Amazon is testing a Clean Room data technology to help advertisers gain better insights

September 3, 2019 | 134 views

Retail giant Amazon is developing clean room data technology that could improve measurement and data for ad campaigns to help its advertisers better understand the impact of their spend on consumer behavior. The technology will help shine more light on previously undisclosed advertising performance metrics. The news was first reported by AdExchanger, which cited sources familiar with the product. Although Amazon did not comment on the development, sources familiar with the matter said the solution could be launched early in 2020. It is currently running in closed beta. The idea is similar to other clean room technology offerings, like Google’s Ads Data Hub (ADH) or Facebook’s enterprise data-sharing service, which enable advertisers to measure campaigns or mix their first-party data with platform user data, without exposing individuals to targeting or analytics. Their clean rooms mix aggregated user information with first-party customer data from marketers, giving advertisers deeper insights into their campaigns as the e-commerce platform grows into the third-biggest digital ad platform.

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SellOsphere is a Business Development and Marketing Consulting Services company, dedicated to providing relevant leads to B2B technology and services start-ups and companies. We integrate marketing solutions to guarantee measurable sales and communication results. Born in 2015 and based in USA & India, we understand that start-ups require assistance, from lead generation to conversion. A founder, with more than 16 years of experience in Marketing, at the helm of SellOsphere and a well-rounded team of experts, ensure that the best marketing practices are applied to generate healthy business opportunities for you.

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Google’s and Facebook’s Grip on Digital Advertising Markets

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Since July 2019, the UK’s Competition and Markets Authority has been conducting an extensive investigation of the digital advertising market. In its preliminary report on the investigation, the CMA expresses concerns that Google and Facebook have grown so “large and have such extensive access to data that potential rivals can no longer compete on equal terms.” 2019 marked the year in which digital advertising finally took the crown from TV and other legacy media both in the US and worldwide. Estimates point out that digital ads now account for 51 percent of the almost $600 billion spent globally on advertising, a percentage that should only rise with time.

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Which Online Advertising Strategy Is Right For Your Business?

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Alex Webb: More kids with smartphones spells advertising bonanza

Article | August 12, 2022

The revelation that, by the age of seven, 53% of British kids will own a mobile phone, will come as good news to one group in particular: advertisers. By the time U.K. youngsters are 11, the ownership ratio reaches a whopping 90%, according to a report published last week by the research consultancy Childwise. And as the penetration of smartphone usage rises, it creates more opportunity for advertisers to get in front of young eyeballs. Parents need to get clued up if they want to stop that from happening. For now, advertising targeted at children has been slower to migrate online than in the broader industry. Whereas more than half of the world's $614 billion of ad spending is now online, less than a third of the outlay for ads targeting children is digital, according to a 2019 study by PricewaterhouseCoopers.

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Amazon Big Game Ad Tallies the Most Views via YouTube AdBlitz

Article | February 10, 2020

YouTube revealed the five most-viewed Super Bowl LIV ads on its YouTube AdBlitz portal for Big Game spots. YouTube ads marketing cultural moments and trends lead Gina Shalavi unveiled the top five by views as of 11:59 p.m. ET Feb. 5, as well as short descriptions of the ads, in a blog post Monday. Amazon topped the list by asking, “What did we do before Alexa?” Shalavi wrote, “With a medieval theme, people cover everything, from the temperature to news to jokes, all features on Alexa.” The spot features Ellen Degeneres and Portia de Rossi. Bill Murray helped drive Jeep to the second spot with Groundhog Day, and Shalavi wrote, “Murray takes a groundhog and escapes in an orange Jeep for endless adventures.”

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Spotlight

SellOsphere Pvt Ltd

SellOsphere is a Business Development and Marketing Consulting Services company, dedicated to providing relevant leads to B2B technology and services start-ups and companies. We integrate marketing solutions to guarantee measurable sales and communication results. Born in 2015 and based in USA & India, we understand that start-ups require assistance, from lead generation to conversion. A founder, with more than 16 years of experience in Marketing, at the helm of SellOsphere and a well-rounded team of experts, ensure that the best marketing practices are applied to generate healthy business opportunities for you.

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