Crowdfunding for Business, Marketing and Advertising the First Steps.

| March 14, 2019

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Crowdfunding for Business, Marketing and Advertising the First Steps.

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SureWaves MediaTech Pvt Ltd

SureWaves, a media convergence pioneer with solutions that interweave television, digital displays, mobile and internet, is one of the most innovative Indian media companies of recent times. SureWaves has a rich portfolio of technology with more than 40 patents filed till date and is supported by – Technology Development Board (A Unit of Ministry of Science and Technology – Government Of India). It has also been recognized as the “Most Innovative Technology Start-Up” by the Software Technology Parks of India (Unit of GOI).

OTHER ARTICLES

Google updates its ads policy for inappropriate content to include ‘public health emergency’

Article | March 31, 2020

Amid the COVID-19 pandemic, Google Ads has updated its Inappropriate content policy. The updates take aim at keywords around sensitive events, price gouging and more. The update, released Tuesday and effective immediately, does not specifically mention coronavirus, but the change is clearly aimed at preventing advertisers from trying to capitalize on the outbreak. Google banned ads for face masks earlier this month. Why we care. Digital platforms have struggled to stay ahead of misinformation and fraudulent claims as well as price gauging by advertisers trying to take advantage of the coronavirus crisis. This policy update may appear subtle, but it gives Google a clearer path to take action against bad actors and prevent advertisers from advertising on coronavirus-related keywords during this pandemic.

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Digital Advertising Rates Are Down by 30%, IAC Says

Article | April 7, 2020

It turns out that the digital advertising industry has two problems. The one you’ve probably heard more about is simply loss of budgets. With large segments of the U.S. economy basically shut down, there is little reason for airlines, hoteliers, casinos, retailers, auto makers, film studios, or restaurants to advertise at the same pace. And small businesses are more focused on meeting payroll and staying alive than on advertising and marketing. But there is a related and logical, if slightly less obvious issue, in particular in the digital advertising market: Ad rates are falling hard. It isn’t just that there are fewer ads—the remaining ones are generating less revenue.

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Be brave with your advertising – in difficult times, your consumers need you

Article | March 26, 2020

Brands that continue to advertise through the coronavirus crisis will enjoy increased salience as consumers use media to occupy their time – and if you don’t, your competitor will. The most common question I’ve been asked by brands in the past two weeks is: “Should we continue to invest in advertising during the coronavirus outbreak, when so many people are isolated?” Marketing Week’s own figures show that many marketers are delaying their campaigns during this time. The truth is, none of us really knows the answer, but I can’t help but feel that for consumer brands this is the time to show that your brand matters. During times of uncertainty and hardship, we look for support, reassurance and even entertainment from brands we trust. It’s in uncertain times when we’ll need and remember you the most.

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Which Online Advertising Strategy Is Right For Your Business?

Article | February 10, 2020

Part of running a business in this era of technology is establishing an online presence. This does not only mean having a well-put-together website and being active on social media, which are both a big part of what online marketing means. In order to reach audiences and turn them into customers, you also need to invest in online advertising. Sometimes, finding the best-suited advertising strategy for your business can be quite daunting, especially given the fact that you have so many options to choose from in the sea of digital marketing. The accessible costs of digital advertising, especially when compared to traditional advertising, may make it tempting for you to what to invest in as many types of ad campaigns as you can find, but keep in mind that they may not all work for your business.

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Spotlight

SureWaves MediaTech Pvt Ltd

SureWaves, a media convergence pioneer with solutions that interweave television, digital displays, mobile and internet, is one of the most innovative Indian media companies of recent times. SureWaves has a rich portfolio of technology with more than 40 patents filed till date and is supported by – Technology Development Board (A Unit of Ministry of Science and Technology – Government Of India). It has also been recognized as the “Most Innovative Technology Start-Up” by the Software Technology Parks of India (Unit of GOI).

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