Google Chrome Will Automatically Block Annoying Ads

| November 16, 2018

article image
Google's Chrome browser will soon come with preinstalled technology that will block the most annoying ads currently marring the web experience, the company confirmed on Thursday. Publishers will be able to understand how they will be affected through a tool Google is dubbing "The Ad Experience Report." It will basically score a publisher's site and inform them which of their ads are "annoying experiences."
At the same time, Chrome will give publishers the option to greet people running their own ad blocking software with a choice: whitelist the site so its non-annoying ads can display or pay a small fee to access the content ad-free. The moves, which had been expected but not previously confirmed by Google, will impact the entire advertising ecosystem because Chrome is the most popular web browser for both desktop and mobile.

Spotlight

NMPi

NMPi is an international, digital marketing agency with offices in the UK, Netherlands, Switzerland, South Africa, Singapore, Malaysia, Australia and the US. We have over 14 years of experience delivering market-leading, global strategies across Paid Search, Display, Paid Social and Analytics. Having worked across a wide range of industries including fashion, retail, iGaming and travel, NMPi offers rich data and insights for our clients. Our list of clients includes Eurail, Harvey Nichols, Hero Gaming and Freeview.

OTHER ARTICLES

Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Article | February 17, 2020

Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car buyers, and alternative fuel vehicles, all of which will likely have a significant impact on the future of the automotive sector. Four members of Effectv’s Automotive Advisory Council participated in a panel discussion to dive deeper into these topics at a time when the automotive industry faces widespread disruption and change. To compete, automotive marketers are being tasked with staying progressive and attuned to advanced advertising tactics and opportunities, while at the same time simplifying marketing messages to communicate a dealership’s value.

Read More

Marketers Need to Invest in Detailed Geo Targeting Now

Article | April 16, 2020

Geo targeting is the most under-utilised targeting element available to marketers today, giving a huge opportunity to brands that invest time and money in smarter geo targeting. Most advertising platforms now allow for detailed geo targeting – often down to a zip code/postcode or even to GPS coordinates. Yet it is amazing how few advertisers are consciously investing effort in this area. Audience targeting/ retargeting (via cookies) has dominated online display advertising and is now under threat from legislation and the end of third party cookies. Targeting in search and demographic targeting in logged in social networks attract huge spends. With the end of cookies it has been contextual targeting getting the most attention. This has relegated geo targeting down the list in terms of investment and understanding. This is a mistake as in fact it has many benefits, and to succeed advertisers need to understand how it impacts their business.

Read More

Pinterest partners with Rakuten Advertising to monetize Idea Pins

Article | July 29, 2021

As content creators continue to influence brand and product discovery, Pinterest has partnered with Rakuten Advertising on new ways to monetize the platform. On July 27th, Pinterest launched shoppable Idea Pins to allow creators to earn commissions through affiliate programs across networks including Rakuten Advertising and ShopStyle Collective. This partnership creates seamless opportunities for brands to reach, engage and convert consumers throughout their entire shopping journey.

Read More

How proximity marketing and advertising can help you save the high road

Article | March 16, 2020

When Apple launched iBeacons in 2013, proximity promoting turned the industry’s favourite development. With the right technologies, this hyper-localised tactic was meant to bridge the divide in between on the internet content and offline buyer action but Apple’s iBeacon platform in the end unsuccessful to just take off. Google’s beacon process has loved additional results and created an open up-supply natural environment for builders. Regardless, beacons have not taken around the promoting world in the way so several predicted, nevertheless, some of the world’s biggest makes are redefining the purchaser knowledge with proximity promoting – with or with no beacons.

Read More

Spotlight

NMPi

NMPi is an international, digital marketing agency with offices in the UK, Netherlands, Switzerland, South Africa, Singapore, Malaysia, Australia and the US. We have over 14 years of experience delivering market-leading, global strategies across Paid Search, Display, Paid Social and Analytics. Having worked across a wide range of industries including fashion, retail, iGaming and travel, NMPi offers rich data and insights for our clients. Our list of clients includes Eurail, Harvey Nichols, Hero Gaming and Freeview.

Events