Q2 Mobile Ad Performance Report for Retail

| April 18, 2017

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AdTheorent, Inc. recently announced summary findings from internal retail industry mobile ad performance analyses conducted across its network during Q2 of 2014.According to details shared with MMW, the company analyzed user engagement with approximately 150 million mobile impressions in the retail vertical for insights regarding the highest performing secondary engagement actions, household incomes, operating systems and devices, as well as outside factors that influence mobile advertising engagement.

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RMG Connect

RMG Connect is the relationship marketing division of JWT (WPP), developing solutions both online and offline in direct marketing, interactive marketing and sales promotion.

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RMG Connect

RMG Connect is the relationship marketing division of JWT (WPP), developing solutions both online and offline in direct marketing, interactive marketing and sales promotion.

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