Outdoor advertising remains firm in the face of digital rivals

|

article image
William Eccleshare, Chairman and Chief Executive of outdoor advertising company Clear Channel International, tells Ian King Live that context is important for advertising and companies don't want their ads to appear near unsavoury content on digital platforms, which is why outdoor advertising is not being outpaced by online.

Spotlight

Falcon Ridge Group Inc

Are you in need of an industry certified seasoned professional to manage your trade show, conference, seminar or corporate function? I will professionally manage the project from start to finish and make your event a success. I have many years of experience selling trade show exhibit space sales by phone, email and person to person meetings. My easy going style, hard work ethic and professional skills will ensure your project will reach targeted revenue projections.

OTHER ARTICLES

3 Online Advertising Trends to Dominate the 2020s

Article | February 13, 2020

Even though the digital advertising landscape has been evolving exceptionally fast over the past decade, the pace is only getting faster in the next one. The global ad spend is on its sharp ascend, and the mobile ad market is flourishing on the verge of 5G worldwide adoption. Sound logos, podcast advertising, personalized ads in navigation apps all of these are the new digital advertising realities we’re already in, and tomorrow won’t be different. Consider this: reaching the target audience in the right context is easier if your story is palpable with no visuals. More importantly, engaging the audience, suffering from short attention spans on the go is faster with audio than ever before, especially the commuting and driving types.

Read More

Nintendo dominates gaming industry TV advertising in February

Article | February 13, 2020

After the usual post-Christmas lull in TV advertising, the gaming industry with Nintendo in the lead came back big in February with an estimated outlay of $12 million, nearly twice January’s spend. GamesBeat has partnered with iSpot.tv, the always-on TV ad measurement and attribution platform, to bring you a monthly report on how gaming brands are spending. The results below are for the top five gaming-industry brands in February, ranked by estimated national TV ad spend. Nintendo takes first place with an estimated spend of $11.4 million on nine ads that ran over 1,200 times, generating 433 million TV ad impressions. “Switch My Way: Catching Up,” which aired during Super Bowl LIV, had the biggest outlay (est. $5.7 million).

Read More

How to Restore Competition in Digital Advertising Markets and Protect Users

Article | February 13, 2020

After a careful analysis, the British Competition and Markets Authority (CMA) concluded that Google and Facebook dominate many online markets, including search, social media, search advertisement, display advertising, and open display advertising. The agency also concluded that while some of this concentration is due to specific market failures, these companies’ dominance is also due to a series of artificial barriers to entry and expansion of competitors that “if addressed through appropriate remedies could profitably sustain competition between a number of” players.

Read More

Advanced Ad Tactics, Millennials, Alternative Fuel Vehicles

Article | February 13, 2020

Ahead of the NADA conference in Las Vegas, automotive advertising professionals including Jake Rostollan, executive vice president at Pinnacle Advertising and Neil Gandhi, vice president of marketing at Faulkner Auto Group shared their insights into advanced advertising, the next generation of car buyers, and alternative fuel vehicles, all of which will likely have a significant impact on the future of the automotive sector. Four members of Effectv’s Automotive Advisory Council participated in a panel discussion to dive deeper into these topics at a time when the automotive industry faces widespread disruption and change. To compete, automotive marketers are being tasked with staying progressive and attuned to advanced advertising tactics and opportunities, while at the same time simplifying marketing messages to communicate a dealership’s value.

Read More

Spotlight

Falcon Ridge Group Inc

Are you in need of an industry certified seasoned professional to manage your trade show, conference, seminar or corporate function? I will professionally manage the project from start to finish and make your event a success. I have many years of experience selling trade show exhibit space sales by phone, email and person to person meetings. My easy going style, hard work ethic and professional skills will ensure your project will reach targeted revenue projections.

Events