FTC: Homeopathy Marketing Claims Likely Misleading Without Disclaimers

| November 30, 2016

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FTC has issued an enforcement policy statement that could spell trouble for a centuries-old alternative field of medicine that generates billions in sales: homeopathy. FTC, which is responsible for cracking down on unfair or deceptive practices in advertising and labeling, has long held health and safety claims to the same substantiation standard. However, the agency acknowledged it has “rarely challenged misleading claims for products that were homeopathic or purportedly homeopathic."

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At MLive Media Group, we make each other better. We nurture relationships. We grow businesses by creating actual marketing solutions for our client partners, rather than just selling them products.

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