Indonesia & India to Drive APAC Ad Spend; Smaato Eye China Growth from Spearhead Acquisition

EILEEN YU | January 5, 2017

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In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers form co-op to plug inventory gap; Rally changes to Society in Malaysia; and Dentsu lose president in employee suicide fallout. Worldwide advertising revenue was projected to expand 11.1% next year to hit USD$590bn (£480.74bn), according to IHS Markit.

Spotlight

Bidalgo

Bidalgo is the leading provider of Artificial Intelligence solutions to help app marketers scale their growth. The company’s SaaS-based platform offers the mobile industry’s only end-to-end suite of automated media buying services, from uploading ads and optimizing their performance to real-time bid management, budget allocation and more. As an official marketing partner of Facebook, Instagram, Pinterest and other platforms, Bidalgo manages hundreds of millions in ad spend for clients in gaming, consumer, fin-tech and other verticals. Bidalgo’s AI algorithm is backed by an experienced team of performance marketers, creative designers, media buyers and account managers dedicated to each client. Founded in 2010, Bidalgo has offices in San Francisco, Tel Aviv and Seoul.

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Bidalgo

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