home.aspx

 
. home.aspx home.aspx

ARCHIVED NEWS


    PEACOCK UNVEILS AD PLATFORM WITH PERFORMANCE-STYLE ADS

    Jan 17, 2020

    As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an inves...

    ADEXCHANGER
    READ MORE

    /news-article.aspx?ID=40044004

    MICROSOFT ADVERTISING TO ALSO SUNSET AVERAGE POSITION

    Jan 16, 2020

    Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry stan...

    SEROUNDTABLE
    READ MORE

    /news-article.aspx?ID=40024002

    GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

    Jan 15, 2020

    Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies ...

    FIRSTPOST
    READ MORE

    /news-article.aspx?ID=39943994

    COMPANY PITCHES REAL REVENUE FROM VIRTUAL ADVERTISING

    Jan 15, 2020

    A West Hartford business is looking to represent Naugatuck when it comes to augmented reality advertising in the virtual world. The Board of Mayor and Burgesses experienced a little virtual reality during its Jan. 7 meeting with the help of Adam Reiser, director of business development for Nucleus A...

    MYCITIZENSNEWS
    READ MORE

    /news-article.aspx?ID=39963996

    CAN REVENUE-HUNGRY RETAILERS RISE TO MEET DIGITAL ADVERTISING'S OPPORTUNITY?

    Jan 15, 2020

    Digital advertising crossed a considerable threshold last year, surpassing traditional media spending in the U.S. for the first time, according to eMarketer estimates. A question for retailers now is whether they can capitalize on that opportunity by building their own media networks that compete wi...

    MARKETINGDIVE
    READ MORE

    /news-article.aspx?ID=39973997

    SUPER BOWL 2020: THE INS AND OUTS OF THE BIG GAME'S ADVERTISERS

    Jan 15, 2020

    Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than las...

    THEDRUM
    READ MORE

    /news-article.aspx?ID=39983998

    SOJERN’S DIGITAL ADVERTISING PLATFORM NOW AVAILABLE TO ALL HOTELS

    Jan 15, 2020

    A commission version of the same solution, known as ‘Pay On The Stay’, has been used by many hotels for some time. Offered as a direct bookings alternative to a hotel’s distribution deals with online travel agencies (OTAs), the digital marketing solution delivers “highly pers...

    WEBINTRAVEL
    READ MORE

    /news-article.aspx?ID=40234023

    CBC TV STRUGGLING TO KEEP ADVERTISING DOLLARS FROM FALLING

    Jan 14, 2020

    Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million ...

    TORONTOSUN
    READ MORE

    /news-article.aspx?ID=39933993

TRENDING NEWS


    VIACOMCBS AND FOXTEL MEDIA END ADVERTISING REPRESENTATION PARTNERSHIP

    Feb 17, 2020

    ViacomCBS Networks Australia and Foxtel Media announced the end of their advertising representation partnership. This follows the merger of Viacom and CBS Corporation to form ViacomCBS Inc, the owner of the Ten Network in Australia. Foxtel Media (initially MCN) has represented MTV, Nickelodeon, Nick...

    ADNEWS
    READ MORE

    /news-article.aspx?ID=40644064

    MARK ZUCKERBERG: FACEBOOK WANTS TIGHTER REGULATION

    Feb 16, 2020

    Facebook boss Mark Zuckerberg has called for more regulation of harmful online content, saying it was not for companies like his to decide what counts as legitimate free speech. Citing China, Zuckerberg also warned excessive control risked stifling individual expression. He was speaking at the Munic...

    RADIO NEW ZEALAND
    READ MORE

    /news-article.aspx?ID=40634063

    73% OF BRANDS SELLING ON AMAZON ARE ADVERTISING ON THE PLATFORM, REVEALS FEEDVISOR REPORT

    Feb 13, 2020

    Feedvisor, the AI-powered optimization and intelligence platform for brands and large sellers on Amazon, today unveiled its 2020 analysis on the dynamic relationships between brands and Amazon. The report, Brands and Amazon in the Age of E-Commerce, examines the goals, sentiments, and strategies of ...

    MARTECHADVISOR
    READ MORE

    /news-article.aspx?ID=40604060

    ADQUICK RAISES $6M TO CONQUER AN ADVERTISING MARKET GOOGLE AND FACEBOOK WON’T

    Feb 13, 2020

    With Google and Facebook yielding massive control over the online ad market, leaving only scraps for other ad platforms, perhaps it was only natural that tech startups would take a step back and start to look for opportunities in selling billboards. AdQuick, a marketplace for out of home (OOH) adver...

    TECHCRUNCH
    READ MORE

    /news-article.aspx?ID=40614061

    CONTEXTUAL ADVERTISING COMPANY GUMGUM RAISES $22M

    Feb 13, 2020

    GumGum is announcing that it’s raised $22 million from existing investors Morgan Stanley Expansion Capital, NEA spinout NewView Capital and Upfront Ventures. CEO Phil Schraeder said he’ll use the funds to pursue a more aggressive acquisition strategy. This Series D comes nearly five year...

    TECHCRUNCH
    READ MORE

    /news-article.aspx?ID=40624062

    SWIFTMILE IS BRINGING ADVERTISING TO MICROMOBILITY

    Feb 12, 2020

    Swiftmile, the startup that wants to become the gas station for micromobility vehicles, is getting into advertising. Swiftmile already supplies cities and private operators with docks equipped to park and charge both scooters and e-bikes. Now, the company is starting to integrate digital displays th...

    MEGAN ROSE DICKEY
    READ MORE

    /news-article.aspx?ID=40574057

    BARRIE TRANSIT WELCOMES NEW ADVERTISING PARTNER

    Feb 12, 2020

    Pattison Outdoor, Canada’s leading out-of-home advertising company has introduced Barrie Transit to its extensive portfolio. The three-year contract commences Feb. 29, 2020, where Pattison will operate the advertising across a fleet 48 buses. Barrie Transit provides 10 two-directional routes w...

    BARRIETODAY
    READ MORE

    /news-article.aspx?ID=40584058

    MGID MAKE ONLY 100% VIEWABLE NATIVE ADVERTISEMENTS BILLABLE

    Feb 12, 2020

    MGID, the global pioneer in native advertising, has announced it will only charge buyers for 100% viewable native advertising placements, as well as content recommendation widgets, using the Media Ratings Council (MRC) Viewable Ad Impression Measurement Guidelines as its viewability criteria. The vi...

    PRNEWSWIRE
    READ MORE

    /news-article.aspx?ID=40594059

    YOUTUBE BREATHING DOWN NETFLIX’S NECK IN STREAMING WAR

    Feb 11, 2020

    In the fight for America’s attention, Netflix Inc’s closest streaming competitor isn’t Amazon or Hulu. It’s YouTube. That’s according to a report from measurement firm Nielsen, which found that consumers spent 19% of their TV viewing time on a streaming service in the f...

    HEADTOPICS
    READ MORE

    /news-article.aspx?ID=40564056

    GOOGLE’S OSCARS AD SHOWS HOW IT CAN HELP YOU FIND YOUR FAVORITE MOVIE LOCATIONS

    Feb 10, 2020

    For this year’s Oscars broadcast, Google created an ad that features one of its relatively little-known mapping features: the ability to pinpoint where famous movie locations can be found in the real world. Should Amazon's Ad Business Worry Facebook and Google?That’s a pretty fun asp...

    ADWEEK
    READ MORE

    /news-article.aspx?ID=40504050

    MICROSOFT ADVERTISING INTRODUCES NEW FEATURES FOR SHOPPING CAMPAIGNS

    Feb 10, 2020

    Microsoft Advertising is bringing new functionalities to shopping campaigns which are designed to help advertisers save time and gain more insight into account performance. Here’s more information on each of the new features, which are all guided by advertiser feedback. Previously, product gro...

    SEARCHENGINEJOURNAL
    READ MORE

    /news-article.aspx?ID=40534053

    HUCK'S SEES SALES LIFT FROM NEW AUDIO ADVERTISING MARKETPLACE

    Feb 10, 2020

    Huck's convenience stores are experiencing a sales lift following beta testing of the Vibenomics Audio Out-of-Home Advertising Marketplace platform. Vibenomics, provider of custom streaming radio stations for retailers, launched the Audio Advertising Marketplace as a platform to generate new rev...

    CSNEWS
    READ MORE

    /news-article.aspx?ID=40544054

SPOTLIGHT

In an age of constantly-evolving social networks, organisations look to social media monitoring (SMM) not only to understand perceptions of their brand presence across the digital landscape, but also increasingly, as a way to make informed strategic decisions. The opportunities for organisations to

RESOURCES

Events