A Guaranteed Opportunity in Programmatic Advertising

| February 7, 2018

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Automation and digital technologies are bringing big leaps in effectiveness and efficiency to many industries by extending reach, speeding up interactions, streamlining processes, and replacing manual and paper-based activities. As more and more advertising spending has moved online in recent years, automated, or programmatic, processing of ad sales and campaign execution has built significant share of the digital market.

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OLIVER Agency

OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

OTHER ARTICLES

How Innovation and Ads Can Save Your Business during COVID-19

Article | March 31, 2020

With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down production. In these situations, your first instinct will be to preserve all cash flow and stop all unnecessary spending. But is digital advertising unnecessary spend? I would argue it’s very necessary, even if at a reduced budget. Ecommerce in the sense of selling any service or product online is critical right now for our entire economy. And with more than 66% of the U.S. population under stay-at-home orders, according to CNN, there are a lot of people sitting at home ready to buy. It might not be at the same volume that brands are accustomed to, but there is still plenty of opportunity, even if your production has stopped.

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AD TECH AND MARTECH

AdTech Vs MarTech: What’s The Difference?

Article | March 31, 2020

The difference between advertising and marketing is clear as day. Advertising is a specific subset of marketing that focuses on promoting products or services. On the other hand, marketing is a business practice that aims to identify, interact, and engage with customers. While it is easy to distinguish marketing from advertising and vice versa, new concepts have risen to confuse marketers and advertisers alike. AdTech and MarTech are two relatively new terms that some people use interchangeably. In reality, AdTech and MarTech are different, even if the differences are slightly noticeable.

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The technology tightrope setup by brand experience

Article | March 31, 2020

No industry is immune from the growing shift toward customer-centricity. With virtually limitless possibilities where customers can turn, brands that expect consistent business need to create and provide engaging customer experiences. Walking the thin line between intriguing and efficient has proven to be overwhelming for brands seeking help from the technology that promises to answer it all. But that’s because technology is just opportunity until you make something of it; it’s the means, not the ends.

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Taxing Internet Ads Could Raise Lots of Money, but Doubts Persist

Article | March 31, 2020

Leading Maryland lawmakers seeking a way to help pay for a $4 billion, 10-year education plan came up with what they consider an innovative idea of where to get the cash: deep-pocketed internet companies. The Democratic proposal would tax Facebook and Google for every ad the companies run on the computer screens of Maryland residents visiting their sites. If passed, the plan would make the Old Line State the first in the nation to raise revenue by taxing online advertising. “Massive technology corporations have ballooned in size and influence over the last two decades,” wrote Maryland Senate President Bill Ferguson, a Democrat, in an email to Stateline. “This legislation starts to make sure that these corporations pay their fair share in contributing to building our state's core educational institutions.”

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Spotlight

OLIVER Agency

OLIVER provides clients with dedicated agencies. We do this because we believe the traditional agency model is not fit for the speed of modern marketing. Businesses want, and rightly demand, the same quality of strategic and creative thinking the traditional agency provides, but at a speed that befits how they now work.

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