Mobile advertising makeover: 3S framework for success

| November 18, 2016

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Advertisers can excel in the mobile advertising execution by taking a cue from Leonardo Da Vinci’s quote – “Simplicity is the ultimate Sophistication”.Few general statements we tend to hear from the marketers: “we want to do something very innovative or something nobody has done”. All these aspirational goals are a good starting point for leveraging the powers of Mobile advertising, however they just happen to be the means to an elusive end: how can our mobile ad campaign reach customers in a seamless engaging way and drive desired behavior like conversions or downloads or purchase?

Spotlight

Fetch

Fetch is a global mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong. Fetch has been delivering mobile-first advertising and digital media services since 2009, and its role is to understand the mobile consumer better than any other. Fetch works with some of the world’s most pioneering brands including Uber, Facebook, Hulu, HSBC, Expedia, eBay and Hotels.com, and has won numerous awards for its campaigns for clients including Hotels.com, Expedia and eBay in disciplines which include mobile video, paid social, experiential and mobile marketing. As well as being listed as top 50 digital agency by Econsultancy in 2016, Fetch has also been named mobile agency of the year in three consecutive years, and was voted fastest growing mobile marketing agency in Europe by Media Momentum Awards.

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Article | February 25, 2020

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Spotlight

Fetch

Fetch is a global mobile-first agency with offices in London, New York, San Francisco, Los Angeles, Berlin, Manchester and Hong Kong. Fetch has been delivering mobile-first advertising and digital media services since 2009, and its role is to understand the mobile consumer better than any other. Fetch works with some of the world’s most pioneering brands including Uber, Facebook, Hulu, HSBC, Expedia, eBay and Hotels.com, and has won numerous awards for its campaigns for clients including Hotels.com, Expedia and eBay in disciplines which include mobile video, paid social, experiential and mobile marketing. As well as being listed as top 50 digital agency by Econsultancy in 2016, Fetch has also been named mobile agency of the year in three consecutive years, and was voted fastest growing mobile marketing agency in Europe by Media Momentum Awards.

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