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    AD REGULATOR CRACKS DOWN ON INSTAGRAM VAPE ADS

    Dec 18, 2019

    The Advertising Standards Authority (ASA) has come down hard on four e-cigarette brands for promoting their products to the public on Instagram. Lucky Strike maker British American Tobacco is among those to have received a warning and an ad ban for flogging unlicensed, nicotine-filled e-cigarettes a...

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    MICROSOFT CAUGHT PUTTING ADS IN WINDOWS 10 FLAGSHIP APPS

    Dec 18, 2019

    Microsoft has once again begun including advertisements in both their mail and calendar apps that are built into Windows 10 and they can't be removed. Microsoft has once again begun including advertisements in both their mail and calendar apps that are built into Windows 10. According to officia...

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    CREATIVE AGENCY SPENDS $10,000 ON BLANK ADS

    Dec 18, 2019

    As much as the holidays are a time for family, you can't ignore the endless ads in the run up to Christmas. So Wunder, an independent Canadian creative agency, decided to buy up $10,000 worth of advertising space and fill its with absolutely nothing but plain white space. The self-promo campaign...

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    GOOGLE ALLOWS YOU TO REQUEST MULTIPLE QUOTES FROM LOCAL SERVICE ADS

    Dec 18, 2019

    Tom Waddington posted a GIF on Twitter of Google Local Service Ads allowing you to request multiple quotes at the same time from multiple local service providers. He said "'Request Quotes' button above 3-pack. Lets users request quotes from multiple businesses using messaging. The Googl...

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    CHRISTMAS ADS AND DIVERSITY: ANOTHER YEAR, ANOTHER ‘WHITE’ CHRISTMAS?

    Dec 17, 2019

    Each year in the lead up to Christmas, the industry waits with bated breath for the blockbuster Christmas ad showdown. In recent years, brands have made a more concerted effort to diversify their advertising output. Yet, despite this, the protagonists for the most hotly anticipated festive campaigns...

    THEDRUM
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    ADWORK SET TO BE ADVERTISING GAME-CHANGER FOR SMES

    Dec 17, 2019

    In today’s information-rich but time-starved marketplace, advertising has become an essential part of the business landscape. However, when it comes to advertising, Small to Medium Enterprises (SMEs) can be rather hesitant. While SMEs make up 98.5% of Malaysian businesses, the overall advertis...

    THESUNDAILY
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    TERMINUS ACQUIRES SIGSTR TO POWER THE NEXT GENERATION B2B MARKETING PLATFORM

    Dec 17, 2019

    Terminus, the #1 customer rated account-based marketing platform, announced today its acquisition of Sigstr, the email signature marketing platform that turns the billions of 1:1 employee emails sent every year into powerful brand engagements. The addition of Sigstr creates an end-to-end account-cen...

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    TOYOTA WILL ADVERTISE ITS HYDROGEN FUEL CELL SEDAN WITH SMOG-REDUCING BILLBOARDS

    Dec 16, 2019

    Although the dominant type of energy storage in today‘s electric cars is lithium-ion batteries, not every car company is going in that direction, as Toyota demonstrates with its continued push for a different technology hydrogen fuel cells. Once lauded as the future of clean transportation and...

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TRENDING NEWS


    PEACOCK UNVEILS AD PLATFORM WITH PERFORMANCE-STYLE ADS

    Jan 17, 2020

    As the streaming wars intensify, NBCUniversal on Thursday sought to draw a clear distinction between the soon-to-be-launched Peacock and its streaming and digital competitors. Peacock will debut with 10 ad experiences that emphasize interactivity and performance, the company revealed during an inves...

    ADEXCHANGER
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    MICROSOFT ADVERTISING TO ALSO SUNSET AVERAGE POSITION

    Jan 16, 2020

    Microsoft announced it will be deprecating the average position metric from Microsoft Advertising reporting starting in April. Google did the same thing last year and now Microsoft is following suit. Microsoft wrote "Due to all your feedback and our insights into the ever-changing industry stan...

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    GOOGLE CUTTING WEB COOKIES, ENDING LUCRATIVE TRACKING TOOL FOR ADVERTISERS

    Jan 15, 2020

    Alphabet Inc's Google within two years plans to block a common way businesses track online surfers in its Chrome browser, endorsing costly changes to how the Web operates as it tries to satisfy increased privacy demands from users. Google's plan is to restrict advertising software companies ...

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    COMPANY PITCHES REAL REVENUE FROM VIRTUAL ADVERTISING

    Jan 15, 2020

    A West Hartford business is looking to represent Naugatuck when it comes to augmented reality advertising in the virtual world. The Board of Mayor and Burgesses experienced a little virtual reality during its Jan. 7 meeting with the help of Adam Reiser, director of business development for Nucleus A...

    MYCITIZENSNEWS
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    CAN REVENUE-HUNGRY RETAILERS RISE TO MEET DIGITAL ADVERTISING'S OPPORTUNITY?

    Jan 15, 2020

    Digital advertising crossed a considerable threshold last year, surpassing traditional media spending in the U.S. for the first time, according to eMarketer estimates. A question for retailers now is whether they can capitalize on that opportunity by building their own media networks that compete wi...

    MARKETINGDIVE
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    SUPER BOWL 2020: THE INS AND OUTS OF THE BIG GAME'S ADVERTISERS

    Jan 15, 2020

    Despite the rise of online advertising, the Super Bowl is still advertising’s biggest day, with major brands throwing down as much as $5.6m for a 30-second spot. Fox Sports stated that it sold out of its inventory back in November. Advertisers will no doubt be hoping for a better game than las...

    THEDRUM
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    CBC TV STRUGGLING TO KEEP ADVERTISING DOLLARS FROM FALLING

    Jan 14, 2020

    Advertising revenues for CBC TV’s English programming continued their downward trend last year, and less than 1% of the country watched its local dinnertime newscasts, according to Blacklock’s Reporter. Citing the broadcaster’s annual report, ad dollars fell 37%, from $178 million ...

    TORONTOSUN
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    U.S. CENSUS BUREAU UNVEILS 2020 CENSUS ADVERTISING AND OUTREACH CAMPAIGN

    Jan 14, 2020

    The U.S. Census kicked off its 2020 campaign Tuesday by unveiling several of its 1,000 advertisements. The campaign will appear on billboards, television, radio, magazines, social media and other outlets. The ads were revealed at a theater in Washington, D.C. Most of us across the country can start ...

    KSBY
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    CARL BRABANDER APPOINTED HEAD OF GLOBAL FRANCHISE DEVELOPMENT, FIX NETWORK WORLD

    Jan 14, 2020

    Fix Network World announces the appointment of Carl Brabander, former Vice President of Marketing to the new senior role of Head of Global Franchise Development, effective January 1, 2019. Carl joined Fix Auto Canada as Vice President of Marketing in 2014 and has since led global marketing, advertis...

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    FIX NETWORK WORLD ANNOUNCES LAUNCH OF FIX AUTO MASTERS PROGRAM

    Jan 14, 2020

    Fix Network World announces the launch of Fix Auto Masters, an all-new technical skills and knowledge competition program, aimed at celebrating the skills of technicians from across the global Fix Auto network. The first region to take part in the Fix Auto Masters program is Fix Auto UK. Fix Network...

    FIXAUTO
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    FIX AUTO LAUNCHES IN MEXICO

    Jan 14, 2020

    With more than 200 people in attendance, on October 24, 2019 at the Hacienda de los Morales in Mexico City, the Fix Network World celebrated bringing its’ internationally recognized Fix Auto brand to Mexico. The gala event marked the entrance of the global Fix Auto brand to the Mexican collisi...

    FIXAUTO
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    FACEBOOK ENABLES DISINFORMATION WITH ADVERTISING POLICY

    Jan 13, 2020

    The tech giant recently announced it would not ban false political advertising, or disallow ad targeting that could fuel discrimination or racism and generally create even bigger divides in the American electorate. Facebook is shirking it social responsibility as a company with great power to influe...

    EFFINGHAMDAILYNEWS
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SPOTLIGHT

Startapp is a platform bound to help app developers monetize their apps without the need for embedding banners or other more or less crude forms of refinancing means. Instead the service promises to monetize search traffic. Rings familiar to your ears? Well, the strategy resembles that of a quite po

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