3 Steps to Reach Your Ideal Audience with Facebook Ads Targeting

| March 21, 2019

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It’s no secret that Facebook Ads offers incredible opportunities for reaching your ideal audience to promote your products and services. Some even consider Facebook Ads to be the largest psycho-graphic and demographic database in the world - a marketer’s dream

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BIC Graphic USA

BIC Graphic USA, a division of BIC USA Inc., is a leading, world-class supplier of custom-imprinted products for the promotional products industry. BIC Graphic sells exclusively through distributors of promotional products/advertising specialties.BIC Graphic is a leading supplier in the promotional products industry offering the most comprehensive product assortment with the widest variety of decoration methods. In addition to the BIC® collection of products, BIC Graphic offers well-known, proprietary brands such as Norwood®, RCC KOOZIE®, Atchison®, Triumph® and JAFFA®. They also offer prestigious partner brands such as myCharge®, Cool Gear™, Cocoon®, Leatherman® and several golf brands. Visit bicgraphic.com to learn more.

OTHER ARTICLES

How advertisers can be more innovative during trying times

Article | April 15, 2020

The impact of COVID-19, the disease caused by the novel coronavirus, is being felt by millions of people across the globe. While nobody knows how long this period will last, I believe it's important for companies to try to find some semblance of normalcy. To do so, companies should consider all the ways they can continue to move forward with an eye toward empathy. This mindset comes with its own unique restrictions and challenges as human behaviors evolve. With the rise of social distancing and limits around public gatherings, people are moving away from live entertainment, such as movie theaters, plays, sporting events and concerts. Instead, they are spending more time streaming their favorite movies and shows, browsing social media, and playing video games from the comfort of their homes. In lieu of socializing at restaurants and bars, people are connecting with colleagues, friends and loved ones digitally, and many are doing their shopping via e-commerce.

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Apple Now Allows Push Notification Advertising

Article | April 15, 2020

The company stated that the majority of Apple devices now are running iOS 13. It is the latest iOS. With that in mind, developers must update their apps using the latest iOS and technologies available. Apple requires developers to use the iOS 13 SDK when creating new apps and updates. This new guideline will start on April 30, 2020. With this kit, apps can provide features, like Dark Mode and others. Furthermore, the company wants developers to ensure that their apps are compatible with supported devices, like the iPhone 11 and the latest iPad. With the latest App Store guidelines, Apple is lifting its restrictions regarding push notifications. The company has banned apps from using push notifications in promoting or advertising products. However, this ban has been lifted as per the current guidelines.

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Google updates its ads policy for inappropriate content to include ‘public health emergency’

Article | April 15, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad actors and prevent advertisers from advertising on coronavirus-related keywords during this pandemic.

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WFH in advertising and marketing: tips from prolonged-time champion of location-agnostic function

Article | April 15, 2020

As extra news of pandemic mitigation steps pours in every hour, most every person with a work is asking by themselves how (and if) they’ll be able to continue on executing that task and delivering for on their own and their family members. Most expertise personnel must contemplate on their own lucky: the the greater part of us do not require to sit in our cubicles working day in day out and can very fortunately do our employment from just about anywhere with a notebook and a excellent, trusted world-wide-web relationship. While formal steps like faculty cancellations, travel suspension, and workplace closures will fluctuate depending on whether or not you’re bodily located in, say, Italy or in the north east of the United States, it is clear that we’re, at ideal, looking at a period of adjustment that could span months or months.

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Spotlight

BIC Graphic USA

BIC Graphic USA, a division of BIC USA Inc., is a leading, world-class supplier of custom-imprinted products for the promotional products industry. BIC Graphic sells exclusively through distributors of promotional products/advertising specialties.BIC Graphic is a leading supplier in the promotional products industry offering the most comprehensive product assortment with the widest variety of decoration methods. In addition to the BIC® collection of products, BIC Graphic offers well-known, proprietary brands such as Norwood®, RCC KOOZIE®, Atchison®, Triumph® and JAFFA®. They also offer prestigious partner brands such as myCharge®, Cool Gear™, Cocoon®, Leatherman® and several golf brands. Visit bicgraphic.com to learn more.

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