Emotional Advertising: How Brands Use Feelings to Get People to Buy

| March 22, 2017

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That should be no surprise. Studies show that people rely on emotions, rather than information, to make brand decisions -- and that emotional responses to ads are more influential on a person’s intent to buy than the content of an ad.As Douglas Van Praet, author of Unconscious Branding: How Neuroscience Can Empower (and Inspire) Marketing, wrote in Fast Company, “The most startling truth is we don’t even think our way to logical solutions. We feel our way to reason. Emotions are the substrate, the base layer of neural circuitry underpinning even rational deliberation. Emotions don’t hinder decisions. They constitute the foundation on which they’re made!”

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Station Rd. Marketing

Station Rd. is a marketing communications agency based in the Severn Powerhouse region of Wales. With over 45 years'? experience, the team at Station Rd. combines in-depth expertise in marketing, social media, PR, advertising, content creation and data with a focus on delivery and results linked to core business objectives.

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Spotlight

Station Rd. Marketing

Station Rd. is a marketing communications agency based in the Severn Powerhouse region of Wales. With over 45 years'? experience, the team at Station Rd. combines in-depth expertise in marketing, social media, PR, advertising, content creation and data with a focus on delivery and results linked to core business objectives.

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