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ARCHIVED NEWS


    TECH FIRM UNVEILS APP THAT LOCATES ADVERTISING TARGETS ON INTERNET

    Oct 12, 2018

    Technology company, Dochase, has developed a computer application software that is capable of locating consumers of certain kind advertisement on the internet and delivers it to them. Do chase is co-founded by two young Nigerian programmers, Chibuike Good news and SaintGermaine Onwukeme.“Over ...

    GUARDIAN
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    INSIDE TWITTER’S PUSH TO CONNECT ADVERTISERS WITH ITS HISPANIC AUDIENCE

    Oct 12, 2018

    This month, Twitter is building out an internal team, ad targeting capabilities and Spanish-language sponsorships for advertisers to reach its growing Hispanic audience. The team for the platform’s Hispanic audience will work with content partners and advertisers on how to add new capabilities...

    DIGIDAY
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    FACEBOOK TARGETS SOCIAL MEDIA OPTIMIZATION SPAM

    Oct 12, 2018

    Facebook announced a crackdown on spam characterized by “coordinated inauthentic behavior.” The spammers avoided detection by using the engaging content. The content itself was not spammy. Thus, Facebook changed tactics by using behavior signals to identify the spammers. Facebook is targ...

    SEARCH ENGINE JOURNAL
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    YOUTUBE IS REMOVING CHANNELS FROM ITS PARTNER PROGRAM FOR CONTENT DUPLICATION

    Oct 12, 2018

    YouTube is removing channels from its partner program for duplication, which means the channels can no longer monetize their content. Channels can be removed from YouTube’s partner program for violating any of its policies, but the one area that has had people asking questions lately is duplic...

    SEARCH ENGINE JOURNAL
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    GOOGLE+ FOR G SUITE LIVES ON AND GETS NEW FEATURES

    Oct 11, 2018

    You thought Google+  was dead, didn’t you? And it is if you’re a consumer. But the business version of Google’s social network will live on for the foreseeable future and it’s getting a bunch of new features today. Google+ for G Suite isn’t all that different from ...

    TECHCRUNCH
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    FACEBOOK INTRODUCES NEW TOOL FOR MEASURING EFFECTIVENESS OF FACEBOOK ADS

    Oct 11, 2018

    Facebook has introduced a new tool, called Creative Compass, which is designed to help businesses measure the impact of Facebook ads. Creative Compass will evaluate ad creative by looking at key elements and ranking them on a scale from low impact to high impact. above all, Facebook’s Creative...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=24452445

    LINKEDIN REBUILDS ITS RECRUITER PLATFORM, LAUNCHES TRACKING SYSTEM AND GENDER ‘INSIGHTS’ IN DIVERSITY PUSH

    Oct 11, 2018

    We’ve been chronicling how LinkedIn,  now owned by Microsoft, has built out tools and services it provides on its platform to capitalize on the fact that it now has nearly 600 million registered professional profiles and is a go-to for people looking to network and look for work in the wh...

    TECHCRUNCH
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    BRAND MANAGEMENT PLATFORM FRONTIFY RAISES $8.3 MILLION TO FUEL PRODUCT INNOVATION AND US EXPANSION

    Oct 11, 2018

    Brand management platform Frontify has raised $8.3 million as it looks to build more products and expand in the US. The Swiss startup, headquartered in St. Gallen, raised the Series A money in a funding round led by venture capital firm Blossom Capital. Frontify’s seed investors include Doodle...

    MARTECH SERIES
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TRENDING NEWS


    SOCIAL MEDIA TAX SUBSCRIPTION VALIDITY NOW EXTENDED TO 24HRS

    Nov 02, 2018

    The validity of subscription of the unpopular over-the-top daily tax on social media commonly known as social media tax has now been extended to last the full 24 hours a day.  Since the introduction of the tax in July this year, internet users in Uganda are required to pay a tax of Shs 200 per ...

    OBSERVER
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    SOCIAL MEDIA, TECH FIRMS USE SITES TO URGE U.S. CITIZENS TO VOTE

    Nov 02, 2018

    SAN FRANCISCO (Reuters) - Criticized by lawmakers and others for being unable or unwilling to stop false and inflammatory information about divisive political issues, social media, and tech companies say they are doing more to boost voter turnout for next Tuesday’s U.S. congressional elections...

    REUTERS
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    GOOGLE ADS INTRODUCES “NEW VS. RETURNING” STORE VISITS SEGMENTATION

    Nov 01, 2018

    Google Ads advertisers who measure store visits can now utilize a “New vs Returning” segmentation. The new segmentation is designed to help advertisers better understand how many store visits come from first-time customers compared to repeat customers. These insights can then guide adver...

    SEARCH ENGINE JOURNAL
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    GOOGLE REDESIGNS THE HOTEL SEARCH EXPERIENCE ON DESKTOP

    Nov 01, 2018

    Google is rolling out a redesigned hotel search experience on desktop, which mirrors the redesign introduced to mobile search earlier this year. The redesign offers a more modern look and feel, as well as a set of features you might expect from a dedicated travel site like TripAdvisor. Google has al...

    SEARCH ENGINE JOURNAL
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    STRUCTURED DATA GOOGLE PENALTIES – 5 MISTAKES TO AVOID

    Nov 01, 2018

    Adding structured data is always a good idea. However, an incorrect implementation can lead to a manual action. A loss of rankings is a high price to pay for not paying attention to details.
    Structured Data Spam is real. Google even has a support page devoted specifically to it.
    The sa...

    SEARCH ENGINE JOURNAL
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    HOOTSUITE ADVANCES MARKET LEADERSHIP BY HELPING ENTERPRISES SUCCEED WITH PAID SEARCH & SOCIAL ADVERTISING

    Nov 01, 2018

    Hootsuite advanced its position as the leader in social media management in Q3 by helping customers achieve their business objectives via paid search and social advertising. Hootsuite enhanced its paid advertising features and announced a new integration with Google Ads that brought paid search and ...

    MARTECH SERIES
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    /news-article.aspx?ID=25062506

    SOCIAL MEDIA PLAYS KEY ROLE IN FIGHTING CRIME

    Nov 01, 2018

    TALLAHASSEE, Fla. (WCTV)  Social media continues changing our lives, helping us document the unique and even the mundane. What we eat, what we wear, how we feel. all of it is fair game. Whether you love it or hate it, social media is also impacting something else; it’s now considered a ve...

    WCTV
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    GOOGLE CELEBRATES HALLOWEEN WITH FIRST-EVER MULTIPLAYER GOOGLE DOODLE

    Oct 31, 2018

    Up to eight people can compete in a multiplayer, interactive Google Doodle. Users can either host a game and invite people they know, or get matched up in a game with randomized players around the world. The goal of “The Great Ghoul Duel” is for teams to collect as many spirt flames as p...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=24982498

    GOOGLE ADSENSE POLICY CHANGE: ALL NEW SITES NEED TO BE VERIFIED

    Oct 31, 2018

    Google is making a change to its AdSense policies that will require every new site to go through a verification process in order to display ads. AdSense publishers who intend to place ads on more than one site will now have to add each individual site to their account. Then each site will have to go...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=24992499

    TWITTER DOUBLING ITS CHARACTER LIMIT FROM 140 TO 280 HAS NOT LED TO LONGER TWEETS

    Oct 31, 2018

    Twitter has officially doubled its character limit from 140 to 280, following a short test which showed longer tweets receive more engagement. More specifically, Twitter is doubling the character limit in countries where “cramming was an issue.” According to the company, cramming is not ...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25002500

    BING ADS INTRODUCES RECURRING INSERTION ORDERS

    Oct 31, 2018

    Bing Ads advertisers can now create insertion orders that automatically renew after a set period of time. Recurring insertion orders (IOs) are designed to help advertisers ensure their accounts stay live without having to create new IOs on a regular basis. Advertisers no longer have to worry about t...

    SEARCH ENGINE JOURNAL
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    /news-article.aspx?ID=25092509

    FACEBOOK LAUNCHES A NEW API FOR MARKETERS TO UNDERSTAND AD-FAILURE

    Oct 30, 2018

    The failure of advertisement delivery is every marketer’s nightmare and a leaking hole in the ROI vessel. The problem gets complicated further when advertising is published on globally leading digital ad-platforms such as Facebook and Instagram. The stakes are too high and brands channelize a ...

    MARTECH SERIES
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    /news-article.aspx?ID=24952495

SPOTLIGHT

This paper discusses the potential sources of inefficiencies that can make your online display campaign less efficient. Ensuring digital media efficiency, even in a multiscreen setting, does not have to be arduous or complex. In essence, it hinges on how you interpret and use key metrics that maximi

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