AD NETWORKS
Business Wire | June 02, 2023
System1, Inc. (NYSE: SST), an omnichannel customer acquisition marketing platform, announced today that it has been named Microsoft Advertising’s 2023 Global Supply Partner of the Year.
System1 has been chosen as the Global Supply Partner from the Microsoft Advertising regional winners that were announced in March. The highly coveted award is given to the supply partner who has shown excellence in partnership with Microsoft Advertising across the board.
“Our deeply collaborative partnership with Microsoft allows us to adapt to new trends in the search space, and it has been critical to our success at System1. I’m excited for what the future will bring for our partnership,” said System1 CEO, Michael Blend.
“Microsoft has been an amazing partner of System1’s for many years. This recognition validates the collaboration and hard work between both the System1 and Microsoft teams, and it is a great honor and a testament to the strength of our partnership,” said Kerstin Gibson, Senior Vice President Strategic Partnerships, System1.
“Microsoft Advertising is honored to present System1 with the Global Supply Partner of the Year award. We were thrilled by the quality of nominations from partners; inspiring us with their commitment to partnership, dedication to their clients and are proud to celebrate our global winners for their extraordinary work,” said Katherine Eills, Global Partner Marketing Director and Awards Lead, Microsoft Advertising.
About System1, Inc.
System1 combines best-in-class technology & data science to operate its advanced Responsive Acquisition Marketing Platform (RAMP). System1’s RAMP is omnichannel and omnivertical, and built for a privacy-centric world. RAMP enables the building of powerful brands across multiple consumer verticals, the development & growth of a suite of privacy-focused products, and the delivery of high-intent customers to advertising partners. For more information, visit www.system1.com.
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ADVERTISER PLATFORMS
PR Newswire | June 01, 2023
Vpon Big Data Group (Vpon), a leading big data company in Asia, has announced a strategic partnership with VIOOH, the world's foremost high-quality digital out-of-home advertising supply-side platform. This collaboration leverages Vpon's diverse and extensive mobile data and AI creative technology, "InVnity", along with VIOOH's global digital outdoor advertising programmatic inventories. The partnership enables advertisers to display their content on a specific day or time period through programmatic buying, with advertising visuals created by "InVnity" artificial intelligence for varying target audience.
As a multinational big data expert, Vpon reaches over 900 million mobile devices every month, holds a vast amount of mobile device data, and possesses high-quality media resources in the Asia-Pacific region. Recently, Vpon has successfully developed the AI visual creative generator "InVnity". The AI system is able to generate unique advertising content automatically based on user device tags including age, location, and preferences. Each advertising copy and image is created specifically for different audiences, delivering the advertiser's message to each potential customer in a more personalized and targeted manner. With an extensive data collection system, Vpon is enriching and will continue to enrich "InVnity" and its machine learning with big data.
VIOOH is the world's leading premium digital out-of-home advertising supplier platform, currently covering 19 markets worldwide. Steered by a team of experts in digital out-of-home advertising and programmatic technology, VIOOH is transforming the out-of-home (OOH) industry through programmatic functions and data support.
"We are very pleased to announce that VIOOH and Vpon Big Data Group has established a strategic partnership." Said Calvin Chan, CEO of VIOOH China. "Through the partnership with VIOOH, Vpon's clients can now purchase VIOOH's quality global DOOH inventory through Vpon's DSP. This allows more media planners and advertisers to obtain programmatic digital Out-Of-Home advertising in omni-channel sales activities (Omni-Channel), which is one of the key areas of interest for the market now."
"95% of brand advertisers believe that more and more resources will be placed on the programmatic advertising trading platform in the upcoming future." Said Arthur Chan, Chief Operating Officer of Vpon Big Data Group, expressed his honor to be a strategic partner with VIOOH. He emphasized the complementary nature of big data and AI, and how Vpon's partnership with VIOOH allows them to deliver tailor-made advertisements that instantly reach the most relevant audience group. Arthur believes that this partnership will transform the Out-OfHome industry, meeting the increasing global demand for programmatic advertising trading platforms.
Arthur is excited about the grow and glow of the industry-leading AI advertising creative system "InVnity", ""InVnity" is currently learning and improving with Vpon's own mobile data, while the AI system can also test the effectiveness of Vpon's advertisements with countless creatives, amplifying new efficiencies that are beyond human capacities."
About Vpon Big Data Group
Vpon Big Data Group, a leading big data company focused on data analytics built with cutting-edge technologies to provide clients with the broadest set of mobile data across Asia in delivering effective mobile data-driven marketing solutions. Supported by the accumulation of massive data from 900 million mobile devices and strategic partnership with premium media resources across APAC, Vpon provides clients with customized data-centric marketing solutions, including data analytics services, brand awareness, performance-driven and cross border marketing solutions.
About VIOOH
VIOOH is a leading premium global digital out of home supply side platform. Launched in 2018 and with headquarters in London, VIOOH's platform connects buyers and sellers in a premium marketplace, making OOH easily accessible.
Led by a team of digital OOH and programmatic tech experts, VIOOH is pioneering the transformation of the OOH sector, championing its role in enhancing omni-channel digital campaigns through the use of programmatic capabilities and data. VIOOH currently trades programmatically in 19 markets, with more to follow.
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AD TECH AND MARTECH
PR Newswire | May 31, 2023
Fetch, America's No. 1 rewards app and leading consumer-engagement platform, today announced the appointment of two accomplished executives to its leadership team who will head up sales initiatives and partner product-innovation efforts. Robin Wheeler joins Fetch as its new Chief Revenue Officer, while Jeff Lau assumes the role of Senior Vice President of Partnerships and Go-To-Market Operations.
"Robin and Jeff are some of the best and brightest minds that the adtech world has to offer," said Meredith Guerriero, Chief Operating Officer of Fetch, who joined the company in March, bringing advertising expertise from her time at Pinterest, Google, and Facebook (now Meta). "Their intimate knowledge of the space and firsthand experience building the industry's most well-known advertising solutions will be indispensable as we continue on our journey to make Fetch a best-in-class consumer engagement platform."
In her role as CRO, Wheeler will spearhead Fetch's sales organization, reporting to Guerriero. Wheeler brings deep experience from her 20+ year career leading revenue teams and driving results at major social and traditional media companies. Prior to joining Fetch, Wheeler held several leadership positions during her 11-year tenure at Twitter, where she oversaw the CPG, technology and telecom teams. Wheeler most recently served as Twitter's Vice President of U.S. Client Solutions, where she onboarded and worked with some of the country's biggest brands. Previously, at Twitter, she also headed up the social media platform's global mobile-app monetization business.
"Wes and the team have built a truly impressive business over the last decade — Fetch is a powerful platform with a massive value proposition, and there's still a ton of upside and opportunities to grow even further," Wheeler said. "The scale of Fetch's omnichannel retail data provides a unique view of the consumer that's immensely valuable for our partners in the ever-evolving advertising landscape."
Fetch is further bolstering its leadership team with the addition of Lau as SVP of Partnerships and Go-To-Market Operations. In his role, Lau will be responsible for leading key strategic partnerships and shaping Fetch's product-innovation pipeline serving brand partners. Most recently, Lau spent a decade at Google in several leadership roles across its ads business, most recently leading a global team responsible for strategy, operations, revenue acceleration, and automation in the multi-billion dollar network ads business with over 2 million partners.
"I've seen and heard firsthand how frustrated brands are with the current state of play in the advertising landscape. They're hungry for new, agile platforms that are easy to work with and can help them steward relationships with consumers in real-time, with measurement they can trust," said Lau. "With 11 million receipts scanned each day and that number growing fast, Fetch's ability to support business and marketing objectives for brands in a post-privacy world is unmatched. I am tremendously excited to help Fetch scale its industry-leading consumer engagement platform."
Fetch's signal into purchasing habits of U.S. consumers is stronger than ever, thanks to omnichannel data that spans online and in-store purchases. Using Fetch, leading CPG, restaurant and retail brands can tap into over $152 billion in annual gross merchandise value – equivalent to the nation's third largest retailer – across U.S. retail sales to influence consumer spending and shopping habits at scale.
About Fetch
Founded in Madison, Wis., Fetch, formerly Fetch Rewards, is on a mission to help people have fun and save money with every purchase. The No. 1 rewards app on the market, Fetch has 18 million monthly active users who have collectively submitted more than 5 billion receipts and earned more than $659 million in rewards points. Fetch is available to download free on the App Store and Google Play Store and has more than 4 million five-star reviews from happy Fetchers.
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