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    FACEBOOK INTRODUCES AUTHORISATION PROCESS FOR POLITICAL ADS AHEAD OF 2019 GENERAL ELECTION

    Dec 19, 2018

    Facebook is beefing up its authorization process for political advertisers in India ahead of the 2019 General Election. According to reports, Facebook will strengthen efforts to verify the identity and location of political advertisers, which means that people who wish to post ads relating to a poli...

    EXCHANGE4MEDIA
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    VYOMA MEDIA WINS DIGITAL OUTDOOR ADVERTISING MANDATE FOR TVS XL100

    Dec 19, 2018

    Vyoma Media, the country’s leading out of home digital solutions company, is pleased to announce that they have been awarded the Digital Outdoor Advertising mandate to promote the launch of two new TVS XL100 vehicle models – TVs XL100 Comfort and TVS XL100 HeavyDuty i-TouchSmart. TVS XL1...

    DIGITAL SIGNAGE CONNECTION
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    BING ADS IS REMOVING DATA FROM ‘SHARE OF VOICE’ REPORTS

    Dec 19, 2018

    Bing Ads has decided to remove data from the Share of Voice report, saying it’s no longer needed after introducing the competition tab. The competition tab rolled out in September, offers richer visualizations and actionable recommendations using AI-powered features. As a result, Bing Ads is r...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=27072707

    NYT REPORT ON FACEBOOK’S DATA DEALS WON’T SWAY ADVERTISERS, SAY MEDIA BUYERS

    Dec 19, 2018

    Late Tuesday, the New York Times reported more details on the varying data access deals Facebook had struck with dozens of other large tech companies, such as Microsoft’s Bing, Netflix, Spotify, and Apple.
    Facebook’s response, from Director of Developer Platforms and Programs Kons...

    MARKETING LAND
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    /news-article.aspx?ID=27092709

    FACEBOOK, GOOGLE SETTLE OVER STATE'S POLITICAL ADVERTISING LAWSUIT

    Dec 19, 2018

    To Facebook and Google, $455,000 is less than the change you could find in your sofa.  But it settles a pair of lawsuits brought by Washington Attorney General Bob Ferguson, which could have shown the two Internet companies broke state laws around political advertising. In Washington, political...

    IFIBER ONE
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    NEW GOOGLE SEARCH FEATURE TEACHES PEOPLE HOW TO PRONOUNCE WORDS

    Dec 19, 2018

    Google has been spotted testing a feature that teaches searchers how to pronounce words. When searching for a phrase like “how to pronounce compunction,” Google may return a box at the top of the page with a ‘learn to pronounce’ button. Tapping on the button lets users hear t...

    SEARCH ENGINE JOURNAL
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    INDEED QUITS ADVERTISING ON TUCKER CARLSON'S FOX NEWS SHOW

    Dec 18, 2018

    Indeed, which proclaims itself the world’s top job site, said Monday it has stopped advertising on Tucker Carlson’s Fox News show and has “no plans to advertise on this program in the future.” Indeed said in messages to several people who asked on Twitter about its advertisin...

    HUFFPOST
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    OVER $100M IN ADVERTISING VALUE FOR THE CNMI

    Dec 18, 2018

    The CNMI expects to obtain over $100 million in advertising value in 2019 from its top tourism market, South Korea, with the Marianas Visitors Authority inviting more Korean celebrities, sports stars, and even a leading fashion magazine for a pictorial here. MVA Korea general manager Irene Lee said ...

    SAIPAN TRIBUNE
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TRENDING NEWS


    TIM LAUNCHES IN AN ATTEMPT TO INTRODUCE ETHICS INTO MEASURING ADVERTISEMENTS

    Jan 18, 2019

    TIM (Truth in Measurement) has established itself as an industry category that intends to infuse transparency in the Advertising Technology Landscape. TIM’s vanguard is known as Thunder Experience Cloud, which is essentially an ad server built on technology that will target people instead of c...

    MARTECH SERIES
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    /news-article.aspx?ID=28272827

    FACEBOOK WILL BE EXTENDING ITS RESTRICTIONS ON POLITICAL ADVERTISING TO MORE REGIONS

    Jan 18, 2019

    According to a report from Reuters this week, Facebook will be implementing new and regulations in several regions within the year, as local elections begin there. Specifically, it will be bringing restrictions to Nigeria, Ukraine, and the European Union as a whole, in the next few months. Each regi...

    WERSM
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    BING ADS WILL SERVE ALL YAHOO SEARCH ADS IN NEW MICROSOFT-VERIZON MEDIA DEAL

    Jan 18, 2019

    Microsoft and Verizon announced Thursday an update to the partnership that has long existed in various iterations between Yahoo, AOL and Bing search ad networks. Verizon-owned Yahoo and AOL are under the umbrella of Verizon Media Group, formerly known as Oath. Microsoft and Yahoo have had a long, so...

    SEARCH ENGINE LAND
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    GOVERNMENT MOVES TO REGULATE ADVERTISING OF MEDICAL SERVICES

    Jan 18, 2019

    The Ministry of Health yesterday banned the advertisement of health services and talk shows by those not sanctioned by recognized medical bodies. According to an announcement signed by Dr. Diane Gashumba, the Minister of Health, media advertising of such services shows have become excessive in the m...

    THE NEW TIMES
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    GOOGLE WILL LOSE THE MOST AS AMAZON’S ADVERTISING BUSINESS EMERGES

    Jan 18, 2019

    Amazon will double its share of the total digital ad spend in the next two years, according to a survey of some of America’s top ad buyers. The findings and recent moves from Amazon suggest the e-commerce giant could one day compete with the digital duopoly of Facebook and Google, which still ...

    WHICH-50
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    /news-article.aspx?ID=28332833

    FACEBOOK TAKES DOWN HUNDREDS OF FAKE ACCOUNTS AND PAGES LINKED TO RUSSIA

    Jan 17, 2019

    Facebook has removed hundreds of fake pages and accounts linked to Russian operations, the company has confirmed. In a blog post published Thursday, Facebook's head of cybersecurity policy, Nathaniel Gleicher, said the company had removed "multiple pages, groups, and accounts that engaged i...

    CNBC
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    /news-article.aspx?ID=28172817

    BING MAKES IT EASIER TO MANAGE DYNAMIC SEARCH ADS CAMPAIGNS

    Jan 17, 2019

    Bing Ads is introducing page feeds which will make it easier for advertisers to manage Dynamic Search Ads campaigns. A page feeds remove the need for advertisers to create targets for each of their website URLs. Instead, advertisers can upload page feeds, which are lists of URLs to target. Utilizing...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=28182818

    IS GOOGLE STILL BLOCKING CRYPTO ADS? CRYPTO FIRMS REPORT ADVERTISING ISSUES

    Jan 17, 2019

    The U.S. tech giant Google has had an ongoing “Love-Hate-Relationship” with the cryptocurrency industry for the past year. It first banned crypto-related ads on Google Adwords back in March of 2018, citing a need to protect its customers from fraudulent offerings. It then reversed itself...

    LEAPRATE
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    /news-article.aspx?ID=28192819

    DIGITAL ADVERTISING TO GROW TO RS. 14,281 CRORE IN 2019

    Jan 17, 2019

    As per the latest report by Dentsu Aegis Network, as of 2018, the Indian advertising market stands at Rs. 61,878 crores ($8.76 billion) and is estimated to grow with a CAGR of 10.62% till 2021 to reach a market size of Rs. 85,250 crore ($12.06 billion). The digital advertising market size is around ...

    BRAND EQUITY
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    /news-article.aspx?ID=28202820

    HAPPY TAX FILES FALSE ADVERTISING LANHAM ACT LAWSUIT AGAINST H&R BLOCK

    Jan 17, 2019

    The fastest growing tax franchise according to Entrepreneur Magazine, has announced that it has filed suit against the nation's largest tax preparation franchise, H&R Block. The suit intends to stop H&R Block (NYSE: HRB) from making what Happy Tax claims are false and misleading represen...

    BUSINESS WIRE
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    /news-article.aspx?ID=28212821

    ‘INDIAN ADVERTISING MARKET TO CROSS $10 BILLION MARK IN 2019’

    Jan 17, 2019

    Amazon's Alexa did the honors last evening spelling out key highlights of the third edition of Dentsu Aegis' DAN digital report, almost as a harbinger of the digital leap that has come to be a mainstay of most advertising agencies, and showcasing the fact that digital technologies are a majo...

    THE HINDU BUSINESS LINE
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    /news-article.aspx?ID=28262826

    BING ADS TO EXCLUSIVELY SERVE YAHOO SEARCH TRAFFIC STARTING IN MARCH

    Jan 17, 2019

    Today at the annual Bing Ads Next web conference, Microsoft Bing Ads announced an expanded partnership with Verizon Media which enables Yahoo search traffic to be exclusively served by Bing Ads. This includes search traffic from the Oath Ad Platforms (previously known as Yahoo Gemini) and other part...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=28282828

SPOTLIGHT

This video below will show you how 7 mar 2017 we've all thought of adding to our social media campaign, but now would be as good a time any beef up your blogging efforts and it's use channels build relationships with question followers, they like status or watch video, they're answering.

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