Indonesia & India to Drive APAC Ad Spend; Smaato Eye China Growth from Spearhead Acquisition

EILEEN YU | January 5, 2017

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In this weekly segment, ExchangeWire sum up key industry updates on ad tech from around the Asia-Pacific region – and in this edition: Indonesia & India to drive APAC ad spend; Smaato eye China growth from Spearhead acquisition; Thai publishers form co-op to plug inventory gap; Rally changes to Society in Malaysia; and Dentsu lose president in employee suicide fallout. Worldwide advertising revenue was projected to expand 11.1% next year to hit USD$590bn (£480.74bn), according to IHS Markit.

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