3 Video Ad Tests for a Changing Landscape

| April 26, 2017

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To capitalize on the growing mobile video audience, you must first understand how the digital video landscape is changing. When developing video ad creative, consider these factors:With 50% of all digital media time now being spent within mobile apps, it’s critical to optimize video ads for a great in-app mobile viewing experience.Video is consumed in different formats. For example, on YouTube, users watch the first few seconds of a video ad and have the option to skip it. Whereas in the social media context, such as on a mobile Facebook feed, users see videos auto-playing while swiping past. Swiping creates both a kinesthetic interaction with the video ad (even when the user doesn’t click to watch the whole video) and it creates a sense of control over the video viewership.

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Prior to helloU.com's launch in Feb 2014, helloU originally owned a student sampling and direct marketing business. With advertising rights for over 2/3 of student rooms in the UK, helloU produced and placed the official welcome parcel for 130 Universities direct into 330,000 student bedrooms. Each parcel contained product samples, print advertising from major UK brands and 40% of students signed up to an online portal for further promotions.

OTHER ARTICLES

What do the roaring 20s have in store for mobile advertising?

Article | February 24, 2020

The 2010s will go down as one of most influential decades in the current ‘digital revolution’. The emergence and mass-adoption of smartphones has provided billions of people around the globe with the ability to access the internet quickly and in any situation. This unparalleled uptake of a new technology signals the true beginning of the information era. Virtually limitless knowledge is available in almost everyone’s pocket or purse, leading to the birth of an entirely new category within the digital marketing landscape. But as smartphones start to lose their novelty, and a generation of people begin to reach adolescence knowing nothing of the pre-mobile era, what does the future hold for mobile advertising? And how can we best prepare?

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YouTube, auditor spar over transparency of ads

Article | April 19, 2020

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Coronavirus could cost U.S. advertising industry billions

Article | March 12, 2020

The U.S. advertising industry could face steep losses as sports leagues cancel or postpone live events and consumers spend less while many stay at home during the coronavirus outbreak, experts said on Thursday. With companies widely expected to slash marketing budgets, the ad industry could see nearly $26 billion in lost revenue, or a 10.6% decline, Michael Nathanson, an analyst at MoffettNathanson, estimated in a research note on Thursday. The coronavirus effect on live sports, one of the last remaining categories that continues to attract large audiences and therefore advertisers to traditional television, could “accelerate a meltdown” for TV advertising, said Richard Greenfield, a media analyst at Lightshed Partners.

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Why are high performance websites crucial for SEO?

Article | January 19, 2021

Search engine optimization is one of the most important subdomains in digital marketing where organisations try to get visitors from search engine ranking pages to their website. The most vague approach by businesses is to just post content on their website, create backlinks of it and expect to rank number one on the targeted keywords. However the reality is that search engines consider a lot of factors in ranking a web page such as website’s loading speed, responsiveness for mobile device compliance, good user experience, rich snippets, keyword frequency in content, interest of visitors in content and then comes in the turn for backlinks and domain authority. Why SEO is Mandatory for Websites? SEO requires continuous efforts everyday due to 3 major factors. First is search engines rank the latest content on top most position at first and later on adjust the rankings according to other parameters. The second issue is changes in google’s algorithm bi-yearly which has the tendency to suppress the rankings of all web pages of a website. The third is your competitors who are creating better content to outbeat your website. We need to understand that a business can put in limited efforts on content marketing and backlinking, depending on their budget. The above mentioned factors are continuously vanishing the results derived from their previously made efforts so the high performance websites, customizations and rich snippet integration to ramp up the performance of complete websites. In one of our previous experiences we have seen web pages jump up from 3rd page of google search to 1st page in a day after deploying a faster version of the website. The initial journey of SEO can be done placidly with content management systems initially but later on comes the saturation point where to procure more traffic either we have to increase workforce or add more integrations. These integrations are very costly on a content management system for a website with huge user traffic that’s why such businesses should build their custom websites and get access over source code. To do so they can outsource the project to a software development company, hire developers from an offshore company or hire their own in house developers. One more factor that contributes in converting leads to customers is user experience which can only be improved with tracking user behaviour, user feedback and testing new UI improvements done on the basis of suggestions. The same journey is followed with any new functionality built after users demanded it via feedback. The above mentioned points suggest the conclusion that high performance websites and technical teams can help businesses to derive exponential growth in traffic if the SEO and technical team work hand in hand.

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Spotlight

helloU

Prior to helloU.com's launch in Feb 2014, helloU originally owned a student sampling and direct marketing business. With advertising rights for over 2/3 of student rooms in the UK, helloU produced and placed the official welcome parcel for 130 Universities direct into 330,000 student bedrooms. Each parcel contained product samples, print advertising from major UK brands and 40% of students signed up to an online portal for further promotions.

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