home.aspx

 
. home.aspx home.aspx

ARCHIVED NEWS


    SINGAPORE SET TO BAN ADVERTISING FOR LEAST HEALTHY SUGAR SWEETENED BEVERAGES

    Oct 11, 2019

    Singapore will impose a blanket ban on advertising for the least healthy sugar sweetened beverages (SSBs) and is mulling prohibiting the sale of these products. The ban will extend across all mass media platforms including print, broadcast, out of home and online channels. It is likely to seriously ...

    MUMBRELLA
    READ MORE

    /news-article.aspx?ID=37783778

    NEXTECH CREATES NEW 3D ADS WITH GOOGLE

    Oct 10, 2019

    NexTech AR Solutions has built ad creatives that have passed Google’s 3D validation tool. The company is now working with Google to launch a series of 3D ads for its clients. NexTech is directing its proprietary 3D asset creation technology, previously used for WebAR clients, to create content...

    ENTERPRISETIMES
    READ MORE

    /news-article.aspx?ID=37763776

    GOOGLE TO USE MACHINE LEARNING TO MANAGE AD FREQUENCY WHEN COOKIES ARE MISSING

    Oct 10, 2019

    Google announced it will soon be using machine learning to manage ad frequency when third-party cookies are missing. This change will first roll out in the coming weeks to Display & Video 360, though Google has plans to bring this capability to its display offerings in Google Ads as well. Google...

    SEARCHENGINEJOURNAL
    READ MORE

    /news-article.aspx?ID=37773777

    THE WAGNER AGENCY DISRUPTS THE ADVERTISING AGENCY MODEL

    Oct 10, 2019

    This month marks the three-year anniversary of Orlando-headquartered, The Wagner Agency. A global advertising agency, marketing firm, and business consulting firm with offices also in New York, Atlanta, Porto, Rio de Janeiro, and São Paulo, The Wagner Agency was founded in 2016 by CEO, W&aacu...

    PRNEWSWIRE
    READ MORE

    /news-article.aspx?ID=37793779

    ONLINE ADVERTISING MARKET 2019 IS EXPECTED TO WITNESS SUSTAINABLE GROWTH OVER 2024

    Oct 09, 2019

    Global Online Advertising Market 2019-2024 is a comprehensive report which provides a detailed overview of the major driver, opportunities, challenges, current market trends and strategies impacting the Global Online Advertising market in conjunction with calculation and forecast of size, share, and...

    UKIAHPOST
    READ MORE

    /news-article.aspx?ID=37753775

    FACEBOOK TO PAY $40MN FOR INFLATING DATA ON VIDEO ADS

    Oct 08, 2019

    Facebook will pay $40 million to settle a class-action lawsuit for incorrectly calculating average viewing time for video ads on its platform. Advertisers sued the social networking platform for overstating video-viewing metrics over an 18-month period from 2015-16, which led the advertisers paying ...

    MANGALOREAN
    READ MORE

    /news-article.aspx?ID=37703770

    SCALE MATTERS AS ADVANCED TV ADVERTISING MATURES

    Oct 07, 2019

    Linear addressable, which leverages infrastructure at some cable and satellite companies to deliver unique ads into some of the local ad pod positions on some of their set-top boxes. Data-driven linear, which uses data, science and software to optimise campaigns on an audience basis, to reach specif...

    THEMEDIAONLINE
    READ MORE

    /news-article.aspx?ID=37693769

    BIG TECH ADVERTISING HOLLOWS OUT NEWS MEDIA

    Oct 04, 2019

    It came as a surprise to me when a distinguished foreign media owner leaned across the table and told me the South African digital advertising market is internationally regarded as corrupt. Some examples of blatant bribery were provided to me and I listened politely; after all, the bill was being ex...

    THEMEDIAONLINE
    READ MORE

    /news-article.aspx?ID=37673767

TRENDING NEWS


    US ADVERTISERS WILL ALLOCATE NEARLY $7 BILLION TO CONNECTED TV THIS YEAR

    Nov 11, 2019

    US advertisers will spend almost $7 billion this year on connected TV ads. Connected TV is growing rapidly as advertisers look to target audiences watching long-form, premium digital content on their living room screens. That’s according to our first-ever estimates of connected TV ad spending,...

    EMARKETER
    READ MORE

    /news-article.aspx?ID=38343834

    THE VIDEO GAME DEATH STRANDING ARRIVES AFTER AN ELABORATE AD CAMPAIGN

    Nov 09, 2019

    That was the challenge for marketers charged with getting out the word to video game players on the big-budget creation from the noted game designer Hideo Kojima. Death Stranding, released for Sony’s PlayStation 4 console, can take more than 50 hours to play. Explaining it seems to take nearly...

    SONY’S PLAYSTATION
    READ MORE

    /news-article.aspx?ID=38353835

    GOOGLE ADS EDITOR GETS NEW FEATURES & SUPPORT FOR NEW CAMPAIGN TYPES

    Nov 07, 2019

    Google Ads Editor version 1.2 now supports app campaigns for engagement and Discovery campaigns. These campaign types can be created and edited at scale using Editor.

    SEARCHENGINEJOURNAL
    READ MORE

    /news-article.aspx?ID=38323832

    GOOGLE AND FACEBOOK 'CONSIDERING BAN ON MICRO-TARGETED POLITICAL ADS'

    Nov 07, 2019

    Google and Facebook are both considering new rules banning the micro-targeting of political ads, according to reports. Critics of political advertising online have long worried that the ability to display specific messages to small sections of the electorate runs the risk of damaging democratic norm...

    GOOGLE
    READ MORE

    /news-article.aspx?ID=38333833

    AMAZON ADVERTISING IS HAVING LITTLE IMPACT ON GOOGLE AND FACEBOOK

    Nov 06, 2019

    Google and Facebook are unexpectedly maintaining share of digital ad spend despite the rise of Amazon Advertising, according to the latest analysis by eMarketer. Earlier this year eMarketer estimated that the duopoly's share of the US digital ad market would see a small decline in 2019 and 2020....

    ADNEWS
    READ MORE

    /news-article.aspx?ID=38283828

    SHOPPING ADS COME TO YOUTUBE’S HOME FEED AND SEARCH RESULTS

    Nov 06, 2019

    There’s a new kind of ad coming to YouTube . Google  announced today the launch of Shopping ads on YouTube, which lets brands advertise their products and services right in the YouTube home feed and search results. For example, if a user searches for “Puma shoes review,” a Sho...

    TECHCRUNCH
    READ MORE

    /news-article.aspx?ID=38293829

    TRAVEL TEXAS PARTNERS WITH ADTHEORENT AND PROOF ADVERTISING TO "TURN LOOKERS INTO BOOKERS" FOR THE DESTINATION

    Nov 06, 2019

    AdTheorent, Inc., a digital advertising leader using advanced machine learning technology and solutions to deliver real-world value for advertisers and marketers, and Proof Advertising, an Austin-Based full service ad agency and a four-time recipient of Advertising Age's Small Agency of the Year...

    PRNEWSWIRE
    READ MORE

    /news-article.aspx?ID=38303830

    YOUTUBE TO ADD ‘SHOPPING’ ADS BELOW VIDEOS AHEAD OF THE HOLIDAY SEASON

    Nov 06, 2019

    YouTube has announced that it is set to add ‘Shopping’ ads just below currently playing videos just in time for the upcoming holiday season. The new ads will show recent products or brands based upon your Google Search history in a horizontal bar underneath any video currently playing wi...

    9TO5GOOGLE
    READ MORE

    /news-article.aspx?ID=38313831

    APPLE’S AD AGENCY HAS LAYOFFS AS THE COMPANY BEEFS UP ITS IN-HOUSE ADS GROUP

    Nov 05, 2019

    Media Arts Lab, a unit within Omnicom Group agency TBWA that’s dedicated to Apple advertising, laid off several staffers Monday. The company wouldn’t say how many were laid off, but a report from Bloomberg, which first broke the news, placed the number at 50. “Yesterday was a diffi...

    CNBC
    READ MORE

    /news-article.aspx?ID=38273827

    GOOGLE NEWS EXECUTIVE: ‘IT’S NOT EVEN CALLED ADVERTISING ANYMORE’

    Nov 04, 2019

    Google’s most senior executive for its news product has dismissed suggestions the platform is guilty of ‘stealing’ advertising dollars from publishers. Richard Gingras, Google’s vice president, news, says it’s “not Google’s fault” that news media reven...

    ADNEWS
    READ MORE

    /news-article.aspx?ID=38213821

    CLOUDCOMMERCE BENEFITING FROM POWERFUL DIGITAL ADVERTISING TREND

    Nov 04, 2019

    CloudCommerce, Inc. (CLWD), a leading provider of digital marketing solutions, commented that it is benefiting from the dramatic transition in the US from traditional advertising to digital advertising. According to eMarketer’s latest forecast, this year will mark a major milestone in the worl...

    MARTECHSERIES
    READ MORE

    /news-article.aspx?ID=38223822

    LEARN DIGITAL ADVERTISING ESSENTIALS AND STAY AHEAD OF THE GAME

    Nov 04, 2019

    The world of digital advertising is changing practically every year. With the release of new ad-tech, developments in popular platforms, and the yearly innovations on how to reach people, it can be daunting to try and stay ahead of the game. Still, digital marketing is an essential cog in any busine...

    GREENWICHTIME
    READ MORE

    /news-article.aspx?ID=38233823

SPOTLIGHT

The world is rapidly shifting from analog to digital. Needless to say, technology has been shaping the business industry to be more advanced and adaptive with today’s trends. These changes should be taken advantage of to get ahead of competitors. In coming up with business strategies, one impo

RESOURCES

Events