5 Trends that will Define Outdoor Advertising in 2019

It’s only the first quarter of 2019 and outdoor media advertising trends are beginning to take center stage as some of the most sought after means to promote business. With technologies advancing, it is not surprising how companies are going beyond traditional outdoor billboard advertising to create the most impact on their brands. Here are some of the best emerging outdoor advertising trends that you will continue to see more of as the year progresses: Streamlined OOH planning and buying. Without home advertising continuously reigning supreme as a marketing channel, businesses are finding great value in data-rich media plans that streamline and speed up OOH planning and buying.

Spotlight

Pitch Marketing Group

Every day of our lives we are being pitched to. Whether it be for likes, for love, or for sales. For today’s consumer, life’s a pitch.For brands who want to stand out, we think it's never been more important to be distinctive. Which is why we specialise in creating distinctive marketing campaigns.We are a creative agency with three divisions: Partnerships, PR and Productions; offering expertise across sponsorship, communications, digital, social, influencer marketing, design and content production.

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Advertiser Platforms

4 Ad Performance Metrics You Should Track

Article | March 12, 2024

Measuring the ad performance on your website is critical for understanding how well your revenue stream is optimized. Ad sizes, placements, and color are common measures, but they may not necessarily work for you. As a publisher, you must focus on four prime metrics that give you a clear idea of an ad campaign’s performance. Let us take a look at them: 4 Ad Performance Metrics You Should Track CPM (Cost per mille) CPM stands for advertising cost per thousand views. It is the benchmark used to calculate the approximate cost of an advertisement or ad campaign across various media. CPM can be calculated by dividing how much it costs to place an advertisement by the number of impressions (in thousands) that it achieves. This metric helps compare the difference in ad opportunities based on efficiency and to evaluate the overall campaign cost. CTR (Click-through rate) CTR is the ad click-through rate that measures how well an online ad campaign is progressing on a website. It is denoted as a percentage and is calculated by how many times an ad is clicked divided by how many times an ad is shown. RPM (Revenue per mille) RPM is the revenue generated per 1000 ad impressions. It is similar to CPM but instead of cost, it measures revenue. It is an especially important metric for publishers. If the RPM of a campaign is low, you should replace the campaign with one that earns a higher revenue and RPM rate. RPC (Revenue per click) RPC is the revenue generated per click. It tells you how much the average revenue is for every click on your ads and PPC (pay-per-click) keywords. You can easily understand how much you earn every time someone clicks on one of your ads. Comparing RPC and RPM values can give you insights on your ad spend and the money you earned through the ads. Streamlining Ad Campaigns with Ad Performance Measurement Here are some tips to streamline your ad campaigns with the insights your ad metrics provide: Use the right data: First-party data can help you optimize your programmatic ad campaigns along with your content. Capitalize on returning visitors: Play with ad location on pages with returning visitors. Mix and match to maintain the interest of the visitors. Optimize your content: Find out the type of content that attracts your visitors and optimize your content strategy based on your findings. Maintain optimal ad placement and size: Place your ads in the middle of the page, use in-image ads at the bottom of mobile web pages, experiment with different ad sizes and positions to check how users react. Final Thoughts Data-driven optimization is the secret to getting the ad revenue you expect. Testing and improving with the help of data insights can help you identify the areas that need attention.

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Advertiser Platforms

Maximizing CRM Capabilities and Transforming Modern Businesses

Article | March 20, 2024

Embark on a historical journey charting CRM’s capability in businesses from organizational tools to a central strategic force in driving business innovation and deepening customer connections. Contents 1. The Evolution of CRM: From Customer Records to Strategic Business Tool 2. Advanced CRM Technologies and Innovations 3. Data Management and Security in CRM 4. Top Provider Companies of CRM 4.1. SuperOffice 4.2. Teamleader 4.3. ePROMIS Solutions 4.4. Keap 4.5. HighLevel 4.6. Miles IT 4.7. FranConnect 4.8. CAS Software AG 4.9. SoftPro 4.10. Rapidops Final Thoughts 1. The Evolution of CRM to Strategic Business Tools The transition of customer relationship management (CRM) from an elementary collection of customer data to a strategic business tool signifies a notable change in how firms communicate with customers and make strategic decisions. The initial purpose of early CRMs was to facilitate the organization of customer information and enhance service quality, thereby establishing the foundation for a more individualized customer experience. Nevertheless, the emergence of digital marketing and technological progress revolutionized CRM, making it a formidable force in marketing with the ability to do intricate data segmentation, tailored interaction, and seamless connections with many digital platforms. Notwithstanding the technological developments, the efficacy of any customer relationship management system is contingent upon the human factor, encompassing crucial aspects such as proficient user training, efficient data management, and a customer-centric organizational culture. The ongoing development of CRM highlights the significance of integrating technology with a strategy focused on providing outstanding customer value. The continuous evolution of CRM from an essential instrument to a fundamental business ideology promises CRM capabilities in contemporary businesses and can potentially alter the field of customer relationship management in the foreseeable future. 2. Advanced CRM Technologies and Innovations - CRM evolution from basic data repositories to key drivers in enhancing customer experience (CX), marketing automation, and business growth. - CRM systems now serve as integral assets, unifying customer interactions and increasing the efficacy of sales, marketing, and service operations. - Cloud-based and AI technologies have advanced CRM functionalities, offering scalability, mobility, and actionable analytics. - Modern CRMs enable predictive insights and proactive customer engagement strategies. - Introduction of chatbots and virtual assistants to CRM, providing immediate support and freeing human staff for complex tasks. - Rise of conversational CRM, leading to more natural and mutually beneficial customer interactions. - Use of omnichannel approaches powered by cloud technology ensures consistent, informed communication across all customer touchpoints. - These innovations lead to a unified brand experience, strengthening customer relationships. 3. Data Management and Security in CRM CRM systems have evolved beyond their initial purpose as simple storage of customer data in the digital era. They have become advanced platforms that play a crucial role in creating business strategies and enhancing customer experiences. The effectiveness of CRM systems heavily relies on the efficient administration and rigorous protection of the data they store. Efficient Data Management in Customer Relationship Management: An essential foundation of a strong CRM system is its capacity to effectively handle data. To accomplish this, it is essential to precisely establish the goals of the CRM data, such as improving customer satisfaction or increasing sales. Efficient data management involves the CRM implementation like implementing accurate data collection methods and the preservation of data integrity. To maintain the quality and relevance of CRM data, it is crucial to implement regular data cleansing and updating procedures due to the fast rate at which information can become outdated. Sophisticated Security Protocols: Securing CRM data is crucial in an era characterized by frequent data breaches. Robust levels of security are provided by advanced methods such as role-based access control (RBAC), data encryption, and tokenization. These procedures are implemented to guarantee stringent control over data access and to render the data incomprehensible to unauthorized entities in the event of a breach. The convergence of management and security: The integration of data management and security within a comprehensive data governance framework is necessary, as opposed to operating in isolation. The provided framework delineates the policies, duties, and standards that are imperative for the efficient management and safeguarding of CRM data. Regular training for staff on data best practices, continuing audits, and adherence to data protection requirements are essential components of a robust governance approach. 4. Top Provider Companies in CRM CRM has emerged as the central focus of contemporary company strategy. An effective customer relationship management system optimizes essential client data in a manner that is customized to the many facets of an organization's activities. It can assist in monitoring a customer's purchasing patterns, preferences, and apprehensions. In a time when each encounter can indicate the extent of a customer's commitment to a brand, selecting the appropriate CRM supplier can determine whether the firm succeeds or faces difficulties. Choosing the most suitable CRM supplier for any company's specific requirements might be challenging due to the abundance of options available. Here’s a list of the top ten providers in CRM: 4.1.SuperOffice SuperOffice, a premier CRM software provider, has been at the forefront of promoting meaningful business-to-customer relationships and driving revenue growth for medium-sized European B2Bs for over 30 years. With a steadfast commitmentto fostering meaningful relationships and driving revenue growth, SuperOffice distinguishes itself by offering a holistic CRM solution that unites marketing, customer care and sales teams. Key to its success are features such as integrated email and document management, AI-powered insights, GDPR compliance, and an extensive App Store. These elements, combined with customizable workflows and real-time dashboards, empower teams to achieve greater alignment, efficiency, and productivity, solidifying SuperOffice's position as the CRM partner of choice for businesses aiming for sustainable, customer-centric growth. 4.2.Teamleader A CRM tool Teamleader Focus provides CRM solutions for contemporary businesses, integrating advanced features to streamline customer relationship management. This platform excels in centralized customer management, providing a unified repository for all customer-related data and facilitating immediate access and management efficiency. Its visualization of the sales pipeline demystifies the journey from prospect to customer, enabling precise monitoring and nurturing of potential leads. Unique in its capacity to manage multiple businesses within a single account, it adeptly caters to entrepreneurs running diverse ventures, simplifying complexities with ease. 4.3.ePROMIS Solutions ePROMIS Solutions has been at the forefront of providing innovative enterprise management software for over three decades. Catering to a broad spectrum of industries, ePROMIS has carved a niche for delivering futuristic solutions that transform business operations. The ePROMIS FutureGen Enterprise Platform exemplifies an all-encompassing business solution, integrating over 100 applications across ERP, HCM, and EAM. It offers advanced automation, customizable workflows, and a potent analytics and BI engine, enhancing operational efficiency and facilitating insightful decision-making. Designed for global scalability, the platform supports multi-entity, multi-industry, multilingual, multi-currency, and multi-channel operations, making it an ideal choice for global expansion and innovation businesses. 4.4.Keap Keap, formerly Infusionsoft, is a paradigm of innovation in sales and marketing automation for small businesses. Keap is committed to simplifying growth for small businesses, aiming to empower 1 million enterprises globally by 2030. Its comprehensive CRM platform is engineered to capture, organize, track, and nurture leads, amplifying sales and revenue. Keap distinguishes itself with expert coaching, extensive training, robust support, and a vibrant community of entrepreneurs. Its automation engine offers personalized features and strategic guidance to maintain business health, customer engagement and satisfaction, and team vitality during scaling. 4.5.HighLevel HighLevel, is a revolutionary all-in-one marketing platform designed to empower agencies with the necessary tools, resources, and support to excel and surpass their marketing objectives. With over 60,000 customers and serving 1.4 million businesses, HighLevel facilitates the capture of leads through diverse means like landing pages, forms, and inbound phone systems. It automates engagement across multiple channels, including voicemail, SMS, and email, and offers built-in tools for payment collection, appointment scheduling, and analytics tracking. HighLevel's suite stands out for its comprehensive capability to consolidate marketing tools in one place, enabling users to enhance customer acquisition, retention, and business scaling through streamlined processes and a community-supported ecosystem of digital marketing strategies. 4.6.Miles IT Miles IT, has established itself as a vanguard IT company, offering comprehensive services to bolster businesses nationwide through technological innovation. This array of services spans managed IT, software development, digital marketing, e-commerce, and dynamic websites, all tailored to meet the unique needs of each business. Positioned as a conduit for business growth, Miles IT promises expert support, coaching, training, and an engaging community of entrepreneurs, ensuring clients meet and exceed their business aspirations. Operating with a commitment to deliver cost-effective, efficient solutions, Miles IT is the technology partner of choice for businesses aiming to scale and retain potential customers while maintaining the integrity of their customer service and team morale. 4.7.FranConnect FranConnect, is the quintessential partner for franchise management, offering an unparalleled suite of solutions that cater to the sales, operations, and marketing needs of over 1,500 brands and multi-location businesses globally. FranConnect's clientele experiences an average growth rate of 44% faster than the broader franchising market, a testament to the efficacy of its cloud-based solutions in fostering scalable and optimized business operations. The platform's robust offerings are designed to accommodate the diverse needs of franchisors and multi-location brands at every stage of growth, from emerging entities to established conglomerates. FranConnect's solutions are meticulously crafted to enhance unit sales, revenue, operational efficiency, franchisee engagement, and employee training, all while ensuring rigorous security and compliance standards. 4.8.CAS Software AG CAS Software AG, has emerged as the premier provider of CRM solutions tailored to the unique demands of small and medium-sized enterprises (SMEs) in Germany. Renowned for delivering superior ergonomics, integration capabilities, and exceptional value, CAS Software AG's offerings are designed to cater to a wide array of industries. Its portfolio, which includes the flagship CAS genesisWorld, offers a 360° view of all customer interactions thanks to intelligent, AI-assisted processes (AIA®), and is notable for adhering to the highest standards of data security and digital confidence. 4.9.SoftPro SoftPro, a distinguished leader in the real estate closing, title, and escrow software industry, is celebrated for its comprehensive suite of products. Renowned for its commitment to innovation and excellence, SoftPro's solutions are meticulously designed for scalability and customization, offering process automation, secure communication portals, robust reporting, analytics, and myriad integrations. This ensures a streamlined closing process, enhancing volume and revenue for businesses. SoftPro remains committed to providing award-winning support, facilitating efficient residential and commercial closings, and empowering users with technology solutions tailored to their needs. 4.10.Rapidops Rapidops, is an acclaimed technology, transformation, and analytics company recognized for driving digital innovation and delivering impactful digital products and platforms. Operating across retail, manufacturing and supply chain, healthcare, and technology industries, Rapidops has empowered clients, including Dassault Systemes and Harris Teeter, alongside launching platforms like Salesmate.io. Renowned for rapidly translating complex visions into market-leading digital solutions, Rapidops boasts comprehensive expertise in strategy, design, engineering, analytics, AI/ML, IoT, and DevOps. Rapidops’ commitment to excellence is reflected in its holistic approach to solving critical CRM challenges and fostering sustainable growth. Final Thoughts CRM capabilities in modern businesses are progressing towards a greater future. In the future, CRM is expected to become increasingly essential to business operations as artificial intelligence and machine learning improve its ability to make accurate predictions. As organizations adjust to remote and hybrid work arrangements, customer relationship management solutions will evolve to accommodate mobility and cloud-based capabilities, guaranteeing uninterrupted accessibility and performance across various work settings.

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Advertiser Platforms

Native Advertising Best Practices

Article | April 5, 2024

The world is changing every minute and so is the structure of business and marketing tactics. Digital advertising has changed drastically over a period and is growing at a break neck speed. Although native advertising is at a nascent stage, it is a popular, creative, authentic, interactive, and engaging form of advertising. Native advertising is also called paid content or sponsored content. Gone are the days when native advertising was just a buzz word. Today it is the new marketing reality. Native content marketing has winged its way into emails, e-commerce platforms, social media platforms (Facebook, Instagram), video sites. Social media ads, recommended ads, and promoted search results are a few examples of well-known native ads. Native ads are cohesive with the content on the page and ingest themselves very well with the design and look of the page. Many online marketers are turning to native advertising that eases the opportunity of connecting to their users in the format they are comfortable with, such as articles, videos, and infographics. Native ads normally do not look like ads. They look like a part of the content in a user’s viewable area. Media companies like The New York Times, BuzzFeed, The Atlantic, and The Wall Street Journal are few examples that invest in native content advertising. Native advertising is the driving force leveraging advertising strategy. As per the Native Advertising Institute, by 2021, the revenue from native advertising is expected to increase by 46%. Types of Native Advertising There are various types of native advertising that publishers may offer on their sites. They may offer a few or all of these: In-stream In stream ads are the ads put in before, during or after the streaming of any video, music, and animation that the consumer has requested. In-stream ads termed as pre-roll, mid-roll, and post roll. In-stream ads are most commonly visible on YouTube. In-article In-article are the ad formats that helps you to put native ads between the paragraphs of the pages. These articles are optimized by google for better performance. They blend well and provide a better experience of the readers. Content recommendation Content or product recommendation provide you with personalized content or product recommendation based on data collected about user’s online behavior. Offering better effortless customer journey. Commerce Native video Native videos are the in-feed videos that are created and uploaded on various social networks. Facebook, , YouTube, and Twitter are most widely used platforms for native video. Custom formats Custom native ads are developed by brand itself. Custom ads are user-defined allowing you to define your variable. In-mail There are two ways of In-mail native advertisements, they are one-off long-form and programmatic. Native email marketing will boost KPIs. Sponsored content Sponsored content naturally blends in with content on the webpage but is marked as “sponsored” within the ad. What Does Native Advertising Look Like? In Feed Ads In Feed native ads are slipped between the content allowing the readers to view them easily and with less effort. Example of in-feed ads are the ads that appear in your newsfeed on social media and news sites (Facebook, Buzzfeed) Search & Promoted Listings Search and promoted listings appear at the top of your Google search results or in the side bar increasing the product visibility and sales. Search and promoted listings are fee-based advertising services. Content Recommendations These are the articles that appear at the bottom of the webpage. This is a great way to increase the audience and attract new leads. Content recommendations are the personalized articles keeping the target audience in mind. Best Practices of Native Advertising Content is King Content plays a key role in native ads for engaging the audience and comes in different shapes and sizes. Developing an innovative format for delivering quality content such as short snappy text, animations, infographics, videos, carousels of images, will earn you higher ROI. Customers are likely to return to your site without any native medium advertising. Successful native ads are colorful, easy to read, and stand out among other content around the same page. Keep Native Advertising Programmatic Partner with a top-notch premier content house to stand out. Keep native advertisements programmatic. Programmatic help brands make the most of micro-moments. In Programmatic advertising, automated technology is used for buying advertising space allowing advertisers to make native ads more relevant to potential customers. In the traditional buying media process, advertisers have less control over buying the placement. Native advertising can achieve higher engagement and conversion with the programmatic platform. Native Ads Placement Smarter Native ads are embedded onto the webpage much like the publisher's editorial. It is best practice to let the ad be on the same page for several days so that the potential customers come back to the website to have a look at it. Keep it Personal Keep your ad copy simple, interactive, and direct to connect with the audience. Try to call out the problem-solving content to make people feel identified and easily relatable with the solution. Keep content personal and relevant to increase engagement. The copy that is simple is more persuasive. Write ad copy as though you are speaking to your audience. The Rise in Video Popularity Trend Generating high-quality content that educates and entertains at the same time is far more effective in building long-term customer relationships. Video happens to be one of the successful formats of native content marketing. Video content accelerates the engagement of customers and the revenue earned from native video advertising. One of the successful ad trends is interactivity. Video content being interactive creates a sense of personal touch and leads to word-of--mouth marketing. Targeting the Right Way The success of any campaign largely depends on sites, audiences, and gadgets. Gather your user’s information through tools and analytics to decide your audience. Emphasizing the need of the audience is important to maintain the foundation of native advertising. Knowledge about the audience will ensure you target the right audience on the right native advertising platform. According to a recent study, click-through rates on native ads are higher on mobile devices. How Does Native Advertising Work? The most inevitable question arising to any advertiser’s mind is whether there is sustainable growth for native content marketing? Well the answer to this is very positive. Native advertising works in terms of demand and supply. Publishers fall under the supply category looking out for ads to monetize their site and advertisers fall under the demand category reaching an audience to generate promotion, sales, and lastly leads. The brand pays on a native advertising platform of their choice for the placement of their content. Selecting the right platform is an essential step of native ads. Once the content is created and approved, it will be tagged by saying something like, “Advertisements”, “Paid advertisement”, “Sponsored”, or “Recommended” to create transparency within native advertising platforms. Frequently Asked Questions What is native advertising? Native advertising is a paid content that mimics the design of the platform upon which it is published. Native ads are commonly visible on most of the social media platforms (Facebook, Instagram, Twitter, LinkedIn) but are also seen on websites. They function differently from advertorials. Native advertisements blend perfectly with web page organic content therefore are not jarring. Why native advertising is important? Native advertisements bring brands and customers together on a single page by better targeting and using personalization technology, making it more engaging. Native advertising content has a longer shelf life and reaches the target audience through trusted channels. It generates higher CTR, boosts conversions, and creates higher sales for your website and company. What is an example of native advertising? Media companies like BuzzFeed, The New York Times, The Wall Street Journal, The Atlantic, Instagram filter, Nickelodeon, and social media ads are a few popular examples of native advertising that have invested in the creation and distribution of native advertisements on their respective platforms on behalf of the brands. Why is native advertising so successful? The success of native advertising heavily depends on the relevant and engaging content, better received by target customers. Native ads are viewed 53% more than other banner ads. Native content is cohesive, blends smoothly with the organic content so they do not appear as ads, making people inclined to view them more and consume them. Native ads are worth the hype provided used correctly and created and promoted the right way. { "@context": "https://schema.org", "@type": "FAQPage", "mainEntity": [{ "@type": "Question", "name": "What is native advertising?", "acceptedAnswer": { "@type": "Answer", "text": "Native advertising is a paid content that mimics the design of the platform upon which it is published. Native ads are commonly visible on most of the social media platforms (Facebook, Instagram, Twitter, LinkedIn) but are also seen on websites. They function differently from advertorials. Native advertisements blend perfectly with web page organic content therefore are not jarring." } },{ "@type": "Question", "name": "Why native advertising is important?", "acceptedAnswer": { "@type": "Answer", "text": "Native advertisements bring brands and customers together on a single page by better targeting and using personalization technology, making it more engaging. Native advertising content has a longer shelf life and reaches the target audience through trusted channels. It generates higher CTR, boosts conversions, and creates higher sales for your website and company." } },{ "@type": "Question", "name": "What is an example of native advertising?", "acceptedAnswer": { "@type": "Answer", "text": "Media companies like BuzzFeed, The New York Times, The Wall Street Journal, The Atlantic, Instagram filter, Nickelodeon, and social media ads are a few popular examples of native advertising that have invested in the creation and distribution of native advertisements on their respective platforms on behalf of the brands." } },{ "@type": "Question", "name": "Why is native advertising so successful?", "acceptedAnswer": { "@type": "Answer", "text": "The success of native advertising heavily depends on the relevant and engaging content, better received by target customers. Native ads are viewed 53% more than other banner ads. Native content is cohesive, blends smoothly with the organic content so they do not appear as ads, making people inclined to view them more and consume them. Native ads are worth the hype provided used correctly and created and promoted the right way." } }] }

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Our Promise: Content to Count on During Uncertain Times

Article | April 21, 2020

There is no doubt that we are experiencing times of tremendous change and uncertainty. Yet Univision's mission remains the same -- to inform, empower and entertain U.S. Hispanics.With a strong programming lineup, due to exceptional content partners and a proven strategy, we are focused on super-serving our audience, especially now when they need us most.

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Spotlight

Pitch Marketing Group

Every day of our lives we are being pitched to. Whether it be for likes, for love, or for sales. For today’s consumer, life’s a pitch.For brands who want to stand out, we think it's never been more important to be distinctive. Which is why we specialise in creating distinctive marketing campaigns.We are a creative agency with three divisions: Partnerships, PR and Productions; offering expertise across sponsorship, communications, digital, social, influencer marketing, design and content production.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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Display Advertising, Social Media Advertising

MyTradeZone.com Joins Certified Trade Mission to Hong Kong to Explore Business Expansion Opportunities in Asia

MyTradeZone | November 28, 2023

MyTradeZone.com, a trade and Social Networking for businesses, is pleased to announce its upcoming visit to Hong Kong from December 4th to 8th, 2023. Bachir Kassir, founder of MyTradeZone, will join a delegation of American companies to Hong Kong as part of a U.S. Department of Commerce Certified Trade Mission organized by IBS Global Consulting with the support of the Hong Kong Trade Development Council and the U.S. Commercial Service. The delegation, comprising a diverse group of American companies, aims to foster cross-border partnerships, explore export opportunities, and deepen economic ties between the United States and Hong Kong. The visit to Hong Kong presents an exciting opportunity for MyTradeZone.com to expand its global reach, tap into new markets, and establish key connections with Hong Kong's dynamic business community and trade associations. With Hong Kong's strategic location as a gateway to the Asia-Pacific region, robust financial services sector, and reputation as a major international trade hub, this visit holds immense promise for American enterprises looking to navigate the Asian market. Led by Tonya McNeal-Weary, Managing Director at IBS Global Consulting, the delegation will engage in a series of high-level meetings, networking events, and industry-specific forums during the five-day visit. These activities are designed to facilitate mutually beneficial partnerships between U.S. and Hong Kong businesses across various sectors. [MyTradeZone.com] is a disruptive business networking platform, and is like an always open trade show: • Businesses: Add company profile page. Showcase products & services. Network locally and around the world • Event Organizers, Trade Associations, & Networking Groups: Provide value-added offering to members & sponsors in a public or private setting • Creators & Group owners: Monetize your creations via peer-to-peer payment enablement • Advertisers and Marketers: MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers • Business Professionals: Grow your professional network, chat, connect, follow, takes notes, share and collaborate As an official member of the delegation, MyTradeZone will have the opportunity to gain firsthand insights into Hong Kong's business landscape, explore regulatory frameworks, exchange best practices, and forge lasting relationships with key stakeholders. Additionally, the itinerary includes tailored site visits to cutting-edge facilities and industrial parks, showcasing Hong Kong's commitment to innovation and entrepreneurship. The visit to Hong Kong aims to enhance trade cooperation and seeks to highlight the enduring friendship between the United States and Hong Kong. As both economies continue to recover from the challenges posed by the global pandemic, this visit becomes even more crucial in reinvigorating trade ties and promoting long-term economic growth. About MyTradeZone.com MyTradeZone is a social networking platform for businesses. We are working on the next thing to disrupt business networking. MyTradeZone is a forward-thinking B2B media technology company reshaping how businesses connect and network. MyTradeZone's B2B search engine offers highly targeted and cost-effective advertisements to both buyers and sellers. MyTradeZone is also a perfect companion offering to trade show organizers and networking groups offering value added benefits to both members and sponsors.

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Advertiser Platforms

Stagwell (STGW) and MNTN Partner to Forge a Unified Performance Marketing Ecosystem for Brands

PR Newswire | January 12, 2024

Stagwell (NASDAQ: STGW), the challenger network built to transform marketing, is partnering with connected TV (CTV) advertising leader MNTN to broaden the market of performance advertising for brands. With the partnership, brands will now have access to a comprehensive set of buying solutions that combine the best of MNTN's Performance TV platform with Stagwell Marketing Cloud products, providing added streaming, performance PR and performance influencer capabilities in a one-stop shop. Stagwell and MNTN's strategic partnership allows for a more unified approach to brand and performance media, offering brands access to advanced technologies and a comprehensive suite of tools enabling brand campaigns on television to now seamlessly coexist with other digital channels. "For too long, brand and performance media have battled to co-exist in an industry that worships creative ideas and measurable metrics separately," said MNTN President and CEO Mark Douglas. "Now Stagwell's performance-focused clients can see their brand campaigns at work through MNTN Performance TV and not only qualify but quantify results of traditionally less measurable media." "Stagwell believes all media is performance media, and our partnership with MNTN is our next step in creating an integrated ecosystem of technology and media solutions that enable speed to market, improved outcomes, and ultimately, scaled brand performance for clients," said Stagwell Chairman and CEO Mark Penn. "In combination with SMC tools, including social, streaming, and PR capabilities, brands can now attach metrics to their big marketing ideas in a granular way." Meeting Client Demands The partnership between Stagwell and MNTN Performance TV addresses the growing importance of performance advertising for modern brands, offering a comprehensive suite of buying solutions that feature cutting-edge targeting, measurement, and automated optimization technology. The collaboration introduces an innovative approach to television advertising, offering brands metrics that matter together – reach and revenue. Expanded Toolset MNTN clients will now benefit from an enhanced suite of tools, incorporating products from the Stagwell Marketing Cloud. This includes: PRophet, a generative and predictive AI platform for PR professionals Koalifyed, an influencer discovery and campaign management platform ReachTV, the largest streaming television network targeting travelers in airports Together, Stagwell and MNTN aim to meet the evolving needs of modern brands in a performance-driven landscape. Stay tuned for insights from Stagwell's Mark Penn and MNTN's Mark Douglas at CES next week, where they will discuss the power of this collaboration. Brands and/or journalists interested in connecting on the ground should contact ces2024@stagwellglobal.com for more information. About MNTN MNTN is the Hardest Working Software in TV, bringing unrivaled performance and simplicity to Connected TV advertising. Our self-serve technology makes running TV ads as easy as search and social and helps brands drive measurable conversions, revenue, site visits, and more. MNTN is one of Fast Company's Most Innovative Companies of 2023 and was recently named one of the Next Big Things in Tech for its upcoming VIVA creative suite. For more information, please visit https://mountain.com/. About Stagwell Stagwell (NASDAQ: STGW) is the challenger network built to transform marketing. We deliver scaled creative performance for the world's most ambitious brands, connecting culture-moving creativity with leading-edge technology to harmonize the art and science of marketing. Led by entrepreneurs, our 13,000+ specialists in 34+ countries are unified under a single purpose: to drive effectiveness and improve business results for their clients. Join us at www.stagwellglobal.com.

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Ad Tech and Martech

Inuvo's IntentKey AI Powers the Privacy-First, Post-Cookie Era

GlobeNewswire | January 11, 2024

In the wake of Google's phase out of third-party cookies starting in January 2024, Inuvo, Inc. (NYSE American: INUV), a leading provider of marketing technology, powered by artificial intelligence (AI) that serves brands and agencies, has announced its continued commitment to a cookieless future with its IntentKey AI, outlining the ways its technology can already work around Google’s changes. IntentKey, powered by a large language model, creates cookieless audience models by leveraging over 25 million AI-identified concepts that represent consumer intent signals across the web. These concepts are used to understand why an audience is interested in a product and why URLs are visited. IntentKey models help marketers reach their audiences in today’s post-cookie landscape. "Google’s fast timeline, closing cookies by the end of 2024, has caught some marketers off guard, but Inuvo has been preparing for a while. IntentKey can align, predict, and activate audiences across platforms without relying on cookies or other trackers,” said Inuvo CEO Richard Howe. “As the industry moves rapidly toward a cookieless reality, IntentKey stands ready to power more relevant digital experiences through ethical data practices and intended audiences - not identity-based audiences." Featuring Non-Personal Identifying Information (NPII) that maintains consumer privacy and prevents personal data exposure, IntentKey enables brands to securely connect with high-intent audiences in the moment audiences signal readiness to engage. This approach eliminates the need for cookies to create audience models. IntentKey has delivered performance that beats incumbent media by up to 67%. With the demise of the third-party cookie in 2024, led by Google and Apple, IntentKey stands ready to power the next generation of digital marketing through privacy-forward, cookieless audience models that provide both faster and more accurate audience targeting capabilities to drive results. To learn more, visit inuvo.com. About Inuvo Inuvo, Inc. (NYSE American: INUV) is a market leader in Artificial Intelligence built for advertising. Its IntentKey AI solution is a first-of-its-kind proprietary and patented technology capable of identifying and actioning to the reasons why consumers are interested in products, services, or brands, not who those consumers are. To learn more, visit www.inuvo.com.

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