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ARCHIVED NEWS


    GOOGLE CUTS OFF ADOBE’S DSP FROM ITS AD EXCHANGE

    Aug 22, 2019

    Malware scare cited as reason for interrupting rival’s access to widely used inventory pool.Google has blocked access to its online ad exchange via one of the industry’s major online media-buying tools in Europe following concerns that Adobe’s demand-side platform was implicated in...

    ADWEEK
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    TWITTER INTRODUCES MORE FLEXIBLE BIDDING OPTIONS FOR VIDEO ADS

    Aug 22, 2019

    Twitter is giving advertisers the option to bid on the first 6 seconds of a video ad view. Advertisers will still have the security of transacting on a longer view, while still providing an optimal short-form video experience. With the new 6-second video bid unit, advertisers will be charged only if...

    SEARCHENGINEJOURNAL
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    SEARCH AND SHOPPING GOOGLE ADS CAMPAIGNS WILL NOW ONLY USE STANDARD DELIVERY

    Aug 22, 2019

    For example, Accelerated delivery tries to spend your budget as fast as possible, and isn’t as effective when used for campaigns that aren’t limited by budget. So, in campaigns that are limited by budget, this delivery method can increase CPCs (due to increased competition early in a day...

    WERSM
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    GOOGLE WANTS TO CONTINUE SELLING ADS WHILE PROTECTING USER PRIVACY

    Aug 22, 2019

    Selling ads is a big part of Google’s business. And with the recent crackdown on online tracking and users being more protective over their data, Google is taking steps to make sure its business, along with publishers and advertisers, don’t get hurt. The company is proposing a new plan i...

    THURROTT
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    APPLE DELAYS RULE CHANGES TO DATA TRACKING AND ADVERTISEMENT IN CHILDREN’S APPS

    Aug 22, 2019

    The company spoke to The Washington Post, revealing the push back is due to giving developers more time. Initially announced at WWDC in June, the new rules were being enforced next month. Kids' apps in the App Store will be prevented from using external analytics software and have restrictions p...

    POCKETGAMER
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    BROADBAND FIRMS FACE CLAMPDOWN ON ADS FOR ‘MISLEADING’ TOP SPEEDS

    Aug 21, 2019

    Broadband companies will soon be restricted from advertising their services with headline speeds that only a few customers are actually getting. Currently operators here are allowed to advertise their products using “up to” speeds that only a fraction of end users receive. This has led t...

    IRISHTIMES
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    YOUTUBE PLANS TO END TARGETED ADS ON VIDEOS AIMED AT KIDS

    Aug 21, 2019

    To satisfy regulators, YouTube officials are finalizing plans to end “targeted” advertisements on videos kids are likely to watch, according to three people familiar with the discussion. The move could immediately dent ad sales for the video giant though not nearly as much as other propo...

    BLOOMBERG
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    RELAY POWER WORKS WITH AUBUCHON HARDWARE TO ADVERTISE COMMUNITY SOLAR OPPORTUNITY

    Aug 21, 2019

    Aubuchon Hardware and Relay Power have entered into a partnership agreement to get the word out to Aubuchon customers and employees about the opportunity to sign up for Relay Power Community Solar. Those who participate will receive guaranteed savings on their electricity, while supporting and facil...

    SOLARPOWERWORLDONLINE
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TRENDING NEWS


    TIVO PRE-ROLL ADS TO BE SERVED BEFORE VIEWERS CAN WATCH CONTENT

    Sep 22, 2019

    The digital TV recording company TiVo is to introduce pre-roll ads before viewers can watch digital video recorder (DVR) recordings. Launched back in 1999, TiVo ia a DVR that provides an on-screen guide of scheduled broadcast programming television programs. Although the way people consume televisio...

    THEDRUM
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    TIVO IS OFFICIALLY BRINGING PRE-ROLL VIDEO ADS TO MANY OF ITS DVRS SOON

    Sep 22, 2019

    Last week, a report drew attention to a recent post on the TiVo Community forum where a user complained about seeing an advertisement that would play before videos recorded on the customer’s DVR. This appeared to be a limited test of pre-roll advertisements by TiVo, which has now confirmed tha...

    SLASHGEAR
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    SAMSUNG, TOKOPEDIA SPEND BIG ON DIGITAL ADS, NIELSEN SAYS

    Sep 19, 2019

    Technology company Samsung Indonesia and homegrown unicorn Tokopedia are among several companies that have spent big on digital advertising in the last 12 months, according to a recent study by data analysis firm Nielsen Indonesia. Samsung allocated 42 percent of its total ad budget on digital platf...

    THEJAKARTAPOST
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    SEARCH ADS 360 ROLLS OUT AUCTION-TIME BIDDING FOR GOOGLE SEARCH CAMPAIGNS

    Sep 19, 2019

    Google Search Ads 360, the enterprise-level search management piec of Google Marketing Platform that enables advertisers and agencies to manage campaigns across multiple search engines, has added auction-bidding for bids on Google Search. For Search Ads 360 users, this brings the Smart Bidding capab...

    SEARCHENGINELAND
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    A WINNING RECIPE FOR GOOGLE’S SHOPPING SHOWCASE ADS

    Sep 19, 2019

    It’s early on Monday morning as I wait in line at our neighborhood coffee shop. I’m still waking up and hopeful for this particular 12 oz drip, no-room, please.Out of bad habit, my phone is open and I am bouncing between Instagram and email. This is a subconscious ritual that is wonderfu...

    DIGITALCOMMERCE360
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    FACEBOOK PUTS UNAUTHORIZED DATING SERVICE ADS ON PHILLY STREETS

    Sep 19, 2019

    If you have been around Center City lately, you might have noticed all of those Facebook Dating advertisements stuck to the ground! You have probably heard by now that Facebook launched its own dating service called "Facebook Dating". Similar to apps like Tinder and Bumble, Facebook Dating...

    WPST
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    HONG KONG INTERNATIONAL AIRPORT ADVERTISING: SMART, ENGAGING, AND INTELLIGENT OOH

    Sep 18, 2019

    Hong Kong International Airport is a strategic gateway between China and the world.  Serving 74.7 million passengers in 2018, in terms of passenger traffic it is APAC’s busiest international airport and the third busiest international airport in the world. Though it would be easy to simpl...

    MARKETING-INTERACTIVE
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    YOUTUBE INTRODUCES A MASSIVE AD BOX TO ITS TV APP

    Sep 18, 2019

    The homepage on YouTube’s TV app is about to feature a major disruption that will be familiar to people who use the main site: a giant advertisement at the top of the page.The large ad is referred to as the YouTube Masthead, and it’s considered a prime advertisement slot. Much like the m...

    THEVERGE
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    AARKI IMPROVES ADVERTISING RELEVANCE THROUGH ADVANCED PERSONALIZATION STRATEGIES

    Sep 18, 2019

    Aarki, a leading AI-enabled mobile marketing platform, now offers more advanced personalization strategies to reactivate and retarget mobile apps’ lapsed users and earn back their loyalty. Aarki now has the ability to take in real-time user app activity. Through its proprietary creative platfo...

    AITHORITY
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    /news-article.aspx?ID=37313731

    YOUTUBE SETTLEMENT IS LATEST IN STRUGGLES OVER AD CONTENT FOR CHILDREN

    Sep 17, 2019

    A SETTLEMENT requiring Google-owned YouTube to pay US$170 million and change how they serve up ads on videos aimed at children marks the latest twist in a series of controversies over content for young audiences. Here are a few examples: 'Beloved bastards': "I think I can not call you +...

    BUSINESSTIMES
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    /news-article.aspx?ID=37183718

    FACEBOOK OUTED A UKRAINIAN PR AGENCY WHICH SPENT $1.6 MILLION ON ADS FOR FAKE ACCOUNTS AND PAGES

    Sep 17, 2019

    Facebook announced Monday that it has taken down hundreds of fake accounts, groups, and pages originating from Ukraine and Iraq. Facebook Newsroom post , Nathaniel Gleicher, Facebook's head of cybersecurity policy, said that his team removed 244 accounts, 269 pages, 80 groups, and seven Instagra...

    BUSINESSINSIDER
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    ORACLE LAUNCHES CX UNITY TO UNIFY ADVERTISING AND MARKETING WORLDS

    Sep 17, 2019

    To help organizations create experiences that build, protect, and differentiate their brands, Oracle today announced powerful new updates to its enterprise-class customer data management (CDP) platform. By bringing together customer data from marketing and advertising systems, the latest updates to ...

    PRNEWSWIRE
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    /news-article.aspx?ID=37223722

SPOTLIGHT

For some companies, pay per click advertising is their most effective marketing channel. It brings a comparatively lower cost per acquisition than other channels and consistently brings high value customers. Many of these companies that are successful with pay per click campaigns, particularly AdWor

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