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    WILLIAM HILL SELECTS 72ANDSUNNY FOR EUROPEAN ADVERTISING

    Jun 17, 2019

    Establishing London-headquartered William Hill as the first choice in the gambling category, highlighting its premium status and developing an emotional connection with its audience are at the heart of 72andSunny’s strategy, the company said. The initial venture with 72andSunny will build upon...

    PROLIFIC LONDON
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    AMAZON CLOSING IN ON GOOGLE, FACEBOOK DIGITAL AD MARKET DUOPOLY, US AD AGENCY SAYS

    Jun 17, 2019

    Advertisers and companies trying to expand their marketing, take heed: There’s a new way to reach customers, starting with something called "advanced television”.  That’s when advertising on television is customised, much like online ads, using consumers’ viewing ha...

    STAR MEDIA GROUP
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    IBM WATSON ADVERTISING AND ADWEEK CREATE INSTITUTE FOR BRAND MARKETING

    Jun 17, 2019

    IBM (NYSE: IBM) and Adweek, LLC today announced the creation of the Institute for Brand Marketing™, a program for marketers designed in partnership with IBM Watson Advertising and Adweek. Offering marketers, the skills to help advance in a disruptive marketplace, the initiative will provide co...

    PRNEWSWIRE
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    CHOICE HOTELS LAUNCHES NEW NATIONWIDE ADVERTISING CAMPAIGN

    Jun 17, 2019

    ROCKVILLE, Md., Choice Hotels International, Inc. (NYSE: CHH), one of the world's largest hotel franchisors, today launched a nationwide, multi-media creative advertising campaign featuring the tagline "Our Business is You." The campaign leverages the consumer truth that "business...

    HOSPITALITYNET
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    DUN & BRADSTREET TO ACQUIRE LATTICE ENGINES

    Jun 14, 2019

    Dun and Bradstreet, a commercial data and analytics company, announced plans to acquire Lattice Engines, an AI-powered customer data platform, for an undisclosed amount. This acquisition, which is expected to close within 30 days, aims to merge Dun & Bradstreet’s global commercial data and...

    DEMAND GEN REPORT
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    UK MUST 'PROTECT AND BUILD' ITS ADVERTISING SECTOR, LIAM FOX SAYS AFTER REPORT WARNS OF 'NO-DEAL' HIT

    Jun 14, 2019

    Liam Fox, the UK's International Trade Secretary, has said the Government is seeking to "protect and build" its reputation as an advertising powerhouse, months after a report suggested the sector could be plunged into a recession if a Brexit deal cannot be agreed.  "The work ...

    TECHNOLOGY INTELLIGENCE
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    FACEBOOK REACHES DEAL WITH ADVERTISERS OVER BAD VIDEO METRICS

    Jun 14, 2019

    The social network has agreed to a class-wide settlement over erroneous audience measurements used in ad-buying decisions. Facebook is ready to settle with the advertisers that sued the social network over its video-metrics malfunction, which was in many ways the start of an era of mistrust surround...

    ADAGE
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    THE ACCC'S ROD SIMS SAYS FACEBOOK AND GOOGLE ARE HAVING A 'PROFOUND IMPACT' ON ADVERTISING

    Jun 14, 2019

    Australia Competition and Consumer Commission (ACCC) chair Rod Sims has signaled a strong response from his investigation into digital platforms Facebook and Google, including "safeguards" from market dominance on media and advertising. His final report of the digital platform’s inqu...

    ADNEWS
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TRENDING NEWS


    ADVERTISING BOARD'S SOCIAL MEDIA CODE: HERE'S WHY IT'S IMPORTANT FOR YOU

    Jul 17, 2019

    The use of social media personalities to sell products has taken off in the Mzansi shores but it's not always smooth as some of our social media faves are still failing to identify their posts as advertising.Take for instance the recent incident where make-up influencer Kandy Kane (real name Mar...

    TIMESLIVE
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    THE ADVERTISING CLUB ANNOUNCES 2ND EDITION OF 'D-CODE'

    Jul 17, 2019

    The Advertising Club has announced the 2nd edition of 'D-Code' presented by MX Player and powered by Tik Tok Ads. D-Code, the Digital Review 2019, will reflect on the work presented by brands across digital platforms from April 2018 - June 2019. Commenting on the second edition of the review...

    BESTMEDIAINFO
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    ZENITH: ROMANIAN ADVERTISING MARKET IS SLOWING DOWN

    Jul 17, 2019

    The advertising market in Romania is starting to slow down, after two years of accelerated growth, according to a study by media agency Zenith Romania. In 2019, Zenith estimates the value of the local advertising market at EUR 493 million, up 7% compared to 2018. The growth rate will slow down to 3%...

    ROMANIA-INSIDER
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    GOOGLE ACCUSED OF RIPPING OFF DIGITAL AD TECHNOLOGY IN U.S. LAWSUIT

    Jul 16, 2019

    Alphabet Inc's Google LLC was hit on Monday with a U.S. lawsuit alleging it copied a smaller firm's patented digital advertising technology. Impact Engine Inc filed the complaint in federal court in San Diego, California, alleging various Google online advertising platforms, including Google...

    FIRSTPOST
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    NEW BIOMETRIC STUDY SHOWS A HALO EFFECT FOR ADS

    Jul 16, 2019

    Since the inception of digital advertising, marketers have debated the impact of an ad’s environment on how that ad is perceived by its intended audience. The latest biometric research released by Integral Ad Science (IAS) today shows neurological evidence that an ad's environment has a dr...

    BUSINESSWIRE
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    GOOGLE DISCONTINUES ADSENSE MOBILE APPS, WILL FOCUS ON WEB APP INSTEAD

    Jul 16, 2019

    Google AdSense is the largest web advertising platform in existence, and it's what powers ads on almost every website out there. The Android and iOS apps have offered a way to quickly check earnings and other data while on the go, but now Google is shuttering them in favor of the mobile web app....

    ANDROIDPOLICE
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    GOOGLE ACCUSED OF 'BRAZEN' PATENT INFRINGEMENT IN ONLINE ADVERTISING

    Jul 16, 2019

    A tiny San Diego-based advertising software company claims Google spent years courting it for a partnership, urged it to build a custom version of its platform and share its source code   only to launch a competing product that infringed on the smaller company's intellectual property. ...

    BIZJOURNALS
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    GSK MEDIA LEAD TO CHAIR THE DRUM DIGITAL ADVERTISING AWARDS APAC 2019

    Jul 15, 2019

    Silas Lewis-Meilus, APAC director, media consumer health from GlaxoSmithKline (GSK) will chair The Drum Digital Advertising Awards APAC 2019.Lewis-Meilus is joined by digital gurus from across the APAC region including Wunderman Thompson, Media Exchange Singapore, Kayo Sports, Mediacorp, Essence, S4...

    THEDRUM
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    YOUTUBE TRIES TO GET VIDEO STARS OFF THEIR ADVERTISING ADDICTION

    Jul 15, 2019

    YouTube has a message for thousands of creators who work with the digital video giant: Advertising isn’t the only way to make money. On July 11, the Google unit unveiled new ways for video producers to generate revenue beyond ads. One new feature, Super Stickers, allows viewers to buy tiny ani...

    THESTAR
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    /news-article.aspx?ID=35733573

    CALIFORNIA LAWMAKERS CONSIDER NEW RULES FOR POLITICAL ADS

    Jul 15, 2019

    In this photo taken Thursday, June 13, 2019, Assemblywomen Monique Limon, D-Goleta, speaks at a rally about her proposed measure, AB539, that would cap the interest rates at 36% on loans between $2,500 and $10,000, in Sacramento, Calif. The lending industry is opposing the bill and the legislation h...

    PRESSDEMOCRAT
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    /news-article.aspx?ID=35773577

    DIGITAL FIRST BRANDS EMERGE AS BIG ADVERTISERS FOR ICC WORLD CUP 2019

    Jul 11, 2019

    Cricket World Cup is the mecca for advertising. This year, we saw an interesting trend as several digital first brands came forward and locked deals with the broadcaster. Traditionally, the game has always belonged to FMCG, telecom, mobile handset, and consumer durable advertisers but this year, dig...

    BRANDEQUITY
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    WHY HUAWEI IS STILL MAKING ADS WITH BBC WORLDWIDE IN TIMES OF BAD NEWS

    Jul 11, 2019

    Controversies have plagued Huawei over the past year. The BBC has been among the many news outlets to heavily cover its troubles, including a Panorama investigation into the business. But that hasn’t stopped the smartphone maker investing ad dollars with the broadcaster. Huawei will launch an ...

    THEDRUM
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SPOTLIGHT

The use of ad blockers has been on the rise in recent years, fueled by web user frustration at the range of noisy, interruptive and deceptive promotions and offers which appear online.

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