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    EXPERTS SAY SOCIAL MEDIA ENGAGEMENT IS RIPE FOR ADS

    Feb 28, 2020

    Social media use in Thailand has reached maturity, but engagement is still on the rise with about 7.2 billion messages recorded throughout last year, according to social media pundits. Social media is seeing more customer insights powered by machine learning, engagement by upcountry users, conversat...

    BANGKOKPOST
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    NBCUNIVERSAL UNVEILS LOCAL ADS UNIT FOR TV STREAMING

    Feb 28, 2020

    NBCUniversal has launched a new streaming advertising business that is designed to facilitate access to its local TV network on behalf of local and regional connected TV (CTV) and over-the-top (OTT) advertisers. Called NBC Spot On, the new venture is said to provide local advertisers with “unf...

    WARC
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    PRIVACY CHANGES ARE MAKING MOBILE ADVERTISING MORE COMPLICATED

    Feb 28, 2020

    U.S. mobile advertising revenue is now worth $70 billion, according to IAB numbers. And the in-app mobile advertising economy–ads not served across the mobile web–is forecast to be worth $226 billion across the globe by 2025.n But a cloud hovers above the space because the industry&rsquo...

    ADWEEK
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    TIME RESTRICTIONS FOR TV AND RADIO ADVERTISING MIGHT BE RELAXED

    Feb 27, 2020

    The Ministry of Culture is preparing a draft that will mitigate the time restrictions assigned to TV and radio advertising. The planned amendment would also prohibit the children's shows ordered by the sponsors. Currently, the law says that a TV or a radio channel is not allowed to show more tha...

    NEWS.ERR
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    SAVANNAH BANANAS UNVEIL INNOVATIVE ADVERTISING-FREE BALLPARK

    Feb 26, 2020

    Coastal Plain League baseball team Savannah Bananas have announced that their historic ballpark, Grayson Stadium, will become completely advertising-free in the 2020 season. The Bananas, who are entering their fifth year in the Coastal Plain League, a collegiate summer competition, are believed to b...

    SPORTBUSINESS
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    A REALIST’S TAKE ON TRAVEL ADVERTISING IN 2020

    Feb 26, 2020

    Given travel marketers’ established role in pushing the boundaries of advertising, a lot of the crystal-gazing that happens in our industry every year involves speculation about exciting developments in artificial intelligence, machine learning and other automated innovations. To be sure, thes...

    PHOCUSWIRE
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    SWINGMAN ADS RELEASES 2020 GUIDE TO FACEBOOK ADVERTISING

    Feb 25, 2020

    Facebook made a ton of changes to their platform in 2019 and we’re just beginning to see the results now in 2020. Value Optimization, Minimum ROAS bidding and Campaign Budget Optimization are just a few of the most visible changes to the platform. Here are 3 quick platform secrets we here at S...

    INSTANTTECHNEWS
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    NBCUNIVERSAL DETAILS NEW ‘ONE PLATFORM’ ADVERTISING AHEAD OF UPFRONT

    Feb 25, 2020

    NBCUniversal Tuesday unveiled new details of its expanded suite of tools for advertisers ahead of the upfront that lets brands reach all kinds of audiences more easily across the company’s sweeping video assets on big and small screens. The platform, which executives said does not exist on thi...

    DEADLINE
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TRENDING NEWS


    GOOGLE GIVES $340 MILLION IN GOOGLE ADS CREDITS TO ALL SMBS

    Mar 30, 2020

    Google this week announced that is giving $340 million in Google Ads credits. The credits are available to all SMBs with active accounts over the past year. Sundar Pichai, CEO of Google and Alphabet, wrote that the credit notifications will appear in the Google Ads accounts and can be used at any po...

    PPC.LAND
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    OPERA BROWSER BEGINS SHOWING DISNEY PLUS OVERLAY ADS ON NETFLIX.COM FOR SOME USERS

    Mar 29, 2020

    We’ve received reports from users that the Opera browser is showing ads for Disney’s new Disney+ streaming service when the user attempts to access the Netflix website. As a long time Opera user myself, I haven’t been seeing any ads. There might be a reason for that though. First, ...

    RECLAIMTHENET
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    /news-article.aspx?ID=41354135

    GOOGLE TO OFFER $340 MILLION ADVERTISING CREDITS

    Mar 28, 2020

    Google announced several other forms of financial assistance including $250 million in ad grants to help the World Health Organization (WHO).Google Ad credits will work across all of Google’s advertising channels.Google explained that this is an announcement and that the follow through is bein...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=41364136

    HOW CAN LUXURY & FASHION BRANDS ADAPT TO A WORLD IN CONSUMER LOCKDOWN?

    Mar 26, 2020

    The past month has seen a drastic shift in consumers lifestyles, and naturally brands must consider how to adapt their strategies to respond to both this change and the aftermath. Using recent data provided which tracks global Luxury and Fashion consumer perceptions relating to the Covid-19 outbreak...

    FASHIONUNITED
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    /news-article.aspx?ID=41324132

    TAILORED BRANDS FURLOUGHS ALL US STORE EMPLOYEES

    Mar 26, 2020

    Tailored Brands, Inc. has decided to extend the temporary closure of its retail stores until at least May 4, 2020. In conjunction with the decision to extend the store closure window, Tailored Brands announced it would implement additional cost reductions, including furloughing all U.S. store employ...

    FASHIONUNITED
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    /news-article.aspx?ID=41334133

    GOOGLE ADS IMPROVES ASSET REPORTING FOR APP CAMPAIGNS WITH 4 NEW UPDATES

    Mar 24, 2020

    Google Ads is enhancing asset reporting in app campaigns with four new updates to provide advertisers with detailed and actionable insights. Here are more details on each of the four new updates. Google Ads rates creative assets with “low”, “good”, and “best” asse...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=41314131

    MOBILE BILLBOARD COMPANY REPLACES ADS FOR CORONAVIRUS

    Mar 23, 2020

    One mobile advertising company in the Las Vegas valley is putting its workforce to display prominent social distancing and COVID-19 health messages.Kre8 Media Outdoor Advertising has partnered with the Nevada Governor’s Office to provide digital mobile billboards at no charge to the state. &ld...

    NEWS3LV
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    /news-article.aspx?ID=41274127

    WHY GOOGLE’S DECISION TO WITHHOLD PROGRAMMATIC DATA IS PUSHING

    Mar 23, 2020

    As advertisers search for more transparency into their programmatic buys, they’re demanding more data from ad tech vendors. One holdout in those negotiations is Google. The search giant’s dominance in advertising technology has long given advertisers a cause for concern. Now, some of tho...

    DIGIDAY
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    PAID SEARCH GLOSSARY & TIPS ON GETTING STARTED WITH GOOGLE ADS

    Mar 23, 2020

    Google Ads is Google’s advertising platform and the largest ad platform on the internet. If you want to build your brand message and promote your business, you need paid media to be a strong component of your marketing budget. Google Ads allows your business to skip the period of waiting for y...

    BUSINESS2COMMUNITY
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    /news-article.aspx?ID=41304130

    MAJOR NEWS ORGANIZATIONS ARE SHOWING ADS FOR FACE MASKS DESPITE

    Mar 22, 2020

    Some of the country's biggest news organizations are showing ads for face masks on their websites. That's despite appeals from health officials for people to stop buying masks because of a shortage for frontline health care workers battling coronavirus. Ads for the masks have appeared on the...

    EDITION.CNN
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    /news-article.aspx?ID=41294129

    LINKEDIN INTRODUCES CONVERSATION ADS: A NEW MESSAGE-BASED AD FORMAT

    Mar 19, 2020

    LinkedIn is launching a new type of message-based ad that uses conversation to deliver a customized experience for each user. LinkedIn’s new Conversation Ads build off of its current Message Ads and are designed to be more personal and engaging. Businesses can utilize Conversation Ads to build...

    SEARCHENGINEJOURNAL
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    /news-article.aspx?ID=41244124

    GOOGLE ADS MAKES IT EASIER TO APPEAL DISAPPROVED OR LIMITED ADS

    Mar 19, 2020

    Google Ads is launching a feature that makes it easier for advertisers to appeal policy decisions and get ads approved.It’s not always bad actors that get their ads disapproved for policy decisions. As Google explains, it can also happen to advertisers with good intentions: This new feature al...

    SEARCHENGINEJOURNAL
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SPOTLIGHT

Digital advertising is at a crossroads. Marketers must overcome the challenge of reaching multi-channel consumers in more meaningful, relevant ways, rather than wasting ad spend on messages that simply don’t relate to consumer needs. This is certainly the case in Australia, where advertisers s

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