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    ORB INTELLIGENCE AND LIVERAMP PARTNERSHIP UNLOCKS INTERNATIONAL B2B DATA-DRIVEN ADVERTISING OPPORTUNITIES

    Mar 18, 2019

    Orb Intelligence announced the public launch of their B2B Audience Targeting Solutions. The solutions combine Orb’s industry-leading international B2B data set with the largest independent identity graph, enabling marketers to build international B2B campaigns using GDPR compliant data across ...

    MARTECH SERIES
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    NBCUNIVERSAL, SKY TEAM UP TO EXPAND GLOBAL ADVERTISING PRODUCT

    Mar 18, 2019

    Comcast Corp is pooling the advertising power of its NBCUniversal and British-based Sky units to better target viewers worldwide, it said on Monday, a major step by the top U.S. cable TV provider to transform itself into a global media leader.The initiative would allow global advertisers to target s...

    REUTERS
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    /news-article.aspx?ID=31133113

    FACEBOOK ANNOUNCES CHANGES TO POLITICAL ADVERTISING TO MEET NEW FEDERAL RULES

    Mar 18, 2019

    Facebook is launching a new advertisement library that will capture detailed information about political ads targeted at voters in Canada, including who pays for them and whom they target. The move is part of the social-media giant's response to changes the Trudeau government has made to Canada&...

    COAST REPORTER
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    TEIKAMETRICS LAUNCHES HOURLY BIDDING ALGORITHM FOR AMAZON ADVERTISING

    Mar 18, 2019

    Teikametrics, the leading Retail Optimization Platform (ROP) that helps brands and sellers optimize Amazon advertising campaigns, today announced the launch of its new hourly bidding solution for its best-in-class software-as-a-service (SaaS) product, Teikametrics Flywheel. The Flywheel platform is ...

    AP NEWS
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    /news-article.aspx?ID=31153115

    FACEBOOK FAILED TO BLOCK 20% OF UPLOADED NEW ZEALAND SHOOTER VIDEOS

    Mar 17, 2019

    Facebook said it removed 1.5 million videos from its site within the first 24 hours after a shooter livestreamed his attack on two New Zealand mosques, killing 50 people.In a series of tweets, Facebook’s Mia Garlick said a total of 1.2 million videos were blocked at the point of upload. Videos...

    TECHCRUNCH
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    /news-article.aspx?ID=31113111

    GOOGLE MY BUSINESS ADDS NEW SEASONAL BUSINESS GUIDELINES

    Mar 16, 2019

    Google My Business has updated its guidelines with new rules and regulations for seasonal businesses.The new guidelines for seasonal businesses have details about setting business hours during off-season months. There’s a new step involved that users should be aware of. If you manage a listing...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=31103110

    SHOULD BRANDS BRING ADVERTISING IN-HOUSE?

    Mar 15, 2019

    As the saying goes, if you want something done, do it yourself. Certainly, there has been a growing trend of brands moving advertising functions in-house, but industry professionals warn that such decisions cannot be taken lightly and must be considered on a case-by-case basis. According to Ruben Sc...

    RACONTEUR
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    /news-article.aspx?ID=31093109

    FACEBOOK DATA DEALS REPORTEDLY FACE CRIMINAL INVESTIGATION: THURSDAY WAKE-UP CALL

    Mar 14, 2019

    Hungary's government has been encouraging couples to make more babies, and it put up some billboards featuring a lovey-dovey couple to get the point across. But whoever designed the ad picked the wrong stock art, as Orla McCaffrey writes in Ad Age. The man and woman in the ad are famous for mode...

    ADAGE INDIA
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    /news-article.aspx?ID=30933093

    U.S. ESPORTS DIGITAL AD REVENUE WILL BREAK THE $200 MILLION BARRIER NEXT YEAR, PER NEW REPORT

    Mar 14, 2019

    As esports keeps creeping towards the mainstream, more brands are jumping in. In a report issued today, eMarketer projects that digital ad revenue lured by competitive video gaming in the U.S. will jump 25 percent this year to $178.1 million. By 2020 it will reach nearly $213 million, according to t...

    ADAGE INDIA
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    /news-article.aspx?ID=30943094

    GOOGLE ADDS DUCKDUCKGO AS A SEARCH OPTION IN CHROME FOR THE FIRST TIME

    Mar 14, 2019

    For the first time, DuckDuckGo is an option that users can select as their default search provider in Google Chrome.With the release of Chrome 73 earlier this week, DuckDuckGo has been added to the list of default search engine choices in over 60 markets.A Google software engineer noted on GitHub th...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=30963096

    GOOGLE TOOK DOWN 2.3 BILLION BAD ADS, 1 MILLION AD ACCOUNTS IN 2018

    Mar 14, 2019

    Google took down 2.3 billion “bad ads” in 2018, according to its annual report on actions it took to address policy violations on its ad platforms. That’s about a million fewer ads than it removed in 2017. However, the ad giant said the number of advertiser accounts it terminated l...

    MARKETING LAND
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    /news-article.aspx?ID=30973097

    WHERE GOOGLE GOT MORE INVENTORY TO SHOW RESPONSIVE SEARCH ADS ADS MAY SURPRISE YOU

    Mar 14, 2019

    Advertisers know that to be effective with Google search ads they must be able to stand out in a competitive environment, and that often means having ads that qualify to be shown in the coveted positions above the search results. And since PPC is hardly a secret anymore, there are always more advert...

    SEARCH ENGINE LAND
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    /news-article.aspx?ID=31003100

SPOTLIGHT

The Hispanic market currently wields $1.3 trillion in spending power and is increasingly influencing online shopping trends. Adroit Digital surveyed more than 600 Hispanic consumers to uncover current online shopping trends in this market. Check out some of the highlights in our infographic, and vis

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