cmo | October 29, 2019
The report, The Digital Brand Effect, released by Kantar at IAB Australia’s MeasureUp conference, found the long-term retained brand impacts for digital campaigns are at least on par with those of other media, with 20 per cent of the original brand impact of digital campaigns retained for eight weeks after the original exposure. Online video and social and online display were also found to have a higher share of brand impact compared to the share of spend, with the report finding digital touchpoints pay their way back in building key brand building metrics including awareness, brand associations, and motivation. While the most successful digital brand campaigns deliver a brand impact of 3.5 times that of other campaigns, success is not driven by increased campaign spend, rather success was found to be driven by designing creative with context in mind, integrating digital campaigns with other media and managing frequencies.
Facebook | February 26, 2019
The social-media company unveiled Facebook Showcase, a new premium video-ad program, which execs say will let online video and TV ad buyers lock in advertising at preset rates and with guaranteed ad impressions for up to a year in advance. Previously, Facebook was selling video ads only one quarter in advance. Showcase inventory initially is available for campaigns targeting U.S. audiences.
The Flatland Post | November 22, 2018
‘Account-Based Marketing (ABM) market’ report researches the worldwide Account-Based Marketing (ABM) market size (value, capacity, production, and consumption) in key regions like United States, Europe, Asia Pacific (China, Japan) and other regions. This study categorizes the global Account-Based Marketing (ABM) breakdown data by manufacturers, region, type, and application, also analyzes the market status, market share, growth rate, future trends, market drivers, opportunities and challenges, risks and entry barriers, sales channels, distributors and Porters Five Forces Analysis.