Advertising a look behind the screens

| October 21, 2019

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Watch four exclusive interviews with advertising experts at Google, Facebook, and LinkedIn. Learn strategies to improve the performance of your advertising campaigns today.

Spotlight

Shark Communications

Founded by award-winning creative director, Peter Jacobs, Shark Communications is a contemporary, brand-focused, communications agency that unites more than 25 years of successful, award-winning creative work with next-generation digital marketing solutions. As new media architects, we develop effective, online, client marketing programs using a broad range of strategies including search engine optimization, lead-generation pages, branded social networks, pay-per-click campaigns, flash banners, popular social media (such as Twitter and Facebook), SEO article syndication, and more.

OTHER ARTICLES

Bored? Tampa Bay company’s app spices up sports reruns

Article | April 15, 2020

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

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Ad-Juster data helps digital publishers access higher ad revenues

Article | March 11, 2020

Ad-Juster is offering online publishers access to key advertising data pricing that will enable them to gain extra revenues for their publications and compare their performance against others in their sector. The FlowIQ Benchmark data is the first such service of its kind, and publishers will be able to use it to find ways of boosting revenues through better ad pricing. They'll also receive early notification about trends such as demand for new types of ad formats. San Diego-based Ad-Juster focuses on data integration for publishers to help them manage and improve ad revenues. Its clients are the majority of the top 100 publishers, and it analyzes more than 1.2 trillion ad impressions and 2.3 billion clicks each month.

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PPC on a budget: Digital advertising for charities

Article | March 11, 2020

Those in charge of charity budgets are met with a tough job; fully dependent on donations and grants, ensuring money is spent effectively is paramount. But predicting the return of your efforts is no easy feat – let alone in the ever-moving world of digital marketing. We already briefly touched on a number of pro bono opportunities offered by global tech giants in this article, but today we’re diving a bit deeper into the first, and perhaps most important, one: Google Ad Grants. First initiated in 2016, Google’s pro bono programme for Google Ads opened up a world of opportunities to the non-profit sector. Where before, the highly competitive search engine was a playing field mostly suitable for multinationals or brands with a killer SEO strategy, it was Google Ad Grants that allowed even small charities to have a piece of the pie.

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Advertising industry leads on work from home push

Article | March 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

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Spotlight

Shark Communications

Founded by award-winning creative director, Peter Jacobs, Shark Communications is a contemporary, brand-focused, communications agency that unites more than 25 years of successful, award-winning creative work with next-generation digital marketing solutions. As new media architects, we develop effective, online, client marketing programs using a broad range of strategies including search engine optimization, lead-generation pages, branded social networks, pay-per-click campaigns, flash banners, popular social media (such as Twitter and Facebook), SEO article syndication, and more.

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