How to Spot When Advertising Is Led by a Quadropoly

| December 11, 2018

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When you think of companies that dominate advertising, Google and Facebook are undoubtedly the first two names that come to mind. But this pair no longer reigns supreme: Amazon has established itself as the third member of this triopoly of advertisers. Though the triopoly has been going strong, it’s only a matter of time before it becomes a quadropoly. Hear me out. There might not be an emerging fourth player right this moment, and there might not necessarily be a competitor on the horizon in the next two years. But Google, Facebook, and Amazon aren’t untouchable. If history in this space shows us anything, it’s that disruption will only continue and at an increasingly rapid pace.

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TubeMogul, Inc.

TubeMogul’s advertising software enables the world’s largest brands to streamline their global, cross-channel advertising from a single platform. By improving transparency and leveraging real-time data, our software provides holistic planning tools, analytics and insights across television, video, display, mobile, social and other brand advertising initiatives. The consumer journey is no longer linear and marketers must have strategies in place to provide a seamless brand experience, regardless of channel or device. While cross-channel is a top priority for brand marketers, management and analysis of advertising investment across multiple technologies adds further complexities to determining campaign effectiveness.

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