Marketing Essentials: What Is a Blog and How Should a Company Use One?

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I hate to admit it, but the idea of blogging is starting to sound antiquated. We live in an age of livestreaming, vlogging and scrolling at the speed of light. And blogging? Well, blogging has been around for quite some time. But as many things change in the world of content marketing, the importance of a blog (properly leveraged, of course) remains. It’s a cornerstone of communication between brands and their audience.

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Spotlight

Vertic

Vertic is a leading independent digital agency dedicated to developing digital solutions that help our clients build their brands and generate tangible business results. Our award winning solutions are based on the unique ability to blend the core competencies of strategy, story telling, creativity, and interactive design with an in-depth understanding of content creation. By developing an affinity with the brand and an emotional bond, we change consumer behavior.

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