Person Seeking Personal Ads Pages: Alternatives to Craigslist

| August 2, 2019

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ZELLIS

Consultancy, training and speaking. eCommerce & eBay strategy personalised for your business. Specialist in eBay channel integration, strategy and optimisation. Online retail strategy, fulfilment and integration solutions, business model strategy, governance, financial management, budgeting, brand development, marketing and communications.

OTHER ARTICLES

Google purges 600 Android apps for “disruptive” pop-up ads

Article | February 24, 2020

You know those ads that obscure your whole screen when you’re trying to make a phone call, unlock your device or use your phone’s GPS? Technically, they’re called disruptive or out-of-app ads, and they maddeningly pop up outside of the app that hosts them, sometimes causing users to mistakenly click them, thereby frustrating users and wasting advertisers’ money. On Thursday, Google kicked nearly 600 of the offending apps off its Play store and banned them from its ad monetization platforms, Google AdMob and Google Ad Manager, for violating its disruptive ads policy and disallowed interstitial policy. Disruptive ads are those that come at you in unexpected ways, including by getting in the way of a device’s functions. While they do occur in-app, Google has recently seen a rise in what it calls “out-of-context ads” – those created by malicious developers who program them to pop up when the user isn’t actually active in their app.

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How to Reinvent Digital Advertising After the Death of the Cookie

Article | February 12, 2020

Proving that its privacy mission isn’t just talk, Google has taken its first major step towards blocking third-party cookies. In its latest policy update, Chrome 80 will stop supporting cross-site sharing, unless cookies are flagged in line with the SameSite internet standard. On the surface, this move is about online security and clarity. As long as technology vendors and publishers label cookies accurately, tracking and targeted ads can keep running. But with semi-restricted cookie sharing now the default for those who fail to flag, it seems like this will be a sizeable nail in the cookie coffin.

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Advertising industry leads on work from home push

Article | March 16, 2020

Adland is leading the charge in directing employees to work from home, according to anonymous community platform Fishbowl. The company ran a survey asking one simple question: "Has your workplace restricted travel or encouraged you to work remotely due to coronavirus?" More than 10,000 verified users responded either yes or no. The survey, which ran from March 11 to March 12, found that when separating by industry, advertising had the highest ratio of employees responding that their workplace is restricting travel or encouraging remote work, with 63.15 percent. Overall, 52.21 percent of respondents nationwide, said that their workplace has restricted travel or encouraged them to work remotely.

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Who are your real brand friends? How to communicate with customers during a crisis

Article | April 2, 2020

Note to readers: for the rest of this article, just substitute the word “brand” every time you read “friend.” I was honestly shocked that I had so many friends to start with, and that so many I hadn’t heard from in forever still had my contact details (even if all they had was my email address, and I can’t think of a less effective method of getting my attention). Nevertheless, friends started coming out of the woodwork to “touch base,” as all of us went into work-from-home isolation. At last count, over 350 friends had contacted me- and after seeing what they all had to say, I’ve noticed that there are basically three types of friend in a crisis.

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ZELLIS

Consultancy, training and speaking. eCommerce & eBay strategy personalised for your business. Specialist in eBay channel integration, strategy and optimisation. Online retail strategy, fulfilment and integration solutions, business model strategy, governance, financial management, budgeting, brand development, marketing and communications.

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