Facebook Advertising - Learn How to Advertise on Facebook In Just a Few Minutes

| March 3, 2014

article image
Facebook advertising can appear to be complicated and expensive. However, in this quick video, you'll learn that is far from the case. Watch as Nick walks you through exactly how to set up your first campaign on screen using Facebook's ad platform. This includes, how to set your target audience, how to set your bid, and tips on making your ad convert well.

Spotlight

The Zimmerman Agency

Planning/Advertising/Digital/Public Relations/Social Media all working under one roof. A lot of firms talk about integration - they can't do it. The critical difference is having all the services you need in one place. The result is truly collaborative - and the fastest way to change the rules in your favor.

OTHER ARTICLES

How to Use Innovative Technology in Advertising and Marketing

Article | February 26, 2020

Everyday new technology trends emerge that challenge businesses to keep up their advertising tactics. If they fall behind, they risk losing thousands of customers to competitors. Brand growth is dependent on innovative marketing tactics. With social media and e-mail, it is easy to do the bare minimum. But it’s a much harder undertaking to captivate an audience with a creative ad. So, how do you accomplish this? If you want to stand out from the crowd, follow this guide for using the latest technology to propel your ad campaigns. Before diving into our guide, we want to cover what it means to stand out. Breaking away from the mold means everything from finding new ways to share marketing in VisualLed display screens to expanding payment options with wireless card payments. Technology in advertising means finding creative ways to get your message to customers in a digestible format. You can accomplish this with these tips:

Read More

Plunge in digital ad prices opens spending opportunity for start-ups in gaming, e-commerce and online education

Article | February 26, 2020

The coronavirus epidemic has so ravaged travel, live entertainment and physical retail that companies across those industries have frozen their marketing, causing ad prices to plunge. Meanwhile, online beauty brand Insert Name Here is generating so much business that it’s snapping up ad space at a discount. Based in Los Angeles, Insert Name Here sells hair extensions and wigs, which are in high demand now that women are unable to visit their hairstylists. To reach all those consumers who are stuck at home, Insert Name Here is working with social media influencers to create do-it-yourself styling videos for Instagram as well as Facebook, Tik Tok, Snapchat and YouTube.

Read More

The Drum Show: a CMO and agency manager on advertising and marketing in the time of coronavirus

Article | February 26, 2020

In a specific edition of The Drum Demonstrate throughout the Digital Transformation Pageant, the head of internet marketing at Hertz and founder of imaginative agency Mr President shared how their respective firms are coping during the present-day coronavirus crisis. Becoming a member of The Drum’s associate editor Sonoo Singh, Vincent Gillet, vice-president global marketing at Hertz, and Mr President co-founder and main inventive officer Laura Jordan Bambach talked about the only matter on any organization homeowners agenda – how to endure the coming weeks and months. Bambach reported that it was “too early” to know what the affect will be on a small business like Mr President, which counts Metro Bank and Betvictor among its clientele. Having said that, she praised the government’s initiatives to present businesses with grants and loans pursuing the chancellor’s announcement that £330bn would be reserved to assist the economic system.

Read More

Advertising industry leads on work from home push

Article | February 26, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

Read More

Spotlight

The Zimmerman Agency

Planning/Advertising/Digital/Public Relations/Social Media all working under one roof. A lot of firms talk about integration - they can't do it. The critical difference is having all the services you need in one place. The result is truly collaborative - and the fastest way to change the rules in your favor.

Events