Discover the Top Perks of LED Advertising

WALTER MOORE | February 27, 2020

article image
Television and newspapers are some traditional methods of doing advertising. Recently to create a significant impact on the audiences, the businesses are focusing on digital solutions like LED advertising screens. One can use the LED advertising screens for presentation, conference, exhibition, brand awareness or stage effect. According to a survey, it has been revealed that the passerby easily recalls the ads displayed on the giant LED screens. It has a serious impact on the brain, and hence the incorporation of LED advertising screens can be seen in businesses.

Spotlight

Awin Global

Part of the Axel Springer and United Internet Groups, Awin is a global affiliate network. With ShareASale, the Awin group is comprised of 15 offices worldwide, 1,000 employees, 100,000 contributing publishers and 13,000 advertisers, connecting customers with brands in over 180 countries around the globe.

OTHER ARTICLES

How BlockChain Technology Is Benefiting Digital Marketing & Advertising Industries

Article | February 18, 2020

Blockchain, the technology that supports Bitcoin and numerous other innovative uses, can be defined as an unalterable, decentralized and distributed ledger or digital record of transactions in the participant’s network. Another definition from Ledger SAS describes a blockchain as “a distributed ledger similar to a database, but rather than being controlled by a central authority (i.e., a firm like Google, small company, or individual) the ledger is dispersed across multiple computers, which can be located all over the world and run by anyone with an Internet connection.” Under pre-defined rules, the Blockchain ledger entries are governed and validated by a peer-to-peer (P2P) network of participants. The ledger can either be public like the Bitcoin or can also be private, with all Blockchain entries having selected participants who are all “peers” in the network and serve as equal validators of the state of the ledger.

Read More

Google purges 600 Android apps for “disruptive” pop-up ads

Article | February 18, 2020

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users to mistakenly click them, thereby frustrating users and wasting advertisers’ money. On Thursday, Google kicked nearly 600 of the offending apps off its Play store and banned them from its ad monetization platforms, Google AdMob and Google Ad Manager, for violating its disruptive ads policy and disallowed interstitial policy. Disruptive ads are those that come at you in unexpected ways, including by getting in the way of a device’s functions. While they do occur in-app, Google has recently seen a rise in what it calls “out-of-context ads” – those created by malicious developers who program them to pop up when the user isn’t actually active in their app.

Read More

How Innovation and Ads Can Save Your Business during COVID-19

Article | February 18, 2020

With each passing day, the COVID-19 coronavirus outbreak is having a growing impact on the global economy. While some businesses are lucky enough to be getting a huge surge in sales, many are struggling to bring in revenue or must adhere to shelter-in-place orders requiring them to shut down production. In these situations, your first instinct will be to preserve all cash flow and stop all unnecessary spending. But is digital advertising unnecessary spend? I would argue it’s very necessary, even if at a reduced budget. Ecommerce in the sense of selling any service or product online is critical right now for our entire economy. And with more than 66% of the U.S. population under stay-at-home orders, according to CNN, there are a lot of people sitting at home ready to buy. It might not be at the same volume that brands are accustomed to, but there is still plenty of opportunity, even if your production has stopped.

Read More

YouTube Will Not Show Advertising on Videos About Coronavirus

Article | February 18, 2020

Coronavirus, which emerged in Wuhan, China, has become one of the most talked about topics in a short time. Especially on social media, many sharing and informing about Coronavirus was made. However, channels that prepare content related to Corona virus on YouTube will not be able to earn income from these videos due to the company policy. Last month, the YouTube channel Insider made a video about the Coronavirus. As of February 11, YouTube announced that it is treating the Coronavirus as a sensitive issue. All videos shot about the Corona virus on YouTube will not be able to receive ads until the next announcement, and therefore will not be able to earn revenue from these videos.

Read More

Spotlight

Awin Global

Part of the Axel Springer and United Internet Groups, Awin is a global affiliate network. With ShareASale, the Awin group is comprised of 15 offices worldwide, 1,000 employees, 100,000 contributing publishers and 13,000 advertisers, connecting customers with brands in over 180 countries around the globe.

Events