Peel Back The Label' tackles fear-based marketing on food products

ROBIN SHREEVES | October 23, 2017

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The recently launched Peel Back The Label campaign aims to tackle what it refers to as deceptive or fear-based marketing. What type of marketing is this? I'll give you an example.

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Campbell Ewald is a full service, fully integrated marketing communications agency with offices in Detroit, Los Angeles and New York. Our mission is to create fans of brands and endorsers of products by igniting conversations and experiences that demonstrate how brands enhance consumers’ quality of life. We take pride in engaging consumers at every level of conversation. We turn consumers into advocates that carry your message across platforms.

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Spotlight

Campbell Ewald

Campbell Ewald is a full service, fully integrated marketing communications agency with offices in Detroit, Los Angeles and New York. Our mission is to create fans of brands and endorsers of products by igniting conversations and experiences that demonstrate how brands enhance consumers’ quality of life. We take pride in engaging consumers at every level of conversation. We turn consumers into advocates that carry your message across platforms.

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