE STATE OF Digital Advertising 2018 THE STATE OF DIGITAL ADVERTISING 2018

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Apr 25, 2018

Advertisers are challenged with the ability to meet shopper expectations online, so allowing marketers to target based on search intent rather than demographics has contributed to Google’s continued success. Equally, with the proliferation of m...

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Bridging the Customer Journey across the Physical and Digital Worlds BRIDGING THE CUSTOMER JOURNEY ACROSS THE PHYSICAL AND DIGITAL WORLDS

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Apr 24, 2018

People today shop online, but most still prefer to complete their purchases at a physical location. In fact, nearly 3 out of 5 consumers in the US made their last purchase in a physical store. Getting better insight into this complex digital-to-physi...

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How to Maximize SEO ROI HOW TO MAXIMIZE SEO ROI

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Apr 17, 2018

SEO presents your brand with a significant opportunity, but it requires collaboration between multiple functions. Picking the players and setting the right process for your SEO team are the first steps in increasing SEO ROI. This white paper describe...

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The bad, the ugly, and the truth of mobile ad fraud THE BAD, THE UGLY, AND THE TRUTH OF MOBILE AD FRAUD

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Apr 13, 2018

Ad fraud can decimate ad budgets, skew data, and create a feedback loop that’s a race to the bottom. On average, 4% of an app’s paid user acquisition budget is taken by fraud. We’ve seen outliers with up to 90% of budgets stolen - a...

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A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN A DIGITAL MARKETING REVOLUTION ON THE BLOCKCHAIN

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Apr 12, 2018

Friendz is a digital marketing company whose main goal is to connect brands with their target audience, taking advantage of the most powerful marketing tool ever: “word of mouth”. When we look at what the future holds for us we see global...

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UK advertising in a digital age UK ADVERTISING IN A DIGITAL AGE

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Apr 11, 2018

The UK’s advertising industry is a success story. Advertising fuels the economy by helping businesses to grow and compete against one another. It is also a significant sector of the economy on its own. The UK, especially London, is a global cen...

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Improve Google AdWords Performance with Ratings & Reviews IMPROVE GOOGLE ADWORDS PERFORMANCE WITH RATINGS & REVIEWS

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Apr 10, 2018

Whether you are using or thinking of using, Google AdWords to advertise your service and or product(s), it’s important to optimize your campaigns to maximize their effectiveness. Google AdWords is a Pay Per Click (PPC) platform used by business...

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5 Digital Marketing Trends 2018 5 DIGITAL MARKETING TRENDS 2018

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Apr 10, 2018

The digital transformation is currently considered the biggest challenge for companies in all industries. According to a current study by Price Waterhouse Coopers, 4 of 5 top managers view the move to digital as decisive for future business models. G...

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2018 B2B Advertising & Marketing Outlook 2018 B2B ADVERTISING & MARKETING OUTLOOK

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Apr 10, 2018

Business-to-business marketers have traditionally been slower than their consumer peers to fully adopt programmatic advertising and data-driven marketing technologies. But after playing catch-up, they have now fully embraced automated ad buying, comi...

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DIGITAL MARKETING PLAN FOR A B2B COMPANY DIGITAL MARKETING PLAN FOR A B2B COMPANY

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Apr 09, 2018

Digital marketing is an umbrella term which describes any form of marketing that exists online. When selected and implemented appropriately, digital marketing can open new doors of opportunities for small and medium sized enterprises. By using digita...

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ONLINE ADVERTISING MARKET AND INDUSTRY ONLINE ADVERTISING MARKET AND INDUSTRY

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Apr 09, 2018

According to Statista1 the online advertising market will keep growing every year until at least 2022. The expectation is that the market will reach $281 billion in 2018 and nearly $400 billion in 2022. This data is supported by research of Magna Glo...

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The Definitive Guide to SEO in 2018 THE DEFINITIVE GUIDE TO SEO IN 2018

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Apr 03, 2018

SEOs detected about 5 Google algorithm updates in 2017 and all we know about them are various sorts of rumors and speculations. So, to help you get to grips with the uncertainty, I've prepared a list of recommendations SEOs should focus on right ...

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Marketing Your Fitness Business on Mobile and Online in 2018 MARKETING YOUR FITNESS BUSINESS ON MOBILE AND ONLINE IN 2018

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Apr 03, 2018

Your future ftness clients have to fnd you before they can love you. This guide explains how to make your fitness business easy to find on mobile and online, which like it or not is where most services get shared and discovered. From your future clie...

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Introduction to social media INTRODUCTION TO SOCIAL MEDIA

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Apr 02, 2018

Social networking on social media websites involves the use of the internet to connect users with their friends, family, and acquaintances. Social media websites are not necessarily about meeting new people online, although this does happen. Instead,...

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LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES? LOOKING TO BOOST CAMPAIGN PERFORMANCE AND INCREASE SALES?

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Mar 28, 2018

Marketers use a variety of consumer location data sources, but they are not all created equal. Some location data sources create better personalization than others. With the right location data, you will upgrade your personalization, deliver advertis...

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Building An Email CRM Strategy For A Stronger Brand-Consumer Relationship BUILDING AN EMAIL CRM STRATEGY FOR A STRONGER BRAND-CONSUMER RELATIONSHIP

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Mar 27, 2018

One of the most important assets to a marketing team is email, so it is invaluable to build an Email CRM strategy that can generate repeatable, consistent and projectable profitability.  However, it is difficult to maintain a strong relationship...

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2018 digital trends 2018 DIGITAL TRENDS

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Mar 14, 2018

There’s no doubt in the trends. Focusing on the customer experience is at the top of the priority list for most companies. Personalization plays a key role as top organizations strive to make experiences as compelling as possible with the integ...

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2018 DIGITAL MARKETING TRENDS 2018 DIGITAL MARKETING TRENDS

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Mar 13, 2018

Live video streaming and influencer marketing also came to life in 2017. New consumer technologies, like live video, enabled users to capture the attention of their peers and build more than-humble followings. These pseudo-celebrity personalities are...

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Nine Golden Opportunities for Marketers to Seize in 2018 NINE GOLDEN OPPORTUNITIES FOR MARKETERS TO SEIZE IN 2018

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Mar 13, 2018

A change was the watchword and upheaval the new normal. As leading providers of omnichannel digital solutions for performance marketers, we couldn’t be more excited about the year ahead; one that promises to sustain, and even accelerate, this a...

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Completing the Advertising Value Circle COMPLETING THE ADVERTISING VALUE CIRCLE

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Mar 12, 2018

The sole purpose of this White Paper is to present certain information with respect to DashBid Media Inc. (the “Company” or “DashBid”) and the Company’s PreVUE Blockchain and the tokens utilized by the platform (the &ldq...

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Local SEO Best Practice LOCAL SEO BEST PRACTICE

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Mar 11, 2018

Based on Google's market share, we have determined that there are over TWO BILLION unique local searches per month on Google specifically from desktop computers in the United States. We saw Google, Yahoo and Bing, make dramatic shifts in how they...

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THE EVOLVING MARKETER 2018 THE EVOLVING MARKETER 2018

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Mar 08, 2018

As businesses, technology and consumer behavior evolve at pace, the role of the CMO adjusts in order to help their organization stay ahead of the game, and meet changing customer demands and expectations. Today’s CMOs must deliver a wide range ...

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The New Age of Advertising THE NEW AGE OF ADVERTISING

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Mar 08, 2018

An emerging marketplace for companies to strategically communicate with their consumer base through the use of real-time data is poised to be the next big theme in a wave of change in the advertising industry. We are in the advanced stages of a trans...

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10 Quick SEO Wins to Show Your CEO in 2018 10 QUICK SEO WINS TO SHOW YOUR CEO IN 2018

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Mar 07, 2018

You’re new to your company or new to your role. Your CEO has agreed to a short-term investment in content marketing with vague goals of “better rankings” and “better SEO.” What he or she really means is “measurable...

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Cognizant Community US 2018: How Digital Gets Done COGNIZANT COMMUNITY US 2018: HOW DIGITAL GETS DONE

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Mar 04, 2018

Four hundred senior executives representing the crème de la crème of corporate America gathered in Scottsdale, Arizona, in early March at Cognizant Community 2018 to learn, discuss and share how digital gets done. These executives were ...

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Measure Account-Based Advertising with the Advertising Engagement Journey MEASURE ACCOUNT-BASED ADVERTISING WITH THE ADVERTISING ENGAGEMENT JOURNEY

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Feb 27, 2018

With account-based advertising, you are able to serve ads to only the people at accounts that are the good fit for your solution. Your advertising budget will go further, and you’ll see better results from your ads both at the campaign level an...

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The Pros and Cons of Paid Advertising Platforms THE PROS AND CONS OF PAID ADVERTISING PLATFORMS

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Feb 25, 2018

Are you considering spending some of your marketing budget on paid advertising? Want to know the pros and cons of platforms like Google Adwords and Facebook?

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Blockchain for Video Advertising BLOCKCHAIN FOR VIDEO ADVERTISING

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Feb 25, 2018

When the history of 2017 is written, many themes will jump to the fore, but in the realm of technology none will prove to be as important as blockchain. This was the year that blockchain, and bitcoin–the first, and arguably most well-known appl...

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The Digital Business Continuum THE DIGITAL BUSINESS CONTINUUM

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Feb 21, 2018

Businesses are now operating amidst widespread disruption, which stems from changes in society and regulations, coupled with the threats and opportunities presented by the exponential advancement of technology. Against this backdrop, it is no longer ...

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Ad-Apocalypse: Why Brands Won’t Survive Without Interactive Experiences AD-APOCALYPSE: WHY BRANDS WON’T SURVIVE WITHOUT INTERACTIVE EXPERIENCES

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Feb 20, 2018

There is a myriad of reasons why traditional digital advertising just isn’t clicking anymore. Together these mean huge changes for the digital marketing landscape, and marketers need to skill-up and adapt. So can brands connect once more and tu...

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The future of online communities THE FUTURE OF ONLINE COMMUNITIES

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Feb 20, 2018

The latest 30 years can be characterized as a breakthrough in the media industry caused by the advent of the Internet and its dynamic expansion. The Internet and smartphones have revolutionized our communication channels and become an integral part o...

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CONTENT MARKETING CONTENT MARKETING

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Feb 19, 2018

It’s a pleasure to be reporting on the practices of UK content marketers for the sixth year. Content marketing has changed quite a bit since 2013, so our annual survey has evolved as well. In 2018, UK marketers will need to ensure that they&rsq...

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A Blockchain Based Eco-System for Next Level Digital Advertising A BLOCKCHAIN BASED ECO-SYSTEM FOR NEXT LEVEL DIGITAL ADVERTISING

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Feb 19, 2018

Joors ad-tech and media/telco platform will enable advertisers, service and content providers to reach mobile phone users with various kinds of adverts, apps, services, content etc, and to reward these mobile phone users with e.g. mobile data or othe...

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The Best Digital Marketing Tools 2018 edition THE BEST DIGITAL MARKETING TOOLS 2018 EDITION

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Feb 14, 2018

When it comes to digital tools, we at The Launch don’t play around. We like to be right on the vanguard of what’s new, sometimes even using it first and then turning around to write guides like this one. Fortunately, most of our favorite ...

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How to give Tech-Savvy marketers the tools they need HOW TO GIVE TECH-SAVVY MARKETERS THE TOOLS THEY NEED

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Feb 14, 2018

Whether they’re developing a new campaign, running a trade show, or working on product messaging, their productivity is heavily dependent on how easily they can work with each other. In such cases, these marketing teams rely on cloud-based apps...

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CREATE PERSONALIZED ADVERTISING THAT ACTIVATES YOUR IDEAL AUDIENCE CREATE PERSONALIZED ADVERTISING THAT ACTIVATES YOUR IDEAL AUDIENCE

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Feb 14, 2018

Your customers don’t stand still, and neither should your insights. You need a 360-degree view to engage them in the right way. Moving towards effective personalization can be a long-term investment, but today’s customers expect it. Here ...

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How to Preserve Brand Health in Social Media HOW TO PRESERVE BRAND HEALTH IN SOCIAL MEDIA

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Feb 13, 2018

Many companies tap into social media to foster engagement with their audience and to stay abreast of customer needs, market trends and breaking news requiring attention. However, even the savviest of organizations may overlook the need to monitor for...

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EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018 EMAIL MARKETING AND MARKETING AUTOMATION EXCELLENCE 2018

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Feb 13, 2018

Email marketing is here to stay. But despite its popularity, it can be a complex digital marketing technique to master especially with the launch of powerful marketing automation features.

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Getting started with Neuromarketing GETTING STARTED WITH NEUROMARKETING

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Feb 13, 2018

The most valuable marketing insights are hidden in your costumer’s subconscious mind. People oftentimes just don’t know why they do what they do. Traditional marketing research such as questionnaires, interviews and focus groups are there...

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Creating the New Broadcast Content Economy on the Blockchain CREATING THE NEW BROADCAST CONTENT ECONOMY ON THE BLOCKCHAIN

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Feb 13, 2018

This whitepaper (“Whitepaper”) gives a summary of the sale of Vuulr Tokens (“VUU Tokens”) during the pre-sale and public sale of the VUU Tokens (collectively, the “Token Generating Event”) by Vuulr Pte. Ltd. (&ldqu...

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RADIO MESSAGING AND WHAT GETS CONSUMERS TO BUY RADIO MESSAGING AND WHAT GETS CONSUMERS TO BUY

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Feb 12, 2018

What’s the most effective marketing means to capture the attention of radio listeners and prompt them to buy your product? That’s the fundamental question CRN International posed in an online poll of 525 consumers defined by a wide range ...

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A brief history of digital advertising A BRIEF HISTORY OF DIGITAL ADVERTISING

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Feb 10, 2018

We tend to think that digital advertising started well after the turn of the millennium, but in truth, the first ad banner to ever appear online originated in.... 1994. The same year the Web was commercialized. Let’s take a look back at how thi...

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Cryptocurrency token for the internet of advertising. CRYPTOCURRENCY TOKEN FOR THE INTERNET OF ADVERTISING.

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Feb 10, 2018

Social networks have accelerated over the last several years and have become an integral part of our lives. These networks serve the need to connect people on many levels from different works and spheres of life, make them feel loved and wanted. Thes...

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Marketing Strategies for Recruiters MARKETING STRATEGIES FOR RECRUITERS

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Feb 08, 2018

Whether your company has a small budget or a large budget for marketing your new requisitions- this doesn’t mean that the recruiter can’t control their own fate. There are plenty of strategies that can be put in place to boost the number ...

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Digital Advertising Terminal DIGITAL ADVERTISING TERMINAL

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Feb 07, 2018

The world of advertising was forever transformed, when Wired Magazine flipped the switch on its first website, hotwired.com, with a small kitschy rainbow graphic bearing the presumptive words “Have you ever clicked your mouse right”. The ...

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20 Effective Retail Digital Marketing Campaign Ideas 20 EFFECTIVE RETAIL DIGITAL MARKETING CAMPAIGN IDEAS

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Feb 06, 2018

As consumers choose clicks over bricks and eCommerce continues its growth trajectory, retail brands need to adopt a mix of digital marketing techniques to reach shoppers and employ interactive experiences that will increase awareness, boost brand adv...

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Embracing the Power of Social Media Marketing for Senior Service Providers EMBRACING THE POWER OF SOCIAL MEDIA MARKETING FOR SENIOR SERVICE PROVIDERS

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Feb 05, 2018

Providers that are winning the Web Referral Game…are seeing up to 35% of their moveins come from the Web.”1 They are doing a better job of social media marketing and they are taking back their business from national referral companies li...

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The Crypto Advertising Platform & Vendicoin token system THE CRYPTO ADVERTISING PLATFORM & VENDICOIN TOKEN SYSTEM

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Feb 02, 2018

Nothing in this White Paper shall be deemed to constitute a prospectus of any sort or a solicitation for investment, nor does it in any way pertain to an offering or a solicitation of an offer to buy any securities in any jurisdiction. VENDI Coin is ...

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Gaining Long-Term Care Placements with Digital Ads GAINING LONG-TERM CARE PLACEMENTS WITH DIGITAL ADS

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Jan 31, 2018

In the world of long term care and assisted living facilities, a unique opportunity exists for the adoption of new marketing strategies. We're all familiar with how labor-intensive the traditional methods of gaining leads and increasing admission...

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PUTTING THE BRAND BUDGET TO WORK PUTTING THE BRAND BUDGET TO WORK

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Jan 24, 2018

Where is performance marketing now? And where is it going? In April 2018, TUNE and Acceleration Partners surveyed nearly 2,300 performance marketers in the U.S. and U.K. who are managing a combined $16.6 billion in annual sales. Survey respondents an...

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The 2017 Big Book Of Webinar Stats THE 2017 BIG BOOK OF WEBINAR STATS

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Jan 24, 2018

With hefty lead generation goals, marketers are constantly searching for new and better ways to attract, engage and delight their audiences. It’s no wonder webinars have emerged as a favorite tactic among B2B marketers, regularly touted as a to...

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Content Marketing Strategy Checklist CONTENT MARKETING STRATEGY CHECKLIST

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Jan 23, 2018

THAT’S GOOD BECAUSE YOU’VE FINALLY GOT A WAY AROUND THOSE ANNOYING BARRIERS THAT BUYERS TEND TO ERECT WHEN THEY SENSE OLD-SCHOOL MARKETING. But it’s bad because it means you’re competing against a tidal wave of shiny new conte...

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2018 Digital Advertising Strategy Guide 2018 DIGITAL ADVERTISING STRATEGY GUIDE

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Jan 17, 2018

2017 was a banner year for digital advertising. According to Magna, digital ad spending reached $209 billion worldwide – accounting for 41% of the market and surpassing TV ad spending at $178 billion/35% of the market. And digital ad spend mark...

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Advertising services in smart cities based on blockchain ADVERTISING SERVICES IN SMART CITIES BASED ON BLOCKCHAIN

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Jan 16, 2018

A new technology is redefining the way we transact: blockchain has the potential to change the way we buy and sell, interact with government and verify the authenticity of everything from property titles to organic vegetables. It combines the opennes...

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Why video conferencing is beneficial for business WHY VIDEO CONFERENCING IS BENEFICIAL FOR BUSINESS

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Jan 11, 2018

Thanks to the availability of video and chat apps, consumers are more comfortable than ever with video conferencing. This is especially true of millennial device users, with a 2016 report revealing that more than half of all smartphone users between ...

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20 Ways to Maximize Digital Marketing Effectiveness 20 WAYS TO MAXIMIZE DIGITAL MARKETING EFFECTIVENESS

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Jan 10, 2018

Trying to wrap your head around what you need to focus on when it comes to digital marketing can be quite the task especially when the digital landscape is constantly and quickly changing. In today’s increasingly social and mobile world, reachi...

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Bringing Your SEO into 2018 BRINGING YOUR SEO INTO 2018

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Jan 08, 2018

While some of them turned out to be correct, some were very wrong and others lay in between. Every year, Google surprises us by updating its algorithm to make it an amazing experience for searchers. They also find and penalize black hat SEO practitio...

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Content Optimization vs SEO: What CONTENT OPTIMIZATION VS SEO: WHAT'S THE DIFFERENCE

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Jan 06, 2018

Is the keyword dead? No. But the game has changed over the past year. While the keyword is still relevant, SEO has gotten more complex as Google has gotten smarter. Gone are the days of pure keyword-optimization. Instead, we enter the days of rich co...

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SEO ON-PAGE OPTIMIZATION SEO ON-PAGE OPTIMIZATION

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Jan 03, 2018

Being indexed and ranked on the search engine results pages (SERPs) depends on many factors, beginning with the different elements on each of your website. Optimizing these factors helps search engine crawlers find your website, index the pages appro...

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Advertising. Party. Decoration. ADVERTISING. PARTY. DECORATION.

whitepaper

Dec 31, 2017

When it comes to the requirements for a short printing run, our customers’ motivations are more varied than with any of our other orders. Do you need a small number of ready-designed advertising materials overnight? For a private event? Or do y...

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Commerce & Digital Marketing Outlook 2018 COMMERCE & DIGITAL MARKETING OUTLOOK 2018

whitepaper

Dec 28, 2017

People are going to shop more using voice through devices like Google Home or Amazon’s Echo. The market for smart speakers will become saturated, with Google and Amazon competing with devices from companies such as Harman Kardon and Cortana fro...

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SOCIAL MEDIA IMAGE & VIDEO SIZES 2018 SOCIAL MEDIA IMAGE & VIDEO SIZES 2018

whitepaper

Dec 27, 2017

This will be the photo representing you or your brand on Facebook. This square photo will appear on your timeline layered over your cover photo. It will also appear when you post to other walls, comment on posts or when you’re searched with Fac...

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Innovative advertising platforms INNOVATIVE ADVERTISING PLATFORMS

whitepaper

Dec 12, 2017

Public Relation. Originally PR has its root in publicity and advertisement. These days, however, these are just a part of PR. PR is a notification and persuasion to make environment surrounding organizations soft and friendly by controlling and adjus...

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Harness Digital Insights to Grow Your Entire Enterprise HARNESS DIGITAL INSIGHTS TO GROW YOUR ENTIRE ENTERPRISE

whitepaper

Dec 08, 2017

By 2020, customers will manage an estimated 85 percent of brand interactions without speaking to a human. The prevalence and richness of digital touchpoints means that companies are accumulating an unheard-of volume of measurable information about th...

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Social Media Advertising: Revenue, Development, Trends SOCIAL MEDIA ADVERTISING: REVENUE, DEVELOPMENT, TRENDS

whitepaper

Dec 08, 2017

It‘s in the name: Social Media Advertising describes the type of advertising that places a marketing message in a social network. In recent years, the rise in mobile usage has boosted the use of social media apps, among them image-sharing apps ...

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Introduction to Social Media INTRODUCTION TO SOCIAL MEDIA

whitepaper

Dec 04, 2017

Connecting people globally most include personal profiles, find friends, and communities. Facebook and Myspace are the most widely used in the U.S. LinkedIn popular for professional networking.

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Digital Marketing - Infosys DIGITAL MARKETING - INFOSYS

whitepaper

Nov 30, 2017

DIGITAL MARKETING. Building deeper consumer relationships through experience contextualization and personalization, analytics for insights-driven action.

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Data-Driven Marketing DATA-DRIVEN MARKETING

whitepaper

Nov 23, 2017

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A ...

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7 Effective Ways to Elevate Your Email Marketing Program 7 EFFECTIVE WAYS TO ELEVATE YOUR EMAIL MARKETING PROGRAM

whitepaper

Nov 23, 2017

In the world of marketing, there is no shortage of new technologies that can make something easier and better to do. A few years ago, email evolved significantly by adding marketing automation functionality, which repositioned email from spam and lab...

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Blockchain-based advertising services in smart cities BLOCKCHAIN-BASED ADVERTISING SERVICES IN SMART CITIES

whitepaper

Nov 21, 2017

This draft White Paper is provided for discussion and information purposes only. No part of this White Paper is legally binding or enforceable, nor is it meant to be. The information contained herein does not constitute an offer to sell or is a solic...

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DATA-DRIVEN KEYS TO BETTER B2B DATA-DRIVEN KEYS TO BETTER B2B

whitepaper

Nov 16, 2017

You already know that your customer’s purchase journey differs significantly from that of B2C buyers. The length of B2B sales cycles is longer, the number of decision makers is higher and the B2B purchase path is fragmented, no longer starting ...

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THE DIGITAL TRANSFORMATION OF MARKETING THE DIGITAL TRANSFORMATION OF MARKETING

whitepaper

Nov 15, 2017

And with those few words Wired and AT&T ushered in the world’s first display banner advertisement on October 27, 1994. In a little over two decades, not only has digital advertising emerged as the killer category for marketing, but the very...

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AdWords Industry Benchmark Report 2017 ADWORDS INDUSTRY BENCHMARK REPORT 2017

whitepaper

Nov 15, 2017

Is it important for B2B marketers to keep up with the Joneses? This idiom refers to the comparison of our neighbors’ accumulation of material goods as a benchmark for social class. We believe it is important to keep up, but we’re referrin...

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Adobe advertising cloud security overview ADOBE ADVERTISING CLOUD SECURITY OVERVIEW

whitepaper

Nov 15, 2017

At Adobe, we take the security of your digital experience very seriously. Security practices are deeply ingrained into our internal software development and operations processes and tools and are rigorously followed by our cross-functional teams to p...

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Challenges and importance of content marketing CHALLENGES AND IMPORTANCE OF CONTENT MARKETING

whitepaper

Nov 11, 2017

Because of the complex nature of information in this sector, and the need to position businesses as intellectual organisations with good thought leadership, the expertise to both understand that information and write professionally is a talent challe...

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Social Media Marketing SOCIAL MEDIA MARKETING

whitepaper

Nov 07, 2017

Social Media Marketing makes use of social media sites to raise visibility on the Internet and to promote products and services. Social media sites are useful for building social (and business) networks, and for exchanging ideas and knowledge. Social...

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Digital Advertising, Blockchain(ed) DIGITAL ADVERTISING, BLOCKCHAIN(ED)

whitepaper

Nov 03, 2017

Digital ad spend has been steadily rising the world over, with the last decade buzzing with activity on this front. However, the digital advertising landscape is riddled with fraud and populated by intermediaries. For publishers, advertisers, and con...

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THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT THE FUTURE OF PERSONALIZATION IN MARKETING STARTS WITH CUSTOMER DATA MANAGEMENT

whitepaper

Nov 01, 2017

What if you could automate the ability to interact with an individual customer in a way that’s completely personalized? And what if the automation did not require millions of dollars and years to build? Good news: Customer data platforms (CDPs)...

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FUTURE OF DIGITAL MEDIA CONTENT FUTURE OF DIGITAL MEDIA CONTENT

whitepaper

Oct 28, 2017

The digital media content and the process of managing it are fast changing into a more business-oriented and customer-centric approach. Digital Transformations and advancements in content management practices have led to new ways of connecting with b...

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Google+Facebook A Retail Playbook for Omnichannel Success GOOGLE+FACEBOOK A RETAIL PLAYBOOK FOR OMNICHANNEL SUCCESS

whitepaper

Oct 22, 2017

It’s no secret that Google and Facebook rule the digital marketing space, dominating both consumer moments and overall ad spend. In the US alone, these online behemoths accounted for 99% of revenue growth from digital advertising in 2016.1 Face...

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The In-App Advertising Playbook THE IN-APP ADVERTISING PLAYBOOK

whitepaper

Oct 14, 2017

Welcome to the app age — apps now dominate the mobile landscape, capturing 89% of consumers’ smartphone time and 25% of their total media usage.1 But the in-app environment isn’t just the place to find consumers; it also offers soph...

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TRANSPARENCY WITHIN MEDIA: THROUGH A GLASS DARKLY TRANSPARENCY WITHIN MEDIA: THROUGH A GLASS DARKLY

whitepaper

Oct 05, 2017

Advertisers hire media agencies primarily because of their specialist ability to use data and research to select the most appropriate channels for the job in hand, and then to negotiate the best prices from those channels. The combination of these tw...

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Is Social Media a Threat to Democracy? IS SOCIAL MEDIA A THREAT TO DEMOCRACY?

whitepaper

Oct 01, 2017

It is becoming increasingly apparent that fundamental principles underlying democracy trust, informed dialogue, a shared sense of reality, mutual consent, and participation are being put to the test by certain features and attributes of social media....

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Marketing Kit Email Marketing MARKETING KIT EMAIL MARKETING

whitepaper

Sep 20, 2017

Before we even start, let’s ask: Is email marketing for your small business even worth doing? Yes and no. Yes, if you do it well. No, if you take the path of mediocrity. Sure, tools can make email marketing easier, but it’ll still take ti...

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THE IMPORTANCE OF DEVELOPING A SOCIAL MEDIA COMPLIANCE POLICY THE IMPORTANCE OF DEVELOPING A SOCIAL MEDIA COMPLIANCE POLICY

whitepaper

Sep 20, 2017

After nearly a decade of relentless changes in compliance, evolving access to the internet, along with expansive adoption of social media use, a growing need for comprehension, oversight and risk management presents itself. In this time where product...

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The first AI-controlled platform for influencer marketing THE FIRST AI-CONTROLLED PLATFORM FOR INFLUENCER MARKETING

whitepaper

Sep 01, 2017

AdHive will be the first AI-controlled Influencer Marketing platform with Blockchain technological solutions. The AdHive platform fully automates all steps of interaction with influencers in order to save a huge amount of time and effort for advertis...

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DIGITAL MARKETING IN RUSSIA 2018 DIGITAL MARKETING IN RUSSIA 2018

whitepaper

Aug 25, 2017

By the nature of our activities, my colleagues and I deal with many European, American and Asian businesses. Although we find various topics for discussion, in this White Paper I’ve decided to elaborate on a topic that is particularly interesti...

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10 Successful Broadcast Media Digital Marketing Campaigns 10 SUCCESSFUL BROADCAST MEDIA DIGITAL MARKETING CAMPAIGNS

whitepaper

Aug 14, 2017

As viewers hopscotch between devices, and new disruptive competitors vie for viewer loyalty, it’s become a fight for consumer attention. Passive content no longer cuts it, and broadcasters need to offer interactive experiences on every digital ...

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Best Internet Marketing Testing Strategies BEST INTERNET MARKETING TESTING STRATEGIES

whitepaper

Aug 06, 2017

Marketing online through email, banner ads, social media, and websites have transformed the way marketers reach their target audience. But, how do you know what’s working and what’s not in your Internet marketing campaigns, and why? What ...

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WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN

whitepaper

Jul 23, 2017

Even as the digital display advertising industry grows, if you are a brand marketer, advertiser or publisher of digital display advertising then you are likely plagued with engagement rates lower than they’ve ever been. All evidence points to &...

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Digital Marketing for Today’s Hearing Healthcare Practice DIGITAL MARKETING FOR TODAY’S HEARING HEALTHCARE PRACTICE

whitepaper

Jul 19, 2017

As beneficial as the World Wide Web has become to consumers and businesses alike, it has also congested, disrupted, and complicated marketplaces like never before. The hearing healthcare industry is no exception. With just a few clicks, patients can ...

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Blockchain for Social Networks BLOCKCHAIN FOR SOCIAL NETWORKS

whitepaper

Jul 11, 2017

The information set forth below may not be exhaustive and does not imply any elements of a contractual relationship. While we make every effort to ensure that any material in this white paper is accurate and up-to-date, such material in no way consti...

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white papers: ADVERTISING WHITE PAPERS: ADVERTISING

whitepaper

Jul 10, 2017

The advertising value chain in Singapore exhibits some of the same changes that we have identified at the global level. However, so far these changes have been much less pronounced than in other developed advertising markets. The major characteristic...

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How to Run a Successful B2B Content Syndication Campaign HOW TO RUN A SUCCESSFUL B2B CONTENT SYNDICATION CAMPAIGN

whitepaper

Jul 03, 2017

OpGen Media has built the blueprint to run a successful B2B Content Syndication campaign through lead nurturing. Just producing content isn't enough - companies must do more to educate their prospects and build authority. If you're still taki...

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Smoke Exchange SMOKE EXCHANGE

whitepaper

May 16, 2017

The Smoke Exchange is a self-serve advertising platform for the marijuana industry. It will connect advertisers and publishers directly and make advertising opportunities readily available and affordable for cannabis businesses. The legalization of c...

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White Paper: In Advertising, Reputation Matter WHITE PAPER: IN ADVERTISING, REPUTATION MATTER

whitepaper

Feb 22, 2017

Public trust in the credibility of advertising can, and should, foster brand loyalty, but only if advertisers respect their consumers. In this white paper produced with the Advertising Business Group, a recently formed entity aimed at promoting ethic...

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White Paper: In Advertising Reputation Matter WHITE PAPER: IN ADVERTISING REPUTATION MATTER

whitepaper

Feb 14, 2017

In March this year, the Federal Trade Commission in the United States released a detailed and damning false advertising lawsuit against Volkswagen, claiming it deceived consumers with its ‘Clean Diesel’ campaign, and sought to compensate ...

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Transforming Social Media Marketing by Analyzing Weather Patterns and Twitter Activity TRANSFORMING SOCIAL MEDIA MARKETING BY ANALYZING WEATHER PATTERNS AND TWITTER ACTIVITY

whitepaper

Dec 20, 2016

Social media has completely transformed the marketing landscape. Consumers today are more responsive to recommendations from peers as opposed to conventional advertisements. In fact, 46% of web users look towards social 1 media when making a purchase...

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THE DIGITAL TRANSFOadmaRMATION OF MARKETING THE DIGITAL TRANSFOADMARMATION OF MARKETING

whitepaper

Dec 13, 2016

These and other issues were covered in detail during a series of roundtable and Think Tank discussions held with ADMA members during October. This whitepaper explores several key digital themes investigated by the marketers who participated in the se...

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ECO-FRIENDLY DIGITAL ADVERTISING ECO-FRIENDLY DIGITAL ADVERTISING

whitepaper

Dec 01, 2016

Advertising is one of the oldest methods of sales messages, promoting goods, services and information to the general public, specific target groups, and other enterprises. It maintains or raises awareness about an issue, event, person, product or bra...

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Digital marketing optimization: Strategies for engaging healthcare consumers online DIGITAL MARKETING OPTIMIZATION: STRATEGIES FOR ENGAGING HEALTHCARE CONSUMERS ONLINE

whitepaper

Oct 25, 2016

The health care industry continues to experience unprecedented change, and in response, payers are shifting their marketing strategies from a focus on satisfying the needs of employers to those of consumers. Today’s health care consumers have m...

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Just-in-Time Marketing: Delivered as a Service JUST-IN-TIME MARKETING: DELIVERED AS A SERVICE

whitepaper

Oct 19, 2016

Suppose you’re a cable company planning for an upcoming major sporting event. Because of the popularity of the game, corporate leaders identify this as an opportunity to sell premium cable packages to consumers. The company needs to get a messa...

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IMPROVING DIGITAL ADVERTISING EXPERIENCES IMPROVING DIGITAL ADVERTISING EXPERIENCES

whitepaper

Jun 28, 2016

We in digital advertising live in an increasingly mobile and multiscreen world where content and advertising messages can be consumed anywhere; the sight, sound, and motion of digital video offer unparalleled opportunities to tell a brand story. Data...

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Evaluating the Effectiveness of TV Advertising in the Modern Media Landscape EVALUATING THE EFFECTIVENESS OF TV ADVERTISING IN THE MODERN MEDIA LANDSCAPE

whitepaper

May 16, 2016

It’s the challenge that every modern marketer faces — where do I spend my next ad dollar? And in a multi-screen, multi-device, multichannel world, the role that TV plays in the allocation mix continues to be examined with the same level o...

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Increasing the Impact of Online Advertising with Ad Attention Solutions by Meetrics INCREASING THE IMPACT OF ONLINE ADVERTISING WITH AD ATTENTION SOLUTIONS BY MEETRICS

whitepaper

Apr 10, 2016

The basic thing an advertiser wants to know is, if someone has seen their ad and if that person will buy their product. In order to challenge this key facts they get the chance to achieve the highest possible efficiency on their investment. In the fi...

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Social Media and Customer Relationship SOCIAL MEDIA AND CUSTOMER RELATIONSHIP

whitepaper

Mar 31, 2016

This paper discusses the rapid rise of social media and its impact on customer relationship. It sheds light on how businesses can use social media to connect better with their customers and employees; specifically, how a social strategy can have a be...

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Stepping Up to the Challenges of Digital Marketing STEPPING UP TO THE CHALLENGES OF DIGITAL MARKETING

whitepaper

Mar 24, 2016

The advent of digital has had a huge impact on marketing organizations, which must work harder than ever to keep pace with digital transformation in virtually every sector. Marketing has always been about attracting and retaining customers through va...

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A scientific study of viewability and ad effectiveness A SCIENTIFIC STUDY OF VIEWABILITY AND AD EFFECTIVENESS

whitepaper

Feb 26, 2016

The concept of when an ad should be counted as “viewable,” what effects various levels of viewability have on users, and how to pay for these varying levels has been hotly debated. Integral Ad Science’s Q3 2015 report found that onl...

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Digital Transformation of Industries: In collaboration withAccenture DIGITAL TRANSFORMATION OF INDUSTRIES: IN COLLABORATION WITHACCENTURE

whitepaper

Jan 11, 2016

There is widespread recognition among leaders in most industries that the role of digital technology is rapidly shifting, from being a driver of marginal efficiency to an enabler of fundamental innovation and disruption. Digitalization is the cause o...

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MAKING OMNICHANNEL MARKETING WORK MAKING OMNICHANNEL MARKETING WORK

whitepaper

Oct 21, 2015

Marketers face the difficult job of managing media fragmentation, handling data overload, consolidating disparate data sources and avoiding organizational misalignment. One of the biggest challenges, however, lies in understanding cross-channel custo...

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Digital Media: Rise of On-demand Content DIGITAL MEDIA: RISE OF ON-DEMAND CONTENT

whitepaper

Sep 13, 2015

Welcome to the Deloitte’s point of view about the rise of On-demand Content consumption through digital platforms in India. Deloitte’s aim with this point of view is to catalyze discussions around significant developments that may require...

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Hybrid Targeted Advertising White Paper HYBRID TARGETED ADVERTISING WHITE PAPER

whitepaper

Jul 10, 2015

A major shift in the way Broadcasters are managing their advertising is occurring. With the advent of fast Internet connections for so many people in the UK, EU and other regions around the world, the possibility now exists for the delivery of conten...

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Delivering Next-Generation Digital Experiences DELIVERING NEXT-GENERATION DIGITAL EXPERIENCES

whitepaper

Feb 10, 2015

Becoming a digital business is imperative for all organizations that wish to deliver the next wave of revenue growth, service excellence, and business efficiency. Today’s enterprises need to connect “experiences” to outcomes, encomp...

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B2B DIGITAL MARKETING FOR SMEs B2B DIGITAL MARKETING FOR SMES

whitepaper

Dec 31, 2014

The spread of the Internet is changing the way buyers search, select and make a final choice of potential suppliers. Marketing and sales managers are faced with a real change of direction in the choice of marketing and communication tactics. The main...

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Digital Banking: Enhancing Customer Experience; Generating Long-Term Loyalty DIGITAL BANKING: ENHANCING CUSTOMER EXPERIENCE; GENERATING LONG-TERM LOYALTY

whitepaper

Dec 18, 2014

The banking industry’s efforts to shift to digital channels have been halting, at best — a business unit here, an upstart department there. But given the industry’s financial pressures and global economic uncertainties, there is inc...

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The Multiplier Effect of Integrating Search & Social Advertising THE MULTIPLIER EFFECT OF INTEGRATING SEARCH & SOCIAL ADVERTISING

whitepaper

Dec 07, 2014

Over the past several years, search and social advertising have become essential ingredients of any successful marketing program. Both channels, though fundamentally different, have proven to be highly effective and efficient for customer demand gene...

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SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK SOCIAL MEDIA ADVERTISING STRATEGIES THAT WORK

whitepaper

Oct 10, 2014

Social media advertising is a new and fast growing part of digital advertising. In this White Paper I'll present social media advertising trends, show why it's important, and then help you understand how to use it in your business. In additio...

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CANADIAN CHILDREN’S FOOD AND BEVERAGE ADVERTISING INITIATIVE CANADIAN CHILDREN’S FOOD AND BEVERAGE ADVERTISING INITIATIVE

whitepaper

Sep 23, 2014

The Canadian Children’s Food and Beverage Advertising Initiative (Children’s Advertising Initiative or CAI) has adopted new common, uniform nutrition criteria – an important evolution of the program. When they come into effect Decem...

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B2B Marketing on Facebook A white paper for B2B executives B2B MARKETING ON FACEBOOK A WHITE PAPER FOR B2B EXECUTIVES

whitepaper

Dec 25, 2013

This paper was created to provide information and guidance for B2B company CEOs and marketing managers who have not yet created a Facebook page, or for those who have done so with unsatisfactory results. When crafted properly and with the proper moni...

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STREAMLINING DIGITAL SIGNAGE STREAMLINING DIGITAL SIGNAGE

whitepaper

Dec 18, 2013

No one questions the power of digital signage. Installing a digital sign at a service counter in a car dealership or dentist’s office can raise inquiries about a service by 5 to 15 percent. Sales of certain grocery products increased by up to 3...

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Effective Online advertising EFFECTIVE ONLINE ADVERTISING

whitepaper

Aug 25, 2013

In online advertising, the advertising essentials remain the same – advertising needs to engage with potential travelers and move them awareness to action. The long-standing advertising effectiveness model, which moves through four steps in a f...

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At the Heart of Great Advertising is Great Technology AT THE HEART OF GREAT ADVERTISING IS GREAT TECHNOLOGY

whitepaper

Aug 14, 2013

You already know all about your advertising agency’s need for streamlined operations and business processes. How online, mobile and social media channels have become industry mainstays. How Big Data has agencies combining research and analytics...

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The state of CONTENT MARKETING THE STATE OF CONTENT MARKETING

whitepaper

Jul 17, 2013

In Early 2013, the Association for Data-driven Marketing and Advertising (ADMA) and the US-based Content Marketing Institute (CMI) conducted a survey of 216 marketers to evaluate the state of content Marketing in Australia. The findings, published in...

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B2B Content Marketing : 2012 Benchmarks, Budgets & Trends B2B CONTENT MARKETING : 2012 BENCHMARKS, BUDGETS & TRENDS

whitepaper

Dec 12, 2012

In the past year, content marketing has gained incredible momentum. As this topic gains mindshare, it’s fueling discussions around the web, at events, and in boardrooms. But just how well are B2B marketers achieving their goals when it comes to...

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The Children’s Food & Beverage Advertising Initiative THE CHILDREN’S FOOD & BEVERAGE ADVERTISING INITIATIVE

whitepaper

Aug 10, 2011

The CFBAI and its participants have developed category-specific uniform nutrition criteria to replace existing company-specific nutrition standards. See Figure 1. These criteria, which will go into effect no later than December 31, 2013, will be the ...

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Best Practices for Conducting Online Ad Effectiveness Research BEST PRACTICES FOR CONDUCTING ONLINE AD EFFECTIVENESS RESEARCH

whitepaper

Jun 05, 2011

Online advertising effectiveness research is a critical component of the marketing ecosystem, used to validate the efficacy of campaigns and as a tool for both creative and placement optimization. According to The Interactive Advertising Bureau and P...

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Mobile Advertising: An Economic Perspective MOBILE ADVERTISING: AN ECONOMIC PERSPECTIVE

whitepaper

Jan 27, 2011

Advertising plays an important role in informing consumers, reducing search costs, and helping firms promote their products. Economic analysis shows that, all else being equal, advertising can lead to lower prices if there are significant economies o...

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Profiting from Non-Guaranteed Advertising: The Value of Dynamic Allocation & Auction Pricing for Online Publishers PROFITING FROM NON-GUARANTEED ADVERTISING: THE VALUE OF DYNAMIC ALLOCATION & AUCTION PRICING FOR ONLINE PUBLISHERS

whitepaper

Dec 23, 2010

For most large online publishers, the supply of available ad inventory far exceeds demand for it. A research study conducted by Forrester indicated that as much as 25% of sellers’ inventory goes unsold.1 To tap additional demand from advertiser...

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RICH MEDIA MOBILE ADVERTISING WHITEPAPER RICH MEDIA MOBILE ADVERTISING WHITEPAPER

whitepaper

Mar 08, 2010

The purpose of this whitepaper is to educate the industry about the Rich Media Mobile Ad units that are available for use in mobile advertising. This whitepaper includes definitions, attributes and examples of Rich Media Mobile Advertising that are c...

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Mobile Advertising Optimization MOBILE ADVERTISING OPTIMIZATION

whitepaper

Nov 26, 2009

Mobile advertising is getting traction and is becoming an integral part of today’s marketing mix. But it is still a very tough job for mobile publishers and mobile developers to monetize their inventory - especially when it comes to non direct ...

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Interactive advertising INTERACTIVE ADVERTISING

whitepaper

Jul 17, 2008

Digital advertising has seen tremendous growth in the last decade. The internet offers display and rich media advertising, (which can be viewed as an equivalent to print advertisements and television commercials), as well as new forms and techniques ...

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Search Engine Optimization SEARCH ENGINE OPTIMIZATION

whitepaper

Many people who buy this book will never read it in its entirety. To help whet your palate and ensure you get some value out of this text (and, therefore, read the whole thing), here is a quick-start checklist highlighting the most important aspects ...

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Search Engine Optimization Starter Guide SEARCH ENGINE OPTIMIZATION STARTER GUIDE

whitepaper

This document first began as an effort to help teams within Google, but we thought it'd be just as useful to webmasters that are new to the topic of search engine optimization and wish to improve their sites' interaction with both users and s...

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Your Guide to Paid Search YOUR GUIDE TO PAID SEARCH

whitepaper

Paid Search or Pay‐Per‐Click (PPC) advertising is an effective and powerful marketing tool that allows your company to create online brand exposure to your target markets.  Additionally, PPC gives you ultimate control over your marketing dollars...

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WeBuy WHITE PAPER WEBUY WHITE PAPER

whitepaper

Over 400 million small and medium businesses worldwide offer products and services that could be marketed and delivered online. Despite the spread of e-commerce, less than half of those businesses advertise online and approximately 90% of retail purc...

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DRIVING THE DIGITAL DEAL DRIVING THE DIGITAL DEAL

whitepaper

While “digital retailing” is quickly becoming one of the automotive industry’s most buzzed-about terms, it may also be one of its most misunderstood. Too many dealers, digital retailing represents a mere extension of traditional web...

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THE ULTIMATE GUIDE TO MARKET RESEARCH AND SEO THE ULTIMATE GUIDE TO MARKET RESEARCH AND SEO

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Business leaders across the globe know the importance of having an online presence that garners positive attention. During the past decade, several Internet practices have developed to help businesses develop a strong web presence. Along with buildin...

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Guide to Media Monitoring Measurement & Analytics GUIDE TO MEDIA MONITORING MEASUREMENT & ANALYTICS

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18 Tips to Improve Your Organization’s Social Media Listening While more organizations listen to customers on social media, many may wonder exactly what to listen for and how best to do it. This article offers insight into how your organization...

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Search Engine Optimization SEARCH ENGINE OPTIMIZATION

whitepaper

This whitepaper addresses the fundamentals of search engine optimization including on-page factors such as keyword use as well as off page factors such as link development. Optimization tips are offered for everything from the coding, to the writing,...

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A guide to B2B Marketing Planning A GUIDE TO B2B MARKETING PLANNING

whitepaper

Whether you run your own business, you are a managing director or you are a senior marketer in a large corporation, planning is a fundamental part of a successful business. Despite being an essential task, finding time to put an annual marketing plan...

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Data-Driven Marketing DATA-DRIVEN MARKETING

whitepaper

Never before has the importance of the right handling of data been as obvious as in the last months. Donald Trump, alleged outsider and reality star became president of the most powerful country in the world and allegedly by the power of the data. A ...

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Defining the GDPR Impact on Digital Advertising DEFINING THE GDPR IMPACT ON DIGITAL ADVERTISING

whitepaper

The General Data Protection Regulation or GDPR is the overall regulation on the protection and handling of personal data for the European Union coming into force from May 25, 2018. No one working in digital marketing – or indeed any business th...

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Affiliate marketing trends 2018: building on shifting sands AFFILIATE MARKETING TRENDS 2018: BUILDING ON SHIFTING SANDS

whitepaper

2017 was a tough year for affiliate marketing, but despite a rough ride, the industry has bounced back and is booking. So what are the big issues facing the industry and what will this mean for Telemedia players? Yes, there are issues with fraud and,...

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B2B ADVERTISING & MARKETING OUTLOOK B2B ADVERTISING & MARKETING OUTLOOK

whitepaper

In our previous study, we found that 2016 was a turning point for B2B’s use of programmatic technologies. Respondents to that survey went from not understanding the benefits of automated ad-buying to making it an integral part of their marketin...

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A Blockchain-based Marketplace for Digital Content A BLOCKCHAIN-BASED MARKETPLACE FOR DIGITAL CONTENT

whitepaper

As of the date of publication of this Whitepaper, WMK has no known potential uses outside of Wemark (“Wemark”) platform ecosystem. This Whitepaper does not constitute advice nor a recommendation by Wemark, its officers, directors, manager...

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The state of racial diversity in the Twin Cities advertising industry THE STATE OF RACIAL DIVERSITY IN THE TWIN CITIES ADVERTISING INDUSTRY

whitepaper

This paper is the result of a partnership between Common Grounds and The BrandLab. Common Grounds is an interdisciplinary, student-led, graduate student team that applies the concept of integrative leadership to community challenges. Guided by the pr...

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2018 MEDIA KIT 2018 MEDIA KIT

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Systems Contractor News serves the AV integration industry with thorough news analysis, trend reports, and the latest product and technology information delivered to our audience of decisionmakers through a suite of productive tools. We provide our p...

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The Efficacy of Pop-ups and the Resulting Effect on Brands THE EFFICACY OF POP-UPS AND THE RESULTING EFFECT ON BRANDS

whitepaper

Bunnyfoot has conducted extensive research into the role of pop-ups in advertising, attitudes and opinions towards them and the subsequent perception of both the website and the advertiser. The results of testing 36 individuals conducting tasks on tw...

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Content Marketing 101 CONTENT MARKETING 101

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Content marketing is now a trendy marketing term. We are seeing a rise in specialized magazines and trainings (such as this one) on content marketing to help professionals create and handle content. Newspapers like Forbes, the Guardian or even the Ne...

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Content is King: Measuring the ROI of Content Marketing Operations CONTENT IS KING: MEASURING THE ROI OF CONTENT MARKETING OPERATIONS

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The relationship between buyers and sellers is undergoing a major transformation. Social media and e-commerce have given buyers tremendous new power to research products, prices, reputations, and opinions—often before they even talk to the sell...

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Social Ad Effectiveness SOCIAL AD EFFECTIVENESS

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This Social Ad Effectiveness paper reports the results of a survey of online video viewers across Unruly‟s social video platform for four social video campaigns from top FMCG brands Guinness, Coca-Cola, Cornetto and Energizer from July to November 20...

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SocialMedia.Market SOCIALMEDIA.MARKET

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In a world of rising digital content consumption where traditional media resources are losing their audience daily, brands and companies are increasing their digital marketing budgets. Nonetheless, reaching their target audience is tricky, nowadays. ...

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HOW CAN PR AND ADVERTISING AGENCIES INCREASE REVENUE THROUGH WHITE LABEL STRATEGIC ALLIANCES HOW CAN PR AND ADVERTISING AGENCIES INCREASE REVENUE THROUGH WHITE LABEL STRATEGIC ALLIANCES

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Social Media, Content Marketing, SEO, Web Design, Lead Generation – if you are working in a marketing, PR or an advertising agency, then you know these are just a few of the services currently registering a rise in demand from clients. According to i...

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Advertising Process Models ADVERTISING PROCESS MODELS

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Advertising is a form of promotion, and promotion is the face of a company. As one of the four pillars of marketing (along with product, place, and price), promotion encompasses the variety of techniques an advertiser uses to communicate with current...

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The Future of Advertising: Page-Level Targeting THE FUTURE OF ADVERTISING: PAGE-LEVEL TARGETING

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Page-level targeting is a solution that can work as a stand-alone targeting tool (critical for products and services for which marketers are barred from collecting cookie data due to regulatory reasons), as well as to complement cookies for marketers...

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The Future of Advertising: Looking Ahead to 2020 THE FUTURE OF ADVERTISING: LOOKING AHEAD TO 2020

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From its relatively humble beginnings — with a choice of perhaps six broadcast channels — to the hundreds of cable and satellite offerings available today, there is no denying television’s dramatic evolution. Throughout its development, TV has been a...

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Social Media Marketing in Education SOCIAL MEDIA MARKETING IN EDUCATION

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This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the re...

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The Role of Advertising in Legal Marketing THE ROLE OF ADVERTISING IN LEGAL MARKETING

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Many firms do not advertise because they hold a wellunderstood position in the market place and have significant and growing market share among their target market.

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Social Media and the Data Management Platform SOCIAL MEDIA AND THE DATA MANAGEMENT PLATFORM

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In 2013 it became clear social media was a critical avenue for brands. More than ever before, social media became less of an area of exploration and testing, and more of a necessary line item within the marketing plans for major global brands. As soc...

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Social Media Advertising SOCIAL MEDIA ADVERTISING

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It‘s in the name: Social Media Advertising describes the type of advertising that places a marketing message in a social network. In recent years, the rise in mobile usage has boosted the use of social media apps, among them image-sharing apps that a...

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A Nurse’s Guide to the Use of Social Media A NURSE’S GUIDE TO THE USE OF SOCIAL MEDIA

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The use of social media and other electronic communication is increasing exponentially with growing numbers of social media outlets, platforms and applications, including blogs, social networking sites, video sites, and online chat rooms and forums. ...

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Designing Ads for Digital Displays DESIGNING ADS FOR DIGITAL DISPLAYS

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Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science...

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AdEx : A Decentralized Ad Exchange ADEX : A DECENTRALIZED AD EXCHANGE

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AdEx is a decentralized ad exchange built on Ethereum blockchain and smart contracts. The AdEx platform is designed to disrupt and replace the traditional digital advertising models by providing a transparent, focused solution for advertisers to coll...

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Best Practices in Media Measurement BEST PRACTICES IN MEDIA MEASUREMENT

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All of us have witnessed a subtle transition in recent years as corporations have moved from proactive institutions where trends and decisions were delivered from the top down to reactive defendants commanded by their constituents. A number of factor...

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The case for a systemic approach to digital skills THE CASE FOR A SYSTEMIC APPROACH TO DIGITAL SKILLS

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Our paper makes the case for a systemic approach to the development of a locally led, sustainable ‘digital ecosystem’. We describe the challenges currently faced in the provision of services, our proposed solutions and the evidence base for our asser...

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17 examples of social media and government innovation 17 EXAMPLES OF SOCIAL MEDIA AND GOVERNMENT INNOVATION

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Internet has changed the way information is relayed and how people use it. We have gone from an era of broadcast dominated by passive reception to an era of digital natives, where communication is interactive and instantaneous. This new generation ha...

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Staying Afloat in a Sea of Social Media STAYING AFLOAT IN A SEA OF SOCIAL MEDIA

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PR professionals today must successfully navigate a sea of social media. But the social media universe is broader, more complex, and quicker to change than mainstream media. There are more than a hundred million blogs – and millions more users of soc...

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Social Influencer Marketing: Three Reasons It SOCIAL INFLUENCER MARKETING: THREE REASONS IT'S CHANGING THE WORLD.

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Independent companies need to create brand awareness in order to effectively make more sales. But scaling your sales operation with traditional advertising methods takes time and money, not to mention it may involve costly errors that can set your co...

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CRM and Social Networking: Engaging the Social Customer CRM AND SOCIAL NETWORKING: ENGAGING THE SOCIAL CUSTOMER

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As social networking sites explode in popularity, the hype and interest continue to build. Facebook alone topped 200 million users in 2009 (Wauter 2009). But sorting the fact from the hype can be a challenge. Social networking at a high level is desc...

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The Global Social MEDIA Challenge THE GLOBAL SOCIAL MEDIA CHALLENGE

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Today, every brand is a global brand. Your company operates on a global stage. Customers from around the world can access your content, discover and interact with other customers, and add their own voice to the conversation about your brand. As a mar...

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STATE OF B2B DIGITAL MARKETING STATE OF B2B DIGITAL MARKETING

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We asked, you answered! For the sixth straight year, our annual State of Digital Marketing Report delivers the key issues and emerging trends within B2B digital marketing. As 2016 was winding down, we polled a broad cross-section of B2B marketers to ...

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USING SOCIAL MEDIA IN THE RECRUITMENT PROCESS USING SOCIAL MEDIA IN THE RECRUITMENT PROCESS

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The social media phenomenon has opened up new paths of engagement and revolutionised the exchange of information. With more people engaging with social media, it is worth investigating its relevance to the recruitment process. The purpose of this whi...

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Transitioning to the Future of Work and the Workplace TRANSITIONING TO THE FUTURE OF WORK AND THE WORKPLACE

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Digital technology is having a profound effect on the 21st century organization. It is fundamentally changing the way we work, the way we manage, where we work, how we organize, the products we use, and how we communicate. Deloitte’s own Global Human...

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Consumer Analytics Whitepaper CONSUMER ANALYTICS WHITEPAPER

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Many businesses have started to explore the value of analytics in the engagement with their customers while some have been left behind. Have you achieved the customer insight and engagement that you set out to? Can you market to the individual succes...

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SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS

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In an age of constantly-evolving social networks, organisations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic ...

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The Power of Social Media for Nonprofit Organizations THE POWER OF SOCIAL MEDIA FOR NONPROFIT ORGANIZATIONS

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Just a few years ago, social media was an emerging technology extolled more for its technical virtues than its ability to appeal to the masses. Over the years, there has been a significant change in the way people participate in social media and use ...

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The Use of Social Media in Insurance THE USE OF SOCIAL MEDIA IN INSURANCE

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The NAIC is the authoritative source for insurance industry information. Our expert solutions support the efforts of regulators, insurers and researchers by providing detailed and comprehensive insurance information. The NAIC offers a wide range of p...

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Designing social media policy for government DESIGNING SOCIAL MEDIA POLICY FOR GOVERNMENT

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Government agencies are increasingly looking to leverage social media to improve the quality of government services and enable greater citizen engagement. Publicly available social media sites, such as Facebook or Twitter, are providing governments w...

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Social media literacy: Time for an update! SOCIAL MEDIA LITERACY: TIME FOR AN UPDATE!

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The goal of the EMSOC project, funded by IWT, was to explore if and how social media can support (or hinder) processes of user empowerment. The research was structured according to three main areas of interest: (social) media literacy, privacy and in...

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Earned Media is Alive and Well EARNED MEDIA IS ALIVE AND WELL

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Agencies are often prone to overstating the importance of new technology, and overlooking practices that have been around a long time. As David Ogilvy said after retiring from the company he founded: “I run the risk of being denounced by the idiots w...

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Social Network with Integrated Marketplace and Ad Platform SOCIAL NETWORK WITH INTEGRATED MARKETPLACE AND AD PLATFORM

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Almost 2.5 billion people on Earth use some form of social networking. Account data is harvested, and accessed by large corporations every day. Nexus is a new generation of social network. All data and uploads will exist on the blockchain instead of ...

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Best Practices in Education Technology BEST PRACTICES IN EDUCATION TECHNOLOGY

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The form of the case studies is standardized in order to help make sense of the information and to aid identification of their important technological components and their potential effectiveness within education both now and in the future. It is at ...

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SOCIAL PUBLIC OPINION POLLS ON THE BLOCKCHAIN. SOCIAL PUBLIC OPINION POLLS ON THE BLOCKCHAIN.

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In recent times, public opinion data has been manipulated to suit various political, social and corporate agendas. Opinion polls reported on many issues are wildly inaccurate. These fabricated or heavily biased opinion polls are designed to alter rea...

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THE ENGLISH LANGUAGE IN THE DIGITAL AGE THE ENGLISH LANGUAGE IN THE DIGITAL AGE

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This white paper is part of a series that promotes knowledge about language technology and its potential. It addresses journalists, politicians, language communities, educators and others. The availability and use of language technology in Europe var...

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Social Media and Product Innovation SOCIAL MEDIA AND PRODUCT INNOVATION

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Social media is changing the face of our personal interactions, with an unprecedented rate of adoption that outpaces previous innovations such as the radio, telephone, television, and even the iPod. These tools are intuitive to use and allow people t...

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SOCIAL, MOBILE, ANALYTICS & CLOUD SOCIAL, MOBILE, ANALYTICS & CLOUD

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The US $108 billion Indian IT-BPM industry has been a global powerhouse over the last decade The first $100 billion revenues were achieved due to India‘s arbitrage advantage but going forward as the linearity in the industry diminishes, the Indian IT...

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Social Media in Healthcare SOCIAL MEDIA IN HEALTHCARE

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For healthcare providers already navigating big changes, social media presents yet another challenge and opportunity. While some health organizations are social pioneers, many are just beginning to address the need for a comprehensive social media po...

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The Social Media Mandate for the Hotel Industry THE SOCIAL MEDIA MANDATE FOR THE HOTEL INDUSTRY

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In the early 20th century, Hungarian author Frigyes Karinthy posited the concept of “six degrees of separation,” arguing that any two people in the world, no matter how geographically distant, could contact and be acquainted with each other through a...

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The new digital media ecosystem THE NEW DIGITAL MEDIA ECOSYSTEM

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Nowadays society is attending to a new and more fragmented informative model, in which the boundaries between contents, technology and business tend to fade away and where the platforms and algorithm organize hierarchically and distribute information...

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Social Buying Meets Social Selling: How Trusted Networks Improve the Purchase Experience SOCIAL BUYING MEETS SOCIAL SELLING: HOW TRUSTED NETWORKS IMPROVE THE PURCHASE EXPERIENCE

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Complex decisions are fraught with risk. To increase trust and confidence in making high-stakes company purchase decisions, B2B buyers leverage their professional networks. Social media makes accessing these networks more efficient. New global resear...

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Best Practices in Email, Web and Social Media Security BEST PRACTICES IN EMAIL, WEB AND SOCIAL MEDIA SECURITY

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Email, web and social media tools are pervasive in the vast majority of organizations. For example, Osterman Research has found that the typical information worker spends 153 minutes per day working in email and 51 minutes in social media 42.5 percen...

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Living and Learning with New Media: Summary of Findings from the Digital Youth Project LIVING AND LEARNING WITH NEW MEDIA: SUMMARY OF FINDINGS FROM THE DIGITAL YOUTH PROJECT

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The MacArthur Foundation launched its five-year, $50 million digital media and learning initiative in 2006 to help determine how digital media are changing the way young people learn, play, socialize, and participate in civic life. Answers are critic...

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Privacy and social networks PRIVACY AND SOCIAL NETWORKS

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Over the last three years, data privacy has gained in global importance. After the initial massive use of social networks with little attention paid to the lack of control surrounding access to and the disclosure of information, users are now increas...

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Heralding next-generation banking with social media HERALDING NEXT-GENERATION BANKING WITH SOCIAL MEDIA

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Over the last decade, social media has evolved from being a slightly recognized collaboration platform to an integral part of the daily lives of millions of people around the world. It has become a necessity and a 'must have' capability for most busi...

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Is Social Media Transforming Your Business? IS SOCIAL MEDIA TRANSFORMING YOUR BUSINESS?

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The rise in social media has sparked a revolution in the customer experience putting the ball in customers’ hands for the first time as they direct a new and evolving conversation about your brand. To understand how the emergence of social media is a...

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Social Media: Business Benefits and Security, Governance and Assurance Perspectives SOCIAL MEDIA: BUSINESS BENEFITS AND SECURITY, GOVERNANCE AND ASSURANCE PERSPECTIVES

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Initiated as a consumer-oriented technology, social media is increasingly being leveraged as a powerful, low-cost tool for enterprises to drive business objectives such as enhanced customer interaction, greater brand recognition and more effective em...

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The Business Impacts of Social Networking THE BUSINESS IMPACTS OF SOCIAL NETWORKING

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The Social Networking ground swell is building rapidly. It is time to decide whether your business can take advantage today or whether you’d prefer to stay on the beach and wait until the waters are calmer. This paper is the 1st of a series which hel...

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The decentralized data and marketplace THE DECENTRALIZED DATA AND MARKETPLACE

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There are risks and uncertainties associated with Datum and/or the Distributor and their respective businesses and operations, the DAT tokens, the DAT Initial Token Sale and the Datum App (each as referred to in this Whitepaper). You can find a descr...

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Use of social media by the library current practices and future opportunities USE OF SOCIAL MEDIA BY THE LIBRARY CURRENT PRACTICES AND FUTURE OPPORTUNITIES

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Social media has the potential to facilitate much closer relationships between libraries and their patrons wherever users are based, and however they choose to learn about and access library services and resources. Current usage of social media by th...

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The impact of Internet technologies THE IMPACT OF INTERNET TECHNOLOGIES

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Online search technology is barely 20 years old, yet it has profoundly changed how we behave and get things done at work, at home, and increasingly while on the go. It empowers people and organizations in every corner of the world. A world without se...

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How IT Professionals Are Using Social Media HOW IT PROFESSIONALS ARE USING SOCIAL MEDIA

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Social media has changed the way most of us communicate and collaborate, not just personally but professionally as well. IT professionals are no exception in fact, in some areas they are leading the charge. Consider the relatively insulated nature of...

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Social analytics Finding opportunity in chaos SOCIAL ANALYTICS FINDING OPPORTUNITY IN CHAOS

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All organizations are engaged in social media either actively as participants or passively as a topic of discussion. Enterprises can no longer escape the need to monitor and analyses social media outlets such as Facebook, Twitter, Pinterest, news sit...

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DECENTRALIZED JOB EMPLOYEE RECRUITMENT PLATFORM V0.9 DECENTRALIZED JOB EMPLOYEE RECRUITMENT PLATFORM V0.9

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Innovation and competition go hand in hand, one always driving the other, and the employment recruitment industry has historically been no exception to this rule. Job boards are an essential part of the recruitment process. With employers and job-see...

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Decentralized Social Network DECENTRALIZED SOCIAL NETWORK

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Your social network, your online activity, and even your online presence are a billion dollar industry curated by the very companies you trust to guard your privacy. Don’t you think you should be entitled to a portion of the riches made off of your d...

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8 Social Media Tips for the Retail Industry 8 SOCIAL MEDIA TIPS FOR THE RETAIL INDUSTRY

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The retail industry has consistently been a frontrunner in terms of the adoption of social technologies. Inspired by the success of online retailers like eBay and Amazon, traditional retailers have demonstrated a degree of openness towards new techno...

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Social Media Decentralized SOCIAL MEDIA DECENTRALIZED

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The purpose of this Whitepaper is to provide a clear insight into the CLOUT business model, The team behind it and our long-term vision for CLOUT. This Whitepaper can be subject to updates. Last published update occurred November 12, 2017. We suggest...

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Enterprise Social Your Future Neural Network ENTERPRISE SOCIAL YOUR FUTURE NEURAL NETWORK

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While the benefits of social media tools and techniques are well-known when it comes to engaging with customers, organizations still face challenges when it comes to internally using social platforms to enable open collaboration across business lines...

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The Social Media Marketing Maturity model THE SOCIAL MEDIA MARKETING MATURITY MODEL

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Social networks provide individuals and companies who want to develop their company’s vision and improve their brand awareness etc, with many different opportunities. Nevertheless, social networks reveal obstacles which may not have been anticipated ...

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10 Key Elements in Email Campaign Strategy & Design 10 KEY ELEMENTS IN EMAIL CAMPAIGN STRATEGY & DESIGN

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Email marketing is a powerful tool that allows you to reach thousands of people at minimal expense. It is direct, so you do not need to worry about people happening to come upon your ad, and it’s affordable, without printing and postage costs. Email ...

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Are You Doing Email Right? ARE YOU DOING EMAIL RIGHT?

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If all US mobile Internet time was condensed into one hour, 25 minutes of that hour would be spent on email. There is a tendency to think of digital marketing as websites and social media. But email is a vital part to any marketing campaign and leads...

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How to Build Successful Email Marketing Campaigns HOW TO BUILD SUCCESSFUL EMAIL MARKETING CAMPAIGNS

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Yet marketing is one of the most important functions your company can perform. Marketing communications not only help your business find new customers but also connect with existing ones. Adam Sutton of Marketing Sherpa says, “Growing your email list...

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100 Content Marketing Examples 100 CONTENT MARKETING EXAMPLES

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Looking for inspiration or ideas for your content marketing efforts? Look no further. We rounded up 100 awesome examples from companies of various sizes, locations and industries, and packaged them together in this 100 Content Marketing Examples guid...

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Marketing Data Technology Cutting Through the Complexity MARKETING DATA TECHNOLOGY CUTTING THROUGH THE COMPLEXITY

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With all the talk of data in advertising and marketing circles today, you might be tempted to assume that the discipline is just emerging; that it’s a product of our digitally-centric times, no doubt the result of a breakthrough revelation “Eureka! W...

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The Future of Marketing THE FUTURE OF MARKETING

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Everyone is familiar with services such as Uber and Booking.com, but few people are aware that, in fact, they are affiliate programs. An affiliate program is a marketing model, where an affiliate intermediary is involved in a promotional campaign, an...

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A Roadmap to Digital Value in the Retail Industry A ROADMAP TO DIGITAL VALUE IN THE RETAIL INDUSTRY

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Digital disruption is happening in retail (something most retail executives acknowledge), yet less than one-quarter of retailers are actively doing anything about it. Disruption presents both a major threat and a big opportunity. Failing to adapt put...

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Definitive Guide To Engaging Email Marketing DEFINITIVE GUIDE TO ENGAGING EMAIL MARKETING

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Buyers today are more empowered. Information is abundantly, overwhelmingly available, and buyers are using that easy access to tune out unwanted marketing messages while simultaneously seizing control of their buying processes. In this environment, o...

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Review of consumer protection in the travel and travel related services market REVIEW OF CONSUMER PROTECTION IN THE TRAVEL AND TRAVEL RELATED SERVICES MARKET

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The following are PricewaterhouseCoopers’ key observations and recommendations from our review of consumer protection in the travel and travel-related services industry, separated according to the three components of the review’s Terms of Reference. ...

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Best Practices for Email Marketing BEST PRACTICES FOR EMAIL MARKETING

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The goal of all marketing is to attract interest in, build desire for, and generate sales of your products or services. Email marketing is a perfect medium to pick up where other marketing leaves off. Email marketing is still one of the most cost-eff...

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Consumers driving the digital uptake CONSUMERS DRIVING THE DIGITAL UPTAKE

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The Internet is an impressive medium by many metrics. In a period of about 10 years, broadband Internet has achieved mass-market levels of penetration, reaching more than 50 percent of households in the OECD countries. In the US, the average amount o...

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Road to Programmatic An IAB Europe White Paper ROAD TO PROGRAMMATIC AN IAB EUROPE WHITE PAPER

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In the first six months of 2015, programmatic advertising has been at the centre of discussions across the advertising industry. From Advertising Week in London and Interact in Berlin to the Festival of Creativity in Cannes, it has been never been fa...

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Heralding next-generation banking with social media HERALDING NEXT-GENERATION BANKING WITH SOCIAL MEDIA

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Over the last decade, social media has evolved from being a slightly recognized collaboration platform to an integral part of the daily lives of millions of people around the world. It has become a necessity and a 'must have' capability for most busi...

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WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN WHAT THE ONLINE ADVERTISING INDUSTRY CAN DO TO MAKE DISPLAY MATTER AGAIN

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We are all painfully aware of the sub-.1percent clickthrough rates that have raised alarms throughout the industry over the last several years. DG MediaMind puts the average banner ad response rate at an appalling .1 percent for 2011 and 2012. Lookin...

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CONCEPT TESTING TO ENSURE SUCCESS, MORE CRITICAL THAN EVER CONCEPT TESTING TO ENSURE SUCCESS, MORE CRITICAL THAN EVER

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The forces brands struggle with in advertising are all too familiar. They include a landscape of fragmented audiences, media and content that present obstacles in targeting, planning and buying. Companies also face brand safety and reputational threa...

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The problem of calculating ROI on social media THE PROBLEM OF CALCULATING ROI ON SOCIAL MEDIA

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The problem of calculating the ROI of one’s social media activities has plagued marketers since the inception of social media. This literature review seeks to tackle the problem of why this is. This paper also tries to answer why there exists a massi...

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The Value Add of Cross Media Marketing Campaigns THE VALUE ADD OF CROSS MEDIA MARKETING CAMPAIGNS

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Cross Media Marketing is a marketing strategy that presents a persuasive, consistent message to a target customer through a variety of mediums over a given period of time and provides the client with actionable customer results. Technology dictates t...

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Online Social Networking 2018 ONLINE SOCIAL NETWORKING 2018

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Online social networks are becoming a true growth point of the Internet. As individuals constantly desire to interact with each other both in business and in personal contacts, the ability for the Internet to deliver this networking capability grows ...

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Engaging CEOs: The Fast Track to Opportunity ENGAGING CEOS: THE FAST TRACK TO OPPORTUNITY

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In a focused hour, I can become well informed on just about anything,” says Ed Taylor, CEO of The Collective Group, a professional services firm. “The increased availability of relatively good information makes it possible for an energetic CEO to dev...

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Small Business Social Media Marketing Research Study Results SMALL BUSINESS SOCIAL MEDIA MARKETING RESEARCH STUDY RESULTS

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Micro-business entrepreneurship is one of the most powerful forces driving economic innovation and financial empowerment worldwide. Until recently, however, the shift from traditional local and advertising media to online marketing channels has not b...

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Enterprise Social Media Management Software ENTERPRISE SOCIAL MEDIA MANAGEMENT SOFTWARE

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This report examines the market for enterprise social media management software (SMMS)
and the considerations involved in implementing SMMS platforms. This report answers the
following questions:
• What trends are driving the ado...

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Social Media and Planned Giving SOCIAL MEDIA AND PLANNED GIVING

whitepaper

What do you mean by doing it right?
Successful social networking requires:
• Promotions from all venues
• Constant day-to-day monitoring
• Publications to your Twitter, Facebook, and LinkedIn sites
• Embracing the o...

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THE RISE OF THE REAL MOM THE RISE OF THE REAL MOM

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This Advertising Age and JWT white paper explores what multiple generations of American women want when it comes to family, work and life in the 21st century, decades after the women’s liberation movement. It focuses in depth on Generation X (ages 30...

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Social CRM: Customer Relationship Management in the Age of the Socially-Empowered Customer SOCIAL CRM: CUSTOMER RELATIONSHIP MANAGEMENT IN THE AGE OF THE SOCIALLY-EMPOWERED CUSTOMER

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The Internet has changed our lives forever. It allows  us to communicate in ways unimaginable only a few  years ago. It lets us contribute our voices to  conversations taking place around the world.  It also  makes it possible to discover an endless ...

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Direct Token Marketplace DIRECT TOKEN MARKETPLACE

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As the token space continues to develop, the need to have a professional infrastructure for the publishing of ICOs has become necessary. The main challenges for an ICO infrastructure will be similar to those in IPO or venture funding reliability, saf...

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Social Media Marketing in the HR Marketplace SOCIAL MEDIA MARKETING IN THE HR MARKETPLACE

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How do I get started? The answers are elusive because, although social media marketing and social networking are such the rage these days, many would argue there’s still too much “social” in the marketing mix and not enough direct, measurable return ...

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Social Media Marketing the Art of Conversational Sales SOCIAL MEDIA MARKETING THE ART OF CONVERSATIONAL SALES

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Social Media Marketing is the hottest new marketing concept and every business owner wants to know how social media can generate value for their business. This whitepaper provides you an outline for developing and managing a successful Social Media M...

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Social Media for Automotive Dealers SOCIAL MEDIA FOR AUTOMOTIVE DEALERS

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Thanks to technology, today’s car buyers are more equipped than ever before with information about the cars they want to buy and where they want to buy them. Before the Internet, gathering information about vehicles for sale was often much harder to ...

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Advisors are social ADVISORS ARE SOCIAL

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Since Putnam first formally surveyed financial advisor social media usage in 2013, the percentage of those reporting success in gaining clients via social media has grown from 49% to 80%. The question is no longer whether social media can function wi...

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State of Marketing Technology 2017 STATE OF MARKETING TECHNOLOGY 2017

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It’s impossible for any single marketer or company to keep up with the rapid pace of change in marketing technology these days. Since the first Walker Sands State of Marketing Technology study was published a year ago, the number of martech vendors h...

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2017 SOCIAL MEDIA MARKETING INDUSTRY REPORT 2017 SOCIAL MEDIA MARKETING INDUSTRY REPORT

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This study surveyed more than 5,700 marketers with the goal of understanding how
they're using social media to grow and promote their businesses. On the following
pages, you'll discover:
• The top social media questions marketers...

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Social media, strategy, policy and governance SOCIAL MEDIA, STRATEGY, POLICY AND GOVERNANCE

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Image result for Social media, strategy, policy and governance. A good strategy is always co-created: Social Media Strategy is a mix of objectives, rules, values and guidelines that are impossible to identify without close collaboration with the comp...

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THE DARK SIDE OF MOBILE SHARING THE DARK SIDE OF MOBILE SHARING

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In 2014, Radium One published a report that helped marketers and agencies harness Dark Social data and improve the return on their digital marketing investment. Consumers’ Dark Social activity is too big to ignore – 84% of consumers’ outbound sharing...

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The Status Network A strategy towards mass adoption of Ethereum THE STATUS NETWORK A STRATEGY TOWARDS MASS ADOPTION OF ETHEREUM

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Status is an open source messaging platform and mobile interface to interact with decentralized applications that run on the Ethereum Network. This document presents a utility network token for Status, the first ever mobile Ethereum client built enti...

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Parent, baby and child retail sites fail to meet the demands of their digitally savvy customers! PARENT, BABY AND CHILD RETAIL SITES FAIL TO MEET THE DEMANDS OF THEIR DIGITALLY SAVVY CUSTOMERS!

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This study explores the findings of a survey by equimedia of 65 leading mother, baby and child retailer’s websites exploring their ability to deliver to the expectations of their mobile-savvy audience. It explores recent studies and TGI data detailin...

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The Business Impacts of Social Networking THE BUSINESS IMPACTS OF SOCIAL NETWORKING

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The Social Networking groundswell is building rapidly. It is time to decide whether your business can take advantage today or whether you’d prefer to stay on the beach and wait until the waters are calmer. This paper is the 1st of a series which help...

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STRUCTURING A Social Media Team STRUCTURING A SOCIAL MEDIA TEAM

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In a first of its kind, a Ragan/NASDAQ OMX Corporate Solutions survey digs into the social media profession in the corporate world, nonprofits, and government, unearthing answers to the most pressing questions that perplex the pros who juggle social ...

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2011 SOCIAL MEDIA BRAND INDEX 2011 SOCIAL MEDIA BRAND INDEX

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Social media provides brands with new opportunities to increase market presence and to engage existing and new customers. When a consumer connects with a brand in social media, she is offering to connect her own online persona and credibility to the ...

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Maximize Social Media Effectiveness with Data Science MAXIMIZE SOCIAL MEDIA EFFECTIVENESS WITH DATA SCIENCE

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Social media campaigns can be used as an effective means to promote an insurer’s brand and increase customer engagement. A common challenge for insurance carriers is measuring the effectiveness and maximizing the ROI from such channels. In addition, ...

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A Note to the Sophisticated Marketer A NOTE TO THE SOPHISTICATED MARKETER

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What is a Sophisticated Marketer? It’s someone who understands the fundamental, unchanging principles of marketing but has absolute confidence applying those principles to new techniques and platforms. The Sophisticated Marketer is hungry to try new ...

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7 STEPS TO CREATE A Winning Social Media Marketing Strategy 7 STEPS TO CREATE A WINNING SOCIAL MEDIA MARKETING STRATEGY

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Social media was often seen as the wild child of the marketing department the place where interns started their careers and brands could say random things with little to no repercussions. But times have changed, and the industry has matured. Yes, soc...

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10 SECRETS TO MORE SUCCESSFUL CAPTURE AND CONVERSION STRATEGIES 10 SECRETS TO MORE SUCCESSFUL CAPTURE AND CONVERSION STRATEGIES

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Are you happy with your business’s conversion rate? Are there certain areas of your marketing strategy that cause you frustration? Is your business performing to its full potential? 2 I akerolabs.com I Contents If you answered no to any of the above,...

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Social Commerce: Monetizing Social Media SOCIAL COMMERCE: MONETIZING SOCIAL MEDIA

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Scientific Essay from the year 2010 in the subject Communications - Public Relations, Advertising, Marketing, Social Media, language: English, abstract: How can brands and retailers make money from social media? Social Commerce, the fusion of social ...

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Social media analytics – Personalize product and service offerings SOCIAL MEDIA ANALYTICS – PERSONALIZE PRODUCT AND SERVICE OFFERINGS

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Historically, banks have relied on personal bankers / relationship managers to bring in the 'personalization' element. However, as the model is not scalable for retail customers, banks have relied on customer segmentation to bring some amount of rele...

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Build Your Brand and Boost Revenue Through Social Media Marketing BUILD YOUR BRAND AND BOOST REVENUE THROUGH SOCIAL MEDIA MARKETING

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24 Seven is the leading expert in providing top talent to Fashion and Retail companies, not only for traditional fashion design, production and retail roles but also strategic Marketing positions, including Social Media. Through our Marketing, Intera...

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Social Media: Cultivate Collaboration and Innovation SOCIAL MEDIA: CULTIVATE COLLABORATION AND INNOVATION

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While marketing, PR, and sales are further along in their use of social media, other core functional areas of the enterprise are increasingly experimenting with these collaboration tools to positive effect. However, as organizations look to the futur...

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Nonprofit Social Media Primer NONPROFIT SOCIAL MEDIA PRIMER

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Having a social media strategy is not its own objective. Rather, social media strategies can support your existing objectives. Reflect on your organization’s current objectives: Do you want to cultivate supporter relationships, build cause awareness,...

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Social Media Matters SOCIAL MEDIA MATTERS

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The contents of this publication do not necessarily reflect the position or opinion of the American Institute of CPAs, its divisions and its committees. This publication is designed to provide accurate and authoritative information on the subject cov...

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Social Media and Product Innovation SOCIAL MEDIA AND PRODUCT INNOVATION

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Social media is changing the face of our personal interactions, with an unprecedented rate of adoption that outpaces previous innovations such as the radio, telephone, television, and even the iPod. These tools are intuitive to use and allow people t...

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Social networking and security risks SOCIAL NETWORKING AND SECURITY RISKS

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The popularity of social networking sites has increased at astonishing levels. There is no arguing the usefulness of sites such as Facebook, Twitter and LinkedIn. They can be used for professional networking and job searches, as a means to increase s...

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Social Media And Business Intelligence SOCIAL MEDIA AND BUSINESS INTELLIGENCE

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Business intelligence is essentially a blanket term used to describe the many ways industries analyze and collect raw data. When used in combination with social media, BI can provide companies information such as customer demographics, search habits,...

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Big data in banking for marketers BIG DATA IN BANKING FOR MARKETERS

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In Marketing & Sales the main strategic goals are to acquire new customers, develop as well as to retain existing ones. Financial service organizations generate huge amounts of data such as purchase history, profile data, browsing history or social m...

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Social Content Curation for Increased User Engagement and Monetization SOCIAL CONTENT CURATION FOR INCREASED USER ENGAGEMENT AND MONETIZATION

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Companies across all major industries are trying to solve the problem of how to bring conversations from the social web back to their company-owned digital properties, where they can start creating user engagement and realizing new monetization oppor...

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Five Ways Social Media is Impacting Customer Service FIVE WAYS SOCIAL MEDIA IS IMPACTING CUSTOMER SERVICE

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Ah, the democratization of knowledge well, at least it’s supporting the democratization of customer service. Previously companies could at least contain, if not hide, most of their customers’ frustrations and could limit any real damage to the brand....

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Social media analytics in the insurance industry SOCIAL MEDIA ANALYTICS IN THE INSURANCE INDUSTRY

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Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements, salespeople, family, friends, neighbors and acquaintances. They perceive little difference among brands. However, most buy...

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Social media and its implications for viral marketing SOCIAL MEDIA AND ITS IMPLICATIONS FOR VIRAL MARKETING

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Social media presents potentially seductive opportunities for new forms of communication and commerce between marketers and consumers. As advertisers typically want to find some way to follow their target audiences, many new media opportunities are p...

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Video Marketing in Real Estate VIDEO MARKETING IN REAL ESTATE

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During this process, many old school methods are being weaned out to make way for our more visual age; newer methods that work on other business platforms are being introduced to the real estate niche altogether. Perhaps the largest, most effective a...

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The Social Media Tune-Up THE SOCIAL MEDIA TUNE-UP

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Many people think of Facebook and Twitter as places for social interactions and “fun”, not realizing that they can be powerful inbound marketing tools. It’s essential to not overlook the utility of social media, and the potential impact social media ...

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8 Social Media Tips for the Retail Industry 8 SOCIAL MEDIA TIPS FOR THE RETAIL INDUSTRY

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The retail industry has consistently been a frontrunner in terms of the adoption of social technologies. Inspired by the success of online retailers like eBay and Amazon, traditional retailers have demonstrated a degree of openness towards new techno...

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Social Media in Healthcare SOCIAL MEDIA IN HEALTHCARE

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For healthcare providers already navigating big changes, social media presents yet another challenge—and opportunity. While some health organizations are social pioneers, many are just beginning to address the need for a comprehensive social media po...

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Navigating the Social Media Storm Networks Globally NAVIGATING THE SOCIAL MEDIA STORM NETWORKS GLOBALLY

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More than 1.5 billion people use social networks globally. Seventy percent of companies use social technologies. Seventy-seven percent of Fortune 500 companies have an active Twitter account, 70 percent have an active Facebook page, and 69 percent ut...

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Navigating the Social Media Storm NAVIGATING THE SOCIAL MEDIA STORM

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As part of our ongoing commitment to provide the financial services industry with innovative educational content, Advanced Regulatory Compliance, Inc. is pleased to launch the first in a series of industry white papers that have been specifically dev...

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What is conversational marketing? WHAT IS CONVERSATIONAL MARKETING?

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Conversational marketing is relationship marketing for the social media age. Thinking about your marketing efforts in terms of a conversation changes the approach and better integrates social media. Relationships are something that are formed, but co...

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Social Media Marketing Evolution SOCIAL MEDIA MARKETING EVOLUTION

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Consumers’ use of social media continues to grow. The number of platforms makes it an even more viable option to communicate professionally, socially, and as a means for developing relationships. Research shows credit unions are adopting these social...

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EyeforTravel’s Online Marketing, Mobile & Social Media in Travel EYEFORTRAVEL’S ONLINE MARKETING, MOBILE & SOCIAL MEDIA IN TRAVEL

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In May 2012 Ritz Carlton launched an app to capitalise on consumer desire to interact with travel brands via mobile. Its central function, beyond providing another platform to deliver search and booking functionality, was to support the company’s lux...

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The Power of Social Media for Nonprofit Organizations THE POWER OF SOCIAL MEDIA FOR NONPROFIT ORGANIZATIONS

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Just a few years ago, social media was an emerging technology extolled more for its technical virtues than its ability to appeal to the masses. Over the years, there has been a significant change in the way people participate in social media and use ...

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Mobile Social Networking MOBILE SOCIAL NETWORKING

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Nick Lane, ITM Analyst Partner, researched and wrote the white paper. Nick is chief researcher and writer at Direct2 Mobile. Prior to launching Direct2 Mobile, he wrote the Mobile Advertising 2008 report for Informa, where he spent the best part of s...

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Social Media Marketing in Education SOCIAL MEDIA MARKETING IN EDUCATION

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This white paper and survey on Social Media Marketing in Education is cosponsored by the Education Division of the Software & Information Industry Association (SIIA), edWeb.net, and MCH Strategic Data. The paper provides an overview of some of the re...

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A Decentralized Social Marketplace A DECENTRALIZED SOCIAL MARKETPLACE

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Soma stands for the Social market. Soma is a block chain based social marketplace that supports the Soma community by implementing a rewarding system that utilizes Soma Community Token (SCT), which is a cryptocurrency designed to incentivize communit...

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Social Media, Risk, and Policies for Associations SOCIAL MEDIA, RISK, AND POLICIES FOR ASSOCIATIONS

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From member engagement and volunteer management, to thought leadership and word of mouth marketing, social media is empowering associations and charitable organizations to accomplish more by leveraging relationships. With every passing month of writi...

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3C’s of Effective Social Media 3C’S OF EFFECTIVE SOCIAL MEDIA

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Social media is commonplace today; various reports suggest that the average American spends anywhere from two to nine hours a day using social media. Whether its posting, pinning, or tweeting, we have definitely engaged social networks! Businesses ar...

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SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS SOCIAL MEDIA MONITORING & ANALYTICS FOR CFOS

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In an age of constantly-evolving social networks, organisations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic ...

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7 Tactics to Boosting White Paper Performance 7 TACTICS TO BOOSTING WHITE PAPER PERFORMANCE

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You’ve likely read many white papers. You’ve probably used white papers to generate leads or position your company as a thought leader. You may have even written a few white papers yourself. Marketers view white papers as a critical part of their mar...

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Social Intelligence : the next generation consumer insights SOCIAL INTELLIGENCE : THE NEXT GENERATION CONSUMER INSIGHTS

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Social Intelligence is the practice of gathering data from social media platforms to generate insights that can help with key business decisions. In one of the first uses of the term in 2010, Forrester defined Social intelligence as “the management a...

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When Marketing Through Social Media, Legal Risks Can Go Viral WHEN MARKETING THROUGH SOCIAL MEDIA, LEGAL RISKS CAN GO VIRAL

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The exponential rise in popularity of social networking websites and other social media outlets such as Facebook, Twitter, LinkedIn, and individual blogs, is due in large part to their viral nature. Social networking sites are essentially self-promot...

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FIVE THINGS THE OPTIMISER DATA TELLS US ABOUT ENGAGING WITH AUDIENCES ON SOCIAL MEDIA FIVE THINGS THE OPTIMISER DATA TELLS US ABOUT ENGAGING WITH AUDIENCES ON SOCIAL MEDIA

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Social media has been a game-changer for the New Zealand arts sector over the last few years. Arts organizations can now talk directly with supporters, reach new audiences, capture the attention of influencers and encourage word of-mouth communicatio...

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Strategy to attract more social users STRATEGY TO ATTRACT MORE SOCIAL USERS

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Social Media has become an integral part of today's marketing mix and few marketers would dispute the benefits of managing their brand presence in real time and at no cost across many social media networks. Through blog posts, YouTube, Facebook fan p...

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7 Tactics to Boosting White Paper Performance 7 TACTICS TO BOOSTING WHITE PAPER PERFORMANCE

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You’ve likely read many white papers. You’ve probably used white papers to generate leads or position your company as a thought leader. You may have even written a few white papers yourself. Marketers view white papers as a critical part of their mar...

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WHY SOCIAL MEDIA ISN’T WORKING FOR YOU AND HOW TO FIX IT WHY SOCIAL MEDIA ISN’T WORKING FOR YOU AND HOW TO FIX IT

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In less than a decade, we have seen social media steadily transform from a fascination among students into a proven business and marketing tool. From Facebook and Twitter to Pinterest and Snapchat, social media blurs the lines between our personal an...

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How IT Professionals Are Using Social Media HOW IT PROFESSIONALS ARE USING SOCIAL MEDIA

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Social media has changed the way most of us communicate and collaborate, not just personally but professionally as well. IT professionals are no exception in fact, in some areas they are leading the charge. Consider the relatively insulated nature of...

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THE FUTURE OF SOCIAL MEDIA COMMAND CENTERS THE FUTURE OF SOCIAL MEDIA COMMAND CENTERS

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In 2010, Gatorade launched its Mission Control Center and ignited the command center craze. Armed with six large screens, Gatorade’s marketing team used the command center to stay up-to-date on trends and conversations about the brand, industry, comp...

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Harnessing the Value of Social Media HARNESSING THE VALUE OF SOCIAL MEDIA

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The advent and ensuing popularity of social media is fundamentally changing the way utilities are approaching customer interaction. As a multi-faceted communications tool, social media channels offer utilities many new tools with which to monitor wha...

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Marketing 101 for MSPs: Social Media MARKETING 101 FOR MSPS: SOCIAL MEDIA

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Engaging in social media can be a highly effective way for MSPs to boost their market presence, expertise and market share. However, success in social media initiatives is anything but assured; it takes developing a sound strategy and executing on a ...

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Dental Social Media Marketing Success DENTAL SOCIAL MEDIA MARKETING SUCCESS

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The fact that you’ve started reading this white paper says that you’re progressive and visionary. You understand the value of thoughtful dental practice marketing, storytelling, reaching out to your valued patients, being accessible, sharing, discove...

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The global social media challenge THE GLOBAL SOCIAL MEDIA CHALLENGE

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Today, every brand is a global brand. Your company operates on a global stage. Customers from around the world can access your content, discover and interact with other customers, and add their own voice to the conversation about your brand. As a mar...

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Health Care Social Media: Getting Executives on Board HEALTH CARE SOCIAL MEDIA: GETTING EXECUTIVES ON BOARD

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Among healthcare marketing/communications professionals, there is a gut-level recognition that social media are an important part of a marketing mix. Yet, when it comes to pitching social media to the “c-suite,” it can be challenging to clearly quant...

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The Blended Attribution Playbook THE BLENDED ATTRIBUTION PLAYBOOK

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Nothing is more top of mind for marketers than attribution. It’s a complex topic, and there are lots of questions. Should you measure only the first click, or the last click? Should you also measure views? Should you combine view measurement with cli...

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Improving Direct Marketing Response with Online Advertising IMPROVING DIRECT MARKETING RESPONSE WITH ONLINE ADVERTISING

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Business Challenge: Legacy online advertising models (including contextual, keyword search, and online behavioral profiling) tend to be ineffective for nonprofits and ROI calculations using traditional online conversion logic are flawed producing ina...

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What is Retargeting? WHAT IS RETARGETING?

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When someone visits your website, your retargeting provider will place an anonymous browser cookie. The cookie will store the site visit and when that visitor leaves, that cookie lets your retargeting provider know when that bounced visitor appears o...

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Pharmaceutical Marketing Targeting Consumers Connecting online what’s in store for patients. PHARMACEUTICAL MARKETING TARGETING CONSUMERS CONNECTING ONLINE WHAT’S IN STORE FOR PATIENTS.

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it’s been almost 15 years since U.S. direct-to-consumer advertising regulations were loosened and in those years, the consumer pharmaceutical marketing industry has gone from about $700 million in ad spending to a peak of $5.4 billion in 2006. Spendi...

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DIGITAL MARKETING FOR POSTGRADUATE RECRUITMENT DIGITAL MARKETING FOR POSTGRADUATE RECRUITMENT

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Welcome to our report on digital marketing for postgraduate recruitment, brought to you by Net Natives Insights. We have taken the most recent data from searches for and conversation about postgraduate study online and analyzed it to better understan...

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The Future of Advertising THE FUTURE OF ADVERTISING

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Once a novelty, digital advertising has taken the world by storm. According to recent Accenture research, the share of buyers’ budget allocated to digital and mobile advertising is now equal to their budget for television and far surpasses that for p...

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Kickstart your User Acquisition Strategy with Mobile Video Campaigns KICKSTART YOUR USER ACQUISITION STRATEGY WITH MOBILE VIDEO CAMPAIGNS

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For app developers, building and releasing an app is only half the battle. Acquiring loyal and engaged users is key to establishing an app’s long-term success. With increased competition in today’s app ecosystem, it has become increasingly difficult ...

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Marketing ROI and Location Data MARKETING ROI AND LOCATION DATA

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About the IAB’s Mobile Location Data Working Group: The Mobile Location Data Working Group was formed to discuss best practices, standards, data, innovation, reporting and all issues related to utilizing location data for Mobile and Cross-Platform ad...

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Marketing Procurement similar but different? MARKETING PROCUREMENT SIMILAR BUT DIFFERENT?

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Most senior executives are familiar with the invaluable role that procurement plays in the supply categories that directly contribute to the manufacturing of their product or the provision of their services. Procurement has delivered measurable benef...

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Native Direct Buy Application White Paper NATIVE DIRECT BUY APPLICATION WHITE PAPER

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Qchain is an blockchain-powered digital marketing, advertising, and analytics platform. Our direct buy native advertising and sponsored content collaborative sales platform and marketplace is our flagship application under development, which aims to ...

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Display Advertising: The Billboards of the Web DISPLAY ADVERTISING: THE BILLBOARDS OF THE WEB

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Display advertising is an online form of advertising similar to billboards, television ads and print ads. The ad has a simple concept and instantly provides the viewer with upfront information about the product or service. A display ad is embedded in...

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Facebook Advertising Boosts Paid Search Performance FACEBOOK ADVERTISING BOOSTS PAID SEARCH PERFORMANCE

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The following research provides clear evidence that Facebook advertising has a direct, positive effect on paid search marketing performance. For the purposes of this study, Kenshoo analyzed recent paid search results for a leading retailer with more ...

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ADSHARES WHITEPAPER ADSHARES WHITEPAPER

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Adshares Network is a decentralized, peer-to-peer market for programmatic advertising. Adshares provides better transparency, less fraud, and reduced costs for all market participants. Adshares Network runs on ESC Blockchain and uses Adshares Tokens ...

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THE BASICS OF PROGRAMMATIC THE BASICS OF PROGRAMMATIC

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In the world of digital advertising, programmatic is a way of buying and selling media using automated technology. In many cases, programmatic media is bought and sold in auction-like environments that operate much like the stock market.

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Data Management Platforms Demystified DATA MANAGEMENT PLATFORMS DEMYSTIFIED

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The term “data management platform” is tossed around lightly by many advertising technology providers today, but true, robust, scaleable DMPs are few and far between. In this whitepaper, marketers and agencies learn.

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A QUESTION OF IMPACT A QUESTION OF IMPACT

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In 2014, the Cabletelevision Advertising Bureau released a report entitled “What’s Driving Digital?” that examined the impact of monthly TV advertising on the website traffic of 75 “pure-play” Internet brands. The list included such Internet stalwart...

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STATE OF THE INDUSTRY STATE OF THE INDUSTRY

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Programmatic advertising: it’s easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industrie...

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The Definitive Facebook Advertising Playbook: The 4 Key Trends and 12 Strategies THE DEFINITIVE FACEBOOK ADVERTISING PLAYBOOK: THE 4 KEY TRENDS AND 12 STRATEGIES

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Facebook has built the largest, most highly-engaged audience on earth, with a significant percentage of the world’s population logging on daily. Consider the numbers; Facebook boasts over 1.19 billion monthly active users and continues to add more ea...

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Decentralized Advertising Ecosystem DECENTRALIZED ADVERTISING ECOSYSTEM

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Blockchain technology is rapidly changing the way applications are built and function on the Internet. Its key advantages, decentralization and security, offer tremendous potential for reordering the Internet landscape. Advertising, the blood and fue...

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Facebook Advertising Performance Benchmarks & Insights FACEBOOK ADVERTISING PERFORMANCE BENCHMARKS & INSIGHTS

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Facebook advertising is predicted to hit US$4 billion this year, which is twice the volume of 2010 spending according to eMarketer. While brands are rapidly investing in the space, they lack comparative experience to assess how well their campaigns a...

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Measuring the effectiveness of online advertising MEASURING THE EFFECTIVENESS OF ONLINE ADVERTISING

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Over the past five years, advertising budgets allocated to internet media have grown spectacularly. In 2010, the internet will represent 16% of total advertising expenditure worldwide and this figure could reach 21% in the next four.

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The state of social marketing THE STATE OF SOCIAL MARKETING

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For marketing organizations, this web of connections presents a massive opportunity to make an impact on an unprecedented number of people. Marketing via social is a priority for more companies than ever before.

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SOCIAL MEDIA MARKETING AT THE LARGEST BRANDS IN THE WORLD SOCIAL MEDIA MARKETING AT THE LARGEST BRANDS IN THE WORLD

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Social media marketing at the largest brands in the world swix - social web index go to www.swixhq.com to see a social media dashboard for all the brands in this report. By: Jad Saab will Armstrong Scott lake what is social media marketing? Social me...

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The Evolution of Social Media Marketing: 9 trends to know now THE EVOLUTION OF SOCIAL MEDIA MARKETING: 9 TRENDS TO KNOW NOW

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It’s hard to think of a time when social media didn’t exist when people of all ages weren’t snapping photos of their food, sharing “selfies” with their friends and shaking hands with future LinkedIn connections. And maybe that’s because the idea of s...

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SOCIAL MEDIA MARKETING INDUSTRY REPORT SOCIAL MEDIA MARKETING INDUSTRY REPORT

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Social media marketing is an engagement with online communities to generate exposure, opportunity and sales. It seems that many marketers see the social media frontier as the next marketing gold rush. Given the low cost of entry, many marketing pros ...

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Social Media Strategy SOCIAL MEDIA STRATEGY

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Over the last ten years, there has been a fundamental shift in how people access information and news. Companies traditionally used the media to get their messages out to their audiences via marketing, advertising, or public relations. Marketing and ...

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Location-Based Social Networking Marketing White Paper LOCATION-BASED SOCIAL NETWORKING MARKETING WHITE PAPER

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The power of word of mouth marketing has been the fuel behind successful businesses for decades. Long before Twitter and Facebook, a great business experience would turn a new customer into a happy customer and create a brand ambassador who shared th...

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SOCIAL MEDIA FOR B2B MARKETING SOCIAL MEDIA FOR B2B MARKETING

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Business-to-business (B2B) marketing is undergoing a sea change. Traditional marketing channels like television, the print media, and outdoor advertising no longer deliver the return on investment they once promised for a simple reason: your customer...

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THE MATURITY MODEL SOCIAL MEDIA MARKETING THE MATURITY MODEL SOCIAL MEDIA MARKETING

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Social networks provide individuals and companies who want to develop their company’s vision and improve their brand awareness etc, with many different opportunities. Nevertheless, social networks reveal obstacles which may not have been anticipated ...

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Marketing attribution comes of age MARKETING ATTRIBUTION COMES OF AGE

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Measurability and accountability. They have been every advertiser’s Holy Grail since the late 19th century when US department store merchant John Wannamaker famously quipped: “Half of the money I spend on advertising is wasted; the problem is I don’t...

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MARKETING ON THE SHELF EXACTLY HOW IN CONTROL ARE YOU? MARKETING ON THE SHELF EXACTLY HOW IN CONTROL ARE YOU?

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Time is of the essence for shoppers – and for brands. With shoppers making more frequent, but shorter, visits to stores, the window of brand influence on their purchasing decisions is shrinking. Shelf-Ready Packaging is an effective way of maximising...

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Tips for Planning Your Digital Marketing Budget TIPS FOR PLANNING YOUR DIGITAL MARKETING BUDGET

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You know that if you want your business to grow, you need to dedicate a budget to marketing. Otherwise, you could have an awesome product or service but no way to tell consumers about it. But how do you determine the amount of money you should be all...

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The New Marketing: Real-Time, Relevant and Engaged THE NEW MARKETING: REAL-TIME, RELEVANT AND ENGAGED

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Digital technologies have taken the world by storm, and customers will never be the same. With mobile and social technologies, customers are always connected to their own personalized universe of at-the-ready information, opinions, transactions and c...

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Marketing & Communications in Nonprofit Organizations MARKETING & COMMUNICATIONS IN NONPROFIT ORGANIZATIONS

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Marketing gets no respect in the nonprofit world. Program people tend to hold the most senior positions in nonprofits and accordingly have the most status. Fundraisers are often viewed as necessary evils, as are operations staff, including those who ...

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Content Marketing 101: Strategy, Design, Delivery CONTENT MARKETING 101: STRATEGY, DESIGN, DELIVERY

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Capturing audiences today requires far more than strong copy and appealing creative. At NewsCred we’re keenly aware that brands and agencies are striving to keep up with the rapidly growing need for high-quality content that’s both relevant and perso...

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The Future of Multichannel Marketing: Marketer and Consumer Perspectives THE FUTURE OF MULTICHANNEL MARKETING: MARKETER AND CONSUMER PERSPECTIVES

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Multichannel marketing is the way of the future. With new channels emerging almost weekly, marketers are coming under pressure to connect with their customers across multiple channels and in meaningful ways.

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Database Marketing with Online Behavioral Data Made Simple DATABASE MARKETING WITH ONLINE BEHAVIORAL DATA MADE SIMPLE

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Webtrends recently announced the integration of their Score product into Visitor Data Mart and its Segments interface. This Whitepaper will explain the significance of that integration and the benefits it brings to marketing organizations.

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Continuous Marketing through a Virtual Marketing Organization (VMO) CONTINUOUS MARKETING THROUGH A VIRTUAL MARKETING ORGANIZATION (VMO)

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In a perfect world, marketers spend their day brainstorming the brilliant and creative ideas that make their companies and their products soar. Freed from the distractions of administrative work, they craft campaigns to create the Next Great Brand - ...

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New Mover Marketing – Tips for Targeting High-Value Movers NEW MOVER MARKETING – TIPS FOR TARGETING HIGH-VALUE MOVERS

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Movers are basically a marketer’s dream. Why? They spend an average of $9000 per move (on things like furniture, home repair, cars, bank accounts, cable packages and more), and they’re more open to fostering new brand loyalties.

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ROI Genome: 2017 Marketing Intelligence Report ROI GENOME: 2017 MARKETING INTELLIGENCE REPORT

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Introducing ROI Genome: 2017 Marketing Intelligence Report – the first annual edition of important trends and insights on the factors that affect return on investment for offline and online marketing.

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Direct Mail The Power of Relevant Communications DIRECT MAIL THE POWER OF RELEVANT COMMUNICATIONS

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By all accounts, direct mail is one of the best opportunities worldwide in print services today. And customers welcome it. Consumers prefer direct mail for receiving marketing and promotional information and direct mail gets customers attention; 81% ...

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A Buyer’s Guide to Business Management Software for Agencies and Marketing Services Firms A BUYER’S GUIDE TO BUSINESS MANAGEMENT SOFTWARE FOR AGENCIES AND MARKETING SERVICES FIRMS

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This comprehensive buyer’s guide lays out the key practices for a successful business management systems evaluation. Learn about the key factors to consider in this important decision and the outcomes to strive for when selecting the ideal solution f...

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Supporting Creative Culture NetSuite for Advertising SUPPORTING CREATIVE CULTURE NETSUITE FOR ADVERTISING

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Advertising agencies must surmount a unique set of challenges. Like many businesses, they need to arrive at profits after their costs for resources. As predominantly project-based businesses, agencies must monitor internal and external resource utili...

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RETHINKING THE AD AGENCY MODEL RETHINKING THE AD AGENCY MODEL

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Anyone watching the advertising agency space knows that it’s a different world today, with globalization, rising costs and ever-increasing competition. At the same time, massive digital disruption is dramatically reshaping the industry landscape. Con...

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REDEFINING THE ADVERTISING INDUSTRY REDEFINING THE ADVERTISING INDUSTRY

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Learn about finance and back-office leading practices from the experts at Service Performance Insight (SPI), and dig into real-world examples of how best-in-class financial management technology helps companies scale. Read stories from industry leade...

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Email lifecycle marketing EMAIL LIFECYCLE MARKETING

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This document has been written to help marketers better understand the life stages of an email address and how this directly relates back to the customer lifecycle. It is critical that email marketers use the media intelligently.

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Native Advertising and Content Marketing NATIVE ADVERTISING AND CONTENT MARKETING

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Today’s consumers are bombarded with advertising messages which could mean up to 5,000 messages each day. The growth in ad messages each day makes it harder for advertisers to get through to consumers. Combine this fact with the increasing use of ad ...

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Marketing Automation & Your CRM: The Dynamic Duo MARKETING AUTOMATION & YOUR CRM: THE DYNAMIC DUO

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Learn how to create the ultimate sales and marketing tool by integrating marketing automation and your CRM. While these are two similar tools, it’s the differences between them that make them so compatible.

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Marketing Webinars Handbook MARKETING WEBINARS HANDBOOK

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Please download our “Marketing Webinars” handbook. For marketers looking to streamline the webinar process and deliver exceptional events every time, this handbook is a must-read. The handbook contains.

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Your Guide to Email Marketing YOUR GUIDE TO EMAIL MARKETING

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Email marketing is proven to be one of the most cost-effective ways to reach out to your customers and prospects. Through email marketing, businesses are able to target the needs of their contacts. Sage E-marketing, powered by Swiftpage™, provi...

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HEALTHCARE COMMUNICATIONS AND MARKETING IN THE BRAVE NEW WORLD HEALTHCARE COMMUNICATIONS AND MARKETING IN THE BRAVE NEW WORLD

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We began our discussions by asking about department structure and staffing. What we learned is that titles, reporting relationships and staffing models are in flux as a result of mergers, acquisitions and partnerships and the changing role of communi...

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The Social Media Mandate for the Hotel Industry THE SOCIAL MEDIA MANDATE FOR THE HOTEL INDUSTRY

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In the early 20th century, Hungarian author Frigyes Karinthy posited the concept of “six degrees of separation,” arguing that any two people in the world, no matter how geographically distant, could contact and be acquainted with each other through a...

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Moving Up the Digital Marketing Maturity With Big Data Analytics MOVING UP THE DIGITAL MARKETING MATURITY WITH BIG DATA ANALYTICS

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Consumer centricity is here to stay. The growth in social media platforms has enabled individuals to express themselves in every conceivable way and generates an immense volume of data. Consumers by the tens of millions are speaking both to each othe...

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The Power of Modern Digital Marketing Automation THE POWER OF MODERN DIGITAL MARKETING AUTOMATION

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Modern consumers are Web-savvy, mobile-loving people who typically spend more time online than reading magazines and watching TV. These changes in behavior are fundamentally changing the face of marketing – and in ways that are bringing about the con...

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MOBILE LOCATION BASED SERVICES MARKETING WHITEPAPER MOBILE LOCATION BASED SERVICES MARKETING WHITEPAPER

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For many marketers, mobile is the Holy Grail for Location Based Marketing. Location Based Marketing promises an unprecedented new way to connect with consumers and deliver highly relevant and targeted messages at a time and place when a consumer is m...

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GUERRILLA MARKETING GUERRILLA MARKETING

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Kommando is an innovative experiential and guerrilla marketing agency based in London and Glasgow. Since I established Kommando over 10 years ago we have delivered campaigns for major agencies and brands such as Mediaedge:cia, TBWA, Chanel, Nintendo ...

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The Customer-First Future of Marketing THE CUSTOMER-FIRST FUTURE OF MARKETING

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Most New Yorkers recognize Penn Station as a subterranean place of stress and misery. But once upon a time, it was an industrial marvel serving 100 million people annually; the prized diamond of young Gotham.

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Technology Driven Marketing Innovation TECHNOLOGY DRIVEN MARKETING INNOVATION

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Marketing has always been driven primarily by human beings. Not anymore. Marketing is now more than ever driven by advanced technology. How do we marry marketing technology with human touch and deliver the ultimate customer experience?

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Advisors ARE social ADVISORS ARE SOCIAL

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Effective use of social media by advisors is no longer controversial or unproven Advisors favor platforms that provide ease of personalized communications Compliance frameworks are well established and generally accommodative Advisor social media use...

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Social Media in Financial Markets the Coming of Age SOCIAL MEDIA IN FINANCIAL MARKETS THE COMING OF AGE

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This whitepaper is an update to our previous paper “Social Media in Markets: The New Frontier”, which provided an overview of the emerging use of social media data as part of the investment process and outlined specific use cases in research and trad...

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Managing the Social Media Mix MANAGING THE SOCIAL MEDIA MIX

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The growth in social media has overwhelmed many marketers. Things are moving so fast that many brand managers stay busy keeping tabs on the latest developments and trends, with little time to look at the mix of social media being put into the market....

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Use Of Social Media By The Library USE OF SOCIAL MEDIA BY THE LIBRARY

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Social media has the potential to facilitate much closer relationships between libraries and their patrons – wherever users are based, and however they choose to learn about and access library services and resources. Current usage of social media by ...

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Social Media Analytics In The Insurance Industry SOCIAL MEDIA ANALYTICS IN THE INSURANCE INDUSTRY

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Insurance is a high involvement product, as it is an expense. Consumers obtain information about insurance from advertisements, salespeople, family, friends, neighbors and acquaintances. They perceive little difference among brands. However, most buy...

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