4 reasons why traditional advertising is losing ground

| October 8, 2018

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“I purchased an ad for $10,000, but it has not given anything at all in return.”  Variations of that sentence are heard more and more often these days. The effect of traditional marketing is decreasing, but nevertheless, many companies still continue to spend large amounts in ads and messaging, even though the recipient simply responds by browsing and bouncing/clicking away to the next one. If you wonder why traditional marketing does not really work anymore, here are 4 very good reasons why?

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