Most valuable users acquired via mobile ads between 9 a.m. and 1 p.m.

| February 7, 2017

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A key takeaway from the report is that not all mobile media can be treated equally, as the responsiveness and value of users varies by time of day as well as day of the week. For example, while late night users consumer a lot of content, they do not convert to acquisition value as much.
“Both user value and the ease of acquiring users varies a lot depending on the time of day,” said Dan Wilson, head of data at Fetch. “Weekend users engage at different times than weekday users, so they should take this into account when deciding on timing for their advertising.

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