How to Create an Effective Win Back Email Campaign

KEVIN GEORGE | July 26, 2018

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Email marketing, if not kept engaging enough with your subscribers may hit a stale spot, and that calls for extra effort than the usual practices you follow in email campaign management. It’s stated that roughly 60% subscribers in an emailing list are inactive at any given time. Re-engaging them helps you bring them out of inactivity (owing to whatever reason), back into sales funnel and eventually contributing to the revenue generation. If someone subscribes to your brand, they must have a strong reason/expectation in inspiring them to be kept updated about the brand. With time, the interest and expectations diminish, and the subscriber may be in any one of the situations:

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IF marketing & advertising

We are IF marketing & advertising, a full-service advertising agency outside Austin, TX. Our work includes brand identity, web design, print, interactive and multimedia campaigns. IF stands behind our proven marketing and advertising services with accountability and measured results.

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