Designing Ads for Digital Displays Getting the most impact from the medium

| March 26, 2020

article image
Digital billboard displays have opened a new realm of possibilities for designers in the outdoor advertising market. The idea of going seamlessly from computer display to any billboard display location almost instantly, might have seemed like science fiction several years ago, but here we are. It’s now the fastest growing segment of the outdoor advertising industry.

Spotlight

LiveRamp, An Acxiom Company

LiveRamp is the leading data onboarder, empowering marketers to use their customer database in their choice of online advertising platforms for targeting, ROI measurement, content optimization, and more. LiveRamp offers 1-to-1 exact user matching while retaining the highest match rates in the industry and is the only company solely focused on onboarding data safely, securely, and accurately. LiveRamp believes in the power of connected data. We unify customer data across disparate applications, enabling a new generation of marketing tools. Our goal is to empower brands to seamlessly leverage their marketing data to delight customers with relevant and singular experiences.

OTHER ARTICLES
ADVERTISER CAMPAIGN MANAGEMENT

Dominate with Branding and Advertising in Your Business in 2021

Article | June 20, 2021

So, you have created a great product or service but still it’s not giving back the result you were expecting. The point here is, no matter how much you publicize the greatness of your product or service, that alone won’t guarantee success. In the consumer marketplace, you must also establish a unique, memorable, trustworthy profile by capturing consumers’ attention. The key to accomplishing this is Branding and Advertising. The advertising industry is made of companies that advertise, agencies that create the advertisements, media that carries the ads, and a host of people like copy editors, visualizers, brand managers, researchers, creative heads and designers who take it the last mile to the customer or receiver. Let’s see the difference between Branding and Advertising, and then, we’ll see what is Brand Advertising.

Read More

Bored? Tampa Bay company’s app spices up sports reruns

Article | June 20, 2021

With live sports on hold for the foreseeable future, broadcasters have started reairing games from yesteryear to keep audiences entertained during the coronavirus pandemic. For sports fans who know the outcome, reruns can be dull. Enter Super Squares, an app developed by Tampa-based React LLC that can put the adrenaline back into those dusty classics. The iOS and Android app is a modern take on “football squares” players check in before a game and make predictions, answer questions about ads and the game at regular intervals, and earn new super squares.

Read More

Google Ads ends monthly campaign budget test

Article | June 20, 2021

Google has ended its short-lived test of monthly ad budgets, it appears. Advertisers that had access are now being notified, according to a screenshot of the notice that Gianpaolo Lorusso of AdWorld Experience tweeted on Wednesday. Advertisers were told, “Monthly budgeting will no longer be available as of April 2020. Your campaign budgets will automatically switch to daily then, or you can update to daily budgets anytime before April.”

Read More

Industry Pros Speak on Gen Z's Need for Authenticity, Community, and Fluidity

Article | June 20, 2021

With the cancelation of SXSW due to coronavirus (COVID-19), The Female Quotient quickly shifted its in-person sessions to live but virtual discourse on subjects top-of-mind for marketers today. One especially hot area: building a connection with Generation Z. Several female marketing leaders representing Gen X, millennials, and Gen Z, weighed in on the topic in FQ's SXSW Virtual Equality Lounge — discussing how gen Z is reshaping perspectives.

Read More

Spotlight

LiveRamp, An Acxiom Company

LiveRamp is the leading data onboarder, empowering marketers to use their customer database in their choice of online advertising platforms for targeting, ROI measurement, content optimization, and more. LiveRamp offers 1-to-1 exact user matching while retaining the highest match rates in the industry and is the only company solely focused on onboarding data safely, securely, and accurately. LiveRamp believes in the power of connected data. We unify customer data across disparate applications, enabling a new generation of marketing tools. Our goal is to empower brands to seamlessly leverage their marketing data to delight customers with relevant and singular experiences.

Events